Turn Your Story Into Sales With Bridge Videos (Part 4)

And I'm really excited about what we're going to deliver to you guys tonight. I don't want to spoil it too much. Tonight's all about stories. And for those of you who know the meaning of Kalatu, our blog, it actually is Onaida Iroquois to tell a story. So there's a little tie in there. And also, we're going to be giving you guys something next week, Tactical Tuesday, that this kind of sets up.

So tonight, I have a good friend of mine on, Mr. Chris Rushlow. Cut to him if you want, Steve. Chris is literally one of the best people I've ever met at understanding how to get people to understand how to tell their story in a way that actually helps their business. So I mean, some people are really good storytellers, but they don't necessarily do it in a way that sort of sets them up to actually help them turn a profit in their business. And no shame in Chris's game.

He's a true badass at it. So tonight, I'm excited. Chris is going to do two segments. And honestly, this was at my request, because I've done a couple of webcasts at my studio here in Denver with Chris. He's got an excellent training course that he does on how to do this. And the reason why I knew it was good, what he teaches, is because my video guys, Justin, some of you may know Justin from the events and stuff, Justin Sahlia, not Dustin Frenjia, literally never like anything that we cover in the studio.

They're like, ah, it was another training on. We did work with Bob Proctor. And god, I love Bob Proctor, but they're like, eh, it was good, it was okay. But when Chris Rushlow came to the studio to do a broadcast and to shoot some of his product elements, they were like, oh my god, this is one of the best things we've ever worked on. I mean, it totally makes sense in my head. And so then I had to get myself involved and actually figure out what the heck he was teaching that was making my video guys actually interested in what he was doing.

So tonight, we have the rare pleasure of having Mr. Chris Rushlow on to cover for you guys the art of telling story in a way that actually will help you make more money in your business. So Chris, the way that I like to do this, if you're cool with it, because you know your material better than anybody else, is just kind of do a little, I'll set you up and then I can just jump in and ask questions where I think it's necessary. And before we do that, I just want to make sure everybody says hi to Dave, to Dave Wood. Dave Wood's on, he's gonna just be on for the first few minutes because he wanted to give Chris a good send off too. If you want to cut to Dave real quick because I know he's got it.

And really with Dave, you just like, you know, his hair and all, I just needed everyone's take on that too. So you need to just preview the hair as well. I keep repeating that, that I've actually always had hair that's only this long and I actually used to just wear a wig for show. Anyways, so, so, I actually want to make sure everyone actually knew who you were when you popped on here because of that, you know? Well, I was on a yacht all the way, going out to a little, a beach called the, I think it's Playa Tortuga, the Turtle Beach in Costa Rica and I just got home. Real quick though, I want to tell a story about Chris because, you know, since we're talking about storytelling, I think the greatest story of all is transformational stories, people going from where they were to where they are and that's really what, you know, that's really what you learn when you learn how to, when you learn how to convey a message through stories you learn how to, number one, tell a from here to there story, number two, while you're doing that, walk somebody else through that process that you went through or that you, you know, a story that you're using from somebody else.

So in any case, well, Chris, we're actually on a storytelling ability. So we used to do meetings back in 2000 and 2006, 2007, something like that and we were selling gel vitamins together, he's been my friend since we've been like 12 years old and recruited him into this vitamin deal. Anyways, you know, he used to do the weekly meetings sometimes, we had a weekly meeting on Thursday night up at Gaio's restaurant in Fairbanks, Alaska and he was so boring that literally that he would put, like, he would put somebody on cocaine sleep in about 20 minutes, you know what I mean? I mean, if they just brought him a line of cocaine before they came to the meeting, they would be asleep. So in any case, right, he would just ramble and ramble and ramble and ramble, but it would fit. It just wasn't connected and wouldn't go anywhere, right?

Now the reason why I can tell of this, right, is because this is Chris Rochelow that I knew and loved for many years. So in any case, years later, right, this is after I've been selling online for a long time, Chris really started to have a big breakthrough financially and I noticed it because I knew how much money he was making. I saw his team, his team leaders, how much money they were making and it's always a reflection of what he's doing, right? So anyways, I popped on one of his hangouts he was doing. I think, like, actually, Chris, I think this was last year, maybe a year, a year and a half ago, I bet you think more around a year and he hypnotized me, I mean, I was sitting there and I just couldn't close the thing, you know what I mean? So, like, I don't know whether it was his, the way he was staring at me with his beautiful blue eyes, these hypnotic eyes, or if it was an inside joke there.

But, or if it was, honestly, I don't even remember what he's talking about. All I remember, I was totally trapped in what he was saying and after the hangout was done, I actually was perplexed for a good 20, 30 minutes thinking about that because he was so, honestly, Chris, you were awful. I never told you that before, but you were so awful, right? So, here's why I'm telling you that story, right? It's not to point out where he came from. It's to point out that a lot of times people have the wrong impression of skill.

They think that, you know, because you know something is only because you're talented in it, right? And it's just not true, right? I was actually talking, you know, I had that Kung Fu guy came to come to the event and he was talking to me about that, about how the most talented Kung Fu students never turn into the best students after a long period of time. And I said, well, why do you think that is? And he's like, well, I think it's because they're so good at it that they just don't have to work, right? And so, what I saw with Chris, and this is why you should pay attention tonight and take notes and get ready to learn, is because he went from somebody that really didn't know how in a group level, he knew how to do it on a personal level all his life.

He was always good at communicating personally, one of the best that I've ever met naturally at that. But when you put him in front of a group, you just kind of like ramble around, right? He went from that guy, right, to now one of the most transformational storytellers that I know. So that transition is because of skill, right? That transition is because of what you're about to learn when you pay attention. That transition is why you need to focus on what we're gonna teach tonight.

That transition is the magic in the story. So that being said, Chris, always pleasure to have you on. I hope you don't mind me making fun of you just a little bit. I'm gonna turn it over to you. I actually knew myself out here. I might pop on later, but I don't know if I'll be able to.

But I'll turn it over. What I gotta tell you, that is one of the most awesome setups I've ever, that is one of the most twistedly awesome setups I've ever heard, because it does make the point, and Chris, I'm gonna turn this over to you. It makes the point, that's important. Everybody out there sits there and goes, I don't have a lot of talent for this. I don't have a lot of talent for that. And it's very true, just in general, that people who have a lot of natural talent typically are not the ones who end up being really good at it.

It's the ones who understand that they need to develop the skill, and then will actually practice the art and the craft to develop the skill. So I'm gonna back out and just tell everybody, pay attention to Chris for two reasons, besides what Dave said to set him up. Reason number one is, obviously what he has is valuable information. He's gonna do an overview during the first half hour segment, and then he's going to jump into a drill down specifically into how to tell your story in bridge videos. And the reason why I want you to pay attention to that is because, like I said, next week we're gonna be releasing to you guys a tool, an actual bridge video template to help people make their bridge videos, and then we're building out an actual page inside your back office where you can set up your own bridge video to segue you into the company videos. And so the more you understand about what Chris has to say, the better you'll do in filling in the three or four story-based sections of the template that we're gonna give you.

It's a full script and a keynote that'll come with it. So just pay close attention. I'm excited, Chris. Take her away, my friend. Thank you, thank you, thank you, man. I appreciate it.

Well, you know, hey, buddy, I appreciate you, Mars, and Dave, thanks, man. I know you're in there for a second, but I just wanna thank everyone, and I really appreciate everyone for having me out, Michelle and Steve and the team and everybody here. And I appreciate the opportunity because, you know, a lot of you know I've been here involved with EN from the beginning, and in fact was, you know, they're kind of in the pre-stages of just putting it together. And I really feel on certain levels that, you know, this was like our baby, you know, in a lot of ways, and I treat it as such, and I've given as much as I can to this community. I love helping this community. I love when I get a chance and asked to speak, and when I get asked to train, I genuinely appreciate it because I essentially have taken so much back from this.

You know, this company and Dave specifically, and the other leadership here in the Empower Network family has literally been the reason why I have been able to grow into who I am now and what I've done. And so I just, I'm really happy and, you know, grateful, and honestly, you know, I just wanna quickly say something here about Mars for a lot of you who don't know. I mean, a lot of you don't come from the information marketing space to know the type of actual street cred that Mars and his team actually has. And a lot of you may not know how, you know, just fortunately how blessed we actually are that he chose to come in here and partner with us and create the type of things that we have that is just raising the bar in our industry for everything we're doing. And so, you know, Mars, buddy, I just wanna appreciate you, man, and really do appreciate you putting on like Tactical Tuesdays and all this stuff that's just making it awesome. So really glad for that, and it gives us a chance to really engage here.

And so appreciate you, man, really do. I appreciate you back, man. Yeah, yeah, so what I really wanna get into here real quick is obviously, you know, there was a few things that you guys heard about and got in the emails that were like, well, you know what? Hold on, back up a sec. I gotta address what Wood said for fuck's sake, my God. All right, that was the most awesome intro ever from Dave.

And yeah, like I said, I loved that. And the fact that he's really serious about that, like there's certain things I just really suck at, like I have no ability to really do. And there's a few things I'm good at. And getting in front of people and talking, when we had those meetings I was just horrible at it, you know, I was really bad. And I just did not have that ability. And I couldn't barely say anything straight because I was always so nervous to talk to people and I couldn't keep my thoughts straight because I was so ADD, I could never keep my attention on anything.

And so I'd get up there and I'd start talking and like in the middle of my sentence, I'd totally lose my train of thought and be like, uh, so yeah, and keep going. And Dave's just, I could see Dave in the corner just kind of like, oh my God, you know, it was hilarious. And so, but he was so patient with me, you know, that's actually one of the reasons why Dave is one of my best friends and has been for a long time is he was really, you know, accepting of me, even at times when I was like really hard on myself and didn't think I could do this thing. And so for me, I'm gonna quickly condense like my story. And there's a reason why, cause I'm actually gonna teach you guys a few things through this story. And this helps preface what I'm gonna show you tonight so that you can do this for yourselves as well.

So, you know, for me, some of you have heard my story, some of you haven't, but to just condense it and throw it out here, my background is in real estate and I was a real estate agent up in Fairbanks, Alaska for the majority of my 20s, probably about seven years. And then, you know, the bottom dropped out, I kind of couldn't hold it together and ended up going to work, you know, at a gold mine, working the night shift, driving a dump truck for like 12 hours a night and attempted to just get my life back together and get my brain back together because my nerves were so shocked from trying to, you know, keep selling real estate. And I was, you know, working like 12 hours a day and when the bottom dropped out, I was working still 12 hours a day or so selling real estate but not selling anything. You know, and so I really burned out. And so, long story short, I moved down to Colorado with, you know, just a few last deals, real estate deals pending, ready to close, and I was gonna use that money to be able to get started in Colorado. My sister, who I had been through like a lot of hard times with, you know, our family was really dysfunctional, a lot of crazy stuff happening, and our family had been close with my sister, you know, ever since we were kids.

And I moved in down there because she was just starting over, you know, divorced and the father of her, of my niece and nephew was gone. He was a drug addict. He couldn't pay child support. He couldn't get, you know, anything together. So he wasn't around and my sister needed, you know, some help. So I just basically picked up and was like, okay, I need to get out of Alaska.

I'm gonna go down there and have a fresh start. And I was relying on these two real estate commissions. And what happened for me is I got down there and a couple of weeks later, I'm calling my broker up in Alaska and I'm like, okay, well, these deals are getting ready to close. So what's up, what's happening? She gets on the phone and she's like, Chris, let me check. She comes back two minutes later and she's like, Chris, one of those deals just fell through.

Financing dropped out. I was kind of like, oh God, you know, like five grand or so, you know, it was like, the commissions were totally like 10 grand. Each of them were like a $5,000 commission, you know? So I was looking at this to pay rent, pay my bills and help my sister out, help feed my niece and nephew and get started in my internet marketing business because I just recently saw one little webinar Dave sent me on how to do stuff on internet marketing. I was like, I'm ready to go, you know? Like I get to invest my money in my business and all that thinking I had all this money to invest.

And so I said, well, what about the other deal? How's that going? So she gets off the line and goes check. She's gone a little longer this time. And about five minutes later, she gets back on the phone and says, Chris, it looks like that deal is going south too. And my heart dropped and my stomach like went down through the floor.

And here I had less than $200 in my name. I had no money coming in and I didn't know what to do. And here I had made these promises, said, sis, I'm gonna help you out. We're gonna do this thing together, you know, get the kids stabilized, all this stuff. I had no money. And you see, when you get in that moment, you don't think about what you need to learn and try to be perfect at everything.

You just start frigging doing it, whatever you can. And I, day and night, every chance I had, I was learning and doing and learning and doing. You just learn by doing. Quick tip for all of you, just learn by doing, just go do it and then you learn it and get better and do it better the next time. For those of you perfectionists out there that say, oh, I wanna have a perfect before I do it, that's BS, it's an excuse. You need to learn by doing.

So that's just a quick thing for you. But I had to figure it out. And so I did everything I could and I kept on going. And you know what, I took a few odd jobs from the few little things I learned about internet stuff and did a few things like SEO stuff and everything, barely made it. Eight months, I finally made my first sale online of anything, my own first sale of selling something online. And it was like, holy crap, this really works.

And from there, I still struggled along, but I started to make a little bit more here and there. Well, fast forward, Empower starts. And I've learned some skillsets and I'm doing okay in Empower, I'm doing a little bit here and there, but I never really took off. I never really got big. I never really became a top producer and I just barely made it along for a long time. And it was all in my mind.

I didn't realize that at the time. But I was trying, I was doing what I could. I was marketing every day, I was doing stuff. And then I went to an event. And this event was the Fight the Forces of Evil event in San Diego of 2012. And I remember being so frustrated Friday night before the event started.

It was like Friday, just as it was getting dark outside. And I'm outside, I'm taking a moment for myself before the whole event starts. And I'm sitting down on the curb and I'm just watching the cars go by and I'm starting to see the stars show up in the sky as it's getting darker. And I'm asking myself, people around me tell me I have a lot of talent and a lot of potential, but for some reason they're all making five to 10 times more money than me. What the heck? And I remember this moment when I looked up and I saw that star and it probably was a planet.

It was like the largest, brightest star in the sky. And I said to myself as I saw that star, I was like, how do I shine? When is it and how is it gonna be my time? I wanna shine like that star. I wanna be the brightest star in the sky. I wanna shine.

When is it gonna be my turn? What am I missing? And I remember literally saying it out loud. People around me who would have walked by would have been like, dude, you're crazy. What are you doing? And I was like, I just wanna know what it is that's holding me back.

I just wanna know why I'm having such a difficult time doing this. What's the secret here? What is it? And I kind of looked around and I was thankful. I don't think anyone was really around at the time. And I got up and I walked back inside and went through the course of the event where there were a few certain things that happened.

I'm not gonna tell that whole story. I can tell that another time. But there were certain people that came up and said certain things to me. And prominent people who were top producers of the company that would come to me and say like, you're playing so small, Chris. Makes me sick to my stomach. Someone who I respected, Rob Four, actually.

A lot of you know him. And dear friend, dear friend. And he was like, dude, I know you better than most people. You're playing small and it's a waste. And I was like, I'm doing everything I can. What are you talking about?

So essentially, the whole weekend goes by and I'm at my friend's house on Sunday night who her house is a couple blocks away from the event in San Diego. And so she actually came to the event to check it out and was thinking about joining. And so she was kind of hanging out with me the whole weekend. And she was a good friend of mine and knew me pretty well. And we're sitting there after the event and we're sitting outside at night and it's dark outside. We're sitting in her driveway, like on a little curb on the driveway, these little bricks set up there for the little garden area.

It's that bright star is out there again, and all the stars and it's a big moon out there. And I remember sitting there and there was this certain thing that happened with her where every time I was getting interviewed and people would come up to me and empower and wanna take videos and that type of thing that a lot of people do at Empower events, we all do that. Because I had had some notoriety, because I was known in the inner circle, I may not have been a top producer at the time, but yet I was known. And so a lot of people wanted to talk to me because I was known pretty well. Because I had done a lot of the interviews at the beginning of Empower, so a lot of people knew by then. And it had been like a year since Empower started, a year and a half.

And so I asked her, I was like, every single time that I was getting interviewed, you would walk away. And I just kind of made a mental note of it. And there was a part of me that still had my ego that was like, she could probably learn from this. And so I just asked her, I was like, why is it that every single time I was getting interviewed, you would walk away? And bless her heart, she was just like, you know, I had a hard time being around you when you were being interviewed, when you were talking. What do you mean?

And I said, okay, so why? I gotta ask, you know what? What's going on here? And what she said, I'll never forget. This was like the major turning point. Is she said, you know, when you're talking to people, you're telling them what you think they need, like you're telling them what you think they want to hear.

You're telling them what they wanna hear, and not necessarily always what they need to hear. You're playing nice, you're playing small, and you're not being real with them, and you're not really being real with yourself. So the biggest thing for me is that I saw you not honoring yourself and being real with yourself, and allowing yourself to be real with other people. And that's why I think that a lot of people, you know, won't join you. And when she said that, for some reason, it really got to me, and it triggered something that, what happened next, I don't even understand, I can't even explain scientifically what happened, but the only thing I can compare it to is how I had like this near-death experience where I just saw like my whole life flash before my eyes. I saw from like four years old, in my mom's daycare, around all these boys that were like five and six, and I'm talking about all these crazy ideas that I have, and they're all laughing at me saying you're crazy, and I realized that realization of, wow, that was where I formed the belief that if I wanted to speak my truth and be real, that I was gonna get laughed at and not accept it.

And so I acted like a chameleon, and honored other people, but didn't honor myself. Told them what they wanted to hear to make them feel better rather than being real with them. And it was a tough thing to understand. And I saw every other moment in my life, like it was like this, like I saw it all in a moment, in all my whole life, and all I saw was these particular moments where that belief of me not being real with myself and not speaking my truth, essentially caused me pain and suffering in business relationships, romantic relationships, partnerships, family members, friends, all of that. And how so much, like the majority, almost all of my pain in my life was around this one issue. And I just broke, and I just cried, I just let it all out, and I finally saw it, and I finally got it.

And I probably cried for 15 to 20 minutes. And it was like the turning point, the most pivotal time of my life. And I've never been the same since. Because when I got done crying, and I looked up at that moon, and I looked up at those stars, I finally got that that star that's shining so bright in the sky, it wasn't about me shining and being the brightest and being the best. You see, that star was illuminating everything else in the sky. And I realized it wasn't about me, it was about everybody else.

But I had to be real with myself before I could be real with everybody else. And when I got that, I said to myself, okay. I felt like I got another shot at life. And I looked down and I looked at Tashina, and I was like, okay, from this day forward, I'm gonna be real with people. I'm gonna be real with myself. And I don't care about the pain, I don't care about what it's gonna cost, or how people are gonna show up differently to me, but I'm gonna be real with people.

I'm not gonna play small anymore. I'm gonna speak my message because I know I have one, just like I know all of us have one, but a lot of us are too afraid to share it. A lot of us are too afraid to speak it because of the same things that I went through where I was afraid of what people would think of me and judge me and chastise me and tell me I'm wrong and not accept me and all that stuff. And I just let it all go. And I woke up the next morning, and I started my team, and I called the team Be The Change. And it was modeled after the famous phrase with Gandhi, be the change you wish to see in the world.

And I said, okay, that's it. I'm gonna start speaking this vision and telling the story and not hold them back. And over the next three months, I never did anything different in my marketing. I was doing my blogging, I was posting my pictures on Facebook, but the thing that I was doing that I didn't realize at the time is that I was telling my story and everything, condensed versions of it, versions of it, variations of it, part of my story combined with the story of someone else's success and my perspective of it. And I realized that when I looked up three months later, I'd looked at my commission account in Empower Network and I started to go back there and I added up all the sales and all the money coming in, and these results are not typical and your results will vary, okay? This is what happened for me.

But I had not made, I was averaging two to three grand a month on a good month. And that month, I counted it up and I looked at that number and it said 16,075. And that month we went to the Austin event, I had my first team meeting, we had 20 team members there. And Dave even brought me up on stage real quick to recognize the growth that we had and I told a quick rendition of this story at that time too, quick four or five minutes. And I looked at that amount of money and I just said, okay, I get it. And I never looked back.

But what I realized is when I looked at that, people asked me, but what are you doing? And I'm like, posting pictures on Facebook and blogging. And they're like, really? Like, give me the strategy, give me the tactic. And I'm like, posting pictures on Facebook and blogging. And then I realized, which I didn't think was the big deal, was that when I was blogging and posting those pictures, I was telling my story, whether in a small version or a long version or a variation of it that tied in my experience watching someone else have success.

Because you see, I didn't have much results. I didn't have a big result to talk about. And I was just telling my story. And I realized when I looked back that my story was what was actually causing people to join me. See, and I realized, and when I went and looked at this and studied this, when I started to figure out and go, wait a second, why is this working so well? I realized that the story is what the glue to your organization is.

If you think about any leader that you know, you know what they're about. You know their story. You know the story they tell. This is why most leaders get on conference calls or hangouts or whatever, and they tell their story. And some of you may have heard their story so many times, you're like, oh my God, why are they telling their story again? They're not telling it for you.

They're telling it for the new person. Because you can have all these other elements. You can have the system, which in Empower, we've got the best of the best. You've got the strategies. You can go do that stuff. You can learn that.

You can learn how to log into your blog and do blog posts and do that type of thing and log into your email account and send emails. You can learn how to do that. But what most people don't ever learn how to do is tell their story properly. And what I realized is when I told that story, this is directly related to the reason why, when I told that story, I told where I was going. I told where I was, what I realized, and where I was going. And people saw that vision.

They wanted to connect to it. See, that story is the glue that holds it all together. And from that story, I learned that this is one of the main reasons why my upgrades are 22% inside of Empower Network for all in, like all in. Like more than one out of five people upgrade all the way in. Now, I talk to a lot of leaders and I'll tell you that that all in ratio is normally like one to three percent. Why is mine that?

And why are people on my team have insanely high upgrade rates? Because I teach them how to tell their stories. You see, the story is what you're gonna remember. A lot of you want the tactics, which you need that too. I'm gonna teach you that tonight. But the thing about the tactics is what you have to take notes of all that stuff and regurgitate it and go through it and learn it.

But the part that you'll always remember just from the top of your head is the story someone told you. And so what I learned is, well, how about I teach and sell and upgrade through stories? And so we've had a weekly team hangout that we told stories for like two to three hours. And people would whine and complain about the three hour long hangouts we do, but guess what? They'd stay on all three hours. They would continue to do that.

Even after three hours, people on the West Coast or the East Coast, it was, we'd start at nine o'clock mountain time, which was 11 o'clock Eastern. They'd go till two in the morning on a weeknight and stay up because they wanted to hear the stories and learn the lessons from the stories. Hey, Chris. Yeah. We got a bunch of questions coming in for you from chat. Absolutely.

I do want to verify two things. Now you edified me there at the beginning and I hardly ever brag about the stuff that I've done because it sounds like bragging because I've gotten really lucky. People are always like, how do you do it? I swear to God, it's freaking luck. I don't have anything else to say. I've worked with really big name people and I'll tell you the one thing that's common to a Bob Proctor, a Jack Canfield, a Frank Kern, a Brendan Burchard, and Andy Jenkins.

Those guys have mastered the art of storytelling. These are just big internet marketer and personal development people. There are two common things to them and that is one of the common things. They just, they sell without selling because of the way they are able to string together a story in a way that just puts the person's mind into a state where they just, they want whatever they have to offer. And the other thing is, you and I talked about kind of doing some scientific research on this, especially the next time you do one of your webcasts with me. I've heard it said many, many times that the human brain is not a calculator, it's not a computer, it only does really one thing well and that is store and transmit stories.

That's all it's really good for. It doesn't do the things that we have machines do things for, but nothing can tell a story and save a story the way the human brain can. So I'm gonna let Michelle jump on and just ask you like maybe three questions and then we'll go into some more tactical information. You'll get a feel for what the audience is looking for from the questions she asks, but I do really want you to tie it together with the bridge video, specifically how to use the bridge video because when we release the bridge video template next week and the embed tool, I really want people to understand how to put in the elements that they have to put into this pre-done script that we're gonna give them. So you're gonna help them with that. So Michelle, take it away, ask the questions if you would.

Absolutely, so we've got a ton of questions coming in for you, Chris. A lot of them were comments about how much they resonated with your story and thanked you for sharing it. So here's the first one. Roger asks, why do you think stories are so key to getting people to want to follow you? The thing is, some of what Mars alluded to, and that was a great question, by the way, thank you, is that as human beings, we've been patterned to wanna know where someone's coming from so we know whether or not we're gonna go with them where they're heading towards or go away from them. And so the story illustrates where they're coming from and actually is the mechanism that has us decide whether to trust someone or not.

And so a story is actually a way to take away all the resistance from someone because they wanna hear how the story turns out. So if you tell the story well, people put down their guard and skepticism and go, how did that turn out? And so there's just, you've gotta do that in a certain way. That's why we watch movies, that's why we read books. We wanna know how the story turns out. So I've actually studied a lot of the archetypes and looked at the directors that write screenplays, like Independence Day, one of the biggest movies ever.

The guy who was a screenwriter for that, he said that he took all the elements he learned about all the certain things certain archetypes need for movies, and that was the first movie he did all of them, put them all in there. Well, guess what, how many people can be here tonight saying that they have watched that movie more than once just because they're like, man, I just love that movie. I don't even know what it is about it, but I like watching it, right? It's the same thing. And so what I've done is taken all these elements, I'm gonna show that in my slides and in my hack here for you in a minute, but that's why the story, it's just like being at a party. I remember being at an industry party and there was this guy that walked in the room and everyone seemed to know him and he was really prominent and he kinda carried the energy of the room.

And I noticed there was this person to my right that was like asking the next person over to him like, who's that guy, what's his story, what's his deal? And it's like I remembered that and I was like, they wanna know what he's about and they get that through the story, tell me the story. And you see, that's how you develop trust, is making sure that you tell the story because the story, if you tell that you've been from the same places, which we're gonna get into, that's when people go, oh my God, that person's like me. And automatically, there's a mechanism in our brain that says, I need to trust this person. I need to pay attention. They said they went from here to here.

I wanna know how to get there. So that's essentially my answer there. So here's a kind of a follow-up question that we're talking about how important it is to tell your story and share that. Mark asks, if no one is reading your blog, how do you get your message and your story out there? Here's what I did. I put pictures on Facebook.

I would tell my story in a newsfeed post and then I'd go run ads, just go do newsfeed Facebook ads that would go to my offer. Now obviously, there's more to that, but that's how I would post my picture and I'd tell my story and then I'd boost the post and realize I got a lot more likes than people clicking on the link and saying, oh my God, this is awesome. And I was kinda like, wow, why is this working so well? And then I really got into it and got well and I have some story ad that essentially has built my whole Empower Network business where I told my story in an ad and made sure to get specific on things and that's how I've sponsored the majority of the people that I've sponsored. Wow, that is awesome. All right, here's one more question for you from Shirley.

She said, I've been told the same thing that I'm playing small. So she really identified with what you were sharing there. But here's the question part. When I try to be real, it still seems fake. So what are people missing when they try to be real? It's the try word.

What it comes down to is that's actually normally, be careful here because I know where you're at right now. What was her, tell me her name again real quick. Charlie. Charlie? Shirley. Charlie?

Shirley. Shirley. Sorry, sorry, sorry. So Shirley, I know where you're at right now because I remember being in that stage where before my major realization, I did the same thing. I was like, you know, that's gotta be real to talk about this stuff. But it was my fear of worried about what people thought about it that painted my perspective of it.

And there was this lack of confidence that came through when I was being real. And people essentially see that there's a part of you that's like, hmm, they don't feel too confident about this. And so they start testing you and saying things to you to test you and see if you're really being real about it. And that's where you're getting the resistance. The real deal here is you'll have to go through a process of just shifting that to where like, you know what, screw it. You gotta let go of what they think, really.

And then you'll really start to be real in exuding the real confidence because it's really a state of being. From there, it's easy. But when you're not in the state of being in your state of trying, you're trying to force something. And you can't tell them you're seeing force. Totally. That is the most accurate answer that you could have given to Shirley.

And I hope everybody out there, Chris, I don't know if there's like 1,400 people on watching you right now, which is a testament to how important people understand stories to be. So, because sometimes we'll only have like 1,000 people on. 1,400 is a damn good number of people to be listening to you. I hope everybody that's on and that's getting a chance to ask your questions is really getting some value from this. What I think would be cool, Chris, is if we drill down into some of your nuggets and points, the specifics, because for me, and it really is a favor to me, I really want people for next week when we release the bridge video formula and the script and the slide deck that we're gonna give everybody, I want them to understand exactly how to put their story elements in the spots where they go, because that's really gonna help their business. So, if you would give them some of your slides and stuff like that and just kind of walk them through the actual points, I'm gonna back out here, do your thing, and Michelle's gonna queue up some more questions for you in about 20, 25 minutes, okay?

Awesome, can you guys see my screen? Absolutely. So, let's just get through this and get you guys the meat of this stuff now, now that I've prefaced everything, because I want you guys to understand one last thing about my story about what I did tonight. You see, I told about my challenges and my struggles and my story, and a lot of you resonate with it, and they're like, holy crap, that's me. Well, guess what? When I used to tell these stories on Facebook, which I normally don't do anymore because a lot of people would copy and literally go take my stories and go place ads with my story, it's hilarious, right?

So, I had to start hiding them and stuff. But what I realized is the comments I got from people were like, oh my God, it's like you were telling my story. It's like that was me, it's like you were telling my story. And there's actually a very scientific way to do that that is really effective at being specific and vague at the same time, which allows your story to be very fluid and you'll be able to tell it infinite number of ways for infinite number of different situations. So, just remember that as you're looking at this right now, the feeling you have and what you just experienced by listening to me tell just a short version of my story, what did I illustrate there? About being real, about telling a real story.

You don't have to be fake with people. You don't have to learn this crazy schemey copy stuff, not all copywriting is schemey, but schemey copywriting where you have to promise someone, hey, make my $500 a day formula, make me my money, you know, type of stuff. That's stupid stuff that doesn't work too well. Yeah, I'm trying to get you guys away from that by how about let's be real, tell your story and use your perspective to tell it in a way that is effective and help you recruit reps and build your team and build your business. So, this is what we're doing. Why does it work?

You already know how does this work for anyone because some people are gonna ask this one big question is, if I don't have a result yet, then I can't tell that in my story and why should people listen to me? Now, my only response to that is I was telling my story along with my experience of other successful people and then tying it back around to how I could be the one to get people that information from those people, but I could be their go-between. I could be their conduit. I could be their messenger to the message. See, I didn't make it about me. I don't have to have the ego and be the one that's the one on stage or the one that has to be, hey, look at me, I'm so great.

Some of you don't have that personality for that and quite frankly, it kind of scares you and that's okay because you don't have to be. You can simply learn how to tell your story and your perspective of someone else's story together and get even better results than when you try to make it about yourself. I even have tested this even when I had results and the differences of in conversions between actually having results in my story and not talking about the results in the story are very minimal. When I talk about someone else's results, the conversions are minimal. Like they're not even, there's barely a discrepancy. So just remember that, okay?

So here's what I'm gonna say. What does a good story have? Certain elements that have to be in every story or it won't work. I'm gonna teach you these, okay? Think about it this way. Just like in any movie or book you read, there's a hero, a villain, the naysayer, the unlikely helper.

I'll illustrate that later. The crisis, the turning point. There's the climax. I didn't put that in there. The moral of the story, which is like the teaching part at the end of how what to do next and why I told you this story and why you should join me type of thing, right? So we're gonna get to that.

It has to be layered with emotions and I'll illustrate the whole polarizing situations thing and clarification statements, which is really just about overcoming the most possible objections kind of naturally. You just kind of talk about it in your story of your experience and you just overcome objections naturally in your story so that you don't get that resistance from people after they read your story. So I'm gonna show you how to do that. Hey Chris, are you changing your slides? Because just so you know, Steve has cropped in on them. He's cropped in just on the slide area but if you actually click through them even though you got the program open, everybody will be able to follow along and we think maybe you're not changing and you mean to.

So if you wanna just click through them, that'd be cool. Cool. So okay, so I think I understood what you meant there but hopefully, is this, can you guys see? Yes, now you're switching them. We didn't see it before. Cool.

Okay, so yeah, you guys could see, I just read off all that, the hero of the villain, naysayer and likely helper, attorney point, moral story, all of that, has to be layered with emotions, polarizing situations, clarification statements. So this is a simple condensed hack. I don't wanna, we don't have time to go into the whole, every element of it tonight but I wanna give you guys the getting started point that someone brand new can go through. I'm gonna give you the questions to ask yourself so you can literally construct this story for yourself tonight as you go through this, okay? Just thinking about it in your head and you can even write this stuff down. But we have five points, which is one, the setting of the stage, which is essentially letting people know why they should be listening to you, kinda sets the context for the story.

And that's really about having someone understand where you were and where you've gone and where you're going all in a condensed like, hey, this is where I've been, this is what's happening, this is where I'm going and let me tell you the story of what I learned. Boom, that just gives the context someone now understands why they should be listening to you. One of mine is like how this former bankrupt realtor turned his whole life around and created an income five times higher than the average American in under two years. And someone goes, what, what, huh? How did that happen? You see, I had the polarization of where I was to where I got to, and if you didn't have any results, you're gonna talk a little bit about how I discovered the ways to do this through someone else or something like that, and we'll talk a little bit more about that.

Anyway, that's the first part. So second part, story of struggle and challenges, pretty simple, you're gonna tell your struggle, you're gonna tell the low point, you're gonna tell the challenges you face. People need to know that, that's your biggest trust building element. Journey of discovery is where you discover the solution and your whole journey of actually learning it and what you realize through it and all the good stuff that overcomes objections in there. And then the fourth part is the revelation, which is where you kinda go, okay, from all this, here's the things I learned. I have, you know, this is where we switch them back into the logic part and say, you know, here's these three things or these five main buckets or three key points or seven main things or two big things I learned or the one big thing.

Whatever it is, you kinda give it structure and solidarity. It's the revelation, the major thing, like this is what you need to make money online, these three things or whatever, right? So you have that part where you're teaching them something and they feel like you're adding value now that you've gone through this story and now you're coming to them with all the things you've learned and they're like, wow, they feel like they've gone on the journey with you and now they're learning from you. And then the last one, obviously, is the call to action. We're gonna tell you how to do that. So that's kind of the overview framework.

Essentially, the next few slides is just one slide on each one of these. We're gonna talk about it and there's gonna be questions for you to answer for yourself on what that is and this is gonna help you essentially build your story tonight. So let's start. The setting of the stage. Like I said, it's all about establishing credibility, context, and meaning here, okay? So what is the biggest problem for you in your life?

What was the biggest problem for you in your life before you started your business? So that should be a was, not an is. And fix that. So what was the biggest problem? You just think about what was the biggest catalyst that caused you to even start looking for something? What did you want to change in your life and how were you going to do it?

And you may not have known how you were going to do it yet when you wanted the change. That's okay. So what was the biggest problems, the biggest things, biggest changes you wanted in your life? And make that a specific thing. You see, there's a time to be vague and specific. Right now, the what did you want to change is specific.

That's like I had this car that, you know, my car broke down and I just was sick and tired and I was not having enough money to be able to fix it. You know, and it was always breaking down and I just needed a new car. I really just, you know, that was what I needed. Like it was finally the thing that was like, I need to find a way to make more money. And then what was the more out of life you wanted? That's when you get vision-based.

Some of the stuff I talked about, you know, in the beginning, which is like having a vision and what was the more out of life? And you take it three steps further of like, you know, not only a new car, but honestly, I really wanted, you know, this, this, and this in my life. I wanted to get out of that job or I wanted to have more out of this in my life. I wanted more free time with my family. You know, I wanted to get out of debt, whatever the case may be. And so it really was the more out of life you wanted is the vague part because people read that and they're like, oh, how does that look for me?

And they paint their own pictures in their mind. When you say free time with my family, they think of their family and the free time and what they would be doing with their family, which is perfect. So that's the vague part. So Mars, I just want to quickly, like now that I got this first, you know, couple slides out of the way, I just want to pop onto you and see if you have any thoughts here before I move forward. Yeah, no, I do. And what's cool about what you're sharing is it's exactly what they're going to need to add to their bridge video script.

And actually we're writing a VSL video script for you too. We're going to start with a bridge video so that you guys, you know, kind of have an easy end. And I see that people with good bridge videos are actually getting higher conversions. So we wanted to give you that too. But in the script, basically it's a, you know, it's about a 2000 word script and about 400 other words are, you'll have to put your own story elements in there but the rest of the script will stay the same and you just click through the keynote. And so what you're showing them right now, Chris, is exactly what they have to add to their bridge video and ultimately to their VSL script to set up their story of transformation, their pain, their lowest point, you know, and all that.

So just keep on going. There are a lot of questions coming in for you in maybe about another 10 minutes. Just keep going and make sure you're clicking on your slides as you go through. Absolutely, man. And I know I'm going really fast, but it's just simply because I took a lot of time with, you know, prefacing things to be telling my story. And so I'm trying to get through it pretty quickly, but Marge, like, just tell me, how much time do we really have here?

Maybe I can slow down a little bit and help people really slow down. Well, let's look at it like this. Everybody is asking, hey, can we get the slides? Hey, you know, is there going to be a replay? Yeah, we'll get the slides. Okay, cool.

So what I want to let everybody know is that if you're all in, this will be in the all in library. We'll put the recording in the all in library. And then also, Chris, I haven't actually asked you about this, but would it be cool if you do a session with Travis and you can actually do the expanded version of this and we'll put it in the all in library as well? Because you can only cover just so much ground tonight because we have about 90 minutes to do this tonight. And you're actually going at a fine clip, dude. I think you're doing perfectly fine, honestly.

But if I could get you to sort of just agree to do that with Travis, I think it would ease everybody's mind. At least the people that are all in are the ones that are thinking about getting all in as their new member discount or whatever runs out. Travis will sit and do maybe a two, three hour session with you where you actually can run through all this stuff and expand it so you don't have to feel like you're rushing and then we'll just throw it into the all in library if you're cool with that. Sweet, man, yeah. Let that be the reason. Simple, we can do that.

I can give him the slides. We can do a better version of this with Travis and make it all happen. Sweet, just keep going, man. Magic is happening right now and I'm just listening and learning. All right. And as you know, this is quite condensed from the webcast I did with you, Mars, where I was like nine points, not only five here real quick, but this is all we have time for tonight.

And it's the biggest thing that really gets people started. So we know this is really condensed. So I'm doing my best to condense something that is normally like, this has been my, I've perfected over the last almost two years now of telling stories. And so that's why I'm doing the best I can here to condense this. But I normally have a lot to say about a lot of this, so I'm doing what I can. So you guys see this end of the stage slide, right?

Can you see Story of Struggle and Challenge's slide now? Just seeing if you guys see that, Mars, if somebody can see it. No, we can't. Click on it for me, Chris, and let me see if it changes. I did. Hm, hold on.

What's the good story? Click on panel three over in your left. Over in your left. Holy crap, you have, you see what does a good story have, so you didn't see any of the other ones. No, you just need to click on them over there on the- I'm gonna do this. I'm gonna do this.

I hit the wrong button, I think, when I did screen share. So I'm just gonna do my entire screen and do it that way, rather than just the specific slides. And that way, how about that? Can you guys see- There we go! Woohoo! All right.

Woohoo! Now, Steve will tighten up on your screen as necessary, and from there, you just click through your slides like you do, because people were saying that it wasn't changing for them. I can see your whole screen, because we're on the Hangout, but everybody else can't see your whole screen. They just see the slide area. Okay, cool. All right, so guys, and you'll be able to write all these down as we go through them, so you don't have to write all five of these down on this slide right now.

But as I talked about all these, setting the stage, story, struggle, and challenges, journey of discovery, the revelation, call to action. I'm gonna move on, because you're gonna be able to get this as we go through. I just talked about this slide, the setting of the stage, all about establishing credibility, context, and meaning. So here's the questions you need to ask yourself. What was the biggest problem for you in your life before you started your business? What did you want to change, and how were you going to do it?

And if you didn't know, say in your story, I didn't know how to do this yet. What was the more out of life that you wanted? That's the vague part of like, here's the bigger picture stuff that I want, where you're vague. The what did you want to change? The second bullet point there, that's a specific thing. There's a time to be specific, so they can have a picture of you, and then you say something vague, that then they now start painting pictures of themselves, and they're connecting themselves to you.

It's a little Jedi mind trick. So, and obviously, we can go back to those slides there at the end, where people can write those down if they need to. So the next part here, guys, is the biggest part and the most important part next to the foundation that you can do. This is where you build your trust. This is where you empathize. This is where everything happens, that if you don't get them here, the rest of the stuff is meaningless because they won't be reading it, okay?

And it all starts with, you know, what was the major point or event in your life that was either a crisis or a catalyst for you that you decided to really make a change? What was finally that thing in your life that was like, enough is enough? A lot of you know like Amy's story, Amy Starr Allen, you guys know where she said that she brought her daughter into a thrift store and they only had like three dollars when she was struggling and the time before she was making any money, just struggling to build her business, and her daughter had to buy the one used pair of shoes in the store in her size, which were boy shoes, and her daughter didn't even fret, or she just accepted it because this was her normal life and normal reality, and to Amy it was like, okay, this is not okay, that's enough, you know? To her that was like the crisis that was like, I can't ever let this happen again. And so it was something specific. So think about, and there's gonna be more than one, there's certain moments that just totally probably got you so pissed off and frustrated, you're like, gosh, I need to change something.

So then the next part is what major challenges, obstacles, or roadblocks did you face in overcoming that? So just think about that for a second. What major challenges, obstacles, or roadblocks? And it could be a myriad of things. It could be that you didn't have enough money at the end of the month, you know? Or that something happened and you had to pay for something that you didn't foresee, and so the money you were gonna invest into changing your life or your business or whatever couldn't happen, or many other things.

But remember, there's the roadblocks that you're having to overcome. This is the hero's journey, people, okay? And then there's always the doubters, the naysayers, the people that are like, look, we love you. We don't wanna see you hurt. Don't get into one of those things that's never good. No one never makes any money in those things, that type of, those well-intentioned people.

You wanna say, hey, this is what my aunt said to me. This is what my cousin or my brother or my sister said to me. This is what my kids said to me. It's like, this is what they said, and I had to persevere through it. You always have to paint the picture of the villains because the doubters and the naysayers are the villain part of the mind when someone's going through a story, okay? And so then the last part was, what was your defining moment?

What was the point where you were like, okay, I gotta figure this out, and I gotta do this no matter what? And oftentimes, we say that with a statement that is like a, you know, when I write my story, I put it in quotes, and it's a first-person statement that says something like, and I said to myself, quote, I've got to find something better than this, end quote, and it's a point where someone reads that and goes, they're saying it to themselves because they're reading it in quotes, so they're saying it in their own mind. I've got to find something better than this, and when they say that to themselves, that means they're actually opening themselves up for what's next. Now, Chris, I got a question for you, because I see the team runs the questions by me before they ask them to you to figure out which ones are in order to put them in and all that. One of the questions that I see coming up a lot is people are asking, you know, if they don't have results yet, oh, what good does it do for them to tell their story? You know, if they don't have sales, if they're not doing great, you know, they just got started themselves.

I'm gonna give them my take on that, and you tell me if I'm correct, and then give me your take, if you would. My take is I have found that the guys and gals who started from nothing and went to, you know, the people whose names we know, okay, they just shared their story. Now, some of them might have, like, you know, kind of exaggerated and given some results or something, but most of them just shared their story. Like, they got into a car crash, they didn't know what they were gonna do because they couldn't do their job anymore, and then they started doing this other thing. To me, just that communication of I started doing this other thing, and that sort of just being the light at the end of the tunnel, and this made me feel better, you don't necessarily have to have results because in the case of, like, a power network or, you know, a company that already has results, you can use the results that we have, and there's all kinds of people that point to you to show how much, how well they're doing in their business and all that. What are your thoughts, just in general, because I see, like, five questions about this coming through, on, you know, if a person doesn't have results, you know, what good does it do for them to tell their story?

If you could just- Absolutely. Well, this is perfect, and I think you're smart enough to, like, perfectly time this in at the right time, Mars, because I know you know where I'm going with this. Like I said, I'm mostly just lucky. I'm just mostly lucky. You know what? That slide really does segue into what really answers that, and before I get there, it really is, it comes down to this, guys.

This is what you really need to understand, and if you're asking that question, that normally means that there is a shift that needs to happen for you, and this is probably why you don't have all the results you want yet in your business. You see, a lot of people think that they have to have results in order to get results, and you look at the producers, and you're like, well, how did they get there? Well, it's kind of the chicken or the egg thing. It's kind of like, well, how do you think the person who started with nothing had results? How do you think they got a result? You don't have to have a result in order to tell someone else's story that does have a result and then bridge it back to you in order for this to work.

I did it for months and months with no success story, and I didn't talk about results. I talked about other people's results. Right, that's important. It's very important for people to understand this whole thing about I have to have a result. No, that's because you see a bunch of scheming marketers out there always pasting their results all over the place, which is like they're celebrating it, and all of a sudden someone goes, oh my god, if you can do that, I can do that, because it works well for getting leads and getting people to respond to you, but the issue is people get brainwashed into thinking that that's what they have to do, and also they go, oh my god, I look at the person who brought me in and they had results, so that means I have to have results, but shit, I don't have results, so I'm fucked. No, it's not like that at all, because I'll tell you right now, I'm gonna bring this into the next slide, and you guys are gonna see this.

You're gonna frigging love this. For those of you who think you have to have a result, and some of you are even resorting to lying or exaggerating or really bending the truth as much as possible, then you're gonna love this next part, because you don't have to do that shit anymore. The journey of discovery. This is where you go on that journey. This is the same thing in any movie where the people, where the hero's like, we gotta go find the, we gotta go slay the dragon at the top of the mountain and get the princess back, the whole thing. Think of all of those movies like that.

So this is really how you discovered the solution or the secret, whatever you wanna call it, right? So what happened on this journey? That normally says something like, for most people it's like, and then I got an email from this guy who was telling me about how he could do this and this, these benefits, and I wanted to know how, and this guy, this person's name, and for me, I used Dave. I was like, and my buddy Dave sent me this email, which was true, he sent me this email, and he had me go watch this like 45 or hour long, 45 minute hour long webinar about how to do blogging and how to set up a blog and do blogging and how he was getting all these leads from it, and I was mesmerized, and I learned that I could do blogging and get leads and sell information online and sell stuff. I could sell my MLM through blogging. It was insane.

I watched him do it. He literally did it, and he had all of these things. He had the free time. He had the income coming in. He had all these things. Well, you see right there, people, the whole results thing, it doesn't have to be you.

You see, there's a part of the person's brain that has to have the proof, the testimonial, the part that says, okay, here's the proof that it works, but it doesn't mean you have to have that proof. Nailed it, dude. You just nailed it, and so that's one of the things I want everybody to understand, because I was gonna say it if you didn't say it, but you said it for me. When we give out the bridge video template, script, and keynote slides next week, that's the way that it's built, meaning we're talking about proof in the video, or you're talking about proof, but there's a spot in there for you to put your proof if you have some, just results-oriented proof right after you tell your story, but you don't have to. You don't have to, because people just need to know that it works. They don't need to know, necessarily, that it's worked for you yet.

What it is, is it's sort of like a springboard to get you off the ground, and what you just said is important. With a company like EN, you actually have all these, I mean, EN has the most proof of anything I've ever actually helped market. It's all over the place. Literally, I can go out and find, I say this all the time, but if I tell the team, I need somebody, they have to have long hair, it's gotta be blonde, but they have to have a black streak in it, and I need them to be making at least $5,000 a month. They're literally, somebody in Empower Network, well, that actually sounds like an Empower Network avatar, but there literally is someone in Empower Network that I can find that actually is doing that, because there's that much proof, so you have the luxury of being able to borrow proof as you're telling your story, and as you're sort of delivering your marketing materials. I'm gonna back out, Chris, because Michelle's got, I think, well, she's got a bunch of questions, but at least four that I can see coming your way, if you're ready to handle them.

Go for it, Michelle. Go for it. All right, we do have a bunch of questions again. So the first one comes, let me find it here, it comes from Pamela, and I'm sure a lot of people are wondering this. What if you have a ton of stories, not just one? How do you decide where to start with what to share?

Okay, perfect, perfect question. So the real question you need to be asking yourself is what is relevant to the audience that you're telling the story to? And so when you ask yourself these questions back here, like in number one, setting the stage, what was the biggest problem for you in your life before you started your business? Think about your avatar, the person you want to attract. If you're a mechanic, you may want to start talking about things and relevant parts about your life that mechanics can relate to. If you're a corporate executive, then you have a different set of problems and a different set of solutions and a different set of things that you're dealing with in your life, and even a different way you speak and verbiage and everything that you say that is different.

And so it's a matter of lining up who you're going to talk to and just like you're having a one-on-one conversation with someone at a barbecue and they're like, hey, you know, well, how do I do this thing? And normally you ask them a few questions like, well, what's your deal? You know, like, what is it you want to learn? Why do you want to learn it? What is it that you're looking at here? You're trying to find out what they need.

And so you're essentially doing this automatically and you're deciding the audience for yourself and you're like, okay, well, what were the biggest problems in my life? Of course you have more than one. And this is the great thing. I've told like 10 different versions of one story and then I've told like seven or eight different stories of different events that happened and I've mixed them together of different events and different things and played with it. And that's the good news. I mean, this is how I've done all my marketing, guys.

This is how I've made multiple six figures, you know, over a quarter million in this company is from telling stories and doing exactly this. And a big portion of it, I got to five figures a month, five figures a month without having, talking about results. That's one of the reasons why I wanted to have you on because everybody focuses on the wrong thing. They see people, the easy path is to focus on your results. And if you got them, you know, flaunt them. You know what I mean?

But that's not the only path, you know. See, the thing is that I want to make really clear here is that just like in my story. Hey Chris, can I get you to flip your camera back on, dude, so we can see your beautiful blue eye since you're asking, answering questions now. Especially since we've even had questions come in about your blue eyes, you could thank Paul. It wasn't for me this time, Chris. I know normally it's me that's asking questions about your beautiful blue eyes, but not this time.

I'm still blaming you for it. So the real thing here to wrap up with this is like, guys, I told Dave's story. I was like, look, my buddy Dave had all of these things. He was making all of this money. He had this type of lifestyle. And then I made this little quote, and I said to myself, quote, I wanted that, end quote.

And that person just saw that, and they said that to themselves like, shit, I wanted that too, I want that. And so then the next part is, let me show you what he taught me. And that's when you get to the next part, which is the revelation of what you learned and what you taught and your outline. And at that point, you're the messenger. You're not the message. This is the biggest shift for everyone.

You're not the message. You're writing the message as a messenger. Don't make this about you. Build a bridge and get over yourself. This ain't about you, all right? Nicely said, Michelle.

Michelle, end it with the next question because it ties together with it. Well, we've got, essentially, real quick here, real quick here, guys, it's simply this, okay? Because I've had, you guys know my story. I'm real with everyone. I always say now, if I like you, I'm nice to you. If I love you, I'm real with you.

Essentially, I love everybody. So I'm gonna be real with people. So tonight, if you can't take me saying, hey, build a bridge and get over yourself, then you probably shouldn't be doing this business. But if you take it from a place of, hey, maybe that might be true, and if it's not, then don't take it personal because it's not you and you know that. But if some of you go, wow, maybe I've been making this about myself, and that is so much freaking pressure, why would you do that? Why?

I go snowboarding most days. I don't wanna go deal with all this. I go tell other stories. Now I tell my story because it's easy, but it's because it's easy. Take the path of least resistance here, please. You know how come people do that, Chris?

Why? Dave and I actually studied the same martial arts growing up, Shotokan Karate. Who did I? So your teacher is Dave. Oh, okay. Well then, I'd like to see you guys get into like a knockdown drag out, you know what I mean?

Let's get it on. Sometimes, I will pay you guys $5 a piece for that, and the winner gets an extra tip. So I don't know if you noticed, but in Karate, right, people come in, and rather than working from where they're at, right, they think that they have to be what the black belts are, with the first, second, third, fourth dawn black belts, and they can do all these things, rather than learning the basic movements, rather than getting those patterns down and getting the kata, the forms down, and realizing that at some point, those black belts, those high level black belts, including the master of the sensei, had to do all that stuff too. So what you just said about be the messenger, it's really, really important. You're not gonna be a black belt overnight. Deliver your story as best as you can, and then tie it together with another story that's equally compelling.

It doesn't have to be all about you. That's so important, and almost everybody makes that same mistake. I've gotta tell just my story, instead of bridging from their story into an even more impactful story, until they have a bigger story to tell, until they themselves are a black belt, so to speak. So, Michelle, hit him with the next question, if you would, because some of the stuff you're saying is why you're such a fucking genius at what you do, man. I mean, like, it's be the messenger. You know what I mean?

You're not the message, you're the messenger, is really, I mean, that's the walk away for me from the night, and I forget that all the time too. Like, I think I gotta tell this story about myself, and sometimes it doesn't, people don't care about me. They just want whatever story is gonna motivate them and inspire them, and get them to the next level. They need those things, we all need those things, you know? So, Michelle, hit him up. Sure, so the next question is from Joe.

He asks, what Empower program has your favorite lessons around storytelling and sharing? What would you recommend people study next for this? Oh, my God, you know, honestly, I had a unique experience here, simply because of the position I was in, but I will tell you, I loved when I did the Inner Circle interviews, and I got to actually always listen to the leader's stories. I would always ask them their story first, and then I got to listen to them, and I learned how they told their stories, and I would go back and listen to my own recordings, kind of vain at the time, I know, but I'd go back and listen to them, and people would like, you know, I would realize what they were saying, and I would start to understand why certain leader's stories worked so well, and why others, you know, didn't so well, but hearing those stories, I started to toy with and go like, okay, that was inspirational, I wanna go hear that again, you know? And the interview I did with Rob Four, specifically, like, it was like a three hour marathon. I still have people that come to me and are like, I still listen to that thing to this day, and it's like, that was three years ago, you know?

And so I learned that stories were so important, and so yeah, it really is the Inner Circle, so the older ones that are still so relevant where leaders are telling their stories, just listen to them, and if you follow these notes and this outline and listen to their story and go like, okay, these five things, what's their struggle, what's their discovery, what are they teaching me, you know? If you just listen to that stuff, you're gonna be like, oh my God, that's how I do it. You know, that's interesting because when we first got ready to jump on the Hangout, I don't know if you were watching chat on the page, but what were they talking about? Elena's call from last night at Inner Circle and how inspirational and encouraging it was, specifically the story she shared, so that's really cool that that's the one you picked to recommend. I'm just gonna say one thing, and thank you, Michelle, that's cool, it's really good that you brought that up, because it's really, this is what I like to always say, I say this when I'm coaching people and my team and everything, because it's just funny, but it's like, we talk about this stuff, and just like this point about the Inner Circle, I'm like, this shit ain't rocket science, it's stories, all right? So, you know, I'm gonna be real here, that's how I am, so.

So Chris, we have a couple more questions, and then we got about, for a 90-minute broadcast, we got about another 15 minutes probably after that. I'd just like to let you wrap up, if you got an extra punchline to what you already taught, but other than that, I just, I personally would like to have a dialogue with you to sort of segue into next Tuesday, it's Tactical Tuesday, when we're gonna release the bridge video formula and the script and the keynote deck. I have like five to seven minutes on my slides and I'm done, and then. All right, so Michelle, hit him with a couple more questions and then we'll let him wrap it up, and then I'll just ask him a couple questions on the way out. Cool, okay, so two more questions here, let's see. Diane asks, when you're developing your story, how do you decide what to share?

So which pieces are important and which pieces aren't? Well, it really comes down to, when I'm sharing a story, I'm going through and looking at those questions that I'm giving you guys tonight, and I essentially write my story out without ever following any formula at first, and I just write it. And then I go back and I look at the parts and I ask myself the question, where's that struggle? Where's that turning point? Where's that defining moment for me? And I go to the Journey to Discovery like, okay, what happened specifically?

Did I get a call, did I get an email? Where did I see this? I saw an ad, what was it? And I ask myself, what did I really learn? And so I take one element of each of those questions and I don't, because some people just wanna be heard and they want people to know their story, so they'll tell like three or four crises in their story and it takes them like five pages before they get to their Journey of Discovery. And that's not gonna work either because it's not about you, remember?

It's about establishing trust that's most relevant to the people you're attempting to reach. So Diane, hopefully that helps. Got it, all right, so one more question and this one is from Sandra. Can you give us an example? You talked about earlier sharing other people's results. How do you tie that into your own story when you're sharing?

Absolutely, well I talked a little bit about it before but it is essentially like as I use, and all of you know Dave's story, and I essentially said, look, here's what happened. I got this email from Dave, he sent me this thing, I watched it, and he showed me there, I was mesmerized. And then I talk about all of the things he had. He was making a lot of money. He had the lifestyle and the freedom I wanted. He could go where he wanted to, travel where he wanted to, have all the free time.

He had inner peace, he was stress free. That's the kind of lifestyle I wanted. And I was determined, now this is one of those one first person statements that is like, I wanted that, I was determined to learn what he had. I wanted to learn what he had. And then I asked him, and he taught me, and he showed me this, now I'm about to show you what he taught me. And that segues into the next part that I was just gonna show you guys real quick on the slides.

Perfect. Perfect, man. Right. So. I gotta tell you, dude, you are a badass. You know, I always get nervous, because if I'm the one that's like, hey, we should do this thing, you know, because not everybody agrees with the Mars mindset.

And I have worked with you, so I knew that you were gonna deliver, but even still, every now and then things don't work out, but the audience is loving this dude, and you're nailing it. So thanks again for coming on, and go ahead and close us out. Right on. So the journey of discovery, just to finish here, this last little part for you guys, is if you wanna write these questions, is if I'm still talking about my story with Dave, and I'm like, here's my experience of Dave. A lot of you are like, I have a boring story. No, you don't.

I sat on a curb and said something to myself, and then sat on a curb three nights later and had a major realization. That's actually what the heck happened in my story. But it was my perspective of it that made it, wow, that's the lesson. And so the same thing happens here. In your journey of discovery, you see how I said, what did I learn? What myths were shattered?

So oftentimes I talk about how, and I thought you had to go to work and work 40 hours or 60 hours a week to get ahead, and here I watch Dave work in like five hours a week and making all this money. What the heck? And sometimes he didn't work at all, and he had all this money coming in, and I wanted that. That's a myth, a myth that was shattered. Overcome objections naturally. Some people go, is this too good to be true?

Is this real? And I say, now I thought it was too good to be true until I saw it with my own eyes. And now I'm gonna show you what he taught me. And that is the fourth part out of five is the revelation. This is the breakdown. This is where you give them some meat, where they feel like you gave them value and you taught them something.

And I normally would say something like, you know, this has played out quite a bit, but it still works pretty well for new people, which is, you know, I learned that I had to have the right mentor, the right method, and the right mindset. And the method also can be system, which, you know, we have a great system here in Empower. And so, you know, I'm like the right mentor. Well, that's me. Hey, I'm right here in front of you. The right method or the right system.

Well, I have that plug and play for you and the right mindset. So here's a few things you need to know about getting started. And we're gonna jump on the phone when you get in and I'll tell you these things on the mindset, but you need to be open. You have the mindset of listening to me. If I do what I, if you do what I tell you, will you do it? If you listen to me and I tell you what to do, will you do it?

Okay, I realized Dave asked me and told me to do those things and I had to have the right mindset. I'm gonna teach you that when you choose to learn this stuff. I say that in my story or I say that in a video. And so that frames people really well. And so the how this works thing is just like those buckets. Sometimes I'm like, look, I learned that there's these, you know, five things I have to learn in order to make money online.

You know, I had a way to generate traffic, lead capture page, you know, I had to send them to an offer, you know, then I had to follow up and you know, and all that kind of stuff. Like I missed one in there, but that's four. But you know what I mean? Like you have to give some solid like value and training that's like, okay, here's what I learned. Here's what you need to have. And on the next page, I'm gonna give you something that gets you even deeper, that teaches you even more.

Like the whole truth or hype video with Mars and Holly, I'm like, look, I'm gonna pass you off and walk you through something with my friend Mars and Holly and they're gonna walk you through this method, this system that talks about a force multiplier that talks about, you know, the growing market, you know, the three things that he talks about in that video, I actually talk about in my revelation and my stories, so I'm congruent. I'm like, look, you're gonna learn this from Holly and, you know, Holly and Mars about the force multiplier, about a growing market, about these things. This is what you're gonna learn next and that's what you need to know. That, sir, is the definition of a nugget. What he just said is the definition of a nugget because that's what you have to do to form a connective tissue between two things. You have to actually talk about what's in it.

I just, I'm sorry for jumping in, but that's a thing that almost everybody misses. If you set them up and if they were interested enough to click through and actually go watch the video after hearing that, that means they're interested in that thing, so they're more likely to actually end up buying. If you say you're gonna hear about thing X, Y, and Z, it's the same thing with emails. Whatever the link says in the email, somebody clicked on it, when they get to the squeeze page, if whatever's around the link in the email is the same as what's on the squeeze page, you want it to be congruent. So you want it to be congruent from thing to thing to thing, and then whatever's on the squeeze page needs to be congruent with whatever's gonna be in the VSL or whatever's on the bridge in the bridge video needs to be congruent with what's in the VSL and sort of set it up. The video sales letter is VSL.

And I got you one even better on this of something that it accomplishes that everyone needs to know and that is so key and so important. And it is that when you do that, when you say you're gonna get this and you do it on the next exposure and you automate that, that means you are automatically building trust every step of the way. Make sure to know that. So that's important. And the last part of your referring back to the story to illustrate key points in the moral of the story. Remember, I'm just talking about how I saw Dave have all this stuff.

And so I'm saying like, look, the right mentor. Well, Dave became my mentor and he showed me how to do this. You see, I'm referring back to the story to teach, which anchors in the teaching for people. So they remember it. I'm teaching through a story, the right system. Well, he had this system put together.

He let me plug into it. I started to make money from it or he was making money from it. Other people were making money from it. I'm telling, I'm referring back to the story. So that's the revelation. So then the last part here, once you have taught and given some value and they feel like, wow, I've just been taught and like schooled here, then the call to action, which is setting the proper expectation for the next exposure, which is exactly what Mars just did.

He's literally ahead of me like all the time, perfectly timing, perfectly timed. And the justification, like I'm like, look guys, I'm sick and tired of seeing people who struggle just like me. And I now have a way to help you. And so this is why I'm giving this to you. And so you can help yourself do this just like I did. And I'm gonna give you what these people taught me.

And introducing the sales message and the person of authority. Like I said, I'm gonna introduce you to Mars and Holly. And they're gonna walk you through this system that has these three things in it. And you're gonna learn all about why you need it. And then normally, if this is on my blog, which engagement mechanisms, if this is on Facebook, I say, hey, leave comments below, ask questions. Or if I'm on a blog post, I'm like, leave your comments below in the comments.

Like tell me, what are your thoughts? If you have any questions, let me know. I can answer them in the comments. And I seem like a real person and that I care. And people are like, wow, this person's even responding to me. And then the last part is, whatever the headline is of your next exposure, the truth or hype capture page, you just put your headline right there and make it clickable.

Like it's perfectly 100% congruent. Let me show you exactly how I did that real quick on my particular blog, my Empower Network blog. Okay, I'll show you guys. Let's see here, yep. Now this was like, I put a picture, my story of transformation. I'm not gonna go read all this, but I'm gonna show you guys like, this was like a near bankrupt realtor.

I discovered these real online marketing mechanisms not found in any book. Of course, they're online. And created an income almost five times the average American's yearly earnings when I applied this. And then I just told my story. Look, I wasn't prepared for this. That was the setting of the stage.

When it rains, it pours. That's the story of the struggle. The defining moment. The journey begins. That's my journey of discovery. My realization, which is all the things I was learning from Dave.

And then what I learned. Here's my breakdown. The five things you need. And then here's, check this out right here. The three other things, you need these three other things. A growing market, a force multiplier, the right timing.

When you combine them all together in the right process, which I have a video for you that shows you how you have a real chance. My gift to you. If you're reading this, dah, dah, dah, dah, dah, this is why I wanna give this to you. Click here to watch my friend Mars and Holly break down and illustrate exactly how this whole thing works. We'll see you on the inside. Damn, that's good, dude.

I have built my whole freaking business, just like this, in different forms, through videos, blog posts, Facebook posts, social media posts. That's it, guys. That is the model, and I'm not saying this to edify you. I'm being 100% legit here. That is the model of exactly how to write a blog post. They don't all have to be that way.

But that is the model of how to write a blog post that tells your story, somebody else's story, and then segues into an offer. And that makes people not, it feels like a natural extension of the story. You know, I just, I wanna, dude, I just asked Tara in the private thread that we have with the team to make sure that we hook you up with Travis and have you do a nice, lengthy session, because we only had 90 minutes tonight, and like I say, everybody's loving it, but there's only limited, always limited time, not enough time to do all the things that we wanna do. I just wanna do a little back and forth with you, and then I wanna give you a chance to kinda close it out with a story. So I've queued you for that instead of blindsiding you, like five minutes from now, so your brain's thinking about what story you wanna end with. I just wanna tell you that as we've gotten a chance to work together, because Chris lives in Denver, near Denver, and I live, actually, I live in Broomefield, which is just north of Denver.

But we've had a chance to work together now, and I've gotten a chance to see him, to see him not just the functionality of what he does, but that he's a totally empathic person, meaning he picks up on people's vibes and can synthesize that, and then give them back what they need. So to me, that's one of the things that's interesting about what you said about your story of giving people what they need versus just what they want, and the gal who gave you that advice. But I wanna tell you a quick story about him, and this would be real quick, and then I want you to wrap it up, and why I really wanted to get him on. There was a girl, a lady, a young lady, I can't remember what her name is right now, because it's like G, the Korean gal, what was her name? G. Yeah, G.

Okay, so Gion was there, she was at the studio, we had a bunch of chairs set up so people could watch Chris's, as he was developing his product, which I highly recommend, we're not here to sell other people's products, but I highly recommend his product. I'm just gonna do it against the grain of what I'm supposed to do, what I'm not supposed to do, because I don't care, because it was that good. But Gion was sitting there the whole time, never uttered a peep, never even a word during the entire thing. She was nodding her head and whatnot. But during the broadcast, which was I guess maybe like a four hour broadcast, had a bunch of people on, and Chris was training him, and at the end of it, I just couldn't help it, because she was the only one that didn't say a word during the entire broadcast. And she had a beautiful smile, so I walked over to her, and I said, you know, I introduced myself, I said, what's your name?

Actually, she came over to me and asked me for a hug at the end, was what it was. And then I said, I didn't even know you could talk, because you just now, this is the first time I've heard you talk, right? So I asked her what her story was, and she told me, this will tell you how attractive and compelling a good story is, and how good what Chris has taught, how valuable what Chris has taught you tonight is, and then what he'll also teach as part of what he adds to the All In Library. She said that she was living in, I don't know if it was Germany or Korea, because her husband was German, but it was someplace, it was Korea, okay? So she's over in Korea, she sees a webcast with Chris and Amy, here's a story, okay? And Chris is telling stories, and Amy's telling stories as part of the setup for this mastermind that they had.

What was the name of that mastermind, Chris, the one that you did? The next level mastermind. Yeah, the next level mastermind. So he did this next level mastermind thing, and just as kind of an experiment, I think, and Jung said she saw and heard the story, and literally, I think she put in her order, and actually you guys were actually sold out, but she got it ordering like in time. He found a link, I forgot about it, it was still alive, and bought, and got on a plane and sent me a message saying, I'm getting on a plane flying from Korea, and I'm like… Yeah, so that, if that doesn't say it all, some girl who had never met Chris before, never even heard of him, okay?

Never heard of him or Amy, heard their stories, got on a plane, bought from a hidden link, and then basically, Chris had to make an extra slot for her. With this, I asked her what it was that she bought. It was a $3,000 event, dude, that was like a high-end, we make room for you, we have all this stuff going on, we're buying your rules, and she like, I was all ready, it was all ready to go, and then she bought it, and I'm like, we have one more. But that's the only way that you sell something that's really high-ticket, like anything over like $47 or $100 has to be done with a story, man, has to be done with story proof and all the other things you've listed, but it can only actually be done that way, because for someone to trust you in a virtual setting enough to part with $1,000 or more, or $500 or more, they have to just basically believe in you, man, and in order to believe in you, what you have to do is communicate a genuine story. So that, to me, is the power of it. This girl flew over from Korea, sight unseen, man, parted with a lot of money to be part of it, and then she flew, she came back as a visit and was sitting there in my studio, so I know she got a lot out of it.

I just wanted to say that, because a lot of times it's hard to talk about our own proof and what we've accomplished. I know I have a hard time with that, but that said everything to me. Her, the look in her eye about how what you taught her, it literally changed her life and changed her mind. So I hope everybody got a lot out of this broadcast, Chris. I'm gonna let you close out with a final story, I really appreciate you coming on and sharing this and being so generous and just doing your thing, man. Absolutely, man.

Well, I mean, it's my honor to share it, really, and I feel like this message is really important that people need to hear, and the greatest thing is is that I had a chip on my shoulder before all of this in my story, and I was cocky at times, and I made it about me, and I always had people coming up to me at the event saying, you have so much potential, you have so much potential, you're capable so much. I had my sponsor in my other company when me and Dave were building our other company a while ago, we were at a company event, and we were walking across the street into the event, and she said to me, she put her arm around me, and she said, you know, I don't understand yet why you're not crossing the stage, because you have more potential in one pinky than I have in my whole body. And I remember, and there's a part of me that was kind of like, well, I know, you know, but I was comfortable, and this is what I'm getting at. I was comfortable being the one full of potential and capable of all of these great things, and I could talk about it going, you know what, yeah, I could do all these things, I could do this, I could, I'm capable of it, full of potential, but I was never really being real with myself in the moment and taking a look at myself and going, okay, what's real, current reality right now? Am I living up to that? And how much of a waste is it really that I'm wasting all of that talent and potential by just being comfortable and potential?

And what I found is that I had not yet shifted my mind into shifting out from always dominantly focusing on what I didn't want to dominantly focusing on what I do want. And you see, this is the one thing in the email that you guys saw with that bullet point that said, the one tell that talks about whether or not someone's gonna make it in this industry or not, and I've seen it hundreds of times. I see it with people on my team all the time. And I know, because it's an average of 47 days, they're either, make that shift or they don't. And it comes down to this. When I have conversations with them and I ask them, what is it that you want?

Where are you at? What do you need? And they always talk about the things that they gotta get over and the things that they don't want in their life. And when it's been past a month and a half, they're still talking about it. And I know every single time after that, it's only a matter of days and they're gone. They don't even renew for the third month or for the second month because they haven't shifted their mindset.

Because in order to be in this business, you're an entrepreneur. And it takes a different value set. I teach this stuff and my other stuff is it takes a different value set to shift from always dominantly focusing on what you don't want, which is the average person comes home and like, fuck, I'm gonna forget about all that and drink beer and watch TV because I'm so stressed out, blah, right? And you focus on, okay, no, what I'm gonna spend my time doing in my spare time moving towards what I want. See, the focus is not on, oh, I'm mad about what I don't like in my life. It's, okay, that's where I wanna go.

Let me move towards it. And when I have conversations with certain people and I ask them what they need and what they want in their life and they're coaching in their business, they're like, well, I want this. I wanna do this and I wanna do this and I'm moving towards this and I wanna do this by this amount of time and this is why I want it. And the why is real. You see, I saw that with some people who eventually become and learned to become six figure earners in this business that I sponsored personally and brought up. They never had any success like Landon.

Same thing, never had any success in any company. Came in here, I helped him there but I saw from the beginning he had that mindset. He was gonna get there. All I had to do was guide him. I taught him story stuff. He's used story stuff to make multiple six figures in this industry and this company and others and doing other stuff and selling info products and everything online.

And he did it from what I taught him and he'll tell you that. And other people have done the same. I've had other five figure income earners that use stories to do their business. Amy, she uses those too in all the stuff that she does, mostly through videos. Yeah, she's good. She's really good.

And so all I'm saying is this really comes down to that mindset of, okay, get over the fact that whatever you're not liking or mad about and wanna move away from, that's great. Now you know what you don't want. Stop focusing on it and shift into and every day, this is not the glamorous part but this is the part that makes all the difference whether you're gonna be in this industry long-term and you're gonna take this to the next level, you're gonna make this a full-time income, real income that you can have and it's focusing on what you do want and not allowing the thing that you don't want to get your energy down, your focus down and all those things because it adds up and then you destroy yourself. So it's a major shift. Always go, oh, wait a second. I'm focusing on what I don't want.

Shift to what you do want. That's how you'll survive and that's how you'll thrive in this industry. It's the biggest message I can give you. And last thing. So I talked about system-based stuff versus vision-based stuff. Here's the thing.

The last couple of years, this industry has moved towards everyone's like, hey, use a system, use a system. I agree, we should but some of the forgotten skills is stories. You see, my stories are vision-based. I have a vision of where I've been and where I'm going in painting a vision, painting a picture and some people are like, oh, systems versus personality. What's better? Just go use this system.

Well, the systems we need, okay? But my argument, which is different for most people, most people are like, oh, you only need the system or no, you can only be the guru and be the guru on the mountain top and be a big personality but no one can duplicate you, which is right. What I say is shift from that and call it system versus system and vision together and you use your vision to paint a picture for people to come in and tie them to a system. You need both. It's not an if, either, or. It's a both where you have your vision tied to a system and that's when you automate that that you become a top producer.

Right there in a nutshell, that's what I can give you and I'm done. That was a perfect setup for what I gotta say at the end because I am CMO of Empower Network and right now, you're somebody out there who hasn't joined Empower Network yet and or you joined recently and you haven't gotten all in. All right, and benefits-wise, we are gonna put something from Chris. There's all kinds of good stuff in the all-in library. We've just been building it up. It's a lot of tactical stuff that we put in there.

We do private sessions with people but if you've been sitting here for the last hour and a half and you haven't clicked the get in button because you're not part of Empower Network yet or you've been sitting here wondering whether or not you should get all in, I am giving you a call to action. You've been sitting here for 90 minutes. There's at least a handful of people out there who are gonna connect with what I'm saying right now. You've been sitting here for 90 minutes. You're on the fence about, should I try this out or should I not try this out? Should I get all in?

Should I not get all in? I'll tell you right now what Chris said about not focusing on what you don't want, focus on what you do want and live your life that way. Focus on what you do want right now and make a decision whether it's just to get in to Empower and try it out. There's no risk because you can get out if you want without losing anything but also the same thing for getting all in. There's a window coming up here on Friday that'll close out your discount because we do a discount for new members. Don't be shy.

Focus on what you do want. Make a decision because that's really the extra step once you decide what you want is to actually make a decision about it and then finally to take action on that. So right now all I'm gonna do is I'm gonna just tell you make a decision and either get in or get all in if you're not all in and I'm gonna end with thanking Chris Rushlow. Mr. Rushlow, I think you are a 100% true American badass and I love you, man. I really do and I know everybody else love you because almost everybody stuck around for the whole show, man, the whole dog and pony show.

So again, if you're all in already, we're gonna put this and then an entire expanded version of this into the all in library for you guys, including the slides or PDF version of the slides or whatever and then if you're not all in, do get all in and try it out because there's some really kick butt stuff in there and it's about more than just owning a bunch of products. It's about making a decision. Everybody who makes it gets all in. So I'm gonna end with that. Mr. Rushlow, you got any parting thoughts?

Michelle, you got any parting thoughts before we wave goodbye to these people? I do. I got one last thing for everyone and this is really the core essence of my message because like I said, I'm a messenger. I'm not always attempting to be the message but my message to you is actually this. I see a lot of people come in this industry and they go, okay, what do I do? I have to be like my sponsor.

I have to be like the person who taught me or brought me in and so they attempt to go and copy people and then on top of that, they essentially think they have to be like that person rather than being themselves. What I just did for you tonight is illustrate how in two years, over the last two years of my business, I've created over a quarter million dollars from being real, not making it about me and referring to the authority and credibility that's better than me most of the time when I don't even have to anymore because I don't wanna put all that on my shoulders. So what this really comes down to is this. Isn't it nice that finally, you don't have to go and be someone you're not or have to learn the scheming, salesy copywriting and trying to mislead people and hype people and give them this stupid thing like hey, make my $500 a day formula or something like that which we all know everyone's results are unique and everyone's different and unique so it works different for everyone and how about you stop making this about you and you be real and you give and you be a part of the solution of this industry rather than the problem and the problem in this industry is so many people run around touting that hey, make money, make money, make money, make money, money, money, money, money, money all the time and they don't give any real value or uniqueness or personality of themselves that ties in with a real vision that rallies people and all you have to do is tell your story and get better at telling your story and I've told my story so many times over that it's made me six figures multiple times over. The choice is yours. Are you a part of the problem or are you a part of the solution?

Are you gonna be a part of the noise or are you gonna be a part of the uniqueness and the solution that can still tie into a proven system that works for you and we have that in Power Network. That's what I got for you all. Honored to be here. Thank you for being here. We'll see y'all at the next event. Bam, clothes are out, Steve.

Bye, everybody. See you next on Thursday.