Why Your List Goes Silent Right Before It Was About To Convert

Michelangelo Lopez opens by telling the room he’s a preacher’s kid, the kind who grew up watching his dad run a three hour Sunday service and an altar call after it, and somewhere between the jokes he lands on the real subject. Why do the people who did everything they were told, built a list, ran traffic, started making videos, quit at almost exactly the same point? Not because the system failed them. Because nobody told them how long the thing actually takes to turn over, and by the time it would have worked, they’d already walked away.

He calls it the timeline conversion, and once you see it, you can’t unsee it in your own numbers.

Why does a list that isn’t converting yet feel like it’s already failing?

Say you paid for a thousand clicks in January and converted 40 percent of them into subscribers. That’s 400 people on your list by the end of the month. You send them a link to join whatever you’re building. Nothing happens. You check again the next week. Still nothing. This is the exact moment, Lopez says, where most new marketers decide the whole thing is broken and quit.

Here’s what they’re missing. Those 400 people opted in in January carrying whatever they were already carrying, burned by a different program, half convinced network marketing is a scam, or just not paying attention because, as he points out, plenty of opt-ins happen at two in the morning from someone who won’t remember clicking anything by breakfast. They are not ready to decide anything in January. Most of them won’t be ready until March, maybe later. Meanwhile you’ve built another 400 in February, who won’t be ready until April. And another 400 in March. That’s the pipeline. It compounds, but only if it’s still running when the first batch finally comes around.

The marketers who quit are almost always quitting in the exact week their first cohort was about to wake up. They spent the money, did the free advertising, watched a slow month, and pulled the plug right before the return showed up. The ones who stay in are the ones who understood, going in, that the numbers on day one were never supposed to tell the real story.

What actually gets someone to open your email over everyone else’s?

Here’s the part people skip past. Those 400 subscribers didn’t opt in to only your list. They’re subscribed to five other people teaching the same thing, sending the same kind of email, at roughly the same time of day. Lopez makes the point live on stage by pulling cash out of his pocket and throwing it into the crowd, then asking who caught it and how much was there. It’s a stunt, and he knows it’s a stunt, but the lesson underneath it is real: the marketers ahead of him on the schedule and the ones coming after him will all get remembered too, but whoever does something the list actually talks about is the one whose next email gets opened first.

That’s the whole game once the list exists. Not just collecting the opt-in, but becoming the sender someone actually looks forward to hearing from.

If you treat this list right, your list will treat you right.

He says it almost as an aside, then tells the room to write it down. It’s the entire mechanism in one line. Nurture the list like it’s made of people who’ve already been burned once (because most of them have), and it pays you back. Treat it like a quick opt-in to be milked, and it goes quiet on you exactly when you need it most.

What happens when you try to sound like everyone else on stage?

Lopez tells one story against himself here that’s worth more than it sounds like on the surface. A woman called to say she loved him but was joining someone else’s team instead, because, in her words, he talked too fast. He didn’t slow down. He couldn’t, he says, he’d tried. Instead he leaned into it, because the lesson underneath the joke is one he clearly believes, that “you’re not trying to be somebody to everybody, you’ll get nobody.”

Most new marketers spend their first few months trying to sound like the polished version of somebody else’s blog, somebody else’s video style, somebody else’s pacing. Lopez’s argument is that the list can smell it, and it costs you the people who would have actually connected with the real, unpolished version of you. There are always enough people out there who respond to exactly who you are to build a real business. You don’t need everyone. You need your people, and you only find them by sounding like yourself.

What ties the blog, the video, and the email together?

He credits marketer Frank Kern for a phrase that shapes how he runs the whole operation: the triangle of trust. Three pieces, working together instead of separately, and the second piece is the Empower Network blog itself, the thing he says gives a total newcomer instant credibility the moment it exists in print.

• The email, which exists to get someone to click, not to sell anything itself.
• The blog, where the actual content lives, the thing that makes you look like someone worth listening to instead of one more stranger asking for a sale.
• A quiet call to action sitting underneath that content, not shouting over it.

The fastest path he’s found is putting a real video of yourself on that blog post, teaching something useful, with the next step sitting quietly underneath rather than blocking the door. People follow the ones who give something away first. Everyone in the room already has something worth writing about. The content is the credibility. The list is watching to see if you’re going to keep showing up before it decides whether to trust the ask at the bottom of the page.

Lopez closes with an image he comes back to often: two observers arriving from somewhere else, watching how most people spend a day, and reporting back that there wasn’t much worth writing down, because most people wake up, go to work, come home, and repeat it. The room he’s speaking to, he says, is made up of the ones willing to do something different with the hours nobody’s forcing them to use differently. The timeline conversion, the list that gets treated right, the version of yourself you stop hiding: none of it works on its own. Put together, over the months it actually takes, it’s the whole business.

The full session goes further than what’s above, including the full Frank Kern breakdown of the triangle of trust and the story of how Lopez met his wife Lena. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Give it up for Michelangelo, I say what I want, Lopez! Thanks, buddy. Thanks, man, thank you. Appreciate it, man.

Thank you. Thank you. Rhonda. Damn.

How many of y'all enjoyed his content? How many of y'all enjoyed John's content? Wasn't it good? Yeah.

But he's, man, his handwriting is like one of those doobly cashback videos. You don't know what the fuck you're going to get at the end. No, this is excellent content. But John's a good friend of mine.

Been to my home. So let me start by giving away some money. How many of y'all like to give away some money? All right, so I'm going to go like that.

And then there. And this has a purpose. But what I want to start off, first of all, my name is Michelangelo Lopez. I'm a Bible-thumping, pew-jumping, charismatic preacher's kid.

People used to go to my dad's church to lose weight. So when I see that right here, I'm reminded of a story that just happened about a week ago. You know, my dad's getting older. So he wanted a bird, right?

So we got him a bird. And the damn bird started cursing, right? So my dad said, hey, listen, if you're going to curse again, I'm going to put you in the freezer. So the bird kept cursing.

So my dad said, this is the last chance you have. And the bird kept cursing. So my dad put the bird in the freezer for about two hours, right? Two hours passed.

He pulls the bird out. The bird says, Reverend Lopez, Reverend Lopez, I swear to God, I'm not going to curse no more. But can I ask you a question? My dad said, sure.

He goes, what is it? What does the fucking chicken do? How many of y'all are here for the first time at your first event and you consider yourself a newbie? Right?

It's interesting how the former speakers that are up here are all talking about video because video is king, right? And I'm reminded of a story because, you know, I do videos and I love doing videos and I'm preaching videos, right? And I'll never forget. I said, you got to do videos.

You got to do videos, right? And that's how you engage with people. I'll never forget this guy, Jim. He calls me up.

He goes, Michelangelo, Michelangelo. I did what you said. You know, I did videos. I did videos, you know, but half my list unsubscribed.

I said, Jim, I wasn't talking about you. So what I'm going to go over, I want to give you content. I want to give you content and I want to give you what happens. Because here it is.

A little bit of background about me. I've been online for eight years. You know, I've ran, you know, income disclaimer, results may vary, you know, and so forth. Right.

I've been online for eight years. I made six figures. I'm averaging about $60,000 a month in total income. That's just an empire network, total income, right?

Right. Right. Right. Right.

Right. Right. Right. Right.

Right. Right. I do that implementing one thing. It's called the Groupon business model.

How many of y'all know the Groupon business model? The Groupon. Listen, Groupon is a $1.2 billion a year company. And all they do is collect the emails.

They drive traffic to the ugliest, ugliest puke green website on the line. And they collect the email and they send them stuff to buy. That's all I've been doing for eight years. I collect emails and I send stuff to buy.

Now, prior to, this is a true story right here. Right. Prior to Empower Network, I've earned six figures, but when I joined Empower Network, it took me to above $600,000 a month in total income. And I'm going to share with you why.

Empower Network, a lot of people don't know this. It's more, it can position you to make a lot more than just the commission you make from Empower Network. For one, that blog positions you as someone in authority, right? A lot of people miss this point.

If it's in print, it's believable. If you're on the web, you could be the butt ugliest person in the world, but you're a guru. You understand that? So that Empower Network blog gives you instant credibility.

See, how many of y'all know the only people that know what you don't know is you? No one else knows what you don't know. That's the key. So when I'm going to call, this is called the timeline conversion.

Let me say this real quick. Let me stop real quick. So I always forget, you know, I'm thankful for my beautiful wife, Lena Lopez, right there. And my kids.

And I've never shared this story how we met, right? So I'm a preacher's kid, right? And I come from a charismatic, you know, one of those churches that have altar calls, you know, at the end of the service, you know, after a three-hour service, right? You know, how many of y'all ever been to a church where it says every bed, every head bowed, every eye closed?

How many of y'all been to a church, right? So Michelangelo, every Sunday, I'd be like this. But I'm slick, so I'm looking to see what pretty girl's got her hand raised up. Yeah, man.

Lena's sitting every day. She's raising her hand every week, you know? So I'm like, hello, Lena. No.

But it's called the timeline conversion. Now, listen, this will change everything for you because this will let you know what it takes after you do those videos that John and Justin and Dee and everyone speak about, what it takes for you to start getting conversions. Because a lot of people, listen, this isn't network marketing. We're not on a five-year plan.

I always say, listen, I'm 49 years old. I know I look cute, but I ain't got time for no learning curve. And I ain't got time for five. Five years down the road, I'm trying to make my money now.

How many of y'all know that? How many of y'all know you can't fit a wheelchair in the back of a Lamborghini? I want to look pretty now, right? So you're trying to get the conversions today, not tomorrow, not, you know, five years from now.

Here's how you do it. And using everything that you just learned, right? So this is a graph. This is so important right here.

You'll learn, right? Because whether you do paid advertising, and I have to write these three names here because they're so important. Mars. Y'all know Mars, right?

David Wood. Y'all know David Wood, right? That guy with the funny laugh. Sorry.

And then J-Cron. That guy with the slick hair, right? Because that way it will remind me later on of something. Here it is.

A lot of times the mistake that most newbies make is this. They'll spend money on it. And I'll tell you right now, all I do for traffic. It's paid advertising, okay?

I do solo ads. Everyone knows what a solo ad is, right? If you don't, I'm going to explain it real quick. But that's what I do.

And media buys and that. But that's just me. What's that? Like that?

All right. Is that better? All right. Okay.

So now I've got to tell a joke to get back in the frame. Thanks, buddy. So listen, real quick. No, that's okay.

That's cool. So I'll never forget, you know, my preacher dad was in a sermon, right? And he said, listen, Sister Heck, come up here. Sister Heck, come up here.

You know, it's her 89th birthday, little old lady. You know, and she goes, come up here. You get to pick your three favorite hymns, right? So Sister Heck came up there with a little stroller.

And my dad said, go ahead, pick your three favorite hymns. She turned around. She said, I'll take him, him, and him. So here's what happens right here.

And here's what happens with a lot of newbies, right, is they'll join Empower Network. They'll join any biz op, right? And they'll pay for traffic or they'll do free advertising, right? They'll collect those emails I spoke about.

That John spoke about and Justin. They'll collect the emails, the opt-ins. And then nothing happens. And then they quit, right?

But you've got to understand one thing. When you collect emails, when you're sending out your landing page and you're getting those opt-ins, nothing really is supposed to happen right away with the exception of a couple of one-hit wonders, right? So what I mean by this, and this is going to open your eyes. We'll say this is January.

February, March. Now, the month is not over yet, and I'm about 61,000. Again, results vary, right? Here's what happens.

We'll say that you have 1,000 clicks. You paid for 1,000 clicks. You converted a 40%, so you have 400 subscribers, okay? So you spent money to buy 1,000 clicks.

Somehow. Or free advertising. Maybe you didn't spend money, but somehow you got 400 subscribers. I hear this all the time.

Some of you leaders are going to agree with me. You know, all of a sudden, you don't get no Empire Network sign-ups, right? You're like, this shit doesn't work. But here's what you have to understand is this money, these 400 subscribers that came into your list in January, I'm letting you know they're not right.

They won't be ready. They won't be ready to really take a look and make that decision until about March. Everyone understand me? If you're sending those videos we're talking about, and you're getting them engaged, and make no mistake about it, video is king.

And I'm talking video of you, not those, you know, so much those PowerPoint or those little programs you buy. See, you're not trying to be somebody to everybody, you'll get nobody. You're just trying to be you. The minute you become comfortable at being you.

You make all the money in the world. Listen, I don't have no secrets, right? I'm not like drag queen, you know, but I'll dress like Wonder Woman to make money, right? Everyone knows that.

Here's a true story. So I, so listen, so, so I don't know, that happened about a week ago and I put it, you know, because Rhonda and her little Wonder Woman thing, right? So I went to Party City. I mean, it's like, damn, I've always wanted you to do that.

Now, now we're talking. No, but, but I bought. This little, uh, Wonder Woman outfit. Cause Rhonda posted a picture of, you know, throwback Thursday and she had a Wonder Woman outfit, something like that, you know, on the staircase.

So I did that right to this day. That's got the most engagement I've ever had on Facebook. Yeah, yeah, it is. Listen, so my cross recruiting Facebook engagement product will be out soon.

No, my cross dressing, not recruiting cause stress. No, but, but I do things because here it is. Listen, so I do anyone get that? Who got that?

What I just do out, raise your hand, stand up, stand up. Who got it? Stand up. How much was in there?

How much was in there? $50, right? The other person, $50. Listen to me, the equivalent of the speakers here, you subscribe to our list by listening to us, right?

There are better speakers that'll. Yeah. That came. Before me.

There are better speakers that come after me, but the equivalent of me sending out that wow factor. I can promise you the next time I throw that out, how many y'all are going to open my email? You understand? That's the key.

That's what conversions is all about. So between here and here, cause you have to understand that these 400 people have subscribed to everyone. Not just you, not just me. Yeah.

So you have to do whatever it takes. I'm not sitting, sent out 50 bucks. You'll go broke every time, but you have to do whatever it takes to stand out. Are y'all with me?

Everyone understand that? That's the key. So when I did that, I know the next time I get to speak on stage and I throw that out, there's going to be a fight breaking out. How many of y'all know that?

That's what you want to do. The person who gets their list to look forward to their emails. Wins every time. And here's how you do this.

And I see it all the time. And John made a great point is this. So in February you do another, you get another 400 subscribers. This, these 400 subscribers will be ready in April that, and then in March, another 400 subscribers will be ready in March.

That's the pipeline. Does everyone understand that? The problem is that so many newbies quit. Because they spend their last.

Money here, or they do their last free advertising here and everything. They don't get no conversions and they quit. Does that make sense? You want to understand, you want to look at it in the long run to keep going, keep building your pipeline.

And a lot of leaders know this. I'll have people will call me and they'll say, Hey, Michelangelo, Michelangelo, I'm ready to join your team or I joined your team. You know, I've been following you for a year and a half. I'm like, damn, what took you so long?

It's only $25 if I can join, you know, Jesus, so take you five years to get all in. You know, but, but that's because some, you know, the truth is they're on other lists. You know, they're maybe in there, another biz, I've learned something else. They weren't ready.

That's the key. So a lot of newbies, they quit just before when they're getting their list built and they're getting them, they're getting their list engaged and right. That's the key, not just collecting emails, but in through video, engaging your list. So here's a big, um, tip you have to work from them.

Um, frame of mind, this is important right here that these 1200 subscribers are either in a biz upper MLM or been beat up by a biz upper MLM or their sponsor went into the witness protection program. You understand that when you work from this mind frame, you're not sending them joining power network emails every damn day. Y'all with me here? Cause they're in, they're in something.

So here's. Here's who wins. Here's the difference. Here's what I do.

The person that sends out an email that says, Hey, I can help you no matter what you're in wins every single time. Y'all with me here? While half the other people are sending, Hey, join me. Join doobly.

Hey, earn 3 cents with doobly, you know, Pfizer with this, whatever. Listen, while everyone's, I was going to do a, I'm not in a, I'm not in a rush to do a joke like that. Not just again. Well, listen, while everyone's sending out those, join me videos and join me links, I'm saying, Hey, I can help you no matter what.

Guess what? Remember when I talked about these three guys and it's more and more now today. So I have a mentor who's been online for nine since 94. All right.

And he calls me up because for the past 12 weeks, eight weeks, I've been busy with, you know, some other things and membership site and everything. So I really haven't hammered empowered. Network like a half. I'm going to share with you the power of that.

Not the power of not promoting it, but the power of when you get your list engaged. So last week I said, Lena, we got the event coming. Yeah. Shoot.

So I'm number two on the all time leaderboard signups. Right. But I haven't been on in the last 30 days in the last seven days. I said, yeah, when is it?

She said, it's, uh, you know, Friday I said, okay. I sent out three emails and today I'm number three in the last seven days. for sign-up at number 10 in the last 30 days. Why?

Because I just sent an email. Well, I sent about 15 emails to my list. So, you know, either buy, die, or unsubscribe. Are y'all with me?

And I'm number, see, this is a science. Once you know this, you're not guessing. Once you mature your list, man, if you treat your list right, your list will treat you right. Damn, that was good.

Write that down, Rhonda. I know you will. She'll be putting it on Facebook. If you treat this list right, your list will treat you right.

No, but that's the key. So it's not a science. It's not like I got lucky. I just said, okay, you know, the event's coming.

Let me get back into the, you know, let them know, you know, that I'm in control, you know. I told someone on Facebook, I'm like the wind. I come and go as I fucking please. I'm the leaderboard.

But that's the key, when you treat your list right, when you treat your list right. Now, the reason I mention these three names is this, and this is powerful. All you have to do is get your list, collect these emails into the Empower Network funnel. And I swear to you, these guys go to work.

They do. Dave Wu, I think they're doing like two or three webinars a week. You know, Mars came up with the Y funnel, which I think we'll learn more about. How many of y'all saw that video?

Good, right? And that's what my mentor, Bill Foley, said, hey, man, first of all, this guy, he hates Empower Network for whatever reason, you know. There's some people that like it, some people don't. It's not for everybody, right?

But he called me up. He said, hey, guess what? You're about to hit the jackpot because he said, I saw that. And as a marketer, as my mentor, he said, that is a powerful funnel.

It is. There's a lot of psychology behind that, you know. So all you have to do, so I'm like, damn, I told you so. When are you signing up?

Click dial tone. Damn. Why? Why?

No. But all you have to do is get them in the funnel. I'm serious. You get them in the funnel, these guys are going to go to work.

There is no, and I'm going to say this. I'm not scoring brownie points. I'm not trying to get brownie points. I'm going to say this.

Because if you find me on Facebook, I say what I say, you know. And three minutes later, Dave Wood's like, hey, can I talk to you? I'm like, damn. Post comes down.

Hey, he doesn't even have to say, can I talk to you? He's like, boom, Dave Wood, shit, I'm coming down. It's going down. He doesn't even say, can I talk to you?

It's just, boom, Dave Wood, shit. I did it already. But no. So, you know, I say what I'm going to say.

But listen, I'm going to say this. And I look back, I'm like, damn, why did he put up with the headache? Because, you know, he's made his money. He's been around for a long time, right?

And he'll tell you the story that he still gets money from other ventures that he was in before Empire Network, right? So I'm like, you know, that means a lot to me that, and out of his own money, put it into bringing Mars and J-Con and everything. So, you know, Empire Network, the whole, you know, I've been in Empire Network 28 months. And by the way, so how many of y'all want to know how many people I recruited in Empire Network?

I recruited 2,100 people right there in 28 months. I'm like, yeah, a little bit more. Yeah, just like around there. And I'm telling you that now I'm going to start hammering, you know, the Empire Network again, because you'd be dumb to.

The only people that don't make money, I got to share this story real quick. All right, so this is a true story. So, you know, I'm a preacher's kid, right? And my dad said, hey, listen, we're going to have a Bible selling contest.

We're doing a fundraiser, right? So he said, whoever sells the most, you know, Bibles gets like a trip to, I don't know where. I was going to say Vegas, but no, not here. It wasn't.

So I'll never forget. So the next Sunday. This guy, Joe, sold 982 Bibles in six days. And my dad said, Joe, Joe, come up here.

You know, tell us, tell the congregation, how did you sell so many Bibles? Joe turned around to the congregation. He goes, well, well, well, well, knock, knock, knock on the door. And I said, do you want to buy it or do you want me to reread it to you?

So that's the persistence. Hey, so I might try that with a blog. Do you want to buy it or do you want me to try to read this misspelled word in Spanish? But listen.

So I'm in closing. I got a little bit of time real quick. But this isn't rocket science. I'm telling you.

There are people that succeed that, you know, don't have no education. There are people that have from corporate America like the Swans. There are people that, you know, they've tried a million different MLMs in network marketing and finally find their home. I think the biggest breakthrough you can have is finding you.

Your voice. Once you're comfortable with who you are, you know, you'll come out, do your videos. And listen, like I said, you don't, you're not trying to be somebody to everybody. You'll get nobody.

Not everyone can do crazy videos like me, right? Not any, everyone can look pretty in a Wonder Woman outfit, right? But so I'm not saying you have to do crazy videos or anything like that. I'm going to share a quick story.

This is true. God honest truth happened a week ago. I don't know if she's here, Nicole, but a lady called me, said, hey, Michelangelo, I just want you to know that I'm joining Nicole. Cooper, right?

She says, nothing against you. I know you'll find out nothing against you. I love you to death. Anything, but you talk too fast, right?

I'm like, damn, you want me to wear high heels? I wear high heels, you know, you know, but, but so I'm not, you know, not, you, you can't be somebody to everybody. You'll get nobody, right? I'm not going to slow my style down.

Slow my, you know, I've tried to slow down. I can't, right? It's okay. You're just trying to get the me's of this world.

Can I get an amen? You understand? And there's enough. Me.

Me's in this world to make you rich. The only people who don't make money and empower network are the people that treat it like some hobby or treat it like some lottery ticket. How many of y'all have people in your downline that think it's a lottery ticket, right? You know, they join like, what do you mean?

I haven't made no money. First of all, you're not even all in, you know, I have this form that you fill out right after you join me. And it tells you, you know, how much money do you expect to make in six months or you want to make in six months? Right.

And one lady put 50. $1,000, right? Yeah. And she's only at the $25 level.

I said, man, you need to go to crack MLM or something. Cause this ain't, you know, but so, but those are the kind of people you'll get and you just sort through them. You want the people that treat this like the real business it is. I said, someone that, you know, are, and I'm going to be honest with you, this is the truth.

90% of people that'll opt into your list. See, here it is. Here's what I didn't tell you. Right.

Remember those 400 people that we opted in in January, right? Half of them throw away half of them were drunk when they opted in at two o'clock in the morning. Right. That's why I don't send emails after one in the morning because half of them are drunk.

Right. So I sent about nine o'clock in the morning. So I know, but half of them, you know, are no good. So you throw that out.

The other half are probably in something, not really ready. So out of those opt-ins, you have a small percentage. That are ready to listen. If you're engaged with them, that's the key.

Now you don't throw this away, you know, either one of these goes, you know, the drunks will sober up. It might see the message and that, and so forth. Right. And you just keep sending emails, but that's the key.

You have to understand most people are not disciplined to work from home. You know, I can't stand those videos where people say, oh, I made $50,000 in my pajamas, man. That's just not the right mindset. I'm dressed every day.

As if I have the world's worst boss. Looking over me. Well, maybe I do, but no. Have you seen any?

And I'm just joking, but that's it. You treat, I treat it like a business, you know, I love what I do, man. I love what I do. You know, I, it's not work, you know, the only time I, I like we travel and that is at the events because I just love being in front of my computer, creating videos, creating stuff, you know, fighting with Rhonda Swan and everyone else and that, you know, and that stuff.

But fun fighting. We're friends. Some of y'all know we're friends, right? Yeah, so we're friends, you know, even though that Hulk would have beat the heck out of her.

But that's, you know, I was thinking about this. I said, you know what? Events are so important because it re-energizes you. You network with and you connect with the people you want to connect because out there is a bunch of Jerry Springer folks.

How many of y'all know that? There was a guy that I spoke to in passing real quick and it's his first event. He's a young kid. And he didn't have the money, but he got here.

Man, that's powerful because I'm telling you, if you're, you have to be willing to do what the masses don't do. You know, I always, I'm going to close with this, this real quick story real quick. And it's about this. And I always say this.

If we had two aliens, right? Little green Martians and they come here from, from Mars, you know, and they come here to Earth and they're here for observatory reasons. And they write things down. They head back to Mars and their superior says, well, what have we learned?

Most. Of these two Mars, they won't have much to say because most people are existing. They really are. They get up, they go to work, they come home, they eat, they watch TV, they go to sleep.

How many of y'all know that? It's the people like us in this room that we step out of our comfort zone. We do whatever it takes to make the money because listen, collecting emails may be an easy way. It's a lot easier way of making money than a lot of other things.

There is last year, a great income disclaimer, you know, results may vary. I made like $980,000 in total income. You know, man, listen, I don't know if y'all know, some of y'all don't know, but English is not even my first language. I'm Cuban, right?

So that's pretty damn good right here. $980,000 in total. And I did it all from collecting emails. You know, I'm not even a good.

Listen, I'm gonna be honest with you. The reason I haven't pronounced the new blog. Because I can't fucking pronounce it. So I said that K blog.

Right? I tried. I practiced. I tried and practiced.

You know, Kulak, Kulakto, Kuludu. No, seriously, but guess what? You don't have to know how to pronounce it to make crazy money online. That's the key.

You don't have to be a good speller. A lot of y'all think, you know, if, and I do, and by the way, by the way, for those of you that think I don't blog, I do blog. I do have a couple posts on my blog, you know. You know, because I use it to what?

To position myself as someone as authority. John touched about this in closing. I'm gonna say this. It's called the Triangle of Trust.

And for those of you that follow Frank Kern, who I bought every of one of his products. He's awesome. He calls it the Triangle of Trust. And this is so important.

And this is where the blog comes in, right? In an email, right? You got video, right? You got a blog here.

Where your content is. And on that blog, you have your call to action, the sales page, and everything. I'm telling you, the fastest way to get results, the fastest way to get results, is put this video on your blog for content with a subtle link to your call to action. You know, that's the key, because you want them to follow you.

Now, everyone here has something to write about, or everyone here can purchase. You know, something that's been written about, because there's content all over the place. Just get them here. Get them here to your blog.

Provide the content. Remember, they're already in something or been beat up by something. You understand that? They're already in something or been beat up by something.

So the person that's willing to help them, no matter what they're in, wins every single time. Let me close with this story real quick. It's a true story. So, one of the blessings that I've been privileged to have, because of Empower Network and everything else, you know, an online marketer, is sending my kids to a private school, right?

One of the best private schools, right? So we're at a PTA meeting in the cafeteria, and the principal introduces the… By the way, it's $21,000 a year for each student, right? So I have two of them.

And there's not even a fucking cafeteria. Neither, by the way. So after the principal goes over everything, you know, she introduces the fundraiser lady, right? And she talks about fundraising.

So when she's done, I went up to her and said, Hey, hey, Ms. Smith, I just want to introduce myself. My name is Michelangelo Lopez, and it was a privilege to pay $40,000, you know, donate $40,000 to your fundraiser. She said, When did you do that?

When I paid the tuition, bitch. Hey, thank you. Y'all have a good day.