You Don’t Need to Know HTML to Build a Landing Page That Converts

You’ve got the hook. You understand the psychology behind the lead magnet. You know exactly what headline should be sitting on the page. And then you stall out, because somebody has to actually build the thing, and you’ve never touched HTML in your life. Vic Strizheus says that’s the exact point where a lot of people quit before they ever start, convinced that a professional-looking landing page requires a skill they don’t have. This session is him closing that gap.

What if you don’t know how to code a single line of HTML?

Vic is upfront that he can’t either. He doesn’t design, he doesn’t code, and he still builds landing pages whenever he needs one. His point isn’t that you should learn to code. It’s that the skill was never the bottleneck. There are two paths around it, and neither one requires you to become technical.

The first path is hiring someone else to build it. He points to freelance marketplaces where the available talent is not small. On one site alone he counts well over a hundred thousand web designers listed, and on another, over two hundred thousand. That’s not a scarcity problem. It’s a matter of picking the right person and paying them the right way.

Should you pay a freelancer by the hour or by the project?

By the project, every time, according to Vic. Paying hourly means you’re exposed if the work drags out longer than it should. Paying per completed project means you know the exact cost going in, and the freelancer is motivated to finish rather than stretch the clock. He also pushes back on the instinct to hire the cheapest bidder available. Spending a little more for someone genuinely good, he argues, buys you a page with a higher perceived value, which matters when that page is the first impression a visitor gets of your entire business.

• Hire based on a completed project, not an hourly rate, so the cost is fixed before work begins.
• Don’t default to the cheapest bidder. A page that looks a little better earns more trust before a word gets read.
• You don’t need to become a designer. You need to become good at directing one.

Which tool should you use if you’d rather build it yourself?

For anyone who wants to skip freelancers entirely, Vic runs through the point-and-click tools he actually uses. ELPP, included as a bonus with this course, lets you host the page on your own domain instead of depending on someone else’s server. LeadPages is a paid monthly service he says is genuinely good if you want a dedicated landing page builder. Megaphone is another one he uses personally. And Kajabi goes further than any of them, a full platform for building out launch funnels rather than just a single capture page, useful once your business outgrows a single opt-in form.

you don’t have to be a technical geek

That line is the whole message of this session. Vic isn’t selling a shortcut, he’s removing an excuse. As he puts it elsewhere in the training, the entire point is to let somebody else handle the technical execution so “you’re the idea guy behind your business”. Whether that somebody is a freelancer you hire per project or a piece of software that does the heavy lifting for you, the actual page gets built either way. What doesn’t get built is the thing in your head telling you that you’re not qualified to have a landing page yet.

What has to happen before any of these tools are useful?

A landing page by itself doesn’t do anything. Once someone lands on it and opts in, that email address has to go somewhere, which is why Vic sets up the next session around autoresponders and web forms, the piece that actually connects a page you just built to a list you can email later. Skip that step and a beautifully designed page just collects names that go nowhere.

Vic treats this the way he treats every other part of the course, breaking it down piece by piece so there’s no point where you’re stuck guessing what to do next. Pick a path, hire it out or build it yourself with a tool built for exactly this, and move on to hooking it up to an actual list.

Vic walks through each of these tools hands-on in the coming sessions, showing exactly how to set one up from scratch. Watch the full session free when you Create your free account.

The full session transcript follows below.

Transcript

All right you know what if you're someone who is new maybe you're just getting started here um. I'm not sure if anybody actually took the time to show you how do you actually create a landing page right? Um and so what I wanted to do is I wanted to cover this just in case because I know there's you know. A lot of people who are just getting started you know. Maybe you have never created your own landing page out there by yourself before uh.

And the process is actually really really simple believe it or not you know. You don't have to be a technical geek you know. To do this kind of stuff uh you can do this uh. Without any html knowledge without any coding or design you know. Skills or anything like listen I don't even know how to code a web page you know.

I don't know how to design stuff but I can create an awesome looking landing pages anytime I want for any offer I want okay? So what I figured we'll do is you know. As you're learning about all these different strategies and psychological triggers and and targeting and you know. And how to do this all um that would increase and really position you and allow you to create you know. High opt-in rate right as you're driving traffic that stuff is important but of course you need to know how to create a landing page so that you can drive traffic there right?

So there's different ways you can go about creating a landing page well first of all if you know how to do it yourself of course you can do it yourself all right? Uh if you would like to hire somebody to do it for you okay? You can go to let me just kind of give you a couple uh. You know couple three recommend recommended sites that are pretty popular out there right? That you can go check out and um one of them is odesk so if you just go to odesk.com okay?

You can hire pretty much any talent over here right? You can hire web designers let's say if you go to odesk you go hire freelancers you know. Just create an account sign up listen you can hire you know. Web design okay just put a keyword here web design and there is you know. There's a lot of people here my friend there is a lot of people okay?

There's a lot of folks there's five pages of just web designers okay? Uh um I guess that's a that's a score but look at that a hundred and seven thousand nine hundred and twenty freelancers waiting for your business okay? Is that cool if you want to to create the you know. Web page if you want to code a web page you can go here you can hire somebody now I'll give you a tip though uh. Because I do work with um you know I do work with people from odesk I I actually personally uh.

Do hire people off of old desk myself for different projects if I need it um. Is that look if you're going to hire somebody okay? You can either be cheap and get cheap results right? Or you can spend some extra money right and get somebody who's really really good and that will create high you know. Perceived value or stuff that would have a high perceived value for you when it comes to your business when it comes to your stuff right?

Landing pages you know projects you can hire pretty much anybody you want to hire but if you're going to hire somebody to do your web work right? Whether it's especially design work right I would actually spend a few a few extra bucks and hire somebody who is actually really really good except uh. Instead of just somebody who is just average right? To save myself you know a dollar or two per hour okay? That's tip number two okay so let's go on to the next one number one tip number two is if you're gonna hire somebody I would typically hire them and I recommend that you hire them based on a per project rate so instead of you paying them per hour okay?

You pay them per project completed so that way you know. Exactly how much the project is gonna cost you you know. And then if they you know if they drag out their time you're not paying for their time right? You're paying for a completed project so that's what I'd recommend you do so all desks is one of the sites you can go to another one is pretty good is guru.com okay? Just go guru.com same kind of stuff right you just search for a keyword you know.

That you need you can find somebody to do called your website to this I pretty much anything you want okay? You can go to a lens as well you land is pretty cool too you know. They have look at that one hundred sixty three thousand designers that's crazy two hundred and sixty three thousand designers that's crazy two hundred and sixty three thousand designers that's crazy two hundred and sixty three thousand designers that's crazy two 245 writers like if you want somebody to write your your you know. Your articles for you or something that right if you want somebody to actually market your stuff for you you know. 52,000 marketers mobile developers 27,000 programmers two hundred twenty one thousand so there is enough talent my friend listen you don't you just focus on what you're good at you just focus on learning the strategies you can you just focus on and you know.

Improving the the you know the optimizing your stuff and getting your business to the next level okay? You're the idea guy behind your business okay and all this technical stuff just let somebody else handle it for you okay? That's what that's that's another way of doing it a third way of doing it is you can actually use tools okay? You can use a tool like excuse me like you know. The ELPP which if you got this as one of the bonuses when you purchased internet traffic formula then it's available for you okay?

You can use this tool the cool thing about ELPP is it allows you to actually host your landing page on your hosting account okay? Your domain your hosting account so that you don't depend on anybody else you're not sharing it with anybody else and you can create some pretty cool looking landing pages there okay? I'm gonna walk you through how to use each one of these in the coming videos another pretty cool one it's pretty popular too is leadpages.net now this service is paid and I believe it's a really good service I don't know how much it is like forty seven or sixty seven bucks a month or something like that to get this if you want to use that that's pretty good too another one I use this one as well myself it's it's it's called megaphone okay?

Megaphone app com I actually going to post links below the video when I talk about those that's a pretty good one too and then another one that you can use that I also personally use is Kajabi now Kajabi is is more than than just a landing page creator it's it's the entire platform builder so you know. It's got you know the portals you can build launch funnels with this you can do a whole lot more than just create landing pages so you may or may not need kajabi but either leadpages you know. ELPP leadpages or megaphone between these two these three you're gonna be well taken care of all right? Now before we start before I start showing you how to use each one of these tools and yes I'm gonna actually walk you through and show you how to use each one of those so again I told you listen I told you there's gonna be no room for confusion for you right?

I want to be I want to take this to the level to like nobody else would take it to you know. I really want to break this down for you and I think you know if you're someone who who needs that special attention I think you will appreciate the fact that I will really really keep it simple for you so that you know. I'm not gonna leave you hanging with anything okay? And same same thing when it comes to traffic same thing when it comes to you you know. Conversion mastery when we get to that to the you know.

By the end of the course this is the type of this is the type of coaching that you can expect from me my friend and I hope that you know. You appreciate that let me know you know if there was comments is you know. Somewhere on this page or if you know there is a way for you to communicate with me let me know I would actually like to to get some feedback from you on what you think about this and and see you next time and then I'll see you in the next video this style of my coaching all right? So but before we can create our cool looking landing pages you know what we need to discuss let's address this thing called autoresponders and web forms okay? Because when somebody goes to your landing page they will need to obtain right?

And when they obtain well that app needs to go to somewhere and so it go it's going to go to an autoresponder so I'm going to show you how to set up um. An autoresponder okay how to you know create a list and how to uh. Create web forms so that later on we can link them to the you know. To our landing pages we're going to be creating okay? With that being said all right that's uh pretty much it for this video just kind of give you a brief overview of what's out there when it comes to creating landing pages and then uh.

Starting with next video let's go ahead and dive into autoresponders and then we're going to go through different tools creating some of them landing pages together we'll see you in the next video.