Getting Leads But Still Broke? Why Blogging Alone Won’t Sell (Wealth Plan 2)
Audio only · watch on YouTube
David Wood opens with a blunt diagnosis of why so many people work hard online and stay broke: they know how to get leads, but they never learned how to sell. He says the process for making real money on the internet is simple, but it gets buried under hype, convoluted advice, and endless product launches. His point is not that people are lazy or stupid. It is that most people are trying to learn everything at once, when only one skill actually matters right now.
You only need one skill, not ten
David tells his audience that they do not need to become an SEO guru, a sales guru, a product creator, or a technology expert. They do not need to understand how the internet works, and in his words, “you don’t even really have to use the internet that much.” The only thing to get good at, he says, is increasing targeted traffic as you make more money. That is the single skill he wants people focused on.
He contrasts this with the normal way things go online, where a person has to learn everything just to make anything work: set up the tech, design the funnel, capture leads, sell the leads, upsell them, email them, buy every info product, keep up with changing technology, and pay for their own servers. A system, as he defines it, exists to take all of that off a person’s plate. “A system is a proven model that works on certain math,” he says, and the reason Empower Network built one was to manage conversions and manage a team so the individual marketer only has to focus on traffic.
Blogging gets you leads. It does not get you paid.
David is explicit that he still believes in blogging. He tells people to blog daily, even if it is just a short status update, because blogging builds relationship marketing that compounds over time. But he draws a hard line between getting leads and making money. “Blogging doesn’t work to make money unless you know how to sell,” he says. You can blog all day on a free site or your own WordPress installation and still not sell anything, because blogging and selling are not the same skill.
He illustrates this with a friend he has known for years, someone he personally taught to blog and generate leads through SEO and backlinks. This friend is not in Empower Network. On the phone, David asked him how much he was making. The friend was getting 18 leads a day after two years of work, and he was not even clearing $1,500 a month. David uses this as proof that traffic without sales skill leaves people stuck: “that’s the result of knowing how to blog and not knowing how to make money.”
What his own blog cost him, versus what a $25 blog produced
To make the sales point concrete, David breaks down what he spent building his own high-converting blog: $1,600 for the design, about $2,500 more dumped into affiliate technology, and $350 a month in hosting. By his account, this blog is one of the highest converting blogs on the internet. Even so, he says it does not sell or profit as well, per visitor, as the $25-a-month Empower Network blog. His conclusion is that a brand new person who just learns how to drive traffic to that $25 blog will profit ten times more than he makes from his own $4,000 setup, because the Empower blog is better optimized for sales.
The guarantee, and what he told his blogging friend
David extends a specific offer to anyone in Empower Network who is “all in” and following what he teaches: if you are getting at least 18 leads a day and not making at least $500 a day in commissions within 30 to 60 days, he will get on the phone with you personally and fix what you are doing wrong, for free. He repeats this exact promise to his stuck friend, telling him that with his existing traffic, going all in and buying all the products, and doing exactly what David told him, he would be making $500 a day within 30 days. David is careful to note he cannot guarantee the outcome itself, only that he will personally fix it if it does not happen.
He frames the whole talk as a response to watching people waste years on the wrong problem. “I’m sick of seeing people doing stupid stuff that makes them broke,” he says. His instruction is not to become a guru, not to reinvent the wheel, and not to keep pouring money into a self-built blog. It is to get the $25 product, learn to drive targeted traffic, and let the system handle the conversion and the sale.
Written up from the original recording. The full transcript is below.
Read the full transcript (10 min talk, 1,960 words)
The process on the internet for making lots of money is so simple it's unbelievable. It's totally convoluted by all the bullshit that we all hear, it's totally convoluted by concepts that really don't make sense in reality, and it's completely convoluted by constant never-ending, hyped-out product launches. Now here's the key. There's an option that you have. The option is to do it your own way, okay? And honestly, most of you can't, I'm going to be truthful, and it's not because you can't ever do it, it's because you are not in the right space to do it.
And it's not insulting, because when I was new, I was not in the right space to do it. I didn't understand it, I didn't know how to do it, I didn't know how to teach it, I didn't have the money to do it, I didn't have the money to put it together. I had to learn it and make less money and then create it. So the choice is, do it yourself, or join us, right? And do it with us. And if you do it with us, that's going to be the easy way.
A system is easier. Now here's the goal of a system in this process. People say, Dave, what's a system? A system is a proven model that works on certain math, okay? It's proven, right? This is what we do here at Empower Network that's a little bit different, is what we do is we create systematic ways of managing these conversions and managing your team to free you up to focus on the one thing that you need to get good at, which is targeted traffic.
That's what you need to get good at here. Now you don't need to get good at, you don't need to be an SEO guru, although you could learn that, that's a form of targeted traffic, okay? You don't need to be a sales guru, although you're welcome to learn it as we go. You don't need to invent your own info products. You don't need to invest in technology. You don't have to understand how the internet works, in fact you don't even really have to use the internet that much.
What you need to understand is one thing and one thing only and that's how to increase targeted traffic as you make more money. That's the only skill that you have to learn right now. That's it. Now if you've ever been on the internet, you know that this is not normally the way that it is. You have to learn everything in order to make it work. Is that true or is that true?
If it's true, type it's true. You know it. You have to set up everything, manage everything, design everything, know how to capture leads, know how to sell the leads, know how to upsell them, know how to email them. You got to buy every info product, you got to stay ahead of technology, you got to pay for your own servers. Let me give you guys an example of having to do it all yourself and you guys are going to relate to this. When I got online, I started blogging.
That was my core strategy. Everybody here needs to be blogging and you should be blogging daily. Even if you're just putting up a little status update, you're saying, hey, just want to let you all know how I'm doing. Everybody here should be involved in blogging. Why? Because blogging is the best long-term strategy for managing a lot of leads and for creating relationship marketing that just expands over time.
I'm not going to get into that a lot tonight and the reason is because this isn't a blogging course. You have blogging strategies that will just knock your socks off in the members area of Empower Network when you hit the add to cart button and you start and you join. That's not what this is about tonight. Tonight is about making money. But just as an example of what people normally have to do. Now here's the problem with blogging.
Blogging doesn't work to make money unless you know how to sell. You can blog all day and night on a free website. You can blog all day and night on your own WordPress site. Blogging doesn't equal sales, right? It's not the same skill. So most people, even if they're good at blogging, if they're good at getting traffic and good at getting leads, they're still not selling very much.
Give you an example. Good friend of mine has known me for years. I was on the phone with him the other night. He got all his leads through blogging because I taught him what to do and I said, how much you making pal? He's not in Empower Network and you know what the truthful answer was and I could tell he had pain in his eyes because he'd been doing it for two years. Now this is a guy that knows SEO.
He knows how to do backlinks. He's not in Empower, right? He's getting 18 leads a day. Folks, I will guarantee you that if you're getting 18 leads a day and doing what I teach here at Empower and you're all in, that if you are not getting at least $500 a day in commissions, that I will get on the phone with you and fix what you're doing. If you don't get $500 a day in commissions within 30 days of doing that, 30 to 60 days, I will get on the phone with you here if you're in Empower and I'll fix what you're doing wrong if you're willing to listen and I'll do it for free. That's how confident I am that this stuff works.
He wasn't even making $1,500 a month, a month folks. Now he might even be on this live stream if you are buddy, I love you and I'm not mentioning your name, nobody knows who you are. But 18 leads a day, he's making less than $1,500 a month. Guys, that's the result of knowing how to blog and not knowing how to make money. Blogging on wordpress.com does not make you money. Blogging on Facebook does not make you money.
Setting up your own WordPress blog and learning how to get leads does not make you money. Getting leads does not make you money, you got to know how to sell stuff. Is that okay that I just tell you the truth? Blogging is not your problem, selling stuff is the problem. So at Empower Network as an example, my blog cost me, my personal blog that sells a lot of stuff cost me $1,600 for the design, I dumped about another $2,500 into affiliate technology on it and I pay $350 per month in hosting. And after all this stuff, it still does not sell as well as the $25 per month in Empower Network blog on a per visitor basis.
So that means I'm paying on my own blog $350 a month, a total of about $4,000 up front and my blog is one of the highest converting blogs on the internet and it doesn't sell and doesn't profit as well as what you get for $25 a month. So when we're talking about products and selling folks, I know what I'm talking about. It's not about blogging guys, it's about making money and you've got to be able to sell to make money. Does that make sense to you guys? If that makes sense to you and that excites you, type yes. That means as a new person, who's brand new, all they have to learn to do is the blogging.
If they have that $25 product and the rest of the things I'm talking about tonight, they will profit ten times more being brand new, just learning how to get traffic to their blog than I'll make from my blog because this blog is better optimized for sales. Does that make sense? If that excites you, type yes. So if you ain't in yet, hit the add to cart button and get in. That's what we're doing. We're not, you say there's blogs out there.
Well yeah, there's blogs out there. Are you blogging to say hello to everybody? Are you blogging to put videos up on the internet or are you trying to make some money? I mean what are you even here for? Does that even make sense to you? Well I want to just blog.
I want my own pictures. Well okay, go broke. Like my friend who's been doing this for two and a half, three years and is a guru at blogging and knows what he's doing. He's on all the webinars, but he doesn't know how to sell like me. And it's not because he's bad folk. So I got him on the phone the other day.
I said hey look, if you're willing to do what I tell you, and it's going to be a stretch because he didn't have a lot of money and he's got to get all in, he's got to buy all the products, right? And I said if you're willing to do what I tell you, I will get on the phone with you because you have enough leads already, you will be making 500 bucks a day in 30 days. That's what I told him. I said you will be making 500 bucks a day in 30 days. You got to get all in and buy all the products, right? And then I said you got to be willing to do exactly what I tell you to do and I'll work with him.
Why? Because he's got the leads, he's got the traffic, the targeted traffic to make that amount of money which is 500 a day. He doesn't have enough traffic to make a thousand a day, but he has enough traffic already with his existing traffic to make 500 bucks a day. Now obviously I can't tell him I'm going to guarantee him to make 500 bucks a day, but I can guarantee him that if he doesn't, I'll be on the phone with him fixing it, okay? And I'll give you guys that same promise tonight. Why am I doing that?
Because I'm sick of seeing people doing stupid stuff that makes them broke, right? Stop it. You don't need to know all this stuff. You're not here to be a guru. I'm not here to be a guru. It's fun.
I mean, you go to the meetings and everybody's like, oh, it's that guy, you know? But you know what the truth is? I'm here to make more money with less work. Now for me, that means I had to build my own system because there's nothing that did what I wanted it to do. Nothing that converted like I wanted it to convert. Nothing that made people as much money as I want them to make.
If you're not in Empower Network, scroll down to the bottom. There's an add to cart button. Just get in. Okay, hit the button now. You can get in Empower for $25, okay? And you need to buy that $25 product.
I'm going to explain why tonight. I'm going to explain how it fits into this process and I'm going to explain how it can help you build whatever else, whatever other business that you're in. So hit the add to cart button below this video, okay? Hit the add to cart button, all right, and get in if you ain't in.