The Decision Filter That Survived Two Platform Wipeouts

You build something for months. Traffic climbs, leads roll in, sales start compounding, and then one morning it is gone. Not slowed down. Gone. A platform changes its rules, an account gets flagged, and the asset you thought you owned turns out to have been rented the whole time. If you have ever refreshed a dashboard and watched the numbers that used to fund your life just stop moving, you already know the particular kind of sick feeling that follows.

That exact thing happened twice to one presenter on the Rising Stars check-in panel, and what he did in response is the actual lesson buried inside what looks, on the surface, like a feel-good progress report.

What happens when the platform under your income disappears overnight?

Brian Couch, from San Antonio, built his first real business off a blog that was pulling serious daily traffic using search tactics he admits were “a little bit, I don’t know, maybe black hat?” It worked, until it didn’t. A Google update wiped the traffic in a single morning. He rebuilt on YouTube instead, growing a channel past hundreds of thousands of views and eventually crossing a million views across his videos. Then that got taken too, banned outright with no way back.

• A search-driven blog that was pulling roughly 2,200 visitors a day, gone overnight when the algorithm shifted underneath it.
• A YouTube channel that had grown past 700,000 views on its way toward a million, banned with no appeal and no way to recover it.
• The one asset that never got touched by either wipeout: the decision about what the business was actually for.

Most people would read that as two disasters. Brian frames it differently, and that framing is the whole point.

What decision filter actually survives a wipeout?

Somewhere between the blog dying and the YouTube channel getting banned, he had made a decision that had nothing to do with either platform. He describes running every choice in the business through the same filter.

is this going to serve me for six months? Is this going to serve me for ten years? Is this going to serve me for the rest of my life?

Notice what that filter is not asking. It is not asking whether a tactic is trending, whether a platform is hot right now, or whether a traffic source is currently converting. Those are the questions that get destroyed by an algorithm update. The filter is asking about identity and time horizon, which is exactly why it survived being separated from both platforms it was built on top of. When the blog died, the decision underneath it did not die with it, because the decision was never actually about the blog.

Paulina Klukach, on the same panel, told a rawer version of the same lesson from a different angle. Her stretch of hardest results came in the exact seasons she drifted from whatever had originally worked and started chasing something new because it felt more exciting. Her recoveries came every time she went back to the boring fundamentals that had produced results in the first place. Different story, same mechanism: the tactic is disposable, the discipline underneath it is not.

Why does implementing an idea the moment it appears matter more than understanding it?

Chad Oxtad closed the panel with a harder-edged version of the same principle, pulled from years of paying for mentorship from people who had built enormous businesses across completely different industries. He noticed one pattern that showed up in every single one of them, regardless of the industry.

As Chad Oxtad puts it, “as soon as they get an idea or something pops up in their mind, they implement. They take action on that.” Not journal it. Not research it for a week. Implement it, immediately, while the impulse is still alive. He is blunt about what happens to everyone else in the room who nods along and privately plans to act on it later, once they get home: “you lost. You already, you already lost. You’re done. You’re out of the game.”

That lands hard for a reason. If you are the kind of person serious enough to study sessions like this one, you are probably not short on knowledge. You already know most of what these three speakers said. The gap is not information, it is the half-second between the idea landing and the action starting, and every platform crash Brian survived only mattered because he closed that gap over and over, long after the applause from any one win had faded.

The pain of losing a traffic source or a channel is real. So is the discomfort of admitting that your excitement about a shiny new tactic might be exactly what is slowing you down. What actually protects you from the next algorithm update is not a better platform. It is deciding, before anything breaks, what this business is for and how long you are willing to rebuild it.

The full session goes further into how each of these three rebuilt what they lost, step by step, in their own words. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

How we doing? Well, did I let you down today? This was an awesome day, wasn't it? We're not finished.

We got a little more for you. So, remember we had this rising star panel for those of you that were here at the last event? Do you all remember that? Okay, they're back.

So, what we're going to do is we're having a check-in, essentially, after having the rising star panel. They're going to come out, talk about current results. I was literally talking to the first one that's coming out now, and he literally had gotten a sale this morning, and as he was walking back to the stage, he got another commission notification for another sale, and an upgrade to premium, and affiliate sale. So, with that, we're just going to bring him right on out.

You guys all know him and love him. Brian Couch! What's up, brother? Can y'all hear me?

It is bright. Thank you. Thank you. Those guys are awesome, right?

Really cool stuff. So, I got a secret to tell you guys. Somebody shared this with me, and this guy's made maybe like 180 or so in the last, like, 90 days, and he told me this one secret could help triple my income if I applied it every day for the next 30 days. Y'all want to hear it?

All right, cool. I'll tell you guys that in a second. So, for those of y'all don't know me, my name is Brian Couch. I'm from San Antonio, Texas, and not too long ago, I had a couple of friends who wanted me to go to a little Euro trip.

They wanted me to go to Amsterdam, and to Netherlands, and to Germany, and then down into Rome, and go all over the place. And, you know, I was in a position where I didn't really have much money, but I wanted to do it. I had this lust to wander, right? So, I said, you know what?

I got to do it, but I don't really know how. So, he said, my dad can give you a job here in Dallas if you go, and then we'll just borrow, you know, we'll loan you the money, and we'll go, and we'll have some fun. And then, when you come back, you can pay it all off. And so, I did that.

I jumped right in there, and I said, all right, let's do it. Let's go. Had the blast. Best time of my life.

Found that my true, really what keeps me alive, what makes me happy, what keeps me excited, my passion, what I love to do is to travel. The stuff that you saw these guys doing, so jealous, so awesome, right? So, I wanted to do that kind of thing. Well, I do it, and I take this job, and a few years go by of, you know, I moved up in the job, and I moved up to where I was getting a little, bit more pay, and I slowly, it became this confinement, this prison, you know, this self-made little cubicle that I had to escape out of.

And luckily, I found the thing that you guys found, and I found a way to escape from it. And so, the way that that worked for me, you know, was, well, first, you know, I start blogging, right? You guys are, y'all have a blog, you guys are all blogging? Bunch of bloggers in here.

Who loves blogging? Imagine getting 20, 200 people in a day to your blog. Yeah. I started blogging, and I built my blog up, and at this time in my business, I was using some stuff that was not taught in Empower Network.

I was using some stuff that was a little bit, I don't know, maybe black hat? A little bit not, it was risky, right? But it was working, and I got to this point to where, you know, I went to my event, my first event in San Diego, and I go to this, it was a Fight the Forces of Evil event, and we all have these cool masks, and, you know, I'd never, this is the very first time I ever went on a trip on my own. I saw all this crazy stuff going on.

I was in the seats that y'all are in right now, and that was the first time that I made a huge decision in my life, and that was that everything that I had done so far, I was going to scrap it. I got all in. I got all in right there, and I made a big decision, and it wasn't just the money that was more than I had ever spent on anything before in my life, and it wasn't just the idea of being able to make big commissions, or, you know, have this awesome body of knowledge that I could learn, and go, and grow, and build this huge business with, but really, the real decision that I made was that this was going to be what I did for the rest of my life, that this right here was going to be what I was going to use to not only get free, help other people get free, but basically create a living, a livelihood, not just for me, but for my kids.

Now, that's really important when you think in the future that far, because I don't even have kids, right? So, what I do is, all the decisions that I make in my business, they come from this filter, through this lens of, is this going to serve me for six months? Is this going to serve me for ten years? Is this going to serve me for the rest of my life?

Is this going to help, you know, my grandkids, my great-great-grandkids? And I started to realize those things, and so at this point, this little black hat stuff that I'm doing with my blog, it's gotten me up to, like, really, really big traffic stuff, which was crazy to me to think, you know, coming from a network, marketing background, I'm, like, hustling to get, like, three people in a hotel, and one of them shows up, and I got 2,200 people in a day, every day, showing up on my blog. Really, really awesome stuff.

Well, right at the time that I start realizing this, I make this decision that I'm going to get out of my job. I make this nine-month plan. I said, all right, I'm going to do this, do this, do this, do this. It's going to get there.

I'm going to be able to replace my income, travel around the world full-time. It's going to be so cool. Seven months later, I get laid off. And when I'm laid off, that was a little bit before.

You guys have these little fantasies, little dreams of going in and firing your boss, right? Bastard beat me to it. That's all right. That's all right.

Well, so things are cool. I'm really fired up. I'm excited. You know, I go back to San Diego, right, because this is seven months later after I got all in.

Seven months later, I go back to San Diego, because that's a special place for me. That was when I first realized that that was the thing that I wanted to do with the rest of my life. I'm back in San Diego, and one of these Google animals comes out, and overnight, gone. All that traffic, gone.

All those clicks, all those sales I was making, gone. Everything. And I'm left with, well, here I am. I don't have my job.

I don't have my blog income coming in. What am I going to do? Do I quit? What do you guys think?

I keep going. I keep going. So I see these videos that are popped up on the top of Google for the keywords that I was doing, right? I wasn't really doing the social stuff so much.

I was more doing the search engine optimization stuff, coming from like a computer nerd, Dilbert, silent, you know, world. That made sense to me, and making videos just didn't. But, you know, if y'all have gone through the Top Producer Formula, who's gone through that? Some of y'all seen my testimony when I was up on stage, maybe, about how Dave Carmel, one of our older products, inspired me to start making videos, and I got over 300,000 views on my channel.

Thank you. That channel then grew to 700,000 views. I had a couple more channels, and I've had over a million people watch a video of me on YouTube. Pretty cool, right?

Well, we got some more foes out there, right? So one of these days, boom. Overnight, instant. I wake up.

I realize, what the hell happened on my lease? Where are the 50, 60 leads a day? They're not rolling in. My YouTube channel's gone.

Ruined, gone, completely. Swept out from the rug. I mail it back. I'm sending all the stuff.

I'm trying what I can, and nothing. You know, they don't give it back. I still don't have it to this day. All that, gone.

Would you guys quit? Me neither, right? Because I'm not making decisions for the short term anymore. I'm making decisions for the long term.

I'm setting things up for the long term. So I keep going. I'm making decisions for the short term. I'm making decisions for the long term.

I'm moving along. I'm learning a little bit more about, I don't know, like prospecting. I kind of had a bit of an audience already that I could kind of engage with, work in my list. And some more things happen.

And, you know, Lawrence Tam, if Lawrence is out there, love you, buddy. Back in June, introduces me to some more stuff, some new things that I can apply, right? Instagram. So I'm then, June, I had never made a single lead.

I'd never made a single sale. I'd never gotten anything from Instagram. And I scaled that up a lot. I scaled it up real quick.

Because now I understand that this does work, right? That there's so many people that are making it work that when I'm all in, when I'm going to do something, I'm going to go at it hard. And I'm going to make it happen. And so I did that.

And to this day, now, you know, I'm generating, I'm back to my leads again, right? Where I was when I had my YouTube channels up. Chris told me about the two sales. Told you about the two sales today, right?

Yeah. Well, that's happening pretty much every day now. And it's freeing, right? It's cool that we have a business model that we can do something like that.

That we can get around a group of people like this that's really family. I was talking to my friend Esteban the other day. And he was saying, you know, that this is his new family. This is the group of people that he wants to be like.

This is the group of people that he wants to be around. And I was like, dude, you know, I feel the same way. Every three months, it's almost not enough, you know? But we get to come here.

We get to spend a lot of time with our Ian family and grow together and learn from each other and share. You know, I'm here trying to do my best to help you guys out and share my story, let you know what you can do. You know, and when I do that, when I think about we're a family and I think about how this is something that we can all can do and we're coming from the position of what am I going to do for the rest of my life? You know, all my decisions, how is this going to benefit me?

And I'm like, not just in a day or a week or a month or a year. How is this going to help me for longer, right? I'm almost looking through the filter of like, what's that with those braces? Like, what would David Wood do, right?

If I'm making a decision in my business, WWDWD, right? What would he do? So I'm thinking, okay, that's what he's going to do. I'm going to do the same thing.

If you would get all in, I'll get all in. If he's going to take massive action, that's what I need to do. I need to take massive action. If I get knocked down, am I going to stay down?

No. I'm going to get back up. I'm going to keep going. So I'm running out of time here.

I said I'd share with you that one thing and that was actually my buddy Toby. I don't know where he's at either, but he said that if you write down your vision, you write down your purpose, you write down what you want to do with your life every single day for 30 days, your potential income, what you're going to get can double or triple in just that amount of time. So that's exactly what I'm doing. I'm on day two.

And so I'm looking forward to seeing you guys here up on the next stage. Again, you know, I got a little bit of time left, not much. And I apologize, guys. But what I want you to do is think about this.

You know, going from getting all these people that are seeing my videos, they're clicking on my websites, they're seeing my links, they're watching stuff. I'm putting out blog posts because that content is out there forever. It's working for me forever. I'm putting out these YouTube channels and these Instagram accounts and they're out there forever.

They're assets that I'm creating. And so I got this wad of cash in my pocket. It's really cool, right? And so if you think about this being people like the two people that I don't know who they are, they're somewhere out there on the internet and they have a dream too.

But at the same time, when they saw my stuff, they saw my content, they started clicking on it. They started looking at what I was doing. They started having their own dreams, their own visions. They're making their own decisions about how they can live a limitless lifestyle like these guys have.

You know, next thing I know, a sale comes in, right? More goes. More clicks, more clicks, more clicks, more sales, more all-in sales. They happen.

They start happening rapid, faster and faster. And thank you, sir. Oh, sorry. You can have that.

That's you. And so what I want you guys to realize is that what you have your hands on here is not just something like a little $25 blog, right? It's not just something really small. It's something that that can go and it can go and you can put effort into it and it'll go faster and it'll go faster.

Okay. Does that make sense, you guys? A little bit, a little bit. Excited?

So what you do is you keep clicking and you keep going. You keep working. You blog. You share it.

You syndicate it. You put it out there. You make a video. You share it.

You syndicate it. People see it. People click. People see it.

People click. More sales come in. The funnel starts going. The pipeline starts going.

And my friend Ken shared it this way. He said, it's like, you work, you work, you work, you work, you work, you work, money. You work, you work, you work, you work, you work, you work, money. Work, work, work, money.

Work, work, work, money. Work, money, work, money. Money, money, money. work, money, money, money, work, money, money, money, work, right?

That's how it goes. Guys, the next guy out is Chad. He's giving me some massive breakthroughs. I want y'all to know that this stuff is cool.

This stuff is awesome. I love you guys. Y'all are my family. I want to hug each and every one of y'all.

Give you a big old kiss. Your dreams are worth it. Make decisions based on what you can do in your life. I love y'all.

Brian Couch, ladies and gentlemen. And we had to make it rain at least once around here. Hold on a second. Hold on.

Okay. That was awesome. I love just checking in with the rising stars. So moving right along as our rising circuit continues, our rising star circuit, we have this next presenter is somebody I've seen and watched before.

Go through the ranks and grow and grow. And I've seen her fight. I've seen her stay as positive as possible in the toughest of situations. I've watched her go through adversity after adversity, and she's going to tell you about all that.

It's an amazing story. And you all need to hear this story of struggle to an amazing triumph to now. Finally, it's like a dream for me to see her coming up to this stage right now. So please give it up for Paulina Klukach.

Thank you. You're welcome. Hello, Empower Network. Hello, Emily.

Well, this is really a dream come true. I'm here now sharing my story. And you know why my dream came true? I just want to share it with you.

How does it work? Oh, which screen? I don't know. Am I doing something wrong here?

Guys, how does it work? Can somebody help me? It better be coming. All right, I'll start.

We're working on it. Okay. So what we're going to do is while your slides come in, you're going to talk through and start your story and just lead it right in with your slides. We'll have them up in just a moment for you, okay?

All right. All right. So my name is Paulina Klukach. I'm originally from Russia.

Well, like you can see, English is not my first language. So I have an accent. And if you don't understand me, sorry. But I came to USA four years ago, chasing American dream.

You know, I'm from Russia. I'm from Russia. I'm from Russia. I'm from Russia.

I'm from Russia. I'm from Russia. I'm from Russia. I'm from Russia.

I'm from Russia. I'm from Russia. I'm from Russia. I'm from Russia.

I'm from Russia. I'm from Russia. You know, like probably 90% people, you know, coming to USA. And well, there's something about me, I always was a dreamer, right?

I always had dreams, and I believed in my dreams, and I always achieved my dreams. So I always was a positive person. And when I came to USA, as I was following my dream, I was so excited. And I was sure that I'm going to make it happen.

But when I came here, I actually faced with the reality, right? With the truth, reality that I'm going to make it happen. But when I came here, I actually faced with the reality, right? With the truth, reality that I'm going to make it happen.

put myself in american slavery first of all i didn't speak english i barely spoke english so it was so challenging for me to find a job you know decent job i would go to work you know every single day like from nine not even till five till 11 p.m and sometimes i work like six or seven days a week just to make decent money because they pay like six dollars an hour and i couldn't make even better because i couldn't you know express myself i couldn't sell i couldn't do anything i would just you know memorize some phrases what i should say you know to my customers i worked in shopping mall and i would just tell them something about my products but when they started asking me something else i was like i couldn't even express myself i couldn't sell anything if they would ask me something different what i didn't memorize so if they would some say something like okay that's all i could do and it was so frustrating because i couldn't express myself first then people around me they would make fun of my accent and you know that i don't speak you know well and i kind of started losing myself i decided that it's better don't speak english at all and just you know start closing in myself my positivity would go away i became depressed and every single morning would for me would for me like like just the hell you know i didn't have a reason to wake up in the morning because i'm like again i have to go to this hateful job i can't express myself i can't do anything about it and it just it just became like a slavery you know i put myself in the slavery i lost i lost myself and two years from that moment um i was in the lowest place in my life you know i was depressed i got depressed and i was just i didn't know what to do but i realized that i cannot live my life like that because you know i always had my dreams and i knew that i can't just give up on my dreams i had to follow my dreams i have to do something about it and i started searching for something and that's when empower network you know came along it was august 2013 um i saw my friends you know on facebook they were sharing videos uh they would do like 30-day video engine every morning i would wake up and watch this inspirational videos and they would talk about freedom how they traveled the world how they um able to quit their jobs and just just you know live their life on their own terms and i'm like what they're doing i don't care what they're doing i just want to do the same i saw that vision of freedom and i joined but i didn't i didn't understand what i joined because again i still wasn't speaking you know that well i couldn't like understand i would have to re-watch every video like three or four times just to understand what to and try and you know to understand how i actually make money here and but i saw i saw empowers as something that gonna save me and save my life and i'm like i thought my sponsor gonna save my life and i thought this is it you know this is this is my freedom you know this is the dream came true but i faced with the challenge that i was taking away uh responsibility you know i was i was giving away my responsibility for someone else and my first month in empower i was really it was really challenging i was struggling because i was looking for a secret i was like oh my sponsor should show me this strategy how to make it happen or this training gonna show me how to make this happen and it didn't happen but then when i came to my first event actually was here in orlando florida it was october 2013 and everything changed for me i realized that i am responsible for my success only i can make it happen when i heard you probably heard so many stories today so so many inspirational stories and you you notice something in common between all these people that they took responsibility for their lives and they decided not to take actions.

So this is what I realized, that nobody's going to save me, not Empower, not my sponsor or someone else, but only me. This is a vehicle. People can inspire me. They can give the best trainings.

They can give me the best coaching, the best strategies. But if I'm not going to take action, if I'm not going to find something inside me, nothing's going to change. So, and I heard someone said this quote, the medicine that you're looking for is inside of you. So that medicine that I was looking for, I found inside me.

I realized that only I can make it happen. And after that, my first event, I wasn't all in yet. I was sold. I was all in with all my heart, with all my soul.

And after a couple of months, I went all in. And success didn't come, you know, so easy. I was starting making some sales, some money, but still I was struggling with myself. My hardest work would be on myself, not on my business, because I had so many limited beliefs.

I lived in that depression for so long. I was so lost, and I was just, I was just afraid to be myself. You know, many, some of people who met me at my first event, I know Aaron Rushkin, he's sitting here, he met me. I know you remember me, right?

Two years ago, I was completely, like, so lost. And then, like, maybe five, five, six months, you know, I was working, and then I started, finally started, you know, making money, having results. Like, I remember I had my first, like, 5,000 months, and I'm like, wow, you know, I finally got it, you know, like, this is my success, and everything. Oh, how was I, how wrong I was.

I got comfortable, right? I'm like, I started making money, you know, like, every month, you know, there was money coming in. I'm like, all right, now I can live my dreams. We decided to move to the beach house, and I started just, you know, spending money to invest in, you know, in different stuff.

I actually stopped doing what was working for me, what got me to that point where I started making these results. And I started learning distracted. And as a result, so it was summer 2014. I was just having fun all summer.

I wasn't really focusing on my business. I don't know, slides not working yet, right? I was just, I wanted just to show what happened. I actually ended up, it was September 2014.

I ended up with $21 on my name, like, maybe $100 a month coming in from my business. We lost our house. We were evicted from our beach house because we couldn't pay the rent. And it was a year ago, right?

It was, again, an event here in Orlando, Florida, Five Forces of Evil. I was coming to the event knowing that I'm losing my house. I also lost my car. I didn't have any money.

And I was at the point when I was just ready to quit, you know, ready to give up. I didn't, I was like, I was like, I was doing everything, whatever it takes. I was doing that and that. Like, it's not working, you know, it's simply not working.

And I started doubting myself. And that Forces of Evil, you know, in my life. And, but I decided, you know, it's not an option. You know, I have to come to the event.

I don't know, maybe you're right now sitting here and it's, you just came here and it's your last hope. You know, it's your last, you're saying to yourself, maybe this is it. You know, I'm just going to give it one more shot. You know, I'm going to try, you know, one more time.

And after the event, actually, I got, I got sick. You know, I got sick really, like, it was like, I got sick physically. I was sick, like, for two or three weeks. I couldn't get up from my bed.

I couldn't get up from my bed. I lost my house. I was staying on the couch, you know, at my friend's house. And I didn't have any money.

I couldn't even work. I couldn't get up from the bed. And I'm like, well, I lost everything. So what should I do?

Maybe I should go home because there is my mom, there is my family in Russia. They're going to accept me. You know, this is just the easier way, you know. And then I'm like, well, why, I remember, why did I even, you know, started it in the first place?

You know, why I was here? Why I came so far? And that was the reason, you know, my why. That was the only thing that was left because I lost everything.

You know, I didn't have any material things, nothing. And the only reason it was with me is just why I started. And it was my family because I wanted to help them because they're living in Russia. Their life, they're, you know, much harder than here.

And I wanted to support my mom and just give her everything. And there is another reason why I didn't want to quit or give up just because people who were watching me, I was, you know, inspiring people and telling them why they shouldn't quit, why they should keep going. And then this thoughts in my head, you know, I was like, why that I, that I'm going to quit. So there was a big challenge for me, but then I'm like, well, I just going to give it, you know, one more shot.

You know, I'm going to do whatever it takes. I'm going to start from the beginning. What's created me results in the first place. I get back to basics, which is doing, you know, the strategy that's been working for me, you know, what got me my first results.

And ever since I decided now I'm not just wanted, I don't just don't want my freedom. And I don't just want my dreams come true, but I'm committed. I made the decision that this is a long-term commitment, no matter what, I'm not going to quit because you know, this time I realized that that time would pass anyways, right? If 10 years from now, if I'm going to stop doing it, I get to back to job or whatever it is, that time will pass anyways.

And I'm still going to face challenges. You know, it's life. There is always challenges. And I just said, you know, I'm not going to quit no matter what.

I made this decision after the decision, seven days later, my business took off. I made thousand dollars in seven days after the decision. And then, thank you guys. And then it started, I started again working on myself and growing and growing.

My income started growing. And it was March, a couple months after that, I made my first $11,000 months after that decision again. And, you know, just, you know, now, you know, we continue growing. I just wanted to show, you know, some screenshot, but I guess I can't do it right now.

Just the last 30 days, we're again, we, we hit $10,000 for the last 30 days. We're consistently on leaderboards right now. Well, it's not just me. It's my partner in crime, my love, Michael Yantovsky.

He actually, right now, my husband, we just got married two months ago. And I promised you I'm going to do that. So come here on the stage. He doesn't like attention.

So just a little story about us. We actually met here at Empower Network event. It was October, 2013, right? Exactly.

Exactly. One year, two years ago, we met, we became friends, October, 2014 Empower Network event here. We started dating and now next month it's one year together and we're two months married. And guys, it wouldn't happen.

Anything would happen if I quit that, that moment. If I would quit one year ago, if I wouldn't make that decision, you know, keep going, no matter what I wouldn't be with him. I wouldn't find my life. I wouldn't now standing here sharing my story.

I wouldn't, I wouldn't live in my dreams. You know, I wouldn't, I wouldn't achieve my freedom just because, you know, I would quit. So this is just, you know, I want to just encourage you, you know, never quit no matter what you're going through. There's always going to be challenges.

There's always, they're going to be hard. It's not going to be easy. You know, sometimes you're going to want to quit. The voice in your head will tell you to quit, but don't, you know, because it's always worth fighting for your dreams till the end, no matter what, then you're just going to live your life and saying, Oh, I wish, I wish I didn't quit.

I wish I, you know, I kept doing it. So I just want you to share your story your story is inspiring. So well, I have like two minutes. Well, I also, I was born in Ukraine and, you know, I moved to this country, um, you know, searching for American dream and, uh, you know, I was taught, go to school, get a good grades, get, you know, education.

That's the only way you're going to make it in life. And when I get exposed to this industry, I just, you know, I got around people who thought different and, uh, you know, I, I just knew that it was possible for them would be possible for me. So about what, two years, 2013, I sold everything I owned. I sold my car just so I can get all in and committed because I saw the vision.

And just within 30 days, my life changed within 30 days. I created my first five figure month and, you know, it's been up and down, you know, and we, we had our, we had our ups and downs and like, he actually created six figure income. So for all this time, yep. So, you know, anything is possible.

Just gotta keep pushing. If you're going through whatever it is keep going, because you know what, there, there is a light at the end of the tunnel. And that's all I can say. I love you.

Oh, and my, my slides came in. So how do I use it? I just wanted to show some pictures. Okay.

So here's just, we just recently, we've been crashing real laser birds. Here's, I just wanted to show you the screenshot. We just crossed the last 30 days over 10,000. We make like just 46 cells, right?

All you need, look, we'll make just 17 basic cells, collato, right? And it's $10,000. So you don't need that many people to create, you know, like income. All you need is just the right strategy.

Generate leads daily. Leads, it's just, it's, it's a blood of your business. So if you generate leads daily, then you connect with your leads and just scale up your results, guys. Like don't, don't repeat the mistakes.

Stay consistent because, you know, if you're having little success and then you said, oh, I'm just, I'm having the success. I'm going to get this and that. Don't do it. Reinvest your, reinvest your money in your business and just scale up, scale up.

And never stop doing what's working for you right now. And here's the screenshot. Look, if you can see this was one year ago, September 21st, right? 2014.

It was $21 on my bank account. So I wasn't lying. I was actually here at the event. We were actually, I was actually sleeping in the closet.

I remember that. So yeah, whatever it takes. And yeah, I just already like, I already shared my story. So I guess.

It was too late. Just never, just never quit, guys. Never quit. Ladies and gentlemen, Paulina and Michael.

Thank you. All right, everybody. Last one here. Now, this next presenter, this next rising star is Paulina.

Paulina. Paulina. Paulina is somebody who has always got a genuine heart, always been willing to help out. He's always been positive.

You know, he hits me up. Hey, man, what about this? What about this? Offering ideas.

And, you know, Chad is awesome. He's just all around awesome. You guys all know him. You've seen him on the rising star panel.

He's really had a lot of success coming on. And I really feel like, you know, he's finally started to really come into his own. And I see him, you know, before he used to kind of go off and think about, oh, and I'd be like, no, Chad, focus. Do this.

And now I see him, like, I see him and I see this look in his eye. This look in his eye. And he's like, locked in. And so it is an honor to be able to bring up and see the transformation of Chad Oxtad.

Give it up. We'll get the rest in a second. Who thought Paulina did awesome? Who thinks that if you could be more confident in your marketing and your message that you could have more success?

We'll get to that, right? So it's funny. And we might have to get to the story. So that closet Paulina was sleeping in was actually my closet.

So think of how awesome. That was one year ago, right? One year ago from sleeping in a closet to being up here. Who understands that that could be you?

Come on. I need participation in this one. All right. So my first day of my senior year of high school was intense, to say the least, and tragic.

I'm hanging out with some friends at these girls' house in this other city kind of close to my house, about 15 minutes. And there's no reason for me to be in this girl's car, right? This was before everybody had cell phones, like, on you at every second. I look way younger, right?

If you guys know how old I am. We'll get to that. So we go back to this girl's car, and she had her cell phone in the car, and she had all these missed calls from some number, and we looked at it, and it's my home number. And we call back.

Who listened to my Empower Hour call? Okay. So not too many. Good.

We call back. And my grandma picks up the phone, and she's like, Chad, your dad has had a heart attack, and he's on his way to Wyandotte Hospital. And she said, don't speed. Don't go fast.

Right? Do you think that I listened? No. Right.

So as I'm driving 90 miles per hour to go see basically what happened. I don't know what happens at this time. So who believes that you're going as fast as you possibly could with your business right now? Probably not too many, right?

Who could go faster in your business right now? Who thinks if it's a life or death situation on the other end, like, if you could went faster, would you go faster if you felt it was more life or death? Right? Like, if it was a life or death situation.

That you would maybe take more action, go faster in your business? Good. So I'm driving 90 miles per hour to the hospital, and I get there, and I realize my dad had already passed away. So my dad drove a truck, and he didn't make much money, like, good money for our area, but the only time I ever heard my parents fight was about money, right?

And I'm going to do an exercise. So we talked about confidence earlier. I'm going to do an exercise that's going to help you be more confident. Because one of the reasons that, do you think that, like, if you were more confident, you'd go faster in your business?

That you'd take more action? Yes? Only a couple? Really?

More? Anybody over here? Anybody? All right, good.

So I get there. He'd already passed away. And I realize at that moment that, or actually later on, I kind of, I figured this out, that after that, you, who believes that you can die not taking chances in your life? Not living your dream?

So what's holding you back? Right? What's keeping you from going faster? What's keeping you from treating your business?

What's keeping you from doing things urgently? Right? Do you think that if you, because Polina's a great example. They got on it, right?

After that event, they started, there was an urgency in their marketing. There was an urgency. I believe she did a video challenge that did, like, a thousand videos in, like, a day or something. It was completely ridiculous.

It was like this, if anybody saw that, that was just, like, I watched it. I go, I had to start hiding her. I'm like, I can't handle all these. No, I'm just kidding.

So I want to walk you guys through a visualization to create more confidence. So why don't we do this? Why don't we stand up? Right now, I want you to imagine the time that you've been more confident in your life ever.

A time that maybe you've had success in your life. A time that you felt bullied. Bulletproof. It's funny.

Tracy is totally, like, seven-figure earner in it. And there are some of you that are not. That are not participating. The people that participate, that are in it, that are urgent, that take action, that actually implement things, are the ones that have success.

Does everybody realize that? I've paid a shit ton of money for mentoring, coaching. For. People that have made, like, $200 million and all this stuff, right?

And one of the things that I've realized that every single one of these people that I've worked with, and they're different people from all, like, all different kind of industries, that as soon as they get an idea or something pops up in their mind, they implement. They take action on that. So if you're here and you're just like, it's kind of there, whatever, I'll take action when I get home, you lost. You already, you already lost.

You're done. You're out of the game. Right? The winners, the people that are really going to have success are the ones that are in the room taking action on it.

You're like, how can I actually make this actionable in my business? Okay. So imagine the most confident moment in your life that you've ever had, right? Imagine right now.

You got it? Raise the hands if you got it. Okay, good. Now I want you to imagine a color that's going to be associated with that feeling, that confidence.

You got it? Hands up if you got it. Cool. You got that color.

Now what I want you to do is I want you to imagine it expanding like it's an energy field throughout this whole room. It's going to expand throughout the whole room. And then we're going to actually take it and we're going to expand it throughout the whole hotel. And then it's going to expand all of Orlando and all of Florida and all of the United States.

I want you to expand that energy field all throughout the whole United States and now all of North America. And it's going to expand all of North America. Now I want you to expand it and you're going to take your hands and you're going to start up here and then you're going to take that energy field. Everybody doing it?

And spread it all around the world. Right? And now you're going to bring it into back. Condense it down into this energy field that's so strong right here in your hands.

And it's like a ball. It's like what Justin was doing, that chi ball. And it's going to be so powerful. And now what I want you to do, that ball wants to move.

It wants to move. It's going to be spinning in a direction. I don't know what direction that is. I want you to spin it faster and faster and faster.

Now, what I want you to do is take that hand and do up, bring it back up and back around and then spin faster and faster and faster now up and spin and faster and faster and now up and spin. How do you guys feel right now? Do you feel amazing? Do you feel that you could go out there and conquer your business?

Do you feel that you are unstoppable right now? Is there anything stopping you right now to go out and make a six-figure income in the next year besides the income disclosure? No guarantees. So I want you guys to go right now and take that feeling.

I want you not just to do it right now. I want you to take this and I want you to run with it. Every time you do a video, every time you do a post on Facebook, anytime you write a blog, you get this feeling so strong and embedded back into your soul. And your life, your business, your everything will change.

You'll go out into the world and dominate. You ready for that? And zero. Fuck.

I don't know how I got that all in in ten minutes. All right, thank you. I'm going to start grabbing this money. What is that fucking?

Chad Oxtad, everybody. Did he really just take those dollar bills? So. Quick recap.

Have we had an amazing day or what? You feel it, don't you? So. Amazing morning.

Amazing afternoon. Cool skit at the beginning. Set the stage. That was cool, wasn't it?

We're going to do more of that. And so. Y'all hungry? Yeah, so am I.

So it is dinner time. And just for all of you. Top 200 meeting. Quick housekeeping.

Pelican room. For those of you in the top 200, you have to have your top 200 lanyard. And we will let you in the room. Top 200 dinner.

And then quick homework for all of you. This is the cool part. Meet three new people. Some of you are going to go, I hate homework.

I know a lot of us didn't want to do homework when we were kids. But this is a chance for you to see and look into the eyes of others and find out what's unique about them. And then you can tell and share what's unique about you. And what makes you unique.

And your unique talents and gifts. That you're going to recognize and realize. And bring out in your blog posts and all of your marketing. Right?

Okay. So three new people. Meet three new people. Find out what's unique about them.

And then we'll be back in the room at 8 p.m. Got it? What time are we back? 8 p.m.

On that. One, two, three. Bye. All right.

We'll see everybody at 8.