The Same Page Converted at 22 Percent and 68 Percent, Same Traffic, Same Offer

Same landing page. Same offer. Same list. One version converted at twenty two percent. The other converted at sixty eight percent. Nothing changed except the headline. Vic Strizheus pulls up his actual tracking dashboard in this session, the real numbers from a live campaign, to make a point he says most marketers learn the expensive way: the words you put in front of an audience matter more than almost anything else you’ll spend money on.

What happens when you send the same offer to two different crowds?

Vic explains that his market for a recent launch split into two distinct groups. One side was business opportunity seekers, people hunting for any way to make money online. The other side was people already building something online who had figured out they needed more traffic. Same product behind both pages. Completely different starting point in each person’s head, which meant the same headline could not possibly work equally well for both.

He ran the business opportunity crowd to a set of pages built around traffic generation messaging, a headline asking if they needed more visitors to their site. The result was rough. Across three different landing page versions aimed at that traffic-focused hook, opt-in rates sat in the low twenties, twenty two, twenty three, twenty four percent. Vic doesn’t dress that up. He calls it what it is.

Why did the exact same audience respond so differently three days later?

Instead of panicking, he swapped the message. Same list, same traffic source, same offer sitting behind the page. He just changed the hook from a traffic angle to a money angle, speaking directly to what a business opportunity seeker actually wants, which is income, not visitors. The very next test told the story: one version jumped to fifty percent, another to fifty six percent, and the best-performing version of the three hit sixty eight percent, an eighteen point jump over the next closest page.

• Traffic-focused message to a business-opportunity audience: opt-ins in the low twenties.
• Income-focused message to that same audience, three days later: opt-ins from fifty to sixty eight percent.
• The identical two headlines sent instead to an internet marketing list: both versions converted in the seventies and eighties.

That last line is the part worth sitting with. The same two pages that badly underperformed with one audience turned into some of his best-converting pages ever with a different one. Nothing about the pages was wrong. They were just aimed at the wrong person.

don’t go crazy with traffic right away until you have optimized your landing pages

How much traffic should you buy before you know what’s actually working?

This is the real reason Vic put this training in front of traffic generation instead of after it. He wants you testing on a few hundred clicks per version, not thousands, before committing real ad spend to a page you haven’t proven yet. Run two or three variations side by side. Watch which one the specific audience actually responds to. Only once a page is pulling strong numbers does it make sense to route serious traffic at it.

He’s blunt about what happens to marketers who skip that step. As he puts it, sending a large volume of cold traffic at an unproven twenty percent page is a fast way to “go broke doing that kind of stuff”. The fix isn’t a bigger budget. It’s smaller, faster tests before the budget gets spent at all. And he’s equally clear that a rough early number isn’t a verdict on you personally, it’s just information. Twenty two percent on a first test is a starting point to optimize from, not a reason to quit.

What does this actually change about how you build pages going forward?

It means the headline is not a finishing touch you write once you’re happy with the design. It’s the single biggest lever in the entire funnel, and it has to be built for the specific person reading it, not for the offer in general. A business opportunity seeker and an experienced internet marketer can look at the identical product and need to hear about it in almost opposite terms.

Vic is candid that this isn’t the kind of behind-the-scenes detail most training ever shows. As he puts it, “gurus don’t show you this stuff”, and the dashboard screenshots in this session back that up with actual click counts and actual opt-in numbers, not a summary after the fact. Match the message to the market first. Scale the traffic second. Reverse that order and you’ll spend a lot of money finding out the hard way.

Vic walks through every version of both landing pages side by side, plus the actual dashboard numbers behind each test. Watch the full session free when you Create your free account.

The full session transcript follows below.

Transcript

All right, so I'm actually gonna do a, a separate video, this one, just to demonstrate to you a point. Very, very important. As a marketer, you need to understand this. And I'm gonna show this to you again.

I'm gonna be completely transparent, my friend. This stuff can save you a lot of money. All right, and it can, it can double your business without you doing anything extra, except just maybe, a, you know, maybe five minutes of your time, to implement this, this strategy that I'm about to show you.

Okay. So it's this thing called message to market match. Okay, what do I mean by this? So check this out.

I'm gonna take the most recent promotion that I was just doing, all right, which is internet traffic formula. And this was, you know, at the time of me filming this for you, that was the, the most recent thing that I was promoting. Okay.

And so my market, okay, my market for internet traffic formula is, a, it's either people who are looking for a way to make money online, which is a biz up. Okay, business opportunity seekers. Or B, it's internet marketers who are already on the internet. They're already building a business, but they realize that, you know what, we need to, we need to, you know, learn how to get traffic, right, we need to understand how to get traffic.

So two different demographics, or two different mindsets of people on the internet. Okay. So I want you to, as you watch this video, I want you to look at, from, you know, through a lens of a marketer, so, make sense?

So check this out, here's what I did. So I promoted. I bought some advertisement, you know, I bought some media. But again, we're gonna talk about, you know, where did I get this.

And then how, you know, where did I go, to get, to get these, these clicks and all that, you know, when we talk about traffic generation. And I'm gonna, you know, I'm gonna show you all my sources. My friend, you're gonna absolutely love this, man.

You're gonna absolutely love this program. Just because I'm not gonna, I'm not gonna leave any stone unturned for you, you know. Yeah, we're gonna, we're gonna do, we're gonna roll like that, believe it or not, but Check this out, so these are all, except the top three, okay. So this is my tracking dashboard, okay, tracking dashboard, when I track my, my clicks, when I track my opt-ins, and all that good stuff, okay.

So just, just kind of ignore these top three, because there is really no clicks there. Let's start from the bottom, okay. As you can see the date here, it was 322, 2014.

Okay. I started to, I started a campaign. Okay. And I targeted business opportunity seekers.

Okay. So pay attention here to our, I'm about to show you, I targeted business opportunity seekers, people who are looking for ways to make money on the internet. Okay.

And I said, okay, so let's see what would happen if I take, you know, if I promote, if I buy traffic from, you is up traffic, and if I send them, as you can see here, top secret, standard, and simple. Okay. So these three landing pages, I started out with them. Okay.

So top secret, which is this one right here. Okay. I showed you that in the last video.

This is the top secret site, standard, this one, and then simple, this one. Okay. Now these landing pages converted really really well for me when I promoted them to the, to the, you know, internet marketing crowd. Okay, to, to I am errs.

But I said, okay, so let's see what would happen if I promote these landing pages, and I just put them on a rotator, right, to rotate him, you know, somewhat evenly. And I just, and I just send them to a biz up seekers, what would happen? Okay.

Now check out these results. Okay, see that top secret, right, yeah. And the number I want you to look at is this right here. Okay, don't worry about this number, because this is like total secret, and I just put them on a rotator, right, and I just send them to a total clicks.

And it's like when people come back and click twice, you know, it calculates every single click. Really, what we're looking at is we're looking at unique clicks column right here, which is this number right here. So we're gonna compare that to the number of opt-ins.

Okay. So The top secret, this site right here, right, this landing page received 1799 clicks unique, okay. And it generated, if I hover over this right here, it generated 437, 437 opt-ins, okay, divided by 1799, okay. So the conversion rate on that was twenty four percent, pretty crappy to be honest with you, okay.

I do not accept anything like that, okay. Now check this out, because I was running a test. You know, it's important to test your stuff all the time, right, test your stuff all the time to see what's working.

Okay, as a market, I see, even, even Vick, even Vick can sometimes get 24 percent opt-in rate. Why? Because this was a brand new offer. It was a brand new landing page, and I was testing, right.

And I was doing the smart thing. I was split testing my landing pages. Okay.

But check it out, so standard received 1818 clicks unique, and 400 opt-ins. Now check this out, 400 opt-ins, okay, divided by 1818, okay, 22% opt-in rate, that's ridiculous, man, you know that's not acceptable. Now check this out, this simple, right, the one that converted the best for other lists, right, 429, 429 divided by 1794, right, 1794. I'm just gonna show you this because I want to be completely transparent, see, a 23% opt-in rate, okay, 23% opt-in rate, that's garbage, okay, that's not good, I'm not going to.

So notice a date, right, it's at 322. So then what I did is, I said, okay, I'm gonna pull that down. Okay.

Again, here is a lesson for you, my friend. When you run something that doesn't convert well, you know, instead of just panicking and saying, oh my god, this is failed, you know, and I'm a failure, you know what you say? I'm gonna optimize it. See, optimization is a big piece of your capture mastery, part of the, of the, of the formula.

Does that make sense? When you learn how to optimize, and again, I'm gonna show you how to optimize. I'm gonna show you how to do all this stuff.

Okay. That's why, listen, I, I hope you really are paying attention to, I'm showing you here. Because this stuff can be worth millions to you. Okay.

All right, so I'm getting like 22, 23, 24 percent opt-in rates, you know, on these. Okay, not good at all, sending people to these landing pages. Okay, and then I said, okay, so what I'm gonna do is, I'm going to change my approach.

I'm gonna change my, my, my hook, and my, you know, the way that I present to those people. Again, same, same, same crowd, right, biz up, same list. Nothing changed, except this time I started to promote different landing pages. I started to promote right here, number one secret, 5k, and 7920.

Let me show you what those were. Okay. Number one secret, boom, this one.

5k, boom, actually let me go back here and show you what those were. Okay, the front end of it. Okay, this is the 5k, and then the 7920 right here, boom. Okay, again, same list, same publisher, same vendor, I just switched the links.

Okay, and I just, I just switched the links to promote these other ones. Okay. That was just three days later, okay, on 326, as you can see here.

Right now, check this out. Number one secret, right, which is this one. This landing page received fifty four clicks, right, eight hundred and fifty four clicks. And let's take a look here, and four hundred and eighty opt-ins.

Okay, so let's take a look at that. Four hundred and eighty divided by eight fifty four, fifty four. Okay, fifty six percent opt-in rate, see that.

Now that's something, in my boat, in my, you know, it's something, that's something. I, I'm gonna, you know, I'm gonna take a look at, right, that's something that, that is, you know, this is obviously better than twenty three percent. Okay, now take a look at this, not, next one here. Again, I'm split testing, I'm always split testing between two or three landing pages all the time, my friend, all the time.

This is how you optimize. This is how you raise your, your opt-ins, right, so Let me show you this 5k landing page, which is this one right here, yeah, so this one, you must say here, okay. So that 5k received eight hundred and ninety, okay.

So that five k received eight hundred and ninety, okay. So that five k received eight hundred and ninety, okay. So that five k received eight hundred and ninety, okay, let's actually take a, okay, so that five k received eight hundred and ninety, okay, let's actually take a look at how many opt-ins here, four hundred and fifty opt-ins, okay, 450, okay. Four hundred and fifty opt-ins divided by 890, okay, fifty percent opt-in rate, okay.

Now, Len, let's take a look at this seventy nine twenty, which is this one, okay. This landing page, again, same list, same offer, nothing changed except the, you know, the, the hook, you know, how, what page set. So this one, 2470, and, and, and the reason that this number is a lot higher is because, you know, this one, this was the winner, and so I just ended up sending the entire, you know, the rest of the traffic to that landing page.

But take a look at that, so it's 2470 and 1695, okay, take a look at that, 1695 divided by 2470, okay, 68%, all right. Now that's 18% better than the next top converting one, does that make sense, the one that was converting 50%. So now I can live with 68% conversion rates, my friend, this was cold traffic. We're here, see here, it was converting at 22% or 23%, right, what I was presenting to them, traffic generation angle, right.

And here I'm presenting to them, hey, make money, just the one thing that took my income from zero. So just take a look at the difference in the messaging, right. So the best performing there was this top secret.

I think it was like 24% conversion rate on this one, to where the hook here was, hey, do you need more traffic to your website, right? And then, and then I basically just said, hey, the one thing that took my income from zero to seventy nine hundred and twenty dollars per day, you can model it. That's the only thing that changed, and obviously how the landing page looked. Okay, from twenty four percent to sixty eight percent conversion rate.

Okay, huge difference. Okay. So what's the lesson here?

The lesson is, you have got to split test and test your stuff, like, when we start talking about traffic. The reason I wanted you to go through this training first, okay, through this, I wanted you to start with the capture masteries. Because, my friend, I know when you get to traffic, right, you will be tempted, you will be eager to get a lot of traffic going, right. And you need to understand the strategy, you know, so that you don't get Imagine if you would, you know, if I would invest it, like, you know, if I would get fifty thousand clicks with this hook right here.

And I just, and I just used one of those landing pages, and I had no idea, right, how to split test, or how to, you know, how to, how to optimize my stuff. And I would get, you know, twenty four percent, or, you know, or twenty two percent conversion rate. Be miserable, man, you know what I mean?

I would go broke doing that kind of stuff. So the reason I wanted you to show you this, and I want you to see this, is so that you understand, you know, when we get to traffic generation. First of all, is, don't go crazy with traffic right away until you have optimized your landing pages. Okay, start small.

Send like a thousand, or five hundred, or a few, or a couple hundred, you know, clicks to different landing pages, right, testing different hooks and different angles, right, to see which one is gonna perform the best. And then, you know, when, when you get, let's say, you know, I was able to get this one to convert it 68%, obviously. So now I'm gonna ramp it up, and I'm going to really, really, you know, take this and just scale this one up, because it's converting it 68%.

That's six point eight people out of, you know, you know, six point eight people out of, you know, six point eight people out of, you know, that's 68 people out of a hundred are opting in. And that, my friend, is really, really good. So make sense? Let me give you another example here.

Let me see if I have that. That was another segment of, of the list that I was running to you, you know. I'm just, I'm just taking you, I hope you appreciate this.

And I, this is like behind the scenes kind of stuff, where I don't, I mean, I don't show this kind of stuff to anybody, unless they're like my private client, you know. So here's another example. I can, I can tell you, just different, excuse me, different messaging, okay, in landing pages. And just, and just running your, you know, your split testing your stuff all the time.

Okay. So this landing page here, okay, this is actually a internet marketing list that I was, that I was advertising to you. So these are not necessarily people who are looking for a, you know, a lot of people who are looking for a lot of people who are looking for a, you know, how do I get more, how do I, you know, start, make money.

These are folks who understand that, you know, in order for them to make money, they need to understand traffic and, and marketing, a lot of good stuff. Okay, so they're a little bit more sophisticated. Okay, this landing page right here, which was 7920. Okay, incidentally, again, same landing page, just different list, right, what are, forty three hundred and fifty unique visitors.

We've got thirty three hundred and fifteen opt-ins. Okay, see that, thirty three fifteen divided by forty three fifty. Okay, so that one converted seventy six percent.

Okay, see that, seventy six percent conversion rate. Okay. Now the next best one was, I guess it was this one here, thirty four fifty nine out of twenty seven seventy seven. Okay, again, same list, twenty seven seventy seven divided by thirty four fifty nine.

Okay, eighty percent, see that, eighty percent conversion. Now this is I am list, this is the internet marketing list. Okay, and so clearly these people are, you know, they're, they're, they're, they're responding to both versions.

Okay, this one. And let's see which, that one, that one was simple. So that was this one right here. Okay, 80% conversion, right, this one actually output this one, but just a little bit.

It's still, you know, seventy eight, and like 80% or something like that, right. So important for you to, you know, for you to understand, and, and actually, and target your message to the, due to the right, to the, to the market correctly. Okay, so as you're getting your traffic, it's very important for you to split test your messages, to split test your landing pages.

And of course I'm gonna walk you through, you know, in your, your, your, your landing page. And of course I'm going to walk you through, you know, in, show you how to do that. Okay, so just wanted you to, to be aware of that, you know, so you don't go too crazy. And if, even if you do get like 20% opt-in rate on some of your stuff in the beginning, right, when you're testing things, don't get discouraged.

No, you just saw, you know, I was getting 22% opt-in rate, but I was able to scale it up, up to 80%, right, again, same stuff, just, just being able to optimize it, my friend. I'm gonna teach you all this stuff as we progress into the training. You're going to absolutely love this.

I, listen, you're not gonna learn this in college. You're not gonna learn this from anybody else. Gurus don't show you this stuff, gurus don't show you behind the scenes, right. I'm gonna put everything in a line here, you know, taking you through my, through my personal business, and showing you what's working for me now, not like in 2010, now in 2014, okay.

And wait till we get to the traffic stuff, you're gonna absolutely flip out, okay. So, you know, by this time, maybe you're, you, you know, you're, I think we got to the point to where I hope that it's clear for you. As far as, you know, this strategy, different, you know, strategies that you can, that you can deploy and experiment with, when it comes to, you know, creating your landing pages, right, or how to create your, your capture machine.

Again, this might, something, this might be something you need to watch over several times. Okay, that's why I want to give you the entire week to go through this. Yeah, listen, you have your lifetime access to this training. You can come back and, and you can watch it over and over.

You can watch this video 50 times if you want to, write. And actually, I would encourage you to continue, come back to this information and watch it over and over again, because if you watch this stuff three times, you know, you will get a lot better, a lot more from it, then if you just skim through it one time. So make sense?

So right now, what we're gonna do is, we're gonna switch gears. And let me show you, let's start talking about how do you actually create a landing page, right, how do you actually create one of these, where do you go to create this kind of stuff, right. And, and how is done, how do you hook it up to the, to an autoresponder, how do you set all that up. And we're gonna start talking about that in the next video.

See you there.