15K Formula

From the company 368,000 people bought from

“Pick a Number. Reverse-Engineer the Daily Work Behind It. Then Do the Work in Public.”

The 15K Formula was the original training on turning a monthly goal into a daily activity target — and filling that activity with free traffic and email copy that converts. Restored exactly as it was recorded.

Dear friend,

Most people in this business fail at arithmetic before they ever fail at marketing.

They set a goal like “have a big month” — and because a big month has no daily number attached to it, every day feels both urgent and optional at the same time. They wake up busy, go to bed guilty, and never know if today was actually enough.

When I recorded this course, I had already spent years on the other side of that problem. I started with none of the advantages: I was living in a van in Hawaii when I began publishing online, and what pulled me out was not a secret tactic. It was a number — a daily number — and the stubborn refusal to go to sleep before it was done.

The formula is embarrassingly simple. That is why it works.

Lesson one hands you the arithmetic: take the monthly figure you want your business to produce, and walk it backwards — through your offer price, your conversion rate, your traffic — until it becomes a number of actions you can do today. Not a mood. Not a vision board. A number.

Then the rest of the course fills that daily number with the highest-leverage work I knew:

• The positioning script that changes how a $25 buyer perceives you before you ever get on a call — so the follow-up conversation starts halfway closed.
• A Facebook group method that replaced a solo-ad budget with zero dollars — the no-budget traffic play I taught when most people were burning their savings on clicks.
• The avatar question behind every email that converts: your product is not your product, and the moment you see what people are actually buying, your writing changes permanently.
• My language patterns session — the persuasion mechanics I used in every letter and every stage talk, taught plainly.
• Real operator case studies: what Rob Fore did the morning Google erased his rankings, and Tony Rush’s email formula for outselling people who lived on the phone.

Why this costs $99 and not $1,997

In its day this course sold for $1,000, and its own buyers wrote publicly that it was worth more. I am not going to pretend the recordings got more expensive with age. They got restored — every lesson, exactly as it was taught — and priced so the decision takes one honest minute: $99, once, yours for good.

And unlike the old days, there is a 30-day money-back guarantee on every dollar. Go through the whole course. If it was not worth it, one email gets a full refund. The old company would have called that policy soft. I call it confidence with a receipt.

A quiet word about what this is not

This is not a promise of income. Nobody can promise you that, and the era that pretended otherwise is the era this company had to outlive. What I can tell you is exactly what is in these ten lessons: a way to turn ambition into a daily number, and the traffic, positioning, and copy work to fill it. The results depend on the person doing the arithmetic.

Picture the smaller, honest version of the dream first: it is Tuesday morning, you know your number, you know what today’s work is, and for the first time in a long time the question “am I doing enough?” has an answer.

That is worth more than another motivational weekend. It is the difference between a business and a hobby with expenses.

In Prosperity,
David Wood

P.S. The first lesson — the daily-number formula itself — is open as a free preview right now, no email and no card. Do the arithmetic on your own goal before you spend a dollar.

P.P.S. This is the original recording, restored — not a re-shoot and not a summary. The arithmetic in it has not aged, because arithmetic does not.

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