The Two Numbers You Need Before You Ever Buy a Solo Ad

To the email slot. So with that being said, I'm going to actually turn it over to Shakir. Actually, Dave's got some final thoughts. I'll probably see you guys on the next webinar or the one after that. And hey, Shakir, before I turn it over to Dave, good to see you, brother.

We can see your screen, man. You're good. You're good. So all you got to do, man, is go over to your slides, go through the slides. Last thing I wanted to mention is Dave Sharp and I, we actually have to take off right now and meet up with some video people that are here in town who've been filming and making some videos with us.

And so we're going to be off. And so I'm actually going to watch the replay a little bit later on tonight and be on the next webinar as well. I'll be back in Costa Rica next week. But Justin Berenji, I also made you an organizer. If Shakir gets kicked off again for whatever reason and has to get back on, you can bring him back out as the presenter.

I just wanted to mention that real quick. And Shakir, I just want to tell you, I appreciate you, brother. And thanks for sharing this stuff. Likewise. Thanks for having me.

Hey, cool, cool. Okay. So we're going to get started on the badass solo ad secrets. And this presentation, this training presentation is going to really cover how to get, you know, as much as 367 to 756 leads per day. And it seems like a lot of leads, but once you understand the strategies that I'm going to be sharing, it's pretty easy to get this.

I'm going to be sharing a lot of strategies. I work less than probably 60 minutes a day. If that, just try setting up these traffic machines that just pump traffic and leads and sales every single day into my entire network business.

Just to clarify, can everyone hear me loud and clear? Justin, can you hear anybody? Okay, awesome. So you guys can hear me. All right.

So this is going to be an awesome presentation. Yes. Okay. Just let me know if it lags or anything, because I've got a couple of examples and a couple of slides I need to get through. So right now, I'm in actually Singapore.

I've been out here for the last couple of months, doing a bunch of workshops and seminars, and it's kind of going awesome. I'm 24, originally from London. Now I'm just pretty much just traveling around the world, sharing a lot of strategies and just growing my different online businesses.

Here's a few pictures of me, the last event that I spoke at, at the Empire Network Conference for being a top five affiliate, winning a bunch of prizes and whatnot. And three years ago, I got started in this industry. Actually, it's been four years now. Four years ago, I got started in this industry. I dropped out of university my final year, and I used to really do construction work.

It's funny, but I was doing construction work for a good couple of months until I found this industry, which really just changed my life. This year has been the best year financially and just in my business out of all the three, four years. And it really comes down to my ability to drive traffic. When everything's said and done, it really comes down to two things, which is targeted traffic and a high converting funnel.

Now, obviously, because we are part of Empire Network, and you're watching this presentation, so you're definitely part of Empire Network, you already have a high converting funnel. Now, all you need is a bunch of targeted traffic to send to that offer. And if you can grasp these easy to understand concepts, which I'm going to share with you over the next 30 to 60 minutes, you too will have the ability to create your own paycheck, write your own ticket, pretty much. This is a skill that has helped me make hundreds and hundreds of thousands of dollars by the age of 24.

And it's basically solo ads. Anyway, I just wanted to share my story just so that a few of you guys can relate. Here's a bunch of stats I wanted to go through. In a single day, I've made 267 leads to 756. And it's been...

It let me top some leaderboards. Now, let's get started with, first, the mindset of getting traffic. Most people usually can't get traffic, firstly, because it's a mindset that they can't grasp. And secondly, they just don't know the right strategies and the right techniques. If I seem a bit slow, it's because I have only slept for two hours.

So, why paid media? Why solo ads? It's really the fastest way that you can start building your list. When you start building your list, you have a consistent stream of traffic, leads, people flowing into your funnels, into your Empire Network business. That just increases your chance to convert more people into sales.

That's one of the mindsets that I have in terms of, why do I use solo ads? Because it just gives me fast results. I use social media, videos, Facebook, that kind of stuff to follow up, build the relationships, and convert. I use video and the phone to further develop the relationship, convert, and upsell into the backend programs, which is a 15K formula and the masters. I also see all of my marketing campaigns...

Excuse me. All of my marketing campaigns, there's nothing more than a test. So, I don't have any sort of attachment as to what the outcome will be. It's either a good test or the test didn't work out. That's it.

There's nothing else that I look at. It's just a marketing experiment. And if it goes well, I'm going to scale up. If it doesn't, I'm going to kill the campaign. I'm going to move on.

So, that's kind of just my mindset on how I approach traffic. Most people look at traffic and they just get very frustrated and overwhelmed. But it's a good thing to have a good contact if you just stick with one method. And this is by far, for me anyway, this is by far the easiest, fastest way to get traffic ever. I don't really do any sort of SEO or active social media or anything else apart from this.

It just gives me fast results. I have a life. So, I want to travel around the world and this is the easiest way that I've found over the last couple of years. The last day the list was contacted, when was the last promotion added to the list? So when you're contacting these people, and again, I'm going to show you how to contact these people.

I'm going to go through some really little-known techniques that will just blow your mind. Okay? Quantity, how many names do you have? Can you run out of names? Always, always, always, always make sure you run a small test, okay?

Small test before you go out and do a full mailing. Again, I'll explain that in a second. But total list size is just self-explanatory, really. How many subscribers do you have on your list? What's the average open rate of the list when mailed to?

Click-through rates, how many people, once they open, actually click? Click-through to the offer. You also want to know if there's previous buyers or not. How did people get on the list? Is it a freebie list?

Is it because they bought a program? You know, all this information should be taken into consideration. This gives you a better understanding and judgment of the actual customer avatar, the actual customer, the person that you're trying to attract, okay? All of this stuff is just, it's a science. Once you understand your avatar, your customer avatar, the people that you're trying to attract in your business, now you're going to pre-frame, pre-set your marketing to educate, inspire, inform, attract those kind of people to your funnel, okay? And that's how you start creating your congruent funnel and that's how you increase your conversions and you start making sales, okay?

Cost to rent the list. How much does it cost? How many clicks can I expect? These are all the questions that you should be asking. Lists can be broken down into three categories.

The best list is your own, people that know, like, and trust you. Focus on building your list every day. This means using the systems as tools that are provided in your back office to start sending, creating, attracting traffic and leads so that you're building your list every single day, okay? People join people. People don't just join an opportunity or a program.

People join you because of why you do what you do. So, in your email copy, in your list, make sure that's what's coming through, okay? Your story, why you joined Empower Network, what's your mission, your experience, that kind of stuff. That's what gets someone to convert, okay?

People will see your ad, they'll click on it, but they'll browse, okay? You have to have that ability to turn a person who's browsing into a red hot scorching buyer and the way you do that is you relate to them, okay? You relate to their inner identity and the way you relate and you persuade and you influence people is by telling a good story, okay?

This is why you'll hear David Wood tell so many stories because telling stories, writing stories is one of the biggest secrets to influence and persuading people to move forward and to take action, okay? So, it's very important that you have that mindset as well and not just trying to go for the quick buck, trying to make that first one or two sales or I need to get these sales. No, you don't need to get the sales. What you need to do is provide value, provide education, entertainment, information and engage with people as if they're real people, not just looking at them and saying, oh, I've got 500 leads, okay? That doesn't mean anything.

500 leads. The way you should be approaching your marketing and conversions and traffic is, that's 500 real people that have a problem that I have the solution to.

Now it's my role and duty to go and provide them with the solution which is Empire Network, okay? So, that's kind of the mindset. Anyway, before I start rambling on, the second one is good response list. People who have at least responded to a similar list recently, bad compile list, people taken from public directories, public records, you might have something in common, stay away from number three. They're absolutely rubbish.

These are compile lists like, you know, on eBay. Okay? Someone will try and send you 10 million emails and just a whole bunch of not so cool directories that just send old traffic, okay? Stay away from those. I've seen a lot of people in Empire Network actually buy compiled lists which is absolutely absurd.

Anyway, moving forward, okay, so when buying a list, ask the following questions. Does the list owner offer a product or service for sale? Does the list owner have its own list? Is the list any different? How much did it cost for the list, what are the different prices?

What's the minimum cost of the list, the minimum price for the list? All of the above. Just question what's in the list. The list has to help you solve problems, right? So, here's why I wanted to try and take that into consideration.

So, you can contact those people and, for example, if Jeff said, yeah, five other people have rented and bought a solo ad and they've promoted Empower Network, now's your chance to, if it was me, I would buy one, but I would integrate my story and maybe add a couple of videos in my follow-up just so that I can convert more people because some people might not relate to me, okay? I know a lot of people don't relate to me. They look at me and I'm 24 and they just don't relate to me as opposed to someone who's had a 10-year career and they've got family and kids and that kind of fun stuff. A lot of people relate to that customer avatar. So, you just have to start attracting your own audience and build your own audience and then your fan base and get them to start producing.

Okay, so, for other similar offers to yours, you can also find out if other people, if the list owner that you're approaching, they've got their own, if they're promoting products similar to Empower Network. So, I'm going to go through this. I'm going to do some live walkthroughs so everyone gets here as well. Here's a bonus tip. Once you contact people, okay, once you contact people and you're buying an ad, always start with a small ad.

What you want to do is you want to basically just go in and say, hey, listen, if there's any chance, can you do a discounted weekly or a monthly rate so I'll buy bulk? That's how you get discounts and that's how you'd be able to save money on your front-end advertising and so you can make more money on the back-end. Okay, it just makes more sense.

If you save money on advertising on the front-end, you have a bigger profit margin on the back-end. Okay, key things that would be cool to know: age, gender, income level, marital status, geographical location, favorite newspaper, most visited website, favorite magazine, political preference, okay, so that should have been actually two slides. So, before you buy any media, you must know your goal.

You must know what you're trying to do from your ad, okay. It's very important that you work with the end in mind, okay. So, let me see. It basically says, do you want to sell the product front-end?

Do you want to collect names or are you looking for a break-even ROI? With me, I know because of the stats that I've shared, if each $25 buyer is worth $659, I'm willing to spend, you know, $200, $300 for even one buyer lead, okay, which is, so let me just write this down. So, that's something that's very crucial.

So, I always keep that in mind and you should too as well, okay. When you're buying ads, you want to know, are you doing this because you want to just collect leads? You want to collect sales? I don't focus on the upfront sales. I just focus on really just having a bunch of leads coming through my funnel and then I'll convert them and I'll cover conversions later on.

But here's really what you want to know: do you want to sell a product? Yes. Do you want to collect names? Yes.

Do you want to break even? Yes. Even if you break even, that means you have free leads that you can follow up with, okay, and the fortune is really made in the follow-up. So, you must, must, must follow up, okay. Next slide.

What is the most desirable, highest converting traffic you can get? It's endorsed emails, okay, aka JV promos. But here's the problem, most big mailers won't test new offers. I just want to go back to one of my slides, actually.

Okay, yeah, we're on track. By the way, is this information good, guys? Can you guys hear me clear as well? Just want to say, just type in yes. You can't see my screen.

Can you guys see my screen? Excellent information, Shakir. Okay, awesome. We can see you loud and clear. Are you guys learning something?

All right, awesome, awesome, awesome. So, it's valuable information. Okay, so, what is, you know, endorsed emails? It's basically tapping into someone else's buyer lists or their subscribers and getting a recommendation from them. So, imagine a big guru like Ryan Dice or Anik Singhal, Dagan Smith, all of these guys, if they send an email to their list, their list already knows, likes, and trusts them.

As an authority. Now, if they send an email to your offer, your conversion is going to be way higher. Now, a lot of the times, most big gurus, they won't let you mail unless you reciprocate for them. And if you've ever approached anyone, any big name marketer, and you said, hi, I've gone, and I'm sure a lot of people have done this. And you said, hey, my name is XYZ.

Let's just use Alex, Alex Zuber, because he's my sponsor, okay? My name is Alex, and can you mail Empower Network? Firstly, that's the wrong way to do it. Because, no, you should never approach marketers or anyone with an offer upfront like that, okay?

You want to build a relationship with people first before you ask them to mail it for you. And so, if you did even ask, usually, they will basically say, can you do a reciprocal? Basically, it means if I send you 5,000 clicks, are you going to send me 5,000 clicks back? Now, most likely, you're not going to be able to do that because you're new and you can't drive a lot of traffic, okay?

So the solution is really to buy your way in, okay? And I do this a lot because I don't like to burn out my list with anyone and promote anything else apart from my own offers or Empire Network or any of that stuff. So I just basically buy my way in, okay? I just tell them. So here's some stuff that I always say.

I start off a conversation and it's always a two-step process. It's never, hey, I've got Empire Network. Can you email this to your list? It's never like that. It's, hey, I see that you have a decent list.

I've got a product offering in the similar market. Would you be good for a chat? I don't like to use emails. I'm kind of old-fashioned. I just like to get on the phone and just talk.

When I talk to people, I don't like using Skype or Facebook, any of that stuff. I just prefer if I'm going to contact someone, if I want to talk to someone, it's on the phone. Some people are different. I would advise you as well strongly that you get a better response, at least three to five times better response if you get on the phone, okay? It's just, you want to connect with people on a personal level if you're going to ask them for a favor and if they're going to email their entire subscriber base for you.

So I always do that. Or we also ask, what kind of EPCs do you look for or how much are you looking for an email when you send that to your list? So I look at that and I'd say, hmm, you know what, I only need, say whatever. Let's go back to my stats. Okay, so I only need, say, for example, five or 10 $25 buyers, okay?

10 $25 buyers would be worth over $6,000 to me, okay? Obviously, it might be a bit different, it might be more, it might be less. Okay? I'll turn around to the guru or to the big marketer and I'll basically say, hey, listen, can I run a small test? And I'll usually offer anywhere from $1,000 to $2,000.

Or I'll say, you know what, I'll just give you five grand. Can you mail your entire list for me? And I've actually done this like more than a couple of times for Empire Network. And then what I've done is if it's worked out well and about 70% to 80% of the time it does work out well, sometimes it doesn't work out well, and you're going to be prepared for it, right? Because your ability to learn from your mistakes, move very fast, and grow from that, that's what's going to take you to that next level, okay?

There's a concept called speed of implementation. When you learn something, how soon can you do it? A bunch of universities have done a bunch of research, and they basically found out one of the key components of successful people is their ability to take action, to implement the speed of implementation concept. So it's very crucial that once you learn something, you just go out and boom, you do it.

And learn, you know, sometimes it's not going to work out well, but learn from those mistakes. Just recently, actually, maybe over the last month or so, I've been doing these workshops offline. I'm doing a bunch of newspaper ads, which is going well. But I don't let any of that stuff hold me back, because if I hold myself back, I'm holding myself back from more success, and I'm holding myself back from making more money. And at the end of the day, I want to make more money, like everyone here on this webinar.

And there's nothing wrong with that. It's good that you want to make more money. The way I approach it is kind of a counterintuitive thing to think about, even so, but I learned this early on when I got started in marketing. For every five campaigns, one or two of them won't work out, okay? Five campaigns, not just promotions.

Promotions are just one thing. Campaigns is what you want. Ongoing campaigns, okay? So if I run five campaigns this month, say two of them don't work out, and three of them do, then I make back the profit from what I've lost out, anyway. And you don't really lose out.

You learn something. Anyway, moving forward. So the solution that I have, if you approach this, and they don't... Okay, next slide. Here's a resource that you can use called nextmark.com, and let me just go to it over here.

Okay, this is a resource that you can use that has a whole load of sources that you can start buying traffic from. Okay? They actually just changed, oh, there it is, mailing list finder. But they've changed the layout of this website. Okay, so, you just type in your keywords, so you can type in something like make money online.

They have tens of thousands of mailing lists that you can rent out. And this is probably one of the most valuable resources on the entire web that you can take advantage of. Okay, my internet seems to be pretty slow, so I'm not going to spend time, but it's this, lists.nextmark.com. You can kind of figure it out. It's very simple to use.

Go through it. Start contacting people. If you're not bothered to do that, all you do is just pick up the phone here, and then you basically say, hey, listen, I'm looking to send an email promotion to this offer I have. This is my offer. It's for the make money online, internet marketing, home business.

That kind of market, can you hook me up? That's it, really, okay? And you start connecting with people like this, and then what happens is they'll probably assign you to an ad rep or a media contact, and you want to leverage them, okay? You want to get in touch with them. You want to basically talk to them.

You want to learn more about how they can help you and bring you traffic, okay? So this is a great site that you can check out.

Next slide. Most list selection tips. Buyer's lists are obviously the best because once a buyer, they will spend more money.

You want to find buyer lists. I'm going to actually go through two, three different methods that are really, really powerful that you can get started with to find the list. But this is kind of the theory before I give you the live walkthrough. General subscribers, easy newsletters, they're usually good and responsive. I tend to just do the top two.

Okay. I try and go for buyer leads, people that have bought multiple internet marketing products and services. That way, I can just capitalize on it because, see, once you buy a product, you're going to buy more products. It's just how the marketplace works. And once you understand the psychology, you can tap into it.

You can take advantage of it and really mine it, okay? Mine it for the gold. Compile lists are pure crap. Stay away. You want to test hotline buyer leads first so when you know...

You can basically rent out people's buyer leads. Now, this is very important. Let me just put up another slide as well. Sometimes people will have lead lists, aka subscribers, and sometimes people will have buyer leads, okay? Now, usually, people will not tell you about their buyer leads, okay?

Usually, people don't want to mail to the buyer leads. However, if you offer the money, this is gold, okay? For example, me, I go after someone. I ask them about their subscribers and then if they say they have 100,000 subscribers but they have, you know, 5,000 buyer leads, I am more interested in mailing to your buyer leads, okay?

This is one of the reasons why I get such high conversion, because my traffic is very targeted. It's not just junky traffic. It's buyer traffic. It's buyer leads, okay? So keep that in mind.

Questions to ask your list broker, media contact: what are the open rates of the email that you are buying? You need at least 1,000 opens to consider it a good success. Keep that in mind, okay? At least 1,000 opens to consider it a good success. That way, even if you have a click-through rate of 20% to 30%, you'll get anywhere from 200 to 300 clicks in a single go.

And from 200 to 300 clicks, you can expect anywhere from, you know, 40, 50% conversion rate. Even at 20%, whatever it is, 60 to 300 leads, okay? I think that's, no, 60 to 100 leads for every 1,000 opens, okay? Who else has rented this list previously?

If I know gurus or other big name marketers have promoted to this list, then I want a piece of that, right? Okay, what are the click-through rates of the previous emails? If you don't know what click-through rates are, it's basically how many people open up your email and then how many people click, okay? So, for example, on this email list that I sent out, you got 785 opens, which is a 43.2% open rate, and 244 clicks, okay? So the clicks is basically the click-through.

The open is obviously the open rate, how many people open the email? Okay, back to the PowerPoint. Are they going to mail blind, or endorsed? You should insist on the list owner's name being from the "from" field if they are sending out for you. This basically means when someone's sending out, okay?

So, for example, if you bought a solo ad of me, which I don't sell from my list, but I'm just saying, so if you bought something like that, it would say Shakir Hussain, from Shakir Hussain, and then it would mail out. So, that's important as well. Is it going to be mailed blind, or endorsed? Sometimes people do use different pen names and aliases, and that's okay as well, but you want to make sure that it's endorsed, it's coming from the person that you're buying from. That way, their response is going to be much higher.

Okay, you can also say, can I split the two different emails to see which one pulls better? You can also ask, who is managing this list? If you contact the website, which I'm going to show you how to do in seconds, it will give you the information. If you contact a company like Nextmark that I just shared with you, okay, you want to ask them, who's the person in charge of managing the lists for the home business industry, for the affiliate marketing section?

You want to speak to them. You want to build a relationship with them, okay? It's crucial that you understand what I'm saying. Solo ads, when it comes down to it, it's about building relationships. It's about finding a target market that's right for your product and service, which is, in this case, Empire Network, and then building a solid relationship with the person that's going to sell you the traffic, okay?

Also, how long will it take me to know what the open rate and click-through rates are? They'll probably give you the information based on the previous mailings, try to get the information in hours, not days. It's simple. If you get the data back, then you can see what promotions are going to work well, how you're going to do it.

You can pre-frame, pre-sell your ad copy, your landing pages, and, you know, how to maximize your efforts. Also, you'll know if it's not working, it gives you a chance to change the campaign before spending any money or spending more money, so you can tweak before everything, okay? Well, it really comes down to the art of negotiation, okay? You must, must, must understand this when you're doing solo ads, okay? It's crucial, crucial, crucial.

Never pay rate cards. If someone says they're going to charge you $1,000, always negotiate for 20%, okay? Get on the phone, stand up and talk to them, okay? The reason why I say stand up is because you don't want to get on the phone and say, hi, my name is Jerry and I'm looking for a solo ad. You want to speak to them with confidence and you want to have a tonality that speaks authoritatively, okay?

It's very important that you kind of understand this. You don't want to come off as a newbie who doesn't know anything because people are going to charge you more money, okay? You want to get on the phone and say, hey, listen, I've got this product, it seems like it's a good fit for your list. What's your price? Do you have any open slots for me to make my offer?

And they're going to say yes or no. If they say yes, and they give you a price, then you say, okay, this is my first time I'm buying from you, so can we do, sometimes I'm cheeky and I'll ask for 30, I don't care, a lot of the times they will say no, but it doesn't matter, then you just talk them down, and you say, okay, 20%, and sometimes people are going to give you 10%, sometimes people aren't going to give you any discount whatsoever, okay? But if you just talk to them in a way that says, hey, listen, this is my first time, I'm buying a solo ad, if this works well, rest assured, I'm going to be buying a lot more from you and we can work out some exclusivity deals, we can work out all this other stuff. 80% of the time, they will give you a discount because they want you as a long-term buyer, okay. But if you're someone who comes off as a newbie, it's okay if this is new to you, but if you're someone who's coming off as very desperate and you're asking, like, oh, how many sales am I going to make, or do you guarantee any, that kind of stuff, people get turned off, okay?

You can ask, I do ask this question, usually people will promote, say for example, ClickBank products, okay? And these ClickBank products are usually around $37, $47, so I'll say, hey, on average, how many units can you shift, how many units can you sell for every, for like a $37 product? And they'll say, for every email that I send, I can make 10, 20, 30 sales. So that gives me a good indication, boom, Empire Network is only 25 bucks to get started, okay? So how do I know if it's going to be a right move for me to make?

So moving on, this is a bonus money getting tip. Propose a long-term deal, okay. Propose a long-term deal and ask for exclusivity. Write this one down, okay?

If you don't understand anything from this webinar, write this one down because this has made me more money than anything else, okay? And I'm giving this away. I want you guys to succeed, okay? I want you guys to understand that this is a high-level business strategy. Solo ads, building relationships, this is not just, you know, behind your computer.

I spend typically anywhere from two to four, five hours a week just talking to people on the phone to buy traffic, and boom, that's it. Once they start sending traffic, it just goes to my funnel. I don't even spend probably half an hour a day on it, but that's because I have the experience, okay? You don't have the experience, so you should start with at least one to two hours a day.

If you need to, spend five hours a day. If you're brand new to this, spend ten hours a day. Just sacrifice everything, whatever. Friends, family, sleep, I don't care. Just have a big why that drives you and just get on with it.

Just start learning the skill because this is the skill that's allowed me to just create insane amounts of results. Wake up anywhere in the world and just pinch myself for creating a life that I used to dream about, and it really comes down to because I've put in the time, effort, resources, energy, money into learning and mastering this craft called email media buying and solo advertising, okay? So I'm giving you pretty much the best of the best that I know. Remember, propose a long-term deal and ask for exclusivity.

When you ask for exclusivity, you secure that person, okay? Right now, I have a bunch of deals like one of the world's largest personal development sites and business opportunity sites for exclusivity that I can only run Empire Network offers to, okay? That guy will not sell to anyone else apart from me because I've put that exclusivity deal in place. I've proposed a long-term deal.

I said, listen, if you sell me one or two solo ads, I'd spend $3,000 to $5,000 or $1,000 to $2,000, I'll test you out. If it works well, boom, I'll give you money up front for the next one, two, three months. And that's basically what I do. So they send me traffic on a consistent, predictable basis, okay? And that's without me doing any further work.

And that's how you go from slaving and grinding all day to working 30 to 60 minutes a day and making a bunch of sales, all right? So that's very important. Make sure you write that money game tip. Okay. Variables to test.

Okay. Variables to test. Not just test, but test, tweak, and track. Your copy, the subject lines that you're using, headlines, leads, text ads, dedicated list buys, banners, the squeeze pages that you're using, the graphics, the ad unit, where you're placing your ad, the ad format.

Is it text? Is it flash? Is it HTML? Price?

Bonuses? Terms? Only test one thing at a time. Okay. If you send a solo ad out, if it doesn't convert, then just try again and change a few things.

Make sure you're tracking everything, open rates, clicks, time to ROI, et cetera. Give it a good 30 days when you get leads. Give it a good 30 days to start seeing results. Okay. Because the first seven to 21 days are the most, the most responsive time for you to cultivate that relationship, build that relationship, engage, inform, educate, entertain, and prospect for them to join your business.

Okay. It's crucial they understand this. Okay. What if your test fails?

That's why you test different things. Test different lists. Test several different lists. If one fails, maybe another one will convert. If open rates are low, less than 10%, it's either the list.

Or your subject line. And these shouldn't be called problems. They should be called challenges. Okay. Nothing in life is a problem.

It's all challenges. It's all challenges that you have to learn how to overcome. Okay. If your list is not responsive, then you need to go and learn about how to build a responsive list. And that's what you're going to learn in the 15K formula and in the master's.

Okay. In the master's product. If you don't have that, make sure you go and buy that program as well. If you don't know how to tell stories, well, go and buy it. Read a book on how to tell stories, how to write stories.

I know in the master's, there's a module on telling stories, crafting compelling stories that make people buy. Okay. Invest in yourself because you're going to get the best ROI from investing in yourself. Invest in yourself, learn how to do these things, and then overcome any challenges that are in your way. And just have an attitude of you're going to do whatever it takes.

Okay. If you have that attitude, then you don't make excuses. You don't let anything hold you back. I still don't.

I don't know anything about HTML. I can't even pull up an Aweber opt-in form. I don't know what it does, but I just don't like using Aweber. The only thing that I know is how to write a compelling email that makes me money. That's it.

Boom. Nothing else. I outsource pretty much every single other activity. I don't know anything about video rendering, uploading videos, downloading videos, any of that stuff. Sometimes I have to make a video because I want to convert more people.

So I make a one, two, three minute video and I'll pass it on to my team or an outsourcer and then, you know, edit and upload and create a page or whatever. I still don't know any of that stuff. And I don't need to, because I focus on the highest leverage activities and the money making activities. And for me, I've analyzed, and you should do this too in your business.

If you're starting out, you should just work hard, put a lot of time in, learn the skills, add value to yourself, and then learn to leverage that value if you're experienced and you're getting some results. Now is the time where you write down all the 10 things that you do. Okay. And then do an 80/20 analysis and realize that 80% of the time that you do most things is not worth your time. Okay.

You need to attach a dollar value to the time that you spend on your tasks. Okay. So I stay away from what doesn't pay me.

What's the top 20% that gives me the money? And that's the highest leverage activities in my business, in my life, is building relationships. Okay. Because these relationships will go on for years and years and years. And it's not just making money now.

It's, if I build a relationship now, and if I cultivate that relationship, where do I see myself in the next one, two, three years, because this is the advice that I got three, four years ago. And now I look at it and I gain from that. Okay. It's because I've built solid relationships, I've stayed with the best in the industry. I've bought all of the programs.

I invest in myself a lot. And that's what gives me the unfair advantage over most people. I don't make excuses. I just make things happen. All right, next.

If CTR is low, test new emails again, learn about copywriting, okay, so you have better copy, better ad copy. I'm actually going to show you two of my best templates that you can not swipe but you can model after, okay. If sales are low, test a new variation of the offer, so for Empire Network you want to use a pre-sell, okay. A pre-sell is basically an article, a video, a press release, anything that pre-sells the commission, before the sales video, okay, so people understand you, they join you, they know they can trust you, you're building that KLT, know, like, and trust, okay. Well, as you can see, I have to evacuate the hotel because there's an announcement going on, I need to leave the building, just a minute, my man. Just... Yes, I am here, brother. I am here. Can you hear me? Okay, Justin, they're kicking me out of the hotel because there's an evacuation thing going on.

So I don't know how long it's going to be, but you can continue, dude. Yeah, no worries, man. Do what you got to do. Yeah, all right. I'm going to be off.

Guys, I hope you enjoyed this webinar. If I come back in the next maybe 10, 15 minutes, I'll continue. If not, then I'm just going to have to continue next week, okay? I have some really, really great stuff. Damn it.

Okay, I got to go. Guys, I hope you enjoyed this webinar. I'll speak to you later. I got to get out. You're a badass.

Appreciate you. That is just too funny. Fire evacuation during the webinar. Okay, we're going to have to, I'll just talk for a few minutes and see if he comes back. But I just have audio.

I have audio here, and I've never run one of these webinars, so I don't know how to share screen, but that's not even important. If you got a lot of value out of tonight's webinar, I just want you to raise your hand because I learned a lot tonight. I didn't know a whole lot about solos. I've known a little bit. I've run a few solos.

But now I feel more confident going to the list vendors and asking the right questions and knowing the right numbers. You know what I mean? And one of the things I picked up tonight is, so you know how much money to spend advertising so you can scale up. And I just was running some math as Shakir was showing those slides with his numbers, and I calculated my leads, and I think I generated about 10,500 leads inside Empower Network. One way or the other, I'm bad at math, so I don't know.

But there's only two options, right? And it actually gave me a number of every lead for me is worth about $16. I wrote that down somewhere here, but I believe it was $16. So that tells me I'm getting very good. Yeah, you're back, brother.

Yes. So I don't know, man. I don't know what's happening there. It kind of stopped. But anyway, I was on a roll, so I'm going to keep going.

Well, I'm back, guys. Okay, so before they kick me out again, I want to go through this because this is really crucial, okay? All right, so we were here. Variation, use the pre-sell. Now, remember, when you use a pre-sell, what you're doing is you're getting people to join you.

You're getting people to get into an emotional state where they relate to you, okay, where they join. You're getting people to join you and why you've joined this business, okay? Not just because they want to make money. A lot of the time, people think, and this has been my experience, a lot of the times, people will say, oh, I want to make more money. It's not that they want to make more money.

It's that they want to make more money because they are seeking time freedom, okay? They are seeking time freedom, opportunity, recognition, and also income as well, so you want to make sure that you're talking and you're marketing in a way that hits all of those emotional hot buttons, okay? You also want to know, and that's just the pleasure side, all right? Remember, humans are motivated by two things, okay?

The pleasure of attaining things and the fear of moving away from pain. So you want to also use that. It's there as well, okay, where you put that message across, hey, if you don't take advantage of a system like this, and you want to put this in your email copy, let me give you an example, okay? I'm just a bit fast because I have to run up and down. So, okay, let me just think.

Okay, so you basically say, hey, if you don't take advantage of this, imagine your life in the next few years. It's going to be like three to six, 12 months, do you still want to be jumping from website to website, being frustrated, overwhelmed, struggling to make money, chasing these guru launches, or do you really want to finally step up, take responsibility for your life, get the results that you deserve, get the paycheck that you've always wanted, and join me and this community of fast-growing entrepreneurs inside Empower Network, okay? Does that make sense? So it's very crucial that you market in a way where not only are you attracting people because you're trying to help them get what they want, but you define a message that talks to them in the manner that they need to hear it from, okay? I'll give you an example.

Before, it would seem really great, and it seemed like a lot of money. But now if you said to me, hey, Shaq, if you don't get your act together, then you're going to lose this money, and X, Y, Z, now it's going to drive me a bit more because I'm making this money, and I've made a lot of money, and I've experienced a different lifestyle, living in a five-star hotel and just trying to make money. Yeah. Yeah. Just traveling around the world.

So I don't want to ever go back to how I used to be, a broke, frustrated, desperate, needy kid, full of frustrations and just lacking direction, okay? I don't want to ever go back there, and that's one of the things that will drive me. So remember that. That's just something to keep in mind. And you can embed that into your pre-sell, okay?

This is really, really advanced stuff, but it's the stuff that will make you a lot of money if you do it, okay? Don't be afraid to put yourself in the picture. That's the kind of attitude and mentality you need to have if you want to be truly successful. Anyway, moving on. Don't overbuy media.

Scale up your test, but not bigger than three times your original purchase. David Wood was saying how you should invest 20% of your profits. Heck, go and spend 30, 40, 50%. When I got started in this industry, I used to pretty much put 90 to 95% of my profits back into my business. And that's what gave me that ultimate edge.

And that's what pushes you to get to that next level. That's what gives you that freedom. You have to put in before you can reap the rewards. It's like being a farmer. You've got to plant the seeds now and commit yourself for the next three to six months.

Number one, you're going to go all in. Number two, you're going to buy the products. Number three, you're going to invest into paid advertising. You're going to invest into two, three different marketing methods.

Number four, you're going to stick with it for the next three to six months. Being consistent, that's what's going to give you that momentum. 90 to 180 days. You can go and take this knowledge that I'm sharing with you and start making money tomorrow. However, you want to come from a place where...

You're learning 20, 30% of the time and you're executing 70 to 80% of the time. Don't just sit there and watch webinar after webinar because it's not good learning. What you want to do is take one webinar, learn it, apply it so that you have experiential knowledge. That experiential knowledge turns into wisdom. That wisdom turns into you having more value to the marketplace.

If you have more value, you add more value to your life. You become more attractive and more sexy and people want to work with you. People will seek you out because of what you have inside you and how you leverage that outside. Okay, remember, value multiplied by leverage equals wealth. And money is nothing more than an energy that follows people that create wealth.

So get into a different mindset, instead of complaining and whining and saying, oh, why doesn't this work? Get into a state where you're actively creating every single thing. You're creating every single day, okay? And then use that as a stepping stone to get to the next level. Okay, back to media buying, back to solo ads.

Ask the list broker for other similar lists to mail so that you can see some results first. A lot of the times, people will have multiple lists. As you saw in my Aweber, I have different lists. So you can ask, hey, if you're going to charge me five grand for a solo ad, can you give me a small test for 500 bucks? Okay, and I've seen maybe 60 to 70% of the time, they're going to let you do that.

Okay, be willing to stretch a little and expand outside your original niche. And this is very important. This is a bonus money getting tip as well. Okay, because a lot of the times you're always thinking, oh, I should only market to make money online, internet marketing, network marketing, blah, blah, blah. That's boring.

What you want to do is go outside a bit, out of the home business and make money online niche. You don't have to do the research because I've done the research for you. And a lot of the times, not all the times, but a lot of the times, the next best niche to go after for our marketplace is the self-development niche.

Okay, that's why I've got it over here and I'll highlight it in bright red or bright orange so you can see it. Okay, the self-development niche is hot for make money online, MMO, network marketing, home business opportunities, MLM. The people that are into self-development, they actually usually have more money to spend because they're improving their lifestyle and their mindset. And now you're introducing a business opportunity to them. So they are actually really qualified.

Last year, actually this year as well, I've made a ton of money, over six figures, really marketing, advertising to people in the self-development niche. Okay, so it's important that you get that. Make sure you write this one down as well. Because that one is important. Write this one down.

Okay, good. All right, so now that we've covered pretty much a bunch, okay, I've gone through what is solo ads, I've gone through the case study, my numbers, the numbers that you want to learn about, customer lifetime value, the value per lead, and now the list that you're buying, renting, what to consider, all of this fun stuff, what else? How much are you willing to spend? This is a very important question, probably the most important question, okay, the most important question.

How much am I willing to spend to acquire each customer? Okay, I like to refer to them as clients, actually. Clients are more profitable than customers, okay? So remember this. This is crucial.

Make sure you write this one down as well. Because if you keep on asking yourself this question, then you start figuring out your numbers. And once you know your numbers, like I said before, it's just a big game, okay? It becomes a fun game. Instead of grinding to get traffic, it's just now, boom, I know my numbers.

How much am I willing to spend? Let's do it, okay? So, and then I said, if you want to go for the JVs, you buy your way in. Buyer lists are the best, especially in a product similar to yours. A lot of the times I go for buyer leads.

Out of negotiation, this is just a quick recap. Now I'm going to show you two ways, two or three ways, that you can start going and finding where to actually place your leads. All right, so let me just open up a new window. And it's very simple, all right? So let's go to google.com.

Where else am I going to go to? Clickbank.com. I'm not sure what's happened to my internet. Okay, it's working. I should have gone to google.com.

Okay, so if you go to this Clickbank marketplace, this is a marketplace that's got thousands and thousands, tens of thousands of products over here. And if they've got products, that means there's obviously people that have lists with buyers, okay? Now what we're going to do is we're going to go under e-business and marketing and look at all of these, okay? These are all pretty much, you know, paid surveys, promotion, SEO, email marketing.

Let's just go to the first one, which is affiliate marketing, okay? Now check this out. This is absolutely awesome. Amazing, the stuff that you can do.

Two to three different methods, but my internet is not working, so I'll just cover where to place the ads and how to write email swipes on the next webinar. What do you think, sounds perfect? Man, you gave us a lot of information tonight for us to digest and take action on. Yeah, and I actually, this was the topic for next week, so what I'll do is I'll add in how to place killer solo ads, so number three is how to place killer solo ads and email copy that converts, okay? So I'll cover this one next week and maybe I could take one or two questions, I guess I've got a few moments left here, what do you think? Cool. Yeah, I don't know how the whole system works, people just raise their hands, I don't even know. Okay guys, if you have any questions, well, I'm gonna probably answer one or two. I hope you guys enjoyed this, this is the information that took me from being a burnt-out broke construction worker to really just living a life where I used to dream of living, traveling around the world, speaking at events. And, you know, at the age, now I'm 24, god I feel old, I'm 24, and in the last three to four years I've achieved a nice, great income, a great lifestyle, a great couple of online businesses, and it's because I've mastered, and I'm still learning all the time. This month probably just on consulting and training I spent about thirty-five thousand bucks, thirty-five thousand bucks in January, I've got like five days some in it and I'm consistently just reinvesting in myself, in my knowledge, adding value to myself, learning from the world's best, and you have all of this stuff at your fingertips, okay? So don't go around, if you're gonna buy any of the products, just buy the master's program really, and make sure you have ordered products and just go through all those products, you don't need to sign up for ten different email lists and get all overwhelmed and bogged down. You should be having a mindset where you're producing. Rather than reading emails, you should be the person sending emails. You should be a producer and not just a consumer. You should be a consumer of Empower Network and buy other products but not just going from a different opportunity or a different program, hoping and dreaming and wishing for a magical solution because there is no magical solution.

The magical solution is you buy all the products so you have leverage over most people and you can make high back-end commissions so that way you can spend more money on advertising. That's secret number one. Secret number two is you're going to implement more than you actually learn. So instead of just learning and watching these videos, make sure that you spend this week. You've learned a few things.

I'm sure you've learned a few things. I hope you have. You can watch this webinar five times over again and take some more notes. This week, go and take some action. Go out and reach out to a bunch of people.

Find different sources. Build relationships. Next webinar, next week when we speak again, then you can tell me some of the results that you've got. That's really awesome if you do get results. You will.

If you implement this stuff that I'm teaching you, you will. Okay. This training was so hard. I started a phone call. I'm sorry.

I'm sorry. Okay. I'll take one or two questions. No, you do not get PowerPoint presentation copies unless, you know, I speak to Dave and I can maybe get my assistant to compile a cheat sheet or something and just stick it underneath the video. But I don't do that kind of stuff.

I'll ask Dave. Okay. Everyone's saying good stuff, good stuff. Wow. Okay, for some reason, some people are saying Justin, I don't know, maybe they're thinking it's Justin.

Justin is doing the webinar. Oh no, yeah, I wish I was, it's all Shakir here. Yeah, there's quite a few questions, there must be hundreds of them. One of them that I see, what's the difference between a solo ad and, I think, a safe list? Okay, safe lists, in my opinion, safe lists are usually crap.

Stay away from them, they're kind of so 2009, 2010, it's just not worth your time or energy doing safe lists, okay? For me, anyway, I joined programs like whatever they were called, Viral Joe or some crap like that, List Joe or something, whatever it is, I don't use any of that stuff, this is the one skill that I've learned, mastered, and I cultivate day in, day out, okay? Every single week, maybe I learn a new thing or two, I spend four to six hours on the phones, just building a relationship, and that's really my main, I'm not gonna say only, but my main traffic driving strategy, you know? I schedule a bunch of calls, usually on Fridays, and I just go from there, I just meet and connect with two, three, or four people a week, and I spend time seeing how I can help them, they can help me, and boom, that's it, really, I don't do any of that stuff, so safe lists, in a nutshell, no, go and learn solo advertising, learn how to buy media from email media buying, and that will help you set you free and make you safe, okay?

No, if you haven't, then obviously you need to go buy this system and you need to come and learn from me, okay, because I can teach you, I've just had a day where I've made X amount of money, okay, so that's something that's important. Okay, look. Rachel, okay, Rachel, how frequently should you use a rented list? Okay, if a list has produced good results, if you've made, if you've broken even, which basically means you've got free leads for the back end that you can follow up, make more money, okay, she's asking how often, if it gets you positive results, how often would you do it?

You do it every single week. You'd buy up all of the advertising until it doesn't work. With me, if an ad performs once, I'm going to run a four-week campaign. If it performs for those four weeks, then boom, I'm going to buy up three months, six months in advance because I know Empire Network is growing like mad, okay, and what's the point of sitting on the sidelines, sitting on the fence, when I can take advantage of this money that's just out there, okay, because I'll tell you right now, if you don't take advantage of the money, of the products, Mr. G.

or Mrs. Suzanne will come in and she will take advantage and that's money that could have gone to your pockets, okay, so remember, there is no recession or anything online, you're an entrepreneur, you're living in a results-based economy where you get paid for your results, okay, and the fastest way to get results is to implement what I'm teaching you, okay, my attitude is good, I want to, what? Right on, we got a comment, this information is worth so much more than the 15K price from Corrado, absolutely, rocking it. Thank you. I did spend a lot of time crafting this and I've only slept for two hours last night, so I got to go and meditate and pray and do some fun stuff, so I'm going to answer one or two questions.

Hey, Shakir, I only have $10,000 left in my savings, what would you do if you're starting with Empire Network? I see a persisting question, someone wants to know, is all your traffic from solo ads without blogging, I think you said you didn't do any blogging, is that right? No, it's not that I don't think, I know I've never blogged in my life, when I was young, this is what was happening, I was trying to learn 10 different things, SEO, all of this kind of stuff, and it got to a point where after three months, all I did was make like 20 bucks, and I was like, I'm done with this. I'm young, I wanted to get rich, and I wanted to get rich fast, okay, I'm not going to apologize for that, and neither should you, there's no shame in admitting it, as Dan Kennedy says, and I wanted to get rich, and I realized if I spend money on advertising, and if I do paid advertising, I can see results by tomorrow, I can see results by next week, and that's all I did, and so I went out and I bought every single course and training, and hired every single best consultant in the world, and got to train with people that I have become really good friends with. I have friends of mine now, and I've spent 50, 100 million dollars on advertising, so I've learned from some of the world's best leading advertisers and marketers, people that just get ridiculous amounts of traffic, and make stupid amounts of money, like 50,000, 100,000 dollars a day, and you learn from people 10 times better than yourself in terms of advertising, no one's really better than you in terms of life.

But, yeah. In terms of advertising, you have to learn from people that are getting the results, and for me, anyone that starts with me, boom, you've got everything here, okay, you don't need to go out and buy the products and services, just go through all of the training, and if you have any questions, then get on the webinars and ask, so you have the right support and the right team behind you, okay, the right leadership, the right community. Okay, next question. Was that good? Excellent, Dave.

Okay. Okay, if someone's going to offer you 100,000 geo-targeted visitors for 10 or 20 dollars, Denise asked that, that kind of stuff, stay away from it, it's a bunch of crap, okay, it doesn't work. No, I promote, okay, this is an important question, and I get this from my team a lot, and they ask, are you using your own capture pages? Right now, I'm testing my own new capture pages, however, the first 100, 150,000, probably the first 200,000 dollars that I've made inside Empire Network, I used the standard capture pages, okay, does that mean you shouldn't do them too? I don't know, try them out, test them out, if it works, then you do them, if it doesn't work, don't do them.

I found a lot of results, a lot of people said, make your own capture page, blah, blah, blah, and, I'm kind of lazy, so I just didn't bother doing it. I started running traffic, it converted, I'm not going to change it if it converted, am I? If I'm making sales, I'm just going to expand on it, elaborate. And just scale up the campaign, and that's exactly what I did. Okay, one more question, and then I'm out.

Thank you, thank you, thank you. Okay, I hope that was great. Okay, I've got some really nice, awesome questions and comments. Okay, Justin? Yes, what's up, brother?

Want me to pick a question? Okay, you can pick one. One question. Make it good, because... Someone just said, is Warrior Forum a good source?

Warrior Forum is a good source. Again, I don't usually use them, because they're too small scale, people sending $50 clicks, and, for me, it's all about fast results. If I can't see results within, you know, 10 to 30 days, I kind of get impatient. I have ADD, so it's just not good. For me, I want to put the money out front, just so I can see results fast.

Then, even if results don't work, I don't care, because it's the learning that I'm after, okay? It's the wisdom that I want to acquire. And if you go after trying, learning to acquire the wisdom, and then the experience about marketing and advertising, that in itself is a very, very profitable thing that you can have in your life, because now you have experience, you have the data, you know what works, what doesn't work, okay? A lot of people would say, well, I don't have the money.

Well, if you don't have the money, go find the money, you know? I didn't have $20,000 to start a business opportunity. I went and begged and borrowed, and some people aren't comfortable with that, but I have to do that. For me, I just have kind of a no BS attitude. You can make excuses, you can make money, you know?

And I prefer to make money and travel around the world, so even when I was young and I didn't have the money, I would just go and find the money. I didn't get an extra job, but if I had to, I would go and get an extra job, sell a bunch of stuff on eBay, just do whatever it takes, okay? Just have that attitude of, I'm going to do whatever it takes to get my desired result, and just follow through, and yeah, that's it, really. Powerful, man. Thank you so much for sharing your wisdom with us tonight.

We all look forward to next week's training in the 15K per month formula, because I know the importance of a good copy, right? Copy is like half the battle with solo ads, getting really good conversions, right? So we'll cover that next week. Do you have any last things to share, Shakir, or is this a wrap? The money only comes, one of my mentors, Dan Kennedy, always says, money loves speed.

Okay? And I've worked out. At the event, as you can see, actually, I should show you this image over here, okay, let me see if I can make that image a bit bigger. I'm sharing this because this is, just as real as it gets. Wow. Powerful.

Powerful. So, was the event something that you would contribute to that drastic craziness of... Oh, yeah, absolutely. Yeah, here's the last thing that I leave you with, actually, because I've got to go now, actually, as well, and it's this, when you go to an event, you go meet people that are doing the things that you want to do, the people that are getting results, okay?

Sometimes you look at people like David Wood and the leaders. And even Justin, and he looks like a weirdo, but he's cool. He's actually a really nice person, and he's got a really gorgeous wife, as well. But you look at these people, and even you might look at me and say, oh, wow, this guy's a big guru, or wow, look at the results. At the end of the day, we're just normal people, okay?

There's no difference between you and me. I make probably way more mistakes than you. It's just, we're just normal people. Hello? Can you come back later, please?

Okay? She's the housekeeping lady. It's so great to make a whole bunch of mess, and then come back, and they clean you up. It's awesome. I love it.

I love living in hotels. But I am missing my family, so I'm actually going back to London this week, and then I'm going to spend two weeks staying with my family in London, and then I'm going back, and then I'm going to Austin, and I'm actually flying out my entire team for the event, okay? Because I know how powerful these events are. That being said, Justin, I hope you guys enjoyed this webinar.

I will see you guys next week, and I'll make sure it's going to be twice as awesome as it was today. Peace out. Thanks for listening. You guys rock. Bye for now.

Bye, Justin. Love and light, brother. Good night, everyone. See you, bro.