Toby & Layla Black: Founding Members on Building Fast

Okay, welcome to this Empower Network Inner Circle interview. You're in the right place at the right time. From beautiful Littleton, Colorado, my name is Chris Rushlow, and I'm your host and your designated driver at the Internet Land for the next half hour. I'm extremely excited to be here as we have a dynamite interview for the Inner Circle members here today. Just a few quick tips for everybody.

You might want to block out all distractions. Turn off background noises if at all possible. You don't want to miss what will be shared here today. Yes, I know everybody that in this day and age we all suffer from disconnection anxiety when we can't turn off our cell phones for fear of missing something. But I promise you, everybody, the most important thing that you don't want to miss today is this interview.

So for those of you at a computer, you might want to open up a notepad or a Word file or something of its equivalent and take notes or a good notebook and write down, jot down some notes. And if you're driving, listening to this audio, maybe just take a moment. Just let off the gas a little bit. Just cruise along listening intently rather than trying to find a way to pass the car in front of you. And really, really excited today to have Toby and Layla on.

And they are some of the fastest moving movers and shakers in the Empower Network. And a little bit about Toby and Layla. Toby and Layla were two broke musicians living in the basement of a bar. And with about 40 bucks between them. Just to buy pizza and beer.

They actually uprooted, moved to Florida to help Toby's parents out who were losing their home. And their whole plan was just to get jobs and go about helping out. And then they got introduced to network marketing. And one thing led to another. They found themselves at a live event for internet marketing.

Which opened up the whole online world of network marketing and internet marketing for them. And from then on they've been hooked. And they're still young in this industry. But have. And they have definitely proven they're right.

Some people still consider them newbies. But according to their earnings and what they've done. It's nothing short of tremendous. And since now just joining the Empower Network. And that's already created for them in one week.

So without further ado. Toby and Layla, how are you? Fantastic, Chris, what a wonderful introduction. We'll have to hire you to come on the road with us for sure. Thank you, thank you.

Really, really glad to be here with the both of you today. So I gave you a brief synopsis. But you know, feel free real quick to fill in the blanks about your story here. And how it all happened for you when you got your start in internet marketing. Yeah, when we first got started we did what everybody does.

You know, we followed what our outline told us to do. And they were traditional offline. Online marketing team. Layla and I hammered it for about eight or nine months getting no results whatsoever. I think our check for the eight or nine month period total was like 300 bucks.

Our family called us crazy. Yeah, we had spent 1500 to get into our first company. So we're obviously in the red zone. And then we went to a live event in Orlando. And we got to meet one of the most key people online that we never knew who he was.

It just so happened we sat next to him. And Layla and I being the hungry. Anxious, you know, to be successful youngsters that we were. As soon as we saw that guy by himself, we immediately went over and spoke to him. Now that's one thing.

That's a lesson right there in itself. If you want to be successful, if you want all these things that you say you want. You have to be willing to get outside of your comfort zone. Now obviously Layla and I felt a little bit intimidated. Here's this multi-millionaire, incredible superstar online networker.

And here's these two young punks. We're obviously a bit nervous to go up and speak to him. But if we hadn't, you know, if we just stand at the side and watch them and went along with everybody else in the seminar. We might still be where we were at years ago. But because we got outside of our comfort zone, we were okay with being a little bit uncomfortable.

Because we're totally focused on where we wanted to go. We went and spoke to him. He turned us, as you said, he turned us on to the online networking arena. And since then, you know, we've become the number one recruiters in our company. Highest level, paid great, and one of the most successful attraction and marketing systems out there.

You heard the stats from Ian. What else we done, babe? Yeah, I mean, we've won so many trips. I've never been to Las Vegas before. And I think we've been there, you know, five times within a matter of six months.

Hawaii, Mediterranean. Cruises. It's been really surreal. But it's been extremely powerful to meet so many awesome people along this journey that we've created. And to be able to empower them.

And to be able to impact so many people along the way. And one of the key things that at that very first event that Toby was telling you in Orlando. When we got the guts, you know, we got the guts to get out of our comfort zone and speak to this multi-millionaire. One of the key things he told us is to lead with value. To lead with information.

To teach people on the front end. And have generic products. And that's why, you know, the Empower Network, it's just so perfectly aligned with the route to success online that we followed. But now it's paying out 100% commissions. You know, when we first started working online, we definitely were not getting paid 100% commissions.

We were getting those measly checks that everybody feels. But, you know, we put in the time and we definitely aligned ourselves with leaders that had the results. That we wanted. And we aligned that with desire and commitment. And, you know, now exactly.

We're here. We're here. And we're just excited. We're so excited. We're humble.

You know, we just want to make a difference. We want to share our experience with people so that they can learn and they can duplicate what we've done. Well, you know, that's awesome. You know, and I'll say, you know, something there that stood out to me. When I heard your story.

When I first heard of you guys and what you were doing. You know, it was way back when Dave had just finished his article marketing webinar. And then we were looking at all the testimonials. And I came across the testimonials that the two of you did for him when we were reviewing them for who was going to go on the side and everything. And, you know, the thing that jumped out to me is that you guys didn't necessarily have the traditional background.

You were musicians. Which was a little bit different than just having a regular business, traditional business background. Can you speak to that for a minute and how maybe you think that might have given you an edge or helped you out or helped guide you through this industry so far and how that served you? Well, for sure, Chris. And that's a great observation because I think it does have its pros and cons.

And obviously for Layla and I, we totally focused on the pros. You know, being musicians, we're very creative. So we're left-hand side of the brain people. So when we came to this industry to network marketing online, we never looked at it from an angle of criticism or looked at it as an angle of the numbers or looked at it as an angle of how do you do this. It was always, oh, yeah, we can do that.

Let's figure out a way to do it. And when Dave released, I still remember sitting in Layla's parents' house watching the webinar with Dave Wood do the article marketing. And we immediately bought it.

Didn't have the money for it. But we found it. Bought it. And then it was like we went into crazy hibernation mode. It did cranked out articles.

And within the first 24 hours, we had our stuff on the first page of Google. And what's so funny there, Chris, is think about how many hundreds of people bought that course slash tool that night, that have seen that webinar, taken the action of buying the product on it, but then not got their stuff on the first page of Google. Why? We all have the same potential. We're all given the same resources.

Some of us are given more. But it was because Layla and I decided that it didn't matter what hiccup came in the way, how we did this, how do you do that. Nothing stood in our way because our drive was big enough to see all of those as just a little hurdle to jump over to get to where we wanted to be. Yeah.

And also, being musicians with very little background in business, I guess it made us less skeptical. The moment that we saw network marketing, we were like, wow. That is a—Is this legal? Well, that's awesome. That is a concept that is just so powerful.

I think about how many people's lives we can change, think about how awesome it's gonna feel to help people achieve their dreams and then get paid for that. The whole concept, we fell in love with it instantly. And also, it did set us apart from people, you know, because we were out there playing songs. We were writing songs for companies and we were, you know, singing all over the place.

It was, you know, all over the place, you know, our music's out there and we're just very real. From the very beginning of our internet marketing career, you know, we quickly learned that you've got to be real. You've got to be who you are, accept who you are, the positives, and develop yourself where you need to develop and, you know, make yourself better where you need to be better, but constantly be growing. And, you know, that whole process has been incredible. That's my favorite part about this industry is the self-development and the self-awareness.

Yeah, you know, definitely. I agree with you wholeheartedly on that. I absolutely love that take on it. And I'm really thankful that you shared that because I think what's really important for most people to understand is that they come to this industry with normally having a conception of how it's supposed to be done. And a lot of people relate that to having a traditional business background where you might have some people who are very entrepreneurial minded.

And so they approach it with a traditional business mindset and they're attempting to recreate and then oftentimes, for lack of a better word, mimic and copy what a lot of other people do rather than really being themselves and letting it flow. And I know that from a musician's standpoint, you know, that's a very right brain creative way of operating. Yeah. And there's really a drive there to express yourself, to bring joy and happiness and empowerment to people. You know, that's one of the things that even musicians and rock stars do.

They have the ability to do is to move people emotionally and make them feel better. And then through that, they feel like they make the world a better place. And it's just funny how you can take something like network marketing and relay that in the same way and accomplish the same thing and it be able to help you, you know, learn more about yourself and move further along and help people. So it's a great segue. And I just really wanted to highlight that because you have a lot of people that think they have to do it a certain way from what they know, rather than what I've been telling people for a long time is that the secret sauce really is your own creativity and your own passions and desires and how you want to sing your song, how you want to be your unique vibration of who you are.

And when you do that, the rest becomes a lot easier. And I think that's been very well displayed and proved by you guys, which is why we have you on the call. And the numbers don't lie. They speak for themselves right now. I believe you're in the top two of the income earners in Empower Network right now.

So the proof is in the pudding. For sure. And Tam thanks us every, Lawrence Tam thanks us every single day. He's our direct sponsor. Which is why he's probably the number one right now.

That's the beautiful thing. And that's the thing. That right there is a lesson in itself, that when we met, we met Lawrence Tam at the first Live the Dream event for the attraction marketing system. And then we met him at a primary company event and we never done business with him before, like directly. We weren't under him or he wasn't ours.

We weren't cross line, but we'd seen him about, we chatted with him. He was an awesome, cool guy. We knew that he ran his business successfully, you know, three to seven thousand hours a week. So we knew that he was going to be around for a long time, consistently for years online from doing it part time. So we knew about him and we liked him.

And then when he turned us onto the Empower Network, we were all over it and we trusted him, you know, and that's something that Layla always stresses with brand new people, trying to blog and build up content. Look at yourself as the trusted advisor, you know, because once you're on that playing field with a person when they're looking to you for advice, it's so easy to sell people anything when they're looking at you like, you know, a doctor or a lawyer, you know, because you have that posture, the expert in the field that you're talking about. So the lesson there with Tam is always keep good relations with people, even if you're not making money from them or with them yet, because later down the line, you never know what's going to go around. And I'm sure Tam is obviously thanking his lucky stars that he sponsored us. So it's really powerful.

Well, yeah. Yeah, that's just it. And I think that there's a couple of points there, you know, to be noted, is that, you know, don't waste any time. Tam got to you guys when you were well known in the industry and you kept a good relationship and he got to you right away and said, hey, let's do this. And you two did not hesitate.

You jumped right on board and you went for it. And, you know, so you seized the opportunity. And a lot of people who were sitting on the fence that were thinking about it, you know, kind of lost out on a lot there. And so that's one point. And the other is so much happens in this industry that when if you can't keep good relationships, I mean, things can get out of hand really quickly, as we've seen some of the feuds, you know, go on between some quote unquote gurus, which is half the reason why we created something like the Empower Network, where you don't have to have gurus.

You just make money, like one, you know. And so what I want to look at here with what you two have done so far is tell me the main method. Okay. Let's talk about this. So you said you started doing this with the Empower Network.

Yes. And you're taking that idea of how you have been bringing so many people into the Empower Network. And my assumption would be that it's mostly from people that you've built relationships with already, that you had a pre-existing list with and people that, you know, and you essentially got a hold of them and told them this is the deal. And so if you could just bring me through that process of how that went down for you so we all can understand, you know, what's really being said to people, what needs to be said to people in order to bring them into the Empower Network. Right.

This thing, well, I'll set up the whole umbrella picture of it and then Layla can go into specifics of how we're just talking to people and what we're doing. We latched on from the early points that building a community and a culture around what you're doing is one of the most important things that you can do. So that's why Layla and I have our own private Facebook groups, we have our own inner circle, you know, we do private boot camps for them, we give them special content, and you make people feel like they're a part of an exclusive VIP culture. Because then one day when you do come across something like the Empower Network or such a great tool or offer, then you have this following of people and loyal fans and business partners that you can share the information to. So that's exactly how we were able to jump up right away.

Obviously you don't start out with this huge culture and following, it's a process you go through. And then you're able to say, hey, I'm in this group and I feel like this is something I need to be taking a look at, and I'm not going to let this trip me up. And that was a list or following of people that really look to you for advice. And as Toby said, you are their trusted advisor. They trust your opinion. When we brought them the Empower Network, it was pretty much a no-brainer. They know that we've built our business through blogging.

They know that our blog brings in thousands of leads on autopilot. So they know that when we bring something to them that has to do with blogging, it's 100% commission. We really didn't do very much explaining, though. We didn't do presentations. We didn't do big, long conference calls.

We left that to the professionals. We left that to the Daves. They were absolutely incredible. We were talking to a leader today, and she says, well, haven't you guys been doing three-way calls or presentations? And we're like, no.

That's been the awesome part is that it's all there for us. And it's all there converting. It's all working, which is so awesome. Yeah, that's absolutely hilarious as well, in the sense that a lot of the times, even when I'm doing my coaching sessions and strategy sessions with my clients, I'm always telling them, you have to find a way to insert yourself into the equation. Even if you have some other tool that's doing the selling for you, you have to be able to insert yourself in there and have yourself a part of that.

And, you know, normally, that meant having someone make their own intro video or put their cell phone on camera and introduce themselves and all of those particular things. And so I told Dave that, and he says, well, wait till you see what this video does. And so when I watched the video, I realized, you know, all you got to do is connect with someone and be a conduit to that message and get out of your own way, you know. And that's the people that have been having success are the ones. They don't get in the way of it because that thing has been put together.

It's just the numbers don't lie, and that thing is converting higher than just about any video out there. So, you know, we're really primed here for that. So where I would like to really take this is what methods are the two of you planning to do to scale your business up and continue to grow? In more specifics, I know we're doing a lot of blogging. Do you do any type of paid advertising or is it all free traffic?

We're able to build up so far. It's primarily all free social media, blogging stuff, video marketing. But the past few months, we've really dived into solo ads and doing newsletter ads and stuff like that. And that's what we're going to move into to share with the whole Empower Network, is how to structure, you know, the offer, the email, the capture page, obviously works, and then the video that they already have in there. So really just finding the offer and putting the good email content together to drive the business.

And that's something that Layla and I, we don't do a ton of blogging anymore, but we used to for months and months and months, we do two or three posts a day. And that's another reason we built up such a great culture and following, because it's almost like a book. You know, when a good author comes out, there's a culture and a community around that author because people get to know them, they get to know their writing patterns, they get to know how that person thinks. They almost feel like they know them personally, through the writing, and it's the same thing with a blog. You're able to create such a great following and culture because people are going into your personality, they're getting to know private things in your life, they're getting to know how you think, how you feel about the world, so you're gaining trust and building rapport through a creative way, obviously, through blogging.

And it's really, really personal, and that's what I love about the Empower Network is that it allows people to take their personal journey. Yeah, not everybody is at the point where Toby and I are at right now, but they're on the journey. So it allows people to take people through that journey, through that process. We have a guy who just signed up with us last week. He's a firefighter, and he's been working on the Internet part-time.

Big shout-outs to Brian. And he has never made a check, never, ever made a check. He's constantly been paying for systems, paying for autoresponders, paying for domains, paying for everything that we need to be successful. He's been working online, but not bringing in a profit. And he said to us, he called us from the fire station.

He was ecstatic. He got it on his phone, and he was just freaking out. So, you know, and now he's created this little following of people that are cheering him on. You know? Cheering this firefighter on who's finally making money, finally earning checks, finally getting forward on his journey.

And, you know, it's just powerful that everyone can take their own unique journey. Sorry about that. Phone's ringing off the hook. I'm surprised it hasn't rang already. That's all right.

So, yeah, it just really allows people to take them through that process of developing and growing and learning, but then be in a position, you know, to be funding that growth as well. And like Toby says, get into marketing where you can now scale up, you know, with solo ads and with some paid advertisements, PPC, and different things like that, you know, co-ops, lead co-ops, that sort of thing. So this is just, it's just so awesome. You know, it's just the perfect, perfect package even for a brand new, you know, never done it before rookie.

Yeah, absolutely. You're right. And it is because we're seeing people make money all over the place that have never made money before, you know, that is just the biggest proof in the pudding and the coolest thing ever, because we know that the two biggest issues facing people getting started, like you had said before too, is a lack of money and, you know, getting, waiting a long time to get paid. And then, you know, such as where it takes a long time to make a little bit of money to reinvest, you know?

And so, you know, it's funny that we now have a system where blogging, which is what, you know, Dave has built his empire on, what the two of you have built a lot of your empire on, you know, that we can do this through a lot of free traffic methods for those that don't have much money to start. And then right away at the same time, simultaneously, people can be a part of co-ops and paid advertising because they are making money right away to be able to dump right back into their marketing budget and scale their business up faster than anything before. And so it's funny how, like you said, the perfect mix of both of those, where we also are taking the technical work and the sales know-how out of it, which are the two biggest things that hold people up. Cause we can teach people, you know, traffic generation, you know, we can teach people article marketing, we can teach them video marketing and we can teach them certain traffic generation methods and social media. But you know, the more defined skills were always the ability to present something in a way that solves a person's need and how to sell well, and combined with the Dave brothers, you know, we've been able to do that to where, you know, someone who all they've ever done before is blog, which we give you that to do without any technical setup.

So you already have that, but you can jump right into pay traffic strategies as well. I've never seen that anywhere else. Have you? No. And that's something. Do you see here that on your line, Chris?

No, I don't. Hmm. Okay. Maybe I'm a little too close. I'll back up a little bit.

We'll turn our stone. Maybe it's coming from ours. That's something that when we dive through the cost of intensive, $500 upgrade within the system, that is what we were punched in the face with the amount of incredible content. The traffic generation stuff from the SEO to the blogging training. And then the stuff they dive into with using positive, you make in your sales videos and sales content.

Yeah, absolutely. I mean, what I personally love is that when we put the core commitments together, you know, that was huge, you know, to help people actually have a step-by-step process with this. And even, you know, smart enough to build in the point about number four, with new member coaching, where we encourage people to call, you know, to call somebody and help them upgrade and help them get their questions answered. And, you know, the funny thing about that is, is that you can call somebody and you don't have to be attached to helping them upgrade. Like you have to sell yourself because of the way this plan's designed.

You can simply say, look, we respect you where you're at and that's okay if you don't have the budget or are not willing to yet, because those bigger, higher commissions might roll right up to me. And thank you very much for that, by the way. And, you know, so that was just something we were laughing about from the beginning, you know? And so, you know, with all these different core commitments, you know, blogging daily is essential. You know, people can brand themselves and show who they are for once.

You know, that's one of the things that I loved about this, is that, you know, the network marketing space—real quickly, guys, is there still an echo or is it gone now? It's an echo on our site, but if you can't hear it, it's okay. No, I can hear myself just fine. I was just a little concerned on your end that you can hear it. Okay.

The echo was actually just on us speaking. So it's gotta be something on our line. Yeah. Oh, okay. Okay.

Sorry about that. I don't know any settings here to change that out. Yeah. Let's just keep rolling. Okay, cool.

So as I'm losing my train of thought there, that just happens every once in a while, you know, and you gotta roll with it, right? You gotta keep rolling. I'm just gonna do another somersault here and just keep on going with it. But we're getting ready to wrap up here, but it'll come back to me here in a minute. But, you know, is there any other final thoughts about this whole network that we've created here, and things that you might want to be able to—if you were just bringing a new person in today, and they had no experience whatsoever, and they hadn't been in the network marketing niche or the internet marketing niche, and you brought them into the Empower Network, what would be the first things you would tell them and the advice you would give them coming into this?

If they had a little bit of money, I would tell them first thing to do. Well, either way, the first thing to do is make sure you watch through all the fast start trainings. So you have your merchant set up properly and tested, and then you do a blog post on your brand new Empower Network blog. And then if they had a little bit of money, I would tell them to dive into a co-op with their team, or seek out a leader who could point them in the right direction when it comes to a solo ad, some other paid advertising, that's going to work for them or what their budget is, so they can get some people through and start making some sales.

If they spent their last dime on the Empower Network, what I'd do is get on Facebook, a free website, hundreds of thousands of marketers and network marketers on it. Get out there, stop acting and start driving for your funnel that way. But either way you're taken to get people for your funnel. What would you think when you funnel like that? We have, I think, 50% now—I think it's 50% people are up to do this packet.

So that's powerful when you go out there and connect, even if it's you starting conversations. I mean that doesn't cost you a thing to designate 30 minutes twice a day. Go out there and start new conversations. Ask people about their blog. Ask to see it.

You know, that just make conversations about people, and if you know that they're interested in blogging, you know, nine times out of 10, they're going to be interested in the Empower Network. So you just have to get the conversations going out there. But guys, know that the playing field is leveled here, and that's the thing about what our network is created for, is that you hold the keys. It's just the action that you take. You know how fast you drive this car.

And you know the belief that goes along with it. You know this is seriously something that is changing a lot of lives. And what Dave talks all the time about is going into storybook. We have so many awesome stories within the Empower Network that they just need to be shared. You know, the stories, the success stories that are coming out of our network.

For that, in their lives. You know how powerful would that be, to transform the growth of your business? So it's these kind of stories, sharing these stories with people, getting on camera, getting your own goals out there, getting blogs out there and share the story of the Empower Network. You know, it's going to pay you. It's going to pay you long term with this residual pay plan.

That's crazy, but it's going to put cash in your pocket immediately. Yeah, yeah, definitely. And you're right on there. That's really it.

And you know, if someone says to you, what should I blog about? What would be your response to that? I get that one a lot as well. And if anything, because you can—Layla and I were just talking to her brother about this over the weekend—with being a marketer, you can take any subject out there, whether it be, well, this family owns a lot of land on the reservation here in Canada, and there's a couple of huge two full mass running around, and one of them had to use the bathroom, so to speak.

And Layla's brother stepped in it, if you know what I'm talking about. Well, all the people were laughing about that, and we're seeing that we would write a blog post about how you step in it. That's the thing about blogging. You can honestly blog about anything because you can always tie it to a lesson, or you can tie it to a marketing lesson, or you can tie it to a personal awareness lesson. And that's the beautiful thing about blogging.

It just shows attraction works so well because you could start this post about stepping in dog shit, and by the end, the person sees your personality and how you've tied it into their business. Yeah, it's so cool. Blogging, there are blogs for everything, literally, you know, blogs for dog love, there's blogs for fitness, and there's blogs for, yes, coaches, there's blogs for everything. So honestly, find your passion, find what you love to do.

You know, if you love to, you know, drink wine, then start a little wine blog. Have you guys read Gary Vaynerchuk's incredible book, Crush It? It talks about how he got his book to fame after wine experts, just off the cuff wine reviews, and people fell in love because it's about the brand that you create and the following. So you can literally blog about anything as long as you bring passion into it, as long as you bring your insights into it and your learning experience and yourself.

And that's the awesome thing about blogging. That's why I love it. Yeah, I think that's extremely important. And thank you for that, that you pointed that out. And I know you partially answered that with the question before, but I wanted you just to go a little deeper, simply because some people can get very stuck in a place where they're thinking, well, I have to identify a target market, like in a traditional business, and go learn what they want and then write to what they want.

And that's not necessarily always the case here because the playing field has been leveled. I know, at least from, you know, the network marketing niche online, you know, I do a lot of SEO for Dave and I do a lot of market research, and I know that can become at certain times a really competitive industry, for the same amount of people all competing for the same market share in online network marketing. But the great thing about this is one of the reasons that we created this was to get outside the niche to where we can market to anybody, because we noticed that, you know, we brought in a lot of people, and we said, here, blog about this, you need to have a blog and you need to be blogging and branding yourself. And this is somebody who had never had experience in the industry before. So, you know, were they very qualified to talk about, you know, network marketing if they've never been in it?

Well, if they have a personality and humor, great, that's still going to go very, very far, as displayed by the two of you. However, that sometimes can be very tough for somebody when they have a need to want to be able to write about what they're passionate about. And that may not necessarily be, you know, what network marketing was. And we've brought a lot of people from the network marketing niche into this Empower Network at first. That's where a lot of our client base is.

But everybody is. So what I keep hearing every day, Toby and Layla, is this is so cool because I can blog about what I want. I can blog about what I'm into. And we know that when you're passionate about it, when you're inspired by it, when it's something that gets your juices flowing, you're going to create good content and write good articles and make good videos that's worth looking at. That's worth reading.

That's worth watching. And so when you have that going on, then your content carries through social media, it carries through the directories, it carries through blogs, and it gets picked up and re-syndicated, and you get yourself out there, and that's what we're already seeing with people and experiencing with people. And I know from an SEO standpoint, we're giving somebody a blog that's on a domain that's already an authority domain and a very aged domain age. So that's going to allow somebody to even rank in the search engines from some basic keyword research and even some basic, you know, article strategies and things like that very easily. And then, because we built this funnel, you know, that blog is designed to get people to opt in and watch the videos and it does, you know, quote unquote, the selling for them.

And so that's the beautiful thing I love about this, is that now we can get outside the niche of just network marketing. And if somebody wants to blog about basket weaving, you know, if that's what they're into, they can blog about it and they can get traffic to their site and get opt-ins and get sales made. So, you know, that's the amazing thing here, is that we now feel like we can empower people to create content around what they want and doing what they want, rather than trying to fit themselves into a box that just doesn't necessarily jive for everybody that gets involved. So any thoughts on that? Yeah, it's huge.

Especially in this economy, in this time we're at right now as a global economy for business, really the biggest target market to go after is a business that already has customers. So business to business. And when you're in the MLM niche and network marketing, you really are inside of a bubble. But we have something which is totally generic, that anybody that owns a restaurant or a basket weaver or loves wine or anything on the planet can actually come in, take advantage of the training, start blogging, and expand their business bigger and better and start. It truly is that the sky's the limit, and it's just going to be really exciting to see how this all folds in the months to come.

Well, absolutely. And Toby and Layla, we look forward to hearing more from you and seeing incredible things happening from you, as you guys have been identified as some of the top leaders in this network. And we will all be anxiously waiting to see what happens next and the accomplishments that the two of you are going to create and achieve. And we are sure we'll be having you back to see how that was done and talk with you some more and see how the story unfolds. Awesome.

And thanks very much, Chris, for having us on the line, and everybody that's listening to this. If you are not a full member of the Empower Network, meaning you're not doing the inner circle, so we'll say, well, you have to be the inner circle member to be listening to this. But if someone's passed this audio on to you and you're not an inner circle member, get on top of it, because this is the kind of content you're getting access to daily.

And then if you're listening to this and if you're not a Costa Rica maker with that $500 one-time offer, you're not really taking your business seriously. Guys, think about a $625 investment into your future. Of course, it's worth it. And the training that Dave's given away in there, I've had some aha moments in it and we've only gone through three or four of them. And I had some paradigm shifts in there too, when it comes to marketing and selling.

And that was just growing out of control from there. If we can go into that Costa Rica training and in the first training video, taking some stuff away that completely radically transformed our business. Anybody can take it away, guys. Cause so get upgraded into that membership level, because you're missing out on those commissions too. You know, and Dave Sharp laughed his head off and said, oh, that's the first webinars.

Thanks very much for having us on, Chris. And we look forward to doing many great interviews and trainings for the Empower Network. All right, Toby and Layla, absolutely a pleasure. You guys have a great one. You too.

Take care, Chris. Okay. Bye. You're listening to a private recording and a non-disclosure Empower Network customer training. The principles and strategies in this audio can be applied in any business.

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