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Lesson 1

The First Breakthrough: How Vic Strizhouse Built His Business From Zero Subscribers

This lesson is part of Your Biggest Month Ever
The full recording is free with an account. One email gets you in.

You borrowed money you did not have to start a business you did not understand, and somewhere between the first credit card statement and the first thirty subscribers, you started talking to your list like they were your best friend instead of a stack of leads. That is exactly how Vic Strizhouse opens this first session, walking listeners back through the version of him who once sold two or three gray-market Rolex watches out of a Switzerland connection in high school, just to feel what it was like to make money appear out of nothing.

He is not telling that story for nostalgia. He is telling it because a few years later he was arrested for something he did while selling life insurance as a young man, his coaching business collapsed to nothing overnight, and he spent a year doing absolutely nothing before he rebuilt from zero. The point he wants a room full of marketers to sit with is uncomfortable and simple: your past does not get a vote in what you build next.

Why does throwing money at ads never fix a business that has no relationship?

Vic describes his early promotions of a now-defunct company called Abanza the way most people here will recognize from their own screen. Pay-per-click campaigns going out, opt-ins trickling in from the law of averages, and no real sense of why some marketers were pulling in serious money while he sat there confused. The gap only closed when a mentor he paid to study under told him something that reframed everything: people don’t buy your products, people don’t buy what you promote. They buy you.

People buy you in the first place. You are the face of your business. You are the person behind the business. And your business is going to be successful to the extent that you are successful in your head over here.

That line is the hinge of the whole session. Traffic was never the missing piece. The missing piece was a person on the other end of the list worth trusting, and building that person, in Vic’s telling, comes down to unglamorous repetition: reading and studying every day, differentiating a landing page instead of copying the company template, and refusing to talk about income until there is an actual result to point to.

What actually happened the week he got his first thirty subscribers?

Vic walks through it in granular detail because the mechanics matter more than the emotion. He ran a low-cost solo ad, watched thirty people opt in over a couple of hours, and instead of sitting on that number he grabbed a camera, screen-recorded his email account, and showed the raw number to whoever would watch. Then he scheduled a free teleconference on a basic conference line and invited his tiny list to it. His first call pulled fewer than ten people. He talked to them like there were seven thousand.

  • Every call had exactly three jobs: transfer real enthusiasm, teach one usable idea, and give one specific action to take before the next call.
  • He never mentioned income until there was an actual sale sitting behind him to back it up.
  • He put his own phone number in his follow-up emails so strangers could confirm a real person was on the other end.

Those weekly calls grew from seven people to thirteen to thirty, and somewhere in that slow climb, a stranger who had been quietly listening called him and asked how to join. That first sale is the emotional peak of the session, and Vic is candid about what he did with it: he grabbed the camera again, still shaking, and documented it before the feeling had a chance to fade.

Why does sounding certain matter more than sounding polished?

This is where the session gets genuinely useful instead of just inspiring. Vic argues that when two people are on opposite sides of a conversation, one certain and one skeptical, whoever holds more emotional charge wins the exchange, and a list can feel the difference between confidence and desperation the same way an animal can smell fear. If you are worried about the light bill while you write your next email, he says, that worry leaks into every sentence whether you mean it to or not.

“Sales is a transference of your emotion” is how he puts it, and that explains why he refused to slam his list with pitches the way ninety-nine percent of the marketers around him were doing. He was building something people wanted to be near, not something they had to be talked into.

What is actually worth doing with your next thirty days?

Nothing here works without the unglamorous part underneath it. Vic is explicit that reading for even twenty or thirty minutes a day, listening to something that stretches your thinking, and cutting out the noise that keeps your attention scattered is not a nice-to-have. It is the difference between a business that depends on you staying desperate and one built on an actual identity strong enough to carry a stranger’s trust.

The full session goes much further than what is captured here, including the exact wording Vic used in that very first proof video and the specific mentor conversations that reshaped how he approached his list. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication.

Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document. If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php. Hey folks, this is Dave Wood talking to you from my house out in the mountains in Costa Rica. I believe that I am on the screen right now.

I'm just going to pop out here for a second and introduce Vic. Not that Vic really needs any introduction. A lot of you guys know me, you know my story, and so I'm not even going to tell it today. What I wanted to share with you is that what you're going to be listening to tonight, in my opinion, is the most transformational information a lot of you will have ever heard.

Maybe it's even the most transformational information that any of you have ever heard. I was just talking with Vic right before we came out on this live hangout, and he said that this information here is going to be a $10,000 worth of information just tonight. I believe him, and here's why I believe him. It's because five days before Christmas, a little over a year ago, I woke up one day and I logged into the back office.

I went and I looked at a tab. I couldn't see the average earnings on a daily basis for all of the top affiliates in power. I see this guy named Vic Strizhouse. I had to refresh it again because when I looked at it, that day he had earned like $70,000 or $80,000.

It just blew my mind. What blew my mind more though, because we have had people have big days before, is that I logged in the next day and I checked again. This is now four days. Three days before Christmas and four days before Christmas, he made $40,000.

Three days before Christmas, he made like $40,000 or $50,000. Two days before Christmas, it was like $40,000 or $50,000. Then on Christmas, which is the slowest day ever in direct sales according to everyone but Vic Strizhouse, which by the way his team does not take off Christmas or Valentine's Day, on Christmas he makes $40,000 or $30,000 or something like that, and proceeds to do that for the next three weeks. So this is my big day of creating the biggest first-month check in network marketing history.

I really want you guys to understand what you're listening to because what this product is and what this training sequence is, is this is the structure and the breakdown and the science of how Vic created the largest first-month earnings in the history of network marketing. I really want you to listen to that because this is an industry that is now almost 100 years old almost 100 years old. over 150 countries and does over, it's like $150, $200 billion a year in sales now. And out of all those people and all those companies and all that history, Vic has had the biggest first month ever and this is also his first network marketing company.

And so we're going to break down for you how he did that, how you can model it and how you can go out there and create success. So here's what I want you guys to do as we're going through this information tonight. Number one, I want you to turn off your cell phones. Look, I know it's an internet broadcast and I know nobody's looking and I know nobody's paying any attention to whether you're doing it or not and I can't check on you because we're not in a room, but I know some of you have cell phones and normally in a training you're texting back and forth with your friends and your family and you're saying da-da-da-da-da-da and you're going to miss the nugget that's there to create your breakthrough.

So turn off your cell phones. You've got a little off button here on an iPhone, you can hit it right up at the top, hold down for a second, slide it off. Second thing I want you to do. Close Facebook.

Guys, look, I know normally we'd be telling you, hey, spam your Facebook. Maybe Vic will even have a segment where he says, hey, go share what you thought of this on Facebook. When he says that, you can go open up Facebook, you can share a comment and then close it again and the reason is because when you're paying attention to Facebook, you don't pay attention to anything and if you really want to get this information, really, really, really get it down, you've got to pay attention. Look, how much would you pay to sit in a room with a guy who has this information and he has the ability to make as much as Vic has made over the last year.

We handed him a check on stage for nearly $3 million just for 2013, just in Miami when you were there a bit ago. So shut off your cell phone. Shut off Facebook. Turn off your email.

Close it down and I want you to pull out a pen. I got one here. Pull out a piece of paper. I want you to remember a time when you were the most attentive in your life and pay attention like that.

You're not dependent on this information. See when you're determined to learn something, when you're determined to break through, you break through. When you're determined to get a result, you get a result. When you're actually determined and focused and all your energy is concentrated in one direction, you just make it happen and you just get it done.

That's the kind of energy that I want you to focus on this with tonight is as if your life depended on it because I'm telling you something in a way it does because this can transform your future by the transformation artist himself. Biggest first check in network marketing history, family man with five kids making $70,000 five days before Christmas. Big stress out. It's over to you, bud.

Mr. Dave, can you hear me, brother? I can hear you just fine, man. All right.

Awesome. Hey, everybody. Good to see everybody. Good to see your names.

Great to be here with you guys. Hopefully, my audio comes across nicely and clearly and I'm excited. I'm excited. I'm excited.

I'm excited. I'm excited. I'm excited. I'm excited.

I'm excited. I'm excited. I'm excited. I'm excited.

I'm excited to be with you all. I'm excited to talk about what we're going to talk about today, folks. What I wanted to do and I'm going to give you a strategy here for what we're going to be doing for this particular product is going to be a product that we just call it the biggest month ever, the biggest month ever. The idea behind this product.

What this product is going to be is I'm going to walk you through exactly how I built my business to where it is right now, how I was able to start from nothing, literally from nothing, and I was able to get to where I'm at today. By no means, I'm not saying that I'm somebody that arrived or anything or somebody extra special or anything like that. I just basically learned a few things along the way over the last eight years or so, me, being online, that I think is going to be useful for a lot of you guys. I think that a lot of you guys hopefully take these ideas and strategies that worked for me personally that I'm going to share with you, apply them in your business, put them to work.

I am pretty sure that your business will probably never be the same when you start doing this kind of stuff. Let me just give you a brief overview of what's about to happen here. If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here.

If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here. If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here.

If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here. If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here.

If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here. If you're on here live, which a lot of you guys probably don't. I'm going to give you a brief overview of what's about to happen here.

parts in the series, in the order. Because what we're going to do, this is going to be a six-part series training. Basically, I broke down my business building into six different parts. Believe it or not, a lot of times when I speak on stage at Empower Network or anything, they just tell me to go on stage and talk about whatever you want to talk about.

So I'm just like, okay, go on stage. And what I did for this particular training is I actually prepared, I actually structured this, I actually thought about it. And I thought about what if I was just getting started from zero right now? What if I was just getting started not knowing anything, but knowing what I now know?

How would I build my business again? And so I put a lot of thought into this, believe it or not, in a way that I can present this to you. So that it can be modeled. So you guys can model after this.

And I hope that you take this stuff seriously. Hope you take notes. And here is what's going to happen, just to give you guys a brief overview. What's going to happen is, like I said, it's going to be a six-part series.

Today, we're going to talk about how I started from the very beginning and my first breakthrough. How did I start making my first money on the Internet ever? So I'm going to take you to the point to where how I built my income to about first $20,000 to $25,000 per month. So I'm going to lay all those strategies and exactly what I did.

And again, hopefully you model this kind of stuff because it works for me. It works for a lot of people as well. Hopefully it's going to work for you. I'm not going to hold anything back.

I'm going to take you behind the curtain, if you will. Be completely transparent with you, completely open. And just don't hold anything back. I'm just going to tell you exactly how.

So the first stage in my business, how I did it, is going to be called the big breakthrough, second session in this training. So we're going to have that coming up here in a couple of days. Third session is going to be called your position of power. And everything is strategically put together so that it's… And again, it's very important for you to watch this in order because all the pieces are going to come together.

And then you will see how I was able to engineer, really, the biggest month in, I believe, as Dave says, you know, in the history of network marketing. Okay. If you want to know how that stuff works, I'm going to lay it all out for you. Okay.

And there is a strategy behind everything. Okay. There is no co-incidences. There is no, you know, I knew it's going to work.

Now I did not expect it to work on a scale that it worked. Okay. But looking back, there There were some very strategic things that I did in the background that allowed that to happen. So what you'll be able to do is you'll be able to model that and you'll be able to take a look at the strategies and ideas and just information that worked for me personally and see how can you tweak it and how can you apply it in your business and create your own breakthroughs on a big scale.

So position of power is segment number three. Segment number four we're going to talk about the secret of creating a powerful and compelling vision for your business. Again, I'm going to walk you through and this is going to be the exact how to do all that stuff. How to create trust and positively influence people is segment number five.

How to create trust and positively influence people. You need that for long term business really. If you want to grow your business organically, if you want your business to replicate and duplicate like for example with Empower Network here. I've only enrolled about 2,600 or so people personally yet on our team we just crossed about 27,000 people on our team.

So there's a lot of duplication going on. How do you do that? Well, you need to understand how to orchestrate this kind of stuff for your teams and the cool thing about that is you can do that too. And then segment number six, last one is we're going to talk about the big launch.

Okay. I just call it the big launch, strategic positioning, strategic engineering of how do you put all those pieces together and if you want to have, here's the deal. Over the next 90 days, if you apply what we're going to talk about in these trainings and in the next 90 days if you want to engineer your own biggest month ever in your career, in the history of your career. Whether you've been marketing just for the last 30 days or the last 30 years, it doesn't matter.

You'll be able to apply these strategies in your business and you'll be able to engineer your breakthrough over the next 90 days. Now can I promise or can I guarantee that? No. I'm not going to guarantee anything, right?

But I'm going to share with you what's working. See, I cannot teach you theory. I can only teach you what's worked for me personally. I can only teach you from experience.

That's what I do a lot is teach from experience and just share. It's going to be very easy for me to talk about this stuff. Because this is the kind of stuff that I lived. It's easy for you to talk about something that you've experienced and you lived.

We're just going to do that. What I want to do is just to kind of set the stage here, give you guys a brief … I don't know how many of you guys actually know my story, like the true background. How did I go from dropping out from college to today?

A brief conversation. Brief condensed version. I don't know. I actually haven't shared that with anybody.

If you guys can let me know in the comments real quick, I'd appreciate that if you know that. But I don't think a lot of you guys do because I only shared with just a few people. The reason I want to share that with you is because … for two reasons, okay?

Number one is I want you to understand that … I want you to just grasp this and I want you to start believing that, you know what? Maybe. Maybe you're going through something in your life right now that you think is just terrible, bad, right?

I just want to prove it to you that whatever you're going through right now has nothing to do with where you can be in the future, right? Whatever you have gone through, your past, your history has nothing to do with where you are going to be. Whether you're college educated or not, that is not relevant, okay? Our business, the beauty about what we do is …

Okay. The beauty about what we do is we can start today, okay? Today is a brand new start and we can just engineer our future based on what we do starting today, okay? So everybody can start on a clean slate.

So here's a condensed version for those of you guys who don't know that. I feel it's going to be important for everybody to understand, okay? Because there is going to be … I want you guys to listen to this from two perspectives.

Number one, listen for ideas, listen for those golden nuggets I'm going to share with you, okay? Listen for strategies and write them down. Second of all is listen for inspiration. Listen for …

and as you're listening to me, hopefully you can say, hey, if Vic did that, if Vic could do that, I can do that. And I want to instill this belief in you if I can that hey, if it was possible for me, it's definitely possible for you, okay? Because unless you start believing in yourself, unless you start believing you can do this, it's going to be very difficult for you to succeed. So, yeah.

Yeah. Okay. Thank you. I, as I look back, you know, I was always had this ever since high school really.

You know, always had this entrepreneurial spirit if you will, you know, inside of me. I always wanted to do something, something for my own, you know, something for myself. And I remember when I was still in high school, I think I was senior in high school, maybe junior or senior in high school anyway, so I was dabbling on eBay, you know, with different things, you know, buying stuff and selling stuff on eBay and things like that. Here and there, you know, part-time gigs.

And then I came across this guy who was selling, you know, who was selling Rolexes, right? Rolex watch. And he was from Switzerland and that's where they made them. And so I'm like, hey, what if I buy a watch, right, buy the Rolex and then resell them here?

So I contacted the guy. This was, you know, still my high school days. And I found a guy who could get me a discounted Rolex at a little bit of a discount from Switzerland, send it over here, ship it over here, and I would just resell it here. And so I bought like two or three Rolexes, you know, for like $8,000 from Switzerland from this guy.

And then I would just sell them here, you know, in the States for like $11,000. So I profited like, you know, $3,000 per watch and I was like on cloud nine, you know, still in high school. Dude, this is awesome. You know, this is like the best thing ever.

I mean, you just buy a thing here, sell it here and, you know, you'll profit $3,000. Later though, I discovered that, you know, that I could not do that. I mean, if I was selling more than like I think two or so per year, I needed to have a license or like authorization from, I guess, Rolex dealership to be able to do that. So I'm like, okay, you know, I cannot do this now.

So I needed to stop that. Okay. But that got me hooked on the idea of literally being able to create money, okay, literally being able to just, you know, having the ability to really make money at will, you know. And that stuck with me for, you know, ever since high school days.

And so I remember, I mean, I was always just this belief that, you know what, one day there is going to be something that I'm going to do for myself. There's going to be something I'm going to just work for myself. I don't know what. I don't know how.

It's just going to happen someday. Okay. And it was always present, you know, in my thoughts. Went to college, dropped out from college, you know, went for computer programming, dropped out.

It wasn't for me, you know. Didn't want to work for somebody and earn, you know, whatever they're earning, $60,000, $70,000 a year. Went and worked for a bank, you know, did collections. And that's where I started to really understand how to deal with people on a little bit of a smaller scale.

Now, the reason I'm telling you guys all this is because as you're listening to me, okay, I want you to pay attention because all of these pieces will be useful for you. All of these pieces of information will be useful for you later when you're building your business, okay? I'm not just saying this just to waste your time. There is a reason for everything.

You know, I don't know your story. You know, I don't know what you're coming, you know, where you're coming from, what your background is. But I want you to pay attention to what's going on in your life, okay? Pay attention to what's going on in your life.

Because what the, you know, the little things in life sometimes that we just discount, you know, sometimes those things can really help us later on, you know, if we use them, if we put them to the right use, you know what I mean? So, you know, I work for a bank collections department and I would call people on a dialer all day long, you know, telling people to, you know, to pay their credit card bill. And that got me started on, you know, understanding really how to deal with people just a little bit, you know, just a little bit.

And I was able to, I was always listening to people who were, you know, the big dogs in the department. You know, I was this guy, I was just always curious. I'm like, I would ask my supervisor to sit with somebody who is doing, you know, really good in the department, right? And I would just sit and just listen to them for like half an hour, you know?

A day, just to see how they close, how they talk to people and how they communicate it because there was always, you know, a few people at the very top that were doing like 80% of the, you know, collecting like 80% of all the money that's being collected for the department, you know, at any given day. And the rest of the people, they were just kind of, you know, strangling alone and just doing their thing, you know? They got paid by the hour, you know? But what I was always interested in is how the big dogs, you know, they were doing their thing, how the big producers get the numbers that they get, you know?

It was just something that was interesting to me, you know? And I realized something that there, you know, these folks were talking to people a little bit differently, you know? They would put themselves in the same level as that other person, okay? And so that taught me a lesson.

And so I started to implement some of those strategies and I became, you know, one of the top guys, one of the, in the top three in the collections department for the bank I was working with. I started to collect a bunch of money from people and just, you know, being perceived as this cool guy, you know, in the department. So like that, you know, bonuses and everything like that. But still, the income wasn't there, you know?

The income wasn't there. And at about the same time, I started to dabble into, you know, selling a little bit of insurance, you know, went into the insurance industry and started to selling, you know, life insurance. Got married when I was 20 years old. Funny story about the insurance thing, you know?

I'll tell you about that in a minute. But got married when I was 20 years old and that was when I started to really think a little bit differently about really life. I was still a kid at that time, right? And that's when I got my big dream, okay?

And, you know, for those of you guys who attended the call last night that we did for Empower Hour, you know, I talked about, you know, having a big dream in your life. And, you know, all of that stuff, you know, if you're young and everything, that's like, okay, great, you know? But a lot of us are married. Right?

And my big dream that I, that really, you know, my big why was, is I was looking at my wife and I thought, you know, there's got to be something better to life. There's got to be a better way to make a living. There's got to be a better way to support, you know, my family. And, you know, if we have kids someday, I want to be able to provide the best for them.

You know, I wanted to be able to provide the best lifestyle, the best, you know, environment. I wanted to be able to tell my wife, you know what? You can stay home. If you want to, you don't have to work.

And I remember when, you know, when we were, you know, about to get married and I told her, you know, I told her that, you know, when we get married, you don't have to work if you don't want to. She goes, yeah, yeah, yeah. You know, everybody says that. But that was my, my driving force.

That was something that was driving me really, you know, to, that was something I really wanted to achieve. So, you know, one of the things that I always talk about, you know, when I, when I teach people, and by the way, folks, the stuff that I'm going to be breaking down for you, okay, this is the kind of stuff, you know, I have a program, you know, the private coaching program. I don't take any more people, don't have time for private coaching, right? But people contact me every single day and those private clients who want to, you know, who pay $20,000 to get private coaching from me, this is the kind of stuff that I walk them through, okay?

So literally what you guys are getting here is, is, is just, it's going to be amazing. I mean, I'm, I'm super excited about this. I don't want this to be all about Vic. I want this to be about ideas that work.

Okay? Ideas that prove them to work. For me personally, I'm positive it's going to work for you if you apply, okay? So, and, and what I tell them is, hey, you've got to, you've got to, you know, you've got to have a, a big enough why, okay?

And I know we talked about this over and over and over again. But my big why was my, really my family, you know? And so I started to look around what I can possibly do and, and I saw that as my way out. And I got so hooked on the idea, right, that it didn't matter.

Nothing else mattered. I wanted to, I wanted to do what these guys were doing, you know? And as I started to research more and more and more, I, I saw more and more and more quote unquote kids, right, and some older people as well, show enough, all right, how much money they're making, the kind of lifestyle they're living and, and that kind of stuff. And I just deliberately focused all my attention on the possibilities, okay?

When you're building your business, it's very important for you to deliberately focus your attention on the possibility, okay? There were a lot of people who were saying just like it is now, right, on the internet. That doesn't work. That doesn't work.

Here is, you know, it's a scam. That is a scam. That is a scam. I closed off to everything else and I was just literally put blinders on and I was just looking at it directly.

I was looking at the direction where I wanted my life to go. I was, I was watching those inspirational, you know, those, those proof videos over and over and over again and something started to shift. You know, I started to, as I started to watch it, I started to have this inner, inner belief that, you know what, it's, it's, it's actually possible. It's actually possible.

I did not know how, I had no clue how to market, had no idea how to do what I, you know, what I'm about to do, but it got me started on the idea that it's possible and I started to believe it. I started to believe that it's possible for me, okay? So the company that I joined with in the first place, as soon as I joined the company, I think like two weeks later, the company shut down or something like that. I'm not going to mention the name of the company.

It's not important, but I'm like, shoot, man, you know, haven't made a dime yet, you know, and the company shut down. So my sponsor said, hey, there's a, there's another company that just launched, you know, and we're kind of jumping over to this new deal, you know, you want to come aboard? I'm like, yeah, man, you know. Come aboard.

But see, how I started was I did not have the money to get started, right? So I borrowed the money. When I started on the internet, I'm not going to go into the long story there, but when I got started on the internet, I got so inspired, I quit my job, I borrowed the money to get started, and I just went full force. And I was so sure in my mind that I would make it that there was no plan B.

You know, I did not even think, you know, maybe I was just too young, maybe I was just too ignorant, whatever, right? I don't know. But it didn't matter, you know. I just saw where I wanted to go, and it was so strong.

My why was so strong, man. You could not convince me I wasn't already a millionaire. I mean, you could not convince me that I wasn't already successful. In my mind, my bank account was $30,000 negative, you know, because I borrowed the money to get started.

But my vision was, you know what, I'm already a millionaire. And so what I started to do. What I started to do is I started to, well, I'm actually going to come back to it a little bit later here and tell you, you know, how I nurtured and how I nourished my dream and how I, you know, made it grow and, you know, and get the best of me, if you will. There is a lesson in that as well.

But so anyway, so we started this company, and I, you know, and I start with the company, you know, I experienced a little bit of success. From that company, that company ended up, you know, closing the doors. You know? The owners didn't care.

The owner moved away from, you know, from somewhere overseas. I don't remember anyway. So the company shut down, and we're like, okay, shoot, man, what we do now? But I started to have a little bit of success in that company, and then because I was able to do that, you see, what happened was I ventured in from that into, you know, really starting to brand myself as a marketer on the internet.

I'm going to walk you through all of these specifics and how you can do that as well. Okay? Again, this is just a brief summary. So from there, I launched, you know, a little coaching program for myself, started to charge people like $97 or $67 per month, had, you know, really big, built that to, I think we had at one point in time, I don't remember, 6,000 or 5,000 members paying $67 per month.

I was making some money, man. I was, you know, I was making some dough. You know, life is good. Everything is good.

This is about, I think, 2009-ish, somewhere in there. My internet marketing is growing, and then comes the big crash, okay, and then comes the big crash in my business, and my business goes literally overnight, goes to zero. Everything that I've built, you know, the coaching program that I've been building for, you know, over the last couple of years up to that point, all the previous, you know, whatever I did with the previous company, everything goes to zero, and here's how it did. Here's how it happened.

I got a knock on my door, you know, and there's this guy. He's like, hey, you know, you, you know, you, you, you, Vitaly, yeah. He's like, hey, we've got a warrant for your arrest. I'm like, are you kidding me?

What's going on? You've got to, you know, there's got to be a mistake there. He's like, no, you know, we, we, we've got a warrant for your arrest. I'm like, for what?

He goes, grand theft. I'm like, no, no, no, guys, no, it's not, it's not possible. I mean, it's, you, you, you mistake it, clearly mistaken. He's like, no, we're going to, you know, we're going to talk downtown.

So they took me downtown. Turns out, you know, when I was selling life insurance, I did something very stupid, which, you know, if you're selling life insurance, never, ever do that, okay? A lot of you guys know that story, and then I shared it publicly. But I want you, I want to, I want to, I want to tell you this to, to prove to you that, you know what, obstacles don't matter, okay?

And, and you can, you can bounce back from everything, okay? And you can actually start from zero. So the big crash for me was, you know, I was, I was, I was, I was, I was, I was, I was, I was about 2009 to where, what happened basically was when I was selling life insurance, I, I was, I, you know, I just did a, did a stupid thing, just a dumb thing, nothing else, just a dumb thing, you know, wrote a couple applications that I, you know, shouldn't write on, on, on people that didn't exist because I did not want to travel to a different state because I think it was winter or something like that.

And I just thought, you know, the company would pay me and then I would write enough business to cover it. And, you know, no real people were involved. It was made up and just a dumb thing that I did, you know, and, and had to pay for it anyway. So we go through the whole court process and everything, but see what they did, what the prosecutor did is they, they brought in, you know, the, the local news, TV, right?

And so all of a sudden Vic gets popular, Vic gets on TV, you know, obviously, on the news station. And then the word gets out in my, in my, within my coaching program, right? And my, everything goes down to zero. People say, well, oh my God, you know, this guy is, you know, some, up to no good, whatever.

So a lot of people said, okay, a lot of people canceled. There was a lot of people who kind of stuck with me. But my business goes to zero. I take a year off, absolutely do nothing.

And then they, they, they, they told me, you know, they, they, they, they sentenced me to 90 days on weekends, you know, to go to, to serve my country, which I did. While there, okay, I don't work, I don't do nothing. Okay, I had enough money, I was making enough money to just live for the entire year, like no work at all, okay? Here's the power of your mind, you know?

Sometimes we think that, you know what, something happens and we think like it's the end of the world. But sometimes we can take our situation and we can turn it around and it's all over here, right? So I come up with an idea. I come up with an idea that absolutely changed my business.

And we're going to talk about that in the next webinar, okay? But so anyway, from there I went on to launch, you know, a system that allowed me to, you know, to have even bigger breakthrough, literally almost doubled my income in about 30 days to previously what I was earning. And I discovered how to sell without selling really and how to scale my business to the level that I did not know existed before. Again, I'm going to walk you guys through this.

And because, see, everything happens for the right reason. You know, I would never repeat what I did, right, selling that insurance. But you know what, having gone through that process and having gone through that journey, right, to get to where I'm at today, I would never want to trade that for anything because those lessons taught me some things that, you know, that allowed me to, you know, to have big breakthroughs, okay? So I discovered how to sell other people's products by being unique and different, okay?

And then, you know, ventured out into, you know, High Traffic Academy, all this time started to really, really learn, you know, and just dive into traffic generations and just really study traffic, which again, you guys will have, you know, obviously have access to the, you know, traffic product. It's going to be the most awesome thing that you have ever seen. You know, I promise you that. Just today alone, just to give you guys a preview of the stuff that I'm going to be teaching you guys, okay, starting tonight here and then moving forward.

Let me just refresh this. I don't know if you guys can actually see this. Take a look at that. Hopefully, you guys can see that.

I believe that says 27,000 subscribers, okay, on my little mobile app here. And then I believe I have over 16,000 subscribers yesterday and over 28,000. Maybe, whatever, 2,400 or something like that today so far. This is subscribers.

This is not hits. This is not, you know, visitors to my site. I'm talking about subscribers, okay? That doesn't happen just accidentally.

That has to be engineered, okay? That has to be strategically put together, okay? So here is, you know, I mean, I launched a product called High Traffic Academy, started to teach people how to get traffic, and then that led into, you know, the Empower Network, and obviously here we are. Here we are today.

So that's a summary of what we did. So here is how, let's talk about the first breakthrough, okay? What really allowed me, what allowed me to break through? How many of you guys are advertising and you feel like, you know, you're throwing money out but you don't get anything back as far as results?

Okay, give me a quick eye if that's you. Because that's happened, that happened to me, okay? When I was, when I was, when I was, when I was, when I was, when I was, when I was, when I was first building my business, hold on a sec here, got something goofy going on my computer. When I was first building my business, there was a company called, they're no longer around, it was called Abanza, okay?

And this is the company where I had my first, you know, experienced my first success. I started to promote that company. It was a direct sales type deal, you know, we would just sell products. But it was a network marketing.

You know, what? It was more of a direct sales type stuff. But I was promoting that company and I was doing what everybody else was doing in that company. And I would, I would do Google, you know, Google AdWords campaigns and, you know, back in those days, I mean, you could, you could, you could get on Google, you know, first page of Google for, I mean, literally in like 30 minutes, you know, if you knew a little bit about what you were doing.

But I was just throwing money on pay-per-click. I was throwing money on, you know, on, on different. You know, different marketing strategies and I just could not understand because I did not understand marketing. I could not understand why I did not have any sales.

Why I did not have anybody, you know, responding to me and why I did not have anybody buying stuff from me, okay? I would get a little bit of, you know, here and there, you know, my list would grow a little bit, you know, because by, by the virtue of, you know, just law of averages, you know, very, you know. Mm-hmm. You know, if, if you just advertise a landing page, whether it's your own, whether it's the company's landing page, whatever, there's going to be some people who are going to opt in no matter what, you know.

It doesn't matter if the landing page is, you know, is a crappy one. So my list was, was building little by little, you know, very slow, but I just could not understand what was going on. And then I came across some people that, that forever changed the way I was building my business. People like Dan Kennedy.

People like Frank Kern. People like Bob Proctor. People like T. Harv Eker.

And and I started to, you know, I got myself a mentor who I paid $500 per hour. And they started to teach me some things. I started to really see the difference between the 98 percenters and the, and the 2 percenters who were ultra, ultra successful. Everything started to make sense to me.

You know, my mentor said, he said, Vic, what you need to do. If you want to succeed is you need to stop doing what everybody else is doing. If everybody else goes into this direction, you got to go into this direction. And I said, that's interesting.

Talk to me. He started to teach me some things and he said, look, how, how are you different from everybody else? And I said, really, how am I different? Question for you.

How are you different from everybody else in this industry? You know, and, and, and I really started to, to think about this kind of stuff. He said, you know, your income is going to grow to the extent that you do. And I said, what do you mean?

He said, for you to, for your income to grow, you got to grow, right? He introduced me to people like Bob Proctor, like T. Harv Eker. He said, read Seekers of the Millionaire Mind by T.

Harv Eker. Go pick up a program called Born Rich by Bob Proctor. Okay. If you guys are taking notes, you might want to check those, check those out as well.

Born Rich by Bob Proctor and then, you know, Secrets of the Millionaire Mind. Those, that was my first introduction to the, you know, the, the personal potential. You know, what's, what's possible for us human beings as far as, you know, what we are capable of accomplishing. Because up to that point, I mean, I really did not, you know, I did not, I was, it was just all about just grinding and business and just, you know, trying to force it, right?

Trying to force it. So, I started to, I started to, you know, go through that and started to read the book and, and T. Harv Eker talks about, you know, his 21 wealth files, I think, in his book. You know, one of them is, hey, you know, when you're complaining, you become, you know, you become like the living, breathing crap magnet.

You know, you, you just attract all the, all the crap to you. And I'm like, man, this is so true, right? So true. Guys, I'm going to give you an assignment tonight, okay?

At the end of every session, we're going to have an assignment. Okay. We're going to have an assignment for you, specific things for you to do, right, at the end of each section. And I promise you, when you do that kind of stuff, if you actually treat this as if your life depended on it, folks, 90 days from now, you will never be the same, okay?

So I started to read and I started to really understand what we are capable of doing as human beings. You know, if people were dreaming of building an airplane and how is it possible that two guys come together and, you know, there were nobodies. Nobody knew of them, who they were, you know, and they started to work on their own little airplane, right? And there was other people who had a bunch of money, a bunch of resources, a bunch of exposure and, you know, those people were working and they were getting all this support.

Yet these two guys, you know, you know, they made it happen. Well, the people with the resources, I mean, that didn't match, right? But it's the power of your dream, it's the power of why, it's the power of your intention, why you're doing behind, you know, what you're doing, you know what I mean? And so I started to listen to these guys and my mentor said, he said, Vic, you need to differentiate yourself as a marketer, okay?

So keep in mind, I am promoting this, still this deal, not successful, haven't made a dime yet, okay? He said, you need to differentiate yourself. I said, how do you do that? He said, well listen, if you promote, if you promote, okay, in the same places where everybody else promotes, you need to find a way to stand out, okay?

He suggested that I, you know, that I create myself a unique rapper, a unique landing page for my business, for what I was promoting. I did that, okay? I'm going to show you guys how I did that. We'll, you know, we'll show you some examples here tonight as well.

And he said, you need to start growing yourself and start building relationship with your list. And I said, how do you build relationships? He said, you need to start building relationships with your list. I said, how do you build relationships with your list?

He says, you build on small successes. You see, a lot of times we want to, you know, we're looking for something big. A lot of times we're looking for something, you know, giant to just hit us like a brick, you know, a ton of bricks, right, over the head. And we overlook the simple things that we hear a lot.

And what I started to do is I started to look at people who were, you know, living the dream. You know? People I was looking at in the beginning of my search, right, for an online opportunity. People who were flashing all these, you know, cars and everything.

And I started to see the trend. See, I was blind to that in the beginning. I did not understand that. I did not even think of it.

You know, I was just attracted to that kind of stuff. I did not know why, okay? But when my mentor started teaching me some of the ideas, he said, hey, you got to stand out, right? You got to build relationship with your list.

You got to talk to your list. You got to step up and present yourself as a leader. Guys, here's what I'm going to tell you. If you're taking notes, write this down.

Perception is reality. Okay? Perception is reality. What does it mean for your business?

It means everything for your business, okay? I'm not saying, you know, going out there and lying to people and just present yourself as somebody that you're not, okay? Perception is reality. It all starts from your head, okay?

So it all starts with how you see yourself and it all starts with how you, you know, your posture, right? How you talk, how you present yourself on video, right? How you write emails. We're going to cover all that.

It's influence. But when I started to kind of look back and look at the people who were, you know, the people who I was inspired by in the first place, all of a sudden, these little pieces started to come together, right? Okay. And I noticed that they were building their business in the same company that I was with, but they were doing it differently.

Everybody, including me, were just promoting, you know, what everybody else was doing over here, yet these guys were just stepping out and they were just attracting people, you know what I mean? And it was like effortless for them. And so I started to, hold on a sec here, getting weird pop-ups here. Okay.

So I started to create, I hired somebody to create a landing page for me that was a unique landing page. Again, guys, don't worry about it. You will have all these tools to be able to do that stuff for yourself as well. But I started to differentiate myself.

I started to, he said, build on small successes. How do you do that? He said, Vic, people don't buy your products. People don't buy what you promote.

People buy you in the first place. You are the face of your business. You are the person behind the business. And your business is going to be successful to the extent that you are successful in your head over here.

Okay. So he said, you need to grow yourself daily. You need to start reading daily. You need to start listening to audios daily.

I said, done. He pointed me to, you know, people like Bob Proctor, like, you know, T. Harv Eker. I said, great, I'm on it.

And guys, I did not count hours. I would literally stay up. I would read, you know, I read, you know, Secrets of the Millionaire Mind, probably, at least, five times, minimum, maybe even more, cover to cover. And I started to saturate my mind with ideas that, you know what, it's possible.

It's available. There is abundance. And that started to shift my paradigm as a marketer. And I started to do something else.

I started to, you know, as people were coming to my landing page, you know, I did not have a lot of money to promote. In fact, I did not have any money to promote. Here's how I started it, though. Okay.

I started placing very low cost items. Advertisements. I started to go into places like, you know, classified ads on the internet. Very, very low, you know, investment.

I went on free sites like Craigslist. And I was just posting, you know, I was just posting ads just to get people to click on my link. Okay. We're going to cover a lot about traffic generation.

Obviously, you guys have access to all that course. But it's important for you to understand how to monetize the traffic that you're getting and how to monetize the results. How to monetize the leads that you're getting, okay? Because when traffic comes, traffic is not everything.

And a lot of you guys are here to learn traffic. Trust me, you will learn traffic better than anybody else out there on the internet, okay? I don't personally, I don't know anybody else that's out there in our space who knows more about traffic than I do. Why?

Because if something has a word traffic in it, I have that, all right? I'm buying anything that has a word traffic in it, okay? Because I need to understand traffic, okay? But traffic is not everything.

There is other components that you need to understand and the stuff that we're talking about starting right about now is the stuff that is probably more important than traffic because traffic can be brought from different places. You can do video marketing. You can do Craigslist postings. You can do classified ads.

You can do solo ads. You can do pay-per-click. You can do pay-per-view, whatever. But the idea is this.

You get traffic to your landing page. That's a little bit different than what everybody else's landing page looks like, okay? I'm going to teach you how to put that together as well. That's what I started to do.

Now here's what I started to do as well. I started to talk to my list. I started to build relationship with my list and I started to follow what my mentor told me and I started to build on small successes. He said, Vic, when you have a small victory, when you run a campaign, you got to celebrate your small victories.

And you know what I did? I started to shoot videos. I was afraid of a video camera. I'm telling you.

I mean, literally, to shoot a video with a video camera for me, it would take me literally maybe like two hours to shoot a five-minute video or a three-minute video. Everything was just not right. I didn't look at the camera from the right angle or I was not just looking right or something. Something was going on.

I didn't sound right. When you look at yourself from the side on video, sometimes you get this like, oh my, I don't like it, or you don't like how you sound or anything like that. So that was me in the beginning. So for those of you guys who are going through that, relax, relax.

Here's how I overcame that. I literally just said, okay, my subscribers are going to be my best friends. Listen, people who opt into your list, people who opt into your list, see them as your best friend, period. They're your best friends.

Those are the people who are going to feed you. Those are the people who are going to buy stuff from you. Those are the people who will give you the lifestyle that you want. Those are the people who will be a part of your dream.

Those are the people who will be a part of what you do, a part of your business. So why would you not feel comfortable talking to them? Think about it. If you're comfortable talking to your family.

If you're comfortable talking to your family members, to your friends, why would it be any different talking to somebody else? And plus, you don't even see them. I mean, all you're looking at is just a video camera, right? I mean, there is nothing to be afraid of.

So somebody gave me this advice. They said, Vic, when you look at the camera when you shoot a video, just pretend that you're talking to the best friend of yours. And just talk to them like you would talk to your best friend, or your family member, or whoever that you're very, very comfortable with. And just talk to them.

Here's another tip. When you're shooting a video, don't talk to them as a group. Talk to them as a person. Very important.

When you're doing a video and you're talking to them, it's a different perception. Now, there are videos when it's good. It's good. It's good to address them as a group.

It creates that synergy, that community feeling of community, right? But if you're talking about specific marketing videos, we're going to get into that in more detail, you want to talk to the person. You want to talk to the person. You want to get on their level, and you want to talk to the person.

Be very, very genuine when you talk to them as well. But I started to shoot videos. I would run this ad, this solo ad for $20. I would go to places like Safe Lists.

Again, guys, you can just either Google this now. I'm going to walk you through a lot of traffic getting strategies. Again, traffic will never be an issue for you, but here is how I had my first breakthrough. When I started to get opt-ins to my list, I would get 30 opt-ins to my list today in one day.

I would get a video camera, and I would record my screen on my computer, and I would just be fired up. I would be excited. I would be pumped out of my mind. I would be like, hey, guys, check this out.

I just got 30 opt-ins. I just got 30 subscribers to my list today. If I would run a solo ad, a lot of times when you run a solo ad, you get those subscribers really quick. Sometimes you get 50 subscribers in a matter of a couple hours.

I would literally log into my AWeber GetResponse account. I think I was using AWeber at the time. I would just say, hey, look at this. I'm just going to select this date right here.

Select this time. I just got 30 subscribers to my list in the last two hours. Listen, what is this going to do for your business? What if you could learn how to do that?

Here's what I'm going to do. I'm actually going to do a live call where I'm going to teach you exactly how I did that just to say thank you for being on my list. Thank you for being my subscriber. I just want to let you know that I'm here to look out for you.

I'm here to serve you. I'm here to provide value for you. I'm just here to share with you what's working for me right now. As you can see, again, I'm just filming my screen.

Right? What's working for me? How I got these 30 subscribers to my list over the last couple of hours. I'm going to share with you exactly how I did this on the free call that I'm holding for my subscribers exclusively, a keyword, right, exclusively, and you're invited.

No cost. There's going to be no sales page. There's going to be nothing except just pure content and value and training for you. Okay?

Check your email for login details or whatever. I would schedule a teleconference. I would go to free conference calls. I would schedule a teleconference for whatever day, two days out or three days out.

I would invite my people from my list to that conference call. I could not do a webinar or hangout at the time. First of all, I did not want to bring just 30 people on a call. It didn't look sexy.

You know what I mean? Plus, another reason is I did not feel comfortable doing a video hangout or a video webinar yet. I did not know if people are going to judge me, if people are going to perceive me wrong or whatever, if I'm going to say something stupid or whatever. When you're talking on the phone, it's very easy to talk to your phone and just share with people.

What I started to do is I started to share what I was doing in my business. I started to share with people what I was doing in my business that worked for me, how I got 30 subscribers. Now. At that time, I did not make any money yet.

I did not have a single sale yet. I just had subscribers to my list. I had subscribers to my list. I did not talk about income.

You never want to talk about something that you did not get yet, something that you cannot prove or back up. You want to talk about something that you have experienced already. You don't have to bring it up. You don't have to say.

You don't have to argue with it. Listen. Even when I did not have any sales yet still, in my mind, my business was a multi-million dollar business. I just knew it was going to happen.

I was just holding myself, that posture, that excitement, that enthusiasm. You just have to carry yourself through the bumps in the road. You just have to carry yourself through and it's all mental thing. Right?

If you have that emotional charge that's strong enough, if your why is strong enough and your reasons for why you're doing what you're doing are strong enough, man, you have that charge that's going to carry you through the bumps in the road until you are finally making it. I was just sharing with these people, when you're building a business, don't worry about making a buck. If you're too concerned about making a buck right away and if you get discouraged quickly business, especially in the beginning, folks, that stuff transfers over to your subscribers like you won't believe.

When you're being desperate when you're building your business, that stuff transfers to your subscribers. It's having that certainty. How do you build certainty? Here's the thing, when two people come together, guy A, guy B, and whoever is more certain about whatever they're certain about is going to dominate that other guy.

For example, if your subscriber comes to your list like this and they think of all the reasons why this is a scam and they're certain that it's probably not going to work and you're on the other side, you're certain that it's going to work. You have that emotional charge and you're not going to work. Never mind you're 100% charged up and you're certain that it's going to work, if it's working for other people, you know it's going to work for you. You're getting these optimizations, you can see that this stuff works.

Yeah, maybe you didn't make money yet, but you're certain because if somebody else can do it, you can do it. That's it, period. No plan B. You're more certain than them.

You're going to overpower them emotionally. It's not like a one-off In a way, it's like two forces really. Whichever force is greater is going to dominate. You have to develop yourself as a marketer in the very beginning, guys.

That's why I'm so adamant about growing yourself and reading, especially in the beginning. When that rocket launches to the moon or whatever into space, man, that first launch just to get it off the ground into the space, it uses like 90% of its power, of its energy, of its everything. Like 90% or 95% just to get it up there. When you're building your business, man, you got to be so charged up like there is no tomorrow.

You got to be so pumped up out of your mind that, you know what, if Vic can do that, if Tony Rush can do that, if this guy, that guy, that guy can do that, you know what, I'm going to do it. You get that certainty by just dominating your mind. With positive information. With you can do it information.

With reading for at least 20 to 30 minutes per day. With listening to messages that inspire you. By looking into the direction that you want your business to go, you're charging up. So then when you are sending an email to your subscriber or when you're talking to the video camera and you're saying, hey guys, I'm going to teach you how I did what I did, whether it's how you got 10 subscribers.

How many of you guys got at least 10 people on your list? Give me a quick why because if you got at least 10 subscribers to your list, you've got something that you can share with your list. Does that make sense? And here's the thing.

When you're building your business, okay, when I was building my business, my mentor said, Vic, this is how you differentiate yourself from everybody else because what everybody else is doing is they're just slamming their list. Hey, join me today. Join my business. Join my business.

Join my business. And there is no difference between them and the rest of 99.9% of the people. There is no difference. He said, when you start doing things a little bit differently, it doesn't have to be a lot different, just a little bit different.

When your subscriber is on your list, they're probably on other people's list as well. You need to out-cool your competition. You need to out-cool your competition. You need to out-cool your competition.

Your confidence needs to out-shine. You have to overpower, for lack of a better word, other marketers. When other marketers are writing their emails to their lists with this desperate emotion of being desperate, they need to make money. They're not making money.

Oh my God, I'm so frustrated I'm not making money. And here you are. Your energy is way different. You don't have this desperate energy.

You don't have these desperate emotions in you, in your business, because you are the person behind. Your business, listen to me, your business is a direct reflection of you. My business is a direct reflection of me. That's why I'm going to work on this thing right here as much as I can, because I know my business, my family, my team depends on Vic.

Okay? That, Dave Wood, Dave Sharp, these guys are geniuses for putting this system together. But the system alone will not make you successful. Make sense so far?

Are you guys with me? Can we move on? Is this making sense? Let me know.

Let me check the comments here real quick. Okay, cool. Nice. That's why that stuff is important.

Let me tell you. Okay, so when I started to invite people to these teleconferences, free teleconferences, right? Freeconferencecall.com, you can just go to Google and just Google free conference lines or things like that. There's a bunch of them.

You don't have to pay money for it. You can literally start running ads on Craigslist and as you're getting people to your list, start communicating. So my very first teleconference that I ever did, I think I got like maybe seven people on that thing. It was less than ten people.

Okay? And I was talking to them folks like there was 7,000 of them, I'm telling you. In the beginning, it's going to be a little bit weird, you know? But again, it's the reason for why you do what you do.

It's your emotional charge that's going to carry you through those bumps, okay? Started with no list and I started to do these weekly teleconferences. We have people on our team. We have a lady, Tatiana.

She's on our team. She's from a different country. She started from zero, no list, no knowledge. She did not know what an autoresponder was, literally like five months ago.

She could not break through in her first three months or so, first two months. I've been telling my team over and over and over again, hey, here's how you stand out. Same stuff I'm telling you right now. Just step out and do something that you haven't done before.

Do a teleconference with your team. Do a hangout if you're comfortable. Just give value. Write an email.

Work on yourself. Just do this kind of stuff. Again, guys, we're going somewhere with this, okay? Trust me, okay?

I hope you guys pay attention because it's all here for a reason. I'm telling you guys, okay? I'm just, again, pulling back the curtain and telling you, okay? Started to communicate with her list.

Started to share what she is doing in her business. Started to share and capitalize and build on those small successes. Does that make sense? Build on small successes.

Build on small successes. Build on small successes. Celebrate your small wins, your little victories, 10 opt-ins, 100 opt-ins on your list, okay? Don't worry about money.

Money will come, all right? All right, so anyway, so let's move on. So anyway, it gets more interesting, okay? Again, my landing page looks a little bit different from what everybody else's landing page looks like, okay?

I think I went to Odesk, I think, or Elance. I hired a friend. He's a good guy. He's a good guy.

I hired somebody. They created a landing page for me for like 80 bucks. It was not a good-looking one, okay? It was just basically I just took what the company's message was and I tweaked it just a little bit, made it a little bit more sexier and just had a little bit of a different design on the landing page.

That's it, okay? Just to kind of stand out from the rest of the people that we're promoting. And so people get to my landing page. I started to tell them what I was doing, how I got those people on there, and weekly teleconferences, okay?

And my calls grew from seven people on the call, okay, to 13 people, to 30 people, right? And as I got more and more people onto my calls, then all of a sudden, see, I was promoting a company that I think we were making like $1,000, $2,000 per sale. All of a sudden, somebody bought something, you know? Somebody bought something.

Somebody called me up. And here's something else I was doing. When I was building my business in the very beginning, okay? I was always including my phone number in my follow-up messages, okay?

I was always including my phone number. I said, hey, I'm here for you, okay? Let me know if you have any questions. Here's my phone number, boom.

Here's my Skype, boom. Don't be afraid to do that. Now, it might be a little bit, you know, it's not a very good idea for me to do that now, because my phone is going to ring off the hook all the time. I mean, this thing is going to be, it's not going to be white, it's going to be red, you know, if I give my phone number now, you know, to my list.

But when I was building my business, I put myself out there. I said, hey, you want to talk to me? Here's my phone number. People would call me up and they would say, hey, Vic, I was just on your, you know, I was listening to your call last week and I just want to let you know that I appreciate that.

And I'm like, well, thank you. I appreciate you saying that. Just being real. And they just say, hey, I just wanted to make sure that you're a real person, man.

You know? Of course I am. I just wanted to make sure that that's your phone number. Cool.

Where do I go to sign up for your business? I want to join your team. Yes. Right?

And I made my first, like, $2,000. Guess what I did? Got my video camera, man. I'm fired up.

I'm excited. I'm on cloud nine, because this thing works, right? It works. I whip out my camera, I go to my computer, I log into my account back office, and I document that thing right away.

When you have something happening in your business that's exciting, you want to capture the moment. Okay? Very important. You want to capture that energy, because there is a certain energy that's going on at that particular time, whether it's your first successful campaign and you have a first batch of leads, you know?

You've opted into your list. Whether it's your first sale, whether it's your first $25 sale, whether it's your first $1,000 sale, whatever, there is a certain energy, there is a certain excitement. You want to capture that as soon as possible, because that is going to carry you through to a different success, to a bigger success. And I just documented it.

I'm like, hey, guess what? Let me show you something. And when you're doing your proof videos, you know, when I did that, you've got to be careful. Now, you've got to disclaim and stuff like that.

Again, we're going to talk about that. But I'm just sharing with you what I did. My very first sale, and I take the camera and I said, hey, let me show you something. Listen, I am a college dropout.

I don't have any special degrees. I don't have any special education. I'm just an average Joe, just like you, even though I may not know you. But I just wanted to share this, because this is just that good.

Listen, I just made $2,000 in one day. Listen, do you understand that people work an entire month to earn $2,000 working for somebody else? I just earned that working from home. My energy was through the roof, but it wasn't like hype energy.

It was like real, genuine excitement about your victory. Does that make sense? I mean, you get fired up. And when you're fired up, man, capture that moment.

Write that email. Shoot that video. Talk to somebody. Do something.

Don't just let it die out. Use that to your advantage. Okay? So that's what I was doing.

I showed proof. And I said, listen, I'm going to show you how I did that. Get on this webinar, or get on this teleconference. And guess what?

I was just repeating the process, repeating the process, repeating the process. Do what's working, and ditch what's not working. That goes with building your list. That goes with communicating with your list.

We're going to talk a lot about these trends. Strategies. And again, these are just my first steps, folks. Okay?

And see, I was building on that genuine excitement about, because here's my dream, man. And here is, I was just trying to make it, trying to make it, trying to make it, trying to make it, sliding back, sliding back, sliding back. And all of a sudden, boom, I'm just on step one. I made my first $2,000.

Awesome. Right? And I just continued to do what I do, what I do weekly teleconference. You know what, folks?

Within my first 90 days of doing this activity. And being genuinely excited about where I'm going in my business, okay? I had first sale. I had another sale.

And then I, and all of this time, I'm communicating with my list, and just transferring that excitement. Sales is a transference of your emotion. Okay? Nothing else.

Selling is transference of your feelings and your emotions. When people feel your sincerity, when people feel your enthusiasm, they connect with you. Okay? They don't know why, but they just want to be a part of what you've got going on.

They don't know necessarily what it is. I did not focus on products. I started to focus on Vic. I started to focus on building my own brand because people were enjoying what I was teaching them on the calls.

And all I was doing, folks, is I was just sharing with them ideas that was working for me when it comes to building my list. It wasn't much. 30 subscribers. You know, 15 subscribers, 50 subscribers.

But here's something else. I was inspiring them. How? Because I was reading.

You see? I was listening to inspirational messages. I was reading daily. I was listening to audios daily.

I was watching success stories daily. And I believed that it's going to work. I believed, I believed, I believed. And I was going towards my vision, towards my dream.

And I was speaking my vision. I was speaking my vision to other people. I was speaking my dream to other people. Not in a way that, you know, look at me, look at me, look at how great I am.

But you know what? When you're building a business, look, I'm no better than you by any means. You know? You're no better than anybody else.

Do you think the president of this country is a better person than you and I? Heck no. We're all the same, guys. We're all the same.

We're all human beings. We're all human beings. We're all human beings. What makes one human being be great, okay, while somebody else decides to drop themselves down to a low level, and I said decides because it's all in decisions.

It's all what we decide to do with our lives, okay? What makes the difference is your decision, okay? Decision and ideas. That's it.

Period. Okay? You can develop yourself into the greatest marketer that has ever existed if that's your thing. If that's what you want to, you can get there, okay?

If you want to make a million dollars a month, a million dollars a year, whatever, if you want to be up on stage and empowering or getting your million dollar check, it's a decision and a strategy and idea that's going to help you get there, okay? So what was I talking about? I was talking about starting to build my brand, yeah. So I started to not focus on what I was selling.

I started to focus on, you know what? I started to inspire people. I started to transfer that positive energy through my calls and through my emails, and I started to send out these short email messages to people to my list, right? Might have been like 200 or 300 or 500 people by that time, but I would just send them a message just saying, hey, just wanted to let you know whatever you're doing, I just want to let you know I appreciate you.

Thank you for being my subscriber, okay? Send it to my list. Boom. No pitches, no selling, and on these teleconferences that I was doing, they were designed to just connect with people.

To inspire people. Every teleconference that I did was designed, was broken into three, or actually it had three main intentions. Number one is to inspire people and to bring my enthusiasm and try to get closer to them just with, just transfer my enthusiasm over to them, okay, genuinely. Not hypey, genuinely.

Second thing is I wanted to give them, teach them what I was doing, okay, and just basically give them a strategy. I'm saying this thing over and over again. I said one idea can make you a millionaire, okay, one idea. So I would just give them one idea for that particular week, and then third thing is I wanted to give them a call to action, okay, whether it's go back and do an assignment, go back and read this book, or go back and check out this video, or go back and look at this video that I created for you, or let me know what you thought about this, okay?

Give them a specific thing that they need to do, okay? But I did not necessarily focus on sales. I did not say, well, you've got to join me, you've got to join me. When you sound desperate, people will run away from you.

When the dog senses fear, he attacks, okay? And you can try to put this mask on like you don't care, but if you're fearful on the inside, you know what? That dog is going to smell that fear, okay, and it's going to sense it. Same thing with your subscribers.

If you're desperate on the inside, if you're worried about, you know, how am I going to pay for my, you know, a bill, you know, light bill tomorrow, you know, whatever, you know, whatever. You just need to make that sale. That's the worst position you want to be in. That's why working on yourself is so important, okay?

Money will come. When money starts coming in, it comes so quickly. I was reading Think and Grow Rich book by Napoleon Hill, and he says when riches come, it comes so quickly. When abundance comes, it comes so quickly that you're wondering where it's been hiding throughout all those lean years, okay?

I did not believe it in the beginning. But when I started to experience it, I'm like, man, this is actually so true. You know, when you're not focusing on money, but you're focusing on your, you know, you're being genuine and just, you know, focusing on, you know what? I'm going to start building my brand.

Money will come, man. It's going to come so quickly. So moving on, here I am starting to focus on my brand, and by this time, my income, you know, I mean, I got activity going on in my team. I got people joining me.

I got, and I'm continuing to doing these weekly calls. Tatiana, the girl on my team. Every team that I'm telling you about, right, like I said, that's the only thing that she implemented in her business that's different. She started to do a weekly training, a weekly connection, call, whatever you want.

You know, when you say training, you feel like, well, you have to give something. Listen, just share idea. Just share one idea. That's why you need to learn one idea, okay, so that you can share it.

But see, what you're doing is you're doing things that 99% of marketers are not willing to do. Okay? And by the virtue of you doing that, you elevate yourself, head and shoulders, above the other so-called competition, okay? And when that subscriber's on your list and 50 other marketers' lists, and 49 other marketers sends them, you know, five emails per day saying, hey, join this deal, and you send them an email saying, hey, I'm going to teach you how I got 50 subscribers, pitch-free, they can't help but want to join you, okay?

We're going to talk about, I mean, I'm going to talk about, you know, I'm going to talk about, I mean, this is just like very, very, you know, I mean, basic. This is how I was just getting started. But see, there was a lot of, there was activity happening in my team by this time, and people joined and then, you know, and I was just telling people that, hey, you know, they would ask me, you know, what are you doing? I said, hey, I got all the products, you know, buy all the products.

And see, by that time, I had that moral authority to talk to people, okay, because I was doing exactly what I was teaching them to do, okay? I got all the products from that company. I was going through the products, and I was working on myself, and I was basically telling them what was working, what I was doing in my business, what I was learning, really. And because I had that moral authority, it wasn't pretending.

People started to do, not everybody, but a lot of people started to do what I was doing. People will do what you do in your business. If you read, your people will read. If you listen to audios, your people will listen to audios.

If you purchase the products, people will purchase the products, right? If you're desperate, your people will be desperate. Don't ask me why. Don't ask me how.

It's just, it is, okay? So my income grew to about $20,000 or so per month. And so then what I do is, again, now my intention is, hey, I am going to be really focusing on building my own brand now. So let me show you guys something here real quick.

I will share my screen in a minute here. Okay. So then I created a page, let's see if I can find it here, back with y'all, all right. Cool.

Hold on one second, let me, I need to turn it off. Okay. So at that time, I started to, I started to really focus on my, you know, started to really develop on, develop my own style, okay? Every marketer, every successful marketer is going to have, you know, you're going to have, you know, his or her own style, okay?

You will develop your own style as a marketer, okay? I have, you know, a certain style about, you know, how I run my business. Dave Wood has his own certain style, you know, Dave Sharp, you look at him, he's got his own style. You know, you look at anybody else, you know, within this company or any other, you know, companies in this industry.

Truly people who are truly successful, you know, if you really pay close attention, those people have their own style, their own personality, right? They have their own style. They have their own little twist, right, on how they do what they do. And so I started to really develop that, you know, and really started to craft my vision, you know.

At that time, I started to see, okay, what, you know, how do I want my business to look like? What do I really want to do in the business? What do I, what my vision for my business is really? And I really started to craft that, okay?

Craft my vision. Now, knowing this now, okay, it would be, I would be far better off if I started to, started to really create my style early on, okay, and really just started to craft my vision and what my difference was, you know, in, I did that to an extent, a little bit. You know, what is your difference? Okay.

Why would somebody join you, right? Do you have your own little, you know, thing that you can offer to the world that is a little bit different, okay? I want you to think about that as we go on. So my difference was, I started to, you know, I just said, you know what, I don't, I'm not going to care what people think about me, you know.

I don't really care, you know, if people are going to judge me based on what I say, you know. I don't necessarily care about being, you know, politically correct or saying, you know, you're a good person. You know. You know, the words perfectly or, you know, or having the proper grammar when, you know, when you're doing.

I mean, all that stuff is, of course, you want to try, you know, your best, you want to try to look your best and everything. But my thing is going to be, I'm just going to be just, man, just passionate about my message, just passionate about, you know what, it's possible for people to live their dreams because now, you know, I'm starting to see this thing become reality for me, you know. Now I'm starting to, you know, I'm starting to, you know, I'm starting to, you know, I'm starting to, you know, to really live my dream, not on a massive scale yet but it's, you know, it starts to happen now.

So my difference was I'm just going to be genuine. I'm going to be myself. I will not try to please everybody. I don't care what people think about me really, you know.

Okay. Not from a perspective that, you know what, I'm just going to just really like not care at all. I would take care of people who are attracted to me, okay. So in your business, in your marketing, you will never please everybody.

It's just not going to happen. If you're trying to please everybody, you will not, you know, you will not have any followers really. Be yourself, okay. When I shoot videos, I just say, you know what, I'm just going to talk to them like they're my best friends.

Okay. And I'm just going to be real with people, you know. I'm going to be real with myself and I'm going to lead by example. When I say, when I tell somebody to work on themselves, I'm going to do that myself.

When I tell somebody to, you know, to listen to something, I'm going to make sure that I listen to that myself. When I tell somebody to do certain things, I want to make sure that I've done it myself. You know, when I tell somebody to, they need to, you know, get this or get that. Okay.

I want to make sure that I got that myself. And I just started to lead by example really and just be myself. And that brings me to our next point where I started to experience my biggest breakthrough that shifted my business and literally doubled everything because I discovered how to really, how to sell without selling. Okay.

How to develop yourself and really craft yourself as a marketer to be like that magnet for lack of a better word. Guys, what you're about to, what we're going to cover here next segment of this training. We're going to dive straight, I mean this today was a bit of a back story. Okay.

What we're going to cover, I'm going to give you guys an assignment for tonight. Okay. What we're going to cover next time is I'm going to show you what allowed me to go from 20,000. Okay.

To 40,000 in a matter of a month and where you don't have to, you know, I mean you actually work less to earn a lot more. Okay. That shifted my entire business forever. We're going to cover that next time because we are running out of time tonight.

I do want to give you guys a homework. Let me know if this stuff is, you know, at least getting your brains to work a little bit. I'm going to give you your assignment. Okay.

While you're typing in, here's what your assignment is. Five things. Okay. Five things.

If you will do this over the next 90 days, every single segment you will have an assignment. So I want you to keep these assignments in front of you, okay, as much as possible and not only look at them but actually do them, okay. Your first thing is I want you to really sit down, okay. If you have done that, great.

If you didn't, you want to do this. You want to sit down and get… Crystal clear, guys, crystal clear on exactly what it is that you want, exactly what your dream is, okay, exactly why are you here, what is going to pull you when they go and get stuff. When the road is bumpy, what's that force that's just going to pull you, that's going to just not allow you to quit?

You never ever fail, you just quit, okay. What is that thing that's going to really, you know, pull you towards it? Okay. It's never…

You can never push yourself. You have to have a force strong enough that's going to pull you, okay. Get very, very clear on what your dream is. And it might not be what you think it is and it's not the money, okay.

It's not the money. If you think it's money, it's not. And here's something else, still in the assignment number one category. I want you to see your dream.

What does it look like? I want you to go and take a trip. Okay. If you, you know, if it's been a while since you did that, I want you to do that again.

If your dream is to, you know what, I want to provide the best, you know, estate for my family. I just want to give my family the best place to live. I want you to take a trip to the area where, if money was not an issue for you, where would you live, okay. Go and see what your dream looks like.

Okay. If you have a certain thing, okay, if you're dreaming about it, you know, a particular car or whatever, I want you to take a trip to a dealership, okay. Sit down in it. I want you to see what your dream looks like.

Do that. Okay. That's thing number one. Get very, very clear.

Take pictures of it. Put it where you can see it, okay. Thing number two is I want you to start reading, okay. Tonight, count this, if you have been on and off with your reading and listening, if you have been on and off.

Guys, how many of you are committed, let me know in the comments, how many of you are committed to doing what I will recommend you do for the next 90 days? Like that's it, period, rain or shine, you know, whatever, I'm just going to do this no matter what, whether I'm sick, whether I'm whatever, you know, coughing or sneezing or whatever, I'm going to do this no matter what. I'm not going to go to bed until I do this stuff every single day. How many of you guys are committed?

Let me know in the comments real quick. I want to know, okay. If you have been on and off with your reading and listening, I want you to start doing that every single day for the next 90 days, okay, for the next 90 days. What do you read about?

I'll give you a couple. If you haven't read, well, I mean there are classics like Think and Grow Rich, obviously, Secrets of the Millionaire Mind. There is this book. There's this book right here.

There's this book right over here, okay, Law of Success by Napoleon Hill. This happens to be the 1925 edition. See how thick this thing? See how thick this is?

This is, man, it's like a Bible if you look at it, you know, Law of Success. I want you to start reading, okay, whatever it is that's going to inspire you, that's going to just stretch your vision just a little bit, okay. I want you to start listening. Listen to, you know, things like Inner Circle audios, okay.

Listen to, you know, people like Bob Proctor. I want you to feed your mind with positivity only. I want you to cut out all the negative crap out of your life for the next 90 days. Anybody can do that.

You can live without a TV, without news for the next 90 days. Trust me, you will not die. I haven't watched news over the last, shoot, I don't know, couple, several years probably. You know, the only time that I might glimpse something that I haven't seen in the last 90 days is when I'm reading a book.

My glimpse of the news is when I'm at the airport and, you know, there's like CNN, you know, I mean if I just pass it by and there's like CNN, it's just like whatever, you know. I don't care about what's going on. Listen, the world is going to continue to do whatever it's doing with or without you, okay, whether you know it or not. Focus on your dream, man.

That's the most important thing for you for the next 90 days, okay. You're here to build your dream. Everything else can wait. Everything else is not important.

Focus on you. Focus on your family, on your dream, on where you want to go. Focus on building you, okay. That's what you do for the next 90 days.

That's thing number two. Thing number three is identify your difference, okay. Identify your difference. How are you different?

Why would people want to join you? Here's something else I want you to do. Again, this is thing number three for your assignment. I want you to list everything that you're willing to do consistently to start building your brand.

To start building you. I don't care if you're just getting started. I don't care if you think that you don't know much, okay. That's why reading and listening is so important because you will have new information coming in, going in, so you have new information to give.

You see the correlation there, right? You have to feed yourself in order to feed others, okay. You got to be fed in order to … Dave Sharp, I was talking to Dave Sharp and he's like, you know, I just got to the point just in my life where I just knew that I needed to go to events.

I just needed to go and get fed. I was just talking to him the other day and he's like, man, I just felt like I needed to get fed because I started to drain my inner resources from which I can feed other people. Smart man, right? Smart man talking.

He failed. You know what? I just wanted for him to give. Wasn't he awesome in Miami?

I mean, just explosive, man. I haven't seen him like that ever, I think, right? Why? Because the man got fed, right?

The man feeds himself, right? He feeds his mind and that's how you get better. See, you can do this, okay? You guys believe you can do this?

100% committed, all or nothing, no plan B, no going back. That's it. You're going to do that for the next 90 days. That's thing number three, okay?

What is your difference? How are you going to be different? List all the things that you're willing to do for your subscribers, for your team. What are you willing to give for your dream, okay?

Thing number four is I want you to connect with your list. See once you make the decision, once you sat down, maybe have a good chat with your spouse, with your family and just say, hey, look guys, this is what I would like to do for us. A quick tip for you about that. Don't talk about you.

People could care less about you. People will listen to you, including your family, including your loved ones. If you're doing something for us, for them, you know what I mean? If this is all about you, you'll have complications.

Who cares about what you want, right? What can you do for others? See, get very clear. Maybe you need to sit down with your family.

Maybe you need to … I had a chat with my wife when I was starting this. She was like, I don't know, listen, we borrowed $30,000 to get started, man, no income coming in. We had a good chat. I said, baby, look, it's going to work.

That's why you have to … It's that energy, right? They have their own energy. You have your own. Your energy needs to be like this, all right?

Their energy is like this. You need to be like that, man. You need to be like, boom, this is going to work because you're so fired up. If you're like this and they're like that.

Man, you got to grow yourself. You got to grow your mental energy. You got to grow your emotion bigger. You got to grow your dream bigger so that it dominates you, so it consumes you, so that you can talk with conviction in your voice.

Get very, very clear on that kind of stuff. Connect with your list. Send them an email. Just say, hey guys, thank you for being my subscriber.

I appreciate you. Don't worry about making a buck. Okay? Just connect with them like you would connect with your best friend.

Okay? You don't have to write a book on it either. People don't write to read very long emails. They will once you build a little bit of a connection with them, but just send them an email.

Just say whatever. Once you make that decision, you have that certain energy. Seize that moment, okay? Capture that in your email and just send it out to your list.

Trust me, they'll feel it, okay? Thing number five is I want you to start building in your small successes. If you run an ad over the next, between now and the next time we talk, if you get whatever, 20, 30, 40 opt-ins, I want you to do something you have not done yet. Okay?

Do something you haven't done before. Start building on your small successes. Okay? Can you guys all do this?

Everybody? Let me see here. I think what we're going to do is we're going to… We're just going to… Okay? We're going to end this at that for now, and then we're going to come back next time, and we're going to pick up… Again, this is a six-part series, folks.

Okay? There's going to be a lot of specifics, how to and things like that. So again, it was a big overview, a little bit of a back story, some very basic ideas. Do this stuff.

I promise you it's going to work. Mr. Dave Wood, what do you think about this, man? Hey.

Well, you know, I'm just sitting here listening, Vic, and it amazes me every time I get close to somebody that has created results that are really similar to what I've done or more in one area or something, something big, somebody that's done something big. The stories are so similar, it actually blows my mind. Somebody starts scheming about making money in high school. You know?

Yeah. So they have four paper routes or five paper routes, you know, or they have some just crazy thing that they did when they were a teenager to try to get rich. I mean, it amazes me. What amazes me more, though, is that the commonalities never break.

You know, a lot of us, you know, we sit here and we'll say, read every day, right? And a lot of you will say, okay, yeah, one day. Yeah, I'll do it tomorrow. Yeah, and then tomorrow, it's like, I'll do it tomorrow, and then Thursday, you know, you pick up a book and you read two pages and then you put it down.

But he's saying to read every day. You know, I remember I was hearing a story about Bill Britt and somebody was traveling with him on his private jet and he had read everything that he had and didn't have anything left in the jet. He had no books left and he started to panic a little bit and he started like looking around the jet for something to read and he found a menu and he picked up the menu and he read it five times just because he needed to read something before he went to bed. He wouldn't allow himself to go to bed without reading for at least 30 minutes.

And I just thought that was the funniest thing that I'd ever heard. But people who are going to be disciplined are going to create a major transformation along the way. I actually heard something a long time ago and actually just heard it again recently in our Austin event. I had a massage therapist come who was giving me massages before we were going to the speaking.

And he said, you know what? I'm going to give you a massage before we're going to the speaking and stuff. And she was the massage therapist for John Maxwell. Now you know John Maxwell I'm guessing because he's a Christian thought leader on leadership.

And I know John Maxwell because John Maxwell was a guest speaker for the organization that I was in in Amway for years. And he'd come to the events and he'd sell his CDs there and he just always had these great things to say. And she said, what kind of business do you have? I said, well we have a personal development business.

She says, oh you know John Maxwell and apparently she gives him back massages every time he comes in town. And so she's giving me this back massage and I was telling stories about how I'd seen John Maxwell in like my early days of direct sales. And she said, you know I asked John Maxwell one day, I said, what is really just so different about you? You're so different than other people.

And here's what he said Vic and I think that this is just interesting, maybe we can end on this note. He said, it didn't start that way. What started differently was the dream and the desire. He says, but then when I was.

I can't remember if it was 18 or 19 years old. It was like really young. He said, when I was like 18 years, I'll just say it's 19 just because I'm making this up as we go. He said, when I was 19 years old, I made a decision.

I didn't make a commitment. I made a decision and then I committed to follow through on it. That every day, I was going to read for an hour, I was going to write for an hour, and I was going to think for an hour. And you could go to his office and you could go to his house and see.

These stacks of books that he's read and written. You can write a lot of books if you write for an hour every day. He's written like 40-something books. And he's been doing that since he's been 20 years old.

Now here's what he said though that really impacted me back in a conference when I was like 21 years old. He says, when I was 20 years old, I started doing that, or 19 or whatever it was. He said, and there was no difference between me and my peers. I was the same.

I was the same. I was the same. I had some gifts, they had some gifts, I was essentially the same. He says, in a year, there was a little bit of a divide between us.

I started to know stuff that people around me didn't know. I started to have ideas that people around me didn't come up with. My life started to have a stronger commitment, a stronger vision, a stronger direction all the time. He says, in two years, the divide was a little bit bigger.

He says, in five, I wasn't the same. He said, in 20 years, in 20 years, you will not even know who you'll be if you'll commit to your own personal growth because the divide just keeps growing and growing and growing and growing. Because in high school, people read books. I mean, I remember I read this book called Catch-22 when I was in this dumb English class.

People read their assigned books in class. In college, you might read books too if you go to college. But the average person who gets out of college reads maybe one book a year. The average CEO of a fortune-telling company reads one book a year.

The average CEO of a fortune 500 company reads an average of a book a week. Guys, a lot of people hear that and they say, a book a week, that must take all day. Guys, if you read for 30 minutes a day, you could be a fairly slow reader and not have a week go by where you don't finish a book. It doesn't take that long to read a book.

Vic, if you read for 30 minutes a day, how many books do you finish a week? About one a week? About one a week? Is that what it is?

At least. I read for about an hour. I read for at least an hour a day and usually more and I finish a book every two or three days. And after a while, you just start talking differently, start thinking differently.

Another thing he said, I mean I'm just pointing this stuff out just before we go. He said to his team member, hey you need to do a live training every week. You just connect with your list. What's interesting Vic is you can tell somebody to do that for three years and they'll never do it sometimes.

But the second they start reading. They start doing it. Everything starts to transform because they step into that role where they have to provide the goods. And when you have to provide the goods, you read a little differently, don't you?

You listen a little differently. You listen with a little bit of a different intent when you have to provide the goods, right? When you have to get in front of people, when you have to show up for them. But the other thing that you notice is that you're not that bad.

When you finally get up and you start teaching, you start letting it flow, you say, wow, I kind of like me. You know what I mean? I remember that happened to me when I got up. But I did my best.

I did my first training on a webinar and then I replayed the webinar and I was like, that ain't bad. That's what starts to happen. You start to get confident in yourself. You start to get confident in your ability to lead people.

You start to get confident in your message. You start to get confident in your dreams. But a lot of you guys will just sit there like a bear in a cage walking 10 foot forward and 10 foot back, walking 10 foot forward and 10 foot back all day to your job, driving to your job in the morning, driving home in the evening. You just keep doing the same things and you'll never do it.

And never realize how great you can really be if you just step out and you feed yourself and you're willing to step into a role of feeding other people. I could go on and on and on with the things that Vic said tonight. Here's what I want to promise you though and here's what I want to end on. This is not the little stuff.

This is the big stuff. A lot of you on here, you're like, okay, show me where to buy a click. Well that's what the traffic course is for. But showing you where to buy the click is not going to have as big of an impact as saying, pick up a book for 30 minutes a day and commit to do it until your eyes fall out or you die, one of the two.

And then if your eyes fall out, you've got to learn to read Braille because you've got to keep reading. You guys have got to keep reading. You've got to keep doing that. That's something that never ends.

If you want to be the greatest you, you've got to fill your mind. You've got to fill yourself with inspiration. That's what this is really about. So this is not the little stuff.

This is the big stuff. And my challenge for you is to follow every step. You've got to learn to read Braille. Every assignment that Vic gave tonight, every single assignment, right?

Every assignment like it's your religion for the next 90 days, right? Because this will transform you and you'll become a transformation artist. That's all I have to say, Vic. Let's go ahead and end this and we'll see these guys on the next webinar.

Awesome, bro. Awesome. Yeah, folks, let me know. I mean if you got some golden nuggets from this training tonight, I'd like to hear about it.

I'd like to see it on Facebook. Let us know. With that, let me do something here. We are going to play a little bit of a movie right about now and I'll see you guys next time.

God bless you all. See ya. Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income.

Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership. Hard work and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.

If you want to see the average earnings, please visit the page at www.EmpowerNetwork.com. We'll see you there, folks. Thanks again, folks. Have a great week.

Thanks for watching. I'm Mike Pearson. I'm Jeff Gray. I'll see you next time.

Full lesson transcript

Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.

If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php. Hey folks, this is Dave Wood talking to you from my house out in the mountains in Costa Rica. I believe that I am on the screen right now. I'm just going to pop out here for a second and introduce Vic. Not that Vic really needs any introduction.

A lot of you guys know me, you know my story, and so I'm not even going to tell it today. What I wanted to share with you is that what you're going to be listening to tonight, in my opinion, is the most transformational information a lot of you will have ever heard. Maybe it's even the most transformational information that any of you have ever heard. I was just talking with Vic right before we came out on this live hangout, and he said that this information here is going to be a $10,000 worth of information just tonight. I believe him, and here's why I believe him.

It's because five days before Christmas, a little over a year ago, I woke up one day and I logged into the back office. I went and I looked at a tab. I couldn't see the average earnings on a daily basis for all of the top affiliates in power. I see this guy named Vic Strizhouse. It just blew my mind.

What blew my mind more though, because we have had people have big days before, is that I logged in the next day and I checked again. This is now four days. Two days before Christmas, it was like $40,000 or $50,000. Then on Christmas, which is the slowest day ever in direct sales according to everyone but Vic Strizhouse, which by the way his team does not take off Christmas or Valentine's Day, on Christmas he makes $40,000 or $30,000 or something like that, and proceeds to do that for the next three weeks. So this is my big day of creating the biggest first-month check in network marketing history.

I really want you guys to understand what you're listening to because what this product is and what this training sequence is, is this is the structure and the breakdown and the science of how Vic created the largest first-month earnings in the history of network marketing. I really want you to listen to that because this is an industry that is now almost 100 years old, over 150 countries, and does over, it's like $150, $200 billion a year in sales now. And out of all those people and all those companies and all that history, Vic has had the biggest first month ever and this is also his first network marketing company. And so we're going to break down for you how he did that, how you can model it and how you can go out there and create success.

So here's what I want you guys to do as we're going through this information tonight. Number one, I want you to turn off your cell phones. Look, I know it's an internet broadcast and I know nobody's looking and I know nobody's paying any attention to whether you're doing it or not and I can't check on you because we're not in a room, but I know some of you have cell phones and normally in a training you're texting back and forth with your friends and your family and you're saying da-da-da-da-da-da and you're going to miss the nugget that's there to create your breakthrough. So turn off your cell phones. You've got a little off button here on an iPhone, you can hit it right up at the top, hold down for a second, slide it off.

Second thing I want you to do. Close Facebook. Guys, look, I know normally we'd be telling you, hey, spam your Facebook. Maybe Vic will even have a segment where he says, hey, go share what you thought of this on Facebook. When he says that, you can go open up Facebook, you can share a comment and then close it again and the reason is because when you're paying attention to Facebook, you don't pay attention to anything and if you really want to get this information, really, really, really get it down, you've got to pay attention.

Look, how much would you pay to sit in a room with a guy who has this information and he has the ability to make as much as Vic has made over the last year. So shut off your cell phone. Shut off Facebook. Turn off your email. Close it down and I want you to pull out a pen.

I got one here. Pull out a piece of paper. I want you to remember a time when you were the most attentive in your life and pay attention like that. You're not dependent on this information. See when you're determined to learn something, when you're determined to break through, you break through.

When you're determined to get a result, you get a result. When you're actually determined and focused and all your energy is concentrated in one direction, you just make it happen and you just get it done. That's the kind of energy that I want you to focus on this with tonight is as if your life depended on it because I'm telling you something in a way it does because this can transform your future by the transformation artist himself. Big stress out. It's over to you, bud.

Mr. Dave, can you hear me, brother? I can hear you just fine, man. All right. Awesome.

Hey, everybody. Good to see everybody. Good to see your names. Great to be here with you guys. Hopefully, my audio comes across nicely and clearly and I'm excited.

I'm excited to be with you all. I'm excited to talk about what we're going to talk about today, folks. What I wanted to do and I'm going to give you a strategy here for what we're going to be doing for this particular product is going to be a product that we just call it the biggest month ever, the biggest month ever.

The idea behind this product. What this product is going to be is I'm going to walk you through exactly how I built my business to where it is right now, how I was able to start from nothing, literally from nothing, and I was able to get to where I'm at today. By no means, I'm not saying that I'm somebody that arrived or anything or somebody extra special or anything like that. I just basically learned a few things along the way over the last eight years or so, me, being online, that I think is going to be useful for a lot of you guys. I think that a lot of you guys hopefully take these ideas and strategies that worked for me personally that I'm going to share with you, apply them in your business, put them to work.

I am pretty sure that your business will probably never be the same when you start doing this kind of stuff. Let me just give you a brief overview of what's about to happen here, if you're on here live, which a lot of you guys probably don't. Basically, I broke down my business building into six different parts. Believe it or not, a lot of times when I speak on stage at Empower Network or anything, they just tell me to go on stage and talk about whatever you want to talk about.

So I'm just like, okay, go on stage. And what I did for this particular training is I actually prepared, I actually structured this, I actually thought about it. And I thought about what if I was just getting started from zero right now? What if I was just getting started not knowing anything, but knowing what I now know? How would I build my business again?

And so I put a lot of thought into this, believe it or not, in a way that I can present this to you. So that it can be modeled. So you guys can model after this. And I hope that you take this stuff seriously. Hope you take notes.

And here is what's going to happen, just to give you guys a brief overview. What's going to happen is, like I said, it's going to be a six-part series. Today, we're going to talk about how I started from the very beginning and my first breakthrough. How did I start making my first money on the Internet ever? So I'm going to lay all those strategies and exactly what I did.

And again, hopefully you model this kind of stuff because it works for me. It works for a lot of people as well. Hopefully it's going to work for you. I'm not going to hold anything back. I'm going to take you behind the curtain, if you will.

Be completely transparent with you, completely open. And just don't hold anything back. I'm just going to tell you exactly how. So the first stage in my business, how I did it, is going to be called the big breakthrough, second session in this training. So we're going to have that coming up here in a couple of days.

Third session is going to be called your position of power. And everything is strategically put together so that it's... And again, it's very important for you to watch this in order because all the pieces are going to come together. And then you will see how I was able to engineer, really, the biggest month in, I believe, as Dave says, the history of network marketing. Okay. If you want to know how that stuff works, I'm going to lay it all out for you.

Okay. And there is a strategy behind everything. Okay. There is no coincidences. There is no, you know, I knew it's going to work.

Now I did not expect it to work on a scale that it worked. Okay. But looking back, there were some very strategic things that I did in the background that allowed that to happen. So what you'll be able to do is you'll be able to model that and you'll be able to take a look at the strategies and ideas and just information that worked for me personally and see how can you tweak it and how can you apply it in your business and create your own breakthroughs on a big scale. So position of power is segment number three.

Segment number four we're going to talk about the secret of creating a powerful and compelling vision for your business. Again, I'm going to walk you through and this is going to be the exact how to do all that stuff. How to create trust and positively influence people is segment number five. How to create trust and positively influence people. You need that for long term business really.

If you want to grow your business organically, if you want your business to replicate and duplicate like for example with Empower Network here. I've only enrolled about 2,600 or so people personally yet on our team we just crossed about 27,000 people on our team. So there's a lot of duplication going on. How do you do that? Well, you need to understand how to orchestrate this kind of stuff for your teams and the cool thing about that is you can do that too.

And then segment number six, last one is we're going to talk about the big launch. Okay. I just call it the big launch, strategic positioning, strategic engineering of how do you put all those pieces together and if you want to have, here's the deal. Over the next 90 days, if you apply what we're going to talk about in these trainings and in the next 90 days if you want to engineer your own biggest month ever in your career, in the history of your career. Whether you've been marketing just for the last 30 days or the last 30 years, it doesn't matter.

You'll be able to apply these strategies in your business and you'll be able to engineer your breakthrough over the next 90 days. Now can I promise or can I guarantee that? No. I'm not going to guarantee anything, right? But I'm going to share with you what's working.

See, I cannot teach you theory. I can only teach you what's worked for me personally. I can only teach you from experience. That's what I do a lot is teach from experience and just share. It's going to be very easy for me to talk about this stuff.

Because this is the kind of stuff that I lived. It's easy for you to talk about something that you've experienced and you lived. We're just going to do that. What I want to do is just to kind of set the stage here, give you guys a brief... I don't know how many of you guys actually know my story, like the true background.

How did I go from dropping out from college to today? A brief conversation. Brief condensed version. I don't know. I actually haven't shared that with anybody.

If you guys can let me know in the comments real quick, I'd appreciate that if you know that. But I don't think a lot of you guys do because I only shared with just a few people. The reason I want to share that with you is because... for two reasons, okay? Number one is I want you to understand that...

I want you to just grasp this and I want you to start believing that, you know what? Maybe. Maybe you're going through something in your life right now that you think is just terrible, bad, right? I just want to prove it to you that whatever you're going through right now has nothing to do with where you can be in the future, right? Whatever you have gone through, your past, your history has nothing to do with where you are going to be.

Whether you're college educated or not, that is not relevant, okay? Our business, the beauty about what we do is... Okay. The beauty about what we do is we can start today, okay? Today is a brand new start and we can just engineer our future based on what we do starting today, okay?

So everybody can start on a clean slate. So here's a condensed version for those of you guys who don't know that. I feel it's going to be important for everybody to understand, okay? Because there is going to be... I want you guys to listen to this from two perspectives.

Number one, listen for ideas, listen for those golden nuggets I'm going to share with you, okay? Listen for strategies and write them down. Second of all is listen for inspiration. Listen for... and as you're listening to me, hopefully you can say, hey, if Vic did that, if Vic could do that, I can do that.

And I want to instill this belief in you if I can that hey, if it was possible for me, it's definitely possible for you, okay? Because unless you start believing in yourself, unless you start believing you can do this, it's going to be very difficult for you to succeed. So, yeah. Yeah. Okay.

Thank you. As I look back, you know, I always had this ever since high school really. You know, always had this entrepreneurial spirit if you will, you know, inside of me. I always wanted to do something, something for my own, you know, something for myself. And I remember when I was still in high school, I think I was senior in high school, maybe junior or senior in high school anyway, so I was dabbling on eBay, you know, with different things, you know, buying stuff and selling stuff on eBay and things like that.

Here and there, you know, part-time gigs. And then I came across this guy who was selling, you know, who was selling Rolexes, right? Rolex watch. And he was from Switzerland and that's where they made them. And so I'm like, hey, what if I buy a watch, right, buy the Rolex and then resell them here?

So I contacted the guy. This was, you know, still my high school days. And I found a guy who could get me a discounted Rolex at a little bit of a discount from Switzerland, send it over here, ship it over here, and I would just resell it here. And so I bought like two or three Rolexes, you know, for like $8,000 from Switzerland from this guy. And then I would just sell them here, you know, in the States for like $11,000.

So I profited like, you know, $3,000 per watch and I was like on cloud nine, you know, still in high school. Dude, this is awesome. You know, this is like the best thing ever. Later though, I discovered that, you know, that I could not do that. I mean, if I was selling more than like I think two or so per year, I needed to have a license or like authorization from, I guess, Rolex dealership to be able to do that.

So I'm like, okay, you know, I cannot do this now. So I needed to stop that. Okay. But that got me hooked on the idea of literally being able to create money, okay, literally being able to just, you know, having the ability to really make money at will, you know. And that stuck with me for, you know, ever since high school days.

And so I remember, I mean, I was always just this belief that, you know what, one day there is going to be something that I'm going to do for myself. There's going to be something I'm going to just work for myself. I don't know what. I don't know how. It's just going to happen someday.

Okay. And it was always present, you know, in my thoughts. Went to college, dropped out from college, you know, went for computer programming, dropped out. It wasn't for me, you know. Went and worked for a bank, you know, did collections.

And that's where I started to really understand how to deal with people on a little bit of a smaller scale. Now, the reason I'm telling you guys all this is because as you're listening to me, okay, I want you to pay attention because all of these pieces will be useful for you. All of these pieces of information will be useful for you later when you're building your business, okay? I'm not just saying this just to waste your time. There is a reason for everything.

You know, I don't know your story. You know, I don't know what you're coming, you know, where you're coming from, what your background is. But I want you to pay attention to what's going on in your life, okay? Pay attention to what's going on in your life. Because the little things in life sometimes that we just discount, you know, sometimes those things can really help us later on, you know, if we use them, if we put them to the right use, you know what I mean?

So, you know, I worked for a bank collections department and I would call people on a dialer all day long, you know, telling people to, you know, to pay their credit card bill. And that got me started on, you know, understanding really how to deal with people just a little bit, you know, just a little bit. And I was always listening to people who were, you know, the big dogs in the department. You know, I was this guy, I was just always curious. I'm like, I would ask my supervisor to sit with somebody who is doing, you know, really good in the department, right?

And I would just sit and just listen to them for like half an hour, you know? A day, just to see how they close, how they talk to people and how they communicate it because there was always, you know, a few people at the very top that were doing like 80% of the, you know, collecting like 80% of all the money that's being collected for the department, you know, at any given day. And the rest of the people, they were just kind of, you know, straggling along and just doing their thing, you know? They got paid by the hour, you know? But what I was always interested in is how the big dogs, you know, they were doing their thing, how the big producers get the numbers that they get, you know?

It was just something that was interesting to me, you know? And I realized something that there, you know, these folks were talking to people a little bit differently, you know? They would put themselves in the same level as that other person, okay? And so that taught me a lesson. And so I started to implement some of those strategies and I became, you know, one of the top guys, one of the, in the top three in the collections department for the bank I was working with.

I started to collect a bunch of money from people and just, you know, being perceived as this cool guy, you know, in the department. So like that, you know, bonuses and everything like that. But still, the income wasn't there, you know? The income wasn't there. And at about the same time, I started to dabble into, you know, selling a little bit of insurance, you know, went into the insurance industry and started selling, you know, life insurance.

Got married when I was 20 years old. Funny story about the insurance thing, you know? I'll tell you about that in a minute. But got married when I was 20 years old and that was when I started to really think a little bit differently about really life. I was still a kid at that time, right?

And that's when I got my big dream, okay? And, you know, for those of you guys who attended the call last night that we did for Empower Hour, you know, I talked about, you know, having a big dream in your life. And, you know, all of that stuff, you know, if you're young and everything, that's like, okay, great, you know? But a lot of us are married. Right?

And my big dream that I, that really, you know, my big why was, is I was looking at my wife and I thought, you know, there's got to be something better to life. There's got to be a better way to make a living. There's got to be a better way to support, you know, my family. And, you know, if we have kids someday, I want to be able to provide the best for them. You know, I wanted to be able to provide the best lifestyle, the best, you know, environment.

I wanted to be able to tell my wife, you know what? You can stay home. If you want to, you don't have to work. And I remember when, you know, when we were, you know, about to get married and I told her, you know, I told her that, you know, when we get married, you don't have to work if you don't want to. She goes, yeah, yeah, yeah.

You know, everybody says that. But that was my driving force. That was something that was driving me really, you know, to, that was something I really wanted to achieve. So, you know, one of the things that I always talk about, you know, when I teach people, and by the way, folks, the stuff that I'm going to be breaking down for you, okay, this is the kind of stuff, you know, I have a program, you know, the private coaching program. I don't take any more people, don't have time for private coaching, right?

So literally what you guys are getting here is, is just, it's going to be amazing. I mean, I'm super excited about this. I don't want this to be all about Vic. I want this to be about ideas that work. Okay?

Ideas that prove to work. For me personally, I'm positive it's going to work for you if you apply, okay? So, and what I tell them is, hey, you've got to have a big enough why, okay? And I know we talked about this over and over and over again. But my big why was really my family, you know?

And so I started to look around what I can possibly do and I saw that as my way out. And I got so hooked on the idea, right, that it didn't matter. Nothing else mattered. I wanted to do what these guys were doing, you know? And as I started to research more and more and more, I saw more and more and more quote unquote kids, right, and some older people as well, showing all right, how much money they're making, the kind of lifestyle they're living and that kind of stuff.

And I just deliberately focused all my attention on the possibilities, okay? When you're building your business, it's very important for you to deliberately focus your attention on the possibility, okay? There were a lot of people who were saying just like it is now, right, on the internet. That doesn't work. That doesn't work.

Here is, you know, it's a scam. That is a scam. That is a scam. I closed off to everything else and I was just literally put blinders on and I was just looking at it directly. I was looking at the direction where I wanted my life to go.

I was watching those inspirational, you know, those, those proof videos over and over and over again and something started to shift. You know, I started to, as I started to watch it, I started to have this inner belief that, you know what, it's actually possible. It's actually possible. I did not know how, I had no clue how to market, had no idea how to do what I, you know, what I'm about to do, but it got me started on the idea that it's possible and I started to believe it. I started to believe that it's possible for me, okay?

So the company that I joined with in the first place, as soon as I joined the company, I think like two weeks later, the company shut down or something like that. I'm not going to mention the name of the company. It's not important, but I'm like, shoot, man, you know, haven't made a dime yet, you know, and the company shut down. So my sponsor said, hey, there's another company that just launched, you know, and we're kind of jumping over to this new deal, you know, you want to come aboard? I'm like, yeah, man, you know.

Come aboard. But see, how I started was I did not have the money to get started, right? So I borrowed the money. And I was so sure in my mind that I would make it that there was no plan B. You know, I did not even think, you know, maybe I was just too young, maybe I was just too ignorant, whatever, right?

I don't know. But it didn't matter, you know. I just saw where I wanted to go, and it was so strong. My why was so strong, man. You could not convince me I wasn't already a millionaire.

I mean, you could not convince me that I wasn't already successful. In my mind, my bank account was $30,000 negative, you know, because I borrowed the money to get started. But my vision was, you know what, I'm already a millionaire. And so what I started to do, I'm actually going to come back to it a little bit later here and tell you, you know, how I nurtured and how I nourished my dream and how I, you know, made it grow and, you know, and get the best of me, if you will.

There is a lesson in that as well. But so anyway, so we started this company, and I start with the company, you know, I experienced a little bit of success. From that company, that company ended up, you know, closing the doors. You know? The owners didn't care.

The owner moved away from, you know, from somewhere overseas. I don't remember anyway. So the company shut down, and we're like, okay, shoot, man, what do we do now? But I started to have a little bit of success in that company, and then because I was able to do that, you see, what happened was I ventured from that into, you know, really starting to brand myself as a marketer on the internet. I'm going to walk you through all of these specifics and how you can do that as well.

Okay? Again, this is just a brief summary. I was making some money, man. I was making some dough. You know, life is good.

Everything is good. This is about, I think, 2009-ish, somewhere in there. My internet marketing is growing, and then comes the big crash, okay, and then comes the big crash in my business, and my business goes literally overnight, goes to zero. Everything that I've built, you know, the coaching program that I've been building for, you know, over the last couple of years up to that point, all the previous, you know, whatever I did with the previous company, everything goes to zero, and here's how it happened.

I got a knock on my door, you know, and there's this guy. He's like, hey, you know, you, Vitaly, yeah. He's like, hey, we've got a warrant for your arrest. I'm like, are you kidding me? What's going on?

You've got to, you know, there's got to be a mistake there. He's like, no, you know, we've got a warrant for your arrest. I'm like, for what? He goes, grand theft. I'm like, no, no, no, guys, no, it's not, it's not possible.

I mean, you're mistaken, clearly mistaken. He's like, no, we're going to, you know, we're going to talk downtown. So they took me downtown. Turns out, you know, when I was selling life insurance, I did something very stupid, which, you know, if you're selling life insurance, never, ever do that, okay? A lot of you guys know that story, and then I shared it publicly.

But I want to tell you this to prove to you that, you know what, obstacles don't matter, okay? And you can bounce back from everything, okay? And you can actually start from zero. So the big crash for me was, you know, about 2009 to where what happened basically was when I was selling life insurance, I just did a stupid thing, just a dumb thing, nothing else, just a dumb thing, you know, wrote a couple applications that I, you know, shouldn't write on people that didn't exist because I did not want to travel to a different state because I think it was winter or something like that. And I just thought, you know, the company would pay me and then I would write enough business to cover it.

And, you know, no real people were involved. It was made up and just a dumb thing that I did, you know, and I had to pay for it anyway. So we go through the whole court process and everything, but see what they did, what the prosecutor did is they brought in, you know, the local news, TV, right? And so all of a sudden Vic gets popular, Vic gets on TV, you know, obviously, on the news station. And then the word gets out in my, in my coaching program, right?

And everything goes down to zero. People say, well, oh my God, you know, this guy is, you know, up to no good, whatever. So a lot of people said, okay, a lot of people canceled. There was a lot of people who kind of stuck with me. But my business goes to zero.

I take a year off, absolutely do nothing. And then they sentenced me to 90 days on weekends, you know, to go to serve my country, which I did. While there, okay, I don't work, I don't do nothing. Okay, I had enough money, I was making enough money to just live for the entire year, like no work at all, okay? Here's the power of your mind, you know?

Sometimes we think that, you know what, something happens and we think like it's the end of the world. But sometimes we can take our situation and we can turn it around and it's all over here, right? So I come up with an idea. I come up with an idea that absolutely changed my business. And we're going to talk about that in the next webinar, okay?

But so anyway, from there I went on to launch, you know, a system that allowed me to have an even bigger breakthrough, literally almost doubled my income in about 30 days to previously what I was earning. And I discovered how to sell without selling really and how to scale my business to the level that I did not know existed before. Again, I'm going to walk you guys through this. And because, see, everything happens for the right reason. You know, I would never repeat what I did, right, selling that insurance.

But you know what, having gone through that process and having gone through that journey, right, to get to where I'm at today, I would never want to trade that for anything because those lessons taught me some things that, you know, allowed me to have big breakthroughs, okay? So I discovered how to sell other people's products by being unique and different, okay? And then, you know, ventured out into, you know, High Traffic Academy, all this time started to really, really learn, you know, and just dive into traffic generation and just really study traffic, which again, you guys will have, you know, obviously have access to the traffic product. It's going to be the most awesome thing that you have ever seen. You know, I promise you that.

Just today alone, just to give you guys a preview of the stuff that I'm going to be teaching you guys, okay, starting tonight here and then moving forward. Let me just refresh this. I don't know if you guys can actually see this. Take a look at that. Hopefully, you guys can see that.

I believe that says 27,000 subscribers, okay, on my little mobile app here. And then I believe I have over 16,000 subscribers yesterday and over 28,000. Maybe, whatever, 2,400 or something like that today so far. This is subscribers. This is not hits.

This is not, you know, visitors to my site. I'm talking about subscribers, okay? That doesn't happen just accidentally. That has to be engineered, okay? That has to be strategically put together, okay?

So here is, you know, I mean, I launched a product called High Traffic Academy, started to teach people how to get traffic, and then that led into, you know, the Empower Network, and obviously here we are. Here we are today. So that's a summary of what we did. So here is, let's talk about the first breakthrough, okay? What really allowed me, what allowed me to break through?

How many of you guys are advertising and you feel like, you know, you're throwing money out but you don't get anything back as far as results? Okay, give me a quick eye if that's you. Because that happened to me, okay? When I was first building my business, hold on a sec here, got something goofy going on my computer. When I was first building my business, there was a company called, they're no longer around, it was called Abanza, okay?

And this is the company where I had my first, you know, experienced my first success. I started to promote that company. It was a direct sales type deal, you know, we would just sell products. But it was network marketing. You know, what?

It was more of a direct sales type stuff. But I was promoting that company and I was doing what everybody else was doing in that company. And I would do Google, you know, Google AdWords campaigns and, you know, back in those days, I mean, you could get on Google, you know, first page of Google, I mean, literally in like 30 minutes, you know, if you knew a little bit about what you were doing. But I was just throwing money on pay-per-click. I was throwing money on, you know, different.

You know, different marketing strategies and I just could not understand because I did not understand marketing. I could not understand why I did not have any sales. Why I did not have anybody, you know, responding to me and why I did not have anybody buying stuff from me, okay? I would get a little bit of, you know, here and there, you know, my list would grow a little bit, you know, because by the virtue of, you know, just law of averages, you know. If you just advertise a landing page, whether it's your own, whether it's the company's landing page, whatever, there's going to be some people who are going to opt in no matter what, you know.

It doesn't matter if the landing page is, you know, is a crappy one. So my list was building little by little, you know, very slow, but I just could not understand what was going on. And then I came across some people that forever changed the way I was building my business. People like Dan Kennedy. People like Frank Kern.

People like Bob Proctor. People like T. Harv Eker. And they started to teach me some things. I started to really see the difference between the 98 percenters and the 2 percenters who were ultra, ultra successful.

Everything started to make sense to me. You know, my mentor said, he said, Vic, what you need to do, if you want to succeed, is you need to stop doing what everybody else is doing. If everybody else goes into this direction, you got to go into this direction. And I said, that's interesting.

Talk to me. He started to teach me some things and he said, look, how are you different from everybody else? And I said, really, how am I different? Question for you. How are you different from everybody else in this industry?

You know, and I really started to think about this kind of stuff. He said, you know, your income is going to grow to the extent that you do. And I said, what do you mean? He said, for your income to grow, you got to grow, right? He introduced me to people like Bob Proctor, like T.

Harv Eker. He said, read Secrets of the Millionaire Mind by T. Harv Eker. Go pick up a program called Born Rich by Bob Proctor. Okay.

If you guys are taking notes, you might want to check those out as well. Born Rich by Bob Proctor and then, you know, Secrets of the Millionaire Mind. That was my first introduction to the personal potential. You know, what's possible for us human beings as far as, you know, what we are capable of accomplishing. Because up to that point, I mean, I really did not, you know, it was just all about just grinding and business and just, you know, trying to force it, right?

Trying to force it. So I started to go through that and started to read the book and T. Harv Eker talks about, you know, his 21 wealth files, I think, in his book. You know, one of them is, hey, you know, when you're complaining, you become, you know, you become like the living, breathing crap magnet. You know, you just attract all the crap to you.

And I'm like, man, this is so true, right? So true. Guys, I'm going to give you an assignment tonight, okay? At the end of every session, we're going to have an assignment. Okay.

We're going to have an assignment for you, specific things for you to do, right, at the end of each section. And I promise you, when you do that kind of stuff, if you actually treat this as if your life depended on it, folks, 90 days from now, you will never be the same, okay? So I started to read and I started to really understand what we are capable of doing as human beings. You know, if people were dreaming of building an airplane and how is it possible that two guys come together and, you know, there were nobodies. Nobody knew of them, who they were, you know, and they started to work on their own little airplane, right?

And there was other people who had a bunch of money, a bunch of resources, a bunch of exposure and, you know, those people were working and they were getting all this support. Yet these two guys, you know, they made it happen. Well, the people with the resources, I mean, that didn't match, right? But it's the power of your dream, it's the power of why, it's the power of your intention, why you're doing what you're doing, you know what I mean? And so I started to listen to these guys and my mentor said, he said, Vic, you need to differentiate yourself as a marketer, okay?

So keep in mind, I am promoting this, still this deal, not successful, haven't made a dime yet, okay? He said, you need to differentiate yourself. I said, how do you do that? He said, well listen, if you promote in the same places where everybody else promotes, you need to find a way to stand out, okay? He suggested that I create myself a unique wrapper, a unique landing page for my business, for what I was promoting.

I did that, okay? I'm going to show you guys how I did that. We'll show you some examples here tonight as well. And he said, you need to start growing yourself and start building relationship with your list. And I said, how do you build relationships?

He said, you need to start building relationships with your list. I said, how do you build relationships with your list? He says, you build on small successes. You see, a lot of times we want to, you know, we're looking for something big. A lot of times we're looking for something, you know, giant to just hit us like a brick, you know, a ton of bricks, right, over the head.

And we overlook the simple things that we hear a lot. And what I started to do is I started to look at people who were living the dream. You know? People I was looking at in the beginning of my search, right, for an online opportunity. People who were flashing all these cars and everything.

And I started to see the trend. See, I was blind to that in the beginning. I did not understand that. I did not even think of it. You know, I was just attracted to that kind of stuff.

I did not know why, okay? But when my mentor started teaching me some of the ideas, he said, hey, you got to stand out, right? You got to build relationship with your list. You got to talk to your list. You got to step up and present yourself as a leader.

Guys, here's what I'm going to tell you. If you're taking notes, write this down. Perception is reality. Okay? Perception is reality.

What does it mean for your business? It means everything for your business, okay? I'm not saying, you know, going out there and lying to people and just present yourself as somebody that you're not, okay? Perception is reality. It all starts from your head, okay?

So it all starts with how you see yourself and it all starts with how you carry yourself, right? How you talk, how you present yourself on video, right? How you write emails. We're going to cover all that. It's influence.

But when I started to kind of look back and look at the people who I was inspired by in the first place, all of a sudden, these little pieces started to come together, right? Okay. And I noticed that they were building their business in the same company that I was with, but they were doing it differently. Everybody, including me, were just promoting, you know, what everybody else was doing over here, yet these guys were just stepping out and they were just attracting people, you know what I mean? And it was like effortless for them.

And so I started to, hold on a sec here, getting weird pop-ups here. Okay. So I hired somebody to create a landing page for me that was a unique landing page. Again, guys, don't worry about it. You will have all these tools to be able to do that stuff for yourself as well.

But I started to differentiate myself. I started to, he said, build on small successes. How do you do that? He said, Vic, people don't buy your products. People don't buy what you promote.

People buy you in the first place. You are the face of your business. You are the person behind the business. And your business is going to be successful to the extent that you are successful in your head over here. Okay.

So he said, you need to grow yourself daily. You need to start reading daily. You need to start listening to audios daily. I said, done. He pointed me to, you know, people like Bob Proctor, like T.

Harv Eker. I said, great, I'm on it. And guys, I did not count hours. I would literally stay up. I would read, you know, Secrets of the Millionaire Mind, probably, at least, five times, minimum, maybe even more, cover to cover.

And I started to saturate my mind with ideas that, you know what, it's possible. It's available. There is abundance. And that started to shift my paradigm as a marketer. And I started to do something else.

I started to, you know, as people were coming to my landing page, you know, I did not have a lot of money to promote. In fact, I did not have any money to promote. Here's how I started it, though. Okay. I started placing very low cost items.

Advertisements. I started to go into places like, you know, classified ads on the internet. Very, very low, you know, investment. I went on free sites like Craigslist. And I was just posting, you know, ads just to get people to click on my link.

Okay. We're going to cover a lot about traffic generation. Obviously, you guys have access to all that course. But it's important for you to understand how to monetize the traffic that you're getting and how to monetize the results. How to monetize the leads that you're getting, okay?

Because when traffic comes, traffic is not everything. And a lot of you guys are here to learn traffic. Trust me, you will learn traffic better than anybody else out there on the internet, okay? I don't personally know anybody else that's out there in our space who knows more about traffic than I do. Why?

Because if something has a word traffic in it, I have that, all right? I'm buying anything that has a word traffic in it, okay? Because I need to understand traffic, okay? But traffic is not everything. There is other components that you need to understand and the stuff that we're talking about starting right about now is the stuff that is probably more important than traffic because traffic can be brought from different places.

You can do video marketing. You can do Craigslist postings. You can do classified ads. You can do solo ads. You can do pay-per-click.

You can do pay-per-view, whatever. But the idea is this. You get traffic to your landing page. That's a little bit different than what everybody else's landing page looks like, okay? I'm going to teach you how to put that together as well.

That's what I started to do. Now here's what I started to do as well. I started to talk to my list. I started to build relationship with my list and I started to follow what my mentor told me and I started to build on small successes. He said, Vic, when you have a small victory, when you run a campaign, you got to celebrate your small victories.

And you know what I did? I started to shoot videos. I was afraid of a video camera. I'm telling you. I mean, literally, to shoot a video with a video camera for me, it would take me literally maybe like two hours to shoot a five-minute video or a three-minute video.

Everything was just not right. I didn't look at the camera from the right angle or I was not just looking right or something. Something was going on. I didn't sound right. When you look at yourself from the side on video, sometimes you get this like, oh my, I don't like it, or you don't like how you sound or anything like that.

So that was me in the beginning. So for those of you guys who are going through that, relax, relax. Here's how I overcame that. I literally just said, okay, my subscribers are going to be my best friends. Listen, people who opt into your list, see them as your best friend, period.

They're your best friends. Those are the people who are going to feed you. Those are the people who are going to buy stuff from you. Those are the people who will give you the lifestyle that you want. Those are the people who will be a part of your dream.

Those are the people who will be a part of what you do, a part of your business. So why would you not feel comfortable talking to them? Think about it. If you're comfortable talking to your family members, to your friends, why would it be any different talking to somebody else?

And plus, you don't even see them. I mean, all you're looking at is just a video camera, right? I mean, there is nothing to be afraid of. So somebody gave me this advice. They said, Vic, when you look at the camera when you shoot a video, just pretend that you're talking to the best friend of yours.

And just talk to them like you would talk to your best friend, or your family member, or whoever that you're very, very comfortable with. And just talk to them. Here's another tip. When you're shooting a video, don't talk to them as a group. Talk to them as a person.

Very important. When you're doing a video and you're talking to them, it's a different perception. Now, there are videos when it's good to address them as a group.

It creates that synergy, that community feeling of community, right? But if you're talking about specific marketing videos, we're going to get into that in more detail, you want to talk to the person. You want to talk to the person. You want to get on their level, and you want to talk to the person. Be very, very genuine when you talk to them as well.

But I started to shoot videos. I would run this ad, this solo ad for $20. I would go to places like Safe Lists. Again, guys, you can just either Google this now. I'm going to walk you through a lot of traffic getting strategies.

Again, traffic will never be an issue for you, but here is how I had my first breakthrough. When I started to get opt-ins to my list, I would get 30 opt-ins to my list today in one day. I would get a video camera, and I would record my screen on my computer, and I would just be fired up. I would be excited. I would be pumped out of my mind.

I would be like, hey, guys, check this out. I just got 30 opt-ins. I just got 30 subscribers to my list today. If I would run a solo ad, a lot of times when you run a solo ad, you get those subscribers really quick. Sometimes you get 50 subscribers in a matter of a couple hours.

I would literally log into my AWeber GetResponse account. I think I was using AWeber at the time. I would just say, hey, look at this. I'm just going to select this date right here. Select this time.

I just got 30 subscribers to my list in the last two hours. Listen, what is this going to do for your business? What if you could learn how to do that? Here's what I'm going to do. I'm actually going to do a live call where I'm going to teach you exactly how I did that just to say thank you for being on my list.

Thank you for being my subscriber. I just want to let you know that I'm here to look out for you. I'm here to serve you. I'm here to provide value for you. I'm just here to share with you what's working for me right now.

As you can see, again, I'm just filming my screen. Right? What's working for me? How I got these 30 subscribers to my list over the last couple of hours. I'm going to share with you exactly how I did this on the free call that I'm holding for my subscribers exclusively, a keyword, right, exclusively, and you're invited.

No cost. There's going to be no sales page. There's going to be nothing except just pure content and value and training for you. Okay? Check your email for login details or whatever.

I would schedule a teleconference. I would go to free conference calls. I would schedule a teleconference for whatever day, two days out or three days out. I would invite my people from my list to that conference call. I could not do a webinar or hangout at the time.

First of all, I did not want to bring just 30 people on a call. It didn't look sexy. You know what I mean? Plus, another reason is I did not feel comfortable doing a video hangout or a video webinar yet. I did not know if people are going to judge me, if people are going to perceive me wrong or whatever, if I'm going to say something stupid or whatever.

When you're talking on the phone, it's very easy to talk to your phone and just share with people. What I started to do is I started to share what I was doing in my business. I started to share with people what I was doing in my business that worked for me, how I got 30 subscribers. Now, at that time, I did not make any money yet.

I did not have a single sale yet. I just had subscribers to my list. I did not talk about income. You never want to talk about something that you did not get yet, something that you cannot prove or back up.

You want to talk about something that you have experienced already. You don't have to bring it up. You don't have to say. You don't have to argue with it. Listen.

Even when I did not have any sales yet still, in my mind, my business was a multi-million dollar business. I just knew it was going to happen. I was just holding myself, that posture, that excitement, that enthusiasm. You just have to carry yourself through the bumps in the road. You just have to carry yourself through and it's all a mental thing.

Right? If you have that emotional charge that's strong enough, if your why is strong enough and your reasons for why you're doing what you're doing are strong enough, man, you have that charge that's going to carry you through the bumps in the road until you are finally making it. I was just sharing with these people, when you're building a business, don't worry about making a buck. If you're too concerned about making a buck right away and if you get discouraged quickly in your business, especially in the beginning, folks, that stuff transfers over to your subscribers like you won't believe. When you're being desperate when you're building your business, that stuff transfers to your subscribers.

It's having that certainty. How do you build certainty? Here's the thing, when two people come together, guy A, guy B, whoever is more certain about whatever they're certain about is going to dominate that other guy. For example, if your subscriber comes to your list like this and they think of all the reasons why this is a scam and they're certain that it's probably not going to work and you're on the other side, you're certain that it's going to work, you have that emotional charge and you're going to overpower them.

Never mind you're 100% charged up and you're certain that it's going to work, if it's working for other people, you know it's going to work for you. You're getting these optimizations, you can see that this stuff works. Yeah, maybe you didn't make money yet, but you're certain because if somebody else can do it, you can do it. That's it, period. No plan B.

You're more certain than them. You're going to overpower them emotionally. In a way, it's like two forces really. Whichever force is greater is going to dominate. You have to develop yourself as a marketer in the very beginning, guys.

That's why I'm so adamant about growing yourself and reading, especially in the beginning. When that rocket launches to the moon or whatever into space, man, that first launch just to get it off the ground into space, it uses like 90% of its power, of its energy, of its everything. Like 90% or 95% just to get it up there. When you're building your business, man, you got to be so charged up like there is no tomorrow. You got to be so pumped up out of your mind that, you know what, if Vic can do that, if Tony Rush can do that, if this guy, that guy can do that, you know what, I'm going to do it.

You get that certainty by just dominating your mind. With positive information. With you can do it information. With reading for at least 20 to 30 minutes per day. With listening to messages that inspire you.

By looking into the direction that you want your business to go, you're charging up. So then when you are sending an email to your subscriber or when you're talking to the video camera and you're saying, hey guys, I'm going to teach you how I did what I did, whether it's how you got 10 subscribers. How many of you guys got at least 10 people on your list? Give me a quick why because if you got at least 10 subscribers to your list, you've got something that you can share with your list. Does that make sense?

And here's the thing. When you're building your business, okay, when I was building my business, my mentor said, Vic, this is how you differentiate yourself from everybody else because what everybody else is doing is they're just slamming their list. Hey, join me today. Join my business. Join my business.

And there is no difference between them and the rest of 99.9% of the people. There is no difference. He said, when you start doing things a little bit differently, it doesn't have to be a lot different, just a little bit different. When your subscriber is on your list, they're probably on other people's lists as well. You need to out-cool your competition.

You need to out-cool your competition. Your confidence needs to out-shine. You have to overpower, for lack of a better word, other marketers. When other marketers are writing their emails to their lists with this desperate emotion of being desperate, they need to make money. They're not making money.

Oh my God, I'm so frustrated I'm not making money. And here you are. Your energy is way different. You don't have this desperate energy. You don't have these desperate emotions in you, in your business, because you are the person behind.

Your business, listen to me, your business is a direct reflection of you. My business is a direct reflection of me. That's why I'm going to work on this thing right here as much as I can, because I know my business, my family, my team depends on Vic. Okay? That, Dave Wood, Dave Sharp, these guys are geniuses for putting this system together.

But the system alone will not make you successful. Make sense so far? Are you guys with me? Can we move on? Is this making sense?

Let me know. Let me check the comments here real quick. Okay, cool. Nice. That's why that stuff is important.

Let me tell you. Okay, so when I started to invite people to these teleconferences, free teleconferences, right? Freeconferencecall.com, you can just go to Google and just Google free conference lines or things like that. There's a bunch of them. You don't have to pay money for it.

You can literally start running ads on Craigslist and as you're getting people to your list, start communicating. So my very first teleconference that I ever did, I think I got like maybe seven people on that thing. It was less than ten people. Okay? And I was talking to them folks like there was 7,000 of them, I'm telling you.

In the beginning, it's going to be a little bit weird, you know? But again, it's the reason for why you do what you do. It's your emotional charge that's going to carry you through those bumps, okay? Started with no list and I started to do these weekly teleconferences. We have people on our team.

We have a lady, Tatiana. She's on our team. She's from a different country. She started from zero, no list, no knowledge. She did not know what an autoresponder was, literally like five months ago.

She could not break through in her first three months or so, first two months. I've been telling my team over and over and over again, hey, here's how you stand out. Same stuff I'm telling you right now. Just step out and do something that you haven't done before. Do a teleconference with your team.

Do a hangout if you're comfortable. Just give value. Write an email. Work on yourself. Just do this kind of stuff.

Again, guys, we're going somewhere with this, okay? Trust me, okay? I hope you guys pay attention because it's all here for a reason. I'm telling you guys, okay? I'm just pulling back the curtain and telling you, okay?

Started to communicate with her list. Started to share what she is doing in her business. Started to share and capitalize and build on those small successes. Does that make sense? Build on small successes.

Build on small successes. Celebrate your small wins, your little victories, 10 opt-ins, 100 opt-ins on your list, okay? Don't worry about money. Money will come, all right? All right, so anyway, so let's move on.

So anyway, it gets more interesting, okay? Again, my landing page looks a little bit different from what everybody else's landing page looks like, okay? I think I went to Odesk, I think, or Elance. I hired a friend. He's a good guy.

He's a good guy. I hired somebody. They created a landing page for me for like 80 bucks. It was not a good-looking one, okay? It was just basically I just took what the company's message was and I tweaked it just a little bit, made it a little bit sexier and just had a little bit of a different design on the landing page.

That's it, okay? Just to kind of stand out from the rest of the people that we're promoting. And so people get to my landing page. I started to tell them what I was doing, how I got those people on there, and weekly teleconferences, okay? And my calls grew from seven people on the call, okay, to 13 people, to 30 people, right?

All of a sudden, somebody bought something, you know? Somebody bought something. Somebody called me up. And here's something else I was doing. When I was building my business in the very beginning, okay?

I was always including my phone number in my follow-up messages, okay? I was always including my phone number. I said, hey, I'm here for you, okay? Let me know if you have any questions. Here's my phone number, boom.

Here's my Skype, boom. Don't be afraid to do that. Now, it might be a little bit, you know, it's not a very good idea for me to do that now, because my phone is going to ring off the hook all the time. I mean, this thing is going to be, it's not going to be white, it's going to be red, you know, if I give my phone number now, you know, to my list. But when I was building my business, I put myself out there.

I said, hey, you want to talk to me? Here's my phone number. People would call me up and they would say, hey, Vic, I was just on your, you know, I was listening to your call last week and I just want to let you know that I appreciate that. And I'm like, well, thank you. I appreciate you saying that.

Just being real. And they just say, hey, I just wanted to make sure that you're a real person, man. You know? Of course I am. I just wanted to make sure that's your phone number.

Cool. Where do I go to sign up for your business? I want to join your team. Yes. Right?

Guess what I did? Got my video camera, man. I'm fired up. I'm excited. I'm on cloud nine, because this thing works, right?

It works. I whip out my camera, I go to my computer, I log into my account back office, and I document that thing right away. When you have something happening in your business that's exciting, you want to capture the moment. Okay? Very important.

You want to capture that energy, because there is a certain energy that's going on at that particular time, whether it's your first successful campaign and you have a first batch of leads, you know? You've opted into your list. Whether it's your first sale, whether it's your first $25 sale, whether it's your first $1,000 sale, whatever, there is a certain energy, there is a certain excitement. You want to capture that as soon as possible, because that is going to carry you through to a different success, to a bigger success. And I just documented it.

I'm like, hey, guess what? Let me show you something. And when you're doing your proof videos, you know, when I did that, you've got to be careful. Now, you've got to disclaim and stuff like that. Again, we're going to talk about that.

But I'm just sharing with you what I did. My very first sale, and I take the camera and I said, hey, let me show you something. Listen, I am a college dropout. I don't have any special degrees. I don't have any special education.

I'm just an average Joe, just like you, even though I may not know you. But I just wanted to share this, because this is just that good. I just earned that working from home. My energy was through the roof, but it wasn't like hype energy. It was like real, genuine excitement about your victory.

Does that make sense? I mean, you get fired up. And when you're fired up, man, capture that moment. Write that email. Shoot that video.

Talk to somebody. Do something. Don't just let it die out. Use that to your advantage. Okay?

So that's what I was doing. I showed proof. And I said, listen, I'm going to show you how I did that. Get on this webinar, or get on this teleconference. And guess what?

I was just repeating the process, repeating the process, repeating the process. Do what's working, and ditch what's not working. That goes with building your list. That goes with communicating with your list. We're going to talk a lot about these trends.

Strategies. And again, these are just my first steps, folks. Okay? And see, I was building on that genuine excitement about, because here's my dream, man. And here is, I was just trying to make it, trying to make it, sliding back, sliding back.

And all of a sudden, boom, I'm just on step one. Awesome. Right? And I just continued to do what I do, weekly teleconference. You know what, folks?

Within my first 90 days of doing this activity, and being genuinely excited about where I'm going in my business, okay? I had first sale. I had another sale. And then, all of this time, I'm communicating with my list, and just transferring that excitement.

Sales is a transference of your emotion. Okay? Nothing else. Selling is transference of your feelings and your emotions. When people feel your sincerity, when people feel your enthusiasm, they connect with you.

Okay? They don't know why, but they just want to be a part of what you've got going on. They don't know necessarily what it is. I did not focus on products. I started to focus on Vic.

I started to focus on building my own brand because people were enjoying what I was teaching them on the calls. And all I was doing, folks, is I was just sharing with them ideas that were working for me when it comes to building my list. It wasn't much. 30 subscribers. You know, 15 subscribers, 50 subscribers.

But here's something else. I was inspiring them. How? Because I was reading. You see?

I was listening to inspirational messages. I was reading daily. I was listening to audios daily. I was watching success stories daily. And I believed that it's going to work.

I believed, I believed, I believed. And I was going towards my vision, towards my dream. And I was speaking my vision. I was speaking my vision to other people. I was speaking my dream to other people.

Not in a way that, you know, look at me, look at how great I am. But you know what? When you're building a business, look, I'm no better than you by any means. You know? You're no better than anybody else.

Do you think the president of this country is a better person than you and I? Heck no. We're all the same, guys. We're all the same. We're all human beings.

We're all human beings. What makes one human being great, okay, while somebody else decides to drop themselves down to a low level, and I said decides because it's all in decisions. It's all what we decide to do with our lives, okay? What makes the difference is your decision, okay? Decision and ideas.

That's it. Period. Okay? You can develop yourself into the greatest marketer that has ever existed if that's your thing. If that's what you want, you can get there, okay?

If you want to make a million dollars a month, a million dollars a year, whatever, if you want to be up on stage and empowering or getting your million dollar check, it's a decision and a strategy and idea that's going to help you get there, okay? So what was I talking about? I was talking about starting to build my brand, yeah. So I started to not focus on what I was selling. I started to focus on, you know what?

I started to inspire people. I started to transfer that positive energy through my calls and through my emails, and I started to send out these short email messages to people to my list, right? Might have been like 200 or 300 or 500 people by that time, but I would just send them a message just saying, hey, just wanted to let you know whatever you're doing, I just want to let you know I appreciate you. Thank you for being my subscriber, okay? Send it to my list.

Boom. No pitches, no selling, and on these teleconferences that I was doing, they were designed to just connect with people. To inspire people. Every teleconference that I did was designed, was broken into three, or actually it had three main intentions. Number one is to inspire people and to bring my enthusiasm and try to get closer to them just with, just transfer my enthusiasm over to them, okay, genuinely.

Not hypey, genuinely. Second thing is I wanted to give them, teach them what I was doing, okay, and just basically give them a strategy. I'm saying this thing over and over again. I said one idea can make you a millionaire, okay, one idea. So I would just give them one idea for that particular week, and then third thing is I wanted to give them a call to action, okay, whether it's go back and do an assignment, go back and read this book, or go back and check out this video, or go back and look at this video that I created for you, or let me know what you thought about this, okay?

Give them a specific thing that they need to do, okay? But I did not necessarily focus on sales. I did not say, well, you've got to join me, you've got to join me. When you sound desperate, people will run away from you. When the dog senses fear, he attacks, okay?

And you can try to put this mask on like you don't care, but if you're fearful on the inside, you know what? That dog is going to smell that fear, okay, and it's going to sense it. Same thing with your subscribers. If you're desperate on the inside, if you're worried about, you know, how am I going to pay for my, you know, light bill tomorrow, you know, whatever, you know, whatever. You just need to make that sale.

That's the worst position you want to be in. That's why working on yourself is so important, okay? Money will come. When money starts coming in, it comes so quickly. I was reading Think and Grow Rich by Napoleon Hill, and he says when riches come, it comes so quickly.

When abundance comes, it comes so quickly that you're wondering where it's been hiding throughout all those lean years, okay? I did not believe it in the beginning. But when I started to experience it, I'm like, man, this is actually so true. You know, when you're not focusing on money, but you're focusing on your, you know, being genuine and just, you know, focusing on, you know what? I'm going to start building my brand.

Money will come, man. It's going to come so quickly. So moving on, here I am starting to focus on my brand, and by this time, my income, you know, I mean, I got activity going on in my team. I got people joining me. I'm continuing to do these weekly calls.

Tatiana, the girl on my team. Every team that I'm telling you about, right, like I said, that's the only thing that she implemented in her business that's different. She started to do a weekly training, a weekly connection call, whatever you want. You know, when you say training, you feel like, well, you have to give something. Listen, just share an idea.

Just share one idea. That's why you need to learn one idea, okay, so that you can share it. But see, what you're doing is you're doing things that 99% of marketers are not willing to do. Okay? And by the virtue of you doing that, you elevate yourself, head and shoulders, above the other so-called competition, okay?

And when that subscriber's on your list and 50 other marketers' lists, and 49 other marketers send them, you know, five emails per day saying, hey, join this deal, and you send them an email saying, hey, I'm going to teach you how I got 50 subscribers, pitch-free, they can't help but want to join you, okay? This is just like very, very basic. This is how I was just getting started. But see, there was a lot of activity happening in my team by this time, and people joined and then, you know, people would ask me, you know, what are you doing? I said, hey, I got all the products, you know, buy all the products.

And see, by that time, I had that moral authority to talk to people, okay, because I was doing exactly what I was teaching them to do, okay? I got all the products from that company. I was going through the products, and I was working on myself, and I was basically telling them what was working, what I was doing in my business, what I was learning, really. And because I had that moral authority, it wasn't pretending. People started to do, not everybody, but a lot of people started to do what I was doing.

People will do what you do in your business. If you read, your people will read. If you listen to audios, your people will listen to audios. If you purchase the products, people will purchase the products, right? If you're desperate, your people will be desperate.

Don't ask me why. Don't ask me how. It's just, it is, okay? And so then what I do is, again, now my intention is, hey, I am going to be really focusing on building my own brand now. So let me show you guys something here real quick.

I will share my screen in a minute here. Okay. So then I created a page, let's see if I can find it here, back with y'all, all right. Cool. Hold on one second, let me turn it off.

Okay. So at that time, I started to really develop my own style, okay? Every marketer, every successful marketer is going to have, you know, his or her own style, okay? You will develop your own style as a marketer, okay? I have a certain style about, you know, how I run my business.

Dave Wood has his own certain style, you know, Dave Sharp, you look at him, he's got his own style. You know, you look at anybody else, you know, within this company or any other companies in this industry. Truly people who are truly successful, you know, if you really pay close attention, those people have their own style, their own personality, right? They have their own style. They have their own little twist, right, on how they do what they do.

And so I started to really develop that, you know, and really started to craft my vision, you know. At that time, I started to see, okay, how do I want my business to look like? What do I really want to do in the business? What is my vision for my business really? And I really started to craft that, okay?

Craft my vision. Now, knowing this now, okay, I would be far better off if I started to really create my style early on, okay, and really just started to craft my vision and what my difference was, you know. I did that to an extent, a little bit. You know, what is your difference? Okay. Why would somebody join you, right?

Do you have your own little thing that you can offer to the world that is a little bit different, okay? I want you to think about that as we go on. So my difference was, I started to, you know, I just said, you know what, I don't care what people think about me, you know. I don't really care, you know, if people are going to judge me based on what I say, you know. I don't necessarily care about being, you know, politically correct or saying, you know, you're a good person.

You know, the words perfectly or, you know, having the proper grammar when, you know, when you're doing. I mean, all that stuff is, of course, you want to try, you know, your best, you want to try to look your best and everything. But my thing is going to be, I'm just going to be just, man, just passionate about my message, just passionate about, you know what, it's possible for people to live their dreams because now, you know, I'm starting to see this thing become reality for me, you know. Now I'm starting to really live my dream, not on a massive scale yet but it's, you know, it starts to happen now.

So my difference was I'm just going to be genuine. I'm going to be myself. I will not try to please everybody. I don't care what people think about me really, you know. Okay.

Not from a perspective that, you know what, I'm just going to just really not care at all. I would take care of people who are attracted to me, okay. So in your business, in your marketing, you will never please everybody. It's just not going to happen. If you're trying to please everybody, you will not have any followers really.

Be yourself, okay. When I shoot videos, I just say, you know what, I'm just going to talk to them like they're my best friends. Okay. And I'm just going to be real with people, you know. I'm going to be real with myself and I'm going to lead by example.

When I say, when I tell somebody to work on themselves, I'm going to do that myself. When I tell somebody to listen to something, I'm going to make sure that I listen to that myself. When I tell somebody to do certain things, I want to make sure that I've done it myself. You know, when I tell somebody they need to get this or get that. Okay.

I want to make sure that I got that myself. And I just started to lead by example really and just be myself. And that brings me to our next point where I started to experience my biggest breakthrough that shifted my business and literally doubled everything because I discovered how to really sell without selling. Okay. How to develop yourself and really craft yourself as a marketer to be like that magnet for lack of a better word.

Guys, what we're going to cover here next segment of this training. We're going to dive straight in, I mean this today was a bit of a back story. Okay. What we're going to cover, I'm going to give you guys an assignment for tonight. Okay.

What we're going to cover next time is I'm going to show you what allowed me to go from 20,000. Okay. To 40,000 in a matter of a month and where you actually work less to earn a lot more. Okay. That shifted my entire business forever.

We're going to cover that next time because we are running out of time tonight. I do want to give you guys a homework. Let me know if this stuff is, you know, at least getting your brains to work a little bit. I'm going to give you your assignment. Okay.

While you're typing in, here's what your assignment is. Five things. Okay. Five things. If you will do this over the next 90 days, every single segment you will have an assignment.

So I want you to keep these assignments in front of you, okay, as much as possible and not only look at them but actually do them, okay. Your first thing is I want you to really sit down, okay. If you have done that, great. If you didn't, you want to do this. You want to sit down and get...

Crystal clear, guys, crystal clear on exactly what it is that you want, exactly what your dream is, okay, exactly why are you here, what is going to pull you when things get bumpy. When the road is bumpy, what's that force that's just going to pull you, that's going to just not allow you to quit? You never ever fail, you just quit, okay. What is that thing that's going to really pull you towards it? Okay.

You can never push yourself. You have to have a force strong enough that's going to pull you, okay. Get very, very clear on what your dream is. And it might not be what you think it is and it's not the money, okay.

It's not the money. If you think it's money, it's not. And here's something else, still in the assignment number one category. I want you to see your dream. What does it look like?

I want you to go and take a trip. Okay. If you, you know, if it's been a while since you did that, I want you to do that again. If your dream is to, you know what, I want to provide the best, you know, estate for my family. I just want to give my family the best place to live.

I want you to take a trip to the area where, if money was not an issue for you, where would you live, okay. Go and see what your dream looks like. Okay. If you have a certain thing, okay, if you're dreaming about it, you know, a particular car or whatever, I want you to take a trip to a dealership, okay. Sit down in it.

I want you to see what your dream looks like. Do that. Okay. That's thing number one. Get very, very clear.

Take pictures of it. Put it where you can see it, okay. Thing number two is I want you to start reading, okay. Tonight, count this, if you have been on and off with your reading and listening. Guys, how many of you are committed, let me know in the comments, how many of you are committed to doing what I will recommend you do for the next 90 days?

Like that's it, period, rain or shine, you know, whatever, I'm just going to do this no matter what, whether I'm sick, whether I'm coughing or sneezing or whatever, I'm going to do this no matter what. I'm not going to go to bed until I do this stuff every single day. How many of you guys are committed? Let me know in the comments real quick. I want to know, okay.

If you have been on and off with your reading and listening, I want you to start doing that every single day for the next 90 days, okay, for the next 90 days. What do you read about? I'll give you a couple. If you haven't read, well, I mean there are classics like Think and Grow Rich, obviously, Secrets of the Millionaire Mind. There is this book.

There's this book right here. There's this book right over here, okay, Law of Success by Napoleon Hill. This happens to be the 1925 edition. See how thick this thing is? See how thick this is?

This is, man, it's like a Bible if you look at it, you know, Law of Success. I want you to start reading, okay, whatever it is that's going to inspire you, that's going to just stretch your vision just a little bit, okay. I want you to start listening. Listen to, you know, things like Inner Circle audios, okay. Listen to, you know, people like Bob Proctor.

I want you to feed your mind with positivity only. I want you to cut out all the negative crap out of your life for the next 90 days. Anybody can do that. You can live without a TV, without news for the next 90 days. Trust me, you will not die.

I haven't watched news over the last, shoot, I don't know, couple, several years probably. You know, the only time that I might glimpse something that I haven't seen in the last 90 days is when I'm reading a book. My glimpse of the news is when I'm at the airport and, you know, there's like CNN, you know, I mean if I just pass it by and there's like CNN, it's just like whatever, you know. I don't care about what's going on. Listen, the world is going to continue to do whatever it's doing with or without you, okay, whether you know it or not.

Focus on your dream, man. That's the most important thing for you for the next 90 days, okay. You're here to build your dream. Everything else can wait. Everything else is not important.

Focus on you. Focus on your family, on your dream, on where you want to go. Focus on building you, okay. That's what you do for the next 90 days. That's thing number two.

Thing number three is identify your difference, okay. Identify your difference. How are you different? Why would people want to join you? Here's something else I want you to do.

Again, this is thing number three for your assignment. I want you to list everything that you're willing to do consistently to start building your brand. To start building you. I don't care if you're just getting started. I don't care if you think that you don't know much, okay.

That's why reading and listening is so important because you will have new information coming in, going in, so you have new information to give. You see the correlation there, right? You have to feed yourself in order to feed others, okay. You got to be fed in order to feed others. Dave Sharp, I was talking to Dave Sharp and he's like, you know, I just got to the point just in my life where I just knew that I needed to go to events.

I just needed to go and get fed. I was just talking to him the other day and he's like, man, I just felt like I needed to get fed because I started to drain my inner resources from which I can feed other people. Smart man, right? Smart man talking. He got fed.

You know what? I just wanted for him to give. Wasn't he awesome in Miami? I mean, just explosive, man. I haven't seen him like that ever, I think, right?

Why? Because the man got fed, right? The man feeds himself, right? He feeds his mind and that's how you get better. See, you can do this, okay?

You guys believe you can do this? 100% committed, all or nothing, no plan B, no going back. That's it. You're going to do that for the next 90 days. That's thing number three, okay?

What is your difference? How are you going to be different? List all the things that you're willing to do for your subscribers, for your team. What are you willing to give for your dream, okay? Thing number four is I want you to connect with your list.

See once you make the decision, once you sat down, maybe have a good chat with your spouse, with your family and just say, hey, look guys, this is what I would like to do for us. A quick tip for you about that. Don't talk about you. People could care less about you. People will listen to you, including your family, including your loved ones.

If you're doing something for us, for them, you know what I mean? If this is all about you, you'll have complications. Who cares about what you want, right? What can you do for others? See, get very clear.

Maybe you need to sit down with your family. I had a chat with my wife when I was starting this. We had a good chat. I said, baby, look, it's going to work. That's why you have to... It's that energy, right?

They have their own energy. You have your own. Your energy needs to be like this, all right? Their energy is like this. You need to be like that, man.

You need to be like, boom, this is going to work because you're so fired up. If you're like this and they're like that, man, you got to grow yourself. You got to grow your mental energy. You got to grow your emotion bigger.

You got to grow your dream bigger so that it dominates you, so it consumes you, so that you can talk with conviction in your voice. Get very, very clear on that kind of stuff. Connect with your list. Send them an email. Just say, hey guys, thank you for being my subscriber.

I appreciate you. Don't worry about making a buck. Okay? Just connect with them like you would connect with your best friend. Okay?

You don't have to write a book on it either. People don't like to read very long emails. They will once you build a little bit of a connection with them, but just send them an email. Just say whatever. Once you make that decision, you have that certain energy.

Seize that moment, okay? Capture that in your email and just send it out to your list. Trust me, they'll feel it, okay? Thing number five is I want you to start building on your small successes. If you run an ad over the next, between now and the next time we talk, if you get whatever, 20, 30, 40 opt-ins, I want you to do something you have not done yet.

Okay? Do something you haven't done before. Start building on your small successes. Okay? Can you guys all do this?

Everybody? Let me see here. I think what we're going to do is we're going to end this at that for now, and then we're going to come back next time, and we're going to pick up. Again, this is a six-part series, folks. Okay?

There's going to be a lot of specifics, how-to and things like that. So again, it was a big overview, a little bit of a back story, some very basic ideas. Do this stuff. I promise you it's going to work. Mr.

Dave Wood, what do you think about this, man? Hey. Well, you know, I'm just sitting here listening, Vic, and it amazes me every time I get close to somebody that has created results that are really similar to what I've done or more in one area or something, something big, somebody that's done something big. The stories are so similar, it actually blows my mind. Somebody starts scheming about making money in high school.

You know? Yeah. So they have four paper routes or five paper routes, you know, or they have some just crazy thing that they did when they were a teenager to try to get rich. I mean, it amazes me. What amazes me more, though, is that the commonalities never break.

You know, a lot of us, you know, we sit here and we'll say, read every day, right? And a lot of you will say, okay, yeah, one day. Yeah, I'll do it tomorrow. Yeah, and then tomorrow, it's like, I'll do it tomorrow, and then Thursday, you know, you pick up a book and you read two pages and then you put it down. But he's saying to read every day.

You know, I remember I was hearing a story about Bill Britt and somebody was traveling with him on his private jet and he had read everything that he had and didn't have anything left in the jet. He had no books left and he started to panic a little bit and he started looking around the jet for something to read and he found a menu and he picked up the menu and he read it five times just because he needed to read something before he went to bed. He wouldn't allow himself to go to bed without reading for at least 30 minutes. And I just thought that was the funniest thing that I'd ever heard. But people who are going to be disciplined are going to create a major transformation along the way.

I actually heard something a long time ago and actually just heard it again recently in our Austin event. I had a massage therapist come who was giving me massages before we were going to the speaking. And he said, you know what? I'm going to give you a massage before we're going to the speaking and stuff. And she was the massage therapist for John Maxwell.

Now you know John Maxwell I'm guessing because he's a Christian thought leader on leadership. And I know John Maxwell because John Maxwell was a guest speaker for the organization that I was in, Amway, for years. And he'd come to the events and he'd sell his CDs there and he just always had these great things to say. And she said, what kind of business do you have? I said, well we have a personal development business.

She says, oh you know John Maxwell, and apparently she gives him back massages every time he comes in town. And so she's giving me this back massage and I was telling stories about how I'd seen John Maxwell in like my early days of direct sales. And she said, you know I asked John Maxwell one day, I said, what is really just so different about you? You're so different than other people. And here's what he said, Vic, and I think that this is just interesting, maybe we can end on this note.

He said, it didn't start that way. What started differently was the dream and the desire. He says, but then when I was, I can't remember if it was 18 or 19 years old. It was like really young.

He said, when I was like 18 years, I'll just say it's 19 just because I'm making this up as we go. He said, when I was 19 years old, I made a decision. I didn't make a commitment. I made a decision and then I committed to follow through on it. That every day, I was going to read for an hour, I was going to write for an hour, and I was going to think for an hour.

And you could go to his office and you could go to his house and see these stacks of books that he's read and written. You can write a lot of books if you write for an hour every day. He's written like 40-something books. And he's been doing that since he's been 20 years old.

Now here's what he said though that really impacted me back in a conference when I was like 21 years old. He says, when I was 20 years old, I started doing that, or 19 or whatever it was. He said, and there was no difference between me and my peers. I was the same. I was the same.

I had some gifts, they had some gifts, I was essentially the same. He says, in a year, there was a little bit of a divide between us. I started to know stuff that people around me didn't know. I started to have ideas that people around me didn't come up with. My life started to have a stronger commitment, a stronger vision, a stronger direction all the time.

He says, in two years, the divide was a little bit bigger. He says, in five, I wasn't the same. He said, in 20 years, you will not even know who you'll be if you'll commit to your own personal growth because the divide just keeps growing and growing and growing and growing. Because in high school, people read books. I mean, I remember I read this book called Catch-22 when I was in this dumb English class.

People read their assigned books in class. In college, you might read books too if you go to college. But the average person who gets out of college reads maybe one book a year. The average CEO of a fortune-telling company reads one book a year. The average CEO of a Fortune 500 company reads an average of a book a week.

Guys, a lot of people hear that and they say, a book a week, that must take all day. Guys, if you read for 30 minutes a day, you could be a fairly slow reader and not have a week go by where you don't finish a book. It doesn't take that long to read a book. Vic, if you read for 30 minutes a day, how many books do you finish a week? About one a week?

About one a week? Is that what it is? At least. I read for about an hour. I read for at least an hour a day and usually more and I finish a book every two or three days.

And after a while, you just start talking differently, start thinking differently. Another thing he said, I mean I'm just pointing this stuff out just before we go. He said to his team member, hey you need to do a live training every week. You just connect with your list. What's interesting Vic is you can tell somebody to do that for three years and they'll never do it sometimes.

But the second they start reading, they start doing it. Everything starts to transform because they step into that role where they have to provide the goods. And when you have to provide the goods, you read a little differently, don't you? You listen a little differently.

You listen with a little bit of a different intent when you have to provide the goods, right? When you have to get in front of people, when you have to show up for them. But the other thing that you notice is that you're not that bad. When you finally get up and you start teaching, you start letting it flow, you say, wow, I kind of like me. You know what I mean?

I remember that happened to me when I got up. But I did my best. I did my first training on a webinar and then I replayed the webinar and I was like, that ain't bad. That's what starts to happen. You start to get confident in yourself.

You start to get confident in your ability to lead people. You start to get confident in your message. You start to get confident in your dreams. But a lot of you guys will just sit there like a bear in a cage walking 10 foot forward and 10 foot back, walking 10 foot forward and 10 foot back all day to your job, driving to your job in the morning, driving home in the evening. You just keep doing the same things and you'll never do it.

And never realize how great you can really be if you just step out and you feed yourself and you're willing to step into a role of feeding other people. I could go on and on and on with the things that Vic said tonight. Here's what I want to promise you though and here's what I want to end on. This is not the little stuff. This is the big stuff.

A lot of you on here, you're like, okay, show me where to buy a click. Well that's what the traffic course is for. But showing you where to buy the click is not going to have as big of an impact as saying, pick up a book for 30 minutes a day and commit to do it until your eyes fall out or you die, one of the two. And then if your eyes fall out, you've got to learn to read Braille because you've got to keep reading. You guys have got to keep reading.

You've got to keep doing that. That's something that never ends. If you want to be the greatest you, you've got to fill your mind. You've got to fill yourself with inspiration. That's what this is really about.

So this is not the little stuff. This is the big stuff. And my challenge for you is to follow every step. Every assignment that Vic gave tonight, every single assignment, right?

Every assignment like it's your religion for the next 90 days, right? Because this will transform you and you'll become a transformation artist. That's all I have to say, Vic. Let's go ahead and end this and we'll see these guys on the next webinar. Awesome, bro.

Awesome. Yeah, folks, let me know. I mean if you got some golden nuggets from this training tonight, I'd like to hear about it. I'd like to see it on Facebook. Let us know.

With that, let me do something here. We are going to play a little bit of a movie right about now and I'll see you guys next time. God bless you all. See ya. Folks, obviously the income examples discussed are extraordinary.

The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership. Hard work and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.

If you want to see the average earnings, please visit the page at www.EmpowerNetwork.com. We'll see you there, folks. Thanks again, folks. Have a great week. Thanks for watching.

I'm Mike Pearson. I'm Jeff Gray. I'll see you next time.

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