How To Use Empower Network in YOUR Business: The Commission Math and the Daily Habit Behind It
You built the team site. You picked the color scheme. You’ve watched the trainings twice. And your commission checks still don’t cover what your advertising costs, because somewhere between signing up and actually making money, the plan you’re following was built for someone else’s payout, not yours.
This bonus lesson from the Classic Costa Rica Intensive was recorded four months into a brand new company, and it exists because the presenter had just watched the concepts from the earlier lessons produce results at a scale nobody could have predicted when the ideas were first taught. As someone weighing whether a business built around bringing new people into a niche is even worth your hours, the gap between a normal commission structure and this one is the entire lesson.
Why does getting thirty percent commissions cap how fast you can ever grow?
Most products in this industry pay you a slice after the company keeps its share. Dave Wood lays out the math plainly: instead of the usual thirty percent commission on a sale, a direct commission model hands you the money left over after merchant fees and normal costs of doing business, which tends to land closer to ninety five percent. That’s not a marginal improvement. It changes what’s mathematically possible for you.
Here’s why the difference matters more than it sounds like it should. A business paying thirty percent commissions needs roughly three times the volume to produce the same result as a business paying ninety five percent. Every dollar you spend on advertising has to work three times as hard just to break even with someone running the higher payout model. You’re not competing on effort at that point, you’re competing on a structural disadvantage baked into the comp plan before you ever placed an ad.
- A low front end price point, kept intentionally accessible instead of expensive.
- Commissions paid on that front end that are close to the full sale price, not a fraction of it.
- A tiered upsell path behind the front end so the same customer can be served at multiple price points over time.
None of that is complicated. It’s the entire mechanism, and it was assembled from ideas the presenter had been testing personally, long before there was a company built around them.
What’s the one number that actually predicts whether this works for you?
Skip past the theory for a second, because the lesson gets specific fast. The stated target is two to four new members a day, and the metric behind that target is your daily lead count, somewhere between twenty and forty leads a day depending on where the traffic is coming from. That’s the whole scoreboard. Not how many hours you spent on your team site. Not how good your welcome video looks. Leads in, members out, every single day.
The mechanism that connects those two numbers is a habit, not a technique: email your list daily. As Dave Wood puts it, describing his own routine, “here’s what I do do actually. I would make a personal update that led back to the sales video and email it to my list every day. It’s what I’ve done for years and it works like magic.” Notice what that habit isn’t. It isn’t a complicated funnel with a dozen sequences. It’s a personal update, sent daily, pointed at one thing.
Behind that single habit sits a bigger claim about what these mechanics had already produced at the time of filming. Dave Wood makes the point directly, describing what had already happened inside the company by that point, not a promise about anyone’s future results:
We’ve had people make $50,000 in a month at Empower, $30,000 in a month, over and over and over and over and over again, person after person after person. We’ve got more people making money every day than the entire rest of the niche companies combined. We’re just getting started.
Results inside any business opportunity vary by person, effort, and market, and nothing here should be read as a guarantee of what you personally will earn. The reason the line is worth studying isn’t the dollar figure, it’s the repetition behind it: the same daily habit, done by different people, producing the same shape of result often enough that it stopped being a fluke.
Why do you want someone else calling your new members, not you?
This is the part of the lesson most people skip past, because it sounds like a luxury rather than a mechanism. Once somebody joins at the front end price point, the instruction is to have an assistant, not you personally, place a short welcome call before you ever get on the phone yourself.
The call isn’t a sales call. It’s an interview, and it runs through a short, specific sequence: what are your goals, how many hours a week do you actually have, how many weeks are you willing to commit before you expect to see something happen. Only after those answers are collected does the assistant book time with you directly, framing you as somebody whose time is scarce and already in demand. By the time you get on the phone, the new member has already answered questions that reveal how serious they are, and you’re not starting from zero.
The commitment question is where the whole approach earns its keep. Before any upsell conversation happens, Dave Wood explains exactly what gets asked: “Can I ask you a question? Yeah. Are you willing to commit to me for the next year that if I give you an assignment, you’ll do exactly what I say as long as it’s in your ability? Because if you’ll do that, I’ll consider working with you. Will you commit to be here for a year?” That single question does more filtering in fifteen seconds than an hour of enthusiastic explaining ever will, because it puts the burden of proof on them instead of on you.
- An assistant places a short screening call and gathers three answers: goals, available hours, and timeframe.
- You only get on the phone once someone has already been qualified through that first call.
- The commitment question comes before any product conversation, not after.
Structured this way, you stop spending your limited hours convincing people to want what they said they wanted, and you spend them instead on the people who’ve already proven they’ll do the work.
What does this actually change about how you spend your day?
Strip away the specific numbers and what’s left is a sequencing principle. Traffic goes to a capture page. Leads get followed up daily through one consistent habit, not a dozen scattered ones. New members get screened by someone other than you before you invest your own hours. And the entire operation is built around a commission structure where the math works in your favor instead of against it from the start.
That’s a different way of running a day than most people default to, which usually looks like answering questions reactively, chasing whoever emailed back first, and hoping the numbers work out at the end of the month. The version taught here replaces hoping with a sequence you can actually repeat.
The full lesson goes further than what’s covered above, including the complete breakdown of the upsell conversation once a new member has been qualified, and the reasoning behind scaling paid traffic instead of relying on referrals alone. This bonus training is part of the Classic Costa Rica Intensive. If you’re new to it, the entire course, including this lesson and everything built on top of it, is available for $99 at the Classic Costa Rica Intensive course.
Pull up your own numbers this week. Count your leads per day, not your hours worked, and build the one daily email habit before you touch anything else.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Dave Wood here, and wanted to do a bonus training for the members of the Costa Rica Mastermind Intensive. Let me flip this. And the reason is because when we filmed the Costa Rica Mastermind Intensive, it was actually before the launch of Empower Network. So a lot of the concepts in this video were at the time concepts that I had come up with for my own personal marketing. I had never ran a company like Empower, and I'd never seen the kind of results that these concepts would produce when they're applied on a mass scale.
And so what I wanted to do was I wanted to film a video showing you now, based on what you just learned going through the Costa Rica Mastermind Intensive course. We've been in business at the time of filming this video for four months, and I want to show you how to apply these concepts into your business, the kind of results that we've seen using the Empower Network and using the skills and the knowledge that you've gained as one of our valued insider members here who's had the courage to upgrade to, at the time, our most expensive product now. A couple of concepts that we covered in the videos, all right? Viral. Sustainability.
What's that? It's a business that can be sustained, right, by the efforts of other people. A business that could be sustained by the efforts of other people. That's what viral sustainability is. It's turning one lead into two, right?
Now, if you could master the concepts I'm going to talk about in this video, you can make a fortune in your business. And we've seen this time and time and time and time again in the last four months with people in Empower Network. We've seen this with other people, kind of all over the world. So, viral sustainability, all right, and turning one lead into two. There's some other concepts that I cover in the video.
High commissions, right? Direct commissions is a concept that I cover in the video, right? I was talking about this because I had just discovered it. Now, how did I discover it? Well, I do talk about that in the video and, obviously, in the rest of the series that you just watched.
But I also want to talk about it again. What I'm talking about is I'm talking about, rather than getting 30% commissions, the ability to scale a business because you're getting all the money that's left over after, you know, the merchant fees and normal expenses of business. And so, rather than getting 30%, you wind up with more like 95%, right? That's a normal business is what it, you know, winds up with in the info marketing business, right? So, direct commissions, 100% commissions, all right?
All the money being paid to you directly and how much faster it is and how you could scale a business out. We also talked about upsell strategies, right? What did we talk about? We talked about bringing somebody in for a low offer, focusing all your marketing on the low offer. We talked about high continuity, right?
And we also talked about one-time upsells at, you know, 250, 297, 500, 1,000 and somewhere around 3,000. Now, this is the only one, as of making this video, we actually don't have something for 3,000. We actually don't have something at 1,000 either at Empower. But we actually will as we move forward. But we might actually do that in the future.
So, this is what we talked about in the videos, all right? We also talked about copywriting, right? We talked about capture page conversions. We talked about branding. We talked about the value of blogging.
We talked about outsourcing with Lawrence Tam. This is all before the Empower Network launch, all of it. Now, what do you see here? This isn't everything we covered, of course, in the last while but it's a lot of it. You see the Empower Network, don't you?
Without a name, right? We got viral sustainability turning one lead into two, direct commissions. We've got earning all the money except for your merchant fees. We've got copywriting done for you, branding done for you, blogging automatically. We got outsourcing and there's some other things in Empower that not a lot of people know about.
So, Empower Network is meant to be used as your personal viral sustainability model. That's how we created the company. It's the idea that created the company. It's why we're here. It's the purpose that sets us apart from other kinds of businesses in the niche.
The other kinds of businesses are the viral sustainability model for the guru and Empower Network is meant to be the viral sustainability model for you. So, you don't have to do all this stuff that we've had to do to get it off the ground. Now, we've obviously gone through some challenges in the first four months but here's the proof in the pudding. You saw these concepts before they had ever been tested on a massive scale with massive amounts of people. Now that we've tested them, it's not just the viral sustainability model.
It's the viral sustainability model. These concepts have now helped people earn more than four million dollars in commissions applied in the Empower Network. That number will be more like 50 in the next 12 months because we're going to scale this up in an entirely different model. We're going to scale it up at an entirely different level. Alright, so what are some ways you can use these concepts to get results marketing Empower Network products and services?
Remember, this is a bonus in addition to the stuff that we trained earlier and I want to show you how to do this. How to let go of some of the nonsense that's out there in the marketplace and how to do things in your business right. How to make a lot of money and how to do it fast, how to do it with all this grinder nonsense that everybody tells you to do, meetings. You can do meetings if you want to, nothing wrong with it. I'm not criticizing anybody doing meetings, there's a big old bug, again, bugs in Costa Rica.
Are you just excited to come out here? How can you use Empower Network to get the results that you want? Well, because you're getting 100% commissions, because you're doing that. Now, what you can do is absolutely unbelievable. What do I mean?
You can scale a business that you didn't have to create. You can scale Empower Network. You can continue to reinvest money back into this process to create a traffic loop to continue to spend off more money as you progress in your business. You can scale your Empower Network business. You can do it here.
You can do it without having to develop any of this. You can do it without making the sales videos. You can do it without having to develop the community. You can do it without having to develop the training. It's unbelievable what you can do here.
We've got more people making money every day than the entire rest of the niche companies combined. We're just getting started. We're just getting started. First thing that I'm going to recommend that you do is, at the time of watching this video, make sure that you buy all the products in Empower Network. Make sure that you buy everything.
Why do I keep saying that, buy everything? I keep saying that because it's what you should do. I don't want to cover that again because we've talked about it so much in the trainings. Just buy every single product that we've got here and every single product we ever come out with here. Make sure that you're among the leadership ranks that do things right here at Empower.
That's the first thing that you should do. The second thing that you should do is you want to focus your marketing at the $25 package, all of it. If you're somebody that can make your own sales videos, remember we did teach you how to make sales videos. Focus on selling this membership. Why?
Because in selling this product, you don't have to develop the infrastructure to support it. You just get the money. It's completely superior. From my perspective, I would honestly rather be in a position to be able to sell something like this than to own it. The reason is because the responsibility is way less.
The income is just as high the way that we built it. We actually had people in Empower earn more than Dave and I, several times. Because the way we built the model, we built it to support this for everyone. We're generous guys, what can we say? In this, focus your marketing on sales.
Let me show you exactly what you're trying to do here at Empower Network. What you ultimately want to do, this is where you want to scale to. You want to scale. This is not hard to scale, by the way. You want to scale to two to four members per day here.
Empower, two to four members a day. Those are the numbers that are going to make the magic work. You ready for this? Two to four members per day is the goal. Here's the metric.
You want to dump your paid traffic and scale your paid traffic at capture pages. Now I don't care if you make them yourself or use ours, it's pretty irrelevant to us. Now ours are probably going to convert higher unless you really know what you're doing. Your goal to get two to four members per day, these are the numbers. It's going to be somewhere between 20 and 40 leads per day.
That's the goal. 20 to 40 leads per day depending on where you're getting the leads. 20 to 40 leads per day and here's the key, you want to email your list every day. You say, Dave, why do I email to my list? Well here's what I would do and here's what I do actually.
I would make a personal update that led back to the sales video and email it to my list every day. It's what I've done for years and it works like magic. Now on the Empower Network blog you can actually like upload a video to YouTube. We're going to get our own video system in here this next year. You can upload a video to YouTube, post it in your Empower Network blog when you make a blog post.
Take that blog post and email it to your list and put a big fat join button below the video every day and put a link to watch the sales video. Here's what you're going to find. If you email your list every day, five to six days per week and you're getting 20 to 40 leads per day through your capture page, what's going to happen is that will yield for you. For me, it would yield four to six sales per day. That's what I'm going to do.
I know what I'm doing a little bit better. It's going to yield two to four sales per day. Now you want to do that entirely through your marketing without picking up the phone. It's the key. Now this is where the magic is going to happen for you.
This is where the magical key is. If you can do this and all this is paid traffic. It's all it is. It's just paid traffic. You can do it through blogging too but you can do it through paid traffic and the leads are the magic.
This will be paid. It'll be paid for by this. Remember I've sold stuff where I get $12.50 or $12 or $10 or $8 for selling something that's $50. You're selling 25 and basically getting 25. You go here, 20 to 40 leads a day will yield two to four sales per day at Empower if you're following up daily.
You want your own autoresponder in there. You want to get your AWeber account in there. If you go to the tools. You can actually click on a link and get an AWeber account there. Here's the key.
What do you do with these guys? Will you do it? No guarantees folks. This is just what's possible. One thing, upsells in the back end.
First thing I'm going to cover. I'm going to cover upsells. If you're smart, you'll be wanting to build a community and you got to understand something. We're going to help you upsell your customers for you. If you want results, you want real results in your business, you want leverage results in your business and you want them now, you got to take control because we're going to give you the ability to get this done.
I'll constantly be upselling your people for as long as I live. Okay. Which hopefully will be a while. However, if you want results, you got to control the process. I'm not talking about making, if you don't do this, you'll make three, four hundred bucks a day.
Okay. And then after a while, residuals kick in and leverage will kick in. You might make 500 bucks a day. If you do it the way that I'm telling you, it'll double the numbers. Okay.
It's just this way it is. All right. And what do you do? Here's the magic. Get somebody to call your new members.
Okay. Trust me. Not you. Trust me. Not you.
And you say, who do I get to call? You could use my phone room, you could hire somebody, your wife could do it, just somebody other than you. An assistant. Right? Because remember, they're not calling leads, they're calling customers.
And you want to block off an hour and a half to two hours per day for appointments. And that's it. You're going to do these in 20-minute increments. Okay. And give yourself a 10-minute week.
Give yourself a 10-minute window for breaks. All right. And these interviews, they're not going to be prospecting calls, they're going to be interviews. All right. And here's what I want to have your assistant say to people.
All right. What I want your assistant to say to people is really simple. Call your new member. Let's say your new member's name is Mary. And let's say I'm your personal assistant.
This is what I would say as your assistant. I'd give Mary a call and say, ring, ring. Hello, Mary. Yeah, this is Mary. I'd say, Mary, this is Dave Wood.
I'm talking to you. You know, I'm Aaron Rashkin's personal assistant here. And the reason why I'm giving you a call, first of all, I wanted to welcome you to the Empower Network. I just saw that you joined the other day. Welcome to the team.
Wanted to make sure that you're plugged in to all of our team resources. I've only got a couple of minutes. And obviously, I'm the assistant. I'm not the marketer here. So there's not really a lot of questions I'm going to be able to answer for you.
But what I want to do is, number one, I just want to real quick take some notes for everyone. I want to make sure that you're plugged in to all of our team resources. I've only got a couple of minutes. And obviously, I'm the assistant. I'm not the marketer here.
So there's not really a lot of questions I'm going to be able to answer for you. But what I want to do is, number one, I just want to real quick take some notes for Aaron. Find out what your goals are. And then I actually want to book you and do an interview to see if you can work with Aaron directly. Is that okay?
You're like, well, yeah. Well, now, here's the key. Aaron's actually one of the top producers here in Empower. And the reason why I'm giving you a call is because I want to make sure that you're plugged in to all of our team resources. I've only got a couple of minutes.
And obviously, I'm the assistant. I'm not the marketer here. Find out what your goals are. Find out what your goals are. And then I actually want to book you and do an interview to see if you can work with Aaron directly.
Is that okay? You're like, well, yeah. Well, now, here's the key. Aaron's actually one of the top producers here in Empower. And the reason why I'm giving you a call is to just screen his time a bit because he's busy.
I've found him one of the most caring leaders that I know as far as the time he'll give, the amount he'll help people. However, he's only willing to work with people that are willing to work back. And so he has been asking you just a couple of questions. I'm going to ask you a couple of questions. And then I'm going to ask you a couple of questions.
I'm going to ask you a couple of questions. First of all, what are your goals here in Empower? How much are you look to make a month? She said, well, I'm looking to make 2,500 bucks a month. And you say, okay, great.
Got that. How many hours a week do you have, Mary, to make 2,500 bucks a month? I know though. We're talking a total of four, five, six hours. And this is for a serious person.
Right now, with just the products that we've got, right now applying this information, right now, you could make a thousand bucks a day. You say, well, how? Because you're going to get on the phone and let's say she has a thousand bucks. Now she gets on the phone with you and you, who are you? You're an expert.
Your assistant called. You've already made money. She's already responded to marketing. She's already connected with you. And then you show up and you say, Mary, just want to let you know before we continue this conversation.
First of all, I welcome you to the team. I appreciate you being on board. I'm glad we have a chance to connect. Second thing I want you to let you know is that I'm busy and we've only got 20 minutes right now. Third thing I want to let you know, Mary, is that if you're serious about your business, I will work with you.
Okay. But you've got to be willing to take a step for me to take a step. Step fair. And what's she's going to say? Well, yeah, you haven't said anything.
It's possible to disagree with yet because she's already bought. We're not talking to leads here, right? It's different. And you're saying, Mary, here's what I'm going to do. What I'm going to do is I'm going to go through just quick, ask you a little bit about this information.
My assistant got, make sure that I've got everything right, because I want to help you get the results that you want. Is that right? She's going to say what? Yeah. He's like, you might have for you.
What would you do if you had an extra $2,500? Is this to replace your job? Is this just extra? What's it for? What's the goal?
Find out the need. Okay. Here's what you're going to notice if you talk to a lot of people, that there's a point in a conversation where somebody's emotions relax, right? And they start talking. Usually not with the first question.
You might need to ask two, three, four questions. This usually takes me about three or four or five minutes because I know what I'm doing. All right. With a contact like this, sometimes only two, because they already feel like they know me a bit because I've been following up through email. Now, here's the key.
You go, Mary, tell me what this is for. She'd say, okay, so you got 10 hours a week. Now, when are those hours? Are they in the evening, afternoon, morning? When are they?
She's going to tell you when they are. You got six months. And here's what you're going to ask. You're going to say, Mary, I want to talk to you here person to person. I'm not willing to work with you if you're only willing to spend six months.
Can I ask you a question? Yeah. Are you willing to commit to me for the next year that if I give you an assignment, you'll do exactly what I say as long as it's in your ability? Because if you'll do that, I'll consider working with you. Will you commit to be here for a year?
All right. Now, what'd you just do? You just made her hop up a little bit to get in your inner circle. And she's just, yeah. Then you say, now, she also said that you have $1,000 to spend to get started.
Now, I'm in the back office right now. I see that you got the basic membership. And I see that you don't have the rest of the products here. Did you get a chance to watch the sales videos for those other products yet, Mary? She's going to say, well, no.
She's going to say, well, no, yes, whatever it is. But here's what you're going to do, whatever her answer is. You say, OK. Here's a question for you. What's she going to say?
She's going to say, well, yeah. You say, do you want to do it fast or do you want to do it slow? You say, I'm going to do it fast. And then you're going to ask, are you serious or are you playing around? Because I can't work with you if you're playing around last time I'm going to ask you.
That's pushing a little bit, isn't it? So you say, no, I'm serious. So you say, then here's what we're going to do next. I'm actually going to walk you through the process of upgrading to the rest of the products, all of them. We're going to get you all of them.
And then what I'm going to do is I'm going to give you some assignments to follow. I'm going to have you do a little bit of a test. I'm going to have you do a test. I'm going to have you complete those assignments. And then we're going to have a conversation in about a week.
Is that okay? Right? And what's she going to say? Yeah. Why?
The reason she says it's okay is because she just told you she has $1,000 to spend and she's serious and she'll do whatever you say. What did you just do? Well, in that case, let's say she falls on you for all the product sales, which will happen after you make a few. Because remember, you're only passing up every fifth sale on each product, right? And so there's a very high statistical probability if you've made a lot of sales that all those sales are going to go to you after a while, most of the time.
And even when they're not going to you, you still want to sell them because you want to lead by example. Okay? That's what just happened. Now you can do this three or four times a day. That's current in Empower Network.
We might have another higher end product later, like a thousand bucks and a $3,000 product. Here's our plan, right? I just showed you how. Because what's going to happen is it's very rare that somebody can't afford that when they stretch. When somebody's serious and they're a customer already, they'll spend the money.
Who knows that? People who know how to sell. Okay? Here's the key. Your people do it.
Guess what happens? You'll start getting pass-up sales after a while. What did I just show you? That's the magic of the Costa Rica Mastermind Intensive. That's in addition to your business you're selling to the bad guy.
Okay? In addition to it. All right? Just here. So, what you could do with this information?
Where does it start? It starts with you being willing to do what it takes to make two to four sales a day here. You've got to be willing to do what it takes. Make two to four sales a day. How do I know it can be done?
Because in a program that pays significantly less, I have made two to ten sales a day with very little marketing now for almost three years. Here, it's easy and you get all the money. Right? sales a day, two to four sales a day, two to four sales a day. That is the metric.
Here's the key. In Empower, right now as I'm making this video, we've got almost 20,000 members, like 19,300 I believe is what we have, something like that. Month four, right? So you might be seeing this when we have 190,000 members. However, do you think that if you're making this kind of money, you think we could give you some exposure?
Yes. What happens with exposure? The viral metric changes. Remember, the power triangle, we covered it in the videos. We're a pyramid.
I'm just drawing like what's on the back of the dollar bill right here. I don't even know if you can see that actually if the video's up there. Power triangle, right? I just showed you how to get in to the inside. Now, that's the goal here is now.
The goal is now, right? So will you do it? Will you do it? Will you do it? All right.
Now, lead by example. You can do this. Trust me. Now, if you do it, what will happen? Your credibility will skyrocket.
Your income will skyrocket. Your life will skyrocket. If you don't do it, no guarantees in life, okay? No guarantees. However, if you do it, your life will change.
That's how to apply this information here. Now, if you want to apply to another business, feel free. It's incredible information. If you apply it here, I promise you one thing, and you're not going to be able to do it. You're not going to be able to do it.
You're not going to be able to do it. Number one, we will get you better results than anybody else in the marketplace. Number two, we'll upsell for you. Number three, you'll make more money. So decide to commit for the next year, to be at the next event, and I'll see you on the beaches of the world.
Bonus video number one that I've made. I think there's actually two other bonuses, but I'm out. Talk to you soon. Bye-bye.
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