Video Marketing Integration: Regina’s Wheel for Every Video You Publish

The video is done. It’s edited, it’s exported, it looks good, and now it’s sitting in a folder on your desktop doing absolutely nothing for you. This is the point where a lot of people stall out completely, because making the video felt like the whole project, and nobody told them what happens after export is where the actual marketing starts.

As someone who has finished a video and then just left it there, unsure whether to post it here first or there first, you’re the exact person this short session was built for. Regina calls it her video marketing wheel, a modified version of a system she was originally taught, and it’s really just a daily method of operation, a fixed order of stops one video makes on its way to becoming traffic.

What actually happens to one video after it’s exported?

The video sits at the center of the wheel, and everything else radiates out from it in a set order. First stop is a hosting platform, YouTube in Regina’s case, though she’s clear it could just as easily be Vimeo, Wistia, or whatever hosting comes with your own company. From there the video becomes a blog post. She writes a short piece around it, pulls a graphic together in Canva using a screenshot from the video itself, sometimes with text laid over it, and publishes the post with the video embedded.

That same write-up doesn’t get thrown away after the blog post goes live. It becomes the email. Whatever autoresponder you use, GetResponse or Aweber in Regina’s case, the blog copy gets reused as a broadcast or newsletter, sometimes trimmed down to a snippet with a read-more link, sometimes reduced to almost nothing but the video itself, because when the content is the video, you don’t want to bury it under paragraphs of text.

Why does the same video need to go on five different platforms?

This is the objection worth naming directly: doesn’t posting everywhere just turn into a part-time job of its own? Regina’s answer is that the wheel treats one video as a single asset moving through five doors that were always going to be open anyway, not five separate projects to manage from scratch. Facebook gets the video uploaded natively rather than shared as a YouTube link, because Facebook has been building out its own video features and rewards videos posted directly to the platform with more reach. She notices more interaction every time she uploads directly instead of linking out.

Instagram gets the same graphic she already built in Canva, since the image already exists and doesn’t need to be recreated from scratch. LinkedIn gets it too, depending on the post. And Twitter is where the division of labor shows up most clearly in this household.

he really does all of the hardcore marketing or the hardcore, you know, blasting out

Regina hands her husband the finished post and the image, and he takes it from there across Twitter and TweetDeck, a tool built for managing multiple accounts at once. Neither of them is doing all seven stops alone. The wheel works because the work is split, not because one person is grinding through every platform solo every single day.

What is this whole wheel actually getting you?

Here’s the plain answer, in Regina’s own words about the whole system: “that’s what gives us traffic to our blog and to our post”. Not likes for the sake of likes. Traffic, specifically traffic to the assets that are built to convert a stranger into someone on your list. One video, routed through the same seven stops every single time, compounds into a blog with a growing archive, an email list that hears from you consistently, and a social presence on four or five platforms that all point back to the same offer, all without you reinventing the promotion plan every time you hit export.

Regina closes the session with a line she says she wants you to sit with longer than the technical steps: “visualize this thing that you want, see it, feel it, believe in it, make your mental blueprints, and begin to build.” The wheel is the blueprint. The building still has to be done by you, one video at a time, through the same seven doors, until it’s a habit instead of a decision you make from scratch every time.

Create your free account at empowernetwork.com/watch to watch this session in full and download the audio, including the exact layout of the wheel as Regina walks through it on screen.

The full session transcript follows below.

Transcript

So now your video is created and exported, and you want to know how to integrate this video into your marketing workflow. What I do is I have a marketing wheel, which is my video marketing wheel, which is a modified version of what Rana taught us. And what it basically is is our DMO, what keeps you organized in this video workflow. So DMO stands for Daily Method of Operation, and it's just basically the tasks that I need to do to be able to get this video out in the open.

So this is a modified version of what she had. And you see here in the center is the play button, so that's my video. That's where I start from the video. And then I start on the YouTube little pie bit.

And so I upload it to YouTube. You can upload it to Vimeo, Wistia, wherever you have a media hosting, whether it's with Empower Network, whatever. So I start from there. You know, you just have to click on the upload button.

So then I have it. It's right here. You know, I upload it. Once I upload it to YouTube, and then I put it on my blog.

So this is a little RSS feed. This is a little WordPress or Kulatu, you know, blog. So that's when I do my little write-up. So I create my blog.

I get the graphic. I create the graphic through Canva.com. It's just a free site that has amazing graphics that you can use. So simple to use.

Different types of icons. Generally, I'll just take a screenshot from the video itself. Sometimes I'll overlay extra text on it. And the reason why I do that is because if people see thumbnails, you know, for example, these thumbnails on there right here, it's so easy to read.

I can see the, you know, people are very visual. And, you know, text is great. This is great. Whatever your, you know, whatever your title is.

But being able to visually see different types of text. Photos is, you know, stands out a bit more. So I do a little bit of a write-up. And I take that write-up and I put it in my autoresponder.

Or I do a broadcast email or newsletter or whatever you use. I know the term is different on the autoresponder. We personally use GetResponse, but we've used Aweber as well. So whatever you use to send it out.

And oftentimes I will use the actual write-up for my blog post, but sometimes I don't. So it's the easiest. It's the easiest to take the write-up for my blog. If you have a really long blog, what you can do too is just take a snippet of it and do like a dot, dot, dot, read more here.

Or, you know, you can even just have an image in your email and just say, you know, I just posted this. Check it out. Watch my video. And when I have videos, I don't always put a lot of text because I want them to watch the video.

So I send it to my email. I post it on Facebook. Or all my other social media, Facebook, Instagram. I generally upload the video directly to Facebook if I have enough internet, depending on where I am in the world.

Just because, you know, Facebook is trying to build or, you know, they've been building their whole video, you know, all of the whole video part of Facebook. So people are more likely to see, you know, videos directly uploaded to Facebook rather than you just taking a link from YouTube and sharing it onto your Facebook. Notice that I get more interaction if I upload it directly. And then what I do is I, you know, create a little, you know, Instagram post because I already have the image, you know.

I already have the image so then I put that on to Instagram. And the very, very last bit, well, last but not least because sometimes I share it on LinkedIn as well depending on the post. So, this little pie here is with Twitter and TweetDeck. And so this is where I collaborate with Mike on social media stuff as I post.

I syndicate it to some of my social media. But he really does all of the hardcore marketing or the hardcore, you know, blasting out. So I have him take my post, use the image, and he blasts it out to Twitter and TweetDeck. TweetDeck is really good for multiple accounts but he'll get into that in his training.

So that's what gives us traffic to our blog and to our post, especially the ones with the videos. So that concludes this module on cool, sexy videos. I just wanted to thank you for watching this all the way through and taking notes and really dialing in to this training. I recommend that you go over it.

I recommend that you go through it over and over again. I know some parts were a bit more advanced than others but that's okay. I mean a lot of this really is. It really is to just seed you and so that when you're ready to burn the next level you are familiar with some of the terms and you're like, oh, I remember that in the training.

A lot of this is pretty basic as well so I hope that it worked out for you. So I just wanted to leave you with this quote, visualize this thing that you want, see it, feel it, believe in it, make your mental blueprints, and begin to build. And this is such a powerful quote. I know that there.

Oh. A lot of these skills that you're learning from, you know, everything, well, in this module and all the other modules here are things that, you know, you can practice and learn and learn and learn but the key thing when running your business or anything that you want to achieve is mindset. So I'm just going to leave you with that and I wanted to thank you for being here. So I'll talk to you soon.

Take care. Bye.