The Secrets to Building And Cultivating A Fanatical Multi-Million Dollar Team

And I think it serves as, you know, this young lady must be doing something and it's definitely a conversation piece. So I am loving it. I'm telling you, it's supposed to rain today. We had to pull it in the garage. I don't even want it to get wet.

Hey, I'm going to turn the screen over to you. Are you ready? Cool. Yeah. Okay.

Hold on a second. Let me figure out. Let's see. Oh, you know what? I may have already started that process.

Hold on a sec. Oh, yeah. I think you did. Show my screen. Waiting to view Tracy Walker's screen.

Yeah. There we go. All right. Can you see it? Yeah, yeah, yeah.

You're up and running right now. So it's funny that a lot of people in this business, especially, and a lot of the people that we're surrounded with, you know, they're always looking for the secret traffic source and they're always looking for the way to, you know, go and, you know, find the, you know, the magic slot machine, you know, secret that the guru's got. The truth of the matter is, is this stuff right here is the stuff that especially if you've got a little bit of momentum or if you're even somebody who's just getting started, let alone if you've got a big team, but if you're somebody who's just getting started, I mean, what's the difference? Like just for example, in our business between, again, the dynamics of building a team and really, you know, maximizing customer value and getting people to buy into your vision, the difference between somebody getting somebody who's just kind of dipping their toe and getting somebody to really commit and to create that conviction in them by bringing them into the team and making them feel a part of, the difference there is not just hundreds and it's not just thousands. It can oftentimes be tens of thousands of dollars depending on how your pay plan is.

So, I mean, I... I just wanted to kind of pre-frame this training here a little bit and now I'm going to turn it over to you, Tracy. And I mean, guys, if you think about this, you think about the difference in getting somebody committed. And again, this is just, I'm speaking from my experience because that's all I can speak from in my business. The difference in getting somebody to commit is the difference between $25 and over $5,000 in commissions.

Okay. So, if I can put that in perspective for you. But I mean, I'm thinking getting five people in, the difference there is $125 in over $25,000. Okay. That's the difference in customer value if you can understand this, these skill sets here.

So, I really want to put an importance on it. We've got a packed out webinar. I really want to put the importance on that and obviously, you guys understand that if you're, on here or you're, you know, you're watching this training, the power of team building, guys, the power of this is probably something that I couldn't put enough emphasis on. And I think that most people overlook. So, with that being said, I'm pumped up about this session.

I'm going to turn it over to you, Tracey. All right. Well, Dave, I, first off, just let me thank you and Dave Wood so much for even inviting me out to share this information because it is something that literally has a lot of value. Thank you. Thank you.

It's one of those underlying things that has helped my business grow leaps and bounds. And without me having to know all of the superhero guru stuff that's out there, I literally watched the trainings in this 15K program as if I am brand new to marketing. And I learn things every single module and I'm finding ways to apply that to my business. But lo and behold, there's still a skill set that I have that I do my very best to hone in on and focus on and not get sidetracked. I'm a big proponent of figuring out what your strengths are and working within your strengths.

Now, of course, we have weaknesses, and the beautiful thing about a team is that you actually have the ability to locate and bring into the fold other people who know more than you in areas where you're not the most skillful person in that arena. And that's something that Dave, you and Dave have done in reference to the leadership, from a leadership perspective. I really honestly believe as I look over the group. I'm kind of scanning in my mind. We all bring so many different things to the table.

We have a lot of similar skills in some areas, but we have a lot of different skills, which makes us all that much more valuable to one another. And so it's my pleasure to kind of share this. I don't really see too many people talking about building a team, not just in our community, but period, on the Internet. I never bought a course on how to build a team. I bought tons of courses on how to drive traffic, on how to get leads, on how to blog.

Never have I purchased a course on how to build a team. I've read books about leadership, and I've heard audios about leadership, but I've never read a book personally about how to build a dynasty, how to build a congruent group of people that are all moving in one direction towards a very strong and powerful vision. And so it's my pleasure to share with you guys this evening how to build a dynasty. Thank you. Thank you.

And David Sharp put it today in the swipe copy, it's not just a team. And I thought that was brilliant because we always talk about a team, a team, a team, but this is not just a team. It is literally a dynasty. And so I kind of want to get started this evening with just sharing a little bit of information about who I am and how did I get here. Maybe you are newer to our community.

Maybe this is your first time ever hearing my voice or seeing my picture. Or hearing my name. And I welcome you to that. And for those of you that have been around for a little bit, whether it's in this community or we've worked together in other areas of the internet, it's more of a pleasure to have you as well. And I would love to be able to add some values to some things that you're doing in your business, maybe from a different perspective.

So who am I? Well, I'm going to kind of run through this a little bit because I want everybody to understand that I was not born on the internet. All right? Just usually women don't tell their age, but, you know, I've seen Madonna and I've seen Oprah talk so much. And they're never really afraid to tell their age.

And that's mainly because they don't really seem to believe that the physical age determines anything. It's really the age of your body and the age of your mind that determines everything. And so for me to sit here, you know, sharing some information with you guys today, you know, I'm 36 years old. And I am. I had nothing to do with the internet when I first got started.

Again, my name is Tracy Walker. I went to college. I was very fortunate to do that. I went to Florida A&M University and I graduated with a Master's of Business Administration. And I have a concentration in marketing.

So if there were one thing where you were going to pick out and say, aha, I knew she had something, I guess that would be it. In high school, I knew that I wanted to do something in business and marketing. It was definitely my dream. I knew it wasn't going to be in the marketing arena, I knew it wasn't going to be accounting, I knew it wasn't going to be finance, I knew it wasn't going to be any of those numbers and science and all that crap. It's just not my deal, okay?

I love to be on the more creative side and I'm a people-oriented person, so marketing fit for me. After graduating with my Master's in 1999, I transitioned into corporate America and I was doing corporate marketing and I was doing energy trading. Energy trading is something like, for example, my company, I handle the power, right? So if you live in the New England area of the United States, my company and my particular position, we control the power that went to and from the states in the New England area. And if there was an outage, it would be my job to then find a provider of energy and to negotiate a price of that power, I should say, a price of that power.

And then I would literally market that power. I would find a place to sell it to the New England and sell it for a higher price. A worse price than what I just bought it for. And then allow the transaction to take place, hit the switch and allow power to flow between where I bought it from and where I'm sending it to.

And our company would make money based on the kilowatts, based, you know, in terms of that power. So buying low and selling high is just kind of everywhere. It's in energy, it's in electricity. You know, I learned some stuff about electricity. It's unbelievable.

But I started doing that. And after September the 11th, I was laid off. A lot of my counterparts, when I would go to work at 7 in the morning, we would literally get on the phones with one another, and I worked with a lot of people in the World Trade Center. We would trade and things of that sort. And that fateful morning, we knew something was wrong.

And so as a result of those events, the energy sector in the marketplace took a big hit. Our company's corporate rating dropped down, and therefore a massive amount of layoffs took place. Now, here's the funny thing about that. The shenanigan wasn't for me anyway. I hated being in that place.

I hated working 7 a.m. to 7 p.m., which was 12-hour shifts. I worked four days a week. I worked four days on. Then I had four days off.

And then when I would go back for my next segment of four days on, my hours flipped. So then I was working 7 p.m. to 7 a.m. So sometimes I worked overnight. Sometimes I worked, you know, in the middle of the day.

My eating pattern was off. Mentally, I was off. I was aggravated. I was irritated. I couldn't stand half the people that I worked with.

I didn't like the bureaucracy in corporate America. I hated the fact that I had an MBA and a kid who barely was out of high school, was making the same amount of money that I was making. It was ridiculous.

And instead of me worrying about trying to change the whole platform of corporate America and trying to fuss and fight with all these people, I just knew that wasn't the place that I was going to thrive. So as I was laid off, I think it was the second or third round of layoffs, I was so thrilled. I had all my crap packed at my desk, and people were looking at me like, do you really want to get that call from HR? And I was like, hell yeah, I do, because I'm ready to go. What I did was I took my severance pay, and I took my unemployment.

I was living in Georgia at that time, and I started my real estate investment company. Also at that time, I bought a brand new Lexus. Now, the irony is that Dave and I were just talking about the Maserati that I bought. And there's always been something with me in reference to having something to push me to the next level.

You see, when I was laid off and I literally had no income coming in, all I had was a lump sum of severance and a few hundred dollars for unemployment, I knew that it's very easy to get complacent in that place. It's very easy to try to find another job. It's very easy to just kind of sit around and feel sorry for yourself. And that wasn't my cup of tea. And I decided I was going to go out, and I was going to buy a brand new car.

My friends thought I was crazy. It was then that I bought my Lexus. I had a $525 car note, and I had no job. They thought I was nuts.

But for me, it was the push that was going to allow me to focus forward on making this real estate business work. If I had some type of goal that I was striving to reach, which for me at that time was paying my car note, and my brand new car that I loved. I was going to build my vision board, the same colors I wanted, the same way the Maserati came into existence. I wanted a silver Lexus with black leather. And that's exactly what I got.

I knew that would be a catalyst for helping me to persevere. So I did. That was a stepping stone for me. So I began my short sale business in October of 2002, full time. And during that period of time, from a personal perspective, my mother passed away from cancer.

I had to move back to Chicago and all these different things happened. And we were closing three to four deals per month. We were negotiating debt with the banks, okay? And we were able to bring home the differences in what we negotiated.

And as people were facing foreclosure and losing homes, and homes being uprooted, and homes being upside down and over leveraged, there was a great need for the banks, apparently, to take a discount as opposed to having to foreclose. And so we capitalized on what was going on in the marketplace at that time. I got married. I built a home in the southern suburbs of Chicago. We had up to six employees.

We had an office in downtown Chicago. We bought more cars. I had a Mercedes Benz. I had a Hummer H2. We traveled.

We vacationed, bought jewelry, did all of that wonderful stuff. However, as my dad would say, "house and error," the market started a downward spiral. Likewise, we lost control of our finances. I went into a state of panic, depression, and uncertainty. And I know there may be several of you listening to the sound of my voice right now where you may be in that place right now.

And I want you to understand that, again, I wasn't born into this. I didn't know anything about what I'm going to share with you right now. Back then, I had no idea. I hadn't even been catapulted into this arena yet.

So I know what it feels like when your house is in foreclosure. I know what it feels like when your marriage is on the rocks and on the brink of divorce. I know what it's like when you're feeling sick. And I would have pains in my side, and I literally would have headaches every single night. I was taking high blood pressure medicine because my head would just bang and bang and bang every single night.

I would cry. And it was ridiculous. It was a very low point in my life that I'm so grateful for because as you can see, wherever there is a valley, there's also a peak. There's a cyclical thing in this world where you're down right now, but you have the opportunity to come up.

So we went from closing three to four deals a month to closing three deals for the whole year of 2006. And we closed about three deals in 2007. It's a big, huge drop in emotion, in income, in self-esteem, in everything. We were facing foreclosure. My electricity was rigged.

My gas was rigged. And even my cable was rigged. Fortunately, I had a good friend that I went to college with. He was a mortgage broker at this time. And he introduced me to network marketing. That was January of 2007, as a way to supplement my income.

So I started this traditional MLM. I was doing it offline. And I was one of the main presenters for our team. Now, let me bring back to you what I said in the beginning, is that I believe that you should work within your strengths. Being a presenter for me in network marketing was joyful.

It was joyful. Why? Because I was already in marketing. I had worked at HBO. I had worked at Mead Paper Corporation.

I had worked in Maine, in Atlanta. I worked in Mexico City. I lived in Ohio. I lived in so many different places presenting throughout those earlier years of my career. And I was able to do that.

And so I was able to do all the marketing, and from the time when I was in the late 20s to the early 30s, I was able to go in and just go do it. I stepped back. I went down the middle, and I was able to do the marketing.

Because of the strength of the team, I was able to do everything. But I had to do it all at once. And the strength of the team was physical strength. I noticed a few things.

I noticed that people were falling off of their auto ships. I noticed that people weren't making money, and there was no real clear training program. So during that time, I even put together a little booklet. In fact, I just found it because I moved, and I found the booklet, and those of you that were with me in Chicago who were in that company, you know what I'm talking about. I put together a new member training booklet where I took all the things that we were doing, organized it into a spiral-bound notebook, and each time someone joined my team, I didn't know any better at that time, but I actually went to Kinko's.

I had this stuff reproduced, and I would give it out. I didn't even charge people for it. Who knew about monetizing anything at that time? Not me. So I just wanted to help the team.

I would pay for this booklet and give it to my new team members in hopes of them knowing the protocol to follow so it would just be easy for them to do. However, it really wasn't. The more I gave people, the less they did. I ended up doing all the presentations.

I can't say all. That's not really fair. The majority of the presentations were done by me, not the people on my team, and to be 100% honest and frank with you, my money depended on it. Right? If you're in traditional MLM, you know good and well that the presenter is the person standing in front of the room.

That's the one who can make the money, and make the money for the team. I knew that it was the presenter. If the people in the audience could resonate with the speaker, if they liked the way that I spoke, if they liked my charisma, if they enjoyed and were feeling what I had on, my attire, and I could be real and I could connect with them, then the likelihood of them signing up was greater than if I stuck my new team member out there who had no idea how to present the pay plan and hoping that I would be able to do it. So I did the presentations. Little did I know, I was building a very, very deep hole for myself because I didn't understand that I was being a crutch.

I didn't understand it. So burnout and exhaustion set in. And the money, you know, it just wasn't enough. At that time, we had to enroll six people to get a $1,300 bonus.

So all I focused on doing was recruiting six people. Every six people, $1,300. And if I could bonus two or three times a week, that would be great. But it wasn't always that way. So the burnout and the exhaustion was just way too much.

I'm living in Chicago. The weather is horrendous. It's snowing outside. It's hail. It's sleet.

It's ice. And I would drive all the way across town for one person to sit in a room with their arms crossed, pissed off that they were even there. And I had to stand up there and present this information knowing they weren't going to sign up because that's not how the numbers work. If that one person signed up, that meant it would be a 100% sign-up rate. And who has a 100% sign-up rate really in traditional MLM?

Well, I wasn't the person to get it, and I knew something else had to happen. So I turned to the Internet in March of 2008, and I began to seek ways to do that myself. That's where I'm going to look probably a little bit different than some people. Some people now come to the internet looking for a way to get leads or looking for a way to sign up more people. I came to the internet to find a way to duplicate myself. How could I do a presentation and then somehow put it up here on this internet, and then when somebody needed the presentation I could actually just send it to them, as opposed to me having to drive across Chicago to do it. Without having to leave my house, I was sick of it. I was sick of claiming I was in a home-based business and nothing I did was in the home. Hated it. And I knew that the internet could house some of the answers for me.

So I found a guy named Dagan Smith, a little guy, you know, you may have heard of him, not sure, no, he's not that well-known I don't think, but I found Dagan and he told me I need three things — and ironically the same things that we're saying you need right now in your life anyway — for the most part you need a blog. He told me you need a lead capture page and you need an autoresponder. That's what I learned in March 2008, and that's all I knew. All I knew was blog, lead capture page, and autoresponder, and I knew that he told me that I needed to write an article every single day. He told me that content marketing was going to have a lot more longevity than any of the paid advertising that I could do — not that paid advertising was wrong, clearly he is a master at generating traffic using paid strategies. What he shared with me though was that the longevity of having content displaced all across the internet could turn out to be a greater benefit than spending all of my money that I didn't even have on paid strategies, in a testing and tweaking and learning part of my life in my newfound career. So I focused on writing an article every day and I posted it on my blog and it became a huge check point, and I'm still doing it. I've got a lot more content though, but I'm still doing it every day. When I got tired of writing, I figured out that I could actually just take my blog post and say it, and I could record it in a video. And then I would post a video on days where I did not feel like writing.

But listen, the bottom line is that something was posted to my blog every single day. So as time went on, I would sign up people. And I was in the business, and I guess it's okay to say it because this company is, you know, it's been sold. It's part of another company now, but it was Success University, and it was a personal development company. And I will tell you, I would hold webinars with my team on Saturdays trying to teach people HTML and build lead capture pages.

Nicole Cooper knows what I'm talking about because she was there. Lisa Torin, I think she's a part of our community now too. She's not a part of my team here, but we're still friends. She was there.

And these are people that can vouch for what I'm saying. We would have these webinars and these trainings, and I'm trying to teach people how to do the HTML, how to get the photo over here, how to do this, how to do that. I would do webinars two or three times out of the week. I was spending four to five hours doing this every single day that I could, outside of the time I was spending learning and honing my skills.

All the while, I'm still facing foreclosure. All the while, I'm still, you know, hoping the electricity man didn't come out and realize that, you know, we've got it rigged up outside on the meter. Still all the while, hoping and praying that the cable didn't get cut off because my internet was connected to the whole situation. All of that was going on. Trainings, conference calls, all in an effort to make sure my team knew what I knew.

Well, I created a Ning site to house our trainings, to house our recorded calls, and any and everything that we did so that as new people joined, we could just point them to the information we had previously trained on and recorded. That made complete sense to me. If I knew that we were going to be enrolling new people next week, and we did a webinar this week, how on God's earth could I help the people who join next week know what I just taught this week?

If they weren't in this week, if I didn't record it and find a way to give it to them seamlessly, they don't have to keep emailing me every day about, you know, needing something. So that's what we did. And this Ning site became, you know, my little site. And this formula that I used to do that back in 2008 has grown into now what I like to call the ultimate team building formula. That's just what it is.

I mean, I've broken it down. I've reassessed what we did. And when I look back on it, I've done the same thing over and over and over and over. I believe on a live stream that I was on with Dave and Dave and Lawrence Tam and Tony Rush and Chris Record not too long ago. I think it was last week.

David Wood asked me, he asked what were the two things, the core principles that I live and die by. And I said then, as I'm saying now, focus and consistency. It sounds great, but I'm not just saying it for my health. I'm saying it because I'm living proof that if you just remain focused and not be distracted by any and every yelp that takes place out in the marketplace, and then you remain consistent with the activities, the income producing activities that we're teaching, then there's absolutely no reason why you can't do anything that you want to do in terms of your business.

So the ultimate team building formula. So why did Dave and Dave ask me to share this with you? Well, I've used this formula inside of Empower Network, and it can be used for any business. So this isn't about Empower Network. I started this formula way before Empower Network.

I mean, we weren't even a company until 2011. And clearly, I was online in 2008 in a business building a team. So the formula can be used for any business so long as certain principles are in place. And you can build a dynasty, and this dynasty will help you to produce a loyal band of producers, leaders and partners who will stick with you and fight to the death, so long as you remain focused.

So long as you remain focused. See, so many times I see leaders of teams all over the place and then their teams are all over the place. And then once the leader decides they're going to come back and be focused this time, well, now it's hard to gather the troops that you've lost out there as casualties of war by you being the leader, by you not keeping your eye on the prize. So you've got to remain focused. That's one of the principles that have to be in place.

And you have to know where your flag is planted. That's another one of the principles that have to be in place. You are the head of this entire thing. And if you want to disseminate this energy throughout any organization, you have got to stick to what you're saying. Clearly, Dave and Dave have done a phenomenal job with that.

We speak one core message. It is consistent. It is built throughout the ranks of this army that we have. And that is why it is working. So you have to remain focused.

So tonight, I'll be sharing this formula with you. Right now, tonight, it has helped me to recruit over 620 people into this business, this particular business. I had over 225 team members attend the last two events, collectively, okay? And some have doubled up, you know, been at both events. We had new people at the second event, all the time.

But, you know, I've never had over 15 people at an event in any of my previous ventures, never. 15 people. And if you could get 15 people to an event out of town in a regular network marketing company from your team directly, you are literally a god. 15 people. 20. I had a mentor.

And Erin Birdsong knows who I'm talking about. She would tell me, the day that you can start getting 100 people to events, your life will change. And she said that to me back in 2010. And I believed her. It just seemed so impossible with the platforms that I had been in before.

But I knew that she knew what she was talking about because this woman had been making a million dollars, over a million dollars, a hundred thousand dollars, a month for like 20 years. So I know that what she was saying was real. So, over 220 to 225 team members collectively at the last two events, and they were excited to be there. Like Dave Sharp just shared with you, we had shirts and chants and everything. I mean, they stick together, we sit together.

It is an energy that cannot be broken. It doesn't matter whether they're making a lot of money, it doesn't matter whether they're making no money. The point is that we treat all of our team members just the same, and as a result of doing that, my income doubled between each event, and I do not call leads. I do not babysit new members. My team can attest to that. And I'm not glued to my phone or my computer at any point throughout the day unless I choose to.

You know, I went to dinner with my dad and Adrian the other day, the day that I got my Maserati, and we went to have Chinese, and my dad was reminding me — I completely forgot about it — he reminded me that there was a time prior to this business that we're in now, prior to Empower, that he and my stepmom would call and want to, you know, go to the movies, or come over for dinner, or just go do something as a family, and I literally would have to try to schedule my family time around my business. I had a webinar on Monday night. I had a training call on Tuesday night. I had to call my leads on Wednesday night. I could support somebody else's webinar on Thursday night, and Friday night was the only night, but then if something else popped up Friday night I couldn't do it, I had to call and say can we reschedule. I never thought about that, but my dad brought that up last week, and it just had me realize that you just never know how what you're doing is affecting your family. I thought I was doing what I was supposed to be doing, and maybe I was. I'm not saying he was mad about that, I'm just saying he brought to my attention that he had to schedule time with his daughter because my business required so much of my time. That is absolutely asinine, and I did not want to do that anymore.

So this formula is proven, as people inside my team are duplicated. People like Shalonda Gordon and Ashley Card — she does all of this, so you have to get the audit taken care of. People like Julie Jordan — you guys have heard her story, she's never made enough money inside her online business to pay her mortgage until our company and our team. People like Apple Daniels — she upgraded her vehicle, I think she had a mix-up before, correct me if I'm wrong, but all I know is she has an Infiniti truck now. Sent me the video, and she's got her three kids spaced out and safe in this Infiniti truck, whereas before they were in this little tiny car with her three kids in the backseat barely fitting.

She was scared to death that she's driving down the road, her kids would fall out of the car. It was because of Empower commissions that she was able to do it, and the team and the leverage she's been able to utilize. People like Adrienne Hines and Evan Anderson — they've both been able to quit one or more jobs since getting started because it's a point and go system.

Empower brought the heat, but this team formula puts the icing on the cake. People like Roger Silvera, who went to San Diego, he wasn't generating any leads. So now he has over 1,500 leads since San Diego. Why? Because we don't allow him to quit.

Even if he wants to, we're so supportive that we know that he can do it, and he believed it to the point that he did. People like Brian Cain, who's 21 years old and had his first $3,000 day, and he probably had more or will have more, but he dropped out of college twice, and he no longer has to worry about his job. He doesn't have to worry about some corporate head-tripping over that. He doesn't have to put on his resume that he quit school this time and quit school that time and had to stay home with mom and her. He's 21, and he now knows he doesn't have to worry about it.

He can leverage our company and leverage our team so that he can go out and follow our eight core commitments without having to miss a beat. People like Lorena Noble, who made it to San Diego in tears, and I'm going to share this story with you because some of you were there. You may have seen her. You just had no idea.

It was literally the grace of God that woman made it to San Diego during the time that her teenage daughter was endangered by her other parent. She would run away frequently. She would stand toe to toe with her mother, and in the last three and a half months since San Diego, this same daughter and mother, they turned things around. Her daughter is now in Empower Network, and she has her ticket to Austin, Texas. She's eager to be on this team.

Why? Because we did not let Lorena give up regardless of what was going on at home. It was not acceptable to give up on your dreams, and there are so many other stories. This formula can help you to never have to worry about attrition or people quitting again.

Now here's the truth. It's going to happen. I'm not saying we're going to eliminate attrition. What I'm saying is you won't be bugging out about it. You won't be tripping about the attrition.

Why? Because our core commitments — one of them says get to a day. So if you can focus on getting to a day, and then you can go and drop people off somewhere into this pool of a system of training, then you don't have to worry about having your hands in that pot. You can go get to today, drop them in the pot. You can go get to tomorrow, drop them in the pot.

You can go get to the next day and drop them in the pot, and everyone can move seamlessly through the process. This formula is gangster. I'm telling you, and you know, what better place to say than here. It is a gangster formula. It's real, and it's so easy to implement, it will literally make your head spin. And so here is the ultimate team building formula, but first let me just kind of take a drink of water because I kind of get excited here, so give me a sec.

Hey Tracy, I just wanted to interject and just say, you're the most gangster woman — besides my girls here at the house, you know what I'm saying, I mean you're just the most gangster woman out there. So back over to you.

Thank you, sir, I appreciate that. The ultimate team building formula, so there's three phases in this whole thing, okay? Phase number one is you have to create the team, okay, that's step one. You're starting at zero right now. When I started online, I had zero leads and zero sign-ups. When I started in Empower, I had zero. And when I started in the traditional MLM, I had zero leads and zero signups. It didn't change, it was the same, everybody starts at square one. But what are you gonna do? You've got to get moving, you've got to have a plan of action, and you've got to start moving forward.

So you have to create the team, and creating the team starts with a team of one, and guess who that one is. You need to learn how to lead yourself. You need to learn how to put yourself on a regimen that will allow you to be productive during your day. You need to learn how to do the things that are going to produce results and stop fiddling and battling around with nonsense. You've got to learn how to research, train, and then implement, and do that consistently enough so that over time momentum builds and you experience results.

If you cannot manage yourself, then you will not be able to manage not even one person on your team. Why? Because you will feel so needy that you have to help them all the time, that they need to call you all the time, that if you're not speaking to them something is wrong, and maybe in past experiences it was, but the difference here is that what we have shifted is your mind. Your mind is now saying, I don't give a darn if you quit because I know the regimen. See, and when you know the regimen, then you know that you getting to today and getting to tomorrow means that even if one quit today, you still get two more coming in. You don't have time to worry about the people who quit. So creating the team starts with you, and you are the team. So that's the preface to that.

Now the next thing is the very first step. There's like seven steps to this — those of you that have the master's course, you got a taste of it a little bit, okay, but this is the 15K, this is more of the how-to, kind of get it done right. You have to create the home base. What is a home base? A home base is where everybody comes together. It is the place where when you get off of work, you go home. When your kids get out of school, where do they go? Home. When you go out of town, it's time for you to return, where do you go? Back and lay your head. Home. Where do you expect your husband and your wife to come home to every night? Home is the place of solace. It is the place of safety. It is the place where you know you belong, and you've got to create that. And for us that was the Ning site I told you about.

Now when we get to the end of this, I'm gonna open up my Ning site a little bit, and I'm not gonna go into a bunch of detail, but I'm going to give you a visual of what it looks like because I know a lot of people are saying, okay, yeah, that sounds great, but Tracy, how does yours look. And I've already informed my team that we're going to be sharing this information, so you know they're cool with it. But even if they weren't cool, I have to do it anyway. Why? Because the way people give in this community, you know, you cannot match it, and because we live in abundance, it's just nothing that I feel I'm going to lose by sharing it with you all. All I can hope to do is that you take the information and you utilize it and do it for yourself when you are ready. You don't need to run and do everything right away. When you're ready, you create the home base — that's this site here, okay, and here is where everyone is gathered.

It's where everyone comes. It's where, when people join our team, they are instantly notified via email that they need to get themselves registered at this place, that they need to follow our 10 steps to success, that they need to do these things, and they need to do it without asking any questions, without questioning the process, without calling your sponsor with a bunch of mumbo jumbo. It's do the steps, it is the required protocol. And because I started off with the very first person that signed up — the second, the third, the fourth — it's not hard for that to disseminate throughout the group, because the whole team has trained itself ultimately how to go through this process. It's amazing what can happen when you start doing it yourself. So you must create the home base — after you have a place for everybody to gather, where, if you do any trainings, the recordings are going to be posted, if you are doing any calls, the recordings are going to be posted, if you have any vital information that you want to share, that's going to be hosted — if you have any of that, it needs to be on your home base.

Facebook is great. All these other social media platforms, they're phenomenal. However, you do not control them. You do not own them. And if Facebook decides that they're going to delete your group, which we know has happened, and you have all of your pertinent information on their servers, you're dead.

All of your training, it's gone. Any documents that you had, it's over. So you must have a central location to house all of this. You can share on these social media platforms, but I do not play around with having the proprietary information of our group housed permanently on any type of social media site. It's just not going to happen.

After you've done that, the next step is to establish a front line. We are an army. Dave and Dave Sharp — we are going to be the most powerful army in the world. You can see that he's the five-star general to an army of badasses.

Right? Isn't that his signature in all of the emails that we get? Right? He's a five-star general to an army of badasses. And so therefore, there must be a front line.

There must be a group of people who are going to take some of the hits. There must be a group of people who are going to go out and fight back to back with Dave and Dave and our corporate team, who are going to field the questions, who are going to disseminate the information, who are going to carry the vision, carry the message. There's got to be a group of people that see the vision so clearly that they can join forces with you and help you reach the masses. You cannot do this by yourself.

And if you think that you can, you're kidding yourself. You need to establish a front line. I call that in my group a leadership council. I've always called it a leadership council. And because my team is called the Dream Team, it's called the Dream Team Leadership Council.

Whoa, what a novel name. Very simple. And this leadership council was comprised of appointments that I personally made. So you may be asking, how did I choose people? Well, you know, at the very beginning, I chose people based on what I felt the team needed.

I knew we needed a diverse group of people. I wanted someone who had graphic art ability. Why? Because I don't. I needed someone who was a financial planner so we could talk about it.

If the vision was for Dave and Dave to build the richest team ever, because that was what they told me they wanted to do at the very onset of this, the richest team ever, if I believed that we could do it, then I was going to need somebody around me who could also help people with how to do better with their money and have better management of it as they begin to amass it. It didn't matter to me whether people had zero dollars at that point. I wanted to have a person on our leadership council that knew the information. So I saw a person that had that skill.

I saw a person who I knew would have my back. Right? If I say, hey, what do you think about this? They could say, yeah, let's do it. Let's do it this way.

And we could move in seamless motion. I had a person like that. I still do. Her name's Nicole Cooper. I know that we wanted someone who was very good with mindset training and who understood systems and who understood a lot of the different things and broke things down to a finite level.

Because what if I didn't want to do that all the time? Who could take a concept and break it down to bite-sized pieces and convey it in a way that people could understand it? We've got a person like that. We've got a person that is in charge of our accountability. Why?

Because we needed someone to say, look, here's what we said we were going to do and here's the measurement. Either we're doing it or we're not. And that person didn't need to be me all the time. So we have an accountability coordinator. We have all these different things.

This is my front line. And to be honest with you, I didn't know what they were going to produce financially. I didn't know. All I asked them in the beginning was, are you committed? Are you in this for the long haul?

And can I count on you to be loyal and stay faithful to the vision? They said, yes. We locked arms and we got going. October 31, 2011. And for the most part, my leadership council is the same group of people.

We lost a few people. We added a few people. And we lost a couple more people. There was a little bit of a turnover for a little bit, and that's okay. But we locked into place.

And you deal with that. And you work with the people who want to work with you. You need a group of people who are going to be your allies, who are going to support you. When people are on Facebook, using my name and my face and my image to promote things that I do not promote, guess who alerts me to that activity?

Yep, it's the leadership council. It's a very serious relationship, and you've got to take it to heart. I appreciate these people.

I would do anything for them. And ironically, I feel that it's the same relationship that Dave and Dave have with us as leaders here at Empower Network. You've got to find a group of people who are with you to the death. The next thing that you need to do is develop your core identity. What is your core identity?

How will you be perceived in your group? How will you pass information? What type of feeling and energy do you want to have in your group? Well, you see, I knew I didn't want any selfishness going on. I didn't want any lack mindset going on.

I knew I wanted people to share. I knew I wanted people to be open. I knew I wanted people to feel safe in our environment. I knew I didn't want people promoting any other business, any other link, any other anything that could distract the focus of this group in our environment. It was not going to happen.

And when it did happen, we would make an announcement about it to the group and people would generally follow and cease with the negative activity. If they didn't, we delete without hesitation. My leadership council has all the authority to delete posts, videos, comments, whatever. If it is not in alignment with the vision of what we're doing, I have given the authority for people to move and take action.

Everything does not need to come to Tracy. Why? Because we're building people. Are we building a business? Yes.

But how do you build a business? You build a business by building people. If you say that you're a leader, allow people to be that. Don't be such a control freak that everything has to go through you.

You have to sign off on it. This is not corporate America. You are not signing these people's checks. They're signing their own. And it is a volunteer army.

What do you want to be seen for in the marketplace? When we were in Atlanta at the Don't Be a Wussy event, when we were in San Diego — well, I can't think of the name of that event right now — you could tell that we had an identity.

You could tell it. You could feel it. You could hear it, those of you that were there. You know that there was something to grasp onto. Now let me just state this as we move into Mark Your Territory.

I did not name my team the Tracy Walker team. I did not name my team Tracy's Badass Team. Because to me, why would somebody who's named Bill want to bring on his new team member to a team that's named after somebody else? That's called Tracy's team, that's ridiculous to me.

And so I didn't feel people would feel an attachment. It wasn't anything I thought people could hold onto if it were self-named in that way. So the identity that I wanted to have was I wanted everyone to feel part of this. I wanted it to be something that everyone could grab hold of the vision.

Thus, when it came down to marking the territory, we had to pick a name. Notice we didn't pick the name first. We really didn't. We did all of this before we even had a name. And I think somebody was like, oh, we should have a name. We're like, oh, yeah, let's have a name. So we came up with a name and we pondered and we played around with two different names, and boom, one day: Dream Team.

We loved it. We voted on it as a leadership and that was the name. Our graphics person said, oh, you know what, Apple Daniels, I can create a logo. And we gave her the authority to create the logo and she did it. And we went back and forth and we liked it and we didn't like it, changed this, switched this, this color, this star, and what you see now is what it is.

It's what it was back then. We didn't spend years on the logo. We just needed something that conveyed a message and we felt that it did that, and so that's what it is. We marked our territory. And so we decided that we wanted to create a logo, and we decided we wanted it to have t-shirts. She brought to the table the idea of Cafe Press, where you could take your logo. I knew nothing about this stuff. This is why you need a front line, because you don't know everything.

And if you think you're going to build a huge team and it's all going to depend on you, you're going to kill yourself in the process. And that's kind of not the idea of what the core philosophy is here, which is building a business while having a life. So Cafe Press — okay, let's create some t-shirts. And all we did was take this logo and put it up there on that Cafe Press.

And then as the Atlanta event got near and ready to go, we told our team to death: go to Cafe Press, go to this site and buy Dream Team stuff. Go buy Dream Team t-shirts. Go buy Dream Team cups. Go buy Dream Team notebook holders and pencil holders and iPad covers and backpacks and bags and sweatshirts and long sleeve t-shirts or whatever. Just go get it.

Why? Because we want to show and be empowered that we're the better team. We're the best team on the planet. That was our goal. And you could see it then.

But we marked our territory. We marked it by doing that. And it's hard to mark it if you don't have an identity, if you don't have a core identity. What do you stand for? So you'll want to do that.

Okay? Now, that's the end of phase number one. All right? You might need to take a little breather. I'm going to take another drink of water here for a second.

And now we have to deal with something that's extremely important. The first thing, phase number one, was creating the team, okay? It's pretty easy to create the team. It's not that hard to create the team.

It takes a little skill, though. It takes a little skill in keeping the team. How do you keep people around? That is the mystery question. Well, here's what we did.

The next thing we did — this is really, I mean, if you look at all the seven steps, we've done the first four, so this is really five and six, okay. And in fact, we're going to change it on here so that, you know, it makes sense for you. Okay?

This is really five and six because there's seven steps. All right? So here's what's going to happen. You're going to devise a plan of action. And what is a plan of action?

A plan of action is how do I do what you said I could do. You see, getting people into Empower is a function of what do you do, what do you do, what do you do, you have a plan to get out there. And one of the things it takes to create your community is building the culture, wherever you are, the local, the country, the people, the sync. That's how you build them up, and that's how you serve your particular campaign and make it a magical place.

All right? Moving on to five aspects. So, this is something that all of us know, it's getting a lot of traction. All right? People click on something, because we're on the internet, they click on a link, a picture, or something, and it takes them to a lead capture page. Remember that thing Dagan told me about? It shows up yet again. That lead capture page has been eloquently designed, right?

It's been tested. It's been tried. We have tons of them in the back office. Choose whatever suits your fancy. I don't give a darn which one.

I don't care if you make your own. I don't care. It's irrelevant. The bottom line, it's irrelevant for this act of team building. It's not irrelevant to conversions, right?

It's irrelevant to team building. Just pick whichever one works best for you, and you get it out there, and as people come in and they go through the sales process that has been proven, now you no longer have to present. I no longer have to present. I don't have to drive around Atlanta. I don't have to drive around Chicago.

I don't have to drive around, period. In fact, I didn't drive at all today. I have a brand new Maserati outside. I didn't drive at all today because I'm working on stuff, because I love it. They become a member. Great.

Most of you then are stuck with what to do. So now you want to get on the phone with them, and you want to talk to them to death, and you want to answer every question. You want to answer every call. You want to answer every text. You got to be there when they need you, and you just got to be the mother hen.

But if you devise a basic plan of action, you suddenly leverage yourself against all that. So we created 10 steps. And what's funny is I have a notebook sitting right here on my desk, and as I was putting this together the other day, I was flipping through this book. It's a composition book, essentially. And I keep all my notes in here, my to-do list, and ideas, and I keep it in chronological order, day by day.

And I went back to the beginning of this notebook. It's probably the fifth page in. I don't see the date here on it because I didn't put a date, but I will tell you it's after. This says 12-3, I believe, right?

So this had to be somewhere around December of 2011. I have in writing in my book, it says Dream Team Success Steps, right? And I'll read to you what it says here, okay? Just briefly, not everything, but I'll read to you what it says. It says, number one, add your sponsor to your Skype contacts and request that he or she add you to our Dream Team group Skype chat.

Log into your Empower back office and complete the first two steps. Watch the Fast Start training and complete all steps required outlined in the videos. Download the core checklist to assist you in completion of any tasks mentioned in the Fast Start videos, right? I go on and on, back and forth, and I've got scratch-outs here, and little arrows where I'm switching things around.

And what ended up happening with this madness on these four sheets of paper? It turned into our 10 Steps to Success. And I had to tweak them over and over and over. I'll show them to you. Because after the Atlanta event, everybody wanted to know, what are the 10 steps?

After the San Diego event, everybody wanted to know, what are the 10 steps? I'll show them to you. Don't worry. It's not that big of a deal. But my point is that nobody gave them to me the way I'm going to give them to you.

I figured them out based on what the questions were people were asking me. Therefore, it took time to develop them. It was a long process, and I hope these tips come to you faster in the future, okay?

So let me finish. That's why it says devise a basic plan of action, because you're going to have to go through some things, you're going to have to hear some complaints, you're going to have to hear what people are struggling with before you can actually solve the problem. And as an entrepreneur, that's what you get paid to do — solve people's problems. And the better that you get at solving the problems of the marketplace is directly proportional to the money that you make. So the ten steps became our basic plan of action. It is still our basic plan of action. We've had to tweak a couple things because Empower has changed a little bit, the core checklist changed a little bit, so we just modify accordingly, but overall the ten steps have been the ten steps and that has not changed. You need that. You need to have a series of things that people do when they join your team — specifically step one, step two, step three, step four. It may be ten. I really don't suggest more than ten because it gets overwhelming. We have eight core commitments, okay, and step one or two in our program is to do the eight core commitments. So we've integrated Empower's eight core commitments into what we're doing. We're not working against the system, we're working within the system.

So you need to have a basic plan of action. The next thing — why will it keep people? Because when they get started and they feel that they have a course outline of what to do next, what to do next, what to do next, they feel better. And when people feel better, they relax and let their guards down. They start to get into the group, they start to ask questions, which we welcome, but don't send me questions in an email. Why? Because our plan of action says that you want to send questions in our Facebook group. That is important. It's important because I want to build a business while having a life. I'm leveraging the group to support the group. If everyone asks questions in our group, then that means if someone else has the same question, they can answer their question by looking at the responses of other people. It also gives other people a chance to showcase and highlight their expertise. Tracy isn't the only person that knows stuff in the group. There's other people that have answers that are better than mine, there are other people that have more insight and could probably say it better than I could. There are some things that piss me off and I don't even want to respond, where somebody else is feeling jovial that day and they'll say it, and it'll be a breath of fresh air, and I'll say, goodness, thank you so much, because if it were left up to me, goodness gracious, right, I don't want to deal with that nonsense today.

So you need that, and it helps people to keep moving. It also helps people to understand that they don't need to know everything to go get to a day. See, when I was doing my other businesses, it was difficult, there was something blocking me — if I didn't know my comp plan, if I didn't know exactly how my product worked, then I would resist recruiting people subconsciously, because if I recruited them I would then have to teach them stuff that I didn't even know. And so to save myself the embarrassment, or to save myself the feeling of not being perfect, you subconsciously don't recruit people, you send people away from you as opposed to attracting them to you. When people don't have to be responsible for every little thing, they'll just go do what you ask them to do. They don't have to do the sales video, because Dave and Dave did the sales video. I don't have to do the site. I don't even have to do the 10 steps — I did that, our Leadership Council did that. All they have to do is follow what we're saying in the core commitments. At this point don't get too complacent, people. Throw them in the bucket. Go get two more people. Throw them in the bucket.

Blog daily, market, tell others, and get money. That's why I say it's so simple, because there's really nothing else to do. It's already been done for you. The plan of action is in effect and we expect you to act on it. The next aspect of keeping the team is you've got to support the troops.

You've got to support. Now, technical support is one of those things that we do not do. We don't do it. Why? Because Empower Network does it.

Why do we need to both be doing the same thing? It doesn't make any sense. You're underutilizing your resources when you're doing that. It doesn't make sense. Don't do the same thing twice.

Don't redo what somebody else is doing. It's called reinventing the wheel. Stop it. They already have a customer service department. They already have a help desk.

They already have a support ticket system. So for me, it has nothing to do with technical support — we are not the go-to people for that. We are your team. We are not your tech support.

Send in a support ticket. We've gotten very good at sending people back to tech support when it's a tech support issue. So we support the tech aspect of things by sending people to the resource Empower already has on deck for us. What we support in our team is the journey. We support the marketing activity.

We support those days when things seem like all hell is breaking loose. We support when your spouse isn't supportive. We support when you don't have enough money to get to Austin, but you suddenly do the exercise Dave Wood talked about in the inner circle and you manifest the money to get there. I have a team member, Christy Johnson. She's doing it right now.

We support the ideas and the dreams that you have. We do it in our Facebook group. That's how we do it. That's where we do it.

If you have questions, you can post it in that group. Anybody is free to answer. If you have suggestions, anybody can post it in that group and anybody is free to answer. The only thing you cannot do is post your crap from somewhere else. It will get deleted in a heartbeat.

We will encourage you. Sometimes I give whoopings. If you're getting on there because you want to complain, that ain't allowed either.

I'm going to get on there if I see it and I'm going to address it accordingly. I'm going to let you know that you're feeling this way because you're thinking about what you don't want as opposed to focusing on what you do want. I preach that concept every single day. I don't want to hear about what you don't want.

Tell me about what you do want. I've had people say to me, oh my goodness, I can't make it to Austin because of this issue over here. I would say, well, what is it that you do want? Do you want to get to Austin or do you not want to get to Austin? Well, I do want to get to Austin.

Great. Then focus on that. Let's start thinking about things and ways and ideas and suggestions to help us complete that task. We will not dive into the pit of hell with, oh, but this happened. My money did that.

My house did that. My car did that. My this, my that. Why? Because I don't want to hear it.

When I was going through foreclosure, I didn't give a damn about it. I had to pull myself up out of the roots of the pit, and I expect our team to do the same. That's how we support the troops.

We do not support the negativity. We will not encourage you to go down a path that is not of your best interest. We will correct you. And I have no problem with doing it in a public forum. Why is that important?

It's not to embarrass anybody and it's not to talk down upon anybody. I don't think we do that. What I know that we do, though, is we help people understand that this is serious and this is for big leagues. This is for real this time. And unless you get your mind together, well, this is the perfect soil for growth.

This is the perfect environment to be cultivated in. I don't know how many more chances you're going to get like this to make it happen. So you've got to take advantage. You've got to put on your big girl pants and you've got to make it happen. One of my team members, Sister Sonia, said that today on the Facebook group.

She said, Tracy, today I'm putting on my big girl underwear. I said, good for you. And it's the real deal. You've got to support. But we support from an aspect of strength, not from weakness.

We leverage our Facebook group for that. We have documents. We support people. When people are doing webinars, we can talk about that in there. We encourage them to go to somebody else's training that they're doing.

We support people to get on somebody else's call in our team that they're doing. We blast it out. We do that. And people feel good about the community that they're in, our community within the community. That's how you keep people.

It's the feeling — why people stay. It's the feeling. Even people who have not made any money are on our team and have been on our team from day one. Why? Because they know that they probably will not get the feeling that they get here anywhere else.

And their chances of survival out there, as opposed to in here, is slim to none. They're better off in here. And us working together to figure out whatever the blockages are for them to achieve what they want — that's keeping the team. It's having the ideals and the principles.

Now, phase three is building the dynasty. This is why it's not just a team. Because you've got to do a couple things here. And this isn't a task-oriented thing. This is more of a visionary thing.

Dave Wood and Dave Sharp's vision, right? Building a dynasty is about hundreds of years. Hundreds and hundreds of years. It's not about right now. It's not about next week.

It's not about Austin. It's not about Chicago. It's not about any of that short term. A dynasty lasts for decades, if not centuries, if not a millennium, if your vision can go that far. So you've got to expand beyond measure.

How do you expand beyond measure? Well, for us, there are two things that we need to do. Teams within teams. For example, we are the Dream Team, but Nicole Cooper's team is called AIG. That's Automated Income Group.

Now, would I be foolish to not want Nicole to have the name of her team associated with the name of our team? Yes, I would be. Why? Because you can't expand if you restrict everybody to doing it your way, or just having that one identity.

It's like we're the parent company to that company. It's like Empower Network is the parent to the Dream Team. The Dream Team might be the umbrella to AIG. And AIG is just as welcome in Dream Team and vice versa. We work together.

We do things together. Sometimes she does things that we don't do on our team, from a holistic Dream Team standpoint. Who cares? That's her team. She can do what she wants to do with her team.

However, I will tell you, she has modeled her team off of what we've built on the Dream Team. The model is the formula, the formula of the steps I just told you. When you can duplicate the formula without restricting people to doing it your exact way, they can follow the protocol.

They don't have to be you. You can expand. Adrian Hines, his team is called Team 300. He liked the movie 300.

And he liked the way that group of 300 men fought for Sparta. That was what he wanted in his team. And is Team 300 a subset of the Dream Team? Absolutely.

Do we restrict what he can do with his team? No. But is he following the model? He sure is. Yes.

Lorena Noble, her team is called Come Up Online. They've got their own group, their own logo, their own everything.

But isn't she still part of the entire Dream Team? Absolutely. She wears her Dream Team stuff at every event. She's been to every event.

This is the one that's bringing her daughter this time, who's in the business, has her own account in the business. You have to allow people to have their own identity even though they're following the protocol and the model and the formula. That is how you expand beyond measure. You have to appreciate other people's talents.

You have to allow other leaders to rise up and support them. You cannot suppress. You cannot do that. You have to allow growth. You have to have intelligent leadership.

What is intelligent leadership? Intelligent leadership is when we go to events, we don't bother other people's teams and try to get them onto your team because you think your team is better. Do I think the Dream Team is the best team on the planet? Absolutely. But I'm almost sure to think that Tony Rush thinks Extreme Team is the best team on the planet.

I'm almost sure to think that Chris Record thinks that Team Take Massive Action is the best team on the planet. So that's fine. But when the Dream Team goes somewhere, I don't expect anybody from our team trying to recruit somebody or deter somebody from another team because that person is having a problem — because they can't get in contact with their sponsor.

Because they can't log in properly and they didn't get a return call. Don't come to our team with that. If you're in Lawrence Tam's group and you're having trouble, you need to figure it out with him, because clearly Lawrence Tam knows what he's doing. There's nothing different.

The core commitments are the same. What it really boils down to is you having the ability to have integrity enough to teach people that you are following the program, that you are not going to undercut, that you are not going to backstab anybody. I'm not going to backstab anybody I work with in Empower Network or anything else, because it's my commitment to intelligent leadership, and my expectation is that others don't either.

Now, may they? They might. I can't control what other people do, but the expectation, the core identity we set in step number three, is what it is. And if I find out that it's taking place, there will be consequences. I've had people come to me and say, somebody from somebody else's team wants to join our team.

What do you think? I will tell them — and they will tell you, I've said it verbally on the phone, I've written it in our Facebook group — I am not an advocate for you switching teams.

I cannot stop people from doing what they want to do. However, I will not advocate it. I will not provide you with steps for doing it. I will not give you a workaround on how to shortcut the system, the loopholes and this and that. I will not talk bad about another leader.

I will not say anything that is detrimental to the dynasty that these two gentlemen are building, let alone the Dream Team, let alone any of the other teams within the Dream Team. I'm not going to do it. That is intelligent leadership.

When you get to these events and we have to sign NDAs and, you know, we're not going to cross-recruit, stand up to that. If you don't want anybody cross-recruiting your group, if you're not present, you should not do it if somebody else's leader is not present. You have to learn to edify their leader and send them back there. We're not doing that here. Intelligent leadership — have it, maintain it, stand on it, have some integrity in what you're doing, because it will disseminate throughout your group.

What you start off with is what you'll end up with. And then finally, you must have cooperative compounding — I like to call it cooperative compounding. That's kind of on the lines of what I was saying with Nicole's group and Adrian's group and Shalonda's group and Alan's group and all these different people's groups that they have. It's a cooperative effort.

It's a compounding effort, and we're compounding our growth by working together. It's the same thing that we're doing here at Empower, right? What the message is with Dave and Dave is, listen, we're going to do far better if we all work together and leverage our individual strengths than by keeping our individual strengths separate, going off in different directions doing things.

When we can bring all that together and have the mastermind, that's what it is. So when you have this cooperative compounding, then your dynasty will grow leaps and bounds without you. I could go to St. Pete for a few days to hang with the leaders, and our team still functions and moves. Our daily calls still function and move without me.

The questions and answers are going on without me. Tickets to the events are being sold without me. Webinars and trainings are going on without me. People's upliftment and all the support that they need — it's going on without me, where all I have to do is come to my room in the evening and take a look at what's going on and catch myself up.

And it brings so much joy and elation to be at a point where your team is moving without you. We can go to Austin, Texas, and I know for a fact that we're going to still have our calls. Why? Because the leadership council is dedicated to it.

We've been dedicated for over a year. It has never not taken place, ever, every holiday except for maybe Thanksgiving and Christmas. But President's Day, who cares? We're doing a call. We're doing our daily call.

Martin Luther King Day, we're doing a call. Fourth of July, we're doing a call. Easter — oh yeah, it's happening. Well, that's a Sunday, so it is going to happen on Sunday.

We do the calls Monday through Friday. But any Monday through Friday, there's no excuse to not continue with your consistency. Stop giving in to all the excuses that corporate America and school teach us to make. Like, oh, I have a day off because it's President's Day. Who cares?

What does that have to do with you generating two sales a day? Nothing. In fact, it's going to prohibit you because you think you've got time off, but you don't. So you've got to have the mindset of an emperor, in a sense, of a king, of a queen.

You've got to see far beyond this year, next year. You've got to see way out there into 20 years, 30 years. Will you be able to generate this type of income? Will your system still be moving forward, whether you are in Dubai, like I want to go to, in a few months, or not? See, I'm comfortable with making that claim and wanting to go because I know everything's not going to collapse if I disappear for a couple weeks.

It's just not. Why? Because I'm going to share what my plans are with my leadership council. We're going to work it out before I go, and things are going to run as if I was never even gone. It's the well-oiled machine.

It's how to build a dynasty. And so, ladies and gentlemen, it's been given to you. What will you do with it? I've given you the formula, and you've had ample time on each of those slides as I've gone through and broken down the concepts and the mindset behind them to do something with it. All I expect for you to do is to really just go and build the dynasty.

You've got the marketing training. You've got free strategies. You've got paid strategies. You've got team-building strategies. You know the protocol.

You know to blog daily. You know to get to the events. You know to get to a day. I don't give a darn how you get to a day as long as it's legal and ethical. Get to a day.

Just do it. Make it happen. And when you get to a day, you throw the people into your team bucket, and you go get two more. And you throw in some money.

And you create an environment where people feel good about doing that, where they know they're going to be supported, where they know you actually give a darn about them. You care. I care about my team.

They know that. I don't have to tell them every day I care about them. It emanates through me on our calls, in the training that I give them.

When I speak to them. When I email them. When I do a video. It comes out. They know it.

The leadership council, the things that go on — they know. And it's not something that has to be explained. When you can show people that through your actions —

Not necessarily through your words — well, now you're making an impact. Now you have the power of influence. So with that, what I'm going to do is I'm going to kind of shift over for a second here. And I am going to open up a little bit of my back office, oh my goodness, what's going on here.

In my back office here, and just let you guys see it for a quick second. Now, this is not designed for you to go and try to manifest everything I've got in here. I'm just trying to give you an idea of what we're doing and what things have developed over the time that we've been here together.

In Empower Network — and you can use this anywhere, anywhere. I said when I started the whole presentation that I was doing this way before this company was even thought about.

And you can use this anywhere, anywhere. Now, I started this way even before I knew David Wood, while he was on the van probably.

I was doing this. Right? So here's the deal. As you can see, this is the logo up here. And that's just kind of where we got.

It's where we like it. It's where we want it. Let me kind of go over these tabs here for a second. This is the home page. And you can see this is just the home page.

Right? What I have here is a video, and in this video I'm pretty much just talking about how to navigate through the site — welcome to the team, and the next thing you need to do is go to the Start Here tab, right, and the Start Here tab has steps one through ten like I told you it does, right. We've got a frequently asked questions section. How do we come up with FAQs? Well, at the beginning of Empower we had so much chaos going on, and sites didn't work, and merchant accounts didn't work, and all this stuff, that we started writing down all the questions. We said, if we could write down all the questions and then put it someplace where when people had a similar question it would leverage our time, if we just said, hey, go look at the FAQ section — we would amend, add, or delete as the situation warranted, and we built this list of FAQs over time. I didn't sit down one night and try to come up with every question imaginable to man — as people asked them, we added them. So you've got the ten steps here.

So this video tells people that, and then here I actually created a mission statement. I mean, I take this seriously — I don't talk about this part too much, but this is the insight of what we have here, these are some of the secret sauce to what we have. I created a mission statement at the very beginning of Empower, and I had to think about what the mission and the vision was of Dave and Dave as I saw it, as they shared it with me, and I had to think about how I wanted to help be a contributor to that vision. So I read it, and I was like, this is really important, and I have to think about it, and let me read it to you really quickly. It says, the mission of the Dream Team, powered by Empower Network, is to assemble like-minded, positive entrepreneurs from varying fields of expertise and knowledge and provide them with the life, personal development, and marketing skills absolutely necessary to achieve massive profits funneling into wealth through the internet marketing portal.

Our vision is to empower business owners and increase the personal economies of our members internationally, not only through our valuable and extensive network, but also through our programs, trainings, tools, and events. As a community of internet marketing professionals, we aim to assist in the creation of the lifestyles desired by our members and hereby commit to breathing life into the dreams of those who truly desire freedom. That was what I saw for this team way before it was where it is now, way before the June event, way before San Diego. This was inside of my head, and I sat down and I thought about it even throughout the challenges that we had.

It didn't make a difference. I told you I believed in Dave and Dave's vision and I meant it. So, and then it says here, click here to begin your 10-step training, because I understand people skip, right? People are not going to watch the video even though it says watch this first. They're not.

They want to hurry up. They want to skip steps. So guess what? If you skip a step, then fine. Click here to begin the 10-step training.

Then it says, go to the FAQ page first before you ask questions, okay? Go to the events page. If you're all in, we have an all-in group — well, that was kind of before.

It's really the 15K Club now. We've changed it to the 15K Club because it's no longer all in, right? And then I've got a little picture here and some stuff, all right? People can add their photos here, all they want.

I don't care. Look, there's 100 photos on here. People can add whatever picture they want up there. We've got birthdays over to the side so you can see what's going on. You've got people in this chat group.

We don't really function in this chat group because it's kind of difficult to monitor what's going on. We use our Facebook group. But people are here. We've got 37 people sitting in here right now, right now as we're doing this webinar. People got blog posts going on here, work from home, Empower Network stuff, top five article marketing tips, everything that you could ever want.

You've got videos that are here. And all of this stuff, okay, all of this is on our home page, all right? So that is what's here. Let me kind of talk to the right.

We have a countdown, okay. Apple Daniels, she's our VP of communications, and she put this on our site. So every day when we're talking about the next event, we know the countdown. When we get on our team call every day, we're saying, look, we've got six days before Austin.

We've got 30 days. We've got a countdown. We did it for Atlanta. We did it for San Diego. And we're doing it for Austin.

People know on our team how many days, hours, minutes, and seconds they've got left until they release their inner badass. It's very clear and present for them to see. You come down, and every month — I'll share this with you as a little insight — every month we came up with a theme. So November's theme is "who steers your ship." So our goal in our trainings, and anything that we do, is we wanted to have a focus on who steers your ship for November. And we have the join-our-call information each and every day, the number, the pin. We have Empower our call down here just in case people can't log in, or they didn't get the email, or they're not on Dave and Dave's page, or they're not my friend — it doesn't make a difference, there are no excuses to not being tied in to what we're saying to do. You can see it right here. So all this is on the home page here.

So then we've got the Start Here — okay, these are the ten steps, the Aweber code. When people get started, they want something to get going in there, so we've got that. Whether you like it or not, I don't know if it's the best, but I will guarantee you this: it's better than not having anything at all for a person who's brand new. Let them get something in there, and then teach them how to enhance their older messages — and if they get the 15K it's easy to do because Tony Rush goes over it. How simple is that? You don't gotta teach it, let the 15K teach it.

New member welcome email — here's our new member welcome email. I'll show you this because this is what we send. I have trained — well, we have trained our team to send this out, and it's a manual process. So we rely on our emails from Empower that say you have a new basic member or whatever. We don't do it for inner circle upgrades or any other upgrades, because that's irrelevant, it's only for new members. So when a new member signs up, because this is in the Start Here section, anybody who follows this process, I know, has the new member welcome email. So we very rarely get questions now like, well how do I get a new person to the site, because if they ask that they've revealed that they haven't even done what I instructed them to do, which was steps one through ten, and even clicked on the Start Here tab — they don't even see the new member welcome email, they probably haven't even clicked on the link. I know who's moving forward and who's not based on the questions that are being posed to the group every day.

So here is the new member welcome email, and I'll show you how to get a new member welcome email. Here's what ours says, and you can grab yours and say whatever you want. Welcome to the Empower Network Dream Team. It says welcome aboard, you have to insert the person's name right there manually. I personally have my assistant do this for me. We have people that are accountability partners — have your accountability partner do it for you, or do it for yourself, either way it just needs to get done. Somebody needs to do it before you do anything else. Join this site now, here's the link.

Now guys, I'm going to ask that if you are not on our team, don't click on this link, and please don't start flooding the site with requests because it is just for the group, okay, we want to keep it that way. There's a little access code here that'll probably be changed anyway, and then it says, once you're approved, watch the video in the center, get started on the ten steps, we'll tell them some more information here, we're excited to have you here, and then boom, we're done.

That first step is we're going to take a look at the person from Facebook, and I'll leave a link for you on your account. So then it tells the person to send them the welcome email — it comes from whoever contacted them, but don't forget to send them your email, it falls into place. Then this teaches the person the roles. Once they're new to the team, they're in the group, and they're not spammed. It's absolute protocol, and you join this team, your sponsor knows to send this email, that person knows to get into the Ning site, because this is the bucket I was telling you about.

What we do is we just have a link here to our main blog where we may explain what the contest details are, whatever your page is. We have different groups here — we have a lot of people who create groups because that creates energy, right? So we have a team co-op, a product design group at forty-eight members, the video marketing contest — Adrian Hines ran a video marketing contest — heroic programs, this is Nicole's leadership council, the Dream Team Performance Blueprint group, offline stuff, the self-improvement book club — I think Carlton runs that — our leadership council, the syndication group, we've got the mompreneurs, the Don't Be a Wussy co-op, the 15K club I told you about, we had the 24-hour blueprint, this is a time management course that Bowie did, golfers and visual communications, and I mean everything that people could want to work on, not just Empower stuff — we have a policy of keeping people from getting distracted. Let's stay in one area.

Now here's a really cool one, the gratitude log. You guys were talking about the top half of that. If you were there, in San Diego, you can talk about it — it's a very important component of what we're doing, and it's been on our site from the very beginning. It's a place I can't process concept doing, it's a marker, we get people from all over the country, from all over the world, sharing what they're grateful for.

That's how you keep a team, ladies and gentlemen. You gotta give people something to hold on to, where they're sharing, where they understand they're not in this by themselves. Yeah, they've got their ups, and yeah, they've got their downs, but so what — we all have them, come to the group, share, and as long as we're focused on what we do want. Look, Roger's grateful for God and his abundant blessings. I'm grateful for peace in spite of the situation I'm in. I thank God for my church, my family. Somebody, Queen Esther, you know, I'm grateful to wake up. So many things that you have to be grateful for that you can focus on. Grateful about being on the Dream Team. Grateful that I'm gonna be a grandpa again — how amazing is that? You get to learn things about your team members too. Brian Cain just posted seven minutes ago: I'm grateful for the ability to pick up and travel to Austin next week without having to ask for permission. So I'm grateful for that.

This is the 20-year-old kid I just told you about, the boy wonder — he's grateful for the freedom that the Dream Team has provided. You can't go wrong with this. If you want to create a dynasty, you want to create energy amongst your group, you better get a gratitude log going. You better get it going fast, because people will give up so quickly, and every day we tell people, get to that gratitude log, get to that gratitude log, what are you grateful for? Stop focusing on what you don't want. Let's focus on what you do want, and when you can focus on what you do want, you'll start attracting the energy of circumstances, people, and events that match that, and that may even be people joining your business. It may even be recruiting someone who you never met before who's gonna take your income to the stratosphere. You never know.

We've got a testimonial section. We encourage our members that if you had a thousand dollar day, if you got your first leads, if you got this, record a video and put it on the testimonials page. Why? Because people like me who want to create a strategy but don't know how to do it can look at that separate little page — I stole a little idea from Tony Rush, who told me he stole a couple little ideas from Mack. It's all good, right? We help each other. I asked Tony, can I steal that little testimonial page?

He goes, sure, I stole it from Mack. So good. I took that page and I put together a list of nothing but videos of my team members who've had successes in their words. And it's easy for me to get them because we encourage people to post them on this page.

I don't have to search the whole world, scour the internet looking for people's posts. I just say, if you got something good happen to you, post it on the testimonials page so we can wrap it. Tip of the day — at the end of each of our daily calls, we have a tip of the day. One of our members, Bowie, brought it to our attention that we've been doing this call every day since the beginning of Empower Network, and it's a lot of value.

What if we actually leveraged the time that we have in front of the group of 100 people or so that jump on the call and give them an action? What a novel idea. This just came about maybe in the last few months. So now, each time one of these people speaks on the call, we come back here and we post what the tips were. Why?

Because if the person missed the call, and they don't want to listen to the whole call to get to the end, to get the tips, they could just come and say, well, who spoke today? Oh, Carlton spoke today, let me see what his tips were. And they're listed right there. We're leveraging every freaking thing we can think of.

Bonuses. The midday calls that we do, it's our motivational calls. These are the calls that anybody anywhere can join. It's not team specific. We're not recruiting anybody.

All we're doing is giving information in reference to mindset and pushing forward and persevering. And we put them on this tab here, and they go all the way back to the very beginning. We have email templates and things like that, a Facebook recruiting script, and all these different things, advertising banners and marketing tools. These are bonuses that we have. The 15K formula, this is nothing but the breakdown.

When David Wood first sat down and broke down on that whiteboard in Costa Rica with that bug flying around his face, he broke down the 15K per month formula. And I sat there, and I watched it with my notepad and my pen, and I listened intently to him, and I wrote it all down. And then what did I do? I transferred it over to the team so that I can help people understand what the 15K per month formula is. I can encourage them to go watch the video, but I can also say, here's the steps.

So when I say to you, get all in, I'm not joking, I'm not just saying that. It's step one. Why? He breaks the whole thing down, right?

Understanding the math, understanding what two to three sales a day can do for you, upsell those buyers, right. And some of these numbers may have changed, and we'll update them as we get different steps. But for the most part, it's going to apply to you, right.

And so on, this is how you do it. So we know. I've broken it all down. People, if you don't know what the 15K per month formula is, it's not just a thing of a product. It is a formula.

Here it is. Special trainings that we do — January, February, whatever we have in March, April, May, all of last year, every month, I told you we had a theme. We're doing a training on each theme. We even have a link to log into your Empower Network back office, because we want to make it easy.

We don't want people all over the place. Here's the Dream Team store I was telling you about. This is the Cafe Press — you go here, and it automatically redirects to all this stuff. And when we say, get your stuff for the event, buy it yourself.

We're not buying stuff and trying to get a whole bunch of t-shirts shipped to a hotel and collecting money — this isn't a family reunion, we're not doing that. We've made it very easy: go buy what you want, men's, women's, extras, whatever, it's your choice, it has the logo on it, buy what you want to buy, just get it so that you can be in alignment with your team when we're hollering and screaming at the event. Just do it. And people did it — they bought the bags, they bought whatever they wanted, and we're not responsible for what they buy. We tell them to go to the Dream Team store and that's what they do, it's simple.

And then you've got the network, which is just our ability to manage our network and manage what we're doing, okay. Shalonda Gordon is our director of operations, she makes sure that this whole thing is running in sync with everything that we're doing. She monitors, she manages this whole thing, she helps us make sure it's right. Okay, and if we need to change things in our Facebook group — we had a step in here, let's see, I'll show you step one, let me do this really quickly before I wrap it up because we're coming up on two hours here. Step one is join our team site, right, and then register for the training, right, that's what it says. Then click here to proceed to step two. Then it opens up another window, and lo and behold, what does step number two say? Let's see, it says: log into your back office, watch all the fast start training videos, complete all the steps, download the core checklist, and once you've done that, go to step three, do everything we just told you to do, don't skip any steps. Well, what's step three? Let's see, it's: access your new WordPress blog, click on the button, and it tells them to exit easy mode — if it already says that, go activate easy mode, and go to users, and now change your profile and put your name in here, and go ahead and under contact put your email and do all this stuff here, put the bio in there, click update.

We don't have these things that everybody else has, because we've never posted — add a picture, we know it's Gravatar, we tell them it's on Gravatar, use the exact email, the picture is going to take maybe 24 hours to show up, don't worry about it, stop bugging out, it'll show up. You know, because people get freaked out that their picture ain't showing right instantly, right? So we tell them how to add a picture of yourself to the top of the blog right here, it's all right there. We don't get these type of questions anymore, we focus on mindset and marketing, we've handled all this stuff.

When you get down here, what's step four? Step four is it's time to start blogging. So we've got some trainings that we put together here. We talk about, you can automate it, and you can get a little auto tool here if you want to do that — I don't know where the video popped away for a second, oh there it is, you can, that's just me doing a little screen Camtasia shot there, oops, I need to play that of what it is, right. So you got to put a little elbow grease in, do a little bit of training, what's done is done, or you can come here, brand yourself, do whatever you need to do in terms of your posts — not talking about branding yourself in a sales funnel, but me and Apple, we did some trainings at the very beginning and we recorded them, and she talked about how to develop your online persona and finding your niche and keyword research and all this stuff, and all we did was post it here. How do I know it works? Because time after time after time we have testimonials in our group that say, if you just follow what Tracy and the team have laid out, it works — I did what Apple Daniels told me to do and I'm on the first page of Google, I did this, I did that. So we don't change it — if it ain't broke, don't fix it.

Step number five is: use what you learned in step four, select five keywords that you would like to blog about, right. So now you picked one keyword in step number four, so now step number five is, let's multiply this, right, let's expand this, it's the same process, just pick other keywords now for more SEO type stuff. Go to step number six. What's step number six? Step number six is take one of those words and write a 500-word article inside of a Word document or Notepad, right. If you're doing the Chris Record method, then you can just post a couple videos up there and do some speed blogging, but for people that are still learning and not quite sure how to get it going, we're breaking it down into finite pieces as we possibly can — we're telling them keyword in the first sentence, keyword in the last sentence, at least three times if it's a 500-word article, proofread it, save it. We're telling people step by step what to do.

Step number seven — what's the birthday training? On my birthday in 2011, I stayed up all night for the most part and did a two-hour training webinar on how to get your content around, we recorded that and here's the link. And people sit there and watch it, and people that actually sit down, watch it, and implement what I teach in that video get results — it's proven that they get results, okay, so it's there, do it. Then we've got an action spreadsheet, it helps to keep track of your syndication activities, and we give them the blank spreadsheet.

Step number eight is: post your article to your Empower blog using the training you received in step number seven. How simple is step number eight? It's not hard at all, right? Step number nine is: repeat this process for your other four keywords. So what you're gonna do — you mean to tell me, Tracy, you're asking me to be consistent? Yep, stay focused. Same things I told you that we're doing, that's what we're doing here. It's not hokey pokey, this is the real deal.

And then step number 10 is: after you've completed all of this stuff, choose five more keywords and do it again. Notice what I've got here, my friend — this is the secret, if you want to know the secret, it's consistency. There's no difference. The young guy Dakota who just moved to Thailand, I saw his wonderful video, he talked about just being consistent. There's no magic, you're just doing the same thing over and over again. Any professional athlete, they're not doing anything different — they go out there, they play the same game, by the same rules, they might have to change up their strategy just a little bit depending on who the defender is, but for the most part they're dribbling, passing, and shooting every game — 80 games, 100 games, a billion games, 25 years of the same game. It's dribble, pass, shoot, over and over, and the better you get at dribbling, passing, and shooting, the more money your contract is. It ain't that hard to understand, people, it's just doing the same thing over and over.

What are the things that we're doing? We are blogging daily, we are telling others, and we are getting money. You do that, we're getting two people a day, right? We even have a paid traffic strategy here, people can click on the link here and go and do some things that we've got that we recommend to kind of get going in that arena, but that's it. It's not complicated, that's what my 10 steps are here, they are. That gave me the frequently asked questions, you can figure those out, and the Aweber code, you get that, and this is what it looks like, okay.

So ladies and gentlemen, this is the building of a dynasty, okay. This is how I see it, this is how we've done it in our group, and this is what's worked. It's worked so much, I mean, in the process of writing a book about this very same thing, okay, because it works. And so I hope that this has been insightful to everyone this evening. I hope that it has met the criteria for my wonderful leaders and mentors, Dave Wood and Dave Sharp, and I hope that it is something that you can use and implement that is non-technical — it has nothing to do with a how-to, other than whenever you do get your people, you know what to do with them so that you can keep them and not feel responsible for them. So I want to thank you guys this evening for your attention. I want to thank you for tuning in and really understanding what it is that I feel is one of my core competencies and how I leverage it in my business, and hopefully it will help you to really raise the roof on your income too. So Dave, I'm going to turn it back over to you.

Yeah, Tracy, I'm here, can you hear me? I can hear you. Cool. Yeah, wow, I mean you were just going there, and I was just kind of sitting back thinking, you know, this is the type of leadership that is created when you get inside of a community of people. One thing I know about Tracy, she's always challenging herself, and I want to give you a couple of leadership concepts, guys, just before we let you go here, just real quick, just to add on, because I want to give you guys a bigger — I really want to open your eyes and minds up to the future, to what can happen when you really get to the next levels in leadership. And one thing that I'll say about Tracy, by the way, just like I said, Tracy is an incredible trainer. Tracy, I mean, every time you speak it's almost like it's divine, you get warmed up and you just lay it all out. So, just before I even say anything else, unbelievable training, and I appreciate you for just bringing everything that you bring and laying it all out on the line. You're just one badass woman.

Thanks Dave. So one thing that I know about Tracy, she always puts herself in a position to where she's challenged, right? And for a lot of you, what I want to do is just challenge you a little bit here to remember what really creates leaders, and what is a leader? A leader is somebody who has the quality to be able to lead a group of people and influence and persuade them, and most leaders are abundantly rich, right, they're abundantly rich unless they make horrible decisions. But the qualities of a leader is that a leader does what Tracy does, which is surround yourself with people who help you make good decisions. It's just like once you start making a lot of money and you become rich, you don't particularly always have to — and you can just keep the screen on your computer here for a second, Tracy, because I don't have anything up right now — what happens is, you know, there's so much going on when you're busy, and I can tell you, Tracy's busy, I'm busy, Tony Rush is busy. Right now, we're in 2013, and we can create systems and platforms and automate some of the stuff that a lot of people did many years ago by hand and by phone, which is what Tracy shared with you tonight on top of all the concepts. But I mean, one thing that I can tell you about being a leader is you become busy, you surround yourself with people who challenge you and continuously push you to become smarter, faster, make better decisions. You start to realize that the quality of your leadership is dependent upon the quality of leadership that you surround yourself with. And I actually know all of Tracy's teammates, I know all these guys, Adrian, I've hung out in Atlanta with her team before, right, I stopped in, we did some training and stuff, so I understand, I've seen it firsthand, I know that it's real, I know what it's like, and I also know what it's like for me dealing with and building a culture and team with all of our leaders right now. Tracy, you've got an unbelievable team, and without pulling stats, I mean there's definitely thousands — you may even be pushing 10,000 in your team right now, I'm not sure, but I know there's thousands. Coming from the last just over 12 months, having, you know, almost 80,000 in the team right now, and with a front line almost 4,000. My partner and I, Dave, we've personally enrolled almost 4,000 people directly, and that's, and I'll tell you what, because of the leadership qualities and concepts that we've developed, we've done that mostly with influence and persuasion, we haven't done it a whole lot with paid advertising. So when I'm speaking to you guys, I'm speaking to you from a perspective of experience, not from a perspective of philosophy, which I think is important — people who understand the industry, and even people who have — if you've built a team once, I've got respect for you, especially if you're still active, right, but I don't like people who try to get into the game just with their philosophies because they think that they understand the industry. I'm speaking to you here from a perspective of actual field experience, with a front line currently of almost 4,000 and a team of almost 80,000.

A lot of things come into play, you start to learn how different personalities and attitudes, you start to have to counsel and coach a lot of your teammates, you start to have to understand — not particularly manage people, right, but you have to understand how to motivate people in a way that gets people wanting to build with you, wanting to be loyal to you, wanting to walk to the ends of the earth with you. And so there's another level of stuff, right, and Tracy's involved in that stuff, because we do this stuff with our team — for example, we've got an event coming up and we're flying our leaders and our speakers and things of that nature out, we're going to meet with them and go over a lot of the team building concepts and leadership concepts that are going to take our team from where we're at right now, 80,000, to the next 80,000, the next 80,000 after that. So without going into all of those things right here, because that's honestly another two to four hour training, what I can tell you is that there's another level of things, right, when you get into the elite circles, when you start producing, there's always another step, there's always another level to shoot for, there's always more to learn, there's always more money to make, right. And when you start getting to the levels that Tracy's gotten to, then you start to experience that — Tracy focuses. She didn't focus on her upline. She didn't need to worry about me and Dave, because she's direct to me and Dave. She didn't need to worry about if we're handling our business or if we're out there producing, because she knows that we're out there producing, right. She's focused on her downline, and she's not worried about us.

But for those of you who are out there who really have a dream, who really have a desire to go out there and be somebody who influences people, who leads a group of people, who has people coming to them, looking to them for leadership — there's another level to it. And you guys can reach that. You guys can tap into the training and the resources that we've got for you, because the cool thing about what we're doing is that we're doing it.

You know, we're not just talking about it. We're doing it. So, you know, I've got to tell you that I just want to close by saying that if you are thinking that the secret to building your business is going out there and learning all of the details and focusing on all of the minor stuff, you better learn how to major in the major stuff. And this is the major leagues. The minor stuff is all of the technical stuff.

It's all of the setup stuff. It's all of the details. It's all of the nitpicking that the people who are broke are doing. And I'm just speaking to you straight, and I'm speaking to you hard and sincere, right? Because I know that we've got a lot of potential leaders on the line right now who can go out and take these concepts and apply them, go and build a team of five people and then grow that into ten people and grow that into twenty people.

And we have some future big-time team leaders on this call. But you've got to learn — one thing that I want to point out that Tracy has mastered is she majors in the majors. She doesn't focus on the nitpicking.

She doesn't focus on all of the controlling stuff. She understands, and she learned this a long time ago, that she doesn't ever have to have her hands in everything. And this is something that I had to learn too. I've got almost 50 employees that are working for me on the corporate side, and then a front line of almost 4,000, a team of almost 80,000. Do you think that I've got time all day long to focus on all of the nitpicking and have everything go through me?

No. Because I understand the same thing that Tracy did a long time ago. And for a lot of you who are on this call tonight, you've got to understand that too. You've got to understand that the minor stuff, the details, and not the big picture and the big vision of things, are not important. Right?

If you can automate something, if you can let somebody else do something, always let them do something, if it doesn't break apart your team. Right? If it doesn't break apart your team, and you can let somebody else do something, let them do something. Right?

Don't let your ego get in the way of your team. As a leader, there's a time to use your ego and there's a time to keep your ego in check. And as a leader, if you build right and surround yourself with the right people — being a leader is not about being materialistic and always going out there and having to have the nicest stuff or fly first class all the time. You fly first class because you've got the money to do it. Right?

You fly first class and you've got a nice car. You buy Maseratis. Right? Because if you're a leader, you've got the money to be able to buy Maseratis and live in a mansion and drive Range Rovers and fly first class. Right?

But you've got to understand that we don't do that out of ego. We don't do that out of insecurity. We do that out of lifestyle. The last leadership concept that I'm going to leave you with here on this call tonight is, when you start getting to the point that Tracy's gotten to — to where she's going out buying Maseratis.

To where I'm going out and moving into 5,000 square foot houses, right, and she lives in a big house too out in Atlanta — most of our leaders drive nice cars. They have nice houses.

They have money in the bank. They have the lifestyle. Well, the reason why we have the lifestyle is number one, because we've earned the lifestyle and the ability to be able to do that, because we've worked our asses off. And I'll tell you what, when you become a leader and you learn to love this business, it ain't work to you anymore.

I don't know if you've heard — what Tracy said, she's the same as I am. I work. I've worked at some points 12, 14, 16 hours a day. And people are like, you need to take some time off from work.

I look at them crazy, saying I haven't been to work in years because I love what I do. But I'll tell you one thing, if you've got the ability to be able to upgrade your lifestyle, you don't do that out of insecurity or for keeping up with the Joneses. You do it because when you do, you attract a different level of leader. When I started moving into big houses and driving cars and changing my lifestyle, people started popping up.

They started saying, Dave, what the hell are you doing? It started to become real to them, right? This is not about going and putting yourself into debt, guys. If you heard Tracy, she keeps financial people around her, keeping her in financial check, right, but she also went out there and upgraded her lifestyle because she deserved it.

You know what, I guarantee you, some other leaders have been looking at Tracy saying, you know what, I'm sitting over here, I'm grinding it out, I'm not really making it happen.

She's over there making it happen, driving Maseratis, doing her thing. I'm going to give her a call because I want that lifestyle. You have to understand what moves people as a leader, guys. What moves people and what motivates people primarily, which is why I drive primarily with this in my marketing, is income. It just is.

It's money. People want to see the proof. They want to know that it's real. It's not a scam. That actually real people are making real money.

And then you get them into the team and you start to work on their insides. You start to work on their mentality, their emotions, their spirituality. You saw what Tracy was doing with the gratitude list, right? You see what Dave and I do with the opening up, telling our stories, making emotional connections. Because we understand that a lot of people might not make money, but hey, guess what?

They might enjoy just being around us. They might enjoy just having the ability to be able to open up and connect and feel a part of something. Because I'll tell you what, most people in life just want to feel a part of something. If you guys can understand that with your teams, then you can move mountains, right?

It's not about getting every person on your team to leadership status, because everyone can't be a leader. I'm just being realistic. But I'll tell you what, some people are only going to be motivated by money. Right? It's just the nature of the beast.

But I'll tell you what, the majority of the people are going to be motivated by more than that. If you can understand this in your team, if you can understand the psychology of building culture, building a movement — if you can understand the fact that the majority of the people, and I've experienced this now with employees, I've experienced it with teams, I've experienced it with the tens of thousands of people that I've interacted with, spoken to.

Spoken in front of, talked to on the phone, met in person — in my personal and business life, the majority of the people are motivated by feeling a part of, by being recognized, by building and creating an emotional connection. And that's exactly what Tracy has done. It's exactly what all the great team builders do. They make their people feel a part of something.

And if you can get your people to focus on the big picture — experience the different senses, right? Because we've all got different senses. And I'm not just talking about the touch, the smell, the sight — I'm talking about the touch, the smell, the sight, the emotion, the feel, the thought process.

If you can keep your team up at night thinking about connecting at the events, having a sit-down personal conversation with you — I mean, it's the small things that mean the most to a lot of people. And if you guys can put those pieces together.

And practice that inside of your marketing — understand what I just said and put it into play in your marketing. Then build a team for you. Like Tracy said, it's not the hard part, right? The real, the deep — the rabbit hole goes deeper when you start learning how to keep them together.

And getting them to go out and produce, and getting them to go out and recruit, and getting them to go out and make things happen. Right? Because, honestly, it's not hard to get somebody started.

If you think it's hard to get somebody started, then you ain't doing it right. Because it's not. It's not hard to get something started, especially in my business. We have so much social proof all over the place, that if you have a hard time getting somebody started, then you ain't using the tools right.

You aren't using the material right. You aren't using all of the different things that we've put in place for you inside of your business. Right? But once you start getting those people together, that's what we do these trainings for. That's what we hold leadership conferences for.

That's what, at our events, we get the top 200 people who are producing the most results together before the events, and say, hey, this is what to focus on as a leader, now that you've got some momentum going inside of your business. So that's why you always, always want to focus on getting in those leadership circles. Guys, it is solely about who you connect with.

Who you're associated with. Who you're working with. Who you're working around. And that doesn't mean you have to be direct.

That doesn't mean that you can't make it happen if your sponsor quits. I mean, let me tell you something — I've had sponsors quit and still gone out and sponsored 500 people in a business. Seriously. It does not matter to me.

I do not make excuses about, oh, my sponsor quit. Hey, you know what? I don't care if my sponsor quit or not, because I'm going to go out and build a team and have people following me as the leader regardless. That's how I look at things.

It's a leadership perspective. I'm not looking to be trained all the time. I'm looking to build a group so I can train them. It's just a different — it's a change in perspective. And if you can understand that change in perspective —

If you can look to the people who are making money and creating bigger results than you are and listen to them, like you are tonight, like you are tonight on this webinar — take that, turn it around.

And it's not always just about what people are saying. It's also about what people are doing. So watch. Pay attention.

Being at the events. Meeting with people. Listening to your leader when they say get here, or do this, or go there. It's not just for their health. It's because we go to events.

We do these things because, for me personally, going and connecting and seeing people interact, and seeing how a leader carries themselves, is one of the most important things that made the biggest difference inside of my business and life. Because I didn't know how to carry myself. Most people, they run around like weenies all the time, and they don't understand the concept, and it's okay because the majority of us were never taught this stuff.

This is not the stuff you learn in college. College will cost you much more, but you'll make much more with this — way more with these concepts. Because you can use them in your business life and your personal life, and even turn a lot of your personal life into your business life, because when you start applying these characteristics and these leadership principles and concepts to your personality, the way that you act, the way that you behave, the way that you carry yourself, how you move, how you speak — if you listen to Tracy, guys, she's honed her communication style over the years to be inspiring.

She doesn't pull any punches. She didn't care if it offends you, because she's going to say what's on her mind. I do the same thing. It doesn't matter.

I know what I'm saying is the right information. I don't go and try to be an expert in stocks. I don't go try to be an expert in real estate. I don't go try to be an expert in cars. I open the fridge and my eyes glaze over.

I can hardly boil water in the kitchen. I don't cook. I don't clean. But I'll tell you what I do — I market and I build teams.

I create cultures and I move. I work with the right people. That's my expertise. That's why I speak strong there. You guys have to understand that you don't have to be good at everything, you just have to master one thing.

And hey, it's not always about forcing yourself to be something that you're not. Maybe link up with people and use their strengths, like Tracy did inside of your team. Again, it's about surrounding yourself with the right people. And you don't have to go out and find those people already established.

Get involved. Okay, that's what I'm going for. In the business, guys, go out and get those people and get them in the business. Go out and find somebody.

Say, hey, here's a perspective. You're talking to Joe Schmo, financial planner, advisor. Say, hey, look, I'm building a team. We've done X, Y, Z, insert some social proof. I'm looking to create a real mastermind.

I'm looking for a financial planner. Let's get you started, whatever. Boom. You've now brought somebody into the mix instead of worrying about going and finding somebody who's already in the mix. Right?

Because most likely, that person's not going to be below you, are they? That person, if you're looking for them and they're already in the business, they're probably above you. So you need to go out and find somebody who you can benefit from, that you can sponsor, put into your group so they can be below you, so you can make money off of them, off of their production. Right? It's a difference in how a leader thinks than somebody who's just getting started or somebody who never breaks through to the other side.

Right? So guys, if you're in any of our teams, right, you're going to get a lot more of this. You're going to get a lot more of these leadership trainings, these concepts. There's always a next level to get to. And if you're in some other business, in some other company, then create that if it's not already there.

Go and set that up. Put those things in motion. Your people need something to shoot for. They need something to work for. They need something to always be striving for, that next level.

You've got to dangle the carrot, guys. It's life. It's business.

You've got to find a way to keep your people moving forward. Right? I mean, hopefully, if you're in another company, hopefully they're doing that. We understand that on a very deep level, right?

It's why we've got momentum. But if you don't have that already, then put it in place. That's why you're going through this training. So guys, that's it. Amazing training.

Again, Tracy, I know you're always speaking and training at our events, and we have you out here on a regular basis. And I'll tell you what, this 15K formula training is turning into a beast, isn't it? I'm telling you, it's better than the first go-around for sure. It should be worth more than what it is.

Seriously. This is ridiculous, the amount of value that this course is delivering from all the leaders and the different lines of expertise. I'm just glad I own it. Yeah.

Yeah. No, no, for sure. It really is. So, I'm just — this team building stuff, super important to me. I mean, you got to love your team.

Like you love your family, and for the couple of people on the line who don't like their family, that's okay. You can't pick your family. You can't pick your team though. And you can create a new family. You can create a new team, right?

This stuff is just super important to me. It's the one — I mean, we're good marketers, but we also understand team building at a deep level. And I'll tell you, it's just one of the — it's probably one of the top three reasons that we've got the momentum in the movement that we've got going on right now. So it's just super important. So anyways, I just appreciate you contributing to it, because I don't know anybody who does it better than you.

Well, thank you, Dave. I'm certainly very, very privileged and very honored to be able to share this information, and always looking to serve our community. I love what we're doing here more so than anything else I've ever done so far in my life. And I look forward to helping you guys build that dynasty that I know you envision so greatly.

Yeah, no, I do. And I see it. And the cool thing is, I think that when you start building that dynasty, when you start sharing the vision, when your team starts to see the vision, when your team starts to share the vision with you, that's when you start to build the dynasty. That's the difference. If you guys can see that, and for a lot of you, if you can study what we're doing here, it can give you a lot of insight into how that works. It's happening right in front of you right now with us anyway.

So it's a really good lesson, whether you're here or in some other business. I mean, we're just out here trying to build our dream and our vision. And the cool thing about it is we're teaching it and then also going out there and doing it. So anyways, I'll see you next week, Tracy, and a lot of you as well next week or sometime soon. I look forward to shaking your hand.

And for now, that's a wrap. Tracy, any final thoughts? Are you good? I am good.

I will say this, Dave, give me one last chance and here it goes. Leading up to every event, I'm going to encourage people to do this as we close out. Leaving San Diego, there were so many people that saw those red lanyards and they saw us sitting in those white couches. And we had space and we had room and we were hanging out. That literally created what we call Operation Red Lanyard coming out of San Diego.

And Operation Red Lanyard has helped more of our team this time. I think we have about 15 or 20 people now that are going to have red lanyards that are in the top 200. In San Diego, we only had four of us that had it. And now we've pretty much quadrupled that this go-round. Operation Red Lanyard always finds something to encourage people to push for the next event, to reach for the next leadership level.

And that's helping our team to grasp the vision. It's helping people to get the bigger picture. And so whatever it's going to be for you — it was Operation Red Lanyard for us last time, and it'll probably be something different this time. But create something fun for your team to strive for, to have those red lanyards.

I'm telling you, people would kill for a red lanyard more than they would $10,000. They want that red lanyard.

Yeah, no, that's the recognition piece. And that's as powerful. I mean, if you can go out there and help somebody get their first sale — I mean, build a team, guys.

It's really about going out there and creating the momentum in your first week while you're pumped, when you first get started. So if you can remember how you felt when you first got started — a lot of times if we forget where we came from, we're bound to repeat it. Right. So what do I mean?

How does that apply in this business? Well, if we forget how we felt that first week, then we're bound to quit. And sometimes we find ourselves trying to start back over again because we go back and sit in a cubicle or go do what we were doing before and realize that's not what we wanted to do. So we come back. We try it again.

And so we forgot where we came from. So you've got to not forget where you came from. And when somebody gets started inside of your team, you've got to set up a process to help them get started and go produce and take advantage of that fresh feeling, that fresh motivation, right away. And if you can do that, and then you implement the recognition stuff, and always give them something to fight for, always give them something to reach for.

Always give them something to reach for, something to look to, like the Red Lanyard stuff. That's just something that we did that's created a lot of motivation. You can always reinvent yourself and your team in a company. A lot of times why companies fail is because they don't reinvent themselves.

A lot of times why leaders are stagnant, and they build a big team or even a fairly big team and then that team dwindles, is because they forget to reinvent themselves. They forget that sometimes you've got to change clothes. Sometimes you've got to take a shower. Sometimes you've got to just put on a new outfit. And when you do that — that basically translates over into this business as a new promotion, a new contest, a new reason for people to get excited again.

And you can take the same thing and say it a different way. These are simple things that take no physical labor. All it is, is understanding the psychology of how to motivate people. And that is really what building a team is all about. So yeah, Operation Red Lanyard, badass.

I'm looking forward to seeing everybody in our team who's got one. So anyways, I'm good. I'm ready to call it a wrap. That was enough value, we should just go charge a thousand just for this thing.

And we might one day, who knows? You know what I'm saying? So go out there and tell people that you need to get this thing quick, because we might just get a wild hair up our butt one day and just decide to charge $15,000 for the 15K formula. You ain't kidding. With D-squared, you never know what's going to happen.

So act fast, people. Act fast. All right, guys. Hey, you guys rock. Honestly, those of you who are on these trainings, you are the leadership team.

Obviously, whether you're here or somewhere else, you are the leadership team. I mean, this takes commitment. It takes investment in yourself.

I walk around and I listen to audios all the time. I'm like, I'm going to do this all day. I do. It helps my communication. It helps my vision.

It helps ideas just download into my head. And so, I just commend you guys. So anyways, that's it. I appreciate you, Tracy. I'll talk to you later.

And guys, we'll talk to you here soon. Good night. Good night.