Blog Headline Formulas That Actually Drive Traffic (Part 3)
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David Wood tells the Empower Network room that Neil Patel is about to run them through a live blogging workout, not a lecture, and within minutes the entire audience is broken into clusters of ten, writing headlines on scraps of paper while Patel walks the floor correcting them one at a time. The premise he gives them is blunt: a thousand visitors a day is not a hard number to hit, and the way to get there starts with a formula for headlines that most people get wrong on the very first attempt.
Small numbers signal ease, big numbers signal value
Patel opens by asking the room to recall the seven headline rules from the day before: negative words, six words, 65 characters, odd numbers, matching content to headline, multiple meanings, interesting adjectives. Then he corrects a pattern he is seeing across almost every group: people defaulting to three, five, or seven when the topic calls for something bigger.
Make sure your numbers are at least as small as seven, and it can go all the way up to like 101. Anything more than 101 is too many.
His reasoning is that a small number like three only works when the promise is effortlessness, not thoroughness. He points to a woman’s headline about losing ten pounds and tells her three simple steps to losing 10 pounds in one month works because three signals easy. But when the subject is tips, techniques, or ways to gain value, a small number reads as thin. “There’s not really three ways,” he says of one attendee’s draft, “there’s a lot of ways.” He walks a man through fixing “3 Best Kept Secrets to Monetize Your Passions” by swapping three for seven, then rebuilding the whole headline around the real problem, which is that most people don’t know what they’re passionate about in the first place.
He also reminds the room they don’t need to hit all seven rules on every post. “If I got slapped every time one of my headlines didn’t meet one of those seven points, I probably wouldn’t have any more skin on my face.”
Vague headlines get skipped, specific ones get clicked
Case after case, Patel pushes attendees away from broad claims toward something concrete and personal. A man writing about baby boomers’ fears of online marketing gets told his headline works precisely because it’s specific. A woman writing “17 Strategic Ways to Score Higher Than 25 on the ACT” gets praised once she reveals she personally scored in the 95th percentile and won seven full scholarships, a detail Patel says must be in the post.
Other headlines get rebuilt from scratch. A dog trainer’s “11 Extremely Positive Dog Training Techniques to Get Ahead This Year” becomes, in Patel’s version, “You Won’t Be Able to Train Your Dog Unless You Do This First,” once she explains that foundational behavior training has to come before any trick. A toddler potty-training post gets reframed around money instead of speed once Patel learns diapers cost parents real money over time: “If you think you can get a child trained earlier… how to save $1,500 on diapers.” He is upfront that he’s guessing at the number and has no children himself, but the exercise, he says, is about angle, not precision.
A blogger’s “27 Reasons Why Your Blog Isn’t Making Money” gets flipped to lead with the problem instead of the number: “Your blog’s not going to make money, and here are 27 ways to fix that.” Another attendee’s “11 Reasons Why You Won’t Succeed Online” gets rebuilt around a statistic, Patel suggesting he find data on the real failure rate of online businesses and open with something like 99 percent of online businesses fail, here’s how to be in the one percentile.
Not every fix is subtle. When a woman pitches a headline about hiring women CEOs, Patel suggests flipping it into deliberately controversial territory, “Here’s why you shouldn’t hire a woman,” while noting he doesn’t personally believe it. “You’ll probably get a shitload of traffic,” he tells her.
The introduction needs a question, a story, and a transition
Once headlines are drafted, Patel moves the room into introductions with a fixed structure: open with a question, write no fewer than two paragraphs and no more than three, keep paragraphs as short as one or two sentences or as long as six lines, use the words “you” and “I” repeatedly, and end with a transition line into the body of the post. He models it using the women-CEO headline, opening with a question about multitasking, citing a hypothetical Harvard Business Review statistic, then transitioning straight into “here are seven reasons why you should hire a women’s CEO.”
He tells the room the two mistakes he’s seeing most as he circles the tables. First, people are writing one dense paragraph instead of breaking it up. Second, and more important, people are stating advice without any personal story behind it. “Without that personal story, no one’s going to connect with you,” he says, arguing that loyal readers form around the writer as a person, not around the tips themselves.
The examples that follow show what changes when a story gets added. A man whose son missed a school cutoff by one week and ended up two grades ahead through virtual school gets told to drop the collective “we” for “I” and lead with his own experience rather than a general claim about public education. A woman writing about affiliate marketing failure gets her opening line sharpened from “How’s your affiliate marketing business going?” to something that names the pain directly: “Are you tired of generating no income from your affiliate business?” A woman describing her husband’s oil field job gets steered away from the phrase “death row,” since it implies wrongdoing, toward a guessing-game opening: “My husband has one of the most dangerous jobs in the world. Can you guess what it is?”
The clearest example of what he’s after comes from a woman named Nancy, writing about teenage safety, who reveals in her intro that she was sexually assaulted as a teenager and has spent thirty years teaching girls self-defense. Patel has the room stand and applaud her, then makes the point explicit.
She was very transparent within her introduction. When someone’s transparent like that, what does it make you actually want to do? Read it.
He tells her that even though he has no teenage daughter and no children at all, he would read the whole post. The lesson he draws is that shyness about past events, good or bad, works against the writer. Being open about it is what builds the connection that turns a one-time visitor into a returning reader.
Written up from the original recording. The full transcript is below.
Read the full transcript (191 min talk, 30,166 words)
Empower Network family, we are about to welcome to the stage a gentleman that you had the opportunity to meet last night. A gentleman that eats, sleeps, lives and breathes blogging every day and is driving unbelievable results with his blogs in his business and on his personal side and he is going to be laying bare those strategies for you interactively today. So with that, let's get up on our feet. Let's make sure we are ready to get focused and bring a level of intensity to blogging because Neil told me last night that the energy in this room and the audience in this room is the best audience he has ever spoken in front of. Neil is excited to be here and to share this with you to impact your businesses. Empower Network family, help me welcome Mr.
Neil Patel. Alright, they are all yours. Thank you. Are you guys ready? Thank you guys. So today, we are actually going to be doing something that is a bit different.
I want you guys to actually learn not only how to blog but to generate visitors to your site. So I remember some people here were saying you guys want 10,000 visitors a month, was that right? A thousand visitors a day. Those numbers actually are not hard to achieve and I'm actually going to show you how to achieve that. So the first half is going to be how to actually write content. The second half is going to be how to market the content.
So what I want you to do is everyone get into groups of 10. I know this is going to be, the room is going to change quite a bit, just get into little clusters of 10. And what I'm going to be doing, I'm going to first give you guys some overviews, then you're going to end up, I'm going to teach you guys how to write headlines, how to write blog content, and then after that the next whole half is going to be how to promote it. So everyone within your sections, get into small groups of 10s. If some people have odd numbers, it's okay. Go!
You can move chairs if you want. Everyone getting into the groups? Feel free to move around the chairs if you have to. If you have to do 11, that's fine as well. Don't worry if the numbers are a bit off. Just small groups, around 10 people, it could be plus or minus a few.
Alright, everyone in the group? Yes? Alright, now what I want is one person from every group to raise their hand. Just one person from each group. Alright, so we have 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. Shit, I can't even count at this one.
Okay, there's enough of us. So the first exercise, okay, so is anyone not in a group? Raise your hand if you're not in a group. Perfect. Everyone's in a group. If you don't have 10 people in your group, it's okay.
You can have short or more, it doesn't matter. As long as there's like more than 6 or 7 in a group, you're fine. If you have, you don't need 2, you're good. If you have more than 6 or 7, you're fine. Alright, that's fine. Alright, so the first exercise, everyone listening?
Alright, so the first exercise I'm going to go over is how to craft a headline. Do you guys remember the main points that I discussed yesterday? There were 7 of them. Alright, what was the first one? Numbers are negative words, alright. Negative words and have numbers.
6 words in the headline. 65 characters is number 2. 6 words, odd numbers are better. Match the content is another one. Odd numbers is another one, we said that. Multiple meanings, there you go.
Interesting adjectives, there you go, so we got them. Okay, now whatever you guys blog on within your groups, I want you to come up with 3 headlines for your next blog post. Everyone should write that down. You can write it down on a piece of paper, you can type it on your computer, whatever you want. Write down 3 headlines, okay? Once you do that, share that with your group and everyone's going to get feedback.
On top of that, I'm going to be coming around from group to group and just giving you guys feedback as well. And we're going to go through this whole process. I'm going to actually even have you guys start writing that blog post too on that piece of paper. So we're going to go over a bit of everything today. It's going to be quite a bit of work, but trust me, once you're done with this and then once we get into the promotion side, you'll actually start seeing a lot more traffic per blog post. Question, can I put the what?
Do you guys have my PowerPoint from yesterday anyway? You can put the headline slide, there's 7 points. Sounds good, they're going to do it. Any other questions? Everyone does their own subject and as a group, you guys got to be giving each other feedback. The whole purpose of this is to create a buddy system.
There's 10 of you. You guys should know each other's names, each other's email address, each other's contact information. Why, you may ask? Because no matter how good you are at writing, you yourself are not going to have all the ideas in the world. Even me to this day, do you know every time I write a blog post, I brainstorm headlines with a few of my colleagues and they brainstorm their headlines with me? We all share concepts, ideas, headlines, et cetera.
This is what helps us become better writers. See this group that you have after this event doesn't stop. You need to continue with this group and you guys are going to help each other, not just with the headlines, but looking over each other's blog posts, giving each other feedbacks. You're going to be taking the stuff you're learning today and help each other. If you do that, all of you guys will have a much more popular blog. All right, let's get started.
Everyone start brainstorming headlines. I'm going to start coming around from group to group. All right, everyone working on headlines, raise your hand if you in your group have not created a headline. Raise your hand if you have not created a headline. You didn't create a headline? Okay, you did.
Anyone not create a headline? You did? What was that? Can everyone quiet down a bit, please? It could be the first one, so here's what we're going to do. There's a lot of you, so I'm going to start going over in front of everyone right now so that way we can all learn from this versus only individuals within your group.
One thing, when you guys are using numbers, I see a lot of you using like three, five, and numbers like that within your headline. Does that sound about right? Those numbers are too small. How would you want to write about three things or five things? Make sure your numbers are at least as small as seven, and it can go all the way up to like 101. Anything more than 101 is too many, okay?
Because if you go too small, everyone's going to be like only three, right? Remember we talked about yesterday you want to create a 2,000 word blog post? You can't create a 2,000 word blog post from three things. We need like seven, 10, 20. Yes, if you only have three and you can make it really thorough, then you could end up using the headline with the number three. But the purpose of three in small amounts like that, you don't want to use it as like three ways to become financially free because everyone's like there's not really three ways.
There's a lot of ways or three steps because you'd be like three ways because it's like bullshit, there's many more ways, right? When you want to use small numbers like three is more like, so like let's say you're trying to lose 10 pounds in one week. Three simple steps to losing 10 pounds in one month, right? So you want to use a small number to show that it's effortless. When you're talking about tips and techniques and how people can gain value, you don't want to use a small number. You don't want to use a larger number because it shows that there's more value.
Does that make sense? Perfect. You also do not have to achieve every one of those seven points. If I got slapped every time one of my headlines didn't meet one of those seven points, I probably wouldn't have any more skin on my face. All right? So don't try to achieve all of them.
Now what I'm going to do is I'm going to go around and just pick on random people and you're going to end up reading your headline and I'm going to critique it. And I'm hoping this helps you guys as a group learn from this. Sounds good? All right. You're raising your hand. Speak up.
Read your headline and I'll repeat. Eleven fabulous mobile blogging tips for beginners. That's good. It's kind of lengthy. Eleven fabulous tips, mobile blogging tips for beginners. So what do you mean by mobile blogging?
Okay. Okay. So what he's saying is he writes blog posts from his phone, uses the voice recognition. Now when you're doing this, how long does it take you to write a blog post? And we're from five to ten minutes. Okay.
So that's actually kind of amazing. So what I would actually do… Because I talk really fast, you know, and I can generate like 2,000 words in ten minutes. Shit. You should be up here instead of me. I never thought about that.
I will be. Next event. I never thought about that. And I've been blogging for like, I think over ten years. I'm like, damn it. That's what happens when you stick with old phones and you're on 3G.
You never think about that stuff. So what I would do is modify the headline. How you can write a 2,000 word blog post in ten minutes. Right? Because it's like, wait, how? And then you can break down how you can use your mobile phone…
How you can use your mobile phone to actually create that blog post. Sound good? Yeah. Yeah. Love it. All right.
Thank you. Next person. Right there behind you. My name is Terrence. And my headline is, 13 paralyzing fears baby boomers have about online marketing. That's a good headline.
I'm wondering what those fears are. Okay? I think that headline will work. And four, why it will work is he was really specific. When headlines are pretty broad, they tend not to work as well. 11 extremely positive training techniques to get ahead this year.
Dog training techniques to get ahead this year. Excuse me. Okay. So 11… Extremely positive dog training techniques to get ahead this year. Okay.
What do you mean by dog training techniques to get ahead this year? Well, dogs learn by behavior and association. Dogs learn by habit and association only. And a lot of people don't understand that. And so there's very important foundation that you have to kind of understand before you can even begin to teach them anything. Training is 24 hours a day.
And so with 11… So you're talking about before you actually even train your dog, they need to be doing so… I'm sorry. So I would actually modify the headline. It may be a bit lengthy and you can figure out how to shorten it, but it's something like you won't be able to train your dog unless you do this first. And then you can break down what it is and you can break down all the steps and you can talk about…
You can't just train a dog to give you a handshake. You have to create the foundation, et cetera, and go into… I don't know. I don't have an animal or a dog. But you get what I mean. Yes, completely.
Yes, thank you. Okay. I'll let you as a mic runner just keep running around and grab someone and you go to different groups. Five fastest ways to potty train your toddler. Okay. And the whole purpose of that is your potty…
Your toddler stops wasting diapers, et cetera. So when do most people get potty trained? What's the average age? I think 18 months, starting at 18 months. Okay. And through your methods, when do you think you can get someone potty trained?
It takes about three months in my experience to potty train, fully potty train. By what age do you think you can get them trained? By two and a half. Two and a half? Yeah. Damn.
You got to change diapers till two and a half. That sucks. That's the best form of birth control that I know. Four or five times a day, you shitting me? After a day of this shit. I'm definitely not cut out for kids.
All right. So that post on… Shit, how much do diapers cost? Like a dollar a diaper? A lot of money. What was that?
A lot of money. A lot of money. So what I would do is figure out how much diapers cost. And let's say diapers cost a total of like 500 bucks throughout a child's infancy, right? Yeah, right. Okay, like 4,000.
I don't know. I'm making a number. Kids are expensive. Yeah. Yeah, that's true. But that makes me happy.
Dirty divers don't make me happy. Okay. So I would talk about… If you think you can get a child trained earlier, I would actually create my blog post icon. Let's say you think you can save a parent an extra $1,500. And I would actually talk about how to save $1,500 on diapers or something like that, right?
The headline's not perfect. It needs to be fine-tuned. But I would work the angle of saving money. And you're talking about the reason you're spending a lot of money is you're not potty training your kid early enough. And you're not doing the right techniques to get them potty trained fast enough. On average, it's taking most parents six months to potty train their kid.
I'm going to show you how you can get it done in three months and how you can potty train your kid six months earlier than the average parent, right? And then go into that kind of stuff. By the way, I do apologize from a bit off because I have no idea if my potty training knowledge is on. I'm just following the mic runner. Right here. Hi.
My name is Sheena. So I have Internet's best-kept secret to living in alternative freedom. Okay. So what do you mean by alternative freedom? Well, like not having the job life. You know, how we live.
Some people can travel around the world. Some people can work in their pajamas from the comfort of their own home. Do you mind me asking you some personal questions right now? How personal? Okay. So you yourself, this is what you do full-time, correct?
Yeah. Okay. Have you hit over five figures in income from this? Not yet. Okay. Have you hit more than four figures in one month?
Yeah. Okay, cool. So what did you do? Did you travel? Did you do anything interesting? I was actually at work at that time and I didn't even know.
Like, I just checked one day and I was like, holy shit. So I would actually do a blog post on something like, I'm going to give you a random amount. Let's say it's 4,000 bucks. I'm going to make a random amount up. I would be like, how I made $4,000? Yeah.
Yeah. Yeah. How I made $4,000? The whole purpose I'm trying to come across is like, how you made money while you were at work, but you didn't even know you made the money. I didn't get the memo, dot, dot, dot. I made an extra $4,000 while I was at work.
But I'm not at work anymore. No, no, no. But you can write the blog post as when you were at work and how you didn't know and then you quit and you started doing this as your career. Is there something like how I made $4,000 while I was stuck in my cubicle not even knowing? Something like that? Yeah.
How I made $4,000? How I made $4,000 in passive income while I was stuck in a shit hole? Yeah, shit hole. Yeah. That would probably work. Cubicle pretty much is it, right?
And then I would go find a picture of a cubicle that looks like a shit hole. Or just a shit hole. Yeah, that could work too. Okay, thanks. I'm waiting for the mic runner wherever he's passing it around. Okay.
My topic here is three best kept secrets to monetize your passions. Okay. So remember what we said about number three? What's wrong with that number? Yeah, it's too low. So down below I put seven.
There you go. What's the title again? Use the number seven instead. Seven best kept secrets to monetize your passions. Seven best secrets to make money from your passion. So the problem with that post is most people, at least I feel in this world, don't know what they're passionate about.
Would you agree with that? Yeah. So I would actually do a blog post that's like something simple like seven ways to figure out what you're passionate about and then I would put in parentheses after that. It's a bit long, Helen, but it'll work. Seven ways to find out, seven ways to find what you're passionate about and how to actually make money off of it. Right?
And put that, and how to make money off of it in parentheses. That should work. That's good. You guys gotta grab the mic runner. Good morning. My name is Laura Parrish and I'm representing our little group here.
Hello. So the one that we chose is 27 reasons why your blog isn't making money. So I would actually rephrase it. Sure. And I would actually make my title like your blog's not going to make money and here are 27 ways to fix that. I like it.
Thank you. Is this all helping you guys? Yeah. Not your teams. You better have each other's email address because when any of you guys create headlines, you guys should be all emailing each other in threads and giving feedback. Right over here, Neil.
Thanks a lot. So I put 11 reasons why you won't succeed online. 11 reasons why you won't succeed online. Yeah. So I would actually use this stat. Let's say it's like, I would assume 99 plus percent of online businesses fail and there's probably a stat that backs it up.
I would go Google and find a stat that talks about how 98 or 95 or 90 percent whatever the number is. And I would actually start off my headline on 90, like 99 percent of online businesses fail. Here's how to, and then the next part would be, here's how to be in the one percentile. Right? You may need some jazzing up but you get the point. The whole purpose is to talk about how most people are going to fail and here's how to avoid that.
Cool. Awesome. Thank you. Appreciate it. I'm waiting for the mic runner. Alright, go for it.
Seven traffic accidents to avoid online. What do you mean by traffic accidents? And you're talking about how most people don't generate traffic because they mess up. So seven traffic can you repeat the title one more time for me? Seven traffic accidents to avoid online. Seven traffic accidents.
See, traffic accidents is a play on the phrase traffic accidents. And avoiding traffic accidents. But it has double meanings. That's the problem. Right. That's where the content comes in.
The content has to match the headline. Right? That's correct. But if people are already confused on the headline and what it's about, they won't read the content. So like, instead of the traffic accidents I would just go in and talk about stuck at the hundred or not getting more than not getting more than a thousand visitors a month to your blog, here's how to solve it. Something like that.
It's a bit long, you can shorten it up. But most people have the problem when they start a blog, they don't even get a thousand visitors. They may get it when they first start because they email all their friends and their buddies, as many of you guys know. But what happens after that? It dies down, right? So if you can teach people how to get over the hump, that'll work.
Alright, this is going to be the last one and then we're going to get and then we're going to get and then we're going to get into writing. Okay, women leaders make business thrive. Okay, so all you men are probably going to hate me in the room for this. Hopefully all you men are married to a woman so that way you can't hate me. So you're talking about women leaders in business, right? Yes.
So I would actually do something on like looking for a CEO to help your business grow. Here's why you should hire a woman. And then you can flip it around for men as well if you want to end up doing that. It'll probably create controversy and then you'll probably get a ton of women commenting but you'll get a shitload of traffic. Right? Like you can actually do like wanting your business to thrive.
Here's why you shouldn't hire a woman. And I'm not saying I believe in that. But I bet you'll get like 30,000 visitors. Yes. Alright. So now the next step that we're going to get into is actually writing the introduction.
You guys all have your headlines. If it's not fine tuned, it's okay. You can always fine tune it before you publish the post. What I want you to do is you start off your introduction with a question. It hooks people in. Okay?
Then from there you want to write no more than three paragraphs. No less than two paragraphs. Your paragraphs could be as short as one or two sentences. And they could be as long as six lines. Okay? Okay, I'll repeat that.
Now you guys have to go and start writing the introduction. The introduction for the headline you chose, if the headline's not perfect, it's okay. You can always fix the headline before you publish. But what you need to do with the introduction is start it off with a question. Have it no less than two paragraphs. No more than three paragraphs.
Four if you're feeling, you know, a bit, you know, happy or whatever you want to call it. You have, you just want to write more. Your paragraphs can be as short as one to two sentences. They can be as long as six lines. Okay? Stick within that rubric.
You also want to use the words you and I a lot. And at the end of your paragraph or your introduction you want to transition. Okay? Now, a transition, I'll actually work from everything top to bottom before you guys even get started. But a transition is, let's use the example of the women's CEOs, right? Want to grow your business?
Want to grow your business? Then you ought to hire a women's CEO. Okay? That's the example of a headline. So, the intro, I could start off the first question with, um, is there a lot going on in your business? Of course there is.
All businesses have to work on solving multiple problems at the same time. But you know what's interesting? Men aren't as good as multitasking as women are. Did you know that women can do five things at the same time efficiently while men can only do two things at the same time? Don't believe me. Check out this review or check out the, you know, statistics or the data behind this by Harvard Business Review.
And then you would link to the article because you can probably find some sort of article that backs up how women can multitask better. Right? And then after that I'm like here are seven reasons why you should hire a women's CEO to run your business. And that would do the semicolon. And then I would go into actually writing the main body. But for this point, we're just going to do the introduction.
Does that example make sense? Does it help you write yours? Alright. So everyone What was that? Do you want me to repeat it? Okay, you're joking.
Alright. And you got the transitions, right? You can see how some would be different paragraphs because they pause more. So, yeah, everyone start writing their introduction. Spend no more than five minutes writing a quick introduction. It doesn't have to be perfect.
And then read it along to other people within your group and I'm going to be coming around. Sound good? Get started. A few things that I've been noticing when I'm walking around. One, you can't have a one paragraph introduction. It needs to be at least two to three paragraphs.
A paragraph could just be one sentence if you wanted as I mentioned earlier. But do not make your introduction just one paragraph. That is, it's too big. It's hard to read. It all jumbles together, right? Break it up.
It helps with the flow. The second thing that I'm noticing with some of you guys is you're writing these introductions and you're just getting into you're talking about doing something like stretching or whatever it may be and why people should stretch. But if you're not tying in the personal experience on why or how you learned this or what happened to you when you didn't stretch etc. And how it changed your life and how other people can learn from it. Like without that personal story, no one's going to connect with you. The way you end up creating loyal blog readers is they end up connecting with you as an individual.
Right? You want people to come back to your blog. You want them to continue to read. You want them to comment. If people feel you're cold, they're not going to leave a comment. They're not going to connect with you.
So make sure you're adding something within the introduction that helps you connect with the reader. And that something is typically a personal experience or a story or something that happened to you in the past. The third thing I'm noticing is you guys aren't using the words you or I within your introduction. Remember how we talked about that yesterday? If you're not using the word you or I, people won't be connecting. So I'm going to give you guys another like five, six minutes to do a bit more.
And then what I'm going to end up doing is calling a few of you guys. We're going to read your introduction. We're going to show you how to fine tune it. Alright? Did you guys write your introduction? Anyone not write an introduction?
Raise your hand. Okay. A few of you have not written an introduction. Did you write an introduction? You did. That's good.
Okay. You wrote one? Don't be shy. I can help you if you didn't write one. You didn't write one? You got one.
Raise your hand if you did not write one. Not if you have a question but if you did not write one. Okay. Did everyone write one? Where? Okay.
You did not write one. Why not? Just couldn't get my thoughts together to write it down. What's your headline? Fifty-one keys to retire your way. So fifty-one keys to retire your way.
Keys is a weird word. I would have gone to like fifty-one tips or fifty-one strategies that will help you retire the right way. Okay. It makes it simpler. And are you retired? No.
Okay. But you have these ways to get retired, right? Yes. And when do you plan on retiring? Me? ASAP.
ASAP. Realistically pick a deadline like within a year, six months. Within five years. Five years. Cool. Fully retired.
Fully retired. So how old are you if you don't let me ask? Forty-seven. Forty-seven. And your name is? Robert McCann.
Okay. So I will start off my introduction. What's the retirement age nowadays? Sixty? Never. Sixty-five?
Never. Sixty-seven and a half? Sixty-five. Okay. Let's just go with sixty-five to keep it simple. So I will start off the introduction being like do you really want to wait until you're sixty-five years old before you can retire?
Question mark. And I'm like, I know I don't. At the I'm currently forty-seven years old and I'm still working. And you know what? I figured out the path that I need to take in life that will allow me to retire within the next five years. And the beautiful part about this path is that it won't just work for me.
It can work for you too. Right? And the next paragraph and then I would go into, I'm like here are the fifty-one strategies or tips or whatever you want to end up calling them that you can use to retire within the next five years. Wow. Thank you. Alright.
People who have written introductions. What's your name Micrunner? Jay. Thank you very much for doing this. Appreciate it. So you're ready for an introduction.
Okay, so my headline was the nine evils of public school. Wait, the nine evils of public school. Okay. Have you ever thought about why society really sends their kids to school? School has become part of our social fabric but most people send their kids by default because that's just what you do. Have you ever considered it could be one of the worst things to do to a child?
We are faced with this question when our son missed the cutoff for school by one week. Okay. What happened after he missed it for one week? They were going to be, they said that he would have to wait another year and he was already reading when he was four so it wasn't going to work for him to wait another year. So he had a smart kid and they didn't want to put him in school? Correct.
That's stupid. Okay, and then, but what happened? We researched and found something called virtual school and they allowed him to do he actually was they allowed him to do first and second grade that year so he's actually the youngest in his, he'll graduate the youngest in his class. For third grade? Or in general? Because I said I'm ahead.
He would have only been able to go the following year. So now he's ahead? Yeah, he's in ninth grade now. So I would have talked about your experience within that introduction. So read off the introduction again. Paragraph by paragraph.
Okay. And break up your first paragraph in two. I think it's a bit long. Well, it kind of is. But have you ever thought about why society really sends their kids to school? Okay.
School has become part of our social fabric but most people send their kids by default because that's just what you do. Okay, how many paragraphs is that? Well, I had it broken. Okay, cool, perfect. That's perfect. And then have you ever considered it could be one of the worst things to do to a child?
So instead of saying have you ever considered it as the worst thing, I would actually stop at the first part. What was the end of the second paragraph? Because that's just what you do. That's what you do. And then the third one is? We were faced with this question.
Oh, the third one, have you ever considered it could be one of the worst things to do to a child? Yeah, so have you ever considered the worst things to do to a child? Actually, you can leave that. And then I would go into your story. And then I would be like… We were faced with this question when our son missed the cutoff for school by one week.
Instead of we, I would just say I. I was actually faced with this when my son wasn't accepted into public school. But what I ended up learning from this or when my son wasn't allowed in public school because I missed the deadline by one week. And then I would say but what happened next actually changed my life and that now allowed my son to be three years ahead of any other student within his class. And then I would go into just breaking down the benefits of virtual school and what it is. And I would also change the headline to be less about the evil of public schools.
I was trying to do the negative. Yeah, negative works too. You could actually keep the evil of public schools but it would be more like something like public school may not be the best route for your child or something like here's an alternative option or whatever, right? The headline needs work. But you get what I mean. Something that's inferring that there's another solution than public school.
It's virtual, right? Right. So good job overall on the introduction. Okay, thanks. You guys gotta get the mic runner. Whoever he selects.
Hi, my name's Leanne. My headline is 11 ways affiliate marketers fail. Number two will shock you. Okay, remove the number two will shock you but I like that. Cause then I'll just read number two and I'll ignore the rest. Here's the introduction.
How's your affiliate marketing business going? According to some article 98% of online businesses including affiliate marketing businesses fail in the first year. After being in the industry over seven years and working with thousands of affiliate marketers, I was shocked to learn that after 6 months, 12 months, 2 years and even after 6 or more years, many affiliate marketers are still stuck in their 9 to 5 jobs. Are you at risk? Read these 11 affiliate marketing mistakes carefully. Overlooking one or two could mean the difference between your success or failure.
Cool, it's not bad. The biggest problem I'm seeing with that introduction is the intro, the first sentence isn't hitting hard. Repeat your first sentence. How's your affiliate marketing business going? Your second sentence talks about the failure, right? Repeat the second sentence now.
According to some article 98% of online businesses including affiliate marketing businesses fail in the first year. Cool. My first sentence because you know 98% of them fail, the chances are the person reading the article is failing with it. My first sentence would be like are you tired of generating no income from your affiliate business? Or something like that, right? You're not alone.
Did you know that 98% of affiliate business fail within the first year? And within that you can link to the source that talks about how 98% of online businesses fail, right? And then you can go into how you yourself were in the affiliate business, you weren't making any money when you started off, but then you learned a few things and you can talk about the exact number of things that helped you, that changed your life and how it helped you go from making zero dollars to X dollars, right? And then you can talk about how hey these tips or techniques don't just work for me, they work for anyone in the affiliate business and here they are. Alright? Thank you.
You're welcome. Hi. I'm Carolina and I have my headline is Seven Incredible Steps to a Healthier You. Okay, repeat, seven? Incredible steps to a healthier you. Seven incredible steps to what?
A healthier you. Alright. You have to talk to the mic please. I have for my introduction so you've been wanting to have a healthier lifestyle, but don't know where to start? That's like my question. And then I have you're not alone I was there too.
You can have the That's okay, take your time. You can have the healthier lifestyle you have been always wanting and it doesn't have to be that hard. I started with these incredible seven steps and they have changed my life. Okay, so that's great. How did it change your life? What did it do for you?
I was healthier like I was getting sick before all the time with a cold flu, whatever. And I have more energy, more focus. So within your introduction I would talk about before you started the healthier life you were getting sick all the time, you didn't have any energy and then you can talk about how you solved it with these seven techniques or tips or whatever it may be and then go into it. See because without that personal, like if you're just saying hey yes I also had an unhealthy life people know they've had an unhealthy life but it doesn't really relate to them. Yeah, a lot of people do. But some people would be like yeah I would get sick too.
Yeah, I don't have that much energy. I was going to put I was going to put like I was getting sick all the time and I was only 26 when I realized I needed to change something like that. That's great. I would add that in because people want to hear that personal story, that personal connection. Without that no one is going to end up bonding with you, right? Yes.
But it's a good start. Okay, thank you. You're welcome. I'm like you got to find the mic runner. Hi. Hi, this is Pete Wilson.
The title of this blog was is your blog not attracting visitors in parentheses seven amazing strategies to fix this and then the introduction are you struggling to attract visitors to your blog? I experienced that very problem. I wrote blog after blog, could not attract even one visitor. Since you're reading this I am suspecting you have a similar issue. Read on and together we will uncover seven amazing strategies to fix this. Cool.
That's not bad. I would actually adjust the headline more than anything else. The headline isn't hard hitting enough. Can you go over the headline again? Is your blog not attracting visitors? In parentheses seven amazing strategies to fix this.
Are you tired of only having your mom read your blog? Here's how to fix it. Try it out. I mean mother's 102, I don't think she reads much anymore. That's right. I'll let you go.
You had the oil one, right? I'm nervous. I'm excited. I have my headline. I have the headline of see how I'm saving my husband from death row and then I have the sub headline here. My husband's job is going to kill him and this is how I'm going to save him.
That's the sub headline. See how I'm saving my husband from death row. My intro is do you always stress about whether your husband will make it home alive or expect someone else to break the tragic news and then give a stat? I would adjust the headline. You have how you're saving your husband from death row and then I would actually you can end up doing it like my husband would have died dot dot dot if it wasn't for me. Yeah.
Because death row that's right. So what the gentleman was saying is death row implies that he's doing something wrong. Her husband works in the oil field and it's one of the most dangerous jobs. So she's going into it. I would have actually started off and you did a good job. But I would have started off I would have started off with something like my husband has one of the most dangerous jobs in the world dot dot dot.
Can you guess what it is question mark? And you're like no it's not a policeman. It's not a firefighter. It's something else. He actually works in the oil field. And although that may seem like a great job yes it does pay well.
But it's also very dangerous. A lot of things happen during the field such as machines fly at you. I don't know much about oil. Machines fly at you. Oil comes gushing out from the ground. All I'm thinking about is the clampets now.
What's that TV show called? Beverly hillbillies. So and then I would get it. I would just start going into it and I'm like my husband has one of the toughest jobs. He does it because it helps us pay all of our bills. I'm like have you been in the position where you know your husband's doing something for the greater good of the family or whatever it may be.
And then you can say as a wife or as a significant other here's how you can help them out and change their lives or something like that. Does that make sense? Overall good start. Jay mic runner pick someone. I don't even know where Jay is. Hi.
Okay so my headline is why stepping on crap makes me so happy. That's a good headline. I hope your feet don't smell. So here I go. Ever happened to you that when you're in the bad asses hurry and you're wearing your new shoes trying to live through the rush of having a life and obligations you step on crap? I bet it has.
And that you hated every body cell of that dog owner and every inch or four of that dog. Well it's okay to hate poop on your shoes and irresponsible owners and believe me if I was a normal person I would hate them too. But like I am no normal person every time I step on poop I get so very happy. Thank you. And then that's a great introduction. I'll just add at the end is like every time I step on crap I get really excited.
And here's why you should too. Okay. And then go into writing it. Great introduction. And by the way she's from Peru. It's good luck to step on crap in Peru.
If you guys want to be picked you gotta grab Jade the guy who's running with the mic. Is YouTube the best way to create leads online? In today's online world we are looking for ways to create leads online to market our products and services. But between you and I most people aren't aware of all the strategies to use to make this happen. For years YouTube have been a strong way to build your personal brand. When it comes to building your online presence video is a very strong way to make this happen.
Your goal when it comes to building a presence one of the best ways is to do it with video. When someone can see your face they can get to know you. Sorry I gotta start over. That's okay. You don't have to apologize. Get to know who you are and what you're about.
As if you've been best friends for years. Then I kind of stopped it from there. Cool. So I would actually start it off. Number one any of you guys ever speak in the mic don't apologize. If you know your notes are choppy and it takes you time to dig through your notes it's okay we're all here to learn.
Number two good introduction but I would actually start it off with something like do you know the cheapest channel to acquire leads from is? Maybe so do you know the cheapest channel to acquire leads from is? Maybe it's Google maybe it's Facebook. Actually it's neither of them. The best channel that I found to acquire leads from is YouTube. And then I actually go into it I'm like do you know YouTube is the second most popular search engine in the world?
It's not only high in traffic or whatever it may be right? A lot of people use it for personal branding etc you can go into all those things and then at the end you're like YouTube's changed my life right? I've been able to acquire X amount of leads from it yada yada yada I've spent very little dollars on it it just takes my time. That's how you can do the same. Cool. Hi guys my name's Missy I'm from New Zealand and I'm pretty fresh with blogging so my heading was to blog or not to blog and my introduction was oh the heading is seven to blog or not to blog seven reasons why you need to get started today and then my introduction was have you ever thought about starting a blog but felt that you didn't know where to start?
I can totally relate as I felt that exact same way and then I discovered seven reasons why I needed to start today. Good introduction it's a bit short but it's a good introduction I like how you're wrapping in your personal journey on how you are there I would also start talking about you know how you were there and you went through some struggles until you figured out how to get your blogging journey kicked off on the ground and be like I made a lot of mistakes and I wasted a ton of time but luckily for you you don't have to go through the same mistakes that I went through here are the pitfalls or X mistakes or whatever it may be to avoid and here's how to get started on your blogging journey right so then it shows people the exact benefit of oh cool if I read this I can avoid the mistakes she made and I can get started in much less time or whatever it may be I have the mic back here okay go for it hi I'm Nancy 15 essential tips to keep your teenage daughter safe lock them away from all the boys tip number one do you worry when your teenage daughter goes out at night with her friends are you afraid that she might not know how to defend herself if she runs into trouble I was sexually assaulted as a teenager I have a precious 10 year old daughter myself and I would do whatever it takes to prevent her from going through what I went through I also have been teaching girls self-defense for the past 30 years you have a good reason to be concerned according to the national crime statistic blah blah blah blah blah blah blah blah here are 15 tips to keep your daughter safe as she navigates through her teenage years that's great everyone stand up and give Nancy a warm round of applause the one thing I got your name right correct Nancy the one thing Nancy did that's awesome she was very transparent within her introduction when someone's transparent like that what does it make you actually want to do read it that's right see a lot of people are shy there's nothing to be shy from whatever happened in the past happened in the past whether it's a good thing or a bad thing we can all live and learn from it and then go from there and hopefully avoid those same happenings again or whatever it may be but by being very transparent open you're actually going to build a much stronger connection now if she actually published that article I don't actually even have a teenage daughter I don't even have a kid but I would actually read that whole post I'm like wow this is interesting what is it so it's like that's a good article next one I have it right here my name is Angelita my headline was 17 strategic ways to score higher than 25 on the ACT 25 ways to score higher on your 17 ways to score higher than a 25 on the ACT are you having a hard time getting the score that you need to get into your dream school you're not alone these tests are intimidating but it's possible to succeed and I know first hand when I was in high school I was able to crack the code and score higher than 95 percent of the population who took the test the result was 7 full scholarships because of my ACT score was it luck heck no was it difficult not really can you do it of course you can because I'm going to show you I love it that's a good introduction here are 17 success tips that will show you how to score higher on the ACT why weren't you there when I had to go to college you could have taken it for me we could have had you be Neil Patel would have made you an ID my life would have been easier so that's good next Jay I'll give you the mic persistence oh my name's Patrice why LinkedIn is no longer the holy grail to get that great job question is would you agree that LinkedIn is considered the premier form for your professional job search and business networking I'm guessing most of you would say yes however do you know that a recent article in the business insider revealed the job seekers and business owners have greater success if they have a website and a personal blog and then I would put the link to business insider yes their own personal website that promotes their talents qualifications and philosophy is the way to go and for this reason I have acquired my own blog so the whole purpose of this article if you had to say in a nutshell is not to talk about how LinkedIn isn't the place it's to to blog because blogging will make you successful okay so I would actually change my headline your headline was why LinkedIn is no longer the holy grail to get that great job so I would actually talk about how blogging you can modify it's like how blogging I would talk about how blogging is a better channel than LinkedIn within your title something along those lines I would figure out the title because if I read your title be like alright cool LinkedIn is not the holy grail alright I'm going to stop using LinkedIn I don't need to read the rest of the post but what we found out from your introduction is blogging is the holy grail so if you end up talking about in the headline how LinkedIn isn't the best place and there's another channel better you don't even have to mention how it's blogging you can get into that in the introduction then more people are much more likely to read your content because it like hooks them right overall your introduction is fine you're saying I should say how blogging is a better channel than LinkedIn that's correct just that you had to be more specific for finding a job right and that may not be the exact headline you use but it's a start then I would start tweaking it and trying to find the perfect headline but you need to get into because that headline can be jazzed up right but you need to get into that right away versus having the headline just about how LinkedIn is not the holy grail anymore because if you're telling people LinkedIn is not the holy grail then that's it why do they need to read the rest well there's actually more to the post than that LinkedIn sucks so you need to explain to others why they need to actually blog next hi hi everyone this is Kimberly Vento here with Scott Vento from the Inspire Travelers okay my headline is 15 reasons expats fail in Thailand learn how to avoid these mistakes so you want to live your dreams in amazing Thailand who wouldn't we did we realized I'm sorry my notes are choppy we realized we weren't getting any closer to doing what we loved and after being stuck in a rut and on the verge of divorce of our marriage we did the unthinkable we sold everything and we left for Thailand with just our dreams you may think we're crazy in fact all of our family did or at least most of them once we got to Thailand we met a lot of expats who shared the same dreams as us but they didn't have enough money to stay so they had to return to their home country here's 15 ways that we were able to create an incredible life in Thailand and stay while others had to leave cool that's great you did well okay and again you shared a personal experience within there which helped you create that connection right without that personal experience and opening up most people wouldn't end up reading it that's the key always try to be transparent and share those personal experiences so we're going to do one more whoever jay hands it off to and then we're going to get into the conclusion hi I'm Nikki can you talk close to the mic sure I can do that from the Unstaffable my title is seven ways to unleash your abilities do you get that gut feeling which screams to you yes or no do you pay attention to that feeling most of you would be ignoring it letting your logical mind step in cramming your brain with 50 other competing thoughts you need to be able to connect your mind and spirit as one being born as a natural sensitive I've learned how to teach others step by step how to unlock your natural untapped talents and abilities starting with these seven steps okay so I do apologize for this but is there someone next to her who can read it louder yes if you can read it for her that would be great that's why we're here there you go thank you where is it where is it seven ways to unleash your abilities do you get that feeling which screams at you yes or no do you pay attention to that feeling most of you would be ignoring it letting your logical mind step in cramming your brain with 50 other competing thoughts you need to be able to connect your mind and spirit as one being born as a sensitive life learned how to learn how to teach others step by step how to unlock your natural unstoppable talents and abilities starting with these seven steps cool so the introduction is not bad at all there's one thing that she's missing from there what is that the story the personal experience right you need a without including that in most of your blog posts it's going to be very hard for you to connect with the readers so overall introduction is good as long as you add that personal connection story etc in there that's the key even when you're talking about business stuff for example my blog post that goes up on Monday on clicksprout is about I think it's called like seven lessons and three strategies I learned from launching my fifth blog right and within there I talk about how I could you know I've launched a lot of blogs they all have over a hundred thousand visitors a month etc so I'm like creating a new blog should be easy right and then I talk about well it's not it's hard for me to create a new blog just like it is for you when I launch my new blog I haven't hit anywhere near there I'm only at 28,000 whatever monthly visitors and then I break down you know here's what I learned and here's what you can learn and the strategies that you can end up using to grow your audience just like I am having to do all over again right so you need to build that personal connection that story without it people aren't going to bond as much okay the next thing that we're going to end up covering is writing your body the body has to be detailed you're not going to finish the body during this training session there's no way if you do then you probably already had your blog post or use that gentleman's spine technique over there of all speaking into your phone you're almost done too that's amazing so assuming it's good is it good alright we'll read it next so unless you don't want to I'm not going to put alright cool so yes so with the body use headings headings break down your body every major section should have a new heading kind of like a book think of it as like a transition point so if you're talking about 17 different tips each tip should be at least a paragraph maybe two and it should have its own heading so tip number one on being an expat is find an online business I'm making it up right I don't know anything about being an expat but let's say tip number one is finding an online business so tip number one be like tip colon or tip hashtag number one colon right and then I would list out what the tip is and then go into paragraph tip number two maybe live around other expats so tip hash pound sign two colon and then I would be like live next to other expats and then be like living by yourself isn't a good thing to do when you're living next to other expats share with you on how they're generating income and they can help you out and then go into where you can find other expats how to live next to them etc so all of that will help did you have a question there? yeah no hashtag I meant pound sign my bad I use social media too much yeah no no no hashtags pound sign oh sorry is there a difference in using I've noticed there's heading one heading two heading three go with whatever looks good with your blog user want to use a heading one two or three it doesn't matter for SEO it's not like heading one has more emphasis than heading two or heading three google looks at it as font size so if the heading is bigger than the paragraph text that's fine if you're using a heading one and a heading two and a heading three all in the same blog post they will put more emphasis on the heading one because it's bigger in size but in general if you're not using other headings you can just use a h1 or h2 or h3 pick whatever one looks the best thank you when you're writing your body also don't worry about keywords I know many of you guys worried about keywords etc we'll get into the second half just write the body use the words you or I get into the points you're not going to finish your body just go and write for 15 20 minutes maybe max and start cranking away we'll go over bodies in a bit some of this session and then we'll also go over bodies when we come back promotion and more content writing is also going to happen when we come back after we finish the body stuff which we'll wrap up during the next session we'll be going over conclusion stuff and then we'll be getting into how to actually promote your content sound good? and we'll get into keywords in there is this helpful? alright there is no preferred font size my one is readable and I'm blind I have four eyes I'm wearing contacts right now but you know the picture I think they have Misha's glasses big you touched on it yesterday you had touched on it yesterday and since you know since being here this weekend and picking up all this great information if you've written a lot of good blog posts and what not what would you I know you said you could go back and make changes and what not what would you go about other than making the changes we're learning today is there another tip in terms of re-publishing an old post don't you can modify old post you don't want to re-syndicate it in other places or other domain names because it creates duplicate content which will hurt you so avoid that but what you can do is you can do a few other things from like keywords to cross thinking etc but we'll get into that the second half when it comes to the promotion stuff thank you alright I'll let you guys get started start writing away ladies and gentlemen on your feet and let's bring back to the stage for the second half of what will be the most in-depth unbelievable blogging workshop we've ever put on ladies and gentlemen I give you Neil Patel thank you alright you guys ready to learn how to drive more traffic so let's get started you guys wrote your body you guys ate lunch you're not supposed to eat lunch you're supposed to write the rest of your blog post I'm disappointed so now let's go over some bodies the main portion of the blog post don't worry I'll select you you said you did it in five minutes I'm going to call on you to actually see okay ten minutes I'll still call on you now when you're reading the content for your blog post don't read the whole thing just read the first like section because sometimes you may have seven points or if you don't have broken down to seven points if you're doing a how to article or whatever it may be just read like the first section so let's get started I will let you read it from your phone you can take this mic thank you hey buddy what's your name Victor Grant from San Francisco alright alright there hi mom okay okay how you can write a two thousand word blog post in ten minutes do you struggle with writing or typing two thousand words did you know that it is possible to write a blog post from your phone with voice recognition the first time I learned this trick I was trying to capture the feeling of how amazing it felt to sit in a natural hot spring in the moonlight of the Sierra Mountains of California my phone is waterproof and I wanted to share my experience with readers of my ebook I had this idea that what if I just spoke from my heart in the tub and describe the amazing surroundings I knew that if I didn't capture the moment in writing I could never again recreate it it would just be a memory rather than the moment itself and here's an excerpt from that post and I put an excerpt in there can you just feel the bubbles being able to write a blog post from your phone with voice recognition has other benefits too because you think from a different part of your brain when you're speaking versus typing or writing and the more you do it the more accurate you will become and you will be able to capture the moment with the power and sound of your voice but yet inspire people through your language and conversational tone that just somehow gets lost in translation when you're sitting at the keyboard so here are my seven favorite tricks to writing blog posts with voice recognition to help you generate a 2000 word post in 10 minutes on average cool that's actually really good very descriptive I don't really have much advice other than you read me both the intro was it two intros that you read me? that was just the intro then I go into the seven tricks oh I wanted you to read part of the seven tricks just read me the first one okay this is pretty cool the first trick is to relax your blogging pace I schedule my blog posts exactly seven days later and publish right away this way you can schedule a series of blog posts a week at a time and spend an average of 10 minutes on each post relax my second trick is to install swift key on your phone I told several people at lunch they asked me hey what do you use?
swift key on your phone is this tip number two? yeah it's tip number two the thing I would actually do is focus on making your tips much more lengthier and detailed instead of a longer introduction so have the tips be longer because the introduction was great but it contains also a lot of fluff the story is great you're really descriptive you do an awesome job but the introduction doesn't necessarily help someone get the benefit right? in an article an introduction doesn't teach them what they want to learn it's the body and that's where you should focus most of your time you did a killer job on the introduction though I would just shorten it up tie in it again did a great job and then focus on making the body longer make sense? yeah thank you next one did all of you guys write at least one paragraph in your body? alright okay awesome so am I just reading the body is that right? yeah just the body skip the introduction okay so the title the title of this is 19 differences between the ego and the heart number one the ego thrives on lack pain fear the heart thrives on love the ego focuses on what you don't like about something and the heart focuses on what you love about something the ego sees what's wrong with someone the heart sees what's best in everyone the ego feeds on self limiting beliefs and the heart feeds on positive reflection the ego says I am better than you and the heart says we are one in the same the ego demands and forces and the heart allows and accepts thoughts guide the ego emotions guide the heart the ego says you're not good enough the heart says I can do anything I desire because anything is possible the ego drains the heart replenishes the ego says why the heart says how the ego says the ego sees the negatives the heart sees the positives the ego says I know everything the heart says I am open to learn from everyone the ego says you're doing that wrong the heart says can I help you the ego despises the success of others the heart empowers the success of others the ego focuses on what do I get and the heart focuses on how can I give the ego thinks me me me and the heart thinks you us we the ego wants the attention the heart is willing to give the attention to others so was that the first point or is that the it's good so far I'm just trying to yeah I didn't really say number one number in my blog I'll put number one and then the point number two and then the point number three how many have you read so far I have two left is that good you want me to stop there yeah okay cool so what just happened repeat it please am I good okay so someone said ask her how she is who she is I was wondering like that's a weird question to ask okay what's your name my name is Tanya and I live in Idaho this is my boyfriend Sean and Sean and Tanya and we make Seania and then they want to follow you what's the url my url is success with Seania now until we can have our separate blog post then mine is spirit source right now spirit source eleven dot com for my funnel page capture page so the key is when you're writing a lot of this content right what you wrote was very poetic it was actually beautiful right thank you you got to figure out how to engage someone so you're going to get people to a poem is is lovely and I think you can generate traffic but if there's some sort of conversation within there because what ends up happening is the way you're writing the post is more like someone reciting it think of me going into I wouldn't say college because it's not boring like a lecture but it is like me being like a teacher just sing me a poem or a lullaby or something right it's like really sweet like that but I would figure out how to make it more conversational in which it's back and forth a bit of pulling so it's like if you're talking about the ego like the ego drains you right and then you can give an example of how it drains you so that way you're hooking people in when you hook people in they're much more engaged they're more likely to read the rest of your content that is beautiful thank you you're welcome next one hi there I'm Allison from Alberta Canada and I'm with the unstoppable family my headline is scared to leave your lousy job and my one bullet point is number one keep your complaining and future plans to yourself no one enjoys a complainer and it does nothing for your personal and business relationships you should never leak or share your intentions with anyone at the office be professional at all times okay so it's pretty much saying keep your complaining to yourself so I would have started off with something like and is this for the workplace or just in general this is sorry this is for the workplace yes so I'd be like have you ever complained to a colleague or a boss question mark what happened question mark the chances are something that wasn't in your favor complaining doesn't do well in the corporate world why may ask because everything is very objective decisions in the corporate world are usually black and white if something benefits the company they do more of it if something doesn't benefit the company they do less of it and then you can go on and give more examples and stuff like that and get more into depth but you've got to relate it because it's like the chances are someone has complained they've either complained to a colleague or their boss perfect you got what I mean right embellish it perfect thank you next hi my name is Victoria and I'm from Ontario Canada alright so alright so my headline is 21 killer ways to give your book a best selling first line and in the body can you repeat the headline again 21 killer ways to give your book a best selling first line and tip number one is use recognizable images or phrases my favorite authors all have one thing in common they have memorable opening lines Jane Austen's Pride and Prejudice has not been out of print for 200 years and consequently her first line has become iconic it is a truth universally acknowledged that a young man in possession of a large portion must be in want of a wife although there are many Jane Austen parodies out there Seth Graham's Pride and Prejudice and Zombies was on the best selling list for I'm not sure what it is but you'll look it up alright personally I feel the initial draw of the book was his first line it is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains if you are an Austen fanatic like me this opener is immediately recognizable and immediately draws you in as the reader I already have a good idea of how this book will be framed I have found that if you begin your story with a familiar image or phrase you have an instant connection with your readers cool that's good there is one thing that you could have done though you could have given examples on how they can come up with that image or phrase or frame or whatever it may be so teach them how to do it and replicate it you get what I mean right so the example you're giving it's like a case study almost and it worked really well but I would also give them like teach them step by step on how to do it hi I'm Kate hi Kate hello I'm from Washington State my title is nine surprising ways to stop negativity now I have to stick you with that because I mean negativity from others I need to to work on that but and I've got a the intro talks about negativity and how that affects you and the different kinds and what have you blah blah blah so the body starts with the key to success with this technique the hardest thing for me to truly get was the use of silence when you watch Johnny Carson or Jay Leno reruns watch them carefully they are masters of the use of silence the look the raise of an eyebrow when you use one of these nine surprising things that you can say follow it with silence deliver the line and go back to what you were doing and then I talk about a story in which I completely floored somebody by doing exactly that and that goes on for a while and then and this is the heart of the matter taking back the scene with a firm and open hand and then the first phrase I'm using and then I explain the phrase in two and three and four cool so you're teaching people for the first tip to pretty much just end with silence to end to say what they say and then be quiet cool and is there a right and wrong ways to do it yes and I'm thinking of the welcome to rainbow vacuum cleaners you know that's the right way to do it is you you deliver the line and you remain silent and you just turn away like it was the most everyday thing you ever did so I would actually talk about what you're doing through examples the right way to do it I would also break down the wrong way to do it too so that way when people learn and try to replicate it they're avoiding the wrong way right okay thank you does that make sense yes perfect bye bye so the whole purpose of the body is if you're not descriptive you can assume that the reader is going to understand everything you're saying you have to be descriptive or else they may do the wrong thing going above and beyond and really explaining yourself and being thorough is a great way to ensure that they're following all the right steps and if they do they'll get value if they're getting value they'll keep coming back if they don't get value don't expect them to come back next question or next body okay my I'm Todd from Long Beach California and my headline is the best ways to quitting your job and living financially free working from home the body first step to living financially free is the breakout of the boss worker mindset or mentality how do you do this when all you have ever done professionally is listen or live up to your bosses expectations as to how you're to spend your time productively living under a structured way of doing things is almost impossible to break out of the best way to break this mindset is to develop your own structure of when and how the work you're doing at home is done establishing your own work at home structure meeting your own expectations is the best way to make and begin to break out of the boss worker mindset cool in this section I would actually include examples of other people that have done it and how they've done it because it just reinforces it so this could be a very opinionated article but by including examples of how other people have done it you'll get less rebuttals in which you don't want people to doubt what you're saying or saying no that you're inaccurate or that you're wrong but by giving examples you're actually refuting anyone who potentially could start saying some of those things I first understood right on your body so I had to start all over again I wrote the body true story alright so it'll be ten dollars a ticket to get into my show okay my title my headline is why Elvis wouldn't be caught dead taking care of business without a blog thank you very much what would Elvis do have you ever found yourself asking that question looking for inspiration I have and this is what I discovered so you musicians out there I'm going to think about Nashville so you musicians out there if I were a musician even if you weren't as popular as Elvis I would do what Elvis would do so first of all he got your blog right and maybe he wouldn't be running the blog himself but you would see video clips of him performing okay you would have audio clips you could download for free okay now I know little known fact is I went to Graceland that he he loved writing a journal okay so he would take those private you would today you would know more about the real Elvis if he could express himself in a blog we'd find out that he did karate like like our David Wood did does he had a lot of interest he was interested in metaphysical he read a lot he read every day early in the morning so he was like a real person you don't really learn that from all the hype and whatever and I do apologize for interrupting you are you reading the body at this point or you just just the body okay cool you remembered it of course alright that's pretty good shit if you ask me to repeat what I wrote last week I'm already you can actually repeat the last three lines only alright so you throw my train of thought but that's okay I'll come back alright so oh what else would he do what else would he do oh so here's the best part imagine if Elvis Presley had a blog today and you could comment on his blog and he would write you back and you could tell how much I love you Elvis and like all that stuff how crazy it would be so even if you're not Elvis and even if you're not Pearl Jam or whoever you are or you know with Rolling Stones if you're an emerging musician you want to get to your audience why not involve them what they really want to do they want to get to get to know you better and they want to be involved in the creative process and if you don't have the time inclination to blog for yourself that's okay I'll blog for you we have plenty of people who blog for you that's my message to musicians in Nashville and the world there you go okay so what's your name again Peter Peter thank you Peter you're welcome now you're pretty much trying to tell musicians why they should blog and you're talking about Elvis and why he should have blogged and the stuff we would have learned like him doing some jiu jitsu or karate or whatever it is but there's one issue with that here it comes it's very opinionated oh that's an issue yeah because if it's opinionated what's it going to do to cause me to sign up musicians are musicians a lot of them are just playing the guitar or you know I don't know what they play I think the little instrument I played was a recorder that they gave me in elementary school but nonetheless I was playing my recorder no I'm kidding if it's just pure opinion based I don't think you're if I'm a musician you didn't convince me to sign up right but if you started using stats like look at these musicians out there forget Elvis Elvis is passed on no offence right he's passed on you can't use him as an example because during his time computers weren't popular they weren't right so you got to use musicians today who are up and coming or have done well and talk about the blogs they have what it does for their brand the traction maybe generates ticket sales etc and show numbers and stats and how it helps them and how they leveraged it you can even talk about how does the new version of MySpace MySpace was once that for musicians but now they're blogging because MySpace is kind of dead even though Justin Timberlake tried to buy it I don't care how popular are MySpace is still going to be dead right that's an opinion no no no no no it's stats go look at their traffic based on stats right there you go see I don't post stuff out of my butt you got to use stats sound effect you got to use stats because if you don't use stats people call you out on it just like you called me out right yeah yeah yeah luckily I knew MySpace is stats and I was able to recall and pull back whatever I could out of my ass to make sure I will hire a statistician on Fiverr there you go if you were to do data wouldn't you be more likely to blog because you're like oh yeah dude this new band called jkron that sounds like a band the jkrons I just can't wait until the next event I see jkron at I'm going to introduce them like yo this is jkron jkron in the fancy pants yeah I love it you got it I'm going to still use that but nonetheless it's all data points like if you showed how a band jkron in fancy pants kicked butt and how they did it all through blogging and this is the results here's how they started here's how they promoted and you showed multiple examples and you taught musicians how to do that kind of stuff here's how to get your music blog popular right needs a better headline but you get the gist if you start doing all that kind of stuff that's money and on top of that right you guys here are getting others to sign up for courses correct yes give me a name of one of the course 15k formula oh top producer formula for musicians okay so by teaching them mass influence for musicians there you go okay so by teaching them all this kind of stuff you can also link to some courses where they can get more information that's the best way to convert blog readers and customers the banners and stuff like that yes you should be doing them but it's within content links that will convert more readers into customers than anything else I kid you not if you link to something within your content to a paid product you'll generate way more sales than just the banners that a lot of you guys are doing on the blogs right wow yes and the key is to write something relevant to the audience that you're targeting and connecting that to what you're selling I think I might have been thinking about Memphis I gotta change my angle a little bit now all seriousness aside incredible value you just shared I listened to everything you said I do agree on the stats absolutely absolutely and I really truly want to help musicians get on the map and I think you will you will you got the right attitude that's right you will help them there we go thanks very much Robin Schwarz from Westcliff Colorado alias Cowgirl Robin the name of my blog was are you struggling how to write a personalized poem I am dyslexic and have a hard time reading and understanding but through writing poems I have learned how to get my message and thoughts across to the reader let me show you how I start from the beginning it's a lot easier than you think don't make it hard write from your heart and it will show your loved one how you feel it doesn't have to be perfect to get the point across just the thought and the time you took to actually attempt the act will touch your their heart because it's coming from you okay that was at the introduction or face first point it's sort of body that was a body what was the main point for the first one was to write like a poem or write poems are you struggling how to write a personalized poem got it got it and the first point what are you trying to teach them like within the body there has to be something okay if they are struggling then what's the first tip okay so that again I'm dyslexic no no worries if your goal is to teach them how to write a poem that's correct right well my point is people come to me and want me to write them stuff well I'm trying to teach people they can do it themselves because it's a lot easier than they think okay so you're teaching them how to write themselves correct okay what's the first tip that you're trying to give them so they can start writing themselves uh writing from the heart perfect so what I would end up doing is focus on more on how they can do that how to actually write from the heart a lot of people don't know how to do that and I would say you got the point across right from the heart but how does someone write from the heart it could be that they have to be passionate about something find something they love don't just write for the sake of writing it right because you really want to write it could be uh sitting in a place that has no distractions which helps you write from the heart right whatever the main points may be push them through within that first body area right the first point in the body so that way people actually know how to do it make sense correct I'm I'm teaching them how to sit down and do it like uh you take a couple words and you put it at the end and then you fill in the beginning so I guess the passion part is kind of in the middle of the body because I'm gonna teach them how to sit down and do it and the passion comes in yeah so do what you're doing but you just gotta end up breaking it all down all I'm saying is you need to get to the main things that they need to do so if your bullet point number one in your body is write from the heart you need to teach someone how to write from the heart telling them to write from the heart isn't enough because there may be some people in this room who will be like yeah I can write from my heart but some people may not know how to do that that's what I'm getting at okay I've got that covered in my headlines how to go down but the headline doesn't cover how to do that okay you get what I mean a headline is just like six words six words doesn't explain how to do something it tells you about it you need to go more in depth is all I'm saying under each headline exactly so and your name is robin correct robin robin like the bird yes okay so robin what are some of the things you are selling to make money poetry poetry okay you're selling poetry itself like templates no I if you wanted to give Dave a present we write everything down about Dave and then I write a story from what you give me the information and then you give it to Dave as a present so you'll write poetry for other people correct so at the end of your post here's one tip that can help you convert readers into customers so you're writing about poetry teaching people how to write you can be like PS if you want me to write you a poem you know like or PS if you're struggling to write a poem you know click here and then you can teach him or then that sends him to my website bingo okay oh good idea you got to try to relate it somehow to every time what you're selling or else you won't end up generating income oh that's why I'm here to learn how to generate income okay I guess you want me done huh good afternoon from Phoenix Arizona I'm a newbie only been in since October and just found out who my team was amen pipeline prosperity are y'all here okay mine is on why I'm here basically the title is a no business for your home business the body is just think no commuting most of your time spent in transit no expenses and risks no shelf products who wants to count check shelf life pack and ship no extreme debt to educate yourself to produce results you know what to expect and and budget no employees or complicated accounting to do payroll file or establish insurance no home or hotel meetings you will only share time and lavish no boundaries or restricted territories it's global with that freedom in a no business you can freely blog about your wonderful business and your new lifestyle it would be wonderful to share this with you cool so how would you recommend that we shorten down this main point in your body main shorten the main point shorten the main point well this is the first section the benefits of being in a no business yes so how do we shorten it down to get to those main points bullet bullets bullets is a great way makes it more readable that way when people skim and I hate to say it majority of the people are going to skim your blog post they're not going to read it but by using bullets and getting to more of the point cutting out less of the narrative in the body you don't want to have as much narrative as you do in the introduction in the introduction the whole purpose of the narrative is to hook them in in the body you just want to get to the points get to the meat of it I'm not a big steak eater so my analogy could be off but how do you get rid of all the fat in the steak and just get to the meat unless that's off I have no idea but you get what I mean so I don't need to clarify the bullets yeah it's like I just have bad now I'm thinking about spaghetti and meatballs I was going to tell you get rid of the meatballs but I'm like wait that's the good part but nonetheless get to the meat like bullets get to the main points and then go from there less narrative I talked about my headline before my name is Terrence 13 paralyzing fears baby boomers have about online marketing and my body is fear number one setting up a website I didn't know how to put how to set up a website I read that in order to set up my own website I had to learn HTML, HTML coding my research indicated that it would be very expensive to outsource the creation and setting up of a website my solution is I found a company which encourages blogging as a primary way of branding myself and my business additionally all of the technical setup has been done for me all I have to do is to start blogging if you are fearful of setting up your own website and want to consider my solution to that problem just click here cool that's great when you give them the click here too it allows you to pre-sales video that's right which allows you to make money that's good storytelling in that form because you're relating to yourself I think is good when you're doing the rest of your body points so if you're talking about you know ex fears you don't want to story tell in too many of those you do want to get to the meat of it storytelling again is great for the introduction don't use too much of it within the body if you do that what you'll find is people won't be clicking on the things like that link that takes you to the pre-sales video or whatever it may be you got to get to the meat of it and try to get people to click off into areas that you can eventually sell them on so we've covered a lot of the body stuff now I want to go over a few tips to actually cross-linking your posts and stuff like that to generate more traffic so number one when you're blogging the chances are you have other posts is that correct?
hopefully you're not just blogging once if you blog once just don't even blog at all blogging once doesn't work I found that the main inflection point is you need at least 50 posts to do well 50, 5, 0 now that doesn't mean you should crank out 50 tomorrow because it's not going to work the same and we'll get into promotion tactics etc later on but when you're writing these posts over time content will change in which old posts could be modified you can click the update or publish again and save all the new stuff when you modify a post what you don't want to do is take that post put it on a different domain name and then you have two roaming around the internet that creates duplicate content but you need to update old posts as well because updating old posts will help you generate more traffic to the new ones as well older posts are typically more authoritative within google and the search engines do you guys get what I mean when I say that? ok so authoritative means when your content's been out longer it typically has more social shares has more backlinks more comments and because it's been around and aged a bit it ranks better you know how like some cheese when it's moldy people pay more for that shit? right? they really do I don't get why they charge me to eat mold but the same thing goes with blogging in which the older posts tend to age and as they age they rank better now the beautiful part with the blog posts as they get older at least you don't get sick from the mold right? it's not like cheese in that fashion so when you go into those older posts sometimes you actually may seem like when you're talking about internet marketing baby boomers and internet marketing right? let's say you wrote that blog post and you wrote a post a year ago that talks about setting up a website you can take that post about setting up a website and linking to the baby boomers article where it makes sense within that paragraph or whatever it may be that way you're driving some link juice from the old article into the newer article this will help you get your new post to get index faster in google and rank higher ok?
yes so you can go into your older posts you can modify them and link to your newer posts when it's relevant so if you wrote a post back in the day about setting up a website and your new post is on fears baby boomers have about internet marketing and the first point is setting up a website you can cross link them together that will help both of them rank better now when you're cross linking them sometimes you can put keywords in there but don't shove them you know the link has text you can make that text whatever you want you guys all know that right? now if you kept putting the word internet marketing in that link text what's going to happen? you're not going to rank for internet marketing because the search engines are going to be like hey haha I know what you're doing you're tricking us right? you're trying to manipulate they don't want anyone manipulating so instead make it flow in the old article if you put talking about like yeah setting websites isn't even that hard baby boomers can even do it right? and you can link the word baby boomers can even do it to the new posts you get what I mean right? that's a relevant text link that's cross linking that will help get your rankings much higher the next thing you need to end up doing is your content your blog post will start ranking within google okay?
you can use google analytics or any what do you guys mean these analytics google? okay in google analytics when you go under traffic sources in the left side you can end up clicking search engines and keywords and it will show you the keywords you are ranking for right? some of them will show not provided and that's fine because google has this privacy policy thing which if someone's logged into google they won't show you the keywords but a lot of your visitors won't be logged into google so you'll see the keywords that they're clicking on to get over to your website then what you do is you take those keywords and you put it in google when you put it in google and you scroll down at the bottom of that page what will you see? related keywords if any of those related keywords are related to your blog post you can blend them in what I mean blend is don't just add them because you want to add it make sure it makes sense if it doesn't make sense don't add it at all this will start helping you rank for those keywords as well why? because those keywords are considered long tail keywords and what are long tail keywords easier to do for? that's correct don't always go after the head terms did you know most blogs get most from long tail keywords?
how much of my traffic do you think comes from long tail keywords? what do you think? 90 plus 90 plus percent of my 200,000 plus visitors a month from google those are all from long tail keywords like really random crazy shit how does Neil Patel spend his day? that's long tail I like the traffic but it's kind of creepy at the same time just watch tomorrow I look at my analytics there's like a thousand searches of that so that's right I could write a blog post on it but then it gets really creepy once you start getting traffic you'll start experiencing things like someone's like yeah I really want to meet for coffee and then you'll be like ok and eventually some people find out your phone number they'll be like yeah I really want to meet for coffee by the way I'm in the lobby of your building it's like oh ok I'm like yeah I'm in India right now so what I'm getting at us Crosslink do the related stuff and then the next tip I'm going to go over is keywords how many of you guys put a lot of emphasis on keywords? raise your hand if you do that do you love putting emphasis on keywords or do you think it's a pain in the butt? pain in the butt you want to hear the best thing you're going to hear today?
don't do it you don't really have to do it if your blog post is on internet marketing you're probably naturally going to have the word internet marketing in your headline if it's on internet marketing you're probably going to mention the phrase internet marketing or online marketing or words that are related to it within the first paragraph right? so it's like don't really worry too much about keywords when you're writing 2000 word articles you'll naturally mention long tail keyword phrases and other terms that you can rank for etc you don't have to bust your butt to try to figure out keywords trust me I don't do it it's a pain in the butt I haven't done keyword research and I don't even know how long I just write and when you write trust me you can end up getting traffic for it ok so now let's talk about social media so now you guys got keywords you guys figured out how to cross-ink you already know how to do the titles you know how to write your content there's not much more that you actually need to do within your blog post you're writing the headlines you have to write conclusions we didn't discuss conclusions now conclusions needs to wrap up the main post as I discussed yesterday some people they'll go to your blog what's the first thing they do? they scroll down they're reading the conclusion if your conclusion doesn't summarize what your post is going to be about and it's not attractive then most people aren't going to actually read the rest of your post and at the end of the conclusion what should you be asking? a question why do you want to be asking a question? to get more comments that question should it be bolded? no it should be that's right alright so now we got all that away you guys know how to monetize too because you're linking within your content videos, your funnels etc, correct?
that's the easy part the hard part, driving traffic you want me to make that easy for you? alright, how many of you guys are on facebook, raise your hands wow, a lot of you how many how many of you guys are on twitter? ok, are those your two main social networks? ok, what's the other ones that are on linkedin? tumblr pinterest alright, the sad reality is facebook and twitter are going to drive the most of your traffic instagram, I've tried instagram, I hate that shit unless you have half naked pictures as a guy you ain't going to get popular I look at my friend, she's like yeah instagram's easy, like look at me, I got a million followers I'm like, how do you have a million followers? I'm like, let me see your account I'm like, you're just in a bikini all day, no shit you got a million followers and she's like, yeah you can do the same thing I'm like, you think I'm going to get a million followers of me dressing up in a bikini?
I was like, no it's not actually someone should test that out let me know if it comes true maybe I'll do it if it works for one of you guys so, I may have to use photoshop to draw on some abs nonetheless what's my problem with instagram? can't add a damn link I don't care to put a picture up unless I can get traffic to my website instagram does not drive as much traffic as you think facebook and twitter will be your go to sources linkedin does not drive as much traffic but I'll teach you guys how to monetize linkedin for your b2b type of posts so let's first go over facebook how many friends do you guys have on average? 500? less than that? 1000? is everyone here networked up with each other on facebook?
I heard a lot of no's add each other as friends you guys will now have extra thousand friends and you know the beautiful part about it is I bet you when one of your friends posts a blog post what are you guys going to do? share that's the most important part reading is not the most important part sharing is why? because it will help drive more traffic there's a ton of you guys you guys should be friends it's not that hard if you guys really don't connect outside of this event you guys are making one of the biggest mistakes we do that in our company and everyone's like friends and have over 100 employees my posts get a lot of likes and the funny thing is when I ask some of my co-workers I'm like you liked that post? was it good? I'm like I didn't read it I just liked it for you I'm like that's all that matters just like and share so do that is there mpower network fan page? there must be a lot of fans on there right?
200,000? that's still a lot you can't have 20,000 friends I've been kept at 5,000 for years or else I'd have way more Facebook traffic but out of those 20,000 fans hit up other people on there add them as a friend seriously add them as a friend you add 10, 20 people a day as a friend and chat on their wall all that kind of stuff that will help you get more traffic then when you post your content on your Facebook wall what will happen? you'll get more traffic if you do this if you have at least 2,000 friends you can easily drive 2-500 visitors every time you share something on Facebook as long as your friends a lot of them are other people who are interested in blogging, marketing, etc they like more than anyone else make sure you connect with other marketers that's everyone in this room that's all you have to do twitter there's this program called justfollow that's what I was thinking justfollowers there's justunfollowers too yeah and it allows you to add other friends that's the one I'm talking about so what you should be doing justunfollow yes just u-n-f-o-l-l-o-w okay justunfollow then when you go to justunfollow you can add friends I would add 2-300 new friends on twitter every single day yeah 2-300 you can start off with 100 if you don't want to do 2-300 you'll be the most popular person in your social group yeah, that's awesome, right? you're like, check out how many friends I have okay, so when you do this you follow them a portion of them will follow you back and it's not just anyone, you're following other people related to other members so you can look at other members like jcron right, and you can follow everyone that's following him right, a lot of those people markers, you can look at people around this room see who's following them with that program and then start following back when you do that you'll start getting a lot of followers when you get a lot of followers what you'll notice is that a large portion of them 80-90% won't follow you back but that's okay because after a week or two you unfollow the people that didn't follow you back when you're unfollowing do not follow more people at the same time just be patient and slowly unfollow don't unfollow everyone within one day don't unfollow more than a few hundred people in a day if you do this and you paste it out and you wait at least 2-3 weeks before you unfollow you'll be fine, twitter doesn't mind but the moment you unfollow everyone right away they will try to like they don't penalize but they temporarily suspend your account for like a day or two or a week so you gotta be careful and take it slow and easy by doing that you'll get a lot of twitter fans now when you do that in twitter when you end up tweeting out a link how many visits do you think you'll get once you start hitting 5,000, 10,000 twitter followers what do you think you can easily get with the retweets and everything like that 500 plus visitors per post that's a lot of visitors no just think about if you can get 500 from facebook 500 from twitter, what does that do for you that's a thousand visitors right there does that change the game of your blog that's a lot more visitors it's not that complex it's that easy you guys are smart you can do it now take linkedin what do you think are we gonna share a post on our profile page that sounds great right we'll get a lot of traffic from that no we don't have you guys tried it I've tried it it sucks with linkedin sharing on your fan page doesn't do that well but sharing on groups is exceptionally well how many of you guys are part of any linkedin groups decent amount of you how many of you share your post on those groups not that many of you that's good how many groups are you part of five that's it you're gonna be part of at least 20, 30 okay and then participate on those groups you don't just submit your links you leave comments you like other people's stuff that way when you do submit other people's links there's a good chance there's a good chance some of those links will get approved then when you want to submit your own post there's a better chance it'll approve your own post and when you submit your post to linkedin group submitting it to one won't help much you gotta submit it to at least 20 that's right to zero if you do that and I've done it for a b2b post sometimes those linkedin groups I've gone all the way up to 20,000 visitors in one post now that doesn't happen that often but what does happen is I'm easily generating 200, 300 visitors every time I do that if not up to like 600, 700 visitors that's not too bad for just sharing other people's groups you want to blog about baby boomers and marketing there's a lot of marketing groups like the social media channel that has I think like 200,000 followers on the linkedin group it's not hard to find some of these groups that's how you generate traffic from linkedin you don't need to do much more than that to actually get traffic on linkedin now we got the social media landscape covered now when you're writing posts do you just link to yourself no you want to link to other relevant blogs outside blogs that google may end up saying is relevant if they do that and these blogs are somewhat popular not popular but they're just in your space and they're good your readers will be like oh this is a cool link and google would be like oh if this site also ranks really well and your blog keeps linking out to it and other relevant blogs in that space they'll see you as similar so if they talk about dog food they'll be like well your blog must be about dog food and animals it'll also help your blog rank higher that's one of the main things that most people don't do that hurts their google traffic you don't have to shove in 20, 30 links to other blogs if you're writing a thousand word post you should be linking out at least three blogs it's roughly once every 333 words that's just like a general rule of thumb it can be more it can be less but that's generally what you want to do now when you link out to these blogs you link out to three or four or five you're going to end up hitting them up after and you email them so what's your name there sir with the baby boomers idea Steve was it Terrence sorry about that so Terrence let's say I link to Terrence in one of my blog posts and I think Terrence's blog is awesome so I link to it and I also want him to give me some love so I would actually email Terrence and I'd be like because your email is on your blog right Terrence people can talk to you alright that's good I'd be like hey Terrence I gotta say I'm a big fan of your blog and I'll put in your blog name what's your blog name okay so my subject line of the email is Terrence I love you dot dot dot and it would be all lowercase lowercase emails are more like friendly they're going to get open more and then I'd be like oh don't worry Terrence I don't love you I love your blog right I've been reading work with Terrence for X amount of months or whatever weeks and I gotta say it's some of the best content that I've read on the web it's so good that I actually link to you from my latest blog posts if you can it would be a real honor to me if you can check it out and just let me know what you think if you like the post feel free to just share it on Twitter or Facebook or even link to it if you really want thanks your biggest fan Neil and then I would end it with PS keep up the good work with work with Terrence I really do love it you'll be shocked on how many times I don't get a response back people always respond to me right even when I haven't built my personal brand people still respond to me like oh wow you're a big fan and I'm like yeah they didn't know I got that line from M&M your biggest fan Stan right but it works that's the best rap music video thingy whatever it is I don't listen to rap I love M&M for that so using those email templates works really well and if you follow that email template when you email everyone out that you link to you'll actually get more tweets and shares then when you're linking out to other sites you can target them who's the popular sites in your space they're much more likely to actually tweet out and link to you and when they do it's going to drive way more traffic than if you link to someone who has very little to no authority you like that tactic you going to use it you going to use it on me no no no no I hate when people use it on me I get those like almost every other day now and they're like I'm your biggest fan but like Terrence and I'm like Terrence didn't I just meet you at this conference the other day and he's just like no no no that was someone else okay so I'm going to teach you another one that works really well okay again don't use this on me so guest posting are you guys all familiar with guest posting no no guest posting is there's other blogs out there okay Forbes huffington post entrepreneur tech crunch ink astrology.com there's blogs in every niche out there wouldn't you want your name to be on one of those sites and more importantly a link back from one of those sites have you ever been blogged on one of these major publications no alright I'm going to teach you how so number one what do you want to blog on these publications what do you do you hit up the editor right yes no no of course you don't if you hit up the editor if you hit up the editor they get hit up by a ton of people what do they usually do if they get hit up by like 50 people a day delete or ignore or spam that's the worst one but all these blogs are so big they have a ton of writers right and how do they make their money advertising how do they make more money off of ads more traffic because they need more traffic what does that mean how do they get the traffic more blogs more content equals more traffic so in essence for you to blog on their blogs they will love you they want to have you their problem is they get hit up by so many people who want to blog they can't figure out who sucks and who's good so we're going to actually solve this problem for them you are going to pick three main blogs within the vertical that you are targeting big blogs like the huffington post etc the cnn's whatever it may be go find editors go find I mean not editors go find three contributors guest contributors they label them they label them as like senior editor contributor etc you want to go find the contributors contributors are just random people contributing so you're finding three blogs and three contributors per blog that's nine people in total that you're dealing with so let's say let's say the first person his name is Jason and let's say he blogs at Forbes and I'm trying to blog about business and stuff like that I would actually say I would find some posts that he has written and I'd be like hey Jason I just wanted to know let you know that your blog post on Forbes is really educational I've learned a lot from it and don't just say I've learned a lot from it you then need to give them one or two points of what you learned like to pay you back I actually wanted to give you some feedback on your post did you know if you talk about X Y and Z it would even help your readers even more you're now not just kissing their tushy you're now giving them feedback giving them feedback is totally different than just kissing their tushy why is that because if you kiss their tushy all day you're another fan if you give them feedback it helps them learn from you improve as a person and they're going to actually respect you for it it almost evens the playing field in which they see you as a peer versus a student so you need to give them feedback and you know what the chances are Jason's going to reply saying thank you for the feedback it was helpful next time Jason writes a post or right when he responds you say hey Jason on a side note have you ever thought about blogging on X Y and Z topic I think that will also be relevant to your audience your readers I haven't seen you blog on that and you can use a tool called Buzzsumo B-U-Z-Z S-U-M-O have you guys heard of Buzzsumo you just put in a keyword in there and it'll show you what's popular in that niche so if you put in internet marketing it'll show you all the most popular internet marketing posts from the last year now you don't want to tell them to copy another post but you can come up with a headline that's somewhat similar and be like hey have you ever thought about blogging on this because the chances are that headline will do really well and if Jason accepts it he'll blog on it he'll probably thank you after he writes a post even if he doesn't at least you give him a suggestion Buzzsumo B-U-Z-Z S-U-M-O.com then you would want to wait a week before you email Jason again after the week you just catch up with Jason and be like hey Jason I was reading this post of yours and I figured out that you left out A B and C because there's always something that could be expanded on just want to let you know still love the post thought was awesome great content you know keep cranking and you'll probably say thanks and then I would also end that post with or email to him with PS I also tweeted out or PS I almost tweet I also tweeted out your blog post what is he going to say oh why'd you tweet out my content I hate you never happens he'll be like ah thanks dude you tweeted out my content maybe I'll get some more traffic you're now building a relationship with Jason then what I'd do at the end I would send him one more email I would wait like a few more days like hey Jason hopefully all the feedback I've given you was really useful on your post you know if you want more just let me know I had a quick question for you you've been writing for Forbes for a while now and I think I also want to do the same right I really look up to you and I want to follow in your footsteps do you think you can introduce me to your editor at Forbes you just flattered him you're like I want to follow in your footsteps you're putting him on a pedestal if he doesn't introduce you he's a prick they usually do introduce you like I think I get over 50 60 percent success rate and you have to keep in mind I'm emailing these people they have no clue who I am they're not Googling or any of that it works extremely well that's why I'm now blogging on Inc, Forbes entrepreneur Business Insider there's a lot more too Fast Company like there's a ton of magazines I'm blogging on all from this one tactic it works just don't use it on me seriously yes the first step is you put a private email you don't even have to comment if you comment and you want to take more time commenting that's even better they're going to see your name and sometimes what I do is like I would go find their articles tweet them I would go at reply them on Twitter so that way they're starting to see your name everywhere kind of like in a stocky way but not like too creepy it works really well anyone have any specific questions on this tactic over there I think the mic runner will thank you Jay I just had a quick question about the last email to introduce to help you introduce to the editor of Forbes or something can you just go over that line real quickly one more time please sure so it would be something like you know hopefully the feedback that I've been providing is like hey Jason so I would start off the email hey Jason hopefully the feedback I've been providing is useful let me know if I can ever do anything else for you I had a quick question for you though I really love everything you've done with Forbes and how you've actually taken your career and done X Y and Z and I actually want to follow in your footsteps I'm just I really see you as a successful person and I really want to be like you it would mean the world to me if you can actually introduce me to the editor or whoever you know the editor edit out Forbes cause I also want to blog there just like you whatever maybe shorten it up make it flow smoother and it works every single time check it out if you guys try this and you do it with 9 people if you don't get 1 something's wrong you should get at least 3 or 4 no problem next question hi there what was the time frame for the 3 emails again was it the first 2 emails tend to happen within the first few days 30 emails within after 7 days 4th email is when you ask for the introduction that's a week after the 3rd email so roughly 2 weeks the reason you have to spread it out is if you ask for too much early on it doesn't work out cause they know that you want an introduction and there's nothing wrong with asking my mom used to always tell me if you don't ask you'll never receive just keep asking even when they say no I just ask again in a different way it works really well you know how I raised my first million dollars I asked the guy who said no I asked him again do you really want to hear that story I was starting out my first software company it was called crazy egg it was a heat map analytics where we show you where people click on your website now I went around and I thought I had this genius idea I was going to be rich we had people from companies like tech crunch mashable and all these blogs were writing about it and even some of them were like wow this is an amazing product companies like google should acquire it like they were writing that in the blog post and we actually got hit up by some of these large companies these fortune 100 businesses that were just like hey we're interested in your business right I'm like yes I'm at the top of the world next thing you know none of them ended up buying us and I was losing money I was living with my mom and dad still at the time they supported me love them to death for it they paid for my grocery bills actually I just ate their food they paid for gas although technically I had my dad's credit card so he paid for the gas without me asking and I borrowed his car so I was like you know what I need to make money from this I don't see me making money anytime soon so I decided to go on the road and pitch VCs I was like only like 22, 23 at the time I had a ball of these investors and I'm like I got this next idea it's a billion dollar idea I was full of myself and I was just going to these investors I'm like hey you know invest in this business invest in this business it's awesome give me a check and I kept asking so many I went to like 20 of them now here's the mistake I made these investors talk to each other so if a few say no what happens they all figure out that someone's saying no it's like herds so the moment 5 or 10 of them say no all of them are probably going to say no and then you're just shit out of luck so one of the venture firms that said no was an investment fund called True Ventures they're actually very entrepreneurial friendly and they've been great to us ever since and they just said hey I just don't think we're ready to invest in this we're not a good fit they didn't just drag it out they're really nice they gave us a no a year later we kept developing and proving on it I decided to stay with my mom and dad still technically I didn't decide to stay I just didn't have a choice because I had no money and what ended up happening was after a year I'm like I've learned a lot as an entrepreneur I've made more mistakes so I went back and I started pitching more investors now we went back to True Ventures and they actually said yes now I learned a trick and one of our investors Tony Conrad actually taught me he said Neil no doesn't mean no no just means not right now and they said hey you've developed a lot we're willing to take a risk on this here's a million dollars and if it works out we'll give you more money and I learned a few things in that process one introductions are very valuable instead of going back to them and just saying hey invest in us I found another entrepreneur that was in their portfolio because these guys all list their investments on their websites kind of like logos you know like everyone's doing like logo porn they're doing investment porn so we started hitting up some of their portfolios you know you get introduced to them or you get to build a relationship just like I'm doing with blogging like the Forbes that tactic and I'm hitting people up building a relationship they're like yeah I think what you're doing is great let me introduce you to my investor at True Ventures because if True Ventures or any investment firm already invested in someone and that person says hey you should look at this startup the investor is much more likely to take it serious versus just a cold email and that helped us also get a yes as well so that's how I got my first million bucks from outside capital on a side note I lost it all I really did I burned through it but they're nice enough to give me I think another four million or something after investors are nice once you get some of their money so with marketing if you use the guest posting and you use the Twitter the Facebook tactics you'll actually see a lot of traffic now the biggest problem that I see is if you really don't connect with other people within this room it's not going to end up working out you can't just expect to get tons of visitors back to your blog to your website without building that network that network is the key think of this Empower Network where would empower be without the network without you they know this too where would they be nowhere right where would you guys be without them you guys need each other it's a relationship the same thing is with these social sites they need you to connect to more people so you use the social sites you need more connections because it helps you drive more traffic you need to network just like you're doing in here you need to do that online as well it really does drive a lot of traffic if you do those things you will get more traffic to your blog now I think there are some more questions on the guest posting stuff what is best sorry Doug Landers from Tulsa Oklahoma when you post a guest post on another site what is best practice as far as should you put that post on your blog as well and is it okay to repurpose or even rewrite other content from your blog to put on other people's sites so if you put that content on your blog it's going to be duplicate content and it'll penalize you Google has this thing called a panda update when they see two pieces of the same content on multiple places they penalize usually one source sometimes both you don't want to be penalized okay the other thing is you mentioned can you take content from your site and put it on other people's sites yes you can so if you wrote a 2000 word blog post you can take 100 words and put it on another blog and link back to yours saying you sourced it from it but you can't take the whole blog post or like half of it or even one fourth of it is too much but you can take snippets that's when you do block quotes are you familiar with block quotes so block quotes is like citing a citation and then within WordPress you can cite and then you can link back to the original source and that'll help you also build links those links will help you with your SEO Hey Neil I'm Dave Braille from Fredericksburg Virginia but I was just wondering about what he'd said with the what you'd said about the duplicate content because I do have you know several blogs but I kind of want to consolidate them and I want to get them off the old Kolatu blog I mean onto the new Kolatu blog and out of the old one a lot of them what I did is I've done excerpts on the blog beast and put them to my domain that I've transferred over to Kolatu okay now those have disappeared because you can't you can't get to that domain anymore because I transferred it to Kolatu can I take that because now it's no longer existent and that domain's no longer in existence well the domain is in existence it's under it'll still be on the same domain it'll just be in because it was previously on before you now you know whatever slash success okay and that's where I had my my content but what I when I transferred my for you now over to um Kolatu it killed the subdirectory because it's on a different so it killed the subdirectory which means all the content from the original source is no longer there has disappeared right okay now you can put it on the new domain name right but that's not gonna no because it's no longer in the old place okay so as long as it's not you can move it you can move it I would even take the old one and 301 redirect it to the new one I can't anymore that's fine screwed up thank you okay so here's another tip and then we'll get into some more Q&A those lists have you ever seen those posts like top 10 this top 100 that etc you guys are all in different verticals I would actually start creating those when someone actually gets an award for being a top 10 or top 100 person if I give you a word and said you're a top 100 blogger what would you want to do with that award you would want to what okay you may want to write a blog about it but what are you gonna do with the word you're gonna want to tell the world share it you're gonna want to tell the world about it and if they give you a badge for the word what are you gonna do with that badge share it and maybe even put it on your own blog right so every time I start a new blog I always do this this is one of my first blog posts that I end up releasing usually it's like number three I'll end up doing if I'm in a space like poems or if I'm in a space on astrology I would end up writing a blog post called the top the top 100 astrology blogs okay if I create the top 100 astrology blogs and I go and do research I do googling and I look for the top 100 blogs I can then end up listing them out one through a hundred within there I don't just link to them I write a description about each of them make it thorough make that post good where people want to read it then once that post is done I then can go on have you guys heard of Fiverr F-I-V-E-R-R you don't have to pay five dollars you can get it for one dollar I don't know five dollars is the minimum right same thing it's cheap anyways there should be a winner don't take my idea guys don't take my idea okay so what you end up doing is you're going out there and you're paying someone five dollars to create a badge that says top 100 astrology blogs or top 100 English blogs whatever it may be these blogs have to be related to your space if you're on internet marketing you should only do this for top 100 internet marketing blogs you don't want 50 you want 100 that's 50 more people who could put the badge on your site you don't want to do a thousand because then it's not that prestige to have a top thousand badge the top hundred is good after you publish the post you go to a site called StumbleUpon have you heard of StumbleUpon okay StumbleUpon.com slash ads A-D-S for ten bucks they will drive you literally like a thousand clicks a thousand believe it or not because you're not only paying for clicks but those clicks create more clicks and you should see a snowball effect of at least a thousand plus visitors sometimes like five thousand this will help all of those blogs see your website in their Google Analytics it lets them know that your blog is a powerhouse in this space then you shoot them an email and you say hey John I just want to let you know that you've done such a great job with xyz.com that I've included in my list of the top 100 histology blogs on the internet wow you've done an amazing job thanks and then at the end I'll be like PS feel free to share it with your audience and you can tweet it out and then I'll do PPS I've created a badge for you and if you want to showcase your success to your readers feel free to include this badge on your website a lot of people will take that badge and link it back to your website roughly five to six percent on top of that you're going to get a lot of people to share it out, tweet it out Facebook it they're going to even link to you all of this stuff will help you gain more traffic and traction it's a great way to kick off your blog and get readers try it out it works you can even add my blog to your list but don't ask me to put a badge I'm kidding can we what? repeat which part? the last part I was just saying if you do this with your blog it'll work, it'll get you links and it'll help with your Google rankings, your traffic, your social following and the number of comments you receive I'm going to do blogging can you hear me okay?
I can hear you when you have multiple content can you talk a little bit about your strategies or pages if your blog is going to have more than one content or several types of niches here's the thing you guys may love this or hate this but you don't want to be blogging about too many niches ideally pick one if you want you can pick two or three but if you pick too many Google and other people won't know what your blog is about so it won't rank as well because it's on too many random topics in addition to that what you'll find is you won't gain like a cult following that's on one specific topic anytime you pick a niche you're going to get a much more loyal following so try not to blog on too many things at once so could you probably do several pages or different blogs for different niches if you want to pick more than a few niches start creating more blogs okay thanks next question how do I get a top 100 list? how do I create one? just randomize it just randomize it and you let them know in the introduction it's randomized because if you don't randomize it what ends up happening is some people will end up linking back to you I've done the thing where I've ranked them in order and people are like oh this blows I'm not at the top I don't want to link to this I'm number 99 but when you tell them it's randomized it actually causes you to get more links and more shares no I do list them out one through a hundred but I tell them it's randomized you can also not randomize it and if I don't randomize it I decide based on Alexa have you heard of Alexa.com? and it tells you the number how popular a blog is the lower the number the more popular it is the people being a number one and then a lot of sites being a million or whatever and then the sites that are the smaller numbers are usually at the top the sites that are the bigger numbers are at the bottom I usually do that as well so basically you just use Alexa to get that that's correct it works extremely well thank you a lot of this stuff is tactical it may seem boring but it works trust me if you do this and you don't get 10,000 plus visitors to your blog a month after six months you're doing something wrong I'm following you Jay who's next? I'm just and I hope I'm not slow or anything but I'm just not clear on how you put this list together are you putting say a hundred of whatever your niche is you're going to choose those 100 that are best known or whatever and are you putting the links to their website how is that all working? okay so what kind of stuff are you blogging on?
I'm blogging on professional women coming out of corporate and going into their own business you're blogging on woman entrepreneurship? so I would talk about the top 100 women bloggers to follow okay and I would go into Alexa and I would be able to no you just do a search on Google so you can use Google blog search and you can type women entrepreneurs women entrepreneur blogs etc and you just have to search for women entrepreneur blogs you're going to have to deal with a lot of crap and if you hate dealing with the crap I'm going to introduce you to someone who loves stepping on it from earlier today but once you get the list you'll find some that you like and some that you don't right? once you find a hundred that you like you can start creating a blog post you can be like top 100 women entrepreneur blogs to follow and you can do number one Sheryl Sandberg and you can link to her blog if she has a blog when you say Sheryl Sandberg you just link you know how to create a link within WordPress? and you just do that for a hundred of them now you have your list do I have to say why I like that particular person? you have to say what? do I have to say why I like that particular person?
yes you do so you can't just say Sheryl Sandberg number one you have to do in your list you do Sheryl Sandberg and if she's number one then you can do like you do one sentence explaining what the blog is about you don't have to say why you like it but you can just say what the blog is about and why she's on the list okay perfect thank you hey Neil my question is should you do it straight away when you have no content on your blog or should you already have some content and then do the list? you should do the list you have to wait at least two posts so publish at least two posts before you do the list you can have 10, 20 posts and publish the list but don't do it as your first post okay thank you Miguel if you're blogging in two languages and if you're marketing in two languages would you use two different profiles in every single no just one so Google treats okay when you blog in multiple languages or you translate you can actually gain more traffic because there's the international audience if you take the same post and you translate and you switch Google actually sees it as separate content they don't look at it as duplicate yeah you can translate and in the social media you use the same like example for Facebook I just share one version pick the version that you think people are going to read the most or you can share both just don't share both of them the same day hi I'm Cassandra my question is I had a teammate who used to have two different Facebook profiles one for the people they actually know and one for I guess Empower and I kind of followed that but earlier you said that we should add all the people here on our Facebook stuff and add other people that are marketing would you suggest doing it on our personal one or have one just for our marketing use your personal why not get both creating a Facebook profile from scratch is hard work leverage what you already have as a base you don't have to create two or three I use my personal for corporate as well if some people don't like it they can unfriend me and it's very rare that you get unfriends quickspot.com Q-U-I-C-K S-P-R-O-U-T dot com hi I'm Judy from Las Vegas, Nevada and I would like to ask what about podcasts and leaving posts on podcasts woohoo for Las Vegas I think I'm the only one who lives here okay so you're saying what about podcasts look at that you met another Las Vegas buddy and one more behind you guys you guys all like being in a row alright so you said what about podcasts podcasts are great because you can actually gain traffic from the app store or like their podcast iTunes not apps for iTunes but I think podcasts are really hard and I wouldn't start them off right away because if they're not high they won't do well you need like the sound recording etc equipment but here's one thing you can do have you ever thought about interviewing an expert within your space that you blog on have any of you guys ever done that that's good have any of you interviewed an expert within your space okay not too many of you maybe a handful what do we know about experts they love exposure, they have egos where's my poem lady about egos and heart there you go so they got the egos, the egos gets the best of them if you tell an expert you want to interview them what are they going to say exactly if they say no there's something wrong with them I have rarely ever seen an expert say no because it's more exposure now when they're getting this interview you're asking them questions you would create five to ten no more than that because if you give them too many you'll find that these experts are busy and they're not going to respond to them but don't give them more than ten questions and you can post them on your blog when you post these questions on your blog it helps them get exposure and what's the one thing that they have that you probably don't have a following once it's published once it's published you would actually email them so I'd be like hey jacron thanks for doing the interview love you to death here's the interview I published feel free to share it with your followers and I would actually even create the tweet for them where they can just copy and paste it to make it really simple and that's it and what you'll find out is they usually always share it on the social web some even link back to it on their press page I first google the experts in my space and I look to see which ones have press pages because once I have the interview I'm like yeah feel free to add this to your press page because then they'll link to it which helps your google rankings too and traffic so the question was what is a press page a press page is a place where people showcase every place on the web or even offline that has talked about them so if they've been in a magazine they'll be like in this magazine on this date if someone wrote about them on their blog or Forbes wrote about them they'll be like you know interviewed by Forbes and you'll be on there too and when you're next to Forbes and all these other places it also makes your website become more authoritative because it'll be like wow if this person's been on Forbes and then your website must be something it works really well and then the next level I've done the expert roundups where I'll get like 100 experts or 50 100 is overkill but 50 works really well where I ask 50 people one question you can do it through google docs and just have them fill it out or whatever it may be you get 50 responses you have them include their photo their twitter handle and a link to their website they definitely share that you'll get a ton of traction because now you have 50 experts tweeting about you and you can keep doing that so like if I was blogging on creating websites here's what 50 experts have to say about creating your first website here's what 50 experts have to say about you know how to rank number one on google you get what I mean you can keep asking questions doing these expert roundups once a month and you'll get a lot of traction next question I was wondering if pinging is still you do need to ping your blog no you don't need to ping anymore you used to have to ping your blog but it doesn't really help anymore hey Neil Jason Hodge here question when you're doing your top 100 list is there anything wrong with creating trackable links for each one of those lists so that you can kind of follow your metrics trackable links for them or who? trackable links for yeah for them like you know that you're linking out to them so you're seeing there's no need they'll see it in the referral logs anyways no I'm sorry trackable links to them but so that you can see your own things no need to do that just do a direct link because they want the direct link they don't want a trackable one because trackable ones usually don't pass search engine juice next question hi Neil Todd from Colorado with our blogging system it starts out building a brand online forward slash and then whatever user domain name you choose is that an advantage because we're all collectively using that yes it is so we shouldn't forward a different domain name to that that will hurt us right? yeah there's no need to forward to a different domain name doing slash whatever it may be or sub domains or however you have it set up is fine just look at wordpress.com it's popular because everyone's on the same domain name so Empower did it right is exactly what you're saying I love Empower hi I'm Kim Mitchell with from Seattle Washington yeah I used to live there that's the suicide capital of the world I still love it though and my question is when you're contacting groups in Facebook is it better to contact the group by itself or individual members in the group so you don't have to contact on Facebook or any groups in general on LinkedIn or which one yeah LinkedIn Facebook any groups LinkedIn you don't do groups that way LinkedIn you just join them there is no conversations with them it's you just search for groups and LinkedIn in the main header bar you can do search you just search for any keywords in your industry it'll show you groups it usually ranks them by popularity you join them and then you just start submitting content to them you start submitting content to the groups for Facebook groups are yeah you can do the same thing but yeah there's very little conversation that happens like when I'm joining some Facebook groups I'm not really like hitting people up offline be like hey buddy can I join your group I just join a group they either let me in or they don't when I'm sharing my blog post on Facebook or on Twitter what are some really good things to say that link to my blog post so I'm going to say yada yada yada I'll say a question I'll say something that makes them think what should I say that makes them click I just wrote an article on this so you know that image Facebook uses images right if the image blends in with Facebook's color scheme you actually get more clicks more Facebook has that gray the blue the white I have my like design I'm like hey go take some colors from that thing pop it in the damn photo that helps a lot you know attractive headline helps descriptive text above the submission so it's like like if I was sharing an article I would tell people why I love the article instead of just copying and posting a link it usually helps and that's mainly oh also timing helps too right a lot of people are on Facebook on the weekends and during the day especially during work they are you don't want to share too early people aren't at work yet do you find that there's any any like asking a question or anything that makes people think more that something that you could say that brings the right people to click on your post is there anything like that debate so like let's say if I posted about something and there's a really good point I would actually put in there like emphasize another point I'm like oh I actually think they did number two wrong or I think they could also done X Y and Z and I point out like specific thing pretty much controversy some sort of controversy works better than a question thank you Neil this is Jack Lader I just have a quick question here are there any advantages anymore of submitting URLs to the search engines like we used to years ago does that do any good you don't have to do any of it okay thank you he asked you is there any advantages of submitting your URLs to search engines no need they'll figure it out on their own they got three hundred billion dollars right that's what Google has they can use some of that to find your URLs and they do really well hi um I have several old blogs on blogger and I'm wondering should I move the content over to my new blog or leave it yes move it blogger sucks I know but it since it's aged I thought maybe that no it just sucks okay thank you I hate blogger I know Google owns it and like Google's an awesome company but blogger just sucks no they're old but I haven't used them in years but they're you know they still generate some traffic so good choice you're not the only one who hasn't used it in years is all this helping you guys generate more traffic to your blogs if you guys don't generate more traffic I'm gonna be like royally disappointed it's not rocket science either right a lot of this stuff no it's just process and work I was wondering if there's a way for me to reblog old posts that I have done like two or three years ago but I had a very very good following but then the problem is posterous.com where the platform that I put it on I mean I I uploaded it on or in onto it's folded and so now the blog posts I think are still there or are still there but I want to be able to follow up I want to be able to see the people especially like it's been like four thousand or something I just discovered about this like like five about five weeks ago because I'm not good with internet marketing so I don't really know this technicality so I just found out about this. So the old posts if you as long as you delete it from the original source you can reuse it again. Well the thing is that's that's already the posterous.com already folded so.
So then you can't do anything you have to rewrite it you can't use the same one over again you would have to write it again from scratch with different words. I have I have the original so. But even if you do it's going to create duplicate content and then you'll get penalized and it won't get any traffic. Oh okay thank you so much. You're welcome. Hi Neil this is Nettie Estes and I just would love some clarification and your opinion on the Empower Network building a brand online or mapping to your own domain.
I think the gentleman asked something like that but I'm a few minutes ago but I'm not really clear about it. What is there do we rank better if we stay with building on a brand online or can we go ahead and map our own domain? Yeah you can do either one. There's no right or wrong answer to this. I actually get this question a lot and it's phrased differently. The question I get is should I create a corporate brand or should I create a personal brand?
Should I have an Empower Network URL or should I have my own URL? Either one really does work. It's a question of just personal preference. Like there's a lot of popular blogs like you know have you guys heard of Seth Godin? Yes right. Seth Godin is I think like SethGodin.com slash typepad.com or some weird URL like that.
He's so popular. Having your own URL is not a required thing. Okay thanks. I did. I want to be like Seth Godin. Sadly I was going bald so I had no choice.
I held on for so many years but after using Rogaine Propecia hair growth shampoo hair growth like vitamins I just got tired of it. I was like shit. And luckily like you know I don't know it was funny. What convinced me to shave my head was I was on a date one day. I was dating someone for a while and I was like should I shave my head? I'm going bald.
And she's like and this girl is really nice I've known her for a long time. And she's like honey I'm like if you haven't figured out yet just to let you know I'm not dating you for your looks. So I was like alright great. This isn't going to last any longer. But then I was like screw it let me just shave it. And by the way she wasn't dating me for my money either as I had said.
She was dating me because I'm smart. She wanted me to help her make her makeup business popular but I don't know anything about makeup. There you go. Okay I don't know where you are and I have no idea what you just said. I'm like if you want I can start speaking back in Gujarati my Indian language. Well I can try to translate but I'm not really sure what he's talking about so I can try.
I can't hear you put the microphone up. Well I don't know what he's talking about. He was trying to explain to me like this thing about Facebook. Do you mind if you can speak a bit louder? Okay. Okay you speak.
Someone here will translate. Okay cool. Can you do it for him? You can speak. I'll give you the mic. Go ahead.
Gracias Vicente. De nada. Escuchame. Yo tengo un autopublicador en Facebook. Entonces este publicador me va a los grupos que yo tengo. Si puedo llevar este autopublicador de Facebook a ciertos nichos que me interesen.
Can I take that autopublicador to another niche that interests me? Your Spanish is impeccable. Next question. Hey Neil what's going on? This is Jeff Trills. I'm over here bruh.
Alright. Hey what's going on? Hey Dream Team. Yeah. I don't know about I do videos. I'm a video guy right?
And I know YouTube. Okay this is better. Alright so I'm a video guy so I do a lot of videos. And with YouTube sometimes my account gets shut down right? And so when I'm doing videos should I do a video on YouTube and bring it to my blog? Or should I do a video and say click the link in my description and then when they go to my blog it's a Wistia video on the blog?
You understand? So you're asking can you put Wistia on your blog? Well yeah cause I know when I put a YouTube video on my blog and then my account goes down. The videos on my blog that's on the YouTube is also down. So when they go to look at my videos it's not up anymore. So when you're saying YouTube takes the videos down?
Yeah the YouTube account will get shut down so all the videos that's on my blog don't play. Oh yeah then you can put them on Wistia. But why are you YouTube taking them down? Cause somebody makes a press spam and saying my content is not you know. Oh there's haters. Haters.
I'm trying to be you know. Haters gonna hate. All day so. Yeah put that shit on Wistia. But like you said YouTube is the number third most video site in the world so. I'll put it on YouTube too you can do a bit of both.
I'll even put a for those haters you can have a spam button on your site so when you have your Wistia button video on your site and they click spam instead it just shares it on their Facebook profile. You're looking. Thanks. It'll work. Oh you can make your own Facebook sharing buttons like I created my own for my own blog like custom add my own designer do it. It's just like like code just like you put in YouTube code you can put in share code that you're copying and pasting right cause you put it within your blog you're just like copying and pasting the YouTube embed code right.
That's how you publish YouTube videos. There's also embed code out there for like Facebook buttons and you can have some and create something custom for you that's for you know Facebook sharing and instead of the button saying Facebook it's just spam and then when they embed it you just copy and paste and goes on their Facebook and said haters gonna hate let them hate on their Facebook. Wistia's W I S T I A dot com. I think they have a free plan too. I love free. Free's good.
Free's awesome. My name is Theresa Kaiser from Wisconsin and I have a question about PR rankings on domain names. Now I got into a big long discussion with someone on this. Building a brand online dot com has a PR ranking of two the last time that I checked and when you buy your domain name it takes you a while to rank that thing. Does it really make a difference or not? No Google stopped updating page rank.
The page rank you see on your end is not the same on what they see on their end. Their page rank is not a scale of one to ten either. It's been like that for years just ignore that whole number. Okay so it makes absolutely no difference at all. I mean you buy your name or your keyword or whatever. My blog has a page rank of one and I think I'm like at what 700,000 plus visitors a month on my personal blog.
Awesome so everyone that was arguing with me about that. See it doesn't matter. I was worried about that. Thanks. Hi my name is Larry McSweeney I'm from McKinney Texas. My question has to do with the changes that have happened in Empower Network over the last few years.
I had the previous blogs that we've had out there does it make any sense to actually move them into Kallitu or should we leave them where they're at? Wait the question is should you move the previous blogs that we did under the ENV1 How do you move it right now? We don't. I would copy and paste it. Just copy and paste it and just. Yeah it's already in the old yeah is the old one in WordPress as well?
The first one was Empower Network copy and paste it. It'll work. WordPress has a WYSIWYG editor. Will it affect anything though? Is it still going to be considered duplicate? Yeah you delete the one on the old one.
Okay. And then you're good. Okay. I've never seen anyone that excited to receive a microphone. What's up Neil? Hey what's going on Neil?
Policy Q here. Cassandra Lee and together we are the Power Couple. We had a quick question right? I missed it. Did you guys say you're the Power Couple? Yeah something like that.
That's awesome. Alright cool so we have one blog. We were wondering you know he has his own brand. I have my own brand. Do we put pages on that one blog of his and mine or should we create separate blogs and then have the Power Couple one together? Power of two is stronger than the power of one.
Oh someone's got wisdom here. I am bald for a reason. I'm kidding. The reason you'd want to do for two is because you guys aren't going to write the blog post together. You guys each write your own blog post right? Some we do together.
I'm just kidding. No no that makes sense because some we do do together we write it but then some of them he'll write his own I'll write my own so. Yeah so are you guys married? Yeah. Okay then you're good then you can write it because I was like assuming like well if you're not married and something happens I'm like the power of one because the power of half right? But if you're married you know you can do one or two but I usually go for two because you both have time.
Why spend the time to get you're married you already see enough with each other right? Instead of sitting down together even more and writing together at the same time you both can crank out your own posts. That's like double the stuff. Double the traffic. Right. The thing with like double mint gum.
Have one when you can have two. Okay I'm going to make the commercial now so I'm just kidding. Alright so just one blog cool. Yeah. Alright thanks. Two.
Two. That was the answer. Wait one per person. I only told them two because they're two people. But if you're a couple have your own blogs. It's like as a couple you don't want to be sharing the same clothes.
Have your own. Hello Michael Grady from California. What would be your preferred call to action for someone blogging about health. Blogging about exercise. Off topic of off topic of making money. Okay so your question is how do you make money by blogging off topic.
What would be your preferred call to action at the end of blog posts. That are off topic. Like I would not try to put a call to action off topic. Those are the posts where you don't try to sell so that way people don't feel that you're just trying to sell, sell, sell. Right. I think a good example I have in mind is Amy Star Allen how she's blogging CrossFit.
That kind of example where it's all about health right. And she is promoting in power. What may be an example that you would use as a call to action at the end of that kind of content. How to build your own health. How to build your own brand being in the health space. You can be talking about that right.
People who are reading it are also individuals out there in the career world are looking to figure out how to make money on their own without having a nine to five job. They're also trying to grow their brand, their social profiles, etc. You can promote all that stuff. You just feel like yeah you know by the way PS if you're wondering how I got my blog so popular I learned it from X, Y, and Z course or whatever it may be. Right. That's what I would do.
Indirect though does not convert as much as blogging on topic. Just as an FYI. But still it's better than nothing. So you talk a lot about making money ranking sites on your blogs right. Do you have a blog that it's not about this electronic matter? What matter?
Electronic matter. Like ranking your website, making a website. Oh like do I blog about stuff outside? Yeah. I do. Like I wrote a blog post on how a friar made me a million bucks because it's still relevant to business.
I mean outside of making money as well. Right. A lot of us have passions and talents and interests outside of making money. No I don't do too much of that. I like the Seahawks. I don't really blog on the Seahawks ever.
Yeah. Okay. Haters. Haters gonna hate. Remember? Give them the spam link.
Give them the spam link. So but yeah I tend to just blog on topic. I used to do that back in the day where I blogged off topic. I noticed like the income disparity was like 20x when I blogged on topic. I took the 20x. Indians are kind of greedy.
We go where the money is. But again I'm not saying you can't make money doing indirect. If you are just do like a PS at the end etc. Okay. Or collect the email and drip them in the funnel. Then you can get them on topic over time.
Okay right on. Thank you. Hi. You had mentioned the blog something. You had mentioned something blog something shortening stuff down. What was that term that you used?
Blog something shortening it down? When you. Alright. Let me see. Duplicate posts. When you shrink down.
You shrink it down. What did you call it? Yeah you can do like an excerpt. So if I want to link to another duplicate a post instead of making a duplicate. What I would do is I would just take an excerpt from that article. Put it like in blog quotes and link out to it.
Blog quotes. Block quotes. Okay. That's what I was looking for. Hey Neil. Thanks.
Sorry I'm losing my voice guys. Been doing a lot of videos this weekend. Question for you would be my name is Desmond by the way from Vancouver Canada. Yeah. Dream team. And okay so Neil can you share with us you know a little excerpt of what you do in your day when you start blogging.
Right. You don't have to talk about your bath and your shower your breakfast. But once you sit down and you start blogging. You know from A to Z. What do you do when you come up with your idea your headline everything. And then how do you syndicate it.
Sure. So I first come up with the headline. Then I write the introduction. Then I bullet the main body points out. Then I fill in the body. Then I write the conclusion.
Then I publish the post. Then I spread it on Facebook. I schedule it. I don't just publish. I schedule it. I write posts in advance.
Then I once it's published I do an email blast letting people know the post has been released. I then share it on Facebook Twitter LinkedIn. Social channels for me. And then what I do is everyone who I link to that's an external link I shoot him an email letting him know I linked him and ask him to share it. Alright. That's my process.
Works really well. Thank you very much. Say it again. Okay so I come up with the headline. After I come up with the headline I write the introduction. After I write the introduction I bullet out the main points in the body.
Then I write the body. Okay. I come up with the headline. Once I come up with the headline I write the introduction. Once I write the introduction I write out the main points of the body. Like I'll just list out if it's a 17 point list I just quickly list out what are the 17 points before I start start writing.
Then I start writing those points. Then once I'm done, I create the conclusion. I end the conclusion with a question. I italicize it. Within the body, I feel free to link out to any other places that are relevant, internal post or external. I then schedule the post for the ideal time.
I went over that yesterday. Once the post is up, I do an email blast letting all my followers or readers knowing about it. Okay, after I do that, I share it on Facebook, share it on Twitter, share it on LinkedIn. And then I email out everyone I link to that's an external site and I ask them to share that content or on Twitter, Facebook, etc. That's it? Oh, I email them letting them know that I linked them and I ask them to share it out.
The writing part, I can write a post pretty fast. Like I came here from Las Vegas to here. I worked with some buddies. I brainstormed my headline for like 20 minutes. After I had the headline, it took me 45 minutes to write the post. I wrote it literally in the car ride from there to here.
And then I set it up as a draft yesterday before I spoke. My editor went in to proofread it all. And then the emailing and sharing on Twitter, that takes me like 10 minutes max. And then emailing out people. I have an assistant that does that. I don't know how long that part takes.
They have an email address like neilsoandsoatneilpatel.com or something like that. Last question. Okay, great. I had, with all of the, what you've taught us this weekend about titles, creating a title, I am thinking back to some blog posts that I wrote that were great but could definitely have used a better title. Are you able to change, go back and change titles or is that not a good thing to do? Yes, I do that all the time.
Okay. I remember I wrote a post one time on the four ways to become rich and I started ranking on Google for the keyword how to become rich, like after 60 days. I then went into that post and I changed the title to how to become rich. I forget the four ways. So should you change? And I don't change the URL WordPress.
Even yours keeps the URL the same. Okay, so that slug. Keep the URL the same, the slug. That's what it's called, the URL slug. You just change the title. No, no, you don't need to do a redirect.
Just keep the URL the same. It's okay. It works extremely well. And then I saw my spot goal for how to become rich even higher on Google. I was like, hell yeah. So they'll pay attention to the title.
They do more than the URL. By far. They look at the title more than the URL. Oh, sweet. Thank you. Okay, go for it.
What happens if the title happens to be the same that somebody else might have out on the internet? Oh, that's okay. That happens all the time. Okay, cool. Don't worry about it. There's billions of articles or trillions on the internet, right?
Someone's going to copy you one way or another. Or you're going to copy someone else. It's okay. Yeah, title and headline is interchangeably. I'm saying the same thing. Title of the post, headline of the post, same thing.
All right, everyone. Jonathan's going to come on stage. Thank you guys for having me. Appreciate it. Thank you guys. Thank you.
Come on. Come on. Noah, come on back out here. You're not going to get to just sneak away like that. Empower Network, Neil Patel. All right, guys.
So what I want you to do is on three, you're going to shout thank you, Neil. One, two, three. Thank you guys. I kid you not, this has literally been the best crowd I've ever spoken at. And I've spoken to the Malaysian government in places like that, but this is the most energetic crowd I've ever spoken to. It's my honor to speak to you.
Thank you guys for having me. See you soon.