Skip Sales Skills: The Ad Budget Math Behind It (Wealth Plan 3, Part 1)
Audio only · watch on YouTube
David Wood opens with a promise: by the end of the night, he wants everyone who stays to know exactly what they need to do to make a thousand dollars a day. And if his formula doesn’t work for someone who follows it exactly, he says he will get on the phone personally and fix what they’re doing wrong.
He can’t guarantee income, but he’ll guarantee to help
David is upfront about the legal reality first. There is an income disclaimer, and even if someone pulls out a credit card and buys what he’s selling that night, he cannot promise any specific amount of money will follow. But he draws a line between that legal disclaimer and a personal commitment.
What I can guarantee is that if you do exactly what I say tonight, if you follow the instructions that I’m going to give you and it doesn’t work, I’ll help you.
He asks people watching to confirm in the chat that this feels fair, and frames the rest of the talk as him cashing in on that promise.
Why he says this is easy: it isn’t about learning to sell
David traces this back to his own start in the business in 2002, when he says he could communicate well but did not know how to sell. He couldn’t get people to pull out a credit card or make a decision. He pushes back on the idea that selling is simple, calling out anyone who says it’s just “explaining a product to somebody who wants it.”
There’s a whole science and there’s a whole science and study and process of language that you use, things that you do with your body to sell stuff, and most people don’t have a clue how to do it. That’s just the honest truth.
He asks the room to admit, honestly, whether they’ve ever been bad at sales, gotten in front of a room or a webinar and had nobody buy anything. His point is that most people can learn to sell eventually, but right now, most can’t. So instead of asking anyone to become a salesperson, he says he will strip the selling requirement out of the equation entirely and replace it with basic math: adding, subtracting, tracking numbers with a calculator for fifteen or twenty minutes a day, and sticking to an ad budget. He says that with this approach he can show people how to make two or three thousand dollars a day, though the session will focus on the thousand-dollar target.
The entry point and what “getting in” means
For anyone not already involved in Empower Network, David tells them directly to scroll down, hit the add-to-cart button, and get in for , buying what he calls “that product.” He says he will explain later in the talk why that purchase matters, how it fits into the process he’s about to lay out, and how it can support whatever other business someone might already be running. People who are already “all in” with Empower Network, he says, don’t need to do anything except follow along with the math and the resources he’s about to give.
Keeping the thousand, not just making it
David stresses that making a thousand dollars a day is not the same as collecting a thousand dollars a day in commissions. He says the actual commissions will be higher than that, because part of that money has to be reinvested back into advertising and the business itself. His promise is specifically about what’s left over.
What I’m going to teach you how to do tonight is I’m going to teach you how to pocket a thousand dollars a day after you pay for all your advertising and expenses and travel and marketing.
He says the internet money-making process is, at its core, “so simple it’s unbelievable,” but that it gets buried under hype, confusing concepts, and an endless stream of product launches. He doesn’t say there’s anything wrong with buying educational products, he mentions spending a lot on his own education, but he warns that letting anything distract from the process he’s about to show will slow everything down. He credits his own results to staying focused on exactly this approach: it took him 65 days on the internet to start making more than a thousand dollars a day in his business, even without the commission structure he says he’s about to lay out for the audience that night.
Written up from the original recording. The full transcript is below.
Read the full transcript (8 min talk, 1,807 words)
I don't know how long it's going to take to get to this information tonight. I've got a plan, I've got a structure behind it, and the goal is by the end of this evening I want 100% of the people who stick on through the end to have a very clear understanding of what you need to do right now to make a thousand bucks a day. Is that fair? Okay? So if you leave early, no promises. Now here's the thing that I'm going to tell you guys just right up on the front end of this.
Alright? Now obviously I can't guarantee any amounts of income. This is something I can't promise. It's real specific. I mean there's legal things behind it. We have an income disclaimer, and if you get in this, you know, even if you buy stuff tonight, if you pull out your credit card and you purchase here what we're selling, the reality is that we can't guarantee that you're going to make any amount of money.
But here's what I can guarantee. What I can guarantee is that if you do exactly what I say tonight, if you follow the instructions that I'm going to give you and it doesn't work, I'll help you. Not fair. Okay? And if you guys are okay with me promising that if you do what I teach you and you're not making a thousand bucks a day, when I lay out the steps and the formula, that I'll actually get on the phone and I'll fix what you're doing wrong, if you think that's fair, just write that's fair. That's fair?
Okay? So that's a fair guarantee. It's a fair promise. Now, why am I so confident that I can help you do that? It's because it's easy, truthfully, right? Most people, they mystify the process of making money, and to be honest, there are some steps usually that are really difficult, right?
And usually the difficult steps are the things that barely anybody in the world could do. Let me give you an example. When I got started in my business, it was back in 2002, and I didn't know how to sell. I knew how to communicate well, but I didn't know how to sell, right? I didn't know how to get people to pull out their credit card. I didn't know how to get people to make a decision.
I didn't know how to get people to buy stuff. It was not something that was in my repertoire of experience. I had done a little bit of sales before, but I wouldn't call myself a great salesperson. There's a lot of intricacies in selling, and that's just the truth of it. If somebody tells you different, they say, well, selling is just explaining a product to somebody who wants it. Folks, no, it's not.
There's a whole science and there's a whole science and study and process of language that you use, things that you do with your body to sell stuff, and most people don't have a clue how to do it. That's just the honest truth. Is it okay if I be honest with you here tonight? Who here knows, right? Who here, at least, even if you're good at selling now, how many of you have been at one point in your life horrible at sales? You could get in front of a room or you could get on a webinar or you could be doing a presentation and nobody buys anything.
Here, just type yes. I mean, I've been horrible at sales. You guys been bad before? If you've been bad type, I've been bad. Yeah, you've been bad. The truth is, the honest truth, most people can't sell right now.
They can learn it, but they can't do it right now. This is the part of the formula that usually screws people up, is because in order to make this work, you have to be able to sell. But if we could just take out the you have to sell part and replace it with math, how many here could add and do basic math? We're not talking algebra, I'm bad at algebra, but if you could pull out a calculator and keep track of numbers for 15, 20 minutes a day and stick within an ad budget, how many of you could be a little bit good at math if I could show you how to make a thousand bucks a day if we took out the selling part? In fact, I could show you by the end of this call how to get two, three thousand dollars a day, but we're going to focus on a thousand. You guys excited about that?
All right, you're pumped. Now you're going to have to do what I say in order to get the promise, and if you don't do what I say, don't count. Some of you guys are not involved in Empower Network. Now what I'm going to be drawing out tonight is the easy way of doing this. The easy way of doing this is if you're not in Empower Network, scroll down to the bottom, there's an add cart button, just get in. Hit the button now.
You can get in Empower for $25, and you need to buy that $25 product. I'm going to explain why tonight. I'm going to explain how it fits into this process, and I'm going to explain how it can help you build whatever other business that you're in. So hit the add to cart button below this video, hit the add to cart button, and get in if you ain't in. You can open a new window, you can keep watching the live stream, and yes, this is live. Here's what you've got to get good at, and this is all you've got to get good at, is first of all, you've got to get good at understanding the process, which I'm going to go through tonight.
Now this process, you're not going to have to be good at sales. Why? Because I'm good at selling. And because I'm good at selling, and I'm going to give it to you, you don't have to be good at it. So we're going to get started. Now, math.
You have to understand the process of what you're doing. You have to know small math. Now we're not talking big things, we're not talking about algebra, we're talking adding and subtracting, and why do you want to understand math? Because you need to understand the numbers, right? You need to understand the profit and loss model, right? What you've got to understand is that making a thousand bucks a day is not getting a thousand bucks a day in commissions.
So I'm actually going to show you tonight how to get a lot more than a thousand dollars a day in commissions. Why? Because you're going to be taking a part of that and reinvesting it back into your business. I'm going to show you how to keep a thousand bucks a day. In other words, what I'm going to teach you tonight is not how to get a thousand bucks a day and spend seven hundred. What I'm going to teach you how to do tonight is I'm going to teach you how to pocket a thousand dollars a day after you pay for all your advertising and expenses and travel and marketing.
Now if that's fair and that excites you, hey BS. So let me explain this and then I'm going to walk through the math and then I'm going to show you guys exactly what to do and I'm going to give you the resources of where to find all of this information and we're going to go on a journey together and you're going to get to make a decision. Now what I'm going to be drawing out tonight is the easy way of doing this. The easy way of doing this is if you're not in Empower Network, scroll down to the bottom. There's an add to cart button. Just get in.
Hit the button now. You can get in Empower for $25 and you need to buy that $25 product and I'm going to explain why tonight. I'm going to explain how it fits into this process and I'm going to explain how it can help you build whatever other business that you're in. So hit the add to cart button below this video. Hit the add to cart button and get in if you ain't in. So let's go through understanding the process and we're going to talk about how to make the process of $1,000 a day, how to do it and then we're going to talk about where you fit in this process and what you need to do next and then we're going to get into the math and we're going to make sure that you can do it.
Now if you're involved in Empower Network and you're all in, there's nothing that you need to do other than understanding the math, where to find the resources and then what to do next. If you're not in, you're going to need to get in or you're going to need to do all this yourself. So what's the process? The process on the internet for making lots of money is so simple it's unbelievable. It's totally convoluted by all the bullshit that we all hear. It's totally convoluted by concepts that really don't make sense in reality and it's completely convoluted by constant never ending, hyped out product launches.
Now there's nothing wrong with buying info products because I spend a lot of money on my education but if you let anything distract you from what I'm going to show you, it is going to take you forever to make money. Look, when I got on the internet, I did buy a lot of products but here's the truth. I stayed focused like a laser on what I'm about to show you tonight. I didn't have the math that I'm going to show you. I couldn't make money as fast as I'm going to show you but I stayed focused like a laser on what I'm showing you. It only took me 65 days to make over a thousand bucks a day in my business and I actually started making more than a thousand bucks a day and I was not getting the commissions that I'm going to pay out for you here on this webinar.
So you guys excited? If you're excited, type excited over there in the chat. Send me a message that says Dave, I'm excited. Type in the Facebook group, I'm excited. Here's the formula.