The Three-Step System That Turns A Fired-Up Woman Into A Leader Who Stays That Way

You already know the pattern. A woman on your team shows up to a training or an event, gets fired up, hugs three strangers, promises herself this is the year everything changes, then flies home to an empty inbox and a kitchen that needs cleaning. Two weeks later she’s quiet again in the group chat. The energy didn’t fail her. Nothing was built around her to catch it.

Layla Black spent years watching that exact cycle repeat, first in another network marketing company, then inside her own downline. She didn’t try to fix it with more hype. She built a specific, repeatable system for working with women, and she’d been running it inside Empower Network for four years by the time she got back on stage after having two babies back to back. Her question to the room wasn’t rhetorical: everyone in that building had access to the same training, the same seven-figure mentoring, the same tools. So why did some teams of women thrive while others quietly stalled out?

Why does a weekend of motivation always fizzle out once she’s home alone?

Because motivation was never the missing piece. Structure was. Layla’s answer starts with what she calls community: a specific, judgment-free space where women can show up as they actually are before they’re expected to perform as leaders. For her team that meant a Facebook group she built from scratch and a 21-day video challenge inside it, where women who had never once turned on a camera started recording themselves daily because everyone around them was doing the same thing at the same time. Nobody was polished. Nobody needed to be. The point wasn’t the content of the videos. It was that showing up stopped being a solo act.

Her full framework runs in three stages, and she’s blunt that skipping one breaks the other two:

• Community: a safe, judgment-free space, whether that’s a Facebook group, a live breakfast, a mastermind, or a weekly hangout with a handful of people.
• Catalyst: stepping back so the women inside that community become the teachers, not just the students.
• Collaboration: connecting those newly confident leaders with each other so they build something together instead of competing.

What happens the moment you hand her the microphone instead of the training?

This is the step most sponsors skip, because it means giving up the stage. Layla talks about a woman named Muriel, who had been in Empower Network for roughly a year and hadn’t done anything with it. She was lost and didn’t know what to do next. Layla brought her into the women’s community and let her speak on the calls instead of just listening to them. Other women started telling Muriel her story was moving them to take action. That single shift, from consumer to contributor, is where the internal change actually happens. As Layla puts it: “She found her inner power because I allowed her to become that catalyst.” The mechanism isn’t complicated. It’s removing yourself as the only voice in the room.

Why do rooms full of women so often turn into quiet competition instead of support?

Layla is direct about this, because she lived it long before she built anything. She describes struggling her whole life to connect with groups of women, always comparing, always feeling like she wasn’t as pretty, as cool, as connected as the next woman in the room. She jokes that she was the girl whose only friends arrived by mail every month in a book series. That comparison trap is the real challenge standing between most teams and the momentum they’re chasing, and it doesn’t dissolve on its own. It only breaks once community and catalyst are already in place, because a woman who has found her own voice stops needing to compete for validation from someone else’s.

The proof of that, for Layla, was collaborative rather than competitive by design. She put together a book with ten women from Australia, Papua New Guinea, the United States, and Canada, each writing one chapter, each sharing a piece of their own story. Nobody had to carry it alone, and nobody had to out-write anyone else to be included.

What does it look like when a woman on your team stops needing anyone’s approval?

Layla reads a line that reframes the entire goal of the work.

The woman who does not require validation from anyone is the most feared individual on the planet.

She admits she spent most of her own life chasing that validation, first from parents and teachers, later from a company culture that dictated how she should look and dress. What changed wasn’t the audience she was performing for. It was that she stopped performing and started building the community, the catalysts, and the collaborations that let other women do the same. That’s the ultimate benefit underneath all three steps: not a bigger check, but a woman who no longer needs anyone’s permission to lead.

The full session goes further into how she structures these calls and coaches new catalysts through their first few weeks. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Because I have a great business partner I've known for five years. Operating is only one thing. Just because I know how to drive a car doesn't mean I know where I'm going. I can stay in the lane.

I can check my lights. I have my seatbelt on. I know how to turn it on. But I still have no where, shape, or form where I'm going.

I need Nav. I need Waze. I need Google Maps. I need Siri to tell me how to get to the grocery store.

Because I need directions. This is why I'm going to bring up a specialist on how she goes into a specific niche on how she talks to people using frameworks, using tools, so that she spends more time connecting than trying to recreate the wheel, right? So I'm going to do, guys, to introduce Layla Black, one of our newest, very soon, million-dollar earners. She is crushing it.

Go ahead and give it to Layla Black. Here you go. Here you go. Here you go.

Here you go. Here you go. Here you go. Here you go.

Here you go. Thank you. So thanks so much, guys. You're awesome.

You're awesome. So who here wants to know how to speak female? Right? Lauren said last night, I don't speak female, but I find women that do.

So one of the areas that I have focused on, that I have really zeroed in on, is women. Why? You might notice. I am one.

But before I do that, I want to talk to you about a couple of things. Before I get to what I want to share with you guys today, I'm going to give you a three-step formula to effortlessly attract the right kind of women into your team, easily inspire women, and more importantly, keep them inspired, right? Because who here gets all jazzed up, and then you go home, and then it fizzles out, right? I want you to keep them inspired.

Number three, systematically create top-producing women in your team. Who wants to learn this? Let me hear you say, I. Okay.

So before I get to that, though, I want to talk a little bit about Empower Network. Because as you know, I've been on a little baby vacation. I don't know if you'd call it a vacation, because it's been crazy. But for the last two years, I've been making babies.

And so I've been thinking a lot about Empower. Because as you know, I get pitched everything, every day. The latest. Systems, the newest blogs, the newest trainings, the newest companies and products.

I see it all. So why, after how many years has it been? Four years? Four years, am I still all Empower Network?

What is it about Empower Network? What is the difference? Ask yourself this right now. What's the difference between being successful and being a failure?

A lot of people think it's the information, right? It can't be the information. Because let me see a show of hands again. Who here is all in?

Okay. So we all have the same seven-figure mentoring. All have the same information. So what's different?

I love it. I love that you guys are shouting stuff out. That's amazing. So I thought about this, and I was thinking about it last night after Dave was on stage.

And it's that, it's something different. Because if it was information. If it was online. If it was an online marketing system, if it was a blog, there's lots of those out there, right?

So what makes Empower Network different? What makes it a success? It's that, that unmeasurable something, right? That intangible, exactly.

Dave Wood said it last night, and it hit me like a brick wall, it's heart, it's heart. Why are we called Empower Network? Why are we different? Every other company that tried to copy what we do.

Because we empower people. We don't just give them the information. We give them the belief, the conviction, the strength, that they have value. They live empowered.

Now, empower a woman. Then it gets crazy, right? Look out. So, on my baby vacation, I read a quote, and it said, The secret of our culture, is not to have a baby, but to have a child.

The secret of our culture, is not to have a baby, but to have a child. The secret of our culture, is not to have a child. The secret of our culture, is not the birth. It's not that birth is painful.

But it's that women are strong. We are strong. So, I want to share with you my three step formula. Three Cs to creating powerful women.

And it's simple stuff, guys. But I've mastered it. And I've done it over, and over again. Number one is community.

This allows women to feel safe. To feel relaxed. To be their true being. self, creating a community, creating a Facebook group, creating a place where women can go to be together without judgment, with support and encouragement, and really allow their true potential to be expressed.

So creating a community. What did we do? We have a Facebook group. I created a Facebook group of amazing women, super women.

You're amazing. Shout out to all the ladies on the live stream. And we put together this 21-day video challenge. So we had all these women in this Facebook group cutting videos every single day, supporting each other.

Some of these women had never cut the camera on before, but they felt safe. They felt supported and encouraged. They were doing it together. There was community.

So that's step number one. Step number two, catalyst. Allowing women to become… Once you have this awesome community, allowing women to take over that space, to become the catalyst for change in other women.

This is something that… It's not about me. Super women, my Facebook group. It's not about me.

It's not about me on the webinars doing training every week. It's not about me on the calls, you know, speaking power into people every single day. I've created a place where women can step up and they become the teachers within the group. They inspire other women to follow in their footsteps.

They become the catalysts for change. And I think about that, and there's a couple people that I think of in particular. If you have seen Muriel and Dirk around, they're the ones with the giant cheesy grins on their face because they're just so happy to be here. They're like on fire.

They're ready. They're about to burst. And when I first met her at a breakfast, one of our live events for the Women Empowerment, she was in… Empower for, I think, a year.

Hadn't done anything. She didn't know what to do. She was lost. So I brought her into the women's community, and I allowed her to start training.

I allowed her to speak on our calls. And suddenly, she started to get all this feedback from women saying, oh, my gosh, your story's inspiring me. I'm going to do something. You've made me change.

You've made me go out there and take action. I feel the same way. And how did that make Muriel feel? Power.

Powerful. Right? She found her inner power because I allowed her to become that catalyst. I created the space for her to help other women.

So number two, the catalyst. Number three, and this will only happen, this will only happen once you have the first two in place, when you've created that community, when you've allowed women to become the teachers. They have this power about them. You will start to attract women who want to work together.

They will have this power to actually connect. In my whole life, I struggled with big groups of women because it was always trying to one-up each other or competing or comparing, or I'm not as good as her, or I'm not as beautiful as her. I'm not as cool as her. She has way more friends.

Tell me about it. I was a nerd. I was talking about this story the other day. But I was the girl who was actually a member of the baby-sitters club.

They were my only friends. They would come three books every month in the mail. And I had this dream to be with a female babysitter. dream that, you know, I really wanted those girlfriends, but they were just in books because I was a nerd.

So I know what it's like not to be able to connect with women, but usually the reason that that happens is because we've got so much baggage that we're carrying around. We're projecting out into our reality. So when you can create this community where women are growing, they're finding their own power, they're finding their own voice, they're understanding their value, then you don't have all this catty competition. You know, we just lift each other up.

And that's what Empower Network is all about. It's not about competing with each other. It's about seeing the potential in someone, seeing the value before they even see it, and showing them the way, and cheering for them on the way up. I hear my baby in the back.

It's like this mommy instinct, right? So you create collaboration. I just wrote my first book. Thank you.

It's a collaborative piece from 10 women all around the world, from Australia, Papua New Guinea, United States, Canada, all sharing their story to power. It's called Power. Good name, right? And it's a collaborative work.

And this book, it wasn't hard. I only had to write one chapter. Who can't do that, right? Find people to collaborate with, creating power from all different angles.

And then you're able to, you know, you're able to connect with people that maybe I couldn't connect with. But someone in my book is able to resonate with. So let's go through this one more time. And then I'm going to finish up because I only got a couple minutes.

Actually, can we reverse? Yeah, we can. See, red and green button. They said I couldn't figure it out.

Number one is community, creating a community, creating a safe place, a Facebook group, a live event, a breakfast, a mastermind, even, you know, getting together with six women on a hangout that you do every single week, like Sarita did with her mompreneurs. Every single week, you create that community, that safe environment. Then you allow women to become the catalysts. I remove myself and I give them the stage.

I give them the microphone. I let them be the trainers. I let them be the speakers. And they start to feel that power.

Within them. And then last, you get women to collaborate. And then when we collaborate and we see this connection that we have, we start to recognize the value in other women around us. We start to learn from each other.

That is when you will create powerful women. And guys, I know you're thinking, well, what's in it for me? I will tell you, if you, would you not, who here wants a Tracy Walker on their team? Yes, that girl is on fire.

I have a quote here. This was from Chicago. Anybody, was anybody in Chicago? Yeah, Chicago is awesome.

The woman who does not require validation from anyone is the most feared individual on the planet. All my life, I was looking for validation. All my life, I was trying to please somebody else. My parents, my teachers, what I thought I should be.

And it wasn't until I was an employee of the network. Even in the network marketing industry when I was, you know, like a, I won't say what company, but I was a leader in another company and, you know, it was all about what you had to be. You had to look a certain way, you had to walk a certain way. You had to wear certain clothes.

You had to wear this ugly jacket. You know, all this, all this stuff. Empower Network, I think I've been up here in capes. I've been up here in combat boots.

I wore a dress today because I've been working out. but it doesn't matter. You know, you can be who you are. You don't need that validation.

It comes from right here, and when you teach women that, when you teach men that, when you teach anyone that, that's when you really see those ripple effects start to impact. So I think that's it for me. I want to leave you with one thought, because I see the clock going down, and they said, end it with one, two, three, fight, but I want you to stand up right now, because I want you to really think about what that word fight means to you. I want you to really think about how you're going to leave this room, and you're going to take that fight with you.

It's not just a word that you say, one, two, three, fight. What does it mean to you? What is that fight? What are you fighting for?

And when you raise your fist up into the sky, and you shout it. It comes from right here, right here in your gut. You say it loud. Any other time, when you leave this room, and you walk home, and, or you don't walk home, you fly home, or you drive home.

It would take a long time to walk home, and you get to those moments where, you know, you're confused, you're lost, you feel alone. Remember right now. Remember this moment. Remember why you're fighting.

Remember what that fight means to you, and remember all of these people around you that are right there with you. Ready? One, two, three, fight! Oh, that felt good.

Let's do it one more time. I can't go. I can't go. We got to do it one more time.

One, two, three, fight! Yes. Okay. Thank you, guys.

Layla Black, signing out. Good job.