Session 8: Goal Setting Part 5 – Defining Your Evidence and Metrics

It's good to see everybody. William Wood, I'm back, and this week we're gonna be going through some more amazing content. Over the last few weeks, we've been talking about topics that are directly related to goal setting. And why goal setting? Because goal setting is directly tied to human performance.

And what we're really after right now is we're after teaching you not only how to get the most out of your own performance, but how to get the most out of the people around you. And so the question that I have for you today is are you ready, really, to supercharge your personal results? Are you ready not only to take your own results to the next level, but are you ready to become a master motivator, someone who is capable of going out and motivating, inspiring, and lifting up the people around you? And that could be true whether these are people that are employees of yours, people who are on a sales team, people who are inside of your family, or even inside of yourself. So if you're looking for a strategy to help you increase your own performance, to really supercharge, turbocharge even, your own results today, that's exactly what we're gonna be talking about.

And I'm excited. Who else is excited? If you're excited, go ahead and post it in the comments below. Say, hey, I am excited. I'm glad to be here and I'm ready to learn.

Now one of the things that happens as we motivate and inspire the people around us is that sometimes we don't really know where we stand. In fact, as you're working with a client, oftentimes you'll think that you've hit some important benchmark, but in the client's mind, maybe because they haven't gotten all the way to the end, they haven't gotten all the way finished with their goal, in their mind, they have a different measurement of success. I have a colleague who years ago was working with someone to overcome a powerful fear of heights. And the guy came in and he said, or at least according to the client, a powerful fear of heights. So the client comes in and he says, I am afraid of heights.

I am terrified, really, of getting up into high places. And the hypnotist wanted to find out just how afraid this gentleman was of heights. So he said, so if I had you stand up on a chair here in my office, would that be high enough for you to become afraid? And the guy said, no, not at all. I'd be totally calm standing on top of a chair as long as it was a good stable chair.

And so the hypnotist said, well, what if I had you climb on top of a ladder? Would you be afraid then? And the guy said, no, really, I'd be fine even if I was on top of a ladder. And so then he says, well, what about if we both climbed on top of this three-story building and we were all the way on top of the building and you peered over the edge, would that be high enough to cause your fear response? The guy said, nope, not at all.

And the guy was perplexed because this is a three-story building and most people who are afraid of heights are afraid just getting a little bit off the ground. And so the hypnotist said, well, how high would you have to get off the ground before you became truly afraid of heights? How do you know that you're afraid of heights? And the guy looked at him and said, if you and I went to the Empire States Building and you dangled me over the edge of the Empire States Building by my legs, then I would be afraid. And that's how I know I'm afraid of heights.

And the hypnotist was like, holy cow, you should be terrified if anybody were to dangle you over the edge of the Empire States Building. So what we're gonna be talking about today is we're gonna be talking about this concept and goal setting of evidence, evidence of the problem, but mostly we're gonna be talking about evidence of the solution. How does your client know? Again, client meaning child, client meaning a coworker, client meaning employee, client meaning outsourcer, client meaning internal team member, client meaning self. How does the person who is your client know that they have a problem and how do they know that they will have solved that problem?

And these are called evidence procedures. And that's gonna be the topic for tonight. And the reason that it's important is that it will literally allow you to become more effective in helping people achieve results because you'll know exactly the criteria that they're using to measure you. And you'll know inside of that measurement where you stack up. And you'll also know when people have unreasonable measurements, things that don't really apply to your current situation.

So what I say is I say that finding out evidence is the shortcut to knowing if you're on track or off track. And whose evidence do you want? Your evidence or the client's evidence? And I would say always you want to find out what the client's internal evidence strategy is so that you know if you're on track or off track. So let me just take a pause here for a minute.

And before we go on anymore into the topic of evidence, what I want to talk and how it relates to goal setting, I want to just point out a couple of people's successes. And I want to tell you a little bit about why I do everything that I do. I do what I do because I love to see people change. I love people to get massive results in their life. And I love to watch people really report back that they just had incredible breakthroughs.

And I wanted to just highlight three real quick. And I'm gonna go ahead and change just a couple of the details on this first client because she hasn't given me permission to give you her name. But I had a client this week just over the weekend who reported back that she had a major breakthrough. This is a client that I've been working with for several months. And she had an experience of having very slow results but then all of a sudden the results came very, very quickly in terms of an internal state change and an internal mindset change.

So I'm gonna change this. I'm gonna call her Jane. That's not a real name. And we'll say that Jane is a 30-year-old woman who's been struggling with a lot of negative thoughts and negative emotions and has a health goal to move herself forward. And so I gave her a guided meditation to do and I had her repeat the guided meditation day after day.

And this is the result that she just got back. And then I wanna read a couple others that were in the group. So Jane says, Sorry, but I have to share. I just had the most amazing thing happen while listening to the recording you sent me. In the recording, I had an image come to me of both a key and of a box.

I opened it and inside was a white light that covered my entire body. I felt so at peace. There was also a voice that came into my ear and said, I love you, my child and I will never leave your side. Then as I stepped into the energy ball, it was purple. The energy eventually filled the whole world.

So amazing. I feel so at peace now. Right now I feel so at peace. Thank you. Wow.

This was very profound. And so let's just, I mean, just everybody, give her a shout out, right? Say, wow, congratulations on this and having this huge breakthrough. My experience in working with clients over and over and over again and working with people is that people will build up to a change and then when they change, they change very, very quickly and change can literally happen in a moment. And when it comes your time to make a change, your breakthrough can be now.

Some people will spend time building up to the moment when they're ready now to break through. And other people will just simply get a hold of a brand new idea and in an instant, their whole entire life changes. And there's nothing more satisfying as a mentor, as a coach, as a boss, as an employer, as a father, to watch someone have a major life change. And you can change in an instant too. So a couple other big things happened over the last week.

Tamra Upton. I think Tamra, I'm not sure if I'm pronouncing your middle name right, but Bogeo or Bogeo maybe. I know you can correct me later and I apologize for butchering your name. But Tamra, if you remember, she was on at the end of last session and Tamra also went out and had a major success and for those of you who haven't seen it, go into the Facebook post internally inside the group and just look at the progress that was made and I believe that was with an agent. So I wanted to give Tamra a huge shout out just for pursuing her goals and dreams and for really going after it.

Remember, and everybody, give Tamra a huge shout out in the comments. Remember, the first client that we enroll in our own success program, the first client that we put into our own goal setting program, the first client that we really help have a breakthrough is ourself. And so there's nothing that I love to see more than watching someone have a major breakthrough. The other two people that I saw inside of the group and I was reviewing some of the comments and I think this was not from last week but from the week before, was Helen Lingard and Elizabeth Hardy. They both sat down to do the exercise with the five whys.

To really dig down deep and to practice gathering up motivation towards a goal and both of them said that they had a powerful emotional connection to their why and I believe it was Elizabeth Hardy who said it was the first time that she had really deeply and powerfully connected with her own why. So in the comments, just leave Elizabeth Hardy a shout out because the question is this, when you deeply connect to your own why, when you deeply connect to your passion, when you deeply connect to your deep inner being, what is unlocked? And how much easier is it to pursue the action steps that you need to be able to powerfully get results? So here we are. Hey, how you doing brother?

We're gonna have you go and mute your line if we could just here for a minute. That way there's no feedback on our end and you can finally tell me how to pronounce your name. I've been mispronouncing his name now for ages. I'm gonna mute you. Okay, so I just muted you.

Okay, so we're good to go. So we're gonna go in now to the content for today and I wanna tell you three stories. So we're talking about evidence procedures in goal setting. How do you know that your goal will have been achieved? In fact, let's do this just as an exercise.

Inside of the comment box, I want you to think about, first off, think about your goal and where you're going and then I want you to think about how will you know that your goal has been achieved? How will you know that your goal has been achieved? Go ahead and put that into the, okay, we've got a couple of people coming in, good. So go ahead and put that in the comments and just think about that. How will you know that you have achieved your goal?

And let's go ahead and get a couple of those going. While you're doing that, I'm gonna go ahead and I am going to pull up the comments here. I'm gonna need to grab those comments and just paste them into the browser and I wanna see what you guys are saying here. And then I'm gonna tell you three stories or a couple stories at least to illustrate the point. And then we'll go into the how-to in just a minute.

Okay, so let me just pop over here. I'm gonna open up, open up the comments and read what you guys are saying. Okay, so let me just pop over here. Oh, here we go, okay. So we have, Robert Cox says, I will know as I move into my childhood community.

Lexi says, my room will finally be organized. Okay, now Lexi, I would ask you, how will you know that your room has been organized? What will you be seeing or hearing? Okay, I see a couple people say bank balances, they'll be working from home full-time, teen growth, traveling. Your husband will be retiring from the job.

I will be able to set new goals. Okay, I'll be able to lower the amount of hours I spend massaging per week and balances will start lowering quickly. I assume that means that you're a massage therapist, Kay. And that you're working on paying down debt. Okay, cool, so we've got some people who are posting comments.

So three stories. So the first one is this comes from one of the trainings that I went to back east. I went to a training that focused in on how to use hypnotherapy techniques and how to use neurolinguistic techniques to help people with allergies. And I was actually pretty skeptical when I went into it because I was like, how do you do that? And I'm not claiming any kind of medical cure, I'm just saying that this is my personal experience.

I was pretty skeptical going in and I was politely vocal at the beginning of the class saying that I wasn't quite sure that this was actually going to work. And so the instructor asked me if I had any kind of allergic response that I would be comfortable working with. And I told him that I indeed had an anaphylactic response to shellfish. Now for those of you that don't know what anaphylaxis is, anaphylaxis is where your throat starts to swell up and cut off your airways. Usually you can tell if somebody has an anaphylactic type allergy because there'd be all sorts of swelling.

What I want you to think about is I want you to think about the movie Hitch. For those of you that are familiar with the Will Smith movie in Hitch, you remember that he goes out on a date. All right, looks like Mr. Woods, are you back? I'm here.

All right, cool. We can hear you again. Okay, you guys can hear, where did I cut out? Did you cut out that part of the video, or that short clip, Dari, because I can catch the delay. So I'll just share that video again for safety, for all of you watching.

All right, back to the real talk. I look like an idiot today. This is a little over-the-top, really. And this session is over, but you guys can hear. Where did I cut out?

We lost about the last 15 seconds there. Okay, I'll back up a little bit. Not sure what happened, but I'll rewind. It was working in the front of the room. We're working on an anaphylactic allergy.

This is, you know, one where your face swells up and your airways close. And he said, how would you know that you didn't have an allergic response? And I thought this was a pretty obvious statement, but I said, you know, I wouldn't swell up and my throat wouldn't close and I wouldn't itch all over. I'd be able to actually eat shellfish. Those were the days before I became a vegetarian.

And so he said, well, is it something that you'd feel comfortable testing? Well, I had all my medicine with me. And so I said, well, as long as we did it pretty cautiously, I'd be willing to do it. And so, again, I'm not necessarily recommending that this is the way that you do it, but this is what I did. So we proceeded to do about two hours worth of hypnotic work and two hours worth of subconscious reprogramming and emotional release work.

And at the end of the two hours, we went out to dinner and we went to an Asian fusion restaurant where they served shrimp. Now, I used to be so allergic to shrimp that literally if it got on my skin, my skin would blister. And so that's exactly what I did. The first thing I did is before I'd swallowed any, and I had my medicine all laid out, before I swallowed any, what I did is I took a shrimp and I just took it on the back of my hand and I rubbed it on the back of my hand. And I looked and there was absolutely no blistering, no bleeding, no swelling after about 15 minutes.

So this is kind of gross, but I took it and I rubbed it on my neck because my neck was a place where I'd get hives all the time, just like walking into a place where they cooked it, like the fumes would come up and my neck would break out in hives. So I'm sure people in the restaurant are going, what is he doing rubbing a shrimp all over his neck? I'm rubbing a shrimp on my neck. And sure enough, there's like no response after about 15 minutes. So I thought, wow, this is crazy.

So then I went and I rubbed it right on the edge of my lips. 15 minutes later, no response. Then I very gingerly took it out. I like stick out my tongue, so I got my tongue out. And I kind of rub it on the outside of my tongue there.

And I was just waiting. I was like waiting like this for the next 15 minutes, very, very nervous, waiting for my tongue to just start swelling up out of control. And after 15 minutes, there was no swelling. I was like, whoa. Then I took a like a little teeny tiny piece of it.

I cut it up, I grabbed the hold of it. I put it in my mouth and I ate it, just waiting. I was waiting for the shoe to drop and literally nothing, no response. And so for me, my test, my own internal evidence procedure for change had been satisfied because I had eaten a shrimp and had no reaction. I waited about a week.

I tried it again with all my meds present. And after that, I literally ate shrimp like about 100 times over the next several years before I, and then I became a vegetarian and stopped eating fish and shellfish altogether. And that's another story for another day. But that's a great example of the teacher grabbing a hold of my skepticism and rather than letting me not say how I was gonna know that I had changed, I told him right up front. So then when it came time to test the change, we had a way to actually go about testing.

Now we're not gonna be talking about testing in depth, but if you go back in and you replay that story, you'll actually watch and listen and learn part of what we're doing in terms of testing people's change because I am a firm believer in doing testing and finding out if a client has actually changed. Ideally, if it's safe and appropriate to do so, we can test right in the moment and we can start to test a change. So let me tell you another couple stories here because I really wanna drive this home and this will allow you to think about it and in the context of how can I help my client understand that they've actually changed? Because one of the things that will happen in therapy, one of the things that will happen in coaching, one of the things that will happen in mentoring is that people change, maybe even very, very dramatically, but they won't realize it. In fact, I'm gonna tell you a story that I wasn't gonna tell you because I think it illustrates just this very point.

And this is one that I did, man, about four or five years ago, but I had a guy come in and the guy had, he came into me initially because he wanted coaching to get out of a very stuck emotional place around relationships. And I said, well, what's got you hung up with relationships? And he said, what's got me hung up is that my second marriage was absolutely, and these are the words he used, the trauma of my life. I was like, wow, that's like really serious, right? And I said, well, like how bad a trauma are we talking about?

Because I was trying to evaluate whether or not he needed psychological help or psychiatric help. And he said, what I mean is like it's just left me emotionally scarred. I'm like, okay, he's that relatively healthy guy with kind of a normal experience that came out of a fairly hard divorce. So we went ahead and proceeded and I asked him, well, how bad, what are the emotions that have come up around your divorce? And he said, the emotions that have come up are absolute terror and now I'm almost like gun shy around women because I'm just waiting for them to almost attack me or to use me or to abuse me.

And the story came out that what had happened is that this woman had married him for his money. And he was an entrepreneur, had a chain of retail stores, I'll just leave it at that, chain of retail stores and she thought that he was really, really wealthy. And he was well off, but not as well off as she thought he was. As soon as she found out the actual financial situation that he was in, she says, I never loved you, I married you for the money and she was gone, right? Some people might call that a gold digging experience, right?

And so he was just like, whoa, because he loved this woman with his whole heart and soul and then she just said, like within like a week, like 10 days, I never loved you, it was all fake, I just married you for your money and you're not rich enough for me. Goodbye, right? And he was like, whoa, and his heart was just like absolutely just like crushed and still this is like years later, this is like a decade later and he was just like, I am crushed by this experience and so I'm writing all this down. And I said, well, how would you know that you were over this? This is back to our evidence question, how would you know that you're over this?

How would you know that you had overcome this challenge and that you were really relating to women differently? He says, well, I'd be very comfortable around women and when I thought about my divorce, I would like almost not think about it, it would just be like, yeah, I'd remember it but it wouldn't be that big a deal. So we ended up doing like four or five sessions worth of work and he had made like really fast progress and I was going back there and just checking up on the work, I was checking through all the evidence procedures that he had given me to make sure that we had actually accomplished the goals that we had set about in doing through our mentoring. And the divorce wasn't the only thing we worked on, we worked on four or five different things, both some outcome-based goals about feeling comfortable with his current girlfriend and some other things. But then it got time to ask about the divorce.

And I said, well, hey, in your first session, one of the things you said is you said you would know that you had changed if you felt comfortable or if you felt more relaxed about it as you thought about your second divorce. And he's like, what about my second divorce? And he looked super confused. And I was like, well, you said that, you know, it was your life trauma and he's like, what are you talking about my life trauma? Like why was that even a big deal?

And I was like, well, you said that it was like the largest life trauma you ever had here. I have it down in the notes. I have largest life trauma you've ever had and that it has like emotionally scarred you forever. And he's like, I said that? And what had happened is he had such a profound emotional release around the event that he couldn't even remember being in pain.

This is actually not an uncommon phenomenon. But if I hadn't had the evidence procedure to go back in and ask him, I could have missed that. Right? And so I said, yeah, this is how you said you'd know you'd change. And he's like, man, you are a wizard.

I don't even remember that being a problem. And so as you're going through and helping people, what you want to find is you want to find how will the client actually know that they've changed? How will the client know that they've achieved their result? And then as a coach, as a mentor, as a guide, as someone who is a master motivator to get results, you'll know exactly if you're on track towards reaching that result or not. And what I would ask you to do from this moment forward when you're working with someone is to never assume.

Always to ask. Now, sometimes the client will just go out and they'll tell you and so you don't need to do anything to ask. They've already clarified for you. But a lot of times what will happen is that the coach will make an assumption that they know exactly how that goal will be achieved. That's what we call mind reading.

And while mind reading may make you a fortune in the intuitive world, mind reading is not something that you want to do when it comes to evidence procedures, evidence based procedures. We want you to really get down and dirty. We want you to get into the nitty gritty and ask people how it is that they know. One more story. And this is one for me because part of our coaching program is not only to get results with other people, but it's to get results with ourself.

And for some of you who are on my Facebook profile, you saw the video that I posted over the weekend. And for some of you who haven't, I'm going to encourage you to actually go read that post and think about how it applies to the principle of evidence in doing change work with yourself or helping yourself generate a new belief and a new state of mind around something. But several years ago, I found myself having to go up on my roof to do some routine repair work. This is when we had a swamp cooler before we had an air conditioner. And the swamp cooler needed annual servicing and it's pretty easy to do.

So my wife said, could you go up and service a swamp cooler? It's that time. I said, absolutely. I put it on my vanity list and I got out the ladder and I was, I used to be afraid of heights, but I was afraid of heights functionally, meaning I had a deep reason. I would explain it away saying I have a deep respect for heights and I can do whatever I need to do.

Well, this particular time I had to like work myself up for about five minutes just to climb the ladder to get on the roof. Unlike the guy who's like, you know, dangling over the edge of the Empire States buildings. That would terrify me. Like I was a little nervous going up, but I got up okay. I did the service work.

I was very cautious up on the roof and I think that's probably still a wise, a wise program to have, you know, as cautious, making sure I was respecting heights and then it was time to get down. And I literally, I went down to the edge of the roof and I couldn't get off. I mean, I wasn't just afraid. I was completely and totally panicked. And for any of you out there that have a fear of heights, you know exactly what I'm talking about.

If you have a fear of something else, you can imagine what it's like to be totally and completely frozen. I was first frozen and then as I thought about getting onto the ladder, I quickly moved into total and complete panic. And I started, my chest was just boom, boom, boom, boom, boom. Just about beaten out of my chest, just thinking about coming down. My wife didn't know what was going on and she just saw me like, like sitting there like looking down at the ladder for like forever.

She's like, she started to tease me a little bit, not realizing that I was actually terrified. And she's like, what? You want me to like, you know, make you dinner and serve you up there? You know, how long are you going to, you know, hang out up there? Give me a sleeping bag?

And then she saw that like I was almost starting to cry and she's like, oh, whoa, you're like actually terrified here. And then she's like, well, can you get down? And I'm like, I can't move. And like I was just frozen by panic and terror in that moment. And I realized that I had a problem.

And sometimes that's what it takes. It takes you getting right in front of your problems like that to realize that there's something that's actually wrong. And that was a really serious moment for me where I was like, holy cow, this is not normal. And I did eventually manage to build up the courage to get off the roof, but it took me something like an hour or two. I mean, I don't remember how long, but it was like a long time.

And I was terrified. I was like shaking all the way down. Well, I got down and I said, I must conquer this. I must conquer it for my own good, but I must also conquer it to show my clients that difficult things can change. Because one of the things that you'll come up with as you're a leader, as you're a mentor, as you're a master motivator, as you're out there helping people, they're going to come up into a very difficult moment on their goal journey.

I mean, let's just get down and dirty and get real here for a minute. If you go for big goals, you will come to a point where you are completely frozen and don't feel like you can move forward. Or you will come up against a barrier that seems insurmountable. And if you as an individual, if you as a coach, if you as a mentor, if you as a leader, if you as a parent haven't been able to get over at least one of your own obstacles, you don't have to be perfect to do this, right? I still got stuff I'm working on, everybody on this call does.

But if you don't have, in your own case history, a story of overcoming something that seems almost insurmountable to overcome, how can you look that person in the eye and say, you can do difficult things. You can overcome challenges. I believe in you. You are capable. One of the things that has long impressed me about my brother is his rags to riches story.

And this is common among people who have achieved high levels of financial success. Not all of them, but many of them. And that is, he had an incredible difficult situation and he overcame it. And because he's overcome it, he can look anybody in the eye and say, I don't care if you're homeless. I don't care if you've lost everything.

I don't care if you're bankrupt. I've been there. And if I can do it, you can do it. And that's a powerful place to be. So I enrolled myself in my personal program.

And I said, what is something that's so out there that if I did it, I would absolutely know beyond a shadow of a doubt that I had changed. And immediately the answer that popped into my head was, Will. You would be able to skydive. At that moment, there was not a possibility in the universe that I could do it. They would have literally had to like tie me up and throw me out of the plane to get me to do that because of the level of not fear, but terror and total frozenness that was around that fear.

And so my own personal evidence procedure for knowing beyond a shadow of a doubt that I had changed, that I had burst through the ceiling of my fear, was to leap out of a plane and to maintain a normal level of response to it. And so this weekend was the fulfillment of that test. About three years later, I've done work on this with almost every emotional release technique that I could imagine. And I've been over the fear for some time, in degrees, but it happened in phases. And little by little, bit by bit, I felt the old husks peeling off.

I felt the old layers of fear melting away. I felt the panic just completely dissolve. And finally, about two months ago, I was taking a walk with my wife and she said if there was anything that I would like to do that I hadn't done, and I said yes, I would love to skydive. Now she just about fell over. She's like, Are you kidding me?

Would you jump out of a plane? And I said, yes. And I told her, and I want to see if I can maintain mindful awareness, mindful presence while I jump out of the plane. That means a feeling of total presence and relaxation. And I believe that's exactly what I did this last weekend.

In fact, both the guy that went tandem with me, who was strapped to my back, and the videographer that caught it said that was one of the most calm first jumps I've ever seen. And I believe that's because I spent the time doing self work to enroll myself in my own program and to say this jump is going to be a metaphor for everyone out there that is facing a personal difficulty. It's going to be a story that I'll be able to tell for the rest of my life saying, no matter how large your challenge, no matter how difficult your circumstance, no matter your history, you can change and I know that you can do it. Because I went from terror to relaxed jumping out of a plane, terror on the roof, and relaxed at 12,000 feet above ground level. And if you haven't seen the video, go watch the entire video from beginning to end.

Notice how relaxed I am getting on the plane. Notice how calm I am when I get to the edge. I had to correct my posture a little bit and things like that because we're going to do a backflip. Because I asked him if we could do a backflip going out of the plane. I think it's called a gainer.

And that's exactly what we did. My head wasn't far enough back so you see him smash my head back to do that. And then you see my nice relaxed posture floating down to the ground and eventually skidding in to home base as we made our landing. So again, I ask you the question, with your current goal, what is the evidence that will let you know beyond any shadow of a doubt that you have changed? We want this to be specific and tangible.

But post it in the comments again. If you feel like you need to tighten up your answer to that, I want you to post down and for those of you, for Alicia and I think this might be Dionysus, I'm not sure I'm saying your name right, but that's my best guess, post it here in the internal comments. But how will you know that you have actually made the change that you set out to make? What would you be doing? What would you have?

How would you respond internally and externally? How would you know that you had changed? And let's just take a quick look at that. Let's look at some of the comments here. Yeah, okay.

So this is hilarious. So Desmond said, yeah, I had no idea watching the video, it looked like an adrenaline junkie. Yeah, like totally relaxed, right? So yeah, awesome, awesome, awesome stuff. But how would you know?

I will be able to take action instead of thinking about it or taking more courses on how to do it. Anita, that's a real honest thing. Now here's what we want to know, Anita, and this comes down into the strategy and we're going to talk about exactly what to do next, is what specifically would you be doing that would let you know that you had changed? Like what actions would you be taking on a daily basis, on a weekly basis, on a monthly basis? What does that look like?

Tell me a little bit more about that. I want you to post it in the comments here. And while you're doing that, I'll come back around to it in a little bit. But let's go ahead and dive into the what and the how, right? So first off, I'm going to give you the key question.

So as you're sitting down either with yourself and you're coaching yourself, remember getting the most performance that you can, and that's really all coaching is. Coaching is all about performance. How do I get the most performance out of myself and how do I get the most performance out of the people that I lead, that I mentor, that I coach, that I employ, right? That I contract? How do I get the biggest results with the least amount of effort on my part?

What's the most intelligent way to get that result? So here's the main question. How will you know that you have achieved X? How will you know that you have lost the weight? How will you...

And you might say, well, that's obvious. Like I'd stand on the scale, but that's not what everybody's going to say. How will you know that you've stopped smoking? Well, I would just not have smoked, right? I mean, that's what you mind read.

But how do you know that unless you ask the question? How do you know that you're working within the timeframe and within the result frame that the client actually wants unless you ask them? How will you know if your client has a really dumb measurement for their success unless you ask them? And there are dumb measurements. And what I mean by that is like things that aren't possible, things that aren't realistic, and things that are so fuzzy that you know that the client really hasn't thought it through.

Because let's be honest, if a client can't define their evidence procedure with absolute precision and clarity, it means that the client also has a fuzzy representation about achieving their goal. We're not going to talk about this today, but when we talk about representation, what we're talking about is the way that a client imagines their result. One of the first things that will keep someone from being able to get a result is clarity. Are they clear? If you ask about their evidence procedure and they can't give you a clear one, it means they're not actually seeing the achievement of that goal very clearly, which in my experience tells me that their chance of actually getting the goal is slim to none.

So how do you know that you will have achieved X? How will you know? And that's the core question. Now there's some other questions that we're going to ask here in just a minute, and we're going to lay out a little map. In fact, I'm going to grab a marker and I'm going to draw some things out for you so you have a framework.

And I want to read a couple more comments here just to see where people are at with this. Daniel says, I would be resting on a beach, and I'm not sure I'm going to pronounce this right, in Ambergris Cay, feet in the water, doing Zoom hangouts with my team from my cabana. That's pretty specific, right? And I would say, so when he sees that, he will know, wow, I've made it. I've done what I've set out to do.

Alicia Stringer says, I will actually be moved to Houston. Now, for Alicia, I would just ask her like, where would you be living in Houston, right? Anywhere? Would you be sleeping in a car? Would you be in a condo, in a house?

Tell me a little bit more about that. So I'd want to flesh that out if I was working with her. And I would want to know just some of the details. So again, we're looking for, you know, oh, so Alicia says, everything is ready, apartment, piano, et cetera. So you would be in the apartment with your piano and you would be fully moved in.

Is that right? And she's nodding her head, yes. So we're kind of jumping ahead to the demo a little bit. But these are the kind of questions you want to notice. Like internally as a coach or a mentor, the question that I'm asking is I'm asking somebody about their evidence procedure.

I'm asking a bunch of questions. We'll get to some of those here in a minute. But one of the main ones that I'm asking is, is the client clear? Is the client clear? And as they talk about it, do they seem congruent?

And I'm going to explain what that means here in a minute. Or do they seem kind of wishy-washy and congruent, okay? Congruent means that it's like the body language says yes. That doesn't mean that they're nodding like this, but like their body language says yes. Their voice tone says yes.

Or is it like, well, you know, I might be doing this or I might be doing that. Again, this goes back into does the client have a solid internal representation? Do they have a solid mental picture of where they want to be? Are they incredibly clear about that? And if they aren't, that's where as a coach, as a mentor, as a guide, as a leader, to be able to get the most performance out of that person, to really help them excel and to achieve their dreams and goals, you've got to help them get clear.

And that's your goal. Okay, so let's go ahead and let's draw out some things that I'm looking and listening for as we go through evidence because it seems like a pretty simple topic, but it's something that will really help you. It will tell you a lot about where you are with your particular client. So let's go ahead and let's look at a couple of things. So let's go...

through first set of requirements and criteria. The first one is basically the question, it's the how question. So first thing that I look at, the first thing I'm thinking about when I ask for it is has the client already told me how they'll know or do I need to ask him? How will you know? How will you know that you've achieved that result?

How will you know that you've gotten the result? How will you know that you've lost the weight? How will you know that you've stopped smoking? How will you know that you've increased your income? How will you know that your team is as big as you're talking about?

Whatever it is, right? So how will you know? The second thing that you want to know is to help flesh out details. Some of the questions that I ask is I a lot of times will ask them the follow-up question, who is the first person? And what this is, is this isn't really a question that's designed to help the client become more concrete.

Who is the first person to notice that you've changed? Or who will be and will is more powerful than would. And that's funny because that's my name, right? But you want to think first name, not last name, right? You want to say, and if you make a mistake, that's fine, but you want to correct it.

Just think about this for a minute. Think about your result. Think about your result for a minute. And if I ask you, how will it be to achieve that result? Notice the mental type of mental imagery that you have.

Now notice what happens if I use the word would, my last name, right? How would it feel if you had that result? Or how would it feel to have that result? Now tune into your mental imagery and notice, are they different? Are they different?

And I actually want to see in the comments, okay, is will, yeah, will is more powerful than would. Hilarious. But seriously, if will create a different mental imagery in you than the word would, go ahead and say, yeah, give me a thumbs up in the comments. Yeah, would, how much would could will would check, right? So Doug says, yes.

That's maybe Tamara. Okay, will is more powerful than David. Well, just try it out. David, you get the results, doesn't work as well, right? Okay, yeah.

So Kathy says, yes. So we got people saying, yes. The imagery changes. So as you ask your clients, you want to notice if you do that. Now, if you need to soften it, if a client is not, is not getting, is not willing to go there, you can start with would, you know, how would it feel, but then you want to strengthen it by switching at some point from a would to will.

So sometimes you hear me coaching, I'll start with would if I need to go soft. And then as I go into a harder situation, I'll move into a will, you know, how will it feel? And that's just what we call pacing and leading. And we'll get more into that later on. But yeah, Deanna says, those are two totally different questions.

These are two different questions. It changes the direction of the answer. That's right. So remember, how will you feel or how or who will the first person be that notices the change? Who will the first person be?

Or who's going to notice first that you've changed? And then a lot of times I'll ask the question, who will be the second person to notice? And what will they be noticing? Right? What will they be noticing that's changed?

Changed? What will they be observing in you? What will your son, what will your daughter, what will your parents be observing in your behavior that will let them know that you have changed? And we're going to talk about why we do this here in a minute. But for now, how will you know who's the first person to notice?

Who's the second person to notice? And then sometimes I'll ask as a third question, I'll ask, who else? Who else will know? Or sometimes I'll ask, what else? What else will you be observing?

What else will your spouse notice? What else will your dog be happy for now that you've started to take her for a walk every day? Right? So what else will you notice? So this is the first set of questions that I will often ask in gaining evidence.

And then what I'm doing, and some of this conversation is a little bit more advanced than I want to have today, but I want to just give you a teaser. This is like, because there's like a 201 in terms of what you're looking for and listening for when the person gives you back their answer. You want to notice what their strategy is like. Now some of the strategy questions I'm going to give you here in just a minute. But you also want to be listening for what we call the order and the sequence of an internal representation.

Oh, that's like super technical. I just apologize like right now. What I mean by that is like, what's the order that the client describes the result in? Well, the first thing I will see, okay, the first thing I will see is I will see the scale showing 200 pounds. Or does the client say, well, the first thing I'll feel is I'll feel a sense of accomplishment.

Okay. Or the client will say, I will hear my partner saying, wow, you're looking sexy. Or I will be saying to myself, I did it. So this is order and sequence. What is the order and the sequence of the internal representation?

What's the order and the sequence of the client's imagery? And here's how you know, they will show you with their body language first, usually with their eye movements, but they'll show you with their body language. And then they will tell you with their words and with their gestures. And so you want to, when you ask the questions, this is one where like, when I do the demos here in a minute, I'm going to have you, we're going to, we're going to minimize the screen and we're going to have you look at the people so that you can actually see how they're responding, because you want to listen with your eyes and you want to listen to the voice tone, because that's going to tell you as much or more information about where your client is than anything that they actually tell you. Right?

Does that make sense? So how will you know who's the first person that will notice? What's the second person, third person? And you're listening all the time for the word pictures, the way they're painting word pictures and the order that they're doing it. Are they seeing something?

Are they hearing something? Are they saying something? Are they feeling something? I'll draw that out here in a minute. Okay.

Let's give a couple, let's give a couple more, a couple more things to look for. And then let's go ahead and do the demos so that you guys can actually see this. So it's a simple concept, but there's a lot of depth in it. And the client will constantly be, or your mentee will constantly be giving you information as you listen to them very, very carefully, not only with your ears, but with your eyes. Okay.

So what you want to do is you want to be listening for what I call the strategy. Okay. So this is the first piece. Strategy. Now we're not talking about the order and sequence part.

We're talking, and that's, although that's important. Okay. And we're going to draw a little map for you here in a minute, but we're talking about strategy. If a client wants to increase their income, for example, like how will they know? If it's losing weight, will they have to have one person compliment them?

Will they have to have two? Will they have to have 10? What is their internal evidence strategy for a client that had a fear of flying? He said, I would have to go up in a little mini plane and I would have to fly around a volcano. That was a very specific strategy, which he actually was able to do.

Not the first thing that he did. Right. But you want to get it down to the nitty gritty. Usually in terms of strategy, there's two different types of strategies. One is what we would call a number of times or a length of time.

Not all strategies fit into those two things, but that's what you're listening for. Is the client saying that they need to do something a number of times? Like for example, with me and my old fear of heights, was it do I have to jump out of a plane once or do I have to jump out of a plane like 10 times before I become convinced? Different people are going to become convinced at a different rate. And so what you want to look for is you want to look for what we call a convincer strategy.

And the convincer strategy is basically almost always linked to number of times or length of time. Well, how would you know that your relationship is improved? Well, me and my wife would start talking to each other more kindly. Tell me a little about that. How long would that need to happen?

Well, really if just we had two conversations where we were talking civil to each other, that would be such a stark change to what it's been, I would know that things were starting to improve. Okay, that's pretty easy. I'd really have to see that over like a period of a year that she stopped yelling at me or he stopped yelling at me. Ah, okay. So that's a little bit longer.

That's a different convincer strategy. Well, how would you know that your income had achieved the, you know, achieved the levels you want? You know, for Dionysus, for example, would you have to dip your feet in the water once? Would you have to live there for a certain period of time? Would you have to be able to come and go as you please?

And tell me a little bit more about that. No, don't do it now because we're going to do the demo here in a minute. But this is what we call convincer strategy. So how does the client become convinced? We talked about this a minute ago, but we want to, you know, what does the client see?

What do they say? What do they hear? What do they feel? And you want to listen. So see, say, hear, feel.

That's what that says. And you want to notice how does the client actually approach you as they talk about that, right? So as they're going through that grid, how are they talking about it as they're giving their description? And then the other thing that we want to look for, and this is another way to get it. If the client is like, well, I don't really know how I would know.

You go, okay, well, what's the last step, right? So what's the last step that you would have to accomplish in order to achieve your goal? And a lot of times in giving you a last step, they'll give you a goal. So that's a lot of info, but I want to really simplify it. If there was one question that I would almost always ask my clients, and this is something that I almost always ask my clients, for any of you that are my clients, you've heard me ask this question before.

That is, how will you know? How will you know? And if you do that, that'll kind of prompt you to, based on the client's response, based on whether it's fuzzy or whether it's concrete, it'll prompt you to take the next step. So let's go ahead and do this. Let's go ahead and pull out the demos here, and let's take a look at people.

Let's see, who came on first? I think it was Deannios that came on first. Or Alicia? Let's bring you up first. I think I promised you that we'd pull you out.

Okay, so Alicia, go ahead and come out. And I need you to unmute yourself. I can't hear you. Okay, can you hear me? I can hear you.

Yay! Awesome. Thank you. Yay! So Alicia, first off, everyone just give Alicia a huge shout out.

We are so glad that you're here. I'm so glad that you… I'm honored. Yeah, I'm so glad that you volunteered to come out. So Alicia, tell me just a little bit about what you want. Guys, she's going to be talking soon.

I want to move to Houston, live my own life, have more opportunities for my daughter to give her experiences that she would not get where I'm at now, more stability and, you know, experiences and moments we have together, a lot of things. That just grows to, you know, bigger team, bigger goals that people can do what I want, do it, change, you know? Sure. It sounds like you really want to give your daughter a better life. Yeah, and future.

And a better future. And tell me why, I mean, this may sound ridiculous, but why is that important? I've… I feel like I haven't really been able to do it all myself yet. I've always had support somewhere, an ex-husband or my parents or someone else has helped me, support me throughout the way and I just want to finally do it on my own. Like, come on, I can do this.

Yeah, so you want to do it on your own. And if you're listening and Alicia is not up right now, make sure you click on her image so you can see her. That's why I turned off my camera. You want to do… No, this is not for you, Alicia. This should be maybe Michelle and or anybody else that's watching if it's not flipped over.

But tell me, tell me for a minute, you want to do this for yourself. Yeah, I'm doing it for my daughter. It was just, you know, I put my child first and, you know, doing everything for her. I've done everything for her from, you know, baby on. Creating those experiences are important to me and those memories, you know, and being there for her.

And so you want to create memories and be there for her and this is really not only doing it on your own but doing it for your daughter. Right. Yeah. Okay, now I'm going to pause for a minute and if everybody, if you hear the difference in her voice tone as she just fed that back to me, that tells me that we're on track, right? So her voice tone went down until what I call like the sacred space of the heart.

But tell me one more time, what do you want specifically? I'm not sure I heard that exactly. I wanted to move to Houston. It's been taking me like over a year and I was allowed to teach piano and so I had an opportunity to do that and I haven't been able to do that in Nashville and be able to keep my online business growing and help more teams and in the process, you know, I'm going to provide more opportunities for my daughter and potential future children. What I heard there, you're doing awesome.

You're doing so good. Now, I heard a lot of goals. I want you to narrow it down to one just for demonstration's sake. That was move to Houston. Right.

You want to move to Houston. So, I mean, this might almost sound like a ridiculous question to ask but how will you know that you've achieved that goal? I can, I'm in Houston. I'm in Houston now. I'm visiting and that's why I'm coming more often so I can visualize.

I am here, I'm seeing this goal come to reality and so I have several trips even though I can't move here to see myself in this location back home where I grew up and you know, living my life on my own finally. Yeah, living your life on your own. So, I want to really help you round out that image because creating a powerful image of your result is part of the process of getting motivated and knowing where you're going. So, can I help you get clear for a minute? Yes.

So, tell me, you say you will know that you've moved to Houston simply because you're there and earlier in the comments, you said that you had, you already had an apartment picked out and the piano and everything all lined up. So, what will you be seeing or hearing that will let you know that you have really arrived, that you've made it? I am playing piano in my apartment, you know, I am playing in the new place that I'm going to be teaching at. I will hear myself because I record myself like every day playing piano anyways and I'm going to see some new locations of that confirmed. Yeah, awesome.

So, there you are, you are playing the piano and you're recording yourself. Right. So, that's what you're noticing. What is your daughter noticing? My daughter is noticing new friends around her.

She's always real easy to get along with people around. She wants to know, you know, who are the same people her age, you know, around where we live and do things like that together. Yeah. So, your daughter is having these amazing experiences. Who else will really benefit from your change now that you've moved?

I put my second person as my parents because then I'll be released from them. So, I think it's a mutual thing. It's kind of hard to see like, oh, she's moving away, you know, whatever. But I think that's more relief that, you know, proud that she's doing this on her own too. So, I can see it from my parents in a way.

I don't know how else to explain that. But you're doing good. So, your parents have noticed that you've moved. What are your parents saying to you now that you've made the move and you've done it on your own? You know, I don't really know what they would say and I think that's why I have a harder time with it because they still really don't want me to move in a way.

Like, oh, you can just stay here, but in a way, no, this is what I need to do. So, I really don't know what they would say after I moved. Oh, it's going to take so long for you to travel back and visit or whatever, but I think they're going to come visit more often than I think because they have some friends in Houston and stuff. So, I still have a hard time knowing what exactly will they say. Yeah, well now, this is an area where you're a little fuzzy.

What I recommend you do is you build a story around it. Okay. You want something that pulls this into your experience. You can't predict what they're going to say, but you can create a story around what your parents will say, what they'll feel. How much time will it take your parents to fully adjust to the move after you've really made that move?

It's hard to say. If you were to guess? Six months or so. I think it'll take a while. Six months.

Okay. Six months. Now, you're energy shifted. What's the energy shift that I'm reading? What's this around your parents?

I think maybe because my mom isn't in real good health right now and she's just kind of depressed about it a lot. And so, I think that's why I'm not sure about it because of that situation. Okay. So, you're not sure about it based on your mom's health? Yeah.

Okay. Now, this is a flash forward. I don't want to take too much of a dive into this, but I'm just going to comment for the group. This is an area where we can start to predict where a client will have obstacles in their achievement of a goal based on exactly what's happened right here. So, this is really for like a future session.

I'm going to ignore it for right now, but I want everyone to know that I'm ignoring it with intention and they're going to miss it. I'm going to ignore it for right now, but I want everyone to know that I'm ignoring it with intention and they're going to miss it. Okay. So, this is something where we want to get her back into the source of her motivation here for just a minute. So, let's pop back in.

So, besides your parents, who else will be noticing that you've made the change? I think all my Facebook friends. you know, because I have a lot of friends here and they're finally excited and waiting for me to get here. What will your Facebook friends be seeing? Seeing me with them, you know, I'm trying to find them.

You'll be in the picture instead of commenting on their pictures, right? Yes! That's what it's all about, right? Being with friends. Nice.

Well, what's going to be the last step that you take that allows you to move to Houston? The last step? I have so many steps. The last step. Yeah, but what's the last step that tells you, yes, I've done it?

The last step that, yes, I'm ready to move? Yeah, I'm ready to move. Oh, well, I win the appeal. I win that I can move. Okay.

And then I have enough income to move, you know. So there's a two-pronged strategy. You've won an appeal. Right. And you also have enough income.

So can I ask clarifying questions around those things? Right. So how will you know that you've won the appeal? Will it be a letter? Will it be you're in court?

Yes, I'll have documents from the judge. Judges. Judges. And who's going to hand them? Will it be a lawyer that hands them to you?

Will that come in the mail? Yeah, a lawyer hands them to you. So there you are, and the lawyer hands them to you, and you now have the documents in hand that say that you have won the appeal. You've got some emotion built up around this. I have a lot of emotions right now.

Yeah. Okay. So again, from a coaching standpoint, this is something we want to pay attention to. We're getting more now, but we now have the evidence, and we also know where one of her obstacles is, right, where two of them are. We know that she has an obstacle around her parents.

Yeah, right. Okay. Around her parents and where she's going around court. What's the third one? Potential new baby.

Oh, yay! New baby, right? Oh, Lord. I know. I know.

This is exciting. Oh, my goodness. I don't know. So notice, when you go for a goal, all of your stuff comes up, and I'm not talking to Alicia here. I'm talking to everybody listening.

Whatever your internal struggles are will pop up. That's the bad news. The good news is that Alicia, you are capable, and so is everyone else who's hearing this, right? So you're capable of moving beyond your current situations and overcoming those obstacles. And the financial situation, tell me a little bit about that.

How much money will you have to be making or how much money will you have to have saved up in order to be able to make that move? I'm kind of projecting, but it won't take quite $10,000. So I'm thinking I could set it in parts if I need to or whatever to still make it to move. Would it be just a lump sum? I'm scrapping it.

That's scrapping it. A monthly income, or is that a lump sum? I'm not sure I'm understanding that. Probably just the process to move, like moving track and stuff like that and get down here. So you're talking about having $2,000 to $3,000 just as a lump sum to move.

Right. So if you had $3,000 in your bank account and if you'd won the appeal, you would move. Yes. Okay, so here's where I want judgment from the group. Does that look pretty convincing?

Are you convinced that she would move if she had won the appeal and she had $3,000 in the bank? Right, and so let's just take a look at the comments here. We're going to just put you on the spot here for a minute. Okay, so I think Valerie says yes, and Desmond says yes. Okay, and I would also agree that was a pretty congruent yes.

So notice that the evidence changed. On the surface, my evidence says, yeah, I moved, but then the question is, like, well, how would you get there? And it's like, well, I would have to have this much money. I would have to also be able to win this court appeal, and so now we know how we're making progress. Now, I'm going to ask one more evidence-based question that's a little bit, like, closer at hand, okay?

What evidence or how would you know that you were making progress towards your goal? How would you know that you're just moving forward? I would give my lawyer $5,000 to start the appeal. Okay. That would start the process.

Now, I want everyone to notice. Yeah, so I want you to notice I asked the would you question. She gave a would question back, so I'm going to ask again. How will you know? How will I know?

I've started the process. You've started the process, and what does that look like? That looks like partial relievement that it's going its course, what it needs to do. And I don't know what that means. Because this process has been so freaking long.

What's the next step? They appeal it, and I don't know all the process to an appeal. You don't know the process, but you do know that you will come up with $5,000. Correct. Because you need money to move, and you need money for the appeal.

Right. Well, yeah, the appeal comes first in order, so I can't move. Right. So first thing that needs to happen is $5,000. Correct.

Yeah. Okay. So we're going to go ahead and pause here for a minute. And everybody, a huge round of applause for Alicia. Yay!

Thank you. Thank you. But now, Alicia, here's what I want to ask you. What did you get out of this? What was the part of all this that helped you the most?

Just confirming it and relieving that, you know, knowing each process of the step. I think every time I've tried to reach goals, it's trying to get clearer and clearer and clearer. And that's where I've been trying to get very clear. Like, dang it, what happened to this relationship? Like, why can I not move?

Like, understanding how I can be even clearer that this is really what I want and what I need to do to accomplish what I really want. And I have to fight for what I really want because I can't make the process just to move to Houston take it over a year, you know, just to do exactly what I want. I'm like, oh, moving to Houston should be simple, right? Not for, you know, a daughter that says the divorce says you have to stay in Nashville. So just understanding the process is really hard.

And I'm fighting for it. And you have to fight for it. You've got to fight for it. So will you fight for your result? Right.

Yes, I'm fighting for it. You are fighting for it, okay. Very next step, what are you going to do in the next 24 hours to move yourself forward? I'm going to write an invoice to one of my clients so I can win this and come to get there. All right.

Will you do that? Yes, I'm going to do that. Will you post a note underneath? I'm going to cut a video right when we're done today. Will you post a note underneath that video and just let us know that you've sent out that invoice?

Yes, yes, yes. Okay, awesome. All right. Yay! Hold on.

I'm thinking it's Dionios. I apologize if I'm mispronouncing your name, but let's go ahead and swap that over. We'll do one more demo, and then we're going to wrap up with a couple of action steps here after that. So now, am I pronouncing your name right? It's Dionios.

It's like saying the word honest and put D in the front, Dionios. Dionios. Thank you. Thank you. I've been mispronouncing that.

First, I think I was calling you Dionysus for a while. Anyway, so I apologize for butchering your name. For those of you that come on, I probably will butcher your name, too. So one more time, Dionios. We'll blame moms for that.

Dionysus? We'll blame moms for that. That's right. That's right. We'll blame moms.

Dionysus. Dionysus. Okay, I'm going to go ahead and turn off my screen, and then everyone, the action's on him. Watch him carefully. See if you can spot, as we're doing the interview, spot where you would dig a little bit deeper, where you might ask questions, where he might be congruent, where he might be incongruent, and I'm going to be looking for different types of evidence so that I know if I'm moving him in the right direction or the wrong direction.

So my camera is now off. So go ahead and tell me, we want to narrow it down to one goal, so if you could just tell me a little bit about one goal that you're actively working on. The one goal that I'm actually working on is moving my family from Chicago, Illinois, to Ambergeese Key in Belize. Okay, so moving to Belize in the Keys. Yes.

Okay, and I'm not sure I pronounced that right. How did you pronounce that? Ambergeese. Ambergeese. Ambergeese Key.

Yes, the Ambergeese Keys. So you want to move your family, and in what kind of time frame are you looking to move your family? We want to do it before the end of this year. It has to be done before the end of this year or I feel like I failed. This year.

So you want to do it before the end of this year or you will feel like you failed. Okay. Yes. I'm going to pause here for a minute. As a coach, I would probably want to explore that.

I'm going to skip over that right now because that's not key to the process of evidence, but I would definitely want to be looking at how he represents that to know why that kind of time frame is important, and I may come back around to it, but I'm going to skip over it right now, right? So you want to do it before the end of the year or you'll feel like you failed. Yes. Okay. And why is this goal important to you?

I was born and raised in Chicago. I've seen how terrible Chicago has gotten. I have a daughter here that's 20 years old. I do not like her when she has to walk from the bus stop to the house. You're just worried.

The part of the city that I'm in is not the best place to be in. I'm okay, but I have my wife and my daughter here, and I feel as the head of the household I have to do what I have to do to get them out. We lived in Florida for eight years, in Kissimmee, Florida, down the street from Disney. So that's kind of how my daughter was raised. And when we had to move back to Chicago, it was something that my wife or myself did not want to do.

But we were put in a situation where we had to call upon family and friends to open their doors for us. And the only family and friends that we had was back here in Chicago. And it's just vital for me to get my family back to a place of safe haven where we want to be. I mean, we've always wanted to live near water. I can't even swim, but I just want that island life.

And I feel I deserve it. Yeah. So you've got a pretty strong why. I mean, everybody just give, to be honest, some support in the comments. But what I hear you saying is that really you're doing this for your wife and your daughter.

And this is about creating a safe haven. Yes. Yeah. It's about creating a safe haven for them, and you want to move by the water. I mean, this might sound like a silly question, but how will you know that it's time to move your family to Belize?

Well, right now, the situation I'm currently in, I am on Workman's Comp. So my focus since I've been on Workman's Comp is building this business and being focused on building this business. I did not know how we were going to get to the keys, but we just believed in our heart that our father was going to make a way for us. And then Project Titan was launched. And the way that it's just set up, I mean, I think everybody in the world needs a system like this where they can learn and grow and develop themselves.

And that's what this is designed to do. And with that, I think we're going to be able to help so many people so fast that I'll know that it's there when we have printed the tickets for Southwest Airlines from Chicago to Florida to the keys. And then we set up we got our steel container where we had them come and put everything up in front of it and take it to the port, which is over by Lake Michigan. That's where they do the port. They take it from there and they ship it however they're going to ship it.

But I've been doing that research. But once that's filled up and we got our tickets, then... -oh. Are you still there? I think I lost you there for a second.

Can you hear me? I'm sorry. I can't hear. -oh. I don't know if I froze or you froze.

So you cut out right at the end. But what I heard was tickets to Florida and the container is filled. But again, I want to just take a step back from that. How would you know that it's time to buy those tickets? Because I know that we have helped enough people in Project Titan to get us the money that we need to go based on the cost of the steel container, the cost of the flights, and the move to Belize.

And the great thing about Belize is 50 cents here is a dollar there. And we can live on the water the way we want and have our feet in the water and having our Zoom hangouts from the cabana. Okay. So you said you would need to have helped enough people. Does that mean that you've personally helped 100 people?

Or tell me a little bit more about what that looks like. Well, the goal is 100 people. We don't need 100 families up front to move to Belize. If at the point that we've helped 50 families, then we know we have $25,000, and that is more than enough for the move. So at that halfway point of helping 50 people to get started in Project Titan, which with the help of Dave and the training that he's given us, we know that we can help 50 people before the end of this year, which is why I am very confident that I know what will happen and I will not fail at my goal.

Okay. So for you, the way that you'll know is that you will have helped at least 50 people, and you would have built up enough of an ongoing income to be able to buy your tickets, move to Belize, and have the money you need to be comfortable and live by the water. Oh, did I lose you again? Hey, Michelle, can you hear me? Yeah, I can hear you, but it looks like...

I can hear you. Can you hear me? I can hear you now. Yep, you're back. Oh, there, you're back.

So the question was, if you had helped 50 people, you would feel like you had enough income coming in to be able to purchase the tickets and make the move. Yes, that is correct. 50 people would be enough for us to make the move. Okay, 50 people would be enough to make the move. Have you actually priced out the tickets, and have you priced out the cost of the container?

Yes, we have. And do you have a dollar amount on that? You don't have to share it if you don't want, but do you actually... The container... What's that?

Yes, I do have a dollar amount. We do have a dollar amount for the container and the tickets. Okay, so you've got a dollar amount. So you'll know not only that you've helped 50 people, but you'll have a certain dollar amount that will cover the moving costs and the cost of getting a place and all that. Now, if I had him as a personal client, I'd want to know the dollar amounts.

I'd want to be able to map out the cost of making sure that he had enough money for housing and transportation once he got down there, but we're going to spare him some of those details. But tell me, when you've gotten to the point where you've helped these 50 families, who's the first person who's going to really notice that you've gotten to the point where it's time to pull the trigger and make the move? Well, the first person who's going to notice that is my wife. Your wife would be the first person that... Probably, yes.

Yeah, and what will your wife see or hear that will let her know that it's time to pull the trigger and make the move? You're breaking up on me, Will. I didn't hear. I said, what will your wife be observing? What will she see or hear that will let her know that it's time to make that move?

She will hear the email chime in from the GPG Gateway. Okay, it comes in. What does the email say? What does the email say? Alicia, give me a thumbs up if you can hear me okay.

Okay, you can hear me fine. Yeah, you're coming through fine. I'm coming through fine. We might pause this demo right here just because I think we've gotten most of what we need to do. He looks a little frozen, but anyway, so let's go and switch it back over to me here, and we're going to wrap this up.

To be honest, I apologize for cutting this just a little bit short. If you pop back on it once we're all wrapped up, I'll go ahead and finish up with you, but you're chopping in and out real bad. I think we're on the right track, but mainly, go ahead and unmute yourself out again. I'll pop back on with you here once we go offline. The goal here is really to get down to the point.

The goal here is really to get down to the point where you have a solid measurement and a solid measurement from the client that lets you know exactly how they're measuring their success so that you, as a master motivator, so that you, as the person that's helping them through the hurdles, knows if they're on track or off track for reaching their goals. I like to have that right up front in the first session so that by the time we're getting three, four, five sessions out or if we're in a 12-month coaching package, I know if they're actually making progress towards that goal or if we need to do some more things to bring in additional resources and help them move on their way. Here's what we're going to have you do in terms of an outcome. I'd like you to practice asking people for their evidence procedures. Now, if you happen to be doing any kind of sales, a great way to test people's evidence procedures is just to ask them how they know they'll have gotten whatever result that your product is promising.

How will they know that the product has quality? How will they know that it's time to buy? Those are all great questions and you can get a lot of strategy and you can get a lot of detail there. I also want you to focus in on... on helping somebody with a goal.

Really what this whole program is designed to do is it's designed to first help you enroll yourself in your own program and then turn around and enroll someone else in motivating them towards their goals and their dreams. So I'd like you to first, this week, your first homework assignment is to take your own goal and to spend some time asking yourself, how will you know? Ask yourself the questions that we outlined today. Chunk it down, get specific. Really get down to the nitty gritty of how you'll know that you've achieved your goal.

So that's step number one is coach yourself. Then pair up with someone, maybe in your accountability group or if you don't have an accountability group, make sure you get inside of one. Get inside of a group of five and go back in and watch the first episode of Project Titan. I think it's now in the back office, so you can see that. And go through and really listen to how I talk about using those groups.

And inside of that group, you can practice doing the coaching. Start off asking people, what do you want specifically? Why is it important to you? And then start diving down into the evidence-based questions that will help you really get a clear picture for how this person will be making progress towards the goal. Here's how you'll know if you've got a good evidence procedure.

You will have something concrete and something measurable and something tangible that you can hang your hat on that will let you know that the client is making progress. If there's not something concrete, if there's not something tangible, you have not helped the client get clear enough. And in order to help maximize their chances of actually performing, you're gonna wanna help them get really, really clear. So those are the two homework assignments. I'm gonna post a video in the group.

And I look forward to seeing you back here next week where we're gonna talk more about how to help move people towards their goals. I think next week what we're gonna go ahead and talk about, probably, where Dave and I are talking right now, we're strategizing around some of this content, but probably we're gonna be talking about next week is how to identify internal and external obstacles that come up for a client and for yourself that keep you from being able to achieve your goal. So I look forward to seeing you next week. I appreciate you for being out here. And go out and find one person to motivate, to inspire, and to lift to new heights this week.

Appreciate you guys.