Skip to content
EMPWERNETWORK
Home/ Episodes/ The Power of a Gameplan
Inner Circle Calls · #132

The Power of a Gameplan

Listen with the Blogging System

Inner Circle Calls audio is included with any active blog subscription ($25/mo). The full transcript is below — free to read with a free account.

Subscribe $25/mo → Log in

Already subscribed? Log in with that account. Annual and Pro plans include the same library. Want to hear one first? Play a sample call free →

Full episode transcript

Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

Hey, what's up? It's Cassandra Lee here. We're missing the power to the couple, right? Paolo had to take care of some things. I decided, you know, let me share this audio with you guys Here in the inner circle.

What's up? Everyone? Hope your day is rocking it out Whether you're listening to this early in the morning in the middle of the day or late this evening My goal for you tonight is to take action on what it is that I'm going to share Right, I'm I go for you today. Whatever time you're listening to this is to take the action Okay, I want you to be completely clear on what the purpose of this audio is, right? We titled this outline your game plan.

Okay, this is Crucial, you know when you first get started in business Have you ever came across the question? Well, what do I do? You know like now that I started right now that I bought, you know What's the first thing that I should do? How can I start making money? What do I do?

Right, man? I'm telling you I've been asked this question multiple of times the moment somebody decides to join They immediately say so what do I do now? Right? I even asked myself that question plenty of times, right? What do I do now?

What's what do I what am I gonna do today? Right or how do I get started like you see all these components and you may listen to some watch some videos Listen to some audios Talk to your upline whatever it is, right and you're told to take a series of actions But then you're like, but what do I do? Like what do these actions mean if you've been there this audio is For you. Okay, if you haven't been there then maybe you're not gonna resonate with what I'm gonna have to say Okay, so I'm gonna first start it off like this, right? You know, I went to an event and at the event, you know, somebody broke it down, you know, they said to me, you know, man you know getting or understanding what to do in this business is as simple as getting ice cream and she went on to talk about You know, what are the steps that are needed to take in getting ice cream, right?

Like if you say I'm gonna go get ice cream What are the steps involved in getting the ice cream? I mean, there's tons of steps You actually have to get up you have to walk to the kitchen You have to take out a bowl and take out a spoon and take out a scooper, right? Then you got to go into the freezer If you don't notice that there's any ice cream You actually have to go into your car actually get your shoes on get your jacket on if it's cold Get the keys get into the car put the car on put your seat belt on put it in reverse Drive out put it in drive Go forward and you know drive all the way to the destination of where you can purchase ice cream Park the car take the key out of the ignition take your seat belt off get out of the car Walk into the store go to the ice cream aisle find the flavor you want grab it walk to the checkout Give it to the cashier and then they charge you then you take it and you walk out of the store Walk into the car and so on and so on and get home. Oh, right So you think of you know, you don't really ever think about all the different steps that is required between sitting on the couch and getting ice cream to satisfy your Sweet tooth, right? You don't think of it.

No one ever does. No one ever does but really it's so in-depth. It's an in-depth process But it really isn't because it becomes second nature becomes habitual to get up and walk You don't think about those things right and it's the same thing here If you if you're told Market daily, right? Get leads get 30 leads a day, right? the Statement is simple to say but then you go But how do I do that?

Like what does it entail and it sounds so foreign to you and it sounds so in-depth like this long Process to be able to do that and you ask yourself I have no idea even where to get started like I know I'm supposed to blog and create a funnel and Get leads to it and you know email them and then convert them into sales I know I'm supposed to do that. But how do I do that? so when she said that yeah, I made it simple, but still there was just this disconnect of Exactly what it is that I need to do and sometimes when you're a beginner when you're a newbie you complicate things Sometimes we have to go back to being a child I mean think about a child when that child starts learning how to walk we don't say hey You got to tighten the core so you can you know, you can keep your balance You don't say hey flex your Achilles muscle, right? We don't we don't we don't tell them these things We just say take a step take a step right and the body just naturally knows how to do these things I mean the baby's not really thinking of all the intricate details that are going on within the human body From the mind telling the foot to step they just actually take the step. They don't understand how they're doing it They're just doing it they're falling they're getting back up right sometimes we got to go back to that Without needing all the details without needing the intricate depth, you know Strategy, we just got to know hey take the step Excuse me So anyway, sorry, I'm just like coughed really bad there right?

I might need some water So give me one second, but you know when you're thinking of these things and you're saying to yourself I got to do X Y & Z You got to just do it and sometimes we complicate it. We inflate the situation. Give me a second I'm gonna take a sip of water All right, so There we go. Okay, so You know, that's when I realized, you know, how can I make myself go back to the simplicity of a child? And so I thought what if I wrote a game plan right like what if I wrote it out, okay, I understand I got a blog Understand it needs to be a funnel understand It needs to be an email that needs to be sent and so on and so on So what if I actually broke it down?

Okay, like I broke down Okay, what my blog topic would be I would write the blog topic Okay, then I would actually like I would actually draw this out guys. Like I'm talking about writing it down It's kind of like man. I was watching the Seahawks play this weekend against the Packers, right? So, I don't know when you're watching you're listening to this, but this is 2015, you know Super Bowl 2015, right? And They were doing the NFC champions red championships, right?

And they did not look like they were gonna win the game, right? It was the Green Bay was like all over them. They were like, I believe 19 and no, I believe I forgot 16, you know, I don't remember they were they were really they were getting beat right and Finally, they got a touchdown, you know, and they did it in the craziest way possible They get a touchdown, but then the rest of the game is nothing really they got their first touchdown I believe in the third quarter and then nothing after that now, it's the fourth quarter There's about three minutes left and it looks like it is done Green Bay is going to win and out of nowhere out of Nowhere, the Seahawks do the unthinkable, right? They freaking win the actual game, right? I'm not gonna describe the entire game.

But my point is this right? There was a certain point That they got right. I think it was when they made their first touchdown, you know When the guy was about to kick the field goal, they did a fake out He pretended he was gonna kick the field goal and the guy who actually was holding the ball takes it runs and throws it to somebody in the touchdown zone and Touchdown Seahawks, right now in order for that play to be inoculated as successfully as it was It was written it was spoken of it wasn't something they thought of on the fly I mean they thought this out. They drew it out They wrote it they planned it and when it was time to you know Inoculated when it was time to complete the action they were on that field Everyone knew what to do. Everyone knew their position except for their opponents their opponents didn't know what was coming But it was a flawless play and it even got the entire Audience and all the fans in the stadiums and all throughout America watching on their televisions Everybody was tricked everybody fell for it and That's exactly what you got to do here You got to think of how am I going to accomplish this outcome of 30 leads, right?

You got to actually create the game plan. So let's pretend that we're creating a game plan Let's pretend that we're creating one right now. So what I normally do to create my game plan is I'll draw a box. Okay, and that box I'll call it my blog. Okay, so my blog is that box?

So that box resembles a piece of content that's going to generate the traffic Okay, and what I do is I get okay if people see my blog They're gonna read this awesome piece of content and from there They're going to click on my banners or my call to actions. Therefore, they're going to lead into a funnel So right next to it, I'll draw an arrow to like a banner, right? I'll throw in a banner next to it like some rectangular box next to my box of a blog And I'll write banner. So once they click on the banner, then they're going to see a capture page from that capture page Then they're going to see a bridge page right and then from that bridge page, then they're going to see a sales page I'm really talking about a basic funnel here, right and from that sales page Then they end up buying now if they don't I collected their email so what I do is I'll draw a line from the capture page going down and That's how they enter my autoresponder and I'm gonna send them a follow-up series of about five emails So I'll draw five boxes, right and each box represents an email that's going to go out You know in five consecutive days, so then I say to myself Okay Either somebody's gonna buy immediately straight through the funnel or they're gonna buy through the emails that I send once they put their email In so now I have this image right this picture in front of me Hopefully I set it clear enough that in fact you're able to actually pause this entire audio and create it right now Right you create it now you have your source of traffic that leads into like the banner, right? Which leads into the capture page leads into the bridge page leads into the sales page leads into cash in your pocket Now if they don't buy that capture page has an arrow going down Leading into a follow-up series of about five days each box resembles an email.

So now I say, okay I have this whole picture Now I got to create the content for each thing. So then I'll start from the beginning Okay, what am I gonna talk about in this blog? So on the blog then I'll write what the topic will be Not only I'm gonna write the topic But then I'm gonna write how I'm gonna bridge it to get people to actually click on the banner I got to say that in my blog Hey But if you're wondering how to learn X Y & Z or if you thought this was powerful information or you got value out of this blog I'd love to get to work with you. Click on the banner to my left or click on the banner Below whatever it is, right? I have to think of a call to action So I'll write the call to action on that box of the blog.

Okay, then the banner So then I have to think of what the banner is gonna say So I'll write down what the banner is gonna say if it's already Pre-created in some of the blogs that we have here then you just don't have to write anything All right, then you think about the capture page I got to create a capture page and you and you write down how you're gonna create the capture page or you can use a Pre-made one that we have here, right? So you think of one you think of what you're gonna write and you write it in that capture page box Then the bridge page what you want to say in it you write it down Then the sales page what you want to say in it and then you write it down Then you think of the follow-up series okay, then you write down what each email is going to be about in each box and then once you have the outline Completely written out the entire game plan. Let me ask you something Are you getting an aha moment right now? Like did this just slap you in the face? Did you just go?

Holy crap, I get it. I get it. I no longer have to think of where do I start right if you got it? Oh my goodness Congratulations, you have no idea the beast that you're about to become because if you do this for every source of traffic that you're generating You're gonna find yourself being completely clear on the actions necessary that you need to take but not only that Not only you're gonna be completely clear You're actually gonna do it and you're gonna be able to see from a third eye Right from or from a bird's-eye view of how your business is operating. It is going to be Unbelievable.

I'm excited. I'm excited for you. Go ahead and take action on that. Okay, so now you go. Okay now I need to create it So then you start what you do is you I would start backwards, right?

I'd first start off with the follow-up series, right? Then I'll start off with the capture page then the bridge page then the sales page. I'll create each one, right? I'll spend a good two hours, you know, maybe if you're not that, you know fast yet, right? And you want to spend a day on it.

That's fine You the time you have you create the entire the entire setup Once you create the entire setup Then you write the blog and you start marketing that blog and you actually have a place for people to go through, right? Do you have a list you can build you can start making money off of it. It becomes Amazing guys. Do you realize? the clarity you now have Do you realize the game plan you just created like go looks I'd stop listening to this immediately Go create it go create it right now.

Go create it. I'm telling you do this for anything You'll never really be asking that question But where do I start? What do I do right now? I gave you the answer you have the complete understanding now My objective of this audio was for you to be completely clear on what it is that you need to do in Order to get that done, you know to get that done. I'm excited for you guys, right?

I want you to be completely clear. I want you guys to get over the You know the struggle of what do I do? What do I do right now? You know, how do I get started? You know now that you have this you can go out and do it guys.

This is Powerful. This is for anything requires an outline anything that you want to accomplish Requires a clear game plan just like the Seahawks winning the game, right? Just like in that example You need to be on the same page your business partner needs to be on the same page It all needs to flow if it's going to work correctly It all needs to flow and the best part about it is that is that when you create it You'll see the flow happening You can literally look at it from a third side from a bird's-eye view and see what areas may need tweaking What areas need to be created what areas aren't good and everything and once you have it you do it you put it out there And suddenly you took action This is what you need to be doing just about every single day putting content creating funnels Emailing people making sales. This is it you do this every single day This is how we do it. This is how we do it, right?

I'm excited guys. I hope you got tons of value out of this. I hope this was a An eye opener, right and I hope you actually, you know, take action, right? I hope you take action I'm really pumped up The last thing I want you to do is listen to all of this for the last 16 minutes and you do nothing with it Right take action, you know and let us know let us know if you're if you if you understood it If you have any questions about the game plan I would do this the entire way create the entire game plan from beginning to end and of course Details can change as you go along it can get more in-depth But if you have that game plan at least you know where to start, you know What actions you need to take immediately to inoculate the task at hand do this and you know some tools I recommend that allow you to stay on track is You know you have to do is right to do is calm t o d o i s t Dot-com is like a task tool and you can put down the tasks you need to accomplish So let's say you don't have all day to finish it or you don't have enough time in one day to finish the entire process The entire game plan There's this thing called to do is calm you can actually download the app to and You can you can actually put tasks that you need to accomplish throughout your day if you have an accountability partner You can you can schedule it or team up with it and there you're never left to oh, where did I leave off of? What do I got to do next right?

You got to do everything here You'll have a total understanding of what you what it is. You need to do man. So I'm excited guys I hope you understood everything take action. I miss my husband on this audio But he had to take care of some things. Like I said before I'm sure you guys You know, you could enjoy it right?

Enjoy. This is Cassandra Lee and I hope you enjoyed it I will see you or talk to you on the next audio sometime soon I'd love to hear from you if you enjoyed this and Talk to you soon. Take care

Keep reading — free

One email opens every transcript on the site. No card. You’ll land right back here, logged in.

Already have an account? Log in
Want the full system behind this session? It's taught step by step in Classic Costa Rica Intensive. See the course →
Leave a comment

Partner ProgramShare Empower Network. Partners earn 30% on referred sales — free to join, no purchase required.
Become a partner free →