Welcome to VIPLearn how to drive Traffic, and generate leads and customers with Jon Ochs and Michael Martin.

Good morning! Good morning guys, how are you guys doing? Awesome, awesome, awesome. So if you have just woken up, your dog is still in your lap, that's cool. But what I need you to do is go ahead and turn off your cell phone.

If you're watching this recorded, how you do everything is how you do everything, right? So if you want to get the most out of this, put the most into it, right? And so we have a really, really cool workshop. It's for our VIP customers. And it's the way you really want to grow your business if you want a paradise lifestyle.

Now, we're not like in the basement of a bar trying to teach you how to build a business. We'll teach you how when we get there. We have two people right now who are already there producing the results you want for your current business. And they're going to show you the insides of their business. So if you really want to take a lot out of it, take good notes, but also dig deep and actually understand any information you take and you don't actually apply, it's useless.

It's just information that will be here today and gone tomorrow. So you are here today, so go ahead and mute your cell phones. Go ahead and close your office door. And I'm going to introduce two awesome traffic trainers. Trainers are our teachers and coaches.

And they're going to show you the insides of how you drive traffic. Traffic being, how do I get customers who are not my mom and my dad, right? Because how many mom and dad you might have, there's not thousands. They have generated thousands of customers. And that's something you really want to learn.

Tell your spouse, hey, I'll watch TV with you later, or maybe can you just bring me my breakfast or my lunch right into my office so you can watch this? So I'm going to bring out John and Michael, who will be heading our traffic VIP right here. And these guys, these guys rock it. So please give your undivided attention. Take great notes.

You got the floor. Thank you, thank you, thank you. Thanks, Lawrence. How are you guys doing? Good, how's everybody at home?

Good? VIPs, we're VIPs today. So welcome VIPs to the VIPs. We're going to be covering traffic today, guys. And more specifically, we'll be covering paid traffic.

So real quickly, because this is going in an actual product that people may not even know who we are. So we're going to just explain a little bit about who we are very quickly. And then we're going to dive into what everybody wants to know about. John, what's the number one question you get, dude? How do I get traffic?

So I'm going to let John introduce himself first and I'll go after him. All right, awesome. So my name is John Oakes. I've been with Empower Network now for about five, or four years, sorry. Four years actually as of the sixth of this month of October.

When I first got started, I didn't, I knew some things. I was bringing a lot of my two years of previous struggle into this business and really found here a solution to put everything together. But again, I was not a master at driving traffic. And so it was something that I had to learn over time. And I know like Michael, we've spent probably between us, I'd say like close to a half a million dollars, just on traffic and experimenting and testing over the last five to six years to get to where we are today to bring this information to you guys.

So we've both gone from having zero lists when we first got started here to now having lists of, I think mine's like 24,000. He's got, how many in your list now? Active list, probably about 32,000. Awesome, right. So, and we did that over the course of the four years that we've been with Empower Network.

Actually, we got started like the same month, same year. Same year, yeah. Very similar stories with our rise throughout Empower Network. So really cool stuff. But we're going to bring this stuff to you guys and I want you to realize that the things that you're getting here, this training, is worth a fortune if you apply it, right?

It's all the money that we've spent in testing and experimenting and failing hard, we're passing on to you guys where you don't have to go through that process. You can just take it straight from what we're going to give you today and apply it and go right to getting the results you want. So I'll pass it over to Michael to introduce you to that. It's crazy, yeah. Same month, we really work together a lot now.

We lead a team together. We do all kinds of cool stuff. And the beauty of this business isn't just like you can make a whole bunch of money or you create freedom, but it's also the relationships that you can build. I mean, everybody here was talking last night about how, even online, about the camaraderie they were seeing with the group. And with a group, we can accomplish so many things together, right?

So that's what I found here in Empower when I started back then. I was, like John said, no list. I was bankrupt, foreclosed on. I didn't really know what this internet thing was. I kind of like played on MySpace because I had a DJ business as well.

So I could actually go and promote parties on MySpace. Had just really gotten going on Facebook, was figuring that out too. So if you don't know a whole lot about social media and you're just trying to figure this thing out, you're in the right place because we were there, you know? So just long story short, Dave was showing me the other day or last night. I think I personally, he said you personally enrolled over 3,000 people.

And that's, that's stupid. That's just crazy because I did MLM for a little bit, worked real hard at it and maybe sponsored two people in a month, my best month. And now we can average anywhere from, John and I both average anywhere between eight to 12, I think a day, upwards into the 20s. 20 people in a single day because of what we're about to show you about paid traffic. Because it's all about going fast.

Who wants to go fast? Who would like to go fast? If you want to go slow, you know, you can continue to do that. Just turn this off. You can make money real slow if you want.

You might not make any though. That's the thing. Success loves speed. Remember that. So you want to go ahead and get moving fast.

So first thing we want to break down is the mindset of traffic. I'm going to touch on it briefly. John loves talking about this. So because, because here's the thing, you know, you've learned a lot today or this whole weekend in these modules about mindset, how mindset is everything. Well, when it comes to paid traffic, there's a mindset you have to have for it.

You can't just like come into this thing, like treating it like you're going to Vegas and I'm going to put all my money on double zero, you know, and say, spend the thing or whatever it is, a little roulette thing. I don't really gamble because I lose all my money. So, so, so you can't treat it like gambling. This is a long term solution. And, but you have to think about it that way.

So when it comes to spending money on traffic, you have to understand that you may not see a great return in the beginning because the point of traffic, I want you to remember this, no matter what anybody tells you, the whole point of traffic is to build your list, is to get leads. When you focus on leads, the sales come. When you're only focused on sales and the money, chances are it won't come because when you're building a list, you're there to culture it, you're there to nurture it, you're there to engage with it. When you're just thinking about the money, you're not gonna engage with anything except yourself and your want for the money. Does that make sense?

So you need to really think about this as a long term solution. And there's some other stuff that John's gonna dive into because he loves talking about mindset for paid traffic. So. Yeah, absolutely. So the most common thing that we hear and we see is people say, you know, hey, I really need to get some sales.

So I've got like $300 and I'm gonna buy some traffic and I really hope that works and that I get some sales. And if that's the way you're coming at this, I'm gonna tell you, keep your money, do not buy traffic. Do not start doing paid marketing until you can fix that mindset because you have to put your business hat on and you have to understand that anytime you're doing any form of paid marketing, it's a test. You're always testing. You may get results, you may get zero results, right?

And you need to be okay with that because you just keep moving forward and you keep doing it until you hook into the right traffic source and you get the right thing set up behind it. Now we're gonna shortcut all that for you guys. We're gonna show you exactly what's working right now and how to make that work very, very quickly. But keep in mind, your mindset still has to be there. So you have to approach it and say, okay, I'm gonna start doing paid marketing.

I understand that there's a learning curve, there's a process. I'm committed to it and I'm going to set a budget for the next six months. I'm gonna spend this much per week or this much per month for the next six months and really follow this thing through. And that's how you need to approach it. So if you've got a couple hundred bucks and you're like, I'm gonna throw this at some paid traffic and hopefully I'll get some leads and some sales right away, you're not probably ready yet for what we're going to show you guys unless you can change that mindset.

Yep, awesome, awesome. So who's ready to hear more? Like, are you guys at home? Is somebody monitoring the chat? Are they good over there?

All right, cool. So here's what we're gonna do. We're gonna break down, first off, some terminologies that we use in traffic because sometimes we say things to our team or even you guys here, sometimes we'll say something and you'll be like, what does that mean? Definition, please. So we're gonna just break down some terminologies real quick and give you a little glossary on just some simple traffic terminology you're gonna hear as we go through things.

And then we're gonna talk about what types of traffic that we want you to really focus on. And then we're gonna break down sales funnels and numbers. Okay, numbers is what gets us excited just in case you didn't know. We're walking to breakfast today going, I was like, man, let's talk about numbers today. We can't wait to map out the numbers.

Little things, okay, anyway. All right, let's go. You can give me the ones over here. Okay, so first one is traffic. Traffic, obviously.

Let's define what do we mean when we say traffic, right? Traffic is clicks. Sometimes you hear it referred to as clicks. I'm buying clicks, I'm buying traffic. It's the same thing when we say that.

What that is people that are getting exposed to your sales funnel, right? And where you wanna, of course, always send traffic is, anybody got the answer to that? Where do you send paid traffic? Lead capture page. Lead capture page, exactly.

L-C-P. And I like to call it eyeballs to your offer. That's it. It's like people coming in your store. So if you've run a traditional business or you've worked in a retail or restaurant, it's literally people just coming through.

They may not buy anything, but at least they're coming in. So that's traffic. Next one, let's lead. What is a lead? Anybody wanna guess?

What's a lead? Yes, Martin. A potential customer. A potential customer, right. But more importantly, it's someone who opted in or put in their email address into your lead capture page and gets on your list, right?

Remember, we're building your list. That is your number one asset in this business. There we go. Potential customer, right? Yep, so lead capture page, right?

Is that the next one? Okay, next one, conversion. Oh, conversion. What do we mean when we say conversions? A conversion is somebody who goes through a process and actually does what you want them to do, right?

That could be converting a click or a person to a lead or it could be converting a lead into a sale. Either way is a conversion. Yeah, so you'll hear it sometimes say lead conversion or you'll hear sometimes the word sales conversion. A lot of the time, when you hear conversion, a lot of the time, most of the time, people are talking about a sale. But it could be either or, so don't get them, you can always ask somebody to specify, okay?

So conversion, action taker. Okay? Okay, next one, sales funnel. Ooh, now we're getting sexy. Sales funnel is the entire process that you're sending somebody through, right?

So within Power Network, you guys have the advantage of having a complete sales funnel already built for you, it already works, right? Super, super important. With pretty much everything else out there, and I can tell you from experience, so can Michael, lots of businesses out there, you either have to build your own sales funnel or you use theirs that doesn't work, right? And that's like super typical in the network marketing industry, where they say, oh, we've got this great website, you've got your own website portal and you can send people there and they'll just sign up. They don't, okay?

They don't understand sales funnels, they are not technically a sales funnel, it's just a webpage where people are going and they get all lost clicking around on different stuff. That's not a sales funnel, that's a very ineffective process. What we have within Power sends them straight through a capture page, straight to a video, straight through a process that's defined that actually works, where we convert people into leads and leads into sales. Which brings us to, I'm just gonna put LCP. LCP?

Lead capture page. We've talked about these already. And we're generally, so we've got sales funnels, we're gonna kind of break down real quick the terminologies of what each, what the components of it are, okay? And then we're really gonna break it down in a minute as well. But LCP obviously is your lead capture page.

Lead capture page is what? People put in there what generally? Email. Email, sometimes name, yeah, sometimes you'll see name, email, sometimes phone number. Our funnel focuses on the email, okay?

So this is where, this is just capture page. Also sometimes referred to as an opt-in page. It's the same thing. Info. Okay.

Next is bridge. I can't write. Pre-sale. All right, we've got a bridge. Pre-sale page.

This comes after the lead capture page, okay? We actually have one in our funnel. Like I said, we'll write the funnel down in a minute. But the bridge, to keep it simple, this is to warm your person up. This is the prospect, once they put their email in, their request information, you want something there to warm them up, to get your face in front of them so it kind of, it personalizes your funnel.

Especially if you're using a funnel that's given to you like something like Empower. It gives you the opportunity to get in front of your prospect before they see a sales process kind of drops their guard a little bit. Right? Yep. Okay.

I know how to write to that. Okay. Next one, VSL. VSL. Video sales letter.

That's the actual sales page, right? So it's gonna be referred to as a sales page, a VSL, video sales letter. That's where the person ultimately ends up there. They watch the video that's a presentation about the offer specifically, and they have an opportunity to click and buy. Yep, VSL.

You know, it took me like four months in this business. I kept hearing people say VSL. I'm like, what the hell are you talking about? I know, me too. Me too.

So we understand if you're new and you don't know these terms right out of the gate, it's okay, right? That's why we don't offer it. I was like, shouldn't it be an SV? Sales video. But nevermind.

Okay, anyway. Who makes these up? Yeah. What's the L for them? Anyway.

Opt-in rate. Opt-in rate. Awesome. Opt-in rate. You can take that one down.

Okay. Opt-in rate is the percentage of people that actually land on your capture page and put in their email address and convert to a lead, right? So an opt-in rate is something that's very important. What we see with the company sales funnel, with the company's standard capture page, is around, I'd say 35 to 45% on average. Okay, and that's with paid traffic.

With free traffic, it can vary a little bit because it depends on how targeted those are. But if you're buying traffic and you're doing paid marketing, you can expect 35 to 45, sometimes even higher. I know Michael and I, we've got stuff that runs through those capture pages that converts at 60% or higher. So it's pretty remarkable. We've yet to be able to find or create a capture page that outperforms the company one.

Yeah, true story. Okay, that's it for terms. This is your term, okay? So if you guys, go ahead. Microphone, we have a microphone for Lawrence.

Any other terms? He's probably gonna give me. Let's go ahead and add a list again on that. List, okay, good. So your list is the list of information, of email addresses from the people that have opted in through your capture page.

And the whole, again, the whole concept here with marketing is to be building your list because it gives you that list of people that you can continue to market to over time, which is where you're going to see the majority of the people that you're going to see which is where you're going to see the majority of continued conversions over a long period of time. Awesome, awesome. All right, so now we're done with terms. So let's talk about, -oh. One more, one more.

CTA, okay? CTA, anybody wanna guess at that? Yes? Call to action. Call to action, exactly.

So that would be what? Example? If you tell them what to do at the end of the offer. Right, so it could be a verbal call to action in a video or it could be a button underneath the video that says click here to start immediately or click here for instant access. Yeah.

All right, that's call to action. Yeah, I'll be talking more about this in the video, in the video stuff as well. So, cool. So there's your terms. So let's talk about real quick the types of traffic that we want you guys to know about.

Know about? We don't want you to know about all of them because you'll just get really confused. No, I'm just kidding. You need to know about all of them, but at the same time, we only want you to focus on a couple things. And there's a very specific reason why we're showing you the stuff we're showing you because you have to start at a certain place before you kind of graduate to some of the stuff that's a lot more difficult.

Done for you. There you go. Keep it simple. Keep it simple. So done for you traffic.

Does anybody have any idea, even at home if you guys want to put it in the chat, like what do you think done for you traffic is? You have any idea like what types of traffic would be done for you traffic? Solo ads? You said solo ads? Yes, perfect.

Any others? Anything from chat? Oh, gotcha. Okay, okay. All right, well there's other things.

There's like traffic brokers. And traffic brokers could be brokering solo ads or other types of traffic as well. But it makes it easy for you. Yeah, we'll call it solo traffic. This is also referred to like email traffic.

So let me just say the whole idea of a solo ad or email traffic or even a traffic broker who might broker out for a huge list. These guys are actually creating, remember the word lists, they're creating huge email lists already through their resources. That's all they focus on is building big lists, targeted lists. So whenever you're going out and you're talking to some of these guys, you can ask them. I mean, ask good questions.

Ask questions like where does your traffic come from? Can you show me the page where you're getting that stuff? Because you wanna actually know how to talk to those people and make sure they're part of your target market. It would be kind of crappy if you're tapping into a list that's full of people looking for weight loss when you're trying to show them how to make money. So you wanna make sure they're either home business, work from home, make money online type lists.

Those are the kind of lists you wanna find. But here's the thing, we may just give you a couple of sources if you have the VIP workshop deal, paid traffic deal. So anyway, we'll talk about that in a little bit. We're gonna make it really easy for you guys. We're making it too easy.

All right, so this is the biggie. You get, we got people, we know guys that can actually deliver tens of thousands of clicks in a single day. And the lists are always being updated. They're always getting new eyeballs on their list, which means new eyeballs to your offer. But you may deal with somebody who's got a smaller list.

We had a question the other day about a guy rejecting a capture page because he said it looks too much like a company page. That was the first thing I was thinking was, time to find a new solo guy. Because that guy's probably got a small list and has probably already seen this offer a bunch of times. So when you hear things like that. Because when you get to the good guys, you get to the guys who really know what they're doing, they provide the email copy, generally they'll be doing the email copy because they know what their list will respond to.

They know how to engage their list. So a lot of the time if you have somebody saying, well can you provide me copy and things like that, a lot of times it's because, I mean, do you want somebody who doesn't know their list? You could, I mean, you're going to blow it. You know what I'm saying? And the reason we love Done For You Traffic, well I'm going to let you break down the banner type stuff in a second, but the reason we prefer Done For You Traffic over going brand new, going to Facebook ads or trying to do YouTube PPC or any sort of pay-per-click, cost-per-view, there's so many different, there's so many acronyms out there for these things, but there's so many different ways to do traffic.

But why not let the people who know what they're doing handle that stuff? When I owned a restaurant, I didn't like grow the food, go out there and pick the avocados. I didn't go butcher the cow. I didn't go, I didn't even pick it up or drive it to the restaurant. There are people that are good at what they do.

I was good at creating a product in a restaurant and selling it. And see, that's what you have to think about when you're doing Done For You Traffic. You're a business owner. So there's people who are probably right now starting out way better at you than building a list that you can actually tap into, and so why not use it? So anyway, and then we have one more thing.

So another type of Done For You Traffic is banner ad placement traffic, or placement ad traffic is what it's called. So let me borrow that white, you can go ahead and finish writing that. I think a graphic representation would be the easiest way to explain this. So you guys have all spent time surfing the web. When you go to a typical website, you'll often see an ad at the top, and then you have some content, and then you have an ad at the side, maybe a bunch of little ads over here, maybe at the bottom there's another banner ad.

Those of you that have the Empower Network blogs, you have the same kind of thing on your own blogs, right? You've got a banner at the top, you've got banners on the sides. Well, major websites will sell that banner ad space to individuals. Now, you can go and learn that stuff on your own. I spent two years doing my own banner ad placements where I would actually research, I'd find the right kind of sites that had the right traffic, and then I'd create my own graphic ads, which by the way, there's like 14 different standard sizes of banner ads that go on these sites, and you have to have them at the exact right dimensions.

You've got to create these banners or hire a graphic designer to do it for you. You've got to test them to make sure they convert because you want people to actually click on them, right? And most of the time with banner placement ads, you're paying on what we call a CPM basis, which means you're paying per thousand people who see it, not when they click on it. So you can go through money really, really fast and not get any results until you know exactly what you're doing. So that's the do-it-yourself model.

Why not make it easy on yourself and do done-for-you banner ad placement by going through a broker that already has all the relationships with all these high-traffic websites that he's already tested them. He already knows which type of ads convert, which kind of things people are going to click on. He's already optimized it. He's constantly doing that work. It's a full-time job to manage that, and all you have to do is buy the traffic, tell them how much clicks you want, and give them a link to send the traffic to.

That's it. Super simple. Awesome. So moral of the story, if you're just getting going, don't focus on things that are just going to take you a lot of time and effort. There are already places where you can go to get traffic.

And like I said, we may talk about some sources. We won't give them to you right here, but for people who get in the VIP, the next product will definitely give you guys something. So what's next, John? Okay. So let's talk about the sales funnel flow.

Super important. This is where you make your money. It's really simple, but a lot of times, especially new people, don't really understand how it all works. So the first thing I would tell you is reflect back to how you got involved with this business. You signed up.

Somehow you saw something, either an ad or you got an email or you saw somebody post something on Facebook. You clicked on it. It went to a capture page. You put in your email address. And what happened after you put in your email address?

You got on somebody's list, your sponsor's list. And what happened from there? Well, once they go in here, and this is where we're going to talk about – this is super important. So Dave's already kind of broken some of this down as we've gone through the weekend. So this is the capture page.

They put their little email in, blah, blah, blah. And we talked already about headlines and things like that. Here's what I don't want you to worry about right now. Don't worry about doing this yourself. You have this already in your back office.

Okay? The focus right now is just getting traffic. But we want to explain to you how the flow is so you know what people are seeing. Because if you don't know what people are seeing, it's kind of hard to communicate with them, right? So capture page.

And the next thing they come to, you have the option in your back office to put a YouTube video and have a bridge video there. Okay? So all a bridge video is a bridge page is it's kind of like just a little page right here with a video and a button. And all this video is you sharing who you are, kind of sharing why you're excited. You could throw some testimonials in there, different things that's just very short, sweet to the point that's going to open them up for the VSL.

Okay? Now here's the thing. Sorry, my phone keeps ringing. Here's the thing. I love to tell people to try it out.

You know, get in there. I'm going to talk about videos soon. But here's the thing. This doesn't always help you. Okay?

Just to be honest. A lot of people think, okay, when I can get a bridge video, it's going to change my whole funnel. It's going to make everything convert. Not always. Depends on your bridge video.

Depends on how good you are on your bridge video. This needs to be there at some point, but this doesn't have to be there right out the gate. Especially if you're just getting going. You may not want to fool with that just yet. Just get people.

Instead, if you don't put anything in there, it's just going to bypass people right here. So just to be clear, by default, your funnel will not have the bridge video turned on. Right. So that's the flow. And then people buy here, and then they go through this upsell process.

Okay? Which is kind of changed a little bit here. Over the past little bit. So let me go over here and check this real quick. So we...

All right. So this is where we were talking about opt-in rate. So when somebody comes and they put their email in here, you want to know how many people are actually coming through and getting to here or here, depending how you have it set up. Which doesn't confuse anybody. So my funnels, I usually run the bridge.

So I'm just going to talk that way. So what I want to see is as soon as somebody opts in here, we want to know, like I said, the opt-in percentage of people who are actually going to see this page. Do you have any idea how you can track that? Does anybody have any idea? No?

No? Okay. This is super-duper important for your traffic. I would say a tracker, like a link tracker. Okay.

Yes. Something like that. I can specifically say like a brand, but I don't know. Oh, I'm going to share something here in just a minute, so it's fine. But yes, you want to be able to track this, the percentage of people that actually see this page and actually come over here and see this page.

That way you know how many people are actually converting into leads. Yes, you can track your leads in your autoresponder and say, okay, I've got 30 leads today. But that doesn't do you any good to rate a traffic source or to see how your capture page is doing, to see how the funnel is converting. So what we need to do is get that. So what we do is there's this little thing called a pixel that you can place through a tracking service that I'm going to share one with you here in just a minute.

And this blew my mind. When they said pixel, I didn't know what they were talking about. I had some traffic guy tell me, hey, can you place a pixel on this thing? I'm like, I don't know what you're talking about. Picture, whatever.

But it's just a little piece of code that goes onto this page, like right here somewhere maybe. It's like a little thing. And it tracks every time somebody hits it. So I'm going to show you that in a minute. But what do we look for here?

Generally with done-for-you traffic sources, done-for-you traffic sources, paid traffic. We're generally looking for 35 to 40% and up opt-in. So that means for every 100 people that come here, you want at least 35 to 40 of them to make it here to actually opt-in. So that means for every 100 people you'd get how many leads? 35 to 40 leads, right?

So that's really what we need to keep track of because a lot of the time that's really what, that's the main metric, like I said earlier, that you need to focus on because you're building your list. And then this other stuff will work out. So let's come over here and look. I use a service called TrackMe. We don't really have anything right now currently in Kalatu that can help us with this.

So I like this service just because it's simple. It's very simple to use. I know some people like to use ClickMagic, ClickMe. There's all kinds of different things out there. I've run into certain issues with some of them when I run a lot of traffic because I find like I'm not getting all my clicks, but they're all counted here, and this is the cheapest one.

So it's got a lot less bells and whistles, but it gets the job done. So let's act like I'm going to. Let's go back to Empower real quick. This is how, when you've crossed the 15-tab threshold on a daily basis, you're going to make it in marketing, I promise you. The audience is hot up here.

All right. So anyway, so let's go. You've got your marketing center. Let's go to My Links. Let's actually look at the funnel.

What do you like interlude me in? Costa Rica Internet. I know. You've got to have stuff in place. So anyway, so you go to My Links, and when it loads, and by the way, if you go to TrackMe, and I say this for anything, ask your sponsor if they have like an affiliate account for TrackMe.

We like to have downline integrity, meaning like if you're sponsored by somebody, you need to ask them before you go buy it, number one, or don't ask me for my affiliate link. Ask your sponsor. Just a common courtesy. Always go keep it integrity inside your team and see if your sponsor. If your sponsor doesn't have it and they're not going to get it, then you can get the link wherever you want, or you can go straight to the site.

It doesn't pay a big commission, but it is an affiliate program, so we like to make sure we mention that. Yep. So here we go. Here's your funnel, capture page, pre-sale page, bridge page, same thing, sales page, and then don't worry about this dollar page because it's not active right now. So then we got this capture page here, and so what I want to do is if I'm going to track in TrackMe and I want to do conversions, so I'll come over here.

I'll get this link, copy really quickly. How much time do I have? Okay. I've got to hurry. So I'll add tracker, and then all I've ever used in this thing is one thing.

It's crazy. I just use that track. It hits to a link. Next step. So tracker name, momentum fun.

All right. And then I'll paste my link there. The cool thing here that you can do is see this and add equals? After that, you can place a tag for empower. That's for the empower side of things.

So whenever you get signups and stuff, you can tell where they come from. So you might want to put, I'll put momentum. You might want to put solo in the date if you're running a solo ad. You might want to put banner in the date if you're running it, so that way you know that traffic run was that link. Okay.

And then you'll go to next step. And now it's already giving me a link, right? Great. Okay. So I'll go here, and I'll just go ahead and click finished.

Now here's what I want to do. This is the link, right? So what I want to do is I want to go up here to settings, and then when I scroll down here, there's this thing called a conversion image, results tracker conversion image. Place on the thank you page to track conversions. What that means is you need to place this on whatever page comes after the capture page.

So if you're using a bridge page, it needs to go on the bridge page. If you're not using the bridge page, you're just using the VSL, it needs to go on the VSL. And I'll show you exactly where you can do that. So you come over here. You go back to my links page, and you go right here to sales page.

And then you go to edit. And, -oh, did spin remove it? Well, normally there is a place to put your tracker image. But anyway, so the pixel's not there. Let me see if it's on the preset.

Yeah, it's not there. Well, he's been updating a lot of stuff, so it's not there right now. But anyway, so generally there will be a box right here, and it'll say place your tracking image. You guys have probably seen it. It was there before.

So you just literally paste what I just copied right there, and it's going to track. Okay, it's going to track every time somebody opts in, and it'll show you. So I can actually give you guys just a quick idea of what it looks like. Let me go find one. Got a lot of links.

Let's see here. Let's go to this one. So you can see here this is today's stats. Nothing's hit that link. So if I go right here, and I just copy this, and I just want to check it out, I don't know what it's going to go to.

And this is just going to show you. This is going to confirm, guys, that, look, we use the same page. We just use a custom one so we can do a little bit more customization. So anyway, say look, next. So we'll just put that in.

And that's going straight to the VSL. So then let's go back over here to my track me. And you can see there's nothing on there yet. I'll just refresh. And you can see right here, one hit.

See how it tracked the hit? And then normally it would have a conversion right there since I opted in. I'm not sure what's going on with the conversion track page right now because it was working this morning. So I don't know if it was just like something they're updating right now. Yeah, it could be.

Perfect timing, guys. Anyway, so it does work. It does work, and I can actually show you. I'll show you where it works or was working. Let's see here.

You can see here it works. And you can see right there, 53%. That's over 6,000 clicks. Still going strong at 54%. And it is this page.

So when we tell you that it works, it works. All right? I love it. Sometimes there's some people, guys that will teach you stuff, but they're not actually showing you what they're doing. That's what we do.

So anyway. Question over here. Microphone. Could we see what leads to that page? What brought them to that one?

If that one's converting a little bit better than others, something has brought them there that made them really interested. Well, if you're doing the done-for-you traffic, like we're talking about, the traffic broker, the solo ad provider, they actually handle the email and stuff. We don't even see what they're doing. They're just sending you a click. Right.

So whatever their copy is that got the attention. Our link goes in their rotator when they send it out, and so we're just getting clicks from them. Yeah. Got it. Their whole objective is to sell clicks.

If it's banner traffic, then it's whatever that graphic banner was, which usually it's more of a generic business opportunity, make money online type offer. Somebody clicks on it. They go right to your capture page. That's awesome. Yep.

Cool. All right. We're ready to break down some numbers. All right. Let's go numbers, guys.

All right. So this is the part we always love. Breaking down the numbers. All right. Who wants to see this?

All right. Okay. So we took a couple of seconds and kind of pre-wrote a few things up here while he was talking about that just to save some time. But we're going to kind of map out in very realistic numbers. You know, we've been doing this a long time.

We run a lot of traffic every single month, so we know what the actual numbers are. We're going to share those with you guys. So we're going to do an example using a traffic buy of 2,000 clicks. Okay. And what's that going to cost, Michael?

About $1,500. So we're saying, like, average of $0.75 a click. Yep. Now, it can vary, guys. I mean, you're going to see some guys that are going to try to charge you $0.85, $0.95 a click, and you can see it as low as $0.65 and $0.55.

It just really depends, number one, on how much you're buying and its quality of traffic. I mean, there are some guys who can charge more because it's just better traffic. Yeah, and that's a super important thing to talk about is that, you know, a lot of times, especially new people, they're tempted to make a judgment about whether they're going to buy traffic or not based on the price of traffic. So they'll be tempted by these offers of super cheap clicks. And when it comes to traffic, guys, you get what you pay for, right?

Do not buy traffic on Fiverr, on AdFly, on any of these. If you see that you can get 100,000 clicks for $10, you're about to get scammed. Yeah. It's not real traffic. It's not real people.

It's actually bots. Sometimes people do it anyway because they're like, well, I know it's a scam, but I'm paying $10. Maybe I'll get like 50 leads and it'd still be worth it. No, it's garbage, right? Unless you want clicks from automatic bots in China or countries you've never heard of.

They're not buyers. So it's a waste of money no matter what. So again, the cost per click is not the important factor to look at. It's what's your return on investment, right? How much is it making you?

So we're going to throw an average cost per click in here that we currently use, 75 cents a click. So you're spending 1500 bucks on a traffic buy. That could be a week. That could be a day. It could be a whole month.

Right. But we're going to map that out. Okay. So what we normally see is about an average of. 3% opt-in rate on the landing page right the lead capture page, so it's a 40% Which means out of 2,000 clicks we're gonna get whoops wrote that in the wrong place.

We're going to get 600 leads 800 that right numbers off now 600 okay 40% For anybody got a calculator Yeah, 2,000 clicks 800 got it. I just didn't update my page. Okay 800 leads So out of those 800 leads This right here TS Pro is total shortcut Pro, right? That's our seven dollar trial offer when people come in now We also can send people straight to a leap for a dollar at the trial also But we're just going to map it out the normal process the seven dollar trial here So how many people are going to actually buy out of that? Well, we typically see about 3% Okay, and you can get higher than that we actually have stuff that converts it four or five even six percent and when I say converting to a sale from leads its Leads to sale conversion.

Okay, that percentage applies to the number of leads Not the total number of clicks. Okay, just to be clear. So 3% Which is going to be 12 That's right, right numbers are still right Actually, it's not We mapped it out we mapped it out for every 24, so everything's gonna kind of yeah, it's gonna all shift All right, so I'll have somebody calculate those somebody be standing by with calculator See we were thinking we were gonna like get ahead of it and like have it mapped out and it's not working out that way We're having to how we were gonna do it original. That's what happens when it's like midnight All right, so 24 total shortcut trial sales Okay so Out of those how many of them are gonna upgrade to elite? All right, we're actually seeing like 60% or higher, but I'm just gonna keep it simple We're gonna say 50% company lies been about 45 50% So we're just gonna shoot we're gonna say 50 so half of those are gonna go to elite Now we have the momentum that's the next product they're gonna see in the funnel okay, so the momentum product is the hundred ninety seven dollar upgrade the product that we're creating here this weekend and We're gonna see 30% of those are gonna upgrade to momentum it could actually be higher than that But again, we're staying on the conservative side.

So what's 30% of 800? Or sorry 30% of 50 24 No, no, no, it's not off there it's off the oh, yeah initial 30% of 24 Okay, seven momentum sales Okay, and then we have the next offer which is a VIP traffic Which is this training you're watching right now is included in that package as well. So with the traffic sources Yes with the traffic sources Just saying 10% 10% of 24 what 2.4. So what's 40 times 24? So this is going to actually be 12.

Yeah, so what's 12 times? 40 480 perfect Or 80, okay, and what did you say? This was 12 times 90 9 60 1080, okay Now the momentum sale the first one of those pays out 100% on that, right? So it's 157 60 is what you make on the first one. Yeah 157 and then after that it pays out or you participate in the 80% Commission on that so seven you have one of them at 157 and then you've got six of them that are going to be at 100 bucks.

Okay. Now not everybody's gonna keep their membership, right? Yep. Okay now There's your ad spend So we're gonna figure out how much profit you actually created we're gonna minus The 1500 we don't need from the first. Yeah from just the first month, right?

So what's 2577 minus 1500? That's thousand seventy-seven Yeah, well nine something nine thirty three 1077 yeah, okay. So a thousand seventy seven Profit Plus this every month Make sense Okay, so that's how you kind of map out the metrics to that now This is this is exciting right in and of itself. This is this is really cool You see how you can really start to build things up But who wants to do it faster than that who wants to do it a lot bigger than that. Michael You want to take it from there?

Yeah, there's a there's a thing that we do here in Empower and it's called we sell more stuff So the cool thing is it's like especially if you're just watching this because you're just getting this product or whatever There's something let's see. Oh All right So you see these you see you see the income potential there and you know results not typical We can't we can't guarantee that this is exactly what's going to happen But you know this can it could happen this way in a perfect world, but you know You're gonna have some people fall off all on but yes one quick thing I just want to mention before adding the momentum and the VIP in there It would be hard to be really profitable At just that level. It's no extra work You're not doing more work to get people here It's the same people who are going to be buying this stuff Anyway, this percentage this percentage this percentage the system does the sales the system does the sale? This is how you go fast. It does come in an expense, but this is how you can recoup your money Just I mean you literally over doubled your money Like right there BAM.

That's true profit mode and imagine if you can run 2,000 clicks a week 2,000 clicks a day. I Mean just think about it and the other thing we didn't talk about is It doesn't stop here because what's the initial the whole idea about built about driving traffic is to build your list so the conversions don't start just don't start don't start here or end here They continue because your list is growing. We're going to show you how to do more video stuff You've been learning about storytelling you've been learning about all these ways to engage that list So you're going to continue to create a big list and get more sales on top of this or in addition to this So this is the power of paid traffic. So my encouragement right now is To really get at least here and there should be a link I don't know if it's up yet, or there's a link on the page. It's gonna it's gonna take you It's gonna take you through each product if you don't have it yet.

And if you think about it this way, it makes a lot of sense because remember up here We just bought 2,000 clicks and we spent $1,500, right? Yeah, it doesn't end there, right? There's two more products and that's where it gets even more crazy. But again, you know, you can create lifestyle money right here So right below is the link again just to let everybody know if you click that link It's gonna take you to the next product that you don't currently own. So whatever that might be So if you're at momentum and you click the button, it's gonna take you to VIP You can buy that then come back to this page.

All right, so we got a few minutes for some Q&A if anybody has any cool preguntas Says I have an opt-in rate of 62% From a capture page to my bridge page, but no conversion happened. What could I be doing wrong? Try it without the bridge page You remove the bridge page It may be your bridge video that it's not converting. So I would definitely remove it and see how it does Christos what should you do with your unsubscribed leads? Nothing Yeah There's there's really nothing you can do with them I mean You could what I like to do and this gets a little advanced for the people that for the people we're talking to right Now, but I like to just remove them and you can actually download them into a file and just save them for later Like if you have another offer down the road, you may want to present to them But I would get them out of your autoresponder.

Could you pay for those contacts? And this last one Tracy Lutter would like to know if several affiliates purchase ads from the same company What are the chances that those affiliates will get the same list of leads Okay, so we don't buy lists of leads. Yeah, right never buy lists of leads ever It's it's a complete waste of money. What you're buying is traffic You're buying clicks that are going to your capture page. So when they opt in they are your lead.

They're not anyone else's lead With the technology that we have with claw to cloud or email service that everyone has with elites Unsubscribed don't affect you anymore. So they count as contacts but That's a database And the database shouldn't because if you're if that one lead is on a 15 list, they're not counted 15 times I've got a Weber. They're counted 15 times. They have to unsubscribe. I'm not sure clear on it.

Could that Like when I've gone through it I've had to literally take all my heart bounces am I unsubscribed and remove them from there because it would raise my contacts count Really and then you know, we're do I mean because we got people in here dealing with you know, that was 2000 And you know, they're doing was smaller. So they want to try to keep it budget minded. Well, you may as well remove them I mean, yeah, there's no benefit in keeping your unsubscribed leads in your list. Yeah. Yeah, but specifically for certain providers They are they're not going to be able to get a list of leads But specifically for certain providers they will physically bill you because the theory is they're keeping your metrics, right?

Because if they're unsubscribed then they know they unsubscribe. Hey, yeah But if you remove them that metric is then dissolved. Yep, but I guess the question would be for someone who's new what if someone Refuses to learn how to keep in track numbers. Would you tell them to pay traffic? That is a great question You've got to know your numbers, I don't care what business you're in it doesn't I mean any business It's going to be successful knows their numbers just because you're at home On the computer doesn't doesn't make that any different, you know A lot of people think it's kind of like when people get in a network marketing They kind of think well, you know, I can kind of do it when I want to do it and be a weekend warrior No, you've got you've got to be in your business every day.

That doesn't mean it's gonna take you all day or you know Tons of hours every day. We do have a business that you can leverage and Leverage systems like this to do a lot of the selling But you've got to know your numbers and it does once you learn your numbers and you know what to look for It doesn't take long. I mean you can literally check your we check our numbers Maybe a couple times a day and then just yeah, and it's just a one wheel I'm just glancing at them and looking to see make sure everything's still on track. That's that's pretty much it Yeah, the other thing I would say to you know about tracking is that let's say hypothetically you buy a thousand clicks from a solo Ad and a thousand clicks from the banner source and you get seven sales Which one of those sources are you going to continue to buy? Right, if you're not tracking, you don't know where the sales came from Maybe they came up from Facebook stuff you're posting and didn't even come from the paid traffic and you're wasting money Right, so you have to you have to track your metrics and it's not that typical difficult If you're intimidated by that process, I assure you that if you do it one time, you're gonna be like, oh wow This is really easy It might take you an hour to set it all up the first time because it's new and you're not really sure what to do But you can rewatch this video as many times as you need to and just follow those steps and you do it once then it's like Wow, that was really easy.

Now. I'm gonna run it from another traffic source I'll just go set up another track me link put in my pixel and boom. So Yep Any other questions? So I kind of understand the way pixels work But specifically like if you're using you if you're buying like solo ads or if you're buying clicks, right? How would you use that in the in the future?

So because to my understanding the pixel is more to like retarget Though there's two that there's there's different types of pixels. That's a retargeting pixel So that just that literally takes those people you can and it'll retarget it'll get your IP address or whatever It'll keep showing you ads because you visited say a web page or something. This is a tracking pixel This is a totally different pixel. So you don't you're just pretty much tracking the clicks. Yeah.

Yeah, it fires off That's the term it fires off every time somebody hits that page. So and it just shows in the in the tracking in the metrics All right, anybody else anything from chat This Is from Angela if you're targeting a specific niche outside of your general make money online Are there done for you traffic sources that we can tap into? Yes. Great question. Yes They're they're traffic There are traffic brokers.

You really just have to reach out to them and see what kind of lists they have I mean, they're like, yeah, they build lists for healthy nutrition. They build the list for personal development I mean just about anything you can think of insurance. Yeah, you just have to hunt You just really have to like do some research. Yeah, I'm down. So Yep All right.

Well, it looks like we're gonna finish two minutes early. So we good will Awesome. Awesome guy. Thank you guys for having us. Oh Yeah, 30 minutes.

Oh No, no, we're not gonna give you the sources on the video We it'll be it's for those that buy the VIP traffic product. We'll get a document We'll be providing it and putting it together into a document So you'll have both the banner ad traffic that we use as well as solo ad traffic source. Okay. Yep We're done. All right.

All right.