The Positioning Script That Turns a $25 Buyer Into a Half-Day of Work
You’ve got your two-a-day habit dialed in on the front end. People are joining at the $25 level. And you’re still working every evening on the phone, in a role that pays you like an hourly employee instead of the operator you actually could be.
That’s not a hustle problem. It’s a positioning problem. Dave Wood recorded this bonus training specifically for affiliates who’d already mastered getting people in the front door and needed to know what happens after that, because the front end was never where the real money in this business lives.
As someone building income part time around a job or a family, you already know what it feels like to trade an entire evening for a small commission. This lesson is about the shorter version of the same day, where a handful of phone calls do the work that used to take you all night.
Why does positioning matter more than any script you could memorize?
Dave opens with a claim that sounds almost too simple: recruiting and selling come down to positioning far more than they come down to technique. Positioning is how you look in the eyes of the person on the other end of the call, before you’ve said a single persuasive word.
He learned this years earlier building an offline company called Agile Enterprises, through home meetings and three-way calls, long before Empower Network existed. The mechanics were clunky, but the approach worked because the offer was positioned as something the prospect wanted to be part of, not something being sold to them.
As Dave Wood puts it in the 15K Formula, “The reason it worked really well is that I learned how to position the offer to people in a way that compelled them to look at it, okay? I learned how to position it in a way that made it look like I was somebody that they wanted to be in business with, okay?”
Every business has a front end, a set of upsells, a continuity piece, and a duplication piece sitting on top of it. Most people spend all their time and energy on the front end and none on structuring how a new member moves through the rest of it, which is exactly where this lesson is aimed.
How do you turn a new buyer into a call worth hundreds of dollars?
The front-end goal Dave sets is narrow on purpose: two people a day into the $25 entry product, using roughly ten capture-page opt-ins for every one signup you want. Nothing else in your business matters until that ratio is running, because everything downstream, the upsells, the team growth, the bigger commissions, depends on a steady flow of people actually getting in.
Once someone buys at $25, the real mechanism kicks in. Rather than calling cold leads, which Dave calls a low-paid activity that makes you look weak on the phone, you or a workout partner call the new member the same day, before the excitement of joining wears off. That single call, run the right way, is what turns a new customer into a conversation worth real money.
What questions actually qualify a prospect before you ever pitch anything?
The call itself is not a sales pitch. It’s a short, structured interview. Dave walks through it using a role-play with a new member named Frank: why did you join, how much do you want to make, how many hours a week do you actually have, how much money do you have available to invest, and would you follow instructions even when they’re inconvenient. Every answer gets written down and passed along before the follow-up call happens.
- Why did you decide to join, and what specifically appealed to you about it?
- How much money do you want to be making, and by when?
- How many hours a week do you actually have free to work this?
- How much money do you have available to invest in products and marketing?
- Will you do exactly what you’re told, even when it’s against your own instincts?
By the time the second call happens, whoever gets on the phone already knows exactly what the prospect wants, what they can afford, and whether they’re coachable. There’s no guessing and no generic pitch, because the offer presented is only ever the one thing the prospect already said they wanted.
Why does the second call close almost every time?
Dave plays out the second call in character, positioning it as coming from a busy, in-demand mentor who only has limited time for serious people. The prospect, having already answered a set of qualifying questions for an assistant, arrives on this call primed to want the mentor’s attention rather than needing to be convinced of anything.
Would you make two appointed calls per day for $500 if they were 20 to 30 minute calls? In other words, would you be on the phone with people who had appointments with you, who were expecting your call, who knew who you were twice a day to make $1,000 a day? Your calls will be worth, once you master this, it might take you a bit to master it. This does take some skill, okay?
Notice what’s absent from the whole approach: no chasing, no convincing, no explaining every feature of the product. Dave never directly asks Frank to join anything. He simply walks him, one instruction at a time, toward the products that match what Frank already said he needed, because the questions on the earlier call did the qualifying work in advance.
The core requirement underneath this, and the one Dave insists on before working with anyone directly, is that the person be an active listener of the ongoing training, so they’re already learning the concepts instead of leaning on him to re-explain them one at a time. That single requirement is what makes the whole process repeatable across an entire team instead of just one person’s phone.
What does the math actually look like when you put this together?
Dave lays out the full time commitment at the end: roughly an hour on the front end once you know what you’re doing, plus two short appointment calls spaced apart, plus a few minutes checking in with a workout partner for every person they bring in. Add it up and the whole day runs a little over two hours, not the all-day, all-night phone marathon that scares most people away from this business before they start.
None of it works, though, without the sequence in the right order. Qualify first. Position the second call as scarce and valuable. Sell only what the earlier questions already told you the person wanted. Skip any one of those steps and you’re back to being on the phone all evening explaining a product to someone who never asked to be sold to.
The full lesson runs through the complete role-play word for word, both sides of the call, along with the specific products Dave walks Frank through once the qualifying is done. That full walkthrough is part of the 15K Formula. The entire course, including this lesson and everything built on it, is available for $99 through the 15K Formula course.
Find a workout partner this week, write out your five qualifying questions, and get on the phone with the very next person who joins you.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
What's up guys, this is Dave Wood and I'm talking to you of course outside my home in the mountains in Costa Rica. And I wanted to make a bonus video for those of you who have purchased the 15K per month formula, specifically targeted at those people that are affiliates of Empower Network. What I wanted to do in this video was I wanted to teach you how to get value from selling the 15K per month formula. I want to tell you how to sell a lot of them. And I also want to teach you some things about consultative selling that you can apply to any business, and how to position yourself in a way to where you can literally close 95 to 100% of your prospects literally every time. So what I'm going to teach you is based off of a lot of experience. It's based off recruiting thousands of people. It's based off of selling millions of dollars of info products. It's based off of building huge teams in multiple network marketing companies. And it works like magic because of the psychology behind it. If you'll take this, and I promise you can take this in the simplicity that it is, and you can literally transform your life if you'll take these principles and apply them into your business. You'll duplicate bigger, you'll grow faster, you'll spend less time, you'll make more money, and you'll be a lot happier. And it'll literally, the only issue that you're going to have if you take these concepts and you apply them is, you know, you're going to have issues with, you know, people won't give you objections. And you'll feel like it's too easy, right? Is that fair? Okay, so let me teach you how to sell millions of dollars worth of the 15K per month formula if you're in the Empower Network, and also how to recruit people into whatever business you want. Recruiting and selling has more to do with positioning than it has to do with anything else. Positioning, it has to do with how you look in the eyes of your customer, okay? It has to do with how you look when you're on the phone with people. It has to do with the perception people have of you when you're talking to them, right? It's one of the reasons why I don't recommend people call leads, because it's such a low-paid activity, right.
That if you're calling leads, it kind of makes you look weak. And you're starting your positioning by saying, I don't have a lot of money and I have to call leads. Now, it's obviously appropriate to do that if you're new or if you, you know, don't have money to outsource it. But there's no purpose in calling leads once you even have a very small amount of money, right? It's one of the reasons why is because positioning is everything. And I first learned this concept when I was building offline in a company called Agile Enterprises, and we were building that company through passing out DVDs, passing out magazines, doing three-way calls, inviting people to home parties, inviting people to weekly meetings. It actually worked really well. The reason it worked really well is that I learned how to position the offer to people in a way that compelled them to look at it, okay? I learned how to position it in a way that made it look like I was somebody that they wanted to be in business with, okay? Positioning is everything, guys. And it will make you so much more money if you learn how to position yourself in a way that's attractive and compelling to prospects, okay? So, here's a process that you can use to make millions of dollars, okay.
And if you take it and run with it, get ready for a transformation in your business. Here's what it is. First of all, you've got different aspects of your business. You've got the front end of a business, okay? You've got upsells. And in Empower Network, obviously, we have multiple upsells. You know, we have the $25 product. We have the $100 product. We have the $500 product. We have the $1,000 product, which is what you're in right now. And then you have continuity, okay? And then you've got duplication. Now, I believe that this is one of the least understood concepts that exists in the direct sales and the network marketing space. I also think it's one of the least leveraged, okay? I'm going to talk about that a little bit in this video and a little bit in future bonus videos for you guys. And when you understand this, it can really change the game for you. Because, of course, you're going to be able to do a lot of things in your business. And in Empower, we have leverage through, you know, dynamic pass-up commissions and things like this, where we can actually get commissions from, you know, people that are, you know, 80 levels down in the organization. We could get a $1,000 pass-up very easily if we're helping people have success, alright, literally 15 minutes of work.
When you prove to yourself that it's possible to do that, okay, you'll never ever have any financial issues again ever in the network marketing industry. You'll never struggle with coming up with money to buy products. You'll never struggle with going to events. You'll never struggle paying your bills ever unless you're a complete dork bag with your finances, right? You will literally make more money than you've ever made in your entire life if you could consistently bring in two a day.
Now, I'm talking about two every day, all right? And I'm telling you when you learn how to do it, it'll take you less than 15 minutes of work. Now, how do you get two a day is the only question that we need to cover in order to get into the rest of this model. How do you get two a day? The rest of the 15K per month formula teaches you that.
It's going to stay a paid media course, how to scale your business to heights that you've never known, okay? So, stay plugged into the trainings that are in the 15K per month formula. So, how do you do it? Well, we have a sales video, all right.
Now, when you get prospects to the sales video, they're going to convert in predictable ratios, okay? Your goal, really simply, is to get 10 people to opt into the capture page for every one person that you want to bring in every day. That doesn't have to take any of your time at all after, you know, after you kind of get going a little bit. In the beginning, it might take a lot of time, okay? But after you get going, it'll take no time at all.
You want to get 10 people per day to opt into the capture page. You don't want to just send them straight at the sales video. You want them to go through the capture page and there's a reason why you want to do that. Number one, because you're going to capture the lead into your own autoresponder. You should have that set up in Empower.
If you click on tools, obviously, you can add your own autoresponder. The number two reason is, though, is because Dave and I are going to email them and help get them in Empower. We're going to use your affiliate links. We're going to always track them to you, okay? And we will work the leads that you send into that capture page.
I promise you that we will convert those leads and you'll get more value from them by sending them here than you will anywhere else on the internet. And you could put that up against any person on the internet, any marketer on the internet, because, of course, we're one of the only people that actually know how to sell stuff that, you know, are paying 100% commissions. And so, you want to get 10 people for every one person that you want to sign up to opt into that capture page. Now, if they're a lower quality prospect, you might need 20 for every one person that you want to sign up. If they're a higher quality prospect, you might only need five for every one person that you want to sign up.
That means that your goal is very simple. If you want to bring in two people a day on the front end of this offer, your goal, very simply, you should have blinders on. I mean, you should literally not think about anything else in your business until one thing happens. And the thing that you need to think about is, I need two people a day to join. Don't do anything else.
The rest of this video, everything else I'm going to teach in this video is irrelevant until this happens. Because once it happens, I'm telling you, the magical flow, the blood will start pumping in your business, and things will happen that you couldn't even imagine. You'll recruit, if you've got another network marketing business, you'll recruit an unbelievable amount of people into it. You are going to make an unbelievable amount of money here compared to what you've made everywhere else in your life. And your life is going to transform if you'll take care of that one thing.
And I'm telling you something, people think it'll take all day and night to do. You know, I was at a conference speaking just the other week with a bunch of old schoolers. And these guys hang out on the phone doing three-way calls all day. And I don't make any phone calls. I don't make any phone calls other than upselling, right, that I'm going to teach you how to do in this video.
They're literally on the phone all day, and they're like, yeah, yeah, you know, you make a lot of money, Dave, but you know, you're in front of the computer all day and night, aren't you? And I was like, what do you think, I'm a programmer? No. This takes no time, literally, at all. I sign up about five people a day in Empower Network, literally doing almost no marketing, right, from what I did years ago.
From work and marketing I did years ago, from work and marketing I have outsources doing, I sign up five people a day before I do any paid media at all. All our paid media is managed literally, we sign up five, ten, fifteen, twenty people a day, every day. So what I'm telling you to do is a small fraction of what I personally do, okay?
And I'm telling you something, it takes literally zero work to do. All you've got to do, you need to not make a video, focus on getting people into the capture page to see the video. Again, don't make the video, focus on getting people into the capture page to see the video, and then we're going to help follow up and close those. And if you go to the events, and if you plug into the inner circle, we're going to help you develop a meta strategy for lifting your team up, and duplicating them and creating a lot more income.
That is step one. Step one of massive success. Look, we're not even talking about fifteen thousand a month anymore, folks. We're talking about blowing by fifteen thousand a month like it's minimum wage, okay? Focus on two a day into that front end, which is what, twenty-five a month.
It will make you more money than anything else you could possibly focus on, and that's my personal promise to you. And if it doesn't, this is the only guarantee I could make, because I can't promise incomes. What if it doesn't make you more money than you've ever made in your life? Well, now, we're doing it for ninety days. We'll get on the phone.
I'll do some coaching with you, and we're going to fix what you're doing wrong, because your life will change if you start doing it. And I'm telling you something, it's easy. And what I want you to do just for one second is repeat this after me. Bringing two people per day into a twenty-five dollar product is easy. Repeat it again.
Bringing two people per day into twenty-five is easy. Now bringing two people a day into a thousand, a little bit more skill. Bringing two a day into 25 is easy, and if you believe that, it'll happen, okay? Now, so this is where it starts. It starts with mastering the front end, and all you've got to master, all you've got to do, you don't need to be a guru, you don't need to set up sales funnels, all you need to do, literally everything, is get people to opt into the capture page and see the video.
Get people to opt into the capture page and see the video. 99% of your job is done. We're constantly coming out with new capture pages. We've got like five of us making this video.
We make like a new one every week that we test, and then we add it back when we figure out that it's working. We add them right to the members area, then we start making new ones, right? That's what we do. All right, so we got that. Now, the rest of your business is going to be determined on what you do with the people who come in.
The rest of your business is going to be determined by what you do with the people who come in, how you treat them, what you do with them, what process you run them through. Now, we're going to automatically help your group grow to a certain level with certain ratios and numbers that are predictable through the whole organization, right? In other words, if you bring a certain amount of people in, I can tell you predictably how many leaders you'll have, things like this. However, if you're willing to do what I teach in this video, which is going to be very simple to do, if you're willing to do it, if you're willing to apply it, if you're willing to be consistent with it, number one, it'll take you less than an hour a day.
Number two, you'll make 10 times the money from way less people. So you're ready for it, right? What you want to do, focus on the front end. The front end should happen without your personal involvement other than email or other than hiring somebody to call and close people. You should not be on the phone all day and night trying to close people and do a $25 thing once you know how to market.
If you need to do it in the beginning, you're cool to do in the beginning. But as soon as you know how to market, you do not want, just trust me, to be on the phone all day and night trying to close people and do a $25 thing. It is not what you're here to do. If a system will do that for you, email will do that for you, we will help you to do that if you'll just get more people to opt into the capture page. You want to bring more people in that day?
Get more people to opt into the capture page who are high quality prospects using one of the methods of the 15K formula and we will help you with it, okay? Now what do you do? The process after the front end is everything. Now what I'm going to encourage you to do is I'm going to encourage you to either get an appointment setter or to find a workout partner in the Empower Network, and basically what a workout partner is, is it's something like I have with Dave Sharp. Dave Sharp is my business partner.
You don't have to have a position together, you guys could both be marketing your separate positions, but it's somebody who kind of has an equal skill level to you but maybe pushes you a little bit. Just like in the gym, you know, anybody who lifts weights, you know, we're getting personal training right now because I figured out I'm about as strong as a 12-year-old girl and I want to kind of get buff again, you know, things like that. So we got a personal trainer and the personal trainer, he just, you know, I'm sitting there and I'm lifting weights and I want to stop, right? And he looks at me and he says, just go and lift it one more time, right? That's what a workout partner does. So find somebody in the Empower Network who's kind of like a running mate with you and you guys could either do this for each other or you could just hire an assistant for $8 an hour to do it.
Either way, it's going to work equally well. And now I've explained this before but I want to explain it in a little bit more detail with the process, because this is a needs-based consultative selling approach that is completely resistance and objection-free. It's going to put you in a position to where you can sell and literally every phone call is going to be worth about $500 to you, all right? Now here's a question that I want to ask of you. Your calls will be worth, once you master this, it might take you a bit to master it.
This does take some skill, okay? This is the most complex thing you're ever going to learn here that you ever need to build a big business with Empower. And it's super easy to learn, okay? But would you take two phone calls a day, two a day for $500 every 20 or 30 minutes? If the answer is no, you're at a higher level than most people, perfectly fine.
But if you're like, yes please, then pay attention and this is exactly what you need to do. What you need to do is you need to focus on that front end without your personal involvement, because if you spend all your personal time getting people in on the front end, what's going to happen is you're not going to have the rest of the time to do what you want to do in your life. You want to live your dreams, right, and to create freedom and also to upsell your team. You want to handle that part automatically through marketing. Then what you do, so powerful, you do it with your workout partner, you can have your assistant do it.
Get your new members called, right? So in other words, somebody buys the $25 product. They could be an affiliate. They might be just buying it as a customer. They might just want to blog on the internet.
But what you want to do is you always want to be adept at connecting with people and their needs. If somebody wants to blog, you can help them blog. And you can help plug them into the Inner Circle membership to help enhance their other business. That's perfectly appropriate, right? If somebody wants to make a lot of money though, you want to be adept at kind of connecting into people's needs in a consultative selling approach, right, and then selling them exactly what's appropriate to them at their financial level.
And this is how you do it. You have an assistant or a workout partner. Now how do you choose which one you do? Well, you choose based on your financial level. If you've got a lot of money, hire a damned assistant, right?
And you could, by the way, outsource the second part of this too. After that, you can actually outsource the second part as well and be completely uninvolved in this entire process. It's absolutely unbelievable stuff that I'm about to teach you, right? So you have an assistant or a workout partner. So either way, it's totally appropriate for you to do.
So how do you do it? You have your assistant call the $25 members. That's it. Call the members, right? They're not calling leads.
They're calling the members. Folks, I'm telling you, it's easier to sign people up through email to $25 than it is on a phone. The best way you can sign up more people on $25 is to get more prospects to opt in the capture page to see the sales video. Get more prospects to put their email in and you'll sign more people up because of our follow-up, because of your follow-up and things that we're going to teach you in these videos, right? Does that make sense to you?
Get more people into the front end. Then you have your assistant same day call and welcome your new members. We might actually offer this as a service later on, but not for a while, okay? And we'll charge for it if we do it because it'll be expensive. But you can hire an assistant on your own for ultra cheap.
You can do it in the Philippines, okay? Whatever you want to do, you can have them call them or you can do it with a workout partner. Either way, it's very inexpensive. A workout partner obviously is free. You just do it for each other.
You spend five minutes calling each other's people every day, setting appointments for each other. Then what you need is you need a schedule and all you need, right, is one hour free per day to take calls. Right? You need yourself all day to take calls. Look, guys, I'm so sick of the slavery model in network marketing, which is be there waiting for your downline to call you all day.
Look, I love helping you. I love helping my team. I really do. And I want to help you have a life. You know what I'm saying?
I want to help you be free. I want to help you make money and be able to travel to the beaches of the world. I want to help you make money and get massages and go take martial arts again and do the things that you want to do, be able to go on vacations with your wife, buy cruises. Folks, I don't want you to be on the phone all the time. I don't want you to be on the phone all day.
It's awful. Look, I know for a fact that you can build an organization of 27,000 people without making a lot of phone calls. Why? Because in the last six months, we've done that with about 20 calls, okay?
So you don't need to be on the phone all day. You just need an hour, okay? And you're not prospecting in the hour. Remember, I don't want you to prospect. Prospecting is a low-paid job.
You're never going to make a lot of money prospecting, right? What you do is your assistant calls the $25 members. They welcome them. They ask them a few needs-based questions. I'm going to put this in a script for you guys a little bit later on that we'll put into this.
And by the way, you could also use this to recruit into another company or business. So this information can be used generically. There's a little bit of an affiliate training here, but you can use this for anything, right? You have an assistant call the customers, ask them needs-based questions, and if they qualify, book them into an appointment to speak with you the next day. That's it.
So let me explain what the assistant does. Let's say Frank buys. This is from one of Dave Sharpe's emails or maybe from one of your emails, right? We're both going to be emailing them, getting them in. Remember, we don't abuse that list, folks.
We never have even sent an email about anything other than things that help you make money, literally. Some people think we're crazy for that. We don't participate in product launches. There's massive reasons why we don't participate in a lot of the launches that are going on. We only do things that are helping you to make money, all right?
So don't be ashamed of us emailing that list because we're emailing them to help you to make more money. Does that make sense to you? All right. So let me explain how to do this. Let's say Frank joins, right?
Here's what we know about Frank. We know he's got a credit card or a debit card. We know that he wants to take action and that he's somebody who puts his money where his mouth is regardless of how much money he has and he probably has got a really strong desire to succeed in the niche, okay? He's probably got a really strong desire to make this work. He's probably at least got a little bit of a dream, a little bit of a sparkle and he might go to work if he's led properly, okay?
So I want to help him duplicate bigger and I also want to help him get the products that he needs to succeed in his business. I want to help him have the knowledge that he needs to market with power. I want to help him have the confidence that he needs, and so for me, I have no compunction about telling him to buy every dang product that we got because I know it's going to transform his life, right? So what I'm going to do is I'm going to have my assistant or whoever it is, I'm going to have him call Frank. That's all you got to do.
You got to call, say, ring, ring. Hello? Yeah, is this Frank? Yeah, this is Frank. Frank, this is David.
I'm Dave Sharpe's personal assistant. Okay. I'm going to give you a call. Just welcome you to the team. How you doing?
Now, if you got a phone call like that after you join something, would you feel good? Yeah, everyone does. Now, here's the beauty. The assistant is not positioned to sell something. They could, but it's not what they're there to do.
They could help you sell but they don't have to, but I'm going to explain the whole psychology of this and I'm going to explain how this positions you to be a consultative mentor. Okay? Okay. So, you're a consultative mentor, right? Who's upselling and making a lot of money for a short period of time even if you have no credibility.
So, again, Frank, just wanted to welcome you to the team. How you doing? Oh, great, great. Yeah, yeah, yeah. I just saw the video.
I saw an email. I got in earlier today. You know, Frank, I just want to, first of all, congratulations just on making a great decision, but what I really wanted to do was I wanted to ask you a few questions to see what we could do to help you. Do you got a few minutes? Now I'm telling you something.
You could call. If somebody's just joined, right, or if they've joined that day, they'll put aside what they're doing to take a few minutes. If it was a month ago, maybe not so much, okay, but if it was today, well, yeah, right? And then you say, great. Let me ask you a few questions and here's what I'm going to do for you.
What I'm going to do for you is, you know, Dave Sharp, he's real busy, really busy guy, and you know, obviously, he runs Empower Network. But, you know, Dave Sharp, he makes a tremendous amount of money, but I happen to know because I'm his personal assistant, I happen to know that he does have some space over to personally coach some people to get to the next level in their business, and I might be able to get you an appointment with him, but I got to make sure that you qualify. Now, it's not going to cost you anything if you qualify, but I got to ask you some questions and I also want to see what we can do for you. Maybe I can direct you if you don't qualify, but is that okay if we take a few minutes just to ask you some questions? Okay.
You just say, well, yeah. First of all, what made you make the decision to get in, Frank? Why did you join? See, now you're not even trying to get him in. You're just asking him why he joined, and then he's going to tell you, well, you know, I like the 100% commissions, or I like the fact that there's an automated sales process or that it's tested.
I like the, you know, I like the fact that it was proven. I like the fact that it can help other people get results without knowing a lot. I like the fact that it was something online that duplicate. Whatever it is that they like about it, I like the fact that he said fuck in the video, whatever. Whatever it was that they liked, right, whatever it was that they got in, right, you just want to find out why.
He's going to tell you. You say, okay, so you like the 100% commission so you're sick of earning these wussy commissions then on the internet, right? So let me ask you a couple of questions. You like the 100% commissions. How much money do you want to make on the internet or offline or building a business?
What are you really looking for? He's going to tell you. So write this down, okay? You're writing this down and there's a reason why you're writing it down, because you're going to send it over to whoever the, you know, the assistant is going to send it to you so you've got a little, you know, a page of stuff to when you call this person you could just go sell him exactly what he wants, right, rather than trying to fuss around. This is why we're asking the questions: number one, so he feels like his needs are being met.
Number two, so when you show up on the phone, you just show up and sell him exactly what he wants and what he has money for, all right? Isn't that easier than trying to like pitch something? I mean, it's the most unbelievable thing ever. Now, the system's going to upsell people for you automatically but it's going to help, right?
Now, how much time do you have on a daily basis? Are you part-time or are you full-time? No, I'm part-time. How much time do you have outside of your normal job or your normal work, business, whatever it is? How much time do you have on a daily basis that you could dedicate every day towards building your Empower Network business?
Oh, I've got about three, four hours. Okay, so you've got about three, four hours of that every night. So is that about 15 to 20 hours a week that you'd say? Yeah, I've got about 15 to 20 hours a week. Now, how much money do you make right now, Frank?
Okay, so have you ever made 10,000? No, no, no. Yeah, okay, just want to make sure. I've got to shoot that information over to Dave. So you make it.
What do you do for a living, by the way? Oh, I'm a, you know, I just sell loans. I used to do that, right? Yeah, I sell loans. Oh, okay, yeah, yeah, yeah, all right.
So you're used to being on the phone and you're used to closing that. That's a plus. Now, in these 15 to 20 hours, this is the main question I have, and this is one of the reasons why we need to have a conversation. Are you going to do exactly what we tell you to do, or are you going to fight us every single way and try to do it your own way, even when it's against your best interest? Because I know Dave Sharp.
He has absolutely no time for somebody that's not willing to listen. Are you willing to listen to exactly what he tells you to do? Yeah. If he tells you to buy a product, will you buy it, if you've got the money? Yeah.
All right, if he tells you to do a marketing strategy, will you do it and be consistent, or are you going to be all over the place, because he really needs to know? No, no, no, I'm going to follow. See, they're going to, now they're like, see, now they're like sucking up because they want to get on the phone with this badass who had an assistant call to ask him all these questions to even get. People are calling all desperate to, you know, sell something. Let's get over that, right?
So in any case, now all of a sudden, see how I'm positioning this, folks? You could train any assistant how to do this in about an hour and a half, coach him for a day, and your, I mean, your life is just so much easier, it's unbelievable. But now you see what you're doing. Now this person really wants all of a sudden to talk to Dave. Now all of a sudden Dave looks like an expert.
Now he could be a brand new person and he looks like an expert. I don't have to say Dave's making a lot of money, but I, he's busy. And be busy, guys. Don't be available all day for calls. It's awful, right?
Be a busy person who's always moving on and always doing something. Heck, if you're really not busy and you're making tons of money doing nothing, turn off your phone, go to the beach, and so you still look busy. You still look busy. That's what I do, right? I got to stay like I look busy, right?
So 15 to 20 hours, right, you've got to work and you're going to listen. That's a plus. Well I got, you know, I probably put about, you know, $1,500 in. All right.
$1,500. Now if you stretch, could you do a little bit more or is that kind of your cap? No, I mean, it depends on what it is I needed to get. Okay. So it depends on what it is.
Oh, yeah, yeah. Now how much do you have for a monthly basis for a marketing budget to start? Some people, you know, they have nothing. Where are you at right now financially in your life? How much do you have available free that you could use to market after, you know, getting the products or services that you're going to need?
Okay. You have about $1,500 to invest into your education. All right. And you're willing to do exactly what we tell you. Is that right?
Yeah, that's right. Now let me ask you a final question here, Frank. I mean, that's obviously more than you, you know, make right now. Why did you say that number versus $15,000 versus $7,000? What?
Why is $10,000? He's going to tell you. Write it down, jot it down, jot it in a little notebook and then send it over, right? Have them send it to you. Have your assistant, have your workout partner.
You can do this with another person in Empower. Find somebody in the Facebook group. Find somebody that's appropriate, that's at your level. If you're bringing in a person a day, find somebody bringing in a person a day and compete against each other, right? And do this with each other's people and help each other recruit and don't abuse it.
Don't try to recruit your workout partners, people, and your other business that you're in, don't be a loser, right? Don't be a hoser here, right? Help them, right? And they'll help you back.
Karma, right? As they say, right? So this is what you do. Now all of a sudden, this guy, I'm telling you, Frank, really, really wants to talk to Dave Sharp. Really bad.
Really, really, really, really bad, right? That make sense to you? Dave Sharp could be a brand new person who just started yesterday and it is irrelevant, okay? So now what do you know? You know how much money he wants to make, how much time he has, that he's willing to listen, how much money he has, right?
So now you know what you can sell him because you can't really sell somebody something more than what they have available, right? But if they have $1,500 available, they can get all in. I know that at the moment, right? I know that. So it's exactly what I'm going to do when I get to the phone.
Now here's the last question that I'm going to ask, right? And you could play around with this and fiddle around with it, but it doesn't really matter exactly the words. What matters is the positioning. Last question is, okay, Frank, I'm going to jot you down and go ahead and book you in.
Dave only has two appointments available tomorrow, or one appointment available tomorrow or one appointment available two days from now, right? Now if I jot you in for the time, can you cross off whatever you've got on your schedule? And can you make a promise to me to be there no matter what? Oh, yeah, yeah, I'll be there.
Okay, because I'm going to send him this info so he has a little bit of background on you, all right? And I can only get you about 20 minutes on the phone. He's probably going to interview you to see if he wants to spend any personal time with you, right? So I can jot you down tomorrow at 3:30 p.m. Eastern.
What time zone are you in? I'm in Central. Okay, so that'd be 2:30 your time. Can you jot down, do you have a calendar? Yeah, I got a calendar.
Okay, can you jot down 2:30 Eastern time tomorrow? Yeah. Yeah, I got it. Okay, expect a call from a 727 number, that's Dave Sharpe's area code, right, at 2:30 Central time. That's your time tomorrow and you're going to get, you know, an email confirmation.
Now I used to use a scheduler, there's a bunch of cheap ones out there. You can use an online scheduler. I believe there's free ones out there but I haven't done any research on it. I have this one called Clickbook. And it'll send, you know, SMS reminders, email reminders.
Now here's the thing, I've never done this and had a no-show. In other words, everybody shows up. Now here's the key, every conversation virtually, with very rare exceptions, buys something for at least $500 or more, every single time, right. Now in Empower Network, that's a high commission and I predominantly did this when I was new in network marketing, and I recruited over 500 people like this, 95 out of 100 people joined when I did this, right. Now.
This is something that I would really encourage you to do with these people kind of as they're coming through this process. Have your assistant call them or whatever, right. Now I'm on the phone with Frank, I've booked the appointment, right. I said 2:30, okay you're going to get an email confirmation. Last thing for you Frank, are you in front of a computer right now?
Yeah, I'm in front of the computer, great. You need to register for a presentation that's taking place here over the next couple of days that's going to give you some background information that you need to know before I get you on the phone with Dave. Okay. And I need you to watch that presentation before you talk to Dave, tomorrow at 2:30. Can you do that?
So you need to select a time before that. You might need to stay up a little bit late tonight, I don't know when the next showing of it is. Are you in front of the computer? Yeah, I'm in front of the computer. Okay, I want you to go here, it's coaching.empowernetwork.com.
Can you go there? Now on there you see the little drop down with the times. Can you go ahead and put your name, email in there? And can you select a time right now and tell me what time you select so I can just jot it down what time you watch the presentation? This is in your local time, by the way.
Yeah, I'm going to go at 5 o'clock. Okay, so you're going to go at 5 p.m.? Okay, go at 5 p.m. tonight and I'll jot that down. Okay, I'm going to shoot this information over to Dave, remember 2:30 tomorrow.
It was great meeting you. Again, welcome to the team and let's lock arms and fight the forces of evil, right? Now what did I, what just happened? Now you could do this with a workout partner and if you did, it's going to be about a 10 minute conversation for every person in your workout partner. Okay.
That's what your workout partner brings in. So if they bring it into a day, you'll need to get on two 10 minute calls with them. But here's the beauty, you're not selling anything, you're not prospecting, you're talking to customers, they all pick up the phone, they all return calls, it's amazing, right? And on the receiving end of that, now all you need to do is you need to have an hour free in a schedule once per day that your workout partner can book for you with your people that you're signing up and work together tag team with them, right? If you show up on the phone.
This guy, Frank. Frank will be begging you to give you 1500 bucks to work with you basically, right? So what do you do? Well, you get on the phone and you've got a sheet that has all the information about him. So you're not starting cold.
So you pop up on the phone, you say, ring, ring. Frank sees the 727 number, you go, so snap, it's him. He says, hello. And you're like, hey Frank, this is Dave Sharp. How you doing?
I'm trying to act like Dave now. This is Dave Sharp. How you doing? That's good.
So Frank, I got this information in front of me and I've got about 20 minutes right now and I wanted to chat with you to see if we can work together this next year. Let me ask you a couple of questions. Is that okay? Yeah, yeah, that's fine.
Now here's the thing, Frank, I'm real busy and I'm not going to be able to do anything with you unless you're really willing to listen to follow some advice. So are you serious about that? Are you just playing around? Okay. You know, you sell loans.
Is that right? So you're used to being on the phone. How do you sell a lot? Just get to know. I'm asking some questions.
Okay. You're doing that. Now you have about, my assistant was telling me you have about 15, 20 hours a week. Is that right? Yeah, yeah, yeah, yeah.
That's right. That's right. Okay. So you've got about 15 hours, 20 hours a week. Now if I tell you exactly what to do, are you going to do what I tell you to do?
Are you going to sit there and just watch training videos only and not do any actual work? No, no, I'm going to do it and tell you exactly what you tell me to do, Dave. Okay. So you're going to do exactly what I tell you to do. And the reason I'm asking you these questions is because I care about you, Frank.
Look, here's the deal. It's not that I don't want to spend time with everyone. It's that I can't. Because the truth is, is that I've got a team of, you know, a lot of people. They're chomping at the bits for my time.
I have very limited time to spend with each person. So I've got to focus my time and attention to those who are willing to step up and to be leaders. My question is, is that you? Yeah, yeah, yeah. Now.
My assistant was telling me you had about $1,500 to invest in your education. Did you get a chance to watch the coaching webinar that he said you were going to attend at 5 o'clock last night? Yeah, yeah, yeah, Dave. I had a chance to watch it. Okay.
So you watched the coaching webinar. Now, which current products do you own at the Empower Network? Well, I got the blogging system and the Inner Circle. Okay. I got the blog and I've got the Inner Circle.
Okay, great. That's a great start, by the way. And I'm going to give you a couple of assignments right off the bat. You got a pen handy? Right?
Yeah, yeah. I got a pen, Dave. Okay. Here's what I want you to do. Number one, I want you to write one post every single day, every single day, and I don't want you to stop for the next 90 days straight, no matter what.
Now here's the key. If you do that, I'll work with you. Now you don't have to do it forever, just every day for the next 90 days. Can you do that? It could be 500 words.
I don't care what it's about. I just want you to do it. Can you promise me to do it? Yeah, I'll do it, Dave. I'll do it.
Okay. So you'll do it, and I want you to do it each morning before you go to work. Can you do that? Yeah, I can do that. Okay.
And I want you to download one audio per day, and I want you to listen to it on the way to work. Can you do that? It's going to help you sell better at work as well, because this is sales concept strategies, marketing strategies that are just going to help you get the results you want. But I need you to do it. I need you to listen for at least 30 minutes a day.
Turn off the radio and listen to the Inner Circle. Can you do that? Yeah. Now what's the value in this? Well, the Inner Circle is also going to talk about the rest of the Empower Network products for me.
So if he doesn't buy them all on the phone, these audios, if he's willing to follow these two assignments, number one, if he quits, all his posts are gone. They're inherited by the next sponsor, right? So if I have a guy, a customer I bring in, they write 90 blog posts, they quit, well, all the coded affiliate links and things like this, they go to the next active person, right? So this is like paid advertising doing nothing, right? Now here, with the audio of the day, this is going to persuade him to do things that I don't have to be there cajoling him to do.
For example, if somebody's on the Inner Circle, it's very likely they're going to go to the next event. If somebody's listening to the Inner Circle every day, it's very likely they're going to get on the Monday conference calls. If somebody's listening to the Inner Circle every day, it's very likely they're going to learn to close without me having to coach him. It's an incredible time saver, and I'm not willing to work with anyone who is not an active member of the Inner Circle and listen to the audios every day, because they always ask me questions that are in the Inner Circle that I could have answered automatically through the system. So I'm just not willing to do it, right?
So I'm going to tell him to do that and I'm going to explain it, right? So that's the value that I get just of him having those two products, because now he'll do it because I had a conversation, I'm going to get better duplication, okay? Now here's the next thing. Now you said that you had about $1,500. $1,500 to invest in your business, right?
Okay. What we're going to do is we're going to go ahead and we're going to get you all in to make sure that you have access to number one, all the products and the training that you need. I'm going to tell you what video to watch first because I want to get you started on some paid marketing. But also in addition to that, Frank, you need to be all in so when you get on the phone you have a little bit better authority, right? Because when I got in, I didn't just get in, I got all in.
I stretched a little bit. I did it and you need to do the same. So what I'm going to do is I'm going to go ahead and walk you through the process of enrolling in the Costa Rica Mastermind Intensive Retreat. Okay.
I also want you to watch these videos, but I'm going to tell you what to do, and also the 15K per month formula, and I've got a video that I want you to watch in that product the second that you get it, okay, and this is what we're going to get you started on, and I want you to go ahead and do that now. So are you in front of the computer right now, Frank? I am telling you. He'll say, oh yeah. He'll say great.
Go ahead and log in to the Empower Network and just go ahead and tell me when you're logged in. Go ahead and log in there, right? This might be outside the view here. I'm not actually sure. I don't know if you can see that but go ahead and tell me when you're logged in.
All right. You see the product that says the Costa Rica Mastermind Intensive, go ahead and just click that button. That's going to take a little minute here to load and while it's doing that, we're going to give you some advice. Now we're going to have direct purchase links here in a little bit but right now they've got to sit there for two and a half minutes to upgrade. He's probably seen the video already.
He may have purchased already. What did I just do? In 20 minutes, I made 500 bucks. Are you willing to do that for $500, right? It's the easiest thing ever but here's the thing.
If I do it, my team will do it and I also get pass ups from what they do. So if I teach him to do this, right? If I teach him to do this by doing it with him, chances are he's going to get more upsells and I'm going to get more pass ups for 500. Does that make sense? So he's going to buy this.
I'm going to say, great, let's go ahead and enroll you also in the 15K per month formula. So go ahead and hit the 15K per month formula. Let's enroll you here. Now it might be a pass up and that's okay if it is a pass up because you want to give pass ups to your sponsor. Right?
Because you want pass ups from your team. That make sense? Folks, if you do what I just told you, here's the time commitment that it is. The front end, I'm telling you guys, this is a 15 minute a day deal. Say you blog every day too so let's say it's an hour.
One hour, 15 minutes a day once you get it, once you understand it. One hour a day. What did the rest of this take you? Two appointments a day. Half an hour.
Spaced apart. 20 minute appointments each so you have a little overlap, right? Another hour. Another 10 minutes for calling your workout partners thing per person he brings in. So let's say a total of two hours and 20 minutes per day.
Two hours, 20 minutes per day. That habit, which is what? Done like that. Now done however you want to do it, I can't tell you what you're going to make exactly other than that it'll probably be significantly higher than you've ever made before. That's what it is.
Okay? As an affiliate of Empower Network, marketing our products, that's what that is when positioned properly. Right? If you're not doing it, well then it's going to be a lot less for more people and that's okay because some people operate in different models and have different time schedules, things like this.
I would encourage you, are you willing to spend? So what's this? And after some leverage kicks in, it's more, right? Folks, this is how the big dogs play. They connect, they position, and they don't, notice how I didn't ask him to join, I said are you in front of your computer?
What we're going to do is we're going to go ahead and get you enrolled in the Costa Rica retreat. He wants it, he's got the money for it, he needs it to accomplish his dreams and goals, and I'm positioned like an expert so there's zero resistance in the close. That make sense? It might take you a little bit to learn, it's not very complicated. Does that help?
I mean is this helpful to you? Is this worth, to me this is worth $1,000 for this whole product, okay? Don't ask them to join, tell them what to do next. Tell them what tab to click on.
Tell them to log in and purchase the product, and if they say, well, no, I'm not going to do that, then you say, well, then I have a choice to make here and it's a difficult one and it's okay either way here, Frank. I'm not going to be able to work with you. If you're not serious enough to purchase that product, okay? Now if you're not serious enough, you can still get results but I, you're not going to get the results that you can get if you get it.
Why? Because you need the training in it, number one. Because the training not just applies here, it applies to any business that you'll ever build to the rest of your life. It'll change your life. Number two reason why you want to do it now is because you want to make sure you have authority on what's in that product when you're offering.
I could tell you absolutely that's worth $500. If you were me, if you didn't buy that product, would you work with you? I won't. So let me ask you a question. Are you serious or are you playing around?
No, I'm serious. Then great. Log into your back office, and what we're going to do, I want you to click on that tab, and we're going to go ahead and upgrade you. Is that fair? If he says no, I'll honestly hang up.
Now, that's me, because for me, I've got passion about what we do. I believe in our products. I believe that people get more value here than anything else that they do. So I'm willing to put it out there a little bit, put the energy out there, and to dig into them a little bit. But most of the time, do you know what the truth is?
I don't need to. They do it just because I called, and they have such a desire to win. What I just told you how to do moves you from the person pestering guy, hitting up grandma, to automatically, you have the authority like you're Tony Robbins or Mike Dillard on the phone, and you don't have to be making any money. You can be completely 100% truthful in everything that you say, and you can have authority now, being new, because you're not making the sales videos.
Isn't that easier than what you've been taught to do? I mean, just truthfully, isn't that easier? So here's your assignment in this video. I'll pull assignments for you. Number one, make sure you're going to be at the next event.
The events are critical to duplication, and there's a lot to this. This process is critical to duplication. Number two, commit absolutely no matter what to get two a day. I know I say one a day, but really, don't even aim for one a day, folks. Aim for two, and if you accidentally only hit one, the next day hit three.
Aim for two a day. Why? It doesn't take any longer than 15 minutes a day. We're not talking about running around hassling people to get them in. We're talking about marketing, folks.
In the 15K per month formula, you really want to know how to get two a day? Well, pick a strategy that's taught, that's a paid strategy, and figure out how to get 10 people per day to opt in and see the sales video, and then follow up through email. We're going to follow up too, okay? Simple as that.
Use a paid method, and then build your free method and blog too, okay? So that's the first thing is commit to doing this on the front end. Number two, find a workout partner. Find somebody in Empower Network who's getting similar results to you, and who's in a similar space as you, because people who are getting dramatically more results than you, they're not going to want to be your workout partner, right? I mean, if you're bringing in one person every four days, I'm not going to want to be a workout partner with you, because it'll drag my production down just being around, truthfully, right?
So you want to get around another person who's maybe getting one every three days, and compete against them, and then you're getting one every two, and you guys will make each other better. And if you ever need to, you can graduate, find a workout partner who's being a little bit more aggressive, okay? Commit to two a day, find a workout partner, commit to the process, and don't deviate. Stop buying product launches. Stop looking around.
Everything that you need is here, okay? Focus your energy. Be it the next. Stay committed to this process. You say, well, Dave, what about building my other company?
I'm talking to affiliates here. Now, there's two groups of people. There's people who we're helping you and your team build your other company, right? And there's people who are primarily focused here, right? My question is, what do you want?
Now, you've got to make sure you're an active affiliate here. Not everybody is. If you want to be an active affiliate, you've got to activate the affiliate account by clicking on the e-wallet. You can actually pay for it there. But where are you going to make that much money with that little work?
Truthfully, when it's applied properly, want to know the answer? Nowhere. That's right, nowhere, right? Take action.
Decide to commit with us, to focus with us, right? And I'll see you on the beaches of the world. Hope you enjoyed this bonus training. Expect many more. We're going to keep adding to these products as time goes by.
And this is here to help you get the results that you want. I just taught you how to sell one 15K per month formula per day, working less than two and a half hours per day. And I promise you, it can work like that. And you could even cut the work schedule down further if you choose. We're going to have some more training for you as we discover new and interesting, innovative things.
You excited? I'm pumped. I'm jazzed. If you guys are going to be at this Atlanta event, we'll see you there. If you're seeing this in like five years and it's been like past the Atlanta event, well, then we'll see you at the next one.
I'm looking forward to it because I love you guys. I think Empower Network is just badass, don't you? See you on the beach of the world, my friend. Appreciate you.
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