MC13 – Focusing On Your Strength – How to Be Weird and Make $4,000 per Blog Post
Picture a serious, suit-wearing, straight-faced professional trying to shoot a rambling, off-the-cuff video about nothing. Dave Wood has watched it happen, and his review is merciless: it’s hilarious. That’s all it is. Not because the person lacks ability, but because they’re performing someone else’s strength instead of working from their own.
This session of the Classic Masters Course is about the single most expensive mistake talented people make: spending years trying to get good at something they’re not wired for, while the thing they’re naturally brilliant at sits unused. Dave teaches it through Chris Daugherty, a self-described weird content guy whose entire business runs on a style nobody could have assigned him, because nobody else could pull it off.
How do you find a strength you don’t know you have?
Chris didn’t discover his strength through self-assessment. He discovered it through output. When he got started, he plugged into Dave right away because they had a similar style, creative, a little spacey, prone to rambling. Dave taught him what he himself did, Chris started doing it, and then something unexpected happened: I realized, oh, wow, I’m kind of good at this. It kind of just fell on me. He didn’t know he was good until the results showed up and Dave kept telling him, no, dude, this is your strength.
Here’s the part most people miss: even after the evidence, Chris still has to tell himself daily to stick with his strengths. A few months before this session, he decided to become a paid marketing guy. He got competent at it, competent enough to generate leads whenever he wants, as many as he wants. But paid marketing isn’t his strength, and he knew it, so he diverted his attention back to content. Now the two work together the way they should: paid traffic builds his list, and his content warms that list up, gets people to know who he is. When people join him, they tell him the same thing over and over: I’ve seen your video. I’ve seen your blog post. The content he’s created over the past year is what actually moves people, and it’s content only he could have made. It takes him two days to write a post. So what if it does?
Why is “doing something” the entire secret to Chris’s videos?
Chris’s videos drive Dave slightly crazy, in an admiring way. Dave shoots videos by ranting, raving, and getting pumped up. Chris just sits back, hey, this is Chris Daugherty, kind of hanging out here, and talks. And talks. His videos go on and on about nothing in particular, and they sell, and Dave openly admits he can’t fully explain why. The only reason someone doesn’t buy, he jokes, is that the video was still going when they had to leave for work.
But those videos didn’t start good, and this is where Chris hands the room the real key. Everyone who shoots their first video does the same thing: watch it, decide it’s garbage, and throw an hour of work away. What separated Chris was one operating principle:
What I realized early on, and I still have to tell myself every day, is that, you know, what I do isn’t perfect, obviously. And I’m okay with that… But I realized that doing something is better than doing nothing.
So he made videos anyway, frequently in the same shirt, and they got better and better because he kept making them. He has no designed style at all, and that turns out to be the style: organic, off the cuff, unmistakably him. In everything he’d tried before, he was always told exactly how to do things, and he didn’t fit the mold, and that’s precisely why it didn’t work. When Dave told him, just be yourself, it’s okay, the whole thing unlocked.
What’s the difference between a skill you can learn and a talent you can’t?
Dave first spotted Chris on a webinar course, because Chris was on every webinar. Then Dave was doing live reviews of people’s blogs, pulled up Chris’s, and burst out laughing: a bald, funny-sounding guy holding a Bible, surrounded by pictures of money, no capture form, nothing conventional anywhere. It looked ridiculous. It still looks like that today. And underneath the ridiculousness, Dave saw something you can’t teach: talent. When somebody starts working inside their real competency, the talent is visible almost immediately.
Dave draws the line carefully. Take Dave Sharpe’s capture pages. Part of what makes them work is skill, and skill can be taught. But part is a talent for being compelling in a mysterious way, and Dave’s honest advice about the talent part is: if you can’t do it, you just can’t do it, and you shouldn’t force yourself to try. Dave himself didn’t try to replicate it. He asked Sharpe if he could take the page code, pasted it onto his own site, ran traffic to it, and generated around 8,000 leads. Use other people’s talents; don’t impersonate them.
Dave describes his own ability the same way: what I’m good at is an inch wide and a mile deep. He’s world-class at a handful of things and cheerfully useless at almost everything else, cleaning, cooking, anything mechanical. He and his business partner never tried to do each other’s jobs, not even a little bit, and other successful pairs in the room work the same way, one running paid media, the other closing on the phone. So the instruction to you is direct: find someone succeeding whose wiring matches yours, and model them. If you try to operate outside your competency, it doesn’t matter how well anyone teaches it. You’re trying to do something you can’t do, and all your energy leaks into the impersonation instead of into producing.
Is any of this actually technical?
No, and Dave wants that excuse gone permanently. How does Chris do what he does? He puts a camera on a stand, rambles about nothing, hits upload on YouTube, and shares the video across a huge number of Facebook groups, probably with a tool that auto-posts it. That’s the operation. Dave’s own early technical grind is a cautionary tale in the other direction: he spent something like 150 hours of sweat setting up his first website, and later realized the same setup could be had for about $50. He was so pained by the memory that he deleted the knowledge from his brain the moment he could.
Strip away the tools and every version of this business is the same sentence: get presentations in front of as many people as you possibly can, as fast as you possibly can. Offline recruiters do it in living rooms. Internet marketers do it with videos and funnels. Same job, different leverage.
What do you actually make content about?
This is the question that paralyzes people, and the session answers it three ways.
- Your story, told everywhere, constantly. Everything is a story, even the decision you just made to invest in learning. One of the most memorable guys in the room is memorable precisely because of his unlikely past handing out cards on the Vegas strip. Your background isn’t a liability; it’s the hook.
- Your notes. Everything you write down in a training like this is a blog post, a video, an email. The moment you know something your reader doesn’t, you’re the expert who can lead them from darkness to light. As one leader in the room put it, it doesn’t take a Rockefeller to help a fella.
- Your old problems. Dave’s first six months of blog posts were about all the dumb stuff he used to do, wandering Walmart prospecting, hauling videos around by hand, and how much better the new way was. He didn’t even know what keyword research meant while getting 1,500 visitors a day, because he was simply writing about problems he’d personally had. One man in the room spent years in Amway driving around delivering videos; millions of people alive today have had his exact frustrations, and every one of them is a reader looking for the solution he now has.
Dave bought his way into this industry off exactly that kind of message. He saw a rough video from a marketer named Adam Chandler saying, in effect, you’re out there prospecting, and I’m just sitting here while people call me. Dave hit the buy button before he fully knew what he was buying, because the message named the pain he was living. Your weirdness, plus your scars, is a marketing machine.
This is one session from the Classic Masters Course, and the surrounding lessons go deeper into each competency and the people who model them. If you’re new to it, the entire Classic Masters Course, this lesson included, is available for $99 at the Classic Masters Course.
Your assignment: pick the leader whose wiring most resembles yours, drop every activity that requires you to be someone else, and make one imperfect piece of content in your own voice today. Doing something is better than doing nothing, and you only find your strength by producing.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
It just appeared. It's kind of weird. I was talking about stirring the pot and creating controversy, and here you are. You know, guys, Chris is a great example of what I was just talking about. Okay, now you have mixed a little bit of the conversion-minded stuff along with the content.
But when you first got started, and it's still your strong point now today, you're absolutely a kind of creative. Now, this proves that you don't have to have long, curly hair. Now, you still want to take one shower a week. I think you took it the other Wednesday. You still smell good, though, so I don't think you need one.
But you don't have to have—whoa. You don't need long, curly hair to be a weird content guy. Now, here's what I want to ask you is that, you know, when—you've done this a couple of times now. I just want you to talk a little bit about what I was talking about and mainly how you identified your weirdness, right? Let's just—we've all got a weirdness, and that's our strength, right?
We're all a little bit different. And we've got strengths and weaknesses. You identified your strength, and then you absolutely capitalized on it through content. In your blog post, how much were you averaging? Even—I don't know if it was before Empower or what.
You told me this number. I can't remember when. How much were you averaging per blog post as far as dollars? I think when Empower started, I was at around $1,000 a post, and I think I'm over $4,000 right now per post. So over $4,000 per blog post.
Now we're talking about a totally— Lisa. It's okay if it takes me two days to write them, you know what I mean? Yeah, it takes you two days. But here's the cool thing about it is—so what if it did? You know that if you write—and I want you to talk about that just for a second, and then we're going to break and we're going to go get a bite to eat or whatever.
But I want you to talk about that for a second is how you were able to identify your strength, and maybe you didn't even know it when you had it. Maybe you just kind of went with what felt right. And then how just doing that and focusing on that, and really you still—that's still your main style, how that's really helped you to be able to focus on your strength. Right. I mean, when I first got started, obviously, I plugged into Dave right away, and we're kind of similar.
And that's really why I was attracted to him. Right. Not physically, but he's kind of good looking. I mean, it's okay if you were. But you know what I mean?
He had a similar style that I did. And he taught me basically how to do what he does, and I just started doing it and realized, oh, wow, I'm kind of good at this. I mean, it kind of just fell on me. And I didn't really realize that I was good at it until I started getting results, and Dave kept telling me, no, dude, I can tell you have a natural—this is your strength. Yeah.
And I still have to tell myself that and to stick with my strengths. Because a few months back, I tried to be a paid marketing mogul, right? Mic up a little bit more. I tried to get real good at paid marketing.
And I can get leads whenever I want, as many as I want. But my strength is not paid marketing. Yeah. And I realized that. So I diverted my attention back to my content.
Because I get tons and tons of leads basically whenever I want to. But the majority of the money I make is still from random content I've created over the last year. I ask the people that join me, and they're like, I've seen your video. I've seen your blog post.
That's where most of my sign-ups come from. Yeah. And obviously my list, but I use my content. Like you said, after I created my list through paid marketing to warm them up and get them to know who I am through my content. Let me ask you this.
Because, I mean, you're looking at Chris here, and this is somebody who started out with a list of 200 people when we started. How do I know that? Because I saw what you were doing when we were in that stinky hotel room, and you were just kind of—you were just there, and we were just—it was like, okay, Chris is here, and he's over there scheming and everything. We're launching Empower. He was just collecting applications for $625 on every phone call.
On every phone call. And this is what I want to ask you next. There's a lot of people in the audience right now who are self-conscious, right, about videos, shooting videos. And, I mean, you write some great blog posts, but I've got to tell you, I mean, these videos that you shoot, I mean, you just can't even figure them out why they make—you know, they just go on and on and on and on. And your credit card just starts feeling warm and kind of just pulsating, and you're just watching me.
You just want to buy stuff. Yeah. It couldn't have been like that when you first got started. I don't know what that was like at your house, but your way of shooting videos is not like my way of shooting videos, right? I get in front of the video, and I rant and rave and scream and yell and, you know, get all pumped up.
And you just sit back, and you're like, hey, this is Chris Darby just kind of hanging out here, you know, just wanted to shoot this video. And before he even starts talking about anything, it's been like 30 minutes. The only reason someone doesn't buy is because they just, you know, I've got to go eat or something, you know what I mean? Because if they get to the end, it's over. Well, no, it had been an entire night, and they had to get up and go to work is why they don't buy.
My video is still going, and they're like, I've got to go to work, or, you know, the dog's barking or whatever, you know? Or Christmas comes, you know? So, here, what I want you to do is just talk briefly about your style of shooting videos, because that's powerful. What is powerful about videos? Everybody in the room can afford, like, a flip cam or whatever.
Yeah, yeah. Everybody can do it, but what holds people back is they get in front of the video and do what I did and you did. And I know you had to do it, too. You get in front of the video, and you shoot something, and you just think it's garbage, and you just spend an hour on it, and then you throw it away. And you overcame that somehow and still put out videos that I can't figure out.
Because they just go on and on and on and talk about nothing, but they sell just a whole bunch of shit, and it's unbelievable. So just talk about that for a second. What I realized early on, and I still have to tell myself every day, is that, you know, what I do isn't perfect, obviously. And I'm okay with that, you know what I mean? Sometimes I struggle, and, oh, I want to be better, or whatever.
But I realized that doing something is better than doing nothing. So, from the beginning, I started making videos, and I thought, it's kind of—in the same shirt, guys. Yeah, same shirt. I mean, it's the, hello, my name is Awesome, or the other one is, what's the other shirt that you wear all the time? This is what Awesome looks like.
Anyways, I just got distracted. But I don't really have a style for anything I do. It's just because it's all organic, right? I'm an organic guy. That is your style.
Yeah. Off the cuff. It's just off the cuff. And for a long time before that, in the things I've done in the past, I was always told exactly how to do things, and I didn't fit into that mold, and that's why it didn't work. When I met Dave, and Dave said, no, just be yourself, it's okay.
And I just started doing it, right? Not worrying about if my video was perfect, you know, if I said everything right, or whatever. I just started making them. They got better and better, and, I mean, I don't know if they're real good right now, but I sell a lot of stuff. Let me cut in here for a second, because I have to step up, because I was with—and I want to talk about personalities.
What time is it now? It's five minutes. We're taking a break, right? Five, ten minutes. And then they're going to be able to start the air conditioner at the break, thank God, right?
So, yeah, it's a poor job. I like the idea of sweat lines. I'm hallucinating. Yeah, yeah, yeah. My mind is expanding.
It is expanding, right? The hallucinogenic, you know, mist is coming soon. But anyway, so, you know, I had a lot of conversations with Chris Daugherty, because I left him in the beginning. You know, he was on my webinar. And what happened was—guys, this is what happens.
You've got to do what you need to do to get around people who can help you. Yes. Okay? You've got to do what you need to do to get around people who can help you. A couple people have come up to me, and I've sent them to Lawrence this weekend.
You know what I mean? Because I'm not going to teach somebody to do something I just don't do. You know what I'm saying? And Lawrence does things that I just don't do, and I probably will never be good at them. Right?
If somebody came up and said, how do I run a co-op? Well, I wouldn't sit there and theorize about it, because I've never ran a co-op, nor do I want to. But, you know—Chris was on this course I was doing, this webinar course. And he was on—I just noticed this guy was on every webinar. Right?
And I noticed him then. And then I was doing reviews of people's content in their blogs and showing them why things were working and why they weren't working. And I pulled his blog up, and I just started laughing. I don't know if you remember that. Because it was just—because, you know, he's a Christian, and he has a—you know, he's sitting there, you know, with, like, a Bible.
You know, this bald, weird-looking guy. You know? And he sounded funny, too, when I was talking to him. You know? Yeah.
Because he's got the voice. I don't know if any of you have ever met, like, Randy Schrader. You know? But he kind of sounds like Randy Schrader. You know?
But he's got his, you know, hand, Chris Daugherty, you know, on his blog. And so he's, like, holding a Bible. And then he's holding a Bible in the corner, and he's got pictures of money everywhere. You know what I mean? And that was what his blog looked like.
There was no capture form. You know? There was nothing like that. It just kind of looked funny. And he was kind of setting it up as we were going through the course.
That's still what it looks like. Yeah, today. He's got a Bible, and there's money everywhere. There's money everywhere on the blog.
You know, the money is pouring from the Bible on his thing. But in any case, you know, I liked him. I started talking to him. But what I noticed was is that he's very similar in personality to a lot of us, right, that struggle with a lot of other stuff and are super talented but just don't fit in anywhere in normal society. You know what I mean?
And there's a percentage of the room that are just like that. And there's other part of the room that you think we're nuts when we talk like that. Right? You know? It's okay.
We'll talk to you later. And you don't finish your videos. Yeah, yeah. You know, you're serious about everything. Well, that's cool.
We'll talk about that later. But for those of you that are, you know, a little bit—Aki just took his shirt off, you know. Yeah. Sorry, getting distracted there. But, you know, what I noticed is that, you know, he spaces out.
You know, like he'd be talking to me, and then all of a sudden, he'd just stop talking. And I could just tell he wasn't paying attention to anything. You know what I'm saying? He just spaces out. He's thinking about ninjas or whatever, you know.
You know, so. But in any case, I started talking to him. But I also noticed, I don't know if you remember these conversations we had. You know, he started working, and I saw talent.
Right? And this is something that's real common. When somebody starts working in their competency, right, you can see the talent. You know what I'm saying? Whether it's capture pages with Dave Sharp.
There's a part of Dave Sharp's capture pages that's a skill, and there's a part of it that's a talent. Right. Like, I just used to, rather than making my own capture pages, I'd just go steal the code off of his page and paste it on my own site. You know? And do solos with it.
You remember that? Yeah. I was like, hey, Dave, can I steal that page? He's like, sure. So I was like, sweet.
I just stole it, and I generated like 8,000 leads with it. You know? Then we started working together. I was like, this shit's badass. Right?
But he had a talent with specifically being compelling in that mysterious way. Now, I can explain to you guys how that works. And still, if you can't do it, you just can't do it. Right. Right?
Not everybody can do that. And you shouldn't try to. You don't need to force yourself to try to do it. Yeah.
John and Rose doesn't do that. You know what I mean? He doesn't just sit there and talk about nothing for an hour and a half in videos. And for some mysterious reason, everybody who sees it buys. And they don't know what they're buying.
You know? He doesn't do that. You guys don't do that. You know, Lawrence doesn't do that. Yeah, you don't do videos.
Yeah, they just talk. Right? You're going to. My point is, I noticed it, but he struggled with it. Right?
And a lot of you guys, the problem you're having is you're trying to do something that it doesn't even matter if we teach you how to do it. You can't do it. Right? Right? You're trying to do something that is outside your competency and just how you're wired.
Right? Just talk. I cannot do what you do, Sophie. And I know it. So I just don't try.
Right? I'd rather surround myself with talented people who can do what you do much better than me. Right? And that's the way that you've got to be.
So I talk to him. You remember those conversations? I'd say up on the phone. His wife probably remembers. I'd say, dude, you're super talented.
You know what I mean? Because he's got a gift for communicating in a certain way. So what we want you guys to do, specifically who are here, right, is find somebody here through the weekend, right, if you're seeing the recording, find the leader that you can listen to who you can actually model. Right? Someone's here.
Because we're all different. Right. And we all have gifts. You all have a strength.
And there's a few main competencies that people fall into. Right? The weird content. Right? And somebody in, like, the suit-wearing, you know, straight-faced guy tries to do it.
It's hilarious. It's all it is. Right? Really, it is. You know?
Tony doesn't do it. He didn't try. Nor does he want to try. Right? He's not Justin Berenjian.
You know? Our strengths, just in our business, when we came together, we didn't try to do what the other person did. At all. Not even a little bit. Yeah.
And still today. I mean, just from this perspective, Erin Sophia worked like that too, right? She does the paid media and Erin pops on and we're going to have them come back and talk about that later. And he closed people on the phone. I mean, the other thing is we were talking to Tony and Jessica last night about, you know, what you guys do on a daily basis.
You, they homeschool their kids, right? Because that's what works for them. And Tony knows that she runs that part of the house and she's a badass at that. And you don't try to pretend that you're not a badass at that.
Right. Right. No, and same thing in my house. I mean, the kids would be ruined, right? No, here's the truth.
Like I got one of the most talented wives ever, right? She doesn't want to necessarily do network marketing full time. Like it's not her thing. She's never sat up late at night thinking about it. You know what I mean?
I make a ton of money and she loves it and she loves the weirdness of it and all this stuff. But she does stuff to where it makes my life easier. Because, you know, I'm good at forcing people to do it. I'm good at like four things in life and everything else I suck at. You're right.
You know what I mean? You're not clean. Do you clean? No, not at all. Do you do dishes?
No. Do you mow the lawn? No. Do you clean the pool? No.
Do you? In fact, you could actually. Do you cook? Well, you do kind of cook sometimes. Sometimes.
Yeah. You could. I put a bunch of vegetables and turn them off. No. No.
Yeah. And then I would have it outside the oven on. But you could take the engine out of my car, replace it with an air conditioning unit, and I would go try to start it and lift the hood up and say, what the hell is wrong with this thing? Not being able to figure out that there's no engine in it. You know what I'm saying?
It's, what I'm good at is an inch wide and a mile deep. Right? So if you guys here, realize something, that if you try to do something that makes no sense—look, I know we teach people, hey, you can be good at everything. Right? Sophia, let me explain for the next eight hours
is how you can talk about nothing for 45 minutes in videos, you know, and sell anything out of thin air. And you'll be like, and her face just goes like this. Don't even try, right? Do what you're good at and what you're talented at, and here's what I can promise you, right? What the aim of what you're good at is, is the same.
The principles that drive it are the same, regardless of whether it's content, paid media, even the old school stuff, it's the same principles. I talk to these guys and they think what we're doing is different, or it's complex. It's just that they're doing stuff in a way, and we're doing it in another way, we're both doing the same stuff, right? We're both doing the exact same thing. So realize that, identify with someone that you can copy in the room who's succeeding, because we've got probably three or four of them that you can copy, and do it like that, and then all your energy and attention is engaged specifically in producing sales all day and night and creating as much exposure as you can.
Right. With as high quality of exposure as you possibly can. Does that make sense to everybody in the room? It's easy. You produce sales all day and night, right?
You produce sales all day and night. Now what I want everybody in here to do, and this is where we're—let's end here and then come back after the break. We're gonna take a break for an hour for lunch. But what everybody in here, here's what to do and here's how to do it, okay? You produce sales all day and night because, if you're new or if you've been struggling for a while, it's irrelevant, you're still at zero, okay?
Here's what you have the opportunity to do in the next month is to create a magical story, okay? To create a magical story. You're at zero now, right? Why is John Wells such a great guy to talk to? Because he was the porno card guy in Vegas.
You know what I'm saying? Like what do you think of when you think of John Wells? I think, I'm walking down Vegas, first time I ever visited him, I visited there and an arm hits me in the chest and I look down and there's a picture of a naked woman and I burst into laughter. That's what he did for a living, you know what I'm saying? So it doesn't matter what your background is, right?
This is the chance to create your story. And my encouragement to you is, is to skip over the, I'm gonna sit and try to figure everything out stage because the truth is what Chris Daugherty does is not very technical, right? It's not. Some of the weird stuff he does is a little technical and he buys a product that does it. Right?
It's not very technical, right? It's just not. So just get over the whole, I don't know how to do it thing. You wanna know how he does what he does? Well, he takes a camera and he puts it on a stand and he sits there and rambles about nothing and sells stuff.
That's how he does what he does. He has a flip cam and then he hits upload on YouTube and he probably doesn't even know how to get it in the right video format to upload it, right? And then he goes and he shares it in a thousand Facebook groups with probably tools that auto post it. Right? It's not complex stuff.
And stop thinking it is, right? Because I would say that it's about equally complex to a dog walking around with a backpack full of videos as far as technicalities go. I don't know how to set up a website and nor do I care. I used to know and then I deleted it from my brain because it was so painful the second I had money, right? But then I realized after I deleted it from my brain, I looked back and you know how much it costs to get a website set up like I set up in my first three months of pain?
About $50. Right? That's about how much it costs to get a little blog set up somewhere. I wouldn't even needed it, right? But it would have cost me like $50 to do what took me probably 150 hours of work sitting there sweating, figuring it out.
So I just deleted it because of the pain. So it's not technical, guys. It's not, right? What do you do if you're building offline organization? You get presentations in front of as many people as you possibly can as fast as you possibly can.
What do we do on the internet? We get presentations in front of as many people as we can as fast as we possibly can. What do they do in top tier? They get sales letters that sell you on an application that puts you into a funnel that sells you more stuff as many times a day as you possibly can without you being there and having to hassle around with it. You buy two houses that are right next to each other.
Yeah, so his commute to the office is the next door neighbor's house which he bought so he just has an office there. Hilarious. Lawrence is like, that's not a bad idea. That's a good idea. So guys, number one, what's your question?
You've been raising your hand for like 10 minutes, so. Is that a good question, telling your story? Where do you put it? Everywhere, everything's a story.
You're creating a story right now. I came down to Costa Rica and I didn't have any money. I put the last $5,000 that I had on my credit card to get down there and to learn the secrets of the universe or whatever it is, right? And I came out of there knowing exactly what I'm gonna do to get to $10,000. And on the next page, I'm gonna share that with you.
So put your email in and I'll see you. It's constantly stories because guys, here's what I know. Most people in this room, there's some concepts you're gonna learn here, right? And you'll pick up one of them. You want the mic?
Oh, he wants the mic. You're gonna pick up on one or two really useful ones and most of what you are gonna get the most value from here is the stuff that you take in unconsciously, right? It's gonna be the way you tell stories, that just comes out in your videos. We're just doing things a little bit differently. And that's it.
So you're creating your story all the time and talking about it all the time in everything that you're doing because stories are what sell shit. That make sense? Yeah, I just wanna point out, how many of you by show of hands are actually taking notes right now? Just raise your hand if you have notes. Everything that you've written down so far just in the first few hours of the training today, this is what you're blogging about.
This is what you're writing about. This is what you're making videos about. This is what you're speaking about. This is what you're sharing with other people because any time that you know something that they don't already know, you're looked at by them as the expert. Somebody who can teach them, lead them, show them the way, show them from darkness to light.
Even if it's just one little tiny technical skill that you teach somebody, you wanna learn how to put that into a message, whether it's an audio, video, blog post, email, broadcast message, article. There's so many different ways to market that if you would just take what you are learning here, you can develop an entire series of training and education that get people looking at you as though you know more than them, which means that you probably make more than them. So if they wanna make what you make, they better join you. It's true, even if you haven't made anything yet. I always say, I said this in the pool the other day, it doesn't take a Rockefeller to help a fella.
You just have to know more than them and let them know that you have confidence in what you're sharing and teaching with them and they'll automatically be attracted to you just by the strength of your knowledge. So I think that's a huge asset to you being here, taking pages and pages of notes already. Yeah, no, that's the biggest struggle I think a lot of us, a lot of people have is they're like, what do I make an ad about? Who do I target? What do I write in a blog post?
What do I make in a video? What do I talk about? People are asking these questions all the time after a conference call they just attended that they'd have things to write about for the next eight weeks. You know what I'm saying? It's not complex to come up with things to write about when you realize that everything that we talk about and do, that we have as solutions, that we have as training is a problem for somebody else just like it was a problem for you before you knew it.
You know, I mean, how many people like this, and here, stand up real quick. I can't, you, the Amway guy, yeah. Was it Scott, was this his name? I can't remember your name. Huh?
Jesse? Jesse. Now, this guy, you were an Amway guy, right? And you used to wander around passing out videos, right? Probably were in Walmart several times.
You never did Walmart? Okay, here, give him the microphone real quick here. This is Walmart. You did that, right? Yeah.
For a long time. He, you know, left after a while because he lost belief in it or whatever, right? Yes. And what you did was true. Yes.
Truthfully, right? People's homes, you connect with them, and then you get a new person, you drive around passing out videos. That's what you told me the other day. Now, you did that. Now, here's what I want to point out.
How many people have been in Amway? Right? Just in this room, a third of the room, right? But just add 10 million to that, that's how many are in it now. Now, we're not knocking on Amway because there's people who do Amway, and they make millions of dollars in that thing.
But just point out, that dumb stuff he did, and that pain he went through, there's like 100 million people that are alive that have had the exact same problems. And you know, once somebody's got the bug, you're in Amway, you got out, but you can't get out of network marketing, can you? No, it's that red pill, blue pill, how do you go back? Yeah, yeah, you just, you know, you meet a guy with a private jet who just rambles about nothing. All day, and you just get messed up, you know?
So these people, they keep coming back, and coming back, and coming back. Everything that we do is a solution to somebody who has a problem that you just had. And when I got online, what I did, right, was I was like, this is amazing. I can do presentations all day without being around. This is the most unbelievable thing I've ever seen.
I thought it was the coolest thing I'd ever seen in my life, because I could do automatically what used to take me 100 hours a week of work. I mean, it used to take me 100 hours to do what happens automatically about every five minutes now. I thought it was the most unbelievable thing I'd ever seen in my life. I was like, this is cheating. This is cheating, you know what I'm saying?
It's not even fair to people how cheating it is. So I wrote about all this dumb ass stuff I used to do, right? That's basically the subject of my blog posts for my first six months, is all this dumb ass stuff I used to do, and how much better this is, right? And that was enough, because I didn't even do that, and you know, Rob Vorel laughed at me. People used to ask me, what do you use for keyword research?
I didn't even know what the hell they were talking about. I had to look up keyword research online when I was getting 1,500 visitors a day to my blog already. Right? And I didn't know. I was just writing about issues that I had, and how I used to do this dumb stuff all day, and how I solved the problems, because people would see it and say, you're kidding me.
I saw that dumb video with Adam Chandler in it. I love Adam, Adam's hilarious. Still my buddy, you know, talk to him from time to time. And I mean, I saw that dumb video, and I said, you're kidding me. Because he said, if you're seeing this video, yeah, you're probably, you know, in this deal, and you know, walking around and prospecting.
And I was like, yeah. And he was like, well, I'm just sitting here, and people are calling me joining automatically. And I was like, just stop. You know what I mean? I mean, I was the guy that just saw it and hit the buy button, you know what I mean?
I didn't even know what it was. But the point is, is that I saw that, I just hit the buy button. I was like, just—because he was saying what I hated. You know what I'm saying? So guys, realize that yes, you know, I'm a little bit unique, Dave's a little bit unique, everybody here is, right?
Be connecting with people through the weekend. What we do in the beginning is all the same. The strategy might be a little bit different, depending on who you're modeling. You know what I'm saying? Depending on who you're modeling, the resources that you have, and your personality, right?
So the people here in the front row, right? Justin and Dave, these guys, you know, Mike and Adam, right? John Wells, guys, find somebody here that you can model, right? That you can model, and then focus on that, and that's how you break through. Make sense, everybody?
We'll be out in an hour.
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