Connecting Your Funnel: Linking Capture, Bridge, and Offer Pages Together
You’ve got a capture page. You’ve got a bridge page. You’ve even shot the video and uploaded it. And none of it does anything yet, because right now they’re three separate pages sitting on the internet with no idea any of the others exist.
This is the part that stalls people out. Not because it’s hard, but because it feels technical, and anything that feels technical is where a lot of home-based marketers quietly give up on a funnel they were three steps from finishing.
As someone who’s built the individual pieces but hasn’t connected them yet, you already know that stuck feeling of having all the parts and no idea which link goes where. This session, closing out the process setup track inside the Unstoppable Mastermind, walks through exactly how those three pages get wired together into one working funnel.
How do three separate pages actually become one funnel?
The mechanics are simpler than they look once someone walks you through it once. Every page builder works the same way underneath: you paste one URL into another page’s button or thank-you page. And that’s the connection made. The session breaks the flow into three handoffs. The bridge page’s button gets pointed at the offer, using the specific affiliate link handed to you in whatever program’s back office you’re promoting for. The one with your referral number baked into the end of it. The capture page’s thank-you page, the one someone lands on right after entering their email. Gets pointed at the bridge page instead of a generic confirmation message. Do that, and a visitor moves from opt-in to bridge video to offer without you touching a thing after the ad runs.
The affiliate link deserves a specific mention, because it’s the piece that actually gets you paid. It typically ends in a long string with your referral number attached, and whatever program you’re promoting will hand it to you directly in the back office. Paste that exact link into the bridge page’s button, and every visitor who clicks through gets tracked back to you. It’s worth testing once by viewing the page yourself and confirming a visit shows up in your affiliate tracking before you send a single click of paid traffic at it.
What happens to the free thing you promised once someone opts in?
A funnel that only pushes people toward an offer and forgets to deliver the free thing that got them to opt in has already broken its first promise. The session’s fix is to have the free resource, the ebook, video series, or whatever the lead magnet was. Delivered automatically the moment someone subscribes, through the very first autoresponder email that fires. Set it up once inside your email system and it runs on its own from there.
make sure it’s something that people are going to love make sure it’s something that you feel good about and you know can help other people and doing that I guarantee you that you will create more of a better example for yourself and people will grow to love who you are what you what you do
That instruction matters more than the technical wiring around it. A funnel can be perfectly connected, every link pointing exactly where it should, and still fail long term if the free resource at the center of it is thin or rushed. As the session puts it, “so lead with value”. Someone who gets a genuinely useful result from the free download before any money changes hands is far more likely to trust whatever you show them next. And to keep following you even on the weeks they take no action at all.
What should you check before you send real traffic at any of this?
Before turning on ads or posting the link anywhere, walk the funnel yourself the way a stranger would. A short checklist that catches most of what goes wrong:
- Confirm the capture page’s thank-you page routes to the bridge page, not a generic confirmation message.
- Confirm the bridge page’s button carries your correct affiliate link with your referral number intact.
- Confirm the first autoresponder email actually delivers the lead magnet you promised.
- Click through the entire sequence yourself, end to end, before spending a cent on traffic.
Every one of these connections takes a few minutes to set up once you know where to look inside whatever program you’re using. Whether that’s a dedicated page builder, an email autoresponder, or a simple file host for the download itself. None of it is complicated. It’s just unfamiliar the first time, and unfamiliar is exactly why people stop three pages short of a funnel that would have worked.
The full session shows the entire linking process done live, including where to find your affiliate code and how to route a lead through free bonuses without breaking the flow. Create your free account at empowernetwork.com/watch to watch it and download the audio.
The full session transcript follows below.
Transcript
All right, all right guys, so I was going to jump into Leadpages to show you how to connect everything together. But because every, like, lead capture page program, so whether you're using Clickfunnels, Leadpages. Instapage, Get Response, has some, I think, so there's so many, Megaphone, there's a whole lot of different capture page programs. I'm not sure what one you're using, so I don't want to confuse you by showing you that. And I think I can better explain it this way anyway.
Now, to complete your funnel, we have our three pieces of the puzzle already complete. So we've been through capture pages, you should have your capture page complete, right. You, we've been through your bridge page and how to shoot your bridge video. Now you should have your bridge page complete. If not, all you have to do, let's take your, and this is my bridge page here. So you take your bridge video that you have, upload it to YouTube, and then you just paste the URL. And where the video goes, and whatever program you're using. So if I'm using Leadpages, then I will choose a template that looks like the template I want. With just a, with just the video and the bottom below it, then I'll go ahead and I'll paste my YouTube link in there. Then when I preview it, just push preview to see what it looks like. Then it will show me my video in there instead of having no video at all. So it's very simple.
And then we have our option here, we have our video, and then we have our video. And then we have our option here, we have our video, and then we have our option here. We have our offer. Now, our offer is our affiliate link to whatever it is that we are sending the traffic or the people to. Right. So when it comes to getting your affiliate link, there's normally a code, and I've noticed that before it says question mark ID equals. Now don't hold me to that, because it changes, like, there's a little code. And it normally ends in an equal sign, and then there'll be a number.
Now, what will happen in the back office of your, like, affiliate center, so wherever you are promoting for. They'll give you an affiliate link, and I say, your referral number is X. Right, so in this example, I've got two four six eight. So as long as you see, and this long link, like www.something something.com forward slash to all these numbers. As long as you see your affiliate link, like, at the end, or in there. And you can see it, and they say, this is your link, but make it very obvious. But that will, I just want to show you, like, that will track to you. Because it's got your number in it, and then you can test it. Anyway, so go view the page, then you'll be able to go back into your affiliate center. Look at your tracking, and it will tell you, you've had a visitor. So it's very simple, they give it to you anyway, so a lot of the time it's just like. You paste the link in, you're good to go, you know it's going to track to you then.
So you want that, your bridge page to link to your offer. Now, to do this, because you've got three separate pages, you have two different URLs. Or you've got actually three different URLs, you've got to link them manually. So you have to tell that page that you want it to go to that page. That page you want it to go to that page, which I just explained in the slide. So this one, what we have to do is, we have to do it in a certain way. So number one, we have to go into our bridge page, that button below there. That we want to ship, when we want to show them our offer, we have to paste our affiliate link into that button. So when they click it, they're going to be redirected to wherever the button is linked to. And so as soon as you click on the button, when you're editing, it'll show you. Paste the URL you want them to see, you paste the URL of your offer. So then that connects to number two. So you put that into there, done.
And then, once you have that leading to that, you then go over to your capture page. And you tell your catch page to link to this, so when you've completed this. There'll be a link to that page, so whatever program you're using, you'll be able to get the URL for that. So once you're finished, you publish it, once it's published, so here's your link. Cool. You copy that link, and you paste it into the thank-you page of the capture page. Right, because every capture page, when you capture a name and email, you normally send them to a thank you page and say. Hey, thank you for subscribing to my newsletter. Well, here we're creating the funnel, so here we have to direct the thank-you page over to the bridge page. And that over to the offer.
If you got confused with that, go back through this video again, and watch it till you understand it. Because it's not that hard, and once you actually get into the program you're using. I'm sure you're going to be fine. Now, for you more advanced people, or if you've got that, you got a down. And you want to, you want to give away an eBook, different ways to go about it. You can add another button down here, same thing, you can direct that button to the URL of your eBook. So you just upload it to something like Dropbox and give it away. The cool thing is, if you upload a PDF to Dropbox and you call it an eBook. You can put links in there, so you can send people to different offers. You can invite people to go watch videos, you can do different things, like. That makes it very interactive and cool.
Other, because if we take this, so, I, capture page, right, we have them going to our email list. We can have our subscribers get an email straightaway, as soon as they subscribe. We'll call it e1 for email one, right, and that will be your free book. Free book. So that means that you can just have them go through the normal sales funnel. If you've got something very cool you want to show them, you don't have. You can just have one link, send them through the offer, and then the first email I get is your e-book. And they can get that automatically as soon as they sign up, so that you're delivering on the promise that you tell them.
Now, I just want to end with this, whatever you are doing and whatever you are giving away. Make sure you give something of serious value, right, you can't ever give away too much value. Right. So whatever you're promising, whenever you are saying something within your advertising, if you have a free e-book. Make sure your e-book teaches what you promise. So if I'm teaching how to make affiliate offers online, I want to be showing them. In my, that video series I use for the example on the other video. If I was showing them a video series on how to make money affiliate marketing. I want that user to be able to build a successful company just by watching that video series alone. The only thing is, is my offer might make the process a little bit easier. See, your offer, whatever it is you're selling, may not be for everyone. There's nothing more important though than building goodwill.
Whatever you do, when you're giving something away, make sure it's something that people are going to love. Make sure it's something that you feel good about, and you know can help other people. And doing that, I guarantee you that you will create more of a better example for yourself. And people will grow to love who you are, what you, what you do. And I'll follow you for a long time before they even buy anything, some people. So lead with value, that's something that I have to finish up as we're completing our funnel. You know, I hope you enjoyed that, if you have any questions, please let me know in the comments down below. And I'll see you in the next video.
Questions, you can't get hold of me through Facebook, or my website, or in the comment box below. If there is one. So that, my friends, is how you set up and create successful sales funnel. This, I'm sure, will add a ton of value to your offers. Go out, have an awesome one. And you, okay, so I decided to shoot this little bonus for you, because I can understand. And it might get a little bit confusing, and so I'll see you in the next video.
I'm going to show you an example here, okay, I am, and my Leadpages backoffice right now. And I want to get the affiliate link for Leadpages, because funnily enough, Leadpages has its own affiliate link. So if I refer someone to Leadpages, like, I'm telling you guys, I'm saying. Hey, you know, I use it, I use Leadpages, if I, if I recommend this to anyone. I'll get a percentage on anything they buy if they click on my link. Right. So let's just say I'm trying to refer people to Leadpages.
Now, all I need to do is go into, like, my profile, and go into affiliate program. Then all I need to do, just waiting for my internet to load, is my global affiliate link right here. That means that if someone clicks on this link here, then I will receive a commission. Just like that, that's how simple it really is to find your affiliate link. Okay, so if you're having trouble finding your link, normally it's in the back office of whatever it is you're trying to sell. Not everywhere has an affiliate option obviously, but those programs that do, they're normally very easy to find.
And if someone clicks that link, all they're going to, be, what's going to happen is. It's going to redirect them to the leadpages by now page, and because I'm logged in. It may just take me to my login page. All right, there we go, there we go. So if someone goes and clicks there to get their freedom leadpages account, and then they go on to buy it. Of course I get a commission. So that link just takes in there, so anyone that buys from that link. I will get a commission on. So that's how you, that's how you use it.
Now, what I want to do is, I want to show you, you, what I mean by a bridge page. Now, I copied that link, so I went, you know, control copy or command copy. And let's just say I want to, hang on, I want to go to a sales page. So this sales page will be my bridge page, I'm going to show you an example of a bridge page. Yeah, so let's go, here we go, this one here, I'm going to create this page for you right now. So bear with me, and we're going to show you, you can use this as an example.
Now, this is going to be with you, how you, how you make your bridge page. And how you get your link for your bridge page, so I just showed you how to get your link. Remember, there's two we need, so I just showed you how to get the link for your affiliate account. And if you noticed also, it had, let me just log in over this one. Okay, so here's the, here's my affiliate code once again, that's the link that I want to drive people to. I'm going to create this for you. I'm going to, i copied it, notice, id equals 5179, so i can check somewhere in the back office if i want to double check. But basically that's my number, so as long as it has that number on the end. I know that it's cookie to me, so that's how the whole affiliate thing works.
Now, let's go and create this, let's just say i want to hide that. Um, i might want to hide this, just because it's a bridge page, i might want to hide most of it. Let's hide all this, right, i don't want to, they can share it if they like. So i'll keep that, i'll hide this, i'll hide this, hide this, it's just going to keep coming. Isn't it, yes it is. So i won't go through everything, so you can get a more basic one. Or you can hide that, but basically, what we want to do, so we have right in front of us a video with a button below it. Aka a bridge page.
So all we want to do is, when we click the address, you will see a video that says please post the video embed code from your media provider. So all you do is, you go into youtube, you click on the share button. You copy the address, and then you paste it in there, it's simple, then that's going to show right there. Then this is how you direct people to the sales page, so you, instead of having this become an opt-in form. You want to redirect a person just straight to, a straight to a sales page. Okay, so you go to the button, and we'll click link options, now every. Every capture page creator is different, remember, I'm using a lead page lead pages. But it says go to a URL, right, so instead of having the opt-in form pop-up. It will go to my URL.
I will push command V, which is paste, and notice I just pasted my lead pages link with my affiliate offer. Right there, there's my code that I was looking for. Open link in a new tab, no, I'll leave that, just so it goes. It's like a funnel, so I just want them to go from one to another. Text for the button link, you know, lead pages offer, maybe, or buy lead pages. Now if I tell them to buy it on the bridge page, they might be ready to buy. At least that, and though they're going to go over there to buy it. Right.
Okay, so I'm going to go over there, and I'm going to go over there. And I'm going to, so you can say whatever you want there, that's just going to show in the tab that they see. But let's test this now, so I want to go save, well, I give it a page name. So I'll go lead pages, right, so there is the link that I'm looking for. I'll go done, I'll save it, once it's saved, I'll publish it, there it is. That link right there, that is my bridge page link, I just done, I just made my bridge page. Right, so that's how quick it really was.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
All right, all right guys, so I was going to jump into LeadPages to show you how to connect everything together, but because every lead capture page program — whether you're using ClickFunnels, LeadPages, Instapage, GetResponse, there's so many, Megaphone, there's a whole lot of different capture page programs — I'm not sure what one you're using, so I don't want to confuse you by showing you that, and I think I can better explain it this way anyway.
Now, to complete your funnel, we have our three pieces of the puzzle already complete. So we've been through capture pages, you should have your capture page complete, right? We've been through your bridge page and how to shoot your bridge video, now you should have your bridge page complete. If not, all you have to do — let's take your, and this is my bridge page here — you take your bridge video that you have, upload it to YouTube, and then you just paste the URL in where the video goes in whatever program you're using. So if I'm using LeadPages, then I will choose a template that looks like the template I want, with just the video and the button below it. Then I'll go ahead and I'll paste my YouTube link in there. Then when I preview it, just push preview to see what it looks like, then it will show me my video in there instead of having no video at all. So it's very simple.
And then we have our option here, we have our offer. Now our offer is our affiliate link to whatever it is that we are sending the traffic, or the people, to. So when it comes to getting your affiliate link, there's normally a code, and I've noticed that before it says question mark ID equals — now don't hold me to that because it changes, there's a little code and it normally ends in an equal sign and then there'll be a number. Now what will happen in the back office of your affiliate center, so wherever you are promoting for, they'll give you an affiliate link and say your referral number is X. Right, so in this example I've got two four six eight. So as long as you see this long link, like www.something.com forward slash all these numbers, as long as you see your affiliate link at the end or in there, and you can see it and they say this is your link — make it very obvious — that will track to you because it's got your number in it. And then you can test it. So you go view the page, then you'll be able to go back into your affiliate center, look at your tracking, and it will tell you you've had a visitor. So it's very simple, they give it to you. So a lot of the time it's just, you paste the link in, you're good to go, you know it's going to track to you.
So you want your bridge page to link to your offer. Now to do this, because you've got three separate pages, you've got actually three different URLs, you've got to link them manually. So you have to tell that page that you want it to go to that page, that page you want it to go to that page, which I just explained in the slide. So what we have to do is, number one, we have to go into our bridge page, that button below there that we want to show when we want to show them our offer, we have to paste our affiliate link into that button. So when they click it, they're going to be redirected to wherever the button is linked to. So as soon as you click on the button when you're editing, it'll show you, paste the URL you want them to see, you paste the URL of your offer. So then that connects to number two, so you put that into there, done. And then once you have that leading to that, you then go over to your capture page and you tell your capture page to link to this. So when you've completed this, there'll be a link to that page, whatever program you're using, you'll be able to get the URL for that. So once you're finished, you publish it. Once it's published, here's your link, cool, you copy that link and you paste it into the thank-you page of the capture page, right? Because every capture page, when you capture a name and email, you normally send them to a thank-you page and say, hey, thank you for subscribing to my newsletter. Well here, we're creating the funnel, so here we have to direct the thank-you page over to the bridge page, and that over to the offer. If you got confused with that, go back through this video again and watch it till you understand it, because it's not that hard, and once you actually get into the program you're using, I'm sure you're going to be fine.
Now for you more advanced people, or if you've got a down and you want to give away an eBook, different ways to go about it, you can add another button down here, same thing, you can direct that button to the URL of your eBook. So you just upload it to something like Dropbox and give it away. The cool thing is, if you upload a PDF to Dropbox and you call it an eBook, you can put links in there, so you can send people to different offers, you can invite people to go watch videos, you can do different things like that, makes it very interactive and cool.
Other than that — because if we take this capture page, right, we have them going to our email list, we can have our subscribers get an email straightaway as soon as they subscribe, we'll call it E1 for email one, right, and that will be your free book, free book. That means that you can just have them go through the normal sales funnel. If you've got something very cool you want to show them, you don't have to, you can just have one link send them through the offer, and then the first email I get is your eBook, and they can get that automatically as soon as they sign up, so that you're delivering on the promise that you tell them.
Now I just want to end with this. Whatever you are doing and whatever you are giving away, make sure you give something of serious value, right? You can't ever give away too much value. So whatever you're promising, whenever you are saying something within your advertising, if you have a free eBook, make sure your eBook teaches what you promise. So if I'm teaching how to make affiliate offers online, I want to be showing them in that video series I use for the example on the other video — if I was showing them a video series on how to make money in affiliate marketing, I want that user to be able to build a successful company just by watching that video series alone. The only thing is, my offer might make the process a little bit easier. Your offer, whatever it is you're selling, may not be for everyone. There's nothing more important though than building goodwill. Whatever you do, when you're giving something away, make sure it's something that people are going to love, make sure it's something that you feel good about and you know can help other people. And doing that, I guarantee you that you will create more of a better example for yourself, and people will grow to love who you are, what you do, and follow you for a long time before they even buy anything, some people. So lead with value, that's something I have to finish up as we're completing our funnel.
I hope you enjoyed that. If you have any questions, please let me know in the comments down below, and I'll see you in the next video. Or if you have questions, you can get hold of me through Facebook or my website, or in the comment box below if there is one. So that, my friends, is how you set up and create a successful sales funnel. This, I'm sure, will add a ton of value to your offers. Go out, have an awesome one, and okay, I decided to shoot this little bonus for you because I understand it might get a little bit confusing, and so I'll see you in the next video.
I'm going to show you an example here. Okay, I am in my LeadPages back office right now, and I want to get the affiliate link for LeadPages, because funnily enough LeadPages has its own affiliate link. So if I refer someone to LeadPages, like I'm telling you guys, I'm saying hey, you know I use it, I use LeadPages, if I recommend this to anyone, I'll get a percentage on anything they buy if they click on my link. So let's just say I'm trying to refer people to LeadPages. Now all I need to do is go into my profile and go into affiliate program, then all I need to do — just waiting for my internet to load — is get my global affiliate link right here. That means that if someone clicks on this link here, then I will receive a commission, just like that, that's how simple it really is to find your affiliate link.
Okay so if you're having trouble finding your link, normally it's in the back office of whatever it is you're trying to sell. Not everywhere has an affiliate option, obviously, but those programs that do, they're normally very easy to find. And if someone clicks that link, what's going to happen is it's going to redirect them to the LeadPages buy-now page, and because I'm logged in it may just take me to my login page. All right, there we go, there we go. So if someone goes and clicks there to get their free LeadPages account and then they go on to buy it, of course I get a commission. So that link takes them there, so anyone that buys from that link I will get a commission on. So that's how you use it.
Now what I want to do is I want to show you what I mean by a bridge page. Now I copied that link, so I went, you know, control copy or command copy, and let's just say I want to — hang on, I want to go to a sales page, so this sales page will be my bridge page. I'm going to show you an example of a bridge page. Yeah, so let's go, here we go, this one here, I'm going to create this page for you right now, so bear with me, and we're going to show you, you can use this as an example. Now this is going to show you how you make your bridge page and how you get your link for your bridge page. So I just showed you how to get your link, remember there's two we need, so I just showed you how to get the link for your affiliate account. And if you noticed, also let me just log in over this one. Okay, so here's my affiliate code once again, that's the link that I want to drive people to. I'm going to create this for you, I copied it, notice ID equals 5179, so I can check somewhere in the back office if I want to double check, but basically that's my number, so as long as it has that number on the end, I know that it's cookied to me. So that's how the whole affiliate thing works.
Now let's go and create this. Let's just say I want to hide that, I might want to hide this just because it's a bridge page, I might want to hide most of it, let's hide all this. I don't want to — they can share it if they like, so I'll keep that, I'll hide this, I'll hide this, it's just going to keep coming isn't it, yes it is. So I won't go through everything, so you can get a more basic one, or you can hide that. But basically what we want to do, so we have right in front of us a video with a button below it, aka a bridge page. So all we want to do is, when we click the address, you will see it says please paste the video embed code from your media provider. So all you do is you go into YouTube, you click on the share button, you copy the address, and then you paste it in there, it's simple, then that's going to show right there.
Then this is how you direct people to the sales page. So instead of having this become an opt-in form, you want to redirect a person just straight to a sales page. Okay, so you go to the button and we'll click link options. Now every capture page creator is different, remember I'm using LeadPages, but it says go to a URL, right, so instead of having the opt-in form pop up, it will go to my URL. I will push command V, which is paste, and notice I just pasted my LeadPages link with my affiliate offer, right, there's my code that I was looking for. Open link in a new tab? No, I'll leave that, so it goes, it's like a funnel, so I just want them to go from one to another. Text for the button link, you know, LeadPages offer maybe, or Buy LeadPages Now. If I tell them to buy it on the bridge page, they might be ready to buy at least that, and though they're going to go over there to buy it, right, okay, so I'm going to go over there, so you can say whatever you want there, that's just going to show in the tab that they see.
But let's test this now, so I want to go save. Well, I'll give it a page name, so I'll go LeadPages. Right, so there is the link that I'm looking for, I'll go done, I'll save it. Once it's saved, I'll publish it. There it is, that link right there, that is my bridge page link. I just made my bridge page, right? So that's how quick it really was.
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