Dave Sharpe’s Three-Beat Story Formula: What It Was Like, What Happened, What It’s Like Now

You write the post that explains exactly what you sell and why it works, hit publish, and watch the comment count sit at zero for three days straight. Then you write four paragraphs about the worst morning you ever had before anything got better, and by lunch the replies are stacking up, strangers telling you their own worst morning back. If that gap has ever confused you, Dave Sharpe opens this session by naming exactly why it exists, using nothing but a mangled iPhone story and a boardroom he once sat in wearing shorts while everyone else wore suits.

He’s blunt about what this weekend is not. It is not traffic tactics, not the SEO trick of the month, not a paid-ads walkthrough. It is a session on becoming, in his words, a more powerful communicator, because the strangers you’re trying to reach were never going to be moved by a features list in the first place.

Why doesn’t explaining your business ever move anyone?

Sharpe walks through a habit he watches new marketers fall into constantly: leading with the pitch. The products, the plan, the numbers, the whole here-is-what-we-built reel. He tells the room to picture the person on the other end sitting back, arms crossed, nodding along without actually agreeing to anything. That’s the internal conflict underneath the pain of a quiet inbox. You’re not being ignored because the offer is weak. You’re being ignored because nothing you said gave anyone a reason to feel something.

His stance is direct: people make decisions on emotion first and justify them with logic afterward, not the other way around. As Sharpe puts it, “You cannot elicit an emotion without telling a story.” He means it as a hard rule, not a suggestion. A list of benefits can inform someone. It cannot move them. Only a story does that, which is why the session spends almost no time on copywriting mechanics and nearly all of it on narrative.

What’s the exact structure behind a story that actually works?

The mechanism he teaches is deliberately small enough to use the same day. He credits it to a mentor from years earlier who sat him down before the biggest talk of his life and stripped the whole idea down to three beats.

That formula is what it was like, what happened, and what it’s like now.

Where you started. The turn. Where you are now that it turned. No plot twists required, no impressive credentials, no polished delivery. The internal benefit of a structure this simple is that you stop needing a script, because you’ve already lived the material. The external benefit shows up the moment you use it on someone else.

Sharpe illustrates this with a room full of executives in suits, where he was the only one dressed down. Arms were crossed three and a half minutes into his story. He didn’t mention the company’s products, the plan, or a single figure. He just told the three beats: where he started, the turn, where he stood now. By the end of it the man leaned forward and asked to hear more about the business. The same structure, he says, moved a skeptical member of his own household from standoffish to genuinely warm in about the same amount of time. Same three beats, different room, same result.

Why does a story have to hurt before it helps?

This is the part most new marketers skip past. Sharpe argues the common objection that a life is not dramatic enough to tell gets the sequence backward. The point isn’t drama. The point is sequence: before anyone wants your solution, they have to recognize their own problem, and the fastest way to get someone to recognize it in themselves is to take them, briefly, into the lowest point of yours. He demonstrates this on himself, describing a specific rock-bottom morning from his own past in enough sensory detail that the room visibly reacted, then names exactly which emotions he was aiming for the whole time: desperation, shame, and finally, only once the low point had landed, relief.

• Identify the moment, not a vague summary of struggle, but one specific scene.
• Take the reader down further than feels comfortable before you turn it.
• Bring them up last, and only after the low point has actually registered.

He calls the broader move open looping: starting more than one story early, leaving each one hanging, then closing them together right at the moment the room needs to feel hope instead of doubt. It’s a mechanism you can plan in advance once you know which single emotion the piece is supposed to deliver. Skip the low point and the ending has nothing to turn away from. It just sits there, flat, the way a features list sits there.

None of this depends on having an extraordinary past. The internal shift Sharpe is actually selling is confidence: you already own the raw material, so the only remaining job is choosing the one true moment that gets the reader to feel their own version of it. That is the whole engine behind every blog post, every video, every conversation that gets repeated to someone else afterward. Reach a stranger honestly and the trust that builds outlasts any single post you publish.

The full session goes further than what’s above, including the rest of the open-looping breakdown and how Sharpe uses the same three-beat structure to get clear on exactly who he’s trying to influence before he opens his mouth. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Guys, if you are ready to go out in there and tell the world your story, make some noise. So without further ado, I give you Dave Sharp. Welcome, guys. Give yourselves a round of applause for being here.

Alright, so just to dig right in, what this is going to be this weekend is going to be a workshop more than just Dave and I standing around telling stories, okay? Although, I will say that Dave and I standing around telling stories is actually as or more effective than a lot of times what people think is more effective, which is the training and the techniques and the strategies. How many of you came here to learn how to generate traffic? I'm not going to teach you how to generate traffic this weekend, so just, I'm just telling you.

Yeah, it's in the products. Thanks, Dave. Good to see you, brother. Shake my hand, you badass.

This guy was on stage in Atlanta here, and he's still here, right, doing the thing. Give him a round of applause. So how many of you are here to learn the secret SEO strategy? Well, the SEO Jesus has the secret SEO strategy, if you want it.

Anybody else here to learn the secret PPC strategy? No? Are you sure? Right?

I'm not. I'm just curious, because I'm not going to be teaching that either this weekend. What we're going to teach you this weekend specifically is how to become the most powerful communicators in the profession. You can clap actually louder for that if you want.

Why you're so excited for that is because maybe you understand the fact that when you become a powerful communicator, none of that stuff matters anyways. It really doesn't. I want to tell you a quick story. I was maybe, I don't know, three or four weeks ago.

Wood was over at my house. He flew up because we had to make an appearance in the corporate office together. Just joking. I actually do go into the office, if you're curious, once or twice a month.

But I don't know. I just get, you know, when I go in, I just, sometimes I break out in hives and stuff. It's weird. But so Wood was up at my house, and I was trying to, and I had downloaded a couple of apps onto my phone.

And I do have a phone. It just never rings. It's weird. And I was trying to download an app onto my phone because when I would shoot a video and then I would post it onto YouTube, have you ever, it shows up and it's super skinny?

You guys ever experience that? Weird, I know. So I was trying to figure out how to make this video widescreen, you know. So I was like downloading all of these super special secret apps and stuff.

And I was looking for the secret, you know what I'm saying? And so, you know, Dave was watching me do this, and he was like, I was like, you know, trying to figure it out. And I had this app. Hold on.

Let me try to see if I can find it. I may have deleted it in frustration by now. I must have, yeah. But so Dave saw me messing around with it, and he was.

I was like, he was like, what are you trying to do? And I was like, well, I'm trying to figure out how to make the video wide when I post it to YouTube. And he was like, he was like, well, let me see what you're doing. And I was like, well, I just shoot the video like this.

And then I, you know, then I just, you know, then I just like upload it right away or whatever. And he looked at me and he started scratching his head. And I think what he was trying to do is really dumb it down, right? Because he was trying, he was trying to come way down to my level.

And he was like, Dave, so let me get this straight. What you're trying to do is you're trying to just simply make the video wider when you post it to you. That's all you want to do. And I was like, yeah, that's all I want to do, man.

If I could do that, life would be just good, bro. You know what I'm saying? It would be really good. And he was like, well, Dave, have you ever considered turning the phone on its side?

And so I immediately ignored him and continued to tell what my problem was because I couldn't imagine that the solution was that simple. You know what I'm saying? And I wasn't going to settle for justice. It wasn't just that simple of a solution.

I just wasn't going to have that, right? There had to be a secret, a certain app that you guys used when you posted videos to YouTube. It just had to be something, right? But it wasn't.

I actually tried it and it worked. And I really realized how dumb you could be and how really technically challenged you could be to make a lot of money in this business, right? You really can. I mean, I still don't know how to sync.

And I kind of transitioned over to Apple products. I don't know, a year and a half ago. And boy, was that a leap of faith for me. I mean, I had this ridiculously, you know, just crappy computer.

I mean, I'm trying to keep it as clean as possible because I do hear little ones. But there is a really good possibility something's going to slip out. So just so we're clear, you know, if your kid just absolutely can't hear an A-bomb every once in a while, then you might want to take them out now. But Aki, all of them?

Aki's kids are fine. So I had, when I first got started online, which for those of you that don't know, and I just want to paint this picture for you because the language that I hear you guys use and oftentimes, and I hear this a lot because I'm really connected to a lot of you, you know, really connected. I mean, I talk to you in events. I'm not the guy who comes out and just, you know, gets, you know, you know, show, just walked around in the dog.

I didn't pony show on the stage and then walked back and has absolutely no connection with what's going on in the trenches and in the field. I know what's going on with you guys. I talk to you. I hear your language.

Oftentimes what I hear most of is, and it was a great example of a lady who I'm not going to call out, but I am going to challenge you guys this week, and especially if I see or hear you doing something. And by the end of this weekend, there's a great possibility that you're going to be much more aware of the things that you're saying and doing than you are right now. Right? Because a lot of you are walking around.

A lot of you are walking around creating your own unsuccess, if that's a word, if that makes sense. And here's another just side note, is that grammar and all of that stuff has nothing to do with making money in this business. Okay? You don't have to, for those of you who are trying to write copy and figure this thing out, listen, all of the conventional rules are out the window.

Right? They really are. When I first started marketing and writing emails on the computer that I'm about to tell you how crappy it was here, a second ago, and I'll tell you that in five minutes, I used to write emails and people would literally now, you know how you're, anybody building a list in here? Anybody building an email list?

Who's not building an email list? Who's not building, collecting leads? Now, if you're not, now's a good time to raise your hand because somebody, probably not me, but somebody will come up to you and say, hey, just turn the phone on its side. Right?

You know? So I would write emails and people would send them back to me. They were so bad, right? They'd send it back and say, dude, look, I unsubscribe from your list, but I just want to make sure I'm unsubscribed.

Right? Because that was, I just want you to double check for me. You know what I'm saying? Like, you know how nowadays, and if you've experienced this, then you're doing well, but people are like, I put in my order and I just want you to double check that you got it.

Right? Because I want you to save my spot. Right? Those of you who are selling stuff, doing well.

No, I just, I just want you to know, I'm so excited. I'm so pumped up to join. I just want to. Make sure that my order went through.

Well, these people were like, look, I just want to make sure that you never, ever email me ever again. You know what I'm saying? Because just my grammar and everything was just so bad and it was just, but you know what? I kept, while that one person was complaining, there was 10 more who were buying.

Right? So many times in life, we get distracted and discouraged by one hater, by one asshole. Right? One person who doesn't want us to succeed or who is jealous or who can't see themselves succeeding.

So we let that one person get us down. That one person discourage us. Or maybe it's two. For me, in my case, I got hundreds of them out there.

Right? And the more there are, there are, the more I know that I'm doing the right thing. You know, for those of you who really want to be successful, you really have to understand that haters are your motivators, right? They are your motivators.

If you don't have people who are dissatisfied. Disagreeing with what you're doing, then you ain't doing something right, right? Because if everybody loves you and everybody likes you, then you're not creating any, you're not creating any friction in the world, right? And friction is what actually creates things, stuff, right?

It's not everything. Everything just does not, is not in alignment. Sometimes you've got to bump heads. You've got to challenge people.

You've got to do things that make people think, right? The reason why people listen to me is because they never know what I'm going to say, right? Truthfully. They never know, they never know if I'm going to offend them, and a lot of times people who I do offend keep coming back for more.

It's the people who love us, love us, and the people who hate us can't stop watching us. You see what I'm saying? So, three years ago, when I got online, I started with a little crappy Samsung, and I think that's what it was, a Samsung computer. Now listen, anybody got a crappy computer in here?

Okay. Okay. Thank you. I actually would like to one day have a crappy computer contest, you know what I'm saying?

Like bring your dumper, you know? Bring your, like right on stage and just plaster them right up there and just like actually vote. You know what I'm saying? Like who's got the crappiest computer?

Because I think I would compete at least. I may not win. You might got me, brother, but I might win too, right? So, this thing was red, and it was just light.

You ever picked up something and you just, it's like, it just feels cheap? Well, that's what this was. It just felt cheap, right? And I bought it at Best Buy on my girlfriend's credit card because I didn't have enough money to afford it.

I paid it $50 a month off, right? And when I got it, I didn't know how to work it. Had never really been on the internet except, you know, on, you know, my parents' computers and stuff when I was probably looking at stuff that I shouldn't have been looking at. But I never had a computer as a kid, you know?

We've got somebody who can relate in here. Give him a round of applause, everybody. He can relate. He can relate.

Okay. We're going to come out of our shells this weekend. Some might even come out of the closet, and that's okay too, right? We're really going to get to know each other and get to know ourselves, right?

Because here at Empower, I'm going to tell you something. You're welcome, and we'll love you no matter who or what you are, right? That's why I had this computer, and I was really under the, really, illusion that I had to have all of this. I had this fancy stuff, and I needed to know these fancy things, but what I realized later on is that I had this gift to be able to communicate something, and I didn't know how powerful my skill set was, right?

So I was always kind of dancing around my skill set, and I did a lot of times what I see a lot of people now doing, which is automatically when somebody walks up to me, oftentimes what they start doing is they start telling me all of the things that they're not doing or all of the reasons why they're not succeeding. All of the reasons why they can't do it, and I'm going to tell you something, friends. Oftentimes and more often than not, it's nothing else that's stopping you from success except yourself, right? Almost 100% of the time.

If you can't succeed with Empower Network, look, I don't know how many of you like your job in here, and if you do, I would recommend not quitting it, right? I'm serious. If you like your job, then keep your job, but I would assume in just, I would just guess that a lot of you will quit. Right?

I'm serious. If you want to quit your job. Well, if you can't succeed here, then it might just be best to go back and just keep your job, and I'm just being honest with you, right? Because this is specifically in this business the simplest, and I'm going to stay away from the easy word because here's the disclosure right up front.

Oftentimes what I see, though, guys, is people talking themselves right into a way of thinking that keeps you down. It puts in, let me give you an example. For a lot of business owners and guys who own. I've talked to a couple of companies and gals as well, oftentimes the company begins to grow, and what happens is, and I want you guys to relate this either to a company or to your team, a company or a team starts to grow, and the person who owns the company, founded it, or is leading it, or whatever the case may be, oftentimes when the company gets to a certain point to where it starts to outgrow that person, the person will not get out of the way to allow it to grow bigger and more, and beyond that person, so what they actually do is they oftentimes kind of stifle their own success.

This happens in not only big corporations, a company will really take off, it'll really start doing well, and the owner may have an ego, so he won't be able to get out of his own way basically, or he might think that he knows everything, he or she, whatever the case may be, we've probably all seen this before. It also happens in network marketing teams. You have a leader that's kind of leading the charge, and then other leaders pop up, and the leader starts to get jealous of other people's success or feel as if it's a competition.

If you'll notice something with Empower, there's really not any egos, and I'm not saying that people don't, there's not any egos at all, but there's not any negative energy, and one of the reasons why is because Dave and I learned early on that we didn't have all the answers. I don't know if you guys remember back to the time when the bank shut us down and we went through all these merchant problems. What I didn't know was that merchant issues. They were one of the most common reasons why network marketing companies and really any high risk business shuts down.

What do I mean by high risk? Well, no card present, online transactions is a high risk. I want to teach you guys all of this stuff so you're well informed and well versed and can speak this language of this business, of this industry. High risk transaction is a card not present, which means that the card's not present, you're not swiping it.

Network marketing is a high risk model. Overall, just a merchant account. The merchant account companies. I didn't know all this stuff, online, there was many variables and factors that made us high risk and I didn't know that.

What Dave and I did, which was probably one of the smartest things that we've ever done, was I actually flew my ass right down to Costa Rica and as soon as I landed in Costa Rica I went right to the hotel and we did a live stream together. We got right on the live stream and we said, well, we're going to tell some stories and we're going to get you pumped up and we're going to do what we always do here on this live stream, but let me also tell you that we're having some issues and some struggles right now. We want you guys to know what's going on because we weren't processing.

We hadn't processed, for those of you who don't know, we hadn't processed for probably a little over a month at this time. Not only were Dave and I not making any money, but the company wasn't making any money. We did have a merchant account model back then to where people could actually plug in their own merchant account, which was kind of a novel idea. It was appropriate for one phase of the business, but was not a good idea and appropriate for the next phase of the business.

It was actually funny and I'll tell you those stories off camera some other time. One thing that Dave and I did was we sat there and we realized as we were dealing with these issues that we did not have the answer to this situation. There was something that we needed to learn. There was something that we did not know.

Okay? There were a lot of guys who came out of the gate and a lot of you, how many of you in this room were in that original room in Orlando when we first launched the company? We have a good amount of people, a good amount of people, Clint you were there too, Alex were you there brother? Were you in that room?

In Orlando? They thought that was funny for some reason. I don't know. Keep talking, they think you're funny.

You just met me in the hallway guys, jeez Louise. So you know, I just thought, I was distracted by everybody laughing at you, you know what I'm saying? Yeah, yeah, so I mean the bottom line here is that Dave and I realized that there was something that we needed to learn. Okay?

And that's the answer to this. That kind of idea and that philosophy and that way of doing business has now taken us 18 months into the business and the company really died back then, okay? There was a reason, there was a very specific reason why our teams rallied around us during that time. In this industry, primarily on the front end, people are mainly motivated by money.

Now Empower Network is very, very, very different. Okay? We do bring people in on the front end. This is important and I want you guys to write this down.

People are motivated on the front end by money. They do not stay around for money, okay? I know those of you who just want to get to 1,000 a month are saying, you're crazy, right? I promise you, they do not stay around for money.

Have you ever seen a leader who is making 100,000, 150,000 and another 100,000 a month? 50,000 and another company resign to go to another company? You guys seen that before? Why do you think that is?

Huh? Integrity. What else? A deeper why.

What else? Culture. What else? Huh?

Freedom. More freedom. All of these are right, okay? One of the other reasons though is because there does have to be a bigger purpose and people have to feel like there's a next level.

Leaders have to really be surrounded in an environment to where they're being challenged, to where there's more going on than just money, okay? That's why Empower Network is what it is. My personal original vision for Empower, and Dave and I align almost the exact same, with the exact same core values and beliefs, but I wanted to have, because of my history, okay, of being a drug addict, an alcoholic, being homeless for … I've been a drug addict for almost 10 years, right, about 10 years.

I really wanted to have an environment and an atmosphere to where people could really learn how to take all of the things from their past, which we all have, welcome to the real world, and it's totally cool that you have them here. We don't care. We welcome them. The worse they are, the better I think that you're going to succeed, right?

So any of you who are sitting here thinking, oh, I have something that's keeping me from success and this is why I can't succeed. This is why I'm destined for failure. It's absolute bullshit, and this weekend, we're going to teach you how to turn that voice off inside of your head and learn how to tell your story in a way that will not only allow you to be empowered by your past, but also to inspire and empower other people by your past as well. But when we launched this company, that was what we wanted.

So one of the reasons why we've been so successful is because we understand the dynamics of getting people in based primarily on the greed factor, if we're just honest, right? Because, I mean, people are just some greedy mofos, right? I mean, they just are. I just don't care what anybody says, right?

I mean, it's just a fact. It's human nature. It's called self-preservation, okay? It's the number one law of just the world, self-preservation.

I mean, people, you know, if somebody comes on the news or the radio and says, you know, the world is ending tomorrow, just we can imagine. You got the visual, guys? You know, it's like, whoa! You know?

Everybody is just like, you know, trying to take everything with them, even though they can't, weird. So understanding that, you understand how you can really not only get out of the way of yourself and other people, but also how you can motivate people when you understand what really motivates them. So back to stuffing and stifling your team. What I want you guys to realize and understand is that if you really want to build a big team.

If you really want to be a leader inside of this industry or inside of any other profession, any other industry, anything that you're doing, you have to want to work with people who are smarter than you, okay? It's a good thing that you're here because there's people inside of this room who know more about this business than you do, right? There's somebody in this room, there's a lot of you who know more about a lot of things than I do, okay? There just is.

It's one of the reasons why I'm always seeking out to partner up, is what I do is something called partnering up, okay? And when I partner up, what I'm looking to do is I'm looking to partner with somebody on something specific that knows more than I do in that area, okay? A lot of us, what we need to do is we need to step back and realize, hey, look, I kind of suck at everything except this thing, okay? And I always say this, and you guys are going to hear me say this a lot, and one of the things that I'm going to do this weekend is tell you why I say specific things.

A lot of times, I will say, I suck at a million things, okay? But I'm good at this one thing. When I say that, what is that doing for me? When I say, I suck at a million things, but this is what I'm good at.

First of all, it's being humble, right? It's letting you know that, look, I know I don't know everything, okay? And one of the things that I want to teach you guys this weekend, and David will as well, is how to master the art of communication. Communication, and I want you guys to write this down, is literally 90% body language, okay?

Okay? 90% the words you say and about 3% tonality, okay? 90% body language, 3% tonality, right, which is lowering, higher, you know, raising your voice, and only 7% the words that you say. Is that mind-blowing, John?

I, I absolutely love you! I love you! I love you! I love you!

But it didn't really make sense. People are like, whoa, that was weird, right? I love you! Hey, man, I just want to tell you, dude, how much I hate you, man.

I just, I just want to let you know that, David. That hurt coming out, honestly. I mean, that was just bad. Do you see what I'm saying, though?

So oftentimes, oftentimes not only what we're saying outward to people, but also what we're saying to ourself is extremely, extremely powerful. So the reason why I'm telling you and teaching you these things is because I want you to know this. Because from my experience now, and, and we've built a team of 140,000 people in, what, 18 months? How long have we been around?

I mean, about 18 months, right? I lost track. I mean, I don't even know what day it is, honestly. I don't know what day it is right now.

I think it's Thursday. Is it? It's Friday. It's Friday.

Okay. It's Friday. I've been in Phoenix, Hawaii, Vegas, here for 10 days, back home for a week. Then we're going to Europe for two weeks.

Taking my family to Europe. Yeah. And then flying straight from there to Denver. Everybody going to Denver, right?

Yeah. Okay. Tell you something about these events that we do is just, man, you don't really know how powerful they are until about three to six months later when you look back. Okay.

That's the, that's what really happens at these events. So what I really want you guys to get in the mindset of is, is selling stuff. Okay. A lot of…

I want you to write this down, is there are buyers and there are sellers. Okay. I want you to shake somebody's hand on your right and on your left and say, I'm selling this weekend. Go ahead.

I want you to shake somebody's hand on your right and left, I'm selling this weekend. Listen, in every transaction, in every transaction, okay, guys, in every transaction, somebody's buying something and somebody's selling something. Okay. I don't care if you're talking to your kids.

I don't care if you're talking to your partner. I don't care if you're talking to a prospect. I don't care what you're doing, when you're doing, how you're doing it. Somebody's buying and somebody's selling.

Okay. What you guys… And I really want you to focus on this. Okay.

Because what I want you to do, it's going to start with yourself. It's going to start mastering the art of communication is absolutely going to start with the way that you talk to yourself first, and it's also going to depend a lot on the words that are coming out of your mouth. Okay. In your marketing, most of you are buyers.

Okay. Most of you, the way that you market, you're marketing as a buyer. You're marketing as a customer. Is there anybody in here who is not interested in making money?

It's fine if you aren't. Most likely, this is all of our team, of our affiliates on our team. Okay. So we're all good on that.

Okay. We're all on the same page there at least. Okay. So if you're here to learn how to make more money, you have to…

You really have to be curious enough to ask yourself, why am I acting like a customer then? Why am I acting only like a customer? And I love to buy stuff, especially from people who can sell well. It's one of the first rules of selling a lot of stuff, is you have to enjoy buying stuff.

Now, anybody see that live stream that we did when we just came up with that thing, like the three rules of being super compelling and selling stuff? And we literally came up with this stuff on the fly during the live stream. And the first rule to becoming a compelling and masterful marketer, selling lots of stuff, was, the first step was you had to enjoy selling or buying stuff from people who could sell well. Right?

So we were really setting people up. They were really getting in the mode to buy from people who could sell well on the webinar. I mean, I thought it was brilliant. Right?

We did like $100,000 in sales on that live stream. It was epic. So can you see that now that I'm talking about that in your marketing in times when you may have been acting like that? Now that doesn't mean that you're not interested in learning stuff.

That doesn't mean you're interested in selling stuff. That doesn't mean that you're not interested in soaking up information. That doesn't mean that you're not interested in showing people, in really letting them know that you're teachable, that you're going places to learn things, that you're showing up at events, that you've got a mentor, that you're being coached, that you're open-minded, that you're willing. But for the most part, a lot of people are running around and the only thing that they're really communicating out of their mouth is, I'm a customer and I'm looking to buy stuff.

Please sell me something. Don't worry about buying anything from me, right? Because I'm just here to buy stuff myself. And this is a major, major thing that I see a lot of people do and I want you to be really conscious of that.

I want you to be really, really conscious of that. My goal this weekend is to raise your awareness to a point to where you are aware of everything that you do. Because when you become consciously aware of what you're doing and you start to practice that consciously, on purpose, a lot of you are good at stuff and you're not doing it on purpose. When you start to do it on purpose…

Specifically, communication, you'll become powerful beyond your wildest imagination. I'm telling you this. Me, I'm really, really good at hypnotically telling… I'm going to teach you guys tomorrow how to hypnotically tell stories.

I'm going to teach you a formula that I've used over the last… I've probably used this for five years now and it's worked like butter, not only in my personal life but also in business. And it works everywhere from with my kids to people that work for me, to people that work with me. To people that work at my house.

I just had a lady at my house who… My personal assistant at my house, she cooks, she cleans, I don't know what to call it. Housekeeper. Yeah.

Maid. Somebody called it a servant the other day. I think it was my mom or something. I was like, we're going to…

And she didn't mean to, but it was just weird. I was like, yeah, we're going to Miami. We're going to have this really awesome house and all this stuff. And she's like, are there going to be servants there?

I was like, mom, is that word PC? Like, is that cool? Is that okay? Servants?

Weird. I guess I'm still a homeless guy at heart. So I've used this specific storytelling formula for a long, long, long, long, long time. I started doing it in recovery.

I got clean and believe it or not, five years ago, I couldn't put two sentences together and I really couldn't. I was a stumbler. I was a stutterer. I was…

Now, I'm ADD-er and a monster right now, but I mean, I was ADD-er and a damn Loch Ness monster back then. I mean, you didn't know where, when I was going, what I was doing or what I was going to say next. And I was all over the place more so than I am now. Now, I'm very on purpose with everything that I do.

I jump around all over the place, but I'm absolutely on purpose with it. Okay? And there's a reason why you're listening to everything that I'm saying and you're wondering what I'm going to say next and you're wondering when I'm going to get back and tell you more about the computer that I started telling you about at the beginning of the freaking session here. Right?

Everything's on purpose that I do. It's very, very artful and there's an art to it. And tomorrow I'm actually going to teach you that process and that formula that I've been using for a long time to not only get my housekeeper or maid, for example, I had a lady who just recently had to move up to the northeast or something with her husband because he took a job up there and she was really good. I mean, my daughter loved this lady.

She cooked amazingly and I'm horrible in the kitchen. I mean, I literally, I walk into the kitchen and I open the fridge and my freaking eyes glaze over, man. I don't know what to do next. I'm just hoping and I'm just praying there's something in there like made, pre-made for me, you know, that I can just like heat up or something or, you know, eat cold.

Like I'll eat something cold if I don't know if it's supposed to be heated up or not just because it's like I don't want to take the chance of like having a disaster using the stove. You know what I'm saying? I mean, it's kind of like the camera thing. You know what I'm saying?

It's like sometimes I turn the stove on and I don't know if it's going to blow up or not. I'm very nervous because it's natural gas. You know what I'm saying? I don't, I get a little shaky with that.

Like I don't want the house to blow up. So if I cook and then I leave the house, I'll be paranoid that it's going to blow up when I'm gone. You know what I'm saying? I can't boil a pot of water at all.

I mean, that's about the extent of my expertise in the kitchen. So this lady was really good, but she left. So we had another lady, Erin went and hired another lady and she came and I could tell that she was like a little bit weirded out because she was like, who's the kid? Like when are your parents coming home?

That type of deal. You know what I'm saying? The same thing that all the rest of people in the yacht club that I live in. And there's a few of you that have been to my house, but it's like for the most part, and it's not a 55 and older community, but it's kind of unsaid 55 and older.

So I'm like, I like, you know, jog up to like, and I'm like, I feel 55 at heart. You know what I'm saying? I'm like, you know, I like, you know, I jog up to the, I jog up to the gym in the morning. I like, I take my daughter to school in the morning and then I like come back and I've been doing some communication coaching for an hour and then I like jog up to the gym and I'm like waving at the neighbors and stuff and like completely disconnected.

From normality and reality and what's even going on out beyond in the real world. Like I go out and I see people like angry driving and stuff and I'm just like, why are you so angry, dude? You know what I'm saying? Like, I'm just like, I've got like a system in my Range Rover and I'm just like bomb, like banging and stuff and you know, you know, my phone rings and I'm like, like I just, I start twitching if my phone starts ringing too much in one day, you know?

And uh, and, and so this lady who Aaron had hired, um, you know, it was just kind of wondering like what? My deal was she was like, I could tell she wondered what kind of drugs I sold. You know what I'm saying? She, I could tell she was convinced that I sold drugs.

She was just trying to figure out if it was like weed or like if I was like selling crack, you know what I'm saying? Because if she found out I was selling crack, she probably couldn't put up with that weed. Okay. Crack.

You're ruining people's lives, dude. You know? So anyways, I, uh, I, I totally felt her like awkward energy. You know what I'm saying?

And any, you know, when you got somebody in your house, you want them to. Be like cool and on the same page with you. And uh, she was not on the same page with me until one day I sat down and in three minutes, three minutes, I told her my story the way that I'm going to teach you tomorrow. And this woman has absolutely changed who she is and how she acts around me.

Okay. She's changed who she is with my daughter. She's changed who she is with Aaron. She's changed how she treats me.

She's changed how she brings her daughter to my house now. And I could tell that she was a little bit shaky about her daughter maybe finding the drugs before. You know what I'm saying? But you know, there's, it's something interesting, right?

There's something interesting that, you know, you'll never meet a guy who bashes jobs more than David on it. But the people who love, who work for us, love working for us. Right? Is that right?

Trav? Better be. It's interesting though. Isn't it?

Isn't it interesting? Because I don't go in there and I don't teach people how to do their jobs. Right? Could you picture me teaching people how to do customer service?

I'll tell you a quick story. Now when we first launched Empower Network, and this is a true story, okay? We had some issues with the merchant thing and there was another issue that we had where one of the programmer teams that we brought in completely erased the entire database. Okay?

Gone. Right? Gone. Think about that for a second.

I've got to get a drink. Think about your downline. Okay. Poor bastards were floating in cyberspace.

So anyways, we had issues and people would email in and they'd say, now the site's broke and da, da, da, da. And we'd be like, yeah, asshole, I know. It's broke for me too. You know what I'm saying?

So basically the customer support tickets would come in. You know? And once it got up to about a thousand, that was like when we knew it was time to just erase them all. You know what I'm saying?

It was just like, you know, I'd get a call from Mark who's, you know, he's like, I'm going to do this. I'm going to do this. I'm going to do this. I'm going to do this.

I'm going to do this. I'm going to do this. I'm going to do this. I'm going to do this.

And he was like, Dave, we're getting, hovering around 900. I said, well, it looks, you know what time it is. You know? Because I mean, they're all the same things anyways.

The website doesn't work. I mean, you know, I wouldn't even, let alone me entering a customer support ticket, I wouldn't, I wouldn't, I wouldn't worse, you know, wish out on my worst enemy to sit there and respond the same thing to a hundred, you know, people who were, you know, complaining about the same issue. So there's a, there's an interesting reason though. I don't know why all of these people are so engaged in so excited.

Okay. Have you ever seen anything like Empower Network before? Right? Have you ever seen people who are so excited and so motivated?

Now I'd like to take credit for that, but I can't. Right? And I'm not that stupid to do that. Right?

We've got the most amazing people, the most amazing leaders. We've got the most amazing team. We've got the most amazing employees. Okay.

We've, it wouldn't matter how much I bash jobs. They'd still show up every day, five minutes early. Right? There's a reason why this all is.

Okay. And it's not because I'm more educated than you because I dropped out in ninth grade. Okay. It's not because I did, you know, I, I promise you I did more drugs than you did.

Okay. I'm just, I'm serious. Right? For those of you who don't know, who are brand new, you know, I actually happened to five years ago, get and stay clean and just celebrated five years clean about three months ago.

Right? Now I want to point something out to you. Okay. I want to tell you a little story about something that happened to me about three and a half years ago.

I was sitting doing webinars and I had kind of came out of the box and I had started to tell people what, um, who I was and what I was doing. Now I, now this was a transition from telling people facts and figures. Right? Like, you know, this is the best product that, now I actually sold a skincare product, believe it or not.

Um, I was in a company that had a purple branding. Right? It was a purple website. And I had a team, I had a fairly large team in this company and I'd done it all online.

But I didn't do it through telling my story. Right? I was still kind of in facts and figures mode. I did kind of tell my story back then, didn't I, Alex?

I told my story a little bit. Um, but, uh, I, I'll never forget, I, I used to go and, you know, show people the business presentation. And I've been doing my own presentations for a long time just because the company's presentation just sucks so bad. You know?

I really, I really, you know, sometimes I even, I, I, I just kind of wish to put people who are brand new, like, I almost like feel compelled sometimes to say go join another company. You know what I'm saying? Just to kind of experience really shitty marketing. You know?

Like, it's maybe a networking company, dude, but it's not a marketing company. So let's just leave that word out of it. Right? Uh, but this was a, uh, this was a, a skincare company.

I, I'm not going to say it was a great company because it wasn't. It's not around anymore. Um, but, uh, you know, I'll never forget that, you know, I would go to sign somebody up and they'd be like, I wouldn't have even mentioned the product and they'd be like, dude, what's the product? Oh, don't worry about it, man.

Aren't you excited to make money? You know? And, uh, then they'd get to the website and it was like hearts and purple and stuff and they're like, dude, what you're going to tell them about this product is probably sign up for this thing, man. Don't you worry about the comp plan rocks, dude.

Uh, but, uh, um, hilarious, isn't it? Hilarious. So, uh, you know, good stuff, good stuff, good stuff, isn't it funny, funny. So, so, uh, so there was a, there was a time right after that, that company, uh, shut down that I was doing webinars and doing presentations and stuff like this.

Now I was kind of pissed off a little bit at the industry because, um, because, uh, companies kept shutting down on me and I wanted their company to succeed more than they wanted their company to succeed. You know, it was, it was kind of sad. And, uh, and, uh, I came to this point in my life and my business to where I really, really, really knew that I had something that I could share with people that would really, really make a difference in their life. Right.

But I was too much of a wean bag to go out there and really share it. Right. And that was the fact that I was an addict, right, recovery and alcoholic fact that I was homeless. Fact that I, you know, had my daughter when I was 16, all of these things that are so, you know, really not accepted in normal society, the things that you don't get jobs because of.

Right. The things that you don't put down on applications. Right. The things that when people hear about it, they're like, ooh, we'll call you and let you know.

Right. You know, all of the things that society had really, really kind of primed me to, you know, really set me up for, um, my own self-destructive thinking because, you know, from all of my experience and all of the things that I'd conjured up in my head, I thought that these were all the reasons why I wouldn't be successful. And I actually really did at one point in my life. And I tell you this.

I want you to identify with you. Right. Because I want you to identify with me. I want you to realize that the things that are going on in your head right here right now and that have been going on in your head, and I know they have because they went on in my head.

Just like I know that there's been a time that you got into a knockdown drag out with your spouse over the business. I mean, come on, man. You know, my girl left me like 500 times, you know, because, you know, it was just like we're normal people who have normal struggles. Right.

And what makes us a power couple is not the fact that we had struggles. It's the fact that we got through our struggles. Right. Okay.

So so many times, especially in this business, it's built in based on all of this bullshit that people really conjure up in their heads that has absolutely no sense, makes no sense. And the people that are making these rules are not actually in the trenches doing anything. They're just like these like gurus and lords, you know, sitting up in some cubicle really, honestly, is where they're at. They ain't even on top of a mountain.

Like, I don't know. I don't know where Nick Dave is. They're in a freaking they're in a they're they're guru on top of a mountain. They're in a cubicle somewhere making up these like ridiculous rules.

Right. And so I was doing this webinar one day and Aaron, who, you know, absolutely loved me when I was broke and has had my back since day one. Right. Just because, you know.

I mean. I mean, the only thing I've never done is hit her. You know what I'm saying? I mean, we've we've had knock down drag out.

So, you know what I'm saying? Anybody had a good knock down drag out before? Come on, guys. Can we get honest in here?

We got some liars in here. We got some liars. Right. Yeah.

Let's have a contest for that. Tell some good stories. Right. I'm telling you, man, I've got some I've got some funny ones.

Makes us better, though. You know, makes us stronger. You know, the the the more the more crap we tend to go through. Now we're good, though.

You know, now we're good. We've we've we've got this amazing relationship. And I remember when I started to travel a lot. She she didn't know how to handle that.

You know what I'm saying? Because I was gone, you know, and she wanted me to call all the time. And I was like, I was like, you know, why would I want to call? I'm in Costa Rica.

I'll see you in a week. You know what I'm saying? Or whatever? No, I'm in San Diego or wherever I'm in.

I'm in a certain place. I'm in Costa Rica. I'm in San Diego. I'm in San Diego.

I'm in San Diego. I'm in Costa Rica. I'm in Costa Rica. I'm in Costa Rica.

I'm in Costa Rica. I'm in Costa Rica. all the time. I was like, why would I want to call?

I'm in Costa Rica. I'll see you in a week or whatever. I'm in San Diego or wherever the hell I was. I'm in Singapore.

What do you mean? Phones don't work. Just being ridiculous. I'm totally detached.

Everybody's not like me. Women have different needs. Kevin's laughing. They do.

It's taken me a long time to really understand people. To really understand how to interact with Aaron, interact with you guys. If you would have saw me interacting several years ago, I was the guy who got asked to leave and not come back. That was me.

I was that guy. They were like, Dave, thank you for coming, but thank you for leaving as well. I was on this webinar. I am going to finish this story sometime.

I was on this webinar. Aaron suggested that I call it marketing intervention. She was really pushing me to go out and tell my story. Marketing intervention, I said, interesting.

I played with it, but I didn't really come out and tell anybody who I really was yet. I did call it marketing intervention because I thought it was cool. There used to be a TV show called Intervention about people who had horrible drug addictions. They weren't really horrible compared to mine.

I used to think, man, these guys got it good. He needs another hard run or two. Then he'll really be ready. End his ass up in the bathroom that I ended up on 16th Street in St.

Petersburg soap and dope off the toilet seat. He'll be ready to quit. One day I just mustered up the courage. I'd heard another guy talking about being an alcoholic.

I tell you this story not particularly so you can't. You can identify with the story itself, but so you can identify with the emotions. Tomorrow I'm going to teach you how to build an emotional bridge through your story. I've done a couple of things with you tonight that I will tell you some.

I won't tell you all of them because I'm putting you into a state that's getting you ready to learn lots of stuff. I'll teach you exactly what I did tomorrow. Isn't that interesting? You can always do that.

Tell somebody that you'll tell them the secret tomorrow and it kind of keeps them wanting more. If you notice good presenters, they're always telling you what I'm going to do next. They're always telling you what I'm going to do next. what I'm going to tell you here in a second, okay?

So back to the story that I'm going to finish in 10 minutes. So I started telling my story, and I came right out, and I told people exactly who I was. And I'll never forget, I was so nervous when I did it, and I had no, it was like, you ever just, like, came right out and said or done something that you had so much nervous energy and anxiety about doing, but you just did it, and then maybe it was a phone call, and then you just threw down the phone and just walked away? Well, that was kind of how I did the very first time that I really kind of came out and told people who I was.

And amazingly enough, amazingly enough, the next day, because I didn't even care who bought that night. Like, I didn't care, it didn't matter to me, I was just like, holy shit, I just did that, and then I just walked away and just, like, didn't sleep the rest of the night, you know what I'm saying? You ever been laying in bed and just wanted to go check your commission so bad, but you're like, I'm not going to do it another, the 30th time was enough. Like, I don't know.

Like, I don't know. I don't need 31. Like, literally got out of bed. Like, this was, now you can just reach for your phone.

How many of you just don't, I mean, come on, like, your phone's sitting there, and you just, like, you'll be just, like, laying there, you're like, I'm going to go to sleep, but then you get the phone, and then you, like, check for, if you've got an iPhone, you wait for the ding, you know? How many of you have, every time you get a lead, get a notification sent to you by email? Yeah, yeah, isn't that fun? When you start getting a lot of leads, it gets overwhelming.

You have to start filtering them into, like, a, like, a folder or something, yeah. So I woke up the next day, and I went, and I checked my inbox, right? And the response was overwhelming. Absolutely overwhelming.

There were people who didn't have the same, like, mechanical issues that I had, but they had the same dynamical. Is that a word? I think I just, I think I just, I think I just made one up, right? Like, badassery.

Love that. Makes me feel warm and fuzzy inside to say that, badassery. So I had this overwhelming response from people, okay? Just that they appreciated the fact that I was courageous enough to be honest about who I was, right?

And one of the things that I hear and see more than anything with people is I hear them tell me that they don't have a story, and then go on to tell me, their story. It's weird. You'll notice it with people, okay? I also have people come up, and they say, well, I don't have a story as bad as yours is, Dave, okay?

It's not like, you know, low-bottom drilling, drug addict, just badass shit, man. But then they say, but this is what happened to me, right? This is why I'm here, right? So I want to get you in touch with that, but I want to prep you to really ask yourself tonight, are you courageous enough to win in this business?

Are you courageous enough to win in this business? And I want you to write that down. Say, am I courageous enough to win in this business? Because in order to win in this business, you've got to have the courage to do it, okay?

You've got to have the courage to go out there and be yourself. You've got to have the courage to go out there and step outside of your comfort zone, okay? So many of you are just so comfortable being comfortable, okay? You're so comfortable being comfortable.

I know lots of you, as I look at the faces inside of this crowd, who are just so comfortable being comfortable, okay? I know lots of you who have really gone through some uncomfortable stuff this last year and a half, okay? I see a lot of you who have really gone through some uncomfortable stuff, okay? The reason why you guys did that was because you realized that in order to move on to the next phase of your life, a part of you had to die.

And oftentimes, that's what it takes. A part of you has to die. Write that down. In every single transformation or transfiguration, in life or business, a part of you has to die.

For me, the part that had to die in my life, in my situation, was the part of constantly being worried about what people are going to think about me, okay? Constantly worried about being judged. Constantly worried that if I went out and did this or said that or this person knew this about me, that I would be broke for the rest of my life or I would scar myself or I would put myself into a position to where nobody would want to work with me or be around me. And actually, the complete opposite happened, right?

Sometimes, and it's funny because I just was coming down the elevator tonight, and Dave was actually, let me see if I can, I probably can't pull this up. I wish I could. I really like this, though. Let me see if I can pull this up real quick.

A guy named Kyle Cease, comedian, he really teaches people how to do a lot of what we do, but it's different. I was coming down here, and I read this quote, it was on Facebook. Just show up, start, and stay in the room. Let go of the need for a specific result.

Just be and enjoy the process. The results will be better than you could have planned, all right? I was coming down tonight, and Dave was going to do, now, you've got a big thick workbook right there, okay? We created that.

Dave was going to do some stuff tonight, so I didn't really have a whole lot planned for tonight. Okay? We created that. Dave was going to do some stuff tonight, so I didn't really have a whole lot planned for tonight.

Kind of weird, right? What I've found is that doing exactly what I just read to you is the most effective thing that you can ever do for yourself and your business, right? A lot of you spend a whole lot of time getting ready to get ready. You spend a whole lot of time planning and organizing.

You spend a whole lot of time in your head, and the truth of the matter is, is what's inside of your head has gotten you to where you're at up until this point, okay? And I don't mean that in a bad way, and don't take it negatively. As a matter of fact, take it however you're supposed to take it, because the way that you take things are exactly how you're supposed to take it. Right?

It's not my job here to convince you and sell you and try to get you to think a certain way. It's to give you the tools that I've used, not that I've seen somebody else use, or not that I've heard somebody has had or gotten results with, but that I've specifically used, and I've got results that I want. I'm happy with my results today. Do I want more results?

Absolutely. But up until this point, what we've used has worked really well, right? And here's the reason why it's worked, and I want you to write this down, is because it's an inside job. This business is an inside job, just like everything in life is.

Now, I learned this when I got clean, because I went out there and I got clean, and the only thing that I wanted to do, guys, the only thing that I wanted to do is I wanted to stop using, okay? I wanted to stop using for one day, okay? And there was a guy, and I told this story at a call recently, named Samuel. And at the first meeting, it was a 12-step meeting, okay, that I went to, this guy laughed at me.

And I was pissed. I was ready to fight. I was not the same guy that I am today. I was really ready to fight.

And this guy, I walked up to him, and he's like, with this like smirky little laugh. I mean, I was ready to just smack the ish. Huh? See that?

Clint, he smells it on me, right? Maybe, it might be something else. This guy said, there'll be a day that you're out helping and worried about somebody else, and your pain today will be the reason why they decide to change their life. I couldn't even fathom that, right?

I could not even fathom that, because it's all I could see in that moment was my own specific needs and wants and desires. I could only see the thing that I wanted in life, right? And what I wanted at that moment was for the pain to go away, I wanted to not use for one day, and I wanted to go out and start, start trying to rebuild my life, right? Because I was rock, rock, rock, rock, rock bottom.

I couldn't have gotten any lower. There was no basement, you know, where I was at in life at this moment. And I think it was 90 days later, I had to have 90 days to be able to go into this treatment center, and he said, Dave, I recommend that you go into the treatment center. He ended up being my sponsor.

In these 12-step programs, you get a sponsor too. Funny, I'm always surrounded by sponsors. Weird, fit perfectly in this business, didn't it? I was like, I'm ready to sponsor you, man.

You know, I was totally up on the language. And I walked in kind of unwillingly, just because I was willing to take a suggestion, right? And I started to share to this group of guys who was in a very similar situation that I was, just 90 days ago. And I just did my thing and didn't really think it made too big of a difference and just kind of was quiet, and then just kind of wrapped up and was waiting to go back home and sit on the couch or do whatever I was doing.

And a kid came up, and I'll never forget, and he said, man, he said, I just want to shake your hand. What you said really, really, really changed my life and made a difference, right? And up until that point, for the first 90 days, the only thing that I could think about was my own wants, needs, and desires. The only thing that I could think about was when, because I started to work, I was sleeping on my dad's couch, and I started to go to work with my dad, working on construction, and he would pay me out of like his paycheck until I started to really perform to the point to where other people were willing to give me money, too.

And I like to just say, give me money. It's a good embedded command. Other people were willing to give me money. Isn't that funny?

Teach you about that language tomorrow. And you'll learn a little bit about it in the workbook that you're gonna fill out tonight. All I could think about was myself, though, right? And then for the very first time in probably 10 years, I'm not gonna say that I didn't have moments of clarity and moments that I was back to a real human being, but I mean, I was really in a self-centered, kind of self-made prison for a long time.

And I want you to relate this to where you're at right now. Don't think about the depths of where I was or what I was doing, but understand and identify with the place that I was mentally and emotionally, mostly mentally, right? Because once you understand the mental state that you're in, you can start to identify it or become aware of it, would be a better way to phrase it, and then start to first become aware of it and then start to change it. So for the first time, when this guy came up to me, I started to realize that not only was other people gonna be my main payoff and the reason that I was gonna stay clean, okay, other people.

It wasn't gonna be because of myself, right? Ever since that time, I've now gone out and made my recovery and staying clean and everything that I've done about other people. It hasn't been about me since that very day that that guy came up and said those words to me, right? I had an addiction of going back into treatment centers, and I did it for four years until I couldn't do it anymore because I believe in showing up when I say I'm gonna show up, and I was traveling and stuff, and I just couldn't show up every weekend like I had committed to.

I learned about commitments through staying clean and showing up and doing the things that I said I was gonna do. I became addicted to going and making my life and my recovery and what I was doing, my mission about other people, right? That changed the game for me. I did the same thing in this business.

I did it at first for me. Now, it's also the mechanics of what I taught here at the very beginning of tonight, to where people come in, specifically, out of greed. They do. Do you see the correlation there?

They come in for greed, and they stay because of the way that it makes them feel, right? Leaders will stay and will and do stay with Empower because of the way that they feel here, right? Not because of the money that they're making. Once you start making 100,000 a month for six months, trust me, life will just be different for you, and it won't be about money anymore, okay?

We get you to 10,000 a month for six months in a row, life will not be the same anymore. It'll just be different. It won't be about money anymore. You'll start to realize that you'll come to identify what your real currency is, okay?

And for a lot of you, and most of you, now, we've got our hardcore opportunists out there, and I know a few of them myself, right? Love them, gotta love them, right? They're just the guys and the gals who just, money is what drives them, and it's all that drive them, and once the money drives out, or drives out, they're out of there, right? But for the mass majority of people, they're similar to what I'm describing right here.

If you take a poll of employees, okay, 90% of employees are recognition-driven. Only 10%, okay? And those statistics, can't talk tonight, statistics are probably up these days, right? Because people are so programmed to think that the economy is so bad and there's no money there, right?

Think, laugh at that for a second. So, I started to apply this stuff to this business when I started working this business, right? I started to apply the insight, the reason why I'm successful at this thing, right? And I'm just getting started, so I don't wanna go out there and toot my horn and be like, I'm just so successful in just all this, because I'm not, right?

I really, and a lot of people, one of the most common questions that I get is, Dave, how does it feel, right? I don't know, it feels the same as it felt a couple years ago, it doesn't feel any different. So, if you had that question that you're gonna ask me this weekend, just let me answer it for you now. It doesn't feel any different than it felt three years ago, okay, four years ago, whatever, when I started.

It feels no different. It feels so different to me. I don't care. I could give you this worksheet and I could say, we'll wrap up and meet tomorrow at whenever the hell we're meeting.

Yeah, Travis knows, I don't. I don't even know what day it is again, like I said, it's a Friday, okay? I could come in and just give you this worksheet, we could just go party and do whatever we wanted to do. Like, it's Miami, I don't need to do what I do.

I really don't. I do it because I like it. I do it because I love it. I do it because I realize that it's an inside job.

And I do it because I sell stuff. I don't buy stuff, right? I buy things when I'm in training and teaching mode, which is in my downtime, which is about 50% of my downtime. Well, what is my uptime?

Well, it's a lot of my time, right? My uptime is 80% of the time that I'm awake, right? So that's 80% of the time that I'm awake, I'm selling. I'm in production mode.

I'm in creating results mode. I've been out there, I'm in uptime, right? I mean, you guys know what uptime is. Uptime is that I'm out looking to create specific results.

I'm out negotiating deals. I'm out selling stuff. I'm out planning things. I'm out working on an event, whatever it is, right?

Downtime means this is when I'm not doing that stuff. So now I'm gonna go listen to some audio and stuff like that. And then the other 50% of the time is spent with family and stuff like this. But guys, I understood and realized it was an inside job.

So one thing that I really want you to get clear on tonight, okay, because we're gonna teach you some more strategy driven stuff tomorrow. What I wanna prep you with tonight is I really wanna get you thinking about how success in life is an inside job, okay? It is not an outside job. The strategy, even the language stuff, even the storytelling stuff, even the communication stuff that we're gonna teach you here this weekend that you're gonna be exposed to from just hanging around is not going to make a difference if you don't focus on the inside job first.

It's just not, okay? It's not. It's not gonna matter. You can get all the strategies.

You can be using the best system. You can have the best traffic generation strategies. And if you're not right right here and you're not right right here, it is not going to make a difference. Now, how do you do that?

How do you get right right here and how do you get right right there? Because that's kind of ambiguous, right? Well, one of the ways that you do it is you just get in front of people and understand the difference between uptime and downtime. Understand the fact that the way that you're going to succeed is really, and it goes back to what Zig Ziglar said.

I mean, God bless the guy and rest in peace. But he said, if you help enough people get what they want, you'll get what you want. Now, this is something that's so commonly said. It's so commonly said that we take it with a grain of salt.

It really is. We take this with a grain. Now, this man, has anybody listened to any of his stuff? How many people have not heard Zig Ziglar?

And it's okay if you haven't. Somebody will get you something this weekend. I promise you, okay? This man said something that in this industry has been just played out.

Right? Because it's so true that, you know, people get what I call parrot syndrome, okay? And parrot syndrome is where you hear something and you just repeat it, but you don't really know what it means, okay? So they go out there, if you get up enough people get what they want, you're going to get what you want.

They even say it like Zig did, you know? But what I'm telling you, what I'm telling you about building this business, okay, is that if you focus on helping people in serving people, right, in selling to people, I am doing something, I'm doing somebody a favor when I'm selling to them, okay? I really am. I have no compunction at all about selling things, okay?

Because I understand that when I sell somebody something, not only am I teaching and taking them through the process that they're going to take somebody else through, right? But I'm also practicing what I preach, and people are coming to you seeking solutions and seeking answers. They're coming to you seeking from you how to sell stuff, how to be successful, how to get results. And if you're not being successful, getting results, right?

results and helping people, then you're doing them a disservice, right? So you actively have to get in the mindset that I'm actually doing good. And if you have a conflict with making money and producing, you need to just eliminate it right now. Just eliminate it right now.

Because money, and understand that if you have an attachment or a negative construct inside of your head about money being a bad thing, and a lot of you do and you don't even realize it at an unconscious level, right? Here's an example. Somebody might grow up with lots of money, okay? And they see their parents with a horrible relationship.

Horrible relationship, right? They're arguing. They're fighting. Maybe they eventually get into divorce.

Maybe they're not even rich, but they've got money. Like, they're comfortable. And like, you know when you're poor and when you're not poor. You know what I'm saying?

Like, I grew up and I wasn't poor. I was a regular, like, blue-collar working family, okay? You know, though, when you've got money and when you don't. And if you see your parents arguing and things like that, what happens is unconsciously, you start to create this identification and construct in your head that having money, you know, having money equals relationship problems.

Or, you know, relationship problems, bad relationship problems is directly tied to money, right? So a lot of us have all of these things inside of our head that are keeping us from really breaking through. And what I want you to really concentrate and focus on, especially this weekend. And I want you to really to think about this stuff and become aware of it.

Because I want to tell you something that a guy named Tom told me a long time ago. He said, awareness is the booby prize. Write that down. Oh, and write booby down as well.

Awareness is the booby prize, okay? The next thing that I'm going to teach you is just gangster, so just hold on a second. It reminded me of Pulp Fiction, because it's directly related to that. But I probably will cuss.

I'm just, finding a way to say this without cussing. Sometimes you have to cuss, right? Sometimes you have to just get somebody's attention, right? In communication, there's a way that you can do things tactfully and artfully, in a way that gets somebody's attention.

One of the reasons why when I'm doing this right here is because I might see somebody not paying attention. And when I say something, I do this, and they automatically pay attention, right? They just snap out of it, right? One of the things that you'll want to learn when you're speaking and communicating to people is something that's called sensory acuity.

Sensory acuity is paying close attention to the response that you're getting in, that you're seeing in people's faces, okay? Sensory acuity is being conscious and aware of the looks of the skin color, of the looks in people's eyes, of the wrinkles in their forehead if they're paying attention because they're doing this, of the look in their, some people can even look as far as seeing if somebody's pupils are dilating. . What it allows you to do is get outside of yourself.

A lot of times when we're communicating, okay, when we're communicating, we're so worried about ourselves, okay? We're so worried if, you know, what somebody's thinking about us, if they're judging us, or if we're doing a good job, when the way to immediately get over that, and I'm talking about immediately, start to become conscious of sensory acuity, which is oftentimes when I'm walking somebody through something, I'm going to do it here in a second, what you'll notice with people is that they'll, their skin tone will even change.

There's so many different changes that are happening with people that if you pay attention, if you pay attention, right, if you pay attention, then you can notice these things inside of people. And I can guarantee that guy will not fall asleep for the rest of the class tonight, okay? I just can guarantee it. See, sometimes also when you're talking to a crowd of people, if somebody goes out of the door, one way to make sure that nobody else gets up and moves and rustles around, no matter how bad they got a pee, is to call that person out.

And say, hey, you missed the best thing of the night and guess what? I'm not going to tell you, neither is anybody else. Guess what? Nobody else is going to get up and go.

There's a way to control the room and to get what you want out of people if you know some simple, simple concepts, right? First being, it's an inside job, okay? Next being, the second rule is, you've got to be a cool motherfucker, okay? I'm dead serious.

I am dead serious. serious write that down one of the reasons why kids struggle in school oh shit my phone's ringing i'm get twitching and getting one of the reasons why kids struggle in school is not because they're dumb or have learning disabilities it's because the teachers are boring as hell seriously it's not because the kid can't learn it's because the teacher can't teach right so i just want to let you know that that if you're having a kid or you see somebody let me also relate that to your business if somebody is not doing what you want them to do it's because you're not communicating effectively to them it is not because they won't do i've seen people do things that they don't want to do but because it just didn't make sense to not do it right so in communication it's imperative that you're not doing what you want to do it's because you're not communicating effectively to you take responsibility for your part right it's part of the inside part of the inside job thing right i learned a long time ago that uh i learned a long time ago that in my life i had to take responsibility and keep my side of the street clean isn't this funny how i teach a lot of these principles you know what i'm saying i teach a lot of these principles that i learned in other areas of my life and they directly relate to this business okay you have got to take keep your side of the street clean you have got to be willing remember when i say you gotta you gotta step out and be courageous in this business right and look you can you can apply this to anything you want in life there's just an ain't nothing better than what we've got here at empowers i don't care if you want to go out and look if you find it holler at me don't call me email me right okay but you have got to really realize that if you're not getting the result that you want with somebody it's because you are not communicating effectively and being uh you know persuasive or influential enough really is what boils down to it doesn't have anything to do with them people will do things that they don't want to do will do things that they feel uncomfortable doing they'll take risks they'll be courageous if you give them a good enough reason right if you and how do you give them a good reason well you do it through telling stories you do it through the language mastery stuff that we're going to go through i'm going to have you fill out this form tonight uh it's a it's a booklet about 29 pages long okay nobody's going to get into the room tomorrow if they don't have it filled out okay i know a lot here um just oneini kind of sit back daran law lelsonene just kind of take it easy he may be she if this was she's been that you wanted to do all of while i would give you a good enough reason and or help you make that decision right off the bat because of this business if you want to be successful in it we'd white as well right get requires hog например and what we do is we strive to make it simple for people to understand and for those of you who are gonna go up there and go to bed just wake up a little bit earlier you know we'll have a good time with you first question why are we doing i would be interested in going to a marketplace Dave and I, we won't be starting until at least 10 o'clock, okay?

Back to the cool motherfucker thing. A lot of people, and I see this more times than not, run around with, and I just heard Les Brown speak recently, a phenomenal speaker, next level-ish. You know what I'm saying? I mean, dude's a beast, right?

I like to get around people who stretch me. Remember how I was talking about partnering up? Well, I like to get around people and hear people and engage with people. Who are better at things than I am, right?

Really stretches me and makes me really realize what's possible. But what you really got to realize is that people always want to hang out with the cool kids. I want you to think back to school, okay? I was not one of the cool kids, by the way.

I was not Mr. Popular. I was not any of these things. I believe if I, and I probably still wouldn't be considered cool today, except for the fact that I think I'm just honest enough to where I am.

I just tell you how it is, and you just take it or leave it. You know that about me, so you're like, well, I'll take it, you know? Some people leave it, and that's fine. But others, the majority of people take it because it's just too honest and real.

You can't argue with it, at least if you decide not to take it. You at least can't argue with it, right? Because I'm just telling you how it is. I've dealt and talked about all of my issues and all of my past, so if you want to go out there and run to the cops or whatever, or whoever you're going to run to, they'll be like, yeah, we know that dude.

You know? Yeah. Well, we heard about him. We heard about him way back in, you know, 95, you know what I'm saying?

We know that dude, right? Because I've dealt, I've had pitfalls, I've had struggles, I've dealt with them, and that's, I believe, the cool factor that I possess. You've got to understand and realize what your cool factor is, okay? When I say cool factor, I think about Pulp Fiction.

Now, you remember the last scene to where he's in those goofy clothes, right? And he's sitting there across from the table with a guy who, you know, was robbing the bank. And if you remember that guy's energy who was robbing the bank. Have any of you not seen Pulp Fiction?

Just be honest, because I didn't for a while. Okay. So the scene is, is that there's this guy who's a real, like, a real nerve bag. I mean, he's sitting there having breakfast with his wife, and his wife's like, honey bunny, I love you, honey bunny.

Okay, honey bunny. Right? And all of a sudden, just out of nowhere, and it's a total open loop in the story, if you remember this. I'm going to teach you about how to do those effectively, tomorrow, how to tell stories, and kind of structure your stories in a way, kind of like what I've done tonight, in a pretty artful way.

If I don't, now, I suck at a million things. That's not one of them. Okay? But he, but he is, so at the end of the movie, they go back, and he decides, they finally are ready to rob the bank.

Right? And so he is a complete uncool dude. Right? He's like, just freaking out, like you would normally freak out when you're, right?

I couldn't see Samuel L. Jackson or John Travolta acting like that. As a matter of fact, do you remember when they went to the house, and they walked in, and they did have their guns out? And I mean, it was like 15 minutes, and they were in there.

They were acting like some go-among-others. You know what I'm saying? I mean, they were totally cool. There was no, like, it was just no anxiety, no nervous energy.

They were blowing, they were putting caps in people's butts, and it was still all good. You know what I'm saying? These other guys at the end of the movie, honey bunnying her boyfriend or husband, or whatever, were completely uncool. The way that they were robbing this freaking restaurant.

They were like, just freaking, like, and then, so Samuel L. Jackson, they get over to the place to where, you know, they're collecting wallets, and Samuel L. Jackson puts his wallet in there, and then grabs the dude, and sits him down, and just pulls out his gun. Right?

And he's like, you're going to be a cool mother mother, right? And then he finally gets to the point to where he wants his wallet, and he says, which one is it? And he said, well, it's the one that says bad mother mother. Right?

There's a lesson there. There's a lesson there, and I heard Les actually talk about it. Something called your energy signature. Right?

Everybody has a specific energy signature. Right? Everybody does. Okay?

And the reason why it's so important to understand that this is an inside job is because communication, like I said, if you didn't write this down, write it down this time, is 90% body language. Okay? It's 3% tonality. You need to get some sleep tonight.

Hey, I thought I was a party animal until I met Jordan. I'm serious, man. That boy, he goes, give him a round of applause. I've never seen, hey.

But do you want to know why Jordan's successful? Because he's a cool mother mother. Do you know what I'm saying? So you come all the way down to Miami to, if you leave, take that with you.

Okay? If you leave with just one thing, take that with you. Okay? And realize, if somebody is, if somebody is not responding to the words that you're saying, okay, if they're not responding to the things that you're trying to get them to do, please understand, please understand that they are feeling you, though.

They are feeling you. They are absolutely feeling you. They're feeling you in the posts that you make on Facebook. They're feeling you in the email copy that you write.

They're feeling you in the, in the webinars and the conference calls. They're feeling you on video. You're feeling me right now. Right?

You feel my energy. You feel my passion. And that's one of the reasons why people listen. Right?

Because it's not about what I say. It's about how I say it. It's about my energy. It's about the way that I'm transferring that to you.

It's about being a cool mother . And you need to have your own unique signature. Right? Everybody is different.

And your special, the thing that makes you great, and write this down, is your uniqueness. That is your greatest asset. It is your greatest asset. Now, there's a difference between modeling somebody, okay?

There's a difference between modeling somebody. And modeling is probably one of the most advanced ways to really learn and duplicate somebody's results. Does anybody know what modeling is? What is it, brother?

Hold on a second. Let me get you the mic. Modeling is. What's your name?

Kevin Drulow. Kevin. Modeling. Give Kevin a hand.

Thank you. Modeling is taking. Take a look. Take a look.

Taking a person's mindset, their actions, the way they do things, and basically stepping into that. Feeling it, doing it, and basically you're becoming them. You're taking their energies, and you're trying to model that as close as possible to get the same results that they're getting. What is Kevin the most.

And give him a round of applause for that. That was good. I was waiting for him to say, like, it's when you put on a bikini and you, like, walk down. That's another form, too.

What is one of the most. One of the most important things that you have to make sure that you do when modeling somebody. Give her a round of applause for that. What the hell?

This is not a trick question. Some. There's a difference between copying and modeling, and that's what I'm getting at right now. What is that difference?

It's you being you, but still taking what you're learning from them and applying it in, like, to your model of the world and the way you come across. So you're not being them specifically. You're just. Using what they're doing to learn from, so you can apply it.

Exactly. Okay. Exactly. I drink a lot of Arnold Palmer.

Anybody know what that is? Yeah. What do you want? Yeah.

Love them. Love them. Because I stopped drinking. I stopped drinking.

Give Travis the incredible round of applause, please. Did I not tell you he was. Now, I did this, and I had a freaking Arnold Palmer in my hand in, like, less than 15 seconds. He's good.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Great answer. So. So modeling is taking what somebody's doing and adding your own energy signature onto it, is essentially what it is. Okay.

And then, you know, not letting them. Now, that would be a good answer if you are copying somebody. But oftentimes modeling. And this is a learning environment.

So I want to build on what you already know, okay. Because you have the right idea, and it was hilarious. But. modeling somebody, it's one of the best compliments that you can give them, right?

What you want to make sure that you do though in modeling somebody, and this is where people go wrong, okay? A lot of people, they hear, and this is oftentimes when people get parrot syndrome, they hear something, they think they know what it is, they don't, and they go up and they fudge it up, okay? So where people go wrong is they go and they do just copy somebody and they don't understand what they're doing, and most, more importantly, they forget to add their own personality and energy onto it. But how do you get your energy right?

Will you get your energy, does it, has anybody had a transformation here over the last 18 months or so since being in power with their energy? Yeah? Has anybody gone from, you know, being maybe a little bit like angry or bitter or having conflict inside to really kind of turning that around and having transformation? Guys, guys, had that?

Experienced that? Okay. You guys are going to do that in your own way. You're going to do that in your own way, okay?

Everybody's going to do it in their own way. Let me ask this question real quick. Wood just landed. It's only nine o'clock, okay?

He should be here in, I don't know, 20 minutes, 30 minutes. Are you guys cool? Okay. Okay.

We'll take, is that really all Wood can get? I mean, God damn it. I like to, I like to really talk about people. I like to talk about people.

I like to talk about people. I like to talk about people. I like to talk about people. I like to talk about people.

I like to talk about people to their face because it's more fun. You know what I'm saying? I mean, okay, this is a great lesson, okay? Are you guys getting value out of this?

Yes. Is this stuff making sense? Okay. This is the best thing that I could teach you guys, okay, on the first night because so many times people come to seminars and it's just bullshit, okay?

I'm telling you, it's pure bullshit, okay? They come to seminars. It's like some scripted horse crap, you know, just ridiculous. Ridiculous bull donkey, you know what I'm saying?

I've been to several of them, so I know, and I'm just like, really? It's not even like get to the mean potatoes. It's like, just get real first, you know what I'm saying? I mean, just get real.

Like, stop with the pitching dog and pony show, you know what I'm saying? It's just really crazy. So, what I believe, this is just what I, this is the stuff that's changed my life, okay? This is why I am who I am, is exactly what I'm teaching you tonight.

And for some of you, this is a little bit of a, you know, it's a little bit new, right? For some of you, and I can see because I'm very, very, very sensitive to looks and what's going on in the audience. There's about 2% of you whose attention is somewhere else right now, okay? The rest of you are on me, and I think it's for a couple of reasons.

Number one, because you know this is the truth. You know that it's real. You know that it's what you need to know and do right now to get to where you want to go. It really is.

At the core level, you know that, okay? At an unconscious level. At a conscious, you still want the strategies. You still want the techniques.

Why? Because we're conditioned to the marketing out in the marketplace. The marketing from all of this, these just, just bullshitters, if I can just be honest, is let me teach you how to get 14 leads in, in, in, you know, two seconds doing nothing. And, you know, then if you, you know, opt in, I'll then give you also the secret YouTube strategy.

It's like, who gives a shit? Honestly, just tilt your phone to the side and shoot the video. You know what I'm saying? I mean, that's, that's, I really want to make a video course and like sell it for like $997 and just be like, just be like, make it like eight modules and they're all like 30 seconds long.

You know what I'm saying? And just be like, dude, get ready for the secret, man. Get ready for the secret. Okay.

Go and get yourself a nice phone or just something that you can capture some video, turn it on its side. That's key, right? And just shoot the video and then upload it and then do it, then rinse and repeat daily. You know what I'm saying?

Now, here's actually a link to where you can go buy a video hosting service. That's really badass for only 25 a month. You know what I'm saying? Backdoor him into the video service.

But, you know, I was going to say something about Wood because he's just, just, you know, what I, what I will tell you guys is that sometimes you're in the right place at the right time, right? Sometimes, here's what I believe. I believe that everybody within reason, okay? And I've, and I, I've really got to disclose this because there are some people with different backgrounds and different heritages who have seen different things in different cultures.

And everybody does not have the same chance around the world. There's a lot of people in third world countries. There's a lot of people that we have it really good here. We may pay a lot of taxes.

We may, you know, uh, you know, they may try to charge us a lot of taxes anyway. And, and, and listen, I pay, I pay all of my taxes. And so does what I actually think it's funny when I hear people think say that, like, you know, wood lives in Costa Rica to avoid taxes and stuff like this, yeah, because, yeah, Yeah. can't do that right like the first time I went to send him a payout they the CPAs and the attorneys were like well just just go ahead and take 35 right off the top right and we were like wow what are you talking about like he can't pay taxes like normal they were like no when you go to take move money out of the the the U.S.

you just take it right off the top so that was just my that was just my tax rant there for a second so the point was we pay a lot of taxes but we really have a lot of opportunity here and I believe that everybody gets an opportunity and most people get multiple opportunities and the thing that separates the good from the great is that and I want you to write this down the thing that separates the good from the great is the great sees the opportunities that they have okay that's the thing that separates the average people from the great people okay and I don't mean great as in like you're morally good or bad I mean the people who success who who succeed at really really high levels because I believe it if you think about this and pay attention that everybody you included have all gotten opportunities inside of your life and there's a good possibility if you're human and if you're not come meet me after the event I'd love to meet you but if you're human if you're human you have passed up an opportunity and you can you can remember it specifically maybe even one that has haunted you for years right because you knew you were in the right place at the right time you knew it was opportunity that you should have that you should have taken advantage of and you did okay the thing that separates the good from the great is the great when they see an opportunity there's a difference between being aware and seeing an opportunity that's an art in and of itself and when you become okay with yourself inside and focus on the inside stuff that I'm talking about you become much more aware of what of what of opportunity of yourself so many people live their entire lives in a completely self self-absorbed self-centered pit of despair really I did for a long time that's why I'm talking about the things that I'm talking about tonight because if you're completely self-absorbed and self-aware then you're not only not paying attention to people you can't pay attention to the responses that you're getting you're not really focused on people you're not really focused on helping people when you're talking to somebody you're not paying attention to what they're saying you're paying attention to what you're doing and how you're feeling inside and the majority of the times because you're feeling the way that you're feeling you're putting off an energy signature to somebody else that then they may not have been feeling like that at the beginning but they're not now feeling like that at the end right so when I when Dave and I came together it was the right place at the right time okay it was the right place at the right time with the right person and because I had done the work that I had done on myself right because I had done the work that I'd done on myself I saw the opportunity and I seized it okay I don't know what that opportunity would have looked like another time I don't know what that opportunity looks like for you maybe it's being here okay maybe it's being right here right now being in this type of an intimate setting to where you're really seeing and hearing some things that you may not have been able to see in here at one of our bigger events to be able to have a conversation with somebody in this room who's getting the results that you want and talking to them and even seeing me or somebody else realizing that they're no different than you are really truly absorbing that really truly letting that sink in really truly realizing and knowing that the reason why I can do what I've done is because I've worked my ass off I have I listen to audios every day multiple times a day and realize that you're in a place right here right now with people who are going Peter welcome get through the rain give Peter a hand that you're in a group of people that are in around a group of people that are really going to give you an opportunity to grow I'm trying to get in my real mission here to really raise your awareness level tonight to to let you really come to terms with this yourself right there's a couple of key things that you've got to get right with first in this business number one is being a good leader which is why I talked about what I talked about at the beginning to realize and want people to be better than you around you there's some people in Empower who are good man they are just good at what they do right Chris and Susan they're better at some things that things than I am.

Kevin and Melissa, they're better at some things than I am. Ed, you're better at some things than I am. All of you guys, I see so many of you who are, and the only reason why I'm not saying all of you is because I don't know all of you, right? Every single one of you, Maddie, you're better than me at something, you know, probably multiple things.

Being beautiful is one. I'm just like a troll. I'm like, ah, join, you know? You're like, join, and they just join, you know what I'm saying?

But it's about being a good leader and not about stifling your group, right? Don't stifle your group. The next thing is coming to terms with who you are, right? It's okay, right?

I had a guy, I've got to tell this story. It's horrible, though. There's a guy named Bert. He's a Chinese guy, and he always likes to tell this story about how he has like a small penis.

I'm serious. He gets, I'm serious. And look, I mean, I'm sure there's some Chinese guys who are really, you know, really. I'm not saying that it's a cultural thing.

I'm really not, right? I'm serious. I'm sure there's some Chinese who are just, I had to do it. He's, look, the internet exists, guys.

Come on. Welcome, welcome 2013. There was a, we had an issue with some merchants a while back, as you know, as I was talking about here earlier. And I told the merchant guys, I said, I said, you know, lots of people love.

They love what we're doing. They're getting a lot of value. You know, I just posted something on Facebook, and there's like 100 comments and testimonials. Just log in, and here's the link, and go to it.

And they said, well, we don't have a Facebook profile. No wonder you don't get the business, right? No wonder you don't understand what we're doing. You don't even have a Facebook profile.

Dumbasses. So this guy was, this guy was okay with himself, though. You know what I'm saying? Like, he would get up in front of, and I, and I, and I knew him from, like, you know, like, the, you know, like, you know, like, you know, like, you know, like, you know, like, you know, like, 12-step programs and stuff.

He'd get up in front of thousands of people. He didn't care. He didn't care. And he'd just come right out and just, just say it, man.

He'd just say it, you know? It's like, holy, God bless your soul, dude. You know what I'm saying? Like, more nut balls than I got, you know?

It's like, I mean, wow, you know? But this guy had done so much work on himself. He had done so much work on himself and who he was that he loved himself regardless of, of what anybody else thought of him. Right?

He was okay with who he was. So much so that he was willing to stand in front of people and, and, and, and get completely naked. Not really, but you know what I mean. So that's the next thing that you've really, really, really got to do in this business if you want to, and, and in life, guys.

Just in, in, in, he thinks this is funny. Oh, get naked? That, that got you, that got you going? All right.

I'll be sure to, I'll be sure to. I'll be sure to plug that. You know, get naked. That's a good embedded command.

And, and, and because I'm, because I'm okay with who I am, because I came to terms with, with what I've done in the past, I'm able to get naked in front of you. Right? Sometimes, guys, you've got to get naked with your business and you've really got to open up and tell people who you are. Sometimes you've really got to expose yourself, right?

To, to just people and let them know that you're okay. Now she's really going. And I've got more where that came from, too. You know what I mean?

So when you become cool with that, when you become okay with that, when you become, when you come to terms with who you are and where you've been, then, guys, not only do you become happy, joyous, and more free, right, with, with, with all of your relationships, with who you are, you start to experience something called serenity. You start to detach from results. See, I'm completely detached from money. Look, and I know this is crazy and you think that I'm lying, but if they took it all from me today, I'm detached from it anyways.

I know who I am. I'm okay with it. I know what I can do and I'd go get it back anyways. You know what I'm saying?

And listen, there's nothing guaranteed in life. There's nothing guaranteed in life. See, a lot of you are sitting in the, in, in this room right now or came at least in with this mentality that, you know, if I get this, I'm going to retire and, and everything's going to be good. And let me tell you something.

This is, this is earth. Welcome. Right? Welcome.

You have landed. You have arrived. You are human unless you're not. And then, like I said, come holler at me.

I was in Hawaii and I was like, I'll holler at you. And they do. The guy was like ready to fight or something. I was like, dude, like, was that not the right thing to say?

He was like, I was like, all right, dude. You know, like I felt like I was throwing gang signs, but you know, when, when you come to terms with this stuff, guys, it. It doesn't change who you are, but it changed the way that people respond to you. Okay.

It changes the way that people respond to you. Um, you can detach from money, right? You can detach from results. See, and I want you to write this down is that re that expectations are resentments waiting to happen.

Okay. I want you to, I want you to really write that down. Okay. Expectations are resentments waiting to happen.

This is going to be powerful for a lot of you. Just like it was for the first time that I heard it. When I heard that, I had to sit on that for about a night. I couldn't say anything, right?

I had to sit on that for about a night because I had all of these expectations in my life. I had an expectation. I'm not talking about, uh, some expectations are good. Okay.

Expectations that you set on yourself, right? If you set an expectation on yourself and again, there is a difference between an expectation and an intention. Okay. And an intention is something that you are going to create, right?

In expectation is something that you like, expect to happen from in the most part. An intention, I am intending to create this and I'm going to do it. An expectation is while I'm expecting this to happen and it's kind of like one of those, I hope so type of things, right? I used to remember a guy who they'd say, you've got to have hope.

And he'd go, well, I hope I get rich in this business. Right? Hope, my friends, is the only thing that you can transfer to other people, and you have to remember that too. It's part of the expectation piece.

Hope is the only thing that I can, why do you think that I focus so much on inspiration and motivation and telling stories and getting people to identify? Because I can't transfer my skill. I can't transfer this stuff to somebody. I mean, there's ways to kind of rewire people over time by doing some of the things that we're doing this weekend.

Right now, you're being rewired a little bit, right? A little bit at a time. By the end of this weekend, you will be a different person. I promise you, right?

I promise you, you will be a different person. Because if you get around people who are on a different page, right? Then you, listen, if you spend enough time in the barber shop, you will get a haircut. You know what I'm saying?

I'm serious. If you, now homeboy, if you spend enough time, I don't care how much you like your hair, right? I know all you other boys, Troy, you too. Troy's got some pretty, this smells good and everything, right?

You spend enough time in the barber shop, you will look like Michael Forrest back there in the back. You know what I'm saying? You'll look like this guy right here. I don't care how much you love your hair, right?

So when you have expectations on situations, listen, it's bound to be a resentment waiting to happen, okay? It just is bound to be, okay? When you expect people to succeed and do things, look, I don't expect you guys to do anything, right? I really don't.

I do not expect you to do anything because that would be so just, that would be just so obnoxious of me to expect you to take what I'm going to take. I'm not doing this for you anyways. Isn't this an interesting thing? I am not, I'm dead ass serious.

I am not doing this for you. I am entirely here for myself, right? Does that make sense? I am not here for you because if I was here for you and then you went out and did nothing, how would that leave me?

You know, I'm not here for what I'm doing. I'm not here for doing what you're doing, you're going to come in here with a service oriented mind, knowing that I'm going to give you everything that I can give you and more, right? And that if you do nothing with it, then guess what? I've heard myself for a weekend, talk the things that make me who I am today and who I know will change your life if you use them and take them and put them into action.

But if you don't, it's no skin off my back. It's really not because I'm becoming better at my craft. I'm becoming better at the, what keeps you from the stuff that's coming your way. What keeps you from the stuff that's coming your way and the shit that's coming over you.

I'm becoming better at what you're doing. I'm becoming better at what you do. I'm becoming better becoming better at the things that I do. When I say something, as I'm talking, I'm listening to it.

As I'm saying it to you, I'm saying it to me, too. And that's the beautiful thing. Keep talking, right? Never shut up.

I don't care who's telling you to shut up. Never shut up, right? And keep talking this stuff, right? Because as you're saying it to other people, you're also saying it to yourself, right?

And that's the beautiful thing. Realize that you can only transfer hope. You cannot transfer anything else. This is why we've trained and taught you guys to get away from all this technical stuff.

Let me give you another leadership concept that will blow your freaking mind, okay? Technical trainers and marketers and leaders cap their income at a certain level. Culture builders can make as much as they want. Technical trainers, leaders, coaches, marketers cap their income at a certain level.

They always do, okay? The person who's always teaching the technical stuff, the person who's always teaching the technical stuff, the person who's always teaching the technical stuff, the person who's always teaching the technical stuff, the person who's person who's on the whiteboard teaching you how the marketing funnel works and is worried about the conversion. I don't give a damn about the conversions on the capture page, to be real honest with you, because I know that when people see the sales video and they feel my passion, they'll buy anyways, right?

I don't concern myself with all that nonsense. I really don't. I make stuff that works because I've done it enough that I know what works, right? But I don't concern myself with all that stuff because I know that if I focus on that, I will cap my income.

Culture builders can make as much as they want, and I want you to think about that. The Steve Jobs of the world. We were just talking about the book earlier, Start With Why. People don't give a shit about the what and how is all they care about is the why, and the entire companies have built their entire brand on one story.

I'm going to talk and teach about that tomorrow as well, okay? Their entire brand on one story. We have built an entire downline on one or two stories, right? Of 140,000 people, almost $60 million in sales, right?

Multiple people making six figures a month. Tons of people making five figures a month, right? Usually, you've got one guy who made $50,000 like a year and a half ago. He's still talking like he's a $50,000 a month earner, and there's like two people who are earning $10,000 a month, and the same people speak every event.

And guys, we have a problem, and it is a damn real problem. We don't have enough time in the schedules to get everybody up on stage. You know what I'm saying? So realize that communication in your energy is the key that's going to unlock everything that you want to do, okay?

You don't have to be, look, it's not about going out there and being a slick talker, okay? It's not. Listen, there's an art to dumbing things down, okay? And listen, I've seen the most successful people in the world who have dumbed, and it's not that they're dumb, it's that they understand the power of dumbing.

They understand that most people, and I mean upwards of over 85% of people, read at about a third or a fourth grade level, right? Some of you doctors and lawyers and badasses out there who did enough college to make my head hurt go and you start writing these emails and blog posts, and they go way over 80% of people's heads, right? I'm serious. There's an art to this stuff.

It's about the energy. It's about keeping it simple. It's about doing things in a way that other people understand it and feel good about doing it, right? People are not going to want to be involved in you because you're like the freaking master Jedi of whatever strategy.

They're going to want to be around you because they feel good. Look, people get involved for what's in it for them, and they stay around because of how they feel, right? They get involved because they want to know what's in it for them, and you should write that down. What's in it for them?

Look, the good sales guys out there in a month in their life will tell you, you've got to get to the what's in it for them, right? Well, listen, I'll tell a freaking story and just tell them where I've been, what happened, and where I'm at now, and they'll join all day long and buy way more than the guy who's got the best sales strategies and who's been through all of the sales seminars from all of the gurus who have hawked for I don't even give a shit about the stage. I don't even like being on the stage, right? I don't because it's more compelling, and it's more intimate when I'm walking around, in the audience, and I'm touching people, and when people see that I'm a human being.

If you're presenting, if you're somewhere, if you're talking, make sure to humanize your business. You've got to make sure to humanize your business. Write that down. Humanize your business.

When I'm out here, and I'm walking around in the crowd, and I'm touching people, not like that, honey, get your mind out of the gutter, okay? But when I'm out here, and I'm touching people, I'm making myself real, right? I'm creating a connection with the audience, right? That you just can't get from always being up here on the stage.

A lot of times, a guy will be up on the stage, and number one, he's up on the stage talking down. Isn't this a different feeling? That's a different feeling right there. It's a different feeling for me, and it's a different feeling for you, too.

You can't talk down to people no matter how successful you are. You've always got to talk at people's level. One thing that's made Dave and I so successful in this business is that, welcome back. Did you have a good nap?

Yeah, he had about a 10-minute power nap. Appreciate it. Appreciate you, brother. Rushlow, did you nudge him or something?

So I'm very, very acute to what's happening inside of the audience. You see that, right? I know when people are doing what, and it's a different feeling. So you've got to be on people's level.

See, I caught you. See there? But he hadn't fallen asleep since I called him out like that. See, sometimes you've got to not be afraid to tell somebody what they need to hear, and always stop being a weenie and telling people what they want to hear, right?

The majority of the times, people will run from you faster, than they came, if you're always telling them what they want to hear. Listen, there's a hundred people lined up right here, and in life, 99% of people will tell you the exact same thing until you get down to the person at the end, and they tell you what you need to hear, and you hate them at first, right? How could he, right? But then you automatically respect that person, right?

You respect that person because they told you what you needed to hear. Be that person in somebody's life, would you? Be that person in your kid's life. Would you be that person in your downline's life?

Would you be that person for somebody who needs mentorship? What is mentorship? Does anybody really know what mentorship is? Mentorship is not being a bullshitter, right?

Mentorship is telling people what they need to hear. Mentorship is leading by example. Mentorship is taking more action than doing mentorship, right? Mentorship is going out and selling the hell out of some shit to everybody that you can sell it to, because you're showing people how to succeed, right?

You're showing people how to do it, right? That's what good mentorship is. I love these guys who are like coaches, and all they want to do is coach. I've got a coaching business.

Well, who are you coaching? A bunch of people who are failing because all you're doing is teaching them how to be coaches, right? Sometimes you've got to go out there and show people how to produce. Sometimes you've got to go out there and be the leader of the pack, because the leader of the entire pack is completely dependent upon the speed of the actual leader who's leading the pack, right?

If the leader slows down, what's the pack going to do? The freaking herd goes where the shepherd herds them, right? So you have to not only know how to guide people and not stifle them and want other people around you who are succeeding, but you have to understand that if you want people following you, then you have to do the things that I've taught tonight as well as stay ahead of the pack. It's one of the reasons why Dave and I stay in personal development as much as we do.

Listen, personal development is oftentimes confused with just going through the mechanics and just, you know, it's like the guy who always goes to the driving range but never goes and plays a game of golf. You know what I'm saying? It's a guy who's always in the batting cage but has never been in the box, you know? That's what it's like.

So some of the best personal development is actually getting out there and doing it, right? It's not only listening to the audios and listening to the tapes and reading and doing it, but it's also following the eight core steps. And why don't we say the eight core steps? Well, because they're so simple and it's exactly what has given me every ounce of success that I've ever had, is doing just those things.

But it's also once I learn something, I go and I don't go out there and share it like a customer, but I put it into action, right? There's a difference between learning something and then saying, hey, guys, this is what I learned. Just get out my phone here real quick, you know? Hold on a second.

You're not going to believe what I learned. I'm going to share everything with you right now. I'm not even going to give you a call to action because I give so much value in this world. It's unbelievable.

Sell something? Why would I? Listen, you don't want to buy anyways because I want to buy. I'm actually looking for something to buy right now if you have something to sell.

Just call me up. Email me. You know what? Matter of fact, don't even email.

Just hit me up on Facebook because I'm on Facebook all day long anyways looking for things to buy. As a matter of fact, sometimes I even refresh the page just to see the ads that pop up to see who's advertising, who's actually doing things to get results. So back to what I learned. I'm actually going to tell you and teach you and train you exactly what I learned because I'm excited to buy right now.

So that's all I've got to say on this video. So ta-ta. See you next time. Back to learning, you know?

Can you relate? Now, this is what I learned when I got in the business. I learned to go out there and do these things that kept me broke, right? But then I learned from some real people who are creating real results who understood and I started to just get in there and screw all of the getting ready to get ready, right?

And screw all of the standing around, you know, perfecting my perfection, right? So many of you in raise your hands in your heads or in raise your hands if you're ready to be courageous enough to get honest have spent a whole lot of time getting ready to get ready. Raise your hands. Half the damn room or more, excuse me.

So it looks like an empower convention when we ask people who's made money. Everybody says. You know what I'm saying? Who has made money in here with Empower?

The hell out of here. Hey, we should end the night on that. I love, I love just, you know, I love just like getting like a badass testimonial or doing something like that and then just like ending it. You know what I'm saying?

Just like cutting it right off from just being like join now. I like actually just telling people to join now. Isn't it amazing that I just have no compunction of just saying buy shit now. I don't even care what you buy.

Just buy something, right? People just, do you know when you are outrageous enough because you've done everything that I've talked about tonight and I'm going to tell you something, you do have to be okay with yourself to do that, right? You have to be okay with yourself to just say, hey, just join, just get in. I'm not even going to talk to you.

Do you know that being mystical, mysterious, ambiguous is the most powerful thing that you can do for most people because you're not sitting there waiting to wipe their ass. It's like, oh, have you shit your diaper yet? Are you ready for a change? You know what I'm saying?

Like, come here, you little dirty butt, and I'll just change you up. You know what I'm saying? That was some funny shit. I don't even know what, I don't even remember what I was talking about.

I don't remember what I was talking about. Oh, just buy now. Hold on a second. I got to check this thing real quick.

Just buy now. So what I want you guys to do tonight is to, we'll go to the bathroom here in a second. We're going to go to the bathroom here in a second. We're going to go to the bathroom here in a second.

Just for those of you who are, who are, you know, needing to pee as bad as I do. But listen, there's, there's something powerful in being disciplined enough to sit through something, right? There's something powerful. Do you know there's a guy named Dexter Yeager who's the number, now this guy makes, and I want to, I want to, I want to, I want to really expand and stretch your mind here for a second.

Makes a million dollars every 17 hours. Okay? I don't even want to know. No.

They're still thinking about, exposing themselves. Listen, I'll tell you what this guy does. This guy will never go to the bathroom, right? He just doesn't go to the bathroom.

I mean, he goes like when he absolutely needs to go to the bathroom. Why? Because he's got enough discipline, which is something that most people lack, to sit through something. There was a guy who worked for a big financial firm, and he wanted to, you know, he was doing a restructuring of his organization, okay?

It was one of the big ones up in, up in New York, you know, you know those guys. But this was, this was actually intelligent and smart. What he did, we're having a meeting at eight o'clock on Friday night, he said to the floor staff. Now, these were hungry guys, right?

Mostly all single in New York, making really good money, and Friday night, they were out of there, baby, like on the town, you know what I'm saying? I mean, it was like, that was a time they were not working, right? Um, my boy over here just gave me the sign. Um, remember, when you used to get it?

So, anyways, um, a little slow, it's getting late, I know. Um, so, they all showed up, eight o'clock, right? They were there. The guy didn't show.

Eight-thirty. Eight-forty. They're checking the watch. Eight-fifty.

Nine-thirty, right? Nine-thirty. Forty. Ten o'clock.

Finally, ten-thirty rolls around, and the guy walks into the room, and well over half the people are gone. They just didn't show up. They didn't think he was coming, you know what I'm saying? He walks in, and he says, everybody who left is fired.

All of you who are still sitting here are on board, on the team, get a raise, welcome to the team, welcome to the new team, and the lesson tonight was sometimes you've got to sit, and you've got to wait for somebody who has some information that will change your life. That was the lesson, right? So, sometimes people leave right before the miracle happens in their life. And now this has happened all the time in personal situations.

Somebody would be right on the break, the edge of a personal breakthrough. They'd be right on the edge of something that's absolutely going to change their life. Right on the edge. Right there.

They know they've got something they need to learn. They know they've got something they need to know. They know that they're maybe even around somebody who can teach it, or in a situation to where they can get it somehow, right? And the old bugaboos, the old stuff just creeps up on them.

The discipline leaves, right? It just seeps out. The little bit that we had there for a couple of minutes, we had the discipline. It was there.

Like, I'm here. I'm serious. I'm excited about this job, or this business, or whatever it is, right? In life, I want you to relate this to life.

And just right before the miracle happens, you get bored. This isn't working. Somebody said it's a scam, whatever. And you decide to quit.

Not on my dreams, not on his or her dreams, but on your dreams. On your dreams. On your opportunity. On the opportunity that you had, because everybody, like I said before, has the opportunity.

We all get the opportunity. And some of us leave right before the miracle happens, right? So in your business and in your life, and I want you to really realize that you are in the right place at the right time. You really are.

You're in a place to where somebody who has never done network marketing, online marketing, affiliate marketing, who is also an alcoholic, who is also an alcoholic, who is also an alcoholic, who is also an alcoholic, who is also an alcoholic, who is also probably almost drank herself to death, got to making consistently $30,000 a month, came up to me at a San Diego conference, and I didn't know who the hell she was, just some, you know, skinny girl who, you know. You look great today, too. It's amazing what $30,000 a month will do for you.

You know what I'm saying? I mean, I'm serious. She's got new clothes. Her hair is different.

Like, her makeup's better and stuff. She was beautiful before, but she's hot now. You know what I'm saying? Comes up and says, I'm going to be one of your next leaders on stage.

I'm like, take it. I don't want it. You know what I'm saying? I don't even want to be up there, right?

Three months later, next event, she's on stage because she's in the top 100, and the next month, she's speaking, okay? Listen, there's a million stories like that in power as I look around the room. I'm looking at two people right now who were in financial bankruptcy a year ago. Bankruptcy, guys.

Whatever, whatever it was, it was bad, right? Whether it was bankruptcy or not, there was a big goose egg in the bank account, okay? That's the bottom line. And now they're glowing.

Well, she is, Kevin. Yeah, your head's glowing. Glowing, okay? Glowing, right?

I'm looking at a guy over here in a blue shirt who struggled for a long time. Struggled for a long time. And just did what last month? Last month, I did a little bit of a job.

I did a little bit of a job. I did a little bit of a job. I did a little bit over $8,000. Something else.

Freedom Day or something? I'm not sure what it is. On December, excuse me, on March 30, 2012, after four and a half years on the corporate hamster mill, my corporate slave masters told me that I was expendable with 180 of my colleagues. After four and a half years working 7 a.m.

to 7 p.m. during our our busy season taken away from my family and uh one year later one year later on march 30th 2013 i had my first five-figure month in the empowering network and because of the empowering work because of my national team because the training because of our movement because of our culture i stayed here today a free man i got a got a young lady over here who i went to meet her daughter and what a handshake little what is she four or five is she in here she went she's gone get used to that uh they i mean my daughter the older she gets the less she wants to be around me it's unbelievable great kid though did what paid for her private gifted school via power network she's got a fantastic iq and this business is paying for her private gifted school private gift to school give a round of applause guys we're talking about having the ability to be able to do things for your kids you know having the ability to be able to do things for your family i'm looking at looking at a guy right here who just paid off his house you know who really recently got fired up paul did you know got fired up looking at a lot of you i mean a lot of you have have have just done incredible things you know i mean we've got people in here who are quietly making tens of thousands of dollars a month I mean just you know some really quietly you know I mean like you're not a you're not a big talker does I mean you know kind of a quiet guy you know I mean probably at least what I know you're probably probably Dana would probably say otherwise right you know yeah we're talking about people who are having massive success Greg in the back raise your hand I mean what'd you do last month about what 40 grand $40 40,000 last month can you make that with any other deal out there I mean have you I don't know you have to do between half a million and maybe a million in volume it's crazy yeah yeah been at the game looking at a guy back there in a bright purple shirt sexy beast you know move to Costa Rica you know hanging out doing his thing we went over afforded to come over and meet us in Singapore you know I mean that's not it's not cheap you know got a guy right here Michelangelo who's you know got a guy right here Michelangelo who's you know got a guy right here Michelangelo who's you know got a guy right here Michelangelo who's just got in and I think you just just got in and I think you just just got in and I think you just sponsored your thousand person 18 away sponsored your thousand person 18 away sponsored your thousand person 18 away excuse me Robert Robert I mean this guy excuse me Robert Robert I mean this guy excuse me Robert Robert I mean this guy you know I don't know a year ago however you know I don't know a year ago however you know I don't know a year ago however long you were delivering pizzas or doing long you were delivering pizzas or doing long you were delivering pizzas or doing something running delivery food boy or something running delivery food boy or something running delivery food boy or something up in New York right living in something up in New York right living in something up in New York right living in a beautiful house in Florida you know a beautiful house in Florida you know changing people's lives you know no different than anybody else in this room really not you know smart dude but i mean no different right you've got the seo jesus back there who just kind of you know just just waves his magical wand over the internet just free traffic just yeah just free traffic kind of just comes into the site guys it's doable we've got people sitting at all of these tables chris i mean andy you're you still actually have a a job right i mean she's like a corporate bigwig she can't quit you know what i'm saying too many people need her killing i mean have you ever had this much success online never yeah ed here with his wife for the first time you know have you ever had this much success or anything man not this easy not this easy not this easy we've got so many people chris and susan they're killing i mean there's just so many of you right and so many that i don't know and the problem is is that there's so many of you who are getting results and who are already on the path to freedom and success and when i say freedom and success don't don't get that's not that hypey like freedom and success i'm talking about personal freedom right i'm talking about real personal freedom you know when you get here around this group of people and when you really understand these concepts that i talked about tonight you start to really experience something that people just don't experience in this business real personal freedom the ability to really go out there and and live a life beyond your carol i mean just killing it right i mean how what do you what'd you do what have you done total so far she's over 200 000.

the ability to go out and tell your story right i want to teach you after this weekend how to go out of here and tell your story in a way that's 10 times more compelling than you've ever told it before you guys have the platform right now and the ability to do whatever you want you really do and what we're going to be doing here over the next six months to six to 12 months is really taking our team our front line because what dave and i have done is we marketed our ancestors off for the first six months i mean we built just hardcore in the field uh webinars every day you know conference calls i mean just it was crazy but you know we got the momentum that we needed to then bring in other leaders and get and pass the torch do you remember what i was talking about before about you remember the story that i told you you know about how so many companies go under and so many you know you know presidents and owners and of companies and also leaders of teams they won't give up the microphone you know what i'm saying sometimes you've got to give up the microphone you know sometimes you've got to go and look for people and recruit up and and sponsor up and partner up with people so you can bring in other people to do what you were doing so then you could go like we did and maybe work on a company or something and you get the company foundation in place to where the company foundation is in place enough it took us a year to get the company foundation in place uh and uh and now finally what's up brother and now finally um give him a round of applause thanks for making and now finally the company's in place to where we're now back focusing on our team why well because there's some people in in empower that are creating some some fantastic results right and the speed of the pack is determined by the speed of the leader right so i'm willing to build the company on a corporate side uh or not so corporate side however you want to however you want to um you know describe it and also lead our team in the field right and dave is as well we're both willing to do that because it's worth it to us because we understand the discipline element we understand that there's a payoff in it greater than money we understand that we've got a platform that's not only helping you but it's helping us too and every time that i get in front and speak every time that i open my mouth every time that i do a call i get better not just at the skill but also at the core emotional mental and spiritual level because i understand the fact that my business ever since that very first 90-day transition way back way before i ever started this business was from that day forward it has never been about me anymore it's just never been about me and myself absorbed selfish needs wants and desires it's always been about the other person and when i focus on the other person when i focus on you when i focus on the people always get what i want always i have never not ever been interested in helping the team better gotten what I wanted right and what have I always wanted well I found out that it was never money in the first place that's what I really found out and now don't don't get caught up here with that bullshit about I and I heard some lady say it the other night she said something about and she asked me who I was she I was out in Vegas with some of my financial guys and I went to one of his seminars and his mom worked for him and she was kind of in the back and she said you know what do you do and I said you know I do this and we've done fairly well and she was asking me all these different questions and and for some reason I think that she you know got the idea that I was like making all this money or whatever I don't I don't know how because I didn't really say anything I said I've got a company and we've done fairly well you know we've done a couple of a couple of million dollars in sales and she she was like and then she immediately went into this whole thing about how she's so happy with what she has and you know she doesn't have a whole lot of money but you know she's happy with family and all this stuff and I just is all I could do is just sit there and just shake my head because what she was doing in her head was just to find being poor okay I'm serious just to find being poor and now don't take that the wrong way take that the right way right understand that some people have a disconnect with making money it's all boils down to self-worth it all boils down to the inside job stuff at all I don't care if you you know go and take this information and do something else well it makes no difference to me you'll always run into the same walls and the same roadblocks if you don't understand this at a core level right as I later listen to her, I realize, and I thank God that I didn't have that issue with money, right?

So what we're doing here is giving people the ability to become aware of things that you don't get taught in school. You damn sure don't get caught and taught in other companies. I don't give a shit. If you find one, then I'll go and partner up, right?

I'm serious. You find people who are on that level, then holler at me, right? And let me know because I want to meet them. I reach out to other company owners.

I reach out to other leaders. It's about relationships. Here's, write this one down. There's no competition in life.

There's only collaboration, right? There is no competition in life. Absolutely none. Some people will think that they're in competition with you until you let them know there is no competition, my friend, and I do not see you as competition.

There's people out there who knock off Empower Network. They think it's about the 100% commissions. It's so weenie. You know what I'm saying?

I mean, they come out with all this. I actually want to stop saying 100% commissions just to be truthful with you because I think there's something better to say. I think there's something better to say. I think there's something better to say.

I just say we say badass commissions. You know what I'm saying? I'm like, just why even say it? Because it has nothing to do with what we're doing.

It has absolutely nothing to do with what we're doing here. We're doing what we're doing and we're getting the results we're getting because of the things that I talked about tonight. And when you understand that at a core level, right? And I'm teaching you this tonight because tomorrow what I'm going to be teaching you on top of what Dave's going to go through with this language mastery stuff, with the storytelling stuff, that's going to be 10 times more powerful if you get this.

Now, you can go out there and just spout out stories. Anybody can say, now I lay me down to sleep. I pray the Lord my soul to keep. If I die before I wake, pray the Lord my soul to take.

Anybody can recite something, right? But there's a difference between reciting a prayer and meaning a prayer. Those of you who are Christian or spiritual and you pray, you understand what I mean. There's a difference between saying a foxhole prayer when you're in jail or when you're about to die.

I was listening to Les Brown last week and he was talking about how when he had prostate cancer, he was saying, I'm going to get prostate cancer. That boy got Muslim. He got Christian. He was praying to every dang God on earth, right?

You know what I'm saying? Because, hey, you do interesting things when you're faced with death. But there's a difference between going through the motions of something. Like I like to say, the mechanics and the dynamics.

A guy, when I was early getting clean, taught me that. He said, listen, there's a difference between the mechanics of something or the dynamics of something. What you're learning is the mechanics of something. That's the muscle memory.

That's doing it. And that's not faking it till you make it, but that's just going through the motions enough to where you can, I can talk and I do not even think what I'm talking. None of this was pre-planned. I didn't write down anything tonight and I still took you through a specific structure of what I wanted to teach you and got you exactly right in the state that I wanted to get you, which was letting you know that you're in a place that's safe to learn, okay?

You're in a place that's safe to grow. You're in a place that you're not to be judged if you are growing, if you let your ugly people know who you really are. And also, when you do let people know who you really are, they'll celebrate you, right? And they'll, it's okay to do that.

It's a safe environment. So often, it's not safe, right? It's just not. And when I say safe, I don't particularly mean violent, right?

But oftentimes, you can hurt a man much more with your words and his emotions than you can physically, okay? And that's what I want to rebuild with you guys. So when you really come to terms with this stuff and let this kind of soak in tonight, you, you're, you're really going to be able to, that, that, that okayness, being okay with where you're at is going to shine through in a way that is just going to be so compelling, right? And it doesn't, it'll, it'll even lessen, it'll soften the blow of the story.

The stories become more compelling because the energy is right behind them. People understand and they can feel when you're coming from a place of good intentions, right? When you know that you're, you're saying something for people's, really, that you have their best intentions in mind. So what we're going to do here is we are going to break for a second, but here in just a second, because I want to really make that pee in your bladder, just, I really want you to become aware of that, right?

I really want you, I really want you to, I really want you to feel that, that pee in your bladder right now. And I want you to really realize that, that, that pee, that, that, that really, and here, and I want you to really understand this, right? Because that pee, the way that it kind of burns right now, you know what I'm saying? The way that it feels right now, how it's just kind of sitting, sitting around.

Now, hold on, brother. Don't, don't be going nowhere on me now. I want that, I want to let, I want to let that burn in there, right? For a second.

I just want to, I want to let that kind of sear in, in your bladder, right? Because here's what I do know, and as you're letting that sear, let me just take a quick sip of my drink. Should have just kind of let that, let that burn in there a little bit. I want you to realize that I know you're saying I need to go to the bathroom.

I need to go to the bathroom. Bye, Olivia. Everybody say, bye, Olivia. Now, she's not going to the bathroom.

She was sent with, by her parents to go buy something because she had money. I saw that. But as you're, as you're, as you're letting that pee in your bladder, just, and you're becoming aware of it right now, right? And you're, you're really feeling that, and how it feels so good to let that go right now, and just kind of release that, right?

I want you to, I want you to think about something, and, and this, I want to give you something, and this is the last thing that I'm going to give you tonight, and if you, if you really let this, this, this sink in, this will change your life and your business, because you're going to start understanding the value of mental exercise, and, and it's, it's actually an old saying that Bruce Lee said, okay? He said, the body cannot go where the mind has never gone. Now, that man was a genius. He's like Jesus.

He should have got in this network marketing deal. He'd have had a, he'd have had a downline. Way bigger than anybody that I know. The, the body cannot go where the mind has never gone, right?

As you're sitting here, and you're, you're kind of feeling that pee inside of your bladder, and, and, and feeling how, this is funny, isn't it, buddy? You ever been to a, ever been to a seminar like this? He's like, no, but I can't wait to go to another one. I want you to really realize that you can hold it much longer than you think you can, right?

That's what I want you to realize. I want you to realize that, that if you tell yourself, I'm going to hold this for another hour, you can hold it for, it will, you'll, it will actually go away. It will go away. I mean, people, did you know that with hypnosis, people can literally, when they're under, in, in, in a deep trance, they can actually get their brains, they can get their freaking heads drilled on, and they can have brain surgery without any other anesthesia.

Because your unconscious mind is so much more powerful than what you realize. It is you and your unconscious, what you say to yourself, out loud, consciously, that limits you, right? It's the fact that we're so trained that every time we feel a little drizzle, like we got to go in there and like, let, and then we get in there, like it's this big deal, and it's just this little drizzle, you know? I didn't mean to point this, sorry.

But what I want you guys to realize is that this business, in doing this, is not easy. Nothing in life is easy. Nothing, if you want to be great in life, you've got to learn to push yourself to a place that other people are not willing to push themselves. You've got to do today what other people aren't willing to do so you can get tomorrow what other people can't have.

That's what life's all about. Screw this business. See, I'm not into teaching you how to be successful in this business. I'm interested in teaching you how to be successful in life.

Because when you're successful in life, this business is easy. And I did say the E word. So, not only, and as you're listening, I want you to realize, as you're listening, you're consciously and unconsciously downloading things that I'm saying, okay? The way that I'm saying it, you're watching it, you're modeling it, it's sinking in.

The things that you've been writing down and the things that you've been taking in are kind of sinking in and absorbing unconsciously. And they'll begin to come out if you listen to them and stay around them long enough. They'll begin to naturally come out. But you do have to prepare your mind in a way to let it know, hey, I'm about to rewire you.

Your brain is actually made of neuroplasticity, okay? Any brain surgeons in the room? Okay. Are you a brain surgeon?

Really? She wanted to be. Okay. Well, listen.

I would have believed you if you would have just ran with it. So, just to let you know. I'm pretty suggestible and believable. Believable and I believe lots of things.

Funny play on words there. But the brain can actually be rewired, okay? Just to give you guys a little bit of hope, okay? The brain is kind of made of a moldable substance.

And I didn't learn this in school, by the way. It's made of a moldable substance called neuroplasticity. It's like neuroplastic. And what happens is all those little lines in the form of your brain can actually be rewired and reformed in ways when you take in information enough times, right?

And there is such thing called mastery. And mastery is usually 10,000 hours of something. It doesn't take that long to rewire your brain. But sometimes it does.

The point is, is that things can change inside of you. And who you are right now is probably not who you were really meant to be and what you were put on this earth to do. You're not there yet, right? Neither am I.

But I am on that journey. I am on that journey to mastery. I understand that it's hard work. And I understand that I can push myself much harder than usually what I'm willing to give up.

And I'm going to give myself credit for it. Because right now I've got to pee, right? And right now I want nothing more than to go to the bathroom. But I'm proving a point here because I know that bladder is sitting in your stomach as well, right?

And if it's not, me talking about it has kind of brought it to the surface. And now, the more I talk about it, the more you really want to go, right? What I'm going to tell you is something. If you've got to take a dump and you're driving over a…

Listen. If you've got to take a dump and you're driving over a bridge, okay, and you know that there's no toilet inside, sight, okay? Listen, you will not crap in your pants. I promise you.

Listen, they say that accidents usually happen within two blocks of your house, okay? They don't just mean car accidents, okay? Because they know, your body knows, your mind knows that you're getting close to a toilet, right? I mean, I had it happen, you know, not too long ago, you know?

No, I mean, remember, I'm fairly disconnected, so I was out having, you know, Eggs Benedict. And if you know about Eggs Benedict, who likes Eggs Benedict in here? Well, I know you've been where I was just a few months ago then, because I was coming out of the restaurant, and I was like walking out of the restaurant, and I really had to go. Now, I was only about a block or two away from my house.

The restaurant was close to my house. And I saw a guy over who was… I was parking who I knew, and I thought to myself, this bastard's going to try to talk to me, you know what I'm saying? So I immediately, look, I immediately got right on the phone, but nobody was there.

And I was just like, I was really busy. I was like, going, I was like… So I was doing, I did this one. I was like, I was like, I gotta go, right?

Because I knew, I knew that if I could get home, right? If I could get home in like less than 90 seconds, you know what I'm saying? Like, I was going to be able to make it, right? Now, I'm going to leave that story open for you, right?

To just, you know, wonder what happened next. But I promise you that if I was like five miles away from my house, now, I'm not going to tell you the end of the story, but you can guess what happened wouldn't have happened. You know what I'm saying? He's like, oh, shit, Dave, really?

Damn. Guys, go pee. We'll meet you back in here in a few minutes. Now, Dave Sharp is going to come up and tell you how to construct wonderful stories.

He's one of the best storytellers in the world. And truth is, he's just a gangster. When I walk by him, heck, I mean, I'm not even homosexual a little bit, and I get a boner just walking by, right? Now, he's one of the best storytellers I've ever heard naturally, but he also works on it.

And he's become somebody who is influencing people all over the world, right? And he's getting better. Who thinks he's better, like, even now that he was a year ago? And a year ago, he was good, right?

So, I want you to pay close attention for the next about hour and a half, right? And I want you to go through the exercises, focus your attention, and learn to tell your story more powerfully as you take it in, absorb it, and start to do these behaviors unconsciously, because tomorrow, a million people are going to be hitting you up for videos, and you better not suck, right? So, Dave Sharp, everybody give him a hand. Now, you know that I don't, I'm not a huge fan of the stage.

So, I'll probably just be roaming, you know, I'm more of a roamer. I'm a roamer. Is there a song like that? Like, I'm a roamer or something?

Am I totally corny? Am I way off here? Let me know. Let me know.

Dave, there's no such thing, you know, there's no roamer song. You're an idiot, you know, just, it's okay. We're honest. I think we're really, I think we're really, I think we're really getting naked here with each other today, aren't we?

I can't stop with that. I really can't. I really can't. I'm so sorry.

I had so many people come back and tell me, did I get a bad spot here? I got a bad, what's my good side? Did I get a good side? Both sides, good, yeah.

Every angle's good. So, I had a lot of people come up to me and say, Dave, last night and this morning when I was peeing, I thought about you. I mean, if that's what you're going to be known for, then, you know, pretty intimate, right? I'd say that's an intimate relationship.

So, my goal was to come here and really have an intimate experience with you. So, I guess we accomplished that. What do you guys think of this so far today? Now that you're all hypnotized, right?

Right? I'm going to come in and close the deal, you know? That's how Dave and I work, and I don't know if you've noticed that. What, Jordan?

You want to go to a strip club tonight? What was that? Right. Well, we were, I mean, there was a lot of talk.

We were talking about that last night, so I was just wondering, and I wanted to get, because I like feedback, and I really like to, we're actually going to be handing you out some feedback forms because we're very open-minded, you know, we, and no, not like that open-minded. Those of you who weren't here last night really missed out on some good stuff, and I'm not going to tell you what we talked about, because even though it wasn't your fault, it was totally the weather's fault, you still missed out on some good stuff, right?

Demir was coming with his wife there, and he was like, I missed it, and I was like, dude, you missed it, man. You missed it. Like, sorry, bro. No, I cannot tell you what happened in there.

You know, I'm under NDA. I can't expose what happened in there, you know? But I know somebody who will. So I was talking to, we actually just had, yeah, you're under fire now.

We were having lunch yesterday. And Jordan happened to be at the table, and I thought it was funny that this came up because we were talking about a product, how to recruit strippers, you know? Because, I mean, you know, for those of you, especially the single guys, I know none of you married men would ever go into the strip club, ever. But, I mean, even if you were married, right, it would give you, now Ed's going, oh, God, where are you going with this, Dave?

This is my wife's first event taking me. Hey. Hey. Let me get her the earmuffs, right?

We should come out. Like, you know what I think would be a good product that we can sell would be empowered earmuffs. So, like, if you have your kids or your wife at one of our products, and you feel us kind of going in a direction that might be a little bit more than PG-13, you just slip the earmuffs right over their ears. You know, then when, you know, when Dave and I are done talking about, you know, strippers or strip clubs or getting naked or exposing ourselves, then you just take the earmuffs off.

But anyways, I thought that would be an interesting product. I'm interested. I'd love to hear you guys' feedback if you'd buy something like that or if you'd be interested in going through something like that. How to recruit strippers.

The seven secrets to recruit some of the best salespeople in the world, as far as I'm concerned. You know, I mean, the guys who are cheering, you know, are the regulars. But, you know, you know when you go into a strip club, I mean, and, of course, I've never been, but I've just heard that, you know, I did just come from Vegas. Stays in Vegas.

Happens in Vegas. Stays in Vegas, of course. But, I mean, gosh, I've really heard that these girls, they just take you on quite an upsell funnel. First, it's the laugh dance in the chair for $15 or $20 or whatever, which is just the, it's not even, well, I'm just saying, I mean, first they tease from the stage or whatever.

Then they dance in the chair and that's $15 or $20 or whatever. Then they say, would you like to come back to the private room? And then I guess I've heard, Jordan might know. I'll ask him after the event.

But, you know, then you go back to the room, this guy, right? This is the trouble table, right? People are getting naked. They're exposing themselves, right?

You know, yeah. Peter lived in Vegas, so if you really want to know, ask Peter, right? But, yeah, you go in and it's like, then you go back to the private VIP room and it's like 15 minutes or 20 minutes. Correct me if I'm wrong.

I don't know. They feed you strawberries, right? I'm getting some feedback. I like feedback.

I like feedback. So then they ask you if you want the, huh? Okay, 30? Okay, running about 250 for what, 15 minutes?

And then they ask you if you want to go to the VIP room. And then there's, of course, a champagne room. Now, guys, this is good marketing, if you think about it. Because they're taking you right through the upsell funnel.

You know what I'm saying? There's a lot to learn there. So what I thought was if we created a product or something like that, then I think it'd be a popular. Now we're getting some guys excited.

We've got feedback. Now, when I said we were going to have a mastermind in Miami, this is what I meant. Go ahead, brother. Do you want a microphone?

Oh, now he wants to do a live event with the purchase. So with the purchase, with the purchase of the information product, you actually get a live experience to where we take you to Vegas. And we actually go in and do some live prospecting, you know? Yeah, I've always thought that an information product with a live experience is always the best way to combine and really kind of absorb the learning experience.

So we'll play with that. It's a matter of time. And excuse me. I'm going.

Are you married? Yes. Now the wheels are spinning. Now, guys, I want you to really pay.

Now, isn't it interesting that when you start really getting the creative juices flowing, right, what can really happen? You know what I'm saying? So anyways. Anyways, we'll get back to you on that.

If any of you have any ideas or want to contribute to that product, I'm probably going to have Jordan lead that project. Somebody at this table anyways. Maybe Peter because he's got a lot of connections. Clint, he'll do it too.

Clint. I've got a good title for you. Size Matters. Size Matters.

There you go. Size Matters. Does that mean you're footing the bill for me to go do the experimentation? Well, I mean, we could do a fundraiser.

We could do a fundraiser. Right? I mean, we could maybe even play with nonprofit. I don't know.

Now we're getting off track. I have a research budget. All right. So Aki's got ideas.

The Fallopian Funnel. The Fallopian Funnel. Right. Right.

Right. Hey. Hey. Listen.

The Fallopian Funnel. How to convert. I think it was 58%. Yeah.

You can convert on the front side. But imagine what you can convert on the back side. All right. This is the good stuff, guys.

This is the good stuff. Okay? So. What about the exit pop-up?

Now. What about the exit pop-up? There you go. That's what I'm talking about.

Yeah. Yeah. Now we're thinking. See, now we're coming.

For those of you who it's your very first event. Is that what you're talking about? Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yes. You knocked somebody in. It doesn't work.

You pumped it off. Yes, this is important, and yes, this is happening, and it, and we're just getting started. That's where the last 48% in figures comes in. The exit pop-up.

The other 48% comes on the back side. Yeah. Those girls were very expensive Yeah. Yeah.

They could show you a thing or two about setting your credit card up there and buying now. Right? Yeah. See, I'll love to learn and stay open for feedback.

So I feel like, for those of you who would be willing, and I would assume it's probably most of you in here, to go in there and be open-minded to learn some new strategies and techniques about how to market and upsell. Some of the ladies are really smiling. Some of the ladies are really looking at me like, all right, Dave, let's go. You're beating this dead horse, you know.

Let's move it. Let's move it. Ant, you had some feedback? Hey, Dave.

Yeah, wait a second. He owns a strip club. Now, this is a – now, Dave. Now, Dave, we'll talk after.

I told you this table was trouble. I'm serious. Now, why are you sitting next to him? Hold on a second here.

Do you work there? You're a teacher. What do you teach? What do you teach?

They're really honest up in here because I'm going to the gentleman's owner's club convention every year. Yeah. And I've already got booths set up and ready to go with us. We've got booths set up, ladies and gentlemen.

He's getting excited. Now, they've got a real mastermind going on here. There's strip clubs in every state. These girls have a very short lifespan.

It's like sports, you know. It's like sports. Did you know – and this is just a little financial – yeah, three – God, is it only three years? Peter knows.

It's 3.25 years, and then they're back out on the streets. I know. I'm talking about professional athletes. Right, right.

Okay. It's possible. It's possible. It's possible.

So, listen. We're going to let that marinate in the back of the head here because we just – I think that was a half an hour really well spent. I don't know about you guys. Make some noise if you think so.

Always be open to how you can get something to be coaching and where you can learn. I mean – Yeah, yeah. You've got to be open. You've got to be open.

All right. Moving on. Maybe. All right.

So, everybody's got a workbook here, okay? I want you to open that workbook up. And – Stare at the pages as you think about the strip club. Okay.

So, last night – how many of you after last night really had a little bit of a change in the way that you view the world and the way that you view yourself? You guys? Yeah? Raise your hand if you had a little bit of a shift.

A little bit of a shift after last night. So, today sealed the deal. It was a good combination of, you know, what the content that we wanted to teach you guys here this weekend. So, what I'd like you to go away with here this weekend because we're going to wrap up and then tomorrow we're going to be doing some lifestyle stuff, hanging out, going out on a yacht, just hanging out.

Which, by the way, is one of my favorite things to do. And what you'll realize with a lot of people is that – and this is important for you to understand. As you're building a team is that, you know, most people really think they need training, right? They think they want training.

This is why I asked you guys who wants to learn the secret Facebook PPC strategy. And a couple of you raised your hands and I immediately told you, well, that's not what I'll be teaching this weekend. Jordan, there's things that we would like to learn from you as well, right? So, what you're going to find is that most people – most people.

Well, especially in this business because if you think about why you got started in this business, you got started really not coming in because you wanted to learn something, right? Although now you realize that you do need to learn stuff, right? Just like I did. You came in because you wanted a better lifestyle.

You got into this business because something was appealing the first time you watched one of those schemey videos. And, you know, I believe that oftentimes what we're dealing here with is a schemey. We're dealing with the industry of people who love to buy schemey stuff, you know? It's like addicted to a schemey sales video.

I don't know about you, but I just love watching a hypey, schemey sales video. I mean, there's just nothing like it. I could just watch it all day. As a matter of fact, I don't watch TV when I'm bored or I have absolutely nothing to do.

I go on the Internet and I look for schemey sales videos to watch. It's one of the reasons why I could sell so well is because I've kind of really engulfed myself in this whole process. I say that because oftentimes. Doing, which is this is a little bit different of a workshop than what you probably or a seminar than what you're used to, right?

Oftentimes you come in and because people don't really understand what gets people to do things, they don't understand what gets people to really move and take action and be passionate about the business and really get serious about it. It's not really all the time by filling somebody's head with a bunch of information, right? I can remember back in the day that I had a handful of information in a body full of dough just for me. Right.

That's my story. I had a handful of information. I knew everything that I needed to know. I've been through treatment centers.

I've been prayed over. I had people tell me what I needed to know. I'd had people look. I mean, talk to me until they were blue in the face.

So I knew all of these things. And as a matter of fact, I'd even done some of them before because I actually stayed clean for a little period of time. Right. I had little spouse.

And I say this because it's a great analogy. It's a great metaphor to explain and relate to what we're doing here. But it wasn't until I made the decision. It wasn't because I learned something one day.

It was because I got in the environment in a situation around people. Okay. Was exposed to some not really information, but just an experience that finally one day opened my eyes. And then I finally made a decision.

Right. That was what it really boiled down to. So that's why last night I went over and wanted to kind of start. I wanted to hand you guys a shovel.

Right. And get you to start digging inside. Because inside are the answers. All of them that you already need.

Right. This language stuff that Dave took you through today. It's already in there. It's just learning how to kind of restructure some of your language.

And being more aware. Which what did I say yesterday? Awareness is what? The boop.

Come on. The boobie. The boobie. Well, anytime I need to know an answer that's PG, 13 and above, I will be asking you guys.

Just so you know. But awareness is the boobie prize in life and in this business. It was for me. So that's why the main goal of this weekend is to raise your awareness level to where you're starting to notice some of these things a little bit more.

Also to remind you that as you build your business, as you build your team, as you continue to go out there and lead people, to remember that it's not particularly the technical stuff that's going to take you and them to the next level. It's by going out there and doing exactly what I said last night, which is taking the information and immediately putting it into action and then showing them by selling them stuff and showing them how the process works that, you know, you're going to do it with or without them and then giving them the opportunity to hang around with you.

This was a big breakthrough for me in this business because, you know, God, I thought that in order to recruit and sponsor people and do all this, I was going to have to give them more and more and more information. And really, when I started to create results and then invite people to come and hang out with me was when they really started to have breakthroughs. Now, there's a difference between you succeeding and then understanding how to help other people succeed, too. I want you to imagine, and I want you to think about this, where this really came from.

Dave and I were succeeding before we started Power. And lots of you know us, know Dave. Some of you knew me before. And we were succeeding.

The reason why we started this company was not because we couldn't succeed. It's because we understood the difference between us succeeding and us and our people succeeding, right? So really, inside of these team events and these leaderships coming here, meeting with us and masterminding personally, I want you guys to keep in mind and start to become more aware of the stuff that really has made the difference. One of the biggest lessons that I learned in this business was to watch what somebody's doing, not always what they're saying, right?

That's huge. You're dealing with marketers, guys. You're dealing with people who are maybe not always going to be as upfront as Dave and I, right? You're dealing with people who you can learn something with, but it's not always from, you know, listening.

Sometimes it's from watching. And more times, it's from doing. So that's why we're going to go hang out tomorrow. You say, well, Dave, why would you go out and why would you go out and why would we go out on a yacht?

I can do that on my own. Well, because tomorrow I can promise you that you'll have a big breakthrough, right? Just being out there, just having something that maybe you can't have on your own. OK, so I'm looking forward to that with you guys.

And if you're looking forward to freaking going out and hanging out on a yacht, make some damn noise. OK. So I want to do this. Because I want to teach you the formula that I've used.

Now, you're holding the secrets of the universe in your hands right now. How's that feel? Does that feel good? Feels good, right?

How many of you like getting a workbook, getting something that you can hold and work with and that you can take home with you? Is that good? OK. Those of you who didn't raise your hand, are you, what's going on?

Are you good? Is that awesome? Everybody, is that awesome? Raise your hand.

Let's make sure that we've got an hour left, that we keep the energy up and we stay. How many of you like the fact that I kept everybody in their chairs in a tentative to what I was saying last night? Did you guys notice that? Did you notice some specific things that I did in the room to be able to control the room, right?

It wasn't just the smack, right? It was also calling people out. I want to teach you guys as you're here working with us, not only how to tell stories right now, but also as you're watching and working with us in these events, how you can also become a better communicator even if you're in front of the room. Now, we don't, you know, particularly do a whole lot of home and hotel meetings.

But I'll tell you what is a very high-paying profession, and that's speaking. The ability to be able to communicate in front of a room. I mean, I want you to really, really imagine this. I mean, we, everybody here this time, and I can promise you it will be the last time, right?

Because I was like, we'll do this event for free. And then I was like, that's fucking stupid. Why didn't we at least have them pay like 500 bucks or something? I know you guys are all in, but still, this is a business, right?

But next time, we'll charge something. But I want you to imagine as you look around. And think about, what if this was $5,000 a head in here, right? What if it was $10,000 a head?

You see what I'm saying? It'd still be worth it. Yeah, it would be worth it. But I want you to imagine, I want you to think about where you can really go in life.

What you can really do. How much it really raises your income and your ability to make money. When not only you produce, and truthfully, we'll put you on stage at Empower. Whether you're this great communicator or not.

Because. If you've earned it, we will put you there. Now, the only people we won't put is people who damn just won't freaking go. They just like, you know, there's, we've got a couple of guys who just will not go up on stage and talk.

But last night what I did was, and I don't know if you noticed this or not, but one way to really, this is one of the biggest problems that people struggle with speaking in front of a room is, people getting up and going to the bathroom and doing all these different stuff, things. Now, it's all it takes is just making an example out of one person. Okay. I'm serious.

It's all you've got to do is make an example out of one person as they walk out or walk back in and say something like, well, you just missed out and completely put the attention on them. And I promise you, nobody else in the room will get up. I promise you that nobody in while I'm speaking tonight, we'll get up unless you are about to shit your pants. Why?

Why? Because of the way that I framed it last night. Right? So keep that in mind as you're talking and communicating and speaking with people.

That there's things that you can do inside of a room to be able to control and keep attention. And that's one of the most important things. There's a reason why I got up here. Hold your questions to the end, Peter, and I've got, I've got some more thoughts to want to talk to you about after this table.

We're going to have a private mastermind after the session tonight. There's a reason why I got up here and talked about strip clubs and bullshitted for 15 or 20 minutes, right? There's a specific reason why I did that. What is that reason?

You guys know? To break state. Right? To break state.

To break state. To break state. To break state. To break state.

To break state. To break state. To break state. To break state.

To break state. To break state. To break state. To break state.

To break state. To break state. To break state. To break state.

Right? To get you guys laughing and engaged. There's a specific reason, and everything that I did last night, and I'm going to teach you how I did this, was very on purpose, right? It was to elicit a specific emotion in you guys to get you in a learning state.

Last night when you walked out of this room, what my guess, and correct me if I'm wrong, not only did you feel like you needed to learn something, but you also felt, oh my gosh, I really can do so much more with my life and my business. Right? And if I really break through some of this kind of comfort zone that I've been in here for the last how many ever years or decades, right? I would assume that's kind of how you guys felt.

You start to question your beliefs. You start to question the things that you've been told or that you've believed here for the last how many ever years that you've been believing them. So I took you through an emotional process by telling stories and eliciting specific emotions in you guys through those stories that put you kind of in the right frame of mind for this weekend to be able to open up. Now, a lot of people, they'll be talking or telling stories or speaking to people, and people are not engaged.

They're not listening to what they're saying, and they're not recalibrating, which is what we call this. To recalibrate, which is to readjust and to take another angle or to get people laughing or get people involved or stuff like that. When I say, hey, if you guys are excited about what you learned today from Dave Wood, make some noise right now. Now, if it was just this.

If it was just this. Back to the strippers. Then I would know that I need to recalibrate and I need to adjust, right? So any time that you're telling a story, any time that you're speaking, any time that you're communicating, there's no need to go right into it.

And what I'm going to show you here with a specific way of how you can tell stories is not only how you can train, how you can provide content, but also how you can sell in such an indirect way. Through telling stories that it never really even feels like you're selling, okay? One thing about Dave and I is that it never really feels like we're selling. You always know that we're selling, but it never feels like we're selling, right?

Because we're always keeping people engaged. We're taking people through processes. We're eliciting different emotions in people, and we're breaking down the barriers that most people spend an entire presentation trying to break through, right? And we usually break through it right at the very beginning.

Now, how do we do that? We do that through telling stories. I want to point something out to you guys, okay? We have really built our entire business off of about two or three stories.

You guys realize that? Now, when I said yesterday that entire corporations, I want you to think about this for a second. I want you to really think about the power of a story because as you do, I want to continue to stretch your mind about what you can do with your story. Entire corporations.

Entire businesses have been built off of one story, right? Usually, and this is typical in network marketing, it's typical with other businesses as well, is you need a product, okay, and you need a story. In network marketing, you need a product, you need a comp plan, and you need a story. Without any one of those three things, you don't have a business, okay?

There's a reason why we're succeeding at the level that we're succeeding. And other people are copying all of the mechanical stuff that we're doing, but they're just going, boom, boom, right? Because not only do they not understand what I'm talking about now, but half of them don't. And this is why I talked so much about the inside job stuff last night.

Because in order to really, really, really, really get to the point to where you're comfortable telling your story, it's important that you do the inside job stuff first. Do you guys agree with that? I mean, really, do you agree? Because if you don't agree with that, then look, we'll talk to you after, right?

Or we'll take some Q&A, we'll break through that stuff, because it's important that you understand that the way, and I told you that story last night of how I was on the webinar and was totally unsure and totally concerned about being judged. And then I came out and finally told my story about who I was and where I'd really been, and then slammed the computer down and went to bed. And even though I probably screwed around with my phone and checked my email, I didn't, I was very, very concerned with the feedback that I was going to get because I thought I was going to be judged.

And then from that day forward, my entire business changed, right? So the power of what it's done for us, now when I used to think of Dave, before we started working together, what I thought of was an old green 1990 Dodge Caravan or whatever it was, right? That's what I thought of. That's the image that I got.

That's what I got. That's what I got. If you think about it. If you think about us, if you think about Dave and I, and I want you guys to tell me here just so you can illustrate what I'm talking about here.

When you think of Dave and I, what do you guys think of? Homeless guy? Van guy? Drug addict?

What is it? What? Costa Rican guy? Right, right.

Transformation. But so nine out of ten answers are the stories that we've told. Cool motherfucker. Yeah.

So I think that. Who thought that that little nugget of me teaching you the one of the rules about being a cool motherfucker was just epic last night and total transformation. Yeah, you'll have to get, you'll have to buy the recording for that. But so when people visualize you, what they're going to create an image inside of their head.

Now you did some image work here with Dave, didn't you? And as he was taking you through these processes, what you were doing was you were creating images inside of your head. Now, some people have images, some people have movies, some people it's in black and white color. It's all kind of different things.

Right. But everybody, when they think of you, they are going to have an image. So you have to ask yourself, what image do you want to burn into their mind? Right.

That's really important. I'd write that down. What image do you want burned in to your customers, your fans, your followers minds when they think of you? Do you want them to think of the guy who's like always sitting around waiting to buy something like I talked about last night?

Do you want somebody who do you want them to when they think of you? Think of that? Yeah. Badass salesperson, right?

Do you want them to think about that badass salesperson who sells lots of stuff? I don't. I don't want people to think of me like that. I want people to think of where I came from, what I overcame, right?

And where I'm at now. And that's actually the formula that I'm going to teach you. And it's super simple. And you can use this in anything that you want to do.

And guys, I've used this formula in every single situation that you can think of. And I told you this last night. I was in a boardroom. I was out in Vegas here recently.

And I say boardroom. I don't know what else, whatever the hell else you call it. It's a freaking room. There's a big damn conference table and a bunch of guys sitting in suits around it.

What is that besides a prison cell? I'm not sure conference room. So I'm in a t-shirt and in shorts and they're all in suits, which I love a sexy guy in a suit. I mean, if you look sexy enough, I'll just kind of tap you on the ass a little bit.

You know what I'm saying? Just kind of give you a little butt swap. You know, I have no, I have no compunction with that at all. If you look good in a suit, pop, pop, you get a little smack from me, but, but so this guy was totally judging me, right?

He was totally, he was like, first of all, who's this young punk sitting in my conference room? That's the first thing that I got because I was probably 15 years younger than everybody else in there. And the second thing that he thought to himself was how dare this asshole walk in, not in a suit, you know, because I wasn't damn sure in a suit. It was Vegas or hotter than hell out there.

Hotter than half a box in a forest fire. I ain't never experienced heat like that. I'm from Florida. Uh, but, uh, you know, I can tell what fueled the energy on him and my guy introduced me and I went into a four minute, uh, dissertation of my store.

I told my story about four minutes, um, right around there between probably four and five minutes. And the guy sat back from, you know, being arms crossed and oftentimes you can gauge somebody and this is why I talked about sensory acuity last night to where you're gauging people. You're getting outside of yourself. You're not so concerned with what you're doing, but you're more concerned.

Now Rob, as I, as I look at him and I watch him, he's sitting there, he's nodding and he's got his pen in hand and he's ready to take notes, right? Like I know he's engaged. Now this guy, I knew he was not engaged, right? Because he was sitting back with his arms crossed in about three and a half minutes into me telling my story.

I didn't tell him about the features or benefits. I didn't tell him about what we've done up until this point. I didn't tell him all of the products that we got in the plant and how we're helping so many people is all I told him was three and a half minutes of my story. And guys, you know that there was five years ago, right?

I was on 16th, anybody know from Florida, anybody from Florida, anybody familiar with St. Petersburg? Okay. So 16th street on St.

Petersburg, there's a laundromat there. It's right around 16th and about 13th Avenue North. And it's a grimy laundromat. There's a lot of homeless people, a lot of drug addicts, a lot of prostitution around there.

I just don't even remember how I got there, right? But I somehow found my way there and I was in a lot of horrible spots. I was on a lot of weird predicaments that I wouldn't wish on my worst enemy these days. But I had one little last hit of heroin in this little bag and my entire life was down in this little plastic bag.

And if any of you ever had a, an issue with drugs, you know that it doesn't matter. Oftentimes your family doesn't even matter, right? Your entire life consists right in this little freaking plastic bag. And I was trembling and shaking.

Yeah. And shaking and sweating and shit and I was getting ready to go in there and I had track marks all over my arms and shoot this last hit of heroin and I spilled it all over the toilet seat. And when I did, I saw my entire life spill all over this dirty toilet seat. Now my mom, and I don't know if any of you have a mom or maybe are a mom that's like this, maybe you're going to dad like this, you're a freaking germ freak, right?

But I had a mom who anytime as a kid I would walk into a bathroom, she would yell and embarrass the shit out of me. Make sure you put toilet paper on the seat. Right? Can you relate?

I'm not the only one, right? So as I spilled all of, it wasn't even a lot, but this last hit of heroin on the toilet, I heard my mom say, don't forget to put toilet paper on the seat. And I, I was ready to scrape this shit off of the toilet seat. Right?

But I mean, I was like, had this disconnect because you know, I wouldn't put my ass on a dirty toilet seat and I'm sitting here, you know, scraping heroin off of it. Right? And I just knew at that moment that my life was in a place that there was nowhere left to go but up. Right?

There was nowhere left to go but up. Right? And I just knew at that moment that my life was in a place that there was nowhere left to go but up. Right?

And I was ready to scrape this shit off of the toilet seat and I'm sitting here, you know, scraping heroin off of it. Right? And I just knew at that moment that my life was in a place that there was nowhere left to go but up. Right?

There was nowhere left to go but up. And I knew at that moment, I also really didn't know half of what I thought I knew. So that was the last one to realize that I really had a problem. And I don't know if you've ever experienced that.

Maybe even in your business you experienced that. Maybe, maybe you came here this weekend and you realized, man, I, I was, I'm really screwing this shit up. I'm going to get a divorce. I'm going to, I'm going to get a divorce.

I'm going to get a divorce. I'm going to get a divorce. But it seems like everybody else knew it but me. Right?

This is where I was at in my life. And as I started to cry, and I don't cry that much. Usually I cry when it's, I'm watching like a good movie or more so, I cry when I'm working with people or listening to somebody speak who's really moving me. But I cried in this instant.

And I stood up as tears were rolling down my cheeks, and I looked in the mirror, and I hated who I saw. I hated who I saw. And that wasn't a good feeling to feel. It is not a good feeling to look in the mirror and hate yourself, not like who you have become.

So I realized that where I was at and who I was was not who I was meant to be. And for some reason, I walked out of that bathroom, and I didn't continue to soak it up off of the toilet seat. I left everything there, of course, not the needle. Because I was always responsible with that.

I was a responsible junkie. And everything in my being wanted me to turn left. Everything in my being wanted me to turn left to go get another one. I'd been doing this for ten years.

Everything in my being wanted me to go left. And for some reason, I went right. Because something in that mirror said, it said back to me, you can do better than what you're doing right now. You can do better.

You are better than who you are right in this moment. And so I went right. And I walked to my dad's house, and it was the longest walk that I've ever taken. And as I dragged my ass up onto his doorstep, I knocked.

Boom, boom, boom. Hoping that it was still his house. I hadn't been there in a year and a half. And he opened the door.

And I'll never forget the way that he looked at me. Never forget it. Right? Error in his eyes.

And today is, I go back into treatment centers and work with people who are in the same situation that I was back then. Because do you remember what I talked about last night about how I realized it was no longer about me? Right? I realized at that 90-day mark when I went into that first treatment center, and that guy walked up to me and he said, Dave, what you said really changed my life and gave me hope for the first time in a long time.

Also taught you that hope was the only thing that you could transfer to other people. Right? And somebody came up to me and said, man, that really made a difference. Because I've been setting expectations on people.

Right? And we learned. Last night did expectations or resentments waiting to happen. So my dad opened the door and what he said blew me away.

Right? And I think what I said blew him away as well. Right? So, guys, what I think you realize in this weekend and as you're listening to the stories that we're telling you and as you're absorbing this stuff subconsciously, right?

Because that's what I want you to realize is that the power of your unconsciousness, the things that you're learning without even realizing that you're learning them, being in the right place at the right time at this event right now, hearing things that you're not going to hear. Now, do you agree, and can we just get on the same page here with this, that you're really not going to hear this shit out there in the real world? Okay? Can we agree on that?

Yes or no? Can we agree on that? You're not going to hear what we're talking about. And can we also agree that this is the kind of stuff you're not going to learn in college?

This is the kind of stuff that I never learned in another company. Right? Because as I told you last night, it takes guts to tell you that. Right?

It takes guts to tell your story. It takes courage to tell your story. Why am I telling you this right now? Well, because the reason why I'm telling you this is because I'm going to teach you how to tell your story.

And it's a really simple formula, but it's the 80-20 rule. See, 80% of learning how to tell your story is having the balls to get up the courage to do it, and maybe even less, 20% is actually telling the damn story. Right? It only takes me three minutes to do it.

Right? And I can do a longer version, or I can do a shorter version. Right? So what I want you to really realize is that, you have inside of you everything that you need to do this.

And here's the best news, and I love this part, is that you've already lived your life. You've already lived your life. It's a big, it's easy. Do you believe it's easy?

You've already lived your life. Right? You don't have to go back. You don't have to, you don't have to live any new experience.

You don't have to do anything new. You can stop right now. Now, isn't that freeing and empowering? Right?

You can just do nothing right now, and all of you have this amazing story. That if you go out and learn how to tell, you can, you can, you can build a following that makes what Dave and I have done here, and all of our leaders, and all of you, look weenie. Right? But see, most people, just like opportunity in life, won't step past that comfort zone.

Right? So as my dad opened the door, he, he said something I won't forget, and I said something to him that I won't forget too. I said, Dad, I need you to help me save my life. Right?

And I was all ready then, and he looked at me like I had three heads, and said some other things. Right? Because I was about 140 pounds, and, and I weighed about 185 or 90, I think, maybe more now, not sure, and he said, he said, Dave, this is your bed, and he pointed over here to this dirty ass couch. And this, I mean, it was, he worked construction, so he'd come home every day, and, and he drank, right?

So he'd come home, and he'd sit right down, and have a beer, and start drinking, in his dirty ass construction clothes. And, and so I slept on that couch for, I slept on that couch for three months, until he realized I wasn't going anywhere, and then I went and bought a bed, it was my first big purchase. And, and then we finally got a house, right? I had stayed clean now for about, I don't know, probably six months, and we moved into a house together.

And, and the interesting thing, when we moved into this house, was one night, Erin was over, and I had just started dating Erin. How many of you know Erin? She's a bad ass chick. But you better cheer louder for her, I'm going to tell you that, right?

I have to, I don't want to have to, I have to tell on her. So Erin was over one night, and my dad was cooking dinner, and I had stayed up the night before doing who knows what, right? Uh, uh, I think she spent the night that night, too. Yes!

Um, and, uh, my dad was yelling, drinking, , you know, yelling, and, and, oh, you've got this beautiful woman here, and you're laying on the couch, da-da-da-da-da, right? I mean, he was about a one, like, I acted like an ass, right? But, but he, he was, he was really something this night, right? And I, I was just, I didn't know what to do.

I was grateful to him, because he'd helped me get clean. Um, so anyways, I, I left. And I, I woke up the next day, and there was something different about him, right? There was something different about him.

Um, and, uh, he'd seen me in the process of doing what I was doing, and, and starting to kind of open up, and starting to tell my story, and starting to come to terms with who I was and where I'd been. Because for so many years, I just was rejecting who I was. Do you remember how I said I was the last one to realize I had a problem? Well, this was true in my life.

He knew it, everybody knew it. Uh, and now kind of the tables were turned a little bit, and it was a little weird, but I got up the next day, and I, and I said, man, what's going on with you? Because I noticed just something different about him. And then the next day, I woke up, and I, what's, what's up, man?

What's going on with you, right? Didn't say anything, nothing, I'm good. We didn't talk much, because we had kind of like a little argument that night. Third night, uh, third day, I got up, and I said, dude, what?

What is, like, what's going on with you, man? And he said, I just want to apologize for the other night. I was out of hand. I'd had too many beers.

I was drunk. And I made an ass out of myself, and I probably embarrassed you. And that man has not had a drink in four and a half years, right? So all of these experiences that I was having, right, these experiences that I was having started to really give me the evidence that I needed, that me getting cool with myself, and going out, and changing who I was, and, and going around along the right path.

Now, for me, the right path was to stop using them and get honest. For you, you have to decide. You have to decide what the right, right path is for you. And I want you to just identify with the power of, uh, what you can really do when you come to terms with who you are and get the courage to be able to tell your story.

It does take, it does take courage, right? And the lives that you can impact. Now, for example, I just told you a story about some, a relationship that was close to home that it impacted, right? Now, this all came through telling stories, right?

It really did, because my dad was not seeing, really, the evidence in my life. He noticed that I was not leaving every night and stuff like this. But I would come home and I would tell him as I would go to these 12-step meetings and all this other stuff. I'd come home and I'd tell him what I was doing, and I'd tell him stories about my life.

And he saw me start to come alive. And as you start to come to terms and work on the inside stuff, well, you will start to come alive. And people will see the change inside of you, right? So the impact and the reach of what you're going to start doing coming out of this event is going to not only affect the masses, but it'll also affect the people close to home, right?

I've used this formula that I'm going to teach you here in five minutes to build a stronger relationship with my daughter, to build a stronger relationship with my partner, to build a stronger relationship with people on my team, to build a stronger relationship with you. And isn't it fascinating that you guys come here and you feel like you have a relationship with us, right? And oftentimes, we don't even know who you are because we've never met before, right? Now, if I got on a video and I just told you all the facts and figures and you never knew anything about me, do you think you'd feel as close to me as you do, right?

Because you've heard the stories, right? So you can affect the masses or you can affect people. And I told you the story about how the lady last night who worked for me in my house cleaning and cooking and doing all that kind of stuff was very, very standoffish until I took three minutes and told her my story. Now, by the way, in that conference room, okay, after three minutes, the guy sat forward, right?

And he said, Tell me more about yourself, tell me more about your company, and tell me what you want to do. In four minutes or less, the guy went from here to here, interested, up on the table, tell me more about what you want to do. Man wanted to do business, right? The ball immediately shifted from his court to my court, right?

I was now in control of the deal, right? Because I told him who I was. People respect honesty. Now, I discovered a formula and I got to be honest with you, I borrowed this formula from people who taught it to me.

And I got to strike a deal with people who told me, small things. I learned to pray to the cartel. I learned to write to the gypsies. I learned to rent a house I needed to sell all needs.

Okay. And this was the biggest meeting in town, okay? And I had a sponsor, right? It was like a personal mentor to me.

And remember last night, the correlation. I can't get away from sponsoring people and being sponsored. It's funny. Things just keep showing up in my life, right?

It's not a coincidence. And I'm telling you something. And I had no idea what I was going to freaking talk about, right? I had no idea what I was going to talk about, you know?

I didn't know if I was going to tell people the real truth. I didn't know if I was going to walk up there and let my ego get in the way and tell people how bad. Because in recovery and in jails and stuff like that, the worse you were on the streets, the better you were, right? It's like I was a real junkie, you know what I'm saying?

You're just playing around. You're just dipping your toe, you know? It's kind of like with marketing. You're like, I'm serious about my business.

I follow the eight core steps. I show up at all the events. You're just dipping your toe. Well, in recovery, it was like, you know, I was a real junkie.

Smoked crack. I'm down in Miami, and this is where I've been. You know, people would, if they were just like pot smokers or something, they'd be like, oh, man, damn, maybe I don't belong. You know, if you only snorted heroin but you didn't shoot it, you might feel like you didn't belong or something, you know?

Tell them the war stories, right? But this is where I learned to tell stories, truthfully. And I don't talk about this a lot openly because I need to acknowledge the fact that these recovery programs and stuff don't need, they don't need my endorsement, right? They really don't.

They change lives. They change my life. And I like to acknowledge that out in the open, but it certainly doesn't need my acknowledgement, which is why I don't actually use the name because there's something in the traditions that I follow which says that these programs don't need, in a roundabout way, my personal endorsement. And I just didn't want to throw that out there just out of respect.

But I'll never forget, I had a little Puerto Rican guy who was my sponsor, and I loved this guy. He was like a dad to me. You know what I'm saying? His name was Louis.

His name is Louis. And I'm starting to spit. I'm getting warmed up. You know what I'm saying?

I think it'd be fun just to get in the front row ponchos, yeah, for the next event. You know what I'm saying? Because when I get going, I mean, it's boom, boom, pow, pow. But so I went to Louis, and I said, man, dude, I've got to just be honest with you right now.

I am completely and totally freaked out. I don't know what I'm going to talk about. I don't know how I'm going to tell my story. I've never done this before.

This is the biggest group in town, and it was their last meeting, right? They were about to move to, like, another location or something. I felt all of this pressure, and he said, David, right? That kind of sounded French.

He didn't sound French, but, you know, in a badass Puerto Rican accent, he said, David, kind of sit your ass down. Let me tell you something. And he taught me the formula to tell my story, and I've been telling my story like that ever since. And if you guys open this booklet up to, I think, your second or third page.

Second page. Craft and tell your story. You're going to see that formula, and that formula is very, very simple, okay? That formula is what it was like, what happened, and what it's like now.

Now, I want to acknowledge, right, that I don't have any original thoughts, okay? I borrowed this formula, right, from a guy who learned it from another guy who learned it from another guy who learned it from another gal who learned it from another gal. And it just so happened to be the thing. It's absolutely changed my life and my business because it gave me the simplicity and the freedom of a structure that I could use that now I do automatically and unconsciously, right?

And the real power of this formula is really the emotions that you elicit when you're telling a story. Now, we were talking about it last night, and I was talking about it with Troy because what I do when I speak is get into something called flow, right? I just get into flow. I don't structure.

I don't plan anything anymore. This is as much planning as I do. I tell myself, I'm going to tell my story, and this is how I'm going to tell it. And in this specific formula, if you – and I'll tell you this here in a second.

It's the secret. You'll have to wait on it. You're going to elicit specific emotions, and that's the real power of this because what you're trying to do through telling your story is you're trying to elicit a specific emotion. But the question that you've got to ask yourself before you do that is – and this is about getting clear, right?

This is one of the parts of – and Dave worked on this, and he did a fantastic job. If you think he did a great job, make some noise. I've got to be honest because I'm just going to call bullshit. That was a little weak.

Make some noise. Dude's such a gangster. I just want to touch his butt right now. And he's not even in a suit.

You know what I'm saying? He's the only guy I will give a smack if he's not in a suit. You've got to be in a suit. You've got to be in a suit to get a smack.

Not if you're Dave Wood, though, okay? That nice, plump, rump. You know what I'm saying? Just give him a nice smack.

I'm considering letting you into this bunch as well, Jordan, just because you've got the in in the porn industry or the stripper industry. There's a funny story about losing in the porn industry. I'll tell you later. I know.

I did slip. For some reason, I don't know why that slipped out, Jordan, but I said the porn industry when we were talking about strippers. Something, something. You know the product.

It's another product, right? So I'm getting these guys too excited. Moving on. Okay.

So listen. Now Jay's getting excited. All right. Now I'm going.

Now I'm going. So oftentimes when you're creating a presentation or you're going to speak to somebody or you're going to tell your story, which, by the way, you should tell your story always, right? Always. There should never be a conversation that you have with somebody that lasts more than five minutes.

That you don't tell them who you are. I'm just saying, right? Unless you kind of want to blend, blend in with the rest of the people. If you want to blend in with the rest of the people, don't do anything to set yourself apart, right?

If you do want to set yourself apart, which is the secret to everything in life, it's creating your own identity. It's being different. It's standing apart, right? It's the difference between the good and the great.

The people who are good just kind of run with the crowd. They did a scientific experiment, okay, to where they took people out. They took them out into the field and they made a loud noise and then a guy started to run that way and everybody just started to run. They didn't even know why.

They just started to run in one direction. Then the guy turned around and he started to run in the other way and everybody started to follow him and everybody started to run that way, too. Nobody knew what the hell was going on, right? They were just running and following the guy who was running after the loud noise.

Kind of reminds me of life a little bit, doesn't it? Kind of reminds me of network marketing sometimes. New hot deal! New hot deal!

Right? It's like the blind leading the… It's like the broke leading the broke. You know what I'm saying?

New hot deal! You know, it's… It's… This is common, right?

So, if you want to do… If you want to blend in, don't tell your story. But if you want to make an impact, get clear. With number one, who you want to influence, right?

Number two, why do you want to influence them? And number three, what do you want to influence? What do you want to influence them to do? So many times…

And I used to do this, too, until I started getting clear. I would just go in with no real intention, right? Now my intention… Go back to the example of the guy in the boardroom.

I wanted to influence him, right? I wanted to influence him to understand that I was in there not because I needed to be, okay? Not because I needed to be in there and he was the only guy in town. I didn't have a desperate mentality.

I was in there to show him that he had the opportunity to do business with somebody who is about more than just the money, right? Who actually had a past, who had a history, who was a real person, who had more of an interest in just striking a good deal and making a bunch of money. That if he was going to go into business with me, he was going to go into business with somebody who is going to have a bigger vision and wanted to have a bigger impact on the customers that we're going to potentially have in the future. And that it was his choice, right?

His choice if he wanted to do business with somebody who was a little different probably than everybody else had walked into his office. And I had a very specific intention. I wanted to move him and influence him on an emotional level to understand that this was going to be more than a business deal if he did business with me, okay? I was not just looking to go in and shake a hand and sign a contract, okay?

I like people to get to know me. So I was very clear and very specific about what I wanted to do. Okay? If you turn the page over, you'll see where I talk about taking people through an emotional bridge.

And this is very, very important as you guys are telling stories. Now, I want to go back and use the story that I just told a second ago here as an example because it's a great illustration and you guys completely felt the emotions that I was talking about, okay? I was just telling that story about being in the bathroom and I did that for an example because I wanted to set us up to use it to have an example to refer to. What was some of the emotions that you felt when I was in the bathroom?

Desperation. Desperation. Rock bottom. Rock bottom.

Emotions. Loneliness. Loneliness. Shame.

Shame. Despair. Failure. Failure.

Fear. Fear. Fear. Embarrassment.

Okay. So you guys all felt what, brother? What, Dave? Humility.

Humility. What? Being humiliated, you mean? I mean you're humiliated.

Yeah, humiliated. Yeah, embarrassed with my life where I was at, right? Ready for change. So you guys felt a specific emotion that I created, right, in telling that story.

And I didn't really create it. I just told the story, right? But when I want to elicit a specific emotion, the best way to do it is always through telling a story. Let me tell you this to expand and stretch your mind.

You cannot elicit an emotion without telling a story. It's impossible, okay? It's impossible, right? And how do people buy?

Do they buy logically? Do they buy logically? No. Do they buy emotionally?

Yes. Yes. Then they, does the logic kick in after sometimes, right? But they buy emotionally.

They make decisions emotionally, okay? logical people make emotional decisions. It doesn't matter, right? And listen, my whole life is driven on emotion, right?

So the people who say, disconnect emotion from your life and, you know, detach, bullshit, right? Because my emotions drive everything in my life, and it's balanced with logic, okay? It's not one or the other. The reason why I'm so passionate is because I don't try to, you know, I don't try to make my emotions go away, you know what I'm saying?

I let them drive me because I understand that's how I connect to people, right? I connect through telling a story and getting in the state myself. See, it's very difficult to not be in a state or get into a state that the person you're listening to is already in, right? Do you feel the, are you getting excited right now kind of as I'm talking, right?

You kind of feel yourself sitting up in the chair and kind of arching your back and paying attention, right? As I'm getting excited and raising my voice and getting passionate, it's very, very difficult to resist an emotion that's somebody else's in, right? So the point of going through and taking somebody through a process, especially in telling your story, is first eliciting the emotion of rock bottom, of hopelessness, of despair, of feeling like there's no way out, right? Because in order for somebody to want your solution, the first thing they got to do is identify their problem, right?

Now this is basic sales stuff, but you may not have heard it taught like this. Most sales guys, they teach identify their problem, right? And they don't do that. They don't do that.

They don't do that. They don't identify a problem and present the solution, right? But how the hell are you identifying a problem more so, and this is really what the hit is here, is how do you, it's not about you identifying somebody's problem. Because when I was using in the street, there was a million people who had identified my problem.

I just didn't, right? I was the last one to realize that I had a problem. So you have to do something that's going to get somebody in their own head to identify their own problem, right? That's how you sell effectively.

Next thing that you need to do is you need to bridge the gap between the hopelessness, the despair, and a solution, right? That's the next one. So as I crawled my ass up out of my dad's doorstep and as I knocked on his door, and as he opened the door and he looked at me and he was like freaked out, shot, and I was so fricking skinny, and it looked like I had three heads, or at least that's what he looked like, he saw. And he said, Dave, come into the couch and lay down.

次 addiction and sleep and this is where you'll this is where you're gonna stay and you can stay with me what was the emotion that you felt their love compassion relief hope that I mean they're all right but you started to feel some hope you want to take somebody when you're telling your story as low as you can take them that's why I would really suggest to you and this is why I took you through the process last night of really becoming okay with first of all realizing it's an inside job and second of all realizing that sometimes the more glory in well glory right you can get oftentimes the better right oftentimes the better because I want to take you down as low as I can get you I want to make you feeling as much pain as you can feel I want to really get you inside of my head and my heart so you can feel exactly where I was in that moment and if I can get you down there as low as I can get you down there as low as I can get you then when I bring you back up it's gonna seem like such a such a difference you see what I'm saying right there so then the last thing that you need to show people is you need to show people that there's hope for them too and if they did what you did then they can get what you got right if they can do what you are doing right now then you can they can get with what you have right now that's oftentimes why I bring it around and I say you know gosh last time I've been saying this since the very first sales video that we put out that you saw from power was you know five years ago I was I was addicted to drugs I was coming off of a ten-year run bout with homelessness alcoholism I was in places that I I wouldn't wish on my worst enemy and I made a decision I changed my life in five years five years later travel in the world making more money than I've ever made in my entire life and doing the things that I want to do with the people that I want to do them with when I want how I want and it's all because of the information I'm going to show you how to do it when I want how I want and it's all because of the information I'm going to show you inside of this video right here right now when you pay attention so on and so forth right so you can do this and you saw me just condense down an entire lifetime of freakin story and experience down in to less than a minute and a half right so oftentimes a lot of a lot of you what you what you're asking yourself is where are the points that how do I how do I condense my story down into you know three or four minutes right that's the question that that I get probably most often it doesn't matter it doesn't matter because you can have 50 different stories right how many of you have heard the story about me taking my dad on vacation to Steamboat Springs how many of you have heard the story about me taking my daughter on vacation to Washington DC how many of you heard the story that some guy ran up into my mom's driveway and hit her car and I flew back in town and bought her a car cash right I can tell any one of those stories I have none of those stories and I'm going to tell you I have a family of five children and I was five years ago I was homeless I was addicted to drugs alcohol it was on the streets and I made a decision in a bathroom somewhere in st.

Petersburg Florida that I was not going to continue to do the same thing that I was doing and I started a business I became an entrepreneur but I failed miserably and then I stumbled and almost seems like I did stumble because I just found this information one day and I can't remember where I found it but I learned it I started to fly it in From that day forward, I've been using what I'm going to teach you to not only live a life way beyond my wildest dreams, but travel the world, make more money than I've ever made in my entire life.

And guys, just two months ago, I asked my daughter, it was spring break vacation, and I said, where would you like to go on vacation? And that little girl, 13 years old, could have gone anywhere that she wanted in life, right? Anywhere that she ever could have imagined. And she said, Dad, I want to go to Washington, D.C., because I'm interested in the Holocaust, and I want to go up there, and I want to go to all the different museums.

And at that moment, I realized, right, I realized that the information I'm about to teach you is powerful. So when you put your email in to the form on the next page, I'm going to show you exactly what I did to go from where I was at to where I'm at right now. I'll see you on the inside. You see what I'm saying?

See how that works? So it doesn't matter how you tell it. It doesn't matter what content you use. It doesn't matter.

You can fill in the blank. What you're looking to identify here are some emotions, and there in that three seconds, you experience probably three sets of emotions. The first one was pain and despair and hopelessness and, oh, shit, my life sucks too. I might not be a drug addict, but damn, I'm struggling.

Whatever, even if you're not, you still felt it. And then you felt hope. And then you felt curiosity. Because you were like, what the hell?

Does this asshole know that I don't? Right? And that's exactly the process that you want to take people through. You can use any content, any experience inside of your life, and you just fill in the gaps.

Now, for a lot of you, this is going to be very easy for you because you're already starting to have kind of a, you know, you're starting to have, and you've been probably looking at this for a long time. You're starting to have kind of a bird's eye view of your life and realizing, you're picking out some of these different situations that can be these emotional pinpoints, which is what you're looking for, guys. It's all about the emotion that you're looking to elicit with people. Okay?

So, what I want you to do, go ahead. Would you recommend that your pain or your problem story is the same story over and over again? Because I know that when you say a better solution at the end, what you say about pain and problems, does it need to be consistent? Well, for me, what I've used, and the question that he asked was, would you recommend that your pain story is the same every time?

Okay? Here's what I would tell you, is that there are no rules to this. Okay? There are no rules.

What I'm giving you here is the tools. How you choose to build the house, where you choose to build the house at, is completely up to you. There's a lot of land out there, right? You can move to all kinds of different places.

The tools that you're going to build the house are still going to stay the same, though, right? So, for me, and I'll give you an example, I mean, and for those of you who know, it is because you've heard me tell my story a long time. When I did get clean, I worked construction because my dad allowed me to come out onto the construction jobs. And he paid me, actually, out of his pocket.

So, for about two years, and I don't know if you remember, or have ever heard me talk about the old gray 1994 F-150. Now, I've actually got pictures of this thing. And this thing was a piece of shite, right? I mean, it had more rust than paint.

I'd be driving down the damn freeway, and paint chips would be flying off of it. And I'd be, like, trying to go fast so people couldn't catch me because I know I'd scratch their car and stuff with these big things flying off. I remember actually going over to my first company that I was in, and they invited me, you know, to come over and hang out. And I drove over, and I parked, like, three parking lots away because I didn't want anybody to see me.

Now, back then, I think I had, like, a suit or, like, a nice shirt on or something, which is badass. But I was hot, and it was hotter than hell down in Florida, and I was, like, all sweating and stuff. And my truck, you know, it was a long walk because I parked three parking, so I, like, walked in my tie, and my neck was sweating, and my armpits were, like, dripping. It was like a faucet, you know.

I was walking like this, you know what I'm saying, because, like, it was so hot. And then I got in after the meeting, went back out, and opened the hood of this truck and used the damn screw, because I started this truck with a screwdriver, you know what I'm saying? And it looked like the Fourth of July every time I started. Now, I want you to think about the embarrassment here for a second.

I want you to really put yourself into my shoes because every time that I left the house, I was fired up about my business, right? And I was broke, so broke that I couldn't afford any marketing material, so I went to Vistaprint. God bless Vistaprint. I don't shop there anymore, but I did back in the day because they had free stuff, and I could only afford free stuff.

So I went to Vistaprint. And has anybody ever, and just, you know, be honest for your own best. Okay, first business cards, right? Now, how about the magnets on the side of your car?

That's where I'm going with this one. Hey, listen, it's kind of like the story with the heroin addict. Like, you're snorting, and I'm shooting, okay? Business cards, I got magnets on the rust bucket.

You know what I'm saying? So every time that I went out to leave the house with my girls, I would, and if I forgot it, you damn well know I ran back in the house to get it, and I'd come out with the magnet. Now, Erin was very embarrassed about the magnet, right? Because it was like, really?

Like, she wanted to be, like, camouflaged. She wanted to be ghost when we were on the streets in this thing. But I would come out with it back there, hidden behind, and then just right when I got in, I'd just slap it right on the car, and then get in, and then close it. And I'd open the door and hope she never saw it, right?

But I want you to think about the embarrassment that I felt, and I did. Not that I wasn't okay with where I was at, but we would go to these, whether it was a Walmart or out to eat or whatever, and I'd go in to start the truck, and I'd have to get the screwdriver and pop the hood, and I'd always try with the key. You know how you try something, right? Knowing that it's probably not going to work, but you try it anyways, just hoping and praying that it works just this one time.

Well, it didn't work 99% of the time, and I got the screwdriver, and I would go out. I'd pop the trunk. Anybody a mechanic in here? Okay, my boy's a mechanic.

There's something called a solenoid. Now, I'm like, Dave, I wouldn't know what was wrong. I mean, honestly, if there was a freaking oven for the engine just like you said, I would be scratching my head why it's not making the car go. So I would stick the screwdriver in the solenoid, and sparks would fly, and it'd start, right?

But I didn't have enough money to start my truck or to fix my truck, right? And this is how I lived as I started to build my business. And it was funny. One day, I was on a website, and I actually entered my email address into this guy's website.

I was running around this time doing home and hotel meetings, and dragging grandmas to actually restaurant meetings we were doing back then, bringing people to restaurants and stuff. But one day, I was sitting on this shitty-ass computer that I told you guys last night, the one that I bought from Best Buy on Aaron's credit card and paid back $50 at a time for about six months until I paid it off. All right. I was on a freaking web page at night and I entered my email address into this form and I watched a video and I can't remember what video it was.

The next day I got up and I got an email from this guy. Now, this guy didn't look any smarter than me. He didn't look like he had any more potential than I did. As a matter of fact, he looked like a homeless asshole just like I was back in the day.

I said to myself, something is going on here. There's something this guy knows that I don't know because I'm running around like an idiot. He's probably sitting somewhere in a strip club or something, hanging out, automatically sending emails out. I want to join right now because he knows something that I don't know and I want to build my business like that.

I didn't give up on that information. Actually, only a couple of years later, hooked up with this other ex-homeless guy who actually looks just as homeless. He's any homeless guy that you see out there. As a matter of fact, he doesn't even like to wear shoes.

Still, his feet just get uncomfortable when he has shoes on him so he just takes them off even if he's in front of a crowd of 5,000 people. Me, I don't really like shirts that much so I like to wear tank tops and just kind of let it all hang out myself. I don't know about getting naked on stage but I do like to let it all hang out. In the last 15 or 16 months, we've built a downline of over 140,000 people.

We've helped our team earn over $500,000. We've helped our team earn over $50,000,000 in commissions all because of that one day that I learned that one thing from that one guy when I entered my email into that one form and I discovered a secret that I'm going to show you when you buy now. That was a long version. It was but it illustrated the point that I told you a story that could have been a sales video, honestly.

I did nothing about telling you the features or the benefits. I did nothing about telling you about what it's going to do for you or anything like that but I illustrated what it will do for you inside of a story. It didn't matter about what the story was. I didn't even mention construction but just told the story about being a construction worker and didn't even mention being a drug addict, you know what I'm saying?

So it doesn't matter the content that you insert in there, it just matters the emotions that you take somebody on, went from pain and embarrassment, the emotions were all the same inside of that story. When you pictured and visualized me starting the day. When I was starting my freaking truck with a screwdriver, you were in the moment feeling the hopelessness. And then I discovered something, there was the hope.

Then I told you about the results. So there was the, hey, if I do what this guy did, I might be able to get what this guy got. So then we tap back into what I talked about last night which is the greed factor of what really converts most front-end sales. And whether it's greed of I want to learn what you learn, personal development is I want to have the information that you have or if it's a business opportunity, I want to have it.

I want to make the money that you're making. You get them in like that on the front end, right? And then we keep them around by feeding their soul on the back end. So here's what I want you to do.

I want you to take a couple of minutes, and I want you to jot some things down under your story. I want you to jot down whatever comes to you at just the first thought. I don't want you to think about it too much because, truthfully, if you think about it too much, you're going to get in the way of yourself. And oftentimes, when you get in the way of yourself, that's when you hinder yourself from being honest.

I want you to fill this form out. When you've got it done, I'm going to come back and give you some other instructions. Are you guys getting something out of this? Is this stuff making sense?

Are you guys excited to be here? That was lean. Make some more of that. All right, guys, guys, guys, five minutes max with this.

Take this, fill this out, and I've got something for you. We'll come right back. A reference to the situation is fine. It's fine as well, guys.

Remember, we're listening in a motion here, okay? What is communication? It's 90% the way you say it, 7% the words you say, and 3% the tonality that you use, okay? So it's not as important that you nail down the content here.

Just you understand the concepts of how this works. If you're feeling like you're having some white space right now, then you're right where you're supposed to be, okay? If you're feeling like you're drawing blanks and that you don't have something that's good enough or bad enough or whatever, then you're right where you're supposed to be. If all of you came right and did this assignment and said, yes, I have the answer, then why come, right?

Why be here? Why come here to get stretched, to learn new concepts, right? I started drinking Arnold Palmer's because I was drinking coffee and I was feeling geeked out. You know what I'm saying?

Arnold Palmer is half lemonade, half iced tea. Half lemonade. I would drink coffee from the time I was… I woke up till the time I went to bed and I couldn't figure out why I couldn't sleep at night.

You know what I'm saying? I mean, not to mention the fact that I enjoyed checking for commissions late into the night by getting refreshed. But about two months ago, somebody, a couple of people who I respected in my life, several of them it seemed like, were like, yeah, I quit drinking caffeine and this is the benefits that I got and I quit drinking. Now, this still has caffeine, but not near as much as I was drinking.

And I'm going to tell you something. I'm a lot more relaxed. Than I was. It's weird.

You know, it's weird. You know, it's amazing that when you put different stuff into your body, you… Now, Troy understands this. It's amazing when you put different stuff into your body, how you feel so differently, right?

It's amazing when you start putting different information into your mind, how you'll start thinking differently. How you'll start talking differently, right? It's amazing that when you start telling your story and speaking the stuff that you're hearing this weekend, how you'll influence and inspire people differently. It's amazing.

It's amazing how when you start learning, it's going to take practice how to tell your story. People will start treating you differently. They'll start reacting to you differently, right? It's amazing when you start recognizing how far you've come in the things that you've done in life, that you really have overcome a lot of obstacles.

I was talking to a guy the other day. Any of you see the magic video that I put on the front blog? See that magic trick? You guys see that?

That was some gangster stuff, okay? Now, I was talking to this guy. His name's Coco, right? And I can't remember where he was from, but he was from, let's just say, Puerto Rico.

I think it might have been Puerto Rico. Maybe it was Dominican. I'm not sure. We'll say Puerto Rico.

Somewhere down there. And he was struggling coming up with a story, right? Because he heard me, and he identified, because he's a smart guy, that I didn't really do a whole lot of teaching. This is the most training that probably you'll ever see me do, and you see that I interweave it with stories.

Last night was an epic illustration of that. I did no training. That's all I did was story. Stories last night, right?

I did it very purposefully. But this guy, he went and he told me, Dave, I see you telling stories. I see you doing this. This is all you do.

You're not training. You're not selling. You're not giving information. You're not doing all the things everybody else is doing, but you're succeeding differently.

And I'm just struggling because I feel like I don't have a story, man. I feel like I don't have something to tell, right? And then he went on, just like everybody does who comes up and tells me that. He went on to tell me how he came over on a damn boat, right, and freaking slept.

He was sleeping on the beaches of Miami, right? And at one point in his life, in that time, he was sleeping on the beaches, and it was Christmas Eve. And he was walking with his friend, who he's still friends with today, and I met him out in Vegas. And it was Christmas Eve, and they didn't have enough money.

They didn't even have anywhere to stay, let alone enough money to buy each other a gift. And they went into the store, and they stole an orange juice each and toasted each other. Merry Christmas. With a stolen orange juice, right?

And several years later, he was hanging out on the beaches of Hawaii with us, living in Vegas, living his dreams, traveling, doing whatever he wanted in life, right? One of the best flair bartenders in the world. And those guys, I thought it was like fire, but it's really not fire. It's just they, like, throw bottles and stuff like this.

I haven't been to many bars lately, so I don't really know. I didn't like drinking anyways. I went just right for the good stuff. But it was amazing to me that this guy sat there and told me that he didn't have a story, right?

When he'd been through all of this. Now, as I look at your faces here, I see so much experience, man. I see so much struggle and so much pain, and then so much hope and inspiration and things that you've overcome, right? The stories that you tell your kids, the traditions that you've passed down in your families.

You know? Here's another thing is that you can borrow stories, too. I just borrowed a story, right? There's lots of people out there who borrow our stories.

Have you ever borrowed my story? Raise your hand if you've borrowed my story. Raise your hand if you've borrowed Dave's story, right? So sometimes you can borrow somebody's story.

The idea is to get into the exercise and the practice of telling your story. So that's exactly what we're going to do. We're going to take three minutes, three minutes, partner up with somebody. It doesn't matter who it is.

You just need ears. And more than anything, you just need to tell it. You just need to say it and tell your story. We'll reconvene here back in three minutes.

Go. Guys, wrap it up. That's it. Finish later.

Finish later. My boy's over here telling his story, right? Hey, listen. Hey, guys, over here.

Wrap it up over here. We can finish more after. It feels so good to be quiet, doesn't it? Just makes you feel warm and fuzzy inside, doesn't it?

It's just so nice. It's like, man, I'm being quiet right now. That's awesome. All right.

Wrap it up. Here, listen. So, hey, over here. Guys, guys, you are so badass for being quiet right now.

I just want to come over and give you a little butt slap. All right. So Melissa came up to me and said, and we're on a time thing here, but you said what? That I just had a huge breakthrough, Kevin and I both.

But it was because of something I wrote through this. I mean, I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

Kevin and I both. But because of something I wrote through this, I mean, because of our inner circle everybody's heard that we're in bankruptcy and we turned it around and all that and realized that we were telling that story. And now we're over 300,000 and, but I mean, we kept telling that story. And through doing this exercise, I realized there is so much more to be able to tell.

I mean, there was a time that I walked out from a lunch and this was at this time, and I just hit the bar. was after months of avoiding our car being repossessed people banging on our door us looking out the windows to make sure nobody was out there before we left and this was I left a lunch because I had kind of gotten complacent right we had avoided them for so long and I left this lunch it was a meeting of ladies where I was trying to get people into the business I was in right then and telling them oh hey it's great it's awesome walked out and our my vehicle was gone my SUV is gone and my first feeling was I walked around the parking lot I must have parked I know we parked it here you know like so at first it didn't dawn on me some of the other ladies that were leaving were like uh you know can I give you a ride did you forget where you parked oh no I'm fine I'm fine and I realized what had happened I finally finally dawned on me and it's like the bottom dropped out and I felt sick to my stomach and you know we I had to take a taxi home you know with money I didn't have and I mean there's so many more things that that happened to us and you know for the sake of time but you know I mean there was a month that that I don't know if people know that if apartments change hands that we were in townhouse a lot of times the new owners try to get you out and we had a guy banging on our door said you got to be out in three days and I didn't know we had our church took pity on us and you know found us people to advise us and found out that if we paid our rent that month they couldn't kick us out problem was we couldn't pay our rent that month and so our church paid our rent I mean there was a lot of pain there was there was so much I mean failing in front of your kids all of this stuff happening in front of your kids was excruciating so anyway there's there is a lot more stuff that that you can mine if you just really start to do these exercises I mean we've been telling this story been in for 14 months been telling the same story I haven't said any of this stuff so there is so much if you really start to do these exercises it's awesome and I'm really thankful yeah yeah give her a round of applause so for time purposes just a reminder that this is going to become more clear for you the more that you do it in for some of you little uncomfortable right kind of stepping out into a place that you're not used to going in digging into areas that you're not used to digging but I remember when we first started David I we we were sitting in a room and in his house in Costa Rica it was it was it was a rainy day and in Costa Rica when it rains you smell it right it's really strong you know what I'm saying you smell it you you smell the air and and I remember there was a whiteboard as there always is and and you know we set intentions we set intentions for what we're going to do with empower and I remember our intention was 2,000 people 2,000 customers at first month and that was a big goal right it was a big goal for us I mean 2,000 customers the first month you know what I'm saying it was fascinating because I you know I really thought that we were doing something about 45 to 60 days into the business and we were all pumped up people were stroking our egos you guys are kicking ass you're doing well right and and then and then all of a sudden the banks came in and shut us down right the banks came in and shut us down and I was like wow no shit felt like the cut you ever felt like the carpet got pulled out from under you and I was like oh my god I'm so sorry I'm so sorry I'm so sorry I'm so sorry I'm so sorry you know what I'm saying you're like oh well it was just a just a dream wasn't even a wet dream it was just a dream you know what I'm saying yes I did look directly at this table when I said that you know and then I remember being in I remember being in I remember being in uh I remember being in um San Diego and we had some people from Singapore over in San Diego they were like number three in one of our contests they were up on stage and and uh they were collecting a check and getting contest prizes and stuff like this and uh and as I sat there and and watched them I I just thought you know all of these different thoughts that you know just were going through my mind it was just just crazy it was unbelievable um I remember having some some some Russian uh some Russian folks come over to the office here a couple of uh a couple of weeks ago and you know they didn't even speak our language right they didn't even speak our language and they were building a business you know I was talking to a young lady here back there and and uh she was she was uh talking to me about you know translating the material you know guys here's what I want to remind you of and here's what I want to teach you is that sometimes you put a limit on yourself that sometimes you can't remove that limit sometimes you have to get in an environment to where you have to stretch to be stretched right my best thinking got me exactly where I was at in life it really did my best thinking got me exactly where I was at in life I thought that I knew it all I thought that I had all the answers I thought that you know my you know my way was the best way and maybe you're not that type of person maybe you know somebody who is maybe you know somebody who who has all the answers and as I'm saying it you're forming an image in your head of this asshole and you're like yeah I know that jerk he's got all the answers right but I'll tell you that I've had to get around people who have been there for me for a long time and I've had to get around people who have been pushed me outside of my comfort zone I remember the first time that I went and spoke and I talked about this last night inside of a treatment center and I was so uncomfortable and and the only thing that I was that day was willing I was willing right and I had a little bit of honesty and a little bit of open-mindedness just enough honesty to go in there and actually tell my real story right and when I told it you guys remember what happened but sometimes you have to be stretched right sometimes you have to be pushed outside of your comfort zone and for those of you today who are being pushed outside of your comfort zone first I want to congratulate you because when you push yourself outside of your comfort zone and you and you kind of really walk into that white space to where you feel like there's there's nothing more that you can do there's nothing more that you can uncover that's when the breakthrough happens right for me it wasn't the first time that I tried to get clean it wasn't the first time that I tried to build a business it wasn't the first time that I ever tried to do something ever that I succeeded right it took multiple times I had to do it over and over and over again until I was able to do it again and until someday, for some reason, I was in the right place at the right time around the right people who gave me the information that I didn't know up until that point.

And for some reason, I just made a decision. Today, that decision might be in your hands. You might just make the decision. To use the language, hold all my calls.

I thought I said that. Tell them I'll be right there, Ola. Today might be that day for you guys, right? To where you allow us to stretch you a little bit and you realize that the stuff that we're giving you is we're giving it to you for a reason, right?

There's a reason that Dave and I didn't get up here and teach Facebook traffic strategies. You know what I'm saying? There's a reason why we didn't get up here and teach the newest software line of code that you can put into your website and automatically cash in commissions daily, hourly, even by the minute. Although that would be nice, wouldn't it?

It does sound familiar. Yeah, everybody's getting excited, like the stripper talk. You know what I'm saying? But listen, guys.

I'm going to tell you something that happened, right? As a result of stretching and getting outside of ourselves, getting outside of our comfort zone, the first month, we ended up going and not bringing in 2,000 customers, but we brought in 10,000 customers, right? Not only did these Russians have a team, but they had a team bigger than what I even imagined. And they're bugging the hell out of us to come over to like Israel or wherever they're living to do an event for 1,000 of their people, right?

We went over to Singapore. And not only did we do an event in Singapore, not for 10 or 100 people, but we did an event for 1,000 people. And as I was standing on stage and I was looking at all of these faces that were like, who's this asshole American trying to sell me something, right? They sat like this at the beginning of the meeting, and they sat like this at the end of the meeting, right?

Then they were wanting bonuses and everything else, right? And guys, I think back to the time. I think back to the time that I set this kind of… small, what I realize now is a small intention with Dave.

And now I realize that when I stretch myself and I get outside of my comfort zone, and I really start to do what we've been teaching you today, that anything's possible 140,000 members later, $60 million in sales later, right? I realize that I can be stretched when I get outside of my comfort zone. I realize that sometimes I've got to get with somebody else, right? Who's going to push me and stretch me, right?

Sometimes I've got to take a chance. I've got to be courageous enough. And I'm going to tell you something. As Carol told me, right?

She said, Dave, boy, you've gotten better over the last 18 months, didn't you, right? Boy, you've gotten more honest. Boy, you've gotten more courageous. Boy, you've come out with more stuff than I would have ever imagined that you would have come out with, right?

Because I'm in the same process. I've gotten around you guys who have stretched me, and I believe that we've stretched you in ways, too, that you haven't even realized. Because it's still sinking in. What I just did was I told you exactly what I talked about in the last little, I did an example of what I did here in the last little section of this pamphlet, which is basically how to tell stories hypnotically.

Now, as I look at this audience, you all are in a fucking trance right now. Do you realize that? And I'm not a hypnotist by any means, right? As a matter of fact, you know, I was, I could take it or leave it because we've all got, natural skill sets, and I understand the concepts of modeling and getting around people and listening to audio, and a lot of my communication patterns come naturally, and a lot I've picked up from just listening to audio and stuff and following the eight core steps, joining now, getting all in, and getting to all the events.

You know what I'm saying? There's a way that you can tell stories and you can craft stories when you're telling them that can get people engaged, right? I could have inserted anything into those stories, whether it was teaching or pitching you on getting in, whether it was pitching, teaching you on getting to the events, anything. I could have really, and if you think about it, interwoven anything that I wanted to tell you inside of those different loops.

And the way that you do that is by something that's called telling stories through open looping, right? Which is basically starting a story. And if you open your packet to the very end in the section that talks about the art of telling stories hypnotically, and you look at how I've got that structured for you, the way that you do it, the way that you do that is that you start a story, and then right now, what is the most important thing in telling a story? Eliciting a specific emotion, okay?

And I just thought of those stories just right off the top of my head. There was nothing that was planned there, and I was a little kind of all over the place. When I do structure, actually one of the best times that I've ever done, that I've ever done really, really, really good emotional open loops was on the last Inner Circle, or the Monday night call, that I did about two weeks ago. If you listen to that, I did about three or four open loops that I opened throughout that entire call, and then I drilled home about people getting stretched, right?

And that was exactly what I talked about on that call, I can remember. I drilled home, and I even told the story about us being in Costa Rica, and basically what I was trying to, or the emotion that I elicited, was the fact that I didn't know what was really possible, right? So I told three stories. I told three stories that led you right up to the point in the beginning of the story that I realized there was something that I needed to learn.

There was something that I didn't know. There was something that when I got around the right people or whatever, that I was going to get stretched, right? And then I told people, maybe you're in a position that you've been thinking that you have all the answers, but you've realized that you don't, right? And then I closed all the loops by telling them, now we went from setting an intention of 2,000 people to now to bringing in 10,000.

And then I closed all the loops by telling customers the first month. You know, we, I can't remember the other stories that I told, but, you know, my income goal was X amount at the very beginning, and now it's this amount, right? And I closed all of the loops, right? One thing that you do by telling stories like that, by opening the story, and right when you get the emotional response that you want, right?

Oftentimes last night, the way that I did it, was I wanted to get you guys into a learning mode, right? So I told lots of stories that reminded you, through my experience, that there was something that you needed to learn, right? I don't know if you remember that, and if you don't, that'd be probably one of the best videos that you could go back and watch to see how I structured those stories. And I did that mostly all unconsciously, just because it wasn't important the story that I told, it was important the emotion that I wanted to elicit.

So last night, what state did I want you to get in? I wanted you to get into a state to where you were open-minded, you were ready to learn. So I told a bunch of stories and opened a bunch of loops, about times in my life when I got to a situation like being in a bathroom, when all my entire life was spread out over a toilet seat, right? And I stood up and I looked in the mirror with tears rolling down my cheeks, and I realized there was something that I didn't know about life.

There was another time that I was in my business, and I thought I knew all of the answers, right? I thought I knew all of the answers about how to build a big business on the Internet, and I was out there and I was shooting videos and doing all this stuff, and I was broke. And I saw some asshole out there who was making $20,000 a month, and he wasn't doing really anything different than I was doing. And as I was watching his videos, and I was trying to compare the differences and the similarities, I said to myself, there's something that I need to learn here.

There's something that he knows that I don't know. There was another time, see where I'm going with that? So I'm basically telling a story right up until the point to where I elicit it, I elicit the emotion that I want, and then I drill, then I tell him what I want to tell him, right? Then I say, damn it, there's a certain time in life to where you come to a point to where you just realize you don't have all the answers.

And then you tell him anything that you want to tell him because you've already got him in the state by telling him stories about your own experience. See, here's the last thing that I want to teach you, okay? Is that one statement, one thing that I learned, and I also learned this from hanging around a bunch of these guys who had, you know, learned how to stay clean and sober for a long time. I learned how to speak in my, me, my statements, okay?

Most powerful thing that you can do, okay? Write that down. Huh? I, me, my.

I, me, my statements, okay? What you're doing when you're telling your story is you're telling it through your own experience, which one of the biggest things that you're going to run into in marketing and building a business and communicating with people is the brick wall that almost everybody has up in their life when they don't want to take feedback. They don't want to be, they don't want people to tell them what they're, they don't want people to tell them how to do things or what to do. So the quickest way to just barrel through all of that resistance is to always, it's to always tell things in my, me, my tense, okay?

Hey, listen, I know for myself. That, you know, I can come to seminars all I want, right? I know that I can come to seminars and I can, you know, travel all over the world. I can, I can spend $5,000, $10,000, $15,000, $20,000.

But I know for me, I mean, just for me, right? I know for me that if I come to the seminars and I'm all excited, but I get all of this information, especially from people who I know are getting the results that I want. And I know even though sometimes the thing that they're teaching me are stretching me and making me a little bit uncomfortable to step outside of my comfort zone. I know, and this is just for me, right?

I know just for me that if I don't go and apply that, what's the sense of even coming, right? Now, I want you to hear how that could be phrased in another way. Listen, if you go home, Rob, and you do not take what I've taught you, you know that I've got the results that you want, and you don't take what I've taught you this weekend and apply it to your business, you know you're not going to get the results that you want. You know that.

Now, doesn't, isn't that just funny? Doesn't that just feel gross? The difference, there's a huge difference there. Peter, man, you know, I don't know about you, man, but I know that when, and this is just for me, you know, I know that just for me, when I take what I learn from somebody who's got the results that I want and I apply it, man, magical things happen.

That's just for me, though, brother. I don't know about you. You know what I'm saying? It's just, it's a way to just absolutely barrel down the resistance in people.

So this is why telling your own story, it all fits together, right? Telling your own story. What I do is I tell my own story in a way that basically gets people to start looking at themselves because how can you not look at yourself when I'm telling a story about a situation? Now, a lot of people, and this is very common, when they hear me talking about drinking, they start looking at their own life.

They're like, oh, fuck, do I drink too much, right? I don't, I'm not doing that. I'm not telling my story because I give a shit whether you stop drinking or not. I don't care, right?

This is business. I'm not here to get people to stop drinking. I'm really not. So if you have that weirdness going on with you, just drop it.

But you can't help but to think about your own life when I'm talking about my life, right? You can't help it, right? You can't help but to think about the situations and the things that you're doing that are similar to the experience that I'm sharing with you. One of the most powerful ways to do it.

So with this open loop thing, you guys, it's going to take a little practice, right? This is for many of you. And I'd say probably the majority of you. Actually, by a show of hands, how many times or for how many of you is this the first time you've ever heard of that?

Raise your hands if this is the first time you've ever heard of that. Okay, so for a lot of you, it's going to take a lot of practice, right? And I'm still practicing too. There's one thing that I can tell you about communication in really anything in life.

10,000 hours is when you finally reach mastery in something, okay? 10,000 hours, okay? So do you know how far I am away from mastery? I'm not that far because I've done probably damn near close to 10,000 hours of telling stories and communicating.

But 10,000 hours is a lot. It's a long time, right? I might be halfway there, you know, maybe right at about halfway there. But if you really think about it, what I want you to do is give yourself a little bit of a break while still pushing yourself.

What you've learned this weekend and what you're going to continue to learn. And as you're listening to us now, you're going to become more aware of the, the times that when we're doing specific things. And you're going to start becoming more aware of how we're being on purpose with the stories that we're telling. And I want you to become more aware of the emotions that you're feeling inside of your body as we're telling the story.

As, as you're watching a movie, Pulp Fiction is a great example of an open loop. How many of you have seen Pulp Fiction before by, by a show of hands? Okay. I told this some stories and this fits perfectly with, with this particular, with this particular, you know, training here.

Because I talked about it last night. Pulp Fiction at the very beginning of the movie, what, what scene did they show? The restaurant scene, right? Honey, the, the, the dude and the girl who called the dude Honey Bunny were sitting there in the restaurant, right?

And, and they decided that, and I didn't really know the first time I saw that they were going to rob the bank. But they, and I think this happened in the first scene. They got up and they said, freeze, right? And then it cut to the beginning of the movie.

And you were left like, what the hell just happened, right? And then at the very end of the movie, it came back around and it closed the loop, right? Do you see how that opening scene left you on the edge of your seat, right? So a lot of times what you'll see me doing, and, and if you pay attention, last night I did it a million times, man.

I would start telling you something and then I would go off onto another subject, right? And you'd be wondering. I mean, there was a time when I was in, when there was a time when I was in, in Chicago. Just recently.

And, and I, I told this story at a speaker's training. And Erin wasn't there. She was coming a few days later. And, and I was getting a massage before, it was like a Wednesday or a Tuesday or a Wednesday.

And I had the people come up to my room to give me a massage. And, and so the lady came into the room. And, and usually when you go to get a massage, she leaves the room or he leaves the room, right? And you like take your clothes off or whatever.

Or do whatever you're, take your clothes off. And expose, you expose yourself, right? So there was nowhere to go. She was in my hotel room, right?

So this is the first, this is the first mistake. I'm in a freaking hotel room with, with, you know, a woman masseuse. And, and I'm about to take my clothes off. So she says, go ahead and, and, and take your clothes off.

I actually only had a pair of shorts on. She said, go ahead, take your clothes off. Take your pants off. Make yourself comfortable.

And I was really like, oh, shit. And I was like, um, um. And then she went into the bathroom and I was like, all right, I'll take my pants off. And what she said was hilarious, right?

It, it reminded me of another time that, you know, I was, I was, you know, I was in another situation. And do you see where I'm going with that, right? You were wondering what she said, right? So one place, one place that you'll see this happen.

You'll see this happen more than anything. You'll see this happen more than anything is with comedians. Go and watch George Carlin, okay? Go and watch George Carlin.

For those of you who really want to master communication, some of the best people that open loops and go off on tangents are comedians, okay? A comedian, he opens, and then he gets on a tangent. C.K. Lewis, great.

I mean, these guys are hilarious, right? And they bring you right up to the point. And then they mention something inside of their head and just go off on a tangent. And talk about that for an hour.

And sometimes they come back to it, and sometimes they don't. And it's absolutely perfect and okay to not close the loop. So don't even think that you have to close the loop. Because one of the best things that you can do for your marketing is you can shoot a video.

And you can tell a story and get the energy and the curiosity built up. And then just shut the camera off and go post it to your blog, right? Right before, right before you're ready to tell them the secret. You see what I'm saying?

Right before you're ready to tell them the secret. Just shut the freaking camera off and just go and post it to your blog. And watch the response that you get. Just try it, right?

A lot of times we'll end Hangouts like this. We'll just, we'll do a Hangout. It'll be three and a half hours long. And we'll just hit end.

And everybody will stay on the comments for like an hour. Like wondering if we're coming back. We did this just recently. We didn't even, we didn't realize that Google Hangouts, we were sitting on a Hangout.

We had probably ten of our leaders on the Hangout. It was, it was, you know, a weekday. And, and, and it was like midnight. Or one o'clock.

And we'd been on for four hours. Which doesn't surprise me. Does it surprise you? We'd been on for four hours, but we didn't know that Google Hangouts ended after four hours.

Right? So I think it was Dave was in the middle of just revealing the secrets of the universe. I mean, he was. He was on a rampage.

You know what I'm saying? I mean, he was in it to win it. He was closing the deal. He was spouting off the secrets.

And the fucking web, the livestream just ended. And I'm not shitting you. People stayed on the comments waiting for us to come back for an hour and a half. Right?

I got up the next day and people were still commenting because they were watching the replay. What happened? The webinar shut off. What's going on here?

Right? What's the secret that Dave was talking about? Where are you going with that, man? What the fuck?

See, he still wants to know what the masseuse said. Right? So, guys, sometimes less is more in your communication. Sometimes that's not what she said.

This table is trouble. This table is trouble. Right? Sometimes, though, sometimes in your marketing and in your communication, sometimes you say too much.

Have you ever been in a situation to where? You were just talking and fellas were all with me on this one. You were talking. Maybe it was in your single days.

And you approached a female. And you walked away saying, what a fucking dumbass I am. I wish I wouldn't have said so much. I had to tell her my life story.

God. You know? Right? When you could have just thrown a little bait out into the water.

You know what I'm saying? Sometimes with people in your communication, you got to throw a little bait out into the water and just kind of reel them in slowly. It's why telling stories. Telling stories and breaking them up over a period of time will reel them in.

Why do you think Dave and I can do videos and webinars and live streams and our sales videos are like five hours long? Right? But they out convert everything. Because we chunk our communication and our stories up in the way that I'm teaching you and demonstrating.

And what I want you guys to do is I want you to go back because I did some very specific things inside of that video. And what I want you to do is I want you to go back to that video. We're going to put it up. Okay?

And we're going to turn it into a product. I want you to go back and I want you to watch that video. And I want you to pick out the things that I did last night that directly correlate with what I'm talking about right now. I also want you immediately to go and listen to not only the inner circle call that I did two weeks ago.

But I want you to listen to the inner circle call that Dave did. Actually, mine was three weeks ago. Yours was two weeks ago. Okay?

I want you to go listen to those inner circle calls. And I want you to, if you're watching this. I want you to go and listen to something that we've done here in the last month. Right?

And I want you to pick out what I'm teaching you today. And I want you to start to identify this stuff because awareness is the what? Boobie. Boobie.

Yeah. It's a boobie. Right? Guys, if you are ready to go out there and tell the world your story, make some noise.