Vic Strasio’s Traffic System: Keyword Research, Banner Buys, and Retargeting
You published your first post on the new blogging platform an hour ago. You have refreshed it six times. Two visits, and one of them was you, checking it rendered right on your phone. That gap, between the work you just did and the silence coming back, is exactly the problem Vic Strasio opens this session naming. He teaches standing at a whiteboard instead of sitting behind a desk, because he wants you sketching the same diagram he is.
Strasio spent years as a bill collector at a bank before he ever built anything online, calling strangers to ask why a card payment was late. He borrowed heavily to fund his first shot at an online business in 2005 and went months earning nothing. About ninety days after his first real breakthrough, he says he never dipped back below that month again. None of that backstory is the point of the session. The point is the one line his own mentor handed him before any of it turned around.
you need to get your stuff in front of, of people who are already looking for what you have.
Read that twice. Not “post more.” Not “be everywhere.” Get in front of people who are already looking. That shift, from broadcasting into a void to standing in the doorway someone is already walking through, is the whole session compressed into one sentence.
Why does a laser-focused blog actually get read?
Strasio’s first correction targets the instinct to make your blog about everything you find interesting. He calls it your central hub, and the rule is blunt: pick one thing you want to be known for and build the blog around that thing alone. A flower seller, a chiropractor chasing new patients, a dog trainer, an author with a book about losing weight, it does not matter which one you are. What matters is that a stranger lands on your blog and instantly understands what you do, instead of scrolling past a mix of hobbies and offers that do not connect to anything.
The second correction is about what you put in the post once someone arrives. Most bloggers, Strasio says, treat every post as a pitch: sell, sell, sell, give me money. That approach repels the exact reader it is trying to reach, because a visitor came looking for a solution to a specific problem, not an invoice. His fix is to give away one real, usable piece of the answer first, in plain language, and only then close with a low-pressure line pointing at the next step. Do that consistently, he argues, and you build something more valuable than a sale: a reader who trusts that you actually know what you are talking about.
How do you find out how many people already want what you’re selling?
Traffic is what Strasio is actually known for inside this program, and he refuses to treat it as one tactic among several equal options. “This is the lifeblood of your business.” He says it standing next to a rough sketch of a cloud representing every stranger on the internet who has never heard of you. Pulling some of that cloud onto your blog, on purpose, is the entire game.
Before writing a single banner ad or contacting a single newsletter owner, Strasio opens Google’s free Keyword Planner and types the exact phrase a prospective customer would type. Using his own example, teaching guitar, learn to play guitar pulls close to 9,900 searches a month by itself. The tighter phrase guitar chords pulls in roughly 165,000. That number is the only real permission slip you need before spending anything on traffic: if tens of thousands of people are already typing your topic into a search box every month, your market is measured, not guessed at. That distinction, knowing instead of hoping, changes how confidently you spend the next dollar.
From there he lays out three ways to get in front of that exact crowd. Buy banner space on the sites already ranking for your keyword, paying a banner-design service around 24 to 25 dollars per banner for the artwork, then contacting the site owner directly to place it. Contact the owner of a newsletter built around the same topic and offer to contribute value to their list rather than pitch it, which he says is the only version of that ask that actually gets a yes. Or bid directly against the search results themselves through a pay-per-view network, so someone typing your exact keyword gets your blog loaded over the page they clicked, at a cost of one to three cents per view.
What happens once your banner starts following that visitor everywhere they go?
The technique Strasio saves for last is the one he calls stealthy, and it starts with something most visitors never notice: the moment someone lands on your blog, a small pixel drops into their browser. Nothing happens yet. But that visitor is now in a pool you control. He noticed the effect at home before he understood the mechanism behind it: his wife kept telling him some company’s banner kept following her around online after she looked at a purse. Digging into how that worked led him to retargeting, and he now runs the same pool against his own blog’s visitors.
Once a visitor picks up that pixel, your banner starts showing up on other sites they visit next: a weather site checked before bed, a news site scrolled the next morning, wherever they go. Because the banner carries the exact keyword phrase that visitor searched for in the first place, it doesn’t get ignored the way a stranger’s ad does. It reads as the answer catching back up with them. Click it, and they land back on your blog. Strasio runs this through a network called Sitescout, funding an account with a few hundred dollars that only gets spent when someone actually clicks, at a rate he puts around five dollars per thousand clicks once a pool is warmed up.
None of this requires an existing audience, a following, or a large budget. It requires a blog built around one clear topic, one keyword search to confirm real people already want it, and a small amount of money placed in front of a stranger who was looking for you before either of you knew the other existed. It also runs while you’re asleep, which is the entire appeal for anyone who spent years, like Strasio did on the phone at a bank, trading hours for a paycheck someone else set the size of.
That’s the actual dominance being taught here: not showing up everywhere by accident, but showing up in front of the right handful of people on purpose, repeatedly, until they notice.
The full session goes further than what’s above, including Strasio walking through the pay-per-view and retargeting account setup live on his own screen. Watch it in full, free, when you Create your free account.
The full session transcript follows below.
Transcript
Hey, buddy, Vic Strasio is here coming at you today. Hope you're doing fantastic today, just like I am. I'm doing great every single day. You know, life is awesome if you make it awesome, right?
So make today awesome, my friend. Make today the best day of your life because you can, you know, you can. Hey, welcome to this special video series. I have a, you know, it's my privilege and honor really to be able to present to you this special video series on how to dominate, right?
How to dominate. And I hope that you are excited to learn this kind of stuff because this is the kind of stuff that's, you know, it can open the entire world of potential for you. It can open the entire different, you know, outlook on how to run business, how you do things, right? And I'm actually very, very excited to be here standing in front of this camera and talking to you.
And I just got to tell you, you know, I just have to give shout out to Dave and Dave from Empower Network, you know, the two co-founders of Empower Network for their vision, you know, for their leadership. I am with Empower Network because of David Wood and David Sharp. So I just. I just want to say thank you, guys.
You guys have, you know, obviously you're a member of Empower Network. Obviously you've got a blogging system, you know, you've got this new blogging platform. So, you know, you're going through this stuff, right? Maybe you set it up already.
Maybe you are trying to set it up right now. And let me just tell you something, my friend. You are in the right place at the right time, okay? I don't believe there is a better place where you can be a part of right now, right, than here.
So I appreciate you. I applaud you for making the decision to get the blogging platform. I appreciate you for making the decision to get the blogging platform for yourself. Why is this important?
Well, before I get into this stuff, and we're going to talk about some really, really cool stuff today, my friend, right? But I just want to, you know, for those of you guys who don't know me, right, who the heck are you, man? Who is this big guy talking to me right now, right? Why should I listen to him?
Well, you don't have to listen to me, right? But if you, you know, if you will listen to me, let me tell you who I am and, you know, really what I'm doing here and how, you know, how some of these strategies can help you. Because folks, I got started on the internet about eight years ago. Okay?
So, 2005 is when I got started online. And how I got started online was, you know, I got started from zero, actually from below zero. I actually had to borrow $30,000 to get started on the internet and that's what I did. And I got so excited.
Before that, my background was I was working for a corporate America, you know, I was working for a banking industry. I was a bill collector, you know, calling people on the phone all day long asking them to, you know, tell them to pay their card payment, you know, that they missed out. But you know, so I was, I went from earning about $350 a month. $300 a week in paycheck working for a bank, right, and then starting my online business.
And when I got started on the internet, maybe just like you are right now, right, I did not know nothing. I had no idea how to build my online business. I had no idea how to get traffic, how to get exposure, how to sell products, right, how to get people to, you know, to do business with me, right? So I had to learn all this stuff.
And I am nobody special, my friends, right, but I just, I just was, I was fortunate enough to come across some right people. Right mentors early in my career, and I was smart enough to listen to them and apply what they taught me, right? And so I, you know, for about the last seven years, I have been doing this internet marketing thing successfully, right? I was able to build businesses globally all around the world using the internet model just like you can right now, right?
So whatever, you know, if you're watching this video and, you know, you're somebody, maybe you're a chiropractor, maybe you're a doctor, maybe you are, you know, somebody who's selling flowers out there, right, in the offline world. Maybe you're somebody who is, you know, selling houses. Maybe you're somebody who's, you know, selling flowers out there, right, in the offline world. Maybe you're somebody who's selling how to train your dogs to be a better dog or a better cat, how to, you know, get parrots to sing or something like that, right?
That doesn't matter. Maybe you're promoting your own products. Maybe you're promoting whatever, right? Whatever it is.
Maybe you're offering some kind of services out there to people. Internet is where it's at, my friend, right? And if you can figure out this game, how to communicate with your, with your clients, with your potential prospects, how to get your word out there, right? How to get yourself out there, you know, in a, in a bigger way, because right now we're dealing with the entire world, right?
You can be selling, you can be selling flowers. You can be selling flowers at, you know, at, at, at a little town somewhere, right, in the world. And you can be shipping those flowers. You know, I don't know how your business operates, right?
Maybe you're selling a product. Maybe you're selling a service, right? And maybe you can, you know, you just want to get the word out. You can do that with the power of the internet, right?
And especially with the blogging platform, especially with, you know, with the, with the product that you got your hands on, which is a blogging, a viral blogging platform, a viral blogging system with Empower Network. It makes it so much easier, man. I'm so fired up for you to be here, man. It's going to be awesome.
But I got started. I'm not knowing anything. I, you know, I was a good student and I learned a few things, right? And what my mentor said, he said, Vic, you need to figure out how to do this thing.
Because when you figure out how to do this thing, you can write your own paycheck. You don't have to depend on anybody. You can decide how much money you want to earn. You can decide how big you want your business to be.
You can decide what you want to do and how you want to live. And you can do that with the power of the internet, okay? Same thing I'm going to tell you right now, my friend, you can decide what you want to do with your business, what you want to do with your services, what you want to do with your life, and you can do that with the power or through the power of the internet, okay? So that's really, really cool stuff.
And you know, about 90 days later, I was, you know, obviously hard work right in the beginning. I had my first breakthrough, you know, I've earned like $50,000 in a month. And you know, I've never earned less than that ever, okay, ever since breaking through that point. So now I'm fortunate to be in the Empower Network Millionaire Circle, you know, as this ring represents over here.
And as I say, the rest is history, my friend. I'm not here to bore you with my story, right? I want to contribute. I want to share with you some of the things that I had to learn that really helped me take my business to the next level and allowed me to earn, you know, a lot of money on the internet.
I mean, I got started with Empower Network here at the time of me filming this video for you. It's nine months, okay, nine months ago, almost to the date, okay? And in the last nine months of starting with Empower Network, I was able to earn over $2.7 million personal income, okay, in nine months. Now I got to tell you, income disclaimer, right?
My results are definitely not typical. They're not average because I am not typical. See, I do things that are not typical and I'm going to share with you some of those things right now, right, on this whiteboard and also in this video series. So I hope you take very good notes.
Hope you apply this stuff because this stuff allowed me to revolutionize my business. It allowed me to take my stuff to the levels that most people can't comprehend. You know, if you would tell me eight years ago, you would say, Vic, eight years from now, man, you're going to be earning, you know, a couple million dollars in less than a year, yeah, I'd probably laugh at you, you know? But see, it's possible.
The reason I'm telling you this is not to brag because I don't like to do that, right? I don't like to brag. I don't like to, you know, to tell you how great I am, but I want to contribute, but I also want you to understand where I'm coming from so that you take notes, right? Because the information I'm going to share with you in this video series, it can absolutely revolutionize your business.
You ready for it? Okay, my friend. So. How do you, you know, the topic of my video series is, you know, something I want to share with you is how do you dominate, okay?
How do you dominate? You know, when I got started online, my mentor said, he said, Vic, my mentor was a guy who was earning about $200,000 a month at that time, right? And to me that was like, oh my God, he's like gazillionaire, you know, because I was broke and I actually had to borrow $30,000 to start my online business and I had no idea how to do this thing, right? So.
So, I met this guy and he's like $200,000 a month income, you know, earns that on a monthly basis. I'm like, man, I'll do whatever you tell me to do, man. You know, if you can, if you tell me to stand on one foot and make phone calls, that's exactly what I'm going to do. I was that teachable, right?
So as you, again, I'm, I'm telling you this for a reason. Every single word I'm going to tell you in this video series, my friend, it has a purpose behind it. Okay. So I want you to fish for the, for the secrets.
I want you to fish. I want you to listen and hear between the lines. I want you to hear and let your mind open. Okay.
Open up your mind, open up your heart and let the ideas go inside because you don't become successful consciously. You become successful unconsciously. Just like you don't breathe consciously. You breathe unconsciously.
Your heart doesn't beat consciously. Try to try to make your heart beat consciously. You can't, right? Try to make your blood flow consciously.
You can't. It's all done unconsciously, right? Same thing with your success on the internet. It's going to come to you and it's going to happen unconsciously, right?
You're going to start doing certain things in a certain way, right? With a certain degree of, you know, with a certain knowledge and understanding and perspective and you know, uh, and, and, and, and all of a sudden your results are going to start to shift. Okay. So that's the secret.
That's the kind of the purpose behind these videos. And, and so I want you to pay very, very close attention here because one idea, one idea can make you a millionaire. Okay. Now, can I promise you that?
Absolutely not. Right. I don't know you probably. Uh, but, um, that's that, that goes to show you that it's possible.
Okay. Yeah. Yeah. Yeah.
Yeah. Yeah. Yeah. Yeah.
Yeah. It's possible. Okay. And if you take action, I hope you go out there and make millions with this information.
Okay. So how do you dominate again, regardless of what you promote, regardless if it's online offline, whether it's, you know, you're selling books, you're selling services, you're, you know, you're, you're a doctor, want to get more clients, whatever your deal is, right? You can apply these strategies to that particular thing that you're doing and you can take that to the next level. Okay.
How would you like to dominate whatever you're doing? Okay. Well, you are learning about blogging. Okay.
Think about it. The core of the internet, see this, this business world, right? And this internet marketing, um, it is getting, this world gets so small now that if you can figure out this one thing, if you can just figure out how to get, how to blog successfully, right? How to get the word out blogging, my friend, you can literally decide how much money you can, you want to make and you can go out there, you can go out there and you can create it.
Okay. So to dominate, there are certain things you have to do in a. In a certain way. Okay.
When I got started, he said, my mentor said, Vic, you need to learn how to get people to whatever the thing that you're promoting. Okay. He said, you need to get your stuff in front of, of people who are already looking for what you have. Does that make sense?
So let's say if you are, if you're, if you're selling flowers, okay, if you're selling training on how to, you know, how to get your dog to behave, how to, you know, maybe you're a doctor, you want to get more clients, maybe you're a, you know, an attorney or CPA, you want to get more business, right? It doesn't matter. How do you get in front of people who are already looking for your services, who are already looking for that? What you promote that, what you have to, you know, offer to the world.
Does that make sense? And so here's how you do that. Let me get my little marker here, my friend, and we are going to use a giant whiteboard here. That's behind me, man.
Uh, and we're going to have some fun. Okay. So I hope you don't mind having some fun, uh, my friend, because I like to have fun. You know, I don't like to be this serious dude.
Who's gonna. Talk old business and standing in front of you here in suit and tie and that kind of stuff. Right. And now I'm, I like to have fun and I'm going to laugh a lot.
I'm going to just, I don't know, you know, I might stumble, I might mumble, jumble, whatever. Just forgive me about that. Right. I'm, I'm just, you know, this is my style, right?
This is how I do things. So, uh, and another thing that you probably don't know about me is my handwriting is not the best. So you really have to pay attention to, uh, to understand this. But here's the thing, right?
There's three things, my friend, if there was anything that I'm going to tell you is this, I want. I want to break this so simple to, to break this down for you so simply, right? That is going to be just break it down to the ridiculous, right? I am not the kind of guy who, uh, who wants to overcomplicate things.
There's a lot of people who want to overcomplicate things in this internet marketing world, right? Um, my goal for you here in this video series is I want to break things down, strip all the fat, strip out all the fat, give you the meat, give you specific action steps that you can take right now. Right. And you can say, okay, I can apply that.
I can do that. As a matter of fact, I'm going to do that. I'm going to implement. I'm going to get started in my business.
Right. And go out there, get results. Let me know how it goes for you. Is that fair?
Okay. But, uh, when I understood the power of, you know what, I need to learn how to get traffic to my website. I became a student of that thing. Okay.
So thing number one, what we need is obviously, right? You invested in the blogging platform. Uh, so of course you need to have a blog, okay? You need to have a blog.
We'll talk a little bit more about that in just a moment. Now you have a blog. Now what? Right.
So what do you blog about? We're going to, I'm going to, I'm going to tell you what you blog about. Um, more importantly, how do you use your blog to get more business, right? How do you use your, because here's the thing, man, you don't, you don't, you don't blog just for fun.
You don't blog just because you have nothing else to do, right? I assume that if you're a businessman, right, or a business woman or business lady, uh, you have a specific purpose behind getting the blogging platform. Does that make sense? You know, maybe you, maybe you're, maybe you're just a customer of empower network and you just got this to use it.
Use the product and get whatever that you're doing right to the next level. Congratulations. Or maybe you're an affiliate of empower network, right? Maybe you decided to build this business.
Either way you use a blog platform, right? To get more business. Okay. Very, very easy.
And especially with, you know, this platform being mobile, uh, it's absolutely ridiculous. But the next question is Vic, okay, man, I got my blog. Now what? Right?
Well, we need to get traffic. All right. We need to get traffic to that blog. Now if you are taking notes, you might want to add targeted before this, right?
You need to get targeted and maybe you need to get at two, two more words in front of this more traffic. You need to get super targeted traffic. How about that? Right?
Super targeted traffic to your blog, right? And then what I'm going to do in this video series, you know what, if you just did these two right here, okay, if you just did these two, that would be enough for you to get more business to your, you know, to, to get more, you know, to that. Whatever you're doing. Okay.
More business, more clients, whatever. Right? Really? That's what it comes down to.
I'm going to give you a bonus though. All right. I'm going to give you, because I, I'm known as this traffic guy, you know, I was, uh, when I, when I became a student of this traffic generation deal, right, um, I was obsessed with getting traffic. Still am.
You know, I, I think I got every single course there is, um, that talks about traffic, right? How to get traffic to your website, how to promote, how to get more people to, to, to see your stuff. Right? Because that's the name of the game.
This is right here. This is the lifeblood of your business. Okay. You gotta have, this is your platform.
This is your business. Right? Now this can be doctor, chiropractor, you know, uh, uh, CPA, attorney, flower seller, whatever. Right?
Diaper seller, whatever your case is, you know, um, internet marketer, whatever. Right? Musician. This is how you get people to this.
Okay. Now knowing how to get traffic is important. All right. And, and, you know, if you are in a power network as a customer or an affiliate, right, you're going to learn.
There is a, a thing. There's going to be a product called 15 K per month formula. You might want to write this down. 15 K per month formula, my friend, it talks all about traffic.
All right. All entirely. It's about traffic. It's about how to get more.
It's about how to build this thing at the next level. You might want to get that right now so you can learn that, but I'm going to share with you our third little thing and it's going to be a bonus and I'm not even going to charge you for that. It's going to be free of charges because I'm a cool guy, you know, uh, traffic, right? And I'm going to share with you, uh, this thing called, I call this.
Stealthy. If I can spell and talk, stealthy, uh, technique, okay? I think that's how you spell it. If, if my spelling is not correct, forgive me.
You know, I, uh, I barely graduated from high, from high school. Uh, I'm a college dropout, you know, but somehow I figured out how to make a couple million bucks in nine months, uh, and, uh, you know, and, and I'm happy, you know, so you don't have to be like, uh, an A type student in order to make money. Okay. That's a good thing.
All right. So this is what we're going to be talking about in this particular video series, my friend. All right. So first thing, let's talk about the blog.
Okay. What is a blog? Uh, there is, you know, you will find there's other modules in this, um, you know, in this little mini course, uh, there's Justin Varangia, you know, talking about blogging and how to do that. You know, that guy is all about blogging, right?
Lauren Stamm is another blogger, right? There's other videos you're going to find here. Um, to be honest with you, I am not a crazy, ridiculously crazy blogger. Okay.
I am now, now that this, this, this platform is out because it's just so easy. I don't have my cell phone in my pocket. I thought I had it in my pocket, but now we can blog from our cell phone, right? So now I'm getting into this a heck of a lot more because it's just easy, right?
It's just, it's fun, right? It's sexy now to blog. So, uh, this is a platform, but my expertise is this right here, this and this. Okay.
I know, I know a thing or two about getting traffic. You know, I was able to, you know, I have, uh, uh, you know, I have a, uh, you know, I teach people how to get traffic, right? And, and so, uh, you know, I'm, I'm known, I mean, I, the most amount of traffic that I got to one of my sites was like over almost 500,000 visitors, unique targeted visitors in one day. Okay.
24 hours. Uh, and so if I, if I want to get a lot of visitors to my websites, whatever the website is, okay, whether it's a blog, whether it's whatever I'm promoting, right? Um, I know a few things about traffic, uh, how to get it, where to get it. And most importantly, it's not just traffic, it's targeted traffic.
And if you implement this with this. Right here. Right. You can, uh, you can really do some really, really pretty crazy stuff because most marketers have no idea how to combine these two together, uh, to really set yourself up over here and really build your credibility out there, right in this space, uh, and really take your stuff to the next level.
Okay. So again, I'm going to teach you all this and you get this for free. Okay. I think you get it as a bonus or something like that, which is cool.
So a blog, what do you use this for? My friend, I'm going to tell you this blog is your, is this thing right here. Is your central, okay, hub, hope, I hope that you can see that. Okay.
I hope that this is not, uh, well, maybe it's, it's a little bit too high. Let me, uh, let me do this. You know what? I'm not even going to edit this because, okay, this is your central hub, okay, what the heck is central hub?
Well, a central hub is, is your little world, right? It's your world. What do you do? Here's a couple of things I'm going to tell you about blogging, okay.
From a guy who is not a crazy blogger, right? Uh, but I, I'm, I'm a very strategic when it comes to building a business. Okay. I, I, I'm, I'm, I want to, when I set up my business, when I run my business, right, um, I want to be very strategic on how people perceive you and then perceive my business, right?
I want to be very strategic on how I communicate with my people. I want to be very strategic in how I present my stuff to, to the, to the marketplace. Okay. Same thing with you.
If you're going to build this thing, right, and if you're going to take this thing to the next level, you want to be very, very strategic about how you do things. Okay. Here is the first thing, your central hub. So your blog, some people think that, or most people think that, well, I can just blog about whatever, right?
There is, there is like no specific direction that they want to be known for. If you want to make a lot of money, you might want to take this, write this down. Okay. If you want to make a lot of money in this space, in the internet marketing space, right, or in whatever space that you are in, if you want to make a lot of money, you want to have a laser targeted direction.
Okay. What are you known for? Okay. If you talk to, you know, if you meet somebody up on the street, they say, Hey, what do you do?
What's that one word? Okay. What, what are you known for? Okay.
What are you known for in your niche? And you know, maybe you don't have an issue with, with answering that question, which is good because you want your blog to be all about that. Okay. Now with the cool thing, what was about, uh, with about the cool thing with the empower network, uh, mobile blogging platform, right, that you just invested in is that it gives you an ability to have multiple.
Blogs on multiple domains. Okay. So for example, if you are selling a book, maybe if you're an author, right, uh, you want to dedicate, you want to have a blog specific about your book. Okay.
Maybe your book is about how to lose weight, right? Maybe it's about how to, you know, how to get in shape. Maybe it's, you know, uh, wellness and health and fitness and that kind of stuff. Right.
Well, you can have that blog be specifically about that stuff. Okay. Now that is your central hub. This is what you are known for.
Okay. You are promoting your offers on, you know, maybe you, you know, maybe you sell a book on how to do, you know, how to get more fit, right? Um, you want to send people to that blog. Well, maybe you have another hobby.
Uh, maybe your hobbies, you know, learn, teach a dog how to walk on one leg or something like that. Right. Uh, or, or, or teach a cat how to sing. Right.
Uh, pretty good hobby. If you know, if you can pull that off, man, that'd be awesome. Um, you know, so instead of mixing those two together, you know, some people think, well, if I have a blog, I can just put whatever I want in that thing. All right.
And then just, just expect people to, to want to do business with me. And that's not quite the way it works. You want to keep it very, very laser focused, right? You want to keep it very specific.
And if you have more than one hobbies, guess what? Get more than one blogs and then implement what I'm going to share, share with you here in, you know, a couple more videos coming up to promote and push each of your blogs individually. Okay. You don't mix them up.
You push them individually. Okay. We'll talk about that. That's what you're known for.
Okay. What you're known for. Now, what else do you do on your blog? That's kind of, kind of ninja, right?
Well, what you do is you set positive expectancy, okay, expectancy, okay. You set positive expectancy. What do I mean by positive expectancy? For example, if you are teaching dogs how to walk on one leg or you're teaching kitties how to sing, right, uh, or maybe you're, you know, whatever you, you know, your thing that you're doing.
What is that one thing, okay, what are some things that you can give to people that, um, you know, so for example, you get people who are interested, I'll show you how to get these people who are interested to your blog, right, uh, learning how to teach your dogs how to walk on one leg, right? Or how to get, let's just use that as in, it's ridiculous, right, but let's just use that for example. Um, so when, when these people will come to your blog to learn about whatever the, the, the topic of the blog is, right, whatever that central hub is about, okay, they have a need that they want to solve.
They have a problem and they're looking for a solution. Well, you don't want to be this blogger who's going to be pushy all the time, right, who's going to be just all about just sell, sell, sell and give me money, give me money, give me money. That's what everybody is doing. Maybe not everybody, but a lot of people, 90% of bloggers, that's what they're doing.
They're just selling, right? Right. Because for the blog post is to how to get, how do I get this guy to buy, right? How to get, how do I get more business?
How do I get more money? Right. And if you, if you run your business with that perspective, chances are you'll probably be struggling. Okay.
Because people don't want to be sold, but people want to buy, right? You probably heard that one. So what I like to do in my marketing, right? And whether it's blogging, whether it's whatever, right?
If you build in a list, uh, you can do that, you know, you can implement that with your list as well. Right. But not always with every single blog post, with every single video you want to, you want to, you want to instill, you want to inject, you want to create or engineer this positive expectancy with your perspective crowd. Okay.
Positive expectancy is when you, when you, when you give them one something, one nugget or a couple of nuggets, right? About that particular topic that interests them, right? And they look at that and they go, ha, I understand it. I can see how I can implement that in my business.
Okay. I can see how I can, you know, how, how that would work for me. Does that make sense now? But you don't charge for that thing.
So you give them one little nugget, right? Or a lot of nuggets here. Okay. And then in, at the end of your post, you just very casually, you just say, Hey, you know, if you like this, I have more stuff on this topic and there's your link.
And I'll let's say if you're promoting a book with me, if you're promoting whatever, right? Uh, or I can help you if you're a consultant, right? Maybe you are a chiropractor or something, right? You just give them one thing.
One tip. What can they do? Right. To, to hopefully eliminate or, or, you know, get one step closer to their desired outcome.
Okay. What can they do? And then they go, wow, I get it. Right.
But then it, it, it creates that desire for more, right? They want more. So then you send them to whatever it is that you want to, you know, maybe you want to schedule an appointment, a free consultation. Maybe you want to, you know, sell them or, you know, send them to your book offer, whatever, right?
Uh, get them to join your list. Let's see. What they do is it's going to do two things, right? It will create a bond, okay, uh, and it will create trust, okay?
Which always results in more business. All right, my friend, I hope this stuff making is, is, is, is starting to make sense to just a little bit here. All right. Look at that.
Beautiful. Uh, but that's what we're going to talk about in this series. All right. So again, this is just a framework in the next video, we're going to dive into how to get traffic.
You know, I'm not going to go into, obviously, you know, I'm not going to take a day here to teach you how to do this stuff. I'll just give you specific things you can start. You can implement right after watching this video series, uh, and, and, you know, and get more and, and, and, and get more visitors to this thing right here, which is your blog, right? And I'm going to show you this little stealthy technique that I learned, uh, that took my business to the next level.
Okay. I'm going to share it with you, my friend. Um, I think, I think this stuff is going to make a lot more sense. By the time you get through it, right again, right now, we just want you to see a big picture of how everything's going to come together.
And with that being said, let's go to the next video where I'm going to pick up and show you some ways to get traffic. See you then. All right. Welcome back to part two of this video series and how to dominate, right?
So, uh, we now have the framework. Now what we're going to do is this, um, we're going to do some art. We are going to do some art, my friend. All right.
This is a cloud. And this cloud is going to represent your prospects, prospects, uh, people, okay. The world boom. Now this over here, all right, as you can tell, I'm not the best artist in the world.
All right. This right here, my friend, he's your good old little blog. All right. You got some content, you got your good old header, right?
You got your posts, you got, you know, maybe you're, you know, you've got some banners on your blog, whatever the thing is right now, this is your world. This is the outside world. Your objective, okay. Your challenge should you accept it is this is you want to get these people to your blog.
Okay. You don't want to, you don't want the world to your blog. Okay. You don't want just people to your blog.
You want targeted, we'll just put T. You want targeted prospects to your blog and as many as possible. And if you can automate this process, okay, there is a timeline, there is something happens over here. Okay.
This is point A and this is point B. All right. You want them to go from point A to point B. Now what there is, there's some things, there are certain things we can do here, right?
In the process to get them from there to there. Okay. And obviously as soon as they get here, they go through your stuff, all right, they bond with you. Okay.
You get trust, you get more business, okay. You get obviously, you get more money, you create more value, all right. Your family loves you, all right. You get, you know, you're more confident because obviously you know how to do things.
Okay. People get more value, right, from you so they love you and you build this little community around what you're doing. Your business is doing awesome. You know, life is good, right?
You're smiling, you're going on vacations and you're supporting your family and you're doing good for the world, right? You're doing good. You're giving these guys more in value than what they pay you in money. Does that make sense?
You know, again, you can do this even if you're promoting services, maybe you're a consultant, maybe you are, you know, a speaker, author, you know, internet marketer, offline business owner, you know, brick and mortar business owner. Maybe you own a restaurant, you just want to get more exposure. You can do that with your blog. Okay.
You can do that with your blog, my friend. So what do you do? Well, I'm going to teach you in this video right now, we're actually going to go to the internet because I think I, you know, see, I can talk to you theory all day long, but I think if you actually see me do things and actually take you to certain websites and actually show you the process, right, it's going to make a whole lot more sense. So what we're going to do is we're going to change the, you know, the format of the training a little bit.
I'm going to actually take you to the computer, right? It's going to be like you standing behind my shoulder and watching my computer screen and I'm going to show you what I do. But the first thing we're going to do is we're going to do a little bit of a research, okay? We're going to do a little bit of a research on this market as a whole, right?
Because we want to find out if you are promoting, you know, maybe your thing is, you know, maybe you're selling flowers, maybe you are selling, you know, courses or, or trainings or services on how to get your dogs to behave. Right? How to make cats sing or, you know, maybe you are a chiropractor looking for more clients, maybe you are an attorney looking for more clients, that kind of stuff, right? Maybe you're an internet marketer, maybe you're an author selling a book.
You need to find out how many people, right, how many people out there in the world are already interested in the topic that you have, that you, you know, that you have to, you know, to talk about or the thing that you're promoting. Does that make sense? How many of these people are already interested? And then what you do?
You do this through the, through a research that I'm going to show you. Takes me 30 seconds, kid you not, right? Thirty seconds you can do this. But then, so the, so what you're doing is you're going to pull these people out, right?
You're going to pull them out from here through your research. You're going to take them through another process which you're going to get your blog in front of them, alright? You're going to get your blog in front of, of this crowd right here. Obviously this crowd is going to be a little bit smaller, but you get your blog in front of this crowd.
A lot of these people are going to go to your blog, right? And, and then obviously you deliver, alright? And you deliver your content, you, you, you deliver your content, alright, that is positioned in a way. I'm not here, I'm not here to teach you how to write content.
There's plenty of trainings out there in the Empower Network that are going to teach you how to do content, right, over here. How to strategically talk to your, talk to your prospects, right, talk to your visitors of your blog, right? So you can learn that. But here's what I'm going to tell you about content.
Your content needs to, you know, it needs to give them, it needs to allow them to take a step closer to you, okay? It needs to, if, if their problem is, you know, my back is hurting me, right, and I don't know what to do, and I'm looking for a solution, right, and you happen to know how to fix the back problem, right, well, you find out how many people over here have this problem, right, and then obviously you do this through research, and on your blog over here, right, see you write an article about, hey, how, if you got a back problem.
If you got a back problem, a back pain, here is, you know, two things or three things you can do to eliminate your block, block pain, your back pain, does that make sense? If you are selling flowers, or if you, if you're teaching how to grow tomatoes, for example, right, how many of these people are interested in gardening, right, and precisely growing tomatoes? Well, you, you research, you find out, right, get your blog in front of these people, and in your article, see, that's how you target it, right? In your article, you talk about, you know, here's how you grow the best tomato possible, and how's, here's how to get, how to grow giant tomatoes that your neighbor is going to be envious of you, you know, or whatever the article is about, but the article is about the topic that they are already looking for, make sense?
And you know, I'm a big believer in giving before receiving, all right, so just like you cannot come to the fireplace and saying, hey, give me heat, right, the fireplace is going to say, hey, man, you, you know, what, what's wrong with you, you've got to give me some wood first, right, see, a lot of people in our industry, they want to get, you know, before giving, all right, you're going to be smart, right, you're going to give before you ask for the sale, you're going to give before you ask for people to do business with you, right, you're going to overwhelm them with your coolness, does that make sense?
So how do you do that, is, you know, you give them some tips over here, for free, give them one or two nuggets, specifically for that topic that they are looking for and interested in it, all right, and then at the end, you can say, hey, you like this kind of stuff, I've got more here for you, and boom, take them to your link, right, to your website or whatever it is that you're promoting out there, you know, your services, contact me, call to action, right, if you want them, if you want people to call you and schedule consultations, if you want people to call your office, schedule appointments, whatever, your call to action is going to be this big, your content is going to be this big, okay, that's the model that I follow in my business that allows me to earn a lot of money, a lot of money, all right, my friend?
And so, again, you learn that in the products, like, 15, 20, 30, 40, 50, 50, 50, 50, 50, 50, you know, that 15K formula, the Costa Rica, so, you know, I actually would highly, highly recommend, highly, did I say highly? Highly recommend that you invest into additional products that Empower Network provides and offers because these products are revolutionary, these products are going to teach you how to take your stuff, how to talk to your clients, how to build your business at the level that most marketers don't even understand, all right, so if you are a serious business owner, if you're serious about building your business, whether it's with Empower, whether it's something else, you know.
And you're just using this blogging platform as a tool, right, as a platform for your business, you want to learn how to run this business, right, you want to learn how to get out there, you want to learn how to, you know, the strategies, the stealthy and, you know, how to sell without selling really, right? And see, the beautiful part about Empower Network is they teach you all this stuff and products like the, you know, the Inner Circle, you know, the Costa Rica retreat, you know, the 15K formula, the master's course.
These products are designed for you. They are designed to complement each other, all right? So I highly, highly recommend that you go through it, obviously, you know, if you want to get more, a lot more information, you know, and go into a lot deeper trainings on that kind of stuff. But my goal right now for this video is I want to show you this right here, okay?
How to do this, how to research and how to get your blog in front of the targeted prospects and how do you automate, all right? How do you automate the process so that you can have people come into your blog on a consistent basis whether you're sleeping, whether you're vacationing, whether you're doing whatever. How do you automate your whole thing right here, right? That's the beautiful part.
It gives you freedom. So with that being said, let's go to my computer and do this right now. Bam! With the magic of editing, here we are on my computer.
All right, so let's get straight to business, right? First thing I'm going to do, my friend, is I'm going to do a little bit of research. I'm going to do a little bit of research. I'm going to do a little bit of research.
I'm going to do a little bit of research. Right? See, I told you I want to find out how many people out there in the world are already interested and already looking for that thing, whatever I have to promote, whatever I'm going to blog about, whatever my topic is, all right? And again, remember, it doesn't have to be anything in particular.
It can be anything that you're passionate about. Make sense? Anything that you're doing, whatever your business is all about. Now, you know, let's just keep it simple here, okay?
I am learning how to play guitar, okay? I play keyboard pretty good, and I just wanted to learn how to play guitar. So let's just use that for example, okay? So over here, here's what I'm going to do.
And again, I want you to listen to this. I want you to watch this, and I want you to think how can you apply this strategy, right, to whatever it is that you're doing out there, whatever your business is, whatever your service is, or if you want to attract more clients, whatever your niche is. Make sense? All right?
I'm going to do a little bit of research. All right? So I'm going to do a little bit of research. Let's say if I'm promoting, you know, if I teach people how to play guitar, right, how would I go about, you know, targeting my audience and things like that?
But again, you can apply this to anything out there, okay? What I'm going to do is I will go to Google here, and I will just type in Google Edwards. All right? Now, you will need to have a Google Edwards account for this, which you can create for free.
You can just create an account with Google Edwards. I will go ahead and log in. I'm going to go to mine. Now, Google used to have this cool little thing called Google Keyword Tool, right?
It used to be free. Well, this thing is also free, but they changed it up just a little bit. So right now, you have to log into your Google Edwards in order to do a little bit of research because, you know, I don't want to spend a bunch of money on these, you know, stealthy and these, you know, ninja researching tools or whatever the thing is, right? I want to keep it simple.
You know, I don't want to spend unnecessary dollars if I don't have to. So Google is gracious enough to offer us some free tools. And, you know, I'm going to use them, right? So I'm going to simply log into my Google Edwards account.
If you don't have one, just create one. It's free. Just, you know, link it to your email address. This is just one of my test accounts.
I don't advertise on Google precisely, so, you know, there is nothing in this account. What I'm going to use this for is I will go to Tools and Analysis here. And I'll go to this thing called Keyword Planner. All right?
See that Keyword Planner? This Keyword Planner is going to assist me with, you know, a little bit of information. All right? So I'm going to do a little bit of this research, okay?
And once, you know, before we're done with this video series, you will have a crystal clear idea of how to do this thing, okay? So here's what I'm going to do here, okay? We got a few options. What would you like to do?
I'm going to click on the first one, okay? Search for new keyword ideas, okay? And here I can give it a specific keyword, all right? I can give out, you know, give a website.
I can give, you know, I can select a category. What I'm going to do here is I will just, let's say I'm teaching people how to play guitar and my blog is going to be about teaching people how to play a guitar, right? Think about this. Your prospective customer, your prospective client, right?
What would they search for if they wanted to find you, okay? What would they search? What's the logical thing, that first thing that comes to your mind that your prospects would go to Google and search for if they are looking for a solution to the problem that they have? That you have?
What's the answer for? Make sense? So I'll just say, you know, to me it seems like people would type in, right, learn how to play guitar, right? If somebody wants to learn how to play guitar and I'm teaching how to play guitar, that would be the logical thing.
So I'm just going to type it in here and I'm going to click on get ideas, okay? Now what this is going to do is Google is going to tell me how many people out there in the world, all right, are searching for related keywords to that one, okay? And I can even sort it here by the average monthly searches, okay, just by clicking on this column. And as you can see here for the word guitar, right, 569,850 people searching for that, right?
Guitar tabs, guitar chords, right? Guitar keywords like this one, you know, we've got 70,000 people are searching for that. Let's see, you know, learn to play guitar, look at that. 9900 people per month.
This is on average, right, are searching for this, okay? So what I'm going to do, my friend, is this, I'm going to pull out my good old little notepad over here, all right? I'm going to do it like this and I'll just take these keywords, okay? Learn to play guitar.
As you can see here, 9900 people per month, right, I'm going to take this down. Everything's going to come together in a minute here, okay? I'm just going to, for now, I'll just make a note, okay? Learn to play guitar.
All right? This keyword gets pretty good, you know, pretty good, 9900 per month, okay? Almost 10,000 people per month are searching for that. They actually go to Google and they type in that, okay, the keyword, all right?
Now let's see what else we got here. Learning to play guitar, 2400, yeah, that's okay, but you know what I'm looking for? I'm looking to stay, you know, a little bit higher, you know, 9000 to 10,000. Now look at this.
Learn to play guitar, right? Learn to play guitar. Learn to play guitar gets 33,000, so I'm going to say, learn to play guitar, all right? 33,000 searches per month, okay?
Not bad. That's just in this category. Now let's go back, okay? Let's see, let's pick another category here, what's like the guitar chords, all right?
Guitar chords, and let's search these by average monthly, okay? So for the keyword guitar chords, see that? 165,000 people, okay? Guess what I'm going to do?
Guitar chords, all right? I'm going to put that in here, and then I'm going to put 165,000 people per month, all right? Not bad. Basic guitar chords, 8100, so you get the point, right?
I'll just go through these categories here, and I'm going to pull out, you know, keywords. How to play chess, that's not, how to play harmonica, how to learn how to play guitar, so I'll just pull out keywords. Okay? I'm going to put in here, you know, chords that are related to what I'm doing here, right?
And the reason I'm going to do that is because it gives me an idea of how big my market is, okay? If I got 165,000 people per month going into Google, and they're typing in guitar chords, right? Chances are that's a pretty good market, right? If 33,000 people per month type it in, learn to play guitar in Google, all right?
They are looking to, you know, to learn how to play guitar. Okay? Or to offer a solution to whatever they're looking for, right? That's my target market.
So now what I'm going to do is I will put together a strategy of how do I get in front of those people, which I'm going to show you how to do now, okay? So this is a quick, basic, basic research. You can play around with this. I don't want to take, you know, hours and hours here to show you this, but this is a really cool tool.
You can actually play around with this. As a matter of fact, if you have a, if you already have a blog, right, and let's say you've been blogging about whatever your topic is. What you can do is you can do a little bit of a, you can, you can, you can, you can get a shortcut, if you will, here. Just type in your, let's see, there is a, right here, we're going to click on this first one.
And instead of entering a keyword, okay, we are going to enter a website. So let's say if you already have a website or better yet, what you can do, right, what you can do is you can put a competitor's website URL in here, right? Okay. So let's say you have a sales who is in the same niche that you are in.
All right. And they have a website or a blog or whatever. You can actually type their website in and Google is going to go out there and search all their algorithms and stuff like that, right? And that will pull all everybody who is, you know, relevant to that particular, to, to the keyword set that's on that particular website.
Does that make sense? And Google is going to give you, you know, targeted keywords that people are using to find that website. Okay. So that you can use those as well.
Okay. So that's, that's it for that. Now what I'm going to do is, you know, having, you know, if, if I got a few here, a couple, three good keywords that I can go after, right. And obviously my market is there.
Now if I only had, let's say if I was doing something, um, I don't even know, you know, from the top of my head, but let's say if there was only like eight people looking for something that I, that I did, right. Well, I don't know if I would, you know, if it would make sense to go after that market, right. But chances are, you know, there's probably lots of people are looking for whatever you have to offer. Right.
So you shouldn't have to worry about it. The reason that, um, I want to have these keywords specifically, right. Is because I can get in front of those people. I can just go to Google.
All right. For example, I just go to Google here and let's type in the, this first keyword here, right. Learn to play guitar. We've got nine, you know, 10,000 people a month.
Right. So we're going to put in here, learn to play guitar. All right. Boom.
Now let's take a look at what happens here. Okay. So again, this is what people type in, in Google, right. Per month.
Uh. I don't know. 10,000 people. Okay.
Now this is what they see. All right. Now check this out. Let's just kind of click on this, on the, you know, one of the sides here.
Okay. Um, and take a look at what's going on. A lot of times what I'm looking for is here's my strategy. Okay.
And this is what you can apply in your niche as well. Okay. So there was, there was three different things that I can do here. Okay.
There was a lot, lots more than just three, but I'm going to keep it to three. Okay. Number one is I can advertise, I can get in front of people with banners. I can do banners.
I can do banner media buy. Okay. I can do, I can buy media with banners. Banners are, you know, things like, you know, like this right here.
All right. People visit sites and they see a banner on the site. They click on it. Boom.
They get taken to whatever that banner is linked to. Okay. Um, so that's my first strategy and actually I'm going to show you how to do that with banners. Okay.
So for example, we can just do, you know, let's, let's just go in and click on some of these. Right. Um, and what I'm looking for really is I'm looking for either a blog or, um, or a site that offers banners. That's talking about my particular thing.
Right. Wow. Check this out. Okay.
This is about.com and uh, you know, section on guitar. Check it out. Okay. See this right here.
It says advertisement and it's a banner. Makes sense. Now think about it. What if your blog is about teaching people how to play a guitar, right?
And uh, you know, your people get here on this site, right? See about me.com. They do all the SEO work. They do all the hard work.
They're all the people on their site and they are ranking number one or number three or whatever this case is right on Google for a particular keyword, right? That keyword that I know that there's 10,000 people per month are searching for it. Well, what if I can use this side and just kind of piggyback off of this site, right? And place my banner over here so that my PR, you know, I basically placed my banner right in front of my targeted audience that's already looking for what I have.
Makes sense. Now you say, Vic, that's great, but how do I do banners, right? What do I do? Uh, and as you can see here, you know, there's, you know, there's a banner up at the top here, right?
I can place my banner here. Um, and so, but the thing is, you know, is I don't know how to create banners right now. Here is where this strategy is going to come in. Okay.
You, you, you remember this, right? We, uh, we took down these three keywords. I would do the same thing for this one and this one. Okay.
So I'll do like the top three or top four, top five, however many you want to do. Okay. Now here's what I'm going to do. I'm going to go to a site called a $20 banners.com okay, $20 banners.com.
This is where I get my banners created. Uh, and I can just contact these guys and I can say, Hey, I need some banners. I need, as a matter of fact, I need three set of banners. All right.
Uh, and I need my first set of banner to be all about learning to play guitar, learn to play guitar, this particular keyword in the banner, because that's exactly what people are typing into Google. Does that make sense? All right. And I want my second set of banners to be.
All about learn to play guitar. Well, these two are kind of together, so I'll just stick with one. Okay. I'll just stick with the one that's, that gets the most searches.
Okay. So this particular one, learn to play guitar. Okay. Um, and uh, and I want my second set of banners to be guitar chords.
All right. Because you know, if you teach, let's say if I happen to teach people guitar chords as well, right? Well, I get these folks, okay, who are typing this keyword and I also want to target precisely. I want to target people who are looking for guitar chords.
Because chances are, if I teach how to play guitar, I probably teach how, you know, each guitar chords as well. Right. Makes sense. And so there's 165,000 people.
Okay. So I would come to these guys here. Uh, again, there is, you don't, you know, you can create banners yourself if you want, uh, or you can just hire somebody that, you know, you can go Elance, whatever. I'm just showing you my resources, you know, where I go get my banners from.
Okay. Uh, so you just create banners. It's not going to cost you a lot of money. As a matter of fact, you can get these banners for as low as like 24 bucks, 25 bucks, whatever the thing is, right?
Per banner. So you get a few banners and then you just contact, you know, a place like this. Um, you know, a lot of times if you just scroll down, um, you will see there's like advertise or you know, your ad choices over here. Right.
Uh, just click on the advertisement, contact this place, right. And say, Hey, I want to play some banners on your site. Boom. You place your banners on your site and guess what, or your banner is going to stay though for the entire month usually.
Right. And, and, and these guys are doing all the work, right? These guys are doing all the work for you. They're getting traffic to their site.
And then there is. There's your banner talking specifically to that crowd of people who have precisely put that keyword in Google, right? So when they see that keyword that they just put into Google to get here, right? And it's in your banner.
Do you think they'll click on it? Do you think you'll get visitors to your site? Of course. All right.
Of course. So that's the first strategy, my friend. Another thing, um, you know, that's, that's, that's the, that's how you get traffic with banners. Okay.
Now I just want to keep it simple. There is a lot. We can go out more deeper into this kind of stuff. That's my point here.
I just want to give you an idea. I want to point you in a direction, uh, and, uh, I want you to start playing around with this. Okay. Because it's actually fun.
All right. Um, another thing, what I can do is I can, I can, I can, I can deploy a method that I call the OPL method. Okay. Other people's list method.
All right. So what I would do is this. Now, if I'm a, you know, if, if I'm, if I want to learn how to play guitar, do you think there is other people, right, who, um, who have, uh, you know, maybe a newsletter, okay. That talks about guitar playing stuff, right.
Um, you know, if, if, if your nature is, you know, how to grow flowers or how to, you know, fix people's backs or whatever, right. How to do whatever chances are, there's probably sites that offer newsletters on that particular topic. Okay. So let's check this out.
I'm going to say, um, learn to play guitar, guitar newsletter. All right. And so what I want to do here. Okay.
Is I'll just, I'll just take a look at, um, you know, a lot of times there's going to be like, um, a newsletter place, uh, to where people, um, collect emails, right. If there was like an opt-in box, uh, to where people collect emails. And a lot of times what I can do is I can just contact that place, right. I can contact them right here.
See this free guitar newsletter. All right. People can enter their email. All right.
And sign up. So what this tells me is this site again, just happens to be about.com, right. Is this site, they collect emails and anytime when they collect emails, of course they have a list of people who are interested in that particular topics. That makes sense.
Now let's see if we can find, you know, something else that would be, uh, you know, relevant, maybe like a PR like another blog or something like that, right. With people, maybe like, um, a person, uh, you know, an individual's newsletter, um, on that particular topic. Okay. Click here.
Okay. I'm going to click learn more. What I'm looking for is I'm looking for a, uh, a site, guitar lessons, oh, guitar lessons, um, news newsletter. I'm looking for a site to where they would collect emails.
Does that make sense? To where they would collect emails. Okay. Check it out.
This place collects emails. Okay. So what I can do is I can just contact the site owner. All right.
And I can just say, Hey, you know, you offer, check this out, right? So people sign up to, you know, the site. You, you know, subscribe to get, get, you know, lessons on that particular topic. So these people already have lists.
They're already building a list. Okay. So what I'm going to do is I'm going to contact that site owner and I'm going to say, Hey, you got a list already of people interested. Um, I want to, I want to give you, I want to give value to your subscribers.
Okay. I want to give value to your subscribers. Never, never say I want to sell to your subscribers because that would, you know, that would, that sounds lame. Right.
Uh, but you want to, you want to say you want to, you want to bring value to their list. Okay. Just send them an email or contact them. You know, with the phone, if there is a phone, whatever, uh, and, uh, and give them value and just maybe write an article, say, Hey, you know, I want to contribute to your list, you know, um, and, uh, and, and, and talk to them about contributing to their list.
All right. If you're good at your particular topic, right. You can collaborate with other marketers or other people in your specific niche, right. And you can write an article, send it to their list with a link back to your blog.
Okay. A lot of people are going to do that for you. And so what you're doing is you're leveraging other people's lists to get targeted, super targeted traffic back to your blog. And then obviously as people get back to your blog, you are giving them more value, right.
And then obviously there is a link to, you know, to the call to action. Okay. That's the second strategy. A third strategy, my friend is you can do, if you, if you want to be a little bit more brutal about this, right, is, uh, you can just go hard at it.
Uh, and, uh, and you can go, you know, you can type in the keyword that we have, you know, picked here. Right. Which, you know, I just, I just got two here. So learn to play guitar.
Right. So let's, let's take a look at this. Learn to play guitar, learn to play guitar. Right.
Uh, and I can just do a hardcore pay-per-view marketing. Okay. Here's what pay-per-view is. Okay.
There is a, there is, there's networks out there. Right. Um, this one is one of them. Um, I'll just give you the one that's not super expensive.
Um, it's leading impact, leading impact.com. So you just go to leading impact.com. Right. Um, I'm not gonna walk you through the actual setup of a campaign because it's super, super easy.
As a matter of fact, you can just contact them. Just click on the contact. There's their phone number. There's their email address.
Uh, these are good people and then they actually pick up their phone. Uh, so you just talk to them, say, Hey, I'm brand new. I want to, I have this topic here. I want to advertise with, you know, with your network, uh, help me set this up.
They'll help you set it up. I don't want to take hours here to show you how to do that in this particular section. Uh, but, uh, this is the idea. All right.
So what we can do is. How pay-per-view works is this. You target, you specifically target URLs that are ranking, uh, at, you know, in this case on the first page of Google, right? So I will copy this URL right here.
Okay. I will copy the URL. Boom. Okay.
I would copy this next one because it's very, very targeted to my, uh, to, um, to my, um, you know, to my topic. Right. So I'm going to copy this URL. I'm going to copy the, all of the URLs here.
That's on the first page of Google, uh, maybe on the second page of Google and so forth. Okay. I can actually, as a matter of fact, I can copy all of these. Okay.
All of these right here, copy, paste, copy, paste, copy, paste. And so what you are doing, my friend is this is a little stealthy, right? But see what you're doing is you're going to be, um, you are going to be getting in front of these people. So what's going to happen is this, how it works in theory, right?
Uh, or give you an example. So. Uh, I can use a, a network like lead impact. Okay.
And I just, I just, I just set up my campaign with all of these key keyword URLs, not the actual keywords, like how to play guitar, but the actual URL. Okay. That I picked out from the first page of Google, the second page of Google, right. And I load this up into my campaign on lead impact.
And so what happens is, uh, leading pack, they have tens of millions of people all around the world in their network. Right. And so when they, when those people, right. They click, let's say they're searching for learn to play guitar, right.
And I just happened to bid on this particular keyword URL in my campaign. When that person clicks on this link, guess what? Instead of them seeing this site right here, that's linked in Google, right? What's going to happen is your blog or this site that whatever you want to send them to, which in this case is going to be your blog because you want to get traffic to your blog.
That's what the, that's what this topic is all about, right? Right. So they're going to see this entire site is going to pop up on their screen and it's going to, you know, it's basically going to pop over on top of whatever, you know, whatever they're seeing out there. Right.
So, and it, it, it takes your, their entire screen and that's what they see is boom. Your, your, your blog right there. Make sense. And so what you're doing is you're basically you're, you're, you're intercepting traffic.
Right. But it's all legal. It's not, you know, there's no shenanigans or anything. Uh, and this traffic is very, very cheap.
I'm talking about, you can get this traffic for as low as 1 cent. Okay. To two to 3 cents per view. Okay.
So every time somebody sees every time your, your site pops up, okay. You paying like 2 cents or 3 cents per view. Okay. A lot of times it's like 1 cent or sometimes even low, uh, less than 1 cent per view.
Okay. So you're getting in front of those targeted people with your blog. Does that make sense? Because the idea here is, is see, they're already searching for this keyword.
Okay. They are looking, you know, and when they click on, you know, on these sites and you just happen to have this URL be loaded. In your list of the URLs that you are bidding on, does that make sense like this, right? So this happens to be one of the URLs.
Well, that, that particular network, you know, lead impact is going to show your URL over this one. Okay. Now this is still going to come up, but your, your site is going to pop over whatever they're seeing on the screen. So it's pretty, pretty cool strategy, my friend.
Okay. So this is how, uh, you know, just three basic methods for you to get more visitors to your site. And of course we're talking about paid traffic guys. There's, there's a whole lot more you can do with this.
You know, you can advertise on Facebook, you can advertise and you know, in different groups you can advertise, you know, you can do guest blog and there is a lot of training going on and how to do this stuff in the 15 K formula, uh, within power network. If you don't own the product, get it, get the 15 K formula because that's what, you know, it talks about the, this engine of, of, you know, driving traffic and, and how do you get more visitors? How do you get in front of other people? How do you do?
You know? You know, low cost marketing, you know, advanced marketing, all that good stuff. It's all in the 15 K formula. Uh, so get the product if you can.
Okay. Again, I just wanted to give you again, give you some ideas, give you some, uh, a little bit of a direction where to go. Uh, in the next video I will show you, um, I will show you a very stealthy way, uh, of getting, this is actually advanced. So you may, may or may not want to use that, but, um, it's, it's a pretty cool stealthy strategy, uh, for how to sustain and maintain.
You know, if you implement just these three strategies that I showed you here, and again, this is paid, I'm a paid traffic guy. You know, I don't do a lot of the free marketing stuff. You can learn all the free marketing stuff from guys like Justin Varengia and, you know, and, and Lauren Stamm and these other guys from Empower Network right there, there, there, you know, they're doing a lot of the pay, you know, the free stuff. I do a lot of the paid stuff, you know, low cost, uh, medium cost, and obviously huge media buys.
Right. Um, with paid stuff, you don't have to wait. You know, if I want to get 20,000 visitors. Okay.
Boom. I just go out there. I just grab it. It is there.
All right. I don't have to, you know, rely on, on Google, you know, to, or be in the mercy of Google to do that kind of stuff. So it's all, uh, pretty cool. Um, so again, these are just three strategies for you to, you know, get yourself out there, get your blog out there in the next video.
I'm going to show you how to dominate this thing and how to be everywhere, how to be everywhere. Kid you not. We'll see you there. All right.
Hey, my friend. Uh, this is the last video in the series. Uh, so right now I'm going to show you a cool little stealthy technique that you can deploy, uh, in your marketing, you know, and getting your word out there, uh, getting more exposure. It's going to help you get a whole lot more exposure for very, very cheap.
All right. So hopefully in the last video that that stuff, what I showed you kind of makes sense to you, right? Again, you got to keep in mind, you know, for me to go into all of the details and show you how to, and actually take you and, you know, start creating an account with you and, you know, and show you how to set up these campaigns and all that good stuff. You know, it'd probably be like a 10 hour course, right?
Uh, that was not the intention. The intention was to give you to kind of point you in the direction, right? If you want to get more like in depth training on this kind of stuff, right? If you like, if you like this kind of stuff, what I'm, you know, what I've been sharing with you in this video series, get the 15 K formula, right?
Because that my friend, uh, that, that course alone is it's, it's, it's a gold mine when it comes to stuff like this. Okay. But again, in the last video, I wanted to give you a direction. I wanted to get your mind working right on different ways, different things you can deploy in your marketing to get traffic to your website.
So, uh, in this video, I want to show you something pretty cool. All right. So here is your, here's your blog, right? This is you right here.
Your website again, doesn't matter what you're promoting here. You got traffic, right? So you can do, you know, Facebook like Justin Rangel was talking about, right? Boom.
You're getting traffic here. You're getting, um, you know, social media, you're getting the OPL, right? Traffic you get banners, uh, boom, you're getting PPV, right? Boom.
You get PPC, pay per click, right? So there's, there's lots of different ways that you can get traffic to your blog. Okay. So your traffic goes here.
Now what if, check this out, what if we could do something with your blog to where these folks, all right, I want you to stay with me. As this traffic comes to your blog, okay, regardless of whether they take action or not, regardless of, you know, if they go and opt in or not, right? As soon as they hit your blog, right? We could create a little pool, right?
That we could put these people into, okay? What if we could put as soon as somebody, as soon as this guy over here, right? Let me draw this, okay? As soon as this visitor hits your blog, right?
As soon as he clicks on it, what if we could put a little cookie in his browser on his computer? Okay. Just one little cookie. There's another visitor, right?
Boom. As soon as he can hit your blog, there's a cookie put on his browser, right? So all these people come into your site and we can create a pool of people, all right? All these visitors right here.
Got a lot of people. Got a lot of people on my handwriting. So basically, we're creating a pool of people here, right? That have at least opened your website, at least for a nanosecond, all right?
Then what if we could do this? Check this out. Let's take a look at this guy, for example, right? He hit your blog.
He might take action. He might not. He might just hit it and close it, whatever, move on, right? And then let's say that this guy goes to, you know, he wants to check out whether he's, check out weather.com, okay?
See what the weather is going to do in his town tomorrow, okay? So he goes to this site called weather.com, all right? Weather.com. Now, check this out.
This guy visited your blog. What if we could put your banner, boom, in front of him on weather.com? Now, let's say this guy goes out and he, you know, he goes to another site, right? He visits another page.
And maybe he goes to Huffington Post, right? Huffington Post. Huffington Post. And boom, there's your banner, all right?
There is your banner for your blog. Remember in the last video, I talked to you about, you know, targeting your people, right? How to use Google targeting tool and how to do your research with that Google tool, right? And how to find out what this guy is searching for on Google.
And then you're going to be a smart marketer, right? So what you do is you create your banners with specific words in those banners that this guy is searching for on Google, make sense? Now, those banners, what if you could put those banners in front of him over and over and over and over again on different sites that he's going to, right? So he feels like, you know what, everywhere he goes, there is your banner.
There is your banner referring him back to your blog. And as soon as he clicks on that banner, right, boom, as soon as he clicks on here, guess what happens? He gets redirected. Guess where?
Back to your blog, all right? Is this place stealthy, all right? So what you're doing is you're basically, you're creating a pool of people, of those people who hit your blog and then you are following them around on the internet everywhere they go. You know, I learned this from watching my wife, you know, my wife, she does, you know, the beautiful thing about being able to make money, right, doing what we're doing is, you know, you give your wife an ability to just, you know, or freedom to shop.
She can shop around and get whatever she wants, right? So you know, one time I watched my wife, you know, she does a lot of, you know, shopping online and things like that. And so she's like, hey, you know, this banner right here has been following me all over the internet. I'm like, she's like, you know, I bought a purse or whatever the thing she bought, I don't remember exactly.
But then she sees that banner or she visited a website that was selling purses or something like that, right? And then she sees that company's banners everywhere. Everywhere she goes. Everywhere.
Everywhere she goes, there's this company's banner on it, right? And so I'm gonna get, you know, being an entrepreneurial minded, right, I am, I started to dig around and do a little bit of research how that's possible. And I, you know, come up with this concept called retargeting, right? So you know, it turns out that you can actually retarget your campaigns.
You can actually retarget, you can actually build a pool of people that, you know, later on you can follow them around with your banners. And your banners are specific, your banners are laser targeted for whatever your people were searching for in the first place. Does that make sense? So it's a perfect match, okay?
And so you can follow these around for, you know, until they either buy or until they take action, until they, you know, fill out a web form and then you can automatically have them being taken out. It's called retargeting, okay? Now there is, you know, some people know about it, many people don't know about it, okay? And I wanted to share this with you because, my friend, the cool thing about this method right here, okay, is that you can have, you know, you can build your own pool of people to follow.
And when these people come back, okay, when these people come back to your stuff right here and click on your banners, these clicks are dirt cheap, okay? I'm talking about, you know, for every 1,000 people that click on your banner here, you might pay maybe five bucks, okay? I mean it's really, really, really cheap, okay? Super cheap.
Now your people, if targeted correctly in the first place, guess what? They are laser targeted for whatever you're promoting. Does that make sense? And so again, do you think you can get more people in?
And when you set it up like this, yeah, so what you're doing is you're having, you know, you're having people come back to your blog over and over and over again, and you have this, you know, perpetual circle, a cycle going on of visitors coming to your blog all the time, okay, 24-7, and as you are continuing to market, as you're continuing to learn, you know, different traffic method, you know, strategies, right, as you're continuing to grow your business and get more exposure out there, right, by getting people back to your blog, more and more people are going to be in your pool, and more and more people are going to visit your blog, right?
Your blog becomes reputable now, and so obviously you have more people that bond with you, more people that trust you, more people that do business with you, all that good stuff, right? Does that make sense? Okay, so pretty, pretty cool stuff. And I haven't heard a lot of people talk about this, just because a lot of people don't understand it.
Now, I'm not going to, you know, you say, Vic, how do I set this up? You know, what is this? There is a few sites you can go to. Retargeter is one of them.
I'm actually going to put them right here, all right, retargeter.com, all right? The one I'm actually going to recommend is Sitescout, sitescout.com, all right? You can go to either one of those, but Sitescout is the one that I personally use, and it's not, I think it's more than half that's cheaper than the retargeter. com, okay?
Now, the way this works is that you make an initial deposit, I don't remember, I think it's $200 to $500, something like that, but you make an initial deposit. That deposit stays in your account, all right, of whatever site you go with. I know Sitescout is about, I don't remember, $200 to $500, but let's say it's $500, okay? So you deposit $500 over here, all right?
Obviously, this is not, you know, required, this is optional, but this is just another strategy for you. You grow your business to get more exposure. Now, this $500 right here, it stays in your account, and they only take out, right, whatever you're doing here for the clicks, they take out from this initial deposit. So it's not like you're paying money to, you know, just to open an account.
This is actually, you know, like your funds that you, that they take out from paying for your advertisement when people actually click on it. If nobody clicks on your ads, you don't pay nothing, okay? So it's pretty cool, pretty cool method, my friend. Works great.
The trick with this is you have to really, really target your campaigns in the first place because how this works right here is when people visit your site, let's say you run a banner, okay, doing something that I showed you in the last video. Maybe you run, you know, an OPL method campaign, right? Maybe you emailed, you know, your blog post or maybe you contributed to somebody's list, right? And there was your link, referring them back to your blog, right?
Right here. So what happens is when that visitor hit your blog, there is a little, a little pixel, alright? A little pixel that gets placed on his website so that everywhere he goes, this pixel, this pixel triggers your campaign and so your ads show up. And those ads come up from the site scout, okay?
So site scout controls, you know, so does retargeter. So this site controls the population. They have relationships with a bunch of this. It's a huge, gigantic network, okay, of sites.
And so they have, you know, they buy banner placements in bulk. You can have banners here. You can have the top banners. You can have the bottom banners.
You can have, and there's all kinds of different banners you can display. But you can target sites specifically, okay, on which sites you want your ads to show up so you can actually very, very, you know, get very targeted with that kind of stuff. Or you can just target them by category or you can target them, just let them target your site based on, you know, on your banner, okay? So you just upload some banners onto the site scout and then they use their network and your banner just show up automatically following your people around.
My friend, that's it, all right? Listen, I hope you enjoyed this little serious mini course that I created for you. Hope that it opens your mind to the possibility. Listen, there's a huge opportunity for you, okay?
I'm telling you. You got a message, right? You got a message. You got a, you got something within you.
You got something that you want the world to know. You know, maybe you're promoting something of your own. Maybe you're providing services. Maybe you are, you know, I don't know who you are, you know, what your situation is.
Maybe you are just a customer of Empower Network. Maybe you're an affiliate. Maybe you want to build your business around with Empower Network, right? Maybe you want to log on with us and become an affiliate and share what we have here, this viral blogging system with others, right?
Why not, all right? So there is… And there's just tremendous potential that you have with Empower Network. There is opportunity is unprecedented.
This is the beginning of something great, okay? And so when you learn, see, everything is shifting. Everything is, the entire e-commerce, the entire business entrepreneurial world, okay? Everything is going mobile, all right?
Everything is going mobile and with the mobile, you know, blogging platform that Empower Network has. This is the opportunity you have right now. This is a perfect opportunity to learn this stuff, all right? Use your blog.
Use your blog. Blog. Do it. Do it, right?
So you understand how that works and take your business to the levels that most people just can't comprehend. My friend, with this kind of knowledge, with what you learn inside of the Empower Network, you can do big things. You know, the kind of stuff that I was able to do so far with Empower Network, the kind of income that I was able to earn, you know, other leaders. Our team members, you know, I just had yesterday somebody on our team, you know, they said, hey, I just had $10,000 a day, you know, a couple of days ago, another guy from my team, you know, had an $8,000 a day.
Another guy had a $9,000 a day. People are earning tremendous amount of money, my friend, right? Obviously, talking about incomes, results are, you know, vary, right? Results are individual.
So, and results are not typical, you know, because a lot of people don't do things that are not typical. So, make a decision that you're gonna do this. Make a decision you're gonna learn this thing and take your game to the next level. I look forward to seeing you at one of the events.
I look forward to seeing you around in this community. You definitely made the right decision to be here and I appreciate you. I'll catch you around. Bye.
Folks, obviously the income examples discussed in this video are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication.
Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document. If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php.
Full lesson transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Hey, buddy, Vic Strasio is here coming at you today. Hope you're doing fantastic today, just like I am. I'm doing great every single day. You know, life is awesome if you make it awesome, right? So make today awesome, my friend.
Make today the best day of your life because you can, you know, you can. Hey, welcome to this special video series. I have a, you know, it's my privilege and honor really to be able to present to you this special video series on how to dominate, right? How to dominate. And I hope that you are excited to learn this kind of stuff because this is the kind of stuff that's, you know, it can open the entire world of potential for you.
It can open the entire different, you know, outlook on how to run business, how you do things, right? And I'm actually very, very excited to be here standing in front of this camera and talking to you. And I just got to tell you, you know, I just have to give shout out to Dave and Dave from Empower Network, you know, the two co-founders of Empower Network, for their vision, you know, for their leadership. I am with Empower Network because of David Wood and David Sharp. So I just.
I just want to say thank you, guys. You guys have, you know, obviously you're a member of Empower Network. Obviously you've got a blogging system, you know, you've got this new blogging platform. So, you know, you're going through this stuff, right? Maybe you set it up already.
Maybe you are trying to set it up right now. And let me just tell you something, my friend. You are in the right place at the right time, okay? I don't believe there is a better place where you can be a part of right now, right, than here. So I appreciate you.
I applaud you for making the decision to get the blogging platform. I appreciate you for making the decision to get the blogging platform for yourself. Why is this important? Well, before I get into this stuff, and we're going to talk about some really, really cool stuff today, my friend, right? But I just want to, you know, for those of you guys who don't know me, right, who the heck are you, man?
Who is this big guy talking to me right now, right? Why should I listen to him? Well, you don't have to listen to me, right? But if you, you know, if you will listen to me, let me tell you who I am and, you know, really what I'm doing here and how, you know, how some of these strategies can help you. Because folks, I got started on the internet about eight years ago.
Okay? So, 2005 is when I got started online. And how I got started online was, you know, I got started from zero, actually from below zero. I actually had to borrow $30,000 to get started on the internet and that's what I did. And I got so excited.
Before that, my background was I was working for a corporate America, you know, I was working for a banking industry. I was a bill collector, you know, calling people on the phone all day long asking them to, you know, tell them to pay their card payment, you know, that they missed out. And when I got started on the internet, maybe just like you are right now, right, I did not know nothing. I had no idea how to build my online business. I had no idea how to get traffic, how to get exposure, how to sell products, right, how to get people to, you know, to do business with me, right?
So I had to learn all this stuff. And I am nobody special, my friends, right, but I just, I just was, I was fortunate enough to come across some right people. Right mentors early in my career, and I was smart enough to listen to them and apply what they taught me, right? And so I, you know, for about the last seven years, I have been doing this internet marketing thing successfully, right? I was able to build businesses globally all around the world using the internet model just like you can right now, right?
So whatever, you know, if you're watching this video and, you know, you're somebody, maybe you're a chiropractor, maybe you're a doctor, maybe you are, you know, somebody who's selling flowers out there, right, in the offline world. Maybe you're somebody who is, you know, selling houses. Maybe you're somebody who's selling how to train your dogs to be a better dog or a better cat, how to, you know, get parrots to sing or something like that, right? That doesn't matter.
Maybe you're promoting your own products. Maybe you're promoting whatever, right? Whatever it is. Maybe you're offering some kind of services out there to people. Internet is where it's at, my friend, right?
And if you can figure out this game, how to communicate with your, with your clients, with your potential prospects, how to get your word out there, right? How to get yourself out there, you know, in a, in a bigger way, because right now we're dealing with the entire world, right? You can be selling, you can be selling flowers at, you know, at a little town somewhere, right, in the world. And you can be shipping those flowers.
You know, I don't know how your business operates, right? Maybe you're selling a product. Maybe you're selling a service, right? And maybe you can, you know, you just want to get the word out. You can do that with the power of the internet, right?
And especially with the blogging platform, especially with, you know, with the product that you got your hands on, which is a blogging, a viral blogging platform, a viral blogging system with Empower Network. It makes it so much easier, man. I'm so fired up for you to be here, man. It's going to be awesome. But I got started.
I'm not knowing anything. I, you know, I was a good student and I learned a few things, right? And what my mentor said, he said, Vic, you need to figure out how to do this thing. Because when you figure out how to do this thing, you can write your own paycheck. You don't have to depend on anybody.
You can decide how much money you want to earn. You can decide how big you want your business to be. You can decide what you want to do and how you want to live. And you can do that with the power of the internet, okay? Same thing I'm going to tell you right now, my friend, you can decide what you want to do with your business, what you want to do with your services, what you want to do with your life, and you can do that with the power or through the power of the internet, okay?
So that's really, really cool stuff. And you know, about 90 days later, I was, you know, obviously hard work right in the beginning. And you know, I've never earned less than that ever, okay, ever since breaking through that point. So now I'm fortunate to be in the Empower Network Millionaire Circle, you know, as this ring represents over here. And as I say, the rest is history, my friend.
I'm not here to bore you with my story, right? I want to contribute. I want to share with you some of the things that I had to learn that really helped me take my business to the next level and allowed me to earn, you know, a lot of money on the internet. I mean, I got started with Empower Network here at the time of me filming this video for you. It's nine months, okay, nine months ago, almost to the date, okay?
Now I got to tell you, income disclaimer, right? My results are definitely not typical. They're not average because I am not typical. See, I do things that are not typical and I'm going to share with you some of those things right now, right, on this whiteboard and also in this video series. So I hope you take very good notes.
Hope you apply this stuff because this stuff allowed me to revolutionize my business. It allowed me to take my stuff to the levels that most people can't comprehend. You know, if you would tell me eight years ago, you would say, Vic, eight years from now, man, you're going to be earning, you know, a couple million dollars in less than a year, yeah, I'd probably laugh at you, you know? But see, it's possible. The reason I'm telling you this is not to brag because I don't like to do that, right?
I don't like to brag. I don't like to, you know, to tell you how great I am, but I want to contribute, but I also want you to understand where I'm coming from so that you take notes, right? Because the information I'm going to share with you in this video series, it can absolutely revolutionize your business. You ready for it? Okay, my friend.
So. How do you, you know, the topic of my video series is, you know, something I want to share with you is how do you dominate, okay? How do you dominate? And to me that was like, oh my God, he's like a gazillionaire, you know, because I was broke and I actually had to borrow $30,000 to start my online business and I had no idea how to do this thing, right? So.
I'm like, man, I'll do whatever you tell me to do, man. You know, if you tell me to stand on one foot and make phone calls, that's exactly what I'm going to do. I was that teachable, right? So as you, again, I'm telling you this for a reason. Every single word I'm going to tell you in this video series, my friend, it has a purpose behind it.
Okay. So I want you to fish for the secrets. I want you to listen and hear between the lines. I want you to hear and let your mind open.
Open up your mind, open up your heart and let the ideas go inside because you don't become successful consciously. You become successful unconsciously. Just like you don't breathe consciously. You breathe unconsciously.
Your heart doesn't beat consciously. Try to make your heart beat consciously. You can't, right? Try to make your blood flow consciously. You can't.
It's all done unconsciously, right? Same thing with your success on the internet. It's going to come to you and it's going to happen unconsciously, right? You're going to start doing certain things in a certain way, right? With a certain degree of, you know, with a certain knowledge and understanding and perspective, and all of a sudden your results are going to start to shift.
Okay. So that's the secret. That's kind of the purpose behind these videos. And so I want you to pay very, very close attention here because one idea, one idea can make you a millionaire. Okay.
Now, can I promise you that? Absolutely not, right. I don't know you, probably. But that goes to show you that it's possible.
Okay. Yeah, it's possible.
And if you take action, I hope you go out there and make millions with this information. Okay. So how do you dominate again, regardless of what you promote, regardless if it's online or offline, whether you're selling books, you're selling services, you're a doctor, want to get more clients, whatever your deal is, right? You can apply these strategies to that particular thing that you're doing and you can take that to the next level. Okay.
How would you like to dominate whatever you're doing? Okay. Well, you are learning about blogging. Think about it.
The core of the internet, this business world, right, and this internet marketing, it is getting, this world gets so small now that if you can figure out this one thing, if you can just figure out how to blog successfully, right, how to get the word out blogging, my friend, you can literally decide how much money you want to make and you can go out there and you can create it. Okay. So to dominate, there are certain things you have to do in a certain way.
Okay. When I got started, my mentor said, Vic, you need to learn how to get people to whatever the thing that you're promoting is. Okay. He said, you need to get your stuff in front of people who are already looking for what you have.
Does that make sense? So let's say if you're selling flowers, okay, if you're selling training on how to get your dog to behave, maybe you're a doctor, you want to get more clients, maybe you're an attorney or a CPA, you want to get more business, right? It doesn't matter. How do you get in front of people who are already looking for your services, who are already looking for what you have to offer to the world?
Does that make sense? And so here's how you do that. Let me get my little marker here, my friend, and we are going to use a giant whiteboard here that's behind me, man, and we're going to have some fun.
Okay. So I hope you don't mind having some fun, my friend, because I like to have fun. You know, I don't like to be this serious dude who's gonna talk old business and standing in front of you here in suit and tie and that kind of stuff.
Right. And now, I like to have fun and I'm going to laugh a lot. I might stumble, I might mumble, jumble, whatever. Just forgive me about that, right.
I'm just, you know, this is my style, right? This is how I do things. So, and another thing that you probably don't know about me is my handwriting is not the best. So you really have to pay attention to understand this. But here's the thing, right?
There's three things, my friend, if there was anything that I'm going to tell you, it's this. I want to break this so simple, to break this down for you so simply, right, that it's going to be just broken down to the ridiculous, right? I am not the kind of guy who wants to overcomplicate things. There's a lot of people who want to overcomplicate things in this internet marketing world, right?
My goal for you here in this video series is I want to break things down, strip out all the fat, give you the meat, give you specific action steps that you can take right now. Right. And you can say, okay, I can apply that, I can do that. As a matter of fact, I'm going to do that.
I'm going to implement. I'm going to get started in my business, right, and go out there, get results. Let me know how it goes for you.
Is that fair? Okay. But when I understood the power of, you know what, I need to learn how to get traffic to my website, I became a student of that thing. Okay.
So thing number one, what we need, obviously, right, you invested in the blogging platform, so of course you need to have a blog, okay? You need to have a blog. We'll talk a little bit more about that in just a moment.
Now you have a blog. Now what? Right. So what do you blog about? I'm going to tell you what you blog about.
More importantly, how do you use your blog to get more business, right? How do you use your, because here's the thing, man, you don't blog just for fun. You don't blog just because you have nothing else to do, right? I assume that if you're a businessman, right, or a businesswoman or business lady, you have a specific purpose behind getting the blogging platform. Does that make sense?
You know, maybe you're just a customer of Empower Network and you just got this to use it, use the product and get whatever that you're doing to the next level. Congratulations. Or maybe you're an affiliate of Empower Network, right? Maybe you decided to build this business.
Either way, you use a blog platform, right, to get more business. Okay. Very, very easy. And especially with, you know, this platform being mobile, it's absolutely ridiculous.
But the next question is, Vic, okay, man, I got my blog, now what, right? Well, we need to get traffic. All right.
We need to get traffic to that blog. Now if you are taking notes, you might want to add "targeted" before this, right? You need to get targeted, and maybe you need to get two more words in front of this: "more traffic." You need to get super targeted traffic. How about that?
Right? Super targeted traffic to your blog, right? And then what I'm going to do in this video series, you know what, if you just did these two right here, okay, if you just did these two, that would be enough for you to get more business to whatever you're doing. Okay.
More business, more clients, whatever. Right? Really, that's what it comes down to. I'm going to give you a bonus though.
All right. I'm going to give you, because I'm known as this traffic guy, you know, when I became a student of this traffic generation deal, right, I was obsessed with getting traffic. Still am. You know, I think I got every single course there is that talks about traffic, right, how to get traffic to your website, how to promote, how to get more people to see your stuff.
Right? Because that's the name of the game. This is right here. This is the lifeblood of your business. Okay.
You gotta have, this is your platform. This is your business. Right? Now this can be doctor, chiropractor, you know, CPA, attorney, flower seller, whatever. Right?
Diaper seller, whatever your case is, you know, internet marketer, whatever. Right? Musician. This is how you get people to this. Okay.
Now knowing how to get traffic is important. All right. And, you know, if you are in Empower Network as a customer or an affiliate, right, you're going to learn there is a thing. There's going to be a product called the 15K Per Month Formula.
You might want to write this down. 15K Per Month Formula, my friend, it talks all about traffic. All right. All entirely. It's about traffic.
It's about how to get more. It's about how to build this thing at the next level. You might want to get that right now so you can learn that, but I'm going to share with you our third little thing and it's going to be a bonus and I'm not even going to charge you for that. It's going to be free of charge because I'm a cool guy, you know, traffic, right? And I'm going to share with you this thing, I call this.
Stealthy. If I can spell and talk: stealthy technique, okay? I think that's how you spell it. If my spelling is not correct, forgive me. You know, I barely graduated from high school.
I'm a college dropout, you know, but somehow I figured out how to make a couple million bucks in nine months, and I'm happy, you know, so you don't have to be like an A-type student in order to make money. Okay. That's a good thing. All right. So this is what we're going to be talking about in this particular video series, my friend.
All right. So first thing, let's talk about the blog. Okay. What is a blog? There is, you know, you will find there's other modules in this little mini course, there's Justin Verrengia, you know, talking about blogging and how to do that.
You know, that guy is all about blogging, right? Lauren Stamm is another blogger, right? There's other videos you're going to find here. To be honest with you, I am not a crazy, ridiculously crazy blogger. Okay.
I am now, now that this platform is out, because it's just so easy. I don't have my cell phone in my pocket, I thought I had it in my pocket, but now we can blog from our cell phone, right? So now I'm getting into this a heck of a lot more because it's just easy, right? It's just fun, right?
It's sexy now to blog. So, this is a platform, but my expertise is this right here, this and this. Okay. I know a thing or two about getting traffic. You know, I have, you know, I teach people how to get traffic, right?
And so, you know, I'm known, I mean, the most amount of traffic that I got to one of my sites was like over almost 500,000 visitors, unique targeted visitors in one day. Okay. 24 hours. And so if I want to get a lot of visitors to my websites, whatever the website is, okay, whether it's a blog, whether it's whatever I'm promoting, right, I know a few things about traffic, how to get it, where to get it.
And most importantly, it's not just traffic, it's targeted traffic. And if you implement this with this, right here, right, you can really do some really, really pretty crazy stuff, because most marketers have no idea how to combine these two together to really set yourself up over here and really build your credibility out there in this space, and really take your stuff to the next level.
Okay. So again, I'm going to teach you all this and you get this for free. Okay. I think you get it as a bonus or something like that, which is cool. So a blog, what do you use this for?
My friend, I'm going to tell you this blog is this thing right here. Is your central, okay, hub, I hope that you can see that. Okay. I hope that this is not, well, maybe it's a little bit too high. Let me do this.
You know what? I'm not even going to edit this because, okay, this is your central hub, okay, what the heck is a central hub? Well, a central hub is your little world, right? It's your world. What do you do?
Here's a couple of things I'm going to tell you about blogging, okay, from a guy who is not a crazy blogger, right? But I'm very strategic when it comes to building a business. Okay. When I set up my business, when I run my business, right, I want to be very strategic on how people perceive you, and then perceive my business, right?
I want to be very strategic on how I communicate with my people. I want to be very strategic in how I present my stuff to the marketplace. Okay. Same thing with you. If you're going to build this thing, right, and if you're going to take this thing to the next level, you want to be very, very strategic about how you do things.
Okay. Here is the first thing: your central hub. So your blog, some people think that, or most people think that, well, I can just blog about whatever, right? There is no specific direction that they want to be known for. If you want to make a lot of money, you might want to write this down.
Okay. If you want to make a lot of money in this space, in the internet marketing space, right, or in whatever space that you are in, if you want to make a lot of money, you want to have a laser targeted direction. Okay. What are you known for? Okay.
If you meet somebody up on the street, they say, hey, what do you do? What's that one word? Okay. What are you known for? Okay.
What are you known for in your niche? And you know, maybe you don't have an issue with answering that question, which is good, because you want your blog to be all about that. Okay. Now, the cool thing about the Empower Network mobile blogging platform, right, that you just invested in, is that it gives you an ability to have multiple blogs on multiple domains.
Okay. So for example, if you are selling a book, maybe if you're an author, right, you want to have a blog specific about your book. Okay. Maybe your book is about how to lose weight, right? Maybe it's about how to get in shape.
Maybe it's wellness and health and fitness and that kind of stuff. Right. Well, you can have that blog be specifically about that stuff. Okay. Now that is your central hub.
This is what you are known for. Okay. You are promoting your offers on, you know, maybe you sell a book on how to get more fit, right, you want to send people to that blog. Well, maybe you have another hobby.
Maybe your hobby is teaching a dog how to walk on one leg or something like that. Right. Or teach a cat how to sing. Right. Pretty good hobby.
If you can pull that off, man, that'd be awesome. So instead of mixing those two together, some people think, well, if I have a blog, I can just put whatever I want in that thing, all right, and then just expect people to want to do business with me. And that's not quite the way it works.
You want to keep it very, very laser focused, right? You want to keep it very specific. And if you have more than one hobby, guess what? Get more than one blog and then implement what I'm going to share with you here in a couple more videos coming up, to promote and push each of your blogs individually. Okay.
You don't mix them up. You push them individually. Okay. We'll talk about that. That's what you're known for.
Okay. What you're known for. Now, what else do you do on your blog? That's kind of ninja, right? Well, what you do is you set positive expectancy, okay, expectancy, okay.
You set positive expectancy. What do I mean by positive expectancy? For example, if you are teaching dogs how to walk on one leg or you're teaching kitties how to sing, right, or maybe you're doing whatever your thing is. What is that one thing, okay, what are some things that you can give to people that, you know, so for example, you get people who are interested — I'll show you how to get these people who are interested to your blog, right, learning how to teach your dogs how to walk on one leg, right? Or, let's just use that for example, it's ridiculous, right, but let's just use it.
So when these people come to your blog to learn about whatever the topic of the blog is, right, whatever that central hub is about, okay, they have a need that they want to solve. They have a problem and they're looking for a solution. Well, you don't want to be this blogger who's going to be pushy all the time, right, who's going to be just all about sell, sell, sell and give me money, give me money, give me money. That's what everybody is doing. Maybe not everybody, but a lot of people, 90% of bloggers, that's what they're doing.
They're just selling, right? Because for them the blog post is how do I get this guy to buy, right? How do I get more business? How do I get more money?
Right. And if you run your business with that perspective, chances are you'll probably be struggling. Okay. Because people don't want to be sold, but people want to buy, right? You probably heard that one.
So what I like to do in my marketing, right, and whether it's blogging, whether it's whatever, right, if you build a list, you can do that, you know, you can implement that with your list as well. Right. But not always, with every single blog post, with every single video, you want to instill, you want to inject, you want to create or engineer this positive expectancy with your prospective crowd.
Okay. Positive expectancy is when you give them one thing, one nugget or a couple of nuggets, right, about that particular topic that interests them, right, and they look at that and they go, ha, I understand it, I can see how I can implement that in my business.
Okay. I can see how that would work for me. Does that make sense now? But you don't charge for that thing. So you give them one little nugget, right?
Or a lot of nuggets. Okay. And then at the end of your post, you just very casually say, hey, you know, if you like this, I have more stuff on this topic, and there's your link. And let's say if you're promoting a book with me, if you're promoting whatever, right, or I can help you if you're a consultant, right?
Maybe you are a chiropractor or something, right? You just give them one thing. One tip. What can they do? Right.
To hopefully eliminate, or get one step closer to their desired outcome. Okay. What can they do? And then they go, wow, I get it. Right.
But then it creates that desire for more, right? They want more. So then you send them to whatever it is that you want to, you know, maybe you want to schedule an appointment, a free consultation, maybe you want to sell them or send them to your book offer, whatever, right, get them to join your list.
What this does is it's going to do two things, right? It will create a bond, okay, and it will create trust, okay, which always results in more business. All right, my friend, I hope this stuff is starting to make sense just a little bit here.
All right. Look at that. Beautiful. But that's what we're going to talk about in this series. All right.
So again, this is just a framework. In the next video, we're going to dive into how to get traffic. You know, I'm not going to take a day here to teach you how to do this stuff. I'll just give you specific things you can start, you can implement right after watching this video series, and get more visitors to this thing right here, which is your blog, right? And I'm going to show you this little stealthy technique that I learned, that took my business to the next level.
Okay. I'm going to share it with you, my friend. I think this stuff is going to make a lot more sense by the time you get through it, right? Again, right now, we just want you to see a big picture of how everything's going to come together. And with that being said, let's go to the next video where I'm going to pick up and show you some ways to get traffic.
See you then. All right. Welcome back to part two of this video series on how to dominate, right? So, we now have the framework. Now what we're going to do is this, we're going to do some art.
We are going to do some art, my friend. All right. This is a cloud. And this cloud is going to represent your prospects, people, okay. The world, boom.
Now this over here, all right, as you can tell, I'm not the best artist in the world. All right. This right here, my friend, is your good old little blog. All right. You got some content, you got your good old header, right?
You got your posts, you got, maybe you've got some banners on your blog, whatever the thing is. Right now, this is your world. This is the outside world. Your objective, okay, your challenge should you accept it is this: you want to get these people to your blog. Okay.
You don't want just people to your blog. You want targeted, we'll just put T. You want targeted prospects to your blog and as many as possible.
And if you can automate this process, okay, there is a timeline, there is something happens over here. Okay. This is point A and this is point B. All right. You want them to go from point A to point B.
Now there are certain things we can do here, right, in the process to get them from there to there. Okay. And obviously as soon as they get here, they go through your stuff, all right, they bond with you. Okay.
You get trust, you get more business, okay. You get obviously, you get more money, you create more value, all right. Your family loves you, all right. You get more confident because obviously you know how to do things. Okay.
People get more value, right, from you, so they love you and you build this little community around what you're doing. Your business is doing awesome. You know, life is good, right? You're smiling, you're going on vacations and you're supporting your family and you're doing good for the world, right? You're doing good.
You're giving these guys more value than what they pay you in money. Does that make sense? You know, again, you can do this even if you're promoting services, maybe you're a consultant, maybe you're a speaker, author, internet marketer, offline business owner, brick and mortar business owner. Maybe you own a restaurant, you just want to get more exposure. You can do that with your blog.
Okay. You can do that with your blog, my friend. So what do you do? Well, I'm going to teach you in this video, right now, we're actually going to go to the internet, because I think I can talk to you theory all day long, but I think if you actually see me do things and actually take you to certain websites and show you the process, right, it's going to make a whole lot more sense. So what we're going to do is we're going to change the format of the training a little bit.
I'm going to actually take you to the computer, right? It's going to be like you standing behind my shoulder and watching my computer screen, and I'm going to show you what I do. But the first thing we're going to do is we're going to do a little bit of research, okay? We're going to do a little bit of research on this market as a whole, right? Because we want to find out if you are promoting — maybe your thing is selling flowers, maybe you are selling courses or trainings or services on how to get your dogs to behave.
Right? How to make cats sing, or maybe you are a chiropractor looking for more clients, maybe you are an attorney looking for more clients, that kind of stuff, right? Maybe you're an internet marketer, maybe you're an author selling a book. You need to find out how many people out there in the world are already interested in the topic that you have to talk about, or the thing that you're promoting. Does that make sense?
How many of these people are already interested? And then what do you do? You do this through the research that I'm going to show you. Takes me 30 seconds, kid you not, right? Thirty seconds and you can do this.
But then, so what you're doing is you're going to pull these people out, right? You're going to pull them out from here through your research. You're going to take them through another process which is going to get your blog in front of them, alright? You're going to get your blog in front of this crowd right here. Obviously this crowd is going to be a little bit smaller, but you get your blog in front of this crowd.
A lot of these people are going to go to your blog, right? And then obviously you deliver, alright? You deliver your content, that is positioned in a way. I'm not here to teach you how to write content. There's plenty of trainings out there in the Empower Network that are going to teach you how to do content, right, over here.
How to strategically talk to your prospects, talk to your visitors of your blog, right? So you can learn that. But here's what I'm going to tell you about content. Your content needs to give them, it needs to allow them to take a step closer to you, okay? If their problem is, "my back is hurting me, and I don't know what to do, and I'm looking for a solution," and you happen to know how to fix the back problem, right, well, you find out how many people over here have this problem, right, and then obviously you do this through research, and on your blog over here, right, you write an article about, hey, if you've got a back problem.
If you got a back problem, a back pain, here are two things or three things you can do to eliminate your back pain, does that make sense? If you are selling flowers, or if you're teaching how to grow tomatoes, for example, right, how many of these people are interested in gardening, right, and precisely growing tomatoes? Well, you research, you find out, right, get your blog in front of these people, and in your article, that's how you target it, right? In your article, you talk about, here's how you grow the best tomato possible, and here's how to grow giant tomatoes that your neighbor is going to be envious of, you know, or whatever the article is about, but the article is about the topic that they are already looking for, make sense? And I'm a big believer in giving before receiving, all right, so just like you cannot come to the fireplace and say, hey, give me heat, right, the fireplace is going to say, hey, man, what's wrong with you, you've got to give me some wood first, right? See, a lot of people in our industry, they want to get before giving, all right, you're going to be smart, right, you're going to give before you ask for the sale, you're going to give before you ask for people to do business with you, right, you're going to overwhelm them with your coolness, does that make sense?
So how do you do that? You give them some tips over here for free, give them one or two nuggets, specifically for that topic that they are looking for and interested in, all right, and then at the end, you can say, hey, you like this kind of stuff, I've got more here for you, and boom, take them to your link, right, to your website or whatever it is that you're promoting out there, your services, contact me, call to action, right, if you want people to call you and schedule consultations, if you want people to call your office, schedule appointments, whatever, your call to action is going to be this big, your content is going to be this big, okay, that's the model that I follow in my business that allows me to earn a lot of money, a lot of money, all right, my friend? And so, again, you learn that in the products, like the 15K formula, the Costa Rica retreat, so I actually would highly, highly recommend that you invest in additional products that Empower Network provides and offers, because these products are revolutionary, these products are going to teach you how to take your stuff, how to talk to your clients, how to build your business at the level that most marketers don't even understand, all right, so if you are a serious business owner, if you're serious about building your business, whether it's with Empower Network or something else.
And you're just using this blogging platform as a tool, right, as a platform for your business, you want to learn how to run this business, right, you want to learn how to get out there, you want to learn the strategies, the stealthy stuff, and, you know, how to sell without selling really, right? And the beautiful part about Empower Network is they teach you all this stuff in products like the Inner Circle, the Costa Rica retreat, the 15K formula, the Master's Course.
These products are designed for you. They are designed to complement each other, all right? So I highly, highly recommend that you go through it, obviously, if you want to get a lot more information and go into a lot deeper trainings on that kind of stuff. But my goal right now for this video is I want to show you this right here, okay? How to do this, how to research and how to get your blog in front of the targeted prospects, and how do you automate, all right?
How do you automate the process so that you can have people come into your blog on a consistent basis whether you're sleeping, whether you're vacationing, whether you're doing whatever. How do you automate your whole thing right here, right? That's the beautiful part. It gives you freedom. So with that being said, let's go to my computer and do this right now.
Bam! With the magic of editing, here we are on my computer. All right, so let's get straight to business, right? First thing I'm going to do, my friend, is I'm going to do a little bit of research.
See, I told you I want to find out how many people out there in the world are already interested and already looking for that thing, whatever I have to promote, whatever I'm going to blog about, whatever my topic is, all right? And again, remember, it doesn't have to be anything in particular. It can be anything that you're passionate about.
Make sense? Anything that you're doing, whatever your business is all about. Now, let's just keep it simple here, okay? I am learning how to play guitar, okay? I play keyboard pretty good, and I just wanted to learn how to play guitar.
So let's just use that for example, okay? So over here, here's what I'm going to do. And again, I want you to listen to this. I want you to watch this, and I want you to think how can you apply this strategy, right, to whatever it is that you're doing out there, whatever your business is, whatever your service is, or if you want to attract more clients, whatever your niche is. Make sense?
All right? I'm going to do a little bit of research. Let's say if I'm promoting, you know, if I teach people how to play guitar, right, how would I go about targeting my audience and things like that?
But again, you can apply this to anything out there, okay? What I'm going to do is I will go to Google here, and I will just type in Google AdWords. All right? Now, you will need to have a Google AdWords account for this, which you can create for free. You can just create an account with Google AdWords.
I will go ahead and log in. I'm going to go to mine. Now, Google used to have this cool little thing called Google Keyword Tool, right? It used to be free. Well, this thing is also free, but they changed it up just a little bit.
So right now, you have to log into your Google AdWords in order to do a little bit of research because, you know, I don't want to spend a bunch of money on these stealthy, ninja researching tools or whatever the thing is, right? I want to keep it simple. I don't want to spend unnecessary dollars if I don't have to. So Google is gracious enough to offer us some free tools. And I'm going to use them, right?
So I'm going to simply log into my Google AdWords account. If you don't have one, just create one. It's free. Just link it to your email address. This is just one of my test accounts.
I don't advertise on Google precisely, so there is nothing in this account. What I'm going to use this for is I will go to Tools and Analysis here. And I'll go to this thing called Keyword Planner. All right? See that Keyword Planner?
This Keyword Planner is going to assist me with a little bit of information. All right? So I'm going to do a little bit of this research, okay? And before we're done with this video series, you will have a crystal clear idea of how to do this thing, okay? So here's what I'm going to do here, okay?
We got a few options. What would you like to do? I'm going to click on the first one, okay? Search for new keyword ideas, okay? And here I can give it a specific keyword, all right?
I can give a website. I can select a category. What I'm going to do here is, let's say I'm teaching people how to play guitar and my blog is going to be about teaching people how to play guitar, right? Think about this. Your prospective customer, your prospective client, right?
What would they search for if they wanted to find you, okay? What would they search? What's the logical thing, that first thing that comes to your mind that your prospects would go to Google and search for if they are looking for a solution to the problem that they have, that you have? What's the answer?
Make sense? So I'll just say, to me it seems like people would type in, right, "learn how to play guitar," right? If somebody wants to learn how to play guitar and I'm teaching how to play guitar, that would be the logical thing. So I'm just going to type it in here and I'm going to click on "get ideas," okay? Now what this is going to do is Google is going to tell me how many people out there in the world, all right, are searching for related keywords to that one, okay?
And I can even sort it here by the average monthly searches, okay, just by clicking on this column. And as you can see here for the word "guitar," right, 569,850 people searching for that, right? Guitar tabs, guitar chords, right? Keywords like this one, you know, we've got 70,000 people searching for that. Let's see, "learn to play guitar," look at that.
9,900 people per month. This is on average, right, are searching for this, okay? So what I'm going to do, my friend, is this, I'm going to pull out my good old little notepad over here, all right? I'm going to do it like this and I'll just take these keywords, okay? "Learn to play guitar."
As you can see here, 9,900 people per month, right, I'm going to take this down. Everything's going to come together in a minute here, okay? I'm just going to, for now, make a note, okay? "Learn to play guitar." All right?
Almost 10,000 people per month are searching for that. They actually go to Google and they type in that keyword, all right? Now let's see what else we got here. "Learning to play guitar," 2,400, yeah, that's okay, but you know what I'm looking for? I'm looking to stay a little bit higher, you know, 9,000 to 10,000.
Now look at this. "Learn to play guitar" gets 33,000, so I'm going to say, "learn to play guitar," all right, 33,000 searches per month, okay?
Not bad. That's just in this category. Now let's go back, okay? Let's pick another category here, what's like "guitar chords," all right? Guitar chords, and let's search these by average monthly, okay?
So for the keyword "guitar chords," see that? 165,000 people, okay? Guess what I'm going to do? "Guitar chords," all right? I'm going to put that in here, and then I'm going to put 165,000 people per month, all right?
Not bad. "Basic guitar chords," 8,100, so you get the point, right? I'll just go through these categories here, and I'm going to pull out keywords. "How to play chess," that's not it, "how to play harmonica," "how to learn how to play guitar," so I'll just pull out keywords. Okay?
I'm going to put in here chords that are related to what I'm doing here, right? And the reason I'm going to do that is because it gives me an idea of how big my market is, okay? If I got 165,000 people per month going into Google, and they're typing in "guitar chords," right, chances are that's a pretty good market, right? If 33,000 people per month type in "learn to play guitar" in Google, all right, they are looking to learn how to play guitar. Okay? Or to find a solution to whatever they're looking for, right? That's my target market. So now what I'm going to do is I will put together a strategy of how do I get in front of those people, which I'm going to show you how to do now, okay?
So this is a quick, basic research. You can play around with this. I don't want to take hours and hours here to show you this, but this is a really cool tool. You can actually play around with this. As a matter of fact, if you already have a blog, right, and let's say you've been blogging about whatever your topic is.
What you can do is you can get a shortcut, if you will, here. Just type in, let's see, there's a place right here, we're going to click on this first one. And instead of entering a keyword, okay, we are going to enter a website. So let's say if you already have a website, or better yet, what you can do, right, is you can put a competitor's website URL in here, right? Okay.
So let's say you have a competitor who is in the same niche that you are in. All right. And they have a website or a blog or whatever. You can actually type their website in and Google is going to go out there and search all their algorithms and stuff like that, right, and that will pull up everybody who is relevant to that particular keyword set that's on that particular website.
Does that make sense? And Google is going to give you targeted keywords that people are using to find that website. Okay. So that you can use those as well. Okay.
So that's it for that. Now what I'm going to do is, having a few here, a couple, three good keywords that I can go after, right, and obviously my market is there. Now if I only had, let's say if I was doing something, I don't even know, but let's say if there were only like eight people looking for something that I did, right, well, I don't know if it would make sense to go after that market, right.
But chances are, there's probably lots of people looking for whatever you have to offer. Right. So you shouldn't have to worry about it. The reason I want to have these keywords specifically, right, is because I can get in front of those people.
I can just go to Google. All right. For example, I just go to Google here and let's type in this first keyword here, right. "Learn to play guitar." We've got 10,000 people a month.
Right. So we're going to put in here, "learn to play guitar." All right. Boom. Now let's take a look at what happens here.
Okay. So again, this is what people type into Google, right, per month. I don't know, 10,000 people.
Okay. Now this is what they see. All right. Now check this out. Let's just kind of click on this, on one of the sites here.
Okay. And take a look at what's going on. A lot of times, here's my strategy. Okay. And this is what you can apply in your niche as well.
Okay. So there were three different things that I can do here. Okay. There's a lot more than just three, but I'm going to keep it to three. Okay.
Number one is I can advertise, I can get in front of people with banners. I can do a banner media buy. Okay. I can buy media with banners.
Banners are, you know, things like this right here. All right. People visit sites and they see a banner on the site. They click on it. Boom.
They get taken to whatever that banner is linked to. Okay. So that's my first strategy and actually I'm going to show you how to do that with banners. Okay. So for example, we can just go in and click on some of these.
Right. And what I'm looking for really is a blog or a site that offers banners that's talking about my particular thing. Right. Wow.
Check this out. Okay. This is About.com and, you know, a section on guitar. Check it out. Okay.
See this right here. It says advertisement and it's a banner. Makes sense. Now think about it. What if your blog is about teaching people how to play guitar, right?
And your people get here on this site, right? See, About.com, they do all the SEO work. They do all the hard work. They're getting all the people on their site and they are ranking number one or number three or whatever the case is, right, on Google for a particular keyword, right?
That keyword that I know there's 10,000 people per month are searching for. Well, what if I can use this site and just kind of piggyback off of it, right, and place my banner over here, so that I basically placed my banner right in front of my targeted audience that's already looking for what I have. Makes sense. Now you say, Vic, that's great, but how do I do banners, right?
What do I do? And as you can see here, you know, there's a banner up at the top here, right? I can place my banner here. And so, but the thing is, I don't know how to create banners right now. Here is where this strategy is going to come in.
Okay. You remember this, right? We took down these three keywords. I would do the same thing for this one and this one. Okay.
So I'll do like the top three or top four, top five, however many you want to do. Okay. Now here's what I'm going to do. I'm going to go to a site called $20Banners.com, okay, $20Banners.com. This is where I get my banners created.
And I can just contact these guys and I can say, hey, I need some banners. As a matter of fact, I need three sets of banners. All right. And I need my first set of banners to be all about "learn to play guitar," this particular keyword in the banner, because that's exactly what people are typing into Google. Does that make sense?
All right. And I want my second set of banners to be all about "learn to play guitar" — well, these two are kind of together, so I'll just stick with one. Okay.
I'll just stick with the one that gets the most searches. Okay. So this particular one, "learn to play guitar." Okay. And I want my second set of banners to be "guitar chords."
All right. Because, you know, if I happen to teach people guitar chords as well, right, well, I get these folks, okay, who are typing this keyword and I also want to target precisely, I want to target people who are looking for guitar chords. Because chances are, if I teach how to play guitar, I probably teach guitar chords as well.
Right. Makes sense. And so there's 165,000 people. Okay. So I would come to these guys here.
Again, you can create banners yourself if you want, or you can just hire somebody, you know, you can go to Elance, whatever. I'm just showing you my resources, where I go get my banners from. Okay. So you just create banners. It's not going to cost you a lot of money.
As a matter of fact, you can get these banners for as low as like 24 bucks, 25 bucks, whatever, right, per banner. So you get a few banners and then you just contact a place like this. A lot of times if you just scroll down, you will see there's like an "advertise" or "your ad choices" link over here. Right.
Just click on the advertisement, contact this place, right, and say, hey, I want to place some banners on your site. Boom. You place your banners on your site and guess what, your banner is going to stay for the entire month usually. Right.
And these guys are doing all the work, right? These guys are doing all the work for you. They're getting traffic to their site. And then there's your banner talking specifically to that crowd of people who have precisely put that keyword into Google, right?
So when they see that keyword that they just put into Google to get here, right, and it's in your banner, do you think they'll click on it? Do you think you'll get visitors to your site? Of course.
All right. Of course. So that's the first strategy, my friend. That's how you get traffic with banners. Okay.
Now I just want to keep it simple. There is a lot more we can go into more deeply on this kind of stuff. That's my point here. I just want to give you an idea.
I want to point you in a direction, and I want you to start playing around with this. Okay. Because it's actually fun. All right. Another thing I can do is I can deploy a method that I call the OPL method.
Okay. Other People's List method. All right. So what I would do is this. Now, if I want to learn how to play guitar, do you think there are other people, right, who have, maybe, a newsletter, okay.
That talks about guitar playing stuff, right. You know, if your niche is how to grow flowers or how to fix people's backs or whatever, right, how to do whatever, chances are, there's probably sites that offer newsletters on that particular topic. Okay. So let's check this out.
I'm going to say, "learn to play guitar guitar newsletter." All right. And so what I want to do here. Okay. Is I'll just take a look at, you know, a lot of times there's going to be like a newsletter place, to where people collect emails, right.
If there was like an opt-in box, to where people collect emails. And a lot of times what I can do is I can just contact that place, right. I can contact them right here. See this "free guitar newsletter." All right.
People can enter their email. All right. And sign up. So what this tells me is this site, again, just happens to be About.com, right. Is this site, they collect emails, and anytime they collect emails, of course they have a list of people who are interested in that particular topic.
That makes sense. Now let's see if we can find something else that would be relevant, maybe like another blog or something like that, right, with people, maybe like a person, an individual's newsletter, on that particular topic. Okay. Click here.
Okay. I'm going to click "learn more." What I'm looking for is a site, "guitar lessons newsletter." I'm looking for a site to where they would collect emails. Does that make sense?
To where they would collect emails. Okay. Check it out. This place collects emails. Okay.
So what I can do is I can just contact the site owner. All right. And I can just say, hey, you know, you offer, check this out, right? So people sign up to the site, subscribe to get lessons on that particular topic.
So these people already have lists. They're already building a list. Okay. So what I'm going to do is I'm going to contact that site owner and I'm going to say, hey, you've got a list already of interested people. I want to give you, I want to give value to your subscribers.
Okay. I want to give value to your subscribers. Never say "I want to sell to your subscribers," because that would sound lame. Right. But you want to say, you want to bring value to their list.
Okay. Just send them an email or contact them, you know, with the phone, if there is a phone, whatever, and give them value and just maybe write an article, say, hey, I want to contribute to your list, and talk to them about contributing to their list. All right. If you're good at your particular topic, right.
You can collaborate with other marketers or other people in your specific niche, right. And you can write an article, send it to their list with a link back to your blog. Okay. A lot of people are going to do that for you. And so what you're doing is you're leveraging other people's lists to get super targeted traffic back to your blog.
And then obviously as people get back to your blog, you are giving them more value, right. And then obviously there is a link to the call to action. Okay. That's the second strategy. A third strategy, my friend, is you can, if you want to be a little bit more brutal about this, right, you can just go hard at it.
And you can type in the keyword that we have picked here. Right. Which, I've just got two here. So, "learn to play guitar." Right.
So let's take a look at this. "Learn to play guitar, learn to play guitar." Right. And I can just do a hardcore pay-per-view marketing. Okay.
Here's what pay-per-view is. Okay. There are networks out there. Right. This one is one of them.
I'll just give you the one that's not super expensive. LeadImpact, LeadImpact.com. So you just go to LeadImpact.com. Right. I'm not gonna walk you through the actual setup of a campaign because it's super, super easy.
As a matter of fact, you can just contact them. Just click on the contact. There's their phone number. There's their email address. These are good people and they actually pick up their phone.
So you just talk to them, say, hey, I'm brand new. I have this topic here. I want to advertise with your network, help me set this up. They'll help you set it up. I don't want to take hours here to show you how to do that in this particular section.
But this is the idea. All right. So what we can do is — how pay-per-view works is this: you specifically target URLs that are ranking, at, you know, in this case, on the first page of Google, right?
So I will copy this URL right here. Okay. I will copy the URL. Boom. Okay.
I would copy this next one because it's very, very targeted to my topic. Right. So I'm going to copy this URL. I'm going to copy all of the URLs here that are on the first page of Google, maybe on the second page of Google, and so forth.
Okay. I can actually copy all of these. Okay. All of these right here, copy, paste, copy, paste, copy, paste. And so what you are doing, my friend, is a little stealthy, right?
But see, what you're doing is you are going to be getting in front of these people. So what's going to happen is this, how it works in theory, right, or let me give you an example. So, I can use a network like LeadImpact.
Okay. And I just set up my campaign with all of these keyword URLs, not the actual keywords, like "how to play guitar," but the actual URL, okay, that I picked out from the first page of Google, the second page of Google, right, and I load this up into my campaign on LeadImpact.
And so what happens is LeadImpact, they have tens of millions of people all around the world in their network. Right. And so when those people, right, they click — let's say they're searching for "learn to play guitar," right, and I just happened to bid on this particular keyword URL in my campaign — when that person clicks on this link, guess what? Instead of them seeing this site right here, that's linked in Google, right? What's going to happen is your blog, or this site, whatever you want to send them to, which in this case is going to be your blog because you want to get traffic to your blog. That's what this topic is all about, right? Right.
So they're going to see this entire site pop up on their screen and it's basically going to pop over on top of whatever they're seeing out there. Right. So it takes over their entire screen and that's what they see, is boom, your blog right there. Make sense.
And so what you're doing is you're basically intercepting traffic. Right. But it's all legal. It's not, you know, there's no shenanigans or anything, and this traffic is very, very cheap.
I'm talking about, you can get this traffic for as low as 1 cent. Okay. To two to 3 cents per view. Okay. So every time somebody sees, every time your site pops up, okay.
You're paying like 2 cents or 3 cents per view. Okay. A lot of times it's like 1 cent, or sometimes even less than 1 cent per view. Okay. So you're getting in front of those targeted people with your blog.
Does that make sense? Because the idea here is, see, they're already searching for this keyword. Okay. They are looking, and when they click on these sites and you just happen to have this URL loaded into your list of URLs that you are bidding on, does that make sense, like this, right?
So this happens to be one of the URLs. Well, that particular network, LeadImpact, is going to show your URL over this one. Okay. Now this is still going to come up, but your site is going to pop over whatever they're seeing on the screen. So it's a pretty cool strategy, my friend.
Okay. So this is, you know, just three basic methods for you to get more visitors to your site. And of course we're talking about paid traffic, guys. There's a whole lot more you can do with this. You can advertise on Facebook, you can advertise in different groups, you can do guest blogging, and there is a lot of training going on for how to do this stuff in the 15K Formula, within Empower Network.
If you don't own the product, get the 15K Formula, because that's, you know, it talks about this engine of driving traffic and how do you get more visitors, how do you get in front of other people, how do you do low-cost marketing, advanced marketing, all that good stuff.
It's all in the 15K Formula. So get the product if you can. Okay. Again, I just wanted to give you some ideas, give you a little bit of a direction where to go. In the next video I will show you a very stealthy way of getting — this is actually advanced.
So you may or may not want to use that, but it's a pretty cool stealthy strategy for how to sustain and maintain. If you implement just these three strategies that I showed you here — and again, this is paid, I'm a paid traffic guy, I don't do a lot of the free marketing stuff. You can learn all the free marketing stuff from guys like Justin Verrengia and Lauren Stamm and these other guys from Empower Network, they're doing a lot of the free stuff. I do a lot of the paid stuff, low cost, medium cost, and obviously huge media buys.
Right. With paid stuff, you don't have to wait. If I want to get 20,000 visitors. Okay. Boom.
I just go out there. I just grab it. It is there. All right. I don't have to rely on Google, or be at the mercy of Google to do that kind of stuff.
So it's all pretty cool. So again, these are just three strategies for you to get yourself out there, get your blog out there. In the next video I'm going to show you how to dominate this thing and how to be everywhere. Kid you not. We'll see you there.
All right. Hey, my friend, this is the last video in the series. So right now I'm going to show you a cool little stealthy technique that you can deploy in your marketing, and getting your word out there, getting more exposure. It's going to help you get a whole lot more exposure for very, very cheap.
All right. So hopefully in the last video, the stuff I showed you kind of makes sense to you, right? Again, you got to keep in mind, for me to go into all of the details and show you how to, and actually take you and start creating an account with you, and show you how to set up these campaigns and all that good stuff, it'd probably be like a 10-hour course, right? That was not the intention.
The intention was to point you in the direction, right? If you want to get more in-depth training on this kind of stuff, right, if you like this kind of stuff, what I've been sharing with you in this video series, get the 15K Formula, right, because, my friend, that course alone is a gold mine when it comes to stuff like this. Okay.
But again, in the last video, I wanted to give you a direction. I wanted to get your mind working on different ways, different things you can deploy in your marketing to get traffic to your website. So, in this video, I want to show you something pretty cool. All right. So here is your blog, right?
This is you right here. Your website, again, doesn't matter what you're promoting here. You got traffic, right? So you can do Facebook, like Justin Verrengia was talking about, right? Boom.
You're getting traffic here. You're getting social media, you're getting the OPL, right, traffic, you get banners, boom, you're getting PPV, right? Boom. You get PPC, pay-per-click, right?
So there's lots of different ways that you can get traffic to your blog. Okay. So your traffic goes here. Now what if, check this out, what if we could do something with your blog so that these folks, all right, I want you to stay with me. As this traffic comes to your blog, okay, regardless of whether they take action or not, regardless of whether they opt in or not, right?
As soon as they hit your blog, right, we could create a little pool, right, that we could put these people into, okay? What if, as soon as somebody, as soon as this guy over here, right, let me draw this, okay?
As soon as this visitor hits your blog, right, as soon as he clicks on it, what if we could put a little cookie in his browser on his computer? Okay. Just one little cookie. There's another visitor, right?
Boom. As soon as he hits your blog, there's a cookie put on his browser, right? So all these people come into your site and we can create a pool of people, all right. All these visitors right here. Got a lot of people.
Got a lot of people on my handwriting. So basically, we're creating a pool of people here, right, that have at least opened your website, at least for a nanosecond, all right? Then what if we could do this? Check this out.
Let's take a look at this guy, for example, right? He hit your blog. He might take action. He might not. He might just hit it and close it, whatever, move on, right?
And then let's say that this guy goes to check out Weather.com, okay, see what the weather is going to do in his town tomorrow, okay? So he goes to this site called Weather.com, all right? Now, check this out.
This guy visited your blog. What if we could put your banner, boom, in front of him on Weather.com? Now, let's say this guy goes out and he visits another page. And maybe he goes to Huffington Post, right?
And boom, there's your banner, all right? There is your banner for your blog. Remember in the last video, I talked to you about targeting your people, right?
How to use the Google targeting tool and how to do your research with that Google tool, right, and how to find out what this guy is searching for on Google. And then you're going to be a smart marketer, right? So what you do is you create your banners with specific words in those banners that this guy is searching for on Google, make sense? Now, what if you could put those banners in front of him over and over and over again on different sites that he's going to, right?
So he feels like, you know what, everywhere he goes, there is your banner. There is your banner referring him back to your blog. And as soon as he clicks on that banner, right, boom, as soon as he clicks on here, guess what happens? He gets redirected. Guess where?
Back to your blog, all right? Is this place stealthy, all right? So what you're doing is you're basically creating a pool of people, those people who hit your blog, and then you are following them around on the internet everywhere they go. You know, I learned this from watching my wife. The beautiful thing about being able to make money, doing what we're doing, is you give your wife an ability to just, you know, freedom to shop. She can shop around and get whatever she wants, right?
So one time I watched my wife, she does a lot of shopping online and things like that. And so she's like, hey, this banner right here has been following me all over the internet. She's like, you know, I bought a purse or whatever the thing she bought, I don't remember exactly. But then she visited a website that was selling purses or something like that, right, and then she sees that company's banners everywhere.
Everywhere she goes. Everywhere. Everywhere she goes, there's this company's banner on it, right? And so, being entrepreneurial minded, right, I started to dig around and do a little bit of research on how that's possible. And I came up with this concept called retargeting, right.
So it turns out that you can actually retarget your campaigns. You can actually build a pool of people that, you know, later on, you can follow them around with your banners. And your banners are specific, your banners are laser targeted for whatever your people were searching for in the first place. Does that make sense? So it's a perfect match, okay?
And so you can follow these people around, you know, until they either buy or until they take action, until they fill out a web form, and then you can automatically have them being taken out. It's called retargeting, okay? Now, some people know about it, many people don't know about it, okay. And I wanted to share this with you because, my friend, the cool thing about this method right here, okay, is that you can build your own pool of people to follow. And when these people come back, okay, when these people come back to your stuff right here and click on your banners, these clicks are dirt cheap, okay?
I'm talking about, for every 1,000 people that click on your banner here, you might pay maybe five bucks, okay? I mean it's really, really cheap, okay? Super cheap. Now your people, if targeted correctly in the first place, guess what? They are laser targeted for whatever you're promoting.
Does that make sense? And so again, do you think you can get more people in? And when you set it up like this, yeah, so what you're doing is you're having people come back to your blog over and over and over again, and you have this perpetual circle, a cycle going on of visitors coming to your blog all the time, okay, 24/7, and as you are continuing to market, as you're continuing to learn different traffic method strategies, right, as you're continuing to grow your business and get more exposure out there, right, by getting people back to your blog, more and more people are going to be in your pool, and more and more people are going to visit your blog, right? Your blog becomes reputable now, and so obviously you have more people that bond with you, more people that trust you, more people that do business with you, all that good stuff, right? Does that make sense?
Okay, so pretty cool stuff. And I haven't heard a lot of people talk about this, just because a lot of people don't understand it. Now, you say, Vic, how do I set this up? What is this? There are a few sites you can go to.
Retargeter is one of them. I'm actually going to put them right here, all right, Retargeter.com, all right? The one I'm actually going to recommend is SiteScout, SiteScout.com, all right? You can go to either one of those, but SiteScout is the one that I personally use, and I think it's more than half cheaper than Retargeter.com, okay?
That deposit stays in your account, all right, whatever site you go with. I know SiteScout is about, I don't remember, $200 to $500, but let's say it's $500, okay? So you deposit $500 over here, all right? Obviously, this is not required, this is optional, but this is just another strategy for you to grow your business and get more exposure.
Now, this $500 right here, it stays in your account, and they only take out, right, whatever you're doing here for the clicks, they take out from this initial deposit. So it's not like you're paying money just to open an account. This is actually like your funds that they take out from, paying for your advertisement when people actually click on it. If nobody clicks on your ads, you don't pay nothing, okay? So it's a pretty cool method, my friend.
Works great. The trick with this is you have to really, really target your campaigns in the first place, because how this works is when people visit your site — let's say you run a banner, okay, doing something that I showed you in the last video. Maybe you run an OPL method campaign, right? Maybe you emailed your blog post, or maybe you contributed to somebody's list, right, and there was your link, referring them back to your blog, right?
Right here. So what happens is when that visitor hits your blog, there is a little pixel, alright, that gets placed on his browser, so that everywhere he goes, this pixel triggers your campaign, and so your ads show up. And those ads come up from SiteScout, okay? So SiteScout controls, you know, so does Retargeter.
So this site controls the population. They have relationships with a bunch of sites. It's a huge, gigantic network, okay, of sites. And they buy banner placements in bulk. You can have banners here.
You can have the top banners. You can have the bottom banners. There's all kinds of different banners you can display. But you can target sites specifically, okay, on which sites you want your ads to show up, so you can get very targeted with that kind of stuff. Or you can just let them target your site based on your banner, okay?
So you just upload some banners onto SiteScout and then they use their network and your banner just shows up automatically, following your people around. My friend, that's it, all right? Listen, I hope you enjoyed this little mini course that I created for you. Hope that it opens your mind to the possibility. Listen, there's a huge opportunity for you, okay?
I'm telling you. You got a message, right? You got a message. You got something within you. You got something that you want the world to know.
Maybe you're promoting something of your own. Maybe you're providing services. Maybe you are — I don't know who you are, what your situation is. Maybe you are just a customer of Empower Network. Maybe you're an affiliate.
Maybe you want to build your business around Empower Network, right? Maybe you want to log on with us and become an affiliate and share what we have here, this viral blogging system, with others, right? Why not, all right? So there is tremendous potential that you have with Empower Network.
There is opportunity, unprecedented. This is the beginning of something great, okay? And so, everything is shifting. The entire e-commerce, the entire business entrepreneurial world, okay? Everything is going mobile, all right?
Everything is going mobile, and with the mobile blogging platform that Empower Network has, this is the opportunity you have right now. This is a perfect opportunity to learn this stuff, all right? Use your blog. Do it, right? So you understand how that works and take your business to the levels that most people just can't comprehend. My friend, with this kind of knowledge, with what you learn inside of Empower Network, you can do big things.
You know, the kind of stuff that I was able to do so far with Empower Network, the kind of income that I was able to earn, other leaders, people are earning tremendous amounts of money, my friend, right? Obviously, talking about incomes, results are, you know, vary, right? Results are individual. So, and results are not typical, because a lot of people don't do things that are not typical.
So, make a decision that you're gonna do this. Make a decision you're gonna learn this thing and take your game to the next level. I look forward to seeing you at one of the events. I look forward to seeing you around in this community. You definitely made the right decision to be here and I appreciate you.
I'll catch you around. Bye. Folks, obviously the income examples discussed in this video are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible.
Success in this business requires leadership, hard work, and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document. If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php.
One email opens every transcript on the site. No card. You’ll land right back here, logged in.