Methods That Form the Process: Tracey Walker on Traditional vs. Automated Marketing

Facebook ads look like one business. Blogging looks like a different one. A hotel meeting looks like something else entirely, and Periscope looks like yet another animal you’d have to tame from scratch. If you’ve ever felt behind because you haven’t “figured out” all of them yet, Tracey Walker spends this Unstoppable Mastermind session dismantling that exact feeling, on a whiteboard, in real time.

As someone weighing which platform to finally commit to, you’ve probably suspected that some of these paths are secretly easier than others. Tracey’s answer is that none of them are, because underneath every single one is the exact same four-step process wearing a different outfit.

Why Does Every New Platform Feel Like a Different Business to Learn From Scratch?

Tracey draws two columns on the board, traditional on one side, automated on the other, and starts filling in the same row of tasks under both: expose people to the business, present the offer, close, follow up. A conference call and a recorded webinar both expose. Standing in front of a room and recording a video both present. A three-way call and an online form both close. A phone call and an automated email both follow up.

This is why I beg to differ that the process is different. The process is not different. The thing about what we’re doing is the same, over here as it is over there. It is the exact same thing. No matter what company a person is in, no matter what business, product, service they sell, they have to market to get people.

Once that lands, a lot of the anxiety about picking the “right” platform loses its grip. You’re not choosing between different businesses. You’re choosing which specific machine you want to build the skill of operating, and the process it’s running underneath is identical to every other machine on the board.

What Do Facebook, Blogging, and a Home Meeting Actually Have in Common?

The mistake Tracey names directly is trying to run more than one or two machines at once. Each platform has its own specific skill set stacked on top of the shared process: Facebook ads require learning click-through rates, campaign optimization, and audience targeting. Blogging requires keyword research and consistent writing. A three-way call requires a completely different set of verbal moves. None of that extra skill set is optional once you’ve picked a machine, and trying to run several simultaneously spreads you too thin to master any of them.

As Tracey Walker puts it, “If I tried to operate a bulldozer at the same time trying to operate a forklift, what would my success rate be in moving dirt? Zero.” Pick the one or two machines that fit your actual strengths and your available time, and let the rest sit untouched until you’ve genuinely mastered what you already chose. Abandoning a half-learned machine to chase a shinier one isn’t progress. It’s starting over, again, at zero.

Why Is a Three-Way Call Its Own Machine You Have to Learn to Run?

Tracey walks through a live example of a three-way call to prove that even the most “traditional” method has its own specific mechanics that have to be learned, not just intuited. You call ahead to set expectations with the leader joining the call. You introduce your prospect with real specifics about who they are and why they’re serious. You introduce the leader with equally real credibility. And then, the part most people struggle with most, you stop talking and let the two of them connect.

As Tracey Walker puts it, “It’s the same process, same process over and over. But if you don’t know the process, Herschel, what happens? Catastrophe, disaster.” Skip the setup, talk over the leader, or forget to hand off cleanly, and the call falls apart in a way that has nothing to do with the product and everything to do with an unlearned skill. The lesson underneath is the same one that applies to Facebook or blogging: it looks simple from the outside, but there’s a specific technique running it, and technique only gets built through repeating it.

• Every marketing channel, traditional or automated, runs the same four-stage process: expose, present, close, follow up.
• Pick one or two machines to master instead of spreading yourself across all of them at once.
• Even the oldest, most “traditional” methods, like a three-way call, are their own machine with a real technique behind them.

The full session walks through the entire traditional-versus-automated comparison Tracey builds on the whiteboard, task by task, plus more of the three-way call script itself. Create your free account and you can watch the whole session, plus download the audio, at empowernetwork.com/watch.

The full session transcript follows below.

Transcript

So the reality is that there is a process. The process is what I just shared with you the process is. That is what we're doing. Now, the method in which you do that process is really the same across everything anybody is doing.

He could do Facebook. She could blog. She could have magazine advertising. They could do property management with their blog and whatever it is.

The method by which they introduce people to the offer is what the difference is. That's the only difference. All we're saying is the way you're going to get people there is the difference. And that's why there's so many different ways to get people there.

Because you talk to people at the church and you have influence at the church. And so your method is the church marketing strategy. If he got on a webinar and told you, look, this is how I sign up everybody at my church. People that went to church were like, I'm going to use the church marketing method because I go to church too and that works, right?

Now you'd be working on the church marketing method. I'm going to use the church marketing strategy. He on Facebook and now he understands his social media, right? More so than maybe you understand social media.

So he says, listen, this is my strength. I'm good social media. I'm going to get people here by social media. He got cash to leverage.

He's going to use his cash to do that. That's how you get there. You're going to do it with blogging, right? So it's fine.

It's this. What did I do with that red thing? I don't know what I did with it. Well, we got generating leads, communication, vision.

We did it. Everything cash. We got that, right? Okay.

Generating leads and so on, so on, so on, so on. We're going to be closing up here. Okay. Let's call this offer.

Okay. Okay, Herschel. This is the offer. We all got the same offer, don't we?

We all have the same offer. Okay. We all got the same corporate office. We all got the same CEO.

We all got the same founder. We all got the same compliance. We all got the same compensation plan. We all got the same all that, don't we?

Yes? Yes. Okay. We want to make sure we're on the same page because we all are the same from that perspective.

We got the same legal team, don't we? Okay. He's better at that than me. So he makes more money in that than me because he gets more people doing this.

He gets more people from here to that. Okay. I'm better than her at this. So I spend all my time getting people with this to that.

Instagram. She's better at this. She's better at this than him. So she spends all her time leveraging this to get people to this.

Church people. You good at the church. You have influence at the church. So you spend most of your time educating and getting the people from here to this.

And y'all get where I'm going with this, right? I could pick a number of things. Okay. The process is the same.

It's you drive traffic from wherever. Whether it is online traffic. Whether it is offline traffic. It doesn't make a difference.

This is just a little bit more automated. This is more manual. Okay. Everybody with me?

He's got to talk to the people at the church manually. He's at the church. He's got to physically talk to the people at the church. Okay.

He don't have to talk to anybody physically. He's letting his tools of automation talk for him. But the process, is the same. Okay.

But this requires more automation. If you're going to go with automation, then there are things within this that we now have to break up. It doesn't change our process. It just means that now you got to have more stuff.

Because this, this in itself is its own little, own little system, its own little machine to help me get more people to my offer. This machine works differently than this machine. This machine works differently than this machine. This machine works differently than that machine.

But all the machines, all these machines do is get people to this offer. That's it. So the issue is that we got too many people trying to run and operate too many machines at once. If I tried to operate a bulldozer at the same time trying to operate a forklift, what would my success rate be in moving dirt?

Zero. Why? So that's understandable when I say that, isn't it? When it's physical, see this is, people see with their physical eye, they cannot see with their God's eye.

They cannot see with their mind's eye, right? The mental is what we're talking. So this is why some people like, I'm a visual person. That's why I draw out.

Some of you guys may be visual people too. And so it may be kind of helping convey the message of what I'm saying. This is a machine. And if you're going to play this machine, then now you need to have lead capture page, don't you?

You now need to have a tracking mechanism, don't you? On top of that, you need to have an account, a Facebook PPC account. On top of that, you need to learn how to optimize your campaigns, don't you? You need to learn how to have good images that allow your click-through rates to increase.

In fact, you need to learn what a click-through rate is. Don't you? You need to now have a way to identify conversions, right? You need to know which campaigns are doing better than others.

You need to kill campaigns that are sucking money, and you need to ramp campaigns that are bringing in money, right? You need to know how to target, how to identify the target market that you want through interest and things like that that people have on Facebook. That is its own skill set. It has nothing to do with what we're doing.

It has everything to do with how you're doing it. Most people are getting caught up in, well, what machine do I drive? I don't know. Well, wait a minute.

This machine is hot. Everybody's doing this machine. But wait. This machine over here.

But oh, wait a minute. This is the machine. Okay, this machine. And nobody is getting anybody to this because they're trying to figure out which is the best machine.

And what I'm saying is that if you've seen anybody that results in this machine, anybody that results in this machine, anybody that results in this machine, all the machines work. They all work. So I say to you, what was your core competency? Right?

Why? Because I need to know exactly if you can work with a machine that highlights something that you have as a strength, you're going to be better off. This is a machine, isn't it? Right?

But what is my machine doing? I'm just still getting people to this. This is what we're doing. This is what we're doing.

Everybody get this is what we're doing. Can you see this? All we're doing is we're taking whatever. And that's why I say pick one, no more than two machines.

Because it's a lot that goes into the learning and the mastering of one machine. For you to then get so far and then abandon this machine to go start the process of a whole other machine is backtracking and it is sabotaging your profit. Okay? So, hold on, I'm almost there, Herschel.

So, with this, with this, with this, with this, not so much this, not so much that, and not so much this, not so much this, right? But everything else that deals with automation, you have to have ways to capture people. You have to. Yes?

I just thought of an idea for you. If you're used to traditional MLM, perhaps you can solve problems for people that aren't in MLM, traditional MLM. And if you're tired of being that way, then you can . Well, yeah, but my thing is, so something, for example, because all of that is technology.

Right. So it's constantly changing. Right. The church approach.

Okay. Personal approach, our humanity . Could this seem like a more simplified approach for someone that's new, not new, not at all, and you know, that type of thing? Well, is it more simple or is it just something that you don't have to learn with this?

What can be more realistic? Well, they say. They say it's simple. But how long do people do this the simple way before they realize I ran out of people?

How long do they do this before they say I need more people to talk to? I'm not knocking it as simple. I'm just saying, but isn't there an inherent problem with all of the simplicity that we're given this? There's a problem.

Now, the catch is that this over here may be a little bit more challenging, but this don't have that problem that got. Right. So we're trying to bridge a gap. And what we're saying is that we're trying to please all the people.

OK, well, look, either you're going to learn a new skill and solve the problem that you got over here, or you're going to do the elbow grease, get hit, hit the pavement, get it cracking so that you don't have to do this. So with this, it's OK. Let me do this. Let me do this.

OK, Herschel. OK. I'm getting inspired, Herschel. I'm getting inspired.

OK. Real fast. Real fast. I've been thinking about doing this in my head.

I've been thinking about this in my head for a long time. I think now they just gave me the opportunity to do it. So I don't know how it's going to come out, but we'll see if I can convey it properly. OK.

So let's do this. Let's put a column and let's do traditional and let's do automated. OK. Hold on.

Can I erase this? Everybody understand that we're doing all the same thing. We're giving people to an offer, but we're just using different machines to get there. OK.

I might even talk about that a little bit on stage this weekend because I think that's a lot of confusion for people. OK. So we're going to do this. We're going to call this side traditional and this side, we're going to call automation.

And then what we're going to do is we're going to list out things over here. OK. So this is going to be the task, the process, right? And this is going to be the way in which we do it on each of these sides.

You guys with me? OK. So here, we would say what? Expose.

Right? What do we do? We want to expose people to our business. Right?

So, over here, how are we going to expose people, Herschel? Yes. OK. So you might invite them to a conference call or a hotel meeting.

Let me keep it on the same line. OK? Fair enough? Over here, how are we going to expose people to our business?

OK. Let's do apples and apples because here, you gave me a specific company tool. Right? The company or the team or the leader has a conference call or a meeting.

That is something specific. So over here, what is a company or leader or team-specific something that exposes people to the business? OK. OK.

With me? OK. Now, OK. I'll just say a video.

Here, somebody's standing up here talking to you. Over here, I recorded myself talking to you. I'm still talking to you. I've just recorded myself talking to you.

Over here, instead of me being, well, I could be live. I could be live, but instead of, but here, we're virtual and here, you might be physically in my face. But it's the same thing. This does not require any knowledge of anything other than, but what if nobody knew how to drive a car?

What if nobody knew how to drive a car and you said, hey, you got to come to this meeting. Now you got to teach people how to drive a car. Now you got to teach people how to drive a car, which has nothing to do with the meeting, but you're spending all your time trying to teach somebody how to drive a car just so you can get to the meeting. OK.

Over here, the challenge is that, oh, how do you do a webinar? Right? So now I got to teach you how to do a webinar before you can even get the information about what's on the webinar. But my point is that we expose it, it's the same thing.

It's nothing simpler or harder. To me, it's not harder or simpler either way. It's just that I know how to drive already. I've been know how to drive, right?

If I had, somebody had taught me how to do video when I started, when I was 16, I would know how to do video too. But now I'm 55, I've never done a video before, but I've been driving since I was 16. Easy for me to get to the meeting, hard for me to get to the video. You with me?

OK. What's something else that we do in the business? OK. Present.

Traditionally, how do we present? OK. Slides, OK. Mm-hmm.

One on one. Oh, it's like a meeting. Another, OK. OK, that's enough.

Everybody get the point, right? OK. Now, how do we present over here? You said online parties?

OK. OK. Now, we actually challenge the fact that for somebody like me, right, because we're all different, somebody like me, when I first got started, doing a one on one is way more difficult for me. Way more difficult than me doing a hangout.

That's just for me. Now, maybe not for Roger, because Roger does one on ones with his financial clients all day, every day, right? So, let's say I get somebody who is not really that, Sheryl. Sheryl is not the most targeted person in the whole world.

OK. So, let's say I say, Sheryl, you gotta present, Sheryl. And the way you gonna present is now you gonna get your person and you gonna sit down with them at Starbucks, Sheryl, and you are gonna go over the product, the plan, and you gonna share it with them. Sheryl, is that harder to you?

Or is a hangout harder to you? The hangout would be harder. OK. Why?

Because I'm used to face to face. And I've done sales before on a traditional, you know, retail and stuff like that. Got it. All right.

You. What would be harder for you? Uh, whiteboard. I don't know.

Well, I don't know. Or just traditional side or auto side? Harder. Harder.

I'd say traditional. Why? I don't know. I like the more automated process of being able to learn a certain skill set and be able to just implement that.

OK. So, do you see, do you see what we're saying here? It depends. It's hard to depend on who you're talking to.

She brings to the table sales experience. So, she's OK. She's comfortable sitting in the front with somebody. But he's like, no, I really want, I don't want to have to talk to you every single time.

I just, every single person I ever meet, I got to sit down with you all the time. No, I'd rather just kind of leverage group atmosphere and I could talk to 12 of y'all at the same time. Tracy, I would like to add, I would think that with the auto side, I feel like I am more in control of that entire process than the traditional method. OK.

Because there's so many X factors with people engaging with you back and forth, asking questions, slowing you down. I see. OK. That's my perspective.

OK. OK. What else do we do in this business? Close.

Be close. So, now, how do we close on the traditional side? Huh? Are you ready to get started?

Well, yeah, that's what you say. But how, what do you normally do? What someone might do might be a three-way call. Possibly.

Right? What do they do? Somebody might say that, but what is the dynamic by which somebody is saying that in? Right?

OK. What else is over here? A sign-up form. OK.

So, we'll say a form. Huh? Home events. Home events.

So, you're kind of like Well, a home event would probably be more the presenting side. So, I'll put, and this is over here, anyway. So, this is the home. But we're closing now.

So, they're in our home. They're in our home. So, they're in our home. They're in our home.

We've presented. Now, how are we closing now? Basically, an MLM event, because I've done this before at another MLM. I just say, OK, which package would you like to get started?

Do you want to be a customer or an affiliate? OK. So, the point is that you have to personally do it, don't you? That's right.

Yes? We agree so far on that? OK. Over here, how are we closing?

Online form. Online form. OK. They click something.

They get there. OK. Can't we leverage somebody else selling? I mean, you could do that over here, too, but that's what the three-way call is, really.

Right. So, we're not taking anything from that side. But, there is a strategy to that. That's a machine.

A three-way call is a machine that you got to know how to run. There's a certain thing you have to say and do on a three-way call, right? You call the other, the first part, you get on the phone with the person that you're trying to close. And you let them know that you're going to get on the line, right?

I'm going to see if they're home, right? I don't even know if they're available, but if they are, man, it's going to be such a blessing for you to get on the phone with them because this person just made a million dollars last night. And I'm telling you right now, you want to listen to everything that they have to say because if you're serious about this business, you're going to listen. You're going to be excited.

I'm telling you right now, it is a pleasure and a privilege to be on the phone with this person. Hold on. And what happened? Before you clicked back over, I say, Desmond, I've got Herschel on the line.

Herschel is thinking about doing the Silver Pack. He is an online entrepreneur, right? He's a dad. He's ready to go.

He's ready to go. So really the only thing I think Herschel's real thing is he needs to know that he can do it. So Desmond says, I got you, right? We're setting it up.

All right, click back over. Herschel, you there? Yeah. Desmond, you there.

All right. Herschel, listen. I want to introduce you to Desmond. Desmond is the leader of our organization.

is the top earner in the company and he is on the line tonight because I told him that you were a superstar. I let him know that you were serious and that you were a go-getter and that, Herschel, you were ready to make things happen. Now, Desmond, I want to introduce you to Herschel. Herschel is actually one of my co-workers, right?

Herschel has been the top salesperson at our job. He is highly respected. He's recognized in his church. He's recognized everywhere.

And when Herschel decided he's going to take a look at this business, I told him that I knew that he needed to speak to you, right? So now what I want to do is, Herschel, I want you to meet Desmond. Desmond, meet Herschel. And then what do I do for the rest of the call?

Shut up, which is the problem that most people that get in this situation don't want to do. But my point is, is that not a machine? That is a machine. I have to run this three-way call machine all the time.

I got to have the same process going. It's the same process, same process over and over. But if you don't know the process, Herschel, what happens? Catastrophe, disaster.

Oh, my God. Everybody's talking. You're overreacting. You're overreacting.

You're overreacting. You're overreacting. You're overreacting. You're overtalking the leader.

You're condescending to the leader. You're, you know, oh, oh, oh, oh, hang up the phone. Right? I just want to point out that it's a machine.

It's a strategy. It's a technique that has to be learned. It's not something that you just know how to do. Okay?

Okay. Over here. Okay. Well, that's enough.

We got it, right? Now, let's get to the, well, we got one more thing we got to do. So now let's get to the real issue. So over here, how are we doing this?

Friends and family, list. Okay. Stalking people. I'm only going to put that because that's hilarious.

Three foot rule. Okay. Well, that's kind of stalking. Okay.

We get the point. Yes. Okay. Over here.

How are we doing this? So on and so forth. Yada, yada, yada. This is why I beg to differ that the process is different.

The process is not different. The thing about what we're doing is the same, over here as it is over there. It is the exact same thing. No matter what company a person is in, no matter what business, product, service they sell, they have to market to get people.

They got to expose these people. They got to present to these people and they got to close with these people. One more thing we just forgot. Guess what it is?

Who knows? Follow up. Right? Now, how do we follow up over here?

Phone. Huh? Oh, manual emails. Okay.

What? Oh, texting. Okay. Another meeting.

Okay. We're there, right? Now, over here. So please tell me, what is the difference in what we're doing over here and what we're doing over here compared to the process?

We're doing the same process, aren't we? All we're doing over here is we're trying to give people a break. We're trying to teach people a different side of things. That's all we're trying to do.

If they want to learn it. If they don't want to learn it, that's okay. But we're saying you don't have to sit down and expose every single person in your house every time. We're saying you could actually do a video and send them the video.

And anytime somebody requests information or you want to share something about your business with somebody, you could send them this. And you don't have to keep saying it with your own physical vocal cords. You can let your video be. Your tool.

When we present to people over here in this world, you got to stand up here and present. Somebody got to stand up here and present. If you got guests, you better be at the meeting with somebody else presenting. Because it's not unethical.

It's just kind of like bogus to have guests at a meeting and you're not there. So you need to be there even if you're not presenting. And then when this is over, you really need to be able to close. Even if the three-way is not the call, but you got a sponsor there, your sponsor is going to be physically there working in a three-way environment to close in the room.

So our process is the same process over here and over here. There are skill sets that have to be learned over here by which a lot of people don't learn these skill sets and they struggle just the same. They struggle just the same. Primarily with this.

Because if you can't even get this down, you don't even have to worry about the rest of the steps. Right? So where do we come in? We come in because we say, hey, listen, we understand that your flyers keep getting rained on and everybody's seeing your flyers.

We understand that you have burned your friends and family list out. And they're done. You've done five different things in the past five days and they are not interested. We also understand that you're sick of walking around Walmart stalking people.

We also clearly understand that you don't even know how to write and you don't know how to put the ad in in order to make the ad convert. In fact, nobody told you it needs to be consistent. You need to run this ad for at least 90 days before you can even start to see traction. You can't run the ad one time and think it's going to just be the miracle drug.

Right? Because they don't really teach marketing over here. Over here, it's about these four other things. And they just really say, look, get your list.

I don't care. Get your list together. And we can work through this. What we're doing is we're saying, listen, we can automate this, this, this, and this.

Let us spend our time teaching you this. Right? So now that goes back to all of our little machines we were talking about. Right?

So we got our Facebook machine. We got our blog machine. We got our Instagram machine. We got our Periscope machine.

We got our ads machine. We got our people machine. We got our Facebook machine. We got our Facebook machine.

We got our IPC machine. We got our Pinterest machine. We've got our whatever other machine we got. These are all related to one area of the process, which is marketing.

That's it. And what we're saying is that if you could leverage our lead capture page, you could leverage our sales video, and you could leverage our psychology, and you could leverage our marketing, and you could leverage our technology in the closing, I mean, right, in the video of itself, that if you just focus on this and got people to that, we do all this part for you. You just focus on this. And we can almost guarantee, if we get the formula right, right, that you will have more sales.

And all you have to do, if anything, is to create some messages to stick up in here. And there's a skill in learning how to get these people to respond, things like that. But the idea is that we're doing all of this for you. All you got to do is this.

Herschel, the problem is not that that is simpler. The problem is that people don't want to get in, what do we call it? Seat time. Seat time.

So you say you want to get more leads. Then I try to tell you, teach you Facebook, but now you don't want to learn Facebook. Okay. Then I say, well, you don't want to pay for it?

Then let me show you how to blog. Blog, oh, my God. What do I blog about? Oh, well, what's the keywords?

Oh, okay. Oh, well, I want to do that. Oh, Instagram. Okay.

Oh, but I got to take pictures. I forgot how to. Oh, I don't do my pictures consistently. Oh, I took pictures last week, but I didn't take pictures this week.

Oh, Periscope. Oh, it's live. Oh, my God. I got to talk to the people and they're live.

Oh, my God. What? How do I give them value? I don't even know if I'm even giving people the value or not, right?

Oh, Lord. Okay. Well, wait a minute. Ads, PPC, I'm going to do that.

Oh, Facebook shut down my account. Oh, they shut down my account. I don't have anything else to do. Okay.

Well, Pinterest. Oh, I don't really even like Pinterest. Okay. This is what I'm going to do.

I'm going to do this. I'm going to do this. I'm going to do this. I'm going to do this.

I'm going to do this. I'm going to do this. I'm going to do this. I'm going to do this.

Okay. This is too hard. This is too hard, isn't it, Herschel? So what I'm going to do?

Oh, you know what? My little friends and family list don't seem so bad now. I'm going to go make friends and family list again. Up until when?

Up until I call a few of them and they remind me that I left this area for a reason and now I'm back over here again. It is nothing but a bouncing ball to whatever gives me the quickest results. We are doing the same thing. We are a network marketing company.

We are marketing to get leads. We're taking these leads and we want to expose them to our offer. We want them to see this offer. We're going to present the offer to them.

The offer is going to have a call to action in it. We're going to close them in this offer. And then we want them to buy, right? Once they buy, they're in.

If they don't buy, what are we going to do? We're going to follow up with them. And all we're saying is we're just trying to help you automate this. But there are some skill sets that go along with automating it.

But if you could learn how to do it, then you can set your life free and you can have a business and a life. What we're saying over here is that maybe if you're a superstar, maybe if you are just highly influential, maybe if you can master all the dynamics of the three-way call and you can be the person that's doing three-way, that's the leader on the three-way call as well as the person that's bringing the prospect on a three-way call. We're saying if you can close the room, we're saying if you can be inspirational, we're saying if you got money to do your advertising, we're saying if you can go and fly around from city to city, we're saying if you are doing all of that, then maybe you can make this work.

Maybe. But Empower is really just the baby in this whole thing, isn't it? There's no other company that's trying to do what we're doing right now. There's no other company that created 16 millionaires doing automation.

There isn't. There isn't. There are some companies that have been doing this for years and don't have 16 millionaires. Some.

Others are the test of time, dude. I mean, if you're 30 and 40 years old, you got some companies that have like 100 billionaires. But we're talking about a 30-something-year-old company. Come on.

We've only been in business not even four years. You understand what I'm saying? So I don't know. I don't know if I buy that it's easier.

What I buy is that some people are going to like more the belly-to-belly action because that's what they like. And some people are going to prefer the automation because that's what they like. That's what I think. And I think that if you can offer people both, then fine.

I think that if right now certain companies are offering traditional methods primarily, other companies are offering automation primarily. And our team, I tried to bring the traditional side to it. Right? I tried to bring the traditional side to it.

Why? Because I understand some people understand this. Right? So, okay, fine.

We're going to do a presentation. We're going to do a live meeting. We're going to do a webinar from that standpoint. Right?

We're going to do slides. We're going to personally talk. We're going to do all of that. How well has that gone, Herschel, so far?

Yeah. As far as your knowledge, you or anybody else? Exactly. Mediocre at best.

So how can I dare say that that's easier when I presented this and this? I did both. And it's me and Adrian that's up there doing the presentation. And Cheryl and Roger, we're up there doing the presentation.

He's taking us. I want to have two hours doing them live because people want this. Well, I think if it was live because I don't want to watch the video. Okay.

So we'll do it live. We did it every Tuesday and Thursday. Right, Roger? Cheryl, we up there.

Desmond, yes? Doing the presentation, teaching people, showing people, breaking down this company because this is what they say they want to do. Mediocre at best. So I, from where I sit, I don't say that it's easier.

From where I sit, I see that. People don't want seat time. Because even if you go over here, and this is more second nature, you are still, oh, you wait. You're still going to come see me at some point because you're going to run out of that.

And even if you don't come see me, your business is going to slow down because you don't have that. And now your results over here are going to be what? Come see, come saw. You're not going to be a superstar over there either.

Okay. So it doesn't really matter. So the question is, don't you want to know how to market, though? Because if you can learn how to market this, you can market anything.

You don't even have to market this no more. You can take these skills and market anything you want. You can market your property management business. You can market basketball training camp.

You can market how to market on Facebook. How many people are selling trainings on how to market? How to market? I'm marketing teaching you how to market.

You can market your your your financial planning business. You can market that you market and you're already an Internet marketer. You can market. Whatever you want to market.

Do you know that you can market for your other business to get people to learn how to produce over here in this business? But if you don't learn how to market, well, see, now that it don't really matter. None of it. You can play this game for a minute.

You can go to your if you got influence a little bit, you can go through it for a minute. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. get it. Some people get it rocking and rolling. They do.

And I'm not knocking either one at all. I'm just simply saying, I don't know if I buy that it's harder. I don't know if it's harder for me to record the video once and learn how to market the video, or if it's easier for me to drive around and go meet with you in Starbucks, three appointments, five appointments every single day. Technically, is it harder?

No. But my time-wise and my endurance and my patience, that's harder. So you know what I'm saying, Herschel? You with me?

So the answer to the question is, this is the process. The process is not hard. We are marketing. We're exposing.

We are presenting. And we are closing. That is our process. It is the same process.

We are getting people to an offer that we want them to see. We want them to feel that it is solving a problem for them. We want them to buy. When they buy, we make money.