Why Your Landing Page Might Be Splitting Conversions With Total Strangers

You sign up as an affiliate, and the company hands you a landing page. It already has their branding, their colors, their copy. All you have to do is drive traffic to it, so that’s what you do, spending money and hours sending visitors to a page you didn’t build and don’t own. Vic Strizheus started exactly there in 2005, and he tells the story of what happened next as the moment his business actually became his.

What happens when fifteen thousand people run the same landing page?

Vic was one of roughly fifteen or twenty thousand affiliates for a direct sales company, all promoting the identical page the company had handed out. His first traffic source converted fine. Then a list publisher he approached turned him down flat, telling him he’d already run that exact same landing page for other affiliates so many times that his list was burned out on it. The next publisher said the same thing. It wasn’t that Vic had done anything wrong. It was that his page was indistinguishable from thousands of others chasing the same visitors.

Worse, every opt-in on that page went straight to the company’s list, not his. He was spending money and driving traffic to build somebody else’s asset.

What did his mentor tell him to actually change?

Vic says he was learning from a mentor at the time who was already earning serious money every month, and the advice that fixed the saturation problem was simple.

understanding capture is what’s going to allow you to double triple quadruple your business without spending any more money necessarily on market

As Vic Strizheus recounts his mentor telling him, “change your rapper you want to stand out from the crowd”. The instruction was to build his own custom landing page rather than run the one the company issued to every affiliate, capture the opt-in onto his own list first, and only then redirect the visitor to the actual sales page. If they bought, he still earned his commission. If they didn’t, he’d already captured the lead instead of losing it forever the moment they clicked away.

Two things happened once he made that switch. His conversions climbed because his page was now the only one of its kind on the internet instead of one of fifteen thousand identical copies, and traffic sources that had rejected the original page started accepting his. He describes his opt-in rate roughly doubling once the page stopped looking like everyone else’s.

Why does this matter more than which traffic source you pick?

As Vic Strizheus puts it, “if there is one thing that you need to really really focus on right and really nurture and really protect and really you know take care of that would be your list”. Traffic is replaceable. A list you actually own is not, and it’s the one asset that keeps paying you even after any single offer, company, or traffic source disappears.

The practical version of this for you, whatever you’re promoting:

• Never send cold traffic directly to a page you don’t control, even if the company hands you one for free.
• Build a capture page that opts people into your own list first, before any redirect to a sales page happens.
• Treat your list as the actual business. Everything else, including the specific offer you’re promoting this month, is temporary.

Vic frames the rest of the lesson around three components that make a capture page convert once you own it, strategy, psychology, and optimization, with a lead magnet, a hook, and a call to action sitting underneath all three. But none of that matters if the list you’re building belongs to somebody else. Owning the page is what turns a single promotion into a business you can run for years.

This is worth sitting with if you’ve ever been handed a done-for-you funnel by whatever you’re promoting. It’s convenient precisely because it asks nothing of you, and that’s the trap. Every other affiliate got handed the same convenience, which means the moment traffic sources start recognizing the page, your convenience becomes your ceiling. The fix isn’t more traffic. It’s building the one piece nobody else is allowed to copy.

The full lesson breaks down exactly how he structures that custom capture page and what he tests to push opt-in rates higher. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

All right, hey, welcome back, my name is Vic. Hope you're doing awesome, hope you're ready, I am ready if you're ready. Let's get this started, right? So yeah, welcome to capture mastery part of the training, and I'm excited to be, you know, sharing with you some ideas, very very important stuff, very important stuff, my friend. You know, before we start talking about traffic, which you probably are eager to get to, right, trust me, we will get there. All right, we need to, we need to cover some fun, fundamental, some foundational stuff, that will make all the different in your business.

Okay, so many marketers out there, my friend, they have no clue about the stuff we're gonna be talking about here. Okay, they have no clue about the strategy, the psychology, how to create a capture mechanism, why is it even important, how do you do that. Right, they're running their business blindly. You don't want to do that, because if you do what the 98 percenters are doing, maybe you have been running your business blindly up to this point. I'm gonna, you know, suggest that you stop doing what you've been doing. You know, and let me show you what's working for me. Okay.

Let me show you some ideas that, that allowed me to completely change the direction of my business and build a very very successful business. Let me show you, how do I create, you know, how do I get the most return on my investment on my marketing dollars. Okay, how do you do that, how do you engineer all that stuff? Well, you need to know some strategies. Okay.

So what we're gonna do is we're gonna keep this training very light. It's gonna be very casual, it's just me and you talking, you know, as if you were just standing right next to me here. I'm just showing you stuff on the whiteboard, we're gonna be, you know, jumping on the computer, I'll be doing stuff on the computer. It's gonna be very hands-on type training. You know, I want you to be able to look at what I'm doing, I want you to be able to see and model, and you know, and and and, I hope it's gonna be, you know, very easy for you to follow along. So you can literally pause the video, you can do what I'm doing if you want to. Of course you can come back, you can watch this stuff over and over again. Okay.

But my goal is to show you this so that you understand how to do this, for a successful business, create good business. Okay, how to monetize your business, here is why this is important. In this video, what I wanted to do is, I wanted to give you a, let me give you a framework. Okay, off of which we're gonna work, and this framework is important. Okay, when I got started in 2005, let me show you something. Okay, this might look familiar to you. Okay.

I was, I got started with a company, see, I can't, I talking to, and and and, right, at the same time, I don't know, you try it out, especially on camera. But I was in 2005. Okay, I got started on the internet, I was green, did not know anything about business, traffic, you know, how landing pages, how that worked, had no clue. Okay, and I was, I got started with a company as an affiliate, direct sales company, and you know, I got started with a company as an affiliate, direct sales company, and they gave me a, an affiliate coded sales page. Okay, to where, you know, hopefully when somebody bought, I would make some money. Okay, they gave me a landing page, also affiliate coded to me. Okay, and they said, Vic, here is a landing page, go get some of them visitors to your landing page. Okay? Sound familiar?

So I went to traffic source A, traffic source B, traffic source C, traffic source D, and so forth. Okay, and I was trying to get traffic to this landing page, that was when people opted in. Okay, that went to the company, that went to the company's list. Okay, of course, I was new, I did not know what I was doing, right. Now, what do you think is wrong with this picture? Well, let me tell you what happened, I started to advertise with traffic source A, right, and yeah, they, you know, they will send me some traffic, my conversions were, I don't know, 15, 20 percent on this. I'm, I went to traffic source B, you know, to a list publisher. Okay, and this guy would say, hey, I cannot accept your landing page, because I already ran this landing page like five times last week to my list, so therefore I cannot accept it anymore. Okay, I went, wow, that's interesting. I went to source C, and this guy would tell me the same thing. You know what, I didn't realize at that time, and I learned some lessons, and some really really valuable lessons, men, that just absolutely transformed my business. But unfortunately, so many people in their industry, they don't understand this, simple things make all the, all the difference sometimes, you know. Here's what happened, here's the problem. Okay.

That company had about, I don't know, 15, 20 thousand affiliates at that time. Okay, and I was one of them. Now that landing page was promoted by 15 or 20 thousand affiliates just like I was. Okay, and they were going to the same sources on the internet, they're landing pages, which is exactly identical to mine. Do you see what the problem is? Okay, so now this landing page became saturated, and it wasn't converting. Okay, conversions went, you know, down the drain, and you know, even worse, they will, it started to be rejected by a lot of the sources and a lot of the publishers, you know, that would send traffic. Okay.

So I said this, I said, I'm gonna be, I'm gonna do something different. Okay, I'm going to change that. So what I'm gonna do, what I did is, I just listened to my mentor, you know, I was learning from a guy who was earning about two hundred thousand dollars a month at that time, and you know, and I was just, I was just smart enough to listen to the dude, you know, and I'm grateful, because he said, Vic, change your rapper, you want to stand out from the crowd. Listen, if you're promoting any kind of affiliate offers right now, if you're promoting any, you know, if you're a part of a business opportunity, if you're in network marketing company, or you know, if you are a part of something that has a lot of people promoting the things, the same thing, right, this lesson alone can be worth a million bucks to you. Okay, could you not create a separate rapper? See, people think that this is their business. Okay, and it's not, your business is right here, this. If there is one thing that you need to master, and and most marketers, man, they don't understand this, and and that can be actually a good thing, because I can teach this. Okay.

What I did is, I created a custom landing page right here. Okay, and then I redirected, when somebody opted in, now they didn't go to the company's list. Okay, now they went to my list. Okay, now they went to my list, and now I started to build my own list. Okay, and then when they opted in, they got redirected. Okay, they got redirected to the sales page, and if they purchased, great, you know, I would make some money, but if they didn't purchase, I captured that lead. Now, two things happened when I did this, the very first thing that happened was my conversions increased. Okay, because all of a sudden this landing page became unique on the internet, there was no other person, no, no two people with the same exact landing pages as I had, because I created it to be unique for me. Okay, so all, and then second thing that happened is, I was able to, to the same traffic sources here, and now my landing page was accepted, right. Not only did my conversions more than doubled, okay, from what everybody else was doing out there, but I was, now I was promoting this landing page side by side with all the other so-called competition and the other affiliates who were a part of that company, right, and my landing page was crushing it. Now, it wasn't really crushing it that much, but again, conversions went from like, you know, 10% to 20% or 25%. Okay, so I got to capture a lot more, a lot more, more leads, right, a lot more traffic, and now I started to build my list. Okay.

Now, if you are going to promote anything, my friend, your really, your business is this right here. If there is one thing that you need to really really focus on, right, and really nurture, and really protect, and really, you know, take care of, that would be your list. Okay, this stuff is important, this is important, very very important, because without this, you're not gonna have this. Okay, so the idea here for us now, you know, is obviously, over the years I was able to, you know, to tweak some things, and I became a student of traffic generation and conversions, and started to really really, you know, learn how do you, how do you create your landing page that converts well. Okay, and my opt-in rate started to increase, and I started to test some things again, all that stuff I'm going to be teaching you in the inside of this, this particular training, training segment. Okay.

But I want you to see the big picture, my friend. Okay, here is why I'm telling you this. Okay, and here's why you should be building your list. When you build your list, let's say you have, you know, you are, you're driving traffic. Okay, and what I'm going to be showing you here, with the strategies and psychology and optimization, everything we're gonna be covering here in this, in this training, you will be able to capture, let's say 40%. Okay, let's say 50%, or you know, 70%, some of my landing pages now convert up to 90%. Okay, I'm actually gonna take you behind the scenes and and show you the examples, I am gonna show you, you know, how, you know, how it performs. There is a lot of strategy, you know, goes behind the scenes here to, to get a 70% opt-in rate. It's not just a landing page, it has to match with your market, with your message. Ok, something we're going to cover, you're going to talk about in the next 20 to 30 minutes.

Know in great detail here, but imagine, for every a hundred visitors you're capturing, you know, let's say 40 or 50 of them. Okay, that being added to your list, and is, and as you're doing this day in and day out, right, month in month out, your list is growing, you know, a thousand people, two thousand, three thousand, ten thousand, forty thousand, a hundred thousand people, right, all of a sudden you have this pool of people that you're taking care of, and I'm gonna teach you how to do that. Okay.

And then let's say if you have an offer right here. Okay, that you know, that you think is pretty good, that would be a good fit to your list. Okay, you can, you can literally send an email. Okay, you can literally send an email to your list, saying, hey guys, check this out, send them to your offer. Okay, and you know, I'm gonna teach you what I do specifically with my list that allows me to get, I'm gonna teach you what I do specifically with my list that allows me to get a list, that allows me to get a, you know, 40, 50, 60 percent open rate on my emails. Okay.

And literally, I can command thousands of people, tens of thousands of people, to any website I want, anytime I want, right, and now this particular traffic is 100% free. Okay, because I've already monetized it here, I have my capture machine working for me here, right, converted it, builds my list, and now you are able to virtually print money anytime you want. Is that an awesome feeling? Would you like to learn how to do this? Now.

The, the business, your business, your whole focus should be on how do you orchestrate your, you know, your capture machine. Okay, so that you're capturing as much of the traffic as possible. Okay, and that you're monetizing as much of that list as possible, so make sense. And then, regardless if they buy anything over here or not, you can send them other offers, you can send them different, you know, different promotions, you can send them, you can, you can take care of them, you know, you can do your own, you know, campaigns to them. Now.

What I'm going to teach you here in this particular segment is, before we start talking about traffic, which is, this is the easiest thing in the world. Okay, getting traffic is very very easy, my friend, I would like to show you, and I want you to understand how do you strategically create your capture mechanism here. Okay, what do you do? Let me do a quick magic for you right here, boom, check this out, you didn't know I could do that, did? All right, so here is, here is what you need to understand. Ok, most people don't understand this, when it comes to the landing page. Okay, this is our capture mechanism. Okay, capture part of the business, very very very important, my friend. Ok.

It consists of three things. Ok, number one is, we need to have a very very good strategy. Okay, most marketers have no clue. Okay, thing number two we need to have, is we need to understand some of that psychology. Okay, you're gonna get all psychological on me here, I don't know, maybe. All right, third thing we need to understand, really really understand, is thing called optimization. Okay.

Now, when it comes to strategy and psychology, okay, here's what, here's what it, what it, what it, what, what, what goes into that. Okay, we need to strategically create what's called a lead magnet. Okay, I need to get a new marker, we need to also strategically and psychologically create what's called a hook. Okay, and then we need to have a strong call to action. Okay, these components right here, you, okay, they create, if done correctly, okay, they will allow you to get 40, 50, you know, 60, 80 percent opt-in rates. Okay.

Now, the difference is going to be, is how strategic you're going to be with your lead magnet, with your hook, with your call to action, is what's going to determine the kind of open rate you're gonna get. Okay, now there's also something else, if that was, if this was it, okay, it would be easy, and then, you know, a lot of people will do it. But what we also need to understand is this thing called message to market match. Okay.

If we have this, okay, and then we're capturing, you know, what we're sending, we have the right message, the right market, and we have, you know, we have those two matching together, which I'm going to walk you through, and we have a capture mechanism to talk into that with a precise message. With all of these components in place, my friend, you are going to crush it. Okay, and then I'm going to show you how to optimize. Listen, if you are wondering, you say, Vic, I am brand new, man, how do I start from beginning, how do I create a landing page, how do I link it to my autoresponder, how do I create a list, right, how do I do all that stuff, you know, might sound overwhelming to you, you know.

I'm not sure, if anybody, I surveyed a lot of people, and a lot of people said, you know, we don't even know how to create a web form, and how to, you, how do you create your landing page, how do you link it to your autoresponder. Listen, I'm going to show you everything. Okay, stay tuned, watch these videos, go through them in the order that they are presented to you. Okay, we're going to cover, we're going to tackle all this together, and I'm going to show you how I track, I'm going to show you, you know, examples, everything, you're going to love it, my friend. Okay.

Again, understanding capture is what's going to allow you to double, triple, quadruple your business without spending any more money necessarily on market. Okay, on traffic. So I am excited, listen, I hope that, you know, you're excited to learn this stuff. Let's go ahead and start with talking about some strategy thing, right, talking about some lead magnets and how do you orchestrate that and engineer all that stuff. We'll see you next video.