Sales Funnel Setup: The Bridge Page Step Most People Skip Between Traffic and the Offer

Someone clicks your ad, lands on your offer, and leaves. No email captured, no second chance to reach them, just a wasted click. This session, shot on a wobbly hand-me-down whiteboard somewhere in Chiang Mai, is a plain, methodical walk through why that keeps happening and the specific structure that fixes it.

As someone already driving traffic to something, whether that’s an ad, a blog post, or a link in a bio, you already know the sting of watching visitors show up and vanish without a trace. The session lays out exactly what has to sit between your traffic and your offer to stop that from happening, piece by piece.

Why does sending traffic straight to a sales offer waste most of it?

The presenter starts with the simplest version of a funnel: a capture page followed directly by a sales page. It can work for some offers, but for most internet marketing situations it leaves money on the table, because a stranger who hasn’t built any trust in you yet has almost no reason to act on a cold pitch. As the session puts it, “you need to bridge the gap and you need to take them through a process to build value and trust”. Skip that step and you’re relying entirely on the tiny slice of visitors who were already sold before they clicked.

The fix is adding a bridge between the two, a stage most people never think to build. The bridge doesn’t sell anything directly. It sets up why the offer matters and warms the visitor up before they ever see a price or a pitch, which is the entire difference between a funnel that converts and one that just leaks traffic.

What actually happens on a bridge page, and why does something so simple work?

The session walks through a bridge built as a free ebook, using a deliberately silly example: a guide to drawing on whiteboards. Someone opts in for the free guide, gets real, useful content inside it, and only at the very end does the ebook mention that a specific whiteboard makes the whole process easier, with a link straight to the product page for it.

here you are in the middle of Thailand and you’ve just sold the whiteboard to someone by giving them a free e-book.

That example is intentionally basic, but the mechanism underneath it is the same one that works for any offer: give something genuinely useful first, let the recommendation show up naturally at the point where it actually solves a problem the content just raised, and only then point toward the offer itself. A bridge built this way doesn’t feel like a pitch, because the value came first and the recommendation reads as advice rather than an ad.

How does a four-day video series turn casual interest into a real decision?

For a bigger, more considered decision, the session shows a second bridge format: a short video series delivered one video a day instead of a single page. Day one covers the first real obstacle someone runs into trying to do this themselves. Day two and three keep breaking down the process, honestly, including the parts that are genuinely more work than people expect. By day four, the viewer has spent several days seeing exactly how much effort the manual version takes, which is precisely when the session introduces a done-for-you option that removes that friction.

• Day one: name the first real obstacle someone hits trying to do this alone.
• Days two and three: keep delivering honest, useful breakdowns of the process.
• Day four: introduce the solution once the viewer has felt the actual difficulty firsthand.

The reason this outperforms a single sales page isn’t cleverness. It’s sequencing. Four days of real content earns a level of trust that a single page, no matter how well written, simply can’t build in one visit.

Why does your capture page matter more than anything else in this whole funnel?

Before any of this can work, the very first step, the capture page, has to actually convert visitors into subscribers, and the session is specific about how much that one number matters. As it’s put in the session, moving from a weak opt-in rate to a strong one can mean five times more revenue on the back end of the exact same traffic. Everything downstream, the bridge, the video series, the offer itself, depends on that first page doing its job, because a visitor who never opts in never gets a second chance to hear from you again.

The underlying goal across every piece of this, the session keeps repeating, is building what it calls “know like and trust” before ever asking for anything, because a funnel is really just a structured way of earning that trust in the right order.

The full session goes behind the screen to build a capture page from scratch and shows exactly how each piece of the funnel links to the next. Create your free account to watch the complete session and download the audio at empowernetwork.com/watch.

The full session transcript follows below.

Transcript

Hey guys and welcome to today's lesson on the sales funnel process. Now I'm going to show you exactly what happens through the process of a sales funnel, why it's so important and how to really maximize your profits because there is some big differences in using what most people do and most companies do is give you like a generic sales funnel for you to use. And while that's all good when you have hundreds if not thousands of other affiliates using the same sales funnels, they don't work well. So today I'm going to show you how you can customize your own sales funnels to work for you and how to link them all together, how to create good value and goodwill within your marketplace.

And it's very simple to do but there is a few elements that we have to tie together. So bear with me, let's get stuck in and I need to get rid of this, hang on. Alright, now we're going to get started. Alright, good to go.

How's that? Magic of, I'll call that the magic whiteboard. Now bear with me if my audio is a little bit funny or if my whiteboard moves a little bit. I'm actually here in Chiang Mai, Thailand and I just picked up this whiteboard for like a couple of hundred baht.

So we'll see how it goes and if it's a bit wobbly or the noise is a bit funny, just bear with me because the information is the important part here. So make sure you stay focused on that. But now we're going to dig into the sales funnel process. Okay, so what we want to do is we're going to go ahead and start with the sales funnel.

Okay, so what we want to do today is dig into the sales funnel. Now you have somebody here who basically is wondering what you are doing. They want to know what you have, they want to see your offer. Okay, we in the sales funnel process, we want to get them from here to be a happy buying customer as smoothly as possible.

We want to give them the most value, we want to make sure they go through this process with utmost confidence. Okay, we in the sales funnel process, we want to get them from here to be a happy buying customer as smoothly as possible. We want to give them the most value, we want to make sure they go through this process with utmost confidence. Okay, we in the sales funnel process, we want to get them from here to be a happy buying customer as smoothly as possible.

We want to give them the most value, we want to make sure they go through this process with utmost confidence. Okay, we in the sales funnel process, we want to get them from here to be a happy buying customer as smoothly as possible. We want to give them the most value, we want to make sure they go through this process with utmost confidence. Okay, we in the sales funnel process, we want to get them from here to be a happy buying customer as smoothly as possible.

We want to give them the most value, we want to make sure they go through this process with utmost confidence. You, they're like, who you are, and, and they want to buy, that they want to remain customers for life. So the biggest thing we're going to do here is build this, what we call know, like, and trust. Now, to do this, the first point of call that we want, that we need to do, is we need to build what we call a list, okay? And that's just a list of email subscribers that are going to come into your, that are going to be stored in a system, so that you can email them your offer all at once. That is the first point of call.

To do this we need to show them what we call a capture page, okay? So at the start of our sales funnel, every time, we're going to have a capture page. It is from the point of the capture page to the point of sale. So, ultimately, we want this, can be the sale, right? So it's from the point of, they get interest over here, and I'll write this down. You. So here's somebody that's interested in what you have, okay? They may not know what you have yet, but they're interested, okay?

From there to making the sale, the process in between is the sales funnel. Now, the first point that they need to hit is the capture page. We do this so we can build our email address, our email list, sorry. Once we have our list of emails, we can send them offers afterwards for those that don't buy straight away. But this is focusing on the people that we want to buy right off the bat, and we can, we can do this, we can have a good percentage now.

To do this there's a few ways we can go, capture page, and we can show them the offer that we have. So once they, once you might advertise on Facebook, on Google, or however, the advertise on through a blog, there's many different ways, right? Once you show them that capture page, you can have them go directly to your sales offer. So they'll go in and you might say, enter your email address to buy my course, then they'll go on to the sales page and they'll go, here's my course.

Course, okay. Now, this, it can work depending on what you're selling, but for most instances, and especially in the internet marketing space, you want to, you need to bridge the gap, and you need to take them through a process to build value and trust that they actually want to buy from you. We do this in a few different ways. The main, basic way, okay, and I'm just going to call the CP for capture page, so you can see it nice and clearly.

Now, here we normally have a sales video, right? So within the sales video, that is it, that is where the product is explained in detail. Now, many affiliate offers and affiliate companies, they'll give this to you with your own affiliate link. So I'm just going to put a, if link, right? So within the back office of whatever you're promoting, you should find a link that has an ID that is cooking to you, so that it means whenever you make a sale, you get commissioned for it.

All you need to do is drive traffic to this video, and then you're going to make a commission on anybody who buys. Our job is to increase the amount of people that buy, because if I showed someone interest, send them straight to this video, there's a high chance that not many people will buy. So that's why we need to build that email list, so that we have that list of email subscribers, and we can email them later on, right?

So once we've built that list, there is more things that we're going to do within this process that makes the sales video work more effectively, so essentially more people will buy from you by watching that sales video. And this is what we do. So the basic, I'll call this the basic funnel, and what we do is we take people from the capture page, so they enter their name and their email address, they're willing to give that to you to see what they have to offer.

From there we go into what we call a bridge page. I dropped out of school so my writing is not that good, that doesn't matter, here we go. So we've got a capture page, we capture the email address, a bridge page, where we bridge the gap from where the sales, from the sales video, so we can kind of prepare them for what is coming in the next sales video.

And I will break down this in the next, in the next module, and I'll explain to you how we can actually create a bridge video, to bridge the gap with any model that you want to send them to, or any offer that you want to send them to. So you can send them to a bridge page and then a sales page, right? Now, this bridge can come in many different forms, ok. It doesn't have to be like a one page video, one page videos can work very well for a bridge page, but they can come in many different forms.

So bear with me and get this, ok. So what we can do, and this helps with the people that will be willing to put their email in your capture page, that's very important. So let's get started. Let's take this for example, instead of having just a bridge video that explains what this is, we can have an eBook. So I'm just gonna put eBook.

So within that eBook, what's going to happen is that will basically lead them into watching the sales video again, ok. But what we're going to do here is on the front end of our marketing. So over here, we can say, grab my free e-book, okay?

So what you're doing is when somebody comes in to see your stuff, it might be, let's just use Facebook, for example, because I love Facebook marketing, right? So I'll say, here, download my free e-book and learn how to draw on whiteboards, right? So what they're going to do is they're going to learn, they're going to put in their email address so that they can get sent the e-book to their email address, right? And then what you can do within the e-book is you can write, you know, all the steps needed, you know, to write on a whiteboard.

Like you need a pen, you need to know how to write and you need to know how to draw some nice pictures to make people understand it, right? Now, what you might do at the end of the book is you might say, hey, but if you don't have a whiteboard, I've got these really nice whiteboards that you can buy over on this online. I've got this online store right here. So just go and click this link and you can do this within an e-book.

You know, go and click this link and you can essentially take them to the sales page where they can just go and buy right away and they can buy your whiteboard, have it delivered and here you are in the middle of Thailand and you've just sold the whiteboard to someone by giving them a free e-book. So you see, it's a way to bridge the gap from giving you something to offer to selling something on the internet, right? So this is how we do it as a bridge. Now, what we can do, is we can send them to a capture, so once they go through our capture page, we can send them an e-mail that says, your e-book will be in your e-mail inbox, right?

Now, we can send them an e-mail automatically, straight away, that contains that e-book. So they can have that, they can check their e-box and they can get the e-book whenever. But we can redirect them so that they go straight, they'll get the e-mail in their e-box and we'll send them to a page with a video and this is another bridge page with a video, right? Now, bear with me here.

So we can send them from the capture page to a bridge page and that says, check your e-mail inbox because your e-book has been sent. Now, watch this video, right? And what we do is, in that video we explain, hey, thanks for downloading my e-book, okay? It's sent to your e-mail inbox right now, so you can go ahead and check your e-box and download it.

But before you get stuck in, I want to show you something. Now, I've been drawing on whiteboards for a long time now and I want to show you the best whiteboard that I can recommend to draw on because just the flow of ink is so smooth and the pictures come out so well that I just, I have to recommend this to you, you know? And obviously, you don't want to be lying, you want to share something that you stand by and in doing so, you can show them, you can send them directly to your sales offer without them having to even check their e-mails.

So, this is very, very powerful right here and that's one example of how we can get more in depth but how we can, this is what we call a sales funnel and the sales process we can take this customer from not knowing where they are to buying your stuff. Now, there's another example I want to show you right now. Okay, so this is what we call a video series and this is good for the internet marketing space here now. So, what we're going to do is we're going to send them, of course, to our capture page again, right?

Capture page. Then we're going to send them to our video series. So, what we want to do here is with our marketing, we want to say, hey, get this free video series, guys. Free video series.

Free video series. Sorry about the bad handwriting. You get it. So, free video series on, let's just say how to sell an affiliate offer online because this is what we're teaching here, right?

So, here's a free video series on how to sell an affiliate offer online. So, let's go like this and this is going to be where our videos are. So, we'll go video one, video two, video three, video four. We can send them this video series through email.

So, when they get it, they'll get video one instantly to watch, right? And then, so they can watch now. And then, at the end of that video, so we can teach them the first sequence that they need to go through to understand how to sell an affiliate offer online, right? There's going to be these hurdles.

They're going to have to overcome. We want to explain, you know, break down some of these hurdles for them so that they can actually go and create an affiliate offer for themselves. Now, let's just say we're selling a program that can store everything for them. So, it might have the e-wallet set up for them.

It might have funnels already done for them. It might be just like a done-for-you kind of program, something to make it simple and break it down for them because once they go through this, they might realize, wow, there's actually a bit of work in that. I wish there was something easier that could kind of have everything for me. And this is what your program might have.

So, here's the end result of the sales video that you may want to sell. But what we want to do is we show them this first video right away. Then, we're going to send them the next day, we're going to send them video two, right? And then, the day after that, we're going to send them video three.

And the day after that, we're going to send them video four. So, this builds value. And it builds value because you're showing them exactly the same thing. You're showing them exactly what they need to do to get the outcome they want.

And the outcome they want is to make money affiliate marketing online. You show them exactly how to do that. Now, all you're doing here is at the end, after they've been through these four days, right, you send them to that offer and you show them, look, I know this can be hard work. It may seem overwhelming.

You may not understand it entirely, but if you want it to be broken down in a much simpler process for you, check out this course. You know, this is what I use and this is how I've managed to maintain everything under one umbrella and it's really simple for myself. You know, and this, because you're recommending something and you've just built a whole lot of know, like and trust so these people understand you, they're getting a feel for who you are and they feel good about buying from you, they are going to love what you have to offer because you recommend it.

And so, this definitely increases the chance of that sale happening much more than taking them from a capture page to a sales page. So, with that, we're going to now dig in behind the computer and I'm going to show you first, right now, we're going to dig into a capture page. Why it's so important, the difference between, you know, like a 10% opt-in rate and a 50% opt-in rate means you're going to have, make five times more money down the back end of your business. That's just plain and simple.

And then we're going to break it down with some of these bridges in more detail. And then, obviously, I'm going to show you how to link your sales funnel up so that it works correctly because this can be a little confusing but I'm going to show you exactly how we link from page to page to page and some different programs you can use to do this. So, let's get started. Let's get stuck in.

Let's get behind the computer and let's do it.