Three Things, Not A Hundred Videos: The Blueprint Silvio Fortunato Built To End Information Overload

You’ve done this to yourself, or someone above you has done it to you. You join a business, and instead of one clear next step, you get a library. Video after video after video, and by the fifteenth one you’re more confused than when you started, not less. Silvio Fortunato has watched that happen to thousands of people on his own teams over roughly two decades in this industry, and he built his entire approach around fixing exactly that failure point.

He’s blunt about why it happens. Good training isn’t the problem. Too much of it, with nobody assigned to walk someone through which chapter to apply first, is the problem. He compares it to university: plenty of books on the shelf, but a student still needs someone to say study this chapter, then go apply it, then come back for the next one. Without that, information just piles up and confidence goes the other direction.

What happens to a new person handed a hundred videos instead of one next step?

They freeze, and then they quietly disappear. Silvio’s fix starts with radically narrowing what a brand new person is asked to master. Not ten skills. Three.

• Generate leads, starting with a single, simple form of marketing rather than trying every platform at once.
• Communicate with that list through a blog post, written with the specific intention that the list actually reads it.
• Send that blog post out as a broadcast through the autoresponder, on a consistent rhythm.

That’s the entire starting curriculum. Not because the business is small, but because a person who is clear on three things will actually do them, where a person handed everything at once does nothing. Silvio’s team builds a shared blueprint so results become predictable and the problem, when it shows up, is always one of the same two or three things: not enough leads, poor communication with the list once they’re on it, or a game plan that was never set up right at the start.

Why does someone need to actually look at your numbers every single week?

Because a blueprint without a fine-tuner attached to it is just theory. Silvio’s teams run on a shared document where each person drops their lead capture link, their ad, and their latest blog post, and someone who is actually in the field, not a person who only teaches from the sidelines, reviews it live and adjusts. Are leads costing more than they should. Is the list responding to the broadcasts or ignoring them. Is the game plan itself the reason someone isn’t converting a member into a fully committed partner. Each of those questions points to a different fix, and because everyone on the team runs the same blueprint, the diagnosis is fast instead of guesswork.

The deeper principle underneath the fine-tuning calls is what actually makes the whole system compound. Silvio talks about watching leaders in this industry hoard a strategy that’s working for them, afraid that if they hand it to their team, the advantage disappears. He rejects that completely.

So if I implement this culture in my team that I really tell everything, everything that I know, all the strategies, if something really works well for me, I have to operate in an abundance mindset and not a scarcity mindset or a poor mindset.

His reasoning is simple and worth sitting with. If he keeps a working strategy to himself, he knows one thing. If everyone on the team shares what’s actually working for them, everyone ends up knowing several things instead of one, including the person who kept the original secret. The team gets richer in knowledge specifically because nobody protected their edge.

Why did the club structure spread through the company almost overnight?

Because it removes the two things that quietly kill a new person’s momentum: not knowing what to do next, and not having anyone to ask when they get stuck. Under the club system, a person moves through clearly marked stages, with a specific person assigned to support them at every one, and with the field-tested leaders at each level teaching what’s actually working right now instead of theory. The only reason someone fails to succeed inside that structure, Silvio says, is because they don’t ask. But they always have someone to ask.

That’s the whole mechanism. Not more content. Not more hype. A short list of things to master, a person checking the numbers with you every week, and a team culture where sharing what works is the default instead of the exception.

The full session goes through the entire club structure step by step, including how the weekly fine-tuning calls are actually run. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Stay to your feet and let's welcome to the stage, Silvio! Okay, so everybody is excited? Okay, so we already told to the fire department to put some ambulances out there because what you will listen now, it will get you a little bit nervous, okay? Okay, someone that has problems in his heart, so we have some ambulances there, so no problem.

So, who will not be excited about what I'm talking about now? You have to go to the doctor because something is going really wrong, okay? So, I hope that everybody gets excited with this. I will not talk about…

Not my story today, I really want to focus on this, the clubs that we are implementing on Empower Network and really I would like to do my best in a way that you really can understand what it means for the Empower Network and for you and for the people that you bring in on this business. I believe, I believe that all the things that Empower Network does until today, the pieces that are putting together, this is a crucial piece for something really, really, really big. This almost happened right now, okay? So, there is a lot of people on Empower Network that feels a little bit orphaned because they don't have a group that can help them all the way down.

Anyone feels like that? Okay, that don't have a sponsor that supports him and so on and so on, yeah? Don't tell nothing about your sponsor, it's your fault, yeah? But people feel like that, okay?

So, when I started my business, one of my main goals was that I'm a little bit frustrated, a lot of frustration from all these years I have. I say all the time that I have 20 years in this industry, but I think I tell this for the last five years. So, I think it's 25 or something like that, okay? It makes me a little bit old.

Okay. But, all the teams that I built from these years have a frustration that I earn money because I work very, very hard, I was very, very focused, but I don't have the tools, enough tools to help people that a lot of people on my team really, really earn a lot of money. So, when I choose to switch things, I don't have the tools to help people that a lot of people on my team really, really earn a lot of money. So, when I choose to switch things and start with Empower Network, I really believe that with Empower Network, I can really help a lot, a lot of people having success.

But, I know that there is so much information that will be overwhelming for 99% of the people. We have good trainings, we have a lot of videos and so on, but I see that people start seeing videos and videos and videos and videos and videos and videos, the days pass and they see videos and videos and each video that they see, they get more confused in every video that they see. So, it's like in the university, you have a lot of books, but you need someone that tell, okay, study this thing, study this chapter and then apply it, study this chapter and then apply it, and so on and so on.

It's like my kids, they don't study so much, so then when they want to make the exams, they need someone extracurricular to give them some extra lessons and to see what you're doing. Now you have to correct this and this and this, now you, you know, step by step, a more personalized assistant. So I try to figure out a way to do that, but, you know, it's impossible. You try to do everything for yourself.

It's impossible. And it's not, it's not productive. And if you want to really raise leadership in your team, you have to ask help and involve everybody. And involve everybody in helping everybody.

Another thing is that if I have a secret, a secret strategy and I keep this strategy for myself and I have a real success, what's happen is that another person in my team finds out another secret strategy and if he keeps him for himself and he have success, at the end, this is not a good way of doing things. So if I implement this culture in my team that I really tell everything, everything that I know, all the strategies, if something really works well for me, I have to operate in an abundance mindset and not a scarcity mindset or a poor mindset.

You know what I mean? So I really, really, if I find out something that works, I really have to share with my team. Why? Because a few weeks later, someone finds something and if he shares, everything gets more rich.

And because he shares, he gives the example and because I share, he knows what he knows but then he knows what I know too. So he gets more rich because he knows two things instead of one because he keeps for himself. You know what I mean? So if everybody shares what really works for him and there is a lot of people sharing things, now all of us, all of us, including the guy that keeps the secret, all of us knows much, much, much more.

And all together, if all together gives the best ideas, the best things at working, the group is more rich and this person is more rich too in knowledge and know the things. You agree with me? This is really, really, really, really important. And one of the things that I really love to see on this culture that we are constructing right now, we will see the best persons that really dominate something show to everybody, everybody what is doing without the fear that now everybody goes there and the things stop working.

No. We have an… I operate in the market with 10 million of people. 10 millions.

You know? And we do like that. And we are only 10 millions. So I think we can do it with a gazillion people, I think.

Yeah? So this is really, really important. And then when… So we need a very, very simple plan in a way that the person that comes in without any kind of experience he really feels that he can learn it and he can do it.

That's really, really, really important. So we come up with this. Three mechanics that a person have to dominate from the beginning. First, generate leads.

Oh. Then communicate with their list. How? You have a blog.

So you make a blog post with the intention that this list see is blog post. Okay? Not making a blog post a very special blog post in a way that the whole world will see the blog post through the search engines. No, no.

In the beginning, nothing like that. Very simple. Just make a blog post to communicate with their list. And then send the broadcast with the blog post to the list with the autoresponder.

So everybody can learn these two things. How to generate leads? Maybe it seems the more complex stuff. Yeah?

What we do? We just dominate. Dominate one form of marketing in our team. It's dangerous.

But we have limitations. We don't have as much ways of generate leads like in America. Okay? But we started with a simple strategy because it's easy to explain.

It was Facebook. So what a person needs to know. Set up his lead page. Know how to make an ad.

And that's it. Anyone with a few videos can really, really learn how to do a Facebook marketing campaign and start generating leads. So the point is it's very dangerous to put someone spending money on ads if you don't know what he's doing. That's really dangerous for the person and for the community.

So what we do was do this but in a controlled environment. We know the numbers. For instance, in our team, I don't mean that you will have these numbers, but in our team because we do exactly the same. We have a blueprint and everybody follows this blueprint.

The results are really typical. The problem is always the same. So the answers are always the same. Okay?

And the problem is two or three things. So what we do? Okay. You have this blueprint and then you have a chance two days a week that you have a Google Doc that you put your link sorry, to put your link there for your lead capture page, your link for your ad on Facebook and your blog post that you do from these last days to communicate with your list.

Okay? You put this in and then a person with experience that is on the field, not a theory guy, a person that is on the field that do this every day and have results going and have this person, new persons have the chance that live show what they are doing and the person with experience fine-tuned what is doing. This is perfect, but if I was you, I change this and this and this. Okay?

So test it and see what is the results. And at the same time it says, okay, this week I generate X amount of leads, I spend this amount, so it costs this amount per lead. Okay? And I make this amount of members.

So because we have this same blueprints, we do exactly the same, we know that in average we need 100 to 200 leads to make one member that buy the blog. We know that in average we need 10 members to make one all-in. Okay? And we know that in average one member give us between 500 to $2,500 in average.

That's the numbers of our team. It's nothing special. It's a lot of leads to make one member. Yeah?

And I will not explain now why, because we have a way of showing everything first before they come in. So we have less sales, but when they come, they know and we have more operates. So what it means when… Ah, and another thing.

Normally, we try that the leads cost less than one euro. So that's the numbers. And then we see what are here. Okay, if it's tried to have two euros per lead or something like that, we know that we have to fine-tune this to go to these numbers.

Okay? With the numbers, if they need more than 200, we know that they don't come and communicate well with their list. So we go there and say, okay, let me show your blog posts, your broadcasts. Okay, you have to fine-tune this and this.

Because we know if it goes more, we know exactly what you have to do, where is the problem. You know what I mean? So if it needs more money to generate leads, we focus on the ads that they are doing. Okay?

And we fine-tune this. Then, if it needs more than this number to make one member, we focus on the communication. And if it needs more than 10 members to make one all-in, it's easy. It's because his game plan is not good enough.

Because when the person comes in our team, we make a game plan with him. You know what I mean? So because we have a blueprint, there are two or three factors that we have to look for, and they know exactly what they need to do to go to the numbers. You know?

So… Okay, black market. There is no black market here. Only red and green.

Someone stole it. Who stole the black market? Sell products. Empower Network products.

You don't need to sell the markets. Yeah? It was David Wood for sure. Okay.

So the person, a new one, only have to dominate this so he have the chance to have someone to look what he's doing and fine-tune it until he goes with the numbers that we know that's normal. You know what I mean? So anyone can put his money on advertisement, but in a controlled way, we don't let him to make mistakes or severe mistakes. You know what I mean?

Okay? So imagine, imagine that we have a community that inside the clubs we have this kind of support and for instance imagine that we instead of only this, Facebook, we have a list, a menu, that you can choose from. Sorry, the red? Okay.

Okay, thank you. Yeah, no problem. So we have a menu to choose from that can even with free advertising methods that really works fast. I was really astonished with the results.

Where is the… Sorry, I'm really bad with the names. Rhonda. That young guy from Australia.

Justin, yeah. And the other guys that he brought that in Instagram generates a gazillion leads with two bucks or something like that. Thousand leads. 80, 80, 80.

I want to kill myself. One thousand leads. One thousand leads for 18 months. Two cents a lead.

Okay. Who really wants to have this guy make a blueprint, explain with a few steps exactly, exactly what he's doing and having him in a weekly basis fine-tune what you are doing in a way that you can have exactly the same results. Who wants that? And, and you don't need to be there for a long time because then it starts to pop up other persons that do exactly the same, knows exactly how to teach that and it can be replaced very, very quickly and we have people that dominate this this blueprint.

You know what I mean? So imagine having one call or two weekly call for fine-tune your Instagram thing or your Facebook thing or your YouTube thing or having for instance Alex explaining a blueprint, everything that he knows about solo ads for instance. You see, he don't have to be afraid to explain the best things to everybody because now he's more rich because he gives his best for the community about solo ads but then he has the chance for all his team if he don't want to go with ads he can go with Instagram. For instance, and have the best of this guy explaining everything and help him.

So Alex get much richer because he share what is know and everybody shares what is know best. You know what I mean? It's time to share. It's time to share.

It's time to share. It's time to share. It's time to share. It's time to share.

It's time to share. I want Ronda to teach my guys. I want Ronda to teach my guys and I will teach your guys about team building what I know better. You know what I mean?

It's time to share. What will happen with these clubs will revolutionize all our business. All. All.

I promise you. I promise you. I promise you. Okay?

Can you put the slide? Can you put the slide please for the clubs? So, imagine that you have in all these clubs exactly the help that you need from your stage that you are. Not less, not more.

Do not complicate, over complicate things. So, you just, you just have to put people on this going through all these clubs. You know what I mean? So, you progress step by step, step by step, step by step, step by step.

In all the steps, all the steps, you have the support system together with people paid by Empower Network and with the leaders working together to make the best trainings, the best support, doing the best that they can in a way that a person, the only thing that he have to do is to follow the steps, see the tutorials in each step and even if he have doubts, he have someone to ask for all the time. All the time. All the time. All the time.

All the time. All the time. The only thing that he don't have success is because he don't ask. But he have a place to ask.

He have a place to ask. You know what I mean? So, with this the duplication gets crazy. And this, together with the new marketing plan, when a person comes in, see all this stuff and then after five minutes he sees ten people behind him that he don't know that come from and he realize that ten level there he says he is making like this in the purchase button you know?

He get an heart attack if he don't go to upgrade. Okay, he don't upgrade. Upgrade. And then the system says okay, because you don't upgrade in the last ten minutes you lost this amount.

Hmm? So, the system says okay, because you don't upgrade in the last ten minutes, hmm? What's going on? I want to ask someone why I lose this amount of money.

I don't understand. Okay? And then after five minutes he have more ten people on this organization. After ten minutes he lost more this amount.

And after he lose two or three times he says well, I have to know exactly why I'm losing money. You know? Imagine that together with this only a fool will not earn money with this. Another thing, another thing.

We have a sequence to to upgrade people from the basics to all in inside of the new system, inside of of iPass. Yes? But we don't need to be salesy and say you have to buy this and you have to buy this and you have to buy this. No.

We just sell them. Okay. Here. Okay.

Now you already you see this really nice check that we can print out after we calculate what what we really know. This is really incredible and really cool. After he puts that we say okay. Now we give you the plan.

Remember you just need to dominate three mechanics in the beginning nothing more. Three mechanics. Okay. And then here is the structure that we have to help you on the way.

And you have step by step everything. You have this support. You have these persons. We have these calls.

We will see what you are doing. We fine tune together with you and so on and so on and so on and so on. So people have two things. First they say well three mechanics I can do this.

I can learn this. It's true. It's three things. It's not a gazillion things.

You know what I mean? It's three things. I can learn how to drain leads. I know I can know how to communicate with my list.

And I can learn how to make a broadcast. Mario comes to my house. He is taking pills because of his heart. So these pills take him to forget everything that he knows that I teach him after five seconds.

Okay. Imagine to teach someone that after five seconds forgot everything that you told him. Like this or it was pills. Pills for the heart.

Okay. But he says okay these three things okay I'm not stopping even if I take the pills I'm not stopping until I dominate these three things. Doesn't matter I don't want to know I want to dominate these three things because he he was clear in his mind from the very second that he starts that he has to do three things. The problem is when the person comes in the business they don't really know what to do.

It's so much things it's so complex things it's you know so when he comes okay cool you only have to do these three things. One at a time three things. Get clear in the first place in his mind. Now he comes to my house one week for that one week for that and one week for that.

He wants to eat for free you know what I mean. This bastard but now he's compensating I earn a lot of money from him you know but in the beginning it was a lot of expense you know. He was doing really well okay he gains three kilos a year three kilos a year three kilos a year and after that he was a millionaire you know and was not only him a lot of I have three people on my team that earns more than half a million dollars I have a lot of people that earns more than three hundred thousand dollars a lot so this works it's not theory and ninety-nine percent of the people don't know absolutely nothing about internet marketing nothing like you see so it's easy for everybody if I have a structure like that to to learn it and to do it and to implement it it's everything step by step you know I'm very excited that all these specialists that we have here on the community will work close each other and we do this kind of things and we will put all the tools needed to be as easy as possible for instance now with Facebook Facebook is a little bit more oh my time is finished sorry sorry sorry I don't sorry I don't I never go more than my time so imagine for instance Facebook now Facebook don't like so much that we only present the landing page he really likes content ok but content is difficult for a person that starting right now yes making a happy post is a really cool thing it's very hard for the people that start what about what about that we have a blog a company blog that you put your your ID and magically the blog appears with your face everywhere with your name like you do it you know what I mean ready with a lot of epic posts and then you just choose you just choose a epic post or you just choose ready content made in a way that you press a button and you use it and that's it that's it you know that's it it's very very fucking easy ok see you see you see you see you see you see you