Why Your Capture Page And Sales Funnel Aren’t Converting (Wealth Plan 3, Part 1)
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Read the full transcript (8 min talk, 1,458 words)
So let's go through understanding the process and we're going to talk about how to make the process of $1,000 a day, how to do it, and then we're going to talk about where you fit in this process and what you need to do next, and then we're going to get into the math and we're going to make sure that you can do it. Now if you're involved in a power network and you're all in, there's nothing that you need to do other than understanding the math, where to find the resources, and then what to do next. If you're not in, you're going to need to get in or you're going to need to do all this yourself. Excited? Type excited over there in the chat. Send me a message that says, Dave, I'm excited.
Type in the Facebook group, I'm excited. Here's the formula. Formula is really simple. What you need to do on the internet to make money like the gurus do is you have to get a lot of traffic to a page that converts traffic into leads at a high number. Follow along with me here for a second, I'm going to paint this out for you. Now here's the key.
You have to get targeted traffic to that page. What's targeted traffic? Targeted traffic is really simple. Targeted traffic is traffic that's people, that's people looking at your page if you're brand new. If you're an old schooler, just follow along with me because I'm going to teach you guys some stuff too. It's people that are interested in what you sell looking at your page.
Who are people that are interested in what you sell? For the sake of what we're going to be covering tonight, we cover a few different markets. Number one, people that just want to make more money. It's a huge market. 87.5% of the population does not like what they do for a living and they want to make more money. 87.5% is according to Forbes.
That's number one. Number two, you got the network marketers out there. People that make virtually no money at all mostly in large numbers that are all struggling looking for a better way without hassling and hitting up grandma again. You got them. You got the top tier direct sales people that used to make tons of money selling top tier stuff but their lists have dried up or whatever and they're looking for something new to get back to where they were. You've got people who are affiliate marketers, another huge market.
People who want to just learn to make more money on the internet by marketing their products and services. We've got a big market there comprised of hundreds of millions of people between the five. This is what you want to get to look at the capture page. This page has got to get a lot of leads. This is a part where if you're going to be doing this yourself, you're probably going to get hung up if you're new or if you're a normal person. Most people don't know how to make capture pages and they make capture pages that stink.
I'm going to give you some examples of this. Most people, when they make a capture page, they just give too much info away. How many of you guys actually, I want you to type yes if you've ever made a capture page that you've sent traffic to and your capture page has gotten less than 10% conversions on the capture page. It's gotten maybe 5% or 3%. I've done it, so we can admit it if you've made a crappy capture page before. Most of you, a lot of you guys don't even know what a capture page is.
That make sense? That's a step one. You've got to get conversions at least 30% on the front end of a capture page. If you don't have that, you're going to be spending way too much money for leads. That make sense? You're going to have at least 30% conversions.
Now here at Empower, we actually will do this for you. Our capture pages convert depending on the traffic source. We get anywhere from 35% to 60% conversions on our capture pages. Why do we get those? It's because we know how to make capture pages. We know how to capture leads.
Most people don't know how to do it. After you have leads, this is the part that's going to trick most people, is you have to have a sales funnel and the sales funnel has to do a couple of things. This is the part where we get into the trickiness because if you're not good at selling and you don't understand sales psychology and hypnotic selling and persuasion strategies, this is not going to work for you very well because this is reserved for people that really know what they're doing. Most people put together sales processes and funnels that don't sell crap. I could go through funnel after funnel after funnel, even some of the gurus on the internet that make a lot of money, they spend way too much money on a per profit basis because they don't know how to sell stuff. This is like a Tony Robbins type of skill.
It's not something that is learned instantly. It's not something that's going to make you commissions instantly learning how to do it. It took me a long time to learn how to sell. It took me a lot of trial and error to learn how to sell. You can do it and I'll teach you to do it. I just want, if you're not making money and you've never made money, this is the worst thing that you could try to put together on your own.
The reason is because if you do it on your own, most likely, you're going to convert a tenth of what will convert for you just automatically. Once you're making money, we'll teach you how to build your own process if you want. You need a sales funnel. It needs to do a couple of things. Number one thing is this process in the funnel must, it must convert at least 10% of your leads to sales. This is high.
How many of you know that 10% of your leads to sales is high? Here's the key. Your front-end product has to be a low-cost offer, a low-cost, high-commission offer. This is if you want to make money. Most people have a low-cost, low-commission offer. How many of you have ever been involved in a low-cost, low-commission offer?
The other thing that people do is they have a high-cost, low-commission offer and then some people try to sell a high-cost, high-commission offer on the front. What would that be? It would be something for $10,000 where you make five. It's really common. The problem is, folks, is that you won't get 10% of your list to buy that and you're going to be missing out on most of your money. You need a low-cost, high-commission offer on the front-end.
Does that make sense to everybody on? If that makes sense, type yes. If you guys have ever been involved in a low-cost, low-commission offer, type yes. Here's why you need a low-cost, high-commission offer is because this front-end offer, if you want to make the big bucks, the front-end offer, it's got to convert at 10% or this will not work. Now, the advantage here at Empower, we could do that for you. If you're just willing to follow our assignments, we'll do it for you.
We actually get a lot higher than 10%, but here's the thing. This low-cost, high-commission offer, it must pay for your traffic by itself if you really want to make a lot of money. What do you mean it's got to pay for your traffic? It means however much you're spending to get leads must be paid for by this without any of the upsells. If it doesn't pay for this, none of this formula will work. If you're not in Empower Network, scroll down to the bottom, there's an add to cart button, just get in.
Hit the button now. You can get in Empower for $25 and you need to buy that $25 product and I'm going to explain why tonight. I'm going to explain how it fits into this process and I'm going to explain how it can help you build whatever other business that you're in. Hit the add to cart button below this video. Hit the add to cart button and get in if you ain't in.