The Four-Step Belief Change Formula (and the Vision-Casting Method That Follows It)

One member of this coaching call spent five hours alone in his home office, from eleven at night until quarter to four in the morning, working through seven thoughts he had been too embarrassed to say out loud to anyone. William Wood, hosting session three of Next Level Breakthrough, had told the group the week before to stop shoving negative self-talk down and start writing it down instead. So he did. Read out on camera, the list included lines like you haven’t made anything work, so why try, and a harsher one underneath it: isn’t your influence just a lie anyway. That second one carried more charge than he expected, given how much of his identity was built around being someone people actually listened to.

Will’s answer wasn’t sympathy. It was a process, the same one he runs with paying clients, broken into four repeatable steps: capture the thought, change your physical state the instant it fires, change what the thought actually means, then rehearse the new belief inside the exact situation where the old one used to show up.

Why can’t you just tell yourself to stop thinking that way?

Because telling yourself to stop is what most people have already tried for years, and it doesn’t work, which is exactly the trap this caller described falling into. So he pulled up the recording of the earlier training and worked his list line by line. For each of the seven beliefs he chose a different way to physically interrupt it the moment it surfaced: a water bottle toss for one, jumping jacks for another, an actual lap around his empty office for a third. That’s step two, changing state, and it looks silly until you understand the mechanism. Every time a belief fires, it runs down the same worn neural pathway, the one Will calls the bully in the brain. Interrupting it physically works like throwing up a stop sign mid-sprint. The charge disperses somewhere new instead of finishing its usual route.

Only after the emotional charge dropped did he move to step three, pulling up study material and choosing at least three techniques to actually change the meaning of each belief. Step four was rehearsing the new belief inside a specific future scene, in his case picturing himself standing on stage among other top earners and knowing he belonged there. He rated the intensity of his worst two beliefs at over a hundred on a zero to a hundred scale the first night. A day later, one had dropped to the twenties, then to single digits. The other sat stubbornly around thirty or forty, which Will flagged immediately as a sign something deeper was still attached underneath it, not a failure of the process.

What is actually happening in your head when the shift holds?

Will sketched it out as a tree. The negative thought that shows up mid-visualization, the one that says you’re no good at this, is just fruit hanging off a branch. Pluck it and another grows back, which is why reframing one thought at a time can feel endless. The branch is a bigger story, something like I’m not good at marketing. The trunk underneath that is a core identity belief, something closer to I’m not good enough. And the roots are usually an old memory, sometimes decades old, that produced the original shame the whole tree grew out of. Attack the fruit and you fix one thought. Attack the trunk and, in Will’s words, you can wipe out four hundred beliefs that were all hanging off the same story at once.

This is also where the objection gets addressed directly, because it always comes up. Will described a man in a recent workshop who insisted beliefs formed in childhood are effectively permanent, impossible or at best very difficult to shift. Will calls that a poison thought, not because the man is wrong to feel stuck, but because the claim itself keeps people stuck longer than they need to be. He’d watched a woman rewrite a belief that had pinned her in place for years in about five minutes, in front of a stunned room. The tree doesn’t care how old the roots are. It cares whether you go find them.

Why do teams stall out even after the belief work sticks?

After the coaching, David Wood took the floor and pushed the same idea up a level, from personal belief to team leadership, because he treats them as the same lever pulled at different scale. Years earlier, running a small team in a vitamin company, Dave set a specific goal: get his video seen by everyone in the small Alaska town he was working. It happened. Everybody in town had seen it repeatedly, the team hit its rank, and then the whole thing went flat, because there was nothing bigger left to aim at once the goal was met. The lesson he pulled from it: an outcome gets accomplished and then stops driving anyone. A vision has to be bigger than any one milestone, and it has to include the people you want to keep, not just the result you want to hit.

He said, how do you get what you want to get? He says it’s simple. He said, you speak the vision five nights a week, right, in people’s homes when you’re showing the plan, and then follow the eight core steps.

That line came from Bill Britt, a mentor of Dave’s, describing how he built a following of leaders one repeated night at a time over decades rather than one clever pitch. Dave’s version of the same mechanism includes something Britt’s didn’t: tying part of his own growth to a charity that feeds hungry kids, so the people on his team who care more about impact than income still have a reason to stay aimed at the same target as the people chasing rank. Dave told the group that “your vision will determine how big your organization will grow” because nobody sticks around long term for a plan that only serves the person running it.

Put the two teachings together and the session makes one point twice, at two different altitudes. Interrupt the old pattern the instant it fires. Install something more compelling in its place. Repeat it out loud, to yourself or to a room, until it becomes the thing that’s actually running the show. That’s the whole session, whether you’re rewriting a single belief at midnight in an empty office or trying to get thirty people to aim at the same target for the next three years.

The full session goes further than what’s above, including the rest of the belief coaching and Lawrence Tam’s training on email marketing that follows it. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Welcome to your Next Level Breakthrough Coaching, session number three. My name is William Wood, and I stand before you today as a messenger of power and prosperity. Today is a day that we rise up. Today is a day that we reach down inside.

Today is a day that we find within us all of the power, all of the strength, and all of the glory that rests inside of us. I stand before you today, and I say today is the day to rise up and to be men and women. Today is the day to rise up and to speak your truth. Today is the day to be who you are meant to be.

Because today… …is the day when we all break through to the next level. I am a master of influence. Every word that I speak inspires, uplifts, and breathes life into those around me.

I breathe life into my blog. I breathe life into my customers. I breathe life into my team members. I breathe life into this mastermind.

I breathe life everywhere I go. I speak life over the people that I meet. They feel the light coming down inside of me, drawn down from above, flowing out like a river of life into everyone that I meet. Everyone that my voice touches is lifted up and inspired.

Everyone who hears me recognizes the greatness that not only is within me, but that is within them. Everyone that hears me. Everyone that sees me. Everyone that touches my message.

Everyone that hears me. My message recognizes the power and the greatness that is within them, and together we rise up. Together we lock hands, and together we move forward. We conquer.

We go over. We go under. We go through the obstacles that stand before us. We do what needs to be done, because we are powerful.

It is our time, and today is the day that together we rise up. We rise up. We rise up, and we conquer. And so lock arms with me today.

Lock arms with me to fight the forces that would hold us back, that would fight the forces that would keep us down, and to say that today we conquer! Today is our day. We're rising up. We're changing.

It's your time. It's your time. Can you feel it? I can feel it.

And I am glad that you are here with me today. So welcome! Here we are. And today is going to be an amazing day.

Today is a day that we're all going to engineer massive breakthroughs in our own personal success. I almost did that off air, and then I said, no. I'm going to show them exactly what it is that I do to fix my own energy, right before I go on camera. And so here we are right now.

I'm right here today. And I'm telling you, I'm locked and loaded, and I feel a fire burning in me. And I want to bring out right away our first guest of the evening. This is David.

I'm not sure if I'm pronouncing your name right, but is your last name Kalani? Is that how you pronounce it? I can't hear you there, brother. I can't hear you.

I don't know if that's me. Hey, Vanessa, can you tell me? Can you hear him? Because I can't hear him.

I cannot hear you, David. Can you try reconnecting? Okay. Well, we'll bring him on here in a minute.

That's all right. That's all right. So what we're going to do is, I am going to be bringing out David here in a minute because David decided to really look at some of his own limiting beliefs and apply some of the technology that we've been talking about. And the technology we've been talking about for massive belief change is we've been talking about first capturing the belief, and once we cap or recognizing the belief, once we recognize it, we're talking about changing state, then changing meaning, and then connecting that into the future, generalizing the change.

And he did some powerful work. And so, we're going to bring him back out here in a minute, and I want him to talk about his experience. And while he's doing that, I want to show you something. I brought on a toy.

Now, Vanessa, you tell me. I want you to keep your audio on here for a second because I want to make sure that I stay inside the camera here. In fact, I'm going to push this back just a little bit. So can you see me all right?

Yes, I can see you. And I brought a toy. Everybody see my toy? This is like so cool.

My wife got me this. And this has like been my favorite gift for like, for like ever. I love it. I love it.

I love it forever. It's like awesome. And what I want to show you is I want to show you basically visually the difference between low energy and high energy. When you go out, if you're going to be producing a podcast, if you're going to be doing a hangout, if you're going to be teaching, if you're going to be training, if you're going to be doing anything where people can literally feel you, you need to make sure that your energy is up.

And here's why. In fact, just this week, I had a guy come in, young guy. He's in his mid-20s. He's in the middle of dating.

He's serious. He wants to play for keeps. He wants to find his life partner. And he was talking about how he had these habits of doing these really long dates and by the time they got done with this first long date, that like these girls would never ever want to be around him again.

And so I started asking him about how his energy was and I taught him the energy thermometer. And he said that at the beginning of the date, the energy was really high first hour, energy is high second hour, energy is real high third hour. Energy starts to dip fourth hour, it crashes fifth hour, it was like down in the toilet. And then they would never want to date him again.

See people buy your energy and see it doesn't even matter what you say, it doesn't even matter what you're teaching them, it doesn't matter how much value is there. If your energy sucks, they will run away just like you run away from a bad date, just like you run away from a meeting that's boring, right? Think about the worst meetings that you ever sat through in like corporate America or wherever you had a job. It's like when the energy was low and everybody was boring, you didn't want to be there.

That is like having your energy all collapsed like this. Where people start responding to you, where they start really opening up is when you step into your own power, you expand your energy like way out and then they feel it. And what they remember is they remember the energy. They forget what you say.

They forget the content. They remember the feeling. Okay. And so the number one thing that you want to pay attention to as you're out there teaching is you want to pay attention to where's your energy.

And if your energy is low before you teach, even if it's moderate, like my energy was about here right before I taught, but now I'm teaching and I want to make sure my energy was bam, all the way out, all the way out, nice and big because when you walk away, you're going to remember how you felt and you're going to remember how I made you feel. Because ultimately in the end, we are all a feeling and if the feeling that people have around you is all collapsed, they are going to run away from you. They're not going to want to come back.

If you have team members that are leaving, if you have clients that are going away, if you have people that are running from your blog posts and running from your list, part of the problem is your energy is off and you need to expand it. Okay. To do your king or queen speech, to do the exercises that raise up your energy level and say to the world, world, here I am. And they can just feel you vibrating, vibrating with energy and positivity and power.

And when you do that, you're going to make a huge difference. So with that, now did we ever get David back on or is he still having problems with his mic? He was back on but I'm touching base with him right now. You should have him in just a second.

Okay. So right now, as you're out there, I just want you to do this. As you're out there, I just want you to do a quick pulse check and I want you to notice. Where's your energy?

Right here, right now. Is it low? Is it high? Right?

Is it somewhere in the middle? And I want to remind you that no matter where it is, you are in complete control. So here's what we're going to do. Oh, we got him back?

Here in just a minute, we're going to do some energy exercises right here together to practice moving our energy out, to practice being big, to practice being exciting. But David, let's test your mic man. Let's see how you're doing. Can we hear him?

I don't hear him. Can you hear me now? Hey! There he is.

We can hear you. All right, man. Well, welcome. Welcome.

So the reason I want to bring you out is I want to just, it's one thing if I'm telling people how this stuff works. It's another thing if someone says, hey, I went home, I tried this out. And this is what happened. Yeah.

So first rule of thumb, what I want you to do, David, is I want you to be just dead honest with us. You don't need to sugarcoat it. You don't need to make it better than it is. You don't need to make it worse than it is.

I just want you to tell us exactly what it is. Tell us exactly how it is for you as you're going through the process. Is that all right? So first off, I'm going to ask you to be a little bit vulnerable, okay?

I'm going to ask you to actually list out the beliefs, and I'm going to probably poke you with a couple questions along the way. But you don't have to say anything that you don't absolutely want to say. Is that all right? That is.

Okay. So first off, just tell us a little bit about, can you tell us a little bit about where you were or what you were doing when your negative beliefs came up? Yeah. Well, it was exactly what you were talking about in the training last time.

And I have to say that it kind of blew my mind, because for the last several years, I've believed that whenever a negative thought comes, I just need to arrest it and eliminate it. And that's what I've been doing for a long time, and didn't really think about what you said. Well, so what you said really blew my mind. Because it got me thinking that…

Yeah. Yeah. So by listening to the negative chatter, it's going to lead you to the belief that needs to be broken through. Right.

And I really got that in the training. So it was in the days following, probably even just a day or two following, I started capturing and it was hard. Was it hard? I've gotten so used to just dumping those negative thoughts that it was really…

Yeah. It was really difficult to actually write them down. Yeah. And then, so that's kind of…

That was where I was, I guess, to answer your question. What were you doing when the negative thoughts came up? Were you doing an income-producing activity? Was it like a quiet moment?

Was it visualizing? Yeah. When did they actually show up? Yeah.

It was exactly what you said. I was doing some visualizing, and I was really focusing on my goal. Yep. Yeah.

And so you're visualizing on your goal, and then all of a sudden the negative head chatter pops up. Yeah. Like, oh, yep. And here they all are.

Here they all are. Here's the old story. Here's the old story. The old story is now manifesting itself, the old story meaning the old beliefs, right?

And without making any judgment on whether or not that story is true or false, it's just like, is this working for me or is this not working? Now, to be fair, there is a time to push the story aside. If you're about ready to step on stage, you've got to just like punch your energy out and set the story off to one side, right? But like…

Yeah. You get that. Yeah. Yeah.

But if you're in that moment where it's coming up, especially if it's coming up over and over and over again, don't push it away. Capture it. Capture it. Capture it.

Now, can you be vulnerable with this and can you tell us what the specific thoughts were? And if there's one you don't want to share because it's like way too much to share, that's fine. But can you tell us basically what the thoughts were that were coming up? Yeah.

I have my list in front of me. Okay. And I asked you to do this earlier, so I knew you'd be ready, so… Yeah.

You did, so… Okay. And I even agreed earlier that I would do this. And it is vulnerable to share this.

It's… Even still, even though I've worked through some of them… Or most of them, I should say. Right.

But okay. It was… First one, you haven't made anything work, so why try? So why try, right?

The second one, everything you've done so far has had such little result. The third one is that while I was working on a giveaway… On a… On an opt-in bribe for the website.

So I said, even if the bribe or giveaway is excellent, who's going to see it? Right. The next one is, do you honestly think you can… This is a tough one.

It's okay. Do you honestly think you can get even better results than the current top producers? Okay. And if so, isn't that arrogant of you?

Right. I counted that as one. Okay. I might have to skip this one.

Okay. Then the next one is… You can skip one. You can skip one.

We'll give you a little bit of privacy. Right? Yeah. I think that's…

I'm going to skip that one. Okay. Then… Oh, this one's interesting to me.

Isn't your influence just a lie anyway? Oh, interesting. Yeah. Okay.

And that is really crazy interesting, because I've had so much influence for so long, and I've really focused on that part of my life, and the evidence of it is all around me. Right. So where that would even come from was pretty… It was pretty crazy.

But it had some energy on it, didn't it? Yes, it did. Yeah. Yeah.

Okay. And then another one just has to do with a story. I have a bunch of estranged siblings due to a really interesting… family dynamic and story that I won't necessarily go into, but the last question was, what would your brothers and sisters say?

And none of them are a part of my life at this point, which… So it's even interesting that I cared. Right. Okay.

So there you go. So what would they think? What would my siblings think? So was that pretty much the list?

Right. Now, that's a good enough list, even if there's a couple more. You've got that list. Yeah.

What I want you to do is I want you to tell me, though, that… Yeah. How much… Like, if you were to rate the energy on them, zero being it was just a random thought that crossed through your head, it had zero power, and, like, 100 was it came through like a Mack truck and, like, smashed you flat, like, how much energy…

Yeah. …was on those beliefs from zero to 100? I… Well, one of the things that I wanted to say really quick first was that what these questions did for me was they…

They really pointed me to… I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

I don't know. I don't know. I don't know. I don't know.

What these questions did for me was they… They really pointed me to the belief. And you said that in the training. Yeah.

All of this is, like, right out of what you said last week. Oh, yeah. Oh, this is good. You're doing great.

…just worked exactly as you said. But it pointed me to what the actual belief was, and so… And that's why I kind of stopped it at these seven. Right.

Right. Right. things that were kind of the core things I really needed to look at, and so my belief about whether, you know, about my ability to gain traffic, that was where that question pointed me to, and so, anyway, now to answer your question, when I really looked at the belief that was inside that these questions pointed to, it was very, there was a lot of emotion to it. I would say it was 110.

It was like off the charts. It was off the charts, yes. Especially two of them, which I still haven't gotten to. The two that I have not yet gotten to zero are, do you honestly think you can get even better results than the top current producers, the current top producers?

Yep. And the other one was… About the traffic. So, who's going to see it?

Who's going to see it? And those were like off the charts with energy. How much energy is still on those thoughts as you think about them now? Honest answer.

Yeah, at this point, I would say the first one, I'm still at about 30 or 40. 30 or 40? Yeah. Honestly, 40.

Like a 40? And then the traffic one is actually a lot less even as of today. So… I know yesterday, I think I picked it at about 20, but it's now, I would say it's more like 10, even 5.

It's getting really small. Like a 10? So now, let's go into… So that's where he started.

That's where he came. Now, first off, if you're at home, I think there's some comments right below the video. Leave them a comment. Leave them like, woohoo!

You know, like some encouragement, right? Or I'm going to give him a round of applause right here, because that's amazing. But now, I want to know, how did you apply the formula? Because here's what I know.

I know that there's a lot of people that have heard me talking about this, starting with… with Generation Hero, and then moving through the next level breakthrough. They've heard it, they've heard it, they've heard it, but for whatever reason, they haven't applied it. And that's okay.

I'm giving you a huge… Like, I'm reaching out right now, and like, I'm giving you a huge hug. That's like a huge internet hug right there, right? And so, like, it's okay, but like, the question is, is if this stuff is stopping you over and over again, why aren't you doing it?

And I know that this is happening, because I read through a lot of the comments in the coaching section, and I see what people are saying, and I can see their stories, and I in Facebook print, right? And I go, ooh, there's a story that might not be super useful, right? And even I've heard stuff come out of my own mouth. I mean, so it's like, nobody's immune.

You know, we all do it. But like, the question is, if you've got a story that's not serving you, you know, why aren't you changing it? Why aren't you applying the formula? But David, tell us, in brief format, what did you do, in what order, and what helped you the most?

I truly… Like, when I decided… When I decided I was going to do this, it was 11 o'clock at night, I decided I was not going to bed until I got through all seven. I pulled back up the recording of the training where you went through it, and I wrote down the steps.

Right. And so literally, for each one… Well, the first step is capture, so I had already done that. Yep.

The second step was changing state with anchoring. And I literally… I did a different anchor. I did a different anchor for each one of the seven.

So I chose something different to change my state for each one. What I want to know is, did you use a hula hoop? Ha ha, no. No.

I was here in my office, I don't have a hula hoop. Okay, yeah, I was just saying, you need to… But I did use… You need to have, like, a fun water bottle.

I did the water bottle, I did jumping jacks. Water bottle, jumping jacks. Yeah, I mean, anything, like, the things that you brought up, but also anything I could think of. I actually ran through the…

I mean, there was nobody else here in my office, so I just, like, ran around the office for a little bit. Right. Running is good for me, so… Changed the state was the second.

Changing the meaning, then, was the third. So that took some time. And what I did there was I pulled up the study guide from the second module of the top producer formula. Yep.

And looked at the 14… 14 steps, and deliberately chose at least three to kind of work through each of the questions or beliefs that were evident here. Nice. In order to change that meaning in my own mind.

And it was really great. It was really hard. I got pretty emotional many times. And it really took me deep.

And I felt the freedom from it all. But really, actually, the most freedom came from step four, which is practice rehearsing the new belief in my mind in the context that they make sense, is what you said. And so I would take these things, you know, and I imagined… I imagined…

I imagined… I imagined being on stage standing with the other top income producers and knowing that I belonged there. And that was really, really awesome. Amazing.

That's just one. But I did that over and over. And, yeah. And I didn't leave my office until 3.45 a.m.

So it took a while. So you went from, like, 11 p.m. to 4 a.m. So, like, five hours is what you spent that first time around.

And then have you done anything since? Yes. Yeah. Yeah, yesterday I worked on the two that still had some emotion to it.

And, like I said, they still do. But I did a little bit more. I wouldn't say… Did you reboot the whole process or did you just go right down to step three?

Or where did you go? Oh, good question. I went to step three. Yeah.

I would recommend… So you did three and four. I would recommend that you go back up to step two. Okay.

Okay? Awesome. I will. So you want to think about these like a…

It's like rinse and repeat, okay? Uh-huh. So, in fact, I do this with clients. There's actually, like, a bigger pattern that's going on here that I'm not going to describe right now.

Not because I'm holding back, but because it would take me a while and I have other things that we need to get to. But there's a bigger pattern. There's a bigger pattern, but in NLP, the thing that I've talked about, and this will be useful for those of you that are out there trying to change beliefs, too. And if any of you have done any work, I want to hear about it.

Okay? Inside of the thread, there's a success story thread. In my mind, working through a limiting belief, even if it hasn't produced a monetary result yet, that is breakthrough material. I want to hear about it, right?

So, like, David, I want you to post in there your success story and tell us what, you know, what the change is about. But the formula in NLP is sometimes referred to as a tote model. Now, I'm not going to go through the tote, because the tote is kind of like a, almost like a semi-scientific formula that takes, like, a long time to explain. But I like to think of it like the scientific method.

In the scientific method, what do you have? You form a hypothesis, right? And the hypothesis is, if I run these four steps on a belief, that belief is going to change. And then what do you do?

You go, Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. your state changes, and then you're going to measure it. And when you measure it, you're going to notice how much energy is there.

So for example, on one of these you've got still like a 40 on it, and so the third step to the formula is to adjust, and you go okay, well the finger twizzle didn't completely get it, so now I'm going to go for, I'm going to think about the belief, I'm going to bring up the belief, then I'm going to bam, I'm going to pop right into affirmations with music. Then I'm going to do that, and then I'm going to go back through, that's my new hypothesis, so I test it, then I measure it again, and maybe it goes down only 10 points or something.

So what do you do? You adjust, and you run back around. This is like doing split testing on your landing pages, for those of you that have like a numbers brain. I like it.

Yeah, yeah, you're like split testing your NLP, and so, which is really cool, like as a coach or a practitioner, it's like, it's all fun. It's all feedback. It's all feedback. If I do something and it bombs, which it does, like today I had a technique not really work that well with a client.

I don't go, oh, I'm bad, you know. I just go, oh, we need a new test, right. Landing page didn't convert, we've got to change the headline out, right. And then we pop it right back through the whole formula.

So typically speaking, here's my rule of thumb, if I'm going with a client, I said last time it's more powerful to change the headline. Change the energy around a belief, or the emotion around a belief, than it is, or it's not more powerful, it's faster to do it that way than it is to reframe it. So I typically won't even go to reframing until this number is below a 20, and ideally below a 10. Oh, okay.

Okay, now you don't have to do that, but this is just for everybody out there. So what I'm doing is I'm going to actually go through, and I'm going to re-anchor, re-anchor, re-anchor, re-anchor, re-anchor, re-anchor, re-anchor, until I get it down. Okay. Now if for some reason I can't get it down with re-anchoring, then I might go and try reframing.

Because I've had reframes completely spin me around in an instant, but usually your reframes will loosen things up, but a lot of times they won't completely do the job. And I'm saying this especially if the belief is really deeply entrenched. So your fastest way to punch through a limiting belief is to re-anchor it until the energy around it is really low, or the emotion around it is really low, and then you're going to come back around and reframe. So what I'd recommend you do.

And we're not going to do, I don't think we're going to do this live on camera, because I don't think. I might change my mind and do some coaching with you here in a minute, so we'll have you hang out for a little bit while I teach. But if the belief doesn't completely go away, there's predictable reasons about why that is. One could be that it's really attached into a deeper belief, and that's what I'm going to be teaching here in a minute.

And the other one is, is that you just need to re-anchor it more, so you need to go through, and you need. It will take more than one day, but you need to keep on doing re-anchoring, re-anchoring, re-anchoring activities. So here's a way to think about it. So basically a belief, when it fires up in the brain, it's like there's this cluster of neurons in the brain.

They're all like wired together like this. And sometimes in the literature it's called a bully in the brain, right? So you have this like bully in your brain, and boom, it lights up and it sends energy through the brain every time it gets lit up. And then when it explodes out with energy, then it's like, oh, I'm going to go through this.

I'm going to go through this. So then that thought is going to go through a certain series of neural pathways. And like on an FMRI, you can actually track them and you can watch these thoughts happening. It's super cool, right?

So every time the old story lights up, boom, it like travels on this road or travels on this pathway through the brain. One of the things that we're doing, it's not the only thing that we're doing, when we light it up and then we immediately, boom, change our energy is we're just like throwing up a stop sign. And so the bully goes. And it starts to go and then it hits this giant stop sign and the energy from it disperses and it starts to, not metaphorically, it starts to literally rewire your brain.

Your brain starts to like draw energy in a different way, which means that you can now respond in a new way. You have more choice. It doesn't mean you can't travel the old pathway. What it means is you have new roads to travel in your brain.

And so what we're doing here is every time it comes up, every time it starts, boom, throw it up. Do a water bottle toss. Every time it comes up, fingers. Every time it comes up, hula hoop.

Every time it comes up, cross crawls. Every time it comes up, jumping jacks. Every time it comes up, boom, king speech. Every time it comes up, affirmations.

And eventually what happens is we've totally disrupted the old thought pattern. The old thought pattern is now attached in the brain in 500 new ways that's also attached to feelings of power, of resource, or whatever it happens to be. And now the energy is really low. And when the energy gets low on that belief, now you're in an awesome space to reframe it.

Again, not to say that you can't just reframe something or change a belief by just reframing, but all I'm saying is it's a lot faster and easier usually for most of you to do your energy movers or your emotion movers first. So does that make sense, David? Yes, absolutely. So here's what I want for you.

That's great. Thank you. Yeah, great stuff. And I bet you guys there are also getting something.

If you're getting something out of this, in the comments, put it in the comments. In the comments below the video, post what you just learned. And here's why I want you to do that. When you teach something, you're more likely to retain it.

So write down in the comments, what did you just learn? What did you just learn from what we just went through? And then also, if you're willing to commit to work on changing your old stories, post that down below in the comments because ultimately the reason I am repeating this information over and over and over again in different ways, giving you a little bit more every time we go. And that's happened to you, David, hasn't it?

Every time you hear it, you hear a little bit more than you did the time before, right? Yeah, absolutely. And the cool thing about this is that once you've got this skill, you will have a skill that like most of humanity does not have. I taught a visualization workshop two days ago here upstairs in my office in a big room that we have.

Had about 20 people there and we were talking about the topic of limiting beliefs came up. The guy sitting on the front row, nice guy, but he starts telling me this story. And this is the story that most of humanity has. He says, well, the problem is that a lot of these beliefs come up when you're really young and you're really impressionable and your subconscious mind is wide open and then your subconscious mind buys into the programming.

And then he said this, he says, it's impossible or at best very, very difficult to change a belief. And I had to stop him. I said, I know. I appreciate you sharing.

And I said, really what you're saying is you're saying that up until now, it's been impossible or hard to change your beliefs. And he goes, no, I haven't been saying up until now. And he actually said, I'm saying it's impossible. And I said, I'm just going to pause you for the rest of the audience.

I don't want you to poison their minds, right? And this is a poison thought. And I'm not saying you're poison. I'm saying this thought is poison to the mind and a lot of people have bought into it.

Why? Because what they've been trying to do to change their old stories hasn't worked. I'm telling you, this formula works and it works fast. And you can take a belief that you've held on to your entire life and in a matter of minutes sometimes, sometimes in a matter of days, sometimes in like a month, you can completely set yourself free.

Now this won't only impact you inside Empower Network. Your limiting beliefs are affecting your ability to have health, they're affecting your ability to have wealth, they're affecting your ability to be happy in your relationships. They are affecting you everywhere. And so the skill set that you're getting right now is literally a skill set that you'll be able to take with you for the rest of your life.

I'm going to be in Peru next week. All next week there's a university and a private NLP institute that's bringing me down to teach and they're asking me to teach this because they don't know it. Even though they teach NLP, they don't know this stuff. It's like simpler than anything I've ever seen.

So I'm going to spend two days down there teaching them the same thing that I've been teaching here. And they'll be paying good money to come in and just learn this. I believe that this four-step belief change process is worth way more than the entire cost of the coaching program. It took me years of being a coach to figure out.

I paid about $100,000 just to figure this simple little formula out. You will literally take it for the rest of your life. You can change any wall that comes up as you pursue a goal. I'm going to spend two days down there teaching them the same thing that I've been teaching here.

I paid about $100,000 just to figure this simple little formula out. You will literally take it for the rest of your life. You can change any wall that comes up as you pursue a goal. And what is that worth?

And not only can you do it for you, you can do it for every team member that you have. You can do it for every person that you personally recruit. You can do it, you can help your family change those old toxic beliefs. And so I paused him and then I said, let me teach you something and demonstrate it.

And then you tell me if it's impossible to change your belief. And I took a woman out of the audience, very old relationship belief that had her pinned in place. And it was intense. It was so intense she was like in tears just thinking about it.

And literally within five minutes, we had that belief completely rewritten. And everyone in the room was stunned. They're like, I've never seen anything like this. And that's because you can change in an instant.

You can take something old and toxic. You can take something that's been with you your entire life. And you can choose something new. And by choosing something new, you can set yourself up for a new life.

You can set yourself free for a whole new life of freedom. Now, David's still got to go out and do the work to deserve to be on stage. But the first step is just believing that it's possible so that he actually goes out and takes the actions necessary and so that he stops vomiting negativity on his clients. And I'm not saying you're doing that, but we do that unconsciously.

If we have a really toxic belief, it will show up in our language. And if it doesn't show up in our language, it will show up in our body language. So one of the ways to stop vomiting negativity on people is to do the work on the self to really clear that out. So, David, man, I'm going to get a huge round of applause, huge props to you.

I'm going to go over and look at the comments here in a second. But I can't do that and talk into the camera at the same time, not while I'm standing anyway. Thank you so much, man. Yeah, so this is good stuff.

So I want you, David, to feed back to me. What did you just learn? Ah. Well, like you said, there's – you're adding bits to what you've been saying all along.

And the addition I just took is the repetition of the anchor change until the emotional power comes down. The changing – the reframing is easier when the emotional energy is down, and that totally makes sense. Yeah. So I can work on doing that more effectively and more consistently.

And I love the idea of basically short-circuiting the thoughts by instantly doing – so whereas before I kept just eliminating the thought, I now can attack it with an anchor change. And – and – Really, it's arresting the thought, which is what I thought I was already doing, but doing it in a much more effective way to make long-lasting change. To make long-lasting change. Awesome, man.

Hey, I love it. Why don't – why don't you hang out for a second, but mute yourself, put yourself in the background. I want to teach something. Hey, it looks like Dave's here.

Dave, pop out and say hi if you're here, man. I want to – I'm looking over at my camera here, so let me know if you're actually here. If not, that's fine. I'm going to keep on going.

I want to teach one more thing, because I want to layer something in that he just brought up, because there's another reason why – oh, Dave, hey, man, say hi. Take yourself off mute and just let us know that you're here, man. Yeah, I've been here for like, I don't know, 30 minutes or something. Oh, yeah, cool, man.

Well, we're glad you're here, man. So we're going to pull you out in just a minute, and then we're going to give, like, David Wood some time to do his pieces. I will tell you that personally, every time we've had one of the coaching sessions, one of my favorite parts of the whole thing is listening to Dave speak life into us, and he does that better than anyone that I know. And so, Dave, I just want to say I really appreciate you being here, man, and I mean that.

I'm here. Yeah. So I'll mute myself out and just tell me when you're ready for me. Yeah, perfect.

I'm going to go back in. I'm going to do a little bit of teaching on beliefs. I'm going to show you how to take this to the next level, because there's something else that will happen as you're changing your beliefs. As you're talking about changing the things that come up as you're going for it, one of the things that will predictably come up, I call it the Pez dispenser of emotions, okay?

And so just imagine a Pez dispenser. You, like, tip back the little head, and it's like, oh, there's my limiting belief that's, you know, something like I can't be on stage with the leaders or I can't do what they did. And then you get that one out and you nuke it. Ha, ha, ha.

You, like, crush the little Pez into pieces, and then it's like, boink, another one pops up right underneath it. You're like, ah, what the heck, right? And then you pop that one out and another one's underneath it. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

Okay. Okay. Okay. draw this out on the board for you.

But that'll really discourage some people. They'll go, oh my gosh, it's like a never-ending chain. It'll never end. It's not true, okay?

So I've got bad news and I've got good news. The bad news is beliefs and emotions will often be like a Pez dispenser in that there's like several of them stacked on top of each other. So for example, if I'm doing rapid emotional release techniques with people and they've got, let's say they've got anger that's up. Here's what I know.

Now this is not a rule, this is a rule of thumb, right? The difference is a rule, it always happens. A rule of thumb is like it happens a lot, right? So as a rule of thumb, I know in the back of my mind that if anger is there, there's about an 80% chance, at least with my clients, that sadness is right underneath it.

And I'm telling you, it doesn't have to be there. It's not always there. But about eight times out of ten, I will help them release the anger. And right underneath the anger, bang, there's sadness.

And so some people, and sometimes it's really intense, sometimes the intensity of the emotion just underneath it is actually more intense than the one that was on top. Sometimes the intensity of the limiting belief that's just underneath it is more intense than the one on top. And I'll show you why here in just a minute. And it freaks some people out.

But I say, hey, this is progress. If the first one changed, if the emotion that you're feeling has changed, if it changes from anger to sadness, then it's a good thing. If it changes from anger to sadness, then it's a good thing. If it changes from fear to guilt, if it changes from guilt to shame, if it changes from betrayal to hurt, that's good.

That's actually forward movement. Even if the intensity of the emotion goes up, even if the intensity of the next belief is actually a little bit more severe, what it means is that we're working our way down into the very core issue. And when you change that, everything changes. Everything changes.

And so you actually want to welcome it. So the bad news is, your emotions are kind of like a Pez dispenser a lot of times, especially if it's an area where you've been struggling a lot. You've probably got more than one emotion stacked up, and there's a chance, it's not guaranteed, there's a chance that what's underneath is just a little bit more raw than what was on the surface. That's not always true, but that's true a lot, right?

Here's the good news. The good news is, your emotions are like a Pez dispenser. You're beliefs are like a Pez dispenser. It's the same news.

I have never yet seen a bottomless Pez. There is a bottom to it all. Your Pez will eventually empty out, and you'll be done. And when you've done that, you have cleared out massive energy, and that's where someone can meet you in a year's time from today, and they go, you are totally changed.

And it's not a negative thing. This is like, wow. I'm telling you, if you knew my brother Dave when he was 18, and then you just teleported forward without seeing any of the personal development that happened, and you met him today, you wouldn't recognize him. If you met me five years ago, and you didn't see all the changes that had happened between then and now, you would actually think I'm a different person.

That much change is possible, and it's possible for you. And it's possible when you apply it. So let me draw one more thing out. This is the next level concept, and I'll probably build on this at another time, but I want to make sure Dave has time, and if there's a little time later, maybe I'll come back out and do it later today, but if not, as the coaching goes, I'm giving you a little bit more each time.

I'm giving you coaching technology that can change your life, and coaching technology can change the lives of the people that you coach. So here we go. So let's see. I'm just looking at my whiteboard.

Okay. If you stop being able to see this, somebody pop out and like yell at me. Okay. Yell at me and say, Hey, we can't see what you're drawing.

Okay. I'm just looking over. Okay. It looks like you should be able to see that.

If somebody, if you can't see it, somebody come out and yell at me here. Maybe Vanessa or someone just come out and say, yay, I can see it or nay, I can't. But what we've got here is we've got a drawing of a tree. Vanessa, can you see it?

Yep. We can see it perfectly. Okay, cool. So this is my belief tree.

So in my belief tree, what we've got is we've got, um, we've got fruit, we've got a branch, we've got a trunk and we've got roots. And what will happen most of the time is that the, the negative self-talk that comes up as we're, as we're visualizing or as we're taking an action, maybe we're blogging or maybe we're trying to syndicate or maybe we just had a bad lead day. Right. Um, is, is that, you know, like for example, I had a lead day where like I got like a hundred leads or not quite a hundred, like 91 leads.

And then the next day I got like five or something. And I was like, Oh, and the thought popped in my head, like, you're no good at this. Right. And it's like, that thought is usually just the fruit on the top of the tree.

So if I got an apple tree and if negative beliefs are like the apples on that tree, like I can go and attack them one of a couple of different ways. One way to attack them is that I can pluck every apple that comes off the tree. That's kind of what cognitive behavioral therapy does with reframing. Okay.

And that's fine. That's not bad. It's actually really useful tool. I'm glad that we have it.

And I teach my clients similar reframing tools, but it's like, if we, if I have to pluck every apple on that tree and my tree is also creating new apples all the time, because all I'm doing is plucking the fruit that's coming off of that tree. I could pluck apples for a long, long time before I clear out that tree. I might be, be plucking apples for the rest of my life. But here's the cool thing.

Every belief is attached to a branch. Now, this is a larger belief that will tend to have a cluster of beliefs around it. So if the belief was like, I'm no good at this, right? Just as an example, the, the branch belief might be a larger story, like, like something like, I'm not good at marketing, right?

Which I actually don't think was the belief. I haven't explored this one, so I don't want to do it on the fly, but I'm just gonna give you an example, right? So it'd be like, I'm no good at marketing. Well, that I'm no good at marketing belief may have, may be attached to like a hundred different apples, so to speak.

It might actually be the governing belief that governs like a hundred things all at once. But that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, that's, then that belief is tied into the trunk of the tree. Now, a trunk belief might be something like, just a big story, like, I am not good enough. And that I am not good enough story, it might show up in my marriage, it might show up in my marketing, it might show up in my unwillingness to take action steps that would actually benefit my business.

But it shows up in like all these different contexts. If we just follow it down the tree. And then this, and then this feeling of I am not good enough might have its roots in like a memory from age seven, where a teacher yelled at me and put a dunce cap on my head and made me sit in the garbage can with duct tape over my mouth. True story, actually.

But actually didn't affect me. That one I just thought was hilarious. But like, you know, you have something like that happen, and that could build a feeling of like shame, for example. So here we have an example.

It wasn't, it wasn't, it wasn't, it wasn't, it wasn't, it wasn't, it wasn't, it wasn't, it wasn't at seven, it was like at 10, or 10 or 11 when that happened. So we have a 10-year-old story, dunce cap, dunce cap, duct tape on the mouth, you know, sitting in the garbage can being punished in school for probably acting out or being goofy or something like that. And that produced shame in me. That shame fueled the belief, I'm not good enough, and I'm not good enough now shows up in my marketing, and it shows up in my beliefs about what I can do with lead flow.

So do you see how that works? The question, which of the beliefs do I want to attack first? If I can find them, I always want to go down into the root system. Now, if I can't find them, I'm going to go attack whatever is obvious in there.

So there's a process that we can use, and I'm not going to detail this today, I'm just going to put it in your brain. Because some of you, just by having it in your brain, you're going to be able to naturally connect the dots down into your root system. If you can go and start changing your branches, you can change a hundred limiting beliefs at a time. If you go down and you start changing, you start attacking the belief tree at the trunk, you can wipe out four hundred negative beliefs all at once.

If you get down into the root system, you can change generations of beliefs and perhaps, and I know that the metaphor doesn't quite fit, you can change multiple trees with hundreds of negative beliefs each. In other words, getting down to a core belief matters. So for a moment, when you capture that belief, allow yourself to be there, and this is not the full technique, but one of the techniques that I will often times use to start teasing these out are journaling techniques, when I'm doing them on myself. And I'll journal and I'll say, hey, I feel like I can't do my marketing, I feel like I'm not good at building capture pages or whatever comes up.

I feel like I'm not good at building capture pages because… And then I just start journaling. And I might write out a page or two pages. And what I'm looking for, is I'm looking for memories that pop up, or I'm looking for emotions that pop up, or I'm looking for other limiting belief statements that might show up in my journaling.

And so before I shred it or burn it, I might capture the thing in that journaling that had the most heat on it, and then I'd work on changing that. Because that has probably at least connected me into a branch, and it may have connected me right down to a root just there without actually knowing that. So that's one of the things that I'm looking for. So that's one of the things that I'm looking for.

So that's one of the things that I'm looking for. So that's one of the things that I'm looking for. So that's one of the things that I'm looking for. I'm sitting here really emotional, actually, because this is really powerful.

I feel like there are some very significant things already that you've helped me connect from the fruit down to the roots. And obviously, there's more, but just on the surface, I can already go where you were saying that this makes so much sense to me, the analogy of the tree and the different parts and being able to, especially with what I went through over the weekend, I can see really attacking and changing. The bigger things, the deeper down the tree we get. That's fantastic.

Thank you. Yeah, the more profound you get in this tree system, the more change you're going to get. And that's true for you at home, too. Now, sometimes as you go down the tree, you bump into a place, you're like, oh, crap, I need help, right?

So if that happens, do something to change your state, do jumping jacks, do your king speech, and then go find somebody who can either professionally give you help, whether that's a… a really good therapist, whether that's a coach, whether it's somebody like myself. But sometimes, I'm telling you, we get stuck. I get stuck sometimes.

Sometimes I identify a belief and I'm like, oh, crap, right? I need help with that. And so usually about 10 or 20 times a year, I'll go out and I'll have somebody help me clear out a belief, right? And there's nothing wrong with that.

So if you bump into a spot where you can't work through it on your own, here's why. If you get to a belief, like David, with your beliefs that wouldn't move all the way down, I'm just predicting. I don't know that this is true, but probably what happened is you did kind of pick that apple, so to speak, but there was something attached to it down farther down that needs to be cleared out. Is that about right?

Yeah. Yeah. And I hear it in your voice. If you hear him, you can hear how his voice dropped.

So there's something else. So you're going to actually take your attention off of that belief, and you're going to follow it as far down the tree as you can go, and you're going to start working on that. And if something else pops up, you're going to work on that. And I want to report back.

I want to report back from you within a week on Facebook and tag me and make it just a post for the whole group to see and just tell us how it's going. If you come in and it's something real sensitive, you don't have to tell us what it is, but I want you to tell us about the process of working through it and what's happening to you as you do. Is that all right? Will you do it?

Absolutely. Okay, man. I appreciate you coming out. With that, a huge round of applause for him, a huge round of applause.

And we appreciate you, David, for doing the personal work that it takes. I know that you're going to break through. You're going to be a leader. You're going to go out there and influence.

Thousands, tens of thousands, hundreds of thousands of people because of the changes that you are making right now. And with that, I'm going to bring out one of my personal mentors, my brother. And I'm telling you, my brother David is one of the most powerful life mentors that I've ever had. He's someone who's gone through infinite amounts of belief change himself, and he's taken himself literally from the depths of poverty to an amazing level of life abundance.

And I want you to make sure that whatever you're doing, you stop it right now, you put it away, and you completely focus in on the camera, and you put all your focus in on David because he's going to share something with us that's going to help us take our thinking to the next level. So, David, if you're ready, time's yours, man. Yeah, yeah. I'm happy to be here.

And I always like actually listening to stories about belief change because I think that, you know, I grew up in, you know, a kind of, you know, a system that most of you guys grew up in, and that's like that people don't change their beliefs, you know. There's like the – a lot of people treat them like they're these sacred cows, but the reality is is that people change their beliefs all the time. In fact, you can't really go through a day without changing your beliefs a little about something or other. You can believe in things more, have more faith in things, have less faith in things.

If you're in a bad mood or something bad happens to you and you're taking meaning out of that. But people over the course of a year, two years, change their beliefs about people, change their beliefs about themselves, change their beliefs about what's possible, get new ideas. Ideas change beliefs. They learn new information.

New information changes beliefs. They have some sort of like major dramatic experience. That changes beliefs. They meet a mentor.

Mentor can change beliefs. And so beliefs are like really malleable, and they change all the time, which is the good thing about them because the bad thing about beliefs could be if you have a belief that you don't want, it's really going to control your life, you know. And I found myself being controlled by limiting beliefs, you know, the majority of my life. And I still got limiting beliefs that I'm working through, but they're getting better and better.

But every single time I've destroyed a limiting belief and replaced it with something that's better, my life has gotten better. And that's the thing I really want to encourage you in is that this stuff not only matters, I believe that it is the most transformational stuff that you could do is to attack things where they start, which is actually not tactics and not strategies. It's actually what you believe on the inside. And I think that actually affects things more than any of us think, more than any of us believe.

Fundamentally, you know, when I got started in 2009, the real difference in 2009 from 2008 and 2007 and 2006 and 2005 and 2004 and 2003 and 2002 was actually that I just believed differently for some reason. And I've actually never been able to believe differently. I've never been able to pinpoint exactly what the moment was or when that shift happened for me. Will could probably do it in some sort of trance process, I imagine.

If I asked him, we should probably do that sometimes. That'd be fascinating. Although it's different for everyone, so I don't know how useful that would be. But something just changed for me in 2009.

And what changed was is I just knew that I could do it. And I knew that I was going to do it right then. There wasn't anything really that I learned different that, you know, that I ran into some sort of secret key and secret vault of information. Oh, and there's bugs flying in here.

I'm going to shut my door. Hold on a second. Dave, I don't know if it's possible. Did your camera work?

I mean, it's cool if you can't come out, but would it be okay if we saw you? If what? If your camera, I don't think your camera's on. Oh, I can totally see it.

Hold on, let me just refresh the page. No, I can see Dave. Yeah, yeah, he's good. Oh, weird.

Okay, wait, I see him now. Never mind. Just my phone. Okay.

My bad. Okay, yeah, yeah. Yeah, so I had a fundamental belief change in 2009 for some reason. And I think that it was just because I hit a low point and I made a decision that's happening now.

Because I actually never struggled with believing that I could do it someday. I just always struggled with believing that it's going to happen right now. You know what I mean? And that was massively limiting.

And I think that there's a lot of people, probably some people in this group that have similar struggles, if you're honest, where when you think about yourself being successful, you're always thinking about it in the future. And maybe this group has helped with that. Maybe Will's helped with that. Maybe you've gotten a little bit closer.

But you're still seeing it like, I'm about to have my breakthrough. My breakthrough's right around the corner. People say things like this all the time. They say, my breakthrough's right around the corner.

You know, oh yeah, I'm going to make it. You know, over the next year, I'm going to make it. They're seeing themselves starting to succeed really in a year. And then they're imagining themselves, like, having struggles.

But then there's just something that happens to people when all of a sudden they know that they're going to do it right now. And I really don't think that that's anything other than a fundamental core belief change in what's going to happen, right, because it really doesn't have any sort of reflection on reality. Because you may have had the same skills you had a minute ago and the same knowledge you had a minute ago, but all of a sudden you're acting way different, right? And I've seen that come alive in people's voices.

You know, I was listening to somebody. It was a friend of mine who I actually got in the industry on Facebook the other day. And I was like, he really is interesting to listen to. And I was listening with my friend Jamie.

And Jamie said, it's fascinating because when somebody's passionate, they always, always, always are interested to listen to. And when somebody just goes through that shift where they believe it's happening for them and they believe it's happening right now and they're going to do whatever it takes to get it now and it's not going to be put off even a month, even two months, until the next event, until three months after that. They're not going to stick it out forever. They're going to stick it out for the long haul.

You know, you hear people say things like that, and we never think about phrases like that. I'm going to stick it out for the long haul. You know, I'm here for the long haul. You know what I mean?

You're implying that it's going to be a long haul. You know, hauling things isn't fun. I would rather drive a race car, you know? Language like that isn't the best kind of language to use when we're talking about producing results, right?

I'm going to stick around for the rest of my life whether I like it or not, right? Well, you could just like it and decide that you're going to do this and decide that you're going to do it now. And decide that you're not going to go on a long haul, that you're going to go on a short sprint. You know, and the two are different.

And so when people's belief changes, when mine changed and I just started treating it like this is all there is right now and I'm going to do it now, right? I don't need to learn anything else, right? It was amazing. It was amazing.

It was amazing how my energy changed because I started acting differently. And back in 2006, I actually had my first like minor success, but I wouldn't really call it success because I never really made more money than I was spending. I started making like $2,000 or $3,000 a month for a few months, you know. Before that, it was $1,000 a month.

And then after that, it went back down to $1,000 a month, you know. For a few months there, though, I was like a regional director in this company selling gel vitamins. And the reason that I was able to build a business to regional director, which wasn't really that big of a rank, and it's like bronze, you know, or like half of silver, you know, in Power Network. And the reason I was able to do it was because I went through a fundamental shift where I decided that I was going to have my own team vision, right?

And this is something a lot of people just put off and they never end up doing it or they take years to do it. And until you do it, you're never really going to have a team. So what I did was I actually pulled out a notebook and I did exercises really similar to what we did on, you know, on this, you know, in this coaching group where we, you know, we made out a vision for something that we're going to do. But my vision was specific in the sense that I was writing a vision about what me and my team are going to do.

Because I learned from Eric Worre, who's one of my mentors, that all leaders, the reason people are attracted to working with teams who are good people is for something the team is going to accomplish together, right? It's not necessarily for the company, although the company can be really attractive, the process can be really good, we can have really good recruiting systems. But the reality is, is that people are attracted to you specifically, not for my vision, for yours, right? They might be attracted to the company because of my vision and they might be attracted to work with you because of your vision.

But if you have no vision, right? You're not going to be attracted to the company because of your vision. Right? Then what happens?

Well, you perish, first of all. But the next thing that happens is that nobody good will join, because people want to build with people that are going somewhere, right? So like Eric Worre taught me this back in 2006 or 2005 or something like that, and then I was like, I'm going to have a vision for my team. So I actually pulled out a notebook and I just sat there, like, meditating and stuff like that.

Oh, there's a dragon flying here. That's what that noise is. That might freak me out if it hits me in the face or something. So if I jump up all crazy, that's why.

But in any case, you know, I pull out this notebook and I started writing out this team vision, right? And my vision was like, we're going to own the Fairbanks, Alaska market for Agile Enterprises, right? Which at the time, that was like huge for me, right? But it was like, I'm going to make it so everybody in this whole town sees this video like five times, right?

And we actually did it. Like I talked about it in every meeting. Right? We started doing it.

And then we're like, yeah, we're going to like own the Fairbanks. Well, there's only 30,000 people in Fairbanks, Alaska, right? So it's like you get a thousand people in and everybody in town has seen the video like 15 times. There's nobody else to market to.

The vision is like, doesn't work anymore because you've already done it, right? So the problem I actually had in that was that my vision was too small and I didn't immediately start doing something bigger and talking about something bigger when I got there. But the fact is, is that just having a vision worked. Because I was talking about it all the time.

In front of groups, the groups of people started to believe it and they started to buy into this idea of what we're going to do together. But then we accomplished it and all the momentum just stopped and went to zero, right? So visions are powerful and they can also be too small. But fundamentally, there's a vision that you've got for what you want to achieve.

And then there's like a vision you can have for what you and your team are going to do together. Right? And that's why people join you. So if your vision is like big enough to fit like you in it, you know what I mean?

Like I'm going to make $100 a day. Well, that's more of an outcome and less of a vision. Right? That could be a part and a stepping stone to a vision.

But it's not really a vision because it's not really going to inspire anything but actions that lead to creating sales and creating maybe an upsell or two here and there. Right? But it's not going to inspire anybody to stay around you. It just won't.

Right? And if you really want to get to the next level, I like to take the philosophy where the greatest leaders are the servants of many. So your vision, therefore, has to serve people. Right?

Serve your customers. Serve your team members. Serve the people that you sponsor in some way. They've got to be a part of something that's bigger, right, than just I'm joining a biz op or I'm joining a network marketing company or I'm joining the best top plan ever or I'm joining because of like this awesome sales video.

Right? There's got to be more than that if you want to get good people and keep them around. Right? And it really has a powerful effect on people when you get clear on what you're doing as a team.

And actually, I'm going to tell you guys something. The problem that some of the teams in Empower Network have who are not growing is that they're not growing. The problem is that they have no team vision. They're just repeating a process that they've been building for a year or for two years.

And they're repeating a process because the process works and so people are staying around. But the people aren't really aiming at anything as a group. Right? And because they're not aiming as a group at anything, the excitement is like way lower than it could be.

Right? And you guys have probably all seen that since the Miami event. I realized in… Well, really in January. Early January, I had been doing a lot of different things and I had been just building Empower kind of like the same thing.

I was like building it and like, look, as a part of a process, these are the things that I do to maintain my company. And then all of a sudden, I just got really excited again in early January about really building it to the next level. And so I started to work differently and speak different vision and speak bigger things and change the energy in the organization. And how long did it take me to totally change the energy in the organization?

I don't know. A month? You know, a month and a half maybe. You know what I mean?

And because of that energy change, all of the dynamics in the organization have changed too. And that all comes from vision and that all comes from creating buy-in as a group to that vision, aiming in one direction together, aiming in a focused direction. Right? But if you as the leader don't do that, then you're not going to have people follow you.

You might have people get in and follow your upline or get in and follow me, but you're never really going to have a really big team until you are really the leader. Right? Yeah. So you are really dragon flying, flying at me.

I know they're not dangerous, but they creep me out. Anyways, I need to do some belief work on that. I'm joking. So in any case, you know, in any case, if you have like this massive vision, right, and a massive like focused direction that you're going and you're getting people to buy into it, you can definitely affect people and affect what they're doing, but just make sure that it includes.

It's the people that you want. Right? I actually covered this in the team building formula. I hope all of you have actually been through that product or been through part of it.

I cover that where your vision will determine how big your organization will grow because you're not going to attract people that are bigger than your vision. So if I have a vision that's like this big and Will has a vision that's also this big, his doesn't fit inside of mine. Right? So all of a sudden, I'm not going to be able to get Will in and keep him around and keep him in a group and a team working together towards something.

Right? But if my vision is like this and Will's vision is here right now, then all of a sudden his vision fits inside my vision. Right? And our visions can kind of like harmonize.

And what we can also do is we can take my vision, we can take his vision, let's say mine's this big and his is this big, and we can put them both together and create a bigger vision and we can maybe something into the future together. Right? And so creating a vision that's big enough and has enough purpose to impact the people that you want to keep in your organization and you want to grow with is really important for the long term to the future for the sustainability of your business. It has nothing to do with marketing.

It has everything to do with team building. There are a lot of great marketers with no vision and they bring a lot of people in and just burn through them and then are constantly replacing it and replacing it and replacing it and replacing it and jumping from thing to thing to thing to thing to thing like a wave driven by the wind and tossed. Right? So you've got to have vision to keep people around, to keep them aimed in a direction and it's got to include them.

Right? And when you say them, you say what if there's no them, what if it's just me? Well, maybe the reason it's just you is because you don't actually have a vision that's even exciting to you and so you're not really going out with the same kind of activity and the same kind of force that you would if you were excited, but also maybe the problem is that because you don't have a vision, you're not going to be able to have a team because nobody's going to be attracted to working with you and even if you're out there doing marketing, maybe what will happen is somebody will see it and then go join somebody with vision.

It happens a lot. Right? So it's really important for you to get clear on what you're going to do. You know, I see people do things in Empower, I'll give you some examples, you know, where they say we're going to free, in this organization, in our team, our vision is to free 100 families a year.

Right? Well, if that's what you're doing and that's really what you want to do and what you're aimed at, first of all, you should define what that means. Like what does it mean to free 100 families a year and get clear on it. Is it like a specific income number, is it different for everyone?

Because you could go to India, for example, and you could free 100 families a year. Right? And that's pretty easy to hit. Right?

There's not even a rank associated. They could go boss and they could make $600 a month. Whereas in the United States, they might need to make $3000 a month and the effort and the work required to produce it is much higher and much higher sales volume. So it's actually not clear enough to accomplish the result that you want.

Right? Or you have people do things like say, we're going to accomplish this, but what they say they're going to accomplish isn't necessarily clear. And I've always found that getting more clear. Never hurts anything.

Right? It always helps. Right? And it might not help the way that you want, as fast as you want, but it always helps and it just moves the needle in the right direction.

And this is kind of like my philosophy in building organizations and also building businesses. Right? Is that we're not going to be perfect right away. You know what I mean?

When I put up with Bower Network, it wasn't perfect and it's not perfect now. Right? But if every week I improved the system and I moved the needle a little bit more, I move it a little bit more, I move it a little bit more, over a period of 52 weeks, I can completely change the dynamic in my whole organization and totally have a completely different energy, completely different company, five times the leaders that I had a year before. Right?

If I continue to focus and just make things better and make things better and make things better and make things better. And your vision can be like that. What I actually encourage you guys to do is to spend some time tonight tapping into actually your vision and where you're going. And I'm going to tell you what this has to do with belief change here in a couple of minutes.

Right? But to spend some time journaling about it. You know? If you're like, if you believe in God, you can pray and ask God for help.

Right? You can ask God for a vision. You could ask your higher self. You could ask your unconscious mind and really try to create something that's like an inspired outcome.

In fact, there's an inner circle audio that I did, it's a two part series from Orlando. I think I called it Creating an Inspired Vision and I actually think those are the best audios in the inner circle. I really do. And if you listen to those and follow that process and focus on it, I really believe that you will step into a different kind of an energy and a vision than you have right now.

It's going to really change the dynamic in which you work. I'll give you an example of some things that are really important that most people don't think are important because on the front end, they're not really going to affect conversions that much. And they might if you put it in a video. It might actually distract from conversions.

But I'll tell you, things like this are really important because for keeping around the people that you want to keep around, you've got to do stuff like this. For example, the salt of the earth type people, which is like 60% of the population, the helpers, society, right? People with really good hearts. They all get inspired by charity work.

They all get inspired by giving. And so if part of your vision is giving back, feeding kids, changing the world in some regard, they're more than just a part of a biz op that's getting money to get money to get money. They're more than just a part of a thing that they're selling products to get a commission. They are part of changing people's lives to change people's beliefs to change their incomes and then they're changing the world one family at a time.

So if you have some sort of vision for that. Or charity work, whether it's charity work, ministry, something where you're out there making an impact on society and the world and communities other than, hey, I'm going to make money, it's massively important for keeping around the people that will really stay around you for a long time if you do these things, right? So maybe including in your vision about something that you're going to impact in the world would be a good thing. Like what are you going to do to give back when you're making a million dollars a month?

You know, nobody ever asks questions like that. Like what are you going to do to give back when you're making a million dollars a month? Well, when I give back, when I make a million dollars a month, I'm going to give back like this. You know, they just say it because they want a million dollars a month, but no, not really for any reason.

But there's something that also happens to you from an inspirational, motivational framework when you're doing what you're doing in order to change something that's really important to you, right? Because think about it like this, okay? So like one of the things I do is I feed kids and I'm still trying to figure out how to move this around on a more massive scale through lots of people. But I give money to a charity that feeds kids, and it's like 25 cents or 24 cents or something like that gives a meal to a kid.

So what I do is I give like, you know, 10% of my income at least to this place, and then they feed kids with it. So every $2.40 I make, a kid gets a meal somewhere who's hungry, right? Well, that's massively motivational for me, right? So if I make like, you know, $240, you know, the amount of people meals goes way up, right?

It's like 24 meals go out. If I make $2,400, you know, 240 meals go out, right? So the more money I make, the more kids I feed, right? Well, that's going to give me a different kind of a motivation, right, than, you know, getting a commission to buy a gold watch, right?

Now both might be motivational, and I'm not saying there's anything wrong with buying a gold watch. There's not. There's nothing wrong with buying a gold watch or buying a Ferrari or buying a big house, right? But you're going to get a different kind of a motivation from giving than you are going to – from getting stuff.

You just do. There's that old saying, it's more blessed to give than to receive, right? I actually think both are blessed, but I do think that giving has a special kind of an energy behind it, and if you create a culture within your organization where you're going to go and change this, you're going to go accomplish this as a team as far as what you're going to accomplish, that's going to get like the red personalities, right? They're going to come into your team, and they're going to be excited about accomplishing things, right?

But that's not everybody, right? That's not going to be everybody in your organization. Not everybody's excited about it. I'll tell you, most people are not really excited about that.

They're just not, right? Like if I say, we're going to create 100 millionaires a year, which is true, we will, right? Not everybody is excited about that. They're just not, right?

Some people are like, yeah, whatever, right? Other people don't believe it. Other people believe it. Other people are highly motivated by it, but if I go out and I say, we're going to feed a million kids a month, now all of a sudden, like if I make that believable, which I'm going to do too, when I make that believable for everyone, and they're going to be like, they can see how that works, that's going to motivate an entirely different segment of the organization that I've got with a totally different kind of action because they're not motivated by getting stuff.

Does that make sense to everybody on here? Your vision needs to what? Include the people that you're serving, right? Include the people that you want in your organization.

To do that, and to do that, you've got to hit people that are in all the major personality groups, right, in the vision that you've got, and making it big enough to include all of the people that are going to be in it. Otherwise, you're going to get these people in there, and they're just not going to be excited about whatever it is you're talking about, right? Does that make sense to everybody on here? Have a clear vision that includes people and is big, right, like big, so you don't have to all the time adjust it every time you accomplish something.

An outcome is there to accomplish things. A vision is there to have like this massive thing you're building towards, right? And I always think that like a good culture has some sort of like magical vision, right, that's like almost unattainable, but attainable. Like if you look at every culture in the world that has really, really, really loyal people that are doing things consistently for long periods of time, they always got something like that.

You know, when I was in Amway, it was diamond. They built a whole vision. You know, we'll have to tell you about that. They built a whole vision around going diamond, right?

So they would all the time talk about diamond and diamond, the breakthroughs that would happen when you hit diamond and the income of diamonds, and they would build like these massive dream pictures and like lifestyles, and they'd show you houses about like what life's going to be like. So you'd go to work, you know, in your car listening to audios about going diamond, and then you'd come home listening to audios about going diamond, and then you went and you saw a plan. They would talk about going diamond, right? And diamond was like a really hard rank to attain.

It's like Empower Network, but our diamonds actually make more, and it's way easier to hit, right? But theirs was like, I mean, if you had diamond in that organization, it's like ridiculous. You know, you can walk on water and glow in the dark as far as I'm concerned, right? You've got superpowers if you go diamond in Amway, right?

But they built this massive vision. They built this massive dream. And so like when I was in that company, I would like go to bed thinking about going diamond and wake up thinking about going diamond, and then I would like, you know, always be thinking about making it to Diamond Club, you know, we'd listen to tapes by diamonds, and after a while, like I wouldn't even listen to any of the Emeralds anymore. I would just like go get the audios from the diamonds and only listen to those ones, you know, and I like would think about it and have it on my like whiteboard and have it on my bathroom mirror, and you just like all the time, it's like this unattainable thing, right?

Well, that's like in… Yeah. …like a religious or a religion or a church or something like that, right? That would be like… That's like they're always painting like the picture of going to heaven, right? It's the same thing.

It's like this massive end of… And I'm not saying it's actually the same thing. Being diamond is not the same thing as going to heaven, but it's like you have this massive vision, right, that like it seems unattainable for most people, but they can believe in just enough to keep working towards it, right? And that's really important when you're painting vision for people, so like every organization in the world has something. That's something like that.

A lot of the teams, for example, if you don't have some sort of like icon point of something that you're going to aim for and create, then you're not going to be able to create that kind of effect and that kind of a pole where people will really work to hit that thing, right? So Empower Network, the thing that we made for that too is also diamond. One of the reasons I named that rink the same thing is because there's so many people that have already been programmed for believing in a vision towards that rink from other companies and stuff, and so actually we get people with network marketing who've been in Amway and things like that.

They hear that rink, they'll just start dreaming about it again. There's like a whole anchor built around it already in their unconscious mind, so it's actually a much easier rink to put in than calling it something like presidential director, right? But that's there to be like this massive dream level, right? So what you're doing in your organization is you're having a vision to make sure it encompasses all of the people and all the different personalities that you've got in a way that's going to attract them and then actually unify them towards a certain outcome and towards a certain direction, right?

And that's actually, if you watch the presidential elections, that's what actually the people who win the presidency do, and the media helps them. I'm not going to get into conspiracy theories and things like that because we'll be here for hours and you didn't pay me to tell you about all my fabulous conspiracy theories, but the reality is that the people who win president, they go out there and they cast a vision and they get all these people unified around accomplishing that vision, and they have a vision that's big enough to wrap a majority of America around it.

Right? Yeah. And that's the problem with the people who win. I mean, they don't need to be the Americans into, right, or whatever country they're running for president in.

They don't need everybody. They just are something big enough for the majority, right? Now, the problem with some of the people that don't win, even if they're really good, right, and even if they have really strong cult followings, right, you take somebody like Ron Paul, like years ago, he had a great vision, but his vision, people just didn't buy into it, right? Now, it's not like that they didn't buy into it because it's not good ideas and stuff.

I mean, maybe it is, maybe it isn't. I'm not a politician, right? I'm teaching from a vision perspective, but the reality is is that the way that you're doing it, the way he spoke was not mass market enough to win the presidency, right? It just wasn't, right?

And so if you watch actually even these elections coming up, because I know you're all probably going to be watching it anyways, watch the way that the big people, right, the big contenders, watch the way that they'll get people trapped up in vision for like a different America. You know what I mean? And let's see who does the best job, right? I've got my own theories on that one.

But whoever does the best job is going to get the majority of people to start believing in their vision enough to take action and enough to vote, right? And so in this business, we've got to get people believing enough in the vision of where we're going to take action and to go out there and bring in more people and to continue to plug in and continue to plug in and continue to plug in, right? Because a vision isn't just going to get somebody in and it's not just going to get them going to team hangouts. Vision is fundamentally going to be the thing that drives people to take action late at night, early in the morning, get a little sleep, and work extra and stay late.

And believe in it. And kind of like run on fumes for a little bit sometimes in order to get things done. Vision is what's going to drive them in order to be able to do that. In order to create a vision, right, I've got to make it compelling enough to draw those people in order to accomplish those outcomes.

Is this making sense to everybody on here? So there's vision, right? And then what does that have to do with what Will was talking about? What does that have to do with belief change?

Well, let me tell you what needs to happen for you to step into a vision. First of all, it's got to be compelling. You know, there's that old saying that if you don't believe in it, you're going to cry. If you don't cry, if your why doesn't make you cry, it's not strong enough, right?

And you don't necessarily need to cry, but what they're actually saying is if your why doesn't create an intense, compelling, emotional response, right, it's not strong enough, right? Just not. You need to make something more compelling. You need to make something bigger.

You need to make something that impacts more people, something that's not maybe just about you, right? That's a vision. I'm not talking about selling stuff. I'm talking about building teams and keeping them around.

It's different, right? So then what you do is you start to talk about it. Then you start to speak the vision into people. And I got this originally from Bill Britt, and probably originally, I got this like reading the New Testament or something.

And then he did that too, but he was always talking about speaking vision and speaking life into people, right? And so what he actually taught is he said, you want to know how to accomplish a vision. He says it's simple. And this is the model he actually gave people, and I think it's quite good, okay?

Because there's something that happens when you do things like this, and our model's not exactly the same. But you can take the principles of it and translate it into a vision. You can translate it into this. And that's actually what I'm always doing.

I'm never actually looking to do things exactly the way somebody else is doing them. What I'm always wanting to do is I'm always wanting to ask the question, like, why is that working? You know what I mean? It's like somebody's doing something, and like in network marketing, people do home meetings.

I don't necessarily want to do home meetings, but home meetings duplicate. So what I want to do is I want to look at it and say, why does that duplicate? And then take those reasons why and take the principles that drive the duplication and see if I can recreate it in a different way that I actually like to do, people like to do a little bit more. You can create the same effect as long as you know what's creating the effect.

And can we create the exact same effect? Eh, no. It's a different strategy. But the reality is is that you can map strategies across like that and create totally new ways of doing things.

And that's one of the things that I'm really good at doing. So here's what Bill Brett said. And he talked about this all the time, because he wanted to create 100 diamonds a year. Now, for me, I made our ring of diamonds, too, because I want to create 100 millionaires a year.

Well, to create 100 diamonds a year, to create 100 millionaires a year, what do I got to do? I got to create 100 diamonds a year first, right? Because if somebody makes $30,000 a month, three years later, they'll make $1 million. And so if I help 100 new people hit diamond a year, we can create a mass market enough thing in order to get that big to do that, then what will happen is I create 100 diamonds, and then I teach them to maintain their organization in a good way.

Three years later, we have our first year where we have 100 millionaires, 100 people who've made over $1 million in commissions. As long as I keep creating 100 diamonds a year, I'll continue to do that about three years out from the time I create 100 diamonds. Actually, it will compound past that because there will be all the people making $20,000 a month and $10,000 a month whose incomes stack up to $1.2 million over time, right? So I will hit it eventually just by getting big enough and by being consistent, right?

But he wanted to create 100 diamonds a year. So here's what he said. He said, how do you get what you want to get? He says it's simple.

He said, you speak the vision five nights a week, right, in people's homes when you're showing the plan, and then follow the eight core steps. Right? That was his thing. And he talked about it all the time.

He's like, and how long do you do it? He says, you do it until you get what you're going for. That's when you stop, if you want. And you can keep going if you want to that time, too.

He says, but if you're done, you're done. It's fine. He says, so I've never stopped because I'm not 100 diamonds a year. So think about this guy.

Now, this isn't a strategy necessarily that I want to do, but he was in people's living rooms five nights a week for 20, 30 years, 30 years until he started doing that for the first time. But think about how many people he spoke in front of and spoke that vision to who didn't believe it. Right? Now, sometimes you can get wigged out by people that don't believe in stuff that they believe in.

It's like, this person enjoyed my business and they don't like it, so this or that. But most people are not going to get empowered to work. I'll tell you that. For this company, I mean, it's like any company.

There's going to be some people who love it and some people who don't. Right? We don't want everybody. We don't want the people in that aren't who we want here.

Right? And that's actually a fundamental difference in realization that I came to is that a vision doesn't need—it doesn't need to be big enough for everyone, for the president. Right? It needs to be big enough for the majority.

That's it. Right? He can't please everyone. I mean, how can you get more healthcare and lower taxes?

You know what I mean? It's like, you know, you can't do that. Right? So, I mean, he's going to appeal to one group or the other, and he's just got to get the majority of people to believe in what he's saying.

Right? And that's what's going to win the presidency again. Right? And so with us, we don't need to get everyone in the power network.

We're not trying to. We—what we need to do—like, we're going to go change the whole world. We don't need to get everybody in the world in to do that. We just need to create enough belief change, enough success, enough breakthroughs, right, to where it's like it moves a percentage of—a very small percentage of the world.

It moves the needle a little bit, and that will affect change everywhere. Right? That's how you affect change. You affect it one person at a time and leave it in the vision.

Think about Martin Luther King. You know what I mean? Like, how many people do you think he spoke that vision to before anyone really started believing him at all or before he even took off or gained critical momentum, right, critical mass? Because that's actually what happens is you speak a vision, you speak a vision, you speak a vision, and pretty much at first nobody believes it at all.

Right? It's like you—yeah, maybe one other person. Right? But then you get another person to buy into it, and it's like, yeah, two people believe in it.

You know what I mean? And actually, where two or three people believe in something in an aim-focused way, it's more powerful than just one. And that's why, actually, one of the things that's really powerful, if you look across in Power Network, if you look at the people that have, like, their couples, marriages, where they're both aimed in the same direction and both behind it, it doesn't mean it's a matter of both are building it. You know what I mean?

If they're both just aimed in the same direction, people buy into that. And the reason is because there's two people that are essentially opposites, right, and they're both aimed in one direction speaking the same thing. Right? So couples working together is powerful.

When you get one more team member to believe in your vision, it's powerful. Because now, all of a sudden, you've got two people talking about the same thing. But then, all of a sudden, what starts to happen is more people start to believe in it as you continue to speak your vision. You make videos about it.

You put it in blog posts. You get on conference calls. You get on webinars. You get on Hangouts, right?

And you speak the vision. You speak the vision. You speak the vision. You speak the vision.

You speak the vision. And then some of the people who get in will believe it, and some of them won't. Some of them will kind of believe it, but never really believe it. Some of them will believe it, then stop.

And some of them won't believe it, and then they'll change, and they'll start believing it later when you start producing more results. And then vision momentum catches. And what's that? It's when a group of people all start believing and speaking the same thing.

That was the magic of Bill Briggs. He spoke one thing, one thing, one thing, one thing, one thing, one thing, one thing, and it got bigger and bigger and bigger and bigger and bigger. And when he had a critical mass of core people that worked like he did and spoke like he did because they believed him and his vision, all of a sudden, all of them started replicating his results, and he started creating 100 Diamonds a Year, like 30 years after he did it. He started that vision.

You know what I mean? Most people would not be patient enough to accomplish something like that. You've got to be a little bit off, which is cool because we all are, but he did that for 30 years, and then it started to work. You know what I mean?

I was thinking about this, actually, because my family—I grew up Mormon, and my dad's one of the most—he's like an evangelist over there, but they call it something different. But he's like an evangelist, my dad. And when my dad joined the Mormon church, I think it had less than a million people in it. This is 30, 40 years ago, 50 years ago.

My dad is old. No, I'm just joking. But in any case, we'll probably laugh at that. But in any case, there's less than a million people in it.

And that took 250 years of a very small group of people believing in that. What happened was, from the time he's been alive, it's gone from less than a million to 15 million people. So it's like 250 years. I'm not going to quote the years exactly.

So if you go back, then it started in 1830, so that'd be like 200 years or whatever. And then it's like all of a sudden, in a 30-year time span, it's 15 times the size. Well, that's what critical mass does when you're talking about belief systems and vision, because what happens with beliefs, too, is beliefs crash into each other. You know what I mean?

It's like who wins when you've got two belief systems, and one of them believes more and believes bigger? Well, the bigger belief tends to collapse the beliefs that are weaker. That's what tends to happen. So if you get in big groups, like people that would have massive belief and faith in something tend to start collapsing down the belief frames of the people around them with their beliefs because their belief is bigger.

Now, that kind of sucks if it's like that person is negative about something, right? Because they'll actually like crash through all the positive energy with their negative like Eeyore dark cloud around them, right? But when somebody has like—like people will tell you who are close to me, everybody around me thinks that my positive outlook on the future is like contagious and also a little ridiculous, right? People say it all the time.

But you know what happens is because I'm so ridiculous with the things that I believe will happen, a lot of times they do. Tons of times. Not all the time. They'll give me that, right?

Sometimes I'll be like, this is going to happen, and I'll like go do it and like accomplish something happen. It's not that big. But you know what? Because I just believe in ridiculous things, what happens is the things that I continue to believe in do happen always.

Always. It never does not work like that, right? And then sometimes I'll believe in something ridiculous and start working towards it, and it makes no sense with our numbers. And I'll just literally create it out of thin air because I'll start collapsing through the negative energy, the belief systems around me that believe for something inferior, right?

Because I've got more charismatic energy. I've got more faith energy. Because I practice the things that we're talking about. So what happens when you speak your vision in front of groups is the groups start to grow, but also your power starts to grow as more people start believing in it, right?

More people start unifying with you, believing in it, and aiming towards the cause. It gains momentum over time, and it just starts to take off in a different kind of way. And it'll grow, and it'll grow, and it'll grow, and it'll grow. But also, you get more congruent, and you start having more faith when you speak your vision, right?

So when you speak your vision and you speak life into your team all the time of what you're going to do and where you're going to go, no matter what's going on, you're always the same, right? Or even, like, sometimes negative things are happening, and I get more enthusiastic because I know something great's going to happen. But the question is, does something great happen because it was going to anyways, or because I just believe that everything in the universe works together for my good? I think that maybe that my belief in that makes things happen sometimes.

But I don't know for sure. All I know is whenever something negative happens, I believe in it. Whenever something negative happens, it means something awesome is around the corner, so I start getting excited when bad stuff happens, right? It's a great way to counterbalance negative stuff that happens, right?

But that energy is completely contagious. People can't help it. When you get around somebody—and here's the thing that you can do as a leader that becomes really powerful. I'm not going to turn it back over to Will, right?

The thing you can do as a leader that's, like, ultra-powerful, too, right? Like, when you start developing faith in people, like, real faith in people, faith that people can change. See, I believe people can—I believe you can change. I believe you can change in an instant.

I believe that right now—right now, look at my eyes. Look how kind of ruined my energy is. I believe right now you can completely change from something I say. I believe I can say something, and you can change, right?

Now, I don't know if I'm doing it. God's doing it. Like, if there's some sort of, like, psychological thing that I'm doing. I have no idea how it works, right?

What I know is, is that before, lots of times, I've said something, and people have changed. And it's been random things that have spoken to me from people. And right now, I'm speaking to you. I believe you can change, and you can just start doing this now and treat it the way you want to.

I believe you can change. I believe you can start doing this now and treat it with a different kind of energy, and treat it with a different kind of enthusiasm, and realize it's urgent, and your time is now. I believe you can just make that shift, this moment like that, right? And because I believe that, when I get around people, I will just look at them.

I will tell them I believe in them, right? I'll look at them like this, completely congruently, because I believe it. My belief in them is stronger than their incongruities, right? My belief in them is stronger than their disbelief in themselves.

My belief in them is stronger than what I believe in. Right? My belief in them is stronger than what their mom, and their dad, and their brothers, and sisters, and their relatives, and their wife, or their husband said about them. My belief is so powerful that it collapses through their belief frames about themselves, because their beliefs are inferior and not true.

Because I believe that anybody can do great things. Human beings are created to be creators, right? And because of that, we have the ability to all step into greatness, and all step into faith, and all step into power. So when I believe in someone else, I'm also believing in myself.

And when I believe in myself, I'm always believing in someone else. And I'll tell you, I have a lot of faith in myself and my ability to do things that I'm destined to do. So I'll look at somebody, and I'll say, I believe in you. It's your time right now, right?

And the energy will just shift, and my belief will collapse through their negative belief frames and just shift and change them, and they'll start to believe in that vision. So when you speak the vision, here's what happens, right? So there's this book I read a long time ago when I started meditating when I was like 14 or something. I got this course, like this thing.

With binaural beats, right? I was meditating with it. And I still use it. But the thing is, is I read this book that was about how people's nervous systems are.

I was talking about how nervous systems, our nervous systems, our brains, are designed to create order out of chaos, right? Meaning out of no meaning. They're designed to take information that seems unrelated, and to relate it, and to connect it, and to create order, right? And what happens is, when you overload a nervous system, when you overload somebody, they're not going to do anything.

Right? What happens is one of two things. Number one thing is they collapse, right? And number two thing that happens, though, is they spontaneously reorganize.

And all collapses will result in a spontaneous reorganization of somebody's belief systems. And people literally, if you put enough pressure on a human being, they'll go through a spontaneous change in an instant. But that spontaneous change entirely depends on the environment that they're in, the source of input they have at the moment. Right?

So when you take somebody, and they're in a really negative environment, and everybody's speaking negative over them all the time, and they're speaking negative things over themselves, and then the world caves in and collapses on them, what'll happen is their nervous system will go through a collapse, like a nervous breakdown, and they'll reorganize in a state like a fear, right? And then you really got to work with somebody, like, a lot, and really know what you're doing. You got to have magic powers like Will. I call Will the magical unicorn.

But you got to have magical powers like Will to get them out of that, right? And then you got to get—they want to get out of it. But you take the same thing, and you take a person, right, and you exert tons of pressures being exerted on them in their life. This is why people a lot of times have breakthroughs when they have breakdowns, is because the universe is just pushing into their core from every direction, right?

Maybe they, like, have a marriage breakup, and then they have, like, you know, they get audited by the IRS, or, you know, they lose their house, and they lose their car, and then, like, you know, a tow truck comes to take away their, like, snow machine, you know, or something like that. Right? But they're listening to audios. They're reading books.

They're getting on conference calls. They're around this amazing environment. And you take a person like that, right around the moment of collapse, and you look at them, and you say, you can do this now! Right?

And you mean it. It'll collapse through their energy system, and they'll just spontaneously reorganize and change like this. Right? And all those beliefs and all the things they're listening to and all the things they're reading will just spontaneously reorganize their persona into something new and more powerful.

Right? And so, pressure is not bad. Pressure creates diamonds. Right?

And that's our top rank. And so, putting yourself under pressure from time to time is actually not bad for you, as long as you've got great input sources in yourself emotionally. You're listening to audios. You're reading books.

You're getting on calls like this. And then you just continue to exert more work and pressure on yourself, making sure to manage your energy. You'll just spontaneously have a reorganization of all the information in your nervous system, which was Will's talking about earlier, but through your whole person all at once. Right?

And that's the kind of thing I see happen to people all the time, because when people get in this industry, they're in a state of collapse most of the time, but it's time for change, and they know it. So they get around this environment, and they come in hungry. Right? And I'm just telling you, it's important to get people listening to audios, and reading books, and getting on conference calls, and being involved in the community, and going to the events.

Because the more they do that, the better chance they have of being there right at that moment when everything changes in a second. And I'll tell you, I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, and I've seen unconfident people, because the more they do that, the better chance they have of being there right at that moment when everything changes in a second.

I'll tell you, I've seen unconfident people change to confident like that. I've seen people that were unhealthy just change and get healthy like that. I saw it happen to my brother. I've seen people who were suicidal just change like that.

I've seen people literally that couldn't market, they've been doing this shit for years, all of a sudden just, bam, they change because the universe is exerting so much pressure on them. All of a sudden, what they do is they just step into this faith inside and they just say, forget it. It's like the whole walls of the universe break down and reorganize around them. They start to bend the universe like Steve Jobs talked about.

That's really what we're doing. We're speaking the world into existence. I'm not saying that we're sitting there and I'm saying, let there be light, and there is. I say, let there be light, and then I go flip on the switch and the electricity turns it on.

I'm a little less powerful than that. The reality is that when you speak something and you start believing it, remember, the world you're seeing is not what's there. The world you're seeing is not what's there. It is not what's there.

It is your brain's representation that's filtered through your systems of belief of the information that you're taking in through your five senses and massively distorting to create what you're paying attention to. You're not paying attention to even all the things that you're seeing. What you're seeing is not all of what's there. If we're going to pay attention to something and focus our minds in some direction, why not have it be prosperity, love, success, vision, something to step into a future?

When you're speaking vision into people, you're not going to be able to do that. You're actually speaking change into them. You're actually speaking life into them. You're actually speaking transformation into them.

You're crushing through the walls of the universe that they live in and breaking them down and rebuilding it to something more beautiful. Literally, you are changing people's lives by speaking their destiny into them, by looking at them and saying, you can do it. This industry changes people like it changed me, like it changed Lawrence, like it changed Justin Berenji, like it changed Tracy Walker. It's changing people all over the world.

This industry is changing people all over the world. This industry changes people when the people have the right heart. That's what I encourage you to do. That's a long ramble.

Back over to you, Will. Awesome. Awesome, awesome, awesome. Thank you for coming out, Dave.

We are now going to transfer over to Lawrence Tam. We're going to dive right into some powerful content. Lawrence, I know you just turned off your camera. We told you you're going to go a little bit earlier than you are.

When you're ready, Lawrence has agreed to come out and to teach on email marketing. I want to say this. Just earlier today, I interviewed Lawrence on his blogging strategies. Totally hilarious.

We're having this chat in this private Skype group where there's a bunch of people from the leadership council where we're planning stuff for the next level breakthrough. I was like, who's awesome at blogging? That's where Tracy's name came up. Tracy, if you're out there, hey Tracy, we're going to pull you on out here in the panel here in a minute.

That's why that amazing interview with Tracy where Tracy went and she just talked through her blogging strategy. Her name came up as one of the best bloggers in the company. Lawrence was there and he's like, well, I'm not really that great a blogger. Then he starts just pouring forth fountains of wisdom about blogging.

I'm like, well, holy crap, buddy. For not being the best blogger in the company, you sure as heck have something to say. I ended up interviewing him earlier today. I just want to let you know that probably not until next week because I want you guys to focus.

Next week, we're going to read, I think next Sunday. Vanessa, if you could take notes or Tara, whoever's on, next Monday, I'd like to have that interview with Lawrence released. We're going to be having an awesome blogging training that has a totally different angle from what Tracy shared about how to use your blog, how to make it successful. Blogging is one of your big strategies, how to really take it up to the next level.

With that, the reason that he is out here is because Lawrence is one of the top income earners in the company. Now, I forget if you're number one or if you're like number two, but you're like way the heck up there for like all-time earnings. And Lawrence has my personal respect for everything that he's done. And I know a lot of you already know him very, very well.

He's a clear teacher. He's powerful. His trainings are thorough. And he's going to share with us how to use email marketing.

And I'm just going to turn the time over to Lawrence. Lawrence, take all the time you want, and time is yours. I totally appreciate it. I'm wearing a hat because my wife thinks my hair looks like I'm a rock hopper penguin.

I don't know if you've ever seen those where the hair kind of sticks up everywhere. So I got my hat on. I got my thinking cap on. Go ahead and grab a notebook.

We're going to go through some slides on email marketing, right? And let's get that energy. Let's keep that energy up. If you need to eat candy and sugar spike yourself to stay motivated, because a lot of people have a, I guess, a connotation with email being boring.

It's not sexy. It's not like driving traffic. It's not like SEO. It's not like running a live event at a hotel and making hundreds of thousands of dollars in a single night.

But email has got a very special place in my heart. So I'm going to show my screen. Let me share. Let's see here.

Share screen. And I'm going to share this guy. And then I am going to go into presentation slideshow. All right.

So you should only see my screen. So hopefully that will be blown up for everybody. And if not, Vanessa can pop in. Why did I go over there?

Okay. So how to increase sales with email. So before I go into email, does everyone have an email? If you have an email, please don't list it.

Just say yes in the comments below, right? And. I would like to get a good feel who does not have an email and just stay quiet because the chances of you being on this webinar means you have an email. Think about this.

Some of you don't do Pinterest. Some of you don't do Facebook. Some of you don't like Instagram. Some of you don't do paid traffic.

Some of you only have one blog post up. But some of you have never done a video. But every single person on this hangout. And those.

Watching the recording. They definitely, definitely, definitely have an email. Why? Because you have to have an email to sign up.

Right? Get your login information. It's one of those things that's like, oh. That means everyone on the internet who I want to do business with, at a minimum, has to have an email.

So why email? It's your voice. It's your audience. You control the message.

People buy from email more than Facebook. And it's a leverage task. So I'm going to go over this briefly, the why. It's your voice.

Like, I've seen emails that do really well with me. Like, as me, as the consumer, I've seen these emails where it's hilarious. You know, they crack jokes. They talk about their mom.

They talk about their insecurities. Email doesn't have to be a structured platform where you have to be like, oh, I have to cross my T's and dot my I's. B.S. I got spelling mistakes, grammar mistakes.

It's not about that. This isn't an English paper. It's about building rapport and speaking like you speak. Like the slang, the way you say things, the way you, you know, the way your thoughts kind of roll.

That voice will attract a very specific message. A very specific type of person. And that person is going to follow you around and really dive in. And that's really important.

Because if you're dry, you're bland, you're like a large corporation, that's not going to work. That's not going to work. So number two, it's your audience. They've opted in.

Thank you, dude. They've opted in to your funnels, to your marketing. They've read your email posts. They've seen your videos.

It's yours. You get to control who they are. And so you probably know better than anyone. You probably know better than anyone else who they are, where they're from, what they like, what their passions are.

So that you can speak to their fears. You can speak to what they need and want. So since you control the message, you can put photos in there if you want. You can do videos.

Hello. Buddy, come on. There's like a thousand people who are going to listen to this. Sorry, my little one just jumped in here.

So you can control the message. People buy from email more than Facebook. So there's a lot of people on Facebook. Yes, we have a lot of people doing business on Facebook.

But people go on Facebook normally to hang out, share family, friends, do selfies. There's so much more business through email. I mean if you look at the way Groupon does their business, they are one of the largest email databases in the world. They bring you in and then they just send you offers, just sending you offers.

And it's a highly leveraged task. So here we go. Email has nearly three times as many user accounts as Facebook and Twitter combined. Combined.

So this image, I saw this image just really like wow. That kind of makes sense. Twitter is a couple pieces of rice right there. Facebook, there's a couple more.

But email. Email is the – everyone here has an email account. And everyone here has at least probably one email. Some have multiple.

I think I have like eight email accounts. I have one for my kids that I monitor. I have one for junk email. I have one for clients, one for my assistant.

And they're free. A lot of these emails are free. That's a whopping 2.9 billion emails. That's from the Radicity Group August 2015.

Email is your most cost-effective marketing tool with an ROI of around 4,300% according to the Direct Marketing Association. So when we're talking about ROI, return on your investment, 4,300%. So here's your objective. More opens, more clicks to your website, more engagement, more prospect love, and more success.

Do you want more? If you want more, just in the comments, just in all caps, MORE. It's the MORE. Let's push it to the next level.

It's MORE. Email is MORE. Go and write in the comments. Let's get those fingers moving.

Let's change up the way we're learning because, look, here are your materials right now. You're going to need an autoresponder. You should be building a title and swipe copy list or have it somewhere that's accessible. You probably should have a link cloaker on hand or one that you've used.

You probably want to use an offer, know what offers or call to actions you're using. You want to have your own profile image and a signature, right? Now I'm going to go over these briefly. So autoresponder, most of us use Aweber or GetResponse.

Some of us, others use Infusionsoft. I have about five autoresponders. Now why would I use five autoresponders? Here's the deal for me.

I like duplication. I like backups. It's kind of like I just had one of my photo hard drives, my external hard drive die. And I'm like, man, I should just back that thing up.

Why did I not back that thing up? Autoresponders, in terms of the autoresponder, it is the email software, not your email in terms of Gmail, Yahoo or Comcast or whatever your email provider with your email is. It's the software that allows you. It's the software that allows you to build a business within the realms and laws of the government.

Like if you want to comply with Can Spam Act and actually mail like a business, you can't just add 100 people onto a Gmail account and send a mass bulk email, right? The reason is like – no, no, no. Don't turn that off. In terms of Can Spam, you have to have the ability to let people unsubscribe easily, right?

And that's like number one. And in terms of monitoring, they want to make sure you're sending the right subject lines. Like you can't – like you actually cannot send an email broadcast or autoresponder email with the subject line of RE colon, right? Response, reply.

You can't do those because why? It was never a reply, right? It will get you in trouble. But a lot of these things, you're doing this with your autoresponder.

Right? And autoresponder because if your autoresponder gets shut down, that's recoverable if you have multiple autoresponders because a lot of these autoresponders are single opt-in. You can move them around, back them up. If you get your Gmail, your primary paid domain email gets slapped, if that gets like slaps, those slaps are bigger.

Like your whole business is going to collapse. You want to protect that, so you use the autoresponder, right? And autoresponder. You know, there's pros and cons to all of them.

I would say the best two would be get response and AWeber. If you do not have an autoresponder, get with your sponsor. Ask them for their affiliate link because it is commissionable. Pay your sponsor a little bit more to run a tool that I've been using forever.

I think I have five. I believe I have five of them now. Title swipe copy. This is – so those days when you're not creative.

You don't know what to write. You don't know what to write as a subject line. The subject line is like 80% of your email. Now some of you might be like, well, how is it 80%?

It's just one line. But the thing is if they don't open your email because of your title, they will never find out all the work, the images or whatever you put into your email. It would never be open. It would just be stuck into a folder or lost in their email inbox and just bumped all the way down.

So when you find good emails or if you're following good leaders. You should have these folders that are – have titles that you like, things that made you want to click on it. Or when you do research, you should be researching title headline generation. There are tons of software that are free to help you generate good titles because these titles – it's kind of like an article.

If the article title stinks, no one is going to read the body. Same thing for an email. A link cloaker. This is a little more advanced.

But I wanted to cover it. Most people are using – we used to have something in Empower Network that I believe it still works. It's called Badass Button. That is one link cloaker you can use.

If you're using Kalatu, you can use something called Linkify. If you're doing your own hosting, you can use something called Pretty Link. The one I've been using more often is Bitly, B-I-T dot L-Y. B-I-T dot L-Y.

Bitly. It's really good tracking. But there are some sites that don't like Bitly. So the ones I've been using, the ones I've been instructed to use from a couple of traffic vendors is to use the one called Google.

But it's spelled G-O-O dot G-L. G-L being the domain – top level domain, T-L-D. So instead of a .com, it's G-O-O dot G-L. It's free.

But the tracking is… Well, the analytics, it's bad. So it's hard to search. You'll lose these links. So the best thing to do is once you build a Google link, you want to be able to send it and build a spreadsheet or a notepad of all your Google links.

And really, you only need a couple Google links. These are primarily for your affiliate link. So your affiliate capture page link if you're using Empower. Your affiliate bridge page if you have one.

Or your affiliate sales page or your exit pop. Those are the only ones you probably need a link to look. And primarily, you use that in the email as a precautionary thing. It's kind of like if the boat were to sink, you want to have life rafts.

And the thing is I've never been on a boat that sunk, but there's always life rafts. So one of the things it is good to do when you do paid traffic, when you start doing autoresponders with a lot of people going through it, it's probably best to start using link cloakers. I would probably use Google. I think Bitly probably has a bad feel inside of the email.

So just use Google unless there's another one that's out there. There's a ton of these link cloakers out there. A lot of affiliate marketers use link cloakers. So it's something you should be aware of and something you should be learning down the road.

Next thing is every email, you're trying to do something. Win their love and admiration. And be friends with them. Build up an offer, a call to action.

Drive them into your blog post. Drive them into your Facebook profile. Whatever that is, it's the same. Your goal and your goal every time is to have a direct reason why you're sending that email.

And the easiest way to do it is you want to send people to either your blog post, back to your email, to your video sales letter, or your custom sales pages, or back to somewhere in social media that you can connect with them. And the reason you do this is because if you keep them in email and you condition them only to stay in email, well then you condition your audience never to leave and buy something. Because you can't really buy in email. You kind of can, but normally you need to take them off to a sales letter.

So don't do the rookie mistake of sending people who opt in and then in your autoresponder, you send them right back to the capture page that they came in from. You don't have to do that anymore. Because once you have their email, in that specific offer, you have already captured their email. Send them what they were looking for, which is generally the video sales letter or a bridge video or another sales video that you did, whatever you're working on.

Don't send them back to the same capture page that they came in. Because you don't need to capture their email twice. There are special circumstances for this, but for the 99% of the newbies, intermediate and even some advanced people, you don't really need to have people to opt in again, unless you're doing like webinar registrations, you're doing events, or maybe you're doing a special funnel that's going off to a different style of marketing. But normally, do not send them back to the same capture page.

Why? You will reduce the amount of eyeballs seeing the sales video. And the goal is to get as many people to see the sales video. If you can get 30 people a day seeing your sales video, you will see results.

You will see massive results. The next bullet will be profile image. I personally like this. And when I see emails, I like connecting with people.

I like to see a profile image. And I want to see a profile image of the person I'm reading email with, because sometimes names get forgotten. Like, who is this person? You know what I mean?

And so if they saw your video, they connected with you on Facebook, and just being able to show a profile image at the very bottom. So with AbleWeb and GetResponse, you can build sections. So the fastest way to do it is, let's say you send a broadcast, you have a body, and then you have a bottom signature. It's a different section.

So then the next day, when you send a broadcast, instead of having to redo the entire thing, from scratch, you just delete the body, keep the signature. It's the same signature. Your name doesn't change, right? Now, there is one thing I will warn.

Every once in a while, you should change your signature, because you don't want the same digital footprint on all your emails. And that's something I've been trying to do. I've been changing up my profile images, changing what I say in my PS line, my exit salutations and stuff like that. So just think about trying to, just think about that.

Okay, cool, cool, cool, cool. Let me clear that out of the way. Let me close this one. Sorry.

Okay. Profile image. Okay. Signature.

So the signature, you got to tell people who you are, because if you don't tell people who you are by name, maybe a social profile, if you don't have a lot of leads, I wouldn't even put your Google Voice email, Google Voice phone number. I wouldn't put your cell number. Google Voice. Google Voice.

And with autoresponders, you are required to list your address. I would recommend getting a PO box, but for the first four years, I just had my house. I haven't had an issue with it, but as I grew bigger, a PO box, I think it was like 50 bucks a year, five bucks a month or something, and I got a PO box. So I would recommend that.

Put a PO box at the bottom or an office. All right, so here's the other one that's kind of like, it hasn't been described a lot when I went online. I didn't really realize this, but you kind of need to have a thick skin, and here's what I want you to think about this. When I mean thick skin, you can grow a thick skin.

Now, some people have very thin skin, which means things get, you know, they irritate easily. Someone says something in an email, and they're like, oh, they don't like me. Or someone's like, dude, you suck. Unsubscribe me.

You've got to just like shake them haters away, like you're just talking to people. You want to get them to pay for your emails and then get them into your shaped email, like when you go to Amazon, they opted into your email. They wanted your expertise, your knowledge and access to your system, but people are funny. That's just the way it is.

And no matter how smart people get, we will always have a demographic of people who will reply you and say, please unsubscribe me, That's not you, that's them, right? And some go crazy, it's just the way it is because people are funny. And the thing is, the more you get of those, that means you are exponentially growing your email list. If you're only getting like two, three emails a day, you're probably not gonna get this.

But if you're getting 10, 20, 30, 100, 1,000 emails in a day, you will find this. But just don't let it get to you. People are funny. They love on the people who want and need your help.

The rest of the people, hey, they're on your autoresponder and they're getting your information for free. They're not paying for this stuff, right? And so you wanna win them over with kindness. Don't fight it with fire.

I know some marketers like to just fight back and like argue with people. No, don't even do that. It's not even worth your time. Keep it rolling.

All right, so here's some definitions for people who are brand new to email marketing and autoresponders. A broadcast is sending a current email or scheduling an email. It's usually a one-time occurrence. Cool thing with broadcasts is you can get an old broadcast, you can duplicate it, right, copy it, and then just change the headline, change the body a little bit and send it again.

So you don't have to rebuild everything like your signature or the formatting that you have, right? In terms of broadcasting, if you've noticed, the majority of the internet marketers on planet Earth do not use any type of, you know, pink borders, green borders, or fancy templates. No one really uses that, right? Most of us just use white background text.

Don't really mess with anything else besides headline, text, maybe an image or two, and then a signature, and maybe an image in your signature. Keep it simple. The next thing an autoresponder does is a follow-up sequence, right? An autoresponder sequence.

This is a set of emails that go out in a sequence to every prospect who enters your funnel. If they enter today, they'll get the first email, and then the sequence starts. If they entered six months ago, depending on how long your sequence is, they'll get the emails in sequence. It can be within 24 hours, within two days, within three days.

I highly recommend when people are hot, they were hungry, they wanted your information, you probably should be sending them minimum of three to seven emails, about one day apart. No more than five. I would say one to two, but I would say the first couple emails should be one day apart, right? Because they wanted it, and just give them really good information.

Don't try to throw up on them, and explain the whole comp plan, and tell them how much money they'll make. Really just try to build a rapport, and that's all you're trying to do, right? Because then you're really there to help them, because they raised their hand in asking for help. All right.

So, open rates. This is a big one that when I ask my clients, and my team members, I'm like, hey, what is your open rate on your first email? Now, this is super important because over time, your autoresponder open rates will decline. As people get older, things change, they have babies, you know, they got a new job, they forgot where their email password is, whatever the case is, right?

Over time, your open rates will go down. And generally, the highest open rate will be your first follow-up email, generally, that you send immediately out to them. So, that's a good benchmark. So, if your first open rate email is like 10%, well, if your email autoresponder is seven emails long, your seventh email is going to be less than 10%.

So, the reason I ask for the open rates is because I want to focus and help you focus on that first email, and see what's up with that. Is it because you had a weird title or subject? Did you not prepare them that you're going to be sending them emails in your funnel? Work on that because if your first email is underperforming by a long shot, you will not reach the mass audience that you should be reaching.

You should be shooting anywhere from 30% to 75% first email open rate, okay? 30% to 75%. Click-through rate. So, this is the rate when people actually open an email, and then let's say you have a Facebook link, or an Instagram link, or a Snapchat link, or a blog post link, or even a video sales letter link, people who actually click-through, right?

You want to probably target 5%, but in all honesty, it'll probably be 1% to 3%, depending on what kind of offer you have. So, if you have 1% to 5%, you're fine. We can work on that and get better. So, in an autoresponder, so in like a Gmail or Yahoo, you have one email.

In an autoresponder, you actually have multiple. It's like multiple lists. You can have a list for people who enter in and wanted your special offer on your blog. That's one email list.

Maybe you have another email list just for buyers. Maybe you have an email list just for paid traffic and they're cold traffic, so you have to warm them up so the follow-up sequence is different. So, there's different uses for lists. My Aweber right now has 40 different lists.

Stuff like my indoctrination list, my products list, my upsell list, my team members list, my webinar list, a specific lead magnet that I offered with that training, that list. So, there's different ways to do this. So, just know that you can build multiple lists. You always want to do this.

You do single opt-in. I don't care what people tell you. In our industry, you do single opt-in. By default, the majority of them have it double.

So, if you don't know how to turn it to single, ask your representative at Aweber, GetResponse or wherever and ask them, how do I turn it off to single? If you don't want to wait, just go to their help section. I'm sure they'll show you some images of where to find it. It's super simple.

All right. The last one will be a sign-up form. So, these are useful when you want to change up your thank you pages or let's say you have one list but multiple front doors or multiple doorways to entering. Let's say you have a main list and you're allowing people who enter through your blog versus people who enter through Facebook.

You can have different capture pages tied to different sign-up forms that then go to the same list. Now, this is important because when you go to your autoresponder, you can then tell when that lead, you can look at their data, which sign-up form did they use. And by looking at that, you'll know, oh, I'm getting leads from my Facebook or I'm getting leads from this blog post or I'm getting leads from this YouTube account. It allows you to segment where people are coming from and it doesn't take that much more time.

All right. So, here's the procedure. You ready? Here we go.

So, an autoresponder, you want to set up your drip emails because you don't want to send traffic into it. Now, you don't have to do all seven at the same time. Just do the first email and then work on the next email a day or two later because it's not a big deal because if you don't have a lot of leads, building an entire autoresponder series is not a big deal. But get the first email.

You also want to set up the list name. You want to set up the sign-up form. And then you want to be able to send people where you want to send them. Normally, you send them to a thank you page, a bridge page, right?

Or you can send them straight to an Empower video site. Or you can send them to a sales letter. And if you want to do it customized this way, this is kind of the basic bones and principles and tracking if you want to put it into that. And you probably want to broadcast an email at least, you know, I would say once a day if your list is at least over 100 emails.

Get used to it. Kind of feel it out because if people are opening it, you have someone's attention, right? But at minimum, I would say once a week. All right.

So, what better newsletter readers? Start with the autoresponder. 50% open, right? Start and shoot for 50% open on your autoresponder first email.

Every autoresponder software out there will tell you what the open rate is. What's the percentage of people? If you had over a month, you had 100 leads come in, how many of those people opened your first email? This is good data to have, right?

So, number one, email is the most important. You want to be able to show them, hey, you need a white list. Your email, right? And there's a ton of different ways to tell them that, like communication-wise, you'll be just prep them.

You'll be communicating with them by email, but you still need to have them whitelist. Now, there's a lot of ways to do this. If you just go on Google and say, you know, how do I write a whitelist email? Basically, you're asking someone, add me to your contacts, put me in your primary Gmail tab.

Just tell them, like, hey, look, if this information is invaluable, and you like my information, I want to send you more emails, but keep me in your primary tab and add me to your contacts list. You want to talk in a conversational tone, short lines, easy to read. A lot of people read their emails through their mobile phones, so don't write these, you know, 10-sentence blocks, like essay block forms. That's not going to work.

I mean, so many people now read emails while they're walking or walking their dog. They want to be able to skim. And you want to keep it that way. So one of the great ways to get better email deliverability, because if you think about this, AWeber and iContact, GetResponse, Constant Contact, MailChimp, Fusionsoft, they're all using a shared server, right?

If you know anything about web hosting, most of us are on shared servers. And what that means is they are going to put you in the kiddie pool, if you are known to be a spammer, right? You're known to be a spammer because they mark your emails or no one's opening your email. So what you want to teach them and show them is like, hey, look, I would love to connect with you.

Why don't you send me a reply so I can connect with you and answer some of your questions? You can keep it short and sweet. The reason you do this is if you get your readers to reply back to you, you're telling your autoresponder service, hey, these are real people and they wanted to be here, right? And so that's a good thing and it will keep your server score, your email score and your deliverability higher.

This is super important down the road as you get bigger. And you know what? When you get spam, it happens, right? It happens, stay compliant because if you get too much spam, the autoresponder service will take down your accounts.

But you've got to give people an easy way to unsubscribe, right? You're not going to sell people who don't want to be there anyway, so don't try to keep them. You can't keep a prisoner on their emails, right? Okay, you want to while your leads in one list and sell on another.

This is kind of a higher topic. It's called list segmentation. So what you want to do is call co-reg, right? You want to co-reg the lead.

The same lead who comes in, remember I was telling you about multiple lists? You actually want to send them on two different lists. Now, it seems kind of counterproductive. Why would you want to have the same person's information in two different email lists?

There's a couple of reasons, right? And it will cost you more money. I will say this. It will cost you more money.

And if you're brand new to email marketing, you can probably skip over this. This is more of an intermediate tip. But if you've got at least 1,000 leads, and you're okay spending another $20 a month because as your email database gets bigger, they'll charge you more. You want to co-reg.

And the best reason is, okay, here's an example. When someone, let me see. Did I say that? Oh, that's it.

That's how I did it. Okay. When someone comes into your autoresponder by going through your Empower capture page or maybe you built an InstaBuilder custom capture page, they answer, they're probably looking for ways to make money. They're looking how to work from home.

They're looking for how to use the internet. Fine. That's a very sell-convert style of email. That's a very sell-convert style of list.

But you also want to send them something that's like, bro, I'm here to help. Here is some stuff that will blow your mind. So what you do is you co-reg them and you send them to another list, right? So now they're getting two autoresponders, right?

Now you might be saying, isn't that too many emails? And I'm saying, you know what? They wanted information. I'm going to give it to them.

My goal is to give them stuff that they want and wow them. If your secondary co-reg list is just awesome, like they save it, they highlight it, they tell their spouse, their wife, they're like, honey, you need to look at this email. This is awesome. Like that's what you want to do.

And the easiest way to do that, to leverage that, is you send your very best blog post and you tie to that and you share with them, this is my best stuff. Now this is – because the thing is you could send those people into your primary selling list, but the selling list is trying to sell them into buying power or really just kind of engage with them. But the wow list, it's like every single path you can enter my email list, I generally co-reg them into my wow list. Like I want to wow them and show them what I'm about and why I'm here and I'm not here to hide or sell you some sleazy thing.

I'm a real dude with really cool stuff that can help you build your business. And if you do this, what happens is you'll have people who want to unsubscribe, but instead of unsubscribing and forever be gone, they might only unsubscribe from one of your selling lists but stay on your wow list. You still keep the lead. Now sometimes they'll unsubscribe from both.

It happens. But if you wow the heck out of them and they're just like, dude, this is so awesome, I want to keep taking it and keep getting it, then you still have them on your autoresponder. All right. Co-reg lead.

Here's how you do it with AWeber. In AWeber, this is a – the wow list is a non-selling list. It's for everyone to join. If you look here, here's a link to AWeber.

It's under user settings and automation. You add your very best evergreen emails because primarily the communication form will be through autoresponder. And like here's one of mine. Subscribe to WelcomeLaurenceTamAboutMe.

That's my list that everyone gets subscribed to if they come through cold traffic, warm traffic, YouTube traffic, Instagram traffic. It doesn't matter because I want to give them my best stuff, and then that's how you save your automation. All right. Now if you're using GetResponse, you're going to have to use something called Zapier.

I don't – I'm not an affiliate of this product. I just use it for GetResponse. And what happens is you can actually – I call it my indoctrination list. This is what I learned.

So this is a really cool way to do it. I didn't realize you could do it this way until I found out how to use Zapier. What happens is they'll go into GetResponse. They'll opt in.

Zapier will kick in, take that same lead, and stick them into another list inside of GetResponse. It's not built in. So for the longest time, you're only getting people into one list in GetResponse. So yes, I actually pay money to double – to co-reg these leads in GetResponse.

Now is it necessary? If you're brand new, no. But if you have a thousand leads or you know how to generate leads, it's something you should consider doing. Okay.

So here's my favorite part. Look at this image. All of the mailboxes are closed. Now if you're open rate, for your broadcasts are 10%, which is respectable.

It's not good. It's more on the bad side. Let's say it's 10%. If you have a hundred leads and 10% open, that means 10 people opened an email and 90 didn't.

The average 99 percenter, affiliate, business owner goes, okay, and they leave it at that. But here in Empower Network, being taught by myself, my goal is to elevate your game. You will not do that. You, on important emails, sales letters, promotional pushes, contests, big webinar invites, maybe you're doing a discount sale or whatever, you want to send to your unopens.

And with autoresponders, you can find out all the people who did not open your email so you can send it to them again. Okay, so here's how you do it. So increasing email delivery on important broadcasts, right? Now you can do this on follow-ups too, but I would focus on broadcasts first.

So let's say you have a 10% open and you have a thousand leads. That means 900 leads are not opening your email. 900. You should not be happy about that.

So what you should be doing is you segment and take those 900. So here are the steps. I normally wait one to two days for that first email to go ahead and do its thing. Let's say I find out in two days, generally in two days is enough time to find out how many people will open.

The rest, it just gets buried, right? Because your subject line wasn't good enough. So what I do is I segment the audience, I go into Aweber, get response, I find the people who did not open, and then I save it. I name that group, right?

I name them. I go back to the original email that was sent out two days ago, I copy it, and all I do is change the subject line. Now why don't I change the body? The 90% who didn't open my email never even opened the email, so it can have the same body copy.

It doesn't matter. So then I send this email with a different subject line I then send it to the unopened segment, the 900 people. So instead of having the 10% open again, you might get like 8%. But 8% of 900 people is like what?

80 people or something? It's like almost another 100 people. You almost doubled your open rates. So instead of having a 10% open, maybe it's a total of like 18% or something.

So you're getting more people to open, because the thing is if people aren't opening your emails, they don't see your offers. If they don't see your offers, you can't move them off of email into your blogs, your sales letters, or your sales copy, and you do this. Now there will be diminishing returns. Every time you do this to the same broadcast, let's say you do it again the third time, and now you only have 800, let's say you have 830 people who did not open.

You can take that segment two, three days later and send them another email with a different subject line, and you'll get another group of people who open. I have yet to find when I do this, people don't open. Why? It's the subject line and the time of day people open.

That's it. So if you juggle the subject line and the time and day, because if you send something on a Monday versus something that's on a Wednesday, Friday, or a weekend, it's different, right? So you'll figure this out with your own list. You rinse and repeat.

You will open. You will generally get a bigger, engaged people to interact with your emails and go through it. And so in AWeber, here's one way. So let's say I select one of my follow-ups and I want to send them a specific email.

I want to find a message not opened. So I'm going to my subscribers and I'm going to filter down and go, okay, which one of y'all did not open this email? So I can filter you down. So then what I do is I find the email and then I save it as a segment of, let's say the email was March 2nd.

I'll say March 2nd, no open, number one, because this is the first segment of no opens. And then I save that segment. So this segment right now has 4,851 people who just did not want to open my email. Crazy, but it happens.

So then what I do is I save them as a segment and then I rebroadcast it only to that segment. So this segment I called it Would It Be Okay? This is the second time I sent it and so I save that segment and I send it to only them. Now why am I spending so much time on this?

Because the difference between 90 people seeing something or 150, that's like a 50% increase. I'm about numbers. I don't know about you, but anytime you can get a 10% incremental boost in every part of your system and funnel, your business gets bigger. More people see your sales letters.

More people get to engage with your business. Because you understand in business, the most expensive activity is to get someone on your list into buying. But if they're already in your ecosphere, you already have their data, don't be lazy, send them some emails, right? All right, here is a Christmas gift.

For those of you, who use AWeber, right? This is only for AWeber. So if you use GetResponse, not really a Christmas gift, but there will be a time and place you'll probably want to use AWeber also. I actually currently right now have two AWeber accounts for testing.

So you want to remove your AWeber unsubscribers. They actually charge you for your unused data. That is ridiculous. So if you have like a thousand unsubscribes, they will bill you for the unsubscribed data.

Now, before you bulk remove, you want to back up your data. And in AWeber, GetResponse, I believe it's the same thing, but AWeber, you can download the entire autoresponder, everything into one zip file. It will take maybe an hour, probably less than that. And you have this whole thing, save into a Dropbox or save on your hard drive and save it.

Because you'll never know when you'll need it. Just keep the data, right? But you can ask AWeber, to bulk remove. I had like 4,000 unsubscribes over like six months.

And in AWeber, they only allow you to view like 250 people at a time. So I would have to go in there manually, unsubscribe, select all, 250, unsubscribe, next page, select all, select 250, unsubscribe. Like I had to do that over and over again. So screw that.

You could actually just send AWeber support and go, hey, can you just unsubscribe all my unsubscribes because I don't want to pay for it. Now here's a gangster tip I got from Brian Couch, one of my team leaders inside of Empower Network. You know, he goes, you can actually, if you didn't know about this and you're getting billed for unsubscribes because let's say it bounced you to the bigger package, you can ask them, can you get a refund on that over bill? Like he had the ability to go in there and say, hey look, why am I paying for all these unsubscribes?

Please remove them and can you refund me that difference? And he got some of that money back, right? That's funny because here's some of my stuff. This was back in December 2015.

They're charging me $8 for every thousand. And I had one of these lists, right? I had one of these lists. It had like five or six thousand.

That means every month I was paying like 50 bucks for people I can't even email. . Now GetResponse doesn't count unsubscribes, so I'm just saving you money. Just remember this.

If you forget about this, I was doing this for like two years. I probably gave them like $2,000 worth of unsubscribed data. Now you might be thinking, that's highway robbery. Why would Aweber do that?

Well, they say they do it because if they keep your unsubscribed data, they keep your data intact so that you have your statistics so you know how many people unsubscribed and what people open stuff. Because once you like delete, delete them from the unsubscribe, you don't have any data on them. But what's funny is GetResponse doesn't have that problem. So it's just an Aweber thing.

So just work with it. All right, quick recap. People buy through email links more than social media. Social media is about hanging out, showing dog pictures.

I showed proof. I had a picture of a cat on an arm rail, like a big arm rail. And it's just a cat. It was funny.

It was like my most engaged, engaged photo and status update of everything I've done in the last six months. Even though 95% of the people on my Facebook profile were business associates. But it doesn't matter. People are on Facebook to just mess around, right?

But email, you can take it in a fashion where you can sell. With email, you want to schedule, automate. You want to do this because it will make you happy. It's an automated leverage.

It's an automated leverage task. You can be you, but you will need to grow a thick skin. It's okay. People are funny.

Don't hate on that. But it is what it is. You want to co-reg your leads. You want to segment emails to the unopened readers so you can send to more people on your list.

And if you're using AWeber, save yourself some money for move down subscribes. So that's it for me. That's all I got. Where is this one?

I'm scared of sharing. And I think we're going to go into some Q&A and stuff like that. Hopefully, I mean, that was on point. That was what you guys were looking for.

I mean, yeah, maybe about 35 minutes and stuff like that. Hopefully, I mean, that was on point. That was what you guys were looking for. We're getting some feedback here from somebody.

Okay, you got it? Yeah, so we're going to go ahead and just first off, huge shout out to Lawrence Tam. Thank you, buddy. We appreciate that.

We're going to go into a coaching segment now. And I'm going to see if I can't pull David out here, my brother Dave. But if not, we're going to have, Tracy, if you're available, if you can pop out too. And I know that Tracy may be multitasking there in the background.

So it may start off with you, Lawrence. But then we'll quickly bring people up to speed. But we've got three people coming out and we're just going to give them coaching. So let's set up some rules and boundaries around this.

First thing first, Lawrence, Tracy, Dave, if you're there, you can ask anything you want to ask. Now, the goal is is to help these people engineer a breakthrough and to just help them move forward in their business. So if you're coming out for coaching, I think David Weber's out first. Or is it Weber or Weber?

Weber. Weber, okay. What we're going to want from you is we're going to want an outcome. So what is it that you want coaching on?

What is it you want feedback on? And then we'll rock and roll and go from there. So go ahead, David. You're up.

And I'll pop on if I need to, but this is primarily for the leadership to give some counseling and feedback. So whenever you're ready, David, just tell us what your outcome is and what you need help with. So my outcome that I set at the beginning of Next Level Breakthrough was $500 a day and $15,000 a month. What I think I need to work on, I get about 15 leads a day organically through Twitter for free, through Twitter, and I'm starting what I learned from Justin Varengia for the hypnotic storytelling.

I'm going to be doing that in Facebook, so I'll be able to get to my 30 leads a day. I think what I really, what I do, what I really want to focus on is that influence part, is that vision. So what Dave said today about vision, about having a vision that's big enough, I'm going to download what he said into me. But just getting people to commit because everybody that comes in, whether it's through Twitter, I do a lot of trainings on Twitter, so people can get, like, they'll learn how to generate leads, sales and stuff through Twitter.

So people come through training, so I know that they want to make money online. It's just sort of getting all these people that I'm bringing in, about 15 people a day for leads to commit just to that $7 trial. So anything that could, you know, if you need to ask me questions about what I'm doing right now, whatever you need to know, that's what I'm focusing on is conversion. So hey, this is Lawrence.

Can you hear me? Yes. Okay, so Twitter. Is it 15 leads a day?

Yes. Okay. And you said primarily free social media or using bots or using paid traffic. Or what is it?

I've done a lot of solo ads, so I've got a couple. For Twitter though. Let's focus on Twitter. Twitter seems to be your baby, right?

Yeah. So Twitter being, are you doing Twitter PPC or are you just doing, like, free social media Twitter? All free, yeah. Okay.

Okay, so I will speak for myself and everyone else who's like me. I have a hard time selling on Twitter. Right? Yeah.

I think I might have, you know, out of, like, 1,500 sales I've had, I've probably had five on Twitter. Not to say Twitter isn't a good platform. Twitter is restricted, right? And unless you're using something to scale that out, because you have to think, okay, you wanted to do, how many leads a day?

About 30. Okay. How many are you doing right now? 15 a day.

Okay. So can you see yourself doing twice as much work on Twitter per day to get to your goal? I can see it happening because I started really low and it's just, it's gradually growing as far as my lead flow because I use programs like Follow Liker and stuff, so really on Twitter all that I do is I take about 10 minutes out of my day and I focus on other things then. I just schedule tweets, one tweet every hour.

Okay. And I've done more tweets. So it's non-time intensive then, is what you're saying? Exactly, yeah.

It's really simple, so. Okay, then maybe it shouldn't be your primary thing. I mean, if you think about it, it's only taking you 10 minutes a day. What you can do is get a VA.

I have a VA who runs my Twitter account who does Follow Liker for me. I mean, at that point, what do you really need? You might need some scripts. You might need a process.

Are you doing direct message on Twitter? I used to do a lot of that and that took a lot of my time. Source it out. Source it out.

Source it out. Personally, I get the most engagement out of Twitter more than Facebook if you just tag people and direct message people. But the thing with this is, you came out with Twitter, but Twitter is a small part of your business because you're only doing 10, 15 minutes a day, maybe direct messaging. If you want to get to your goal, you need to think of scale.

How do I take something that works? How do I 10X it? If one account works, how do I get nine more? What's preventing you from just duplicating this process times 10?

Just write that down. Yeah, definitely. And I have five accounts, so I work with Michael Martin and he started with Twitter. So I just didn't want to get to the point also, and I've been contemplating this, getting more accounts slowly, sending out different tweets.

I can put them on my follow Likr and stuff and target different audiences and stuff. I just, maybe it's a little bit of, I just don't want to get shut down. I don't know the Twitter, terms and conditions enough. I just don't want that to happen.

So I do have five active profiles. Okay. I mean, if you have five, I mean, you think 10 would get you in trouble? I don't know.

Put it this way. If 10 won't get you in trouble, five is working, and if it's a multiplication of two, you just hit your goal. You're doing 15 leads off of five accounts. You do 10 accounts, now you're doing 30 leads a day, and that's kind of what you want to do anyways.

It might cost you a little more time, but just kind of hire it out and do that. But I don't want to hog the conversation. That's me on Twitter. I'm not a big fan of Twitter in terms of signups, but it's a great way to find people though.

I don't know if Tracy wants to step in on that with Twitter. But you got to just scale up and automate. I mean, whatever is working for you right now, how do you 10X that? Thank you.

Hey, it's Tracy. If you hear this little person doing something weird in the background, just ignore it. He's late. So here's my thing.

I've done a lot of social media advertising and marketing, and I found, and I'm not saying that this would be your findings. However, I found that it takes a lot, a lot, a lot, a lot of rapport building, right? It's an audience, and these aren't people necessarily looking. I mean, the assumption is that, well, they're getting there, they're getting there, but maybe they want to make money.

Maybe they do want to make money. Maybe they do want to make money, maybe not in network marketing, right? Or affiliate marketing. We don't know.

I mean, maybe, do you know? Do you know primarily what they want to make money doing? Have you surveyed some of your lists that's coming from Twitter to see what's stopping them? The majority of what helps them know what they want to do because, sorry, there's just some feedback, is because of who I target on Follow Liker.

So I target network marketing companies. I target big people like Eric Horry. I do target people like Tony Robbins. I do a lot of motivational stuff for my blogging.

Then I've got the trainings that are just capture pages and all of my trainings then bridge to people buying the blog because they want to work online. People from It Works, Amway, they're trying to sell online and they need a blog. So I sort of position the blog as the front end there so that they can, and then I can of course sell them the products afterwards. So that's how I know for the most part who's actually opting into my stuff because they are primarily in network marketing.

They're following the big leaders in network marketing and stuff like that. Okay. So you're really going for a product focus. You're really targeting customers.

On some of my capture pages, yeah. I've got different ones that go directly to iPass as well. I've got some ones where I'm just basically just speaking life into people and just those people that are ready for a life change, I'll be able to send them to the sales video. I get probably half and half signups between people just buying the blog, interested in, some people are just interested in their own business but then sometimes they do see what we're doing here and they're compelled.

So it's kind of half and half. The ones that go to iPass or Empower Network now and the ones that go just to the blog. Okay. And so the issue is that you're not having many of them sign up.

Is that where the glitch is? Yeah. I'm getting about 15 new signups a month. So it's like one every other day, sometimes less, sometimes more.

But I would say on average it's about that. And I just, my feeling is that, so I've got about, I've got about 3,000 leads. So I need to keep growing my list. I mean I've done a lot of solo ads which was of course really cold traffic but it's just, there's days that go by where you don't get any sales and I understand that they're human beings purchasing and everything.

It's no biggie. It's just, what can I do? So I want to increase my sales but I also, all those people that, because people are opening up my emails and stuff and they're getting a lot of value from me. Every day I'm sending them value and also just telling them to buy.

So you know, also what can I do on that end to just have people start committing? All these people want these life changes but they're not committing. Okay so let me understand. So when you're saying committing, are you, do you mean committing even from an upsell perspective?

Because if you're saying to me that you have, let's say 15 sales in a month, you do have people committing. So do you mean making that, that you don't, because obviously you have people making the initial commitment. So are you seeing them not commit further or are you really seeing them really focus on just the initial sale coming in? Hold on, Josiah, stop that please.

Okay, I'm sorry. That's fine. I'm seeing people commit further but I want to see more people just commit just for that trial. Okay, well then I mean, I will probably be in alignment with Lawrence, right?

Because you're not suffering from a zero interest, right? What you're doing is you're just looking to multiply what you already have. So it doesn't mean that what you're doing is wrong. I wouldn't even say that you need to do something in addition.

I would probably say just do more of what you're already doing. Do more of what you're already doing. Sometimes success is elusive because either we are doing the wrong things or we're not doing enough of the right thing. And what you have appears to be the right thing, right?

You're not getting the initial sales, that's what you want, but you're just not getting enough. But at 15 leads a day, that's turning you 15 sales a month, right? So it means we're like, okay, well if we had 30 leads a day, then we would have 30 sales a month, right? Based on that congruency there, then we would have one sale a day.

If you could get up to 45 leads a day, right? Then now we're at 45 a month. If you could get to 60, because you're almost like a one to one ratio, right? So if you can get to 60, then you've got two a day, which is really the formula from what Dave teaches, right?

Get to consistently two sales a day, and then you can scale from there. So I would even say, well listen, if you could find a way to get to 60 leads doing what you're doing, by scaling up, like Lauren said, well, when you get in trouble for it, you have to test. Do a sixth account, see what happens. Do a seventh account, see what happens.

Just one at a time. See if you can actually, within that ratio, increase the number of leads and sales by each account that you open, right? If you could do that, then you know you've got something going. And then, yeah, you've got to automate it.

In other words, get out the way. And then, like you said, outsource it. And that's if you just want to stay with Twitter. I mean, is Twitter like your love, and that's the way it is?

Or are you doing other things to get some of these leads and sales, too? Right now, I'm just doing Twitter. I did a lot of social media, solo ads. So, I'm not doing that anymore right now.

Right now, I actually am really compelled to start doing the long story Facebook post that Justin was teaching me. So, I've written up. I'm on my second story now. I'm going to be shooting a life bridge video soon and get that going.

Because that's something I feel it's like really in my control, in my control as far as being able to start producing the results and then scaling it. And I also really like the human component to everything. I love connecting with people and I just feel like those people that are going to give me their email after they read that story that I have are just going to be super, super special to me to be on my list. Okay.

So, I mean, if you… That's perfect. I'm sorry. I said I froze up.

It's okay. What you said about just kind of just bringing in more leads, that just, that's great for my focus. That makes sense. Yeah.

And then if you add, I mean, just think about it from this standpoint. If you don't scale up from the Twitter perspective, you are moving into the Facebook realm. So, if you could maintain what you're doing in Twitter and outsource that where now you don't really have to worry about it and then you put more of your focus and attention on Facebook and the long story PPC ads, then if you could supplement your lead flow and sales from Facebook, then at least now you have a more diverse portfolio and now you're not, you're not completely dependent upon Twitter.

Right? You've at least got another source that allows you to connect, allows you to create that personal interaction with people and leverage, you know, what your skill set is. So, you know. I have one more tip for David.

I guess before David comes out and if he wants to chime in. Okay. Have you ever read the book The Game by Neil Strauss, David? I sure have multiple times.

I mean, it's a great book. I mean, okay, so he's a pickup artist, right? And what was the main things that he did? I'm not saying make fun of your Twitter followers but that would be kind of funny.

But what I'm saying is he'll separate the people from their herd, take them to the bar, from the bar, take them to a private room, from the private room, hey, let's get out of here. Let's go hang out somewhere else to the house, right? So, what I've seen personally through marketing is you can take people on Twitter, send them to your blog post, invite them to your Facebook, get them on your email and then maybe, do a quick Skype call. Like, if you can get them off and then eventually if that kind of works, if you know people are engaged, send them to a webinar.

Send them to a webinar. And the reason you want to do that is instead of talking to one person live, you talk to 10 people, 20 people, 30 people live. I mean, if your stuff is engaged and if they're people like you, you just kind of need to remove them from Twitter. Selling directly on Twitter is hard.

And if you're already doing that, if you send them to a more like a platform, like email or like a hangout like this, you could sell a lot more because they just want to know you're real. That's it. So I do do, I do weekly hangouts for my list every Thursday at 7.30 p.m. I'm not seeing the amount of people that I want to see on there.

So that's one thing I'm going to be working on. I've been working a lot on just my click-through rates and my emails. I think that's one thing, just getting people to click on that link to see it. So as far as just making it desirable to click, a little bit more and a little bit mysterious, whatever, you know, all these different approaches I'm doing, I've been working on that.

So I am doing that. I'm doing that with a couple of my friends, Mike Aldo and Michelle Lee. I know you know them. So we do that every Thursday.

Getting more people to that is something I'm definitely working on. But as far as what you said about bringing people from like Twitter to FB, I am in my emails maybe like twice a week saying, hey, friend me on FB. But I like that idea of Skype. Are you talking about just actually, just chatting with them on Skype, right?

Yeah, man. I guess you could Twitter hustle. I think it would be a little harder. We have a couple people who just directly, just direct message on Twitter.

But I mean, if you could schedule something like, hey, I'll do a quick console call with you for five minutes if you have a Skype call. I would love to kind of just talk with you and see how I can help you with that. I like that. Yeah, I'll do that.

All right. So do we have another question before we go? I just want to see if David Wood has anything to say. Dave, are you still there?

And he may have stepped away for a second. And if not, we may give him a chance here in a second. But yeah, David, if you have any questions, you can ask him. But we should probably also for time's sake, we should probably switch here pretty soon to the next candidate.

So is there anything specific you want, you still need help with? Yeah, I can speak up here. I don't know if you're talking to me or asking Dave. Yeah, it's confusing because you both have the same name.

But David Wood, go ahead. Do you have anything to say here? Yeah. What's your vision, David?

One thing that I think I found was I've set a vision for myself that I, you know, I look over every day and I'm trying, I'm working on clarifying it. My vision is what I found probably it's too, it's a little too broad for people. And that's that I don't know what goes on is that I don't know specifically what's going on in their life and what they need as far as their income, as far as if it's more time with family, as far as if it's traveling. So, I didn't really specify what I want for everybody.

But what I know that I wanted and that I want for everybody else just as much is that I really wanted more freedom. And I know that's broad but it goes to being able to work for myself. It goes to, to be able to travel. I want everybody to be able to travel as much as they want.

I've got a little boy and a girlfriend and I want them to, I want to be able to see them whenever I want. I don't want to ever have to work for another boss again. I've had many times when I was verbally harassed by my boss. I don't want people working late at night.

I want people to be able to give. I'm a very giving person. I want to do something similar to what you're doing which I need to clarify and I'm going to picture myself giving. I picture myself paying off my sister's her, her med school.

Freeing my other sister from her job because she's miserable. Retiring my parents early. And those are things that are dealing with me so maybe. Well here's let me, let me get where I'm going at because we've got to bring the next person up here is, and the reason I ask this specifically actually is because I just logged into your account which I know the rest of you know.

The rest of the people here, here can't do but I can. And, and this is what's going on is you're bringing people in and they're not really bought in to you or what they're doing with you. Right? And so, you know, you, you can't, you can't fix that with conversions and that's not going to solve all of your problems because you still have a, a, a, a, you know, a size problem.

You need to bring more people in. But, the people that are coming in they're not really bought in and that's because when I ask you that question you don't even, you don't know and you're kind of stumped around and then you started listing a bunch of stuff you want. Right? But it's not going to inspire anyone.

And so, there's something like when, when I was, when I was really really breaking through, like, I, I rallied people like right around the beginning on what we're going to do and they get to work with me. You know? And, I made it about working with me to, to, to, and I, and I aimed them. You know, you can ask Lawrence he was around back then and he at least saw, he, he wasn't in the, I don't think he was in my team right away.

But, and that's one of the things that Lawrence does really well and Tracy does really well. Is, like, Tracy's the dream team. Right? And, you, you get around the group of people around her and when there's been ups and when there's been downs she has this core that's loyal and they're really loyal to her.

Right? And, there's a reason they are. And it's because of, of how she treats them, how she speaks to them, that she shows up for them and that because she's, she's going somewhere. But she'll tell you too.

There's been times with her, with myself when we lose track of like where we're really going. Right? And then that buy-in goes, that buy-in that people have to us goes away. So you're not just bringing people into a company.

Right? You're, you're doing something. And what is it that you're doing? What is it that David is doing?

And, and, and what are the, how is that, how are they going to win with you? Right? And how is that going to inspire them? And you need to really think through that because, because you haven't thought through it and you don't know what it is when you're, when you're selling.

Right? All you can really sell is what it is. Which what it is is cool. Right?

But it's not the same because they're, they're going to be, they're going to lose a lot of people. And because of that you're, you're losing a lot of people and not having people, not having people stick around and upgrade. And so you're just going to be churning through whatever number of people that you're bringing in which is not a fun way to build. Right?

You're always going to have some churn. Right? But it can go down way slower and people can get way more loyal and stay in for way longer. Does that make sense?

You really need to clarify not just what you're doing. Where you're going. Where your team's going. Why, why would somebody, what is it that you're doing that's compelling enough to get people to join you in that cause?

Right? And what's in it for them? And you don't have to speak to everybody's needs because it needs to be big enough to fit, you know, the people's needs to get you to the next level. Right?

And, you know, if you're going to make 10,000 a month you need to help a bunch of people to make four or five bronzes. Right? And that will get you to a stable 10,000 a month. It's really easy to do.

But, if you're not talking about that, right, then you're not going to be able to create that. And so it's, because you can't answer that question I'm just wildly guessing the only thing that you really are selling when you're selling which you seem to be doing it at least a little bit effectively is you're selling getting in. Right? Yeah, that makes, that makes perfect sense and I think that's what I was, that's what I was getting at.

It's, it's down to me. You know, I can bring in some leads and stuff and I can scale it up. So, yeah, it's down to my vision. My, I'm curious if you just have any, because this is something I've been thinking about a lot and I've been trying to solidify and make ultra clear and there are times when I've got, I've got a stronger vision and maybe it's not exactly what I'm talking about but it's just, it's something that's actually clear that I can aim towards and it's something that, that the energy coming from me is totally different and it comes and goes.

So, I'm learning stuff from Will on how to keep that. I'm wondering is there anything that anybody could recommend as far as building that vision, making it clear in the way that you're talking about having that vision that's big enough for other people, that's about other people where I'm bringing other people. Is there anything you do to just to keep it clear on it and understand what you're doing. I'm going to answer this one thing and then we'll move on.

So, let me tell you a story and answer your question. So, Eric, he runs, Eric Worre has been one of my friends for a long time and I was in his organization, actually, Will sponsored me originally when he joined Agile. So, Will, remember this and basically what he did was this. He was down, like, millions of dollars, lost all his stock, collapsed, like, was getting sued by his previous company, you know, and like, you know, had like, I think, $20,000 left or something when he joined that company, right?

And so, what he did was he found a company that he was going to build and then he, like, made a list of, you know, people that he was going to go get in, right? He made a list and he took the last money that he had and flew around all over the country to the houses, right? And sat there in front of them and looked in their eyes and said, this is what we're going to do. Are you in?

Right? But the reason why people said yes, all of them, all of them said yes. People that didn't want to said yes. The reason why they said yes was because they looked in his eyes and they knew he was going to do something and if they didn't do it, they were going to get left behind, right?

Nobody wants to get left behind and if people don't feel like that with you, right, you're projecting the wrong energy, right? And so, what happens is when you go out, like, when I started on the internet, like, I learned that from him and I couldn't do it at his level because, of course, I didn't have his contacts and his success, like, work with David Wood, you know, is because my whole pitch was like, you know, work with me, right? And I built my whole psychology and all my stuff around that, like, you're really working with me, right?

So when people were coming in, they weren't just joining, they were working with me, right? When people were opening their emails, they weren't just opening an email, they were just like, you know, you're going to be a part of a team that's going to be here, you know? We're going to go out there and we're going to help people get free. We're going to help people accomplish their dreams and goals and do it in a way that's never done before.

We're going to do it in a way that's going to do it in a way where we're going to help people move all over the world, live in the houses of their dreams. In fact, I'm going to go out there, next 90 days, I'm going to make 30,000 a month and set the example, go move, I'm going to drink out of coconuts on the beaches and I'm going to make 40,000 dollars a week. I'm going to make 50,000 dollars a week, so I'm going to make 50,000 a week. It's going to be a really long time, but we're going to do it.

It's going to be tell you how Lawrence made so much money in Empower his first 45 days, I know this is long but it's valuable for everyone, is Lawrence came in to Empower and we were all like sign an NDA to learn about it and then get on the phone with somebody and Lawrence was emails out and he was like don't sign that NDA and then he was like don't sign NDA, look you want to join with Lawrence Tam, I actually was at Dave Woods house in Costa Rica and I actually know what this is all about because he told me about it before it existed and I know secret things and if you really want to run and you really want to work with a leadership team you need to respond to this email and I won't even make you sign an NDA, right?

So he went out there and he was like on the phone sending emails out, he made his own whiteboard presentations and he's like don't watch that one, watch this one, it's more simple and it was like there was a differentiation between him and everybody and so he was like work with Lawrence Tam, right? And so it's like you could go out there and you could say things like that are true right? And that's a problem, people make stuff up but they don't need to, right? They just need good mentors but you could go out there Dave and you could say I've been mentored by multiple seven figure earners you know what I mean?

And I'm going to build a massive, massive business and this isn't for everyone and in fact even if you get in the team but you're not willing to listen and follow instructions even if you get in, I'll actually won't work with you. I'll take you off my list if you don't open the emails. You won't be able to continue to get my emails because I'll take you off the list. You actually have to follow instructions but if you want to follow instructions and if you want to run, I'm going to tell you something.

I'm doing this that's it, period. I have seen the path and seen the strategy and I know what I can do. And the question is not whether I'm going to do it, the question is are you going to watch me do it or create it with me? Which would you prefer?

You know what I mean? It's like you'd want to pull out the credit card again. You can't help it, right? So it's like learning how to realize something and this is the best thing I can do for you today is you are valuable, right?

You are massively valuable. Way more valuable than the money you're making. And I never want you to look at the money that you've made here and say this is how valuable I am. You have a massive capacity to do things that you can't imagine yet.

And maybe it's just because I've never popped on a hangout with you and told you you can't. But you can. And you just need to go and realize that and you need to get clear on it and start claiming it, speaking it, and building it. Because I'm telling you something dude, you're a creator just like me.

I'm not better than you. Lawrence isn't better than you. Tracy's not better than you. Well Tracy's more beautiful.

But like you know, not better. Right? So that's the thing. You can do it.

Just go and start doing it and make it your vision. You can be a part of my vision. I'm thankful you're here. But make it your vision and you're speaking your vision.

You're the creator. You're creating the stage. You're building the team. Make sense?

It makes perfect sense. Thank you. Cool. Alright.

Bring on the next person. Yeah, let's bring on, I'm not sure I'm pronouncing it right, but Lisbeth. It's correct. So Lisbeth, tell us a little bit about what your goals are and what you'd like to help with.

And then I think we've got right now just so that David and Lawrence, no we have David and Lawrence. Tracy had to go and put her kid down. So she's going to be gone at least for a little while. Yeah, it's okay.

My personal goals is to earn money to give my boys a free life and also myself. And I want to travel whenever I want, where I want. And the higher goal is actually to, as you have said, Dave, in your Speak the World into Existence, give 10% of your income away. And I want to do that.

And I have some targets here in Denmark for the beginning. And later on, I want to make the world a better place with the spiritual world. Actually with meditation, if you go to see how the Native Americans are living in coexistence with nature, with animals, I want to go down that path and experience that and help others so we can literally get a better world to live in and more positive. The last part has come to me within the last 24-36 hours.

So it isn't quite defined yet. So that's the beginning. If I could just ask a question real quick. What is your goal and what do you want help with?

Right now I want to get a lift off and launch for the moon. I have had my first three sails within the last three months. And I need to get more traffic and I need to get leads. I have bought solo ads.

They haven't been providing anything. And now I'm going for the Facebook story. The first story I made wasn't target audience in a specific area. But with Justin's teaching, I now have yesterday I have made my second Facebook story and got it up running late last night and put ad to it today.

So I have more hits today than I have ever had before in one day. And of course there are going to be leads down the way. So that's what I've been doing for the last couple of days. Okay.

I'll take this. I'll take this. So Facebook ads. So when you were talking before about your goals, giving people the option, giving yourself the ability to travel, make enough money for your kids and that new freedom lifestyle, right?

That's going to come from building a skill set. So an example would be if you wanted to be a professional chef in a five-star restaurant, you would go learn how to be a chef and then you would practice, practice, practice, and then hopefully someone will give you a position at a five-star restaurant. Now here at Empower, what you just saw recently in last week's Justin Varangia's training with the Get Money Saturday, that's just one of the strategies. I'm glad you implemented it like that.

That's a really good trait to have. See something, implement it. I would rather you focus on that than solo ads because solo ads is kind of like hey, I want to be a good chef but I'm just going to go down the street and buy some food. You don't know who prepared it.

You don't know where the food came from. You don't know a lot of the things, where they're targeting, where they're coming from, what email they saw before that. So if you're going to be focusing on Facebook, that is something you should be definitely doing. I would focus just a massive amount of time in targeting.

And you're going to have to scale up. Having hits is one thing but you've got to think if you really want to make this money and help others, you just have to be the master at this form of traffic. And that includes extracurricular learning. So here's an example.

When students go to school, they are required to take tests, homework, and do the work that's assigned by the teacher. But you will find there are some students who go above and beyond the core curriculum. So what I'm saying for you is you need to be the student of every ad out there. You should be downloading swipe copy, taking screenshots.

If something's very related to your niche, you should go through their funnel and take notes. You should be reverse engineering their Facebook strategies and then hopefully seeing who engages with it because your goal is if you want to be really good at it, you can't just sit there and go, okay, let me just build it from scratch, look at what everyone else is doing in that niche, go through their funnels and become a better student. Then you'll gain that knowledge that you can hand off to your next team member or your kids and then that's the value you bring to your audience, to your list.

That's why they want to join you because you've increased your value. Specifically Facebook because that's really hot right now. So that's my two cents. Yeah, and I joined in October, at the event in October and went all in straight away.

And I've been just stumbling around for the first three months and actually, since the Miami Mastermind, I've been targeted where I want to go. And I was told, we all were told in Orlando that take one thing, do that, don't target a lot of ways to earn money or to build your business. So I'm going for the Facebook. And put my skills that I have learned, they have increased, yeah, dramatically in the last month.

And especially with the, what is it, with Justin and his teaching. Well that's good. Yeah, and actually in our team, we have a lot of people, our team leaders, they are also doing the Facebook approach. So we have it there on our Hangouts weekly.

So of course, yes, getting better every day. Try this, try that. See what is, where it's going. Is it that capture page or another capture page?

Is it the bridge page? I know that I have to make another video for another bridge page that is better. Because the first one does not have the energy that I have now. So I can see that.

And thanks Will for teaching us that. I know how to get from minus 100 to plus 100 in a couple of minutes. So I'm very, very grateful for that. That's awesome.

So now David, are you back? David Wood, that is. Yeah. Yeah, sweet.

So anything to add to Lizbeth? She's earlier on in her production career. I think she said she's had three sales and she's focusing it on the Facebook method. But anything else that you have to add to anything that's been said?

Yeah, yeah. And I didn't hear the last thing that was said. So I had to run upstairs and grab some fruit and something to drink. Because I'm hungry and thirsty.

And it's all the talking, right? So, yeah. So, yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Just something really simple. In 2006, I went to a seminar, met a guy named Tom. And at the time, I was making few thousand a month and Tom was making.

This was like for the internet, hotel meetings, home meetings and things. And Tom had a team like, he was making like 50 thousand a month, and it was a huge team, he had like 50 thousand people. If somebody had that many people in their team in Empower Network that were active, they'd be making like 400 thousand a month. Like that's like a big.

It was like, you can always go toize, be a part of it, you don't want to go to a small group for a cwt, don't use all your resources. Yeah. you know normal mlm pay and so in any case uh you know i was like how'd you do it and he says it's easy i just sponsor two people a day and plug them into the system and i was like you sponsored two people a day he's like yeah i was like dude the most people i've ever sponsored in a month is like four or five and that was where i was at the time right and he's like yeah that used to be my business too and i was like it stretched my brain it was like my box fell apart you know because this guy was doing every day what i did in like an entire month and i was just thinking you just must be on the phone like all day and night like this is just ridiculous like that it was like how much were you on the phone dude and because he looked so relaxed like he didn't look like he's on the phone all day and night and um he says no just like an hour a day and i was like what right he's like yeah just like an hour a day and i was like what right he's like yeah just like an hour a day and i was like an hour a day and i was like what right he's like yeah just like an hour a day and i was like what right hour a day and uh i and i my brain and i was like i can't even understand how that's possible i was like i you know i'm on i sponsor four people a month and i'm on the phone for like five hours a day you know or six hours a day yeah at the time we did three-way calls and whatnot i was like how he has like a 40 team of 40 000 people and like never takes promo calls right and this is what he told me right he said well here's the thing dave um before he sponsored four in a month what was your best month ever and i was like two and he said before that what was your best month ever and i said one and he says how long did it take you to get your first one like six months right true story and uh he said so here's the thing in six months right all of a sudden you you started doing what took you six months to do in a month right and then you started doing what took you six months to do in a week and what i'll tell you is that if you can sponsor one a month you can sponsor one a week if you can sponsor one a week you can sponsor one a day and if you can sponsor one a day you can sponsor two a day and i'm just telling you you can do it and you'll figure it out if you keep doing try to figure it out and you like smiled slapped me on the shoulder and walked off right yeah because it's you say it every day and the speaker was in existence yeah yeah you know i walk away and i'm like like this but i never stopped thinking about that right so 2009 i never really believed i could do that in 2009 i just decided to do it and it took me like 45 days from zero on the internet with no budget to have my first two person a day so the thing i'm here to tell you is this okay and then we're gonna bring on this person he sponsored three since january so if you can do that you can do it 30 this month and 90 next month and i will do that i know you will yeah and i want to hear that story when you come to the event in nashville yeah i will tell you about that story okay yeah i believe thank you dave cool who's next yeah that's it and uh also i would like to thank you laurence for uh for teaching us tonight with the uh the email that you sent me and then i want to thank everyone else that has been a struggle for me and now i know what to go for there as well there's a lot about email and everyone has email so you know everyone has an email so it's good it's good to learn you'll pick it up as you go i will do that thank you cool i think we have miguel out now from portugal how you doing man i'm gonna see you guys in like a couple weeks yeah how are you good hi guys good so i i don't know what questions will is asking so will is it just what we can help them with or yeah i mean we're trying to help people engineer breakthroughs um the psychology in in picking the people that we picked is we wanted to pick people kind of at different stages of development in their in their businesses so basically um we get a kind of a representation of what where a lot of people might be in the in the group so what we want to know is what you want and where you're stuck and that would that'll help uh directionalize uh lawrence and and david and their feedback well uh good night everyone thank you for being here honored and humble um well very quick um i just started like to say two three months ago my business although i'm getting to the one the first one hundred thousand dollars um i wasn't making money i wasn't happy and the reason why was that i was trying to do what everyone was telling me to do and that wasn't i wasn't connected with myself and i just find out that i needed to find my inner voice to remember my inner voice and when i did that uh i realized that i love to do my natural therapies work i love to do give yoga classes and whatsoever and then i realized that i wanted to help the the corporate world say for instance the natural therapies world to make more money to get more clients So, to be very clear, in this phase of my business, my goal is focused on the corporate market, the therapists, the designers, the lawyers, the engineers.

I'm focusing that market, that niche. And right now, specifically, the therapist niche. And very interesting, I was wrapping up my numbers, and my goal, when we started this, was to get 30 leads a day. And I thought, well, let me do the way I will feel passion about.

And I started doing my marketing. I started doing my marketing on Facebook and passion market, and I had only 32 leads. So, I wanted to have, my goal was 30 leads a day. And I just had the February month, 32 laser targeted leads.

Now, only 2017. So, I had 30 sales for Empower, but 30 sales for my corporate business, which makes one sale a day. And very interesting, because before this, I was, well, I needed like almost 600 leads to get one sale. So, I know how to generate sales.

I know how to generate a lot of leads. That's not a problem. But I was doing that with no result. And so, very clear, I was getting, like, I was, I needed almost 600 leads to get one sale.

This month, I generated only 32 leads, but I get, I got two sales. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads.

So, that's a lot of leads. So, that's a lot of leads. So, that's a lot of leads. my inner voice, launching the association I created to help dying people and to help the elderly, and we're going to do an amazing work and something that I'm really passionate into.

And so one key for me is that frustration, frustration is an energy that moves us forward and I've been dealing with frustration for a while and… Mike, can I interrupt you for a second? I want to help focus you for just a minute and it's going to really help, so I want you to pause for just a minute because you've given us a lot of good information. Okay.

But I want you to zero right down in on your main problem right now so that we can leverage Lawrence and David's expertise. And if you need a second to pause, that's fine, but if you were to say the number one problem that you're having right now, what would you say it was in two sentences or less? Getting more leads for Empower. Okay, perfect.

More leads for Empower. So what is your main problem? The main form of traffic you're doing right now? Can you tell me that again?

My strategy now, I'm targeting the, for instance, I'm targeting the therapists and they come into the business to make money to attract clients to their business and then I show them that there's more than that. And I show them the… Empower Network business. So as long as you can get in touch with these therapists, you just need to bring more therapists in.

Is that correct? Say again, say again. So you can, as long as you get in touch with therapists, because that's your niche, you can help them generate sales for their company, plus some of them will join Empower. Okay, cool.

So you're using Facebook PPC then? Yeah. Okay. So the easiest way to increase your production with Facebook PPC is to use the PPC.

Okay. So the easiest way to do that is, do you have something ultra valuable that you can give someone on Facebook that is a therapist? Say again? Sorry, Tim.

Something, do you have anything that's very specific and valuable to give therapists on Facebook? Yes. Okay. What is, is it an eBook?

Is it a video? What is it? It's video. It's video.

It's, well, it's a video. Okay. So I know, I do not have now, but it's very easy for me to create that. Okay.

So I can create a valuable video series to deliver, like a magnet, like a lead magnet, yeah. Okay. What is, what is your lead cost right now on Facebook? 50 cents.

Okay. 50 cents to 70 cents. So if you, let's say you're doing 50 cents, and that means a 50 cent lead for 50 cents. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. Yeah. Yeah. Yeah.

Yeah. That's true. 30 leads a day will cost you $15. Mhmmm.

I mean, to get lower than that, I mean, I don't think your problem is actually lead. No. No. But, okay.

So what was your main problem then? What is the main thing you want fixed, then? Cause it's not leads. No.

I'm not, I'm not getting the. When I get the therapist, for instance, a professional, He comes to my business. I help him or her make money with more clients in his or her business, but then it's not very clear for them how useful it is to be within the Empower business. You know?

So I do not upsell. So I do not upsell the products. Maybe that's my key point. I do not upsell the products because they get so much value on the lower products that they do not feel the need of upselling, of buying the high-end products.

So I think that's my key point. Yeah, you probably just need to work on how are you going to bridge the people who come in to wanting to do business with you through Empower. I mean one traditional way network marketers do it is do you keep your options open on another income stream, another side passive income stream. So you're not trying to tell them stop what you're doing, do what I do.

It's more like… Are you open to another income stream to supplement your current side of your therapies, your clinical studies or whatever they're doing? You then just ask them maybe in your funnels, in your welcome calls, in your contacts because right now you're bringing in people to become a customer, right? But you're wanting them to do business with you. So you've got to focus on a way of how are you communicating with them to bring them over into Empower.

Yeah. So you've got to bridge the gap not so that they leave their job because you want them to continue working but you want to give them the ability to make more money on the side at the same time. Yeah. Yeah.

That's cool. Yeah. Hey. I can add.

Oh, go ahead. Oh, you first, Trace. I can wait. Okay.

I was going to say I use a very… I use a very simple strategy, Miguel, that may be of good use to you and that is I call it the 10-10-10 rule, okay? And what happens is that you identify specifically within your market 10 problems that they are facing and because you are essentially your target market, you know what troubles therapists, right? You know what areas cause them a little bit of feeling funny or what they want to improve. So come up with 10 very specific problems that you know therapists have.

That's the first part. The second part of the formula is then outlining 10 very specific solutions. So in other words, you would have one solution for each of the problems. So 10 problems, you have a corresponding solution, okay?

And the solution, think about it from how Empower. Network solves it, right? What is it that Empower. Network has, what tool, what training, what course, what module, what something do we have that would be of great value and of a solution to each problem?

And then the last part is especially with ads, what I'm playing around with is you want to then create 10 different headlines, right, that speak to each of those problems. So if problem one is… You know, I don't have enough clients, right? Then problem two, then solution one might be we have a product that talks about generating leads, right? It might be in top producer formula, for example, right?

And then the headline would be a combination of the two, right? Are you struggling with getting more clients in your ex-business, right? Free video reveals half or free video, whatever, right? And then what happens is because you'll have 10 different problems, 10 different solutions, right?

10 different solutions, you would end up creating 10 different headlines that are all coming from 10 different angles. In other words, all the headlines won't be about leads. All of the headlines won't be about making more money. All of the headlines won't be about, you know, learning social media or whatever it is.

You have 10 different ways, and then you could go about testing each of those different headlines that are then catered to each of those different angles to see which angle or angles speak up to your problem. Okay. speak the greatest to your market and you'll know that by the way they respond whether they opt in the way that they sign up or how you start to communicate with them or more aggressively via the ads or whatever it is that you have and if you could do that that would give you a very clear indication as to what area you need to focus on and if you could focus on that then it becomes easier in my opinion to then find what the bridge is right because you kinda created a bridge when you came up with the solutions because the solutions are coming from a foundation of what Empower Network offers that is the part of the solution in addition to you so I would say try that exercise about the 10-10-10 rule and then test it out with some of your Facebook PPC you've got 10 different headlines 10 different problems 10 different solutions and go from there thank you so much yeah I'm gonna just be more with the advice here from you because I have known you for a long time okay and I think the first time when we met actually was at a I think that you came to an all in meeting like at Chicago I think was that Chicago when when there's like that long line remember that Tracey there's an all in meeting there's like that long line and then that that there's Miguel came up and he like started talkin about like all that stuff he was gonna do and like talk for like 10 minutes with the essa is going to do and like He was going to talk for like 10 minutes with thechluss且 ge у شلخ with the microphone, like back in Chicago.

Do you remember that? That was the first time we met. And then I've gone to Portugal, you know, and I've seen you there. And I'm going to say I want you to be in alignment with, you know, with who you are and your vision because that's really important to you.

I heard you talk about that ever since the first time you grabbed that microphone and you were talking about the vision that you had and what you wanted to accomplish and all the great things that you want to do. I'm going to tell you, this is my personal opinion for you, and I'll see you here in like two weeks when we go to Portugal. You just need to bring in more people, man. You've got a great story, and this is Empower Network specific.

I mean, you've brought in, like, very few people, and you've made, like, $68,000 here or something. I think you've brought in, like, 40 or 50 people or something like that, which is amazing, by the way. You have got, like, you know, it's like 1,500. $2,000 a person that you bring in has been, like, your average since you've been around.

And I think one of the reasons for that is because you care about people so much and nurture them, and so people tend to stick around you because you're good-hearted. I think that out of the, you know, out of all the people I've met, you're one of the best-hearted people that I've ever met. And really, I mean, you just have, like, a beautiful energy about yourself. The reasons you want to do things, I know they're coming from your core, and it really matters.

It really matters to you, right? If you want to help more people, you've got to bring more people in. And you have a story that can do that. I mean, if you're going to market this to therapists, and if you're marketing to therapists to help them with your coaching or whatever, and you're selling coaching, that's a totally different thing.

But I would put something up that said, you know, how I made $68,000, you know, part-time on the Internet, you know, while I was a full-time therapist or something like that, you know. Because I know you teach yoga, and you're, like, a yoga master. And you don't like to call yourself a master, but I know you are. He was teaching Sifu Fernandez yoga over in Portugal last time I was there.

But, you know, the thing is is that you've got to go out there and tell people what they can accomplish directly, and it's got to make sense. And sometimes you've got a tendency, you'll start talking about all this stuff, but people don't really understand it. And what I would encourage you to do is to actually bring it just to very, very simple basis, okay, is your vision matters because we can tell it's really important, but in order to be able to create it, you're going to have to generate more resources. In order to generate more resources, you need to be working with more people, and you need to bring more people in.

And whatever issues you've got that prevent you from bringing in large numbers of people, you just need to get over them. Because of your good-hearted nature, what I've found a lot of times in working with people like all over the world is people that are working in like healing arts, right? And this includes my brother, too. You can ask him about this, and I don't know if he's told these stories on these Hangouts about the breakthroughs that he's had to make because of the way he likes to help people.

You know, he's gone through like he went through years of his business undercharging, you know, helping people for free and like hurting himself financially when he didn't need to, right? And so that's one of the things that you're saying when you came on when you're talking about, you know, you were talking like right when Laurence popped up, because you said, you know, you have a hard time upselling, which really you don't because a lot of people that you bring in buy lots of stuff. You don't have a problem upselling.

It's not . Yeah. You've got like a better upsell ratio than like most people in Empower Network do. Like, most people don't have better numbers than they have.

So I think that's something that you'd want to bring on. and that. Maybe the last few months it's been a little bit down because there's been some weird transitions and stuff for you. I understand that, but the reality is that you upset tons of people.

You're really good at it. What you actually need to do is you need to bring more people in, whether that's therapists or other groups of people. Whatever's congruent with who you are is fine. Justin Marengia, he's got a really good angle in the same kind of markets that you'll resonate with.

He targets all these people that are into spirituality and meditation. He has these videos of him meditating and swinging a lightsaber and doing Tai Chi and making money on the internet. They all love it. They all get in.

They all buy tons of stuff, and they stay in. He's actually really similar to you. The difference is he brings in lots of people, and you don't. That's it.

If you actually look at your business, you have the same upsell numbers as Justin Marengia or Lawrence Tam or Tracy, but they bring in lots more people than you do. Lawrence has brought in a lot more than you. He's brought in 40 people in the last few years. Therefore, he has a much bigger team and a much larger organization.

I don't know what it is that stops you from bringing in lots of people, because it's not lack of knowledge. You've been here for too long. It's not lack of ability, because you've proven you can make money. You've proven that you can do it.

It may be something rooted in your desire to help, but you can't help people in this if they don't get in. You can't help yourself if you don't decide to bring more people in. Right? What I actually encourage you to do is to directly attack that issue and say, what is it that's stopping me from bringing more people into my team and for having a real team vision for them?

Because you're such a big idea guy, you've got these massive, massive ideals and ideas that you want to create, and they're all wonderful. That's your job to create those things. They're your visions in your heart. That's why I told you the first time.

You've got to put those visions in your heart. It's your job to create them. You've got to bring that back down to what's your team vision? What's your team going to do that is going to connect them into that vision, and how are they going to get that result?

There's a lot of broke therapists, too. They can go spend money, and they can go buy courses and stuff. They're not totally broke, but the reality is that they have the same problems that you have and that we'll have. They get into an industry like this, and they want to help everybody, and so they have a hard time with some of the things because they think that if I bring in only a few people, I can help them more.

It's not true. It's not true. I don't want to upsell them. I want to help them.

If you're saying you're not good at upsells, you're really good. You've got tons and tons of upsells. It's not true. You're very good at upsells, and you just need more numbers.

The thing that I'll tell you is that from personal experience, you will help people in this industry way more effectively when you've got so many people. You have so many people that you're going to help. You're going to help them. You're going to help them.

You're going to help them. You just need to get people in that they have to work for your time. Let me explain why, because I think that this is an issue. Then you need to go just attack this directly using the patterns that Wil talked about, and you just need to say, I'm going to bring in people everyday to my business, period.

You've been in power for years. I know you can do it. I know you know what it takes to do it. You've got the ability, the skill, the knowledge, the intelligence, the vision ability, the communication ability.

You can do it. You've got to attack this thing, this issue of why am I not bringing bringing people in every day. What stops me from doing that? Here's why you help people more if you bring in lots.

Number one, there's more people to help. If you only have a few people to help, you can only help a few people. If you have lots, you can help lots. Number two, what really helps people is when people get into action mode.

Then you're there to guide them. That's what helps them. If they're not in action mode, you can't help them. It's like trying to turn the rudder on a ship that's sitting still in the ocean, anchored to the ocean floor, and thinking it's going to change its destination.

It won't. It's just turning the rudder to the bottom of the ship. Turning a wheel in a car, it's parked. A dog didn't park in a parked car because it's not going anywhere.

It doesn't matter if you're turning the steering wheel. The dog still won't park at it because it's not moving. People need to be moving in order for you to guide them and help them. When you get people in large groups, what you can do is you can make them work in order for you to mentor them.

Because you do that, what happens is you can make them work in order for you to mentor them. What happens is people who wouldn't normally break through, they'll break through just to get your time. You know what I mean? That's what happens.

People will literally break through just to get close to you. You'll get on a call. If you have 200 people front line that are active, and you do a team hangout, and you say, I want to mentor 10 people to go over the next 90 days, but I'm only going to work with you on that in that special group group, if you sponsor five people in the next 10 days. Who here is going to do it?

Now what will happen is those people wouldn't have done it one second before, but all of a sudden, they're going to be a part of something that's big. They're going to get access to you. Your access is limited because you don't have a lot of time. You're actually leading the example that can actually help them.

You know what I mean? You're actually doing what will help them because you're saying, this is actually how I'm doing what I'm doing, and I will help you do it, but you have to do this first. Then them accomplishing that outcome is half of what they need to do in order to do it anyways. They'll actually work and produce.

Then you can let more people into the group or something and open it up to some people that only brought in three or whatever. The reality is that they'll work to produce so they don't lose out. Then you can continue to guide them because they're taking actual action, which you can't do if you're dealing with too small numbers. What happened was, and I've seen this in your organization, you bring in two or three people, and then you sit there and you just nurture them for months and months and months and months and months and months and months.

You brought in three people the other month. It's not enough. You bring in people every day. Whatever is stopping you from doing that is not true.

You got it. You have the knowledge. You've got the story. You've got a market.

You have the ability. You have results. You just do it like that. You could hit gold this month If you just get over whatever this is – maybe that's a Will thing.

Maybe you talked to Will about that, right? And he'll turn a pen into a wand and wave it like this, and then you'll get over it. But the reality is just do it. Just do it, man.

You can do it. You've got everything here. You brought in 40 people and made $68,000. There's not very many people in power who can say that, which shows me that you know what to do.

So imagine if you brought in 40 a month. What would happen? Thank you, man. Appreciate you.

Will, back over to you. Thank you. This has been amazing. I know that on my end I got massive value just by watching these three be coached.

If you learned something by watching one of these three be coached, if something just nailed you right between the eyes, post it in the comments. Post it in the comments. But I think this is a good place to wind up. We've been on for a while.

And we've gotten lots of major, major value today, but as we wind up. Real quick, I just want to mention to everybody who's on here, because you guys are all in power, that we changed the night when event ticket prices go up to tomorrow because we're doing this tonight. And so the event ticket price is going up tomorrow night, and I'm probably going to wind up doing a hangout. It's just that this is a majority of the leaders in power, so we didn't want things to conflict.

And so watch your emails. We'll send that out. And I'll be putting another video out. A little bit later on, I'm talking about some other contests and promotions and stuff that we're doing.

So back over to you, Will. Okay. And this is just the last thought, under two minutes, then we're done. And that is that there's a saying that knowledge is power, but that's only half true.

The reality is that knowledge, unapplied, is powerless. It's impotent. And so we've all learned something today. We've all picked up a new idea.

Maybe you learned something. Maybe you learned something from watching my segment. Maybe you watched something by listening to David. Maybe you watched something from listening to Lawrence.

Maybe you learned something from watching the coaching. But however, wherever it is that you learned something, you learned something that you need to apply. There was something that you heard tonight that whacked you between the eyes like a baseball bat. There was something today that grabbed you by the coat collar and started to shake you.

And that's the thing that you got to pay attention. You got to apply everything you learned. But you can choose what the most critical information is that you're getting, and you can choose to implement that now. So what I'd like to hear from everybody, and I'm going to put a post in the Facebook group within five minutes.

I would like to hear from everyone, what is the one thing that not only did you learn, but what is the one thing that you are committing to apply now in your business? And when I say now, I don't mean a year from now. I don't mean a week from now. I mean within the next 24 hours.

And if it's late at night and you need to go to bed and you need to wake up, it's like first thing tomorrow morning, what's the thing that you're going to apply? If it's morning time because of where you live in the world, it's like what are you going to apply next? If you're so wired, if you're so filled with energy that you can't go to bed, it's like what are you going to apply tonight before you go to bed? And I want to hear that because it's those commitments and it's the commitment to take action that will ultimately move you forward in your business.

So I just want to let you know. From my heart, I believe in you. I believe in where you are and I know where you're going. And I know where this team collectively is going.

And I don't know if everyone's feeling it the same way that I'm feeling it, but there's been a massive shift in energy inside of this company. This company is not a boat without a rudder on the ocean. There may have been a time when the vision wasn't as clear. This company has a vision.

It's going places and it is going places now. So will you be a part of it and will you move forward with it? And what will you do to make sure that you are on course with the massive momentum that the company is building? So that's all I've got.

Dave, if you have a final word, you're welcome to it. If not, we're going to go ahead and end the webinar and we will reconvene. What was that, Dave? Oh, I'm good.

Okay, you're good. With that then, we will reconvene in a couple of weeks. Lawrence, do you have any final words or are you good to go? Okay, good to go.

Let's go ahead and end it. And you guys are awesome. Love everyone and we'll see you here in a couple of weeks.