This Is the Bridge Page Vic Strizheus Builds Instead of a Thank-You Page
Somebody opts in on your landing page. They type their name, their email, they hit submit and hand you both. Then what do they actually see? A flat little box that says thanks for subscribing, we’ll be in touch. No face. No voice. Nothing that tells them who just got their information or why they should keep paying attention. They close the tab and forget you by the time they check their inbox.
That’s the exact leak Vic Strizheus stopped to fix during the very first live coaching call for his Internet Traffic Formula students, right after walking more than a thousand people through bonuses, rotators, and hosting setup. Someone in the chat asked about thank-you pages. His answer turned into the most useful few minutes of the whole session.
What’s actually wrong with a plain thank-you page?
Most marketers treat the page after opt-in as an afterthought, a formality the software spits out automatically. Vic doesn’t build it that way, and he says so plainly when someone asks him for one.
As Vic Strizheus puts it, “I don’t want it to be like a stationary, well thank you for subscribing or something like that. What’s the point?”
The point, in his framing, is that this page sits at the exact moment someone has just trusted you enough to hand over contact information. That’s a warm second. Waste it on a static confirmation message and you’ve thrown away the one moment in the whole funnel where the prospect is leaning in, waiting to see who you are.
How do you pre-frame a cold prospect before they ever see your offer?
Vic explains the mechanism with a movie. Tell a friend a new release is incredible before they buy a ticket, and they walk into the theater already leaning toward loving it. Tell them it’s terrible, and they walk in looking for reasons to agree. Nobody actually sees a film cold. Somebody always frames it first.
That’s the job of what he calls a pre-frame page, or a bridge page, sitting between the opt-in and whatever offer comes next, whether that’s Empower Network or anything else you’re promoting. It isn’t the sales pitch. It’s the handshake before the pitch, the moment where a stranger becomes a person with a face and a voice, so the offer behind it lands differently than it would from a cold click.
- Keep the video short. Vic’s own rule is under a minute, ninety seconds at the outside.
- Give it exactly one job: get the click on the continue button, not the sale itself.
- Let them see your face and hear your voice before they see your offer, so you stop being a stranger.
- Look like you’re ready to be on camera before you hit record, not like you just rolled out of bed.
Is video required, or can you skip it?
He’s honest that this isn’t for everybody. If you’re stiff and uncomfortable in front of a camera, forcing a video bridge page can hurt you more than a plain page would. But he’s also blunt about the upside for anyone willing to push through the discomfort and get decent at it.
As Vic Strizheus puts it, “Video is not the future. It’s everything.”
His read on the room was that most of his competitors were too scared of the camera to ever attempt this, which meant anyone willing to practice, even badly at first, was already ahead of the pack simply by showing up on screen at all.
Why build the rough version instead of waiting for the perfect one?
Earlier in the same call, Vic had people stressing over domain propagation times and hosting setup, small technical stuff that had nothing to do with whether their business would actually work. His advice there is the same advice that applies to your first bridge page: stop waiting until it’s polished.
Imperfect action always beats perfect inaction
Your first pre-frame video won’t be smooth. You’ll fumble a line, look a little stiff, wish you’d said it differently. Publish it anyway. Watch what happens to the people who click through afterward, then make the next one better. A page sitting unfinished in a drafts folder does nothing for the leads arriving in your inbox right now.
The mechanism is simple enough to build this week: a face, a short story, one clear next step, and a state of mind that shows up on camera before the words even get said. What separates the marketers who use it from the ones still shipping a static thank-you page is the same thing that separates a cold click from a warm prospect, somebody decided to show up first.
The full session goes deeper into the exact setup Vic walks his students through, along with the split testing and traffic budget questions he answers live on the same call. Watch it in full, free, when you Create your free account.
The full session transcript follows below.
Transcript
And ladies and gentlemen, good morning, good afternoon to y'all. Good evening. How are you guys doing? My name is Vic, and I believe we are live.
Can you guys, okay, so I know there's like a 30-second delay here, so if you could do me a favor and let me know if you, as soon as you can see me, so I can take a look at this chat here, make sure that we're on, and then we are going to get cranking. Welcome, everybody. Man, oh, man, we got over 1,000 people on this line. Cool stuff.
Cool stuff. I'm excited to be here with you guys. Get used to this, because we're going to be hanging out for a while, you know, over the next, I think, seven, seven or eight, seven weeks, I believe, seven or eight weeks, and then we are going to, and then we are doing a master hangout, okay? By that time, I want my intention, okay, you guys can see me, okay, awesome, awesome, awesome.
Let me know if my sound is a little off or whatever, any feedback, just let me know, okay, because I'm excited. I literally just staring at the computer here and talking to the computer, right, but there's like 1,000 people listening. Okay, cool. Here's what we're going to do, all right, guys, so over the next eight weeks, it's going to be very casual, all right?
It's going to be very, it's going to be very hands-on type stuff, all right? I want you guys to be able to go through the modules that we release on Monday, and then hopefully, you know, you have enough time to kind of go through them. And then on Thursday, if you have any questions about them, and also, for some of the lessons, what I will do is I will expand. I'll take the Thursday coaching call, and I'm going to expand on, you know, and go into some advanced material of what I presented to you on Monday before.
Make sense? So this is kind of my idea, my agenda. I know we have a lot of people who are new who are just getting started, so I don't want to overwhelm you guys and overload you with information. In fact, if you are new to this whole thing, give me a quick I in the chat real quick.
If you are new, we've got 1,080 people here. If you are new, give me a, just type I in the chat so that, give me an idea of where we are, where we at. And also, be on the lookout because the format is going to change just a little bit, okay, as we move, and I think we can probably do this starting with the next week coaching call. I want you guys to be able to submit your questions.
I want you guys to be able to submit your questions ahead of time so that we can, you know, we can be more efficient and more effective during these calls, okay? So this first one, I wanted to kind of, you know, paint the picture and just kind of lay the foundation, show you guys some cool things here. And, okay, so yeah, a lot of people are new. Okay, cool.
I think you guys will appreciate, you know, how we're going to roll together over the next eight weeks or seven weeks. Okay. Here is. Here is a couple of things I wanted to cover tonight, okay?
And then we're going to get into Q&A. So don't ask me questions just yet because the chat is going like 100 miles an hour and, you know, it doesn't save a lot of the comments. They just disappear. So we'll have Q&A for sure tonight.
I'll be answering you guys' questions. Here are a couple of things I wanted to make sure that everybody is on the same page. First of all is bonuses, okay? So people were asking about bonuses, Vic, when do we get access to the bonuses?
And that's a good question. Okay. So there is one, two, three, four, there is five bonuses, okay, that were available to the early birds. And then we just said, you know what, we'll just, you know, let's just be super awesome and let's just have everybody, you know, have the bonuses.
And we gave, so basically if you're here, you're eligible to get all the bonuses. First bonus is the super agency, okay? People are, you know, asking about when do we get into the super agency. And that's where, you know, you will get a referral to a super agency, a traffic agency, and get your $1,000 membership fee waived for the super agency, okay?
So essentially that bonus alone is enough to offset your entire tuition for, you know, internet traffic formula, okay? You're welcome. That bonus, you will have access to that when you get introduced to the module that talks about the super agency. Which I believe is happening this coming Monday, okay?
So you will have that, again, I want it to be congruent with the training, okay? I don't want to give you access to that now and then you're jumping around everywhere and then you're like, you know, what's going on? You get confused. So when we talk about super agencies, when you get the concept, when you know exactly how they work, then we're getting, you know, we introduce you to that, we give you a referral, you go inside, you know, if you want to start ordering traffic, that's going to be available for you there, okay?
Again, that is coming up. You guys are the first group of students. Now, we're not taking anybody else, you know, ITF is closed. We had a really, really awesome launch.
You guys saw that and so we're not, you guys literally are the only ones that are going through this program. So if you're, you know, if you're only here live, great. You know, if you're watching this recorded, great. You know, either way.
You know, all this, all these calls will be recorded so you can come back and you can watch them later at any time you want, okay? So. So, super agency, you guys will get access to it next Monday, okay? That's your module, module three, okay?
Talking about super agencies. ELPP, all right? So, Easy Landing Page Pro. Now, guys, when it comes to capturing your leads, okay, there is different, there is different tools you can use out there, okay?
There is Megaphone, which is really awesome. I personally love Megaphone. There is Kajabi, that's a little bit for more advanced users, you know, if you want to be able to build, like, a portal around your business, if you want to build a membership site, I think Kajabi is one of the best probably out there, certainly probably the easiest to use. And there is Leadpages.net, right?
All of these services are paid, okay? And, you know, they're great. We also developed, started to develop Easy Landing Page Pro version two, and that allows you to create landing pages, really awesome ones too. And we've included this.
For free, okay? Now, that is available to you. Let me, let me do this here, one sec. Let me see if I can, if I can show you some things here.
Empower Network. I know some people are kind of confused. Where do I get my bonuses? I also got some really cool stuff to share with you guys tonight.
I think you'll like it. Okay, so when you log into your IT, or your Empower Network back office, right, and you go to Internet Traffic Formula, right? This is where you get your trainings. And by the way, if you don't know where to get your trainings, you just simply click on this arrow, right?
I know, simple stuff, yep. Thank you for the comments, by the way, guys. I appreciate y'all. We have a lot of people who are, you know, digging this kind of stuff.
I like it. Here is your Easy Landing Page Pro bonus, all right? You click it, you know, it's going to take you to Easy Landing Page Pro. And, you know, and this is where you, this is where you create your landing page.
Now, let me, let me kind of take a moment here to, to tell you a few things. Let me tell you a few things about Easy Landing Page Pro, okay? Now, this is currently integrating with, the thing is with landing pages is this, okay? With landing pages, most of those systems, okay, they will put you on a, except I believe, I believe, hold on, I think, I think Leadpages.net allows you to host them on your own server.
Most of the landing page services or systems out there, or software, certainly software, when you just buy a software, they put you on their domain, and, and you're kind of sharing domain with everybody else, okay? That's okay, unless somebody starts doing some shenanigans, and then that domain gets blacklisted, okay? When that domain gets blacklisted, you know, you won't be able to, let's say, if you're sending out emails with that domain. You know, in the, you are, you know, in the email, then, you know, if that URL is blacklisted, then your emails are going to go straight to the spam or junk folder, okay?
You don't want that to happen. So, one of the things that we wanted to do with ELPP is we said, look, let's just have people host it on their servers, and get a domain for them, for that, so that they can have full control over it, so there's nobody else sharing their stuff with them, right? And there is one thing that I see that some people are kind of a little bit confused about, right? What you need, now, currently, okay, currently, Easy Learning Page Pro works with GoDaddy and Name, well, you can actually get your domain from GoDaddy and Namecheap, that's, it doesn't matter, actually, where you get your domain from, but your hosting is the most important thing.
By the way, there is a tutorial video, if you just click this green button here, there is a tutorial video that's going to walk you through how to do that, but currently, to make it as simple as possible, I'm going to show you how to do that. I'm going to show you how to do that, but currently, to make it as simple as possible, and to eliminate as many of the support tickets as possible, at least for the time being, okay, it's integrated with, to work with HostGator as a hosting company. Now, if you don't have HostGator as, you know, as your host, you, there are others that might work, again, we just haven't listed them.
The thing with HostGator, and I'm not a techie, so I can't, you know, I won't be able to explain this to you, you know, 100% accurately, but I'm going to do, I'm going to try my best. Basically, there is, there is different setup and different, different backend, there is different ways how different hosting companies operate, okay, so when you create a landing page using a software like Easy Landing Page Pro, we did not want you to go and mess around with FTP and, you know, and uploading to your server, and heck, I don't even know how to do that myself, you know, so we wanted, I said, look, when we were developing this, I said, look, let's just make it so that people don't have to go and even log in.
to their, you know, to their hosting account, okay, let's just have the software do everything on the backend, you know, behind the scenes for them, and then they can just, you know, have this and then deal with this interface. So, HostGator is the easiest one to work with because they automatically update, like when you upload something here, it just automatically, magic happens in the, you know, behind the scenes and, and it's just the easiest, the smoothest one to work with, okay. There will be more and more of becoming available.
It will be integrating with more hosting companies out there. As for the time being, it's just HostGator. So, what you need is you need to just simply follow the instructions, folks. I'm not going to take too much time right now because there is a tutorial video.
Click this button right here. Just follow the instructions. It does take about 24 hours, you know, if you, if you have a brand new HostGator account, okay, and you have yourself a domain and you, you know, and you set your name servers from domain to your, to your hosting company. It takes.
You know, about 24 hours for it to propagate throughout the internet, okay, but once it's propagated, then your stuff is up and running, you know, and you can create landing pages in it, you know, anytime you want and, and unlimited, okay. So, there is, I, I kind of sense that some people are stressing out a little bit and I'd say don't, you know, don't stress out about, you know, the little thing. Guys, this is, this is minor stuff that, you know, you don't need to stress out over. Keep your energy focused.
On your business. Keep your energy focused on, you know, strategies and, and, and start mapping out. Start, you know, looking at different advertising, you know, what you learned on Monday, okay. Those two methods.
You just literally start, start doing something, okay. Something is better than nothing. You know, in, in perfect action always beats perfect inaction. You know, I love that quote.
You will probably never get things perfectly in the beginning from the very first try. And that's fine. You know, you will get better. As you go.
And the cool thing is nobody is going to take your, your login away from you, you know. You can come back to this later. You can, you know, you can go over it again. So, no stress, no sweat.
It all, it, it will all be fine, okay. Just, just follow the instructions. If you have any questions, send us support after you have followed the instructions, right, precisely in the videos, okay. Especially like ELPP, okay.
We're cool. Um. As of right now, Lewis is asking, do we have to use HostGator? As of right now, folks, um, I know for sure that, well, HostGator is, you know, integrates perfectly with ELPP, okay.
There is other ones that may work. I just, I'm not 100% positive. If they are set up the same in a back, you know, you know, behind the scenes as HostGator, if they process stuff at the same as HostGator, then yes. I think some of them have cPanels and some of them don't have cPanels.
I guess, something like that. Again, I don't, I don't know this kind of stuff. I just push buttons to make the landing page, boom, it gives me a URL and I, I'm a marketer, you know, I'm not a, I'm not a builder. So, but the, the, the idea is we want to integrate those with pretty much any hosting company out there, okay.
That's kind of the, the, the goal. So, there's going to be updates coming out and, of course, you guys get the free updates with that, okay. All right. So, workshop tickets, okay.
That's bonus number three is workshop tickets. If you guys been to Seattle, okay, we had a little, a little session there in Seattle, okay, for the ITF people, shared with you guys some ideas. There is other workshops coming up, okay. There is New Orleans coming up and there is Charlotte coming up.
And, you know, if you are here, you know, if you are watching this and there is still time for you to, you know, get to those events, I would say go for them, right. Get your tickets and, and get there, okay. What I'm going to do is I'm going to pop over to. To the, to those events myself and, you know, and I'll share with you guys what I'm doing, okay.
When it comes to traffic, we're going to have a session, I'll be sharing with you exactly what is working for me right now. And I do test a lot of stuff as of right now, even as of tonight. Today, about 2 p.m. Central Time, I had a campaign started, okay.
I started a campaign. Let me show you this. Let me show you guys this. You're going to.
You're going to like it. Alright, let's see. Where, where is that? Where is that?
I think it's. Oopsie. Alright. Firefox.
Where is my campaign? Office Autopilot. Okay. So, I'm, this is, I'm just using Office Autopilot for this.
Now, check this out. I per, I, I got, I got a campaign going for 20,000, for 20,000 clicks. Started out at 2 o'clock this afternoon. Now, as you can see, it's 8.17.
Okay? So, what is that, six hours? In six hours, look at that, I got 1,106 leads. Okay?
In six hours. Okay? And this is from, I'll show you. Okay?
From this this morning. And I'm, I'm going to, I'm going to, I'll show you. I'm going to show you this one. Okay?
This is the first one. This is the first one. This is the second one. This is the third.
This, this is the fourth. This is the fifth. This is the fifth. Okay?
Is this the last one? This is how we showed. Now, this is how we showed. Is this the last one?
This is, this is the… I'll show you this is from I'm right here right I'm tracking this is from I'm 2280 I'm unique clicks guy see this CN 20 K this campaign right here gang I created this yesterday as you can see right 49 2014 today's for 10 and I and I'm split testing between two different versions of landing pages here gang this one is converting it about 48 percent 49 percent or so almost 50 percent this one is slightly lower came but as you can see from 2800 in I 2200 I'm unique clicks right I already got see the CN 20 K right already got 1106 let's refresh and see if there is any more came 1100 and I'm see 1111 there's they're coming in look at that look at the time 818 818 right they're coming in multiples per minute can see that this car by the way this is what I'm doing here out for this particular campaign he is on I am on I am running I'm getting I'm getting traffic from a from a I'm I from an agency K which is something you guys will be introduced to I on Monday okay next week and again if you watching this recorded don't worry when you get the agency you know I'm I'm just testing different stuff guys all the time okay I'm testing split testing landing pages what's working I all that stuff in this you know that this is this is what I do you know so as I'm teaching you go back here to this I as I'm on images images talking to you from theory here right I'm actually doing stuff with you and what's really cool about you know what we're gonna do moving forward is I'm literally I you know I'm I'm I'm literally going to be showing you the latest stuff you know when you get to the workshop when you get to the I'm you know to the I'm ITF you know session I'm there I'm I'm I'm sharing with you the most current stuff that I've experienced you know what did I do to improve my conversions what it to improve my sales you know all that stuff I and I you know I think is going to be very very important for you so that's that you get is one of the bonus I and you know in in now in that so bonus number four is again group coaching every Thursday and then I'm I'm at the end of this I'm course we're gonna have is when I have group I a mastermind I get together okay so by that time here's the idea guys treat this training K what what I'm showing you take a look at that as a buffet K you might not resonate with a particular traffic source you know when I'm teaching you about you know on media by right maybe you like well this is a little bit over my head and I don't wanna go that route I don't really like backtracking I don't really like backtracking I don't really like backtracking I don't really like planners anyway is you know I'm just gonna keep it low on the do you know PPV CPB which again really really really awesome way to get traffic I if you know what you doing right again that modules coming up I believe next Monday as well along with the agencies and super agencies I so you guys are getting literally as far as the value this this training is going to be worth minimum I mean it literally if you put a real price tag on it I'll say at least ten thousand dollars okay on That's just for the training alone, not including all the bonuses you guys are getting.
So really take this and treat this as if you paid $10,000 for it. Why is it important? See, most people, if they get stuff for free or for low cost, they don't take it seriously. We take stuff for granted a lot.
We don't take – I mean, a lot of times we don't even value the fact that, at least consciously, the fact that, you know what, we can breathe clean air. We can have fresh drinking water. Somebody in Africa or some other third world countries, if they lack that kind of stuff, the value for fresh drinking water is – I mean, it's everything. It's their life.
And we, a lot of times, take it for granted. Same thing with business. The reason that people say, well, Vic, why don't you just give a lot of stuff away for free? I do.
But when it comes to training, when it comes to taking your game to the next level, you need to understand that people who pay the price, those people typically, statistically succeed far better and more often and bigger than people who just get everything for free or for near to nothing. Just know that. I never, ever, ever – when I joined Empower Network, I never asked for my membership to be waived. I never asked to get products for free.
When I buy a product, when I'm looking for – I was talking to one of the guys for rotators. I was looking for a good rotator. So I was talking to one of the vendors. There was Click Maximizer.
There was quality quick control. And this Click Maximizer guy, he's like, hey, dude, I'm going to set you up with a free account. I know who you are. You can – I mean, I want to build a relationship with you.
I'm like, no, man, I don't want it for free. I literally told him that. He's like, dude, you're weird. I said, yeah, I know.
But you know what? When you just get stuff for free all the time and when you take advantage of people all the time by just trying to take the route of least resistance, I think something happens that you can't explain. Something goes on behind the scenes to where it makes you less of a – it just – I don't know, man. I want to have that moral authority.
I don't – when I teach, when I talk to people. I talk about, hey, you've got to invest in yourself. I'm doing it. I started doing that when I was broke.
I continued doing it when I became a little bit successful and started to make a little bit of money. And guess what? I'm still doing it. I'm still paying my way.
And guys, if there's one recommendation I'll tell you and give you, and that is just don't try to get a free ride in life. Just don't. And you'll be – you'll get rewarded for it. Okay?
So yeah, that's that. As far as split testing goes, I want to talk to you about split testing, okay? I think there's a lot of people who are a little bit confused about split testing. Let's see.
Making sure you guys are with me. Okay. So let me cover some things that I've seen from some of the comments from people talking about. And that is – that is – you know, those are – you know, those are the – you know, importance for you guys to split test your stuff right the importance for you to to set it up correctly first of all you know if you haven't watched capture mastery definitely do that if there is one now when you're talking about traffic mastery part of the course right when we have those modules released to you on Monday and you know every Monday two modules you can kind of jump around with that stuff okay just pick and choose whatever you want when it comes to the very first foundational stuff that you got access to right away capture mastery that is not optional okay that is not something that you can just say okay I'm going to come back to it you know in in three months when I feel like it that stuff you need to go through first before you even dive into traffic okay if you do that I can promise you probably gonna have good results okay if you apply what I teach you there and one of the things that I talked about there is the importance of split testing and tracking your stuff okay so that you know which landing page is converting well which landing page is not converting well and I show you my setup process guys just you know don't take it don't ignore that okay go through it the let me see if there is a I want to see if there is capture mastery if there is a link for maybe it's in hold on okay traffic mastery that might be it you'll want traffic X okay okay so the corporate didn't put the link I'm gonna have them I'm gonna have them I'm gonna email them to do this but I talk about you know people were asking Vic what do you how do I rotate my stuff and and there is there is free rotators what I was able to do is I use a rotator called called quality click control and guys I'm not here to promote I'm not here to promote anything to you at all okay I am just I'm just here to to share with you what I do personally okay so I use this rotator and it's it's like 247 bucks you pay it one time you buy it if you if you want to do that if you don't want to do that there is I'm sure there's free ones out there you can try the problem with that is you know a lot of the free ones out there they're not they're not really really good good.
Certainly, they won't be able to handle 20,000 visitors if I send them. Plus, they show ads and all that stuff which I don't want to show on my page. What I was able to do is I contacted quality click control guys and I said, look, you're selling this rotator. I use it.
I like it. Here are different rotator links I have set up currently running. I say, look, there is an affiliate commission for when somebody promotes it. I don't care about making a buck by recommending your software.
I think it's cool and I think people will benefit from it if they want to for those people who obviously can afford to get it and use it. I say, why don't you just go ahead and waive the affiliate fee or the affiliate commission and give our people a discount just for Internet Traffic Formula. He agreed. He agreed to do that.
Let me see if I have a link for you. He actually created the discount. If you go to qualityclickcontrol.com. I know the site looks very amateur and pretty ugly but the software is actually pretty awesome.
He shows you the demo. He shows you the link. Click on it here. Get it now.
It's $247. If you go to qualityclickcontrol.com forward slash Vic, I believe you got it. He got this page right here. What you guys can do is you guys can get it for a discount for $157.
This is not an affiliate affiliate offer. There's no commissions to me or empower anybody. This is the lowest that he can do. He's got partners.
From 247, I got you hooked. You guys can get it for a discount, 157. If you want them to set up the entire thing for you, if you want them to host it for you, put it on your own domain and just do the entire thing. If you're like me, if you don't know how to install a software or a script on your page, just pay them an extra $30 and they'll do it for you.
They'll do it for you and you'll have a rotator just like mine, guys. The only reason I wanted to do this is, again, this is just for Internet Traffic Formula users. Folks, please do not share this with anybody. Just share it with me.
Just don't. It's just not right because these guys are in business obviously to make money and they created the software. It's worth at least, in my opinion, a couple thousand bucks because it's really, really good. It's robust.
I send a lot of traffic to it. It handles it with no hiccups. But just respect them. Respect the creators.
Respect the policies and just respect the offer. Can you guys do that? Let me make sure I can see you. Okay, all right.
Can you guys do that? Can you promise me that you will respect this offer? When you get that, you guys will contact them and they'll help you set up with domains and host it for you. Again, I don't know how that stuff works.
I don't care. All I know is that it works. Okay? Okay.
Cool. That's that. Now, what we are going to do is let's have a Q&A right now. What I want to do is spend 20, 30 minutes or so answering your questions, guys.
If you have any specific questions about anything, go ahead and type them in. I'm just going to hang out and answer your questions. I've got two computers here. One is when I'm looking at you and one is when I'm looking at the comments.
I'm going to be able to answer you guys' questions. Put them in there and answer your questions only once. There's 1,400 people right now on the line. I want to make sure we get through as many questions as possible.
Then starting next week and moving into the future, what I'd like to do is I'd like for you guys to submit your questions ahead of time so that I have the time to compile them and categorize them and address them. This way, we can be more effective and more efficient together. Okay? Okay.
Now, somebody's asking about – if you don't have a lot of money to spend on traffic, there are modules, folks, coming up to where we'll teach you how to get traffic without spending a lot of money, okay.滝 cape there is something for everybody okay folks trust me there's something for everybody I want you to still go through all the trainings when you go through all the trainings if you actually treat this as if you know what this is either I'm gonna do this or I'm gonna fail in my business it's either it's you know I'm either gonna make it or I won't make it okay if you take it with that mentality I promise you by the time we are done with this with this coaching session or with this coaching group right when you guys graduate in the next six you know six weeks or so you will be smarter you will be more knowledgeable than 99% of marketers out there okay I promise you if you just stick with it okay alright let's take a look at that here okay guys how about this how about how about stop the chat for for just a second and I'm gonna try to answer all these questions that are here because they are just flying off the off the screen okay because there's only so many that chat role will display I'm okay so people asking about tracking for tracking K I use I use I'm personally there's a lot there's a lot of different trackers and as far as tracking you guys can I'm just Google tracking I'm tools K you there is traffic tracking come you know sites that allow you to track clicks I'm something as easy as but URL K I but the free trackers can be blacklisted on some domains you or for some on some are some some domains for free trackers can be blacklist so I don't recommend free once on been I use I click meter K to track my stuff and I show you the process the setup exactly how I set it up in Capture Mastery go to and power network back office go to your traffic formula go to Capture Mastery in wise those videos there's a video on tracking now and optimization it will be okay why is it video I'll by it will come out a little bit later until you see any other thing that I put out I believe okay watch that video I let's see if it works!
literally show you how I track my stuff. HostGator can't host. HostGator is a hosting company. That's what they do is they host stuff.
You guys love the trainings, awesome. Talk about getting a thank you page please. Talk about getting a thank you page. A thank you page is …
I don't have a thank you … Here's the thing. When I'm promoting, whether it's Empower Network or whatever I'm promoting, my thank you page is … I don't want it to be like a stationary, well thank you for subscribing or something like that.
What's the point? Thank you page is … If I'm promoting Empower Network, my thank you page is going to be Empower Network video. Or my thank you page is going to be a video of me saying, hey, thanks for checking out.
I'm glad you like it. Let me show you this. Give me one sec here. I'm actually going to show you this right now.
Guys, you can pause the chat for now, for a minute, because I'm not looking at those questions and they are flying like crazy. Hold on a sec. I'm going to show you different versions of thank you pages. Hold on one sec.
If I can just get to my thing. Perfecto. Almost there. ELPP.
Let me share my screen here with you. There are different ways you can go about thank you pages. There is one … Let's say if you are using …
Let's say if you're using Megaphone. If you're using Megaphone, what you can do is just go here. These are your thank you pages. Let's say if you wanted to do a …
If you wanted to do a video. Just saying, hey, thanks for checking this out. My name is such and such and I would like to show you something really, really awesome. I just wanted to say, put my face to the name and just say, hey, thank you.
You're about to be blown away. Whatever you want to say there. You can come here and let's say if I chose this page right here. I would say thanks.
Okay. Create. This is where you would put your video. This is where you would actually embed your video.
YouTube link or whatever. Whatever your video is hosted. This would be your sales page. I would actually get rid of the sales page.
I'll just maybe say something like this. Then this button would be a button that they click to get redirected to your sales. whatever is it you're promoting to your actual sales page okay so we can change the the the other button what it says I'll just say continue okay and and then the URL and this when they click this button see this is a URL where they go okay where are you are they going to get redirected to so if you're promoting empower and this is going to be like your I your sandwich page right to where you can introduce yourself this video first of all has to be no longer than I would say keep it very short keep it like you know under a minute keep it you know ninety seconds max I just say hey you know you got to be very enthusiastic you just want to be very personable I just really connect with them just day check you know thanks for checking this out it's gonna be awesome click the continue but the only purpose for this video for this page is so that they can you know attach your face to the name I and you know if you are good on video then do this if you're not good on video I would not recommend you do this because you can actually decrease conversions I'm you know and and actually diminish your chance of success K only do this if you good on video and then your whole I'm intention here your whole purpose is to for them to click the continue button and then redirected to the so good think this is like a pre frame page so you basically you pre framing them so let's say you know if I you know there is a new movie that just came out right and I'm and you know and and you thinking well do I do I go to watch that movie you know is it going to be good not gonna be good whatever and but then you talk to your friend and your friend is like a man you know you should definitely see that movie there is you know it's it you know it's got the scene in there I think that absolutely you know flip or whatever right so he pre framed you for the movie I you like many I can't wait to see the movie right or that can be another way right that can be you know your friend my say hey the movie's terrible you know don't go there so that's a different kinda pre-framed and so depending on how you got pre frames and then when you watch that movie if you were pre framed for excitement and yet this is awesome awesome then your experience is going to be that right most of the time well this is a pre frame page how you pre frame your offer that's behind this page let's say if it's in power network you know that's the kinda lands that they will see that offer through guy so you gotta be you your best you know if you're gonna be on the video listen don't don't shoot your video in your bedroom you know with you know with your messy bed behind you you know what I'm saying don't I don't shoot your video with you just looking like you just woke up five minutes ago I mean just look your best look sharp looking in the I through the through the camera lens you know what I mean I in and just just speak with authority speak with enthusiasm picture this I say I was teaching this to my to my you know earlier clients said look when you are putting out content you know whether you put out your picture out there on the internet whether you put out the video listen your mindset should be you know put yourself in the position how would you feel if you just got a check for for a million dollars K if you just literally if you just got a check for a million dollars I'm how would you feel you know what was your what would your confidence level be how would you speak you know how would you act and you know what put yourself in that tied in that frame of mind in that you know in that Tom I'm what's the word I'm looking for I you know put put put yourself in that state right and then shoot your videos from that state of mind go ahead I'll have my mental math work out in a minute at S I had even missed the next sayès or LA but I always do images but was also very difficult to see I really just wanted to show you this helped me A promise you his gonna is gonna work really well now another thing on since you guys have access to the I know LPP let me show you I something you can do it I thank you pages here K now there's different kind of type 8 available to you in Grande Valley Video Analytics ason example, just a title at the top and a button.
Here are also other versions of these pages here. This one here is, you can just put your picture in here and then it will automatically redirect them in like 5 seconds. Then there is one with a picture and arrows telling them to click continue. So just kind of play with that.
Play with them a little bit. I personally love the video ones. I love the video because I can connect with people. But this is not for everybody.
Not everybody can connect with people. Not everybody can be comfortable in video. I would say you want to make it your intention to get really, really good on video. Just be comfortable on video.
Because guys, this is where the industry, it's not the future, it's the now. Video is not the future. It's everything. If you're not comfortable on video and being with video, right?
Moving into the future, I think you will have a disadvantage. Because it's the time of the social media. It's the time of transparency. It's the time of people want to know who they're dealing with.
If you're going to be hiding behind the computer and behind the text, I don't think you'll be around in 3 years. Get comfortable. This is the time. Step out, folks.
What's really good is, you know what? I'd say 90% of people out there, your competition, they are scared of video. They are afraid of video camera. They will shoot video like kittens and stuff like that.
But for them to talk to a video camera and deliver a message that's compelling, very few people are comfortable doing that. Okay? If you take the time right now to start practicing, start just pushing yourself and get good at it. Right?
At least get good at it. decent at it, you'll be far better off than 90% of your competitors out there. Okay, cool. Looks like you guys are chatting about the discount here.
You guys are chatting about GoDaddy. When I open ELPP, I don't get any of that sidebar stuff. Okay, let me show you. When you open ELPP, this is what you see.
Notice there's three tabs up at the top. There's Home, there's Create New, and there is My Pages. Home, this is where you start. You click on Create My Landing Page, literally.
Just read, guys. Just take the time and follow the instructions. Most of you will need to click this button on the right. Set up your stuff first.
Register your domain. Just read and make sure that you have all the information and click this green button right over here. Watch the video. Video is going to walk you through how to set it up.
Then once this step is done, you click on Next and you do the same thing. You read and then you click this button. Watch the video. You will have your foundational stuff set up.
Now, important notice. See this? Most people don't read this kind of stuff. When you follow the instructions in the video, I literally walk you through what to do in the video.
You're going to have to wait 24 hours for the DNS to be propagated and updated before your system can be linked with your hosting and ELPP. In 24 hours, you're good to go. Then you come back. You click on Create New and you enter your domain name that you registered.
If you want to put your landing page in a folder, you can do that. You just simply enter your FTP server. Okay. Then you go to Domain.
Again, those videos walk you through how to do that when you set them up. You put your username, your password in here. That's it. You don't have to mess around with anything else when it comes to servers or FTP or anything.
It's just out there. It's yours. You click Connect. The system connects to your server.
Then anything you do, when you build your landing pages, it automatically pushes it out to the server. Then when you go through these steps, make sure that you save the very last one. If you don't save, your page is not going to work. It's not going to be saved.
Make sure that you save your work at the very end and then you will see your landing pages here in My Pages. Make sense? Now you just click on the URL and boom, there's your page. Okay.
Hopefully, that answered some questions there. Let's see. Is it possible to create different versions of landing page under the same URL? Yes, absolutely.
What you do is you use the same URL and then you put your additional landing page in a folder, that folder I just showed you a second ago. You just name it LP2 as a folder. Then you just set it up and it's going to have a different URL. The main URL is going to be the same, but then there's going to be a different folder for each of the landing pages.
Then you can split test them. You can create as many as you want under one domain. Okay? So, yeah, you can do that.
Somebody says ELPP doesn't work. It works. I just showed you. Okay.
Do I mask a rotator link? No. No, no, no. I never mask a rotator link.
You never want to mess around with that kind of stuff on a rotator because it needs to pass certain parameters and it needs to communicate with the tracking link. Don't get too fancy with your links. I don't mask any of my links. Okay?
When I put my links, I just put raw links in my campaigns. Just raw links. Okay? When you are doing a, let's say if you're doing the OPL method or you're advertising like in a solo ad or even with traffic agencies, well, what they'll do is they'll take your raw ugly looking link, okay, and they will hyperlink it.
So when they send an email on your behalf, they'll hyperlink it so it doesn't look ugly. Okay? But then when somebody clicks, nobody is looking at your link, you know, if it's ugly. You go to, you know, I mean I'm looking at this Google Hangout link right now.
It's like a mile long. I don't care. You know, it doesn't need to be masked. All right.
Can you use different URLs? Yes, you can. Yep. Just point them in.
You can grab as many URLs as you want. Just point URL DNS, right, server names to the, or name servers to your hosting and then you can use multiple URLs if you want. Yeah, absolutely. Can you share more ideas on writing hooks and lead magnets?
Okay. Yeah, I can. I want to see if we have any other questions that I can just talk about real quick before we come back to that. So lead magnets.
It's pretty simple, guys, when it comes to lead magnets and hooks. I'll show you some examples here. Lead magnets and hooks. We'll come back to that.
That question is going to require a little bit of time for me to explain. Masking, I love OptimizePress 2.0. Lending pages. Yep, OptimizePress is good, too.
I don't use OptimizePress, but I hear it's pretty good, too. Would I recommend a double opt-in? Confirm leads are better quality. Yes, they are.
Yes, they are. Double opt-in leads are far better quality. What I would recommend you do, and this is something I'm testing out, starting to test out right now, is a double opt-in on some of the traffic sources. Now, what I want to know is, if I can optimize, what I'm tracking is this.
So if I'm getting 1,000 leads. Okay. Single opt-ins. What is my engagement?
When I send out promotional emails or when I send out follow-up emails in my sequence, how many of those emails are getting opened? I need to know how many and what my bounce rate is. How many people are entering fake emails? What I'm calculating, I don't have the exact statistics for you guys yet, because I'm literally just venturing into those tests, and I'll keep you posted.
I'll show you my results. So my cost per lead for a single opt-in is, let's say it's X. Okay. And then I will consider, take into consideration my bounce rate, how many people actually opened my emails for the first week of me sending out emails.
So I'm going to take a look at those statistics, and I'm going to come up with an actual lead per cost of an actual engaged lead. Okay. And then what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when I do a double opt-in, what I'm going to compare it to is, when probably going to cut down your conversion rates by about, you know, minimum 30%.
And I'm not saying like if you're converting right now at 30% then you're going to convert at zero. No. It's just out of those leads that you captured, right, maybe take about 25-30% and subtract it from those leads. That's about how much you would get with double opt-in.
But what I want to know is the quality of that list. And obviously it's going to be far better, but I'm going to take a look at the open rates. I'm going to take a look at the engagement, right. And I'll tell you guys, you know, next time when we hang around, you know, maybe when I meet you guys at the event or something like that, I'll tell you, I'll bring you that information.
Do I recommend it? I don't know yet because I don't know my stats yet, okay. So, okay. Please stay tuned.
Okay, okay, okay. Is tracker one, two, three good enough for a URL rotator? Yes, it is. Yep.
For those of you guys who know what that means, yes. It's for people who are in BIM, okay. Can I create thank you pages with ELPP? Yes, and I believe I showed you that.
How much can we expect to spend on a good amount of traffic? How much do you spend, okay? How much I spend is different than how much you're going to spend. It depends on what your budget is.
You can spend, I'll tell you this. You are going to pay for traffic anyways, okay. People think, well, you know, these big gurus, you know, they do a product launch and they say, well, I'm just going to get a whole bunch of JV partners to promote for me and I'm not going to pay for my traffic. Okay, that's their mentality.
In reality, they're paying ridiculous amounts of traffic money, okay, because what they're doing is they're giving away minimum 50% from every site. Okay. If they sell a product for $1,000, they're giving away $500 in commissions, right. So that means that they're paying upwards of $20 to $30 per lead, okay, and it doesn't mean that, you know, every single lead is going to convert, obviously.
You're going to pay for traffic with your time. You're going to pay for traffic with your money, okay, one of those ways. Don't look at other people. Look at yourself.
Look at your budget, okay. Do you have, you know, a hundred bucks? If you have a hundred bucks. What I would do is I would run some media buys, okay, the stuff that I showed you guys in on Monday, okay, this, you know, with banners, okay.
I would create me some banners and I would start a campaign. I would spend $10 a day. I would optimize the heck out of it, okay. I would pay attention to that campaign daily and multiple times a day and I would start very, very small and see if I can turn a little bit of profit or if I can start getting a little bit of leads going and then taking a look at what your cost per lead is, okay, and then start scaling a little bit.
If you get your first sale, set aside 50%, reinvest it back into your business, okay. Guys, everybody starts out small, okay. If you have $500, I would double into a little bit of media buying and a little bit of, you know, get some traffic from like a traffic agency, okay, to where you're getting, you know, you're virtually just buying clicks, okay. And I'm going to explain to you guys, you know, you'll have that module coming up on Monday, okay.
It's the simplest thing ever out there, okay. That's like 80% of my traffic right now comes from agencies. But there is also, again, I'm not going to get into that stuff right now, but there is a module that explains to you exactly how to do it right, okay, and kind of opens your eyes on the whole how this traffic is generated on the internet, how do these traffic resellers, how that works, right, who profits, where, you know, how they, you know, mark up the traffic and what you can do about it, okay. I think you're going to love it.
There is also a very, very good strategy that you guys will have access to Monday coming up is penny traffic, okay. If you're on the budget, penny traffic can work really, really well if you take the time to target it, okay. Take the time to target it. I'm going to walk you through and show you exactly how to do that, but that can work really well.
That can get your lead down, your lead cost down to like a dollar per lead, okay, which is very, very good and it's super targeted. So don't look at somebody else and say, well, how much is he spending for traffic? Look, right now, I'll tell you, I spend about $200,000 to $250,000 a month on traffic, but what I'm doing is I'm not sending this traffic all to myself all the time, right. I run campaigns, smaller campaigns.
I test a lot of stuff. I have probably like 17 or 18 different campaigns going on right now, okay. I test a lot of stuff because when I test something and it works, then I bring it back into something I'm going to share with you guys this coming Monday, okay. You guys will know.
Stay tuned for that. I can't spoil the surprise just yet. But my perspective of getting traffic is different because I'm getting traffic to test a lot of new stuff, okay. I'm able to do that.
I've scaled up to this point. When you look at somebody like myself and you say, oh, Vic is spending $200,000 in traffic and I cannot do that, so therefore I'm just going to quit or whatever, right. I'm not saying that that's what you say, but that's how most people think. Not realizing that, you know what?
Vic started from ground zero just like you, just like everybody, okay. And I did those small things in the beginning that allowed me to scale my stuff, okay, little by little, reinvesting your profits, growing your business little by little. And I believe that anybody can do this. I believe that if you just take the time, be disciplined enough, this is your future.
You can absolutely change your life through this business. Okay. If you decide to, you know what? I'm just going to do this step by step.
I'm not going to rush. I'm not going to stress over little things. I'm not going to sweat. I'm just going to do this.
And I'm going to allow myself to go through the journey, right, and I'm going to allow myself to take those little steps. And sometimes even if I get tempted, I'm just going to stick with what Vic is teaching me and I promise you, you'll see results, okay. I promise you. It's almost like a scientific formula.
And people who fail are people who try to jump, you know, 10 steps ahead not realizing that, you know, there is no ground 10 steps ahead yet. They need to go one step at a time, okay. What percentage did Vic say he's getting from traffic agency? I'm getting about 80% of my traffic right now is through traffic agencies.
Why? Because I'm just testing the heck out of it right now and I've been really happy with the results. So guys, that training is coming up on Monday. Just watch that.
It's all there, okay. Yes, this is recorded, okay. Can you send me the actual link to your private window here for ELPP? You get your ELPP in the back office of Empower, guys.
Just log into Empower back office and you'll be able to get your ELPP there, okay. No, no, no, it's not the get ELPP. No, it's not the get. Guys, here's how you get your ELPP, okay.
I'm going to show you one more time for those of you guys who've been late, who came in here late. That's okay. We forgive you. All cool, all right.
Here's what you do. You go to Empower Network. Log into your Empower Network back office, okay. You will go on Internet Traffic Formula or before you get there, you're going to have to log in, okay.
You're going to have to log in. Go to Internet Traffic Formula right here. Click this little button, okay, and you're going to click on Bonus Easy Landing Page Email right here. Bam, okay.
You're going to click here and it's going to open. It's going to take you to a special page. It's not get ELPP. That URL is not going to work for you, okay.
There's a different URL right here, okay. That's where you get access to it. You get access to it from the members area of Empower Network, okay. All right, guys.
Cool, cool, cool. So, what autoresponder do I use? I use, I'll tell you. I have Infusionsoft.
I have, what else do I have? I have Office Autopilot. Okay. Office Autopilot.
I have GetResponse. And I get one, and I got just recently, I just got another one called, it's like a $30,000 a year just for the ability for you to send out emails without any of the bells and whistles. I'm testing that one out as well. So, but it does, I mean, GetResponse is pretty cool.
I've been with GetResponse for a while. Aweber is pretty cool. You know, GVO, I see a lot of the GVO emails in my spam. So, I'm not sure if they're not taking care of the, you know, IP reputations or what.
I'm not here to, you know, I don't know. I never use them, but I just, here's what I do, guys, okay. Be a smart marketer. Be a strategic marketer, okay.
What I do is, look. I go to my, I create, okay. I create it. I, like a junk email address, okay.
Designed to, for me to just opt in to a whole bunch of marketers' lists. People that I just want to spy on, okay. And just to kind of see what's going on in the industry, okay. And so, I have literally that email.
I'll show you. I'll show you, guys, okay. Again, I'm not, I'm not going to tell you one thing and do another thing, okay. And check this out.
Actually, I better, okay. That's another one of my emails that I don't use, okay. So, check this out. This is, this is my junk email, okay.
Check this out. Check it out. Look at that. See that?
73,000, okay. 73,000 emails, okay. And I look at this right here. I look at spam, okay.
And you know what else I look? I look at my promotions. I look at my promotional folders right here, right. So, I take a look at this and I see if, and I take a look at my spam and I, and I look at, look at this, okay.
So, for example, click on Martha here, right. I'm going to scroll all the way down and I'll take a look at what Martha is using for her, for her email, okay. So, a lot of times if you just click on like unsubscribe or manage your subscription at the very bottom here. Okay.
It will tell you what she is using for her email, okay. Now, sometimes it's going to be, now it looks like it's like a dedicated IP or something like that. It doesn't tell me the company name for the autoresponder, okay. Let's go back here.
Let's take a look at this one here. So, this one is sending from SMTP. Again, this is like private IP or something like that, okay. But I'll take a look at a lot of times, you know.
Dude, dude, dude, dude, I like that, right. Vmailer, okay. See that? Vmailer3.com, okay.
So, there's a lot of different, different autoresponders out there who, you know, vertical response, for example. See, you know, if, if I see a trend of emails being in my spam, right, from a particular autoresponder. See, a lot of these little guys right here, right. They're just, they're just ending up in, in spam.
For whatever reason, okay. And if, if, if email is not, is not too spammy, okay. Please save for your records. I mean, this is not, this doesn't look too spammy to me, right.
Tendercampaign.com. Go here to access your private link. Expires in 4.8, 4.5 hours. Have a great day.
You know, it doesn't look too spammy to me, right. But for some reason, it's in my spam. So. See, this is tendercampaign.com.
See, it's, it's probably like a smaller autoresponder. And, you know, when I look at stuff like that, I know that, hey, I better not go to that autoresponder. Because, you know, if I use that, it's probably going to end up in my spam, right. So, just, just take a look at, you know, take a look at what's going on in the industry.
Just take a look at what other marketers are doing. And you'll be able to kind of get an, get an, get an idea, you know, of what you need to do. Now, from my experience, GetResponse has been pretty good. AWeber has been pretty good.
Office Autopilot, I love it. It's good. Infusionsoft is good if you, you know, if you're a little bit more advanced. And this other one I got that's really, really super crazy expensive.
I don't know yet because I haven't tested it. Somebody's asking, what does media buy? Watch module one. Watch module one.
Facebook group. Vic, should we, we should get Vic to create a private ITF members only Facebook group for all of us to collaborate and ask questions. I'll tell you, I'll probably not be in that Facebook group because I'm just, you know, I'm just doing stuff. I don't, I don't, I want you guys to, I want you guys to do this stuff, okay.
I want you guys to not just, not just waste your time and your resources and just chitchat, okay. That isn't, that sometimes is important too. But I want you to take action. Imperfect action always beats perfect inaction, okay.
Just always remember that. And write your questions down, okay. What we're going to do is we're going to come up with a system hopefully by next, by this time next week to where you'll be able to submit your questions. And hopefully the system will be able to categorize them and we can be a lot more effective and efficient.
I know we probably missed a lot of questions tonight. But folks, we're going to go ahead and get, you know, and just wrap it up. I want to keep these calls to about an hour, okay. So that way I don't, you know, I don't want to take a lot of your time.
I want it to be, you know, easy if you're watching a recording. I don't want it to be for like a, you know, two or three hour call. Again, we want to keep it effective, efficient. And I want to provide the most value for you in the time that we have together on these calls, okay.
So guys, with that being said, listen. Go do something right now, okay. Go do something between now and next Monday, okay. Next Monday you're going to be introduced to traffic agencies, the super agencies.
You'll get your bonus. You'll be introduced to the penny traffic. Very, very important, right, that you follow instructions and just do what I recommend you do. I cannot make you do stuff.
I can only, you know, recommend you do stuff. And I will never, ever, ever tell you to do something I haven't done myself, okay. I will never teach you from theory. I will always teach you from experience.
I'm running traffic right now, a lot of traffic. And the stuff that I'm teaching you is the stuff that I'm doing right now. Cool? So guys, I appreciate you.
Make it a great day. If you're, you know, outside of the United States, make it a great night. I look forward to seeing you guys next time. I appreciate you.
And if you didn't get your ticket yet to the workshops, go get them now. See you guys.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
And ladies and gentlemen, good morning, good afternoon to y'all. Good evening. How are you guys doing? My name is Vic, and I believe we are live. Can you guys, okay, so I know there's like a 30-second delay here, so if you could do me a favor and let me know if you, as soon as you can see me, so I can take a look at this chat here, make sure that we're on, and then we are going to get cranking.
Welcome, everybody. Man, oh, man, we got over 1,000 people on this line. Cool stuff. I'm excited to be here with you guys.
Get used to this, because we're going to be hanging out for a while, you know, over the next, I think, seven or eight weeks, I believe, and then we are going to, and then we are doing a master hangout, okay? By that time, my intention, okay, you guys can see me, okay, awesome, awesome, awesome. Let me know if my sound is a little off or whatever, any feedback, just let me know, okay, because I'm excited. I literally just staring at the computer here and talking to the computer, right, but there's like 1,000 people listening. Okay, cool.
Here's what we're going to do, all right, guys, so over the next eight weeks, it's going to be very casual, all right? It's going to be very hands-on type stuff, all right? I want you guys to be able to go through the modules that we release on Monday, and then hopefully, you know, you have enough time to kind of go through them. And then on Thursday, if you have any questions about them, and also, for some of the lessons, what I will do is I will expand. I'll take the Thursday coaching call, and I'm going to expand on, you know, and go into some advanced material of what I presented to you on Monday before.
Make sense? So this is kind of my idea, my agenda. I know we have a lot of people who are new who are just getting started, so I don't want to overwhelm you guys and overload you with information. In fact, if you are new to this whole thing, give me a quick I in the chat real quick. If you are new, we've got 1,080 people here.
If you are new, give me a, just type I in the chat so that, give me an idea of where we are, where we at. And also, be on the lookout because the format is going to change just a little bit, okay, as we move, and I think we can probably do this starting with the next week coaching call. I want you guys to be able to submit your questions ahead of time so that we can, you know, we can be more efficient and more effective during these calls, okay? So this first one, I wanted to kind of, you know, paint the picture and just kind of lay the foundation, show you guys some cool things here.
And, okay, so yeah, a lot of people are new. Okay, cool. I think you guys will appreciate, you know, how we're going to roll together over the next eight weeks or seven weeks. Okay. Here is.
Here is a couple of things I wanted to cover tonight, okay? And then we're going to get into Q&A. So don't ask me questions just yet because the chat is going like 100 miles an hour and, you know, it doesn't save a lot of the comments. They just disappear. So we'll have Q&A for sure tonight.
I'll be answering you guys' questions. Here are a couple of things I wanted to make sure that everybody is on the same page. First of all is bonuses, okay? So people were asking about bonuses, Vic, when do we get access to the bonuses? And that's a good question.
Okay. So there is one, two, three, four, there is five bonuses, okay, that were available to the early birds. And then we just said, you know what, we'll just, you know, let's just be super awesome and let's just have everybody, you know, have the bonuses. And we gave, so basically if you're here, you're eligible to get all the bonuses. First bonus is the super agency, okay?
People are, you know, asking about when do we get into the super agency. And that's where, you know, you will get a referral to a super agency, a traffic agency, and get your $1,000 membership fee waived for the super agency, okay? So essentially that bonus alone is enough to offset your entire tuition for, you know, internet traffic formula, okay? You're welcome. That bonus, you will have access to that when you get introduced to the module that talks about the super agency.
Which I believe is happening this coming Monday, okay? So you will have that, again, I want it to be congruent with the training, okay? I don't want to give you access to that now and then you're jumping around everywhere and then you're like, you know, what's going on? You get confused. So when we talk about super agencies, when you get the concept, when you know exactly how they work, then we're getting, you know, we introduce you to that, we give you a referral, you go inside, you know, if you want to start ordering traffic, that's going to be available for you there, okay?
Again, that is coming up. You guys are the first group of students. Now, we're not taking anybody else, you know, ITF is closed. We had a really, really awesome launch. You guys saw that and so we're not, you guys literally are the only ones that are going through this program.
So if you're, you know, if you're only here live, great. You know, if you're watching this recorded, great. You know, either way. You know, all these calls will be recorded so you can come back and you can watch them later at any time you want, okay? So.
So, super agency, you guys will get access to it next Monday, okay? That's your module, module three, okay? Talking about super agencies. ELPP, all right? So, Easy Landing Page Pro.
Now, guys, when it comes to capturing your leads, okay, there is different tools you can use out there, okay? There is Megaphone, which is really awesome. I personally love Megaphone. There is Kajabi, that's a little bit for more advanced users, you know, if you want to be able to build, like, a portal around your business, if you want to build a membership site, I think Kajabi is one of the best probably out there, certainly probably the easiest to use. And there is Leadpages.net, right?
All of these services are paid, okay? And, you know, they're great. We also developed, started to develop Easy Landing Page Pro version two, and that allows you to create landing pages, really awesome ones too. And we've included this for free, okay?
Now, that is available to you. Let me do this here, one sec. Let me see if I can show you some things here. Empower Network. I know some people are kind of confused.
Where do I get my bonuses? I also got some really cool stuff to share with you guys tonight. I think you'll like it. Okay, so when you log into your IT, or your Empower Network back office, right, and you go to Internet Traffic Formula, right? This is where you get your trainings.
And by the way, if you don't know where to get your trainings, you just simply click on this arrow, right? I know, simple stuff, yep. Thank you for the comments, by the way, guys. I appreciate y'all. We have a lot of people who are, you know, digging this kind of stuff.
I like it. Here is your Easy Landing Page Pro bonus, all right? You click it, you know, it's going to take you to Easy Landing Page Pro. And, you know, this is where you create your landing page. Now, let me kind of take a moment here to tell you a few things.
Let me tell you a few things about Easy Landing Page Pro, okay? Now, this is currently integrating with, the thing is with landing pages is this, okay? With landing pages, most of those systems, okay, they will put you on a, except I believe Leadpages.net allows you to host them on your own server. Most of the landing page services or systems out there, or software, certainly software, when you just buy a software, they put you on their domain, and you're kind of sharing domain with everybody else, okay? That's okay, unless somebody starts doing some shenanigans, and then that domain gets blacklisted, okay?
When that domain gets blacklisted, you know, you won't be able to, let's say, if you're sending out emails with that domain. You know, in the email, then, you know, if that URL is blacklisted, then your emails are going to go straight to the spam or junk folder, okay? You don't want that to happen. So, one of the things that we wanted to do with ELPP is we said, look, let's just have people host it on their servers, and get a domain for them, for that, so that they can have full control over it, so there's nobody else sharing their stuff with them, right? And there is one thing that I see that some people are kind of a little bit confused about, right?
What you need, now, currently, okay, currently, Easy Landing Page Pro works with GoDaddy and Namecheap, well, you can actually get your domain from GoDaddy and Namecheap, that's, it doesn't matter, actually, where you get your domain from, but your hosting is the most important thing. By the way, there is a tutorial video, if you just click this green button here, there is a tutorial video that's going to walk you through how to do that, but currently, to make it as simple as possible, and to eliminate as many of the support tickets as possible, at least for the time being, okay, it's integrated with, to work with HostGator as a hosting company. Now, if you don't have HostGator as, you know, as your host, there are others that might work, again, we just haven't listed them. The thing with HostGator, and I'm not a techie, so I can't, you know, I won't be able to explain this to you, you know, 100% accurately, but I'm going to try my best.
Basically, there is different setup and different backend, there is different ways how different hosting companies operate, okay, so when you create a landing page using a software like Easy Landing Page Pro, we did not want you to go and mess around with FTP and, you know, uploading to your server, and heck, I don't even know how to do that myself, you know, so we wanted, I said, look, when we were developing this, I said, look, let's just make it so that people don't have to go and even log in to their, you know, to their hosting account, okay, let's just have the software do everything on the backend, you know, behind the scenes for them, and then they can just, you know, have this and then deal with this interface. So, HostGator is the easiest one to work with because they automatically update, like when you upload something here, it just automatically, magic happens behind the scenes and it's just the easiest, the smoothest one to work with, okay. There will be more and more of becoming available. It will be integrating with more hosting companies out there.
As for the time being, it's just HostGator. So, what you need is you need to just simply follow the instructions, folks. I'm not going to take too much time right now because there is a tutorial video. Click this button right here. Just follow the instructions.
It does take about 24 hours, you know, if you have a brand new HostGator account, okay, and you have yourself a domain and you set your name servers from domain to your hosting company. It takes about 24 hours for it to propagate throughout the internet, okay, but once it's propagated, then your stuff is up and running, you know, and you can create landing pages in it, you know, anytime you want, unlimited, okay. So, I kind of sense that some people are stressing out a little bit and I'd say don't, you know, don't stress out about the little thing. Guys, this is minor stuff that, you know, you don't need to stress out over.
Keep your energy focused on your business. Keep your energy focused on strategies and start mapping out. Start looking at different advertising, you know, what you learned on Monday, okay. Those two methods.
You just literally start doing something, okay. Something is better than nothing. You know, imperfect action always beats perfect inaction. You know, I love that quote. You will probably never get things perfectly in the beginning from the very first try.
And that's fine. You know, you will get better as you go. And the cool thing is nobody is going to take your login away from you, you know. You can come back to this later.
You can go over it again. So, no stress, no sweat. It will all be fine, okay. Just follow the instructions. If you have any questions, send us support after you have followed the instructions, right, precisely in the videos, okay.
Especially like ELPP, okay. We're cool. As of right now, Lewis is asking, do we have to use HostGator? As of right now, folks, I know for sure that, well, HostGator integrates perfectly with ELPP, okay. There are other ones that may work.
I just, I'm not 100% positive. If they are set up the same in the backend as HostGator, if they process stuff the same as HostGator, then yes. I think some of them have cPanels and some of them don't have cPanels. I guess something like that. Again, I don't know this kind of stuff.
I just push buttons to make the landing page, boom, it gives me a URL and I'm a marketer, you know, I'm not a builder. So, the idea is we want to integrate those with pretty much any hosting company out there, okay. That's kind of the goal. So, there's going to be updates coming out and, of course, you guys get the free updates with that, okay. All right.
So, workshop tickets, okay. That's bonus number three, workshop tickets. If you guys been to Seattle, okay, we had a little session there in Seattle, okay, for the ITF people, shared with you guys some ideas. There is other workshops coming up, okay. There is New Orleans coming up and there is Charlotte coming up.
And, you know, if you are here, you know, if you are watching this and there is still time for you to, you know, get to those events, I would say go for them, right. Get your tickets and get there, okay. What I'm going to do is I'm going to pop over to those events myself and, you know, I'll share with you guys what I'm doing, okay. When it comes to traffic, we're going to have a session, I'll be sharing with you exactly what is working for me right now.
And I do test a lot of stuff as of right now, even as of tonight. Today, about 2 p.m. Central Time, I had a campaign started, okay. I started a campaign. Let me show you this.
Let me show you guys this. You're going to like it. Alright, let's see. Where is that?
Where is that? I think it's. Oopsie. Alright. Firefox.
Where is my campaign? Office Autopilot. Okay. So, I'm just using Office Autopilot for this. Now, check this out.
I got a campaign going for 20,000 clicks. Started out at 2 o'clock this afternoon. Now, as you can see, it's 8:17. Okay? So, what is that, six hours?
In six hours, look at that, I got 1,106 leads. Okay? In six hours. Okay? And this is from, I'll show you.
Okay? From this morning. And I'll show you this one. Okay?
This is the first one. This is the second one. This is the third. This is the fourth.
This is the fifth. Okay? Is this the last one? This is how we showed.
I'll show you this, this is from, I'm tracking this, this is from, I'm 2,280 unique clicks, guys, see this, CN 20K, this campaign right here, gang, I created this yesterday, as you can see, right, 49, 2014, today's for 10, and I'm split testing between two different versions of landing pages here, gang, this one is converting at about 48 percent, 49 percent or so, almost 50 percent, this one is slightly lower. But as you can see, from 2,800, I'm 2,200 unique clicks, right, I already got, see the CN 20K, right, already got 1,106, let's refresh and see if there is any more, came, 1,100, and I'm see, 1,111, they're coming in, look at that, look at the time, 8:18, right, they're coming in multiples per minute, see that. This, by the way, is what I'm doing here, for this particular campaign, I'm running, I'm getting traffic from an agency, okay, which is something you guys will be introduced to on Monday, okay, next week, and again, if you're watching this recorded, don't worry, when you get the agency, you know, I'm just testing different stuff, guys, all the time, okay, I'm split testing landing pages, seeing what's working, all that stuff, this, you know, this is what I do, you know, so, as I'm teaching you, going back here to this, as I'm on images talking to you from theory here, right, I'm actually doing stuff with you, and what's really cool about what we're going to do moving forward is I'm literally going to be showing you the latest stuff, you know, when you get to the workshop, when you get to the ITF session, I'm sharing with you the most current stuff that I've experienced, you know, what did I do to improve my conversions, what did I do to improve my sales, you know, all that stuff, and I think it's going to be very important for you. So that's one of the bonuses, and now, so bonus number four is, again, group coaching every Thursday, and then at the end of this course we're going to have a group mastermind get-together, okay. So by that time, here's the idea, guys, treat this training, okay, what I'm showing you, take a look at that as a buffet, okay, you might not resonate with a particular traffic source, you know, when I'm teaching you about media buy, maybe you like, well, this is a little bit over my head and I don't want to go that route, I don't really like banners, I don't really like planners anyway, is, you know, I'm just going to keep it low on the PPV, CPV, which again, really awesome way to get traffic if you know what you're doing, right, again, that module's coming up, I believe next Monday, as well, along with the agencies and super agencies. So you guys are getting, literally, as far as the value, this training is going to be worth minimum, I mean, it literally, if you put a real price tag on it, I'll say at least ten thousand dollars, okay. That's just for the training alone, not including all the bonuses you guys are getting. Why is it important?
See, most people, if they get stuff for free or for low cost, they don't take it seriously. We take stuff for granted a lot. We don't take, I mean, a lot of times we don't even value the fact that, at least consciously, the fact that, you know what, we can breathe clean air. We can have fresh drinking water. Somebody in Africa or some other third world countries, if they lack that kind of stuff, the value for fresh drinking water is, I mean, it's everything.
It's their life. And we, a lot of times, take it for granted. Same thing with business. The reason that people say, well, Vic, why don't you just give a lot of stuff away for free? I do.
But when it comes to training, when it comes to taking your game to the next level, you need to understand that people who pay the price, those people typically, statistically succeed far better and more often and bigger than people who just get everything for free or for near to nothing. Just know that. I never, ever, ever, when I joined Empower Network, I never asked for my membership to be waived. I never asked to get products for free. When I buy a product, when I'm looking for, I was talking to one of the guys for rotators.
I was looking for a good rotator. So I was talking to one of the vendors. There was Click Maximizer. There was Quality Click Control. And this Click Maximizer guy, he's like, hey, dude, I'm going to set you up with a free account.
I know who you are. You can, I mean, I want to build a relationship with you. I'm like, no, man, I don't want it for free. I literally told him that. He's like, dude, you're weird.
I said, yeah, I know. But you know what? When you just get stuff for free all the time and when you take advantage of people all the time by just trying to take the route of least resistance, I think something happens that you can't explain. Something goes on behind the scenes to where it makes you less of a, it just, I don't know, man. I want to have that moral authority.
I don't, when I teach, when I talk to people, I talk about, hey, you've got to invest in yourself. I'm doing it. I started doing that when I was broke. I continued doing it when I became a little bit successful and started to make a little bit of money.
And guess what? I'm still doing it. I'm still paying my way. And guys, if there's one recommendation I'll tell you and give you, and that is just don't try to get a free ride in life. Just don't.
And you'll get rewarded for it. Okay? So yeah, that's that. As far as split testing goes, I want to talk to you about split testing, okay? I think there's a lot of people who are a little bit confused about split testing.
Let's see. Making sure you guys are with me. Okay. So let me cover some things that I've seen from some of the comments from people talking about, and that is, you know, the importance for you guys to split test your stuff, right, the importance for you to set it up correctly. First of all, you know, if you haven't watched Capture Mastery, definitely do that if there is one. Now, when you're talking about Traffic Mastery, part of the course, right, when we have those modules released to you on Monday, and you know, every Monday two modules, you can kind of jump around with that stuff, okay, just pick and choose whatever you want. When it comes to the very first foundational stuff that you got access to right away, Capture Mastery, that is not optional, okay, that is not something that you can just say, okay, I'm going to come back to it, you know, in three months when I feel like it. That stuff you need to go through first before you even dive into traffic, okay. If you do that, I can promise you you're probably going to have good results, okay, if you apply what I teach you there. And one of the things that I talked about there is the importance of split testing and tracking your stuff, okay, so that you know which landing page is converting well, which landing page is not converting well, and I show you my setup process, guys. Just, you know, don't ignore that, okay, go through it. Let me see if there is a, I want to see if there is Capture Mastery, if there is a link for, maybe it's in, hold on, okay, Traffic Mastery, that might be it, you'll want Traffic X, okay, so the corporate didn't put the link, I'm going to have them, I'm going to email them to do this. But I talk about, you know, people were asking, Vic, how do I rotate my stuff, and there is, there is free rotators. What I was able to do is I use a rotator called Quality Click Control, and guys, I'm not here to promote anything to you at all, okay, I am just here to share with you what I do personally, okay. So I use this rotator and it's like 247 bucks, you pay it one time, you buy it if you want to do that. If you don't want to do that, there is, I'm sure there's free ones out there you can try. The problem with that is, you know, a lot of the free ones out there, they're not really good.
Certainly, they won't be able to handle 20,000 visitors if I send them. Plus, they show ads and all that stuff which I don't want to show on my page. What I was able to do is I contacted Quality Click Control guys and I said, look, you're selling this rotator. I use it. I like it.
Here are different rotator links I have set up currently running. I say, look, there is an affiliate commission for when somebody promotes it. I don't care about making a buck by recommending your software. I think it's cool and I think people will benefit from it if they want to for those people who obviously can afford to get it and use it. I say, why don't you just go ahead and waive the affiliate fee or the affiliate commission and give our people a discount just for Internet Traffic Formula.
He agreed. He agreed to do that. Let me see if I have a link for you. He actually created the discount. If you go to qualityclickcontrol.com.
I know the site looks very amateur and pretty ugly but the software is actually pretty awesome. He shows you the demo. He shows you the link. Click on it here. Get it now.
It's $247. If you go to qualityclickcontrol.com forward slash Vic, I believe you got it. He got this page right here. What you guys can do is you guys can get it for a discount for $157. This is not an affiliate offer.
There's no commissions to me or Empower anybody. This is the lowest that he can do. He's got partners. From 247, I got you hooked. You guys can get it for a discount, 157.
If you want them to set up the entire thing for you, if you want them to host it for you, put it on your own domain and just do the entire thing, they'll do it for you and you'll have a rotator just like mine, guys. The only reason I wanted to do this is, again, this is just for Internet Traffic Formula users. Folks, please do not share this with anybody. Just share it with me.
Just don't. It's just not right because these guys are in business obviously to make money and they created the software. It's worth at least, in my opinion, a couple thousand bucks because it's really, really good. It's robust. I send a lot of traffic to it.
It handles it with no hiccups. But just respect them. Respect the creators. Respect the policies and just respect the offer. Can you guys do that?
Let me make sure I can see you. Okay, all right. Can you guys do that? Can you promise me that you will respect this offer? When you get that, you guys will contact them and they'll help you set up with domains and host it for you.
Again, I don't know how that stuff works. I don't care. All I know is that it works. Okay? Okay.
Cool. That's that. Now, what we are going to do is let's have a Q&A right now. What I want to do is spend 20, 30 minutes or so answering your questions, guys. If you have any specific questions about anything, go ahead and type them in.
I'm just going to hang out and answer your questions. I've got two computers here. One is when I'm looking at you and one is when I'm looking at the comments. I'm going to be able to answer you guys' questions. Put them in there and answer your questions only once.
There's 1,400 people right now on the line. I want to make sure we get through as many questions as possible. Then starting next week and moving into the future, what I'd like to do is I'd like for you guys to submit your questions ahead of time so that I have the time to compile them and categorize them and address them. This way, we can be more effective and more efficient together. Okay?
Okay. Now, somebody's asking about, if you don't have a lot of money to spend on traffic, there are modules, folks, coming up to where we'll teach you how to get traffic without spending a lot of money, okay. There is something for everybody, okay, folks, trust me, there's something for everybody. I want you to still go through all the trainings. When you go through all the trainings, if you actually treat this as if, you know what, this is either I'm going to do this or I'm going to fail in my business, it's either I'm going to make it or I won't make it, okay. If you take it with that mentality, I promise you by the time we are done with this coaching session, or with this coaching group, right, when you guys graduate in the next six weeks or so, you will be smarter, you will be more knowledgeable than 99% of marketers out there, okay. I promise you, if you just stick with it, okay, all right. Let's take a look at that here, okay, guys. How about this, how about we stop the chat for just a second, and I'm going to try to answer all these questions that are here because they are just flying off the screen, okay, because there's only so many that the chat will display, okay. So, people asking about tracking, okay. I use, I'm personally, there's a lot of different trackers, and as far as tracking, you guys can just Google tracking tools, okay. There is traffic tracking sites that allow you to track clicks, something as easy as bit.ly URL, okay. But the free trackers can be blacklisted on some domains, so I don't recommend free ones. I use ClickMeter, okay, to track my stuff, and I show you the process, the setup, exactly how I set it up in Capture Mastery. Go to Empower Network back office, go to Traffic Formula, go to Capture Mastery, and those videos, there's a video on tracking and optimization, it will be, okay, why is it, the video will come out a little bit later, until you see any other thing that I put out, I believe, okay. Watch that video, let's see if it works, I literally show you how I track my stuff. HostGator can't host, HostGator is a hosting company.
That's what they do is they host stuff. You guys love the trainings, awesome. Talk about getting a thank you page, please. Talk about getting a thank you page. A thank you page is...
I don't have a thank you... Here's the thing. When I'm promoting, whether it's Empower Network or whatever I'm promoting, my thank you page is... I don't want it to be like a stationary, well thank you for subscribing or something like that. What's the point?
Thank you page is... If I'm promoting Empower Network, my thank you page is going to be an Empower Network video. Or my thank you page is going to be a video of me saying, hey, thanks for checking out. I'm glad you like it. Let me show you this.
Give me one sec here. I'm actually going to show you this right now. Guys, you can pause the chat for now, for a minute, because I'm not looking at those questions and they are flying like crazy. Hold on a sec. I'm going to show you different versions of thank you pages.
Hold on one sec. If I can just get to my thing. Perfecto. Almost there. ELPP.
Let me share my screen here with you. There are different ways you can go about thank you pages. Let's say if you are using Megaphone.
If you're using Megaphone, what you can do is just go here. These are your thank you pages. Let's say if you wanted to do a video. Just saying, hey, thanks for checking this out.
My name is such and such and I would like to show you something really, really awesome. I just wanted to say, put my face to the name and just say, hey, thank you. You're about to be blown away. Whatever you want to say there. You can come here and let's say if I chose this page right here.
I would say thanks. Okay. Create. This is where you would put your video. This is where you would actually embed your video.
YouTube link or whatever. Whatever your video is hosted. This would be your sales page. I would actually get rid of the sales page. I'll just maybe say something like this.
Then this button would be a button that they click to get redirected to your sales, whatever it is you're promoting, to your actual sales page, okay. So we can change the other button, what it says, I'll just say continue, okay, and then the URL, and this, when they click this button, see, this is a URL where they go, okay, where are they going to get redirected to. So if you're promoting Empower, this is going to be like your sandwich page, right, to where you can introduce yourself. This video, first of all, has to be no longer than, I would say, keep it very short, keep it, you know, under a minute, keep it ninety seconds max. I just say, hey, you know, you've got to be very enthusiastic, you just want to be very personable, really connect with them, just, hey, thanks for checking this out, it's going to be awesome, click the continue button. The only purpose for this video, for this page, is so that they can, you know, attach your face to the name. And, you know, if you are good on video, then do this. If you're not good on video, I would not recommend you do this, because you can actually decrease conversions and actually diminish your chance of success, okay. Only do this if you're good on video. And then your whole intention here, your whole purpose, is for them to click the continue button and then get redirected. So, good, think of this as like a pre-frame page, so you're basically pre-framing them. So let's say, you know, if there is a new movie that just came out, right, and you're thinking, well, do I go to watch that movie, is it going to be good, not going to be good, whatever. But then you talk to your friend and your friend is like, man, you know, you should definitely see that movie, it's got the scene in there, I think that absolutely, you know, blows you away or whatever, right. So he pre-framed you for the movie, and you like, man, I can't wait to see the movie, right, or that can be another way, right. That can be, you know, your friend may say, hey, the movie's terrible, don't go there. So that's a different kind of pre-frame. And so, depending on how you got pre-framed, then when you watch that movie, if you were pre-framed for excitement, and then this is awesome, then your experience is going to be that, right, most of the time. Well, this is a pre-frame page, how you pre-frame your offer that's behind this page. Let's say if it's Empower Network, that's the kind of landing that they will see, that offer through, guys. So you've got to be your best. If you're going to be on the video, listen, don't shoot your video in your bedroom, you know, with your messy bed behind you, you know what I'm saying. Don't shoot your video with you just looking like you just woke up five minutes ago. I mean, just look your best, look sharp, looking into the camera lens, you know what I mean, and just speak with authority, speak with enthusiasm. Picture this, I say, I was teaching this to my earlier clients, said, look, when you are putting out content, you know, whether you put out your picture on the internet, whether you put out the video, listen, your mindset should be, you know, put yourself in the position, how would you feel if you just got a check for a million dollars, okay. If you just literally got a check for a million dollars, how would you feel, you know, what would your confidence level be, how would you speak, you know, how would you act, and, you know, put yourself in that state of mind, in that frame of mind, in that, what's the word I'm looking for, you know, put yourself in that state, right, and then shoot your videos from that state of mind.
Now, another thing, since you guys have access to ELPP, let me show you something you can do. I'll thank you pages here, okay, now there's different kinds available to you. Some examples, just a title at the top and a button. Here are also other versions of these pages here. This one here, you can just put your picture in here and then it will automatically redirect them in like 5 seconds. Then there is one with a picture and arrows telling them to click continue.
So just kind of play with that. Play with them a little bit. I personally love the video ones. I love the video because I can connect with people. But this is not for everybody.
Not everybody can connect with people. Not everybody can be comfortable on video. I would say you want to make it your intention to get really, really good on video. Just be comfortable on video. Because guys, this is where the industry, it's not the future, it's the now.
Video is not the future. It's everything. If you're not comfortable on video and being with video, right? Moving into the future, I think you will have a disadvantage. Because it's the time of the social media.
It's the time of transparency. It's the time of people want to know who they're dealing with. If you're going to be hiding behind the computer and behind the text, I don't think you'll be around in 3 years. Get comfortable. This is the time.
Step out, folks. What's really good is, you know what? I'd say 90% of people out there, your competition, they are scared of video. They are afraid of video camera. They will shoot video like kittens and stuff like that.
But for them to talk to a video camera and deliver a message that's compelling, very few people are comfortable doing that. Okay? If you take the time right now to start practicing, start just pushing yourself and get good at it. Right? At least get good at it.
Decent at it, you'll be far better off than 90% of your competitors out there. Okay, cool. Looks like you guys are chatting about the discount here. You guys are chatting about GoDaddy. When I open ELPP, I don't get any of that sidebar stuff.
Okay, let me show you. When you open ELPP, this is what you see. Notice there's three tabs up at the top. There's Home, there's Create New, and there is My Pages. Home, this is where you start.
You click on Create My Landing Page, literally. Just read, guys. Just take the time and follow the instructions. Most of you will need to click this button on the right. Set up your stuff first.
Register your domain. Just read and make sure that you have all the information and click this green button right over here. Watch the video. Video is going to walk you through how to set it up. Then once this step is done, you click on Next and you do the same thing.
You read and then you click this button. Watch the video. You will have your foundational stuff set up. Now, important notice. See this?
Most people don't read this kind of stuff. When you follow the instructions in the video, I literally walk you through what to do in the video. You're going to have to wait 24 hours for the DNS to be propagated and updated before your system can be linked with your hosting and ELPP. In 24 hours, you're good to go. Then you come back.
You click on Create New and you enter your domain name that you registered. If you want to put your landing page in a folder, you can do that. You just simply enter your FTP server. Okay. Then you go to Domain.
Again, those videos walk you through how to do that when you set them up. You put your username, your password in here. That's it. You don't have to mess around with anything else when it comes to servers or FTP or anything. It's just out there.
It's yours. You click Connect. The system connects to your server. Then anything you do, when you build your landing pages, it automatically pushes it out to the server. Then when you go through these steps, make sure that you save the very last one.
If you don't save, your page is not going to work. It's not going to be saved. Make sure that you save your work at the very end and then you will see your landing pages here in My Pages. Make sense? Now you just click on the URL and boom, there's your page.
Okay. Hopefully, that answered some questions there. Let's see. Is it possible to create different versions of landing page under the same URL? Yes, absolutely.
What you do is you use the same URL and then you put your additional landing page in a folder, that folder I just showed you a second ago. You just name it LP2 as a folder. Then you just set it up and it's going to have a different URL. The main URL is going to be the same, but then there's going to be a different folder for each of the landing pages. Then you can split test them.
You can create as many as you want under one domain. Okay? So, yeah, you can do that. Somebody says ELPP doesn't work. It works.
I just showed you. Okay. Do I mask a rotator link? No. No, no, no.
I never mask a rotator link. You never want to mess around with that kind of stuff on a rotator because it needs to pass certain parameters and it needs to communicate with the tracking link. Don't get too fancy with your links. I don't mask any of my links. Okay?
When I put my links, I just put raw links in my campaigns. Just raw links. Okay? When you are doing, let's say if you're doing the OPL method or you're advertising like in a solo ad or even with traffic agencies, well, what they'll do is they'll take your raw ugly looking link, okay, and they will hyperlink it. So when they send an email on your behalf, they'll hyperlink it so it doesn't look ugly.
Okay? But then when somebody clicks, nobody is looking at your link, you know, if it's ugly. You go to, you know, I mean I'm looking at this Google Hangout link right now. It's like a mile long. I don't care.
You know, it doesn't need to be masked. All right. Can you use different URLs? Yes, you can. Yep.
Just point them in. You can grab as many URLs as you want. Just point URL DNS, right, name servers to your hosting and then you can use multiple URLs if you want. Yeah, absolutely. Can you share more ideas on writing hooks and lead magnets?
Okay. Yeah, I can. I want to see if we have any other questions that I can just talk about real quick before we come back to that. So lead magnets. It's pretty simple, guys, when it comes to lead magnets and hooks.
I'll show you some examples here. Lead magnets and hooks. We'll come back to that. That question is going to require a little bit of time for me to explain. Masking, I love OptimizePress 2.0.
Landing pages. Yep, OptimizePress is good, too. I don't use OptimizePress, but I hear it's pretty good, too. Would I recommend a double opt-in? Confirmed leads are better quality.
Yes, they are. Yes, they are. Double opt-in leads are far better quality. What I would recommend you do, and this is something I'm testing out, starting to test out right now, is a double opt-in on some of the traffic sources. Now, what I want to know is, if I can optimize, what I'm tracking is this.
So if I'm getting 1,000 leads. Okay. Single opt-ins. What is my engagement? When I send out promotional emails or when I send out follow-up emails in my sequence, how many of those emails are getting opened?
I need to know how many and what my bounce rate is. How many people are entering fake emails? What I'm calculating, I don't have the exact statistics for you guys yet, because I'm literally just venturing into those tests, and I'll keep you posted. I'll show you my results. So my cost per lead for a single opt-in is, let's say it's X.
Okay. And then I will consider, take into consideration my bounce rate, how many people actually opened my emails for the first week of me sending out emails. So I'm going to take a look at those statistics, and I'm going to come up with an actual lead per cost of an actual engaged lead. Okay. And then what I'm going to compare it to is, when I do a double opt-in, it's probably going to cut down your conversion rates by about, you know, minimum 30%.
And I'm not saying like if you're converting right now at 30% then you're going to convert at zero. No. It's just out of those leads that you captured, right, maybe take about 25-30% and subtract it from those leads. That's about how much you would get with double opt-in. But what I want to know is the quality of that list.
And obviously it's going to be far better, but I'm going to take a look at the open rates. I'm going to take a look at the engagement, right. And I'll tell you guys, you know, next time when we hang around, you know, maybe when I meet you guys at the event or something like that, I'll bring you that information. Do I recommend it? I don't know yet because I don't know my stats yet, okay.
So, okay. Please stay tuned. Okay, okay, okay. Is Tracker123 good enough for a URL rotator? Yes, it is.
Yep. For those of you guys who know what that means, yes. It's for people who are in BIM, okay. Can I create thank you pages with ELPP? Yes, and I believe I showed you that.
How much can we expect to spend on a good amount of traffic? How much do you spend, okay? How much I spend is different than how much you're going to spend. It depends on what your budget is. You can spend, I'll tell you this.
You are going to pay for traffic anyways, okay. People think, well, you know, these big gurus, you know, they do a product launch and they say, well, I'm just going to get a whole bunch of JV partners to promote for me and I'm not going to pay for my traffic. Okay, that's their mentality. In reality, they're paying ridiculous amounts of traffic money, okay, because what they're doing is they're giving away minimum 50% from every sale. Okay.
If they sell a product for $1,000, they're giving away $500 in commissions, right. So that means that they're paying upwards of $20 to $30 per lead, okay, and it doesn't mean that, you know, every single lead is going to convert, obviously. You're going to pay for traffic with your time. You're going to pay for traffic with your money, okay, one of those ways. Don't look at other people.
Look at yourself. Look at your budget, okay. Do you have a hundred bucks? If you have a hundred bucks. What I would do is I would run some media buys, okay, the stuff that I showed you guys on Monday, okay, this, you know, with banners, okay.
I would create me some banners and I would start a campaign. I would optimize the heck out of it, okay. I would pay attention to that campaign daily and multiple times a day and I would start very, very small and see if I can turn a little bit of profit or if I can start getting a little bit of leads going and then taking a look at what your cost per lead is, okay, and then start scaling a little bit. If you get your first sale, set aside 50%, reinvest it back into your business, okay. Guys, everybody starts out small, okay.
If you have $500, I would dive into a little bit of media buying and a little bit of, you know, get some traffic from like a traffic agency, okay, to where you're getting, you know, you're virtually just buying clicks, okay. And I'm going to explain to you guys, you know, you'll have that module coming up on Monday, okay. It's the simplest thing ever out there, okay. That's like 80% of my traffic right now comes from agencies. But there is also, again, I'm not going to get into that stuff right now, but there is a module that explains to you exactly how to do it right, okay, and kind of opens your eyes on the whole how this traffic is generated on the internet, how do these traffic resellers, how that works, right, who profits, where, you know, how they mark up the traffic and what you can do about it, okay.
I think you're going to love it. There is also a very, very good strategy that you guys will have access to Monday coming up, penny traffic, okay. If you're on the budget, penny traffic can work really, really well if you take the time to target it, okay. Take the time to target it. I'm going to walk you through and show you exactly how to do that, but that can work really well.
That can get your lead cost down to like a dollar per lead, okay, which is very, very good and it's super targeted. So don't look at somebody else and say, well, how much is he spending for traffic? I run campaigns, smaller campaigns. I test a lot of stuff. I have probably like 17 or 18 different campaigns going on right now, okay.
I test a lot of stuff because when I test something and it works, then I bring it back into something I'm going to share with you guys this coming Monday, okay. You guys will know. Stay tuned for that. I can't spoil the surprise just yet. But my perspective of getting traffic is different because I'm getting traffic to test a lot of new stuff, okay.
I'm able to do that. I've scaled up to this point. When you look at somebody like myself and you say, oh, Vic is spending $200,000 in traffic and I cannot do that, so therefore I'm just going to quit or whatever, right. I'm not saying that's what you say, but that's how most people think. Not realizing that, you know what?
Vic started from ground zero just like you, just like everybody, okay. And I did those small things in the beginning that allowed me to scale my stuff, okay, little by little, reinvesting your profits, growing your business little by little. And I believe that anybody can do this. I believe that if you just take the time, be disciplined enough, this is your future. You can absolutely change your life through this business.
Okay. If you decide to, you know what? I'm just going to do this step by step. I'm not going to rush. I'm not going to stress over little things.
I'm not going to sweat. I'm just going to do this. And I'm going to allow myself to go through the journey, right, and I'm going to allow myself to take those little steps. And sometimes even if I get tempted, I'm just going to stick with what Vic is teaching me and I promise you, you'll see results, okay. I promise you.
It's almost like a scientific formula. And people who fail are people who try to jump, you know, 10 steps ahead not realizing that, you know, there is no ground 10 steps ahead yet. They need to go one step at a time, okay. What percentage did Vic say he's getting from traffic agency? I'm getting about 80% of my traffic right now is through traffic agencies.
Why? Because I'm just testing the heck out of it right now and I've been really happy with the results. So guys, that training is coming up on Monday. Just watch that. It's all there, okay.
Yes, this is recorded, okay. Can you send me the actual link to your private window here for ELPP? You get your ELPP in the back office of Empower, guys. Just log into Empower back office and you'll be able to get your ELPP there, okay. No, no, no, it's not the "get ELPP" link.
No, it's not the get. Guys, here's how you get your ELPP, okay. I'm going to show you one more time for those of you guys who've been late, who came in here late. That's okay. We forgive you.
All cool, all right. Here's what you do. You go to Empower Network. Log into your Empower Network back office, okay. You will go on Internet Traffic Formula or before you get there, you're going to have to log in, okay.
You're going to have to log in. Go to Internet Traffic Formula right here. Click this little button, okay, and you're going to click on Bonus Easy Landing Page Pro right here. Bam, okay. You're going to click here and it's going to open.
It's going to take you to a special page. It's not "get ELPP." That URL is not going to work for you, okay. There's a different URL right here, okay. That's where you get access to it.
You get access to it from the members area of Empower Network, okay. All right, guys. Cool, cool, cool. So, what autoresponder do I use? I use, I'll tell you.
I have Infusionsoft. I have, what else do I have? I have Office Autopilot. Okay. Office Autopilot.
I have GetResponse. I'm testing that one out as well. So, but it does, I mean, GetResponse is pretty cool. I've been with GetResponse for a while. Aweber is pretty cool.
You know, GVO, I see a lot of the GVO emails in my spam. So, I'm not sure if they're not taking care of the IP reputations or what. I'm not here to, you know, I don't know. I never use them, but I just, here's what I do, guys, okay. Be a smart marketer.
Be a strategic marketer, okay. What I do is, look. I go to my, I create, okay. I create it. I, like a junk email address, okay.
Designed for me to just opt in to a whole bunch of marketers' lists. People that I just want to spy on, okay. And just to kind of see what's going on in the industry, okay. And so, I have literally that email. I'll show you.
I'll show you, guys, okay. Again, I'm not going to tell you one thing and do another thing, okay. And check this out. Actually, I better, okay. That's another one of my emails that I don't use, okay.
So, check this out. This is my junk email, okay. Check this out. Check it out. Look at that.
See that? 73,000, okay. 73,000 emails, okay. And I look at this right here. I look at spam, okay.
And you know what else I look? I look at my promotions. I look at my promotional folders right here, right. So, I take a look at this and I see if, and I take a look at my spam and I look at, look at this, okay. So, for example, click on Martha here, right.
I'm going to scroll all the way down and I'll take a look at what Martha is using for her email, okay. So, a lot of times if you just click on like unsubscribe or manage your subscription at the very bottom here. Okay. It will tell you what she is using for her email, okay. Now, sometimes it's going to be, now it looks like it's like a dedicated IP or something like that.
It doesn't tell me the company name for the autoresponder, okay. Let's go back here. Let's take a look at this one here. So, this one is sending from SMTP. Again, this is like private IP or something like that, okay.
But I'll take a look at a lot of times, you know. Dude, dude, dude, dude, I like that, right. Vmailer, okay. See that? Vmailer3.com, okay.
So, there's a lot of different autoresponders out there, vertical response, for example. See, you know, if I see a trend of emails being in my spam, right, from a particular autoresponder. See, a lot of these little guys right here, right. They're just ending up in spam. For whatever reason, okay.
And if the email is not too spammy, okay. Please save for your records. I mean, this doesn't look too spammy to me, right. Tendercampaign.com. Go here to access your private link.
Expires in 4.8, 4.5 hours. Have a great day. You know, it doesn't look too spammy to me, right. But for some reason, it's in my spam. So.
See, this is tendercampaign.com. See, it's probably like a smaller autoresponder. And, you know, when I look at stuff like that, I know that, hey, I better not go to that autoresponder. Because, you know, if I use that, it's probably going to end up in my spam, right. So, just take a look at, you know, take a look at what's going on in the industry.
Just take a look at what other marketers are doing. And you'll be able to kind of get an idea, you know, of what you need to do. Now, from my experience, GetResponse has been pretty good. AWeber has been pretty good. Office Autopilot, I love it.
It's good. Infusionsoft is good if you're a little bit more advanced. And this other one I got that's really, really super crazy expensive. I don't know yet because I haven't tested it. Somebody's asking, what does media buy?
Watch module one. Watch module one. Facebook group. Vic, should we get Vic to create a private ITF members only Facebook group for all of us to collaborate and ask questions. I'll tell you, I'll probably not be in that Facebook group because I'm just doing stuff.
I don't, I want you guys to do this stuff, okay. I want you guys to not just waste your time and your resources and just chitchat, okay. That sometimes is important too. But I want you to take action. Imperfect action always beats perfect inaction, okay.
Just always remember that. And write your questions down, okay. What we're going to do is we're going to come up with a system hopefully by next, by this time next week to where you'll be able to submit your questions. And hopefully the system will be able to categorize them and we can be a lot more effective and efficient. I know we probably missed a lot of questions tonight.
But folks, we're going to go ahead and get, you know, and just wrap it up. I want to keep these calls to about an hour, okay. So that way I don't want to take a lot of your time. I want it to be, you know, easy if you're watching a recording. I don't want it to be like a two or three hour call.
Again, we want to keep it effective, efficient. And I want to provide the most value for you in the time that we have together on these calls, okay. So guys, with that being said, listen. Go do something right now, okay. Go do something between now and next Monday, okay.
Next Monday you're going to be introduced to traffic agencies, the super agencies. You'll get your bonus. You'll be introduced to the penny traffic. Very, very important, right, that you follow instructions and just do what I recommend you do. I cannot make you do stuff.
I can only recommend you do stuff. And I will never, ever, ever tell you to do something I haven't done myself, okay. I will never teach you from theory. I will always teach you from experience. I'm running traffic right now, a lot of traffic.
And the stuff that I'm teaching you is the stuff that I'm doing right now. Cool? So guys, I appreciate you. Make it a great day. If you're, you know, outside of the United States, make it a great night.
I look forward to seeing you guys next time. I appreciate you. And if you didn't get your ticket yet to the workshops, go get them now. See you guys.
One email opens every transcript on the site. No card. You’ll land right back here, logged in.