Video Success with Michael Martin

Welcome back, everybody. All right, awesome. So I hope you guys on this break got a chance to stretch your legs a little bit, because now you're going to want to buckle up and make sure you have something to take some good notes with. So here's the thing, guys. This is going to be some serious video goodness.

So give it up for my partner in crime, my brother from another mother, Michael Martin. Awesome, awesome, awesome. Yeah, it's Michael's video goodness, because I really thought like that. So yeah, and it's funny, because when I Skype and text people and message people, I always draw out a bunch of terra nos, people who message with me know that I just kind of try to type like I talk. So that's it.

But anyway, so my name's Michael Martin, and I want to talk to you a little bit about videos today. And it's crazy, because when I first started this business, I never would imagine that I would be training people on how to do videos, just to be honest. I'm an introvert, believe it or not. When I get in front of you guys, I'm excited. I have fun.

I love training. When I get in front of the camera now, it's a totally different Michael than it used to be. But deep down, I'm an introvert. Like if you see me when we're hanging out, I'm always kind of quiet, I kind of stand to the side. You have to kind of come to me to get me to talk.

That's just how I am. So if you're an introvert, it's OK. You can do videos too. So that's my point. So let's jump into this real quick, OK?

Let's talk about my video business. And if I'm looking at my phone, I'm not like texting or talking to my wife. Hey, Chrissy, I know you're watching. I'm actually controlling this. So let's start it with a quote, all right?

Dr. Seuss, be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind. I love that quote, because it's really talking about being you. You know what I'm saying? And we talk a lot in this business about freedom, about creating freedom.

We think about freedom as a big house, a nice lifestyle, a great view, money, kids in college, things like that. But the other freedom that comes in this business is that you get to be you. You're free to be yourself. You're free to express yourself. You're free to reach out and touch people the way that you want to, as long as it's not too bad, OK?

So that's what I love about this business, and that's what this expresses right here. So let's go ahead and jump to the next slide. So why video? Let me just give you some ideas, because some people are like, video? Why would I have to do video?

Let's just look at some YouTube stats. Just for instance, I like pulling their stats, because they're just a monster, obviously. They're the biggest with video online. So YouTube has over a billion users, almost one third of all people on the internet. One third of all people on the internet.

That's huge. And every day, people watch hundreds of millions of hours on YouTube and generate billions of views. Now, we're not talking about TV shows. We're not talking about movies. They're watching everyday people doing how-to videos.

Who here, if you're trying to figure out maybe a review on something, you want to buy something, or you're checking out a hotel or a trip, or maybe even just how to change, what's the thing I looked up? What was it? It had something to do with my garage door. Couldn't figure out how to get something fixed on it, so I just Googled it. Who Googled stuff to, I mean, YouTubed it.

Everybody looks on YouTube for stuff. So it's got so many answers. And hint, if you're building a business, Google's your best friend, is what I said, but I think your second best friend is YouTube, and then your sponsor's your third best friend. OK, so anyway. So YouTube overall, and even YouTube on mobile alone, reaches more than 18 to 34 and 18 to 49-year-olds than any cable network in the USA.

So that means more people are watching YouTube all day long than they are TV, which is huge now, as you said. And think about these demographics. 18 to 34 and 18 to 49. That is a huge target market for this type of business. You've got some baby boomers in there.

You've got some people my age in there. And then you've got some of the young ones that, if you're young, no offense, but you guys are still figuring stuff out, but we still want to teach you. So it's a great, great age group that you're going to find on YouTube as well. So here's another one. Once users are on YouTube, they are spending more time per session watching videos.

On mobile, the average viewing session is now more than 40 minutes on mobile. So that means people will sit here, and they will watch a video on their phone. And this is good news for us, because before, mobile was hard to keep attention on. People would watch maybe a mobile, because it would probably load so slow they couldn't do it. But with higher internet speeds, people can watch you wherever they're at.

So there's no limitations now, like, OK, well, people are working, people are doing this. They can see it. They can sneak, or they can sit in their cubicle and do like this, or they can do whatever in the bathroom. Who knows? All right, more than half of YouTube views come from mobile devices.

We just talked about that. Here's some of my stuff. Video is the number one way to connect with your prospects. It's the number one way. Video is king.

If you didn't get that from that, I'm sorry. So here we go. Will talked about some of these already. Your biggest objections to doing video. This is what most people look like when they're like, I got to do a, when I say, do a video, they're like this.

Really? Video? It freaks them out. So why would it freak them out? Number one, I don't know what to talk about.

Who here has thought that when they've had to do a video? I don't know what, I just turn the camera on and go blank. I don't know what to talk about. OK. I don't like the way I look.

Yep, everybody says that. This is me, right here. I don't like the way I sound on video. Telling you, man, I don't like the accent, everything. My wife, she's probably watching.

She would put on one of my videos across the room, and if I heard it, I would ask her to leave the room. She was going to watch it. That's how much I didn't like my voice. It just drove me nuts. I don't have good enough equipment.

You guys see all these fancy cameras around here, kind of like, can't do videos. I don't have that stuff. I don't have it, I can't do it. So anyway, so time to smash your excuses. Very feminine, right?

So let's see here. You do have something to talk about. All right, who knows that in your products, you have stuff that can drive video content? Who knows that? All right, any example, any ideas?

Send me some ideas on where in your products you can get content from. Is the mic on? Thank you. There you go, it's on, it's on. So where can we find content?

Yeah, where can you find content for your videos? Oh, in our products, yeah, like in every product, in every second of our products. Every second, OK, cool. Any specifics? Any specific products?

OK, stop right there. Pass it back to Tracy. I mean, even before you get into all of that, just Daily Shortcut, you can use that. Another one. And we didn't have that before.

That's like pretty new. So it's great to have that. So the beautiful thing, the one that I like one of the most, one of my favorites when I first started, was what he said, Inner Circle Audios. And you all get it if you're an elite. So you've got this treasure trove of audios that you can listen to every single day, all day long.

Put it in your earbud. I remember I would bartend, and it would just be one of those nights where it was always like Monday night that I had to bartend because I could only get one shift a week. That's why I came here. And so I would literally be sitting there, I'd be cleaning, I've had the roughest night ever. I just hate it.

And I would just put that earbud in, and people would be trying to talk to me, and I'm just like, yeah, I'm good. But I would have so many little breakthroughs listening to those audios. You get to keep a pen and paper handy, and when you have that one little thing that just hits you, you just go, oh, shoot, let me write that down. And you write it down, and then that becomes your content. It doesn't have to be anything huge.

It doesn't have to be like a 40 minute video, a 20 minute video, it doesn't have to be long at all. Three to five minutes, share what you learn, and you've got a piece of content that you can share on video. So the right people won't care how you look. Let's go ahead and smash that one, how you look. The right people won't care how you look.

Remember, we keep talking, we keep drilling into you guys about avatars, and target markets, and things like that. You're going to connect with a certain type of person, and those people won't care how you look. And if there is somebody who cares how you look, guess what, they're not going to join you anyways. So why even worry about that? The right people won't care how you sound.

They don't care if you sound country, and you're like a redneck, and you're Mexican, and all that stuff, like me. They don't care. The right people will join you, OK? And you do have the right equipment to be successful, hopefully. There's a few people who may not.

I know a few people still have old flipper, the old flip phone, but if you've got one of these, you've got one of these, a smartphone, even if it's a couple years old, you've got equipment to be successful making videos. Remember, when it comes to the things about the looks and the sounds, back to the quote, be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind. I know I've said this twice, I just like drilling it in your head. I just wanted to share, I remember when I first got started doing videos. This was 2008, and I know for women, a lot of times, our hair is, it's a, listen, nothing will get done if the hair, right, is not, right, and it can sabotage our entire business, because our hair isn't done, and so what I would do is I got like these little fancy scarves, and then when my hair wasn't done, I would put the scarf on.

So I had a scarf on, but it was a nice looking scarf, and I would do videos with the scarves, and I had more women come to me and say, thank you for just being so real, because A, they could connect, but then B, they could see that it was something that they could do, and the hair wasn't that big of a deterrent. So just being who you are and finding creative ways to kind of overcome some of those normal challenges can actually be helpful. Yeah, and I'm a guy, but guys have the same thoughts in their head, too. I mean, most of us do, like hair and things like that. So if you look, if you ever see the backdrop in my office, you'll see like a line of hats across the top, because I like to do stuff when I get back from the gym, because I'm pumped up, I just listened to something really good, and I'm just like, yeah, I'm going to get into this.

Video time, I don't have to worry about getting ready, because sometimes you need to do videos when you're in the moment, when you're feeling it, if you can. If you have to just write it down, that's cool, but if you're feeling it, you need to be able to execute on it then. Because you capture that passion, you capture all the stuff that you need to make that video just pop. So let's talk real quickly about where I can use videos and what purpose do they serve. Because when we talk about using videos in your marketing, it's a very broad, broad, broad, broad thing, because you can use them in so many different places.

So we're going to touch on social media, YouTube, Facebook, Twitter, Instagram, Snapchat. Obviously, Instagram and Snapchat, and even Twitter to an extent, not really the best places for videos unless you're just doing quick, wham, bam, thank you, ma'am. I said it earlier, and they're like, what did he just say? But real quick hit, just like if you're trying to push somebody to maybe check out another piece of content, things like that. So I just put them there, though, because they do have video.

Facebook, huge for video. I'm not really going to talk about Facebook Live, because I want to talk about structure of videos. And when you've got people engaging with you live, it's a totally different ball game. For some people, it's more comfortable. I actually enjoy it when they're engaging with me, but it's not a focused conversation that you're having.

And then, so Facebook is a great place for video. And Lawrence was talking about how well the engagement's starting to grow with Facebook, especially if you're using it for paid ads. And then YouTube. YouTube is, we talked about it earlier, it's the hot tamale. And the cool thing with YouTube is you can actually put your videos on YouTube, and where can they go?

In your blog. It's a super simple, just a link, copy, paste, to get it onto your blog. I generally don't even share YouTube videos, OK? Because why? What happens when you go to a YouTube video?

You get the video right here, and then what happens all around it? It's just ads, and videos, and recommendations, and all this other stuff, and guess what happens to your person? They watch about 30 seconds, maybe, of your video, maybe 10, and then they go click another video, and they're gone. So it's great to have it on YouTube, and there's ways to rank videos on YouTube, which is like a whole another conversation. We're just talking about the focuses on videos.

You can learn that, though. But getting it to your blog post on your real estate is key, OK? And from blog posts, you can actually go back and you can, man, swipe too fast. From blog posts, that's where you start putting videos into your emails, you start getting it into your marketing. I love to take a blog post and just blast it all over Twitter, you know, that's the way I do it.

So then what's another place? We talked about this earlier in paid traffic. All right, so anyway, bridge and pre-sale page. So you guys remember the bridge? All right, you've got your capture page, LCP, lead capture page, goes to your bridge or pre-sale, and then this goes to the sales video, right?

So this is where you want that video. It's just a video with a button under it, OK? And the reason I'm pointing this one out is because the structure of that video is going to fall in line with the structure of all the other videos. It's just the way I do it. The structure pretty much stays the same, but this is a quick hit video as well, and it's an awesome place to use video in your marketing.

Why did I start sounding weird? OK. So before we jump into structure and stuff, so how do I get really, really, really, really, really good at video? Have a structure, all right? Have a structure.

Have a structure, all right? Have a structure, number one. Consistency, all right? Being consistent in doing videos. Not just doing videos, but posting videos, OK?

A lot of us like to do a video, I don't like it, then you're like, I'll post it later. Who's done that multiple times, and then you never post anything, so you never really get, if you don't complete the task of uploading and posting a video, you haven't really completed the task, so you won't ever feel accomplished, you'll never get good at it, OK? Consistency, consistency, OK? So video structure, let's talk about this real quick. This is probably one of the most important things, because when you go into doing a video and you know you have a structure, it starts to make it easy.

It takes that stress off, that first stress where you're like, OK, I don't know what to talk about, we solved that. And then the other stress is kind of like, well, how do I deliver it? How do I get it out, OK? So you like my bullets, Lawrence? I did these for you, man.

I did bullets out through the whole thing. Thank you very much. You're welcome. All right, number one, reverse engineer. You've heard this already earlier with Tracy's stuff.

Start with the end in mind. You need to know what's the whole point of this video? What are you trying to get that person to do? There's so many things you can do when people are coming and watching a video. We talked about it earlier, the call to action.

Like, what is it going to be? Do you want them to go to another blog post? Are you trying to get them to go to a lead capture page? Are you trying to get them to watch a sales video? There's multiple things that you can come up with, so you need to know what that is before you even start this video.

Before you really start structuring everything out, start with the end in mind. Next, make sure the video is appropriate length depending on the application of the video. Most of my videos, I try to keep it within a three to five-minute window. When I say depending on the application, what I mean is like, where are you putting? Is it a bridge video?

Is it for a blog post? Is it for a welcome video for your list? That can be a little bit longer. But most of my videos, I make sure that they're between three and five minutes. This one, this bridge video, I like to keep it short, like two minutes, because I don't want to lose them.

I want to make sure they get here, OK? So make sure it's appropriate length. Begin the video with something to capture and keep attention within the first five seconds. Like, you've got to get them quick. Could be 10, generally could be five, five to 10 seconds.

Get their attention. So anybody, does anybody have any, does anybody do this? Does anybody capture attention quickly? Anybody? Anyone want to share how they do it?

Give us an idea. I don't have the mic. If I'm looking at something weird, like last night's masquerade thing, I made a great intro. And you can splice that into another video and kind of use that as an intro to something else. Like, that's not normal.

Yeah. All right, anybody else? John? So a way to do that in a bridge video is to show some results right away on the screen. You know, it just grabs their attention right away.

It's exactly what they're looking for. And then from there, you can add a few more things. But it's going to kind of ensure that they're interested then and want to click through and see what's on the next page. OK. More on the entertainment side, I have a couple of videos where I started rapping in the beginning.

Right at the gate? Yeah. Stop what you're doing, because I'm about to ruin it like that. They're like, what? That's awesome.

See? See, they're little things. And see, I tend to go towards the quirky, like just goofy, whatever, because that's just kind of my personality. Like, I got to church one day. And one girl comes up to me.

She goes, I love the way you spin in your chair. I'm like, what are you doing? She said, I got your email the other day. I said, I didn't know you were on my list. And she goes, and I opened this email and I clicked this video and you're just spinning in your office chair.

And she said, I had to watch it. And I was like, that was the point. But little quirky things that are within your personality. So, I mean, just be you. That goes back to the whole be-in-yourself thing.

Sometimes it may not be something, we call them a pattern interrupt. I think we talked about those last night or earlier today. I can't remember, it's all running together. But for some people it's something real obvious. Sometimes it can be something a little bit more subtle.

Like you could ask a question in the beginning. Like if you're asking a question that you are going to leave open and not answer until the end. Sometimes I'll just say, look, you've got to watch this whole video to get what I'm going to say. If you cut it off, you're going to totally miss X, Y, Z, whatever I'm going to come up with. So, something.

Just something to keep their attention in the very beginning. And then deliver the goods. Or spread the light. Share the love. Yes.

Spread the light. That's feminine energy, right? I was trying to. All right. Anyway.

Share the love. Deliver the goods. Deliver the goods. All right. So deliver the goods.

Okay? That means bring the meat of your content. Bring the meat of your content. Now, how you do that is really up to you. It depends on what you're delivering.

Whether you're telling a little quick snippet about you in a bridge video. Whether you're telling your story in your welcome video to your list. Or whether it's just you're sharing something that you learned in an inner circle. When you're getting into that mode of you had that breakthrough, just share from your heart. Just be you.

And just deliver it. Now, here's a funny thing. And all you guys watching at home who've done videos, if you've done them for a little bit longer than maybe six months or so, you'll know that in the beginning, that first month or two of videos, you're going to try so hard to do a five-minute video. And it's always going to be like 15 minutes. It's so hard.

But you'll just. Who cares? Okay? Who cares? Pick it up.

Share it. And just keep going. The next day, you're going to work on it again. You just got to keep going through it. Keep going through it.

Okay? Just keep delivering the goods. And then deliver your call to action. Okay? Your call to action.

I don't know why I'm looking over here. Your call to action was start with the end in mind. Okay? So start with the end in mind. So what was it going to be?

If it was going to be my favorite pretty much on my blog post is click the button below. Watch the video on the next page. Because I use my blog really to engage my list. I use my blog to engage my social media. So I don't really need them to opt-in again.

I don't need them to see another capture page. Or opt-in to another capture page. So I just wanted to watch a video. And you can be very, very deliberate about telling people what to do. That was, I think, one of my biggest mistakes in the beginning for like a year.

It's like I was very hesitant because I didn't want people to think that I was being too pushy or too salesy. So there were some times I didn't even have a call to action in my video. And then I look back going, that's so stupid. Because the thing is people won't do something unless you tell them to do it. And the other side of that is most people need to hear it multiple times.

How many times do you have to tell your kid, don't do that. Don't do that. Don't do that. It's usually, don't make me tell you one more time. It's funny because we're all engineered the same way whether we're this big or we're this big.

We need to be told multiple times to do things. So go ahead and get comfortable telling people what to do. Telling them where you want them to go next. That's your call to action. And I'll say it multiple times even in a row.

Hey, make sure you click that button down there. And I'll be goofy about it. Click that button down there and watch the video on the next page. Did you hear me? Click that button down there.

And you can say it throughout the video as well if it's not going to interrupt your message. So all right. Everybody good with the structure of a video? It's simple, guys. A lot of people overthink this whole video thing when it comes to how to make a video, how to structure it, all that stuff.

So that's the structure. Let's talk about the technical side because this is where, this is fun stuff. So what's wrong with this picture? All right. This is like, say this is a shot from a video.

I want you to tell me what's wrong with it. That's the head. Do you know, I don't know if they can see this at all. Yeah, like there's so many things wrong. And you know what?

I see so many people doing videos like this. They may bring it into focus a little. They may bring it down a little bit. But there's so many things wrong here. Like the light is behind me.

I'm not lined up in the frame. There's so many things wrong, man. We see it all the time. So the technical stuff, that matters. And we're going to talk to a couple of these guys back here who are professionals and see if they can give us some special tips in a minute.

So anyway, so lighting. Lighting. You want the lighting this way. You want the light to be hitting you, not hitting the camera, okay, not the lens. If you do that, you're just going to get blackout mode.

And if you're, I was, I actually took forever to figure this out myself. So I can kind of laugh at myself about it. I'd be like, I don't know where to stand, man. I'm trying to just get it right, you know. And then finally I figured out, okay, the light needs to be there.

And then, you know, no, it needs to be there. So, and I figured it out. So lighting. Position of yourself in the frame, okay. We don't need to see you like this.

Or like, we don't need to see you like missing the top of your head. Get yourself like right in the center of that frame, you know. Don't be all offset. Unless you're trying to capture like a cool view behind you or something like that. If it's intentional, that's cool.

But make sure you're in the frame. Because it's just, it just doesn't look good. On top of that, along with that is, if you're using your phone, please turn it sideways. Please turn it this way so it looks right when you post it. There's still people that are doing it like this.

You know, they've got the skinny lines, the big white lines on the side. It's hilarious. Alright. Didn't it take Dave a while to figure that out? Wasn't that funny?

That was funny. Alright, and then background noise. This is a big one. Because a lot of people don't realize that sometimes when you're standing in, like you're at the beach and you want to do this awesome video. Well, I'm sorry, but the beach is like really windy.

Okay? Most of the time. Most beaches are super windy and people try to get out there and do videos and like all you can hear is like, blah, blah, blah, blah, blah. That's all you hear, right? So, watch out for wind.

We actually had a guy, I didn't think to share this. We had a guy that shared with us one time. He takes the microphone like from just the Apple headphones. They're not going to have them anymore. It's all wireless now.

But he actually would take it and I don't know if he would cut the thing, but he would turn it into just a microphone, just the microphone piece. And it was pretty noise canceling. He said it worked out great to just do that if you need just like a cheap, quick fix. If you're around a lot of loud stuff going on, I would almost prefer not to do a video if there's going to be a lot of noise distractions because it's just not even worth it. It's going to distract the person watching, so don't even sweat it.

This is a biggie. Make sure you record in HD. Okay? A lot of people forget this. You may need to check the settings of your phone.

Make sure that you are recording in HD and make sure that you are uploading to YouTube in HD, which means you probably need to be at some sort of Wi-Fi or high speed depending on the size of the video. So make sure you're using HD. All right? There's nothing worse than like just a grainy, standard definition video. And so anyway, stuff that really doesn't matter.

Say what? Anyway, because and I'm going to ask them to share some stuff here in just a second. But stuff that really doesn't matter and some people are probably going to be like, that's not what I heard on that $1,500 training I bought or whatever. So stuff that really doesn't matter, especially for somebody just getting started. Fancy editing.

Okay? You don't need to edit your videos in the beginning. It's one of those things where the whole idea right now in the beginning is to just get going on them and getting better at them. So don't even waste time editing them at the moment. Just get moving on them.

You can learn to edit stuff later on down the road when you're trying to actually create just something that's a little bit more professional looking. But I didn't edit videos for a long, for a couple years. I just, for me it was a matter, I knew that doing videos was practice and it was going to get my skill set up. So don't worry about editing anything at this moment. Just do them.

Exotic backgrounds. So many people will not do a video because they want to have the right background first. They're like, oh, I've got to be here. I've got to have this or I've got to have that. One of the downfalls, like if you're at the beach and you want this water, is the wind.

You're like, oh, I'm finally here. I'm finally going to do this video. So this becomes more of a holdup than anything for a lot of people. They're like, I can't do a video because I just don't have the right background. I will say that it helps some.

It may help some. But a majority of my videos, and I know John's videos and other leaders, like most of their videos, I watch them, they're like sitting at their desk, just chilling in their office doing work from home, you know, because that's what we do. So don't worry so much about the backgrounds. Now, when you have the chances to do them because you're out and about or you're on vacation and things like that or you just live by the ocean or you live by the lake, then go for it. But don't let this be, it doesn't really matter.

That's what I'm saying. Don't let it be a holdup. -oh, no battery. Scripting your videos. You don't need to script your videos.

Kind of like last night in the storytelling, when you saw them just get out of what they had written and just started getting into themselves, you got the real person. Okay? Doing videos is all about the real person. It's not about the scripted person or somebody else. So I'm good.

Yeah. I was just at 19. So anyway, so let me jump to these guys real quick because I want to hear if they have a few tips and then we'll do some Q&A on the video stuff. Some tips. I don't know, the mic is floating around here somewhere.

Here you go. So just like tips? Yeah, just give us a few tips that you can think of that would help them. Like most of them are going to be using camera phones. Yep.

So just a few things. Yeah, I mean a lot of the stuff that you said. Hey, hold on. Welcome Kyle, camera guy. Kyle, camera guy.

What's up? A lot of the stuff that you said is true. Like a lot of the stuff that doesn't matter. The main thing that matters with video, it comes down to the delivery of the person. Like so I have a lot of clients who will think they paid me a certain amount so that I should be able to make something amazing when really it's on them.

Like they still have to have passion in the video. They still have to know what they're intending to say and that's the most important. It doesn't matter if it's a script but it matters like your confidence that comes off in the video. That's the main thing. And then editing, it's correct.

You really don't need to edit. If editing is fixing something that's wrong, so you should try to get it right in the camera and then it should be good in the audio too. A little trick for audio. If you have two cell phones, you can get a cool effect. So for example, if I'm standing 100 feet away to show this epic view, you would never hear me.

But if I have another cell phone with that mic, I record that audio and he records the video from far away. And then when you put them together, it's pretty awesome. As far as like lighting and stuff, stand next to windows but don't turn the camera so that the window is behind you. Put the window right in front of your face and shoot the video like that. That will help you a lot.

Things like music. That's a difficult thing to find sometimes. We find a lot of the music on YouTube. So we look for non-copyright music. There's an account called NCS.

I think it's No Copyright School or something like that. But NCS. You'll find the account right away. It has a lot of cool electronic tracks that are like hip and cool and you can download them for free. There's another site called The Music Bed, but that one's like $49 a track.

So you have to know that's the one you want before you buy it. Audio Jungle is another one for music. One of the biggest things, if you're a little bit more on the advanced side and you have means of editing, like if you have Premiere or After Effects and you might not be like a wizard with After Effects, you can go to this site called Videohive. Videohive.net. And they have different things.

They even have stuff that has to do with graphics, banners, ads, and you download templates. And in that zip file that you download, there's a tutorial. So literally you open up After Effects, you watch the tutorial, and you can create like epic motion graphics by yourself. And they're about like $8 to $20 each template. That's Videohive.net.

And, yeah, the main thing I can say is that it really all comes down to the delivery and then how you're feeling when you're doing the video. That's the main thing. Last couple things I can think. We recently bought a little thing called a Rode mic, which is R-O-D-E, and it's called VidMic Pro, V-I-D-M-I-C Pro. It's like $80, and it's a microphone that plugs into your phone, and it gets really high-quality audio.

So that's a cheap alternative for audio. Another thing is a cool time to shoot at. The best time during the day is obviously during sunset. It's like 5 to 7. Pretty much it'll always look good no matter what angle you're at.

And that should be pretty good. Awesome. Give him a hand, guys. That's some good stuff. Yeah, that's some good tips.

I mean, yeah. I know we're not saying to edit a whole lot right now, but in the future when you're starting to want to add music and stuff, I mean, music is huge when you put it in a video, and you can kind of just have some background music, and I'm always paying for it, so now I've got some free stuff. So anyway, so that's my final thoughts really quickly on video is pretty much what I opened up with. It's be yourself. It's the beauty of video, and remember that you're going to use video to attract.

How does this fall into actually making conversions, getting sales, and all that? Well, the sales funnel that we showed you guys earlier and the paid traffic stuff, the bridge video, the bridge page has me in it. Every email they get, most of them generally have a blog post and a video for me in it. Get comfortable on video. It's going to be your number one connector.

Here's the thing. If you're not doing video, the other guy that they're opening the emails from is doing video. So you've got to think about that. You've got to keep up with your competition. Everybody's on video now, so just get out there and be yourself.

Any questions? Preguntas? Si, yo tengo una pregunta. Okay, go ahead. So I know you put your YouTube videos on your blog.

Now, do you ever worry about maybe YouTube removing that video? Because I've always thought about, Kalatu's got a video hosting, right? So should I be using my videos from YouTube on my blog or should I be using the video hosting from Kalatu? If you're going to be doing videos every day, your Kalatu hosting only has a certain amount that you can do. You can try to compress them, but YouTube's free.

The way I look at it, the way I do it is, videos that I use for my blog, and maybe if they're on bridge video pages and stuff like that. I use Wistia for most of my funnel stuff. But for the blog and then stuff for the company funnel where it calls for a YouTube video, I keep that account. I keep all those videos unlisted. That account pretty much just stays over to the side.

It's got like 800 videos in it. And for the most part, unless somebody just goes to my blog or goes to YouTube and then goes to try to flag me, it pretty much stays protected. Because most of those haters, most of those trolls, they're on YouTube. They're not getting blog posts. They're not looking at blogs and things like that.

So I've never had any problems with that account. And then stuff that I want to try to rank on YouTube, I put on a different account and just play with that over there. Now, if you want to rank on YouTube, wouldn't it be a good idea to link that to the blog so it could rank higher on Google? Probably not, because if it gets flagged, then you lose the video on your blog. And if the whole channel gets shut down, then you lose everything that you had.

So I would rather keep protected. Yeah, and in regards to ranking, you want to keep that stuff totally separate from any of your valuable videos. Cool. Hey, Tracy's got some feedback here. And Tracy is great.

Yeah, I was going to share with you, I've had, I mean, there was a point in time, Dave, I remember when we started having a lot of our YouTube channels shut down. Right, Lawrence? Like, people would flag our videos just because we were in Empower Network. And they shut off one channel, I had like 300 videos on there, and I had all of those videos on my blog. When that happened, every piece of content on my blog now showed video not available, which meant lead flow went down.

I had to go in and do all the manual labor of replacing all those embed codes and I vowed I would never, ever put YouTube videos on my blog ever again in history. Right? So they can be used outside of that. And like Michael said, for specific things where we have to put a YouTube URL in there. But in terms of like your regular content that's supposed to be kind of automatically, organically growing and generating traffic and leads for you, I just, I wouldn't play that game.

Because we had to send in like three, had to communicate with Facebook, and they finally restored it. But I mean, literally we were sharing ideas on what letter did you send to YouTube? What did it say? Who did you speak to? Like this was a whole ordeal.

It was a big bureaucratic thing. So just don't even do it. Well, yeah. And another thing, and this is just feedback suggestion. If you're going to build out a YouTube channel, YouTube's great, right?

But you don't want to pitch opportunity at all on YouTube. Wrong thing to do, right? So like, for example, the thing we do at The Daily Show, I could totally put that on YouTube. to a domain that was not in Power Network, right, that had those bonuses that I talked about in the videos, I could totally build out a giant YouTube ball. In fact, I'm going to.

I'll talk about that here in a bit. But like, the, and you could build out a Facebook presence, right, but what we gotta be aware of when we're talking about this, see, what he's doing, right, his videos, I don't wanna interfere, and so I'm gonna shut up here in a second, let you finish up, but like, what he's doing, he's using his videos, a majority is, to work his list from traffic he got from paid ads, right? What Tracy's doing is building organic followings from those videos. The two things are different, right? And he also does that, but less than Tracy.

His core thing is paid traffic, right? And his mind works like that. He gets excited about split testing, and like, you get somebody who like, gets excited about split testing, and like, when they see it, they don't get bummed out if one converts less than the other. They're like, who knew? And then they're like, take that one and test again.

They should do paid ads. I mean, it's just their brain is wired for it, right? Tracy's brain wired a little less for that, and it takes more work, and she's learning it, you know what I mean? And so, the only reason I'm bringing that up is because there is a difference between what they're doing, so I don't want anybody here to be confused. You gotta optimize your strategy for how you're building, right, and if there's something with our video hosting that's making it not want friendly to be usable, let's just change it.

So, if you give me a list of stuff, and shoot it over. I think it's just the amount of videos I have, it would just take forever, so it's just easier to say. Yeah, yeah, yeah, okay, yeah, yeah. I wanna optimize that stuff, and Jesse, actually, I think he's probably watching this, but he's the guy that does, coordinates all the coding over there. He's pretty much open to about everything.

So, it's gotta profit, right? We can't lose money on that, but as long as we can make it profit, and we can also make it better, like, we're down if we can do it. We just built some real cool stuff for what she's doing, so. Awesome. All right, any other questions?

What about anybody over there? Easy, easy peasy. All right, well. Do what? Just thorough.

Just thorough. Good, good and thorough. Oh, we do have one. Microphone, por favor. In Costa Rica, I speak Spanish.

Tracy, somebody wanted to know, what did you say about the embed codes when the YouTube thing happened with your blogs? What did you have to do? She wanted you to clarify that again, because she missed it. So, on our Empower blogs, you have to embed the video code, right? And so, I would have to take the code from YouTube, and then put it inside of my blog.

When they disabled that entire channel, those videos no longer showed. So, I had to go into each blog post. It was like 200 blog posts, right? I had to go into individually, and delete the YouTube embed code, and replace it with another provider embed code, so that the video would show up. That's it.

Yeah. Yeah, she was generally just referring to a past experience that happened. So, and with the embed code now, with Kolati, you don't even need the embed code. You just literally take the link, and just place it where it asks for the media. So, it's pretty cool.

Well, all right guys, I guess I'm done. That's it for videos. Yeah, thank you so much. Thank you. Thank you.

That was fun. That was fun.