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Empower Hour · #19

How To Make Money With Limited Experience, Skills, And Money (With John Wells)

With John Wells
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Full episode transcript

Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.

To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. Hey folks, this is Dave Wood talking to you from my home out in the mountains in Costa Rica. I'm here with a special guest today, John Wells. Now, I met John actually when I was going around speaking at a couple of events. I stopped in Las Vegas.

We did an event in Las Vegas. About 50 people showed up. I actually don't know if John even... John lives near Las Vegas. He drove from like four hours away.

But he showed up, and we were asking people to tell their stories about their experiences with Empower Network in this meeting. And I said, what? So I actually had to look him up. I looked him up in the member database, and he has... I think you're right at around $30,000, John.

I don't know the exact number. So what we're going to do is we're going to dig into his story a little bit, what he did, what he's doing for marketing right now. And also, I'm going to step back in because I noticed a couple things in his account, and he should be making about twice as much money as he is. So we're going to teach him how to do that as well on that and have a lot of value for all of you. So anyways, John, I don't want to ramble on and on and on.

Great to have you on the interview. If you could just start off by maybe sharing a little bit about yourself, your background, why you got started into Empower, what you were doing before this, what attracted you here. And kind of what happened. That'd be great. I'll just kind of mute myself out here.

And if you need anything more specific on what to talk about, just let me know, buddy. Great to have you on. Yeah, I really appreciate being on this. It's definitely an honor to be a part of the movement. My name is John Wells.

I'm actually 30 years old. I just turned 30 in January. But I sound really young. So when people see me, they think I'm like 21. But really, I'm 30.

And time is short, and I have to make moves. And because of that age, you have to move quick because you only live once. But before this, I was in the real estate market back in 2003 to 2007. I've been in sales all my life. And I realized that when I got into that sector, I was in during the boom.

It was ridiculous. And when I got in, I was making money like I've never, imagine, but the problem there was, is it didn't last very long. A lot of people came in late, but I bought a nice home. I had a nice car. I had everything living in Newport Beach in California, and I've had a million dollar home.

And all of a sudden everything was took in and swept right underneath me and I've lost everything. I became homeless. I only had my car. I slept in parks, didn't know what I was going to eat the next day because I was struggling because everything was taken away from me. Because I didn't manage my money.

I mean, there was a lot of people in that market that just made a lot of money, but they spent it all too. And I was one of those people that just expected that I was going to make another sale the next day. So I didn't really have any worries. But after that, you know, I became depressed, you know, six, seven months just struggling. And I didn't even want to go into any market with sales.

I didn't even want to strive for success anymore. I was just over it. And it just drove me here to Las Vegas. And I came here. I came here to Las Vegas around 2007, eight.

And I stayed here for four years. I mean, I was out on the strip passing out cards. You see those little smutters that pass out those little cards, you know, here, go to this, you know, nightclub or go to this, you know, escort service or whatever you want to call it. But, you know, I was doing, I was hustling and I just didn't want to do anything else. I just worked for my minimum wage, collect my checks and just went home, ate, just live my life.

I just didn't want to do it. I just didn't want to do it anymore. And one day I just realized that I was fed up. You know, I can't do this anymore. So I got back into the sales industry.

And what I saw here in Las Vegas was there were boiler rooms everywhere. I hopped from job to job to job. I mean, I was really talented and they would say, hey, I want you to manage this office. So I'm like, okay, so I'm gonna have to work seven in the morning until 10 at night. That's no life.

And then they're only going to pay me a couple grand a month. That's ridiculous. And I'm just tired of it.

I just got sick and tired of it. Hopping from job to job to job. So I decided, last year, the beginning of last year, to work from home. I found a direct sales company online and it wasn't anything about recruiting people. It was just selling stuff to businesses. I was just sick and tired of working for people.

So I wanted to work for myself. So I started selling tools to businesses and that worked for a while. And then that went downhill. And then I was back to zero again and I always have no money in my bank account. And then, you know, right when Empower came along, I had 300 bucks to my name and I saw it.

I didn't know really what it was, but I didn't have a choice because I don't want to go back and work for anybody. I'm tired of that market. There's just no life. If you want financial freedom, it's just not going to work if you're going to go back to the job. Yeah.

Yeah. That each year it's getting worse and worse and worse. And what that means is if you saw last year, Borders shut down 399 stores. I mean, they were the biggest bookstore that you can ever think of, but now they're gone. Why? Because the offline market is moving to the online market.

So as the years keep going, there's going to be less and less jobs because everything is transitioning to the online market. And I saw that shift and I had to be a part of it. And when I came into Empower at 300 bucks, I didn't even have enough to go all in. So I sold a couple of things in my house, my TV and some other stuff.

So I still don't have a TV today, but I went all in, I bought everything. And the reason why I've done so well is because I went all in and I learned all the strategies. I didn't know anything about internet marketing. Everything I learned was through the system and I just followed everything in there. And I took action on a daily basis and that's how I've made so much today, and I mean, that's pretty much my story.

Hey, that's hilarious by the way. So you're one of those guys that passes out the cards when you're walking to the strip in Vegas? Yeah, pretty much. Dude, man, that's awesome, man. Well, we should walk around passing them cards, you know.

I was hungry. I didn't have a choice and I was desperate for food. I was desperate for work.

You got to do what you got to do, man. I mean, there's no shame in just working when you can't find anything else, you know what I'm saying? And it's better than begging, you know. I'm not a person that begs. I just go out there and find a way to make money.

They didn't even speak English and I had to find out how they speak English because I couldn't get a job because all of them were Spanish. So, yeah, dude, that's crazy, dude. It's really fascinating, by the way, and good to hear your story, because of course when I got started I had nothing too, and it's so easy to turn it around when you just make a decision. I mean, people are like, well, it's so hard, I gotta learn all this stuff. Well, you didn't know anything, so you'd never marketed before, you didn't have a blog, you weren't like a blogging expert, no list.

You didn't have like a list of 50,000 people to slam. The only list that I had is maybe a few friends and some email addresses, nothing fancy, you know. There's a thing on Facebook too, if you have Facebook you can actually go to every one of your friends and click on them and they'll show their email address, so you can pull email addresses from their profile pages. Did you do that? Yeah, so you can pull, I mean anybody can do that, a lot of people don't know, but it's just sitting right there on everybody's profile page.

So I mean really you can go in there and email everybody, if you're wondering how to contact people I mean that's another place you can go, it's Facebook. Well yeah, and there's a really common denominator between people who really kind of started with nothing and start producing a lot really quick, is that they're just kind of shameless, you know what I mean, they'll try anything once, you know, you'll try it once and then sometimes it backfires, but you know you'll try it. So you just got in, you'd never done it before, so what was it that you did?

Had so much appeal for you here? Had you ever done network marketing before? I mean you ever done meetings, or hotel meetings, or home meetings, or any of that? I mean you ever been in normal direct sales? Yeah, why are you going? Because I believe that if you want to learn from the best, to the best, these guys, I mean if you look at the top five in competition, those guys are there for a reason, and they're not there by accident, and those guys are going to be standing on stage telling you guys exactly what they're doing, why they're doing it, why they're here.

And there's a lot of breakthroughs at events too, because a lot of this training isn't going to be taught to you any other way, so if you don't go, you're just going to miss out on a lot of good stuff. And I think that I really want to be there because I want to learn from the best, and I'm not playing around with this business, I'm actually taking it serious and I want to go somewhere with my life. I don't want to go back outside to the daily grind, 8 to 5 on the 405 freeway, you know how busy that one is, and the LA freeway is one of the busiest freeways out there. But you know, I don't want to go back to that life anymore. And you know, if you don't want to do that, you need to take, just jump and buy a ticket, and jump and get your butt over there.

Even if you don't have a hotel room, sleep outside, I don't care man, you just get the ticket and get there and you'll find a way, you know what I mean. But if you want a breakthrough and you're serious about your business, you got to go, seriously. Well, you know, and I learned something along the way, you haven't been around the industry for a long time, John? I have, and I've actually never missed an event with a company like this, a company that I was involved with ever, and I've been in, even when I wouldn't make any money, I didn't. And I can say something, it's that the things that I learned at those events are the reason why I have the life that I do now.

It's just because you can't transpose that into an internet thing, it's impossible, you can't put it into videos, you can't put the relationships that you build into an audio, you just can't do it. They need to go, so I'm talking to all of you right now, just for a second, who have not bought your tickets, the price is increasing next week, go buy them, hit the button that says "are you a wussy," click here, because obviously you ain't a wussy, you're listening to the audio, and get your Dane tickets to the event.

So alright, so let's get into what we can help you with. First of all, I mean, if this was a crowd I'd ask everybody to give you a round of applause, I think you're doing a great job, you came in, you just listened here, you are succeeding, and that's proof that it works, right, that what we teach works, and it works in any business, not just here at Empower. So what are some of the things, we talked about a couple of them earlier, but what can I do for you, what can I help you with, and then I'm going to get into some other things that I just see from looking at your account that I know you're not doing, or that I know that you could do a little bit differently. But what can I help you with the most, what do you want the most help with here? Probably higher conversions, I know a lot of people probably want that, from the email you're talking on the front end, like higher percentages.

Higher percentage to the front end, right? Yeah, now just so everybody knows, now you are doing predominantly solo email. Solo ads are going to have a lower front end conversion than something like PPC, direct mail leads, magazine ads leads, or SEO leads. Okay, you're never going to get, like if I could get 20% through SEO or a really targeted PPC campaign, I'm never going to quite convert that high with solo ad lists, because they're just a different kind of buyer. Does that make sense to you?

Yeah, it makes sense. Okay, so, but you can get higher than what you're getting right now. And you're getting right now, it sounded from talking to you earlier about two and a half to three percent conversions, which is enough to profit because the leads are so cheap. What's your cost per lead, do you know? Pretty cheap, I mean it can be anywhere from 10 cents up to 50 cents a lead, sometimes a dollar, it just really depends on what list I'm on and stuff like that, but it ranges from 30 cents to a dollar a lead.

30 cents to a dollar a lead? 30 cents to a dollar a lead, okay. So there's a couple things that I'm going to do for you that I just saw in looking at your account, now that you've been marketing for a while, there's some things that you've got, alright, that you're not using, alright. Now, this isn't something that you could have done when you're new, alright, but you can do it now. So for the people that are listening to this who are brand new, do what John did when he was new, which is he copied our swipe, emailed it out, wrote blog posts three times a day, not once, three times, right.

He wrote three blog posts a day, he did it all the time, he did it himself. And you know, just follow the system, follow the system. But then you hit a point to where you have some success, and success can change everything if you use the success. Does that make sense? And now what I want to do is I want to help some other people do that.

And I'm going to teach you how to do what I've done. But I can only work with a few. So here's the deal.

If you're one of the first five to sign up today, and you don't just got to sign up, you want to buy everything, right? I'll actually get on the phone with you, and I'll help you for free. And I'll spend half an hour with you teaching you what I did. Right? Right.

Just an email like that, okay? People will come out of the woodwork starting to join with you. You know what I mean? Yeah. Every time you get a check that's a little bit bigger than the last check, and it doesn't need to be huge, right?

You know? You go back, and you say, my check increased by 10% from one week to another. Does your income go up by 10% a week? No. You know what I'm saying?

It's like everybody's jealous. Everybody wants more. You know, they all want more. Now, that's just using proof, using your story to say, hey, look, here's what I did. Here's the video that I watched.

I just joined. I didn't think about it. I sold furniture to get in. I was broke. I had no money.

I did exactly what they say to do. It was simple. I'd never marketed before. I did it. It worked.

And now I'm going to teach you to do it. Join right now. And if you join right now, you only got 15 minutes. And by the way, if you're number six, I'm sorry. You're going to have to wait because my schedule is going to be packed for the next few days.

If you're one of the first five, I'll actually pop on the phone with you to help you get started. Right? Now, the bad thing is you actually got to do it then. You know, you're like, oh, crap. I got to call people.

Yeah. But the thing is, is that you'll create results, compelling results by just using your story. I just got a funny message, I'll read it to you here in a second. And I would talk about it as much as you possibly can.

And here's when you stop talking about your story. When you got a story from somebody in your team, right? So you bring somebody else in and you say, hey, look, I got in. This is what I did, but I just got Frank in.

And look what he's done. Frank had never marketed. He'd never made any money. Now he's made a thousand dollars in a month here with Empower. Just doing exactly what we teach people to do.

Right. Right. Does that make sense to you? Yeah, definitely. Yeah.

So free flow it. Now you don't have to just send one email a day. You could send two, right? And a lot of it, it's not a problem. I mean, just send more than one, right?

Send two. But the thing is, is that it's okay to expand your reach a little bit and just use some of your personality and your marketing, and use your stories, man. That'll increase your conversions. If you just do that.

That makes sense. Yeah. Yeah. Definitely. I'll start doing that.

Okay. So that'll probably, because you have a story, it'll probably multiply your signups by one and a half. Now, obviously everybody else listened to this. You can't really do that if you don't got a story. And I was like, hey, I'm broke.

I'm poor. I just got started and put all my money to join. That's my story. It's not very compelling, right? So your job is to follow the system, to go create a story.

You guys go out and do what John did, which by the way, I think all you did was follow the eight core steps in the fast start videos. Basically, right? Yeah. That's all you have to do and stop searching Google, trying to look for answers because there's a lot of misguided information there and everyone has their own opinion. Some will tell you to do it and some will say it doesn't work.

Don't do that. You just need to follow the training in the back office and just stick to that. And just do it. Don't ask how it's going to work or why it's going to work. Just go, just blog and do it and it'll pay off.

But this is something that you can't sign up in one month and expect results. This is not a one month business. If you're going to blog, you've got to stick this out three months, six months a year. You can't just do a business and if you don't see something your first month, you quit. You can't do that.

You got to make a commitment and you got to do this every day. And if you're going to do this, you got to do this for at least six months. You can't quit. You've got to blog because this traffic that I've gotten, 90 days, I can't quit.

Now, if I don't make any money, I got to pay that membership because that traffic is going to keep going up and up and up as it gets older, and as it creates age, Google sees it as more authority. So it pushes up the rankings naturally. So you got to just keep at it and keep doing the blogging and follow the trainings. And that's what I did. So, I mean, there's no magical bullet.

Well, that's what I love about this man is it's just, it's the people who take action and don't care if it's perfect to get the results every single time. Yeah. I mean, yeah, every single time. So, all right, so let's talk about the next thing that I noticed that you could really, really, really make a lot of extra money from now. We're going to talk about promotions, but then I'm gonna talk about regular upsells.

Okay. Let's talk about promotions first, because we're already talking about using the story. Okay. Story, right? Right.

So let's talk about running a promotion. Now this is something that you can just do when you've got a team. If you've got a team, you could do it. Even if you've got 50 people on your list, you could do it.

And I taught Scott last week, had to do it earlier this month and he's seen me do it a million times. So he just kind of copied what I've done and he just did it. And he's made a bunch of money. Right. But the reality is if you do it right, it works every single time.

Fair play. Yeah. All right. So here's what you need. You need some sort of thing that you're going to do for people.

If they take action, the action is going to be to purchase all the products or to purchase the specific one. Maybe you want to promote one product. For example, you want to promote the Costa Rican intensive, great product, right? So maybe that's the product that you're here to promote. And maybe you're going to promote something else like the 15K formula, but you want it to be something where they have to take action, right?

It could even be for just upgrading and getting your subscription active on the inner circle. That could be the promotion. And the point is, is that with a promotion, promotions are something that you can run about twice a month. Okay. You get too far beyond that and people just get tired and you got to get a lot of leads, right?

You got to get a lot of leads, right? Because then the new leads, they don't know because you just got them in the last week, right? But twice a month, you can run a minor promotion and a major promotion. All right. Twice a month.

So if you haven't done this at all, I'm looking at your list. And if you do it with one of the expensive products, you could pick either the Costa Rican intensive or the 15K formula, or you could just call it the all in club, right? Right. Yeah. Yeah.

You'll go over 10,000 this month. I just, you just will. All right. Now, if you don't, we'll pull you on a call. We'll say, well, what'd you do wrong?

We'll fix it. Okay. Okay. But here's what you do. Come up with something you're going to do for people.

That's special. Okay. Okay. Now here's what I'm gonna tell you John, alright, just right off the bat, Dave's real picky because his time schedule is limited and I can't promise that he's gonna work with you one-on-one quite yet, he might want you to go take some action and do some things and work on your own, and then he'll work with you in a little bit, he might just work with you now, but I need to ask you some real specific things, and then if this works out I'll actually book you into his schedule, get you in a one-on-one conversation with him. It's a good thing, if he can help you make six thousand a month within the next 90 to 120 days using your budget you've got now, 500 to 1,000 bucks, right, would you be willing to do exactly what he says to do?

I will. Okay, will you deviate, are you gonna make up your own method, or are you gonna do what he tells you to do? I'm gonna follow along. You'll follow along exactly what it is. Now here's the thing, if I book you into an appointment, he's got only room to talk to four people a day.

Will you promise me, absolutely without deviation, that you'll show up? I'll be there. You'll be there on time. Now if you don't, we're gonna charge you 50 bucks, is that okay? Yeah, all right, now we've got tomorrow at 2:30 and also at 3:30 available, does either of those times work for you?

Yeah, 3:30 is fine. All right, now there's something that I want you to do before tomorrow's appointment. Are you in front of a computer right now? Yes. Okay, I want you to go to this website, it's coaching dot empower network dot com, it should load up a webinar registration.

Okay, I see it. You see it? Now this is gonna allow you to register for a live presentation, okay, that we're doing on how to make a thousand bucks a day, which obviously a little bit more than six thousand a month, but we can use this to help you make only six thousand if you want to reduce it down a little bit, right, or you want to increase the goals, that's fine too. Can you register for this right now and pick a time that you'll be just done before you talk to Dave, can you do that with me on the phone?

He can't register right now. What time are you gonna be there so I could jot it down? I'm gonna put six o'clock, six o'clock, 6 p.m.

Register, just tell me when you're registered, cuz I'm gonna tell you to do one more thing. Okay, I'm done. Okay, this next page, you've got a free audio that you can download, you just need to share a link on Facebook, I want you to go ahead and do that now, alright, and download that audio. I want you to go on Facebook, I want you to do that now, alright, and I find it helpful, go ahead and download that audio, and especially all the similar things, I want you to listen to that audio tonight, attend the webinar, before the conversation with Dave. Can you promise me to do that?

I can do that. All right. Awesome, man.

So I've got you booked in for tomorrow for 2:30. You should get an email confirmation, and we'll talk to you then. Sounds good. Thank you so much. Now, here's the thing.

Here's the thing, right? Yeah. Is that easy? You know what I'm saying? Is that easy?

Yeah, that's really easy. See, now here's the difference when you show up. Now, I tell you what to do on your end in that bonus video. So if somebody wants to know, well, what do I do when I show up? Well, then go watch the bonus video and do what I tell you to do in the bonus video, right?

But it's literally so cheap. You can team up with somebody. You can do it with somebody else. But then you're showing up, right, as like this amazing person. It's like you're cheating, you know what I mean?

Now, instead of showing up, the person's like, yes, John, what do I have to do to be on the team, right? See, now if you're not selling, they're selling you on why they get to buy everything, right? Right. So then you just show up and you do what I tell you to do in that.

But does that help? Does that make sense? Oh, yeah, that definitely does. I think I have a new plan. So if you do that, here's what you do, okay?

You combine story with promotional cycles, okay, with that on a daily basis. That's your daily method of operation. Then twice a month, run a minor and a major promotion. That's personal. I'm just telling you, you're doing something wrong.

Is that cool? Yeah, that's cool. All right, rockin' brother, we are good to go. So everybody listen to this audio. A couple assignments that I've got for you if you're listening to the audio.

And then I'm going to get a final word of advice. Actually, John, any final words of advice for people before we let them go? Stop second-guessing yourself. Do what it says in the core videos. That's all you need.

There's nothing special you need outside of Empower Network. All the products are in there that are going to teach you what you need to get to whatever income you want to get to, because I've done it all with these products. I haven't Google-searched one thing outside of Empower. I've done everything within. So if you guys really want to do it, just follow along and follow the lessons that are already provided.

Well, rockin' brother, I sure appreciate you. Last month, next month. It's very easy for you to do, by the way. And congratulations. You're just doing a great job.

Everybody else listening to this, you're in two groups of people. And if you're not, do what he said to do in the beginning half, right? Is that easy, John? And be in Atlanta, for God's sake, because you'll be six months behind the people who ain't there if you don't go. So does that work, John?

Is that good advice? Yeah, that'll work. All right, guys. Hey, we'll talk to you soon. Although you're listening to a private recording in a non-disclosure Empower Network customer training, the principles and strategies in this audio can be applied in any business.

Although these techniques, philosophies, and strategies may have worked for others, no one can guarantee that they will work for you. We report real average earnings, updated daily at empowernetwork.com forward slash income.php. The purchase of this or any other audio is not required to earn money in our affiliate compensation plan. And you can decide to not continue to buy these forever, at any time. We hope, however, these ideas and strategies will assist you in building a profitable, long-term business.

Success takes hard work, determination, skill, and consistent effort. Please refer to our average earnings at empowernetwork.com forward slash income.php.

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