The Headline Test That Tripled Neil Patel’s Traffic and Converted Nobody

You hit publish on a post you actually worked hard on, refresh the stats an hour later, and watch the visitor count sit at eleven. Neil Patel opened his Lake Las Vegas session by admitting he used to do the same thing marketers do by accident every day: blog about whatever crossed his mind, right down to a bowl of chicken noodle soup he’d eaten for lunch. None of it ever turned into a customer. Then he laid out the exact mechanics behind blogs he’d grown into the hundreds of thousands of monthly visitors, including a brand new one he’d started roughly ninety days before walking on that stage that was already pulling 28,000 visitors a month. Not theory. A checklist.

Who exactly is your blog written for?

Patel’s first question wasn’t about traffic tactics at all. It was about the reader. He calls it selling to zebras: figure out which herd you’re actually part of before you open a word document. His own audience is marketers, so a post arguing that neurosurgeons should quit medicine to chase online income would be a waste of a perfectly good afternoon, no matter how well written it turned out. Once he knew his herd was marketers, he went looking for where that herd actually gathers instead of guessing. He found them on Twitter, and instead of running paid ads, he just showed up. He answered questions in public. He jumped into other people’s complaints and quietly demonstrated value instead of arguing. That single habit, repeated for months, built a following in the hundreds of thousands without spending a cent on promotion. Useful. But he was clear that it wasn’t even his best channel. Blogging was.

What actually has to happen before a stranger reads past your headline?

Here’s the number that should sting a little. Write a genuinely strong headline and roughly eight out of ten people who see it will read it. Out of that same group, only two out of ten will go on to read the post itself. Somewhere between the headline and the first paragraph, most of the audience you worked to earn quietly leaves. Patel’s fix isn’t mysterious, it’s mechanical, and he laid it out piece by piece.

• Use numbers, and lean odd over even. Eleven beats ten. Twenty-one beats twenty. A slightly strange number reads as more specific, and specific reads as more true.
• Work a negative word into the headline where it fits honestly. A relentlessly upbeat promise reads as marketing. A flaw, a mistake, a loss, reads as a real story.
• Keep it under sixty-five characters. Past that length, Google truncates the headline in search results with a trailing ellipsis, and a chopped-off headline doesn’t get clicked.
• Aim for six words or fewer where you can. He cited research from BuzzSumo scanning well over a hundred million headlines that found shorter ones consistently outperforming longer ones.
• Make the headline match the content, every time. He tested a deliberately misleading headline once purely to see what would happen to traffic. It worked, the post pulled far more visitors than his usual pieces. But readers who landed on it stuck around for about ten seconds on average, against a normal readership time closer to two minutes, and the post converted nobody. Traffic that arrives lied to leaves the second it notices.

What makes someone actually finish reading once they’ve clicked?

This is where most blogs quietly fail even with a decent headline attached. Patel’s answer starts with something almost embarrassingly simple: write like you’re talking to one person. Use “you” and “I” instead of the detached, lecture-hall tone he says put him to sleep through most of college. Break paragraphs at three to five lines, never much more. Use actual headings between sections, not just for readability but because search engines weight the larger text of a heading more heavily than body copy. And write long. He pointed to research showing that the average post ranking on page one of Google runs somewhere north of two thousand words, and he holds his own writing to that same bar.

So the resourceful posts, the ones that educate, that teach, that gives away the farm, are the posts that tend to get the most traffic, helps you build the most loyalty.

He also pointed out something worth sitting with: most readers scroll to the bottom of a post before they read a single line at the top, just to decide whether it’s worth their time. A real conclusion isn’t a formality. It’s the thing a large share of your audience reads first.

What do you actually do in the days after you hit publish?

The teaching didn’t stop at the page itself. Patel treats the comment section as part of the mechanism, not an afterthought. End posts with a question, and italicize it, since a plain statement reads as a demand while an italicized question reads as an invitation. Answer every comment that comes in, and answer even the hostile ones with genuine warmth instead of defensiveness or a deleted comment. As he put it, “kill them with kindness,” because an argument in public just multiplies, while a gracious response to criticism tends to turn a critic into a reader again. He also treats timing as a variable worth testing rather than an afterthought: Monday around 11am Eastern for a US audience, early morning for email so a message sits near the top of an inbox, and midweek or weekend around noon and again around 6pm Eastern for social pushes. None of it replaces good writing. All of it decides whether the good writing gets seen.

The one trick he gave away that’s easy to miss: once you notice an old post ranking for a keyword, don’t leave it alone. Search that phrase, scroll to the related searches Google shows at the bottom of the results, and work a few of those related phrases naturally into the existing post. The same page can end up ranking for several more searches than the one it started with, without writing a single new article.

The full session goes further than what’s above, including his breakdown of infographics as a traffic and link-building channel and the full Q&A where he named specific keyword research tools. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Ladies and gentlemen of Empower Network, I give you Neil Patel. Thank you. Thank you guys all for coming. Thank you guys all for being here.

So today, I'm not only going to share how I grew one of my company blogs to over 800,000 visitors a month. My personal blog is hitting 700,000. I have another one hitting around 300. But I'm going to teach you guys how to do the same.

Are you guys ready? As long as you follow these steps, you will get more traffic. It does require some work, but I've tested all these methods, and I'm actually on my fifth blog, right? I started my fifth blog roughly 90 days ago, and I'm actually blogging on it on Monday.

It's already at 28,000 visitors a month. So let's get started. Here's my Twitter handle, hashtag, don't use Kissmetrics, use Empower Network. Unless there's a different hashtag here.

So I've been doing this for a long time. I've been doing business for 10 years. Over the 10 years, I've figured out what works, what doesn't, and more importantly, what's replicatable. I made a ton of mistakes, and I'm going to show you guys what to do and what mistakes to avoid.

Each of my businesses actually grew through one channel. Can you guess what that channel is? That's right, blogging. Every time I blogged, I not only got more traffic, but I also generated customers.

See, blogging is one of those things a lot of people are like, you know what, I'm going to go blog about food, or I'm going to go blog about this. I'm going to take some pictures and put it up. If it doesn't convert into customers, who gives a crap? There's no point.

I can go take pictures of the soup I'm going to eat during lunch. May look good. I can be like, hmm, chicken noodle soup, salty. Are you going to convert into a customer?

If you do, that's fine. That's awesome, but from my experience, no one converts into customers when you're talking about that kind of stuff. So before we get started, there's this quote that I love. It's by a guy named Rand Fishkin.

There's no black magic to successfully attracting customers on the web. Right? One of their biggest channels for generating new customers is actually blogging. They actually posted their revenue for 2013.

They will soon probably for 2014. They do it every year. Guess how much revenue they're making per year because of their blog. What do you think?

Million bucks? Five million? 10? 30 million bucks a year.

I think their blog is at what? Few million visitors a month now? Not too bad. So I'm going to show you three things.

One, who are your customers? Two, where do they hang out? And three, how should you engage with them? And I'll also sprinkle some stories, right?

I'll talk about that. Tests I did with the clothes, the Ferrari experiment, and a few other things. So one, who are your customers? Two, where do they hang out?

If you don't know where your customers hang out, what are you blogging for? You're going to be blogging and you're going to be reaching the wrong person. The wrong person is not going to sign up. And how do you engage with them?

So let's get started. Here's what we did for our business. Our business targets marketers, right? I'm a marketer.

Jeremy Shoemaker is a marketer. Sean Ellis is a marketer. A lot of you guys are marketers. If you know your target audience, you can then figure out what content to create that resonates with them, right?

I like calling it selling to zebras. Look at me. I'm a zebra. If you don't see it, you're blind.

Trust me. Your customers, your followers, your people, the ones you want to reach, they're zebras. But there's different kinds of zebras. Some may be marketers, some may be doctors, some may be lawyers, whatever it may be.

You got to figure out what your target audience is. Once you figure that out, that's who you want to target. Now, a good example of this, if I'm targeting marketers, do you think I should be blogging on why doctors should be quitting their job, you know, and not doing neurosurgery and becoming a marketer? What do you think?

Exactly. Why is that? Exactly. It's a waste of time.

When I could be targeting people who already are marketers looking for more traffic, or I could be targeting people who, hey, are just looking to start up an online business and looking to make some money. I can teach you about marketing and different ways to do it. And what do you know? They're sitting at home and jobless.

That's perfect, right? Because if I can actually show them the steps to take and actually walk them through and hold their hand through it, they're not only going to be successful, but I too am going to make money at the same time. So with my business, we found out that a lot of marketers hang out on Twitter, right? So we started engaging.

People would tweet, we would be there to respond. People had questions, we would be there to help them out. People had complaints about someone else, we'd be there to actually show them how we provide value. We never talk crap on other people, but we showed them how we could provide value.

And it worked really well. It worked really well. From 24,000 tweets, we had over 203,000 followers. We spent zero dollars on the marketing, right?

Twitter itself drives 1,000 to 2,000 visitors a day back to our website. Not a bad channel. And it has made us over a million bucks on a yearly basis. Now you think that's a good channel?

I don't think it's that great. Blogging, on the other hand, is a much better channel. It's by far our biggest. But it's also our biggest ROI.

So, there's this quote that I love to read from Chris Bogen, he's written a lot of books on social media. No matter what, the very first piece of social media, real estate I would like to start with is a blog. And that's what he would start with, and that's what you should start with, you guys are already there. And that's what I did.

And it's worked out really well. So I'm gonna teach you guys, right? I do a lot more of this tomorrow. But I'm gonna teach you guys some things that I've learned about blogging.

How you can replicate. traffic. So when you're blogging, you always want to be on WordPress. The beautiful part is you guys are already on WordPress.

Isn't that awesome? Try monetizing your blog when you're on Tumblr. It doesn't work too well. I actually had someone hit me up the other day.

They were from India. They're like, hello Neil, I'm from India. Can you teach me how to make money from my blogger blog? I'm like, no, no, you can't do anything.

There's no way to monetize. But luckily for you guys, you're on WordPress. That's the best part, right? Because once you're on WordPress, everything else is a lot easier.

So you want to create content, but not just any content. You want to create content that teaches. What do you like better? If I blog to you about my salty chicken soup, and for some reason, I don't know why, but every time I eat chicken noodle soup, it's always salty.

And my friend told me recently, he's like, isn't it salty? And then after that, it's just ruined chicken noodle soup for me. And it's like cold now in Vegas. I actually live here, but that just…

sucks. There goes winter. Or would you rather read a blog post that talks about 12 ways to generate more traffic without building links? The soup one, right?

If you guys said yes, I'm like, shit, there's something wrong with me. Okay. So the resourceful posts, the ones that educate, that teach, that gives away the farm, are the posts that tend to get the most traffic, helps you build the most loyalty. And those are the posts that's going to continually help grow your readership and rank in the search engine.

So that way, you're getting more and more Google traffic over time. You, in essence, all you're doing is just being consistently awesome. If you can create better content than everyone else, and I hate to say it, after this, you know, session's over, you guys are gonna all be competing for that awesome content. But don't worry, there's enough room for all of you guys, right?

Just don't tell anyone else. So as long as you guys create good content, you will generate traffic. Now I'm gonna teach you a few tricks and techniques in here that will help you generate more traffic. But I'm gonna ask you one thing.

Can you guys promise me one thing? The techniques I use and I'm gonna teach you, just don't use them on me. It's funny, every time I give a speech and I teach people, I get emails of people trying to use it on me. I'm like, I just taught you that.

They're like, yes, it works. To prove it works, you're gonna do this for me. And I'm like, damn it. And a lot of times I'm like, alright.

So the first step is, when you're creating a blog, you need to create a conversation. How do you create a conversation? It's kind of like what we're doing now, right? I'm speaking.

You guys are communicating back. You guys are answering. Sometimes you'll say yes, sometimes you'll say no. Sometimes you'll laugh.

Sometimes you'll be in silence because the stuff I'm saying sucks. Nonetheless, it's all a form of a conversation. So how do you have a conversation when you blog? Use the words, you or I.

I remember when I was in high school, heck, even college, the professors would give a talk. You know what I was doing in the room? Sleeping. I was great at sleeping.

I actually got better sleep in my classrooms than I actually did at home. I really did. There's like something about those teachers talking, like it put me to sleep right away. I loved it.

I was like, yes, today's college day. I'm gonna go to sleep. All those professors did this lecture. They're all like, today we're going to talk about chicken soup and the salt content in the soup.

I am also going to share the ingredients. One requires water, two chicken, three noodles, right? That's boring. If I spoke like that the whole time, I hope someone would come up here and just like slit my throat or something, right?

I hate it. Do you want your blog post to sound like that? Of course not. If any of you guys write blog posts like that, after this point, that means I didn't do my job.

And if you see me walking on the street, you can just sock me. Actually, no, no, no, no, no, because moms are so natural. You can like throw a little pebble at me. I'm a small guy, you know?

I can't take a big one. Nonetheless, we create a conversation. You do it by using the words you or I. Y-O-U and the letter I.

That's it. Those simple letters, two words, those two words, is what will get people engaged. For example, if I was going to blog on how to leverage Twitter and let's say the post was, seven unorthodox ways to get more Twitter traffic. And I would be like, you're on Twitter.

Let's say I start with I'm gonna give you two versions I'm gonna teach you the seven ways to get traffic from Twitter this is what you need to do and I go into it that's cool it's somewhat of a conversation but I also can start with saying you've been on Twitter for probably over a year right but how many followers do you have 10,000 100,000 the chances are you don't you probably have under a thousand followers and you know what if you only have a thousand followers you're probably not generating that much traffic from Twitter to your blog right see when I'm talking like that and I'm writing my blog post like that I'm out you use those exact words within my blog post you guys are probably talking to yourself and be like yeah I only have a thousand followers I actually don't even have that I'm not getting that much traffic how do I get more and I'll wrap it up after and I'll be you know I'm not getting that much traffic how do I get more and I'll wrap it up after and I'll be like well don't worry I used to be in that same position I'm gonna actually show you the seven techniques I use to get over 10,000 followers and how I generate 500 visitors a day from Twitter right that's a very engaging introduction of a post isn't it would you want to read that cool I'm gonna blog that tomorrow no no no but you guys can vlog it someone can steal it that's creating a conversation you can all you can do is you can create a conversation you can all you can do is write like that and tomorrow I'm and actually be teaching you guys how to blog I'm gonna do it from the ground up and then the second half of tomorrow I teach you how to generate traffic to your blog so once you start writing in conversation what are some other things you should be doing well one you have to be using headings right your post shouldn't just be all this text that's hard to read yeah you can include pictures here and there but you got to break them up three to five lines if your paragraph some more than three to five lines that's just too many maybe six all right ten no no that's too many and within that you don't just want to continue to have more and more paragraphs break them up in sections use some headings headings are sexy and when you're doing that just think of like a book chapters are headings there's subheadings within the chapters you can be doing that headings don't have to be long it also helps with SEO too right you get the head knees you get the h1s you get the h2s you get the h3s they're all sexy I love them you know why because Google places more emphasis on larger text on a page so if all your text is really large in size they're gonna be like haha I know what you're doing you're trying to cheat us but if you have like your main blog post just in normal font size but you have headings which is emphasizing the main points and keywords you're gonna start seeing better rankings you also want to write long blog posts ideally ones that are 2,000 words and above all right I got a question for you can you take a guess the average post link of a web page ranking on page one of Google take a guess it's a bit more than 2,000 2,100 to whoever said 2,500 I love you yeah good job I'm lucky you weren't a guy so nonetheless anyone ever try and get a 200-wordique lotto there you go you have to know that it's okay thing in decimal place now guys going to get you a restaurant from 8 an average born aarius it's gonna be good it could really help you a little bit I can really tell you for every day of your life that the number of customers your oran out there who worship mobile that were sorry for you source of information after having it we have more stars next to ourselves something that I really want to show you here based on the tools that you can build But really aim for 2,000 words.

Beautiful part about WordPress is as you're blogging within WordPress, it tells you the word count, bottom left or bottom right. If not, you can use Microsoft Word or Google Docs and it'll tell you the word count, right? When you're also blogging, to make it simple, you got to create a conclusion. Wrap it up for someone.

Let them know what the main post is about. Do you know what the first thing most people do when they go to a blog post? Take a guess. That's right.

They scroll to the bottom. They're not reading every word for word. They're scrolling really quickly up and down. They're trying to figure out, is this post worth reading?

And if it is, they'll scroll back up and read it. If it isn't, you're shit out of luck. But don't worry. I'm going to make sure you're not shit out of luck.

I'll teach you guys how to avoid that. All right. So now that you got some of the basics on how to write, there's a few things you need to know. One, people are lazy.

Even I'm lazy. Most people won't read your content. You're lucky if a lot actually read your headline. Can you guess how many people read headlines if you're writing really good headlines?

20%, you said? You can go up to 80%. Eight out of 10 people, if you're writing a really good headline, will read it. And I'll teach you how to write a good headline.

Now, out of all the people that read the headline and even saw it, can you guess how many people on average read a blog post? 20, someone said 20. So two out of 10 people that see the headline will actually read the blog post. That's a huge drop off.

What does that tell you? Someone's writing a really shitty headline. Is that going to be you? That's right.

Why? That's right. I'm going to give you a few tips. One, numbers and negative words increase click-through rates.

And I'll show you an example after this. And better off, odd numbers actually work better than even ones. No one wants to see 10 in the headline. They want to see 11.

No one wants to see 20. They want to see 21. If you're a bit lazy, you can throw in 19. I'll let you go down one.

But try to stick with the odd number. Negative words also impact click-throughs. Why? Everyone's so positive these days.

They're not being realistic. They're like, life's great. Check out this guy named Neil. He made $5 million off his chicken noodle soup recipe.

Right? That's the kind of shit that we're seeing all over the web and news. But you know what would work better than that? How Neil lost $5 million on his chicken noodle soup recipe.

You know you would click that. I would click it. I'm like, this Neil, he must be stupid. How do you lose $5 million on chicken noodle soup when you can buy it from the store for $5?

Heck, you order room service, it's not even $10. So numbers and negative words increase click-throughs. Number two, keep your headlines under 65 characters. There's a reason why I say 65.

I'm not saying 66, 67. I'm not saying 66, 67. I'm not saying 66, 67. I'm not saying 66, 67.

I'm not even saying 70. There must be a reason. What do you think the reason is? SEO.

What about SEO? You're doing so good, you're answering almost all my questions. All right. OK, so SEO and Google.

When you do a search result, what do you see? You see a headline and a description. The headline is pulled from your title tag. WordPress automatically makes your title tag the name of your blog post.

Your meta description is your title tag. It's usually the first few sentences of your blog post. Now, if your headline is long, what happens when someone does a search in Google? That's right, what do they show?

Dot, dot, dot. That's right, three dots. Or maybe a space, dot, dot, dot. Nonetheless, they cut you off.

Who wants to be cut off, right? 65 characters in under, and you're good. Google won't be cutting you off. You don't got to deal with those problems.

Your headline will be nice and pretty. Who wants to be doing a search result and be Googling how Neil lost, and it just stops there? Now, granted, that's not 65 characters, but it would be funny. Well, Neil lost?

Well, Neil's an idiot. Of course he's lost, right? But you want to read the whole headline. And it was funny.

I was reading something on BuzzFeed, that popular blog that everyone knows about, right? They create that viral content. And they're talking about it. They're talking about how this kid was paralyzed and what happened next.

And then it was talking about what would shock you. But I was Googling, and it was talking about this paralyzed kid, and it says, what happens? And I'm like, okay, she's paralyzed. That sucks.

I know that happened. And then I clicked through and I realized, oh, that's not what they were trying to say. They were trying to say what happens next will shock you. But that wasn't shown in the Google results.

Why? Too long. They didn't keep it under 65 characters. That's why.

You're not going to do that, though. The other thing you need to do is make sure your content matches or your headline matches the content. It sucks when someone writes a headline that doesn't match the content, because you know you're just going to bounce off. I bounce off all the time.

Now as John told you, I'm a marketer, I really do test some stuff. I'll actually tell you some crazy stuff I'm testing soon, too. But I've tested creating some really crazy headlines. that don't even match the content to see how much traffic I can get.

And boy, I gotta tell you, it worked. I got a shitload of traffic. But my bounce rate was through the roof. When my headline did not match the content, the average readership for that blog post was under 10 seconds.

That's short. On average, my blog posts get read for almost two minutes. 10 seconds, two minutes. The 10 seconds probably, I think, had over 10 times more traffic.

But guess how many conversions I had? Yeah, zero. If I got a lot, my headlines would never match my content. But that's not the case.

So as long as you can make sure your headlines match the content, people know what they're getting, they're gonna stick around, they're more likely to read. When you're creating headlines, you also wanna aim for six words or less. BuzzSumo did this research where they analyzed, I think, like 100, something million headlines. It was some crazy number.

I could be off, but I know it was a million plus. Either way, that's a shitload of headlines. And they found out that headlines that are around six words did better, right? You also wanna avoid using words with multiple meanings.

Right? And with this, you can also, may wanna avoid somewhat deceptive headlines. Like, for example, I wrote a blog post, How Are Ferrari Blogs? And I wrote, Ferrari made me a million bucks.

Now, you guys wanna read that? All right. Now, when you read that headline, what does it make you think about me? Other than I'm a doucheback.

Okay? What kind of car do you think I drive? Ferrari. I don't have a Ferrari.

I start off the post talking about how my friend made me, or it was a picture of me in a car. I was in Las Vegas one time and my buddy's like, we gotta test drive Ferraris. Right, I'm like, dude, I don't even know how to drive. Why?

Why do you want me to test drive a Ferrari? And it was the funniest thing ever. The instructor took me on the track and we were going around and racing. I thought I was going fast.

And he was like, hey, you should probably like move over to the side. I'm like, why? We're Zooming by. He's like, dude, you're going like 80 miles an hour.

I'm like, I know that's fast. He's like, it's a Ferrari and you're on a race track. You're slowing everyone down. I was like, uh.

And then when I got out, I was telling my friends, I'm like, dude, this was awesome. It was so sick. I was going fast. Like, the instructor was helping me drive.

He was helping me turn the steering wheel and all. And they're like, I'm like, yeah, you guys experienced it? They're like, no, the instructor let us go on our own. There was no real like him helping us turn the steering wheel.

I'm like, dude, he even helped me reverse the car. They're like, no, we didn't have that problem. I was like, shit, am I that bad of a driver? It was funny, I was, I met John the other day at another conference in San Diego and I got out of a Lamborghini and he was like, nice ride.

And it wasn't me driving, it was someone else. Again, I don't even know if my license is still valid. And he's just like, he's like, you like the Lambo? And I'm like, no, it's a piece of shit.

I'm like, this dude drove me here in a Lamborghini because someone else took his Mazda. I'm like, you know how hard it is to bend down and get in the door of this piece of shit car? And like, I'm only 5'7". Like, what am I complaining about?

I'm only looking at John, he's almost six foot and he's bigger than me. And I was like, yeah, this thing sucks. It was actually funny too, because then when we were coming back, the valet is like, yeah, I almost gave your car to another Indian dude. He looked like you.

And I was like, did he have a Mazda? Would've traded with him. But sadly, he didn't. But he had a Kia or something.

I still would've taken that over the damn Lambo. That thing just makes so much noise. Like, you're in the car, I'm like, damn, give me some earplugs. But nonetheless, make sure your headlines match the content.

Right? And it was actually funny. When I wrote that post about the Ferrari, someone read it. They didn't even, read the article.

They assumed I had a Ferrari. They hired me to do consulting for their dealership. And it was like a lead generation deal and I made over a million bucks. And I was like, score.

And then after the year, they were like, yeah, we should go out together with our Ferraris. And I was like, I'm like, Mike, you know, you never asked me this, so I never told you, but I don't own a Ferrari, actually. I'm like, I don't think you read my blog posts. I'm like, normally, you know, I don't want to take you off.

And I wasn't trying to lie, but I'm assuming you can't be mad because if you're paying me out a million dollars, you probably made more than me. And he's like, oh yeah, we're good. And then I'm like, well, because we're good and all, maybe you should buy me the Ferrari so we could ride together. And he's like, no, no, no, I liked you much better when you didn't have a Ferrari.

I never got one. So yeah, that was pretty much the Ferrari story. And again, you know, you want to use power words and adjectives. Here's some examples, right?

Effortless, incredible, essential. Use these words within your headlines. Actually increases the chance that people are going to click through. I've tried that out.

I was like, ah, this is full of shit. Found the data, it was true. So here's an example of a headline. Five shocking facts that will change your entire approach to social media.

Do you like that headline? All right, it's not bad. Damn. I like my headlines.

Just ignore everything I said. Just think about the Ferrari story. We're all good. All right, so how good of a headline do you think this is?

Too long, that's right. But overall, I did most of the things. Followed the odd numbers and stuff like that. Used numbers, headline matched the content, included power words, adjectives, avoided multiple meetings.

Five out of seven. That's not too shabby. If you get a seven out of seven every time, you're doing great. But don't expect that that's unrealistic.

As long as you're getting a five or better, you're good. If you get a four, that's okay, but at least try to shoot for a five, right? You should spend almost as much time creating your headline as you do creating the content. This will help you make sure that your content gets read.

I've written great blog posts. So great that I was just like, damn, this is good. Right? It was actually funny, my friend read one of my blog posts and he's like, dude, what's wrong with you?

I'm like, what do you mean? He's like, dude, if you talk to girls, like the way you write your blog posts, you'd have sick game. And I'm like, yeah, but it's not the case. But that means that blog post was really good, yet no one read it.

Why? Because I used a shitty headline. When you're doing all this content creation and blogging, people are also gonna comment. If they like your headline, they like your content, they're gonna comment and get to know you.

But if they don't like your headline, they're gonna comment and get to know you. What's the worst thing you can do when someone comments on your blog? That's right. No man's an island.

Or no woman's an island. Right? It would suck if someone took the time and wrote a comment and no one responded. What's even worse is when someone writes a five paragraph comment and you respond with how long of a comment?

One word or one sentence. It's just like a slap in the face to them. It's like, cool story. I didn't read your comment.

Next. No one wants that. You think they're gonna come back and comment again? I wouldn't.

I'm gonna actually pick one of your guys' blogs in here and actually leave a comment that's detailed and let's see if you guys respond. It's not gonna be her. She's already anticipating it. But it'll be one of you.

One of you. Not you. You're too excited to. So, but you better respond.

If I leave five paragraphs, you better give me, okay, you don't have to give me five paragraphs, but at least give me one. Like, show me some love. All right. So, what happens if you don't get comments?

How many of you don't get many comments at all? Raise your hand. Good portion of you. Aha, you won't have that problem anymore.

Are you asking questions at the end of your blog posts? Yes or no? I still heard a lot of nos. If you don't do that, less likely to actually get comments.

That question that you're asking, did you italicize it? Probably not. That's a no. There's no probably nots.

It's a yes or a no. No. But it's okay. Are you going to italicize the next one?

No, no, you don't want to vote. Votes like you're yelling at them. It's like, don't yell at me, don't yell at me. You can, that's right.

But if you italicize this, it's like, oh, cool. Yeah, good question. Let me respond. You also want to write in a conversational tone.

Are you guys using a lot of you's and I's within your blog posts? Some are, some aren't. If you aren't, you put your readers to sleep. When you're that student, and you follow, say, oh, oh, oh, oh.

When you're that student, and you fall asleep in your college class, what's the one thing you're praying that doesn't happen? That's right. You don't want to get called on. Leaving comments is like being called on.

So if you're not using you or I's, people are falling asleep. You ain't going to get any comments. You also, as we mentioned, respond to comments. And you want to respond to comments in a nice way.

If I say, what's your name there? Sandra? Cassandra. If I say, Cassandra sucks, what are you going to respond with Cassandra?

I say, Cassandra, your post isn't that great. It didn't teach me anything. What are you going to respond with? Be honest.

It won't hurt my feelings. You can even throw a little tiny pebble at me. Not a big one. Okay, so you don't want to delete the post.

Why don't you want to delete the post? That's correct. And what do comments do for you? That's right.

It gives you more traffic, more texts, more long tail searches. You also don't ever want to delete your own posts, right? That hurts you as well. Instead, Cassandra, if you wrote on my blog, Neil, I think you're full of shit.

Your information sucks. You know what my response would be like? Cassandra, thank you for taking the time to comment. I really appreciate you giving your input.

Can you actually give me a bit more thought into why my post sucks? I would really love to improve as an individual because I think it'll help the rest of the readers as well. Thanks. Now, if I say that and you wrote that comment, I said that to you, Cassandra, how's that going to make you feel like?

Like shit. Someone said that. Yeah. I'm telling you, you're killing my kindness.

And it doesn't hurt that I'm a small brown guy, right? And it's funny. A lot of marketers on the internet are Indians. All my Indians give my back.

They're like, Neil is so kind. He helps us Indians. They all chime in. And I'm like, hell yeah, Indians.

It works so well. But even when I didn't have the Indian following, I was just kind. I was like, yeah, yeah, yeah. I'm like, I'm so sorry.

How can I help? I really feel that way. Because if someone tells me my post is shit, it actually kind of hurts. I'm like a little sensitive Nancy here.

It was funny. One of these ladies, her name is Shea. She used to work at this venture capital firm that I raise money from. And she actually wrote a post or email to me.

She's like, Neil, I usually love your blog content. And I share it with everyone. And she's well-connected, right? Her fund invested hundreds and hundreds of millions of dollars into different companies.

She's like, I share your content with everyone. But I stopped. Why? Because your recent post on how you made over a million bucks from a Ferrari and how you actually made $600,000 by buying $100,000 worth of clothes is just useless.

There's no value in these posts. So I stopped reading and sharing your blog. She's like, I just thought I'd let you know. And it really sucked.

Because not only did I just get that comment or email, but it's from someone I know who's also really powerful. And he's a real influential in this community, right? I responded back with her. I'm like, sorry, you feel that way.

All I'm trying to do is experiment and help educate others and show them different sides. As I mentioned in the post, I'm not trying to tell people to show off, brag, waste money. I even told them when I wrote that blog post on Dressing Nice that I wish the world wasn't like this. But it is.

And what ended up happening is the blog post just breaks down how I tried this experiment. Spent like $100,000 or $160,000 or whatever it was. it was thousand on clothes in one year and it sounds like a lot of clothes but it's not because like a lot of times suits cost like 10 000 bucks and when you're like speaking in front of governments and stuff like that you have to spend money on clothes so i had to spend the money anyways i was like let's create a blog post out of it and it actually went viral i got like seven eight thousand facebook likes and shares i was like woohoo i'm like this is great 60 something thousand readers for a blog post in one day i'm like let me write more of these and i even talked about how when i was wearing these clothes that are going to business meetings and i actually started generating more income more deals started closing i've been pitching companies for years my pitch hasn't changed really over the last few years and my closing rate shot through the roof i was like what the hell and you know what i figured out people like damn i want to do business with neil and i'm like yeah maybe it's because i look good they're like no if you have this nice clothes you must be doing well and if you're this successful then you know we want to be working with you and i was like i thought it was because i look good but i'll take whatever i can get right money's money so i was just like hmm this is interesting and i kept dressing nice and i ended up figuring out that hey people actually judge you by appearances and it sucks because i wasn't a richer person or a smarter person or anything by wearing fancy clothes actually technically i made more money but other than that i was still the same old person and i was like oh my god i'm not going to do business with you if you ask me i'd rather wear basketball shorts and a t-shirt dot com t-shirt and just roam around my house and actually do that all day right like i don't care to wear suits and stuff shit's uncomfortable but tomorrow for you guys i'll dress up so nonetheless that comment that email that she sent really hurt me right going back to that and i responded with kindness and i said really appreciate you know your opinions i'm going to go back to writing more marketing content etc guess what email i sent her and she said i'm not going to do business with you she recently sent me less than seven days ago she sent me an email saying hey neil are you going to be in san francisco anytime soon we'd love to film you for our website and have you teach us about marketing i'm like uh-huh she may have not liked the ferrari or the clothes but you do like the knowledge all because i was kind if i told her to f off what do you think would have happened or she would have thrown a really big pebble at me one or the other i don't know what to do with it but it would have been one i wasn't willing to take either chance so i always say kill them with kindness when people aren't too friendly when they're commenting just kill them with kindness it actually does wonders it shows your character because you know what you battle it out what's going to happen they're just going to keep battling it out with you and it's never going to end so here's another thing that i'd like to share 814 000 visitors we didn't just do this from blog posts we also did some of this from infographics some blog posts and we generate a lot of comments 61 infographics okay here are some examples of infographics now when we're creating these i gotta sneeze but i can't sneeze in the microphone all right it went away lucky i was gonna you know your ears would have gone deaf all right for a little guy actually sneezed really loud so when you're creating this content as we talked about it has to be relevant if it's not relevant to your readers if it's not relevant to what you're doing how many sales are you gonna get zero but if it is relevant what are you gonna get tons of sales so for example we talk about marketing how colors affect purchases this talks about conversion optimization look at all those tweets those likes that radio show interview that's kind of awesome that was one of our first ones actually so then we created another one people always talk about bouncers like yeah my bounce rates high i'll say yeah your bounce rate is high i'll say yeah your bounce rate is high by the way do you know what bounce rate is they're like no i was like all right i'll create an infographic for you that breaks down what a bounce rate is it's not bad did pretty well why because no one knew what a bounce rate was i've been putting a little equation in there i found like a another asian math guy who's part of my company he created for me i was like thanks dude i'm like i didn't know how to do the math what makes someone leave your website another one did really well so when you're creating these infographics great way to get traffic great way to get links great way to get more search traffic you need to do a few things one you need to keep them visual and limit the word count there's one too many people out there who are creating infographics with words you want to put all these words in infographic screw it just go write a blog post why even waste time with the visuals i know someone sent me an infographic the other day on currency there wasn't even one stat in there was just all text i'm like yeah dude this is a cool infographic i don't even want to read it because it's like worse than reading a blog post right won't work it has to be visual the purpose of an infographic is to make complex data easier to understand and you do that visually two goes into complex data making it easy to understand three have only around five remain points any more than that is information overload so let's go back to the one that talks about how colors affect purchases one thing could be how different colors of call to action buttons affect clicks and conversions that's one point the second point could be how men and women perceive different colors differently right a woman may love pink a man may not some men may right but majority of them won't click on pink this shows you hey if you're targeting women use these colors if you're targeting men use these other colors these are all examples of meaning of colors and how they affect conversions right those are two points limited to five or six you also want to make sure your points flow together so like if the first point broke down call to action colors and be like these are main colors you can use for your call to action but depending if you're targeting men or woman the color should vary and then i go on men pursue you know prefer and which color women prefer you also want to use simple colors in your infographic you get the oranges the tan greens I don't even know cause I'm making them up right now the violets the lilies I don't even know if that's a color but you use those crazy colors no one wants to click and it's like boom you pop that neon shit in there right it's like no no three this isn't cops or like back in the 80s where they use those like 3d signs like avoid all that shit simplicity is ultimate sophistication six put your URL at the bottom let people know where it's from your logo your face whatever it may be this will help you generate more traffic if you don't know how to create infographics you can always hire people off a dribble dribbb le and you can you probably find someone who's international for 500 bucks max you can you probably find someone who's international for 500 bucks max you can also use 99 designs you can also use a infogram have you guys heard of infogram it's this site and I think they have a free version I've been using it and I started creating my own infographics oh my god not bad it actually works and if you don't have the time to research you can always find Mike my people Indians on Odesk or Elance $100 to them actually goes a really long way like they'll be like yes I'm eating dinner for the rest of the year like $100 really does go a long way depending where they live so if you actually don't have the time for research you can do that or you go to your local college find an intern have them work for free right when you're doing all this content you also want to time it right do any of you guys know when the best time to publish a blog post is I like the word now but five to six this is a Saturday and it is shit it's almost six o'clock okay so that's Shit, it's almost 6 o'clock, okay?

But if you publish a post right now, how many people do you think will read it? Not too many. Are you guys going to read it? That's right, because you're in here listening to me.

If you guys said yes, I'm like, crap, that must mean I'm doing a terrible job. So here's the ideal day. Monday, 11 a.m. Eastern Standard Time.

This is for U.S. audiences. If that's what you're targeting, Monday, 11 a.m. EST.

That's a hot time. Analyze tons and tons of sites to figure this out. Email timing. You want to send out emails to your list.

When do you think the best timing is? Early in the morning, right? Just pick a time, early in the morning, so it's that way when they do log into their email, or they go into work, or whatever it may be, your email is one of the top ones. You can also, what we found is when you only limit emails to one to four times a month, you get more opens.

I'm not saying you should. You should just limit it to one to four times, but less means more. And in many cases, I send out three emails a week. So I'm not saying only limit to four, but I'm saying focus on quality.

Don't just shove out an email because you want to. If the email is going to suck, don't send it out. Social timing. Can you guess what the best time to push out tweets are?

Midweek and weekends, noon and 6 p.m. Eastern Standard Time. Similar patterns are on Facebook, LinkedIn, et cetera, right? Use these timings to get the most amount.

If you get the most amount of traffic, you do this, you will get more visitors. By doing all this, you're going to be consistently awesome. And when you're awesome, you know what's going to happen? People are going to tweet how you're awesome.

People are going to tweet how Empower Network's awesome. You're going to be making more money. People are going to be happier. In essence, what you're doing from all of this and what I've done is build, measure, learn.

It's called the Lean Startup. You're learning, right? Just because I'm on stage here doesn't mean I know everything? No.

Can you guys teach me something that I don't know? Yes. Everyone in here knows something that I don't know. So it's like when you're going through this whole process in content marketing, learn, adapt and keep measuring and keep improving.

In essence, that's how you build a popular blog. I'll go over more of it tomorrow. And now I want to open it up to Q&A and answer any specific questions you guys may have. Thank you.

All right. Let's go over there and then I'll go to you. Neil, Joe Chancellor, thanks for being here for us today. No problem.

Question is, if you're going to create a blog post, does it get more value if you edit it or add to it later on? Would you ever build more onto one post? Yes, I do. I do that all the time.

Okay. And the main reason being is you get a lot more Google traffic. Sometimes I write a blog post and I find out that, hey, I'm getting a lot of traffic for this one keyword, right? Right.

I'm getting into my stats, analytics, whatever it may be. Then I go in and modify that post. There's a little trick that I like doing. So if you notice that you're ranking for a word, give me a phrase, money online.

All right. When you Google money online and you scroll to the bottom of Google, what will you notice? Related searches. They give you around eight more searches that are long tail keywords to that phrase.

If you're ranking for that term, that means if you add those related phrases within your text, the chances are you're going to rank for all those too. So then go and modify your post, expand on it. Don't just shove the words in there. Make it flow.

Make sure it makes sense to the reader. It'll help with rankings. Okay. There you go.

Speak up. Unless they get you a mic. There's a runner. Yay.

Appreciate you coming out, Neil. I'm Raymond Jorn from Illinois, Quad Cities area. Part of the dream team? Yeah.

All right. So you covered some basic things for on page SEO, but one of the things that I have been taught is that you want to have your keyword in the first sentence and also last sentence, also bold, italicized and all that. How relevant is that still today in your metrics? First sentence is important.

Last sentence isn't important. They look at the page top down. Most important phrases towards the top. Bold, italicized, doesn't matter.

Or anyone, mic runners, pick someone. All right. The guy in the blue. Peter Rossenti.

Hi. Thank you, Neil, for being here. You know, you start showing us blogs and how to blog and all this. And it's all writing, writing, writing.

How does that work with, conflict with or balance with video, video, video, video, video? Video works really well, too. Do you know what the number two search engine in the world is? YouTube.

That's right. So why not do video and blogging? You can do a bit of both. There's a question of are you like, I'm not as great on video as like someone like Gary Vaynerchuk, because he's like, hello, everyone, today I'm going to acquire the Jets.

Right. And I'm not trying to make fun of him. Gary's awesome person, but he has that pizzazz, that personality. Right.

I can't do it like Gary for hours and hours. So I'm just like, you know, shit. I'm just going to blog because I travel a lot, too. I'm on the plane.

Everyone's sleeping. I'm like, yeah, I'm just jamming it up. But you can do a bit of both. You figure out what's best for you.

If you're going to do video, always use a transcript. There's a company called Speechpad. I think it's Indians. They transcribe.

I was giving all work to the Indians. Yeah, it could be Asians, too, but they're just dirt cheap. I don't care who they are. They could be American, black.

I just want to pay the least amount of money for this. They outsource it and they're like transcribing my videos, long videos for like a dollar. And so do you put the video and the transcripts on the same blog post? Yes, I do.

All right. Thanks very much. Speechpad. Speechpad.

Pad. P-A-D. I'm pretty sure. Go for it.

Hi, my name is Nestor. And my question is, Team Blitz, I've been doing a blog, like putting my videos and then doing a blog post. But I'm not doing the transcripting, scripting. So do I still do like 2000 words, even though I'm doing like the video and then I'm writing about what the video is?

You're going to be doing that doesn't always have to be 2000 words. If the video is not 2000 words worth, then don't make it 2000. Don't force it. You can always transcribe it.

It's your call. But transcriptions are great because search engines are unable to crawl a video and determine what text is based on the video. Let's go over somewhere over there. My name is Elizabeth.

I'll guide you. Oh, thank you. Somebody was of the opinion that keyword is no longer. Cool with Google.

That what is more important is a tag. How correct is that? What's more important is what tag the tagline? Tagline, C.H.

Oh, hashtag. Hashtag. Yeah, no, not hashtag, but but tag. Oh, like tag clouds and categories and stuff like that.

Yeah, that stuff isn't as important as a keywords. Keyword is more important. Yeah. So the tags and pages like that tag clouds categories are not as needed.

You can do them if you want, but it doesn't really help as much as just writing good content with keywords. Thank you. I thanks for being here with Neil. I was wondering, my name is Victoria and we have a lot of hard time with keeping attention span and with a blog that's 2000 words, how do you overcome that short attention span that most people seem to have lately?

When you write content that's in a conversational tone, you break up your paragraphs, you write, you make sure they're not more than like five lines, six lines max use headings, you'll actually find that more people read your content. That's the best way to actually get no matter what, whether your blog post is 500 words or 2000, most people are not going to read it. But the moment you create a conversation, use headings, you break up your text, use pictures, et cetera, videos, whatever it may be, you'll find that you'll get a lot more readers per blog post.

Thank you. And when you're doing that, and you guys want to monetize, make sure you put in links in there. I know a lot of you guys have banners on your sites promoting stuff, and that's a good way, too. But linking within your blog post will convert higher than anything else.

Go for it. You in the blue shirt. Go. OK.

Makes sense, you know, Mike, my bad. Yeah, so Fortunato, if we, for instance, make a video and then we make the transcription or the description of the content of the video and put it on the blog post, if we use the same exact test that we put on the blog post on the description on YouTube, it's bad because it's double content or we can do it. You don't need to put transcription on YouTube. You don't want to put the whole thing on YouTube.

You want to put that on your blog. YouTube, you can do a synopsis, a paragraph, two paragraphs. Because when people go to YouTube, what's the one thing YouTube focuses on? Video.

What does that tell you if they're only focusing on videos? People don't want to? So on YouTube, you don't want to use too much text. A summary in the description of YouTube.

Put it on your blog, you do. Yeah, thank you. Fonts. Crazy, outstanding, changing fonts or?

If it's easy to read, you can use them. If it's hard to read, don't use them. It doesn't really affect rankings. The biggest thing is font size has to be big enough, color has to be, you know, readable.

And the font size can't or font can't be crazy where it makes it hard to read. Like cursive. That's bad. When people use cursive fonts.

All right. You're waving so much. What's up, Neil? Hey, this is Max.

So I got a question because obviously, because I was raising my hand. But so it's been recommended. Like, obviously, you've got all the social sharing buttons on blogs now. OK.

Are there better sites to share blogs on? Because, you know, like you do a post and you share them with other blog sites compared to Twitter, because I was reading Gary Vee's book as well, so it's like you got the you got Twitter, you got Tumblr, you got Facebook, you got everything else there. Are there better groups to like? Obviously, it's content based.

What do you love blogging on? I blog about some random stuff, dude. But like, all right, I did it. No, like, seriously, if anybody knows in the syndication group, whatever, I blog about some random stuff, but chicken noodle soup, more like I did like the post, I got the most engagement.

I just did was like why I loved my wife's belly after having three kids. And what's funny is so that got shared and I got shared and I got shared because it like it basically went viral. I believe it was an awesome post, dude. It was great.

And no, it really was. So but it got it got shared because it was like moms sharing with moms sharing with moms that I mean, I got like Twitter followers and I got Tumblr followers. I got Facebook followers. How many dudes read that post?

Well, actually, no, it was more women. I don't think I actually had like two guys comment and the rest were all like, you're such a great man, and I was like, I was like, that's awesome. I wish more men were like you. And it was.

Yeah. So that's awesome. Five minutes, 15 minutes of fame right here for this event. I'll be on stage.

You already went viral. You got more than 50. No, seriously, there in America. And this is being recorded.

Just I'll be on stage next time. So just letting you know, but but yes, is there a better are there like depending on what you're buying, but are there better groups to share your content with than just like blatantly sharing on Facebook or anything else? Yeah. Like if I was sharing that post, Pinterest would kill it.

I'll just use a picture of someone's belly and I would be like, why? I love bellies after birth or three birds. OK. If I was doing like why I love chicken soup, would it be Pinterest or like how to make chicken noodle soup would do really well for a male audience because, you know, we don't know how because we don't know how to cook.

So, yeah, but the belly like female. So you got to target social networks that are relevant to the content you're creating for that post. There is no generic social networks like you can't say, hey, every time I write a blog, I'm going to share it on Facebook and Twitter and LinkedIn and all these sites. Well, hey, you know what?

Sharing a post about loving people, women's bellies probably isn't going to do well on LinkedIn. Right. Probably not. How many women are on LinkedIn?

Like it's like, shit, my boss saw this. Unless there was like a group that was all about pregnancy and, you know, like professional, I don't know, birth, midwives, maybe. That's totally true. Like, OK, unless you work at Babies R Us, I don't know where they sell babies toys R Us.

Maybe they sell women's clothes at Toys R Us. Bye bye, babies. OK, so unless you work at Bye Bye Babies, you wouldn't want to put that stuff on LinkedIn, right? No.

So but in essence, every time you write a blog post, think about what three, limited to three networks will your audience be on and share on those networks. OK, so the cool part is if it's going to be Facebook, it may not be your profile, but there may be Facebook groups about babies bellies, right? Or no, not babies bellies. Pregnant women.

Raising kids. That's kind of crazy. But there probably is a pedophile channel on Facebook, right? Like with the babies.

But nonetheless, find a woman's babies. What do they call it? Lamaze class? Lamaze?

Yeah. Breathe, push, push. Yeah, yeah, yeah. As you can tell, I haven't had a baby yet.

Good luck. I know, I'm like knocking on wood. I'm like, there's no wood. So that's not wood either.

All right. All right, man, thanks. But you get it, right? Share relevant networks.

If I found Facebook groups, I would message the group owner and be like, hey, I think you'll love this post. You know how many of your group members would love to hear about, you know, in your case, people's bellies. It'll work. I guarantee it.

Next question. Hey, so Google and I had multiple breakups. So sometimes I we all know that Google sometimes and I have multiple breakups on accounts, right? OK.

So are there any other keyword tools besides Google's keyword tool that you would recommend? Yes, there's a lot. And there are some that are free, too. There's KeywordTool.io.

Have you heard of that? That's free. KeywordTool.io, it's free. SEMrush is another one that has somewhat of a free version.

WordTracker also has some limited amount that's free. Ubersuggest.org is another one that's free. Uber, like the car service, UBER and then Suggest.org. What was that?

Yes, not .com, .io. I don't know why the hell they picked .io. Even I didn't know there was an .io extension. But we're out of time.

Thank you guys very much. This is one of the best crowds I've spoken to. Thank you. Appreciate it.

All right. All right. Amazing job, Neil. Thank you.

Ladies and gentlemen, keep it going for Mr. Neil Patel. One, two, three. One, two, three.

One, two, three. All right. So let's go ahead and take a seat real quick. Is that not just mind blowing?

. And I will tell you the story that he told you about the Lamborghini is absolutely positively 100 percent true. I will tell you exactly how it happened. We were going to Ryan Roland Perry.

We're having their War Room Mastermind. I was stopping by to say hello, as was Neil. And I pull in behind a gorgeous, dark gray, metallic Lamborghini Gallardo, which is just. Sex on four wheels.

It's just a stunning, stunning car. And he even had the color match rims. I mean, this is I'm sitting here already thinking to myself, man, I hate this guy in front of me. And of course, the doors pop open.

Neil gets out on one side, his buddy gets out of the other side. And I walk up. I'm like, Neil, this car is amazing. He goes, well, yeah, not really.

Like we had to drive on the freeway. Do you know how bumpy this thing is? And I'm sitting here thinking to myself, self, has anyone ever gotten out of a Lamborghini and complained about how bumpy it was? So I already knew that I was talking to someone that I was going to have a fun time with and having known Neil, it should come as no surprise.

And he followed it up with as his friend walks over. And I'm like, dude, Mike, nice car, man. This is unbelievable because, oh, thanks, man. I just picked it up.

I'm totally stoked. I got it. It's amazing. And Neil's like, no, it's not.

Last time you picked me up in a Mazda SUV that was really comfortable. And I don't like this car. And I'm just like, at this point, you just have to admire his level of focus and commitment to driving this message home, you know? And I know that his friend Mike is not sitting there thinking like, man, maybe Neil's right, maybe I should have brought the Mazda today.

Like it was just it was just one of the most fun interactions that we've had. So again, guys, we want to make sure that you take two things away from Neil's time here tonight. Number one, blogging is ridiculously powerful, ridiculously powerful. It is probably one of the things that I am most amazed that it was beamed into Dave Woods brain wandering around the jungle of Costa Rica, because I know if I was in a Costa Rican jungle, I would be afraid of bugs.

And snakes and I would not be thinking about blogging. Number two, blogging in a community is even more powerful. That understand what you are witnessing, what you are sitting next to in this room on your right or on your left is a blog that is going to make your blog more powerful, is a blog that is going to make your blog more relevant. That the combined power of a community of focused bloggers.

Is one of the most powerful things the Internet's ever seen. Case in point would empower network has been able to accomplish. So those are the two things that I want to make sure that you take away. Now, obviously, all of you should have been taking furious notes or uncast checks as Mike Hobbs calls them after he took it from me.

Hopefully you took down a ton of those notes and hopefully you're going to be spending tomorrow with us for our all in day where Neil's actually going to be going through a half day workshop, taking you from a. Foundation to massive traffic generation, how many of you are excited? Excellent. So let's talk about what is going to be happening very briefly.

How many of you are hungry? You know what I am, too. And as a matter of fact, I did not even get to eat what I wanted, because when I said I wanted pizza, Dr. Steve lovingly in front reminded me on a webcast that I said I needed someone to fix my diet and he told me I couldn't have any.

So I will tell you the two things that happened, a salmon salad and disappointment. Those are the two things that happened. So with that, here's what's going to be happening. And here's why this is important.

Same situation with lunch. We've got a lot of food options all over the place. Grab and go grab what you want. Here's the thing.

We're going to be back in this room at seven fifteen. What time? What time? And the reason that that is important is because Dave Wood is going to be coming on right after.

Dinner. Now, I know that all of you are not going to want to miss a moment of your second evening with Dave Wood. How many of you are pumped to see Dave tonight? How many of you loved hearing from our leaders today?

How many loved hearing from Neil Patel and our marketing team? One, two, three. Everyone have a wonderful dinner and you will be back at what time? All right.