The Blog System Lawrence Tam Built On Two Hours A Day

You’ve got two hours most nights, maybe less, after the kids are down and the dishes are done, and every training you’ve ever sat through assumes you’ve got eight. Lawrence Tam built his whole business inside that exact gap, part time, while working full time as a mechanical engineer in a cubicle job he’d taken mostly because his dad told him to. He wasn’t the guy climbing the corporate ladder. He was the guy doing just enough not to get fired, using his lunch break and his downtime to write. By the time he took the stage at Lake Las Vegas, the system he’d built to survive on two hours a day, not the story of eventually quitting the cubicle, was the part actually worth stealing.

What’s actually holding your blog up?

Most new bloggers treat every post they publish as equally important, and Tam says that’s the first mistake. He calls the real ones your pillar posts, the handful holding up the whole structure the way a few load-bearing beams hold up a room full of walls. Not four. He works with about ten. And you don’t get to guess which ones they are, you check.

The tool is Google Analytics, sitting inside the back office under Behavior, then Site Content, then All Pages. That’s where you find your actual highest-traffic posts, not your gut feeling about which one you’re proudest of. And once you know them, Tam says, stop sharing your homepage link. The top-level domain is generic, it changes constantly, and it asks a stranger to dig through a header and a sidebar to find anything worth reading. Share the specific post instead, the exact URL, because that’s the one ranking for a specific search a specific person actually typed.

• Track which posts you personally poured the most into, the ones you’d defend regardless of traffic.
• Track which posts strangers actually share and comment on without being asked.
• Pull the real numbers from Analytics so the first two aren’t just a feeling.

Why give an old post a second life instead of writing a new one?

Tam ran an actual test on this instead of assuming. He had a post from December 19th, 2012, over two years old by the time he touched it again, about a designer purse of his wife’s that came with no warranty on it. His internal objection was the same one you’d have: everyone’s already seen this, my list has seen it, Facebook has seen it, resharing it is a waste. So he treated it like a case study instead of a guess. He skimmed the post, checked that the call to action still pointed to a live funnel, and spent five minutes in a free tool called Canva building a fresh featured image, since the post had never had one.

The week before he reshared it, that old post was pulling roughly 23 to 24 unique visitors over seven days. After he reposted it to Facebook with the new image attached, the same post pulled around 200 visitors in the next seven days. Same words. Same link. One new image and one decision to stop assuming the post was dead.

Don’t let your best content die or be lost.

The belief underneath that number is the actual teaching, not the number itself. You are not the center of the universe, and neither is your last blog post. The overwhelming majority of the people who could benefit from something you wrote two years ago never saw it the first time, and the tiny handful who did scrolled past it between a grocery run and a rerun. Treating your best work like aged wine instead of a bag of stale chips, cleaning it up, refreshing the image, and putting it back out, is worth more of your two hours than writing something brand new from scratch.

Why should the blog do the teaching, not you?

Tam brought a guy named Joe Chancellor on stage as a live example of the same principle applied to a team instead of a stranger. Joe found Tam through a blog post, not a phone call. And once Joe joined, Tam didn’t switch into personal coach mode, calling him, checking in, walking him through every question one on one. He recorded the training once, put it in a post, and made going through it the entry requirement for any more of his time.

As Lawrence Tam put it to the room, “I’m not your daddy. And I shouldn’t have to be.” That line lands harder once you notice what it isn’t. It isn’t cruelty. He still shows up, still answers real questions once someone’s actually done the reading. What he refuses to do is personally re-explain what he already explained once in writing, to ten people, individually, ten separate times. That refusal is the entire mechanism. A blog post written once can teach a team of any size without multiplying the hours you spend teaching it.

Put the three pieces together and the shape of the whole talk shows up. Find your real pillar posts with data instead of guessing. Bring the old ones back to life instead of always starting from zero. Then let the writing itself carry the training load your personal time used to carry. None of it requires more hours than the two you already have hidden somewhere in your day. It requires spending those two hours on the handful of things that actually compound instead of the daily grind of producing something new and forgettable.

The full session goes further than what’s above, including how Tam handled positioning questions so people comment on his blog instead of chasing him on Facebook, and the full story behind his own dream number and the night it arrived. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Let's bring up Mr. Lois Tapp. Yeah, baby. Y'all rocked it.

Y'all rocked it. Thank you, man. Right on, dude. Thank you.

Yeah! Thank you. Thank you. Give it up.

Can we get a little louder? A little louder? Y'all get up. Stretch.

Jump around. Stretch a little bit. We're in Vegas. You're not at work.

Go stretch a little bit. Stretch. Stretch. Yeah!

Yeah! Good job. One, two, three. Yeah!

All right, y'all can chill now. We're in Vegas. We are in Vegas. Yeah, yo.

Hey, guys, my name is Lawrence Tam, and I am a humble servant of you guys. You guys freaking rock. Y'all could be partying, watching games, hanging out at home, but you guys, this is the vision. The vision most of us have is that we build our business.

When I say we, I mean an entrepreneur. And you're going to consider yourself an entrepreneur when you consider yourself as a family. This is family. Look at this.

The majority of people I talk to, the average person I talk to, the people at home just don't get what we do. Right? Like, my engineering buddy still goes, you still do. You still do that?

I go, I think I do. So, you know, you can't please them all, and that's fine. And that's, you know, that's the way the world is. You don't market to everybody.

You market to the people who need your help. So, I got some slides. Let's get the slides coming up. So, if you have your manual notes, this will be kind of quick.

So just try to copy as much as you can, and we're going to just dig into how to be a better entrepreneur. So, if you have your manual notes, this will be kind of quick. So, just try to copy as much as you can, and we're going to just dig into how to be a better entrepreneur. Now, of course, Neil Patel dude killed it, and I'm so glad that Empower got Neil Patel.

So to put it in reference, if you're like — you know, if you're — who — any Denver Broncos fans? If John Elway steps up and starts talking, y'all listen, right? You know, or Peyton Manning steps up, you just listen. That guy is the crap.

He's the crap. He laid it down. He laid it down. I'm gonna take one thing just one thing that he talked about and really blow it up.

So stay with me Here's a journey if this would work or if you can follow along back backstage, you can help me go. There you go Oh, no. Oh, all right. So dr.

Steve the doctor in the house said what a blog is really a web blog I grabbed this from my my secret definition from my friend Google So generally what what Google says is what it is, right? So it's you know, it's a regularly updated Website or web page. That's what you got and it's generally run by like one person you You you me just one person It's so easy to run a business from a blog or even a personal interest blog or blogging on your passion Just one person, but as you see it says regularly updated If Neil Patel says if you blog Once and you think you're a blogger just delete it and stop blogging.

You're not a blogger All right, so you want to be able to blog and cars have a box. Well, why blog it increases sales It generates leads You can build a brand on it pretty cool domain, right? It's easy to do Easy to do Blogging can if you let it help you escape mentally Who daydreams at work anybody anybody daydream at work? Those of you still working who do we have that are in empower network, but have a full-time job.

Can I see your row of hands? Awesome because I was just like you I built my entire network mark mine my entire empower network business working at part-time as a mechanical engineer in a cubicle and yeah, I just did all of my documentation Yeah, I mean I'm there. I grew up just like I love this ball shit I just started principles and you just had a little drum incorporation and stunning What you do have to do? женщl You're perfect.

What is the dancer? Yeah, yeah, yeah from the bottom of your heart? Really? Yeah, yeah, you're perfect.

All right, you're perfect. How about me? So it just blew my mind that that was actually even possible So hopefully I can give you a framework for you guys who are doing part-time So that you can build around that one to two hours a day that you got that's it And then you full-timers just two three four ten X that all right. Oh Actually, I skip this so it also fights boredom because at work I mean so There's two types of workers.

I believe one who's like climbing the ladder like Rocky like yeah, I'm on top of the world That wasn't me. I Got an engineering job an engineering degree because I'm Asian and my dad said become an engineer Hey Okay, I got cousins who are engineers and uncles. I'll just be an engineer, but I mean it doesn't it doesn't make me tick I'd rather watch like cartoons and stuff, you know Right like my username. Does anyone know what my username is?

It's spoon, but where did that come from? The tick what the heck is the tick? It's a big muscular cartoon dude who runs off like like buildings and yells spoon How nerdy so like talking about like calculus and fluid dynamics? I only did it to get the grade because my dad paid for my education and if I didn't he would me right and then I got a job because I can't basically got a Feed myself.

I'm hungry. I gotta eat every day, you know But you got to fight the boredom somehow because if not the first person who will climb to the top the second person is me Do enough not to get fired Come on, come on, you know, you are surfing in a small little window checking sports scores But blogging can help you with that and it helps you learn new things and you can communicate on a very large scale David what talks about this a lot about well, I can do one presentation One presentation one presentation one presentation or do one presentation record it and let people watch it Systematizing using tools third-party tools you talked about yesterday.

We can leverage that with the blog Who got the heebie-jeebies with this anybody? Heebie-jeebies. Yeah, heebie-jeebies But I blogged in my downtime so it helped me escape mentally that I am NOT in a cage I mean, I accepted it. I'm here until I can get out But like the bear, but we had the story we were talking about the bear who didn't want to cross the line There's actually a door.

You're not stuck in this so you have hope you can actually build part-time two to three hours a day and so another speaker mentioned or We were talking with Michael Martin He was like if you're not doing something every single day, even if it's one hour How important is your business to you? Do you? eat every day do you sleep every day if you do those things because they're essential to life if you can't even spend one hour a day on your business you're not really having a business you're just kind of guy who kind of like does stuff and doesn't really you know pay attention maybe you lack focus or a why so I'm gonna help you be a better blogger by building a frame so here's the frame you can't have a million-dollar dream with a minimum wage work ethic can't do it can't do it so the engineer who was working just hard enough to not get fired once I became you know well I only have two hours a night to work I am the worst boss to myself you just gotta be like you taking time off to watch TV come on you just gotta be like you taking time off to watch TV come on and I'm not saying it's guilt and I'm not saying I don't splurge but if you're hungry you eat if you thirsty you drink if you got to breathe you got to breathe I wanted to get out of that cubicle bad main reason was I wanted my kids just like Rhonda to never step foot in a daycare I wanted my wife to be a legit stay-at-home mom not because she didn't have skills or didn't have education right right i crack on her at University of Texas we have a degree called the MRS degree anyone know what that is but she made more money than me as an accountant I'm like screw that you know I mean screw that if I'm gonna be the bread winner let me just focus on making some dang bread so I'm gonna bust it you got a crack the whip on yourself cuz you can't crack the whip on yourself and then crack it on someone else and their team I'm not gonna bust it you gotta crack the whip on yourself cuz you can't crack the whip on yourself and then crack it on someone else in your team team to expect them to work because you gotta you gotta lead you gotta lead by example so is your dream worth it all right all right if it is write it down you commit more things in memory if you write it down physically write it down write your dream down no but seriously write it down no no legitly every single person should write down what their their why is and if it's that crystal clear get it and once you get it email it to yourself text your spouse message your friend on Facebook I got a dream and I want you to hold me accountable to it because the dream is worth it you got to push because no matter what technical thing anyone will tell you we can tell you the exact steps you will not do it if your dream is not worth it you just got to get it and you got to go with it you got to get it and you got to just won't.

You just won't. So will you work for your dream? Will y'all work for your dream? Will you work for your dream?

Dang, let's get ready. Start and finish a 21-day blogging challenge. If you do not finish a 21-day blogging challenge, do you really want to make some money? Do you really want to make some money?

The question I ask any of my persons, like I do the whole David Wood thing, and David Wood's like, well, man, if they don't do the things you say, why waste time spending time with people who are wasting your time? They're not listening. Spend your time with those who are running. You physically spend time with those who are running.

An easy qualification, did you do your 21 days? Did you? Did you? All right.

So here you go. That was your warm-up. Because we said if it's one blog post, you're not really a blogger. Just delete it and stop blogging.

Just go get a job. Right? Okay. Now you finished 21 days of blogging.

Did you stop? But why? You finished. It says you're done.

Yeah. There's 30 days in a month. Yeah. Yeah.

And like my wife, like, you know, I'm affectionate with her. I'll kiss her all the time. And, you know, I'll kiss her today and I'll kiss her tomorrow and the day after. And it's not like I kissed you once.

We good. No. It's a building relationship. You got to.

Build on it. If it's important, you will invest time and you will build on it. So then before you start your second, take 10 minutes and do this. Let's talk pillar talk.

If you know what this is, don't shout it out. But pillar talk, not pillow talk, pillar talk. Like the big pillars, the things holding up, you know, roofs and walls and all this stuff. It holds up your blog.

Now what am I talking about? What is a pillar talk? But I want you to envision this so it'll make sense. How many walls are in here?

Generally, maybe four. Maybe you might partition. Maybe you have a, you know, support beam. But you generally have only a couple structures holding this entire roof over your head so you don't die.

Your blog's the same way. Because if you're blogging every single day, you might have like 900 blogs, maybe 100 after three months. But they're not all treated equal. Do y'all know that?

They're not. They're not treated equal. Your pillars are your best content. And not saying that there's four.

I like to focus on about 10. So then the question is, what are your 10 best blogs? Now obviously, if you don't have at least 10 blogs, you can't really fill that criteria. So as I said, I'm 21.

It's like an exercise. You know, you're like, you know, you're with the trainer and you're working out. You're all like unorthodox and stuff. But after a couple repetitions, you're like, yeah, I get it.

I know what's going to happen. I know what that does. So before your second one, we need to find the main pieces of your blog that you're proud of it. People love it.

They're popular posts. Now how do you know this? Man, you know. Number one, the one you really poured your heart on.

Number one, internally, that's your favorite. Regardless of what anyone says, you love it. You know that's the one. Second one, people just dang love it.

People are sharing it. They're commenting on it. It goes viral, semi-viral. Okay, people must like this content.

Popular posts, same thing. So how do you find these posts? How do you find the posts that you internally don't really know, don't guess? Let's get a little technical, all right?

Y'all ready? It's called Google Analytics. Now Neil Patel talked about this. And you know what?

Yes, Kalatu can. It can. You install your own WordPress. It does not do this out of the box.

And this is a fantastic built-in service that once you just put in one little snip of code, you're running. So if you're like an agency or if you're an SEO client or if you're generating clients for businesses, this is all already in there. Guys, you can be a consultant with the Kalatu blog. Seriously.

Now here's where you find it. So you go into your back office. It looks kind of like this. It might move around, but it's generally Google Analytics in your Kalatu blog.

Now when I say install Google Analytics, what I mean is pair it together. Kalatu blog is its one own thing. And then you're going to have another thing, which is Google Analytics, which will track your analytics. Analytics being what are the measurable things that you can actually measure.

Like example, how wide is this whiteboard? How wide is it? From 1 to 10? It's like 4, 9, 10, 3.

That's not exactly scientific, is it? Right? But if you have five visitors come to your blog yesterday and someone asks you how many visitors did you get, you're not going to say, I don't know, or maybe a little or maybe a lot. No, he said five.

You know the exact data. So you can be sure to put these data in your inbox and you know. This is kind of a powerful tool to do this, to increase what you have today so the next day you can continue building on what is working. Okay?

So, tracking what on your blog is popular. Y'all ready? Find out your highest traffic blog post. Your post.

The exact post. Now, I'm going to focus on this. You shouldn't be sending your main domain link, which is like a like buildingabrandonline.com slash your username, stop sharing the top, unless it's on a business card. You never really wanna share the top level domain, the main website that has maybe your pretty header, 10 of your most common blog posts, and your side widgets.

Don't send that out. Why? It's always changing, it's nonspecific. You need to be sending the specific post, the specific post, the exact 2,000 word blog post, or the exact one blog post you had in the 21 day challenge.

That's the link that is more important. And guess what? Each one is unique. Each one, because every time you write a new blog post, it's a brand new link to share, it's a brand new link to share, it's a brand new link to share.

So do not share your top level, or if you have a hosted domain or a mass domain, don't share that. You're not gonna win on that. You wanna share, what Neil was talking about, long tail keywords. So you're sharing the exact post, the exact post.

So in Google Analytics, this is where you find it. It's under behavior. I just write it down, Google Analytics. Once you have it linked up, there's one little, if you need help with that, I'm sure the FAQ will add to it, or just Google it on YouTube.

How do you get your Google Analytics number? You do it in like two minutes, right? And once you're in that Google Analytics, dashboard, you wanna look under behavior, site content, all pages. And then from there, when I say all pages, I'm not worried about the top level.

I'm worried about the individual posts you are posting, the individual ones. Focus on those. Those are the ones that'll make you money. He said, Neil Patel said what, 90% of his traffic comes from long tail.

What that means is, it's not 90% type in quicksprout.com, or 90% doesn't go to buildownerbrand.com. No, it's our blog posts. We are individual links inside of a bigger house, an authority blog. That's what we're purchasing.

It helps everybody. Don't share the top level. Share the actual links, the actual posts. So, as you continue blogging, keep your eye on the best.

Like you should just know them. This is your bread and butter. You just know it. It's like your favorite channel on your DVR.

You just bam, bam. I know what that is. You know, on your radio, on your car, you're hitting number five. You know exactly that radio station.

Because the top 10 is the top 10. It's not that many to track. Top 10. Sometimes you'll get new ones that pop up, right?

It happens. Then you go, oh, I got me a new top 10. So then you alert yourself, what did I do on that blog post? That made it replace the previous top 10.

What was it? Was it a different traffic source? A different style of traffic? Different social media you used?

A different keyword? Maybe it was a longer post. Maybe you spent more time on it and you just put more heart and soul into it. Figure what that is.

Because once you figure what it is, you can continue doing it. Find out what's working and start to duplicate that. Even if old and stale. Even if old and stale.

Even if old and stale. Clean it up and reuse. Clean it up and reuse. This isn't like an old bag of potato chips that's expired and you chunk it.

This is like aged wine, right? It gets older over time. It tastes better. It gets more expensive.

Google loves this. They love these aged domains. They love these aged blog posts. Blog posts that are like two years old.

But I would say spice it up. Add some current data to it. Add some current data to it. Update it a little bit.

Freshen it up. Don't let your best content die or be lost. Don't let your best content die or be lost. It's your best.

It's your best. Got to put your best foot forward. And all I'm asking is have a good understanding of what your personal top 10 posts are. Because you don't want to be digging in lost and found.

You're not, that's, I mean, come on. I mean, it's your business. Just, just, just make it happen. You don't want to make it happen.

So I have a case study for here. I love case studies. Case studies to me means someone physically did it before me. What were the results?

Hey, does that taste good? No, I'm not going to eat that then. Y'all get it? Figure that out.

And so when you don't have something that you can compare to, then you have to do it. You're the Guinea pig. So you build your own case studies and people eat this up. So you build your own case studies and people eat this up.

Especially in our space of information marketing, network marketing, recruiting, entrepreneurship, people love case studies. So if you're not tracking where you are, where you're coming from and what's actually working, you have no case study. You're just kind of just guessing. Don't guess.

So here's the Louie. So December 19th, 2012, this blog post is long gone. Like over two years old. And the initial assumption is that I made it.

And everyone, I'm assuming would make too, would be like, dude, everyone I know has probably seen it. My list has probably seen it. Facebook's probably seen it. All my LinkedIn friends probably seen it.

I'm going to just bury it, right? So this one, I put a lot of effort into, but it's not getting a lot of traffic. So I go, let me do a case study. I liked it.

It wouldn't have a lot of traffic, but it met my criteria. I liked this blog post. I want to share it again. What would happen?

But the internal message I had in my mind, the dialogue, was, but everyone's seen it. They won't click it. That's what I thought, right? Case study.

I resubmitted it just to Facebook, right? Almost two years over, over two years. And before I did that, like I said, I got freshened up. I skimmed it, kind of looked at it, checked the call to action.

Cause you know, with that call to action, what goes to a different funnel. Let's make it current, straighten it out a little bit, iron it a little bit, updated the feature image. In our back office of Kulatu, there on the right side, depending on what kind of theme you have, there's a feature called featured image. I think sometimes it's either on the right or sometimes it's down below the actual post.

So just look for it. It's called featured image. I never used this for a while, but then social media started picking it up. I'm like, oh crap.

This is by far the most important thing. If you want to share this on Facebook or Twitter, not so much Twitter, but let's just focus on this. Let's just focus on this. Let's just focus on Facebook.

This is by far the biggest reason why someone would click and go and read your blog post. So a lot of people don't really know this. So they'll blog their blog posts, have images inside the post and then share it on Facebook. And y'all notice like the images is like, it kind of like picks one or it's kind of real small, right?

I suggest you get a sizable one and we can go over that, but get a good size image just for Facebook, update it, hit save, and this is kind of what I did. So I took a photo that wasn't there before. I was like, ah, let me freshen up. I took a photo and I just put a bubble over my face.

It just looks weird, right? It kind of stands out. So if someone's scrolling their newsfeed, like what the heck, babe, I would like a Louis Vuitton purse click for my response. But see, this is my Facebook profile.

So they probably know what I look like. But then they're seeing this Asian chick. Maybe they don't know who my wife is. Cause I don't, you know, I don't really showcase her too much.

I'm like, what the heck is that? It's intriguing. They might've read my blog post, maybe not. But the image is like the biggest thing.

Spend five minutes on a website, free tool called Canva. Canva.com, free. Y'all like free, right? It's completely free.

Take an image in there, inside of Canva. You can actually pick one that says for Facebook to like post. Like it's, they know the exact size you need for a featured image. Take that one.

And then just put your image in there. And all I did was put like a speech bubble, something simple, test it out, right? Here's what happened. So it might be hard to see.

I'll read it out. From the time I shared it, I looked at the analytics from before, seven day period before, I was getting like, you know, 24, 23 unique visitors. I mean, it's not a lot, right? So that's like three people a day, right?

So it's not clearly in my top 10 in traffic, but I love this post. I think it's hilarious, right? People buying Louis Vuitton purses, that it's not even leather. So I just think it's funny.

As an engineer, I'm like, what's your warranty? And they're like, what warranty? I'm like, who pays $2,000 for a purse if there's no warranty on it? Ridiculous.

But I'm still married, so I bought it anyways. So, but all I did was on Facebook, it increased 700. 100% of the standard data that was expected, if it would not have boosted it, it would have been a normal 24, 23 views that seven days. Instead, 200 people in a seven day period physically saw this.

Like there's views being pumped out on old content. How much time would you save getting more views to your content without having to create more? I'm repurposing. I'm reusing.

It's like those pair of jeans, right? They're ripped. Patch it up. You love it.

Use it. This will save you part-timers so much dang time. Because you'll build it. You'll build a foundation.

You'll have maybe 50 blog posts minimum, as Neil said, at least 50, maybe around 100. There's gonna be 10 of them that just stick the freak out. And those do this, not just once, you need to be doing like watching Friends on the syndicated television. You're just doing it like every week, every month, depending on how it comes.

And if people keep reading it, keep sharing it, keep using it. Because look, I felt this way. You probably felt this way. You are not the dang center of the universe.

No one physically knows everything you're doing. The entire billions of people on Facebook go, pfft. I shared that last week. I've seen it.

Bull crap. They did not see it. They probably, you know, like in grocery stores, surfing on their mobile phone, they skipped it. They're like watching TV, bored, surfing, and then, oh, baby hit the enter key or space bar and they skipped it.

You have this opportunity to engage with people. And like Facebook is a free medium. Continue to share this content that is you. You spent so much time on it, just a little bit more time to freshen it up.

And continue to give it out. Email it out, Twitter it out, whatever your process is. You are not the center of the universe. Everyone doesn't know what you are up to and what you're providing.

So they're not gonna be, oh, you shared this last week. Those people will probably ignore it. That's it. So find your best content, high traffic content.

These are your pillar posts. These are the things that will hold up your post, your blog. This will solidify your traffic. Because everything else will be long tail keywords posts.

Long tail keyword posts are just weird long strings that people are typing. Like on Google, they're typing, you know, what is Neil Patel doing today? Like a really like obscure, like he didn't blog about that, but they found it because he's got so much text on his blog, you're just gonna get random finds. That's fine.

That is fine. But the stuff that you spent like 10 hours doing, why would you just like? Just like put it in the shoebox and put it under your bed. Showcase that bad boy.

Showcase it. Get it out there. Reuse, repurpose, keep it alive. So how do you reuse it?

Simple one would be just send it again to Facebook, Twitter, whatever. I would ideally for Facebook for sure, get that featured image back in there. Because when I was blogging, I didn't have a featured image. So it would be like some image I posted or something that, you know.

It at the time didn't fill the entire space on Facebook. Like that's advertising. Put it this way, on Facebook, how does Facebook make money if we all signed up for free? Does anyone know?

Who's that? Are you guys advertising? Maybe a little. But did y'all make them the billion-dollar company that they are just in this room?

No, y'all probably paid them maybe a million dollars. That's chump change, right? But how does advertising work? Advertising works by advertising space is one, banner space.

So you'll see those ads on the side, right? And they're like real small. And sometimes you'll see a big ad for some company and you'll look at it. Why would you not maximize that advertising space on your own profile or page?

The big old image will increase your click-throughs through the roof. Play with the call to actions. Play with the words. And I'm not even saying use paid traffic for it.

You've already spent time building a friends list. You've already spent time building a Facebook page. That featured image will increase your click-throughs exponentially. If you've never done it, it will be exponentially shared.

Because that's the first thing people will see, a colorful image, and then they'll read your ad copy. Work on the image. Just five minutes. Cool thing is you can change it out next time you update it.

Say you have some new cool information you found from inc.com or entrepreneur. Change the thing. Say, did you know? And then have you just kind of like have the goofy look and you have a did you know, blah, blah, blah.

You can continue doing that and just shove it up there. That's the same piece of content you'll keep putting out there. But at the meantime, you're still probably building new content. Cool.

Use the same content as much as you can. You will save so much time. And then you're going to find the ones that are just gangster. You'll find one that's like, dang, everyone seems to love this.

You don't know it when someone you don't even know mentions on Facebook, man, that blog post, that thing you XYZ wrote about, fantastic. Take that blog post, stick in your autoresponder so every single person who opts into your list reads it. It's been proven. It's been proven people love it.

If they keep telling you they love it, give it to every single person as you can through an autoresponder or maybe use it as when people ask you questions, use it as a reference post. Like I have a list of like links that I always use and when someone asks me, Lawrence, what do you do? I don't go, I do this, I do that. I go, hey, check this link out.

It goes to a blog post. It's not threatening, it's not a sales page, it's not even an opt-in page. It's very nonchalant, here's what I do, check this out. Or if you need some information about that tool, here's what it is.

You're driving manual people to a blog post that you're just going to keep pumping it. Now, here's a gangster way to increase your comments. Would you like to know how that works? Yeah?

Okay. Check this out. It's called positioning. And Neil does it very well.

I position, they have a question, right? And let's say I have a blog post that answers that question. But let's say it doesn't answer all of it. There's like, you know, you can't read someone's mind in the future because I don't know what you're going to think 10 months from now, right?

So you give them this blog post. But you go, before you do that, you're going to give them a question. Before I answer your question, this will help you. But before I answer your question, read this blog post.

It will answer probably the majority of your questions. But if you have another question for me, you need to comment on that blog post. If not, sorry, I can't talk to you. Because you're not physically giving you the stuff I'm giving you.

I gave you the answer and you didn't give me five minutes to read my headlines and my headers. You didn't even give me five minutes. I'm not going to give you five minutes. Why?

Because you are ignoring the information at hand. So don't let these leechers, you know the leechers are out there. They will leech you on Facebook for information, for more information, for more information. So you get like this rolling FAQ kind of thing or these different type of topics.

Blog it once. Share the link. Get that same question, share it out. Oh, you got a question?

Share it out. Oh, another question. Well, why don't you go and comment there so I can respond it on that forum. You're keeping them off of Facebook.

You're keeping them off of Facebook. Why do you want to keep them off of Facebook in what we call our house, our blog? Because you can make some money. You can make some money.

Because if you're on Facebook, Facebook is like, bro, where's my cut? Bro, bro, you signed up for free on Facebook. Where is my commission? You come to a Kalati blog.

You make some sales. You can sell whatever you want. Y'all get that? Y'all can sell whatever.

Well, not everything. But within professional means. Right? I know we're in Vegas.

You got some dirty minds. Within professional means. But you can sell whatever you want. I sold a bunch of cat water fountains.

Anyone have a cat? All right. If you researched it, I might have been there. Because I just like, let me just play with this.

Right? So if people have this question, so even your friends, if they ask you the same dumb questions, write a blog post, answers it, and then just update it every once in a while. That thing will get so many comments. Focus on those.

Because that comment thread gets indexed by Google. And you get more search traffic. So don't just go, thanks for coming to my blog. They go to your blog.

They read it. They comment. Maybe like a sentence or a paragraph. They're really intrigued.

Don't go and reply to them and go, cool. That's like. And you're walking away. No.

You kill them with kindness. Like Neil Patel said, aw, thank you for my blog. I appreciate you for coming here. Awesome comment.

Let me expand on that if it didn't make sense. Because what you just did was you just made your blog post longer. You made it longer. Every time you add content, you change the content on your blog post, we magically on the Klaatu forum tell the Google bots, the robots, the Google gods, hey, we're different.

Come on and send some more people. We're new. We're making it new every time you're engaging with your content on your blog. Take them off of Facebook.

Get them on your blogs. Take them off of Facebook. Send them to places where you can engage them. Take them to Skype.

Do a direct message. Because you can sell on those medians. Facebook, there's a wall. They want to get paid for all the crazy cat videos you send on there.

That's a lot of bandwidth. They got to pay for all that stuff. So you take them off. Blog is the first step.

Second step, email. Fantastic way to start selling, through email. So build it into your broadcast. And you know what?

You can actually build mini posts. Say you have this blog post that's like 3,000 words long, blah, blah, blah. If you don't want to update it, you can write it on your blog. It's like another blog post.

Like part of the 21-day challenge. Maybe 500 words. It's real small. But what you're doing is you're supporting the big post by writing about it and you link to it.

You go, hey, check this out. Back in 2012, I talked about my wife buying a Louis Vuitton. But now she's buying this like other purse that's like 10 times the cost. And so let me write about that.

But if you want to read the original one, it's blah, blah, blah, with the keyword in there, blah, blah, blah, long tail. Sending it back. It's my blog post talking to each other. It's linking.

Why do we call it the World Wide Web? Webs are visualized as something that's intertwined, connected, mismatched, you know, just a mash of, it's a web. It's not a straight line. It's not like you get from point A to point B.

There is no point A to point B. Your blog should be the same way. It should be referencing each other and referencing external people. And at the same time using what Neil taught you today.

This is the foundation of when your blog in Google's eyes is relevant. That's when you're relevant. Guys, you got to be dreaming big. You want to blog daily.

And you want to promote the best. You want to promote the best. A really good forum to use the blog is for edification. Shout out team members.

Maybe something new projects that you're launching. Like the new funnel. Talking about the funnel. Right?

But I wouldn't write 21 days on the funnel. No one knows what the freaking Y funnel is. Don't write about it. Talk about problems it solves.

Conversions. Leads. Traffic. You know, the first gamified funnel.

Are you looking for one? Are you trying to build one? You can do all of that. But the blog, if you're not blogging.

If you're not blogging on it. You're setting a bad example for your team. And that primarily is where all my signups came from. Just from blogs.

Just from blogs. You can use your blogs to teach your customers and team members without you teaching each individual person. If you have ten people on your team and you're telling the same training individually ten times, you just wasted a lot of time. Instead, teach it once on a blog post and then give it to your team members.

Here, watch this, read this, do it. Watch this, read this, do it. Watch this, read this, do it. Implement.

All right? I got a guy in here, Joe Chance. So this is an example. If you can get a mic.

This is an example of the David Wood effect. Right? So David Wood is my direct sponsor. And I'm not a person who is like, Dave, you got to call me.

Dave, you got to call me. No. I'm working. I'm busy.

All right? Now Joe, you got a mic up here? Now Joe found me on the internet using blogs and stuff like that. But instead of me calling him, telling him the best tips, the best tricks, telling him, you know, you need to do X, Y, Z.

Like I'm not personalizing that, Joe, you need to do this. I do it once. And I go, if you're not going to take the time and go through that training that I customized for you, I can't teach you anymore. The Sifu, if he was up here and goes, strike like this, and you're like doing this stuff.

He's like, no, do it like this. And you're doing this stuff. He's going to be like, I can't teach you. I'm off.

You're wasting my time. Very lovingly. But when you're ready to come back, maybe you're building something else. Fine.

Fantastic. That's fine. But that blog post is still there. It's a criteria to earn your time.

You cannot get more time, especially you part-timers. You cannot get more time. Now, Joe, prime example, I didn't coddle you. I don't call you like, hey, man, you know, I love you, dude.

Can you just work harder? You know what I mean? No. But like, do you want to tell your name, where you're from?

Hey, everybody, I'm Joe Chancellor. I'm from Massachusetts. Massachusetts? He just had like a nonchalant week last week.

How much income disclaimer results are not typical. Just shy of 10,000 last week and I think the week before about 8,000. So I'm consistently hitting now. But I'm not all up in this grill like, Joe, Joe, you working?

Joe, Joe, you working? Joe, why are you watching TV, Joe? Joe, stop playing those games, Joe. Joe, Joe, why are you doing that, Joe?

Joe. No, I do a hangout. I record it. If you ask questions, he goes, Lawrence, how do you get traffic from that thing you're doing?

I did a blog post on it. It's internal to the team. Read it. Go through.

If you have questions, comment on that thing. It's internal. Go through it. If you have questions, I'm here for you.

If you don't go through it, stop asking me questions. It's very simple. It's very blunt. It's very direct.

I'm not your daddy. And I shouldn't have to be. Stop being a daddy to 50 people on your team, man. I talked to Toby Black about this.

We've been talking about this. What really helps our teams explode? Having Joe with the 10K. Like, what is it?

You get out of their dang way. Just get out of their dang way. Build other teams and just be there when you need help, man. And I appreciate you, brother.

I appreciate you. This dude, he's not all about, oh, but why would I share that? Or, you know, I don't want people to know, you know, I'm sponsored by Lawrence. They might take my traffic.

He knows by association that when he does well, I edify the crap out of you. Just because I love you. I don't call you. I don't pat you on the butt.

You know what I mean? You know what I mean? But if you need it, I'll do it. Because you asked for it.

You know what I mean? If you asked for it, I'll do it. Because he's made me a lot of money. Right?

But I don't coddle him. You're physically like keeping him down. Use the technology. Remove yourself from the system.

Stop picking up the phone and pick up a paycheck, man. Okay? You know what I mean? Now, I'm not saying don't call him.

I did initially call you. Because I just wanted to know what you're about. What you're doing. How can I help you?

I'm receptive. So you know I'm there for you. But if you're not working, I can't spend time here. I got other teams, other people who are working harder to spend time with.

When you do that, that's when you can go on vacations and your teams are growing. That's when you can go watch a movie and homeboy throws me like a master sail. I'm like, dude, high five, man. Awesome.

And that's cool. And you have these pockets. But you got to have the ability to use technology as a blog post externally and internally. Just use it.

Just use it. Brother, I appreciate you, man. Thank you, Lawrence. I appreciate you, man.

And that's just one example. That's just one example. And does he do exactly what I market? No.

Why? There's a jillion ways to market. But I grill on him. The blog is going to be the biggest way.

You're going to have the biggest scalable business because it does the selling for you. How do I mean? You write the blog post. Send it to the funnel.

Get paid. Write the blog post. Click it to the funnel. Get paid.

Am I on the phone trying to close somebody? Yo, yo, yo. It's $25. Yo.

Yo, it's $25. Why would you degrade yourself like that? Don't do that. You're worth way more than that.

So on your piece of paper, write down what, if you're still working, write down what you're making per hour or per year. And if you're full timers, write down what you were working, like what you were making before. You know, before you became full time as an internet marketer. Before.

So this is the before. Right? So you got this number. So say it's like, you know, I used to work like at the mall.

I was making like $10 an hour. Right? Or, you know, I was an engineer. I was making like $80,000 a year.

References, everyone has their own reference point. Okay? Now, draw a line on the right. Draw a line on the right to signify time.

So like now, in the future, like tomorrow, like today, right now, what do you want to be worth? Like what do you want to be worth? What do you feel like you deserve to be paid? What is it that you need to achieve your dream lifestyle?

What is that specific number? Everyone's different. My number was $12,000 a month. If I make $12,000 a month, I have the option of never becoming an engineer ever again.

That was it. If I make $12,000 a month, I will never be an engineer again. Happened in 2012. I got laid off.

Guess what? I am, yes, I have a degree in engineering. Yes, I have a decade of engineering. But I'm just a full time engineer.

I'm just a full time dad. I work my business part time. That's what you have here. You have the ability to use tools.

Dave Wood to sell for you. Mars to give you this funnel. You have this team, this technology. You got to use it.

Because think about it. The money you want to make, it's going to be very hard if you did it every single time. If you had to close. If you had to tell your team member.

If your income is directly tied to you and your time, you will notice it's going to be very hard to get to that income level that you truly desire to hit your why. Then what you do is you think outside the box. You come to events. You ask the questions that need to be answered.

How do I call my leads? How do I write more blog posts? How do I have multiple blogs? It's the questions that then lead you to the answer of what you desire.

Once you get that, that freedom, man. So here's what I'm going to do. Visualize this. Okay.

Everyone has a dance move. It's funky. It's hilarious. No one sees it.

But when you get paid, think of your dance move. All right. So I might not physically do it. But like.

When I made $70,000 in it. I'm going to show you. So when I made $70,000 in Empower in a single night, Dave was like, bro, you know what you made today? I'm like, what?

Like five? You made $71,000 in Empower today. I looked at it. I was like, yeah!

Dave! Jess, Jess, Jess, Jess, Jess. I just made more in one day than entire freaking year. An entire year.

An entire year. You compress. You compress time. So here's what you want to do.

You have a dance when you get like that $3,000 commission. You're like, yes, yes, yes, yes. And then you get that dance when you're like, 1,000 traffic clicks today, huh? Interesting.

Ooh. Ooh. Everything is measurable if you can measure it. Give it something happy.

It doesn't have to be about commissions. It could be about I got freaking 100 shares in this Facebook post. Dang. Yes.

Start dancing. It's measurable. Measure your business like a business. Grow it like you mean it, man.

You're going to have a great 2015. Thanks. Thank you. One, two, three.

I got the pleasure to introduce in this dude. He draws an M5. So I really like this guy because of that. No, I'm kidding.

This dude, we had a dinner. And in this dinner, that's when the first thing that comes to mind when you think about this guy, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, he's like, a dinner. And in this dinner, that's when the that's when I knew I would like this guy. Because he likes to eat, I'm like, bro, you know, like, let me bump you.

You know? So this dude is so down to earth. He's all about how can I serve you. It comes leadership from the top.

This man, this visionary. This man who has a rapper of his mind. name. His name is J-Kron.

Let him come back out. J-Kron! Thank you very much. A rapper name.

I love you, dude. Ladies and gentlemen, Lawrence Tam. How y'all doing this evening? You guys ready for what's next?

I think you know that there's somebody back there who has been doing Kung Fu that is very excited to come out and see you. So let's make sure you're paying attention. One, two, three. All right.

All right. So first and foremost, I have a surprise for you after Dave Wood. It's an opportunity for everyone in here to help out one of our top affiliates that right now needs our help. And I'm going to be sharing that with you right after Dave closes out our evening.

So all of you are going to wait until I come back out here. And even if Dave forgets to invite me back out here, you're all going to wait because you know I'm coming back, right? All righty. So with that, let's give it up and bring out Kung Fu Master, Mr.

Dave Wood.