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Empower Hour · #79

Collecting Emails and High Speed Conversions

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Full episode transcript

Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.

To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. 30 seconds. Hey, my name is Michael Angel Lopez. Hey, I appreciate everyone listening in today. First, let me share this with you.

Don't mistake my enthusiasm for hype. I'm a Bible-thumping, pew-jumping, charismatic preacher's kid. Listen, people used to go to my dad's church just to lose weight. I get excited. That's just the way I am.

It rains a little bit about myself. Everyone tells me I talk too fast in my webinars and that, so I'm going to slow things down. And I'm going to promise you a couple things. Number one, you will be wowed by what you're going to listen today. Number two, you're going to leave a different person.

You will know what you know. You need to know to get the conversions you're looking for no matter what business opportunity you're promoting, no matter what network marketing program you're promoting, even maybe you're promoting some affiliate offer off of ClickBank. It doesn't matter. You will know what you need to know to get the highest conversions from your list. I've been online for seven years.

And friends, let me share something with you real quick. After seven years of doing the same thing over and over, racking your brain, trying to figure things out, you will eventually figure things out. Know that much. Have faith that I have figured a lot of things out that you won't have to figure out. I'm going to give it to you today.

Listen. First of all, I want to say this. I am so grateful and so appreciative of Dave and Dave and what they put together. Seriously. This isn't brownie points or anything.

It's just, friends, you're going to learn tonight. You're going to learn today how to get peace of mind. And it's all about residuals. What I'm going to teach you today is how I'm not going to teach you about traffic. You know, there's other inner circle audios.

There's the Costa Rica. There's great 15K formula. Well, it shows you how to make 15K a month. Today, I'm going to teach you how to convert that traffic that you get. You see, it's all about one thing.

And I'm not going to simplify it. Don't think I'm oversimplifying it. Keep this somewhere in your mind always, in the front of your mind. It's about collecting emails. It's about becoming a personal Groupon, a living social.

For those of you in the United States, you know that company Groupon and Living Social. Friends, they are experts at collecting emails and then sending geo-targeted offers to their list. Today, you're going to learn how to collect emails and what to do with those emails. Let me give you a little bit of a... I don't know what you call it, but here it is.

Give me a little credit for that. My list as of October 8th. Let me share this with you. I don't have notes. I'm like my preacher dad.

My preacher will get up there. My dad will get up there behind a pulpit and he might have thought he was going to preach on this and he ends up preaching on this. Over here. That's the way I am. So don't think this is going to be in an orderly fashion.

I so encourage you to get something to write on and a couple of pens in case you run out of ink in the first pen and get ready to take a lot of notes. My list size is less than 13,000 as of October 8th, 2013. Hear me out. This is so important because a lot of y'all believe that I'm going to be able to do this. I'm going to be able to do this.

I'm going to be able to do this. But the gurus have a list of 2.5 million kabillion and some of them do. I still can compete against it. And today you're going to learn how to keep up with the gurus' bigger list and you have one-tenth of the list. Be of good cheer.

You're not going to be the same after this webinar right here. After this audio. I'm so used to doing webinars. My list is about 13,000. I've converted 10%, over 10% of the list into Empower Network.

I've converted 10% of the list. That's the program I choose to promote. A lot of y'all are Empower Network. Obviously everyone here is Empower Network because you listen to this audio. But a lot of y'all have different or different primary business opportunities or MLM, Network Marketing Company, or whatever. It's okay.

What you're going to learn today, you're going to apply no matter what you're promoting. You collect emails. You get good at collecting emails. And with a list of 13,000, you can make close to over a half a million dollars. In 10 months.

You see, I joined Empower Network, I decided to make, I joined Empower Network back September 11th, 2012. But I did not start promoting. I did not put all my eggs in one basket, which we're going to talk about later on. Until around after Thanksgiving. So about, I've been promoting Empower Network for about 11 months.

Listen to me. I want to drill that in your head. Because I want you to know, no matter what you're promoting, you don't need a huge list. You need to keep certain things in the front of your mind. And when you work, you're working with these certain strategies and concepts in the front of your mind.

Number one, I'm going to share with you, no matter what you're promoting, your best lead. And this is why I can take a small list, one-tenth of the guru sizes, normal guru sizes, and convert over 10% into my chosen program. Number one, and let's sit closely, I put all my eggs in one basket and watch them grow. No matter what you're promoting. Friends, if you're in Mary Kay trying to get that pink Cadillac, you put all your eggs in Mary Kay basket, and you work your butt off, and you take the teachings I'm going to give to you today, and you implement, and you will drive that pink Cadillac.

If you're in another, if you're, I'm not afraid to drop names, because I'm not, there's a lot of good programs out there. There are people that will join Amway today, that if they follow my teachings, will be blue diamonds one day. There'll be people that like that Monavie juice. And if they put all their eggs in one basket, they'll succeed. There are a lot of good ways online to make money.

But there are a lot of ways to not do it right. You see, I believe in clicking the mouse to a bigger house. Yeah, there are people listening here that are traditional network marketers. That's good. That's awesome.

Three foot rule, pass the trap. Let me share something with you. You can get in front of more people within a nanosecond by clicking the mouse to a bigger house by collecting emails. You're going to copy the success of Groupon. By the way, let me share something with you real quick.

Groupon has over 43, I did a little research. Groupon has over 43 million emails they've collected. They send geo-targeted coupons, offers, to that list. Man, I wish I had that list. Woo.

Those of you, you can recall, you go to JCPenney, you go to the department store, you check out, and at the checkout, they ask you for your email. By the time you get home, you have a promo in your inbox. Friends, if the big corporations know some secret about collecting emails, we need to realize, hey, this makes sense. Collect the email, send them an offer. That's the power you're going to learn today.

Friends, listen to me. You have to realize, right, you need to put this in your brain, who your best lead is. Here it is. First, you have to know. Whether you're driving traffic to your landing page, your website, through solo ads, paid advertising, or free advertising, or a combination of both, you need to know that 99% of the flesh and blood, your leads, that come across your landing page have been beat up by an MLM or biz op, they're already in an MLM or biz op, or they're sponsored, went into the witness protection program.

Keep this in the front of your mind. 99% of your leads are in an MLM or biz op already, or been beat up by an MLM or biz op already, or they're sponsored, went to the witness protection program. Some of y'all know, understand, some of y'all can relate. Some of you know, you call your day. Your sponsor answers the phone every day, 10 times a day before you join.

Hey, John. Hey, John, me and you and I are down like two fat tires, baby. You going to join? You going to join? And then after you join, you call them, voicemail full.

You need to realize, we need to realize that's normal. That's what happens to most people. You see, friends, here's who wins. Here's how you can get those leads. Knowing that much, what I just said, that your leads are in an MLM or biz op, or been beat up by an MLM or biz op, or they're sponsored, went to the witness protection program, the person who wins, write this down, write this down, the person who wins, is the person that instead of sending a bunch of emails, join my mother of all programs.

This is the mother of all, this is the mother of all compensation plans. Man, the other day, the other day, I was talking to this young guy, and he said, Michael Anderson, I know you're in the power network, but you've got to see this compensation plan. I've never seen anything like this my entire life. I said, boy, how old are you? I'm 21.

Dude, I was wiping my butt with that compensation plan. You with me here? Listen. Listen to me. Because, you have to know that there are a lot of people beat up.

Don't go emailing left and right, whatever business opportunity or network marketing company you're promoting, whatever you're promoting, that's the mother of all things. Here's who wins. Write this down. The person that can email, or communicate with their leads, stating, hey, I can help you no matter what you're in. That's who wins.

Let me say, let me say that again. You've collected emails through various traffic sources. You're communicating with them. Most people, all they do is communicate, you know, give a couple free e-books here and there, and then you say, join this, join that, here's a little conversation. No.

You have to realize the chances are they're already in something or have been beat up by something. You say, hey, I can help you no matter what you're in. That, that's the, that's the power. That's the power of your Empower Network law. That's the power.

It can help anybody, no matter what they're in. When you position yourself as someone that's willing to help them, no matter what they're in, friends, no matter what program you're in, you're going to sponsor like crazy. You're going to skyrocket to the top. That's the key. Everyone else is sending emails about the mother of all programs, and the mother of all compensation, and you're coming across and saying, hey, wait a minute, I can help you.

You don't even mention whatever business opportunity or network marketing program you're in. You say, I can help you. It works every single time. And you offer them true help. It could be a software.

It could be one of your videos you did. I'm list building on a whatever. Internet market, but a real one. Don't buy some silly, willy PLR product. Take the time, friends.

Take the time. Take the time to create a video. It doesn't listen to. Let me share something with you. The only one that knows you're a newbie is you.

The only one that knows that you're if you're a newbie is you. They don't know. They don't know if you fumbled, fumbled up in the video, send him something that's passionate and from the heart and genuinely willing to help. It's going to help it. And you just brought him in to your circle.

You see, friends, let me share something with you. I'm not a list builder. Anyone can build a list. I'm a tribe builder. Friends, listen to me.

Newbie build list. I build a tribe. I build a tribe, a culture because listen, people are subscribed from your list. They'll only unsubscribe from your tribe when you die. That's how you get conversions faster with one tip.

The list size of 90% of gurus. You send out an email so I can help you. No matter what you're in, this will help two or three days later. By the way, this is what's working for us. This is what's working for my team and you're bringing them in.

Remember, you just gained their trust. Their sponsor chance. I went to the witness protection program. You're willing to communicate with them. You're willing to be accessible.

Makes a difference in the world. Friends, I'm sharing with you what I do, how I recruited as a time of this video, right? Get this video. October 8th, 1340 empower network personal in 10 months. The exact strategy that has me has been recruiting that many people and it doesn't matter what program you're in.

Implement what I'm about to teach when I'm teaching and you're going to skyrocket. I'm gonna share this with you. Friends, one of the biggest mistakes people do newbies or internet marketers don't actually, they don't have to be a new guy. I've seen pros gurus do this is this. You spend a lot of money.

I'm just gonna use the example of solo ads. You spend a lot of money on marketing and traffic and buying solo ads and you're building your list and you don't email enough. You think that a 30 day automatic autoresponder with a sequence of emails in there is enough. Let me share something with you real quick. And this is so important for you.

To know why your sequence is hitting their inbox three or five or six or eight of my emails are bombarding their inbox. Listen to me what I just said. Why your daily one a day sequence of emails in an autoresponder are hitting your leads inbox. Your same lead could make no mistake about it. And this is very, this is I'm about to share a very insightful point.

Make no mistake about it. Your leads, the emails, if you collected are not unique, you don't have sole possession of them. Chances are John in your list and Mary in your list and Maria in your list and Ricardo on your list. I don't say that because I'm Spanish, you know, hey, can't tell they're on my list.

Chances are they're on Joe's list. Chances are they're on Anita's list. Chances are they're on Dave Wood's list. Everyone thinks they have a unique list. I mean, we're all, we're all buying traffic and driving traffic from free.

Sources, paid off sources. Pretty much the same. No one's got a unique list from, you know, Mars with the green aliens, you know, with their thumbs up, long fingers up, holding their visa card, ready to buy. Knowing that much. If you're depending, if you're relying on a 30 day email sequence in an autoresponder and you think it's going to convert like crazy.

And the key word is convert. Like I said, listen friends, we're not trying to grow old, getting rich. Can I get a man? If those of you that don't know me, I'm a preacher's kid.

And in my seminar, I always say, can I get an amen? You know, listen, we're not trying to grow old. You know, I always say this. I'm 47 years old, man. I'm not that teeny bopper in a Speedo at the beach on Cocoa Beach.

Like I was 30 years ago. Listen, I ain't got time for no learning curve. I've never seen a wheelchair fit in the back of my Corvette or Lamborghini. I'm trying to make the money now. I'm trying to see the world.

Beaches, walking sexily, you know, walk up and down the beach looking pretty and everything. Not some old hag. Y'all with me here. You're trying to make the money now. Whatever business opportunity you're in, you're trying to succeed in that business opportunity.

Network, market, whatever it is, now today, not five years from now. My Jesus, Jesus could come back five years from now. Kind of tick me off. I got a lot of goals. Are y'all with me here?

You're, we're trying to make the money now. Never forget this. If you're not in their inbox, I promise you, David Wood is in their inbox. I'm in their inbox. Tony Rush is in their inbox.

A lot of gurus from other MLM and network marketing business companies are in their inbox. Don't be afraid. This is, this is going to be the biggest mistake. I've seen gurus make too. They don't email enough.

They're afraid. They just spent $500 on a solo ad, you know, thousand clicks. They got 400 subscribers and they're like, oh my God, you know, they get one unsubscribe. Oh my God, just wasting money. They're afraid of unsubscribes.

Listen to me. If you're not getting unsubscribes, you're not emailing enough. Can I get a man? Listen, if you're not getting, if you're not getting email replies, hey, hey, man, you little scammers. Get out of here.

Stuff like that. Negative stuff like that. You're not emailing enough. You're not emailing. Hey, you know what?

Let me share this with you real quick. It's beyond my understanding how someone who subscribes to a list who obviously maybe he wasn't drugged up or drunk or something. He obviously had a real intention of trying to learn how to make money from home or try to find some kind of biz op. And then they get mad because they received so many emails.

As of each time an email hits their inbox, it's a slap in the face. Listen to me, especially those of you that don't have that much money. This is very important. If you're in a tight budget, whatever business opportunity you're in, you're trying to make it work. But you know, listen, the truth is, if you're Donald Trump, and Donald Trump, if you're listening to me, give me a call.

I can recruit you. But listen, if you're Donald Trump, you don't need to be paid. You don't need, you need to turn this audio off. You don't even need to go back and Empower Network and check out the videos. You pick up that phone.

I'll throw a million dollars at the solo ads and media buying, throwing another $250,000 worth of, I don't know, some kind of offline TV radio advertising. And no matter what program that he's in, he joins, he'll be skyrocketing to number one. See, the key is not to go broke before you get rich. Can I get an amen to hear me?

The key is not to go broke trying to land on the leaderboard. That's the key. Chances are, most of the people listening to this audio are on a limited budget. Now, there are some that have tons of wealth and maybe you're bored and you want to make this happen just because you want to do it. But most of, I know when I started, I had a tight budget, has actually rob Peter to pay Paul.

Okay, let me take this rent money over here, boom and so forth. So you need to make everything last. You need to make everything stretch. As far as it's possible. Y'all with me here.

So when you buy, I'm just using an example of a solo ad, right? That's about 400 opt-ins. In your email on them, never be afraid of unsubscribers. Those unsubscribers are silly willies. They're dumb because what I'm about to say, what I was leading to say was this, if you're on a limited budget, you need to subscribe to everyone.

You need to subscribe to everyone. Remember, we ain't got time for no learning curve. The only way you don't have time for the learning curve. The only way you can cut that learning curve in half or even further than that is by becoming a good copycat, by becoming a good copycat. But I'm a damn good copycat.

I'm good at taking credit for other people's work. Many times, many times, because I subscribe to everyone. There are people listening to this. You don't even know I'm on your list. Oh, yeah, and I'm sure I've swiped your subject line or the content of your email or maybe a video.

Damn, that was good. Let me do that. Okay, and I do my own touch. Listen, I didn't have to learn what you took the time to learn. I just copied you.

If you're on a limited budget or even damn near broke, you better become a good fat copycat. That's how you get rid of the learning curve. That's how you skyrocket to the top. That's how you start making things happen. All of a sudden you're recruiting with a small list.

You become a good copycat. You subscribe to everyone and anything and everything. Guys, don't just subscribe to the pretty girls. I know you. I used to do the same thing.

Hey, I'm going to subscribe to her. I'd subscribe to her four or five times. Hey, hey, subscribe to everyone. And you don't have to just subscribe to the gurus. Subscribe to the newbies.

I'm telling you, let me share this with you. Some of those newbies are paying 10,000, $15,000 for a coaching program. And guess what? Listen, if you subscribe to them, they're paying for your coaching program. Can I get an amen?

Did you hear me? You guys, if some of those newbies are paying big bucks for all these, I'm training material. All you have to do subscribe to them. And you're getting it for free. I remember on Facebook.

I started, you know, there was a guy who's charging like $10,000 for a Facebook program, you know, private coaching. And I knew about three to four guys that already went through his coaching program. Why in the hell would I? I sit my butt in front of the PC and I study those four people's copy and how they work Facebook.

Are y'all with me? Y'all listening? I just saved myself $10,000. I'll send him an email. Hey, thank you, Joe boy. Thank you.

Y'all with me here. That's how you cut the learning curve. That's how you learn what you need to learn to get them, fastest, most conversions from the emails you've collected. That's powerful.

So I'm going to share this with you real quick. You collect emails and you collect emails. You do it through free advertising. Let me share this with you real quick. But I know that there are a lot of people here on a limited budget as I said, and I know there are people here that have some money that you can, and I know there are other people that can do a combination of both.

You have a little bit of money on the side, you know, to do solo ads. And I know that there are some guys here that want to do solo ads. You have the money, but your wife will kill you. Can I get an amen? I know.

Hey, some of you guys are here. Listen to my audio in the closet or your wife thinks you're at the church men's retreat and you're in the car in some parking lot in Walmart. Listen to my audio. Those of you that in the closet hiding or in your bedroom, you're wishing I may have wish you'd damn lower his voice. Honey, I don't know.

Y'all with me. Some of y'all undercover in the market. I know that I've been around seven years. I've met y'all. I've called you.

Hey, Joe, I can't talk right now. What's up? Me? I just can't talk right now. Anyway, listen.

Hey, if your significant other isn't going for the ride. She doesn't like the ride right now. She's on the side. She's on the fence.

When you make that first deposit, she's gonna jump. Don't worry. She'll be right with you. You'll be down like two flat tires.

I promise you that. But hear me out. Listen. You buy solo ads. You do free advertising.

You maybe you place an ad in Craigslist or some classified. And maybe you're surfing. Maybe listen, you're in and probably in a partner. You're writing blogs. Keyword enrichment.

And you're using the triangle of trust. I'm gonna talk about it in a minute later on. You have to know you're doing videos on YouTube. You're doing some Google SEO. Listen.

The same people, the same flesh and blood that search for something on Google, will do continue to do the due diligence on YouTube. They'll go to Craigslist, check things out there. The lead goes across the World Wide Web everywhere. There's not one unique platform that the hot leads.

You know, you can fishing pond at the fishing hole that you can fish out with the highest lead. Same leads, every hot lead is everywhere. A hot lead is everywhere. He is surfing the internet everywhere. I'm gonna give you this illustration real quick because this is real important.

About converting. You leave so you don't quit because let me share something with you. And a lot of y'all's experiences will say that you paid for tracking. You paid for solo ads. You know, you did a thousand clicks.

You got 40% opt-in rate. You got 400. I hear this all the time. Michelangelo. I got 400 and they all came in.

Not one person has joined my program. I did a webinar. It's called list building. In the art of aging, you know, good wine. Never forget this.

Just because you collected the email doesn't mean they're going to jump, y'all with me here. Just because you collected the email doesn't mean they're going to all of a sudden join your team. Just like that. It doesn't work like that.

They may, they may, you might have heard about one hit wonder. You ever heard this song real quick? That was Tony Basil. That's a one-hit wonder. You can't count on paying your bills on a one-hit wonder.

You know, you can't bank on a one-hit wonder. No matter what program you're in, you collect the emails and you have to let them age just like fine wine. I told you I'm all over the place. That's the way I am.

I'm sorry. That's why it's hard to keep up with me sometimes. But I told you, get a pen and some writing paper. See, a lot of y'all, you get depressed. You get bummed out.

You say this thing's not working, man, because you spent money on advertising and nobody converted. Listen to him about to say, there are dozens and dozens of times where people I've collected their email, they subscribe to my website landing page, and it took him a year.

To join my team. I'm like, how long you been on my list? Wow, I've been finding for two years. What the hell took so long? Listen, there'll be people on your list.

Waiting to see if you're for real, there'll be people that whose emails you've collected waiting to see. If a month from now, I'm going to step on some toes right now. I know that y'all. Screaming your seat.

You jump, don't jump into another program. Friends, earlier I said this and I know I'm stepping on some toes. If you're in church, you'd be squirming your pew right now.

And my dad needs to make me pew squirm. How did he preach about smoking and going to hell? A dad smoking will send you to hell, just make you smell as if you've been there. Listen, because this is so important. I've chosen.

My last rodeo. I've chosen my last rodeo. It's my choice, doesn't mean it's going to be right for you. You a lot of y'all already have a different primary business.

I've chosen Empower Network for my last rodeo. You need to choose or make certain, whatever it is you're promoting as far as a business opportunity, you're going to make it your last rodeo. You're going to put all your eggs in one.

Basket and watch it grow. I'm sorry. I don't believe in the shiny, what is it, shiny?

I forgot what it's called. Shiny ball syndrome. Whatever, on Facebook, there's a lot of controversy that I don't believe in that. Here's why I'm going to explain.

I promise you. I promise you. I'm going to make sense. Think about this. You spent money or you worked your butt off because you're changing time for money.

If you don't have money and you work your butt off, you're driving traffic to your website. You're collecting the email. You're sending an email. Hey, I can help you no matter what, and then you're sending an email.

Hey, by the way, this is what I'm doing. This is what's working for us. And then seven days later, oh, by the way, this is also working for us. You send some other business.

Hey, by the way, this is really working for us. Your list freezes. They're paralyzed. They don't trust you subconsciously. You're planting seeds of doubt.

Listen, for those of you in Empower Network, your goal is to help someone get all in. They're going to get all out if you're sending mixed signals, if you're saying, hey, man, you need to get all in, buddy, this is my last rodeo, and the next day.

You're saying, hey man, this is the mother, but it just launched man. It's gonna be 1 billion zillion people already in it. They ain't going nowhere. They're going all out. I know I'm stepping on some toes here.

I know I'm stepping on some toes. The big gurus that I'm talking about, they know what I'm talking about. There are people on your list who are waiting to see if you're real. They're waiting to see if you're committed to whatever it is.

You've chosen hopefully as your last program. Put all your eggs in one basket. Well, Michelangelo, so-and-so guru, he's in 20 different programs. He's emailing me 20 different, you know, things and he's making a billion zillion dollars each one.

Listen to me. Chances are that guru has been around a lot longer than you have, and segmented his list. He's got a list for a $10 program. I don't know why anyone would have that. He's got a list for a $500 program and a $5,000 program, a $20,000 program.

He doesn't mix. He's been around long enough that he's built segmented large lists. He can get away with that. Most of us, we're trying to succeed with friends.

Let me share something with you. It takes a lot of energy to bond. Genuinely. I'm saying genuinely. I'm saying genuinely.

Bond with your list. And if you're genuine, and you're truly concerned and out of passion, you really have this passion to help the flesh and blood behind the emails, because we tend to forget. We tend.

I like to invite, after I've got to know them, after they joined my team, I like to invite my team members to my home, because it keeps me in check. It reminds me.

That these are real. This is flesh and blood, with concerns, with goals, with dreams, with crisis, with issues, with problems, with past failures. It reminds me. This isn't some Gmail stick figure.

Gmail, Yahoo mail. I love it. I love to call them up or answer my phone and hear their voice, because they remind me. The more you're reminded.

That these emails you collect are flesh and blood, the more genuine, the more passion you're going to have in helping them, and a resonance with you. And they'll feel your friends. I have people on my list have been with me for seven years dating back to the first teleseminar. I did when we used to do teleseminars.

I have people on my list that have started as just a Gmail was their identity. You know, John Joe at gmail.com. And through our relationship and through this emailing relationship, it blossomed to a phone call, to them joining my team, to them visiting my family.

That's the beautiful thing. That's beautiful. When you treat your list right, your list will treat you right. Never forget that, write that down.

When you treat your list right, your list will treat you right. That's powerful, man. I've got some good. One-liners today.

Listen, there's not a single person listening to this call that can't make crazy money, that can't make astronomical. Now, let me say this for the lawyers and for what you know, that whatever FTC government on that stuff, you know, look, I, with a list of 13,000.

I've earned over 400,000 in 10 months. I'm not, I'm not of this world, man. I'm an alien, man. I'm not typical. My results vary.

I don't know if you're off the midget off the Jerry Springer show. Chances are you're not because you're taking the time in your day to listen to this audio. Well, you might have Jerry Springer on the background. So, another subject I can go into. Listen, I'm not promising anything.

I can promise you this and I can share this with you. If I paved the way, and others have, I'm not the only guru. If I paved the way, turned close to a half a million dollars with a small list by implementing what I practice and what I'm teaching you, the path is already set for you.

Just follow it. Don't try to reinvent the wheel. Do whatever it takes. Treat this like a business, treat this like a business, don't treat this like a hobby. It works, friends. Listen, so you collect emails, you collect emails, you collect emails.

You hit their inbox at least three to four times a day. Now, a lot of people can't get away with the amount of emails I send. Sometimes I'll send, you know, Alex, in, you know, one of my good close friends and a hot shot leader here in the Empower Network.

He said, you sent 19 emails today. Well, listen, although I'm gonna give you some good tips now, chances are, number one, he's probably on five or six or seven different lists. Oh, yeah, I'm about to give you some golden nuggets here. And in each list.

I do email about two or three times. Bang, because if I'm not hitting their inbox, you're hitting their inbox. David Wood is hitting their inbox. David Sharpe is hitting their inbox. Tony Rush is hitting their inbox.

Lawrence Tam is hitting, Tracy Walker and all the other gurus from all the other biz op MLMs, man. Listen, my goal is when they open their inbox. Boo. Hey, it's Michelangelo. When they come back to lunch checking their inbox on their iPhone.

Hey, it's Michelangelo. Y'all with me here. I'm gonna hit their inbox. Listen, they're either going to join, unsubscribe, or die, one of the other, but I'm gonna hit their inbox.

I'm not worried about unsubscribes. Let me share something with you. Those who unsubscribe aren't going to join you anyway. Those who unsubscribe probably were drunk when they subscribed. Honey, they come home at 2 o'clock in the morning.

Honey. Hey, look at this. Honey. There's a pretty good guy in front of a Ferrari. And they're promising you billions.

I'm gonna put my, you know, you with me here. Another thing. Listen to me. It's another thing. Throw away 60% of your list.

If your list size is a thousand, would you say, for mathematical simplicity, throw away 600 of them. 600 of them were drunk on dope or hadn't, were bored at home. You know, I'm just gonna subscribe to everything. Throw away that 60% of your list of junk.

Many times, I did this live one time. I called a webinar. And I had a list of 15,000. But it was a broke list.

No matter what, I'll help you. I'll help you, man. No one responded. It was a broke list.

I don't know where I built my list back then. I called a webinar live on a seminar webinar. I had him delete it. Started all over. Started all over.

If your list isn't reacting and you're genuinely coming across helping them, you need to look back, evaluate where your traffic source is from. Where your traffic source. There's an online platform for traffic, you know, and it rhymes with Ad Fly, right?

And it's like real cheap, right? $4 for 20,000 impressions, right? And if I ever want to, and I've done this in the past, I do a video where I'm showing crazy opt-ins coming in. It's been about 10 bucks.

Bam. They hit everything every second. You're a webinar account blowing up. You're doing a little contagious visibility. Oh my God, man.

This is how you build a list. Look closer. Number one, you're not gonna get any conversions. Number two.

The names are like 50 letters long. No syllables. Yeah, from some country unheard of, you know, I don't even know how they got on the internet. I mean, in comparison like that.

When you're collecting emails, you need to know where you're collecting from. You know where you're collecting from. Very important. Oh, it can look pretty, some lead source.

But if it's not converting, if they're not reacting, clean it up, man. You know what? So many times, about, I said about four times a year.

I'll send an email out with a video showing him how to unsubscribe. Listen, people will email me back, what did you send me that for? I'm not gonna unsubscribe from your list. You see.

This is a big tip right here. I'm emailing four to six times a day. I'm emailing four to six times a day. Monday, Tuesday, Wednesday, Thursday. I stop emailing.

Do this. Implement what I'm about to share with you. Once you have a list, I stop emailing. I don't email again till Monday.

Four days later. Friends, if you don't get emails throughout those four days. Back replies. Hey, Michael.

Are you okay? Hey, are you okay? Hey, are you all right? If your list isn't missing you.

You're missing your list. Man. That's me. I told you, you need to write that down. If your list isn't missing you.

You're missing your list. If you stop emailing and you're not getting emails of concern, you ain't bonded with Jack or Jill. Y'all with me here. That's a great way to find out if you're connecting with your list.

Because if you're just don't care about it, then you better just move on, find another source. You with me here? Or send more emails, send more content, send something that will help them no matter what they're in. Your list ain't missing you. You're missing your list.

That's powerful. Friends, anyone, I've seen this before. If you, there are people listening to this audio to have money. Okay.

And maybe you just left your job. You got severance pay, you're going to this internet marketing venture, this network marketing venture, and you have money. You have a little money to spend, and you spend money in no time at all.

Within 90 days, you have a list of 50,000, but you're not converting. You're not converting. It's not about the list size, man. And I'm not saying this to brag.

Okay, but one time about two years ago. I was competing in a JV launch with one of the top guys on the internet. Well, top guys on the internet. And it was like a 10-day launch, right? He ended up, I was leading all the way.

They say supposedly a little politics, we won't talk about that, different story. Okay, but listen, all it's like a third hour. Left the launch. I was number one.

I'm the leader, but extend out my claim. I'm glad this guy, you know, and if you know with the behind me, all of a sudden he beats me whatever. But anyway, the point is, my list was one-tenth his list. He's been online a hundred years longer than I have. And I was able to keep up with him, damn near beat him, when I'm teaching you.

Can work just for you as it does for me. You collect the emails. And you bond with them. You stop talking about your program is the mother of all programs, your compensation.

No one's ever seen before. Man. I'm so tired of that stuff. And you genuinely help them. You gain their trust.

I'm going to share this with you. Unless I know some of y'all going to squirm right now. If I can look back to two powerful variables that have contributed to me catapulting to great heights and success. You know, hey, this month.

So I'd say that's great heights, right? If I can point to two variables, and these variables you're going to be able to do. Number one is video. Number one is video.

Number one is video, number two, is email, inbox. But listen, friends, if you're shy, you better get unshy or you'll die broke. Shy? Did y'all hear me?

Listen, listen. I know some of y'all ain't that pretty. I know that. I had a friend, one of my guys, team members. You know, he, one of my webinars, I said, listen, you got video.

You got video. Got video. Shoot video. Shoot, build, send your list video. He called me up the next day.

Michael Angelo, I got 250 unsubscribed. I said, what did you do? I followed your advice on videos. I said, I wasn't talking about you, you should have done audio. Hey, I understand some of y'all ain't all that to look at. Listen, it's okay. Look, you don't have to, you don't have to put your face out there. I know a lot of single women and women or elderly women don't want their face all over the World Wide Web. I understand that. Look, you can do a Camtasia video, you can do a screenshot video, which is the best video to do, sharing with them, taking them to the back of your office, no matter what biz op you're in, taking them to the back of your membership site, taking them to the back or explaining this affiliate offer product that you're promoting. Those are one of my highest converting videos, the Camtasia video. Look, if you want to, you know, I want to put my face, and you're not pretty, go to Google and search hot men male models, and just screenshot, you know, screenshot one of those videos. If you're not pretty and you're not pretty male models, you know, try to find one, don't do Ben, don't do Tom Cruise, notice how, you know, do some rather, do you know there's a lot of Google images on how to stay with women. Listen, you're not trying to be somebody that everybody wants, or you'll get nobody. Let me share that with you again. When you're doing videos, you know, well my, commander I, you know, I ain't that pretty, look, listen, if you're butt ugly, there are plenty of butt ugly people in this world to make you rich. Can I get an amen? If you stutter, there are plenty of people that stutter to make you rich. Are y'all with me here? If you talk with a Southern accent, let me tell you something, there are a lot of hick rednecks that'll make you rich. Hell, you might attract Jeff Foxworthy to your program. You're not trying to be somebody that everybody wants, you'll get nobody. You're trying to attract the ones of this world. There's enough of this world, there's enough people like you and it's gonna make you rich. There's enough people like me. Listen, not everyone likes me. I don't need to hear an amen, neither. Not everyone likes me. I'm a bible-thumping, pew-jumping, charismatic preacher's kid. Some people think I'm too loud. I've had an email where a guy said, Michael, I love you to death, but I need to join someone else, I can't keep up with you. There are people, like I said, I talk too fast, you know, I come across as, hey, Michael, you come across as a, you know, used car salesman, that's just the way I've always been. I try to slow things down, I can't, you know, I do, I start slow like this audio then I get excited. I'm passionate about what I teach, I love what I do, and my enthusiasm comes out. But listen, it's okay. You're not trying to be somebody everybody wants, you'll get nobody. Be of good cheer, that should relieve you, that should give you a sense of, okay, you know, of confidence. It's only those who try to be somebody everybody wants that end up miserable and fail. That's why there's no reason for you to be shy. Listen, people connect with flesh and blood. You know, back a couple of years ago, you know, landing pages, I know you're still now, when you Google home-based business and you see the same landing page photo, a beautiful couple in front of a Ferrari parked in front of a mansion.

I always just say, aren't there any fat and ugly people online making money? All the damn girls are pretty. People don't connect with that. That's like 80s stuff. People want to see who you are.

They want to be able to see your gestures, your body movements, your tone of voice, everything. They want to connect with you. That's who gets the most conversions out of the emails they've collected. I'm letting you know right now, listeners, the person who wins is the person who sends the most videos to the emails that they've collected. Let me share this with you, the videos are not of you behind your desk in a tie talking about the mother of all programs, or why you've never seen this compensation before, or this mother of all matrix, or product, or whatever. Just be yourself, just be yourself. That's the way you connect with people. Listen, you treat your list like your friends that you hang out with, your closer friends you hang out with, and you're gonna win. I don't need, I'm not concerned, I'm not worried if I don't have that permission to call my friend Scott three or four times a day, oh, am I irritating a bit? But you know, listen, I don't need to be cautious going over to his house, knocking on the door, he's my friend, he's gonna open up. That's the mindset you need to have, otherwise you come across as a newbie. Otherwise that one little silly willy email that your little pretty autoresponder sends out, it's gonna be pounded by my ten emails and other gurus that get this on this call. Are y'all with me here? Think about this. Some of y'all have that little pretty cute email that hits their inbox, and here comes bam, me with all my ten emails, another guy with all his ten emails. Some of y'all listening to this right now who are willing to implement or commit to implement, send their email, boom, that little silly willy is crying out for, oh my god, are y'all with me, he's on the fourth page, he's in Gmail's fourth page, you have to hit that arrow four pages back. Please take that to heart, this isn't rocket science, I'm not some Einstein. Please take that to heart, this isn't rocket science, I'm not some Einstein. I've learned to become a good copycat because I'm 47 years old and I don't have time for learning her, so I follow and I watch, oh that's a good email, and I copy it, cuz we all know how to copy and paste, and copy, change my link for his link, but my link, Michael Angelo I'm ready to join, and I'm sitting back, no, I don't call Alex and thank you, I'm taking credit, the grew does not, never mind, but anyway, listen, that's what you need to have, the mindset of sending out those videos. Video, let me share something with you, okay, because you're listening to this inner circle, so you're in Empower Network, those whether you're promoting Empower Network solely, or whether you're using an Empower Network blogging system and the training to elevate you to the highest level in your business opportunity, this is how you use your Empower Network blog. I was gonna say the mother of all blogs, and I just said, don't say anything mother, but I never did. But anyway, listen, this is how you're gonna use my strategy, my lessons, to get your Empower Network out and use this powerful setup that I send you, emails of you've collected, to drop and convert. It's called the Triangle of Trust. You see, most people, they send it straight to the sales page, to a website, you know, a link to the website, do the video on it. Here's how you do it with your Empower Network blog. You send a video, you're bonding.

That video has a link that sends them to your Empower Network blog where you have content about whatever it is that you want them to learn about, know about, or join about. From video to the blog copy to the banner that takes them to the sales page. That's the triangle of trust. Don't skip the most important aspect, which is the video, and send them straight to your blog copy. Don't.

Triangle of trust. Video, blog copy, content, which is what you want them to know about. It doesn't have to be about your program you're promoting. Not every email has to be about join this, join this, join this. Obviously, you're going to fail if it is.

Video, blog copy, on that blog, you have a banner link, take them to the sales page. That's the triangle of trust. It works every single time. Every time. Friends, let me share this with you.

It's an art to converting your list as fast as possible. You see, you're not trying to grow old building this list that you need to monetize to pay the bills. Can I get an amen? You're not trying to grow old.

What does it profit you if you join what you're promoting, whatever it is you're promoting, and you're 70 years old before your list starts converting? You're trying to get them in now. Yes, you have to bond with them like wine. It takes a little time, but there are certain things you need to do, like I've been sharing, to get them to react faster. You see, you'll always have a way to get them to react.

One hit wonder when you're advertising and promoting your link. You can't pay your bills on that. Whatever it is you're promoting, whatever network marketing or biz op, or maybe you're promoting Empower Network, you're trying to build, you're trying to get that list to convert consistently. Consistently. And the only way you can do that is by hitting their inbox with great content.

A genuine care for helping them. That's the key. I'm going to share this with you. I don't know if they're going to edit this or not. I'm saying this, but listen, I love, I dream, my goal is, and especially my wife, to visit the beaches of this world.

You've heard that? The beaches of the world. Dave and Dave have made it. They deserve it. They worked their butt off to give us an incredible opportunity, right?

So they deserve to be on whatever, they deserve to be on the planets of this universe. Listen to me, because I'm going to drive a point here. Please listen. Knowing that most newbies are listening to a lot of gurus talking about the beaches of this world.

Here comes Michelangelo. Watch this, because it's going to hit, it's going to be impactful. Here comes Michelangelo. Despite wanting to have my toes on the beaches of the white sand of the world, I say, listen, I don't have time for the beaches of this world. I need to help you now.

Y'all with me here? All of a sudden, I say, oh my God, this guy cares. The other guy that's on the beaches of the world, chances are he probably cares too. Hell, he's got his laptop. But you with me?

I'm playing good cop, bad cop. This is probably one of my strongest points I can make. When the gurus don't answer the phone, I answer the phone. I send an email and a video. Did you with me?

I don't care to answer my phone. Listen to me. Those of y'all know, to my list, I make myself accessible. My phone's everywhere. This is a good point.

They can pick up the phone. I can promise you this. I'm going to be off that phone in less than a minute and a half. Just because I make my phone available and just because I answer the phone doesn't mean we're going to be doing some long e-harmony, you know, what do you call it? Long chat.

No. My friends will tell you that even my friends, when they call me, they're less than two minutes on a phone call with me. Watch this. This is my phone. First thing I do.

Hello? Hey, this is Michelangelo. I'm on my way. Hey, this is Michelangelo. I'm on my way to my meeting.

What's up? I'm always on my way to a meeting with a cold lead that called me from my list. Y'all with me? I'm always on my way. You're like, damn, man, that's true.

I'm always on the way out the door. See, just because I make myself available, accessible, doesn't mean you're going to take my time. Now, my team members get more time than my leads. And I can tell, and so will you, if this phone call from a member on your list is worth staying on the phone for. Ask the right questions, and you get to learn, and you'll know what the right questions are, because I'm always on my way to a meeting.

But just the fact that I can say, when the gurus don't answer the phone, I answer my phone. I always say this, and a lot of y'all heard me. 24-7, man, I'm accessible 24-7. Folks, let me share something with you. If you call me at 4 o'clock in the morning, I'm not going to pick up the phone.

Well, maybe if I'm doing a video or something like that. All right, y'all with me here? You can understand. Make yourself accessible doesn't mean you're going to sit down and have a picnic with your list. But the truth is, and I don't care whether you believe me or not, the truth is, the more and more business opportunities that you have, the more and more gurus that reach the top, the more and more competitive this becomes, the more and more you're going to need for the email, the flesh and blood that you've collected in emails to listen to your voice.

You know what? A lot of times, they just want to, I'll answer the phone. Oh my God, is that really you, Michael Angelo? Yeah, man, I'm sitting here watching your video. You see, it happens all the time.

They want to just know that you're real. They want to know that you're real. People have joined my team just because I've answered my phone and stayed on the phone less than two minutes. That's powerful. You have to get good at playing.

Do I want to answer my phone? I don't want to answer my phone. Not for a cold lead, but I'll answer it. Because you never know the potential success behind the flesh and blood that you've collected in email. You can't judge anyone.

I've seen a broke guy become one of my leaders on my team. A guy who couldn't hardly afford to get in Empower Network, and become a leader. Never judge the flesh and blood. In fact, let me share this with you. The people you think are going to be your all-stars are going to strike out.

The little old lady from Pasadena. Oh, how cute. She's going to join my program. She's going to be your all-star. Never forget that.

Oh, man. Hey, Joe. Man, I just signed up the mother of all gurus. Oh, man. He's from another team.

Yeah, he's got a huge downline. Oh, yeah. Oh, this is going to be a big one. He's a big guy. Oh, yeah.

All right, man. I got to give him a call. I'm going to get him over here and sign up. He ends up doing jack, man. Nothing.

Nothing. It's amazing. That's happened so many times. Listen to what I'm about to share in closing. And some of y'all have seen this in a video.

This is a good video. For y'all to do. On Google, you can Google mini cards, like a deck of cards. And I always have a deck of cards or mini version. You know, standard playing cards on my desk.

And anywhere in the world you're at, you buy a deck of cards, there'll be 52 cards in there. Friends, listen to me. Listen to what I'm about to say. No matter what program you're in, no matter what you're promoting, you collect, collect, collect, collect. You become a monster personal Groupon.

Collect emails, collect emails, collect emails until you recruit 52 personal recruits into whatever program you're building. Are y'all with me? You're promoting. You don't quit. You don't think about quitting.

You don't bring someone on board your team until they promise you they're not going to quit until they have 52 personals, until they've collected enough emails to get 52 personals out of it. Because anywhere in the world, you buy a deck of cards. Folks, let me share something with you. There's 52 cards. And anywhere in the world, listen, you recruit 52 personals, you're going to get your queens in it.

You're a hardworking queens. You're Tracy Walker. You're going to get a bunch of threes and fours and fives. And you're going to get your aces in there. You're going to get your kings, your queens, your tens, your deuces, all contributing to your wealth.

That's what you need to commit to when you collect emails. You want to get a bunch of queens. You want to get a bunch of kings. You want to get a bunch of queens. How many emails do I need to collect?

You connect until you have 52 cards, four aces, kings and queens. Folks, let me share something with you. And it doesn't matter what program you're in. I can say this. You only need one ace.

You only need one ace. There are so many people that quit when they have an ace in their list ready to join. I've seen this a hundred times, man. I've seen this. I've gotten the call.

Hey, Michelangelo, I want you to join with your team member, but it says their account is unactivated. Hallelujah. Yeah, praise God. Yeah. Let me give you my name.

Y'all with me here? And it becomes an ace. I've seen it happen all the time, man. I don't care what business opportunities you're promoting. The only ones that don't make it are the ones that quit.

The only ones that don't make it, the ones that don't hang around long enough, commit to get those 52 cards so they can get their aces, kings and queens, and a bunch of twos and threes all adding up to the wealth. This is good preaching, man. Can I get an amen? This is good preaching. Hey, this is good preaching.

Friends, listen to me. Listen to me. I'm not special. Yeah, I'm cute and everything, but I'm not special. I mean, I don't have, I mean, whatever I have is duplicatable if you become a good copycat.

I'm letting you know that. Whatever you have, I have, whatever strategies I use, you just become a good copycat. Not just me, the people in the other, the other leaders in the inner circle audios and the Costa Rica and the 15K and the Master Street, wealth of knowledge. You see, people are dumb, man. I got to say this.

Well, Michael Angelo, I'm just speaking, we're all on Empower Network here. I don't think anyone's going to have access to this without being part of it. But listen, well, Michael Angelo, you know, hey, well, you know, what's the product? What's the product? Why does the Master Street cost so much?

Are you crazy? Do you know how many years of accumulated knowledge that is? Do you know how much time of accumulated knowledge that is? Do you think you're going to be, you know, Methuselah, whatever, and, you know, live forever? It's just, you have access.

To that. Right now, when you get in, and all you have to do is log in and listen to what someone has taken damn near a lifetime to learn, to experience, so they can put that together, that video, that audio. Understand that? All right, sometimes I feel like slapping some sense into someone. It doesn't matter. I'm just saying, you know what I mean? All right. Do you really think that's like, through osmosis, you're going to get all that you need to get? I'm talking about, we don't have time for a learning curve, but there are things you need to learn.

We just don't need to stretch that learning curve till we're 80 years old. The only people that don't make it are the ones too lazy to commit to learning what they need to learn and then implementing. Whatever business opportunity you're in, in your back office, I know there are audios, videos of leaders who have led the path to success. Listen to them, become a good copycat. So when you're collecting these emails, you have a lot more to say than just join my mother of all programs with a link to your join page.

That's not going to work. Oh, you might get a one hit wonder here and there, but for the most part, it's not going to work. It's not going to work. You're trying to convert the most you can convert in the shortest period of time. Can I get an amen?

Did y'all hear me? You're trying to convert the most you can convert in the shortest period of time. That's the key. You're trying to get rich now, not tomorrow. You're trying to get rich while you still have your health, not when you're achy breaky, hurting everywhere.

Folks, listen, when you hear a snap crackle pop in the morning, you're not eating rice krispies, that's a sign you're getting old. Can I get an amen? You're trying to make the money now. Powerful, friends. You can do this.

There's no one listening to this call that can't do this, that can't do this. In closing, in closing, hear me out. Billy Graham, Oral Roberts, remember Oral Roberts, the healer? Jim Baker, remember the PTL Club, the TV evangelists? They all died and went to hell.

Can I get an amen? Can I get an amen? Can I get an amen? Can I get an amen? Can I get an amen?

That's right. That happened. St. Peter opens up the door. Hey man?

He goes, hey, we died and we're ready for a mansion. St. Peter looks at his clipboard and he goes, hey listen, I'm sorry, there's some mistake. Your mansions won't be ready for another three days. I know it's hot and stuffy, but do you mind waiting in hell for a couple days just so we can get your mansions ready?

Well, Billy Graham and Oral Roberts and Jim Baker, being the saints they were, said no, we don't mind. Two days later, St. Peter opens up the door and there he is. He goes, what do you want? He said, what do you mean, what do I want? I want you to get those three saints from down there. He goes, why, they're just resting till the mansions are already ready. He said, the devil said, resting my butt, Billy Graham is trying to convert everyone, Oral Roberts is trying to heal everyone, and Jim Baker is trying to raise enough money for an air conditioner.

Friends, that's the mindset you need to have. God bless. Although you're listening to a private recording in a non-disclosure Empower Network customer training, the principles and strategies in this audio can be applied in any business. Although these techniques, philosophies, and strategies may have worked for others, no one can guarantee that they will work for you. We report real average earnings updated daily at empowernetwork.com forward slash income.php. The purchase of this or any other audio is not required to earn money in our affiliation compensation plan, and you can decide to not continue to buy these forever at any time. We hope however these ideas and strategies will assist you in building a profitable long-term business. Success takes hard work, determination, skill, and consistent effort. Please refer to our average earnings at empowernetwork.com forward slash income.php.

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