Skip to content
EMPWERNETWORK
You're previewing this lesson. The full recording is free with an account. Get free access →
Home/ Courses/ Unstoppable Dream/ Overcoming the Most Common Struggles and Blocks, Part 1: Tracey Walker on Distraction and Focus
Unstoppable Dream/Tracy · Lesson 55

Overcoming the Most Common Struggles and Blocks, Part 1: Tracey Walker on Distraction and Focus

This lesson is part of Unstoppable Dream
The full recording is free with an account. One email gets you in.

You sat down to do your two hours today. Then the phone rang, or a notification popped up about a webinar on a strategy you’re not even using yet, and forty minutes disappeared before you noticed. You didn’t decide to stop working. Something else just quietly took the wheel. Tracey Walker opens this Unstoppable Mastermind session by naming exactly what that “something else” is, and it’s a lot less mysterious than it feels in the moment.

As someone trying to build a business around a job, a family, and a phone that never stops buzzing, you already know how easily a focused morning turns into a scattered one. This session is Tracey working through the most common ways that happens, one at a time, with the room.

Why Does a Ringing Phone or a Hot New Strategy Derail You So Easily?

Her first point is blunt on purpose. A distraction only has power because you hand it power. Not because it’s easy to resist. Because the moment you notice it pulling at you, you still get to choose what happens next.

Distractions only have power if we give them power. I’m not saying it’s easy. What I’m saying is that there’s a process called pivoting.

Pivoting means noticing the pull, naming it, and consciously redirecting your attention somewhere more useful, on purpose, every single time it happens. That sounds simple until you watch how it actually plays out with strategy. You commit to Facebook marketing for the month, and then a webinar shows up selling Instagram as the new easy button. Suddenly you’re doing both, badly, and running out of hours to do either one properly. It’s not that you stopped the first strategy. It’s that you let a shiny new one climb on top of it, and now you’re carrying two half-finished efforts instead of one that actually works.

What Happens When You Try to Be Great at Everything Instead of One or Two Things?

Tracey pushes the room to name their actual strengths, and almost everyone lists five or six things they’re decent at before she stops them. Her point: most people are only genuinely great, not just good, at one or two things in their whole life. Everything past that is a distraction dressed up as ambition.

As Tracey Walker puts it, “Most people only have one or two things that they are great at.” The lesson underneath that is uncomfortable for anyone who prides themselves on being well rounded. School trained you to go back and fix the two questions you got wrong instead of building further on the eight you got right. Business punishes that instinct. The moment a strategy isn’t producing instant results, most people assume they’re doing it wrong and jump to a different one, when the actual answer was usually to keep going on the one that already fit their strength.

The fix isn’t complicated, it’s just uncomfortable to commit to: pick the one or two things you’re genuinely great at, build your entire marketing approach around that strength, and leave the rest alone even when someone convinces you it’s easier over there.

Why Do You Freeze Up Reaching Out to People Who Are Already Where You Want to Be?

The last block Tracey names is about self-image, not strategy. She describes watching people avoid contacting the leaders and top earners who could genuinely help them, not because they lack the courage to say hello, but because they’ve quietly decided those people are a different category of human. That belief shows up as over-apologizing, treating a simple hello like an imposition, or never reaching out at all.

Her instruction is to approach it the other way. Send a book. Send a gift. Reach out the way one equal reaches out to another, because the only real difference between you and someone earning far more is results, not worth as a person. The same principle applies to how you show up on video and in your marketing. Most people mumble through an introduction like they’re apologizing for taking up someone’s time. As Tracey Walker puts it, “why aren’t I doing what other people are already doing? Because we’re overthinking it.” Every anchor and reporter you’ve ever watched states their name and their outlet before delivering a single word of content. Do the same thing every time you post, and your audience starts to associate you with your brand instead of forgetting your name by the next video.

  • A distraction only controls you because you let it. Notice it, name it, and pivot back on purpose.
  • Find the one or two things you’re actually great at, and stop chasing every strategy that looks easier from a distance.
  • Reach out to people already ahead of you as an equal, offering value first, instead of assuming you don’t belong in the conversation yet.

Tracey covers several more blocks in the full recording, including how to handle grief and loss without letting it quietly become a permanent excuse, and exactly how she structures her own traffic strategy around her one core platform. Create your free account and you can watch the whole session, plus download the audio, at empowernetwork.com/watch.

The full session transcript follows below.

Transcript

How about we talk about some of the stuff I wrote on the board? Good Lord. Okay, we're going to go through these pretty quick. Distractions.

Distractions. Who said distractions? You said distractions? You said distractions.

No, she did. She did. Okay, well, we'll talk about that. Oh, that's right.

The emotion. Listen, here's the thing with distractions. Distractions only have power if we give them power. I'm not saying it's easy.

What I'm saying is that there's a process called pivoting. Okay? And in this process called pivoting, what it requires you to do is to acknowledge the fact that there is something that could be distracting to you, and you have to make a conscious decision to not let it. You have to make a conscious decision to turn away from it.

You have to make a conscious decision to focus your attention on something else that is more beneficial to you. So, in other words, you sit down to do your two hours of business that you need to do for today, and what happens? What happens is, I don't know, your phone rings, right? Now.

You're compelled to answer the phone. So, then you get on the phone, and then you talk because it's your mom. And then your mom is talking about whatever your mom is talking about. And it's your mom, though.

But then, it's 30 minutes later. And this is in between your, this is during your work time. That is a distraction. It's a distraction, and it's a, for most people, it is a contradiction.

It is a, I feel it's a moral contradiction. I feel bad if I ignore my mom. I don't want to ignore my mom, because I got to do my work. So, you, well, for some people, I don't know.

Depending on who your mom is. Whatever relationship you all got. No absolutes, right? But for many people, it's a, it's a contradiction.

You feel bad. Most people make decisions based on how they feel, right? And so, people buy for how they feel, and then they justify it logically. So, I feel bad.

Oh, man, mom is calling. Mom is calling. Let me talk to my mom. It could be emergency.

It could be this. It could be, it could be whatever. Now, of course, you do everything based on your own judgment, and what you need to do. But what I'm saying to you is that that is a distraction.

When my dad calls, my dad is 73 years old. I love him. I do not think in terms of, oh, my God, my dad's calling me. Something must be wrong.

I can't do that. I would drive myself crazy if every time I think my dad is calling me because he's 73, I'm automatically putting him down in the grave because he's 73, right? No. So, okay, I'll call my dad back.

I'm working right now. A distraction is only a distraction because you give attention to it. If you acknowledge that it is, hey, my phone is ringing, and you just are compelled to answer your phone, then when you sit down to work, what do you got to do? You got to cut your phone off.

You just got to cut your phone off because you can't ignore your phone. You can't. You're obsessed with your phone, the Facebook dinging going on. You got to respond to the inbox message right then.

You got to. If you got to, cut your phone off, right? I think this young lady, she said that something was going on. She lost her mom.

Her mom passed away. Here's the thing. My mom passed away, too. And my pastor told me at that time, my mom passed away in 2003.

He told me, because everybody else, when my mom passed away, was like, be strong. Be strong. OK. You can do it.

You can do it. Be strong. And my pastor said, you don't have to be strong. You don't have to be strong.

This is a time to be weak. This is a time to allow yourself to feel the emotions that you feel. You can't hold up everybody when you need holding up right now. So just be cool.

You understand what I'm saying? So now, because I have that mental in my head, and I also understand that, OK, now, some people, it's harsh, right? Because death isn't handled by everybody the same way. It's not.

Right? And I'm not saying that you should do it the way I'm doing it or the way I would do it or moving forward doing it. I'm just saying that you've got to put things in perspective. You've got to put things in perspective.

So the thing is this. Mom passes away. You have to grieve. You have to grieve that mom passed away.

OK? Especially if you're close with your mom. Now, if you didn't have a relationship with your mom, it might not make a difference to you. Right?

Some people are like that. But if mom passes away, you have to have a grieving period. But you also have to let yourself know that you cannot grieve. You cannot grieve forever.

You cannot grieve forever. You are not here to die because somebody else died. You are still here, and you have to live even though they're not here. You have to live.

So what are some things about this person that you know they would want you to do in their absence? Would it be sulk and grieve and never do anything else you need to do for your life? Or would it be to go forth, to go forward, to persevere, to be great, to be awesome, to be a good role model for your kids, to do whatever? Is it that?

If it's that, then that motivation, even though this person is not physically here, would help you to start shifting your focus from being distracted on your loss. It's not really your loss. Because, see, loss insinuates something is gone. And I don't believe in gone.

I believe in circle of life. So gone is just your perception of not right here. Right? So if the person is not really gone, it gets deep.

But if the person is not really gone, then you really don't have a reason to be like sad. Because they're not gone anywhere. They're just someplace else that you're not because you're right here for now. Maybe you'll be at that place too.

I don't know. So you got to focus on the joy about the bond that was created in that relationship as opposed to your immediate feeling about the person not being here right now. That takes work. Yes, it does.

But doing at once what needs to be done. Ensures the possibility of success. Right? Doing at once.

So you know that you have to get over this. Nobody can put a time limit on what that is. But you have to work on doing that. You have to work on progressively focusing on the positive.

Focusing on the good feelings. Focusing on the joys. Focusing on all the blessings. Focusing on all of that.

That you can be a benefit in the rest of the life that you have here. Now, once you start accepting that, I don't believe that the day is over. I don't believe that the death of the mom is a distraction. I believe that maybe the grievance period is serving as a distraction temporarily.

So you got to give yourself time to grieve. But I don't know how long she stepped out. I don't know how long she's been grieving. I don't know if it's been three months.

If it's been two years. If it's been yesterday. I don't know. But the point that I'm making is that any distraction is just something that you can decide to turn away from.

Because that's what it is. It's a distraction. You have a goal. You have a mission on this planet.

And nothing anybody else is doing. As Abraham Hicks teach from a universal energy perspective is that nobody else's experience is your experience. And because of that, nothing anybody else says or does can affect what you're saying and what you're doing. If me and you get into an argument, right, and then I say something, and I say, but you made me say that.

Well, really, I didn't. Or really, you did. Right? The reality is that I lost control.

And I felt that I was losing power. And because I was losing power, I had to say or do something to remind you in my thought process that I have power. Which may or may not have worked. But there's nothing that you can say or do that can cause me to say or do anything.

Not positive. Not negative. So it doesn't matter what anybody else is doing. It doesn't matter what you are doing.

And that means independent of a family member passing away. Independent of a child. Independent of any of these different things. You have to do what you have to do.

Everybody with me on that? You get where I'm trying to go? I'm trying to, like, I'm not trying to get too, like, gory on it. But a distraction is a distraction because you're giving attention to it.

If you've got a marketing strategy that you're focused on, you want to focus on Facebook marketing. Okay. Focus on Facebook marketing. And then you turn around.

And then. And then it has a webinar on Instagram marketing. Okay. So now you're going to stop doing the Facebook marketing because the Instagram marketing looks exciting.

It's a distraction because you gave attention to it. It's not that I stopped doing it. It's that I started doing something else. Okay.

But then you're adding to it. Exactly. So now you're running out of time. Right.

Because now you can't get all these things done because you've got too many things that you're doing. Yeah. Right. Which is why you were like, oh, focus on my strategy.

Because you keep adding more strategies. Right. And so what I'm saying is stop adding more strategies. Choose the strategy of the information that you have available to you right now.

Choose the strategy that you feel that you can best give your best foot forward, your time, your energy, your money, everything that you can do with this strategy. What strategy would that be if I were to ask you right now? What strategy is it that you feel you have the most connection with based on your existing skill set, your existing passions, budget, everything? What is that?

Facebook. Then do Facebook. Every strategy can bring success. All of it.

All of them. You cannot be a jack of all trades. You will be a master of none. Right.

It's people that are focused. People like Bill Gates that say, listen, this is what I do know and this is what I'm going to do. If I want to do something else, that's great. But I'm going to find other people around me that know how to do that.

But this is what I do. Right. I used to talk about you have core competencies. Each person really only has like one.

One or two core competencies. So if I were to ask you what are the one or two things that you feel like you are the best at, what would those things be? Like physically? Period.

I don't know. In life, what are the one or two things that you're the best at? I'm good at running down a mountain. You can't tell me nothing.

I could be running off an edge of a cliff. I won't be scared. I know I'm so confident of just rebalancing, hopping over rocks, and it's just I'm in the zone. Nothing comes into mind.

Okay. So like no fear. Yeah. No fear.

Okay. And what else? And what else? You're like, oh, dang.

When I used to play ball, jumping, I used to have high vertical leap. When I was up in the air, that was nothing. I was this much away from touching the rim. Okay.

So let me ask you this. This is about core competency. So is that ability right now, are you in a position right now to let that ability come in? No.

Okay. So give me a core competency that is related to how you can build the life you want now. Okay. Dealing with, how do I say this?

When there's a rush of, like I work at a lot of restaurants. Anytime there's a rush, I know how to handle people, delegate. Where the weakness is, I automatically know who's good at this and that and pick up the pace. Okay.

Okay. So as far as a team is concerned, you have good team dynamics. Yes. Okay.

That's obviously good. It is, right? Couldn't she take and apply the skill sets from over there and bring them over here? Right.

Okay. That's good. Most people only have one or two things that they are great at. Great.

Great. I'm not saying really good at. I said great. You could be like, I'm good at the, her friend that was here before.

Phoenix's friend that was here before. He's a choreographer. Right? And I said, oh my goodness, I used to dance.

Right? So I used to dance from the time I was five years out. I danced all through college and all this type of stuff. I said, but then I kind of lost track of it, then had a baby, and then I just really didn't do it no more.

Right? But that is something that I do, and I feel like I do it good. If I were to get back and start training, I think I could do it good. I played volleyball.

I could do that good. Right? What else did I do? I don't know.

I work with kids. I love kids. I love kids. I love kids.

I love kids. I love kids. I don't know. I work with kids.

Like, I love kids. Right? I think I do that pretty good. Right?

But I also like to speak. I also like to train. Right? I like to help people.

Like, I got a list of things that I can do, but really there's only one or two that I'm great at, and that's where you're going to make your money. All the other stuff that you're doing is good, but the ones that you're great at, that is what you should be focused on. If you are doing something that is not part or strengthening one of your core competencies leave it alone. Leave it alone.

Everybody with me? This is what lends to distractions. Because now what you're trying to do is you're coming outside of your core competency, and this is, again, what school teaches us. School teaches us that if you had two wrong on your test, you need to go back and find the answers to the ones you got wrong, as opposed to just accepting the fact that you got the eight right.

We always begin training to go figure out what we did wrong. Right? What happens is that you see a strategy like Facebook, and then you see a strategy like Instagram, and then you say, oh, man, I must be doing something wrong on Facebook, so let me go over here to Instagram. Oh, I must be doing something wrong over here, so let me go over here.

So you're always looking for the two you got wrong. When it's just the eight you got right, you're doing okay right here. Just keep going. Just keep going.

Right? So that's what this is with the distractions. The next level, we talked about that, it could be several things. It could be self-sabotage.

Right? I think like with Terrance, it's self-sabotage. I don't know if it's self-sabotage with you. Maybe it's just not setting it up the right way.

Maybe it's just not seeing it from that financial standpoint. For some people, the next level for me was not tapping into my existing network, in my opinion. I think I'm pretty strong in the mind, but for whatever reason, I'm not masterminding with people who are greater, who can bring so much value, who could probably help me this, who have ability to tap me into other things. You know what I'm saying?

That is who you know. It's like this. How do you, like as you're going through that, I will admit I did not do that part consistently with what Bob Proctor taught because from my perspective, I'm thinking, how can I provide value to people who are already where I want to be? Because it's about you asking them, how can I be of service to you?

That's the exercise. Right? He says, you want to call them and you want to say, hey, send them a book, send them all a book. That's what we found value in this month.

Send them all a gift of some sort, hey, a bottle of water, hey, I was thinking about being clean and cleansing, I'm just sending you this bottle of water to be, you know, figurative for, you know, whatever. Being pure in your thoughts. So it's not, hey, I was wondering if I could like wash your car for you, in that sense, like what can I do for you, like I'm a peon, I'm a peasant, as opposed to, hey, listen, what's your self-image of yourself? The self-image has to be, listen, Michael V.

Page, who was a billionaire, is no different than me, except for the fact that he has greater results. We're made from the same, we're cut from the same cloth, right? So what's the difference? The difference is he has results.

So if I then see myself as inferior to him, for whatever reason, because of monetary purposes, then I'm going to, my whole energy around it is, yes, sir, no, sir, mentally, right? As opposed to, listen, Michael, I was thinking about you today, and I wanted to send you this book. It came to mind. I'm not sure if you have read it or not, but listen, it's my gift to you today.

People are people, no matter how much money they got. You know what I'm saying? So your self-image of yourself compared to others is important, because you will behave either inferior, equal to, or you think you're better than them, depending on how you perceive them. But that's your perception of them.

It may not be yours. It's their perception of you, right? He might look at you. Somebody might look at you as an equal, like, oh, man, listen, man, man, look, I was hoping you'd call me.

That was so, I saw your video on such and such, man, look, this is all you got to do. But if your image is, well, what can I offer him, and he already got everything? You never call him. Well, he busy.

He ain't thought to call you. But if you call him, like, oh, man, here you go, right, everybody? Next level stuff, a lot of times, it's not about more production. Or, I guess it's not about more production.

It's not about something that you can be doing more of in terms of physical output for your business. If you look at a company that has that, let's say that manufactures these things right here. Manufactures these things right here, right? The cost to design this and make this is one thing, right?

But what a person makes when they sell these is something else. Now, if they wanted to increase sales, do they have to do more work on it? Do they have to do more work on how to create these all over again? Or is it just a function of extending the distribution so that this reaches more hands of people who need it, right?

Sometimes it's not that you got to do more labor, it's just, you got to expand the network. Who do you know, right? On Shark Tank, the distribution guy is Daymond John, right? Anytime somebody needs distribution, they're really hoping Daymond is the one that wants to invest in their deal.

like more TV like home shopping network type of thing they really want Lori don't they and somebody has a patent they really want her expertise cuz she has like over 300 patents or whatever she got going on so it's it's about that it's people going on Shark Tank they're not doing more work what they want is hey I need some help to go to the next level what is that that's connections that's resources that's manufacturing it's finances it's that that's usually a function of next level you know what I'm saying some people is just mindset all together some people would just bust open the door of abundance if they were only believe wholeheartedly and when they do you see things happen traffic via the blog look traffic via the blog is easy anything free is gonna be time-consuming it's not gonna be overnight but you got to accept that just be okay with it's not gonna be overnight stop trying to make a free strategy pay you overnight right so traffic with your blog it's nothing but it's not gonna be overnight right so traffic with your blog it's nothing but you got to get the word out there every time I go on periscope I try to remember I generate leads with with periscope for me that's what the strategy is is to get as many leads as I can to my blog or traffic to my blog to opt-in to be a subscriber on my blog right any outlet I can that is how I get traffic to my blog too I get to the blog about every now and again writing posts that fit a particular keyword strategy I personally get overwhelmed and tired of trying to make every post a keyword rich post I just I can I am NOT blogging for that sake I'm blogging because I like talking about what I'm talking about and sometimes it's gonna fall into a parameter where I can find a money keyword and sometimes it's not but if I also at the same time in writing valuable content that I can take and I can share on Facebook because I took my time to build a following of people on Facebook that's traffic to your blog too if I take the time to go on periscope and say go to my blog you'll get a free gift.

That is traffic too. If I take the time to write a post that is keyword heavy or that is a money keyword and it's ranking for that key term, that is bringing traffic to the blog for that key term. Maybe next month I'll write another heavy post that's keyword driven to be on another keyword. But I can't blog every day and do keyword research for every single post.

It takes the fun out of it for me. And now it's too technical. It's got to be perfect. I can't.

And then what happens is you build your list, then you write your blog post, just send it out to your list. What you want is engagement. What you want is people referring. What you want is people going on their Periscopes and their Facebook and saying, oh, did you see Carlton's blog post today?

Share. That's what we want. We want people to share. So let's say, this is what I mean about it's not necessarily more work.

What you need to do is just get it out. You did the work once. But you got to build your audience. And all these different social media platforms, it does no good if you don't have an audience.

If you have five Facebook friends, and then I say the Facebook strategy is write your blog post and post on Facebook, you're actually going to have a totally different perspective of how effective that is. Because I'm coming from a perspective where I got 5,000 Facebook friends and you've got five. So you have no likes and no shares, right? And I'm saying that because I'm coming from a perspective where I got 5,000 Facebook friends and you've got 5,000 Facebook friends and you're saying, but it works.

Well, it's not a function of you doing more work other than the fact you need to build an audience. Right? So traffic via your blog is everything you do. Like I was saying before, I said, and there's something else I need to change.

I need to start introducing myself when I'm doing videos, everything like this. I need to be Tracy Walker from blah, blah, blah.com. That needs to be your introduction. I would just encourage everybody to say that.

You see what I'm saying? Hey, this is Steve and Cheryl Shelley from blah, blah, blah.com. And today we're going to talk to you about this. Hey, this is Sonya Cobbins.

Hey, this is Carl. And listen, we are from blah, blah, blah.com. See, when you go and you watch the news, they say, hey, this is Don Lemon with CNN. You watching, obviously, you know it's CNN because you're watching it.

But he's Don Lemon with CNN. I'm Don Lemon, CNN correspondent. Or I'm such and such White House correspondent for NBC. They're doing it in our face all the time.

It's not a new idea I just came up with. It's nothing that I had to do at all. It's purely, hey, why aren't I doing what other people are already doing? Because we're overthinking it.

We're overthinking it. Right? So, hey, Tracy Walker here from blah, blah, blah.com. And today I'm going to give you all three tips.

In fact, the first tip is this. Second tip, third tip is that. Third tip is that. Hey, if you like what I had to say, please make sure that you leave a comment on my blog.

Share this post, guys. I want to see, I want to hear your thoughts. What did you think about tip number two and how it applied to your life? That's engagement.

Most people are not doing videos like that. It's, hey, my name is Tracy Walker and I got three tips. My three tips are one, two, and three. And okay, I really appreciate you all's time.

And if you get a chance, if you might, if you'd be so kind to, if you could, if you're between dinner, I'd love to hear from you. If you're in dinner, I sure would like it if you can find your way, if you got the internet, to get over to abc.com and then that would be really good. Okay, bye. You see what I'm saying?

It's, yeah, it's posture. It's, that's authority, Cheryl. That's authority. That's confidence.

And listen, I know my three tips are valuable to you. Why? Because I learned my three tips from Bob Proctor and they were valuable to me. Therefore, they're valuable to you.

Because if you're anything like me, you need to know what I just learned. You got to know that. Right? Somebody that's just like you could appreciate what you're saying.

Somebody that's just like me can appreciate what I'm saying. They can. Now, a person that's not like me or can't relate to me at all might not find value in what I'm saying, but that's okay. I'm not here to serve everybody.

I'm just here to serve the people that are more like me than not. Right? Okay. So, so when you're out there and you're promoting and you're marketing, you're doing your videos, when people are interviewing you this weekend or whatever, listen, my name is Phoenix from such and such and such and such.com.

You understand what I'm saying? If you're going to be in somebody else's video, look, okay. No, we're not getting paid due to video. Okay.

Yeah. I'm adding value to your list. Okay. But I need a benefit too, besides just giving value to your group.

Can I get a link thrown out there? Can I get some traffic? Potential traffic at least, you know? So your whole brand, your whole image thing needs to be, I am such and such with such and such.com at all times.

And I need to tighten up on that myself because a person earning $250,000 a month, don't ever forget to say what they source is. In my mind, they don't. They don't. To the point where you can look at Michael Jordan and know it's Jumpman.

He don't got to say it. You know, or it was Jumpman. He was Jumpman. He was Jumpman.

He was Jumpman. He was Jumpman. He was Jumpman. He was Jumpman.

Whatever was going on with it. You understand what I'm saying? You know, the name, the person with the brand has been infused so great that it is one to you. And when people see you, they ought to, it ought to be one.

What your site is and what you are and what you're able to be one. But that takes time and it takes you building it that way. Time management. Time management, there's no such thing as managing yourself within time.

It's managing yourself within time. You cannot manage time. Everybody has the same 24 hours. So the question is, well, what do you do?

What do you do? What do you do? What do you do? What do you do in your 24 hours that Warren Buffett is doing that he's not doing in his 24 hours or vice versa?

What are you doing in your 24 hours as a busy professional that Michael V. Page isn't doing in his 24 hours? Who's a billionaire, right? What is the difference?

Well, the difference is there's a list of priorities. Everybody got things they got to do, but there are some things that are going to get done today. And there's some things that can roll over to tomorrow. What is your list of priorities?

Who said about a to-do list? Who asked me about a to-do list? They had their own list of to-do lists or whatever. Somebody did.

Oh, they did. Okay. So see, your to-do list is cool, but do you prioritize a to-do list? Yeah, I write the ones that I have to do absolutely and the ones that sometimes carry over for a little bit before.

But yeah, I set the most important and then I'll work my way down. Okay. And so then that way, if you don't get all the things done, but you get everything that needed to be done, you have a level of accomplishment, right? A sense of accomplishment.

So prioritize a to-do list. Number one. And remember, you ain't got to do everything right now. That's a common misconception, I think, is that, oh, my God, I got to do the blog post.

Oh, my God, I got to do the lead capture page. Oh, then I got to get the graphics done. Oh, then I got to get the traffic to it. Oh, I got to study this Facebook strategy to get the traffic to it.

Oh, then I got to, oh, wait, let me go back. I got to get the stuff for this event. Oh, and I got to meet with this client. Oh, I got to make this.

And all this is going on in your head. And if you look at your brain as a CPU, if you're computing, you're not going to be able to if you had your computer thinking like that, your computer would shut down, wouldn't it? That's what I feel sometimes. Because you're over-processing.

And if it's too many processing, your computer goes slow, doesn't it? It says, close down some programs. That's what you're doing in your brain. You've got too many programs open, and you're trying to run at maximum capacity.

It's impossible. Because this computer was modeled off of this computer. This computer wasn't modeled off of that computer. This computer was modeled off of this computer, which means this is the master computer.

So if you wouldn't treat this computer that way, then you can't treat this computer that way. So a strategy that I use, I forgot who taught it to me, was like the Post-it notes, right? And the thing was, take a Post-it note and write down all the things that you just need to do, period. Let's say you sit down for 10 minutes one day, and just overall.

Not necessarily that day that you need to do it, or tomorrow you need to do it, but just things that you need to get done. Like, okay, I need to get the mastermind together for Orlando. That's the thing I'm thinking about right now. That doesn't have to get done today, but it has to be done within the next 60 days.

But every day that it's not done, I'm still thinking about it. That's a program that's open. The thing is that when you take it out of your head and you write it on a Post-it note, and you put it on the wall, you've now told your brain that it doesn't have to, it can shut that program down. That you can, you will let it know when you're ready for it to do that.

It doesn't have to keep running this process consistently, 24-7. Shut this program down, and now you can outwardly see what you need to do. You're getting it out of here, and out, getting it from here, out there. I think it's also a function of identifying my entire program.

I think it's also a function of identifying my entire program. I think it's also a function of identifying my entire program. Right. Right.

Right. At this point, you're talking about three priorities that would make my day productive, efficient. Yeah. For the one thing, obviously, you have a success list, or a to-do list, and you narrow it down to three things and then from three to one.

Yes. I think the biggest thing is that, number one, I know what to do, but I'm inconsistent doing it. Mm-hmm . It's funny, I keep talking about Bob Pardy, because I listen to him three times a day, literally.

Every little thing. This is what he said, he said, then you're going to start listening to this, and you're going to start saying it. stuff just out the right and this is what's happening it's just coming out of my subconscious and he said listen most people know what to do they just don't do it they know what to do so the question is why why don't you do what you know that you need to do well then that went back to that goes back to what I shared with y'all before which was the whole thoughts or writing creates thoughts thoughts causes feelings feelings creates images images or whatever I forgot exactly how let me see what is that right now what is it but it's that it's going back to that process and figuring out where in that formula are is the breakdown writing causes thoughts so the question is are you writing the to-do list down yes so and you're thinking about what you need to do yes okay then thoughts create images so you got your top priorities in there and you look at these these processes that you have at least things you need to do as these are good things you need to do so when you think about already to call this client and it creates an image of yes Oh happy day it's gonna be money it's gonna be drinks it's gonna be fun it's gonna be our closing of the deal if that's the image you create then what would that do that will control how you feel about going to meet with that client your interest if you then create it let's other way you write down oh I got to meet with client a but your thought about it is oh lord I don't know if I'm a close to sale right so now your thought about that creates an image an image of what image of you sitting down in front of the person and that the person is saying no you see that they're doing like this in your head they're saying no that's your image so then now your image controls what that feeling the feeling that you have about going to meet that person is now like that feeling causes what action if an action at all it's a slow action it's either in action it's a procrastination action is that oh right and then that action causes the result which is you get there and ironically the person is doing this they're saying no why because you wrote it and you thought it way six processes ago and as david says speak the world into existence as you did so you got your top three priorities in there well whatever that you need to do what are the thoughts behind those things you need to do and what are the images that you see behind those things the other thing too is setting an intention before the activity is actually even done yeah i mean your intention for for you is real simple like david says once you decide something every step in between is not another decision right you don't have to keep the side if you decide that you're going to go to every if you're going to follow eight core commitments then you don't have to decide whether you're going to vegas because you decided to follow all eight core commitments so if your decision is listen man i slam dunk sales i close deals this is what i do i write this amount in new accounts this is what i do then the intention is to do that the intention is to close the sale the intention is to make sure you service that client the best one that they need and you offer them the products and services that they need to do what they want to do it's an alignment with what they want but that you're the you're the preferred vendor to get the deal exactly that's the intention you don't have to keep setting the intention for that because that's what the intention is for all of them right so that's that's done now you're done with that you can take that process and put that on a post-it note that's a running program that you have that you don't need to even you need to shut that program down okay y'all get me y'all with me i'm trying to speed through these but give examples so that it's sinking in with everybody even if there it's not your issue it makes sense to you

Full lesson transcript

Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

How about we talk about some of the stuff I wrote on the board? Good Lord. Okay, we're going to go through these pretty quick. Distractions.

Who said distractions? You said distractions. No, she did.

Okay, well, we'll talk about that. Oh, that's right. The emotion. Listen, here's the thing with distractions. Distractions only have power if we give them power.

I'm not saying it's easy. What I'm saying is that there's a process called pivoting. Okay? And in this process called pivoting, what it requires you to do is to acknowledge the fact that there is something that could be distracting to you, and you have to make a conscious decision to not let it. You have to make a conscious decision to turn away from it.

You have to make a conscious decision to focus your attention on something else that is more beneficial to you. So, in other words, you sit down to do your two hours of business that you need to do for today, and what happens? What happens is, I don't know, your phone rings, right? Now you're compelled to answer the phone.

So, then you get on the phone, and then you talk because it's your mom. And then your mom is talking about whatever your mom is talking about. And it's your mom, though. But then, it's 30 minutes later. And this is during your work time.

That is a distraction. It's a distraction, and it's, for most people, a contradiction. I feel it's a moral contradiction. I feel bad if I ignore my mom. I don't want to ignore my mom, because I got to do my work.

So, well, for some people, I don't know. Depending on who your mom is. Whatever relationship you all got. No absolutes, right? But for many people, it's a contradiction.

You feel bad. Most people make decisions based on how they feel, right? And so, people buy for how they feel, and then they justify it logically. So, I feel bad. Oh, man, mom is calling.

Mom is calling. Let me talk to my mom. It could be an emergency. It could be this. It could be whatever.

Now, of course, you do everything based on your own judgment, and what you need to do. But what I'm saying to you is that is a distraction. When my dad calls, my dad is 73 years old. I love him. I do not think in terms of, oh, my God, my dad's calling me.

Something must be wrong. I can't do that. I would drive myself crazy if every time I think my dad is calling me because he's 73, I'm automatically putting him down in the grave because he's 73, right? No. So, okay, I'll call my dad back.

I'm working right now. A distraction is only a distraction because you give attention to it. If you acknowledge that, hey, my phone is ringing, and you just are compelled to answer your phone, then when you sit down to work, what do you got to do? You got to cut your phone off. You just got to cut your phone off because you can't ignore your phone.

You can't. You're obsessed with your phone, the Facebook dinging going on. You got to respond to the inbox message right then. You got to. If you got to, cut your phone off, right?

I think this young lady, she said that something was going on. She lost her mom. Her mom passed away. Here's the thing. My mom passed away, too.

And my pastor told me at that time, my mom passed away in 2003. He told me, because everybody else, when my mom passed away, was like, be strong. Be strong. Okay. You can do it.

You can do it. Be strong. And my pastor said, you don't have to be strong. You don't have to be strong. This is a time to be weak.

This is a time to allow yourself to feel the emotions that you feel. You can't hold up everybody when you need holding up right now. So just be cool. You understand what I'm saying? So now, because I have that mental in my head, and I also understand that, okay, now, some people, it's harsh, right?

Because death isn't handled by everybody the same way. It's not. Right? And I'm not saying that you should do it the way I'm doing it or the way I would do it or moving forward doing it. I'm just saying that you've got to put things in perspective.

You've got to put things in perspective. So the thing is this. Mom passes away. You have to grieve. You have to grieve that mom passed away.

Okay? Especially if you're close with your mom. Now, if you didn't have a relationship with your mom, it might not make a difference to you. Right? Some people are like that.

But if mom passes away, you have to have a grieving period. But you also have to let yourself know that you cannot grieve forever. You are not here to die because somebody else died.

You are still here, and you have to live even though they're not here. You have to live. So what are some things about this person that you know they would want you to do in their absence? Would it be sulk and grieve and never do anything else you need to do for your life? Or would it be to go forth, to go forward, to persevere, to be great, to be awesome, to be a good role model for your kids, to do whatever?

Is it that? If it's that, then that motivation, even though this person is not physically here, would help you to start shifting your focus from being distracted on your loss. It's not really your loss. Because, see, loss insinuates something is gone. And I don't believe in gone.

I believe in circle of life. So gone is just your perception of not right here. Right? So if the person is not really gone, it gets deep. But if the person is not really gone, then you really don't have a reason to be sad.

Because they're not gone anywhere. They're just someplace else that you're not because you're right here for now. Maybe you'll be at that place too. I don't know. So you got to focus on the joy about the bond that was created in that relationship as opposed to your immediate feeling about the person not being here right now.

That takes work. Yes, it does. But doing at once what needs to be done ensures the possibility of success. Right?

Doing at once. So you know that you have to get over this. Nobody can put a time limit on what that is. But you have to work on doing that. You have to work on progressively focusing on the positive.

Focusing on the good feelings. Focusing on the joys. Focusing on all the blessings. Focusing on all of that. That you can be a benefit in the rest of the life that you have here.

Now, once you start accepting that, I don't believe that the day is over. I don't believe that the death of the mom is a distraction. I believe that maybe the grievance period is serving as a distraction temporarily. So you got to give yourself time to grieve. But I don't know how long she's been grieving.

I don't know how long she's been grieving. I don't know if it's been three months. If it's been two years. If it's been yesterday. I don't know.

But the point that I'm making is that any distraction is just something that you can decide to turn away from. Because that's what it is. It's a distraction. You have a goal. You have a mission on this planet.

And nothing anybody else is doing. As Abraham Hicks teaches from a universal energy perspective, nobody else's experience is your experience. And because of that, nothing anybody else says or does can affect what you're saying and what you're doing. If me and you get into an argument, right, and then I say something, and I say, but you made me say that. Well, really, I didn't.

Or really, you did. Right? The reality is that I lost control. And I felt that I was losing power. And because I was losing power, I had to say or do something to remind you in my thought process that I have power.

Which may or may not have worked. But there's nothing that you can say or do that can cause me to say or do anything. Not positive. Not negative. So it doesn't matter what anybody else is doing.

It doesn't matter what you are doing. And that means independent of a family member passing away. Independent of a child. Independent of any of these different things. You have to do what you have to do.

Everybody with me on that? You get where I'm trying to go? I'm trying to, like, I'm not trying to get too gory on it. But a distraction is a distraction because you're giving attention to it. If you've got a marketing strategy that you're focused on, you want to focus on Facebook marketing.

Okay. Focus on Facebook marketing. And then you turn around, and then it has a webinar on Instagram marketing.

Okay. So now you're going to stop doing the Facebook marketing because the Instagram marketing looks exciting. It's a distraction because you gave attention to it. It's not that I stopped doing it. It's that I started doing something else.

Okay. But then you're adding to it. Exactly. So now you're running out of time. Right.

Because now you can't get all these things done because you've got too many things that you're doing. Yeah. Right. Which is why you were like, oh, focus on my strategy. Because you keep adding more strategies.

Right. And so what I'm saying is stop adding more strategies. Choose the strategy of the information that you have available to you right now. Choose the strategy that you feel that you can best give your best foot forward, your time, your energy, your money, everything that you can do with this strategy. What strategy would that be if I were to ask you right now?

What strategy is it that you feel you have the most connection with based on your existing skill set, your existing passions, budget, everything? What is that? Facebook. Then do Facebook. Every strategy can bring success.

All of it. All of them. You cannot be a jack of all trades. You will be a master of none. Right.

It's people that are focused. People like Bill Gates that say, listen, this is what I do know and this is what I'm going to do. If I want to do something else, that's great. But I'm going to find other people around me that know how to do that. But this is what I do.

Right. I used to talk about, you have core competencies. Each person really only has like one. One or two core competencies. So if I were to ask you what are the one or two things that you feel like you are the best at, what would those things be?

Like physically? Period. I don't know. In life, what are the one or two things that you're the best at? I'm good at running down a mountain.

You can't tell me nothing. I could be running off an edge of a cliff. I won't be scared. I know I'm so confident of just rebalancing, hopping over rocks, and it's just, I'm in the zone. Nothing comes into mind.

Okay. So like, no fear. Yeah. No fear. Okay.

And what else? You're like, oh, dang. When I used to play ball, jumping, I used to have high vertical leap. When I was up in the air, that was nothing.

I was this much away from touching the rim. Okay. So let me ask you this. This is about core competency. So is that ability right now, are you in a position right now to let that ability come in?

No. Okay. So give me a core competency that is related to how you can build the life you want now. Okay. Dealing with, how do I say this?

When there's a rush, like I work at a lot of restaurants. Anytime there's a rush, I know how to handle people, delegate. Where the weakness is, I automatically know who's good at this and that and pick up the pace. Okay. Okay.

So as far as a team is concerned, you have good team dynamics. Yes. Okay. That's obviously good. It is, right?

Couldn't she take and apply the skill sets from over there and bring them over here? Right. Okay. That's good. Most people only have one or two things that they are great at.

Great. I'm not saying really good at. I said great. You could be like, I'm good at the, her friend that was here before.

Phoenix's friend that was here before. He's a choreographer. Right? And I said, oh my goodness, I used to dance. Right?

So I used to dance from the time I was five years old. I danced all through college and all this type of stuff. I said, but then I kind of lost track of it, then had a baby, and then I just really didn't do it no more. Right? But that is something that I do, and I feel like I do it good.

If I were to get back and start training, I think I could do it good. I played volleyball. I could do that good. Right? What else did I do?

I don't know. I work with kids. I love kids. I don't know.

I work with kids. Like, I love kids. Right? I think I do that pretty good. Right?

But I also like to speak. I also like to train. Right? I like to help people. Like, I got a list of things that I can do, but really there's only one or two that I'm great at, and that's where you're going to make your money.

All the other stuff that you're doing is good, but the ones that you're great at, that is what you should be focused on. If you are doing something that is not part of or strengthening one of your core competencies, leave it alone. Leave it alone. Everybody with me? This is what lends to distractions.

Because now what you're trying to do is you're coming outside of your core competency, and this is, again, what school teaches us. School teaches us that if you had two wrong on your test, you need to go back and find the answers to the ones you got wrong, as opposed to just accepting the fact that you got the eight right. We always begin training to go figure out what we did wrong. Right? What happens is that you see a strategy like Facebook, and then you see a strategy like Instagram, and then you say, oh, man, I must be doing something wrong on Facebook, so let me go over here to Instagram.

Oh, I must be doing something wrong over here, so let me go over here. So you're always looking for the two you got wrong. When it's just the eight you got right, you're doing okay right here. Just keep going. Just keep going.

Right? So that's what this is with the distractions. The next level, we talked about that, it could be several things. It could be self-sabotage. Right?

I think like with Terrance, it's self-sabotage. I don't know if it's self-sabotage with you. Maybe it's just not setting it up the right way. Maybe it's just not seeing it from that financial standpoint. For some people, the next level for me was not tapping into my existing network, in my opinion.

I think I'm pretty strong in the mind, but for whatever reason, I'm not masterminding with people who are greater, who can bring so much value, who could probably help me this, who have ability to tap me into other things. You know what I'm saying? That is who you know. It's like this. How do you, like as you're going through that, I will admit I did not do that part consistently with what Bob Proctor taught, because from my perspective, I'm thinking, how can I provide value to people who are already where I want to be?

Because it's about you asking them, how can I be of service to you? That's the exercise. Right? He says, you want to call them and you want to say, hey, send them a book, send them all a book. That's what we found value in this month.

Send them all a gift of some sort, hey, a bottle of water, hey, I was thinking about being clean and cleansing, I'm just sending you this bottle of water to be, you know, figurative for, you know, whatever. Being pure in your thoughts. So it's not, hey, I was wondering if I could wash your car for you, in that sense, like what can I do for you, like I'm a peon, I'm a peasant, as opposed to, hey, listen, what's your self-image of yourself? The self-image has to be, listen, Michael V. Page, who was a billionaire, is no different than me, except for the fact that he has greater results.

We're made from the same, we're cut from the same cloth, right? So what's the difference? The difference is he has results. So if I then see myself as inferior to him, for whatever reason, because of monetary purposes, then my whole energy around it is, yes, sir, no, sir, mentally, right? As opposed to, listen, Michael, I was thinking about you today, and I wanted to send you this book.

It came to mind. I'm not sure if you have read it or not, but listen, it's my gift to you today. People are people, no matter how much money they got. You know what I'm saying? So your self-image of yourself compared to others is important, because you will behave either inferior, equal to, or you think you're better than them, depending on how you perceive them.

But that's your perception of them. It may not be theirs. It's their perception of you, right? He might look at you. Somebody might look at you as an equal, like, oh, man, listen, man, look, I was hoping you'd call me.

That was so, I saw your video on such and such, man, look, this is all you got to do. But if your image is, well, what can I offer him, and he already got everything? You never call him. Well, he busy. He ain't thought to call you.

But if you call him, like, oh, man, here you go, right, everybody? Next level stuff, a lot of times, it's not about more production. It's not about something that you can be doing more of in terms of physical output for your business. If you look at a company that manufactures these things right here.

Manufactures these things right here, right? The cost to design this and make this is one thing, right? But what a person makes when they sell these is something else. Now, if they wanted to increase sales, do they have to do more work on it? Do they have to do more work on how to create these all over again?

Or is it just a function of extending the distribution so that this reaches more hands of people who need it, right? Sometimes it's not that you got to do more labor, it's just, you got to expand the network. Who do you know, right? On Shark Tank, the distribution guy is Daymond John, right? Anytime somebody needs distribution, they're really hoping Daymond is the one that wants to invest in their deal.

Like more TV, like home shopping network type of thing, they really want Lori, don't they? And somebody has a patent, they really want her expertise 'cause she has like over 300 patents or whatever she's got going on. So it's about that. It's people going on Shark Tank, they're not doing more work. What they want is, hey, I need some help to go to the next level. What is that? That's connections, that's resources, that's manufacturing, it's finances, that's usually a function of next level, you know what I'm saying? Some people is just mindset altogether. Some people would just bust open the door of abundance if they would only believe wholeheartedly, and when they do, you see things happen.

Traffic via the blog. Look, traffic via the blog is easy. Anything free is gonna be time-consuming. It's not gonna be overnight, but you got to accept that, just be okay with, it's not gonna be overnight. Stop trying to make a free strategy pay you overnight, right? So traffic with your blog, it's nothing, but you got to get the word out there. Every time I go on Periscope, I try to remember, I generate leads with Periscope. For me, that's what the strategy is, to get as many leads as I can to my blog, or traffic to my blog, to opt in to be a subscriber on my blog, right? Any outlet I can, that is how I get traffic to my blog too. I get to the blog about every now and again writing posts that fit a particular keyword strategy. I personally get overwhelmed and tired of trying to make every post a keyword-rich post. I just, I can, I am NOT blogging for that sake. I'm blogging because I like talking about what I'm talking about, and sometimes it's gonna fall into a parameter where I can find a money keyword, and sometimes it's not. But if I also, at the same time, am writing valuable content that I can take and I can share on Facebook, because I took my time to build a following of people on Facebook, that's traffic to your blog too. If I take the time to go on Periscope and say go to my blog, you'll get a free gift, that is traffic too. If I take the time to write a post that is keyword heavy, or that is a money keyword, and it's ranking for that key term, that is bringing traffic to the blog for that key term. Maybe next month I'll write another heavy post that's keyword driven to be on another keyword. But I can't blog every day and do keyword research for every single post.

It takes the fun out of it for me. And now it's too technical. It's got to be perfect. I can't. And then what happens is you build your list, then you write your blog post, just send it out to your list.

What you want is engagement. What you want is people referring. What you want is people going on their Periscopes and their Facebook and saying, oh, did you see Carlton's blog post today? Share. That's what we want.

We want people to share. So let's say, this is what I mean about, it's not necessarily more work. What you need to do is just get it out. You did the work once. But you got to build your audience.

And all these different social media platforms, it does no good if you don't have an audience. If you have five Facebook friends, and then I say the Facebook strategy is write your blog post and post on Facebook, you're actually going to have a totally different perspective of how effective that is. Because I'm coming from a perspective where I got 5,000 Facebook friends and you've got five. So you have no likes and no shares, right? And I'm saying that because I'm coming from a perspective where I got 5,000 Facebook friends and you've got 5,000 Facebook friends and you're saying, but it works.

Well, it's not a function of you doing more work other than the fact you need to build an audience. Right? So traffic via your blog is everything you do. Like I was saying before, I said, and there's something else I need to change. I need to start introducing myself when I'm doing videos, everything like this.

I need to be Tracy Walker from blah, blah, blah.com. That needs to be your introduction. I would just encourage everybody to say that. You see what I'm saying? Hey, this is Steve and Cheryl Shelley from blah, blah, blah.com.

And today we're going to talk to you about this. Hey, this is Sonya Cobbins. Hey, this is Carl. And listen, we are from blah, blah, blah.com. See, when you go and you watch the news, they say, hey, this is Don Lemon with CNN.

You're watching, obviously, you know it's CNN because you're watching it. But he's Don Lemon with CNN. I'm Don Lemon, CNN correspondent. Or I'm such and such White House correspondent for NBC. They're doing it in our face all the time.

It's not a new idea I just came up with. It's nothing that I had to do at all. It's purely, hey, why aren't I doing what other people are already doing? Because we're overthinking it. We're overthinking it.

Right? So, hey, Tracy Walker here from blah, blah, blah.com. And today I'm going to give you all three tips. In fact, the first tip is this. Second tip, third tip is that.

Hey, if you like what I had to say, please make sure that you leave a comment on my blog. Share this post, guys. I want to hear your thoughts. What did you think about tip number two and how it applied to your life?

That's engagement. Most people are not doing videos like that. It's, hey, my name is Tracy Walker and I got three tips. My three tips are one, two, and three. And okay, I really appreciate you all's time.

And if you get a chance, if you might, if you'd be so kind to, if you could, if you're between dinner, I'd love to hear from you. If you're in dinner, I sure would like it if you can find your way, if you got the internet, to get over to abc.com and then that would be really good. Okay, bye. You see what I'm saying? It's, yeah, it's posture.

It's, that's authority, Cheryl. That's authority. That's confidence. And listen, I know my three tips are valuable to you. Why?

Because I learned my three tips from Bob Proctor and they were valuable to me. Therefore, they're valuable to you. Because if you're anything like me, you need to know what I just learned. You got to know that. Right?

Somebody that's just like you could appreciate what you're saying. Somebody that's just like me can appreciate what I'm saying. They can. Now, a person that's not like me or can't relate to me at all might not find value in what I'm saying, but that's okay. I'm not here to serve everybody.

I'm just here to serve the people that are more like me than not. Right? Okay. So when you're out there and you're promoting and you're marketing, you're doing your videos, when people are interviewing you this weekend or whatever, listen, my name is Phoenix from such and such and such and such.com. You understand what I'm saying?

If you're going to be in somebody else's video, look, okay. No, we're not getting paid due to video. Okay. Yeah. I'm adding value to your list.

Okay. But I need a benefit too, besides just giving value to your group. Can I get a link thrown out there? Can I get some traffic? Potential traffic at least, you know?

So your whole brand, your whole image thing needs to be, I am such and such with such and such.com at all times. In my mind, they don't. To the point where you can look at Michael Jordan and know it's Jumpman. He don't got to say it.

You know, he was Jumpman. He was Jumpman. Whatever was going on with it. You understand what I'm saying?

You know, the name, the person with the brand has been infused so great that it is one to you. And when people see you, they ought to, it ought to be one. What your site is and what you are and what you're able to be, one. But that takes time and it takes you building it that way. Time management.

Time management, there's no such thing as managing time. It's managing yourself within time. You cannot manage time. Everybody has the same 24 hours. So the question is, well, what do you do?

What do you do in your 24 hours that Warren Buffett is doing that he's not doing in his 24 hours or vice versa? What are you doing in your 24 hours as a busy professional that Michael V. Page isn't doing in his 24 hours?

Who's a billionaire, right? What is the difference? Well, the difference is there's a list of priorities. Everybody got things they got to do, but there are some things that are going to get done today. And there's some things that can roll over to tomorrow.

What is your list of priorities? Who asked me about a to-do list? They had their own list of to-do lists or whatever. Somebody did.

Oh, they did. Okay. So see, your to-do list is cool, but do you prioritize a to-do list? Yeah, I write the ones that I have to do absolutely and the ones that sometimes carry over for a little bit before. But yeah, I set the most important and then I'll work my way down.

Okay. And so then that way, if you don't get all the things done, but you get everything that needed to be done, you have a level of accomplishment, right? A sense of accomplishment. So prioritize a to-do list. Number one.

And remember, you ain't got to do everything right now. That's a common misconception, I think, is that, oh, my God, I got to do the blog post. Oh, my God, I got to do the lead capture page. Oh, then I got to get the graphics done. Oh, then I got to get the traffic to it.

Oh, I got to study this Facebook strategy to get the traffic to it. Oh, then I got to, oh, wait, let me go back. I got to get the stuff for this event. Oh, and I got to meet with this client. Oh, I got to make this.

And all this is going on in your head. And if you look at your brain as a CPU, if you're computing, you're not going to be able to. If you had your computer thinking like that, your computer would shut down, wouldn't it? That's what I feel sometimes. Because you're over-processing. And if there's too much processing, your computer goes slow, doesn't it?

It says, close down some programs. That's what you're doing in your brain. You've got too many programs open, and you're trying to run at maximum capacity. It's impossible. Because this computer was modeled off of this computer.

This computer wasn't modeled off of that computer. This computer was modeled off of this computer, which means this is the master computer. So if you wouldn't treat this computer that way, then you can't treat this computer that way. So a strategy that I use, I forgot who taught it to me, was like the Post-it notes, right? And the thing was, take a Post-it note and write down all the things that you just need to do, period.

Let's say you sit down for 10 minutes one day, and just overall, not necessarily that day that you need to do it, or tomorrow you need to do it, but just things that you need to get done. Like, okay, I need to get the mastermind together for Orlando. That's the thing I'm thinking about right now. That doesn't have to get done today, but it has to be done within the next 60 days.

But every day that it's not done, I'm still thinking about it. That's a program that's open. The thing is that when you take it out of your head and you write it on a Post-it note, and you put it on the wall, you've now told your brain that it doesn't have to, it can shut that program down. You will let it know when you're ready for it to do that. It doesn't have to keep running this process consistently, 24-7.

Shut this program down, and now you can outwardly see what you need to do. You're getting it out of here, out there. I think it's also a function of identifying my entire program. Right.

Right. At this point, you're talking about three priorities that would make my day productive, efficient. Yeah. For the one thing, obviously, you have a success list, or a to-do list, and you narrow it down to three things and then from three to one. Yes.

I think the biggest thing is that, number one, I know what to do, but I'm inconsistent doing it. It's funny, I keep talking about Bob Proctor, because I listen to him three times a day, literally. Every little thing. This is what he said, he said, then you're going to start listening to this, and you're going to start saying it.

Stuff just out, right, and this is what's happening, it's just coming out of my subconscious. And he said, listen, most people know what to do, they just don't do it. They know what to do. So the question is, why don't you do what you know that you need to do? Well, then that goes back to what I shared with y'all before, which was the whole thoughts, or writing creates thoughts, causes feelings, creates images, or whatever, I forgot exactly how. Let me see, what is that right now? What is it? But it's going back to that process and figuring out where in that formula is the breakdown.

Writing causes thoughts. So the question is, are you writing the to-do list down? Yes. So, and you're thinking about what you need to do? Yes. Okay, then thoughts create images. So you got your top priorities in there, and you look at these processes that you have, at least the things you need to do, as these are good things you need to do. So when you think about, already, to call this client, and it creates an image of, yes, oh, happy day, it's gonna be money, it's gonna be drinks, it's gonna be fun, it's gonna be our closing of the deal, if that's the image you create, then what would that do? That will control how you feel about going to meet with that client, your interest. If you then create it the other way, you write down, oh, I got to meet with client A, but your thought about it is, oh Lord, I don't know if I'm gonna close the sale, right? So now your thought about that creates an image. An image of what? Image of you sitting down in front of the person, and that the person is saying no, you see that, they're doing like this in your head, they're saying no. That's your image. So then now your image controls what, that feeling. The feeling that you have about going to meet that person is now like that. That feeling causes what action, if any action at all? It's a slow action, it's either inaction, it's a procrastination action, is that? Right. And then that action causes the result, which is you get there, and ironically the person is doing this, they're saying no. Why? Because you wrote it and you thought it way six processes ago. And as David says, speak the world into existence, as you did. So you got your top three priorities in there, well, whatever that you need to do, what are the thoughts behind those things you need to do, and what are the images that you see behind those things?

The other thing too is setting an intention before the activity is actually even done. Yeah, I mean, your intention for you is real simple. Like David says, once you decide something, every step in between is not another decision, right? You don't have to keep deciding. If you decide that you're going to, if you're going to follow eight core commitments, then you don't have to decide whether you're going to Vegas because you decided to follow all eight core commitments. So if your decision is, listen, man, I slam dunk sales, I close deals, this is what I do, I write this amount in new accounts, this is what I do, then the intention is to do that. The intention is to close the sale. The intention is to make sure you service that client the best one that they need, and you offer them the products and services that they need to do what they want to do. It's an alignment with what they want, but that you're the preferred vendor to get the deal. Exactly, that's the intention. You don't have to keep setting the intention for that, because that's what the intention is for all of them, right? So that's done. Now you're done with that. You can take that process and put that on a Post-it note. That's a running program that you have that you don't need to, you need to shut that program down. Okay, y'all get me? Y'all with me? I'm trying to speed through these, but give examples so that it's sinking in with everybody, even if it's not your issue, it makes sense to you.

Keep reading — free

One email opens every transcript on the site. No card. You’ll land right back here, logged in.

Already have an account? Log in
Leave a comment

Partner ProgramShare Empower Network. Partners earn 30% on referred sales — free to join, no purchase required.
Become a partner free →