The Email System Neil Patel Uses to Get You Published on Forbes

You spent the whole first half of this session tightening your headline and rewriting your introduction until it actually grabbed a stranger by the collar. Good. That work matters. None of it moves the needle if nobody ever finds the post. A perfectly written 2,000 word article sitting on a blog nobody visits is just a diary with better formatting, and that’s exactly the problem Neil Patel spends the second half of this session solving. Not how to write it. How to get a real person to click on it, read it, and hand it to someone else.

Why isn’t keyword research the thing that’s actually holding your traffic back?

Ask a room full of marketers how they feel about keyword research and you’ll get a lot of groans before anyone answers out loud. Patel’s answer to his own question is blunter than most people expect from someone running blogs that pull in over 200,000 monthly visitors from Google. He doesn’t do keyword research. Hasn’t, and doesn’t plan to start. His argument is that if you’re writing a real, 2,000 word post on a real subject, you’re naturally going to use the phrases people search for, because those phrases are just how people talk about the thing you’re covering. Chasing a keyword list solves a problem that solves itself the moment you write something long and specific enough to be useful.

The proof he points to is the long tail. The overwhelming majority of his own organic traffic, he tells the room, comes not from the obvious head terms everyone fights over but from strange, specific, unplanned search phrases nobody sat down and targeted. Some of it gets genuinely odd, searches tied to his own name and habits that he never wrote a post to attract. That’s the tell. Write naturally and in depth, and the long tail finds you on its own.

The one piece of on-page work he does insist on is linking your own old posts to your new ones, using plain language in the link text instead of the exact phrase you’re trying to rank for. Search engines notice when the same keyword phrase keeps showing up as link text everywhere and treat it as manipulation. A relevant, natural link between two related posts does more for both of them than a keyword-stuffed one ever will.

What’s actually driving traffic on Facebook, Twitter, and LinkedIn, and what isn’t?

Patel is direct about which networks pull weight and which ones are mostly theater. Facebook and Twitter carry the load. Instagram, in his experience, does very little for a blogger, because you can’t put a working link in front of someone scrolling a feed of photos. LinkedIn’s own profile page barely moves anything either.

What does work is specific and almost embarrassingly simple. On Facebook, connect with the other people actually in your niche rather than treating your friend count as decoration. A post shared to a network of real, engaged connections in the same industry routinely pulls hundreds of visitors from a single share. On Twitter, the mechanism is a following strategy most people are too impatient to run correctly. Add a batch of relevant new people daily, let it sit for a couple of weeks, then unfollow the ones who never followed back, slowly, a little at a time rather than all at once, because the platform treats a mass unfollow as suspicious behavior. Done patiently, it builds a following that actually reads what you post.

LinkedIn is the one that surprises people. Sharing to your own profile does almost nothing. Sharing inside relevant groups, the ones packed with people in your exact niche, does. The catch is you have to actually participate first, commenting and engaging before you ever drop a link, and you have to submit to a real number of groups, not one or two, for it to add up to meaningful traffic.

How do you get Forbes or Entrepreneur to publish a total stranger?

This is the part of the session that goes furthest past ordinary blogging advice. Patel treats guest posting on major publications not as a stroke of luck but as a system, and he lays out the mechanics in a way that turns the assumption that you could never get published there into a checklist.

Pick three big publications in your space. Within each one, find three contributors, not the editor, just regular contributors who already publish there. That’s nine people total, and the outreach follows a set order instead of a single pitch.

1. A first email that isn’t a pitch at all. Specific feedback on something they’ve already written, one or two real points about what you actually learned from it.
2. A few days later, a genuine topic suggestion, something in their niche they haven’t covered yet, found by checking what’s already performing well in that space.
3. About a week after that, a short note letting them know you shared their work on social media.
4. Only in the final message, roughly two weeks into the relationship, the actual ask: an introduction to their editor.

The sequence works because it flips the usual order. Most people ask for the favor first and offer nothing in return. Patel’s version earns a real relationship over roughly two weeks before it asks for anything, and he tells the room that running it against nine people should land at least three or four introductions. It doesn’t always land on the first attempt with any one person, and that’s the part he seems to want the room to actually sit with.

My mom used to always tell me, if you don’t ask, you’ll never receive.

That line comes attached to a longer point about persistence he makes almost in passing. A no from an editor, an investor, anyone holding something you want, usually just means not yet. The move isn’t to disappear after the first rejection. It’s to keep showing up, a little differently each time, until the timing lines up.

None of this replaces the actual writing. It’s the layer most people skip because it takes patience instead of a formula: counting who’s really in your Facebook network, running the slow Twitter follow cycle, sending four separate emails over two weeks to a stranger at Forbes who owes you nothing yet. Empower Network only works because of the network underneath it, and the same is true of a blog. The traffic doesn’t show up because the post is good. It shows up because you built the connections that carry it there.

The full session goes further than what’s above, including the exact wording Patel uses for each of the four guest-posting emails. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Ladies and gentlemen on your feet and let's bring back to the stage for the second half of what will be the most in-depth unbelievable blogging workshop we have ever put on. Ladies and gentlemen I give you Neil Patel. Thank you. All right you guys ready to learn how to drive more traffic?

So let's get started. You guys wrote your body? Don't tell me you guys ate lunch. You're not supposed to eat lunch.

You're supposed to write the rest of your blog posts. I'm disappointed. All right so now let's go over some bodies. The main portion of the blog post.

Don't worry I'll select you. You said you did it in five minutes. I'm gonna call on you to actually see. Okay ten minutes.

I'll still call on you. Now when you're reading the content for your blog post don't read the whole thing. Just read the first like section because sometimes you may have seven points or if you don't have broken down to seven points if you're doing a how-to article or whatever it may be just read like the first section. So let's get started.

I will let you read it from your phone. You can take this mic. Thank you. Hey buddy.

What's your name? Victor Grant from San Francisco. All right. All right there.

Hi mom. Okay how you can write a 2,000 word blog post in 10 minutes? Do you struggle with writing or typing 2,000 words? Did you know that it is possible to write a blog post from your phone with voice recognition?

The first time I learned this trick I was trying to capture the feeling of how amazing it felt to sit in a natural hot spring in the moonlight of the Sierra Mountains of California. My phone is waterproof and I wanted to share my experience with readers of my e-book. I had this idea that what if I just spoke from my heart in the tub and described the amazing surroundings. I knew that if I didn't capture the moment in writing I could never again recreate it.

It would just be a memory rather than the moment itself and here's an excerpt from that post that I put an excerpt in there. Can you just feel the bubbles? Being able to write a blog post from your phone with voice recognition has other benefits too because you think from a different part of your brain when you're speaking versus typing or writing and the you do it, the more accurate you will become, and you will be able to capture the moment with the power and sound of your voice, but yet inspire people through your language and conversational tone that just somehow gets lost in translation when you're sitting at the keyboard.

So here are my seven favorite tricks to writing blog posts with voice recognition to help you generate a 2,000-word post in 10 minutes on average. Cool. That's actually really good. Very descriptive.

I don't really have much advice other than you read me both the intro. Was it two intros that you read me? That was just the intro. Then I go into the seven tricks.

Oh, I wanted you to read part of the seven tricks. Okay. Just read me the first one. Okay.

This is pretty cool. The first trick is to relax your blog blogging pace. I schedule my blog posts exactly seven days later and publish right away. This way you can schedule a series of blog posts a week at a time and spend an average of 10 minutes on each post.

Relax. My second trick is to install SwiftKey on your phone. I told several people at lunch, they asked me, hey, what do you use SwiftKey on your phone? So is this tip number two?

Is this tip number two? Yeah, it's tip number two. So you said it's just tip number one, but… Yeah, yeah, yeah.

So the thing I would actually do is I would do this. So I would actually do is focus on making your tips much more lengthier and detailed. Instead of a longer introduction. So…

Yes. Have the tips be longer. Because the introduction was great, but it contains also a lot of fluff. The story's great.

You're really descriptive. You do an awesome job. But the introduction doesn't necessarily help someone get the benefit, right? In an article, an introduction doesn't teach them what they want to learn.

It's the body. Okay. And that's where you should focus most of your time. You did a great job.

Thank you. You did a killer job on the introduction, though. I would just shorten it up, tie in it. Again, did a great job.

And then focus on making the body longer. Okay. Make sense? Yeah.

Thank you. Next one. Did all of you guys write at least one paragraph in your body? Yes.

All right. Okay. Awesome. So am I just reading the body?

Is that right? Yeah, just the body. Skip the introduction. Okay.

So the title… The title of this is… 19 Differences Between The Ego and The Heart. Number one, the ego thrives on lack, pain, fear.

The heart thrives on love. The ego focuses on what you don't like about something, and the heart focuses on what you love about something. The ego sees what's wrong with someone. The heart sees what's best in everyone.

The ego feeds on self-limiting beliefs, and the heart feeds on positive reflection. The ego says, I am better than you, and the heart says, we are one in the same. The ego demands and forces, and the heart allows and accepts. Thoughts guide the ego.

Emotions guide the heart. The ego says, you're not good enough. The heart says, I can do anything. I desire because anything is possible.

The ego drains. The heart replenishes. The ego says, why? The heart says, how?

The ego sees the negatives. The heart sees the positives. The ego says, I know everything. The heart says, I am open to learn from everyone.

The ego says, I know everything. The heart says, I am open to learn from everyone. says, you're doing that wrong. The heart says, can I help you?

The ego despises the success of others. The heart empowers the success of others. The ego focuses on what do I get? And the heart focuses on how can I give?

The ego thinks, me, me, me. And the heart thinks, you, us, we. The ego wants the attention. The heart is willing to give the attention to others.

So was that the first point or was that the… It's good so far. I'm just trying to… Yeah, I didn't really say number one.

In my blog, I'll put number one and then the point, number two and then the point, number three. How many have you read so far? I have two left. Is that good?

You want me to stop there? Yeah. Okay, cool. What just happened?

Repeat it, please. Am I good? Okay, so someone said, ask her how she is. Oh, who she is.

I was wondering, I'm like, that's a weird question to ask. Okay, what's your name? My name is Tanya. Cool.

And I live in Idaho. This is my boyfriend, Sean. And Sean and Tanya and we make Shania. Yeah.

And then they want to follow you. What's the URL? My URL is successwithshania right now until we can have our separate blog posts. Then mine is SpiritSource.

Right now, it's spiritsource11.com for my funnel page, my capture page. So the key is when you're writing a lot of this content, what you wrote was very poetic. It was actually beautiful, right? Thank you.

You got to figure out how to engage someone. So you're going to get people to, a poem is lovely. And I think you can generate traffic. But if there's some sort of conversation within there, because what ends up happening is the way you're writing the post is more like someone reciting it.

Think of me going into, I wouldn't say college because it's not boring like a lecture. But it is like me being like a teacher just sing me a poem or a lullaby or something, right? It's like really sweet like that. But I would figure out how to make it more conversational in which it's back and forth, a bit of pulling.

So it's like if you're talking about the ego, like the ego drains you, right? And then you could give an example of how it drains you. So that way you're hooking people in. When you hook people in, they're much more engaged and more likely to read the rest of your content.

That is beautiful. Thank you. You're welcome. Next one.

Hi there. I'm Allison from Alberta, Canada, and I'm with the Unstoppable family. My headline is scared to leave your lousy job. And my one bullet point is number one, keep your complaining and future plans to yourself.

No one enjoys a complainer and it does nothing for your personal and business relationships. You should never leak or share your intentions with anyone at the office. Be professional at all times. Okay, so it's pretty much saying keep your complaining to yourself.

Yeah. So I would have started it off with something like and is this for the workplace or just in general? This is, sorry, this is for the workplace, yes. So like have you ever complained to a colleague or a boss?

What happened? The chances are something that wasn't in your favor. Complaining doesn't do well in the corporate world. Why, you may ask?

Because everything is very objective. Decisions in the corporate world are usually black and white. If something benefits the company, they do more of it. If something doesn't benefit the company, they do less of it.

And then you can go on and give more examples and stuff like that and get more into depth. But you've got to relate it because it's like the chances are someone has complained. They've either complained to a colleague or their boss. Perfect.

Thanks. You get what I mean, right? Embellish it. Perfect.

Yep. Thank you. Next. Hi, my name is Victoria and I'm from Ontario, Canada.

All right, so my headline is 21 killer ways to give your book a best-selling first line. And in the body, it says… Can you repeat the headline again? Or the title?

21 killer ways to give your book a best-selling first line. And tip number one is use recognizable images or phrases. My favorite authors all have one thing in common. They have memorable opening lines.

Jane Austen's Pride and Prejudice has not been out of print for 200 years, and consequently her first line has become iconic. It is a truth universally acknowledged that a young man in possession of a book is not the best-selling first line. It is a truth universally acknowledged that a young man in possession of a large portion must be in want of a wife. Although there are many Jane Austen parodies out there, Seth Graham's Pride and Prejudice and Zombies was on the best-selling list for…

I'm not sure what it is, but… You'll look it up. All right. Personally, I feel the initial draw of the book was his first line.

It is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains. If you are an Austen fanatic like me, this opener is immediately recognizable and immediately draws you in. As the reader, I already have a good idea of how this book will be framed. I have found that if you begin your story with a familiar image or phrase, you have an instant connection with your readers.

Cool. That's good. There's one thing that you could have done, though. You could have given examples on how they can come up with that image or phrase or frame or whatever it may be.

So teach them how to do it and replicate it. You get what I mean, right? Yeah. So the example you're giving, it's like a case study, almost.

And it works. Almost. And it worked really well. But I would also give them, like, teach them step by step on how to do it.

Hi. I'm Kate. Hi, Kate. Hello.

I'm from Washington State. And my title is, Nine Surprising Ways to Stop Negativity. Now, I have to stick you with that, because I mean negativity from others. I need to work on that.

But… And I've got a… The intro talks about negativity and how that's going to affect your life. Yeah.

And how that affects you and the different kinds and what have you. Blah, blah, blah. Cool. So the body starts with the key to success with this technique.

The hardest thing for me to truly get was the use of silence. When you watch Johnny Carson or Jay Leno reruns, watch them carefully. They are masters of the use of silence. The look, the raise of an eyebrow.

Yeah. When you use one of these nine surprising things that you can say, follow it with silence. Deliver the line and go back to what you were doing. And then I talk about a story in which I completely floored somebody by doing exactly that.

And that goes on for a while. And then… And this is the heart of the matter. Taking back the scene with a firm and open hand.

And then… So the first phrase I'm using, and then I explain the phrase in two and three and four. Cool. So you're teaching people for the first tip to pretty much just end with silence.

Yeah. To end… To say what they say and then be quiet. Cool.

And is there a right and wrong ways to do it? Yes. Of course. Okay.

So within that… And I'm thinking of the welcome to rainbow vacuum cleaners, you know? That's the right way to do it. Is you…

You deliver the line and you remain silent and you just turn away like it was the most everyday thing you ever did. Cool. So I would actually talk about what you're doing through examples, the right way to do it. Okay.

I would also break down the wrong way to do it, too. So that way when people learn and try to replicate it, they're avoiding the wrong way. Right. Right.

Okay. Thank you. Does that make sense? Yes.

Very much so. Perfect. Bye-bye. So the whole purpose of the body is if you're not descriptive, you're not doing the right thing.

Yeah. Yeah. Yeah. Yeah.

If you're not descriptive, you can't assume that the reader's going to understand everything you're saying. You have to be descriptive or else they may do the wrong thing. Going above and beyond and really explaining yourself and being thorough is a great way to ensure that they're following all the right steps. And if they do, they'll get value.

If they're getting value, they'll keep coming back. If they don't get value, don't expect them to come back. Next question. Our next body.

Okay. I'm Todd from Long Beach, California. And my headline is the best ways to quitting your job and living financially free working from home. The body, the first step to living financially free is to break out of the boss worker mindset or mentality.

How do you do this when all you have ever done professionally is listen or live up to your boss's expectations? As to how you're to spend your time productively. Living under a structured way of doing things is almost impossible to break out of. The best way to break this mindset is to develop your own structure of when and how the work you're doing at home is done.

Establishing your own work at home structure, meeting your own expectations is the best way to make and begin to break out of the boss worker mindset. Cool. So, in this section, I would actually include examples of other people that have done it and how they've done it. Because it just reinforces it.

So, this could be a very opinionated article but by including examples of how other people have done it, you'll get less rebuttals in which you don't want people to doubt what you're saying or saying no that you're inaccurate or that you're wrong. But by giving examples, you're actually refuting anyone who potentially starts saying some of those things. Peter Vicente. I first understood right on your body.

So, I had to start all over again. I wrote the body. True story. All right.

So, it'll be $10 a ticket to get into my show. Okay. My headline is, why Elvis wouldn't be caught dead taking care of business without a blog. Okay.

Thank you very much. What would Elvis do? Have you ever felt like he would be caught dead taking care of business without a blog? Okay.

Thank you very much. What would Elvis do? Have you ever felt like he would be caught dead taking care of business without a blog? Okay.

Have you ever found yourself asking that question looking for inspiration? I have and this is what I discovered. So, you musicians out there, I'm ready to think about Nashville. So, you musicians out there, if I were a musician, even if you weren't as popular as Elvis, I would do what Elvis would do.

So, first of all, is he got your blog, right? And maybe he wouldn't be running the blog himself, but you would see video clips of him performing. Okay. You would have audio clips you can download for free.

Okay. Now, I know a little known fact because I went to Graceland that he loved writing a journal. Okay. So, he would take those private.

Today, we would know more about the real Elvis. If he could express himself in a blog, we'd find out that he did karate like our David Wood did, does. He had a lot of interest. He was interested in metaphysical.

He read a lot. He read every day, early in the morning. So, he was like a real person. You don't really learn that from all the hype and whatever.

Wait, and I do apologize for interrupting you. Are you reading the body at this point or are you just? Just the body. Okay, cool.

You remembered it? Of course. All right. That's pretty good.

Shit. If you ask me to repeat what I wrote last week, I'm already shit out of luck. So, you can actually repeat the last three lines only. All right.

So, you throw my train of thought, but that's okay. I'll come back. All right. So, what else would he do?

What else would he do? Oh, so, here's the best part. Imagine if Elvis Presley had a blog today and you could comment on his blog and he would write you back and you could tell how much, I love you, Elvis, and like all that stuff, how crazy it would be. So, even if you're not Elvis and even if you're not Pearl Jam or whoever you are or, you know, with Rolling Stones, if you're an emerging musician, you want to write a blog, you want to get to your audience, why not involve them, what they really want to do, they want to get to know you better, and they want to be involved in the creative process.

And if you don't have the time and inclination to blog for yourself, that's okay. I'll blog for you. We have plenty of people who'll blog for you. That's my message to musicians in Nashville and the world.

There you go. Okay. So, what's your name again? Peter.

Peter. Thank you, Peter. You're welcome. Now, you're pretty much trying to tell musicians why they should blog and you're talking about Elvis and why he should have blogged and the stuff.

We would have learned, like, him doing some jiu-jitsu or karate or whatever it is. But there's one issue with that. Here it comes. It's very opinionated.

Oh, that's an issue? Yeah. Because if it's opinionated, what's it going to do to cause me to sign up? Musicians are musicians.

A lot of them are just playing the guitar or, you know, I don't know what they play. I think the only instrument I played was a recorder that they gave me in elementary. Elementary school. Xylophone.

Nonetheless, I was playing my recorder. No, I'm kidding. If it's just pure opinion based, I don't think you're… If I'm a musician, you didn't convince me to sign up.

Damn. Right? But if you started using stats, like, look at these musicians out there. Forget Elvis.

Elvis is passed on. No offense. Right? Ouch.

He's passed on. You can't use him as an example because during his time, computers weren't popular. They weren't. Right?

So you've got to use musicians today who are up and coming or have done well and talk about the blogs they have, what it does for their brand, the traction, maybe generates ticket sales, et cetera, and show numbers and stats on how it helps them and how they leveraged it. You can even talk about how just a new version of MySpace. MySpace was once that for musicians, but now they're blogging because MySpace is kind of dead, even though Justin Timberlake tried to buy it. I don't care how popular our MySpace is, it's still going to be dead, right?

That's an opinion. No, no, no, no, no. It's stats. Go look at their traffic.

Based on stats, you're right. There you go. See? I don't pull stuff out of my butt.

You've got to use stats. Sound effect. You've got to use stats because if you don't use stats, people will call you out on it, just like you called me out, right? Yeah, yeah, yeah.

Luckily, I knew MySpace's stats, and I was able to recall and pull back whatever I could out of my ass to make sure. I will hire a statistician on Fiverr. There you go. But that's the whole purpose.

If I showed you data, wouldn't you be more likely to blog? Because you're like, oh yeah, dude, this new band called J-Kron. That sounds like a band. The J-Krons.

I just can't wait until the next event I see J-Kron at. I'm going to do this. I'm like, yo, this is J-Kron. This is J-Kron.

This is J-Kron. This is J-Kron. This is J-Kron. This is J-Kron.

This is J-Kron. This is J-Kron. This is J-Kron. This is J-Kron.

This is J-Kron. J-Kron. This is J-Kron. J-Kron.

This is J-Kron. This is J-Kron. J-Kron. J-Kron, this is going to go down.

J-Kron in the fancy pants. Yeah, I love it. You got it. That's it.

It's done. I'm going to so use that. But nonetheless, it's all data points, right? If you showed how a band J-Kron and Fancy Pants kicked butt, and how they did it all through blogging, and this is the result.

Here's how they start, and here's how they promoted, and you showed multiple examples and you taught musicians how to do that kind of stuff here's how to get your music blog popular right needs a better headline but you get the gist if you start doing all that kind of stuff that's money and on top of that right you guys here are getting others to sign up for courses correct yes okay give me a name of one of the course 15k formula oh top producer formula for musicians okay so by teaching them mass influence for musicians there you go okay so by teaching them all this kind of stuff you can also link to some courses where they can get more information that's the best way to convert blog readers and customers the banners and stuff like that yes you should be doing them but it's in content links that will convert more readers into customers than anything else i kid you not if you link to something within your content to a paid product you'll generate way more sales than just the banners that a lot of you guys are doing on the blogs right wow yes and the key is to write something relevant to the audience that you're targeting and connecting that to what you're selling i think i might have been thinking about memphis i gotta change my angle a little bit look no no all seriousness aside incredible value you just shared i listened everything you said i do agree on the stats absolutely absolutely thank you and i really truly want to help musicians get on the map and i think you will you will and we're going to nashville you got the right attitude that's right you will help them there we go thanks very much no problem robin schwarz from westcliff colorado alias cowgirl robin the name of my blog was are you struggling how to write a personalized poem i am dyslexic and have a hard time reading and understanding but through writing poems i have learned how to get my message and thoughts across to the reader let me show you how i start from the beginning it's a lot easier than you think don't make it hard right from your heart and it will show your loved one how you feel it doesn't have to be perfect to get the point across just the thought and the time you took to actually attempt the act will touch your their heart because it's coming from you okay that was at the introduction of this first point uh it's sort of body that was a body uh what was the main point for the first one was to write like a poem or write poems are you struggling how to write a personalized poem got it and uh the first point what are you trying to teach them like within the body there has to be something okay if they are struggling then what's the first tip okay say that again i'm dyslexic no no worries if your goal is to teach them how to write a poem okay a poem that's correct right well my point is people come to me and want me to write them stuff well i'm trying to teach people they can do it their selves cause it's a lot easier than they think okay so you're teaching them how to write themselves what's the first tip that you're trying to give them so they can start writing themselves uh…

right from the heart writing from the heart perfect so what i would end up doing is uh… focus on more on how they can do that how to actually write from the heart a lot of people don't know how to do that and i would say you got the point across write from the heart but how does someone write from the heart it could be that they have to be passionate about something find something they love don't just write for the sake of writing it write because you really want to write it could be uh… sitting in a place that has no distractions which helps you write from the heart right whatever the main points may be push them through within that first body area right the first point in the body so that way people actually know how to do it makes sense correct i'm teaching them how to sit down and do it like uh…

you take a couple words and you put it at the end and then you fill in the beginning so i guess the passion part is kind of in the middle of the body because i'm going to teach them how to sit down and do it and the passion comes in yeah so uh… so yeah you can't really do it i'm going to teach you how to sit down and do what you're doing but you just gotta end up breaking it all down all i'm saying is you need to get to the main things that they need to do so if your bullet point number one in your body is write from the heart you need to teach someone how to write from the heart telling them to write from the heart isn't enough because there may be some people in this room who be like yeah i can write for my heart but some people may not know how to do that that's what i'm getting at okay and i've got that covered in my headlines how to go down but the headline doesn't cover how to do that ok i've got that covered in my headlines How to Go Down how to go down but the headline doesn't cover how to do that okay you get what I mean a headline is just like six words six words doesn't explain how to do something it tells you about it you need to go more in depth is all I'm saying under each headline exactly so and your name is Robin correct Robin Robin like the bird yes okay so Robin what are some of the things you are selling to make money poetry poetry okay you're selling poetry itself like templates no I I if you wanted to give Dave a present we write everything down about Dave and then and then I write a story from from what you give me the information and then you give it to Dave as a present so you'll write poetry for other people correct but so at the end of your posts here's one tip that can help you convert readers and to customers so you're writing about poetry teaching people how to write you can be like p.s.

if you want me to write you a poem you know like or p.s. if you're struggling to write a poem you know click here and then you can teach them or you can say that's into my website bingo and it okay you got it you got to try to relate it to somehow to every time what you're selling or else you won't end up generating income you go oh that's why I'm here okay I guess you want me done huh I'm Jean from Phoenix, Arizona. I'm a newbie only been in since October and just found out who my team was amen the Pipeline prosperity are y'all here?

Okay The title is a no business for your home business The body is just think no commuting most of your time spent in transit with expenses and risks No, shelf products who wants to count check shelf life pack and ship No extreme debt to educate yourself to produce results. You know what to expect and and budget No employees are complicated accounting to do payroll file or establish insurance No home Or hotel meetings you will only share time and lavish resorts quarterly to share in training Comradery and motivation no boundaries or restricted territories.

It's global With that freedom in a no business you can freely blog about your wonderful business and your new lifestyle It would be wonderful to share this with you cool So how would you recommend that we shorten down this main point in your book? to get to your main point It's the main point Short in the main point Well, this is the first section of the benefits the benefits of being in a no-business Yes. So how do we shorten it down to get to those main points? hmm I know bullet Bullets bullets is a great way make some more readable that way when people skim and I hate to say it Majority of the people are gonna skim your blog post.

You're not gonna read it. Mm-hm Okay but by using bullets and getting to more of the point point cutting out less of the narrative in the body you don't want to have as much narrative as you do in the introduction in the introduction the whole purpose of the narrative is to hook him in in the body you just want to get to the points get to the meat of it okay right um i'm not a big steak eater so my analogy could be off but it's like how do you get rid of all the fat in the steak and just get to the meat unless that's off i have no idea but you get what i mean right so i don't need to clarify the bullets yeah it's like uh i just have bad now i'm thinking about spaghetti and meatballs i was gonna tell you get rid of the meatballs but i'm like wait that's the good part um but nonetheless get to the meat like bullets get to the main points and then go from there less narrative okay all right thank you i talked about my headline before my name is terrence 13 paralyzing fears baby boomers have about online marketing and my body is fear number one setting up a website i didn't know how to put how to set up a website i read that in order to set up my own website i had to learn html html coding my research indicated that it would be very inexpensive expensive to outsource the creation and setting up of a website my solution is i found a company which encourages blogging as a primary way of branding myself and my business additionally all of the technical setup has been done for me all i have to do is to start blogging if you are fearful of setting up your own website and want to consider my solution to that problem just click here cool that's great when you give them the click here too it allows you to pre-sales video that's right which allows you to make money that's good storytelling in that form because you're relating to yourself i think is good uh and when you're doing the rest of your body points so if you're talking about you know x fears you don't want to storytelling too many of those you do want to get to the meat of it storytelling again is great for the introduction don't use too much of it within the body if you do that what you'll find is people won't be clicking on the things like uh that link that takes you to the pre-sales video or whatever it may be right you want to get to the meat of it storytelling again is great for the introduction don't you gotta get to the meat of it and try to get people to click off into areas that you can eventually sell them on, right?

So we've covered a lot of the body stuff now. I wanna go over a few tips to actually cross-linking your posts and stuff like that to generate more traffic. So number one, when you're blogging, the chances are you have other posts. Is that correct?

Hopefully you're not just blogging once. If you blog once, just don't even blog at all, okay? Just blogging once doesn't work. I found that the main inflection point is you need at least 50 posts to do well.

50, five, zero, okay? Now that doesn't mean you should crank out 50 tomorrow because it's not gonna work the same and we'll get into promotion tactics, et cetera, later on. But when you're writing these posts, over time, content will change in which old posts could be modified. You can click the update or publish again and save all the new stuff when you modify a post.

What you don't wanna do is take that post, put it on a different domain name, and then you have two roaming around the internet. That creates duplicate content. But you need to update old posts as well because updating old posts will help you generate more traffic to the new ones as well. Older posts are typically more authoritative within Google and the search engines.

Do you guys get what I mean when I say that? And okay, so authoritative, right? Authoritative means when your content's been out longer, it typically has more social shares, has more backlinks, more comments, and because it's been around and aged a bit, it ranks better. You know how like some cheese, when it's moldy, people pay more for that shit, right?

They really do. I don't get why. I'm like, crap, you're charging me to eat mold? But the same thing goes with blogging in which the older posts tend to age, and as they age, they become more popular.

Now the beautiful part with the blog posts as they get older, at least you don't get sick from the mold, right? It's not like cheese in that fashion. So when you go into those older posts, sometimes you actually may seem like, when you're talking about internet marketing, baby boomers in internet marketing, right? Let's say you wrote that blog post.

And you wrote a post a year ago that talks about setting up a website. You can take that post about setting up a website and linking to the Baby Boomers article where it makes sense within that paragraph or whatever it may be. That way you're driving some link juice from the old article into the newer article. This will help you get your new posts to get indexed faster in Google and rank higher.

Okay? Yes, so you can go into your older posts, you can modify them and link to your newer posts when it's relevant. So if you wrote a post back in the day about setting up a website and your new post is on fears Baby Boomers have about internet marketing and the first point is setting up a website, you can cross-link them together. That'll help both of them rank better.

Now when you're cross-linking them, sometimes you can put keywords in there but don't shove them. You know the link has text. You can make that text whatever you want. You guys all know that, right?

Now if you kept putting the word internet marketing in that link text, what's gonna happen? You're not gonna rank for internet marketing because the search engines are gonna be like hey, ha-ha, I know what you're doing. You're tricking us, right? You're trying to manipulate.

They don't want anyone manipulating. So instead, make it flow. In the Ord article, if you put talking about like yeah, setting websites isn't even that hard. Baby Boomers can even do it, right?

And you can link the word Baby Boomers can even do it to the new posts. You get what I mean, right? That's a relevant text link. That's cross-linking.

That will help get your rankings much higher. The next thing you need to end up doing is your content, your blog posts will start ranking within Google, okay? You can use Google Analytics or any, what do you guys mainly use, Analytics, Google? Okay, in Google Analytics, when you go under traffic sources in the left side, you can end up clicking search engines and keywords and it'll show you the keywords you are ranking for, right?

Some of them will show not provided, and that's fine, because Google has this privacy policy thing which if someone's logged into Google, they won't show you the keywords. But a lot of your visitors won't be logged into Google. So you'll see the keywords that they're clicking on to get over to your website. Then what you do is you take those keywords and you put it in Google.

When you put it in Google and you scroll down at the bottom of that page, what will you see? Related keywords. If any of those related keywords are related to your blog posts, you can blend them in. What I mean blend is don't just add them because you want to add it.

Make sure it makes sense. If it doesn't make sense, don't add it at all. This will start helping you rank for those keywords as well. Why?

Because those keywords are considered long-tail keywords. And what are long-tail keywords easier to do for? That's correct. Don't always go after the head terms.

Did you know most blogs get most of their traffic from long-tail keywords? How much of my traffic do you think comes from long-tail keywords? What do you think? 80%.

90 plus. 90 plus percent of my 200,000 plus visitors a month from Google comes all from long-tail keywords. Like really random, crazy shit. Like I even get traffic for like, how does Neil Patel spend his day, right?

That's long-tail. I like the traffic, but it's kind of creepy at the same time. Just watch, tomorrow I look at my analytics, there's like a thousand searches of that. So.

That's right. I could write a blog post on it, but then it gets really creepy. Yeah, blogging gets weird. Once you start getting traffic, you'll start experiencing things like, someone's like, yeah, I really want to meet for a coffee.

And then you'll be like, okay. And then eventually some people find out your phone number. They'll be like, yeah, I really want to meet for coffee. By the way, I'm in the lobby of your building.

It's like, oh, okay. I'm like, yeah, I'm in India right now. So, what I'm getting at Crosslink, do the related stuff. And then the next tip I'm gonna go over is keywords.

How many of you guys put a lot of emphasis on keywords? Raise your hand if you do that. Do you love putting emphasis on keywords, or do you think it's a pain in the butt? Pain in the butt.

You wanna hear the best thing you're gonna hear today? Don't do it. You don't really have to do it. If your blog post is on internet marketing, you're probably naturally gonna have the word internet marketing in your headline.

If it's on internet marketing, you're probably gonna mention the phrase internet marketing, or online marketing. marketing or words that are related to it within the first paragraph right so it's like don't really worry too much about keywords when you're writing 2,000 word articles you'll naturally mention long tail keyword phrases and other terms that you can rank for etc you don't have to bust your butt to try to figure out keywords trust me I don't do it it's a pain in the butt I haven't done keyword research and I don't even know how long I just write and when you write trust me you can end up getting traffic for it okay so now let's talk about social media so now you guys got keywords you guys got figured out how to cross ink you already know how to do the titles you know how to write your content there's not much more to actually need to do within your blog post you're writing the headlines right you have to write conclusions we didn't discuss conclusions now conclusions needs to wrap up the main post as I discussed yesterday some people they'll go to your blog and what's the first thing you're going to do you're going to write a title you're going to read posts and what's the second thing they do they scroll down when they're scrolling down they're reading the conclusion if your conclusion doesn't summarize what your post is going to be about and it's not attractive then most people aren't going to actually read the rest of your posts and at the end of the conclusion what should you be asking a question why do you want to be asking a question to get more comments that question should it be bolded it should be that's right all right so now we get all got all that away you guys know how to monetize too because you're linking within your content videos your funnels etc correct that's easy part the hard part driving traffic you're gonna make that easy for you all right how many of you guys are on Facebook raise your hands Wow a lot of you how many of you guys are on Twitter okay are those your two main social networks okay what's the other ones that you're on LinkedIn tumblr Pinterest all right the sad reality is Facebook and Twitter are gonna drive the most of your traffic Instagram I've tried Instagram I hate that shit unless you have unless you have half names on it I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I don't know I look at my friends she's like yeah Instagram's easy like look at me I got a million followers I'm like how do you have a million followers well let me see your account I'm like you're just in a bikini all they know shit you got a million followers and she's like yeah you can do the same thing I'm like you think I'm gonna get a million followers with me dressing up in a bikini was like no it's not actually someone should test that out let me know if it comes true maybe I'll do it if it works for one of you guys so i may have to use photoshop to draw on some abs though nonetheless what's my problem with instagram can't add a damn link i don't care to put a picture up unless i can get traffic to my website instagram does not drive as much traffic as you think facebook and twitter will be your go-to sources linkedin does not drive as much traffic but i'll teach you guys how to monetize linkedin for uh your b2b type of posts like the internet marketing ones so let's first go over facebook okay how many uh friends do you guys have on average 500 less than that thousand okay is everyone here networked up with each other on facebook okay i heard a lot of no's add each other as friends you guys will now have extra thousand friends and you know the beautiful part about it is i bet you when one of your friend posts a blog post, what are you going to do?

Share. That's the most important part. Reading is not the most important part. Sharing is.

Why? Because it'll help drive more traffic. There's a ton of you guys. You guys should be friends.

It's not that hard. If you guys really don't connect outside of this event, you guys are making one of the biggest mistakes. We do that in our company and everyone's like friends and have over a hundred employees. My posts get a lot of likes.

I'm like, hell yeah. And the funny thing is when I ask some of my co-workers, I'm like, do you like that post? I'm like, was it good? Like, oh, I didn't read it.

I just liked it for you because I know I need a lot. I'm like, that's all that matters. Just like and share. Just like and share.

Okay, so do that. Is there an Empower Network fan page? Okay, there must be a lot of fans on there, right? 200,000?

That's still a lot. You can't have 20,000 friends, right? Big damn, kept you at 5,000. I've been kept at 5,000 for years.

Or else I'd have way more Facebook traffic. Okay, but out of those 20,000 fans, hit up other people on there. Add them as a friend. Seriously, add them as a friend.

You add 10, 20 people a day as a friend and chat on their wall and all that kind of stuff. That'll help you get more traffic. Then when you post your content on your Facebook wall, what will happen? You'll get more traffic.

I kid you not, if you do this, you should get, if you have at least 2,000 friends, you can easily drive 2,000 to 500 visitors every time you share something on Facebook. As long as your friends, a lot of them are other people who are interested in learning about blogging, marketing, etc. They like more than anyone else. Make sure you connect with other marketers.

That's everyone in this room. Really, that's all you have to do. Twitter, there's this program called Just, is it Just Follow? Just Unfollow.

That's what I was thinking, I was like, just unfollow? No, there's just unfollowers too. Yeah, and it allows you to add other friends. That's the one I'm talking about, yes.

So what you should be doing, just unfollow. Yes, just, J-U-S-T-U-N-F-O-L-L-O-W, okay? Just unfollow. Then when you go to just unfollow, you can add friends.

I would add two to three hundred new friends on Twitter every single day. Yeah, two to three hundred. You can start off with a hundred if you don't want to do two to three hundred. You'll be the most popular person in your social group.

Yeah, that's awesome, right? You're like, check out how many friends I have. Okay, so when you do this, you follow them, a portion of them will follow you back. And it's not just anyone.

You're following other people related to other members. So you can look at other members like J-Cron, right? And you can follow everyone that's following him, right? A lot of those people are marketers.

You can look at people around this room, see who's following them with that program, and then start following back. When you do that, you'll start getting a lot of followers. When you get a lot of followers, what you'll notice is that a large portion of them, 80 to 90% won't follow you back. But that's okay, because after a week or two, you unfollow the people that didn't follow you back.

When you're unfollowing, do not follow more people at the same time. Just be patient and slowly unfollow. Don't unfollow everyone within one day. Don't unfollow more than a few hundred people, you know, in a day.

If you do this and you pace it out and you wait at least two, three weeks before you unfollow, you'll be fine. Twitter doesn't mind. But the moment you unfollow everyone, right away, they will try to, like, they don't penalize, but they suspend your, temporarily suspend your account for, like, a day or two or a week. So you've got to be careful and take it slow and easy.

By doing that, you'll get a lot of Twitter fans. Now, when you do that in Twitter, when you end up tweeting out a link, how many visits do you think you'll get once you start hitting 5,000, 10,000 Twitter followers? What do you think? You can easily get with the retweets and everything.

You can easily get with the retweets and everything like that, 500-plus visitors per post. That's a lot of visitors, no? Just think about, if you can get 500 from Facebook, 500 from Twitter, what does that do for you? That's 1,000 visitors right there.

Does that change the game of your blog? That's a lot more visitors. It's not that complex. It's actually easy.

You guys are smart. You can do it. Now, take LinkedIn. What do you think?

Are we going to share posts on our profile page? That sounds great, right? We'll get a lot of traffic from that? No, we don't.

Have you guys tried it? I've tried it. It sucks. With LinkedIn, sharing on your fan page doesn't do that well, but sharing on groups does exceptionally well.

How many of you guys are part of any LinkedIn groups? Decent amount of you. How many of you share your posts on those groups? Not that many of you.

That's good. How many groups are you part of? Five? That's it?

You can be part of at least 20, 30. Okay? And then participate on those groups. You don't just submit your links.

You leave comments. You like other people's stuff. That way, when you do submit other people's links, there's a good chance some of those links will get approved. Then when you want to submit your own posts, there's a better chance they'll approve your own posts.

And when you submit your posts to a LinkedIn group, submitting it to one won't help much. You've got to submit it to at least 20. That's right. Two, zero.

If you do that and I've done it for a B2B post, sometimes those LinkedIn groups, I've gone all the way up to 20,000 visitors in one post. Now, that doesn't happen that often. But what does happen is I'm easily generating 200 to 300 visitors every time I do that, if not up to like 600, 700 visitors. That's not too bad for just sharing in other people's groups.

You want to blog about baby boomers and marketing? There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people.

There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people.

There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. There's a lot of marketing groups like the social media channel that has, I think, like 200,000 people. That's how you generate traffic from LinkedIn. You don't need to do much more than that to actually get traffic on LinkedIn.

Now we've got the social media landscape covered. Now when you're writing posts, do you just link to yourself? No, you want to link to other relevant blogs outside. Blogs that Google may end up saying is relevant.

If they do that and these blogs are somewhat popular, not all popular, but they're just in your space and they're good, your readers will be like, oh, this is a cool link. And Google will be like, oh, if this site also ranks really well and your blog keeps linking out to it and other relevant blogs in that space, they'll see you as similar. So if they talk about dog food, they'll be like, well, your blog must be about dog food and animals. It'll also help your blog rank higher.

That's one of the main things that most people don't do that hurts their Google traffic. You don't have to shove in 20, 30 links to other blogs. If you're writing a thousand word post, you should be linking out to at least three blogs. It's roughly once every 333 words.

That's just like a general rule of thumb. It could be more, it could be less, but that's generally what you want to do. Now when you link out to these blogs, you link out to three or four or five, you're going to end up hitting them up after and you email them. So what's your name there, sir, with the baby boomers idea?

Steve was it? Terrence, sorry about that. So, Terrence, let's say I link to Terrence in one of my blog posts and I think Terrence's blog is awesome, so I link to it and I also want him to give me some love. So I would actually email Terrence and I'll be like, because your email's on your blog, right, Terrence?

People can contact you? All right, that's good. I'll be like, hey, Terrence, I got to say, I'm a big fan of your blog and I'll put it in your blog name, what's your blog name? Okay, so my subject line of the email is Terrence, I love you, dot, dot, dot, and it would be all lowercase.

Lowercase emails are more like friendly, they're going to get open more. And then I'd be like, oh, don't worry, Terrence, I don't love you, I love your blog, right? I've been reading work with Terrence for X amount of months or whatever, weeks, and I got to say, it's some of the best content that I've read on the web. It's so good that I actually linked to you for my latest blog post.

If you can, it would be a real honor to me if you can check it out and just let me know what you think. If you like the post, feel free to just share it on Twitter or Facebook or even link to it if you really want. Thanks, your biggest fan, Neil. And then I would end it with, P.S., keep up the good work with work with Terrence, I really do love it.

You'll be shocked. Terrence. Terrence. Yeah.

Actually, like, the next thing, I think, is I get so much hate on how many times I don't get a response back. People always respond to me, right? Even when I haven't built my personal brand, people still respond to me like, oh, wow, you're a big fan. And I'm like, yeah.

They didn't know I got that line from Eminem, your biggest fan, Stan, right? But it works. That's the best rap music video thingy, whatever it is. I don't listen to rap, but I love Eminem for that.

So using those email templates works really well. follow that email template, when you email everyone out that you link to, you'll actually get more tweets and shares. Then when you're linking out to other sites, you can target them. Who's the popular sites in your space?

They're much more likely to actually tweet out and link to you. And when they do, it's going to drive way more traffic than if you link to someone who has very little to no authority. You like that tactic? You going to use it?

You going to use it on me? No, no, no. I hate when people use it on me. I get those like almost every other day now.

And they're like, I'm your biggest fan. And they're like, Terrence. And I'm like, Terrence, didn't I just meet you at this conference the other day? And he's just like, no, no, no.

That was someone else. Okay, so I'm going to teach you another one that works really well. Again, don't use this on me. So guest posting.

Are you guys all familiar with guest posting? No. Guest posting is there's other blogs out there. Okay?

Forbes, Huffington Post, Entrepreneur, TechCrunch, Inc., Astrology.com. There's blogs in every niche out there. Wouldn't you want your name to be on one of those sites and more importantly a link back from one of those sites? Have you ever been blogged on one of these major publications?

No? No? All right, I'm going to teach you how. So number one, when you want to blog on these publications, what do you do?

You hit up the editor, right? Yes? No? No, of course you don't.

If you hit up the editor, they get hit up by a ton of people. What do they usually do if they get hit up by like 50 people a day? Delete or ignore or spam. That's the worst one.

But all these blogs are so big, they have a ton of writers, right? And how do they make their money? Advertising. How do they make more money off of ads?

More traffic. Because they need more traffic, what does that mean? How do they get the traffic? More blogs.

More content equals more traffic. So in essence, for you to blog on their blogs, they will love you. They want to have you. Their problem is they get hit up by so many people who want to blog, they can't figure out who sucks and who's good.

So we're going to actually solve this problem for them. You are going to pick three main blogs within the vertical that you are targeting. Big blogs, like the Huffington Post, etc., the CNNs, whatever it may be. Go find editors.

Go find I mean, not editors. Go find three contributors, guest contributors. They label them. They label them as like senior editor, contributor, etc.

You want to go find the contributors. Contributors are just random people contributing. So you're finding three blogs and three contributors per blog. That's nine people in total that you're dealing with.

So let's say the first person, his name is Jason. And let's say he blogs at Forbes. And I'm trying to blog about business and stuff like that. I would actually say, I would find some posts that he has written, and I'd be like, hey Jason, I just wanted to know, let you know that your blog post on Forbes is really educational.

I've learned a lot from it. And don't just say, I've learned a lot from it. You then need to give him one or two points of what you learned. And then you're like, to pay you back, I actually wanted to give you some feedback on your posts.

Did you know if you talk about X, Y, and Z, it would even help your readers even more? You're now not just kissing their tushy. You're now giving them feedback. Giving them feedback is totally different than just kissing their tushy.

Why is that? Because if you kiss their tushy all day, you're another fan. If you give them feedback, it helps them learn from you, improve as a person, and they're going to actually respect you for it. It almost evens the playing field in which they see you as a peer versus a student.

So you need to give them feedback. And you know what the chances are? Jason's going to reply saying, thank you for the feedback. It was helpful.

Next time Jason writes a post, or right when he responds, you say, hey Jason, on a side note, have you ever thought about blogging on X, Y, and Z topic? I think that'll also be relevant to your audience, your readers. I haven't seen you blog on that. And you can use a tool called BuzzSumo.

B-U-Z-Z-S-U-M-O. Have you guys heard of BuzzSumo? You just put in a keyword in there, and it'll show you what's popular in that niche. So if you put in internet marketing, it'll show you all the most popular internet marketing posts from the last year.

Now you don't want to tell them to copy another post, but you can come up with a headline that's somewhat similar, and be like, hey, have you ever thought about blogging on this? Because the chance are that headline will do really well. And if Jason accepts it, he'll blog on it, he'll probably thank you after he writes a post. Even if he doesn't, at least you gave him a suggestion.

BuzzSumo. B-U-Z-Z-S-U-M-O.com BuzzSumo. B-U-Z-Z-S-U-M-O.com Then you would want to wait a week before you email Jason again. After the week, you just catch up with Jason, and be like, hey Jason, I was reading this post of yours, and I figured, I figured out that you left out A, B, and C.

Because there's always something that could be expanded on. Just want to let you know, still love the post, thought it was awesome, great content, keep cranking. And you'll probably say thanks. And then I would also end that post with, or email to him with, P.S.

I also tweeted out, or P.S. I also tweeted out your blog post. What is he going to say? Oh, why did you tweet out my content?

I hate you. Never happens. He'll be like, ah, thanks dude, you tweeted out my content. Maybe I'll get some more traffic.

You're now building a relationship with Jason. Then what I'd do at the end, I would send him one more email. I would wait like a few more days. Like, hey Jason, hopefully all the feedback I've given you was really useful on your posts.

You know, if you want more, just let me know. I had a quick question for you. You've been writing for Forbes for a while now, and I think I also want to do the same, right? I really look up to you, and I'm like, I want to follow in your footsteps.

Do you think you can introduce me to your editor at Forbes? You just flattered him. You're like, I want to follow in your footsteps. You're putting him on a pedestal.

If he doesn't introduce you, he's a prick. They usually do introduce you, like, I think I get over 50, 60% success rate. And you have to keep in mind, when I'm emailing these people, they have no clue who I am. They're not Googling or any of that.

It works extremely well. That's why I'm now blogging on Inc., Forbes, Entrepreneur, Business Insider. There's a lot more, too. Fast Company.

Like, there's a ton of magazines I'm blogging on, all from this one tactic. It works. Just don't use it on me. Seriously.

Yes. The first step is, you put a private, you just send a private email. You don't even have to comment. If you comment, and you want to take more time commenting, that's even better.

They're going to see your name. And sometimes what I do is, like, I would go find their articles, tweet them, I would go at reply them on Twitter, so that way they're starting to see your name everywhere. Kind of like in a stocky way, but not, like, too creepy. It works really well.

Anyone have any specific questions on this tactic? Over there, I think the mic runner will. Thank you, Jay. I just had a quick question about the last email to introduce, to help you introduce to the editor of Forbes or something.

Can you just go over that line real quickly one more time, please? Sure. So, it would be something like, you know, hopefully the feedback that I've been providing is, like, hey, Jason. So, I would start off the email, hey, Jason, hopefully the feedback I've been providing is useful.

Let me know if I can ever do anything else for you. And, like, I had a quick question for you, though. I really love everything you've done with Forbes, and how you've actually taken your career and done X, Y, and Z. And I actually want to follow in your footsteps.

I'm just, you know, I really see you as a successful person, and I really want to be like you. It would mean the world to me if you could actually introduce me to the editor or whoever, you know, usually editor. Editor at Forbes, because I also want to blog there just like you. Whatever it may be.

Shorten it up, make it flow smoother, and it works every single time. Check it out. If you guys try this, and you do it with nine people, if you don't get one, something's wrong. You should get at least three or four.

No problem. Next question. Right here. Hi there.

What was the time frame for the three emails again? It should take roughly two weeks. The first two emails tend to happen within the first few days. Third email is within after seven days.

Fourth email is when you ask for the introduction. That's a week after the third email. It's usually two weeks. The reason you have to spread it out is if you ask for too much early on, it doesn't work out, because they know that you want an introduction.

And there's nothing wrong with asking. My mom used to always tell me, if you don't ask, you'll never receive. Just keep asking. Even when they say no, I just ask again in a different way.

It works really well. You know how I raised my first million dollars? I asked the guy who said no, I asked him again. Do you really want to hear that story?

Okay. Okay. I was starting out my first software company. It was called Crazy Egg.

It was a heat map analytics where we show you where people click on your website. Now, I went around and I thought I had this genius idea and I was going to be rich. We had people from companies like TechCrunch, Mashable, and all these blogs were writing about it. And even some of them were like, wow, this is an amazing product.

Companies like Google should acquire it. Like, they were writing that in the blog post. And we actually got hit up by some of these large companies, these Fortune 100 businesses, that were just like, hey, we're interested in your business, right? And I'm like, yes, I'm the top of the world.

Next thing you know, none of them ended up buying us. And I was losing money. I was living with my mom and dad still at the time. They supported me, loved them to death for it.

They paid for my grocery bills. Actually, I just ate their food. You know, they paid for gas, although technically I had my dad's credit card, so he paid for the gas without me asking. And I borrowed his car, etc.

So I was just like, you know what? I need to make money from this. I don't see me making money anytime soon. So I decided to go on the road and pitch VCs.

I was a young kid. I think I was like only like 22, 23 at the time. I had all these investors and I'm like, I got this next idea. It's a billion dollar idea.

I was full of myself. And I was just going to these investors. I'm like, hey, you know, invest in this business. Invest in this business.

It's awesome. Give me a check. And I kept asking so many. I went to like 20 of them.

Now, here's the mistake I made. These investors talk to each other. So if I want to invest in this business, I have to say no. But if you say no, what happens?

They all figure out that someone's saying no. And they move like herds. So the moment five or ten of them say no, all of them are probably going to say no. And then you're just shit out of luck.

So one of the venture firms that said no was an investment fund called True Ventures. They're actually very entrepreneurial friendly and they've been great to us ever since. And they just said, hey, I just don't think we're ready to invest in this. And they said, we're not a good fit.

They didn't just drag it out. They're really nice. They gave us a no. A year later, we kept developing, improving on it.

I decided to stay with my mom and dad still. Technically, I didn't decide to stay. I just didn't have a choice because I had no money. And what ended up happening was after a year, I'm like, I've learned a lot as an entrepreneur.

I've made more mistakes. So I went back and I started pitching more investors. Now, we went back to True Ventures and they actually said yes. Now, I learned a trick.

And one of our investors, Tony Conrad, actually taught me. He said, Neil, no doesn't mean no. No just means not right now. And they said, hey, you've developed a lot.

We're willing to take a risk on this. Here's a million dollars. And if it works out, we'll give you more money. And I learned a few things in that process.

One, introductions are very valuable. Instead of going back to them and just saying, hey, invest in us, I found another entrepreneur that was in their portfolio because these guys all list their investments on their websites, kind of like logos, you know, like everyone is doing logo porn. They're doing investment porn. So we started hitting up some of their portfolios.

You get introduced to them or you get to build a relationship just like I'm doing with the blogging like the Forbes, that tactic. And I'm hitting people up, building relationships. They're like, yeah, I think what you're doing is great. Let me introduce you to my investor at True Ventures because if True Ventures or any investment firm already invested in someone and that person says, hey, you should look at this startup, the investor is much more likely to take it serious versus just a cold email.

And that helped us also get a yes as well. So that's how I got my first million bucks from Outside Capital. On a side note, I lost it all. I really did.

I burned through it. But they're nice enough to give me, I think, another four million or something after. Investors are nice once you get some of their money. So with marketing, I'm going to talk a little bit about what I'm going to talk about today.

If you use the guest posting and you use the Twitter, the Facebook tactics, you'll actually see a lot of traffic. Now, the biggest problem that I see is if you really don't connect with other people within this room, it's not going to end up working out. You can't just expect to get tons of visitors back to your blog, to your website without building that network. That networking is the key.

Think of this, Empower Network. Where would Empower be without the network? Without you. They know this too.

Where would they be? Nowhere, right? Where would you guys be without them? You guys need each other.

It's a relationship. The same thing is with these social sites. They need you to connect to more people so you use the social sites. You need more connections because it helps you drive more traffic.

You need to network. Just like you're doing in here, you need to do that online as well. It really does drive a lot of traffic. If you do those things, you will get more traffic to your blog.

Now, I think there are some more questions on the guest posting stuff. What is best… Sorry, Doug Landers from Tulsa, Oklahoma. When you post a guest post on another site, what is best practice as far as…

should you put that post on your blog as well and is it OK to repurpose or even re-write other content from your blog to put on other people's sites? If you put that content on your blog, it's going to be duplicate content and it'll penalize you. Google has a thing called a panda update. When they see two pieces of the same content on multiple places, they penalize usually one source, sometimes both.

You don't want to be penalized, okay? The other thing is you mentioned, can you take content from your site and put it on other people's sites? Yes, you can. So if you wrote a 2,000 word blog post, you can take 100 words and put it on another blog and link back to yours, saying you sourced it from me.

But you can't take the whole blog post or like half of it or even one fourth of it, it's too much. But you can take snippets. That's when you do block quotes. Are you familiar with block quotes?

So block quotes is like citing, a citation. And then within WordPress, you can cite and then you can link back to the original source. And that'll help you also build links. Those links will help you with your?

SEO. Hey Neil, I'm Dave Brio from Fredericksburg, Virginia. But I was just wondering about what he'd said with the duplicate, what you'd said about the duplicate content. Because I do have several blogs, but I kind of want to consolidate them and I want to get them off the old Kalatu blog.

I mean onto the new Kalatu blog and out of the old one. A lot of them, what I did is I'd done excerpts on the blog beast and put them to my domain that I've transferred over to Kalatu, okay? Now those have disappeared because you can't get to that domain anymore because I transferred it to Kalatu. Can I take that because now it's no longer existent?

And that domain's no longer in existence? The domain isn't existent. It's under, it'll still be on the same domain. It'll just be in, because it was previously on for you now, you know, whatever, slash success, okay?

And that's where I have my content. But when I transferred my for you now over to Kalatu, it killed the subdirectory, because it's already there. So it killed the subdirectory, which means all the content from the original source is no longer there. Has disappeared, right.

Okay, now you can put it on the new domain name. Right, but that's not gonna. No, because it's no longer in the old place. Okay, so as long as it's not, you can move it.

You can move it. I would even take the old one and 301 redirect it to the new one. I can't anymore. That's fine.

I screwed up, thank you. Okay, so here's another tip, and then we'll get into some more Q and A. Those lists, have you ever seen those posts, like top 10 this, top 100 that, et cetera? You guys are all in different verticals.

I would actually start creating those. When someone actually gets an award for being a top 10 or top 100 person, if I give you a word and said you're a top 100 blogger, what would you want to do with that award? You would want to what? Okay, you may want to write a blog about it, but what are you gonna do with the award?

You're gonna want to tell the world, share it. You're gonna want to tell the world about it. And if they give you a badge for the award, what are you gonna do with that badge? Share it, and maybe even put it on your own blog, right?

So every time I start a new blog, I always do this. This is one of my first blog posts that I end up releasing. Usually it's like number three. I'll end up doing, if I'm in a space, like poems, or if I'm in a space on astrology, I would end up writing a blog post called The Top 100 Astrologers.

The Top 100 Astrologers. Astrology blogs, okay? If I create the top 100 astrology blogs, and I go and do research, I do Googling, and I look for the top 100 blogs, I can then end up listing them out, one through 100. Within there, I don't just link to them, I write a description about each of them.

Make it thorough, make that post good where people want to read it. Then once that post is done, I then can go on, have you guys heard of Fiverr? F-I-V-E-R-R? You don't have to pay $5, you can get it for $1.

Or no, $5 is the minimum, right? Same thing, it's cheap anyways. There should be a oner. Don't take my idea, guys, don't take my idea.

Okay, so what you end up doing is, you're going out there and you're paying someone $5 to create a badge that says Top 100 Astrology Blogs, or Top 100 English Blogs, whatever it may be. These blogs have to be related to your space. If you're on internet marketing, you can only do this for Top 100 internet marketing blogs. You don't want 50, you want 100.

That's 50 more people who could put the badge on your site. You don't want to do 1,000 because then it's not that prestige to have a Top 1000 badge. The Top 100 is good. After you publish the post, you go to a site called StumbleUpon, have you heard of StumbleUpon?

Okay, StumbleUpon.com slash ads, A-D-S. For $10, they will drive you literally like 1,000 clicks. 1,000, believe it or not. Because you're not only paying for clicks, but those clicks create more clicks, and you should see a snowball effect of at least 1,000 plus visitors, sometimes like 5,000.

This will help all of those blogs see your website in their Google Analytics. It lets them know that your blog is a powerhouse in this space. Then you shoot them an email, and you say, hey John, I just want to let you know that you've done such a great job with xyz.com that I've included in my list of the Top 100 Astrology blogs on the internet. Wow, you've done an amazing job.

Thanks. And then at the end, I'll be like, P.S., feel free to share it with your audience, and you can tweet it out. And then I'll do P.P.S., I've created a badge for you, and if you want to showcase your success to your readers, feel free to include this badge on your website. A lot of people will take that badge and link it back to your website, roughly 5 to 6%.

On top of that, you're going to get a lot of people to share it out, tweet it out, Facebook it. They're going to even link to you. All of this stuff will help you gain more traffic and traction. It's a great way to kick off your blog and get readers.

Try it out. It works. You can even add my blog to your list. But don't ask me to put a badge.

I'm kidding. Can we what? Repeat? Test.

Yeah, hi. Repeat which part? The last part? I was just saying, if you do this with your blog, it'll work.

It'll get you links, and it'll help with your Google rankings, your traffic, your social following, et cetera, and the number of comments you receive. Yeah. You can do blogging. Can you hear me OK?

I can hear you. OK. When you have multiple content, can you talk a little bit about your strategies of pages, or if your blog is going to have more than one content, or several types of themes? Niches?

Yeah. OK, so here's the thing. And you guys may love this or hate this, but you don't want to be blogging about too many niches. Ideally, pick one.

If you want, you can pick two or three. But if you pick too many, go ahead and Google and other people won't know what your blog's about, so it won't rank as well, because it's on too many random topics. In addition to that, what you'll find is you won't gain a cult following that's on one specific topic. Any time you pick a niche, you're going to get a much more loyal following.

So try not to blog on too many things at once. So could you probably do several pages of different blogs and for different niches? If you want to pick more than a few niches, start creating more blogs. OK, thanks.

Next question. Yeah. How do I get a top 100 list? How do I create one?

Oh, just randomize it. Just randomize it. And you let them know in the introduction it's randomized. Because if you don't randomize it, what ends up happening is some people will end up linking back to you and pulling I've done the thing where I've ranked them in order.

And people are like, oh, this blows. I'm not at the top. I don't want to link to this. I'm number 99.

But when you tell them it's randomized, it actually causes you to get more links and more shares. Try number one, two, three, and just go. No, I do list them out one through 100. But I tell them it's randomized.

You can also not randomize it. And if I don't randomize it, I decide based on Alexa. Have you heard of Alexa.com? And it tells you the number, how popular a blog is.

The lower the number, the more popular it is. Google being a number one. And then a lot of sites being a million or whatever. And then the sites that are the smaller numbers are usually at the top.

The sites that are the bigger numbers are at the bottom. I usually do that as well. OK. All right.

OK. So basically, you just use Alexa to get that. OK. That's correct.

It works extremely well. Thank you. A lot of this stuff is tactical. It may seem boring, but it works.

Like, trust me, if you do this and you don't get 10,000 plus visitors to your blog a month, like after six months, you're doing something wrong. I'm following you, Jay. Who's next? OK.

So it's with Trace. And I hope I'm not slow or anything, but I'm just not clear. So I'm going to ask you, Jay, on how you put this list together. Are you putting, say, 100 of whatever your niche is?

You're going to choose those 100 that are best known or whatever. And are you putting the links to their website? Yes. How is that all working?

OK. So what kind of stuff are you blogging on? I'm blogging on professional women coming out of corporate and going into their own business. You're blogging on women entrepreneurship?

We're talking about the top 100 women bloggers to follow. OK. And I would go into Alexa and I would be able to determine from? No, you just do a search on Google.

So you can use Google Blog Search, and you can type up women entrepreneurs, women entrepreneur blogs, et cetera. And you just have to search for women entrepreneur blogs. You're going to deal with a lot of crap. If you hate dealing with the crap, I'm going to introduce you to someone who loves stepping on it from earlier today.

OK. But once you get the link, you're going to be able to do a lot of stuff. OK. But once you get the list, you'll find some that you like and some that you don't, right?

OK. Once you find 100 that you like, you can start creating a blog post. You'll be like, top 100 women entrepreneur blogs to follow. And you can do number one, Sheryl Sandberg.

And you can link to her blog if she has a blog. When you say Sheryl Sandberg, you just link. You know how to create a link within WordPress? And you just do that for 100 of them.

Now you have your list. Do I have to say why I like that particular person? You have to say what? Do I have to say why?

Yes, you do. So you can't just say Sheryl Sandberg, number one. You have to do, in your list, you do Sheryl Sandberg. And if she's number one, then you do one sentence explaining what the blog is about.

You don't have to say why you like it. But you can just say what the blog is about and why she's on the list, if you want. OK, perfect. Thank you.

Hey, Neil. My question is, should you do it straight away when you have no content on your blog? Or should you already have some content, and then do the list? You should do the list.

You have to wait at least two posts. So publish at least two posts before you do the list. You can have 10, 20 posts and publish the list. But don't do it as your first post.

OK, thank you. Miguel, if you're blogging in two languages, and if you're marketing in two languages, would you use two different profiles in every single? No, just one. So Google treats, OK, when you blog in multiple languages, or you translate, you can actually gain more traffic, because there's the international audience.

If you take the same post and you translate it into a different language, Google actually sees it as separate content. They don't look at it as duplicate. Yeah, you can translate. And in the social media?

You use the same, like, example for Facebook. You use the same? I just share one version. Pick the version that you think people are going to read the most.

Or you can share both. Just don't share both of them the same day. Hi, I'm Cassandra. My question is that I had a teammate have two different Facebook profiles, one for the people they actually know and one for, I guess, Empower.

And I kind of followed that. But earlier you said that we should add all the people here on our Facebook stuff and add other people that are marketing. Would you suggest doing it on our personal one or have one just for our marketing? Use your personal.

Why not get both? Creating a Facebook profile from scratch is hard work. Leverage what you already have as a base. You don't have to create two or three.

I use my personal for corporate as well. If some people don't like it, they can unfriend me. And it's very rare that you get unfriends. Quicksprout.com, Q-U-I-C-K, S-P-R-O-U-T dot com.

Hi, I'm Judy from Las Vegas, Nevada. And I would like to ask, what about podcasts and leaving posts on podcasts? Woohoo for Las Vegas. I think I'm the only one who lives here.

OK. So you're saying, what about podcasts? Look at that. You met another Las Vegas buddy.

And one more behind you guys. You guys all like being in a row. All right. So you said, what about podcasts?

Podcasts are great because you can actually gain traffic from the app store. Or like their podcast iTunes store, not app store, iTunes. But I think podcasts are really hard. And I wouldn't start them off right away because if they're not high in quality, they won't do well.

You need the sound recording, et cetera, equipment. But here's one thing you can do. Have you ever thought about interviewing an expert within your space that you blog on? Have any of you guys ever done that?

That's good. Have any of you interviewed an expert within your space? OK, not too many of you. Maybe a handful.

What do we know about experts? They love exposure. They have egos. Where's my poem lady?

About egos and heart. There you go. So they got the egos. The egos gets the best of them.

If you tell an expert you want to interview them, what are they going to say? Exactly. If they say no, there's something wrong with them. I have rarely, rarely ever seen an expert say no because it's more exposure.

Now, when they're getting this interview, you're asking them questions. You would create five to 10. No more than that because if you give them too many, you'll find that these experts are busy and they're not going to respond to them. But don't give them more than 10 questions and you can post them on your blog, OK?

When you post these questions on your blog, it helps them get exposure. And what's the one thing that they have that you probably don't have? A following. Once it's published, you would actually email them.

So I'd be like, hey, Jaykron. Thanks for doing the interview. Love you to death. Here's the interview I published it.

Feel free to share it with your followers. And I would actually even create the tweet for them where they can just copy and paste it to make it really simple. And that's it. And what you'll find out is they usually always share it on the social web.

Some even link back to it on their press page. Usually what I do is when I look for experts, I first Google the experts in my space and I look to see which ones have press pages. Because once I have the interview, I'm like, yeah, feel free to add this to your press page. Because then they'll link to it.

Which helps your Google rankings, too, and traffic. So the question was, what is a press page? A press page is a place where people showcase every place on the web or even offline that has talked about them. So if they've been in a magazine, they'll be like, in this magazine on this date.

If someone wrote about them on their blog or Forbes wrote about them, they'll be like, interviewed by Forbes. And you'll be on there, too. And when you're next to Forbes and all these other places, it also makes your website become more authoritative. Because it'll be like, wow, if this person's been on Forbes and then your website, it's like, hmm, your website must be something.

It works really well. If you want to take it to the next level, I've done the expert roundups where I'll get like 100 experts or 50. 100 is overkill, but 50 works really well. I ask 50 people one question.

You can do it through Google Docs and just have them fill it out or whatever it may be. You get 50 responses. You have them include their photo, their Twitter handle, and a link to their website. They definitely share that.

You'll get a ton of traction, because now you have 50 experts tweeting about you. And you can keep doing that. So if I was blogging on creating websites, here's what 50 experts have to say about creating your first website. Here's what 50 experts have to say about, you know, how to rank number one on Google.

You get what I mean. You can keep asking questions, doing these expert roundups once a month, and you'll get a lot of traction. Next question. Hi, Neil.

It's Dennis from Germany. I was wondering if pinging is still, if you do need to ping your blog. NEIL SIKKAALSKIY- No, you don't need to ping anymore. OK.

You used to have to ping your blog, but it doesn't really help anymore. Hey, Neil. Jason Hodge here. Question.

When you're doing your top 100 list, is there anything, like, wrong with creating trackable links for each one of those lists so that you can kind of follow your metrics? NEIL SIKKAALSKIY- Trackable links for them, or who? Trackable links for, yeah, for them. Like, you know that you're linking out to them, so you're seeing how many.

NEIL SIKKAALSKIY- There's no need. They'll see it in the referral logs anyways. Oh, no, I'm sorry. Trackable links to them, but so that you can see your own things.

NEIL SIKKAALSKIY- No need to do that. Just do a direct link, because they want the direct link. They don't want a trackable one, because trackable ones usually don't pass search engine juice. NEIL SIKKAALSKIY- Next question.

Hi, Neil. Todd from Colorado. With our Kalatu blogging system, it starts out building a brand online, forward slash, and then whatever username you choose. Is that an advantage, because we're all collectively using that, or?

NEIL SIKKAALSKIY- Yes, it is. OK, so we shouldn't forward a different domain name to that. That will hurt us, right? NEIL SIKKAALSKIY- Yeah, there's no need to forward to a different domain name.

Doing slash, whatever it may be, or subdomains, or however you have it set up is fine. Just look at WordPress.com. It's popular, because everyone's on the same domain name. NEIL SIKKAALSKIY- So Empower did it right, is exactly what you're saying.

That's correct. NEIL SIKKAALSKIY- I love Empower. Hi, I'm Kim Mitchell from Seattle, Washington. NEIL SIKKAALSKIY- Yeah, I used to live there.

That's the suicide capital of the world. I still love it, though. And my question is, when you're contacting groups in Facebook, is it better to contact the group by itself, or individual members in the group? NEIL SIKKAALSKIY- So you don't have to contact on Facebook?

Or any groups in general. NEIL SIKKAALSKIY- On LinkedIn, or which one did you say? Yeah, LinkedIn, Facebook, any groups. NEIL SIKKAALSKIY- LinkedIn, you don't do groups that way.

LinkedIn, you just join them. There is no conversations with them. It's you just search for groups. Because in LinkedIn, in the main header bar, you can do search.

You just search for any keywords in your industry. It'll show you groups. It usually ranks them by popularity. You join them, and then you just start submitting content to them.

NEIL SIKKAALSKIY- You start submitting content to the groups. For Facebook, groups are, yeah, you can do the same thing. But yeah, there's very little conversation that happens. Like when I'm joining some Facebook groups, I'm not really hitting people up offline and be like, hey, buddy, can I join your group?

I just join a group. They either let me in, or they don't. NEIL SIKKAALSKIY- When I'm sharing my blog posts on Facebook or on Twitter, what are some really good things to say that link to my blog post? So I'm going to say yada, yada, yada.

I'll say a question. I'll say something that makes them think. NEIL SIKKAALSKIY- Oh, here's some tips. NEIL SIKKAALSKIY- What should I say that makes them click?

NEIL SIKKAALSKIY- I just wrote an article on this. NEIL SIKKAALSKIY- Awesome. NEIL SIKKAALSKIY- OK, so you know that image? Facebook uses images, right?

NEIL SIKKAALSKIY- Yes. NEIL SIKKAALSKIY- If the image blends in with Facebook's color scheme, you actually get more clicks. NEIL SIKKAALSKIY- More. OK, that's the opposite.

NEIL SIKKAALSKIY- Facebook has that gray, the blue, the white. I have my design. I'm like, hey, go take some colors from that thing and pop it in the damn photo. That helps a lot.

Attractive headline helps. Descriptive text above the submission. So if I was sharing an article, I would tell people why I love the article instead of just copying and posting a link. It usually helps.

And that's mainly it. Oh, also, timing helps. NEIL SIKKAALSKIY- Yeah. That helps, too, right?

A lot of people are on Facebook on the weekends and during the day, especially during work. They are. You don't want to share too early. People aren't at work yet.

Do you find that there's any, like, asking a question or anything that makes people think more, something that you could say that brings the right people to click on your post? Is there anything like that? NEIL SIKKAALSKIY- Debate. So let's say if I posted about something and there was a really good point, I would actually put in there, like, emphasize another point.

I'm like, oh, I actually think they did number two wrong. Or I think they could have also done x, y, and z. And I point out, like, a specific thing. Pretty much controversy.

Some sort of controversy works better than a question. NEIL SIKKAALSKIY- Thank you. NEIL SIKKAALSKIY- Neil, this is Jack Later. I just have a quick question here.

Are there any advantages anymore of submitting URLs to the search engines like we used to years ago? Does that do any good? NEIL SIKKAALSKIY- You don't have to do any of it. NEIL SIKKAALSKIY- OK.

Thank you. NEIL SIKKAALSKIY- He asked you, is there any advantages of submitting your URLs to search engines? No need. They'll figure it out on their own.

They got $300 billion, right? That's what Google has. They can use some of that to find your URLs. And they do really well.

Hi. I have several old blogs on Blogger. And I'm wondering, should I move the content over to my new Kalatu blog, or leave it? NEIL SIKKAALSKIY- Yes.

Move it. Blogger sucks. I know. But since it's aged, I thought maybe that's a good thing.

NEIL SIKKAALSKIY- No, it just sucks. OK. Thank you. NEIL SIKKAALSKIY- I hate Blogger.

I know Google owns it, and Google's an awesome company. But Blogger just sucks. Yeah. No, they're old.

But I haven't used them in years. But they still generate some traffic. So thanks. NEIL SIKKAALSKIY- Good choice.

You're not the only one who hasn't used it in years. Is all this helping you guys generate more traffic to your blogs? If you guys don't generate more traffic, I'm going to be royally disappointed. Thank you.

NEIL SIKKAALSKIY- It's not rocket science either, right? A lot of this stuff? No, it's just process and work. I was wondering if there's a way for me to reblog old posts that I have done like two or three years ago, but I had a very, very good following.

But then the problem is posteroos.com, where the platform that I uploaded it onto is folded. And so now the blog posts, I think, is still there, or are still there. But I want to be able to follow up. I want to be able to see the people, especially like it's been like 4,000 or something.

I just discovered about this about five weeks ago. Because I'm not good with internet marketing, so I don't really know this technicality. So I just found out about this. NEIL SIKKAALSKIY- So the old posts, as long as you delete it from the original source, you can reuse it again.

Well, the thing is that's already the posteroos.com already folded. So it's not- NEIL SIKKAALSKIY- So then you can't do anything. You have to rewrite it. You can't use the same one over again.

You would have to write it again from scratch with different words. I have the original, so. NEIL SIKKAALSKIY- But even if you do, it's going to create duplicate content. And then you'll get penalized, and it won't get any traffic.

Oh, OK. Thank you so much. NEIL SIKKAALSKIY- You're welcome. Hi, Neil.

This is Nettie Estes. And I just would love some clarification and your opinion. On the Empower network, building a brand online, or mapping to your own domain, I think the gentleman asked something like that a few minutes ago, but I'm not really clear about it. What is there, do we rank better if we stay with building on a brand online, or can we go ahead and map our own domain?

NEIL SIKKAALSKIY- Yeah, you can do either one. There's no right or wrong answer to this. I actually get this question a lot, and it's phrased differently. The question I get is, should I create a corporate brand, or should I create a personal brand?

Should I have an Empower network URL, or should I have my own URL? Either one really does work. It's a question of just personal preference. There's a lot of popular blogs.

Have you guys heard of Seth Godin? Yes, right? Seth Godin is, I think, like sethgodin.com slash typepad.com, or some weird URL like that. He's so popular.

NEIL SIKKAALSKIY- Having your own URL is not a required thing. OK, thanks. NEIL SIKKAALSKIY- I did. I want to be like Seth Godin.

Sadly, I was going bald, so I had no choice. I held on for so many years, but after using Rogaine, Propecia, hair growth shampoo, hair growth vitamins, I just got tired of it. I was like, shit. And luckily, like, you know?

I don't know. It was funny. What convinced me to shave my head was I was on a date one day. I was dating someone for a while, and I was like, should I shave my head?

I'm going bald. And she's just like, and this girl's really nice. I've known her for a long time. And she's like, honey, I'm like, if you haven't figured it out yet, just to let you know, I'm not dating you for your looks, right?

She's like, so I was like, all right, great. This isn't going to last any longer. But then I realize, I'm like, screw it, let me just shave it. NEIL SIKKAALSKIY- Yeah.

NEIL SIKKAALSKIY- Yeah. So, and by the way, she wasn't dating me for my money either. I was like, that's not it. She was dating me because I'm smart.

So she wanted me to help her make her makeup business popular, but I don't know anything about makeup. There you go. NEIL SIKKAALSKIY- Hola. Buenas.

Yo soy espanol de Madrid. OK, I don't know where you are, and I have no idea what you just said. NEIL SIKKAALSKIY- Aquí, aquí, aquí. Bien, mi compañera va a hablar por mí.

OK. So I'm like, if you want, I can start speaking back in Gujarati, my Indian language. NEIL SIKKAALSKIY- Well, I can try to translate, but I'm not really sure what he's talking about. So I can try.

I can't hear you. Put the microphone up. NEIL SIKKAALSKIY- Well, I don't know what he's talking about. He was trying to explain to me, like, this thing about Facebook, like, what's it called?

Do you mind if you can speak a bit louder? A bit louder. NEIL SIKKAALSKIY- OK, you speak. Someone here will translate.

NEIL SIKKAALSKIY- OK. OK. Cool. OK.

Can you do it for him? NEIL SIKKAALSKIY- You can speak. I'll give you the mic. Go ahead.

Hablo. Yo lo voy a traducir. NEIL SIKKAALSKIY- Gracias, Vicente. De nada.

NEIL SIKKAALSKIY- Escúchame. Yo tengo un autopublicador en Facebook. I have an auto publisher in Facebook. NEIL SIKKAALSKIY- Entonces, este publicador me va a los grupos que yo tengo.

This publisher, the group that I have. NEIL SIKKAALSKIY- Si puedo llevar este autopublicador de Facebook a ciertos nichos que me interesen. Can he take that auto publisher? Can I take that auto publisher?

Can I take that auto publisher to another niche that interests me? NEIL SIKKAALSKIY- Si. Your Spanish is impeccable. Next question.

NEIL SIKKAALSKIY- Hey, Neil. What's going on? This is Jeff Trills. I'm over here, bro.

All right. Hey. What's going on? Hey.

NEIL SIKKAALSKIY- Hey. Dream Team. Yeah. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. Jeff Trills. Jeff Trills.

Jeff Trills. Jeff Trills. it's a Wistia video on the blog you understand so you're asking can you put Wistia on your blog well yeah because I know when I put it on my when I put a YouTube video on my blog and if my account goes down the videos on my blog that's on YouTube is also down so when it goes to look at my videos it's not up anymore so when you're saying YouTube takes the videos down yeah the YouTube account will get shut down so all the videos that's on my blog don't play oh yeah then you can put them on Wistia but why are you YouTube taking him down because somebody makes a press spam and it's saying my content is not you know oh there's haters haters hey I'm trying to be you know haters gonna hate all day so yeah put that shit on Wistia all right but but like you said YouTube is the number third most video site in the world so I'll put it on YouTube too you could do a bit of both I'll even put a for those haters you can have a spam button on your site so when you have your Wistia button video on your site and they click spam instead of just shares it on their Facebook profile you're looking thanks it'll work oh you can make your own Facebook sharing buttons like I I created my own for my own blog like custom add my own designer do it it's just like like code just like you put in YouTube code you can put in share code that you're copying and pasting right because you put it within your blog you're just like copying and pasting the YouTube embed code right that's what you publish YouTube videos there's also embed code out there for like Facebook buttons and you can have some and create something custom for you that's for you know Facebook sharing and instead of the button saying Facebook it's just spam and then when they embed it you just copy and paste and goes on their Facebook consent that's it cool so if the people collect 15 maybe whatever you want to create would you select the button that's right here well let me show them let me give me a look at the description here we listia.com okay but we can't let you hate let him hate on their Facebook whiskey יש feet iaa.com I think they have a free plan to I love tree freeze good phrase awesome my name is Theresa Kaiser from Wisconsin and I have a question about pr.

runtime shopping site very allergy ranking drew a long discussion the way these. It takes you a while to rank that thing. Does it really make a difference or not? No.

Google stopped updating PageRank. The PageRank you see on your end is not the same on what they see on their end. Their PageRank is not a scale of 1 to 10 either. It's been like that for years.

Just ignore that whole number. Okay. So it makes absolutely no difference at all. I mean, you buy your name or your keyword or whatever.

My blog has a PageRank of 1, and I think I'm like at, what, 700,000 plus visitors a month on my personal blog. Awesome. So everyone that was arguing with me about that, see, it doesn't matter. Yeah, it doesn't matter.

Yeah. I was worried about that. Thanks. Hi.

My name's Larry McSween. I'm from McKinney, Texas. My question has to do with the changes that have happened in Empower Network over the last few years. They had ENV1, ENV2, and now we're on the Cali2.

The previous blogs, okay, that we've had out there, does it make any sense to actually move them into Cali2, or should we leave them where they're at? Wait. The question is, should you move? The previous blogs that we did under the ENV1- So how do you move it right now?

We don't. I would copy and paste it. Just copy and paste it and just- Yeah, it's already in the old, yeah, is the old one in WordPress as well? The first one was.

Empower Network, copy and paste it. It'll work. WordPress has a WYSIWYG editor. Will it affect anything, though?

Is it still going to be considered duplicate? Yeah. You delete the one on the old one. Okay.

And then you're good. Okay. I've never seen anyone that excited to receive a microphone. What's up, Neil?

Hey. What's going on, Neil? Policy Q here. Cassandra Lee, and together we are- The Power Couple.

We had a quick question, right? We had- I missed it. Did you guys say you're the Power Couple? Yeah, something like that.

That's awesome. All right, cool. So we have one blog, but we were wondering, he has his own brand, I have my own brand. Do we put pages on that blog?

Do we put pages on that one blog of his and mine? Or should we create separate blogs and then have the Power Couple one together? Power of two is stronger than the power of one. Oh, someone's got wisdom here.

I am bald for a reason. I'm kidding. The reason you'd want to do for two is because you guys aren't going to write the blog posts together. You guys each write your own blog post, right?

Some we do together. I'm just kidding. I'm just kidding. No, no, no.

That makes sense. Because some we do do together. We write it. But then some of them, he'll write his own.

I'll write my own. Yeah. So are you guys married? Yeah.

Oh, okay. Then you're good. Then you can write it. Because I was like, because I'm like, well, if you're not married and something happens, I'm like, the power of one because of power of half, right?

But if you're married, you can do one or two. But I usually go for two because you both have time. Why spend the time together? You're married.

You already see enough of each other, right? Come on. Instead of sitting down and like, oh, I'm married. I'm married.

I'm married. I'm married. I'm married. I'm married.

I'm married. You're married. You already see enough of each other, right? Come on.

Instead of sitting down together even more and writing together, at the same time, you both can crank out your own posts. Yeah. Yeah. That's like double the stuff.

Right. That's double the traffic. Right. Right?

Think of it like double mint gum. Why have one when you have two? Okay. I'm going to make the commercial now.

Yeah. I'm just kidding. All right. So just one blog.

Cool. Yeah. All right. Thanks.

Two. Two. Some too because there are two people. But if you're a couple, have your own blogs.

It's like as a couple, you don't want to be sharing the same clothes, right? Have your own. Hello. Michael Grady from California.

What would be your preferred call to action for someone blogging about health, blogging about exercise, off topic of making money? Okay. So your website- question is how do you make money by blogging off topic what would be your preferred call to action at the end of blog posts that are off topic I would not try to put a call to action off topic those are the posts where you don't try to sell so that way people don't feel that you're just trying to sell sell sell right I think a good example I have in mind is Amy star Allen how she's blogging CrossFit that kind of example where it's it's all about health right and she is promoting in power okay what may be an example that you would use as a call to action so she's blogging on health how to build your own brand being in the health space you can be talking about that right people are reading it are also individuals out there in the career world are looking to figure out how to make money on their own without having a nine-to-five job they're also trying to grow their brand their social profiles etc you can promote all that stuff you just feel like yeah you know by the way people want better jobs they're looking at a new career also on the internet right so the pros and cons of blogging and blogging have different uses right so we want to promote to our friends and to our clients and to the other people like that right so blogging gives people the knowledge to get better well teachers do the same thing right so if you're wondering you know how I got my blog so popular I learned it from x y&z course or whatever it may be right that's what I would do okay indirect though does not convert as much as blogging on topic right just as at FYI but still it's better than nothing right Electronic matter.

Like ranking your website, making a website. Oh, like do I blog about stuff that's outside? Yeah. I do.

Like I wrote a blog post on how a Ferrari made me a million bucks. Because it's still relevant to business. I mean outside of making money as well. Right.

Because a lot of us have passions and talents and interests outside of making money. No, I don't do too much of that. Like I like the Seahawks. I don't really blog on the Seahawks ever.

Right. Yeah. Okay. Haters.

Haters. Haters are going to hate. Remember? Give them the spam link.

Give them the spam link. So, but yeah, I tend to just blog on topic. I used to do that back in the day where I blogged off topic. I noticed like the income disparity was like 20x when I blogged on topic.

I took the 20x. Indians are kind of greedy. We go where the money is. But again, I'm not saying you can't make money doing indirect.

If you are, just do like a PS at the end, etc. Okay. Or collect the email and drip them in the funnel. Then you can get them on topic over time.

Okay. Right on. Thank you. Hi.

You had mentioned the blog something. You had mentioned something, blog something, and shortening stuff down. What was that term that you used? Blog something, shortening it down?

When you, all right. Let me see. When you duplicate posts, when you shrink down, you shrink it down. Oh, like a.

What did you call it? Yeah, you can do like an excerpt. So, if I want to link to another duplicate, a post, instead of making a duplicate, what I would do is I would just take an excerpt from that article, put it like in blog quotes and link out to it. Blog quotes.

Blog quotes. Okay. That's what I was looking for. Thanks.

Hey, Neil. Thanks. Sorry, I'm losing my voice, guys. I've been doing a lot of videos this weekend.

Question for you would be, my name is Desmond, by the way, from Vancouver, Canada. Yeah. Dream team. Dream team.

And, okay. So, Neil, can you share with us, you know, a little excerpt of what you do? Yeah. Yeah.

What do you do in your day when you start blogging? Right? You don't have to talk about your bath and your shower, your breakfast, but once you sit down and you start blogging, you know, from A to Z, what do you do when you come up with your idea, your headline, everything, and then how do you syndicate it? Sure.

So, I first come up with the headline, then I write the introduction, then I bullet the main body points out, then I fill in the body, then I write the conclusion, then I publish the post, then I spread it on Facebook. I schedule it. I don't just publish. I schedule it.

I write posts in advance. Then I, once it's published, I do an email blast letting people know the post has been released. I then share it on Facebook, Twitter, LinkedIn, main social channels for me, and then what I do is everyone who I link to, that's an external link, I shoot them an email letting them know I linked to them and ask them to share it. All right.

All right. That's my process. Works really well. All right.

Thank you very much. Say it again. Okay. So, I come up with the headline.

After I come up with the headline, I write the introduction. After I write the introduction, I bullet out the main body points. The main points in the body. Then I write the body.

Okay. I come up with the headline. Once I come up with the headline, I write the introduction. Once I write the introduction, I write out the main points of the body.

Like I'll just list out, like if it's a 17-point list, I just quickly list out what are the 17 points before I start writing. Then I start writing those points. Then once I'm done, I create the conclusion. I end the conclusion.

With a question, I italicize it. Within the body, I feel free to link out to any other places that are relevant, internal posts or external. I then schedule the post for the ideal time. I went over that yesterday.

Once the post is up, I do an email blast, letting all my followers or readers knowing about it. Okay. After I do that, I share it on Facebook, share it on Twitter, share it on LinkedIn, and then I email, oh, everyone I link to, that's an external site, and I ask them to share that content, or on Twitter, Facebook, et cetera. That's it?

Oh, I email them, letting them know that I linked to them, and I ask them to share it out. The writing part, I can write a post pretty fast. Like I came here from Las Vegas to here. I worked with some buddies.

I brainstormed my headline for like 20 minutes. After I had the headline, it took me 45 minutes to write the post. I wrote it. I literally was in the car ride from there to here.

Then I set it up as a draft yesterday before I spoke. My editor went in to proofread it all. Then the emailing and sharing on Twitter, that takes me like 10 minutes max. Then emailing out people.

I have an assistant that does that. I don't know how long that part takes. They have an email address like neilsoandsoatneilpatel.com or something like that. Last question.

Okay. Great. With all of what you've taught us this weekend about titles, creating a title, I am thinking back to some blog posts that I wrote that were great, but could definitely have used a better title. Are you able to go back and change titles, or is that not a good thing to do?

Yes, I do that all the time. Okay. I remember I wrote a post one time on the four ways to become rich, and I started ranking on Google for the keyword how to become rich. After 60 days, I then went into that post, and I changed the title.

The how to become rich. I'm like, forget the four ways. I don't change a URL. WordPress, even yours, keeps the URL the same.

Okay. So that slug. Keep the URL the same, the slug. That's what it's called, the URL slug.

You're just changing the title. No, no. You don't need to do a redirect. Just keep the URL the same.

It's okay. It works extremely well. Then I saw my spot goal for how to become rich even higher on Google. I was like, hell yeah.

They'll pay attention to the title versus the URL. By far. They look at the title more than the URL. Oh, sweet.

Thank you. Okay. Go for it. What happens if the title happens to be the same that somebody else might have out on the Internet?

Oh, that's okay. That happens all the time. Okay, cool. Don't even worry about it.

There's billions of articles or trillions on the Internet, right? Someone's going to copy you one way or another, or you're going to copy someone else. It's okay. Yeah, title and headline is interchangeably.

I'm saying the same thing. Title of the post, headline of the post, same thing. All right, everyone. Jonathan's going to come on stage.

Thank you guys for having me. Appreciate it. Thank you, guys. Thank you.

Come on. Come on. Come on back out here. You're not going to get to just sneak away like that.

Empower Network, Neil Patel. All right, guys. So what I want you to do is on three, you're going to shout, thank you, Neil. One, two, three.

Thank you, guys. I kid you not. This has literally been the best crowd I've ever spoken at. And I've spoken to the Malaysian government and places like that.

But this is the most energetic crowd I've ever spoken to. It's my honor to speak to you. Thank you, guys, for having me. Thank you.

See you soon.