How to Leverage YouTube to 11x Your Time!

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If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php. I have an inner circle audio call for you. I have a special guest, and the special guest is going to be covering something on YouTube, the ability to 11X in your time to be able to make more sales and just do more with YouTube, a free platform that's video marketing, but he specifically uses YouTube. Now, I'm going to introduce my guest, Brian Couch. He's in Dallas, in Texas.

He's able to actually use YouTube to 11X. I'm going to have him come out and explain what is 11X and what do you mean by 11X in your time with YouTube. Yeah, yeah, Lawrence. Actually, what that means is that I got started making videos, and the reason I did is because I found myself communicating the same message to my prospects over and over again. And so, I would make a video that would then deliver that message, and what the 11X really means is as I created several of them and I continued to make them, and then I continued to learn how to get more people to view them while we're talking right now, actually, as we're talking, I've got 11 people watching a video of mine on YouTube.

It's actually 11.6 right now, and that number continues to grow as I continue to make more videos. So, there's a whole lot of leverage in YouTube videos and leverage in that platform, really. So, you've actually been able to multiply yourself 11 times, delivering whatever message you had, and they're watching it, and you're at home watching TV. Yeah, yeah. And so, as an entrepreneur, I always like to solve problems.

Yeah. Yeah. And so, there's actually two specific types of videos that I make, and one of them is set on basically solving somebody's problem in a way that includes my product, in a way that includes using my services and basically giving me money. I solve their problem on a video so that while I'm sleeping or doing whatever, doing inner circle calls like this one with awesome marketers like yourself, Lawrence, I have other people, 11 right now, that are watching other videos of mine. Okay.

Okay. I'm intrigued. Pretty crazy. Yeah. Yeah.

So, if I could tell a little bit more about how it went is initially, you know, I know that my first few videos, I was really, really super nervous. And maybe some of you guys listening to this are awesome or actors or actresses or something like that, but, you know, I wasn't, right? I just worked on spreadsheets all day. And so, I wasn't too comfortable in front of the camera. And a couple of things that I did to really try to get over it.

I didn't try to get over that fear, but the main one was really just to make a few videos, to just go out there and just do it. And so, of course, my first couple of them were screenshot videos. And it's kind of like driving a car for the first time. You know, you're driving the car and you're looking in your rearview mirror and you've got to pay attention to all these signs that you actually have to read because, you know, it's not immediately obvious right away. And there's all these other cars and you're working with these different pedals.

And it seems like so much to think about at once. But once you do it a few times, now you can do it. Now you can drive and text and eat a burrito, right? So, I kind of take the same approach with my video marketing and almost everything that I do in that I'm not looking to operate it consciously. I'm looking to operate it subconsciously, right?

To where all this knowledge is just in me. It just kind of flows out easily and comfortably. And that's something that comes from repetition and practice. So, for me, it might have been like maybe four or so screenshot videos. Where if I screenshot videos, I mean, you know, it's not my face.

It's just my voice and what I'm doing on the computer. Okay, okay. So, one of the first steps was physically doing the video and to get better at it. To get better at having a video shot of yourself. You actually did a video where it was a screenshot or screen capture.

What is the word you used? Like a screen flow, screen capture, screenshot video, something like that. Yeah. Yeah, I would just, I'd use something like Camtasia or now actually way better. I don't use any of that stuff anymore.

I just use Google Hangouts on air. Okay. And this is another way that I leverage my time using videos. Whenever I get a new member on my team and I want to do a coaching session, coaching for them, I'll do it on a Google Hangout on air so it's recorded. And I'll make it unlisted and then I'll give it to them as a gift, as a bonus, so that they can then, you know, watch it again.

So that, you know, everything, because I like to just jam pack as much information as I can into a small period of time. And you may notice that by listening to this audio. You may have to listen to it a couple times. But I do that. I share those recordings the same way.

And so, when I would do it alone, if I just want to show people exactly how to sign up and get started or whatever. Right? How to do some specific strategy on the computer. I would go to a Google Hangouts on air. And you can just do a Google search, how to do a Google Hangout on air.

I think you have to have like a phone verified YouTube account or something like that. And I would just do it alone, just myself. And you can actually point it at your screen. You can say, you know, record the screen. And I can show click by click what I'm doing and then in the broadcast.

And the video is already up on YouTube. Okay. Okay. Yeah, those were my initial videos. And you're using a free software.

And that allows you to capture something once. And then you then give it as a gift. Because a lot of people don't even know you can do that, that you can capture information, capture what's happening on the screen. Because a lot of people want to go, well, the very common question that happens is, I'm not very good on the computer. So, what better way is to actually physically show them with your mouse clicking on things and then you record it and give it to them instantly, right?

Exactly. Exactly. So, I'll have some people asking me how to operate specific tools. Or how to do this or that. And, you know, I can answer those questions for them.

And then they'll have a recording that they can watch over and over. And, you know, maybe I'll have it on one side of the screen and actually click where I'm clicking on the other side. Cool. Okay. Yeah.

Another thing that I do is basically there's two types of videos that I make. And one of them is specifically for search. And so, I mentioned as an entrepreneur, I'm looking to solve problems. And I'm looking for it to be a, you know, kind of a win-win scenario to where everybody involved is benefited. And I want to solve those on video.

And so, one of the things that I do is I identify a problem that my product solves. And then I go and I start to figure out what kinds of language, what kinds of words, what kinds of keywords are people typing into search into Google, Yahoo, or Bing to solve this problem. I know that, you know, myself, I love solving problems. And I love figuring out how to do stuff. And so, whenever I have a question about anything, you know, I'm right to the pocket pulling out Google and searching to figure out, you know, how do you do this?

Right? And a lot of people would rather read that answer and other people would rather watch a video. And so, I'll make a video explaining how they can solve that problem that uses my product as a solution. Does that make sense? Yeah.

Yeah. So, you know what the solution is. And your goal then is to provide that solution to people who would want it. And you find them specifically when they search in Google, Yahoo, or Bing instead of a search function. Is that correct?

Yeah. Pretty much. So, I have a solution. I have a product that I'm selling. Right?

And you guys listening, you may have a product or a service. Obviously, you know who your market is. You know what problem it solves. You know why people would be buying it. And so, then I figure out what specific words that they're using to go to Google and look for it.

And then from there, I'll, you know, I'll come directly at it. And really what I do is I let them know right off the bat that, hey, look, you're on the right video. Okay? You're looking to solve this problem and I've got the answer for you. So, continue to watch this video.

Let them know right away that, hey, this is it. You don't have to continue to search anymore. I'm going to solve your problem. I'll, you know, maybe give a quick story or something to give a background about me of why I'm, you know, why I'm an expert. Why I'm an incredible person to solve this problem for them if it's necessary, of course.

Okay. And then I'll go right into the solution and how maybe not so much specifically my problem immediately will solve it but how the problems that they have. This is just so abstract and difficult to go across without a specific product in mind. But how… Okay. Let's try a product.

Let's try a product. Go ahead. A product would be let's say I'm the end user. I'm on Google and you're a – you make pizzas. Right?

And I'm a college kid in Dallas, right? And I want a pizza and obviously I'm wired to the internet and I'm using my phone and stuff like that. So if I were to type in the word like say I want a $10 pizza in Fort Worth. Like I physically type $10 pizza in Fort Worth to see you as a – I guess as a pizza vendor or a pizza restaurant, you would already know that. Like so by knowing that information, like how would you talk to me?

Not knowing my name, where I'm from but you kind of already know what I want already. Absolutely. And the reason I would even care that you wanted that is because I sell a $10 pizza in the first place. So I would sell a $10 pizza so I would want to find out, okay, are people – what are people using? What words are they saying to find where they can get their $10 pizzas at?

And so I actually – no secret hidden about this. I come right on out and I say, you're looking around on the internet to find a $10 pizza. Okay. And right away immediately that lets them know like, okay, yeah, that's exactly what I'm doing. This guy is on the right page with me.

And then I would go into – for a pizza video maybe a little redundant, but I would go into exactly what the benefits of the pizza and how it's $10 and how quickly I can get it to them or whatever competitive advantage I have with my pizza sales. Okay, okay. So by knowing already the problem and looking for people who are looking for the solution, you just do a little bit of research. You're finding how many people are actually looking for that solution. Then you come in, tell them exactly what the problem is on video so that they know you're talking to them specifically.

Yeah. And since – I find that since it's on video, people will actually – not when it's pizzas obviously, but something else, people will continue to watch more of my videos. And when they watch a lot of my videos, they really get to feel like they know me and they like me and they trust me. And I provide a lot of value in my videos. And so when you come forth with the position of I know exactly what my prospect's problem is, I know exactly what my potential customer is going through, and I know exactly how to get them from where they are to where they want to be, then I can make a video.

And I can meet them right where they're at. Hey, you're looking around the internet for the solution to this problem. The reason is probably because maybe you're this type of person or you have this type of whatever. Okay. And I kind of relate with them a little bit if possible.

If I'm solving a problem that I once had and I bought – I opened up this pizza restaurant because I was tired of there not being any $10 pizzas within my area, I would say, hey, you're looking around Fort Worth for a $10 pizza. I used to be in the exact same position. I was frustrated with the fact that I couldn't find any $10 pizzas. And so me and Fort Worth Pizza, I decided to open up this restaurant and sell $10 pizzas to people just like that. And at this point, after I related with them, I let them know what they're looking for.

I let them know that the solution is here and they're in the right place. Then I – and after demonstrating that I could solve their problem, I would then go right into the call to action where I tell them what to do. So directly below this video will be a link to where you can order your pizza whether you want it pepperoni, whether you want it delivered now, or you want to schedule it and have 15 of us show up for a party. You can do that all directly below this video by clicking here. You can do that all directly below this video by clicking on that link.

I would give a call to action usually two or three times. Okay, okay. So on your call to actions, I've noticed some videos have I guess multiple call to actions. Like one of them would be to subscribe. How do you get people to stay in your world of – because I remember you said something about you having a lot of subscribers.

How many subscribers do you have on YouTube? On my main channel, a little over 2,000. 2,000 for I guess business, the B2B for businesses. And so I'm assuming you have some way to give them a call to action yet still be in your world of business to come back for later, right? Absolutely, and I do that in multiple ways.

For one, I'll just casually mention – if the video is long enough, if it's a real short, compact video, it really depends on the purpose of it. But if the video is long enough, I'll actually give calls to action at several points throughout the video. Sometimes I find myself a little verbose, a little wordy, and I'll realize that, oh, man, this video has been going on way longer than I wanted it to be. But I don't want to waste my time. I'm going to upload it anyway.

So right as soon as I realize that, I'll give them a call to action there and maybe say like, hey, maybe you've probably heard enough, and you're just ready to get started. So you could click on the link below right now and go ahead and get started with that. And then I would continue on with the video of my topic of whatever I'm teaching and do that again. Now, another thing that I'll do is I'll ask people to subscribe. Another thing that I'll do is I'll actually add what are called YouTube annotations.

And you can Google this to kind of really figure out how they work. They're actually pretty simple once you just dive in and do it. But I'll give an annotation, and on the annotation you can say, click here to subscribe so you don't miss a tip or a trick, or click here to subscribe so that you can get my future videos about the other benefits of pizzas. And that's kind of where I got my subscriber numbers up. I noticed that before giving a call to action, I didn't know what to do.

Before giving a call to action to have people subscribe, I really didn't have very many subscribers, obviously. But as soon as I really, really added that call to action, where I would mention it in my videos sometimes, you know, most of the time I forget. But I go back in with an annotation, and you can actually make a clickable word on the video that pops up, click here to subscribe. And when they click on it, they're instantly subscribed to your channel. They'll be watching your video.

And when you give the call to action to go to the website, you know, to move them from YouTube to YouTube. You know, to move them from YouTube to whatever property you have, then you don't actually still lose that lead. You still have that person that's going to see the next video that you upload. So you have an interactive button that pops up anywhere you want. You can say whatever you want to.

You can either click here to subscribe or subscribe now with a call to action to doing it on the actual video. But it doesn't take them away. It just automatically subscribes them so that you can continue to talk to them. And then when it's ready for them to click the link in the description below. Then they move on off of YouTube.

Correct. Absolutely. Okay. And another thing to that point from that same annotation stuff, you can register one website. And you can have them click on that annotation to go to that website.

You can also have them click on that annotation to go to another YouTube video. So sometimes I'll do a series. And I'll, you know, I'll still put them in a playlist. But sometimes I can do a series. And if I mention something that maybe I had previously covered in another video.

I can let them know, like, hey, I'm going to go ahead and put an annotation right here. And I'll motion edit with my hand. Which doesn't make any sense during the video. But when I go back and I put the annotation in, it does. And I'll just kind of motion at a point where, you know, they can click on and say.

And so if you missed that video and you want to learn about that, you can go ahead and click right here. And that video will open up for you. And then I can go right back into what I'm talking about. Okay. So a little pre-planning.

Knowing exactly where you want to take your video. Knowing exactly where you want to take your customer. Allowing them to, like, point. You're pointing, like, mid-air. Right?

You're just pointing, like, the top of the screen somewhere. And you know this. But once you go back to post-editing, I guess what it's called. Like, just editing the video afterwards. You can actually embed that video.

And then put it right where your fingertip is. Yep. And so that will just pop up with a box there that says click here to see the video about, you know, whatever I told them it was about. Okay. So this process works really well if you know exactly where you want to take them.

So kind of YouTube is the introduction before maybe you send them to your pizza store or a sales page. You can then speak with them, relate to them, and then take them on their journey. But knowing exactly where you wanted to take them in the first place allows you to shoot a video where you can point mid-air or then give them a call to action to click at a certain spot. Yep. Cool.

Okay. Okay. So that was specific for search. Is there anything in search that you need to do differently for, say, YouTube, Google, or Yahoo? Or are they all pretty much the same?

What was that question? Are they basically the same in terms of structure? When you structure your first type of video with specific to search problems, are they different on different search engines? Or are they pretty much the same? You structure it the same way?

No, no. Same thing. Google is the number one search engine in the world. And YouTube is actually number two. And then Yahoo and Bing.

Okay. So, yeah, no, exact same thing. Basically, I let them know they're on the right video immediately, you know, just by telling them straight up, you're looking for this. And I know that because I specifically put this video here for you. And I have the solution.

So continue to watch my video. Okay. Okay. Oh, and another thing that I wanted to mention on that, by having them click on the annotation and go through several videos, it kind of conditions them to get used to and begin to really love watching me on video. But when you get a large group of people in your target market to watch a lot of the videos you're in, you know, it's always a good thing, right?

Yeah. Yeah. Okay. Okay. So that was the first method specifically for search, which is organic search, free clicks.

You're not paying any type of PPC in YouTube or driving any type of traffic into it. This is just freely given to you due to search engines giving you love and having you ranked on YouTube. And having you ranked on video. So what is the second type of video? So the second type of video is, you know, I'm constantly reading.

I'm constantly listening to good audio. And so I'm constantly learning and growing and finding new things that will help my target market. I'm finding new solutions or new ways that they can go about solving the different problems that they have. And so most of the time, when just a random idea of something comes up, they're like, man, I'd love to teach that on video. Okay.

I'd love to teach that on video. Like I know that my subscribers, my list, my little sphere of influence would absolutely love knowing this information. And it doesn't really necessarily have words that people are going to Google and looking for. You know, you can't – I used to think that, oh, there's got to be a keyword for everything. But honestly, there's really just not.

Sometimes you talk about something and it doesn't really even have anything to do with something anybody would ever be looking for specifically. And so I'll just make those videos. Okay. Where I'll come right out and give them the benefit of why they need to watch the whole video. So then I let them know immediately.

And I've noticed that this kind of thing helps my retention rates, which is something you can monitor in YouTube analytics. And that's how I know that I have 11x to myself. But I'll go in there and I'll let them know, hey, continue to watch this video because you're going to receive this value, this benefit. And then I'll go right into giving it to them. But I still always have a call to action at the end.

In fact, whenever I make my videos, the first thing that I know right away is pretty much how I'm going to intro it. I know that right at the gate because I know that this is what they're looking for. This is a problem. And so I identify it and I let them know that they're going to have it solved by the end of the video. Then I go into the content.

The content may be a quick story. I introduce myself, let them know who I am, where I'm coming from, why I'm the expert on the subject, and they need to continue to listen. And then from there, I'll deliver the actual value, the value that they're there watching the video for. Maybe just one little nugget or something or something that would be really helpful for somebody. And then I move into the call to action.

Okay. So nonspecific, knowing that there is an audience somewhere through your subscribers or your list or maybe social media somewhere else, you have a specific type of video just to share with them. How do you deliver the content? So do you give them the YouTube link or is this more like what you embed your YouTube on like say your blog or something? Yeah, yeah.

So I mentioned earlier I had 2,000 subscribers. Those subscribers all came from people who were specific searching for something because that's just my method of getting traffic, right? Now, I would take those videos and instantly all my subscribers would be notified, hey, Brian just uploaded another video. You should watch it. Then also I would take that video and I'd send it out to my subscribers.

That's my list. I've got an email marketing list. I build a list. You had mentioned earlier sometimes you can send people directly off. I send them to a cashier page because I'd like to show up in their YouTube news feed.

I also like to show up in their email inbox. And then I can take that same video and I can post it on my blog. I can share it up on Facebook or Twitter. So this is all about maximizing my time. So when I spend time to actually communicate a message.

You know, I'm not just talking to one person. And if I am, I'm still recording it on a hangout on air, right? And then I can then, you know, share that over and over and over again. And I can continue to be watched. I mean, sometimes it's funny to think of the fact that, you know, I've made a couple hundred videos right now.

And I'm going to continue making these videos. And at some point, my great, great, great, great, great grandchildren are going to be able to watch me age through these YouTube videos. I never even thought about that. It's like a documentary or like a – I don't know what the word is. It's over time watching you progress from a young man to an older gentleman shooting videos.

It's crazy. Maybe I'll put together a playlist sometime of one of my favorite videos every single year or something. Watch me grow different sized beards and stuff. Well, here's a technical question for those of us who know how to do some little YouTube. So let's say you have a couple hundred videos on your YouTube channel.

Now, we had said – you had stated that you have a main channel. So you have multiple channels. We won't go into that, just knowing that you have multiple YouTube accounts. But let's say you have a specific problem. Let's say it's – that you solve.

And let's say it's for pizzas. You know, we had that story about pizzas. But then you have people who are subscribers, and let's say there's 2,000 of them. Do you try – Do you try to keep all of them being the same niche? So an example would be do you keep all of that one account just talking about pizza?

But what if you run a real estate business? Do you not put it on that list because it's not congruent to those subscribers? Do you break them off? Or is it because – let's say they're both for search though. And they're for search.

It's not like they would both see both videos. But the fact that they can go into your list and go become a subscriber, they might stumble upon going from pizzas to real estate. Is there any type of recommendations you would have for segmenting that type? Or what are your thoughts on that? Yeah.

So you always want a message to market match. And so what I do is – as I mentioned, I have multiple YouTube channels. I would absolutely have a completely different channel for that. Now, that being said, I – you know, a lot of my videos are specifically targeted to solve some problems of my target market. Whereas other videos are just – you know, sometimes I'll put fun stuff out there.

You know, sometimes I'll put a video that maybe isn't really necessarily solving their problem, but it's still valuable. It's still something that they would enjoy, especially if they're the kind of person that watches a lot of my videos. So – but that maybe is just because of the niche that I'm in. If it really had nothing to do with it, if it was real estate and pizza, absolutely, completely different channel. The other reason that I have different channels is sometimes I want to test stuff.

Sometimes I want to do stuff a little risky. Sometimes I'll, you know, come across a gig on Fiverr.com that looks like, well, that might be beneficial, but I don't want to run that on my main channel and risk getting slapped. So I'm going to create a new channel real quick, and then maybe I'll test that Fiverr gig on that. Can you explain what does it mean by having a new channel? Is it just as simple as having a new Gmail email?

Yes. Okay. Okay. And the only – the only – Okay. The only difference if you need to do a hangout is to have a phone-verified number.

Correct. Yeah, yeah, yeah. You can't – that gets a little tricky. Okay. But as long as you have, say, one main one for your coaching clients and your customers, say, for pizza, but then you have other ones for real estate and you don't actually do hangouts, then it's not necessary to have phone-verified accounts.

You just need a new Gmail account. Correct. And just keep that account super safe. Don't do anything too outside of the box as far as risky little tricks and black hat stuff. Okay.

So when you talk about being slapped, is there a fear that if one YouTube account, because you're throwing Fiverr magic onto – this is labeled magic – onto one account, would it affect other accounts in that family since you're the account holder or are they completely separate and safe? I suspect that Google can kind of figure out that they're connected, but I haven't actually seen any problem with that. Okay. If I get a channel slapped and all the video is taken down, my other channel is still up. Got it.

Got it. Yeah. I've seen it where I had an account that was slapped improperly, and they didn't take the videos down. They just removed my hangout capabilities. Yep.

No, no, no. Actually, if you have any strife against your account, you can no longer do hangouts. Yeah, yeah, yeah. So even if they have one video flagged and they – even if they didn't take it down maybe. Yeah.

But yeah, that is a strike against your account. Yeah. I think it was like six months I had to wait or something, and if I had no strikes, then they would have removed that level or whatever. Yeah. They're a massive company with way more problems than they can handle, and so a lot of it is automated, and a lot of injustices kind of occur.

But you got to take the punches as they come, and that's why I have multiple channels. Yeah. Okay. Okay. So you're saying that you have multiple accounts, having one main one at least for hangouts, having two types of videos, one specific for search, one specific to your blog, subscribers, and your list.

Okay. So one more technical question. So let's say you email your list. Would you prefer sending that link to your YouTube video or an embed on, say, your Facebook page or your blog that has your embedded video? Yeah.

So that really depends on what you want to do. When it comes to getting a YouTube video ranked at the top of Google, one of the things that's beneficial is to have a lot of high retention views and to get them at kind of a good velocity, right? So one of the things that sometimes I'll do if I want to rank a video quickly, in addition to the other stuff that I do that we really can't get too far into on this call, one of the things that I'll do is I'll send it directly to my list. So I'm going to send it to my list. I'm going to make sure that the people that are clicking on it, it's a trustworthy domain.

They know exactly what youtube.com is, and they'll go right to it. And it's in a place where they know. And one thing that I'll make sure that I have in there is a call to action to subscribe. So now I'm taking people who were on my list that maybe they didn't subscribe and maybe they have a second chance now to subscribe. But for the most part, it really just depends on where I want to take my viewer, where I want to take them at, and where I want to put them.

So if I'm going to send it back to my blog, again, that's a call to action. So if I'm going to send it back to my blog, again, to where after they watch the video and read the blog post, maybe I have another blog post that was really, really good, the last one that I did, and I'd like to get some more views on that because maybe that one got me some sales or something like that. I'll send people to my blog with the video embedded on it and tell them that they can check out the rest of my blog, read more there. Okay, okay, so really good information. If your main purpose of a two-time… Okay.

If your main purpose was for search, you're going to send real people who already know you to go to your video to increase the time duration watching that video plus getting a lot of people to watch it all probably at the same time when your email goes out. So that allows that searched type video to go up in rankings because that's so many people watching it. Is that correct? Yep, and get a second crack at another subscriber. There you go.

Awesome. So it's kind of like double dipping. Double dipping. Yep. I had a question from – about YouTube and subscribers, and the question was, is a YouTube subscriber – can you treat that as your list?

Can you explain the difference between having a list and having a YouTube subscriber database or whatever you call it, subscriber? Yeah, so your list, your email list, I mean I wouldn't say that I could treat them the same at all really. Okay. I mean there's a reason that there's a massive industry called solo ads, which is sending – paying somebody else to send an email to their list, but that doesn't really exist in YouTube. Nobody has offered me any money to up a video on my channel, but also it would be there forever, so I don't know if I would do that, how that would really work.

I guess it would be like a guest blog post YouTube video. But no, I wouldn't really treat those really the same. The list is something that – well, I mean they're both – they're both different. I mean they're both forms of reaching out to your audience, and maybe some people don't really look at their email. Maybe they give you a junk email address, but they do check their YouTube all the time, and they love to watch all the channels that they're subscribed to.

And so they'll get little notifications over on the side, and I know some people like to keep those notifications completely clear. If there's a one by it, kind of click on it, get rid of that one. You know what I mean? So in a way, even though – Yeah. So in a way, even though YouTube subscribers aren't emails that you have in a database, you can still communicate to them in mass just by – can you do a message to them, or is it mainly just shoot a video and then YouTube notifies them all?

There may be a message capability. I've always seen that thing be just so full of spammy stuff that I don't ever mess with it, and then it got transferred over to being a part of Google+. So now I'm relearning really the best way to do all of that. So the way that I've been doing it is I've been doing it for a long time. So the way that I send directly to my subscribers is to just upload a video to them, and they get a notification immediately.

Hey, Brian, upload another video. You want to watch it? All right. The last question of the night, last question of this call would be how long does a video need to be? Okay.

Yeah, that's a question I kind of get often, and it's a difficult one because I don't – it makes me a hypocrite. I know that my smaller – I know that my smaller, shorter videos end up doing pretty well, but I always find myself talking a little longer than I should. So make the videos as long as you like them. Don't make them too long. I try to stay under 10 minutes.

Sometimes – I got a video on the first page that's getting views all the time that's like 26 minutes or something. It's pretty crazy. But I go into a lot there, and that definitely – knowing what I know now, what I would have done is I would have broken that up into several videos. Okay. Made a series out of it and had the annotations to kind of – and the playlist to kind of take people through the series so they don't have to sit down.

Because I know as soon as you go to solve a problem, you go to YouTube or you go to Google, whichever search engine, and you search for the solution, and you show up to a video and it's 27 minutes, you're like, oh, that's too much. I don't have that kind of time. And they'll go right out of – but it really, really does depend on the topic and kind of how compelling you are. So that actually was one more thing that I wanted to talk about with the search stuff. I forgot to mention this earlier, but it all comes down to being everywhere at once.

So I know when somebody has a problem that they go to the Internet to solve, they'll actually find themselves – a lot of people will use one set of wording, and a lot of people will use a different set of wording. Well, what I used to do is I'd try to kind of work both of them into the title at once so that I can kind of hope to rank for both of them. Okay. But what I found was better is just to quickly shoot another video. Just make another video and name it something else.

So now you can identify the exact phrase that they're looking for in either way that they're looking for it. And then if you know that, okay, well, that problem also has this other problem over here and this other problem over here, then I could go in there and make videos solving every single one of those problems. So whenever they're really looking around for every solution to the problem they have, they're seeing me all over the place. So really the best example I could give for this would be in the network marketing niche. Whenever you have a network marketing company, there's always people looking for a review of that company.

There's always people looking for the compensation plan details of that company. There's always people looking for how to get started. And you can make a video walking them through with the YouTube Hangouts, the Google Hangouts, walking through getting started. Another one would be just basically one about the company. And then with three other videos.

And with the network marketing niche, you always got to let them know whether it's a scam or not. So those are kind of the videos that I would make. If you were in a network marketing company, I would absolutely make a video titling every single one of those searches. That's a lot. That's a lot.

That is a lot. But I would also go a lot further and make another 100 on top of it. But that's if you really want to dominate and maximize your compensation plan. Wow. That is awesome.

That is awesome. Well, hey, thank you. Thank you very much. Thank you very much for your time. 11X-ing your YouTube experience and just doing more with it, driving more traffic and more sales using two types of methods specific to search and a generic solution.

And we've covered a lot. So what you want to do right now is if you want to listen to this, you can. You should go ahead and listen to the older archived Inner Circles or stay tuned for the newer ones. And we appreciate you for being a member of the Inner Circle. Thanks.

My name is Lawrence Tam. Thank you. Thank you.