Money Mindset: Tracey Walker on Why the Same Strategy Works for One Person and Not Another

You run the same strategy someone else ran successfully. You post it, you follow the steps, you do the thing your mentor told you would work. And it doesn’t move. So you assume the strategy is broken, or the market has changed, or you’re missing some tactical piece nobody’s told you about yet.

Tracey Walker’s answer to that frustration in this Unstoppable Mastermind session isn’t a new tactic. It’s a reframe of where the actual breakdown usually happens, and it starts with something most people in this industry are strangely uncomfortable admitting they want.

As someone who’s ever felt a flicker of guilt about wanting more money, you already recognize the pattern she’s naming. This session is about getting honest with that discomfort, and then applying one specific filter to figure out why a strategy that worked for someone else isn’t producing for you.

Why does the same strategy work for one person and fail for another?

Tracey Walker’s core teaching point is simple enough to write on an index card and specific enough to actually diagnose a stuck business. As she puts it, “You make money when you match a problem with a solution.” Not effort. Not enthusiasm. A match. If the money isn’t coming, one of two things is true: you’re offering a real solution to the wrong audience, or you’re in front of people who want something you’re not actually offering them.

She works this out with a car dealership example. Someone who genuinely wants a specific vehicle and knows how to get one will find a way to make the numbers work, because the desire and the solution are already aligned before the negotiation even starts. The haggling that happens afterward isn’t really about price. It’s about closing the last small gap between a real want and a real solution that’s already sitting right in front of each other. When that alignment doesn’t exist, no amount of enthusiasm from you closes it, because the mismatch was never a pricing problem or a follow-up problem. It was never the right audience for that specific offer.

Why do people copy your strategy and still get nothing from it?

Here’s where the session gets uncomfortable in a useful way. Two people can run the identical script, the identical funnel, the identical follow-up sequence, and one produces results while the other produces nothing. Tracey Walker’s explanation isn’t about execution. It’s about the energy behind the execution, whether you’re fully committed to the outcome or quietly hoping it works while expecting it won’t.

Every action has an equal and opposite reaction, right? If I were to press against this table, physics tells me that it presses against me with equal and opposite pressure.

She applies that same principle to money directly: push against it with hesitation, half-belief, and a script you’re not fully convinced by, and the results push back the same way. This isn’t a call to blind positivity. It’s a diagnostic. When a proven strategy stalls, the honest question isn’t which tactic you’re missing. It’s whether you’re actually behind the thing you’re selling, or just going through the motions because you saw someone else do it first.

Why do people believe your story before they believe in themselves?

The session closes on a piece of team-building logic worth sitting with on its own. New people joining a business don’t start out believing they can do what you did. They believe in you first, and that belief has to be earned before it can transfer into belief in themselves. As Tracey Walker puts it, “people will believe in you first before they believe in themselves”. Which is why the same success story, told the same way, splits a room in two: some hear it and see themselves in it, others hear it and decide it only worked because it happened to someone else, and the difference has nothing to do with the facts of the story itself.

A few things worth carrying out of this session:

• Diagnose a stalled strategy by checking the match between your offer and your audience before you touch the tactics.
• Notice whether you’re fully behind an approach or just going through motions someone else proved out.
• Build belief in your team gradually. It transfers from you to them, not the other way around.

Create your free account at empowernetwork.com/watch to watch Tracey Walker teach this full session and download the audio.

The full session transcript follows below.

Transcript

money, money, money, money. Some people don't like to talk about money. I like to talk about money. Money is something that we all like to have.

Money is allowing you to pay for your hotel room. Money is allowing you to put gas in your car. I tried to do an Uber here, and they don't have Uber in Vegas yet, right? So I had to actually call a cab, and it took me $10 to get a mile, right, down the road.

So I asked the cab driver, I said, well, you guys don't have Uber here? He's like, no. I said, well, do you think it's going to impact your business when they get it? And he goes, well, probably not our business, because we service a lot of elderly people, like a community of 8,000 people, like close to here, that are like all elderly, and they don't know how to use the internet and all this type of stuff.

And so their whole, my point is that they have a target market, right? He said he doesn't think that they're going to even worry about downloading the app. And maybe they will, but his perception is, ah, they're not going to download the app. They like to get on the phone, dial to know where they always dial.

The car comes pick them up where they always pick them up. It takes them to where they always go. It brings them back to where they always come back to. And it's, it starts the process all over again next week.

That's what they like. That same regimen type of thing. And their, their positioning in the marketplace is that, right? So he doesn't think Uber is a big deal for him, right?

So it's okay. Well, that's fine. It was a big deal for me because it was $20 to get to and from. When the Uber, it could have just been like, what, $12, right?

But the whole point is that from a money perspective, you have got to get comfortable with talking about it. You've got to be comfortable with receiving it. You've got to get comfortable with spending it, too. Not frivolously, but spending it.

You've got to get comfortable with gifting other people, right? You've got to get comfortable with leaving tips. You've got to get comfortable with, with letting people know financially that you appreciate them, right? Your housekeepers in this hotel, you know, most people don't leave tips for their housekeepers, right?

I do. Most people will give a tip at a restaurant, but if I have a really, really good server, you know, I don't, in my mind, I don't, it's not 20%, right? It's whatever I feel like giving. So if my meal is 50 bucks, I don't have to give a tip.

I don't have to give a tip. I don't have to give a tip. I don't have to give a tip. I don't have to give a tip.

I don't have to give a tip. I don't have to give a tip. I don't have to give a tip. I don't have to give a tip.

And I felt like the job was superb, I'll give another 50 bucks just because I want to. Do you know what I'm saying? And so what happens is I'm not looking for pat on the back. It's just sowing a seed, right?

It's the way I feel I want to sow a seed. And so God blesses those with things that you can be a blessing to others, right? I hope you guys don't mind me talking like that. Not trying to convert anybody into anything, right?

Not trying to pick a particular religion, but I'm just saying that I believe there is a higher power of some sort somewhere out there, right? And something is bestowed upon us to be able to do great things, right? With no limits and so on and so forth. And because of that, I just think that sometimes people put money in their little box and they're either afraid to touch it, afraid to think about it, afraid to whatever, and therefore it does not find itself being plentiful around them.

But not you guys, right? Not you guys. So in your business, okay? Well, let me do this.

Without mentioning like your own enterprise names and things like that, what is it that made you get started on the internet in the first place? I was coming to make some money from home. Make money from home, for what reason? What was wrong with the money you were already making?

It wasn't enough. It wasn't enough. And that wasn't from home, I'm assuming. No.

You were going somewhere to make money. It wasn't enough. No. Okay.

What are some other reasons? Scaling your brand. Scaling your brand. So you have something already, but it needs more exposure.

Got it. Okay. Freedom. Freedom.

Freedom from India. Yeah, I'm from all the way from India. I came for this event only. So this is kind of freedom for me that I can travel all over the world and meanwhile I can make money also.

Got you. And so how often do you get a chance to travel to the States? Is this your first time in the States? No, second time.

I was in the Miami event. But this is the… But because of this industry, it's what brought you to the U.S. Never been to the U.S.

before until you got on the internet and got started. Got you. Look at that. Okay.

So freedom, expanding a brand, making more money, right? And something that you talked about, like how we're not really selling a product, but we kind of are. It's all of that, right? And it just depends.

Like the taxi driver, it depends on who your target market is, right? Here's the thing. We were talking at dinner last night. And there's an important concept I need everybody to understand.

I need everybody to soak into their brain deep, deep, deep down. And whenever you start working in your business and you feel like something's not working, you have to remember this concept. You make money when you match a problem with a solution. That's what happens.

It has to match. If you are not generating the money, it is because you either have a solution that you are offering to the wrong people, or you have people who are wanting something that you are not offering them. That's it. Because when you can offer people who want something and give them what they want, then there's no reason why they wouldn't buy it, right?

If I wanted a Mercedes Benz G-Wagon, which I actually do, and Mercedes Benz has a G-Wagon, right? And I know how to access a G-Wagon. I got to be aware there is one. And I know how to access one and go to a dealership or get on the Internet and do whatever.

And I walk into a dealership and I say, hey, I would like to buy one of these things. The only reason I wouldn't buy one of these things is if, A, the salesperson was a jerk. I might still buy it, just not from him, right? Or we can't get the price together, right?

But going in, if I really want something, I already know what my bottom line is, right? And I'm even willing to go above that because you really, really want it, technically, right? Not like on your own home. Most people pay more for their own home than they would an investment home.

Why? Because it's theirs, right? It's theirs. It has sentimental value.

So if there is a solution, G-Wagon, to my problem, no G-Wagon, and they can figure out how to get me a G-Wagon, that's why you walk in and say, oh, we'll get you financing. Oh, we'll do this. Oh, we'll do this. Oh, we'll come down with this, with that.

You walk out the door, they come back, okay, okay, okay, right? All the haggle price, all this goes on. Why? To bridge the gap.

To bridge the gap. To do what? Solve my problem. And when they solve my problem, it's not just a win for them.

Do they make money? Yes, they do. But it's a win for me because I got something that I wanted too, right? So when you have a problem and a solution brought together through a bridge called you, the marketer, then everybody is happy.

The person with the problem, you with the solution, right? Even if you have a company, if you're an affiliate of this particular company, they're happy because they've made sales, but then you make a commission, you're happy too, right? So when I see people struggling, it is because there is a bridge to market mismatch. Nine times out of ten, okay?

So that is number one. You make money when you bridge a problem to a solution, okay? Now, once that's done, in our world, you've got to build rapport, right? Because we're not selling t-shirts for the sake of it, right?

We're not just, we're not a one-time shop type of deal where you go, you buy the t-shirt what we're actually looking for people to do is not just buy the t-shirt, but we want them to feel good in the t-shirt and then feel so good that they want to tell other people about the t-shirt. That's a different thing than just sell the t-shirt. You guys understand that? It's different.

If you want someone to help you sell the t-shirt, they've got to like the t-shirt enough to want to tell somebody else about the t-shirt. So then the question becomes, well, how do you convey that feeling to them? Well, that's through teamwork, right? That's the whole point of having a culture.

Having a group of people in a soil where everybody can grow because you have to accept that not everybody is on the same level at the same time. Some people are coming in, they're completely brand new. Some people are veterans. Some people are from India, right?

Some people have never been to the U.S. before. Some people don't even speak the language, right? Some people don't know what the internet is or don't know how to make money on the internet, but they want to.

Some people are but they want to give it a try, right? There's all these different dynamics that go on and it's our responsibility to kind of help foster this particular dynamic, right? When you can do that enough and you can get people to stick around long enough where they start to believe in themselves. And here's the thing.

I think I learned this from, it may have been Eric Worre. I can't remember exactly who I learned it from, but the idea is that people will believe in you first before they believe in themselves, right? You got to get them to the point where they start to believe in themselves, not necessarily more than they believe in you, but at least where they just believe more in themselves, right? So for example, why do we always tell people that it's the facts that tell and the stories that sell?

It's because when people are observing a success story, either they're going to believe it or they don't. If they do believe it, most people say, well, that's them. I can't, right? That's them.

I can't. Or there was some type of circumstance that created this success for them that now I don't have opportunity for that circumstance. And there's all these different experiences. And I think it's important to think about that.

I think it's important to think about the reasons and the excuses why they can't do it. But if we can get people into an environment where we can foster a belief system that says, hey, listen, nobody's any different to anybody else except for just the results that you're getting. And the only thing that's stopping you from the results that you are getting is your belief in yourself. Well, then we've got to work on people's belief systems, and that's not an overnight job.

So sometimes if you're doing your marketing, and you're doing a strategy and it's not working, it may not be because the strategy is not working. Because obviously, if you're doing that strategy, there's somebody that you learned that strategy from that made it pop. The issue may be, But the energy that you're putting behind it is not fully, you're not fully vested in it, right? You're not fully, you hope it'll work.

And you saw her do it. You think it can, but I'm not sure. So when I put my money behind it in this advertising campaign, oh, I'm just not, oh, God, please just let me get something back. That energy with money, it's like, it's this, right?

It's, oh, please. And if you're doing like this with money, money's doing like this with you, right? Every action has an equal and opposite reaction, right? If I were to press against this table, physics tells me that it presses against me with equal and opposite pressure.

That's what's causing it not to push me up that way and me not to push it through the floor, right? It's got to be pushing back the same level of energy I'm giving it, right? But it's equal, but it's opposite. I'm pushing down, it's pushing up in that sense, right?

So if you're pushing money this way, money's pushing back on you that way, and you're at a zero, you're at an impasse. Now, how fun are impasses in a negotiation? You guys ever tried to get something from your parents? Right?

And you're like, well, look, this is what we need to do. Like, my stepdaughter, she says, can I go, can I go over to Lexi's house? Can I go over and see if Lexi is home? Right?

And I'm like, why you just can't call Lexi? Because you've been texting Lexi for the whole time. For the past 20 years, right? But now you need to go over to see if Lexi is home.

When you could just really text Lexi or call Lexi to see if she's home. So she walks, she's saying this with her bag, her computer, right? I said, but you don't even know if Lexi is home. Why do you have all this stuff?

Well, I was talking to her earlier, and she said she would be home from her grandmother's house at this particular time. I said, well, wait a minute. So you got all your junk together. Like, you already knew I was going to say yes.

And you're asking me, can you go see if the little girl is home? Actually, I already know the little girl is home. And then your goal is to stay until 830, because your expectation is that I'm going to say yes, you can go, and that now that she's home, you can stay, and that A, you can carry all this electronics out of this house to over to Lexi's house, when really, I haven't even said yes yet. Right?

And then she's like, well, can I? Like, all that meant nothing. Right? Well, can I?

Go ahead, Alexis. Right? But that little point in time where, she's hoping I say yes, and I'm hoping that she gets my point. That's like, we're standing still.

Right? She's wanting something. I'm not really, I'm just kind of messing with her, really. Right?

But technically, I would want something. Right? For her to say something like, okay, yeah, I kind of lied. I was already talking to Lexi.

I already know she's home. We already planned it. Right? And I'm really just coming down here, like, just to give you the courtesy.

Right? That this is what I'm about to do at 12 years old. No, you're not. Right?

Right? But that little point in time, where there's this waiting period, where you don't feel like you're getting anywhere, is that impasse. Right? And people are stuck in this area with their money, getting to the next level.

Right? You're stuck. You're pushing, and it's pushing, but it's a zero sum. So something's got to let go.

Something's got to give. Right? And we've got to figure out what that is. Now, for a lot of people, making the money is not the issue.

Keeping the money is the issue. A lot of celebrities have this problem. Right? When I was talking to the cab driver, he told me Floyd Mayweather lives right over here.

I mean, he lives like, I mean, I didn't see it, but he's like, oh, yeah, he lives over here. It's a country club over there. I'm like, oh, wow. Shoot, I'm this close to $500 million a night?

This is good. Right? This is good. I view money like that.

Right? I'm saying, okay, wait. I'm in a car. The man tells me Floyd Mayweather lives over there, not far.

And first thing I think of is some kind of way I've been attracted to a person that makes $500 million in a night. What's going on? You know what I'm saying? I get excited about that.

You see what I'm saying? Not, oh, dang, I want to see his house. What is his house? What does his house look like?

Now, I don't mind seeing his house, but in my mind, that's how I interpret the energy around the fact that I'm that close to it. Because we could have been in Vegas still and not close to that. Right? We could have been with all the riffraff.

But we're not. Right? We're over this way. So there's a difference between making the money and keeping the money.