The Magazine Ad Strategy Behind Chuck Marshall’s Lead Flow

Hello, everybody. This is Dave Wood talking to you from my home out in the mountains in Costa Rica. I just wanted to first welcome everybody to the webinar. Now, this webinar is obviously for members of the 15K Formula product that we have here in Power Network. It's worth $10.

It already is. But the information today is worth $1,000. And so hopefully you guys are ready to take notes. This is a different strategy. It's probably not for everybody who's on the webinar because it's going to take some probably tenacity and a little bit of failure to really get good at it like any good marketing strategy does.

But I just want to real quick introduce the gentleman that I have on the call. But before I do that, I actually want to make you guys a promise. You know, I just recorded the sales video. So for the 15K formula, and everybody here, even if you own it, you need to watch that video. It's going to be up.

If somebody doesn't own the product and they click on the 15K formula tab, it'll be up probably later today. But here's the promise that I've got for everybody on this call. And I make you a promise in that video that if you hit the numbers that I say, and that's not how much money you're making, I'll pop on the phone with you and I'll help you. So I encourage everybody here to go watch that presentation because these strategies, what Chuck's going to go over today, which is how to get leads through magazine ads, it's a lead strategy. It's how to get more leads into your funnel.

So real quick introduction before we get going here. Chuck Marshall. This is how I met Chuck, actually. I was going through. The leaderboard's here at Empower of who's making the big money.

And I saw this guy that I'd never talked to that he'd been making money essentially since we started. And every month it seems like his income is doubling. And so even through our struggles, his income was growing, just consistently growing every single month, just producing just every single day here at Empower Network. And I gave him a call. I got him in an inner circle interview.

And I like the inner circle because that's how I learn. A lot of people say, Dave, how do you keep a pulse of the market? Well, what I do is I call the leaders here at Empower. I find out what they're doing and I ask them questions and I drill them about it. And then I record those conversations and put them in the inner circle.

It's probably one of the most valuable products that we've got. And I started asking him questions about how he builds his business and what he told me. And he said, I do magazine ads. And I said, what? Because for me, I don't know if anybody here has ever been a part of a $5,000 co-op where you got four leads before, but I have.

And so I said, you do what? And he's like, magazine ads. I was like, how? So he went into it for the last seven years. He's been doing magazine ads to build his business.

And I want you guys to put this in perspective. Last month, what did you make, Chuck? It was like $22,000, $23,000. It was over $20,000. Do you know what I'm saying?

I told you, by the way. I told you it would be over $20,000 when it was like $9,000. Didn't I? Yeah, well, you were saying it probably – I was thinking it would probably be $14,000, $15,000. You're like, no, it will probably be like $17,000 to $20,000.

And it was over that. I get it. I don't know. You've probably made money like this every month for years. But, I mean, it will go to $40,000 within the next 60 days if you just keep doing what you're doing.

So he's making the big money. And he's doing it here at Empower as an affiliate, let alone what else he's doing. So today we're going to teach you guys how to get leads through magazine ads. It's not a subject I'm an expert in. So what I'm going to do here is, first of all, if you guys are not in the Facebook group, I imagine that you are.

You need to get in this group here. Remember, we send out in the emails and follow the assignments we're putting in this group. Just stay plugged in to what we're doing here at Empower Network. And that's part of the promise I outlined in the sales video, get in the group. And so what we're going to do is, as we're going through this training, guys, be commenting in the Facebook group just what your thoughts are and what you're learning from Chuck.

Obviously, don't give a link to the webinar because this is for people who've spent $1,000 on this product. So, you know, don't give away this link. But just share what your thoughts are and what you're learning from Chuck Marshall, the webinar. And the group, just as we're going through, make a little bit of a fuss about it and just tell us what you think. So, Chuck, I'm going to turn it over to you guys.

This is not a structured presentation. This is free flow. We're going to take some Q&A from good questions. And so the goal is how to get leads through magazine ads. Chuck, you should get a little notification that says, do you want the screen?

Just hit yes on that. Okay. Then you'll grab the screen from me here. Okay. You should get it now.

Let's see here. It might take a minute. Okay. There we go. All right.

It took a little second there. Okay. All right. Hey, guys. Well, I'm Chuck Marshall, just like David Wood said.

And what I wanted to do is just give you a little bit of intro about myself and kind of where I've come from in this industry. I've been working full-time from home as a home-based business owner and network marketing, affiliate marketing, whatever you'd like to call this now, successfully for the past six years. And I say successfully because I spent about four years of trial and error before then trying to really make it work. I tried a lot of the different stuff you see on TV, and I tried local MLMs with people, and by myself. I tried to get people to come to me to a hotel meeting and a little rah-rah group and stuff, and I would try to do those kind of things.

But I struggled for four years spending money, losing money, getting my hopes up and down, trying to figure out really how to make it work. And when I finally was introduced to somebody who actually took the time to share with me how they were doing it, what it ended up being was I responded to an ad in a magazine myself. I responded to an ad. It was a small classified ad. I went to a presentation.

I watched it, and I talked to the person. He eventually became my mentor and friend, and still is today. And what he had told me, he started sharing little tidbits with me on how to actually build my business successfully, how to take a successful advertising vehicle and match it with a presentation system that does the selling and telling, what I call the grunt work for you. And what he started telling me, he was like, well, Chuck, if you were going to create a product, or let's say if you were going to start a new brand of cigarettes or something like that, he's like, what would? What would be your target market?

And I'm like, well, what do you? I didn't understand what he was saying. He's like, well, you probably target people that currently smoke, right? You know, people that go to the tobacco stores and, you know, whatever that product. You know, that's where you were going to market your product, get them to switch your brand.

You know, and I said, okay. And he said, so where would you want to market where people are looking for home-based businesses or ways to make extra money from home? Or, you know, where would you market to capture those folks? And I was like, well, I don't know. I was, you know, all over the Internet somewhere.

And he's like, well, yeah, you can do that. And so there's a ton of offline publications where people go to find out these types of opportunities and these different types of ways to make extra money from home, you know. And so he started sharing with me how he markets offline. And it kind of obviously made sense because I responded to an offline ad. And for me, I started with a magazine ad, a small little three-inch magazine ad, which you can see on the screen right here.

This website here is wolfenterprises.net. Which is one of the brokers that I personally use to place ads. And there is like 15, 16 different magazines that you can actually advertise in. And I started small. This gentleman here, Randy Wolf, he sells small ad packages where you can place, you know, three or four or five small ads for one price.

He'll design the ad for you, which is nice. So you don't have to think of what it's going to look like. He'll do that for you. And what I did is I spent $300. And I placed a little three-inch ad that went in the back of a magazine.

It looks just like this here. You can see this. And it looked like one of these little ads you see right here. And it ran for 60 days. And in 60 days' time, at that time, I was promoting a big-ticket top-tier program, which is primarily what I've done for six years.

And it's how I've made most of my money is, you know, by promoting what they call like top-tier, big-ticket programs. So it was like a $300 ad. It cost me $3,895 to get into that business. So after 60 days, I made my money back, made my advertising money back, and made a profit. And then I started – with his guides, I started getting into the bigger magazine ads, which have produced obviously a lot more results for me.

And I'm going to show you what some of those look like here. Let's see here if I can. Now, this is one of the ads – this is actually an ad that I'm currently using right now. This is the ad that leads to the funnel that I use to get people into Empower Network. And I have been getting people into Empower Network ever since it launched – or actually, I should say ever since I got involved, which was the beginning of November back in 2011.

This ad you see here, what I try to do is keep my ads short and sweet because I don't try to sell people an ad to me that is a waste of time. There are so many ads I see that have got so much writing and so much nonsense here. It's really – it's a distraction. So what I like to do is go for the – I highlight a couple of free things, free webinar, how I made X amount of money. And then I always highlight what this is not, like there's no starter fees, no website fees, and this goes into my funnel that I use that eventually brings people into Empower Network.

And when people – so what I offer people is free. I offer them a free way to make money from home and everybody – so everybody is interested in that. Everybody is interested in that. Everybody is interested in how to make extra money from home without having to spend any money to do so. And so that's why no matter what magazine I run this ad in, I'm going to get people that respond.

I'm not – this isn't something that's for a high-ticket program or an MLM or we're selling a diet shake product or whatever. I mean it's a free way to earn an income from home. And I get a lot of people that respond to this even though like people I think – offline marketing might be a little archaic and old school. Some of the stuff people do today like mobile marketing and internet and all that kind of stuff. I mean this might seem kind of old school or archaic but it's very easy to duplicate.

It's easy to teach people how to do and there's not a lot of technical aspects to doing this stuff. It's very simple. You create an ad, place it in a magazine. The leads flow in automatically. It's not something you have to babysit every day.

And the particular publications I run in run for 30 days or 60 days at a time. So I place one ad and I get leads for two months. And they just come through my funnel. I show them how to make money for free. And then at the back end, I show them Empower Network.

And that's how I've been able to earn the amount of money that I've been able to earn with Empower Network. It's simply using it as a back end upsell inside the free funnel that I send people to through advertising just like this. But I wanted to show you a couple other ad copies that I've used over the years just to kind of show you the progression. This is one that – This is my very first ad ever. I'm going to be 31 in May.

This is when I was like 24, 25. My first time in my life when I went to Hawaii. I took a picture. I placed an ad. This was back in I think 2006 when this ad was running.

And you can see the format doesn't change much for me. I keep it simple because it works. I've been doing this for six years this way. And I'm not saying my way is the only way. I'm not saying it's the best way.

But I wanted to come in here and show you how I've been doing it and that it's easy to duplicate as well. So that way you can – If you want to take some pointers and do this, you can. But you can see I try to keep it short and sweet. I obviously had to block out the domain names here. But see, I'll show you another one too.

And this is one that has progressed after I had a pretty good year for me. That was one of my best years or one of my better years when I was first getting started. And I always like to brand myself too because I think that people are interested in – Not only are they going to be getting involved in the business, but they're going to be essentially buying you. So I always think it's best to brand yourself. And for some people listening right now, that might not be what you want to do.

But for me, I didn't really want to do this either. I mean, some people might think I'm a photogenic or you don't want to put yourself out there. You don't have a fancy car or a big house or whatever. None of that stuff really matters. It's just so people can see that you are a real person and that you're not just some paid actor taking some extra Photoshop picture or something like that.

You're real. You're a real person. And I wasn't too comfortable with this either. My wife certainly wasn't comfortable at first having our pictures out there. But brand yourself.

Let people know you're a real person and that it's better than not doing it. And you might have to step outside your comfort zone a little bit to do that. But when you do that, that's when you start experiencing change and usually change means growth. So I think that is definitely a good thing to do. And if you notice the content too, like I said, I keep it simple.

I tell people what it's not here. And if you guys are familiar with any of these programs, you can see how old this ad is. I've got probably 50 magazines in my drawer from the years past that I just pulled out and scanned in here real quick. But I try to keep the content the same. This one is a similar version to the first one I showed you.

And it can be interesting too when you see a copy like this. Sometimes small changes can make a big difference. See, this is the same layout essentially. And I have this picture standing next to one of my cars. I've been standing next to one of my cars here for the longest time.

And that converted really well for me for quite a while. But then when I moved over to showing more of like my family, an updated picture of myself and family, that also helped increase some conversion as well. Because like I said, people can see I'm a real person with a real family, a real life, not just a paid actor. But one of the ones that is one of my favorite ads here is a combination of the both. I like the colors here.

You notice I always keep my colors like greens, blues, blacks. I think I read somewhere sometime that blue was one of the most popular colors that people like to see or that attracts people the most. So I try to keep that as like one of the basis of my colors. But again, just more family photos. One of the times we went to Hawaii here.

And this is actually the day after I bought my wife her car, the Escalade here, which is why I still got the tag on it. But these kind of things, I just capture my life in real time and put it out there and I share with people. And I think that's why I'm able to connect with the people that respond to these ads. Because like I said, there's a ton of other stuff. With these magazines too, you've got to keep in mind, guys, that these people, the leads to me seem to be much more qualified than a lot of the internet type based leads.

Because when they go buy these magazines or they get them in the mail or whatever it is, usually they get them because they pay for the description or they go to the drugstore or the airport or wherever. They pick these magazines off the racks. And they sort through all the stuff that's there. And if they pick your ad out of the one that's there and then they respond to it, and they go through your funnel, that's like a pretty qualified prospect. Whether you're doing something that costs a lot of money or free or whatever you're promoting, that's a pretty qualified prospect.

And then when they go through the funnel, obviously they go to a squeeze page and they opt in and they get autoresponder messages. And sometimes they need to see something. The average, I guess, would be like five to seven times or maybe a little bit more before they actually respond on it because it's a little bit of a warm-up. Sometimes people get excited and jump the same day they see it. But a lot of the times they need to see it a few times before they act on it.

But again, I always like Brandon myself. Again, if this is something that's outside your comfort zone, if you don't want to do it, you can always do something like this, which I've used before, which is actually one of my mentor's ads. We call this a blind ad. And blind means that there's nothing about it. Anybody could use this.

This is pretty popular. You can add co-ops and things like this. At the bottom here, there would be a website domain. And so anybody who wants to use this ad, they just put their website domain at the bottom. And it goes to a particular funnel where this person is doing the presenting.

But this is the type of ad. And this can be used in a full page, half page, quarter page, third page. It doesn't have to always be that eight and a half by 11 pages. With this type of content, you see it's a very basic layout. It's like two colors.

And just black and white. Pink, yellow background, and a small picture here, which could be used or removed for a smaller ad. So this is also what can be effective. We call it a blind ad because there is no branding in it. Nobody knows who it's from.

Nobody knows who placed it. When you go to the website, you don't know if the website you're going to is the person who placed the ad or not. So that's why it can be useful for people who do ad co-ops or who don't want to put their face out there. But the only thing about this that I sometimes, you know, that they can get away from is there can be a disconnect. You know, there can be a little bit of a disconnect because when people respond to an ad like this and they go to a website where somebody's doing the time, they don't know.

Like I said, sometimes it doesn't flow with them. They don't know where they're at or if they're looking at the right thing. You know, so when I use one of my ads that looks like this, and then they go to a squeeze page that shows me doing the video or the system, you know, they're like, oh, this is the guy from the ad. This is the guy in the system. They go through the funnel.

And, you know, they come out the other side. You know, that's just – so that's why I always prefer doing my own branding and put my own photos in my ads to kind of build a rapport with the person so they can see I'm a real guy, a real person with a real family. I do this for a living. You know, this isn't – you know, that's why I've always felt that building a – you know, branding myself or branding oneself in an ad has been – is good because that's how I was taught. You know, like I said, the way I do it is deeper.

You know, I'm not trying to be the best way or the only way. And I know that. You know, I'm sure there could be people listening to this right now who have other suggestions or ideas or have done other things with offline marketing before. And that's cool. You know, I'm just saying that this is what I personally do and how I've done it to be successful, generate tons of leads on a daily basis year-round into whatever I want to promote.

You know, the cool thing about this – the ads is if I want to change the redirect of the domain in here to whatever I want, I can do it any time and I got instant leads going to it. You know. The only – the only thing that would be a negative probably for some folks on here is when you place an ad in any type of publication, you can see like they have all the deadlines here. There's tons of different publications you can run into is that there's usually going to be a lead time. Like, you know, for example, Home Business Connections, the deadline is the 8th.

Well, that is not going to come out until May. So you're going to pay now and it's going to go out in May. So you're going to wait three, four weeks, you know, before you see leads come in. And then they're going to want you to pay for the next one by May 8th before you really see how the results are going to be with your April issue. And for a lot of people, they're not – they might not want to do that.

You know, they're like, well, say, I don't – they will say, well, I don't know how it did. I don't know how it's going to work. So why would I pay again? I want to – you know, so a lot of times people will wait on the second one. They'll let the month go.

And if they got a good response, they'll want to order again the next month. But then they got another four, three, four-week lead time before it goes again. So what I would suggest people do is depending on what your budget is, you don't have to do all the big full-page leads. You don't have to do all the big full-page ones like you've seen me doing. You know, I'm just built up to that now because I've been doing this for so long.

You can do the smaller ads that go on the back of the magazines that are just – this is how I started too. You know, a lot of people read magazines backwards and forwards. And for some strange reason, I mean, I find myself doing it too. They will look at these ads first, these little three – these little like three-inch, one-inch, two-inch ads. People will look at these.

And you can run one of these for a few hundred bucks. And it will run for 30 days or 60 days depending on the magazine that you go on. And then you can – so you're not exposed the whole lot there. Then you can see how it goes and you can run it again the next time. So I would suggest if you're going to do this, you know, be able to do it for like two months consecutive or at least two paid cycles consecutively to test it.

You know, one thing I see a lot of people do, they'll run one ad. They don't get the results they want. And they say, geez, this sucks. I'm not going to do it anymore. And then they quit.

And they go on to try something else. Well, you know, whenever I do any offline marketing, I need to give it a run for, you know, like 30 days. Usually like two months at a time depending on if I'm going to do it week by week advertising like I've done in some small penny saver papers before where they bill you a week at a time. I'll do that for a month. You know, with bigger publications like this, I'll run for at least two months at a time before I make a determination if lead source sucks or if, you know, it's not going to convert.

And it also depends on like what you're promoting too, which we'll get into that in a little bit. But, you know, these ads work. I mean, I've seen – like this guy here, I don't know who this guy is. I've seen him in the back. I've seen him in the back of the magazine ads for six years.

Whatever he's promoting, it must work. And he does it all the time back here. And so there's a lot of ads back here that are constantly back here. And they wouldn't be doing it if it didn't work. You know, I've seen this ad for years too.

I don't really know what these are. I don't go check them out. But, you know, these guys have been back here forever and these work. You know, sometimes people place a combination of these small ones and they'll do a full-page one too. But the small ones work.

Because, you know, if you're on a budget and you only have a couple hundred bucks to work with, this is where you'd want to start. But, you know, with this resource here with Randy Wolf at Wolf Enterprises here, which, again, this is Wolf Enterprise – Wolf like the animal. Just like wolfenterprises.net. You go here, you could select from all the ad packages that, you know, display ads or classified ads, the different publications. Like I said, he'll do the ad design for you.

He'll do this for you. So you don't have to worry about providing graphics and all that. He'll do that for you, which is cool. That's part of his fee. So that eliminates one of the worries.

A lot of people have about ad copy. You know, he'll do that for you. And then give it a run for a couple months. I mean, that's one thing that you have to do. You can't just try something one time and if you don't get the results you want to say, oh, geez, that was awful and quit.

I mean, you know, I would never recommend that. That's why I'm saying if you want to try this, you know, you don't have to do the big full-page ones like I do. You know, like I've been sharing with you here. I've just worked up to this, you know. And these do convert well.

I mean, obviously, I get a ton of leads. I get a ton of leads from them on a daily basis and a monthly basis. But I started small. You know, I started small because I didn't have a big budget to work with either. Like I said, the program that I did and the business I originally promoted back when I first actually started making money I could live off of and pay my bills off with, I started doing an ad that was this size.

Unfortunately, I don't have the copy to share with you guys because that was sold long ago and I couldn't. I tried for like a half hour to find it but I couldn't. You know, so this is what I do to generate the traffic. This is the traffic that I get to any of my businesses that I promote. And like I said, this is the ad that I was showing you guys earlier, which is what I specifically use to get people into my funnel for Empower Network is this ad right here.

You know what I mean? It's the same layout that I showed you in my other one, very similar. But I just hit up on the fact that what I'm providing them is it doesn't cost any money, you know. And it gives them a way to make money for free. And I give that.

I build a trust with me because I showed them how to make money without spending any money. And then I show them how they can turn that into a residual income and grow it into bigger things with Empower Network. And that's just what I've done and it's just grown, grown and grown. Even like Dave said when we had those issues with merchant providers, you know, all that stuff that happened a couple months ago. I never saw any dip in anything, you know, for me.

So I constantly send leads through placing ads like this. And it's automated for me. It's nice. I don't have to babysit it every day. I don't have to go out and post things on a daily basis or monitor the stuff.

I place the ad, let leads come in automatically. They go through my funnel. They go into my autoresponder. They get automatic follow-up messages that keeps this business and also Empower in front of them on a daily, you know, on whenever they receive the messages. And then they sign up, you know.

I mean it's not everybody does a course, but I have enough lead flow coming in that I get the people who do sign up ends up being a significant amount of income for me. And so anybody, you know, I teach people how to do this too. You know, I show people. Ask me how to do this. How do you do what you do?

And just like we're doing on this webinar today and this is how I do it. You know, it's probably not going to be for everybody just like Dave said, but it is very effective for me and it is a very effective marketing method. It just depends on if you're willing to do, you know, what it takes to see some results. First of all, which is spending the money to place the ads like, you know, with Wolf here or any other broker you want to and then waiting, you know. You're going to wait a few weeks before you see the ad come out.

Then you're going to, once it comes out, it's going to take you a few weeks to see what kind of results you're going to get with it, you know. And so some people aren't going to want to do that. That's completely fine. This is the way I've been doing it. Now, the thing is that once you get in the cycle, then you never have a lag time.

Like after you place your first two ads and then there's time to redo the third one, you have the results from the first ad so you want to rerun it. And now it's like, for example, I paid for an ad. I paid for two ads this month that one of them won't come out until May. The other one will come out until June. But I don't really care because the month ads I paid for and, you know, March and February are coming out this month and next month.

So I have constant lead flow. Once you get in the cycle, then you don't experience that lag time. But you just have to get started doing it first to, you know, to kind of kill that lag time and then see the lead flow constantly come in. So let's see here. What else can I cover?

Okay, also too, now there's a bunch of different like magazines you can run in. It depends on what you want to promote here. For my free low-cost program, Home Business Connections, it's a really good home business advertiser. Network Marketing Business Journal is like a newspaper. That's a pretty good one too.

USA Today can be. I haven't really run an ad in there in a long time. I wouldn't really say I'd recommend that because I personally don't do it. Not that there's anything wrong with it. I just don't feel comfortable recommending something to people that I don't personally do or have done myself for a while.

But also these publications you see here are going to be effective for you depending on what you're marketing. Something like Empower where it's a low-cost entry would be good. And Dave & Dave does such a good job inside that upselling people to get all in. They take over from there. But people getting them there first through this type of marketing is going to be very effective for you.

Let's see. Dave, are you there? Yeah, I'm here. I'm here. So great stuff.

Okay, cool. Yeah, yeah. By the way, I can see just from that why we lost a bunch of money in our co-op. But some other people won't be seeing what I'm seeing. Okay, so can we go back?

And what I want to do is I want to ask some questions that are real specific. Sure. And then hold on. I want to grab a pen here. I need to be writing some stuff down too.

My pens aren't working. Yeah. Good enough. Okay, go back to your ads here real quick. And you covered some of this.

I actually walked out for a couple of minutes. But I just want to go over a couple of things with everybody on here. Now, real quick. Like an ad like this, full page, you probably have this running in all kinds of magazines. How much will you spend on something like this for running a full page magazine ad for a month in all the magazines that you run?

Well, here's the cool part. And it depends on the publication. It's going to range between $600 up to like a little over $2,000 typically. Now, that's because of the brokers that I work with, which is the same people. Which is the same people I'm sharing here.

But if you go to these magazines directly, and their rate card will say they're like $10,000 or $11,000 for a full page. That's why a lot of people, they see that. And they're like, holy crap. I mean, I'm not going to be able to pay for that. But those prices are not – I mean, I pay like a fifth or a sixth of that.

And so that's why – another reason I'm able to help people duplicate this type of marketing too. Because first of all, I think it's going to cost them an arm and a leg. And it really does. I mean, I guess if you were going to place a full page ad in something like Time Magazine or something crazy like that. Yeah, you'd be spending crazy money.

But for these home-based business magazines, they circulate nationally. But it doesn't – it's not going to cost you $10,000 to do an ad. You can do it for $500, $600. And then you don't even have to do a full page. You can take the same type of ad copy and you can make it a half page, a quarter page.

And that's going to cut the price down even more. So to me, it's affordable for anybody at any price point. I mean, they can spend at least $100 or $200 and then go from there. But again, keep in mind, it's going to get you like $30,000. It's going to get you like $30,000 or $60,000 of leads depending on the publication you go in because some of them cycle every 60 days and some of them are every 30 days.

So it can be $500 to $600 up to a couple grand depending on the publication you go in. And the ones that are more expensive typically have bigger circulations. But like we had talked about with HBC, like Home Business Connection magazine with the experience you had in there, the co-ops and stuff. I mean, I actually think they're a great source for something like this ad you see here. I get tons of leads from this in that publication.

But there are other ones you can go on, Home Business Advertiser, Home Business Magazine. There's a ton of other publications you can place these ads in. Okay, I got you. So you're posting these in a lot of magazines. You can get them at pretty low prices by going through lead brokers rather than going directly to the magazine.

So that's a savings there. So if you spend like on an ad like this, what's your cost? What's your cost per lead usually? Oh man, you know what? I'd have to break that down.

That's a good question. I wasn't prepared for that one. It's a little different. I mean some businesses like with us, you can have a higher cost per lead. But I mean it's interesting to know about.

Do you know the range like $3 to $5, $5 to $10, $1 to $3? I mean what's typical for you? I wouldn't even say it's – the cost is actually lower than that, Dave. I would say – because some days like my average – I'm going to tell you like this exact ad I placed cost me – in a particular magazine cost me $1,750 for this full-page ad. I will average between – like I've had some days where I'll get over 100 opt-ins a day from this.

But like the average, that's like on a spike when the magazine first drops on the shelves and a lot of people check it out. But the average on a consistent daily basis would be from like 15 to 25 like opt-in per day from one ad. Okay. So you're getting – I guess I'd have to – So you're getting like $1 to $2 to $3 leads from this then? Yeah.

I mean it's crazy. That's why I do this. I mean because it's – the cost per lead is cheap and it will generate leads for me for 30 to 60 days at a time. Okay. I got you.

The thing that people don't like is they have to wait. Like they don't want to – they don't want to wait. It's like funny. They'd rather waste money on something now to make themselves feel good like they're doing something. Yeah.

Rather than when I tell them, spend some money here, you're going to wait a little bit but it works. That's just kind of the way – it's just – that's been my experience because I teach people on – when people work with me on anything I do, I do this like we're talking now. I'm doing this webinar and I do this with them one-on-one telling them there's my resources. Here's my brokers. Here's what you can place and what you do.

And sometimes they just don't do it because they're like, well, I don't want to wait or – I mean so it's – but this is how I've been able to – this is how I've been doing it for over 60 years. And it seems kind of old school now that everything is mobile and internet and everything. But this still works. It works well. Well, I guarantee you most internet people aren't getting that many leads.

So it's really, really, really useful. That's a really low cost per lead for something like this too by the way. So this is worth – to me, this is worth $100,000 this call. Well, it's – No, it is. I mean I'm looking at it and I'm like, man, you're cheating.

So okay. So let's break down the formula here of this ad because I noticed all your ads are the same. And I know you talked about this. But there's a lot of people that don't understand headlines, don't understand placement, and why you have all this stuff that you've got. Because I noticed that you just put the same stuff in every single one of your ads.

And so we start up here – Basically, I just – yeah. Oh, go on. Sorry. You're basically correct. I mean I keep the format the same.

It was my – it's kind of like if it ain't broke, don't fix it type thing. For me, I mean if I see – and it's funny too because this ad here is pretty much the same as this one here. The only thing that's different is the picture. I mean I had this picture up for a long time. And then I decided to change it to one with more of my family and just an updated picture of myself there.

And now it's funny. Little things like this can get conversion, can change the amount of conversion. So if you start getting a lag in response, you just make a couple tweaks and it's like it's all new again. Or it's basically going to be the same content like you see but just in a different layout. I mean it's the same.

You see that I keep – I do like a quote up at the top, a little bit about myself in the middle, what it's not here towards the bottom. And then below here will be the call to act like run, don't walk, go to this website. Like I said, I cut that out of the scan there. But that's how I keep the format pretty much the same. And I also integrate mobile stuff which I cut out of this too.

But I do – I put some mobile marketing in these ads. I'll say text. I'll put text, whatever short code to – or text. You text something to da-da-da-da. And I can build a mobile opt-in list.

I've done that for a little while too. Now out of curiosity, what's had the best call to actions? Texting, going to a website and getting the opt-in? I thought texting – when I first put texting up there, I thought it was going to be texting for sure. Sorry guys if you hear my dog.

He's stupid. He barks at everything. So this is what I get for working out of my house I guess. The texting is – I thought it was going to be killer as far as the – but it was about the same. Because I know everybody's got mobile phones and it's like 94% of text messages get opened which is crazy.

To me, that kills email marketing just right there. It dominates that for sure. But it was like building a second list of mobile opt-ins. But a lot of the people were the same I was finding. They opted on my website.

They were also opting in on my mobile list. So some of them, they were the same there. So the amount of actual fresh people outside of the email opt-ins wasn't as much as I was thinking. But it was – it's definitely still effective. I still do that.

I still have my mobile account to build my opt-in list through text messages. And then it's nice because when they're there, you can – whenever you want to run a special like we were doing with the 15K formula and send out a text blast. Buy this package before midnight or da-da-da. That gets people going. That's another way to reach out to people.

Like I said, more people open their text messages it seems like than they open their emails. And I can build that list doing offline marketing just like this too. By the way, did you listen to that? I just put an interview up in the Inner Circle just yesterday where Simon Stepsis goes over. He actually had a $4,500 day the other day.

He did it almost entirely through text messaging. Did you listen to that? Wow. Yeah, you got to go listen to that interview. It's really – I'm going to have him come on here too and do one of these because he does a lot of direct mail and text messaging.

He does it with an iPhone. He doesn't even have a big old spam machine. So anyways, that's a future 15K formula webinar. Okay, so the – go on. I would say they could – I mean that could tie into this.

I mean placing a short code on the ad saying text empower to blah, blah, blah. I mean that could integrate. I mean it's just one way to add that to another type of marketing method I think. But yeah, that's why I did it too. So the formula that we go over, we have a sub-headline.

That's an attention-grabbing headline that's income-based. What people are struggling – I can see this because it's saying beat the recession. Everybody is in a recession right now. That's a horrible amount of money for anyone to make. But then you got – Yeah, it's ridiculous.

Isn't it? You spoil yourself. You spoil yourself. Buzzwords, right? This is simple turnkey system.

Everyone wants a simple turnkey system. Everybody wants to be able to duplicate it. When I say free, I mean – because everybody is thinking how much does it cost? You're saying no startup, no website, no admin, no hidden fees, free website system included. No out-of-system pots, 100% free.

I mean I can see why people would respond to this. So you're just using this as an opt-in carrot. You put them into a funnel and then you're upselling them to the opportunities that you're in. Yeah. I mean when they opt-in to this, it actually is something free that they can actually make money with.

But it's just like one-off income. Like there's no – it's not a biz op. It's not an MLM. There's no structure to it that way. But it allows them to actually – without getting too much into detail on that.

But this funnel allows – This funnel actually allows them to make money. Yeah. And they trust me because I showed them how to do this without having to spend anything out of their pocket. Then I – then as the last part, the bonus, I present them with Empower Network. And it's only $25 to get in to start with.

That's all I need. I mean because that's such an easy transition to get them in for free. They make a little bit of money. They come into Empower. It's only $25 to start out with.

But then you guys, Dave and Dave, with all the stuff you guys have done for us, it takes them up to the $100. The $500. Now the $1,000. I mean it's just – and that's how I've been doing it ever since I came aboard in November. And it's just month after month.

Even like when we're having those issues and stuff, my income stayed very consistent with it. So it was – and then last month, it freaking doubled, which is awesome. No, that's cool. No, I saw it. It will double again here coming up here in the next month with some of the stuff we're doing.

So let's talk about a few things that I'm interested in. Just wondering if you've tried. And then we're going to get into some of these questions over at the side of the webinar. And we've got a couple of good ones and a couple of kind of redundant ones from people who showed up late. But we'll cover some of them anyways.

So have you ever tried – I'm just wondering. Aaron Rashkin just gave a strategy here in the Facebook group just the other day, which is something I've actually never even thought of where he has – rather than having an opt-in form, he has a free report and all you have to do is send an email to your email. It's called Aweber List. Have you ever tried something like that on one of these ads? I'm just curious.

No, I've never tried that. It doesn't mean that I – I guess my honest answer is no, I've never done that before. It's always been go to a squeeze page and opt-in and go from there. That's how I've always – to capture that, that's how I've always done that. Okay.

Just wondering what you've tried. What have you tried that hasn't worked, that's done bad? A lot of the – like I was saying earlier, those blind ads. I've also tried. Do I still have the screen here, Dave?

I'll show you one. I tried it. It didn't work very well. Yeah, you're still on the screen. You're on the screen the whole time.

Show me one that was horrible. Okay. Can you see this here? It's coming up still. It takes a second actually.

Okay. Let me know when you – okay. This is called a coupon ad. Now, this is all deactivated. All these URLs don't go anywhere.

It doesn't mean anything anymore because this is old. But this is another one of those ads that I tried. It was a blind ad. It's a coupon ad that you might – where you – they read this. First of all, there's so much information in here.

It's a lot of information. It's a lot of information. There's so much crap here to read that's – to me, there's too much stuff. I mean people – too much to go through I think. And then people clip this coupon thing out and they send it in.

They order something. It's usually like a little starter package and then you mail them back a second upsell and it's just – this didn't work very well for me at all. But it's hard to say if it was the ad or what we were selling or whatever we were doing. But this – that did not work well for me. Using the other – Okay.

This blind ad. For me, I don't prefer to use these type of things like you can see this yellow one here. This didn't work well? Well, it's – like I said, sometimes there's a disconnect. It depends on what it's going to.

I didn't – the results I had with this I just say were not as good as the ones where I ran myself I guess is the way to put it. I always prefer to use the more personalized ads because people contact me. They're like, well, you just seem like a nerd. You're like a normal, regular guy. I can relate to that and I thought I'd give you a call.

I mean, that's just how I – that's what a lot of people see when they see those ads. I mean, this is like a lot of money, a Bentley car key. I mean, it's like some people think it's out of reach. It's like winning the lottery. They're not going to do it.

I don't know. It's just – but I've always just been more grounded and been more – showing myself and my family and let people know I'm a real guy. That seems to be what converts best for me. Like I said, it's what's right for me. I don't know.

I don't know. Like I said, it's what's right for me. It's what's right for me. I mean, I am open to like trying other things and doing other things. I always try stuff.

Like I said, I try different things and some of them didn't work. But in the past, it's always been best for me. Branding myself like this is what seems to work well for me. What's been the best call to actions that you've used at the bottom of the ads? I noticed you always put the website first if you do something that's not even a brand, that you've never done before.

Yeah. I mean, it's kind of like this. It's always been best for me to be branding myself like this is what seems to work well for me. What's been the best call to actions that you've used at the bottom of the ads? I notice you always put the website at the bottom of the ad that's consistent across all the stuff where you have working ads.

What's been the best call to action? I saw one of them. It was don't walk, run to your computer and put your email address into this website. Is that your best or have you played with that headline while you've done testing? No, usually the best call to action, something like that is fine.

It creates a sense of urgency. Also, a lot of the things I do will give away people something for free or if they take action by – we put a deadline on it, fear of loss. If they take action by midnight, they'll get X amount of bonuses or something like that, whether it's e-books or extra upgrade or something like that. That's a lot of what we end up doing or like what I've used before. That's great.

That type of call to action works best as long. People feel like there's a reason why they need to respond now rather than wait until tomorrow. That's what we – create that sense of urgency so they'll go to the website. Once they get there, like I said, I don't try to sell people in the ad. I make a habit of not doing that because some people do too much in their ads.

I just keep them straightforward. Don't try to sell them on the ad. Give them enough to hopefully pique their interest to get to the site and then let the site. Do it from there. That's where the funnel comes into place.

This is just to get them there. Then the funnel will take over once we get them there. That's how I do it with everything I've ever done is that way. Well, this is fascinating because this is the same mistake people make on their websites where they try to sell on their websites. The website really should just be there to capture the lead and then the funnel sells.

So it's the same thing that works on a website. Yeah, people make like 10-minute videos on their capture page. It's like what? Nobody's going to. I mean, make it like a minute, two tops.

This same thing, I don't try to do too much in the ad. I just pique their interest, get them to the site, and then let the site and the funnel take over from there. That's how I like to – that's how I do it. That's how I try to teach people how to do it too. By the way, I want to point something out here that a lot of people wouldn't notice because they're new.

But notice everybody here on the webinar. It's really useful taking a look. I'm getting a lot of value from this, by the way, because this is the same thing I do on the Internet. But notice he doesn't have company names, logos. In fact, you could look at this ad.

Everybody on here, just pay attention to this. You could look at this ad and not know what it is, right? You have to go to the website to find out what it is. You can't – I mean, if somebody was going to be really clever, they could look up Charles Marshall on the Internet, and they probably wouldn't find too much, honestly. They might find a bunch.

They might find a blog or whatever it is that you're doing, Chuck. But he calls himself Chuck Marshall, and he uses a testimonial from Charles Marshall. I mean, you could look at this. You have absolutely no idea. There's no way to find out what it is unless you go to the site and put in your email, I'm guessing.

And with a lot of people on the Internet, they make a mistake where on their capture pages, on their blogs, on their websites, they do the same thing. They have everything all over the place, and you know what it is just by looking at it. And if you know what it is just by looking at it, you're not going to go put your email in, and you're not going to be able to follow up with the customer. So that's just a valuable point that I noticed just staring at this here. And, I mean, I would respond to this.

I'd be curious. Well, yeah, that's a good point you brought up, too, Dave. One thing I forgot to mention is that, yeah, you don't – like, let's say this ad went to something that everybody knows, like Amway or something. If I said Amway in the ad, people would probably be like, oh, whatever. I've seen that.

I'm not interested. But if they go to – if they see this ad and they go to my website and it goes to Amway, I mean, at least I had a crack at them without – at least that way I got a crack at them. I got a shot at them with the ad. You know, give it away. Again, that goes back to giving away too much in the ad.

You know, people give away too much in the ad. They get when they do postcards or any direct mail. They give away too much in the ad copy there. So I keep it simple. And, again, like you said, this isn't company-specific.

There's no logos because, you know, what if something happened with the company I have this – or the opportunity or the program or the product I'm trying to promote through this advertisement? Something happens over there. This ad is going to be out for 30 to 60 days. I can't – the domain name is already in the ad. I can't change it.

You know? So if I have to link the domain at the bottom and redirect it somewhere else, you know, if something happens with the primary program I was promoting or a product I was trying to sell through this ad, it allows me the ability to do that. I can redirect the traffic somewhere else if I have to. And it's like instant leads turned on that second I do it. You know?

So that's another reason why I do that is because if something happens or something changes or something comes up or whatever happens with whatever this program or product or system I have this ad. I'm pointing towards at the time if something happens there, I need to be able to redirect it to something else so all this ad time and the money I spent placing this ad doesn't go to waste. You know? So that's another reason why I do that way too, which is a good point. I should have brought that.

I forgot to mention that, but since you brought that up, that is why I do it that way too. And also to the mystery part of it, if they don't know what it is exactly, then they go to the website. That way we get a chance in that way instead of giving it away in the ad and they make assumptions or say, oh, I've seen this before. I've done that before. This isn't what I want.

They don't even visit the site. But if they don't know what it is and they visit the site, we get a chance that way at least to have them look at our stuff and go through the funnel. No, it's always better if they don't know what it is when they opt in because you just get way more. That's why people usually, and this is a tidbit for everybody here on the call who does their own capture pages. You know, our capture pages convert high, but a lot of times people put all this trash on a capture page and it just ruins the conversions.

It just ruins it. They put logos all over. They put. The text all over. They put 18 testimonials on it.

And the goal is to get people to put in their email, not tell them what it is and sell it. So this is great. And a couple of things that I want to point out on this, just from my perspective and looking at this through the eyes of a marketer. What do you know from this ad? This is the question to ask yourself is what who's this ad targeting and what do you know?

Number one, I know that a guy made two hundred forty two thousand nine hundred forty dollars last year working from home and he quit that because it was too much work. And I'm thinking I'm not making that much money. And shoot. I'm working too hard, too. Right.

And now you see he's going to earn twice that much this year and it's easier. And I also know it's a system. I also know that I don't have to do any of the things that I hate doing, which is selling, explaining, answering questions, prospecting and getting rejected. Right. Those are all the things I don't like doing.

And then he's got a testimonial. And it doesn't matter that the testimonials by the guy who placed the ad. Right. This looks like it's a generic ad. Who knows who placed it?

And here's a testimonial of a guy using this system. It doesn't even have to be you. It could be. It doesn't have to be you. It could be anybody.

It could be anybody in here. And then it says discover the brand new. And everybody wants to be in something new. Everybody wants to be in something innovative. Everybody wants to make hands-free money.

Everybody wants a system. Right. And everybody wants money. And so everything that I want and nothing I hate is in this ad. And so that's the psychology behind a good ad.

You don't know what it is. You can't look it up on the Internet. And you're basically screwed and you're going to miss out if you don't go and put your email in right now. Right. So this is.

You guys see the psychology. Hey. If this is helping. You guys, by the way, if you just tell yes, if this is helping you over in the over in the comments. I just want to get some feedback from everybody on here.

This is helping you guys. And then I'm going to go back and I want to go through a couple of the questions that we've had some really good, good questions. Hey, what's your what's your daily lead flow look like? And I'm just curious at your current level of this. What's your lead flow look like?

And I want to ask you some conversant questions after we go over a couple of, you know, a couple of these questions. But. What's your daily lead flow look like? Oh, well, for like empower or for everything. No, just total.

Total. I'm just curious. Oh, well, like I was typically, you know, with empower and my big ticket stuff and everything, you know, I probably get I would probably average like, you know, 50 or more like a day with everything. I mean, that's in some days it spikes up to a lot more. Like I said, when usually fresh editions of magazines drop or get mailed, I get big spikes in opt ins and leads that, you know, then it like levels out.

You know. I think like yesterday with empower alone, I had like thirty three, thirty four fresh opt ins through there. And that was just when empower, you know, I think today I have to I have to check. I don't do on my way. We're actually there.

I haven't actually done that yet today. Well, check it here. Pull up here. Can you pull up your way? I'm just curious.

I just like to see this. I like proof. You know what I mean? People see this and too many people. They teach things without being able to prove it.

So get my little question. Let's go here. Let's see here. Can you guys all is it pulling up for you? Can you see it?

Yeah, I'm actually curious what your open rates and stuff are. So I want to look at this just from a marketer perspective. This is really useful to this is really useful for me to see. OK, so, you know, you guys can see this stuff. Some of these lists are all pretty much inactive here.

Yeah, these are. So today, you know, 42 so far today. It's like 12. It's about one o'clock for me. Thirty six yesterday.

See, a lot of these lists aren't are inactive here. But yeah, these are. This is pretty consistent. Like when I drop new ads and these big spikes in these ones, too. So, well, that's a beautiful cost per lead, by the way.

Here, scroll down to the broadcast. Do you mind if I look at some of your numbers down here in your in your open rates and things like this? I have to pull up different lists so you can see the different broadcasts here. I have some really killer. You segment your list.

We should do another webinar on that sometime. So, OK. See, it's like some people. I got a little bit of hate for this one, but I got a huge amount of opens. Well, the ones that get a lot of open.

It's always get the most hate. So it's it's yeah, I mean, like, you know, this subject lines to my first dimensions means really good at getting subject lines that open. I'm gonna see if I can show you guys for the while we're here. Let's see if I can show you what. So I see you participating in the promo right there.

Price quadrupling. Now, those, by the way, that are really good open rates compared to most marketers on the Internet. So people with new lists think that's low because they're still getting 30 percent. But somebody who's been marketing for a while. This is really good.

OK. Right. Eleven percent. Thirteen. Seventeen.

So they're responsive. That's that's the key. That's what I wanted to know. Yeah. Yeah.

These are all magazines. This is all print media. Yeah. I mean, I don't I don't do any other type of marketing. Like when I send an email out to my list of opt-ins, I mean, I guess that's one way.

But that doesn't all that doesn't read that doesn't create new leads. You know, I mean, that just kind of, you know, sends out updates and stuff like to who's who's there. Like, yeah, like I said, I participated in usually a lot of the swipe copy. I'll get I'll send out, you know, and I'll use the also my empower lead, you know, broadcaster, too. So that doesn't really show here.

But, you know, but, yeah, I this is this is really I mean, this were I'm I guess halfway through the day here. And I'm sure I'll get a lot more before the day's over, too. So, yeah, this is just real time right now. I'm happy to share it with everybody. No, no, no.

Great, great, great. OK, so let's go into some of the questions here. And then I have some more questions for you just on conversions and things like that. But let's let's look. Through and I'm just going to dig in through this here.

Somebody asked, did Wolf Enterprise design that ad for you? No, Randy Wolf did not. As a different broker that I work with named Dan Jacobs. He has a source that he gets it done for me. And usually when I place the full page ads, he includes it in the price.

But typically when you do a full page ad copy like that, it could be a little bit more money. Like they'll charge like two or two or three hundred bucks to design it. But then it's. Sure, it's forever and you can use it over and over again, whatever you want, as many different magazines you want. But Wolf didn't do that full page ad copy for me.

Well, I've used Wolf for all my like liner and classified ads because that comes with it. I just and I've never seen I've never seen him do a full page ad for me. It's always been through my other the other broker I use named Dan Jacobson at DHA Direct is that and he's also a big lead broker, too, for people who are into buying leads and doing direct. So I've always done that for my feminists and everyone else, but it's very easy to use. Yeah, I want to I want to comment and that's a great, great answer, by the way, just so everybody knows, if you want to get an ad like that designed, I would recommend you guys write your own copy.

And unless you have somebody that writes good, do you write your own copy, by the way? I'm curious, do you have some typically? I'll I'll I'll write the words out and I'll say I want this to be here and this there. And here's a picture I want there. And then I make up a few different mockups for me and I'll say, OK, I like this, but you know, I like copy.

But I'm going to start with my you know, I'm going to start with myera. Yeah, but like this, yeah. take something from copy B and put it on copy A and take this out. So they give me a couple different mashups, and then I kind of mix it around the way I want, and then they submit it to me. I have to get my final approval, final proof, and everything before they'll run it, so that way I make sure there's no mess ups or no whatever.

Everything's good. But yeah, they'll do the artwork for me. I just come up with the ad copy. And you notice throughout the past six and a half years, it hasn't really changed much. The format stays the same.

You know. It's an easy format. I mean, I could do that in Photoshop in an hour. Just so everybody knows here, though. Guys, here's the reality, too.

I want everybody to think about this here for a second. With things like that, that's actually the easy part. If you guys go to Crowdspring 99 Designs, you could crowdsource this, have 50 people working on it, and get one of these designed for a few hundred bucks. It's the easy part. I recommend, though, guys, everybody on here, look at the copy, write your own copy, because most people who know how to design can't copyright worth garbage.

And so they write stuff that just doesn't convert, because it looks pretty. So you write it, outsource the design, it'd probably be the best way. I mean, would you agree with that, Chuck? I'm just kind of talking from my experience. And if anybody likes any of what I provided in the ad copy, feel free to use that as a template or something.

I mean, that's what I'm hoping that will be helpful to you as well, is that you can see what I've done and what works for me. And if you guys want to get some ideas from that and use it as a template, feel free to do that. So that's what I was hoping that you guys would want to do, if it would help you. Yeah, guys, don't copy it exactly. Use it as a template.

Please don't, guys. Please, please respect that. This stuff is somebody's unique work. Don't copy it exactly. Take the template and make your own ad with your own story or somebody else's story.

Grab a testimonial from one of the leaders. Grab pictures from one of the leaders. If you don't have a great story, then use that. Don't copy his exact stuff. It's rude.

Well, I don't think the publisher would let an exact copy go in. Yeah, it'd be like, replace Chuck Marshall with Homer Simpson or whatever, right? Just copy him. No, no, not cool, guys. So write your own stuff.

Be creative. It's like five lines, right? And just try it. Put some energy out there in the marketplace and it could go. Go to 99designs.

Crowdspring does beautiful designs for relatively inexpensive. You could come up with something great. They're a crowdsourcing site. You just put a job up, run a competition for a week. You'll have 80 people compete for the best design.

Throw a few of your photos in there and you've got a winner. So, no, this is great stuff. I wanted to comment on one of these questions, okay? And that's John Van Buskert. I don't know if I'm saying your last name right, so I apologize there.

He says, so this is expensive to do. John, expensive is relative. So it would be expensive to do if you didn't make money from it. Expensive in direct marketing is not how much it costs. It's how much you profit.

Well, no. It's free, right? It's free to do if the ad converts. So it's expensive to do if you waste a bunch of money on stuff that doesn't make you money. If you spend money and it makes money, it's not expensive to do.

It's free, right? So marketing is one of the only ways you can take $1 and turn it into $10 when you know what you're doing. So it's not expensive at all. It might be outside your current budget, but then you start where you start with another strategy. Then you have a goal of working up to something like this.

Great, great question here. This is from Denise. She said, what should the ads claim if you have not made money or you're new? What do you say? Okay, so you got to be careful with that.

Some people use the whole fake it till you make it thing, and I don't recommend that, especially depending on where you live and FTC guidelines and all that kind of stuff. So when people do that, then you want to take the stance of you can make up to or earn up to. So you're not saying, I made this much. And if you notice here, like if I go back to my ads here, I'm talking about what I did. This isn't saying that you're going to do it too.

It's not saying you're going to make this if you do what I say. It's saying this is what I did using this system, and I invite people to come check it out too. You got to be careful with claims and things like that. And like I said, if you haven't made a whole lot of money yet or anything, that's fine. You can just say the potential of it.

If you're going to market power, it's been very well documented. There's people that have made up to 40 grand a month or whatever Chris Jones or Chris Campbell made last month, or myself or anybody else. People are making up to 40 grand or 20 grand or whatever you want to say with 100% commissions and no selling, no grunt work, no bugging your friends and family and blah, blah. That's how I would approach that if I was not in a position to say, this is what I've done. That's how I would approach it.

Hey, and can I comment on this, Chuck, just for my perspective? Sure. So guys, if you don't have a testimonial, here's the simple answer. Find a leader in Empower Network. Get their permission.

Don't do this without their permission. But I guarantee you, if somebody asked me, they said, David, can you give me a testimonial that I can put in a print ad? I'll write you out a little paragraph that you can use and use a person who's made money. Use Chuck, right? Say, Chuck, can I use a testimonial?

Would you be okay if people plastered your name on their wall? Would you be okay if people plastered your name on their wall? Would you be okay if people plastered your name on their ad? I'm just curious. Yeah, because all they're saying is what I've done.

Exactly. You just need a story. That's verifiable. There's 100% verifiable proof behind that. Look at this ad, for example, folks.

Do you know that this is Chuck Marshall's ad or do you just see a testimonial from Chuck Marshall? I mean, can you tell the difference? No, there's no difference. And so if you don't have a testimonial, here's the great thing about direct response. It doesn't matter if you have a story.

Use somebody else's story and use that. Use theirs until you've got your own story that you want to use and you might even get a better response using theirs. I mean, Tracy Walker's got a story. Aaron Rashkin's got a story. I've got a story.

Chris Daugherty's got a story. You know, Chuck Marshall's got a story. I mean, Chris and Chris have a story. I mean, there's an infinite amount of money making stories that you can do. Lawrence Tam's story.

I mean, you guys see what I mean? You don't need a story. That's the beauty of copywriting is it doesn't have to be you. You don't have to be the face of it. You can just get the money.

And a quick question for you. I mean, obviously, you'd want a simple link. You wouldn't want to be using, like, for example, almost a secret dot PHP question mark ID for the link at the bottom because that's confusing. But so you could use a simple link. Would the Empower Network capture page convert well?

We've got four or three of them, right? Would it convert fairly well just running directly into that capture page for one of these ads? If the ad copy matches it, what do you think? I'm actually curious. Okay.

So say that again, David. You're thinking if... Oh, yeah. I'm cutting out a little bit. Would the Empower...if somebody's asking, you know, so you're...because you've been doing this for a long time, much before you're in Empower Network.

You've got all your own capture pages and stuff. But the Empower Network capture pages alone, right? Those would convert fine if the ad copy matched the page, right? Yeah. Well, yeah.

I think so. Like, I think that's a good question. I think that's a good question. I think that's a good question. I think so.

Like, with my own funnel that I use for Empower Network...I mean, for, you know, to get people into Empower Network, all it does is link to the standard...even I still use the same, the red one you came out with back in the beginning. So you're linking to the red capture page for these ads and it's working fine? Well, not directly. It doesn't go from this ad directly to the Empower. It goes through my funnel first and then the back end upsell just links them into the standard red, almost a secret capture page with the warning stick.

You know, the warning tape across the top, you know, and then the opt-in form in the middle, that's still...I haven't even used any of the other three yet. It's always...that same one seems to be working just fine. And those leads you guys saw, the opt-ins you saw into AWeber just a minute ago, that's from that page. I just have my AWeber integrated into the form there. That's it, you know.

So I use that. I still use that myself. Okay, great. And you do...when you capture leads, do you capture name, phone number, and email, or do you just capture email? Well, typically, I seem to get more responses with just name and email.

I think it's like...isn't it like the less fields, the more you're going to get? Well, most people will see almost a double...and this is useful too, by the way, just for your marketing. Most people will almost double the opt-ins from just requesting email on the front end. It's almost double. Yeah, I...

In my experiments. Yeah, the more you ask for, you know, I think the less you're going to get. Like, you just have to...you know... Yeah. Usually, the maximum I'll ever do is name, email, phone.

Usually, it's just name, email. Because I'm not really going to pick up the...I mean, really, I'm not going to pick up the phone and, like, cold call people. But, you know, I mean, that's...if they call...because I make myself available all throughout the presentations and all the autoresponder emails. People have my number. If they want to call me and they have questions, they can do so, you know.

But I don't make a whole lot of, like...I don't pound the phones for 10 hours a day and make an outbound calls to people, you know. So really, I would just...the maximum...I'm just...the maximum I'd ever do is name, email, phone. But most of the time, it's just name and email. And that's pretty much it. Well, I want to give everybody here a hint that's going to help everybody out.

And this will double you guys' income if you listen. And a lot of people aren't going to listen. Don't call leads. Call customers. And call people who were almost a customer.

All right? If you really want to make a lot of money, none of the leaders that I know who really make a lot of money call leads ever. They all call...what they do is they focus on leads on the front end. They focus on getting somebody into a product that they pay for, and then they call their customers and upsell their customers. You will absolutely triple your income if you focus on increasing the leads on the front, increasing your process to increase customer conversions, and then you connect with your customers, not your leads, and your customers will buy 10 times more stuff if you connect to them.

Does that make sense to everybody on the call? Type yes if that...you agree with that, Chuck? Just for... Yeah, absolutely. Yeah.

Or if they call you. I mean, Rob Forrest...I was talking to Rob Ford the other day. You know, he just came out with this little SEO product here. And, you know, I said, what do you do? And he says, well, what I do is I focus on leads, and then I answer my phones.

And I sell stuff when somebody calls me. They call him, they ask him a question, he sells them something. Right? That's a leadership strategy, folks. It's what you want to do if you want to produce big numbers.

So, let's...what if you want to provide your own ad copy? We answered that. How can you know free...if somebody says they want to sell their own leads, how can you promote free when you know there's a cost? Jake, it's because he has a different funnel. Okay?

This is something he's been doing for years, and then he backends them into something that costs money. And so, the way he does it is it's true. So, obviously, guys, if you're selling...like for me, I'm not going to promote something for free even if I get more leads because I like to sell stuff right immediately. Okay? I might promote low cost to start or something like that.

But what you can do if you want to promote free, guys, and it's going to something that sells something...here, let me take the...here, can I take the screen here for a second? Yeah, I don't know how to give it back to you. I'll just steal it. Hold on a second. Let me...

Okay, go ahead. What you can do is you can do free video. Hold on a second. I'm having a hard time clicking on anything. That's weird.

Why is this not working? Ah, there we go. Hold on. It's not letting me click. Here, if you right click on my name and you click give the screen to this person, over on the right, it's the top and the organizers.

Okay, I'm just going to explain to you how to do it, guys, and then I'll show you...I'll show you later because my computer ain't working properly. Okay, so how do you promote free when you're selling something that's not free? It's actually a really simple answer. The way that you do it is you sell...you promote a free video. Okay?

Like what I do, I was going to give you an example of a capture page that I've used really successfully that converted at 60%. And I'll show you guys the capture page a little bit later. I actually stole it from Dave Sharp. I did solo ads with it. It converted at 60%.

And what the capture page says, it says free video. And then it sends a quote on how I did such and such a thing. I never say the product is free because it's not. But what I say is I say there's a free video, there's a free report, there's a free download, there's a free audio. I give them something for free and the free thing sells them something that's paid.

And that's an honest strategy. So that's an answer to the question, Jake. Well, I want 50 leads a day. Okay, Samuel Levitz. He's a leader here at Empower.

Makes good money. Asked a great question. If we want 50 leads a day, what budget would you suggest and which magazines? Let's see here. So you could do 50 leads a day with one, like for example, like Home Business Connection.

Do I still have a screen day or did you end up getting it back? Yes. Okay. So this one here, like Home Business Connection, this one ranges in price. It's a little more expensive because it comes out every month and it's a direct mail publication.

It means that they cost the money to mail it out to their list and everything like that. So it's a little bit more expensive than the other ones. This one's going to be over $2,000 to place a full page ad in. If you want to do full page, if you want to do some of the smaller ones like I was showing you guys over here, these are the ads that are like a couple hundred. If you have a tighter budget, these are the ads that will be a couple hundred or you can do like this is, well, these would be like six page ads here.

Another full page. I'm just full page. This is a half page here. Those type of ads will cost you less money. So it depends on what your budget is.

I really only can really gauge the results off the full page ads because that's what I have. And with HBC alone, I have had days worth like 140 opt-ins in a day. But to get to average like 40 to 50, you could do that with just HBC. I mean, or like Home Business Advertising is a smaller publication but the list is more concentrated. This only mails out to I think like, I don't know, 30,000 people maybe.

But it's a really concentrated list. But again, I remember when we were talking before is that the readership usually on any of these publications is going to be like three times the circulation. So when you guys go to Wolf Enterprises.net, if you check this out, it will give you a breakdown of each of the magazines, what the circulation rate is for each one, the costs, the cost per type of ad. He breaks it down in here for you completely so you can see what you're going to spend and then, but roughly, like HBC, I think it's about $10,000. Yeah.

So HBC, I think, would be a good one to go with to get a lot of opt-ins depending on how you're going to market it. I think it works great, like I said, for my funnel and for Empower. I would not market a big ticket program with HBC though, but it works really well with my funnel and also converting up into Empower. Right, right. Okay.

Okay. I'm just looking at the questions. Great answer here. Great info. Glad I'm in.

Pay a dollar and get five back. That's the formula, guys. That's marketing. That's how marketing works. That's how you do things.

Folks, free is not better. Okay. I did a lot of free marketing because I was poor and had no money. Now that I'm looking back, I got into paid ads. It took me about a year and a half because I was making a lot of money from free stuff, but I look back after I started doing paid stuff and I'm like, holy smokes.

I could have quadrupled my income after about three months of doing free stuff to get myself going. So let's see. Check out our small classified ads. Yes, this is going to be a webinar for the 15K. I'm just looking at a couple of things.

Okay. This is a great question. Actually, I was going to ask this. Can we get any sense of conversion percentages from lead to the Empower Network Basic Membership? Well, it's going to depend on if you just shoot them straight from the ad to Empower.

I don't do it that way, so I don't know if my answer would be correct. I mean, I send them through my funnel. I send them through my funnel first and then into Empower. So it's kind of hard to – I don't know what it would be like if I just shot them straight into Empower. And I have to – the amount of people I have in my whole Empower team versus the amount of opt-ins like we did on the monthly basis, I mean, I could come up with a conversion number.

I just – I guess I haven't done that though. But I don't shoot them straight into Empower. I get them into my free thing first and then funnel them into Empower. So that might convert better or maybe it doesn't convert as good if I just shot them straight into Empower. I'm not exactly sure because I don't do it that way.

I don't send them straight to Empower, the Empower capture page first. Right, right. It doesn't cost a whole lot to test. The nice thing about it is you can test this stuff for not a lot of money and if it doesn't work right – the thing is when you place an ad, your domain name goes – let's say your domain name in the ad or whatever goes straight to Empower. If you don't think that's converting and you send them to a different funnel or something and then into Empower.

Yeah. Like I do, you can change that redirect any time you want. You can – or put it into rotation. If you're familiar with what a rotator is, rotate it one way or the other and then see what kind of conversion you get the best. For me, since you guys launched and for me and I got involved in November, it's always been send them through the funnel first and then into Empower.

That's how I've done it. Okay. Awesome, man. Well, here's – I'm going to answer that too. Then I got a few questions and we're going to be done with these questions.

We're going to be done with these questions coming through because we've gotten through the best ones, okay, that are useful for the sake of the webinar. My experience is, guys, it depends on what you do with the leads and what I found is a good lead is a good lead and I could tell from the open rates and his responses that these are good leads. So what I'll say is it depends on how you're going to market. You're going to get anywhere from an 8% to a 15% conversions depending on how you use your email and how you use your phone strategies and things like this. It's just a leads, a leads, a leads.

You could learn how to increase lead conversions from any source of lead that is a buyer. So I think that the value and what we just learned was everybody on this call, this is a source where you can get 20, 30, 40, 50 leads a day, all right? And you could do it from scratch and anybody who has money, a little bit of money to play with can do it. So it's a lot of value. I actually learned a lot in this call.

A couple of questions that I've got. So I'm going to stop that for you and then we'll let you go because we've been on here now a little over an hour. This is a great addition to the 15K Formula product, guys. By the way, guys, who thought this webinar today was worth at least $1,000 to you over the next year with what you just learned? Who thinks so?

I think it, I mean, this is worth, yeah, yeah, yeah, I did too. I did too. I thought this was worth 20, this is worth probably, you know, those of you who know what you're doing, this could be worth $100,000 to you next year. So it really is valuable. Thanks for coming on and being willing to share your experience and your knowledge.

Chuck, I appreciate that. Absolutely. I'm glad to see, I'm seeing all those come through. It makes me feel good that people like what I had to share. So that's the goal, guys.

This product, we're going to continue to do things like this to teach you how to get more leads, paid strategies, and the cool thing is here at Empower, guys, is we attract the best marketers in the world. Chuck, I mean, you would have never gotten into the other stuff that I was in. You know what I mean? Just truthfully. I mean, I'm talking to you.

I've talked about your conversions, the money you make. I could have never gotten into the stuff that I've been in. But this, we're attracting the Chuck Marshalls. We're attracting the, you know, the guy who owns the escapeartist.com who's got 400,000 people on his list. We're attracting, you know, Raven Star who just, you know, who, I mean, she's built teams of 90,000 people.

You know, Tracy Walker, just incredible marketers, you know, all over. And I'm going to miss 800 marketers when I say that because we've got so many good people. Aaron Raskin, I mean, it just goes on and on and on and on. So great to have you on board. Is there any conversion tips that you've got on, for people on, you know, closing, upselling, relationship?

We did a great inner circle call. Everybody here should listen to the inner circle call I did here with Chuck. But any, you know, conversion strategies you've got, you know, how to sell more stuff, how to, you know, how to, you know, get better results with the leads that you get that you've done for doing this for, because obviously you've been doing this for a long time. Well, I'm glad you brought up the inner circle thing we did the other couple weeks ago or a week ago when that was because I've been using a little bit of what you shared with me on how you do that. You know, when somebody asks me, like, what is it you're doing?

And I say, well, do you have the 15K formula, you know, package? They're like, well, no. I was like, well, you know, I will do it like you had taught, like you had taught me that day. You know, I say, well, what I'm going to do is get you that first. It will teach you how we do that or how I do it.

And I also, I have my own autoresponder messages obviously that go out to kind of keep people interested in it to do. And whenever I will have a good month or good week or whatever, I'll shoot a little Camtasia screen recording and put it out and send it out in a video to people and say, hey, look what Empower is doing, guys. This is, you know, it's not something to sleep on. It's not, you know, this is making really good money. And I get a lot of people interested in that way just with the follow-up.

Yeah. Yeah. And I think that's the kind of follow-up of the options I do get because like you had just said, it's like what you do with the people, the options you get can, is going to, you know, help determine like the kind of conversions you get. So, I just keep the business and my progress and stuff in front of them, in front of the prospects I have. And then they end up converting.

Like, I mean, you know, because getting them in for the 25 is easy. But like I said, Dave, you guys do such an awesome job with all this stuff, you know, getting people to upgrade into the inner circle and 15K and Costa Rica and stuff, that like, I feel like you guys do that for us, for me, you know. I just get them in there, you know. And your guys' system is what really converts them for me. And so, yeah.

But part of what I do, yeah, I'll keep my progress out in front of people, like I said, because the way I do market myself, as you guys have seen here, is I do brand myself. So, when I put a video out, I'll say, hey, guys, this is the truck and here's my results with the power, just what it's been like. And I'll show them a little screen shot or a screen share of my back office and showing that and, or whatever, just so they can see, you know, just so they can see how I've been doing with it. And that motivates people, too, because they're like, wow, this isn't just some, like, $25 thing. You know, I mean, like, it's a big business.

I mean, it's like, this, you know, power was a big chunk of my income for March. And, you know, so it's like, and it's, so, I mean, I share that with people and that gets people excited and they're motivated and those people who are prospects and they act and they become members and they sign up and we help them do the same. I get a lot of pass-ups, too, because my teammates will do okay, you know, so. Well, no, absolutely. That's all right.

Absolutely, you will. And, no, you're doing a great job, by the way. And I think, by the way, everybody go listen to that audio interview that we did together here. It was, what was it, a couple weeks back before we started this re-promotion? Yeah.

I told them this. I told you, I think, I think it was in the audio interview. This is really valuable. I think you were at about $9,000 and you said that, you said in the interview, I don't know if this was in the interview or after we stopped recording. It might have been in an interview.

And you're like, well, I think it'd be fine. You know, 15. And it went over $20,000 here in the next couple of weeks. We've got a sales video that's going up for that today. I just recorded.

Everybody loves it. I'll shoot you over a link if you want to see that. It'll be, you know, when somebody clicks on the 15K tab, we'll have a sales video there a little bit later today. Yeah. So that'll triple the income.

And then once we hit the growth metrics here in a couple of months, it'll triple it again. So it's great to have your value, your leadership here. And would you be willing to shoot me over some pictures of some of these print ads? And we can put it in the manual that's getting written up for the 15K formula, just as an example. We'll put it in there.

Don't copy this exactly, you know, but just as an example. Would that be okay? Yeah. Yeah. They're just scanned in JPEGs.

You know, I can, if you want, I'll just shoot you all, well, the ones that I've got here. And you can decide which ones you want to put up there or whatever. Yeah, I can do that. Yeah, yeah. Great, great.

Well, we'll get those in the manual, guys. That manual's almost finished, just so everybody here knows. And then just so, also, everybody, next week, I believe, it's either the next or the week after, we're going to have another bonus webinar for 15K formula members. And this one is going to be actually a little bit of an interesting subject. You'll like this as well, Chuck.

It'll be right up your alley, but it's on how to get guaranteed leads. So everybody here wants more leads, and we're going to show you how to get them guaranteed from another guy who also makes good money here with Empowerall. I'm going to hit him up in the chat. Yeah. And see about the times and try to get a little bit more advance notice now.

But we're going to keep doing those, keep getting the value out there, and keep bringing the best paid strategies. And I really want to turn the 15K formula into a lead gen paid strategy, advanced tactics on what's working now. So that's kind of what the direction of this is going to go. So again, appreciate you, Chuck. Thanks for coming on and sharing just selflessly.

Absolutely. I mean, I should have paid you some money for this or something. So I feel like I'm cheating. Yeah. So hey, you're going?

I was going to say, what you guys are doing and yeah, I mean, I'm more than happy to do this. I feel like I, like I said, I want to contribute what I can back into it because what you guys are doing is awesome. And I'm already making a lot of money with it. So I'm more than happy to share. Some people like to hide what they're doing or whatever.

I'm more than happy to share because to me, I've never run out of people looking to make extra money, you know, never run out of people looking to make money from homes. And the more we help and share, the more we all grow together. So I've never had a problem doing that at all. All right. Well, cool, cool, man.

Cool, cool, cool. Well, awesome, awesome. Well, guys, hey, thanks for coming on, everybody on the webinar. Give Chuck a big thanks in the Facebook group. Make a fuss about how much he shared and how awesome it was to, of course, get everybody who's not in the product upgrade.

And this will, I've got the recording. This recording should be up. In the 15K formula, probably take three or four hours. I'll need to render it and upload it. And we'll have that up there tonight.

And then I'll shoot an email out to the rest of the database, letting them know that we've got this back here. So share with people what your thoughts are, folks. Thanks for coming on. And guys, what's the goal this month? The goal this month, folks, we want to help at least 30 people in Empower Network hit 30,000 this month.

How are we going to do that? And with what we, with what he just showed you, I'm going to give you an idea. So that's what we're going to do here over the course of the next month. Focus on the assignments in the Facebook group. Put some print ads out.

Give it a try. Give it a whirl. Be willing to wait a little bit for the results on this because it's more of a time-based strategy. And like always, let's lock arms, fight the forces of evil. Thanks again, Chuck.

Appreciate you. You're welcome. Thank you for having me. The organizer has ended the session, and this is the end of the session. If you have any questions or comments, please feel free to reach out to me at the email address on the screen.