Sponsoring and Selling: The Only Two Activities That Actually Pay You
You bought the course. You watched the training. You built a team site, picked a color scheme, maybe recorded a welcome video nobody asked for. And you still haven’t sponsored anyone this month.
That’s not a motivation problem. It’s a sequencing problem. You’ve been busy with the parts of this business that feel like progress, when there’s exactly one part that actually pays you.
As someone who’s tried to build a downline, you already know the frustration of doing “the work” and watching the numbers not move. Dave Wood built an entire training around this exact gap, because he watched it happen to hundreds of thousands of people in his organization before he watched it happen to himself, back when he was starting out with no list, no credibility, and nobody handing him leads.
Why does “get five who get five” math never actually pan out?
Every comp plan has a diagram somewhere. Six people join you, they each bring in four, those bring in two, everybody’s moving a few hundred dollars in product, and suddenly there’s a number at the bottom with a lot of zeros on it. Dave tells the story of seeing that exact breakdown drawn out for him early in his career, before he understood how comp plans actually work.
As Dave Wood puts it in the Top Producer Formula, “But I looked at that and I was like, are you telling me I can just go get six people and they’re going to get four and they’re going to get two and I’m going to make 60,000 bucks? And I was in the air. That is the easiest thing I’ve ever heard of in my life, right?”
It looks like arithmetic. It isn’t. It’s a description of what happens after thousands of hours of skill-building, not a substitute for it. The math seduces people into thinking recruiting is a counting exercise, five people who each get five people, and the diagram takes care of the rest. Then they go get four people to a home meeting, can’t explain the business clearly, and the whole thing falls apart on contact with reality. The skill was never optional. It was just hidden behind the diagram, and most people don’t find that out until they’ve already told everyone they know how easy this is going to be.
This is also why the front end of any business is brutally disproportionate to the back end. Going from zero income to your first meaningful month of production takes more raw effort than every doubling after it combined. That first stretch is the most demanding thing you’ll do in this business, full stop. If nobody warns you about that, you’ll quit right when the compounding is about to start, because you were expecting a walk in the park and got a wall instead.
Why does chasing “only leaders” leave your team stuck at zero?
A popular idea floating around this industry says the smart move is to skip the grind and only sponsor leaders. Sounds efficient. It isn’t, because a real leader is roughly one person in a thousand in this profession. Build a strategy around finding that one person and you’ve built a strategy that quietly ignores the other 999 people you’ll ever talk to.
Here’s the mechanic that actually produces leaders: you don’t find them, you grow them, and only if you don’t quit long enough to let it happen. Every leader you’ll ever sponsor is a nobody on the day you bring them in.
Here’s the real secret to sponsoring leaders. Bring in two people a day. Why? Because leaders pop up in your organization in unbelievable, predictable times. Yeah. Unbelievable numbers all the time. In every company it’s the same, right? If you bring in a hundred people, you’ll probably find an unbelievable leader in there as long as you keep going. If you quit, they’ll probably never pop up because they’re probably not going to be a leader when you get them in.
That’s not a clever secret. It’s a volume mechanic, and it plays out on a timeline most people won’t tolerate. One person Dave brought into his organization spent roughly three years modeling everything Dave did before that person turned into a six-figure earner. Three years of “not a leader yet” before the leader showed up. If Dave had judged that relationship after ninety days and gone looking for someone more promising instead, the leader never surfaces at all.
- Leaders show up in your organization at predictable rates, but only across real volume, not a hand-picked shortlist of “promising” people.
- If you stop bringing people in, the leader who was about to emerge simply never does, because they never got the chance to get in.
- The gap between bringing someone in and them becoming a producer can run years, not weeks, so quitting early erases people who were already on their way without you ever knowing it.
The lesson isn’t “recruit better people.” It’s “recruit consistently and let the leaders declare themselves over time, on their own schedule, not yours.”
What should you actually be doing if you’re not at that next income level yet?
Dave draws a specific line in his own business, historically around $30,000 a month, and he’s clear that this is a personal benchmark from his own history, not a promise of what anyone else will earn. Below whatever your version of that line is, the instruction is blunt: stop doing anything that isn’t sponsoring and selling.
As Dave Wood puts it in the Top Producer Formula, “so let me repeat this again if you’re not making thirty thousand dollars a month this is all you should be doing you shouldn’t be creating team sites you shouldn’t be you know going around trying to make training products on how to sell to nobody and build a downline of zero right you should be only producing that’s why this is called the top producer formula that’s all you should do and by producing I mean producing sales and recruiting and that’s it.”
That rules out a lot of activity that feels productive but isn’t:
- Building team sites before you’ve sponsored a single person through one.
- Making training products for a downline of zero.
- Investing hours into culture-building content instead of prospecting.
- Waiting on a better script, a better capture page, or a more active upline before you start.
The reason this rule exists isn’t dogma, it’s math. Your comp plan pays you for creating sales and recruiting people into the business. Team building is a real, later phase, but you cannot build a team on top of zero production. Every extra activity you stack on before you’ve mastered the core one just dilutes the hours you’d otherwise spend on the two things that actually pay.
Why does taking responsibility for your own skill change the entire game?
Here’s the harder pill. It is tempting to explain a slow month by pointing at the company, the upline, the lack of a script book, or whether your team is running three-way calls. Every one of those is a real variable in the environment around you. None of them is the actual lever in your hands.
Your ability to create rapport, present, and close has to become independent of your product, your upline’s activity level, and whether the company handed you a decent capture page. The moment you outsource responsibility for your results to any of those things, you’ve also handed away your ability to fix them.
This isn’t about grinding harder for the sake of grinding. It’s about recognizing that sponsoring and selling are the only two levers in the machine, and both of them are skills you build through repetition, not conditions you sit around waiting for. The people producing real numbers in this industry didn’t get a better starting position than you. Most started at zero, with no influence and no list, same as you. They kept showing up on the same two activities long after everyone around them went looking for a shortcut, and that’s the entire difference between the two groups.
Once that responsibility sits with you instead of your circumstances, the whole business gets simpler, not harder. You stop waiting on your upline to run a meeting for you. You stop blaming the company for a slow week. You start treating sponsoring and selling as a skill you’re actively getting better at every single day, the same way you’d treat any other craft worth being good at.
The full lesson goes considerably further than what’s above: the specific elements Dave breaks down for targeting a market, driving traffic, generating leads, and, more importantly, actually working those leads once they show up, plus the live presentation walkthroughs and Q&A that follow. The entire course, including this lesson and everything built on top of it, is available for $99 through the Top Producer Formula course.
Get the course, watch the rest of this lesson, and start counting your sponsoring and selling activity instead of your setup activity.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.
If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php. Hey, good to see you, man. Hilarious last night, wasn't it? Good to see you. Good to see you.
Oh, hugs, hugs. Come on, come on. I know you want to give me a hug. Hey, guys. Welcome, welcome.
So today's going to be a little bit different, and what I want to do is I'm going to spend actually 20 or 30 minutes here just kind of giving you an idea of what we're going to be covering today and why it's important. And. And the reason this is different than really anything that I've done before is because I was thinking about the last five years, okay, and all the people that I've sponsored, all the people that I've worked with, and all the success we've created, all the failures I've seen. I've seen a lot. You know what I mean?
Seen more failures than success, right? And, you know, I asked myself the question, what do people really need to learn most of the time, right? How many people in here have bought the Mac? How many people in here have bought the master's course? Holy smokes, a lot of you, okay?
That actually surprised me a little bit. I was like thinking a third of you maybe, but okay, so you've bought the master's course. And the master's course, how many of you have actually watched it? You've watched it. Okay.
So I talk about there's different phases of growing a business, right? There's kind of a beginner phase, right, that I call the grind, right? And then there's a phase where you learn how to build teams, right? And then there's a phase where you learn how to build a business. How to build systems and duplicate, right?
Here's what happens most of the time. What happens is people get started and they try to do what I'm doing, right? They get started and they try to do what Vic's doing, right? They get started and they try to make the, you know, big old team site, right? They're like, I'm going to train my team on all the stuff that I know.
And you're like, well, what have you accomplished? And they're like, well, I've started to build a team site. So maybe we could build a team site and we could train them on how to build team sites there, you know, which you still don't know how to do and you're struggling to do. I can't figure out how to get this image to move over a little bit over this way. You know, I've actually seen people who spend their first six weeks building a team site and they've literally never sponsored a person ever.
Well, what are you going to teach them? I don't know. No, good idea. You know, keep building team sites for a living, right? And so usually what people do is they try to skip over the, the hard part, right?
They try to skip over taking action. They try to skip over the part where they do whatever it takes, right? They try to skip that bit because they want to get past it somehow without ever doing it. You know what I mean? It's like when I started taking martial arts, I took karate and shotokan all my life when I was a kid.
I took aikido, five animals, kung fu, did a tiny bit of grappling. I was just talking to Paul about that. I was like, no, you can tackle me. Don't try. And, you know, I took martial arts.
And then when I, later in my life, I started taking Wing Chun kung fu, okay? And in Wing Chun kung fu, they would only teach you one thing at a time. And if you tried to do anything but that thing, they would hit you, right? I'm not kidding. So I'd be sitting there and I'd be doing, you know, I'd be doing a drill or whatever and they'd have me doing some boring, monotonous, horrible drill, like standing.
And I'd be standing in one spot for three hours, right? Staring into a corner, right? And they'd make me do that. And if I moved or looked over at what somebody else was doing, they'd come and kick me in the balls, right? So what you learn really fast is to only do what they tell you to do, right?
Because every time you don't do that, there's pain, right? There's pain. You know, I remember my brother, he was in a class, and this is just hilarious. It's hilarious. One of the most hilarious memories I've got, and you might not think it's as funny as I think that it is, and you'll say, what does this have to do with anything?
It has everything to do with it. My brother was sitting there and he was doing some sort of a drill, and my brother, Will, he has this ability to do splits between chairs. He was born without ligaments in between his legs, okay? Like literally, he could do the thing when he was a teenager where he just could jump up like Van Damme and do two sidekicks and land in the splits, right? And I used to see him do it and I'd say, where are your balls?
And so he's been able to do that his whole life. Well, you know, in Kung Fu, they stand funky. They're like, toes are pointed in and they're like this, and there's like this adduction coming in like this with your inner thigh muscles. It's super weird, you know, the Chinese invented it. Don't ask me why they stand like that.
Anyway, so he's standing like this for hours in this Kung Fu class with me, right? And his legs start to ache on the inside, right? So he's sitting there doing a drill and he's like, man, I can't take this. And he goes and he splits on the floor. Now, in Kung Fu, they don't stretch or allow you to.
And the class, they say, oh, no, none of that. This isn't Taekwondo, you're not allowed to do that, right, which is super weird. They're just, they're just crazy. So in any case, my brother splits on the floor and my Kung Fu teacher, he's all the way across like this far away. He looks over and he says, no, and he starts charging him.
I've never seen a person look more scared in my life, right? The other day, I shared a story about Holt and Bugs, right, when he was launching Organo Gold, you know, he had a group of people. And he got them in a room, about 100 people. And I know the story because I know a bunch of people that were there. And, you know, you guys know he makes a million dollars a month in this industry, right?
And he got a bunch of people in the room and he says, you know, he started teaching them. And he said, when you're here, you have to do what I tell you to do. And if you don't, I'm going to make you leave, right? And then he starts training. And at a point in his training, he told everybody to pull out their notepad and start taking notes.
And everybody did it but one guy, right? And he looked at the guy and he said, stand up out of your chair, right? The guy stood up and he told him to leave in front of everybody, right? He said, get out of here, right? Now, why did he do that?
Well, he knows how to build teams. But the reason he did it was because the guy wasn't listening. And he yelled at him. And he said, look, why are you here? And the guy said, I want to learn to make money.
The guy said, no. Are you going to listen to what I say? Are you going to listen to what I say or not? The guy's ego got in the way, fumbled around. He said, get the hell out of here.
You don't want to fight Holton, right? It kind of looks scary. The guy gets out of there but then what happens? Everybody falls into line and does what he says. A few days later, $5 million in sales came from that group, right?
My point is, is that a lot of you and a lot of you I've talked to this weekend, you've come up to me, right? And you've said, what do I do? And I've told you and then you've dodged around it, right? And come back looking for something else because you're avoiding work, right? You're avoiding it.
It's a little bit different, right, Chris? Than going from $15,000 to $30,000, than going from $30,000 to $100,000. It's like a hundred times more work. Now no matter what your business is, it's more work. Right?
I could lie to you and I could say, oh, it's going to be easy, you know, just send a few emails, but you don't know how to build a list, right? You don't know how to make capture pages. You don't know how to get leads every day. You don't know how to talk to people when they're responding and you got to figure everything out while you're doing it, right? And sometimes you're going to have to work way longer than you think that it is.
You know what I like about the Beachbody P90X commercials, right? I love those. I love those. I love those infomercials. The reason why is because those infomercials are not for wussies.
They try to convince you to not buy, right? They say, hey, look, this probably isn't for you. You're probably too overweight. You probably are not going to follow this workout because it's hard, you know? And if you're not willing to do it and be brutalized for the next 90 days, because to be honest, you're going to hurt for the first month and a half and you probably can't take it.
That's probably why you're not in the shape that you want right now. Probably why. You can't take this. Don't buy it if you're one of those people because this is for people that work hard, that are willing to brutalize their body, that are willing to feel pain for the next two months, that are willing to wake up in the morning and not be able to move for the first 30 days, right? And you're like scared.
As you're ordering, you know what I mean? You're like nervous. Like I don't know if I can, if I can handle this. The reason I like it is because it sets expectations right. It's probably not as hard as they say it is in the commercials, right?
But the reality is, is that you're expecting it to be brutal when you get it. Now the problem with this profession, right, is we all think it's just, you know, easy as snot when we get in it, right? And that's not true. That's partly our fault for the way we present. It's like, you know, hey, come in and you get five people and they get five people and they get five people and seven levels down.
There's eight million and then you're earning a dollar a piece and all you did was get five. Who in here knows five people? I mean, how easy is that? You know, just raise your hand. Who knows?
Come on, who knows five people? You know? Well, I don't know five people. Well, you got a Walmart in town. There's plenty of people in Walmart.
You know, it's easy peasy. I remember when I saw the plan, I saw the breakdown of how it worked. It's like, you know, at the time my brother drew it. And he drew, you get six, they get four, they get two, and they're all running a few hundred PV a month, which meant like a thousand dollars in products each. And then you earn 60,000 bucks a year.
And I saw that and it didn't make any sense to me at all because I didn't understand comp plans. And I never understood that comp plan until after I quit and I looked back and I said, where's all this money from the audios, right? But I looked at that and I was like, are you telling me I can just go get six people and they're going to get four and they're going to get two and I'm going to make 60,000 bucks? And I was in the air. That is the easiest thing I've ever heard of in my life, right?
That's exactly what I thought in my head when I saw that. I was like, here are all these losers going to college and working all day at jobs and listening to their boss and following advice and you know, they're doing this thing. And here I can, I can just go get six people. I know six people. That's like the easiest thing in the universe.
Everybody would want to be in this. Who would be stupid enough to not get in? Who? Who would be atrociously dumb enough to not join, right? Instantly.
And so what I did was I just went out and started talking to everybody I ran into and I was like, come to my house for a meeting. They're like, where's your house? I was like, I got this little apartment over here and of course I had no furniture in it, right? And I managed to get four people to a home meeting. I got out a whiteboard.
I tried to explain to them why they should get in and they all sat there like this on my floor. Didn't have any furniture, right? So I was sitting there in a suit and a tie because I'd just been a missionary. And you know, I wore the same suit that I wore in my mission for two years. It was totally ratted out and worn down.
Some of you have been missionaries. You know what I'm talking about if you're Mormons, right? And so I was wearing this old like ratted out suit that I'd had for two years because of course I couldn't afford a new one. And I had a whiteboard that I'd bought at like Costco for like $15. It had like a leg that was a little bit broken.
And I sat there for like three hours trying to explain something I totally didn't understand because I was like, if you don't get in this thing, you've got to be stupid, right? That's what I thought. Now why they didn't get in perplexed me for years, right? It's like I'd meet a guy in Walmart and I'd talk to him and he'd say he'd keep his options open and then, you know, wouldn't pick up the phone. I was like, what the hell is wrong with you?
You know, this is supposed to be easy. You get four who get four who get five or whatever and then there's like 8 million people down there. What's wrong? You should all buy soap from my business down line, you know? Get in my down line.
What's wrong with you? Right? Well, it didn't work out so well, right? It just didn't. And I didn't make money and I didn't produce and I was frustrated all the time.
Now, had somebody just told me how brutal it would be to actually make it happen, I would have probably made it happen in like 90 days, right? Because I would have just dealt with it, right? But I was expecting it to be easy. I was expecting it to be like a walk in the park. Like I go outside, take my shoes off and start walking in the beach with the ocean coming in.
I'm rolling in as I'm not doing anything because I got five who got five who got five and there's 8 million people down line, right? The reality is though that I had to come to grips with after a long time of failing, a long time. And I want you guys to think about this because I don't ever want you to go through it, right? I had to take responsibility for my skills, right? For my skills, for my ability to influence people, for my ability to get people to join, independent from a company, independent from a product, independent from whether my upline was doing meetings or not, for whether they did three-way calls or not, independent from whether I had a script book or not, whether I had a presentation, whether the company gave me a capture page.
I had to take responsibility for my skills, right? I had to be in charge and say, I'm the one. I'm the one who's going to do this or not. Me, right? Not Chris Rushlow.
Not my Amway diamond. You know? Not my upline. Not my company. Not because I got in at the top.
How many of you got in at the top before and then you didn't make any money? I have, several times. I was like, the company's just starting, woohoo! I'm going to be rich, right? It's a great pitch in hotel rooms.
It's like, we just started yesterday. You know? You're going to be in at the top because we just started yesterday. And if you imagine this big pyramid with all these people, you're getting in at the top. What would work better if they told you had to create that big pyramid by yourself?
You know what I mean? Right? You've got to go lift those 10,000 pound rocks. You know what I mean? And build your own pyramid.
You know what I mean? Like the Egyptians, right? It's a little bit more work, ain't it, than getting in at the top of the pyramid. It's not just a matter, it's like an eagle picks you up like a gigantic bird or something and carries you to the top of some gigantic pyramid in Egypt. That's about how likely that is, right?
What's your likelihood of getting rich in direct sales or network marketing ever, ever, if you don't learn how to do it? Well, you're going to end up in $8 billion. And I say that because I don't think there's that many people in the world. You're not going to get rich. You're not going to make money.
You are not going to make money if you don't learn how to do this. And then it'll go back to zero and you'll blame the company and jump to something else always looking for the next hot deal for the rest of your life. And then you'll get burnt out and you'll quit and you'll be gone for two years and you'll say those dumb scams. And then you'll come back. Later in your life and say, ah, wait, this one's different because they got an energy drink and I got in at the top this time.
This time I'm in at the top. See, I learned my lesson in 2005, I think, when I originally got in. I joined a company that was selling gel vitamins, okay? And the reason I joined it is because my friend Eric joined it, who's a famous network marketer, and I got to be in his team and I got to be in at the top. That was the real reason I joined.
The real reason I joined that company, true story, they did a hotel meeting in Hawaii and I brought my brother to the meeting and the company founders were coming to Hawaii. Okay? They flew down to Hawaii. I went to this little meeting in Honolulu somewhere. I can't remember the name of that hotel.
It's the one connected to the big mall, you know what I'm talking about, right? Down in the middle of Hawaii. Somebody had rented out this massive hotel room, bigger than this. Filled the whole thing with chairs and there was four people in the meeting. Two of them were me and my brother.
That's called a dumbass expensive mistake, right? Now, I went there and now most people would look around and they'd say, I'm out of here, right? They wouldn't even walk in. That's probably why we only had four. Probably eight showed up and four of them kind of looked in and said, nope, awkward.
But I sat down and the presenters weren't that good because they were company guys and they were trying to explain why these gel vitamins were so expensive. The gel vitamins were going to be great. But here's what I said. I was sitting forward and I was leaning forward and I looked around and there was nobody in the room and I said, there's nobody in this thing. I'm getting in at the top, right?
Now the funny thing about getting in that thing that I learned was I got in at the top and still made no money. And I saw Eric Worre go from a team of zero to 60,000 people in like 90 minutes. That's crazy. That's crazy. 90 days while I was making no money.
And after maybe a year and a half of seeing that, I kind of had to do the difficult thing, right? And that was to look at myself in the mirror and say, I'm the one not getting results, right? Now, how many of you all know, like in your deal, whatever it is, right? A lot of you are on my team. Right?
It's not because they were lucky. You guys know that? How many of you know you are not going to get rich by sponsoring a Vick's Frizz house or a Darren Little or a Dave Wood or a Chris Rushlow? Because we won't join you, right? I was grown from the ground up.
I started at zero. Most of the Dave Woods that you'll ever sponsor, they're nobodies right now. Right? So you got a choice. You could go with the whole like attraction marketing philosophy.
That's like, you know, sponsor only leaders. I only sponsor leaders. It's like, okay, how many people are that? One in a thousand people in direct sales. So you're missing the other 999.
I don't know how you manage to just target this one person that's a leader and magically get them into your organization because I have 300,000 people in my team. It doesn't work that well, right? Paul grown from the ground up. Chris grown from the ground up, right? All the leaders that you see in this room.
We started at zero. Somebody had to mentor us. Somebody had to get us in when we were at zero, right? When I started online, you could say, oh, well, you know, that guy got lucky. He sponsored Dave Wood.
My sponsor, when I got online in 2009, when I first started making money, right? He was zero and I was at zero. I started at zero with no list, with no influence, with no credibility, without lying to anybody, right? Paulo started at zero. He was raised from the ground up by Vic, right?
Abram and Nikki, they started at zero. All the people in this room that are getting big results, they were zeros at one point or another, most of them a year ago, right? So if you're going to go out there and, hey, I'm going to sponsor leaders into my organization, because I only get leaders into my team, yeah, good luck, right? Because it never, ever works and everybody I know who's tried that, they're all broke. Because he never really learned to produce.
So he had to learn from zero again. Because sometimes leaders leave. If you're going to depend on other people to create your results, if you're going to depend on sponsoring a leader, if you're going to depend on a magical company presentation, if you're going to depend on me doing it for you, or your upline doing it for you, or your crossline doing it for you, or your downline doing it for you, or Jesus is going to do it for you, right? Because all the other Christians that pray that God will just put people in their downline, he's not doing that for them, but of course he'll do it for you because Jesus doesn't want you to work either, obviously. That's what the Bible says that I've never read in my life.
And I said, the Lord has appeared and said, get your ass to work. To my knowledge, the Bible says you reap what you sow, right? You reap what you sow. So if you're not sowing anything, you're not going to reap anything. Does that make sense?
Everybody in here? You reap what you sow. So what's today really about? Today is about learning how to be a top producer. I'm not going to talk about team building.
I'm not going to talk about building systems. I'm not going to talk about culture building a lot. Some of the things that I'm going to teach you today will transfer into culture and part of the training that we're going to do today is going to be stuff that you're going to pick up unconsciously. Part of it's going to be strategies that you're going to pick up consciously. You know, a lot of people get weirded out by this whole, you know, unconscious stuff, but this is really all we're talking about.
You know, there's these things in your body called mirroring neurons, right? Like if you are a golfer and you watch golf, you'll get better at golf automatically just by watching it, right? If you're somebody that prospects on the phone and you listen to somebody else prospecting on the phone, you'll automatically and unconsciously pick up on the behavior and skills. When you're talking with a friend for a long time, you start to pick up their mannerisms. When I started working with Dave Sharp, I started doing this with my head, right?
You have a friend that says ain't a lot. You kind of start saying ain't unconsciously when you're around them. They have a mannerism. They do this. You can just kind of start doing this.
You start to behave and you start to act like the people you associate yourself with, right? So when you see people that are creating extraordinary outcomes and results, you'll automatically unconsciously pick up on those behaviors and just start doing things differently in your business. That's one of the advantages that you're going to get here because I'm going to bring up some people and show you some things that are producing unbelievable, extraordinary results. Some of the things are going to be conscious things that you're going to have to make a decision to do, right? I'm going to give you guys a formula today for doing live presentations.
I'm going to show you how to do it on the internet. I'm going to show you how to do it offline. A lot of you guys will see that and not do it, right? That's going to be your decision to do it and I'm going to teach you how. I'm going to teach you why.
Today is really about one thing. It's about sponsoring and selling and that's it, right? Sponsoring and selling and that's it. Here's why. If you look across this niche, we got a million people in this niche that think this business is built in all kinds of ways and they always try to avoid sponsoring and selling, right?
Unfortunately, we don't get paid from anything else. If you look across your companies, maybe you guys are in five of them. Maybe you're in one. Maybe you're in mine. Maybe you're in something else.
The reality is you guys are in something with a comp plan and if that comp plan is not illegal, right? You only get paid for selling stuff. You only get paid for selling products for creating sales. And after you start creating sales, you can create teams within those sales organizations, right? But that's a different step.
Guess how big of a team you can create without selling anything? Nothing, right? Some people are like, I just want a big team. I want to help my team. How many people have you brought in?
Three. Okay. So what are you going to do? Tell them to get three and they'll get two and tell them to get two and then they're going to get one and you'll have a total of nine people in your organization ever, right? You need lots of numbers to succeed at this.
A lot of numbers, right? I'm going to teach you guys the secret to sponsoring leaders right now and then we're going to talk about it through the day. Here's the real secret to sponsoring leaders. Bring in two people a day. Why?
Because leaders pop up in your organization in unbelievable, predictable times. Yeah. Unbelievable numbers all the time. In every company it's the same, right? If you bring in a hundred people, you'll probably find an unbelievable leader in there as long as you keep going.
If you quit, they'll probably never pop up because they're probably not going to be a leader when you get them in. So if you bring them in, then you quit, then you jump to something else, they never become a leader. How do you get the Paul Hutching leaders? You want to know how I got Paul? I brought him in and he wasn't a leader and I kept going and I kept going and I kept going and I kept going and I kept going and I kept going.
He picked it up. I'd be out at the end of year one. I started doing another organization, but I kept going and I kept going. I kept going and I kept going. He joined everything I ever did, even if he didn't do it.
Just see what I was doing. I kept going. I kept going. He kept modeling and modeling and modeling and modeling. And finally, in 2012, three years after getting him in.
Three years later. Oh. Yeah. What does Michelangelo do? You sponsor and you sell all day long, right?
It's all you do. What do you do, Miles, in your business? You sponsor and you sell all day long. It's all you do. Chris, what's your actual business?
You sponsor and you sell all day long. It's all you do. Aaron Rashkin, we got a million dollar earner right there. What do you do in your business? You sponsor and you sell all day long.
That's literally all he does. Nothing more, right? Darren, what do you do? You sponsor and you sell all day long. That's literally all you do.
Any other focus of attention will not produce the results that you want. It won't produce the outcomes you want. It's not going to produce the influence you want. You're not going to sponsor the leaders you want. You're not going to build a team of 10,000 or 20,000 or 100,000 people that you want.
You're not going to get results if you focus on anything else. That's literally all you need to be doing if you're not making that much money, okay? I just want you to just raise your hands and be honest. It's okay, right? So that means that out of this room, there's maybe four people, right, that need to learn some additional strategies.
Maybe four. The rest of you, this is it. You guys got that? Sponsoring, selling, that's what we do. You get paid for.
That's all your comp plan pays you for. That's all you're ever going to get paid for in this industry. That's the only way you're going to learn to build a big team is you got to get this down. That make sense? We're going to come back.
We're going to talk about how to target a market and what target marketing is. We're going to talk about creating strategies to target them, drive traffic, to create traffic. We're going to talk about generating leads and more importantly, though, how to work your lead. It's not complex at all, right? You just got to learn the strategies.
What really you need to learn is how to work them. I'm going to teach you all sorts of strategies to do that. I'm going to teach you how to do it through email. I'm going to teach you how to do live events. We're going to have a couple of live presentations that I'm going to critique from the room.
I'm going to show you a formula for how I've constructed live events. I've sponsored actually on live events, like 60 people in a night when I was very early in my business with a list of like three or 4,000 people. When I joined a new company, got on a webinar, I sponsored 60 people from like 4 p.m. to midnight and a $500 discount. I'm going to show you how to do that.
I'm going to show you how I did that through the presentation formula that I use. We're going to do presentation critiques. I'm actually going to show you how to do that in hotel rooms too, going from an internet to a hotel room, right? With a formulaic approach that can duplicate your group that's super easy to do, but you actually got to go do it. I'm going to teach you how to close on the phone, right?
A lot of people are like, phone? God. Here's the reality. I've made fun of the phone because it's easy to make fun of and it's so fun to make fun of people that are on it all day and night, right? Because of some of the dumb stuff that I've done, but I'm going to show you how to do it in a way that's not dumb, right?
Paul Hutchings sponsored you on the phone, right? Chris Rushlow, you know my first two years online, I sponsored everyone on the phone, right? I had a system for that. So I've sponsored more people on the phone than virtually anybody that I know. I actually don't know anybody that's done more numbers than me on the phone.
I know people that have created bigger high ticket numbers, right? Aaron's in the room. We're going to bring him up too for that. Right? But I don't know anybody that's sponsored more.
I've sponsored about 5,000 people on the phone, okay? Why should you listen to this and why should you pay attention? I've done $100 million in sales in the last two years, okay? I've out-sponsored everybody that I know in the entire industry and I know everyone. I've seen over 300,000 people come and go.
I've seen the people that get results and I've seen the people that don't, right? Right now I have a lot of people that don't. I've seen a lot of people that don't. Over 6,000 people in my organization earn a commission every month, right? Got a lot of results.
Not perfect. However, this stuff works. Paul, does it work? You learned this stuff, right? How many people did you sponsor last year?
So you sponsored close to 400 people last year, right? Using these strategies. That was just two years. Okay, last two years you sponsored about 400 people, right? It works.
So he sponsored a total of about 1,200 people since he met me. And before that, how many people did you sponsor total? So he'd sponsored 23 people in two years, met me, and you've sponsored 1,200 since you met me? Okay, so does this stuff work? You guys decide to know what Paul knows?
You guys excited to know what Paul knows? Even if it takes work? All right, even if you have to work your ass off? And it's brutal? You'll probably quit.
Good, good, good, good, good. Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication.
Since we want to help you make a difference, we're going to help you make a difference. If you want to make an informed decision, we've gone above and beyond with our income disclosure document. If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php.
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