Most Affiliate Marketers Are Building Someone Else’s List Without Knowing It

You find a product on ClickBank that pays a solid commission, you build a couple of ads, and you send every visitor straight to the vendor’s page. If you’re lucky, one or two people out of every hundred actually buy. The vendor gets the lead either way and adds it to his own list, whether you make a sale or not. Vic Strizheus says he watched this play out with a specific product, a directory of ezine publishers, where hundreds of thousands of affiliates were all pointing traffic at the exact same landing page, all splitting the same thin slice of buyers. He decided there had to be a smarter way to position himself, and he built it, then handed over the whole blueprint in this session.

What happens when everyone promotes the exact same page?

Nothing good, according to Vic. Thousands of affiliates were sending cold clicks to that one ezine directory landing page, and the typical conversion rate across the industry sat around one and a half percent. Even a decent affiliate getting two or three percent was still handing the vendor a free lead every time someone opted in without buying. Vic’s read on it is blunt: the product itself was fine, the problem was that nobody stood between the ad and the vendor’s page to actually earn the sale.

So he stopped sending people there directly. Instead of promoting the ezine directory under its own name, a name he calls about as unsexy as a product name gets, he built his own page in front of it and called what he was offering the 48 hour cash machine. Nothing on that page mentioned the actual product. The headline spoke straight to what the buyer actually wanted, which was never traffic or ezine publishers. It was money, and fast.

How do you turn a plain affiliate product into something people already want?

The lead magnet needs a name people remember and a hook that describes the result the buyer is chasing, not the mechanics of how they’ll get there. Vic breaks his version into pieces you can copy the shape of, even if you never touch the exact wording:

• A distinct, slightly punchy name for the offer, separate from the underlying product’s actual name.
• A headline built entirely around the end result the buyer wants, with the product itself never mentioned.
• A short sequence of free, value-first videos that walk the visitor through real steps before any pitch appears.
• One plain call to action at the very end, stated once, with a link and nothing else.

Once someone opted in, they didn’t land on a sales page. They landed on a short training series, three or four videos, each one teaching a real piece of the process for free. Step one showed people how to set up an affiliate account. Step two showed them how to choose a product worth promoting. By the third video, Vic had built enough trust and enough momentum that the reveal of his actual recommendation felt less like a pitch and more like the obvious next step.

you never ever promote the thing directly

Why does a plain pitch convert worse than a warmed-up one?

Because a cold pitch asks someone to trust you before you’ve shown them anything. Vic’s sequence does the opposite, stacking what he calls positive expectancy video after video. So that by the time the actual offer shows up, the visitor has already decided you’re worth listening to. On that particular funnel, his opt-in rate landed at fifty percent with cold traffic, and the video sequence converted roughly thirty percent of those leads into buyers, compared with an industry average nowhere close to that.

He’s careful about the edges of this, too. When a hook makes a specific claim about results, he never states it as guaranteed. His rule, in his own words, is to “never promise people anything specific”, which is why his headlines lean on softer up to phrasing instead of flat numbers. He’s equally direct about his own results not being the norm: “the results that i’m able to generate my friend they’re not typical they are not average in by any stretch of imagination”, he says, and he means it as a genuine disclaimer, not a throwaway line.

Does the same approach work when you’re promoting your own company instead of an affiliate offer?

Vic applied the identical logic later, building separate capture pages that spoke to two different crowds, people already hunting for a way to earn online and people who already understood they needed more traffic and just didn’t have it yet. He split-tested headline after headline, color scheme against color scheme, a longer page against a shorter one, and let the numbers decide which one lived. One stripped-down version, built around a single sharp claim instead of a paragraph of copy, ended up converting over seventy percent of cold visitors into leads. Nothing about the offer changed. Only the words in front of it did.

The lesson underneath every example in this session is the same one, repeated because it’s the part people skip. Whatever you’re promoting, affiliate product or your own company, you build a bridge in front of it instead of pointing traffic straight at the pitch. The bridge is what earns the sale.

Vic walks through the actual page layouts, the exact wording he tested, and how each version scored against the others. Watch the full session free when you Create your free account.

The full session transcript follows below.

Transcript

All right. So let me show you some strategy and psychology in action, and um, uh, with uh the purpose of, you know, you going out there and you can model this. Okay, now don’t necessarily copy that, don’t copy what I’m showing you. All right, listen, I’m going to take you behind the curtain of my business. Now I’m going to literally show you my personal websites, my personal landing pages, and capture machines that I was able to create, and capture funnels. Right, and how I was able to literally crush competitions. I’m going to show you all that now.

Okay, but please, please, please do not copy it word for word. All right, I’m showing you this, um, from a perspective, or from a, um, you know, for you to be able to take a look at what worked for me and how I strategically and psychologically designed my lead magnets and my hooks. Right, and my call to actions promoting other people’s products. Right, that allowed me to crush it. So that when you create your stuff. Right, you can have something to model after, is that fair? Okay. So I’m just gonna trust that you’re just gonna use this for modeling purposes and not copying purposes.

Okay so, um, back several years ago, I think it was 2010 or so, something like that. Um, I was, um, um, actually I actually was using this before, uh, even before 2010. I was, um, I, I was a member of this thing called directory of easings.

Okay, it’s a clickbank and it’s a product, it’s basically, you know, a directory of, um, easing publishers to where, you know, marketers can go to, um, get access to some easing publishers, all the good stuff, and pretty good thing, I was using it myself. And, um, you know, because it’s on clickbank, in 2010 I was promoting stuff on clickbank a lot, you know, other people’s products on clickbank as an affiliate. And director of easings, it’s on clickbank. Right, and so it pays, I think this product was 197 dollars to purchase, I think it’s still not 197 dollars, it pays out, as you can see, ninety dollars and forty four cents per sale. Okay, to an affiliate. So if I promote this product, um, I can earn ninety dollars every time somebody buys this product from me.

Okay, now if you take a look at, uh, this product. Okay, we can actually go ahead and click on it real quick, see, it’s gonna take us to this landing page. Now, exactly what I was showing you in the first video of this training. Right, which is when I promote this landing page, when somebody opts in, opt-in is gonna go, it’s going to go to the vendor, to the guy who owns this product. Okay, the charlie page, now nothing wrong, and charlie is an awesome guy and everything, but you know what, I don’t want to give charlie my leads, man, you know what I’m saying. I want to capture my own leads.

Okay. So what everybody is doing out there, my friend, is they will go to clickbank and they will want to promote a product. Right, and they will promote a product without having to go to the landing page. Okay. So a, they’re not even capturing, they’re getting, picture this, they’re getting traffic to somebody else’s landing page. Right, they’re spending their money on driving traffic, and somebody else gets the lead, they’re building their list, and, and this vendor gets free list, right. Pretty smart. And what’s, what’s in it for, for the marketer? Well, the marketer or the affiliate, you know, if he gets lucky and gets two percent conversions on the, on the product sale, well, know, he might earn ninety dollars every time somebody buys. Right, and the average conversion rates on something like this, you know, anywhere from two to three percent, maybe. Right, but industry average is about 1.5 percent. Okay, for sales.

Okay, do you see how this is just, just stupid to do, man, and I’m just gonna call it like it is, because that’s what it is, you know. And, um, let me show you the strategy that I took. Now keep in mind, there is, there is hundreds of thousands of affiliates on clickbank right now. Okay, and there is thousands of people promoting this product, driving traffic to this exact same landing page.

Okay, now let me show you the approach that I took. So let me kind of give you a back story. Again, this is a lot of strategy I’m explaining to you, my friend. So that you can model this stuff in your business. This works, this is how you become really good at capturing traffic by understanding some strategies and some psychology behind, you know, the marketing strategy, behind, you know, the marketing strategy, behind, you know, the marketing strategy.

All right. So here is the, um, uh, here’s what this product is all about. Okay. So the product is basically geared towards, well, you know, if we take a look at the, at the headline here on this landing page, is how to drive pre-qualified traffic to any site you promote. Okay, basically, you know, it introduces people to the directory of vendors, to where people can go to buy some solo ads for promoting their, you know, online gigs and stuff like that, right.

Now, psychologically and strategically, when you look at this, and if, if I go back to the time, to the timeline that I showed you. Right, in the previous video, um, people that would want this product are the people who, at the end of the day, what they want, what do they want? Well, do you really think they want traffic at the end of the day, like, their, their ultimate goal? Now their ultimate goal is, if they want to learn how to get traffic, their ultimate goal is they want to earn money, don’t they?

Okay. So with that in mind, here’s what I did. Okay, we can go ahead and close this out real quick, here’s what I did, I said, I’m going to promote this product myself. Okay, it’s a pretty good product, something I was using myself, and, you know, and I, and I felt comfortable recommending to my people, right. So here’s what I did, I created a lead magnet for this product, for promoting this product, to make myself stand hand and shoulders above the other competition, above the thousands of affiliates out there. Okay, and then I created a very unique hook for that lead magnet.

Okay. So here is what I created. Okay, take a look at this, I said, attention, in less than two minutes you will discover the 48 hour cash machine. Okay, how to very easily get loads of cash on demand in 48 hours or less. Okay. So this is my hook right here, notice it has nothing to do with the director of easiness, the actual product. Right, it’s not even mentioning the directory of easiness, it’s not even mentioning, you know, getting, um, traffic, or, or vendors, or, you know, or, or, you know, any of the publishers or anything. Right, that has to do with directory of easiness.

Okay, it speaks directly, this hook right here speaks directly to the end, to the, to the desired end result. Okay, of my potential customer and my client, make sense? So let’s break this down, what is my lead magnet here? Well, the lead magnet is the 48 hour cash machine. Remember in the last video I told you that the lead magnet, if you can create sexy name for it. Right, memorable name for it. Right, the product is directory of easiness, that’s the actual product, there’s not, I mean, it’s not sexy. Right, I mean, directory of easiness, you think it’s mean, it’s a product name, but that’s about it, right. Now, 48 hour cash machine is that little sexier, I think so, right? So my lead magnet here is the 48 hour cash machine.

Now, what’s my hook? The hook is how to very easily discover. Right, you’ll discover how to very easily get loads of cash on demand in 48 hours or less. Okay, that’s my hook, it’s get loads of cash on demand in 48 hours or less.

Now, the, the reason for me saying what I said here, you know, this might be pushing some, some, some boundaries a little bit on the compliance part of, you know, side of things, I actually, this, this site is no longer live. So I can actually, you know, I can tell you all this stuff now. But this was working really really really well, I can probably go back to this and just reactivate it, I mean, it was really well put together, but essentially is, you know, that product would teach people how to get loads of cash on demand in 48 hours or less, and still does not includeすごい low device integration issues. Okay, in this case since this is this organization a no guy, because it’s a big than a could say if this investment versionرت take a look at my website, I’ll include that, become just a little graduate down in everything, right.

And so what I’ve done here, basically what I have done, it’s, I’ve sold the your product, I’ve sold it and pay it, and sometimes I’ve sold in affiliate channels, but particularly I’ve sold this person again for an account, the third reason is to support affiliate extremely easily, and this is an in-传 site. So in this case where I and they would

Send out the solvette, then when they get, you load of cash on demand in 48 hours or less, boom. And then here is my another. Right, call to action here in this box, enter valid email here, and then get instant access. Okay. So pretty simple video, essentially, I mean, it’s not playing right now, but it’s, this video was just me saying hey, just read, reinstating what I, what’s, what’s written on this page right here.

Okay, now this landing page converted at over 50% with cold traffic. So one out of two, one in every two visitors entered their email address. Okay, now I did not take him directly to the director of easy ins product. Okay, what I did is I took him to a lead magnet. Okay, I took him to a lead magnet, which was the 48 hour cash machine. Right, right here, that’s my lead magnet, and I took him over here. So this is my lead magnet.

And this is also very, very strategically created, and, and, and psychologically designed to really pre-frame people before they make a purchase. Okay, this lead magnet serves two main points. Okay, a is this lead magnet is designed to really give people good stuff, to put the best foot forward, remember, I told you to give them a hot, that aha moment. Right, to, you know, to, to if you can, if you can create positive expectancy. Right, the previous video I explained it, in the previous video I explained it, in the previous video I explained it, in the previous video I explained it, in the previous video I explained it to you, right. Some strategies, some, some, some, you know, some cool tips I gave you.

Well, this lead magnet had it all. Okay, it had a sexy name, it had, you know, it was very direct. Right, learn how to get loads of cash on demand in 48 hours or less. Okay, it had an aha moment. Okay, it, it created my positive expectancy for people. Okay, it halt, it had all of those components.

Okay. So essentially when somebody opted in they came here, and, and I would give him, you know, I would record, you know, a few videos here. I would basically break down the timeline that I showed you. Okay, what do people need to go through, in order, you know, from beginning to the ultimate end result, which is they want to make money, right? Well, there was, you know, there was like four, three or four different steps, and I basically just took them and I compiled them together and I broke him down into three or four different videos.

So I said, hey, welcome to the 48 hour cash machine, this is where I basically introduced them to the concept of, hey, you can make money, I basically introduced them to the concept of, hey, you can make money fast, blah blah blah, you know. And then step number one. Okay, quick setup. So step number one is I showed them how to go to Clickbank. Right, and as an affiliate promote somebody else’s product, how to find a product to promote, and, as you can see, this video is only like seven minutes long, and it’s, you know, it’s nothing too complicated, they just, me talking to the, you know, and to the computer, and just showing stuff in the computer like I’m showing that to you right now, right.

And so that was step number one, again, nothing for sale, I did not even, you know, talk about, you know, buy, or, or try to upsell people or sell them anything at all, this was just pure value, just, hey, here’s how you select the product to promote, you know, as an affiliate, go to Clickbank, here’s what to look for, all that good stuff, right. Okay. So now you’ve got the product, now you know how to, you know, how to set up your Clickbank account, how to, you know, where to go to find a product to promote.

Step number two is you gotta pick a product. So step number two is I show them how to pick a product, how to choose a product. Right, the product needs to have a competition. Right, it needs to pay well, obviously, it needs to be converting, all that good stuff. So I just, you know, walked them through the process in video number two here. Okay, again, that created a positive expectancy in people, and it also created something called a bond and a trust with me as a person behind this website. Right. So people, it was not even a video of me, of like, on camera, it was just me showing stuff in the computer.

Okay, but that created, and people went, wow, you know, that’s some really good stuff here. Right, and so naturally they went to step number three. So, you know, think about it from a strategical perspective, I show them step one is how to set up as an affiliate. Right, step two, how to pick a product as an affiliate, and then. So now you have a product, what’s the next logical step? Well, the next logical step here is you need to be able to cash in. Right, you need to start promoting the product to get the money going, right.

And so, in step three, here’s what I did, check this out, you’re gonna, this is very, very ninja, my friend, and when, if you can implement something like this in your marketing, man, you are going to bond with people like crazy, you know, people are going to love you if you can do this. Okay, again, just use this for modeling purposes.

Okay. So in step three, again, remember, I am promoting a product that shows people, that gives people access to a directory to where they can go and they can literally access some publishers. Right, for solo ads, you know, to where they can send out some email promotions to other people’s lists. Okay, again, by the way, we’re gonna cover this topic in, I believe, next week. Okay, when we’re, it’s called the OPL method. Okay, when, with, with traffic generation I’m gonna, I’m gonna give you some really really good training on how to do that precisely, really good stuff.

Okay, but so that’s what my products, that’s the product I’m selling, is I’m selling the directory. Okay, that allows people to do that, and so in step three, guess what I’m gonna do, I explained to them this process, but I explained it to them how to do it my way.

Manually, how to do it the long way, how to do it, you know, the manual way. Right, that takes a long time, actually, a long longer time, it’s a lot more manual labor. Right, and I explained to them the long process on how to do that, how to go to Google and how to find those publishers, and, and all the good stuff. Right, and so again that created another positive expectancy, it’s like layers of positive expectancy on top of positive expectancy, and they’re like. Okay, yeah, I can do that.

But then I said, you know what, this process takes a long time, which it really does, I mean, it works, but it takes a long time to do the manual research, to put a spreadsheet together of, you know, what you find, to email the vendors, and next, you know, and ask them a bunch of questions to qualify them, and all that good stuff, right. And so people could see how they could do it, but I said, hey, there was actually an easier way to do that, and I call this my secret ninja tool, that I use to take this process that I showed you in the beginning of the video, that I showed you in the beginning of the video three here, and just simplify it, and, and, and make it, you know, a breeze. Right, make it just a snap, you know I mean.

And then in video, in this last video here, basically what I did here is I showed them, guess what I showed them, I showed them the inside of this product, director of easy. I never ever took him to a landing page, I never took him to a product, you know, sales page, I did not rely on that product vendor, on Charlie, to sell the product for me. You see, I strategically designed the sales funnel in a way that just, just captivated people, that pulled people in and made people want to buy the product from me.

Okay, without even, you know, they did not even want to know what’s on the, on the, on the sales page for that product. Okay, they just wanted to buy the product as, because of how I positioned and preframe people for, for the sale, so, make sense? Okay. So in this video I just say, hey, this is my secret ninja tool, or, you know, secret super ninja tool is what I called it, and again, remember sexy names. Okay, the product is called director of these things.

But yet again, I don’t call it that here, because I don’t want people to leave my page and go start googling director of these things, right. I just created, came up with it, with a sexy name for it, you know, this, the secret super ninja tool that I use, and then I said, hey, here’s how it works, here is, you know, I just log in here, and boom, boom, you know, here’s all the, you know, all

The vendors, and, and, you know, I just select the category I want, and boom, it’s all here. Right, and, and that’s what I use. And, you know, really that’s what I, that’s what I use, that’s what I used at that time. Anyway, and, and I just said, hey, if you want it, I’m gonna just gonna post a link below this video, you can go ahead and grab it for yourself, it’s $198, I think it’s worth every, every penny that, that it, you know, that it, that it, you know, that the, the vendor asked for it, it’s pretty cool, I think you’re gonna love it, and there is a link below this video, go check it out. That was the entire pitch.

Okay, and so guess what, the conversion rate on this product was, it converted at about 30% for sales, you see the difference. Right, the typical industry average from when people promote the thing directly, doing what the 99% of other marketers are doing here. Right, industry average conversion here is about one point five percent. Okay, my conversion here, because I, you know, strategically I put a lot of strategy and psychology behind this, this promotion and capture mechanism and packed capture machine. Right, see, because I put people through this process, my conversion rate on my landing page here was 50%.

Okay, and, and out of those people who opted in, and people who actually went through this lead magnet right here. Okay, conversion rate for the actual product sale was thirty percent. Okay, and so I automatically, within about my first thirty days, as I was able to create an income of about thirty thousand dollars a month promoting this product as an affiliate, and immediately became number one affiliate for that particular product.

Okay. So that’s one example of a, of a strategic, or strategically put together lead magnet. Right, and, and again, psychologically present it to the marketplace. Okay. So hopefully that makes sense to you, give you another example here.

Okay, so, uh, in december 2012 I joined a company, a network marketing direct sales company called empower network. You know, you’re watching this, uh, you’re going through this training, you might be a part of the empower network, or if you’re not, you know, just so you know. Right, again, I’ll be completely transparent with you and show you how I became the number one, you know, uh, income earner within this company, uh, and, and earn ridiculous amounts of money, um, just by positioning myself a little bit differently.

Okay. So this is the company’s, you know, site, obviously, and that’s, you know, that’s what everybody promotes, and, uh, this is a landing page that everybody were promoting. Okay, 99 of affiliates were promoting this, this site right here. Okay, this landing page, a, it got saturated really quickly. Okay, just because, I mean, 100,000 or 200,000 people promoting the same, you know, site, obviously is going to get saturated, right.

Um, my strategy was different. Okay, I created a lead magnet for it, and I created a hook, very, very strategic process. Okay. So let me show you my lead, one of my, one of my capture machines for promoting empower network. Okay, I created this landing page here, actually, I created this, um, after I, I got the result of 710,000, uh, this was another one here.

Okay, this one here, take a look at the, um, at the hook, the big idea takes internet by storm, allowing average ordinary people go from zero to over 5,000 a month, faster than anything else in the history of marketing. Enter your email below to learn how you can earn up to 5,000 per month without selling, convincing, or picking up the phone, ever. Okay, enter your email, and again, we have this good old, you know, um, fake email eliminator line right here. Right, your free training will be sent to the email provided.

Okay. So let me walk you through the psychology behind this. Okay. So what’s my lead magnet here? Well, my lead magnet, my lead magnet here is the big idea. Okay, big idea, that’s my lead magnet. What’s my hook? My hook is, is, is the end result that my lead magnet offers. Okay, which is lead magnets, big idea. My hook is, takes internet by storm, allowing average, so, by basically, it’s average ordinary people go from 0 to 5,000 a month faster than anything else in the history of marketing. Okay, that’s my hook. Okay, that’s, that’s something that’s gonna get people, get people’s attention, uh, and then I tell them to enter the email.

Now, a couple, a couple other things I wanted to point out to you, actually, uh, one thing here on this one, notice how I said, you can earn up to. Okay, up to 5,000 per month. If you’re gonna do any, if you’re gonna put any specific amounts of income or result or anything. Okay, um, from just, from a compliance state standpoint, put up to in front of it. Okay, never promise people anything specific. Okay, just because you don’t know if they’re gonna take action, I have no idea, you know, if they’re gonna go through the program or go through the process or do anything with the information that they get, does that make sense?

So I always put, if I do any like specific numbers, I just usually put up to, you know, and that means that, yeah, you can earn zero, you can earn ten bucks. So you can earn five thousand bucks. Right, and anything between. So that, what up to, uh, you know, represents.

Okay, so, uh, this landing page again converted really well, I don’t remember the exact statistics on this one, but it was way better than, than, than this one. Okay, uh, and so I, um, within my first 30, or actually 20, 28 days within the company, I was able to earn over seven hundred and ten thousand dollars.

Okay, now, because I, I mentioned the income here, I just want to mention the income here, I just want to mention the income here, I just want to mention the income, to be super compliant, you know, for the rest of this training, and specifically for this video, and specifically now, uh, I just want you to understand that the results that I’m able to generate, my friend, they’re not typical, they are not average, in by any stretch of imagination, you know, and, uh, and honestly, I cannot guarantee you any specific results here.

Okay, I am only here to show you what I was doing for my business, you know, what worked for me personally, you know, in hopes that you can model this. Right, and, you know, I, I really hope that, that, you know, you apply some of these strategies in your business, and, and you do the, you know, you, you double the amount of income that I was able to earn. Right, um, but again, I, I’m not here to, to, to promise you any specific results. Okay, just, just know that, and I’m sure you already know that.

Um. So I’m gonna walk you through, um, actually, I walk you through the, some, you know, how I was able to engineer a 710,000 first 28 days within the company, um, if you, if you, if you got the, uh, your biggest month ever, um, training series that we’ve created, that was all about that. Okay. So you can, you can go through that, I’m not gonna take too much time on that, but basically, my first month is, I got the result.

Okay, from promoting that company, I set a, um, an industry’s record, uh, nobody else in the history of network marketing, in the history of network marketing, was able to earn over seven hundred thousand dollars their first 28 days, I was the first one. Okay. So then I capitalized on my success. So here’s another tip for you. When you have success. Okay, when you have your first breakthrough, you know what, you want to capitalize on that, if you get your first 100 leads. Okay, capitalize on that, and, you know, and use that as proof in your marketing.

Okay, that’s exactly what I did, I said, hey, here’s my other landing page promoting the same company. Okay. So now my hook is a little bit different, and my lead magnet is a little bit different, right. So now my hook is, hey, from zero to seven hundred and ten thousand dollars in twenty eight days, three video reveals how a brand new marketing idea, that’s my lead magnet, by the way. Okay, brand new marketing idea. Okay, generated over seven hundred and ten thousand dollar profit in the first 28 days without a website, product, selling, or convincing.

Okay, and how I was able to generate over seven hundred and ten thousand dollars without a website, is because I did a webinar promotion, uh, it was actually two webinars, and I did not even have a website before that. Um, I was about the idea, I did not have any marketing materials, you know, I get, I walk you through all that in the your biggest month ever, if you know, if you got that, you can go through that, but there was a lot of strategy, that’s like specific promotional type stuff, that I’m teaching you there, but now I’m just using that, right.

And now I can say, hey, without a website, without a product, because I not even own the product, it wasn’t even my own product

You know, without selling or convincing, because really I did not sell, I did not even talk about the product, I did not even convince anybody, it was really really strategically put together, and, and, and it says, the entire system is revealed in the video. Right, and then I tell people to aim, you know, enter the email here, send me the video, and here is the cool kind of, you know, unique looking arrow that helped with conversions.

Now this landing page converted really really well, I don’t know exact conversion numbers, but it’s well over 35, probably 40, 40 percent plus with cold traffic. Okay, convert it well, showed you that one. Okay. So that’s, that’s some strategic, you know, capture machines for promoting a network marketing company that worked really really well.

So basically what happened is when they opted in, again, I took him through a process very similar to this one. Okay, very similar to this one. I did not directly promote the company, I promoted the company through a link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link.

To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link. To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link. To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link. To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link. To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link. To the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link to the link.

30,000 members within the first year promoting that company. Okay. So worked really really well, we had, we created some phenomenal success stories, some people who have never earned money, you know, they were able to start utilizing the system and, and, you know, create an unbelievable amount of money for themselves. So the thing worked.

Okay, now the strategies I’m showing you, my friend, this stuff works. So if you’re promoting anything, you want to implement some of these same strategic, you know, ideas and, and psychological triggers, because at the end of the day, you know, again, people in my niche, they want to learn how to make money.

Okay, but because with empower network case here, there was hundreds of thousands of people promoting the same thing, I wanted to stand out. Right, and I wanted to capture leads to my list, and that’s exactly, you know, what we did.

Now the most recent launch, you know, which, you know, you witness. Right, it was, you know, the internet traffic formula, right. So again, and, and I took a little bit of a different strategy here with this one. Okay, I kind of split my strategy into two different directions.

Okay. So for internet traffic formula, my audience were people who, a, were looking for how do I make more money. Okay, and be people who understood that, you know what, in order for them to make money, they need to learn how to get more traffic. Okay, and so I created two different capture machines addressing two separate, you know, crowds of people. So to speak, that make sense?

So my first, you know, message to people, to folks who understood that, hey, in order for me to make money, I need to learn how to get traffic, or I’m trying to get more traffic and I can’t. Right. So I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy. I was very specific about the strategy.

I was very specific about the precise, you know, I am targeting just one thing, hey, do you need more traffic to your website? Okay, and this landing page had a little bit of a copy just to kind of pre frame people. Okay, and again, essentially telling them to opt-in. Okay, to get access.

And so when they opted in, they went through a free, you know, internet traffic formula pre-launch videos, which, you know, hopefully you saw, where we gave away a lot of value. So that was my lead magnet there, and really we just put their best foot forward. Right, and just really connected with audience, and that’s why this launched it. So, you know, as, as good as it did, it absolutely crushed it, because we just, you know, we went out and we just gave people, are some of the best stuff up front.

Okay, that’s one of the landing pages again that worked well, here is another version for it. Again, one of the things we’re going to be talking about later on is optimization. Right. So customization is one of the components that have to be highlighted. Okay, which is one of the components in your capture mastery that you need to understand. Right, and optimization is something to where, you know, you make a tweak.

So if you could take a look at this landing page right here, again, same message exactly, there is nothing, you know, I did not change a word on this page, except, you know, it just had a top secret little stamp here, and then free access step. Okay, everything else is identical, except for the background colors. Now I believe I did not really notice anything between the screen and seeing what was happening from above, I, any other things, to the basic colonizer selection.

So if I go through this, if you go to the my landscape section, it will be obvious to concerning which one, do you think converted better, this one or this one? Same traffic, same offer, same message on the page. Okay, this one right here converted about ten percent better than this one. Okay, why? I don’t know, maybe it’s because it had a little bit of a different color to it, maybe it is because it had this top secret stamp on it, you know.

But I was split testing, again, I’m gonna walk you through how I split test, and so that, you know, you can do this kind of stuff as well. Okay, but you want to split test, because, you know, had I not split tested, you know, I would not know that this page converted better than this one. Okay, the message is exactly the same.

Okay, now, and then I created this one right here, again, a third version, and I just made it shorter, and I just said, basically, hey, again, attention, you know, marketers, network marketers, online entrepreneurs, free video reveals, you know, new 2014 traffic, you know, new 2014 traffic message, free video reveals, you know, new 2014 traffic methods that pull up to forty thousand leads.

And I gave him specific, again, up to, see, that up to forty thousand leads in one day, because, hey, some days only get eleven thousand leads, you know, some days I get twenty thousand leads, and some days I get forty thousand plus leads. Okay, and obviously if I, you know, if I get lazy or whatever and don’t do anything, you know, I’m, I only get like a hundred or two hundred leads, you, that day, you know. So you want to just cover yourself from a compliance, you know, standpoint.

But essentially, you know, this is a, a lot shorter version, and this landing page out outperformed all of these by far, by far, I think this one converted it up to like 60 or even 70. Okay, um. So much, much, much better than these, than these converted. Okay, um, again, just because it had a specific number in it. Okay, 40,000 leads, the new 2014 traffic methods. Okay, again, this is the same kind of stuff

We’re going to be going over with you, uh, in the traffic mastery part of the training. Okay. So you’re gonna absolutely love it, my friend, I’m looking forward to it, I’m telling you, it’s gonna be awesome, uh, but again, my call to action is very, is very specific, as you can see, enter your email for free access.

Okay, um, and so that’s all that. Now, another angle that I took with this approach is I created, um, landing pages or capture machines again promoting internet traffic formula, but now I am targeting people who are looking for, hey, how do I make more money. Okay, maybe they’re just getting started and they don’t understand that they need traffic, they just want to make money. Right, and so I wanted to target those folks as well, and so I created a little bit different, uh, style landing page for those, right.

Uh, this is one version right here, I said, discover the number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for. The number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for. The number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for. The number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for. The number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for. The number of people who are looking for the number of people who are looking for the number of people who are looking for the number of people who are looking for.

The number right, I never do anything without a strategy, you want to be very strategic about your business, how can you tie different, you know, lead magnets and different hooks that would lead into the same lead magnet that would be appealing to different groups of people out there, does that make sense?

Hopefully I’m making sense to you here, and hopefully this stuff resonates with you, again, I’m trying to keep it as simple as possible for you to kind of, you know, to understand. So you can, you can, you can model this. Now, here’s what I added on this page, I said, enter your email address to see how, check it out, step by step.

Okay, and so when they opted in, they got redirected to the internet traffic formula pre-launch videos, the free content that I put away. Okay, now. So I had this version, and because I’m a marketer. Right, now I’m strategic marketer, I want to split test every single thing, I never ever run a single landing page with a campaign, I always split test them to see which one is gonna perform better.

Okay. So another version was this, I said, 100% free, video reveals how to earn five thousand to fifteen thousand dollars per month online without ever talking to anybody, step by step. Okay, now what do you think, again, this one at a specific number in it. Right, five to fifteen thousand dollars per month online without talking to people, step by step. Right, and I said, show me how.

Okay, now there was also one other variation to this landing page, is when they clicked and show me how, it’s a, it’s a two-step opt-in process, see, it takes him here, and it says, hey, where should we send the video, and then I’m telling them to enter their email, and then I say, video will be sent to the email address provided above.

Okay. So this landing page converted higher, almost like this landing page converted higher than this one. Okay, because it could be different reasons, it could be because it was a two-step process, it could be because it had a, a specific number in it.

Okay, but I also, uh, ran a third variation to where I said, hey, 100 free. Okay, and then I said, this, this one thing, again, what’s my lead magnet and hook. Right, this one thing, this is my hook right here, one thing took my income from zero to seventy nine hundred and twenty dollars per day, and you can model it now.

Okay. So the one thing was my understanding of traffic generation and conversions, that was the one thing. Okay, and again, when they opted in, I took him to the pre-launch free video series.

Now, do you see how different strategies, how I implemented and deployed different strategies, completely different strategies. Right, just if you just kind of step back and kind of think outside the box a little bit. Right, you’ll be able to come up with just variety of different strategies you can, you can implement, and you can experiment in your business, in your marketing.

And when you split, when we, when we talk about optimization, you know, tracking. So that you know precisely which landing page converts best, which hook, which lead magnet, you know, which approach converts the best, my friend, this is how you raise your opt-in rates from 20 up to 50, 60, 70 percent.

This particular landing page converted, um, I, I believe at over 70 percent. Okay, over 70 percent. So over 70 percent of people who saw this, they entered their email address, not bad, would you say?

Okay, again, call to action, everything we talked about, you know, the, the, the, the fake email eliminator line, or, or, you know, fake email reducer line, uh, is right here. Right, email, uh, information will be sent to the email address provided above, all that is here.

Okay, all the components I’m showing, my friend, literally, I’m just, I’m, I’m, I’m telling you, I’m just taking you behind the curtain of my business, and how I just ran, this is the most recent promotion that I ran. Right, uh, and it worked really really well for me personally.

Okay, um, and of course, I’m going to show you how do I create, you know, how I created all these pages, and how you can model that, to, you know, all the good stuff. Okay. So these are some examples of some strategy and psychology in action.

Again, you never ever promote the thing directly. You never ever promote the thing directly. You never ever promote the thing directly. You promote it through a pre-frame, through strategic and psychological positioning, does that make sense, right?

If you can do that in your marketing, my friend, you will naturally raise yourself above the competition, you will naturally attract more people, and when people go through your stuff, you know, when you put your best foot forward, and, you know what, you might, you know, if you’re just getting started and you’re like, vic, you know, it’s, it’s easy for you, man, because you just, you’ve been doing that.

Hey, listen, that’s why I’m here, that’s why you’re here, and when, and I’m here to show you how to do this, listen, take this one step at a time, you can do this, I’m gonna walk you through and help you do this, trust me. Take your first step, and your first step might be is, hey, how do I create a landing page, my very first landing page. Right, I’m going to show you how to do that, my friend.

You are going to become a master of traffic generation and conversions and capture, I promise you, if you just stick with the trainings. I hope this stuff makes sense, I hope fired up, I hope that you can see how, you know, how I can really help you take this game to the next level.

I don’t just want to show you the strategy, this is not a free training series anymore, this is the real deal right here. Okay, again, I’m showing you some examples here, and then what we’re going to do is we’re going to dive into the actual, you know, how do we create stuff.

Okay, and then as we progress through the trainings over the next several weeks, I’m going to be teaching you, and as I teach you, you will have those aha moments, you will say, aha, I can use this as my hook, and I can use this as my in my marketing campaign, and I can put this in my ad, and everything is going to come together for you, my friend.

This program is going to be, uh, the program that can, that can take your results to a whole new level, if you just stick with it to the end, does that make sense? Okay. So this video has been long enough, I’m gonna go ahead and stop it, and then in the next video, I’m going to show you something pretty interesting, you know, there is a different, um, when you promote to, when you promote your stuff.

Okay, creating a landing page is one thing, but targeting landing page and split testing. Right, is a different thing, because we need to do something called message to market match. Okay, and this is something I’m going to walk you through in the next video, and show you a couple examples, see you there.