The Question That Freezes You at Every Stretch Goal, and How to Flip It

Paul Hetchings had already built real numbers in this business, hundreds of thousands of dollars across four years, and he still woke up that morning flat on the floor emotionally before anything had even gone wrong. No leads had failed to convert yet. No ad had burned through a budget. He was just lying there with his energy dipped into the negatives, and by the time he got on this call with Will to talk about stretching from his usual ten leads a day to fifty, the doubt had a very specific shape: am I even taking the right approach here. That single sentence, repeating in his head every time he opened his ad account, is what this session sets out to dismantle.

Will doesn’t tell him to think positive. He shows him, live, why that particular sentence was built to freeze him, and what to do about it instead.

Why does a stretch goal make your head attack you before you’ve even started?

Will’s answer reframes the whole situation as good news wearing a bad disguise. If you visualize a goal that’s genuinely bigger than your current comfort zone, negative self-talk is supposed to show up. It’s not a sign you picked the wrong goal. It’s the exact edge of your current thinking making itself visible so you can actually work on it. He compares it to an athlete sprinting flat out toward Olympic trials: the doubt doesn’t hit while you’re resting comfortably in a chair, it hits at full exertion, right when quitting would feel like relief. Paul’s version of that moment wasn’t dramatic. It was a quiet, private thought that kept circling back every time he considered scaling his advertising, and he was honest enough on the call to admit it had real emotional weight behind it.

What’s actually wrong with asking yourself “am I doing this right”?

This is the part of the session worth sitting with, because it’s a mechanic almost nobody teaches. Will points out that the questions running quietly in the back of your mind aren’t neutral. They steer your thinking the way a search box steers results, and a yes-or-no question about your own competence is a trap with only one bad exit: if the honest answer is no, you freeze.

So one of the changes that I would make to this is I would just change it to how can I take the right approach, right? Or even what is the right approach here? And either of those questions is going to be more in line with where you’re trying to go. You want an open-ended question that does a Google search in the brain for solutions rather than into a yes or no question.

Paul rewrote his own question live on the call, landing on something shorter: what is a value approach that would work. Will had him rehearse it against several old memories, moments where the original question had left him hemming and hawing over an ad account. The shift was immediate and specific. Instead of freezing, Paul described feeling like “my future is opened up instead of closed off and stuck” and started listing concrete ideas he could act on that same day, the kind of ideas a shut-down brain never produces.

How do you know which doubts to keep and which ones to throw out?

Will is careful here not to wave away caution altogether, because some of it is legitimate. Paul had genuinely wasted money on advertising before, throwing down a budget without consistency and watching it disappear. So before reframing anything, Will has him run a reality check: what part of this worry actually needs to be preserved. Paul lands on two things worth keeping, using the phone on coaching calls rather than for cold prospecting, and staying focused on giving people real value instead of funneling everyone straight into a sales pitch. Everything else, the vague fear of doing it all wrong, gets rebuilt into a question that still protects him without shutting him down.

The mechanism underneath the whole session is a four-step formula Will’s been building week over week: capture the exact wording of the negative thought the moment it shows up, shift your physical state before you try to argue with it, change the meaning attached to it, then rehearse the new version in enough old contexts that it actually generalizes. He runs a shorter version of it live with his friend Bert on a weight loss goal to prove the steps hold regardless of what the goal actually is. Health, money, or a relationship, the wall shows up in the same place: right at the edge of what currently feels normal.

What makes this land is that Will refuses to let anyone off the hook by pretending the doubt won’t come back. It will. The only real variable is whether you catch the sentence steering you and swap it before it locks you in place.

The full session goes further, including the complete belief change demonstration and what happened when Paul pictured the size of the audience he’s actually building. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Hey, welcome, welcome, welcome, welcome. William Wood here. I'm here with Bert. Bert, come on up, say hey.

Bert is going to be, yeah, my assistant here in a little bit. He's going to be doing a good friend of mine, and he's going to be helping me out with some demos. And we've got Paul Hetchings here. Paul, say hey.

Hey, hey, hey. Good to see everyone. That's right. I think we've got Tara, and we've got Vanessa, so we've got the whole team.

Bert, go ahead and take a seat. So we're going to go ahead and get rocking and rolling here, and I know I have been really looking forward to today. I've been watching the chats really heavy inside the Facebook group. I've been watching what everybody's activity has been, and one of the things that I've noticed is I've noticed that inside of a lot of people in the group, not everybody, but we're already starting to see some interesting things emerge.

First thing I want to do is I want to congratulate those of you that have stepped up your action, you're taking focused effort, and you're really going out, and you're attacking your goals hot and heavy. Now, I know something about going out and achieving goals, and right now. I'm right in the trenches with you guys, and I'm working this, and I know what the energy does, kind of the energy comings and goings does as you're pursuing a goal. I've also seen, now this is just, this may be my imagination, but I've also seen what looks like some of you have already had your first mind walls really coming up, and we're going to talk a little bit more about that today and how to deal with that, meaning you're going for your goals.

You got real clear about what you were doing. You got real focused, but then as soon as it came time to do action steps, it was like, oh crap, right? I don't know what I'm doing. I don't know how to do this.

I don't have the skills that I need. I don't have the money that I need, and I have the time that I need, or whatever it is, and all of a sudden, I've seen some doubts set in. I've seen some second guessing and some other things, and we're going to be talking tonight about how to move through that because there's bad news, and there's good news. The bad news is is that when you go for a goal, that's the kind of thing that happens.

The good news is, is that it's normal. It happens to everybody, and there's predictable things that you can do to move through it. So Paul, I've got you on for just a quick minute here, and I just want to ask you, and this is before we dive into content, but right now, you're right in the trenches. You're out there going for it.

Without telling us anything too specific right now, just be honest with me. As you've been pressing forward toward your goals, has your energy been really high? Has it been low? Has it been kind of up and down?

Like where have you been at through all this? Totally up and down. Totally up and down. Like sometimes I'll feel like great and excited, and then other times it's like down in the dumps.

Today I had a down in the dumps day, just being honest with you. Yeah, yeah. Well, it happens, right? Yeah.

Well, it's real interesting. I mean, I was out there, and I got like 46 leads, 41 after I had a few people opt out, right? And so I was like on a little mini high, and I woke up, and before anything happened, no activity had happened, no action happened. I woke up, and my energy was really low.

It probably dipped below the negative mark, which is really odd for me. It was like down in the negative 20s for a little while. So I had to do something to correct it as well. So it's real interesting that it happens.

Now, one of the things that I noticed is that when my energy drops, the head starts to come under attack, and the heart starts to come under attack too. So when you're having those down in the dumps days, it's a lot more likely that you're going to have some negative self-talk. Now, Paul, I want you just to be thinking here for a minute, because we're going to use Burke here as an example. And then in a little bit, you know, talk about this.

But I want you to be thinking about when your energy drops, you know, what are some of the specific thoughts that are coming up right now that are working on you? And we're not going to go there yet. I want to do a little bit of teaching first, and a little bit of talking, because we're launching right into the thick of things. Because I'll tell you what, the only difference between success and failure for many of you, it won't have anything to do with skill set.

Because I promise you that there's somebody in this group that has less skill than you, that will end up doing more than you. And that goes for me too, right? There's somebody out there who's farther behind, they know less, they don't have the skills, they don't have the connections, they don't have the know-how, and they're going to blow past us. Right?

All of us. So like, how does that happen? How does that happen if they don't know how? How does that happen if they don't have the resources?

How does that happen if the world isn't totally perfect? And I'll tell you the difference. The difference is, is that some people will figure out a way to keep their energy up, and some people, when their energy crashes, they'll let themselves stay down. So the name of the game isn't, are you going to have doubts?

Is your head going to come under attack? Is your heart going to come under attack? The real question is, is what will you do when your head and heart come under attack? And will you give in to it?

Will you submit to the thoughts? Or will you stand up straight and start taking action? So think about that for just a minute. So let me just show you a few things.

So Paul, you're going to have to give me a thumbs up or a thumbs down here, and let me know if you can actually see my wife, or do you see my whiteboard okay? I'm good. Okay, I'm going to start drawing. If you stop being able to see me, just like yell at me because I won't know.

Is that all right? Yeah, you bet. Okay, cool. So let me just go ahead and pop over here, and I'm going to draw something that I draw off.

And in fact, a lot of you have seen this, right? And this is, in a nutshell, what most people in the group are after. Can you see that all right, Paul? Or do I need to bring it a little closer?

It's clear. Super clear? Okay. So what this stands for, if you remember back to last week, we were talking about the essence of NLP, and the essence of NLP is essentially this.

We have a present state, and we have a desired state. Present state means this is where I am today. Desired state is this is where I want to go. So in the example right now that we have going on inside of the coaching group, all of us have some sort of financial metric, or we've all got some sort of goal that aims at business production.

So that could be traffic, leads, or sales. As I've been looking at people's goals, it looks like most people in terms of a keystone metric, they're aiming at leads. I'd say that's the vast majority of the group. They're aiming at getting a daily lead flow coming in.

But then there's a handful of people inside the group that are aiming at daily sales numbers as well. And then there's or a certain number of products that are sold. So if you've got more of a product goal or a lead goal, just kind of substitute. Put that in.

So what happens is that we have our present state. Here's where we are. Life is as it is. In my case, I walked in just starting a business, not even deciding to start a business, until we were a couple days into the coaching program, and then saying, okay, I'm going to do this.

I'm going to do this because I want to be a leader who leads from the front, not one who's like whipping you from behind, right? And so I said, I'm going to do everything that I ask them to do. And if I don't do it, I'm going to submit to the same rules that everybody follows. So I'm right there in the trenches with you.

So my business, this state was exactly zero team members, zero sales, zero lead capture systems, zero of anything. I still haven't actually figured out how to figure out my blog. I'm going to figure that out later today. And some of you are laughing, right?

You're like, I don't believe that. That's that's that's what I actually don't know how the blog works. So I got to go like figure that out later today and get my first blog post up because that's one of the action steps that I personally committed to myself to do. So here's my present state basically starting with nothing.

And then over here for me would be 30 leads per day daily. And the question in my mind is how do I get from here to here? Well, the first wall that came up would be like, well, I don't actually know how to do that. Now.

I do have a little bit of background for my hypnosis business doing a little bit of pay-per-click and stuff like that. But but really that's not what I spend most of my day doing. And so I'm thinking like how in the world do I go from like, no leads, no sales to being able to get through here. And so one of the very first things that comes up is I'm as I'm getting is not focused.

I know what I got to aim at. One of the very first things that came up for me was like, I don't know how to do that. Right? And in fact, as recently as earlier as earlier today, the thought came into my head.

I don't know how right? One of the other thoughts that popped into my head earlier today was something along these lines. It was something along the lines of, people are going to make fun of you. Right?

I don't remember what the context was. I think I was thinking about like my lead flow is a little bit down. Like I'm I don't know exactly what I'm at. Like it's six leads today.

Right? So I have this thought that came up like people are going to you know, people are going to laugh. Right? And I actually the thought come in my head.

You should quit. Right? We're just being down and dirty and raw here because some of you what will happen is you'll get these same thoughts and you'll submit to him. The thought comes in your head.

You should quit. And you do the thought comes in your head. People are going to laugh and you submit the thought comes in your head. I don't know how to do this and you just throw up your hands in the air and you give up.

Right? And and so all three of these thoughts came into my head. And so these are these are the mind walls that we've been talking about. The walls that we face can be internal and external.

Some of you have big financial challenges. I got a private message from somebody today who said, well, I've spent a hundred thousand dollars in this industry. I don't think in this company in particular, I spent a hundred thousand dollars in this industry trying to figure it out. I've never really made any money.

And so the wall might be an external wall. We're like the debts, you know, the debts climate or maybe the the savings is running out or whatever it is and little by little it's like the the pressure is mounting. And so that that'd be like an example of an external circumstance or maybe you wake up and your boss throws you a curveball because you're still working a job or maybe you wake up and somebody's just quit. You got to charge back or something like that.

And so that could be your wall, but something comes up. There's going to be an attack on your energy thermometer. So if you remember back into the into what we're talking about in Miami, you know, if this is your if this is your energy thermometer and here we are into the positive range up to positive 100 and this is your you know, your negative your negative energy range. What will happen is is something will come out to come up.

Oftentimes. It's an external circumstance and external circumstance is going to come up and it's going to start to attack your energy level and the lower that your energy level drops. The more likely it is that you're going to get head chatter like this when your energy is up real real high the head chatter tends to tends to drop right back down. That doesn't necessarily go away, but its impact becomes much more manageable.

So the very first metric that I'm looking at when I woke up and I had some of these thoughts in my head just right away. First thing I said is where's my energy boom negative 20 or something like that right is about where it was and so then it was like, okay, what can I do? I went to the gym. I worked out.

I sang. I sang so I sang to my I'm like this playlist of songs that I sing to right, you know, like I probably won't be recording that anytime soon just for everyone's sake here, but like, you know, I I got this music. I sing to I did a little bit of movement. I did some yoga.

I did some meditation and by the time I was done. Right up here now. I still didn't know how. But I decided I'm going to find a way and so what we're really dealing with is we're going for our goals is we are going what?

We've got to work. On is we've got to work on changing whatever is there. Now, the way we change it is we change it by growing ourselves. Like we talked about last time or we change it by continuing just to blast through it and take action to move to move on towards your goal.

So Paul, let me ask you because you've been really consistent. You've been a really consistent producer for a lot of years and I don't know exactly, you know, I don't know exactly what your numbers are. But I what I do know is that to be consistent. That you've got to do things to manage your energy to manage your state and to blast through negativity when it comes and I don't know what you do, but I just like to hear from you.

You know, what is it that you're doing like today when you woke up and you were kind of in a down day? How do you get out of that? Or what do you do to deal with that as it comes up? So yeah, so one of my rituals that I've been doing every day for about five years is a studying from a certain set of books.

So like I study from The Law of Success by Napoleon Hill. So I do that in the morning. I mastermind with people. I exercise that helps and the thing that really helped me big time today because I started out.

Okay, like I started out in the morning like with energy and excited and stuff and then and then I had to watch one of the kids while Kareem went to volunteer at the school. And so I'm like and I'm not getting any work done. I'm here with the kids and then it happened again. And next thing, you know, my kid floods the bathroom.

And I come to my office to get some I finally I finally get to my office to get some work done and I'm like plugging in my ethernet cord down underneath my standing desk and the speaker falls down and cracks me in the back of the head. And I'm just like man, you know, like just one of those days. I was just like really down. But what I did today that that worked actually worked really well is I did affirmation sort of like sort of like the King speech, but I but I use the format from Think and Grow Rich with the definite purpose.

And the self-confidence formula just man. I just proclaimed it and hit my chest and and did like, you know, like I added some extras, you know, like from the King speech, you know, like you know, like I am light. I am going to cast the darkness away from me and I'm going to get out and and I got done with that and everything was good again. I was ready to go to work.

So yeah, that's that's a big one. I think that's something that I'm I want to commit to do every day. And I don't know if you do the King speech every day or something similar, but it seems to me like that for me that has to be a necessary once or twice a day type thing moving forward. So I made that commitment to myself today that I'm going to do that once or twice a day every day all the way through the next 90 days.

Nice. We'll tell you what I'll run. I'll roll with you. How's that sound and I'll report I'll report on that too.

So I'm going to report on my King speech daily as I as I as I report. And I do affirmations daily and I do King speeches as I need to to shift my energy, but I'll tell you what every time I've ever committed to a King speech daily over a period of time. It is massively shifted my energy and it makes these walls instead of seeing it seeming like they're huge. It just makes them seem like they shrink and recorrects the energy.

So I appreciate you sharing that now. I want to come back to you here a little bit and I want you to share some of your story and just a little while but one of the things that I want to ask. Each and every one of you as you're out there as you're as you're listening to this. I want you to think about your own journey over the last few days.

Most of us came out of Miami with just an incredible amount of energy energy was through the roof very predictably something happens. You come home could be the kid could be the wife could be the financial situation could be all of a sudden. You're confronted with the fact that you don't actually know what you're doing or whatever. It happens to be you know that you've got this giant learning curve up in front of you and it's like you've got the desire.

But you don't have the know-how well when that happens. Really I can't tell you how important this is before you correct your know-how you got to correct your energy because if your energy is off. You're not going to take the daily actions that you need. Now.

There's a second piece that I want to focus in on right here and I've talked about this before. I want to re-emphasize it and the reason I'm re-emphasizing is because I'm seeing it in the group. I'm literally seeing it like in the comment threads and seeing it in people's posts and I'm seeing it in private messages that are coming from the group. It may not be everybody.

So if this doesn't apply to you just go ahead and hang tight. We've got some more good stuff for you. Dave Woods coming on with some awesome vision in a little while. We've got we've got Anna Zubarev coming on and we're going to be interviewing Paul a little bit about about some of his success.

And and so we got awesome stuff coming and we're more mindset content too. I'm going to show you guys how to finish. Well, I don't forget how to finish the belief change but probably get through the whole belief change formula today. So that you can not only get that formula really rocked down into your soul.

But just kind of understand how it all breaks down and then I'll be building on that next week. And the reason we're doing that is because it comes right back to what the wall looks like. So let's talk about this wall for a minute. There are two there are two things that will predictably come up.

Number one is if I visualize my outcome one of the reason in fact, I think this is one of the main reasons to visualize if you go and visualize your outcome. One of the things that will predictably happen for a lot of you is that you will actually start to get negative head chatter, especially if it's a big stretch goal that you're going for. And if it's not a big stretch goal, this might not happen to you. Meaning if you're visualizing something that's just like right, you know right in front of you, you probably will get the same kind of you know, negative self-talk or the same kind of negative imagery that comes up.

But if you're really visualizing something that's way out there for if you're going from zero to 30,000, if you're going from from 30,000 to 100,000, if you're going from no team and you want to have a huge team or what or maybe to build a sales skill when you don't have a sales skill. Whatever you're visualizing, you're going to have negative head chatter come up. It's one of the main reasons to visualize in my opinion. And this isn't something that I talk about usually right away.

But people go, wait, wait, wait, what do you mean? And it's exactly what I'm saying. When you go to visualize a big goal, if you get negative head chatter, that's good. That's actually what we want.

Because in pushing ourselves, we are going to expose the limits of our thinking. And ultimately to get from where we are to where we want to go, there's two things that separate us from being able to get that. Number one is the way we think and the second one is the way we act. Well, what keeps us from taking the actions that we need to take?

Your energy level and your belief systems. That's usually it. And so if you could put yourself in a place where you begin to really push the envelope of what you believe is possible, that outside edge is ready. Right where your beliefs start to show up.

Now, you can make a huge mistake when that happens. The mistake is, well, two mistakes. One is just to like submit to the negative thought and to kind of collapse into it. But the second mistake is not to capture it.

When that comes up, whether it comes up because you're visualizing or because you're taking an action step, and those are the two places where they most commonly will come up, when your old story, when your old life story starts to play, you're not a leader. You know, hey, you've never had any success. What tells you that you can help anybody else have any success? Hey, you know, you're not some big shot.

Hey, other people on your team have surpassed you. Whatever it happens to be, whatever that story is, you don't want to ignore it. Not at first. What you want to do first is you want to write it down.

You want to capture it because literally what's just come up is what's come up is the thinking wall that's separating you from your outcome. So keep that in mind. So capture it as it comes up. Capture it.

Don't delete it. Capture it. Once you capture it, then you can start to systematically break through it in a number of ways using the belief change techniques or using other techniques that you already know. And so I want your commitment today, from today on, whenever your energy collapses, whenever the old story comes up, whenever you go for an action step, and all of a sudden you get negative chatter in your head or negative images that come to your head, before you delete them, write them down.

That negative story, capturing that negative story, is one of the most critical things that you can do for changing your long-term results. For many of my clients, their lives begin to change when they start carefully tracking their thoughts, when they carefully start defining what that wall's like. See, if I have a wall in real life, if I've got a brick wall, and I need a tool to break that wall down, I've got to have the right tool set to be able to break it down. And I don't even know what kind of tool set to get until I know what kind of wall I'm in front of.

If I've got a little thin brick wall, I might be able to sledgehammer it down. If I've got a big, thick, concrete, reinforced wall with rebar, I've got to make sure I've got the appropriate tools. I might need dynamite or other explosives, right? I might need to hire a special firm to help me blow up that wall.

And so you want to start capturing it. I know that's a little counterintuitive for some of you, but you don't want to ignore the thoughts, you don't want to submit to them, but you want to capture them so that you can conquer them. Let me show you something here real quick. Let's do this.

Oh, thanks. Appreciate that, Burke. So if this is the deep subconscious mind, one of its primary functions is to protect us. One of the primary functions of the deep subconscious mind is to keep us in a state of homeostasis.

So if you think about that, it's like, what happens if the body gets out of balance? It's really bad. What happens if the organism comes under attack? It's bad.

What is change? Change is an attack on the way that things have been. The deep subconscious mind does not like change. And so if, for example, you are not pursuing a goal, this little circle here represents your area of comfort, mental comfort.

If you're here and you're right in the middle of your comfort zone, it's very, very unlikely, that you're going to get any negative chatter, any negative self-talk. That's why people who don't pursue goals, they might say, wow, I got a pretty happy head inside there. Things are pretty good for me, right? You know, life is fine.

I never have a negative thought. Well, the reason that is, is because they're right in the middle of their comfort zone. They're right in the middle of what's normal. They're not really going for any change.

But the very nature of having a goal means that we are throwing ourselves out of balance. We are leaving behind the comfort of the village, and we're stepping into a new story, kind of like a hero. Kind of like if you're, like I'm a huge Lord of the Rings fan. It's like Lord of the Rings, Frodo's comfortable, he's in the Shire, Gandalf comes, and then all of a sudden, he's taking his first journey ever outside of the outer edges of the Shire.

And there comes a moment when he crosses that threshold, and that threshold is the entryway into the Wasteland, where the, you know, I think the wraiths are, or whatever they are, right? The kings that are chasing him, the scary shadow creatures. And it's like, holy crap, and his first act outside of the Shire is to like tumble down a hill and hide behind a tree. Same thing happens here.

If you're in the Shire, if you're in the middle of your comfort zone, there is nothing that is really challenging who you are and what's going on in your head and what's going on in your heart. The very moment that you step to the outside edge of where your comfort is, this is the place where the head starts to kind of, in the heart, starts to come under attack. It's like the runner. Think about it.

I work with high performance athletes a lot. I've worked with a lot of college athletes. I've worked with a few semi-pro athletes. I've worked with a couple of pro athletes.

No huge names. But I've worked with a lot of people who really pursue athletics at a high level. I was working with a guy who was getting ready for Olympic trials. And as I was working with him, we asked, you know, when does the negative head chatter happen?

Well, it doesn't happen when he's sitting in my office. Right? His head is clear. He's calm.

He's at rest. Where the negative head chatter comes in was when he was sprinting as fast as he could possibly go. And he'd been sprinting for a long, long time. And to beat the guy next to him was the difference between qualifying or not qualifying.

And that's the moment that the head and the heart come under attack. You should give up. Nobody will know if you don't make it. Right?

Nobody will know if you don't try as hard as you can. Nobody will know if you just do something else and get distracted. Nobody will know if you just surf Facebook instead of go for your lead goal. Right?

It feels like you're busy. I'll just study another module in the training. Right? After you've studied for an hour or two during the day.

I'll just study another module in training instead of, you know, taking the action I need to to get leads or to get sales. I'll organize my files. Whatever it is. It's like something happens when we come to the outside edge of our comfort zone.

Something happens when the athlete pushes his body to the point of exhaustion. And if we don't make the decision before things get difficult that we will stand up, we will stand tall, and we will blast through the wall as it comes up, too often what will happen is that we'll just go back to where it's comfortable. We'll return to the Shire with our tail tucked between our legs and Middle Earth stays in danger. Right?

And our finances stay in danger. Our relationships stay in danger. Our health stays in danger. And so, I want to make sure that you guys are fully equipped to get out of this when you get into it.

First step is blast up your energy. We've got a commitment here to do a king speech. If you are going to commit to do a king or a queen speech daily with Paul and I here for the next 90 days until the end of April, right? Until the end of the coaching run, until Nashville, go ahead and post in the comments.

We want to hear that you're willing to commit to keep your energy up. And we want to hear from some of you. And then also, you want to start to capture. When you come to this outside edge of your comfort zone, you want to start to capture the negative thoughts and the negative emotions that start to come up because this is what you got to change.

This is what you got to change to go from whatever level you're at to the next level. Maybe it's anger that comes up. Maybe it's guilt. Maybe it's shame.

Maybe it's fear. But whatever it is, that is the emotion that you need to conquer before you're going to be able to take it to the next level. So, you know, for example, I may pick on you here just for a minute because you're out, if that's all right. And then I may pick on Burke too.

Burke's got a little different goal, but it's still useful to watch how this works and to watch that you're not alone, but you're in a group of people that are committed to work through it instead of submit to it. So, Paul, for you, what would really represent a major next level move for you inside of your business? Income-wise, lead-wise, or either one? Let's just go with lead-wise.

Let's go with daily actions. Right? So what would be a major move forward if we're talking targeted leads? 50 leads a day consistently.

Okay, 50 leads consistently. Give me an average. It's probably going to be ballpark, but ballpark lead average for the last 60, 90 days. What have you been at?

Okay, so… It's a little embarrassing, but I'm going to tell you guys. All right. So average probably 10.

10? 10 a day, yeah. 10 leads a day. Now, you're pretty good at getting leads, so these are fairly targeted leads that you do get.

Is that right? Yeah. YouTube. Yeah.

I'll tell you what's happened with me is I learned how to generate leads that would, like, stay consistent, and then I just worked those leads, and I stopped generating more leads. So I've been kind of riding on the lead flow that I created, like, years ago, if that makes sense. Yeah, it does. So you've got a big list, and you're kind of riding the glory of this list that you got from years ago, if I'm hearing you right.

Content. Yeah, list and content. Not necessarily a huge list, but yeah, content that's out there that sends me, trickles me leads every day, and I've just kind of, you know, ridden that for a while. I'm ready to get out of it.

I'm ready to break through, yeah. I'm still ready. Okay, no, this is good. This is good.

This is a good example. Have you ever gotten 50 leads in a day? No, I don't think I have. Okay, so this is, so what I'm looking for is, I want to make sure that we got a number that's big enough that it puts him on the outside edge of his comfort bubble, right?

So now, I want you to be honest with me, and I'm not telling you to give me your deepest, darkest thoughts if they're not there, so like, I want a no BS response here. Yeah. When you think about getting 50 leads a day, and you think about doing it not just once, but you think about doing it like every single day between now and Nashville, like, tell me what the state of your mind is right now. Is it good?

Is it bad? Is there doubt? Is there like total confidence? And again, no BS, like where are you at with that?

No, there's more confidence than there has been in the past, a lot more, but there's definitely those doubts, like those thoughts that come up like you were talking about, you know, because like I've had them, like I've started generating more leads already, and I'm like, is my autoresponder series right? Am I targeting the right market? You know, am I going to waste a bunch of money on paid ads? Because I've wasted money in the past on paid advertising before, like lots of money, like I throw down money and not be consistent, and then poof, it's gone.

So like that thought comes in, you know, like am I wasting money? Am I going to go broke just dumping money into paid ads? You know, all that kind of stuff. Yeah.

Yeah. So what's the number one, what would you say out of everything you just mentioned is the number one negative thought that gets you when you really strongly consider the next three months and what you're going to do to get from point A to point B? Probably the biggest one is am I taking the right approach? And what I mean by that is the way that I've done it in the past, has been a certain way, and I'm not sure that that's the way that I want to do it in the future.

Meaning, you know, like I've used the phone a lot in the past, and I don't really want to do that going forward into the future as much as far as like prospecting. And then the other thought that goes along with that is, you know, like the other thing that I've done is like I've targeted like a certain market with the idea that like, hey, I'm going to help you. You know, like I'm going to give you training, and show you how to build your business or whatever. And I don't know if I should do that or if I should just send people to the funnel and just get people, you know, get business leads.

So like there's confusion on, you know, like, you know, am I taking the right approach? You know, am I taking the right approach there? Yeah. So now I'm just curious, for those of you that are at, now first thing, I want to just pause for a minute.

Like for those of you that don't know Paul well, Paul, you know, I'm not going to ask you for exact like dollar amounts or anything for like the last couple months, but like you're talking about over the last four years of Empower Network, what's the total dollar amount that you've been able to generate? Can I ask that? Yeah, 560 or 70,000, somewhere around there. Yeah.

So we're not talking about somebody who's made zero dollars, but I bet that some of you as you're listening to this are actually thinking like, hey, I'm kind of thinking the same thing. Like I'm just getting started. I'm in a little different spot than Paul. Maybe I'm trying to go from zero to ten leads a day.

But like how do I, you know, am I taking the right approach? Am I going to go broke doing what I'm doing? Right? Am I taking the right action?

Which is like a totally awful thought. And I'm not going to go broke. Like I've got savings and stuff. You know what I mean?

Like why would that thought even pop in there? But it is. But there it is, you know? And you're flushing as you're talking about it, which means there's some energy behind it, right?

Now am I reading that right or am I reading it wrong? Because sometimes it's hard through a camera here. And I'm kind of glancing at my computer here. But you did flush.

Is there energy on that thought or is there no energy? Yeah, I think there is. I mean who doesn't think about that when they think about paid advertising? I mean obviously Justin Bregi doesn't think about that, you know?

Well, I bet that he has some system in place to make sure that he's not doing it. He talked about that a little bit in the video about starting with really low dollar amounts and testing and scaling. There you go. Yeah.

Before he scales up, right? Yeah. Which is a lot different than just slapping $10,000 down on an ad and praying that it will work. But we want to look at this.

And before we go into the belief change formula here in just a minute where I pull Burke up and give you an example. Maybe we'll work with Paul here a little bit too. I just want to point out that no matter where you're at in the business, the same things that are going through your head are going through the head of the guy who's made a half million dollars here in the business. And I don't care who we got.

I don't want to name names because I don't know. We could take a million dollar ring earner and if we push them to the edge of their current thinking. Now, their current thinking might be way beyond where my current thinking is. Their current thinking around money may be way beyond where Paul's is.

But if we take them and we push them right to the edge of that comfort zone, they will have the same thing happen to them. We just got to push them out far. We just got to push them out far enough. Just like the athlete who's an Olympic trial athlete when he's pushing and sprinting and sprinting and pushing, there comes that moment of doubt.

And so the question is then is not will these things happen to you. This is the bad news, right? Sorry, guys. I'm like starting off with like a downer, right?

The bad news is if you're going for a goal, your head is going to come under attack. Your heart is going to come under attack, especially if it's a big goal and especially if there's a huge stake on the line, right? If there's a big payout. Now, I have a bunch of personal beliefs about why that's true, but here's one of them.

And I want to get real serious here for just a minute. There's a reason. I want you to go back to the reason that you got in to this business. I want you to think about your dream and your vision here for just a minute.

Really, think about it. For some of you, you came in to make a few extra bucks. For some of you, you came in because you wanted to do something massive. You wanted to achieve freedom.

And then there also came the moment where your vision woke up. And you woke up one morning. Your eyes were a little bit brighter. Your mind was a little bit clearer.

And you saw something bigger than anything you could have imagined. And in that moment, you realized that you had the ability, for many of you, to impact not just one or two people, but thousands or tens of thousands or hundreds of thousands of people. And one of the reasons why your head comes under attack is because there's something out there trying to prevent you from getting there. Because the reality is when you break through to the next level, you will be a massive force for good.

You will be changing people's lives all over the place. And so your head comes under attack to prevent you from doing what you were born to do. Your head comes under attack. Your heart comes under attack to shut you down.

And so I'm going to challenge you to stand up and to push through it. And to create a plan to deal with what's in your head and your heart. Now, having said that, we don't want you doing stupid stuff either. So I actually think that a couple of these questions are almost phrased in the right way.

We don't want to completely delete any kind of reality check to what Paul's doing. We don't want him to spend $100,000 to get 50 leads in a day just because he's doing it in a dumb way. We want him to do it in a really intelligent way. So one of the things we look at whenever there's a doubt, before we get into how do we deal with the belief change formula, you want to do a reality check and you want to look at it and go, is there anything here that I need to preserve?

Is there any part of this that I actually need to keep? So Paul, let's just do a quick check. Is there any part of this that you actually need to keep in order to do good business? Well, the phone on the coaching session, yeah.

I still want to do phone on the coaching sessions. I just don't want to do it on prospecting. And then am I taking the right approach? I think I still need to preserve a little bit of that because I want to help people and I want to add value and I don't just want to slam them to a sales funnel all the time.

So I think that has to be a little bit preserved, yeah. If that makes sense. Yeah. Now, let's talk about questions here for a minute.

So there's this idea in NLP that the questions that you ask will directionalize your thinking. And typically, we call these virtual questions or some people call them core questions. I like to think of them as guiding questions. I think that makes a lot more sense.

But it's all the same thing. If you hear people talk about guiding questions, core questions or virtual questions, we're talking about the same thing. If you've heard Tony Robbins talk about the questions you ask yourself will determine the results that you get, there are some principles designing good questions and bad questions. So, Paul, one of the things that I would challenge you to change here around your question of am I taking the right approach is you've got a yes or no question.

So if the answer is no, that has the potential to shut you down, right? And it has the potential to get you into this, well, maybe I'm kind of get like wishy-washy, like maybe I am, maybe I'm not, and kind of get frozen. I don't know if you've ever felt that, but that's certainly something that a question like this that's running in the back of your mind will tend to create. So one of the changes that I would make to this is I would just change it to how can I take the right approach, right?

Or even what is the right approach here? And either of those questions is going to be more in line with where you're trying to go. You want an open-ended question that does a Google search in the brain for solutions rather than into a yes or no question. Yes or no or into a negative.

Now, some of you, if you look at the questions you're asking yourself, it's like why am I failing again, right? And that's the question that's just playing through your head. Or why do I keep on failing? Why can't I, you know, why am I always stuck here, right?

Why is everybody else having success? And I want you to think about those questions and then think about the Google search that happens inside of your brain and what's happening to you. It's sending your brain in the wrong direction. Some of you are asking yes or no questions, but a lot of times the answer is no and then you just, you freeze.

You stop. And you stop taking action. So if you find yourself, as you're coming to the edge of your wall, if you find questions coming into your mind, that's fine. You want to preserve the positive function of the question, like making sure that you're not spending a lot of money on stupid advertising or doing something that's going to crash your family, crash your business, crash your health.

But you want to ask it in a way that points your attention in the direction of a solution. So if that makes sense in the chat, go ahead and say, got it, right? Got it. And if you've had a question that's been guiding you, that's been silently guiding your behavior behind the scenes, something that you ask yourself when things start to go wrong, I'm going to challenge you to flip that around and any time that old question pops up, it's easy.

All you got to do is just flip the question around. Flip the question around. You practice asking yourself the new question. So Paul, how would you rephrase this question to preserve what I would call a sanity check with your advertising but that also points your brain in the direction of a solution?

How would you rephrase that? Which one? The one around the right approach. Okay.

The idea of a right approach is a good question, but how do we rephrase that? What is the best approach? What approach can I take that will add value and expose people to the opportunity at the same time? Okay.

Big long question. I want you to shrink it. Cut it in half. What is a value approach that would work?

Okay. I like that. What is a value approach that would work? Test it out for just a moment.

Test it out. And I want you to step into the next time that you might be evaluating your advertising. You might be evaluating your approach. And I want you to try on that question and just tell me, does it point you in the right direction or is it still off somehow?

And that's something that only you can answer. So just go ahead and give it a check and notice what happens. Yeah, that feels good. That feels good.

Yeah. So just mentally, here's what I want you to do because first off, we identify the question and then we want to reword it. We want to reword it so that the Google search pulls up the results that we want, pulls up the answer that we want, and then we want to generalize it. And generalizing it means that we take that question and we start attaching it to different situations.

So here's what I want you to do. I want you to go backwards in time actually and I want you to think about two or three times where you had this, am I taking the right approach here, this kind of like, you know, and that to me just feels like a hemming or hawing. Is that what happened to you? Yeah, I'm curious.

I don't know if it did or not. Yeah, it's happened a lot actually. That one right there, it gets me. Yeah.

Yeah, yeah, and that's fine because that is the natural consequence of asking a yes or no question is you go right into it is you go right into like a freeze, teetering back and forth. I know a bunch of you are having big ahas here as you're hearing this, right? So I want you to go back in time to a recent time when you were asking yourself, am I taking the right approach here? And I want you to ask yourself your new question.

Your new question is again? What is a value approach that would work? Okay, what is a value approach that would work? Just try that on in that old context and tell me, again, what changes in your internal experience as you try on that new question?

Well, I immediately start having ideas pop into my mind that I can actually go to work on versus just being like stuck, you know? Just like, oh, am I doing this right? Oh, you know, just like being frozen in time, you know? It moves me forward instead of keeping me stuck.

That's what it does. Yeah, you got it. So here's what I'm going to have you do. Well, I'm going to go into the next segment here.

While I'm doing that, I want you to just take a minute. If you got to mute out the speakers, for a second, that's fine. Take two, three minutes. I want you to mentally rehearse this question in about 10 different contexts.

They can be ones from the past. They can be ones in the future. But I want you to think about getting to that point where in the past you were getting stuck. You were kind of going backwards and forwards.

And I want you to rehearse asking yourself a new question and just noticing how your experience changes. I'll pull you back out in a few minutes and I'll ask you what happened. Is that all right? Okay.

Okay, appreciate you, man. Okay, so let's go ahead and we're going to look at the belief change formula. I'm going to just do a quick repeat, right? So we talked about in NLP, we talked about how there's basically really only a couple of things.

There's the backbone to NLP. And the backbone to NLP is things like languaging and state elicitation. There's a bunch of other things. But those are like two of the main backbone pieces that a brand new guy, brand new gal is going to need to master or really get proficient with to be able to do good NLP.

Because you can do an NLP technique, but if you have like no languaging skills or ability to change your own state, you're going to have a really hard time doing it with any kind of effect. So those are important background pieces. But after you get the background pieces, there's really only two parts to NLP in terms of a coaching context. You help people change the meaning of their experience and then you help them change their state through anchoring.

So it's reframing and anchoring. So if we talk about a four-step belief change process, what we're talking about, if we're using it inside of an NLP model, is number one, we capture the belief, the old belief. This is where in the two places where we capture old beliefs is either doing visualization or like affirmations, like you've ever done affirmations and like you get, and I didn't really want to talk about this in great depth in the live stream just because it was like too much information at once. But you're doing affirmations and the same thing happens, right?

You say your affirmation like, I now make $30,000 in Empower Network. I'm now going diamond. And it's like in the back of your head, there's a voice that's just like, bull crap, right? You're a liar.

You're broke. You're ugly. And you still live in your mom's basement or whatever, right? I mean it's like something like that comes up or whatever it is or like with my weight loss.

If I was like, I have washboard abs, it was like there was a voice that said, no man, your tummy jiggles, right? Your tummy jiggles. And so, affirmations and visualizations is one place where you're going to come up with these old belief statements. And the other place they come up is when you're taking action steps, especially if those action steps are outside of your current comfort zone.

So if your current comfort zone is making $20,000 a month, you're not going to really bat an eye if you're staying at $20,000 a month. Where you're going to start to have lots of negative thoughts and lots of negative self-talk is when you're trying to go from $20,000 a month to $40,000 a month or maybe that's inside of your comfort zone too or 20 to 100. But at some point, there's going to be a number where you go, ugh, right? And you really start to just lock up and we want to capture the old.

Don't let it go by. If a negative thought enters your head, you cannot afford to let it go. Especially if it's one that keeps on coming up and keeps on coming up and keeps on coming up and keeps on coming up. That is your unconscious mind's way of literally showing you exactly what you got to work on to move to the next level.

In the moment that you literally let go of that, in the moment that you change it, in the moment that you step forward and you move past it, in the moment that you just literally blast through it and change it for good, you'll find that things start to flow and then they're just easy. Because the reality is, is if you're going from where you were, oh, we got his arms like way down low. It's like a balance beanie sitting on or something like that. If you're over here and you're going for a money goal and there's no barrier between you, you're there already.

You'll generate that income within days. But if there's any kind of barrier, you'll find yourself hemming and hawing, starting and stopping, moving back and forth. So when the wall presents itself, write it down. Don't be afraid of it.

Not writing it down is the same as saying, I'm afraid to go there. Don't be afraid to go there. There's nothing that you can't change. There's nothing that you can't change.

There's nothing in this world that you can't break through. But first things first, you got to get real and you got to say, I'm having this thought. And I can promise you that at some point in this coaching program, if you haven't had a negative thought yet, you will have one. And if you don't have one, your income has already changed.

It's just manifesting. And that's okay too. But then you might want to push yourself a little farther to see how far you can push it. So we're back to it.

We captured it now either through an action steps visualization or some sort of affirmation. Second thing we want to do is we change the anchor by changing state. So I'm just going to say we're going to change the state. And this is where we take our energy thermometer and we do something to move that energy thermometer.

Last week we were playing with doing bilateral stimulation, water bottle toss, finger twizzle, the Kevin Sousa finger twizzle and some other things. And then the third part to this is that we start to change the meaning. And I referenced Module 2 in the Top Producer Formula where my brother teaches a bunch of different ways to change meaning. And we're going to pull out some of those, not all of them, today to show you how after you change state around your limiting thought, the next thing you can do is you can start to change the meaning of your thoughts.

And when you combine those two methodologies, it's more powerful than doing either one of them alone. And then the last thing that we did is just like I did with Paul, is we want to generalize it or we want to practice rehearsing the new belief in a variety of contexts. Why? Because that tells the brain where to attach the new belief.

And new beliefs will always be generalized or will always show up in the places where we rehearse them. So we want to practice rehearsing them where we need them. Okay? So hopefully that's a good review.

You guys are with me, Paul. First off, let's do a quick check back in with you. You've rehearsed your question now about five or ten times. Yeah.

As you think about it, how has your internal experience changed around what you had going on before? It is a lot better. It's like my future is opened up instead of closed off and stuck. That's the best way to describe it.

Yeah. Yeah. Future is opened up. And notice his gestures.

He did this beautiful gesture like this. It's like his future is opened up. Now, do this gesture again with me. And I want you to tell me, what's the image that you're seeing in your head?

Because people always mime out what's going on in their head, right? So what is this? The image I'm seeing is audiences. I'm seeing audiences of people.

Nice. How many people are in these audiences? Thousands and thousands and thousands. I don't know specifically, but lots.

Lots, lots and lots. I appreciate Paul doing all this. He wasn't prepared for any of this. And I just want to say thanks for playing along, man.

But seriously, you see lots of these audiences. Now, here's what I want to let you know, man. You are absolutely influencing already just, I mean, more than 100 people on this call, but also within your team. You've got a huge team.

And you're influencing thousands and thousands of people already. And there are, I'm going to say something bold here. Your biggest recruit, the one who will produce the most, is not in your team yet. You haven't recruited him yet.

And I know that Justin Berenji is in your team. Yeah. Your biggest money earner is not there yet. I believe that.

Yeah, I do. I really believe that. I also believe that that huge audience that you have, that maybe you having your own event with just your team and thousands and thousands of people there, people that you've directly brought into the business or through your leadership, and there you are influencing them. And you've got big things coming at you.

So I appreciate you. We'll come back around in a minute. I want to hear a little bit about your story. But we're going to pull up Bert here.

I appreciate you doing that and showing people how to do the virtual question technique or the guiding question technique, how to notice when you're asking yourself bad questions and start to turn those around. Usually in business, there's going to be like one to three questions that we ask ourselves real regularly. And if you catch yourself asking a question that's Googling the wrong thing, like why am I such a failure? Or why aren't things working right?

You immediately want to find a question that's going to flip that around. Usually how questions or what questions are going to be your best ones. Okay? Bert, come on in.

So Bert is not a member of Empower Network. He's a friend of mine. But I wanted somebody who could show us a demo on this end so that you could just, so everybody could watch. I didn't want anyone to have to worry about performing or not being in this so that you can learn.

So I recommend you pull out a pad of paper and a pen. But when I'm asking Bert questions, the action is going to be on hand. Now Bert, everybody's comfortable on a different side. Are you on your strong side here or your weak side?

Do you know? Would you prefer to be on my left or my right? I feel okay here. You feel okay?

Okay, we'll just keep you right here. Now Bert right now, is it okay if I tell them about your goal? Sure. Bert is working on a weight loss goal right now.

Okay. Doesn't matter the goal. I don't care if you're working on relationships, health or money. Same process applies all the way around.

So what I asked Bert to do is I asked Bert to kind of go inside. Last night I was talking to him and I said, Bert, go inside. Think of some of the mind walls that you're coming up against as you're going for your weight loss goal. And because I want to show people how we can apply the belief change formula in its entirety to, or I mean at least walking through each step.

Not every question that could be asked, but how do we walk through each step and show someone how to rapidly start turning around these belief statements. Now I can't guarantee that Bert's limiting belief is going to completely melt away, be destroyed forever and be instantly replaced. Now that could happen and I'm totally open to it when it does. What I can say is this, is that if you consistently follow through this belief formula and you repeat it once you've got a limiting idea, it doesn't take that long before it starts to loosen up, weaken, then the old belief dies, but then dying isn't enough.

We've got to replace it with something. Just like with the question, you don't want to just delete an old question. You actually want to change it so that it actually serves you, right? So I hope that makes sense.

So with that in mind, Bert, what is the belief statement that keeps on coming up at you as you're, let me grab a drink here, as you're working on changing your weight? Um, here we go again. Why do you think you could do it now? You've never, you know, you've always failed.

I mean, you've succeeded, but then you lost the weight, came back. So, you know, what's the, why even try again? Why even try again? Now I want to point out that we could do a guiding question change with him, right?

And that might actually be a really useful thing. So I'm going to actually erase the formula back here and I'm going to, we're going to go ahead and write a couple of these statements down. Then we're going to zoom in. Zero it on one to do.

And if we don't have time to do it, I may send you off to the side here in a minute to like reformulate your question and to start rehearsing, bringing the new question into your experience. Is that all right? Sure. But we're going to attack it from a different angle.

We're going to attack it from the belief change formula, which is capture it, change the state, change the meaning, and then generalize it. So let's go ahead and write this down here. Hang on, hang tight. You guys can stare at my bald spot here while I erase the board.

It's like my six, like if you rub this, my boy actually like rubs it in the morning, my 16 year old, for good luck. So it's like rubbing the Buddha's belly or something like that. It's like, you know, rubbing the hypnotist's bald spot. So the beliefs are again, let's just capture them.

What's the first one? Why am I not succeeding or something like that? Why try again? Why try again?

Okay. I want you, just to give Burke some support, if you have actually had that thought show up inside of your, that specific thought show up inside of your business, like post a comment. Like yeah, what happened to me? Well, holy cow, he's like reading my mind.

And that's because the mind only works in a certain number of ways. There's a predictable number of ways that the mind will shut you down from going and getting your goal. So why, why, why try again? That's number one, right?

So why try again? Okay. What was the second one? Well, here we go again.

Here we go again. Along the same lines, but. Okay. And so both of these are really implying another, another, another, another, another, another, they're implying a belief, right?

It's self-talk that's telling us that there's probably a belief underneath it. Now I'm not quite ready yet to teach you how to dive down for limiting beliefs because there's a way to get right to the root of what's blocking you and to get to it fast. Today I was working with a gal who came in and literally within, I asked her permission. I said, I can tell there's a belief at work here.

Can I, do I have permission to uncover it? Now this can be a little bit of an uncomfortable process for people sometimes. It's like because we're cutting you right down to the core of what's going on but you can do it fast. I think it took us like 10 or 12 minutes and we had boom and we had it.

She was like, holy cow, this is affecting me in every area of my life. It affects my health. It affects my, it affects my business. It affects my kids.

It affects my husband because of how this belief runs in me, right? So when you get down to a core level belief, you can really change a lot of things fast but we don't want to spend a lot of time doing that but I do want to ask both of these statements of self-talk are really implying some kind of belief, this darn thing. What's the belief that's right underneath it? Well, I don't know if I can do it.

I don't know if I can do it. Right? And we're going to just do a quick, a quick check on this. That sounds plausible and his body language looked really congruent around it.

So I don't know if I can do it. Okay? Is that an exclamation point or a period? Yeah.

Yeah. We'll put them both in. Okay. Or like an exclamation point first and then period.

Right? Yeah. Okay. Like that.

So we've got this belief. I don't know if I can do it. Now again, if you've had that exact thought run through your head, I want you to post in the comments because I want you to see that you're not alone. Now this is not about submitting to it.

This is recognizing that this actually goes through your head and this thought, if you're not careful, it comes up as an old story and it will start to govern you and control you and it will strive to keep you down to prevent your inner greatness from coming out. So let's go there. So how much energy is around this thought? Now when I say energy, it's kind of like my energy thermometer.

Right? But we're going to go from zero to 100. So if zero represents no energy and 100 represents like a ton of energy, how much energy does this thought have? Ninety.

Ninety. Now I can also say just from experience that if Burke has his energy high, without saying anything about Burke, but just what I know about human nature, I'm going to say that if Burke has his energy high, without saying anything about Burke, but just what I know about human nature, when Burke's energy is really high, if he just comes out of a seminar or he's been listening to some motivational audio or maybe he's come in for like a coaching class or something like that, even though the energy of this belief sits around the 90 a lot of the time, when his energy is high, it's like he's growing himself larger than the limiting belief and he can still overcome it, but then as soon as his energy comes back down, poof, there it is.

Is that about right? Sure. Yeah. Which is one of the reasons why people's results will tend to ping back and forth.

What will happen is they'll be really excited, they'll go to an event, they'll listen to a team call, they'll listen to an inner circle audio, right? They'll do a king speech, for a minute the energy is super high and like the energy of the negative thoughts are 90, but their positive energy is like a thousand? And so for a minute they're fine and then they kind of sink back down to normal and it's like then they get attacked with negative thoughts at night, all night long, right? Or all day long.

And the cool thing is you can totally change that by using this belief change formula. So let's go through it. So we're going to aim right at this thing. So what we're going to do just to keep it real nice and simple is we're going to use tools that you guys already know about.

Now I also am going to give myself permission to use like any tool that I need to to help break out of this because I want to show you how to do this but I'm going to mark out each step along the way what we're doing. So first thing we're going to do is we're going to work on just changing your energy around your state around that thought. So you're going to hold the same thought but you're going to use your body posture, you're going to use your breath, you're going to use maybe some movement or something like that to start to break apart the old thought.

And this is pretty consistently what I will do first. So first thing that we're going to do is we're going to grab you I'm going to run in the back and I'm going to grab a water bottle here and we're going to do a water bottle toss to start off with. So go ahead and step squarely in here so we can see you. Come on in.

A little more. So Burke all I'm going to have you do and let's see if you turn and face the camera and you don't have to worry about the camera I just want to make sure that you're there so what I want you to do is I want you to think the thought I don't know if I can do it and while you're doing that I want you to just pass the water bottle back and forth you can even toss it back and forth and I'm going to time you for about 30 seconds is that alright? So just keep thinking the thought Thinking the thought and toss the water bottle back and forth and you can pass it if you drop it that's fine.

So we're starting the timer timer's about 30 seconds if you're at home and you have a negative thought you can do this too. Right just letting it toss back and forth just keep on thinking the thought and get your own negative thought out and just start doing some bilateral stimulation right? You can do the finger twizzle if that makes more sense to you right? Okay go ahead that's about 30 seconds go ahead and stop.

Now I want you to rate the energy I want you to and I'll just pop back in the thing here with you I'll scoot over just a little bit I want you to rate your energy from it was about a 90 to begin with and 0 would be gone I just want honest answers this isn't about impressing the audience or impressing me I want you to rate your energy now 80 it's like an 80 okay so it's dropped just a little bit so we're going to go round one it dropped to an 80 okay so now what we're going to do is we're going to give them a little different exercise and Burke I know you've been working out here so we're going to give you a little bit of a workout alright?

I haven't been oh no are you okay if I ask you to do some jumping jacks? Yeah I'll do the best I can the best you can they don't have to be pretty right? they're not quite in the camera frame that's fine if you're at home and you've got a negative belief do the same thing with them let's do some jumping jacks together right? so I want you to think the belief I don't know if I can do it and I want you to start changing your state while you're thinking it just do some jumping jacks for me right?

so up and down back and forth there you go just about 30 seconds we'll find you hey Dave good to have you man we're working on belief change work here oh nice glad you've been on man okay that's good good stop and again check back in like a 70 like a 70 so here we got it just kind of creeping down little by little so we got round two and we're at a 70 what we're going to do now is we're going to do another we're going to do another exercise to change state simple things simple things like we've done before I'm going to pop on some music and all I'm going to have him do is I'm going to have him raise his energy through body posture and by saying the opposite and now don't know what kind of effect it's going to have all we're doing is just testing measuring and seeing what happens as he as he physically changes state so just hang tight I'm going to turn on a little bit of music and all I want you to say is I can do it right or I'm doing it yeah just something like that okay so nice and easy so let me just turn on the music you guys will hear you guys will hear our familiar song here popping on one of my favorites okay I want you to stand in a power posture right so there you go stand powerfully chest back shoulders yeah shoulders back chest out chin up okay hands on your hips nice wide stance fist in the fist fist into the hips there you go okay I am doing it I am changing this right I know I want you to go out loud okay give me some we'll do it we'll ping back and forth okay ready so how do you want to say it let's make sure we got it going I know I can do it okay go ahead I'll start off I know I can do it I know I can do it again I know I can do it I know I can do it I know I can do it again I know I can do it I know I can do it I know I can do it I know I can do it I know I can do it hands up in the air claim your power there you go I know I can do it I know I can do it I know I can do it I know I can do it okay take a nice deep breath breathe in okay and breathe out okay and now again yeah just nice and slow as you bring it back down and where is the energy around it 30 okay So the affirmation dropped it down a bunch, so we're down into like the 30 range.

Now we're going to do the balloon technique. I don't think you saw this last week, but you guys did. This is where you pull it out of the body, tie it to a balloon, and just let it go. So I want you to scan your body and notice where is the energy of the old belief.

I don't know if I can do it. Is it in the head? Is it the heart? Kind of right there, right?

So go ahead and put your hand on it. Notice the size, the shape, the color. And tell me what the color is. It's gray.

It's gray? Okay, on three, you're going to pull it out of your body. You're just going to hold it in your hands. One, two, three, pull it out.

Is it still gray or has it changed color? It's brown. It's brown, so it changed color. I want you to just imagine putting balloons on it.

And when you've got balloons all attached to it, let me know that you got it. Okay. Okay, and now just go ahead and toss it up in the air and just watch it disappear. And just wait until it's gone.

And when it's gone, nod your head. And now just same spot, put your hands up on your heart, and just imagine a huge… Healing light filling up your chest. Yeah.

And now, how much energy is still around that old thought? Zero to 100. Ten. Like a ten.

Okay, so once the energy starts dropping way down, now we can do a little bit more work to do that. But really, all we've been messing with is state. Even though, really, the affirmations are saying a different thing, in my opinion, one of the reasons why affirmations work as well as they do is they're really just changing state, which is awesome. That's not bad.

It's just like that's the way it works. It changes your state. It gets your energy all built up. And so we've been doing exercises to re-anchor the old belief.

Once the belief starts to get real weak, like down to a ten, down to a fifteen, down to a five, that belief is paper thin. Now that it's paper thin, now we're like in a… Now let me switch places with you so I'm closer to the camera. Now we're like in a prime location to start doing reframing exercises.

So there's a few questions that I like to ask that you can almost universally ask with any question. Okay? So we're going to start off with… a really easy one.

You might want to write these down. I think I've got a paper that I've got a lot of these written down on, and I can probably send that to the back office. These are questions I will… It's a worksheet I actually use with myself when I'm challenging my own living beliefs.

So just real quick, the first one is this. Is this belief always true? No. No.

It's not always true. Right? Right. And so if it's not always true, what else is sometimes true?

I can do it. Sometimes you feel like you can do it. Sure. Right?

And there have even been situations where you've successfully managed your weight for maybe long periods of time. Right? Isn't that right? Right.

So now let's go to another one, and this is one that we're… Again, we're really doing a hard reality check with these, and these all have formal NLP names, but you don't need to memorize them. The next one is what I call the kindergarten question. Okay?

So if you were lecturing to a big group of kindergarteners, right, and maybe these were overweight kindergarteners in your case, right? In your case, they might be like inner city kids that don't have a lot of opportunity. Right? The question is, if you had all these elementary age kids, would you stand up and give them a speech about how they shouldn't be sure if they can really succeed with their weight or not?

No. No. Why not? I don't want to spread negative.

I want to spread hope. Yeah. Yeah. And so saying this to…

Well, would it be true, even, if you were to say it to them? I don't know. I mean, because it is possible. It is possible.

Right? So the first couple questions are just a hard reality test. Right? Is it always true?

And would you teach it to a room full of, you know, kindergarten age kids or elementary age kids? If the answer is no, it's like, well then, maybe you've tricked yourself. Right? Maybe you've tricked yourself into buying into a thought that really hasn't served you that well.

So if the answer is no, if you've got this room full of elementary age kids, like, and if they paid you like $1,000 to come in and to talk to them about weight, because you have all this experience with it, like, what would you teach them? I guess that it's possible and how to believe. That it's possible and it's how to believe. And why would you teach them that?

Well, I think that's the foundation. That's the core to success in anything. That's the core to success in anything. Right?

So we've checked his reality strategy, and now we're going in and we're… It's a pretty soft check in a reality strategy. And now we're going in and we're starting to look, well, what else might be possible? Now let's look for counterexamples.

Have you ever known anybody who really had, like, up and down weight problems, for example, and then they finally broke through and really changed their weight? Mm-hmm. Yeah, that's right. Tell me a little bit about the counterexample.

So this is counterexample strategy. So tell me a little bit about the counterexample, this person who really turned things around. Well, the one that comes to my mind is not the greatest example, but it was my mom who, growing up, I watched her battle the weight. And somewhere around 10 years ago, and she lived in California.

I'm here in Utah. So I hadn't seen her for about a year. And when I saw her, she'd lost 100 pounds. Wow.

And she looked, like, completely different. And she maintained to keep it off for many, multiple years. Right. And it's gradually coming back a little bit, not even close to where it was before.

Right. But I remember being shocked because I watched the struggle for probably 20 years, 20-plus years. Yeah, so inside of your own mental databank, you've got, like, an example of other people who at least held it off for a long time. A long period of time, sure.

Right. Okay. So, and we could go, we could dive in more to counter-examples, but we're not going to do that. The next one is positive intention.

And so we're just going to ask him, if this old belief was really serving a positive purpose, what might it be? A positive purpose? Yeah. You know, I…

Like it would protect me from failure. Right. So it might be protecting you from failure. So now, whenever we get a positive purpose, we always want to do another reality check and just ask, well, is this protecting you from failure, or is it causing it?

Causing it. It's causing it. So what we'd say is we need to update the belief so that it's actually protecting you. What would be an example of a new belief that might do a better job of protecting you?

Well, being healthy would protect me. Being healthy. Yeah. Yeah.

And so the real intention here is to protect you through health. I'm just going to make a note of that, right? Because we're going to use that here in a minute. Always when we create a new question, when we're creating virtual questions, always when we create a new affirmation, we want to preserve the intention of the old limiting belief, because there's some little seed of truth in there that needs to be dealt with almost always.

And we want to keep that so that the new statement makes sense. So we're going to come back around to this for a minute. So we've asked for positive intention. Positive intention is to protect your health.

So just drop down inside in your mind and ask yourself, is it okay if I protect myself by being healthy? Sure. Yeah. And that's like an immediate yes.

If you ever get a no, there's probably something else going on in there. You need to pop back around and ask yourself again, what's the positive intention? Your positive intention being like the reason why you're holding on to that belief, the deep reason, the deep human need that's motivating all that, right? So what we're going to do now is we're going to switch gears and we're going to run everybody through what's called an inner mentor process.

And if you're at home, you're going to play along with this. And then we're going to wrap up this exercise and I'm probably going to demonstrate another example. Now that we have the formula, I'll probably just do demonstrations maybe with people in the group starting next time so that you can really watch how to pull these belief walls down and how to pull them down fast. Next time I think we'll probably do something around core beliefs and helping people really zero in on their deepest limiting beliefs that are keeping them back from success.

So in the inner mentors process, this is a process where we essentially use an external frame of reference for success. So what I'm going to do is I'm going to step out of the frame for just a minute. I'm going to have you step right in the middle so that people can see you. And what I'm going to ask you for is I'm going to ask you for three life mentors who might be able to advise you on this old belief.

Now a life mentor can be a real person but it could be an imaginary person, right? I've had clients use Yoda, for example. But I've also had clients use Gandhi or Jesus or Buddha or I've had clients use their father or somebody that they respect who they feel like can really give them good advice. In business, your inner mentor, if you're at home listening, might be David Wood.

It might be Tony Robbins. It might be Paul Hutchings. It might be Justin Varengia. But you want to identify three life mentors and then I'm going to run you through a process to get advice from them in kind of an internal way in a really powerful way.

And if you're doing this at home, pull out a piece of paper and you can do the same thing on paper that I'm having him do while he's doing it. And I'm probably going to run everybody through this one more time, maybe towards the end of the call here tonight. But Burke, if you had three life mentors that could advise you on this issue, who would they be? You come to mind as first.

Okay, so I'm here but I'm not going to give you any advice. I'm going to make it come from the inside out so they can see how it works. Okay, so who else could give you advice? I'm going to say my son when he was about four or five years old.

Okay, we're going to say four-year-old, what's his name? Branson. Branson. And who's the third one?

Christ. Okay, Christ. Okay. And so just go ahead and do this and let's just go ahead and start off with the first one that you got.

Just imagine that, and I'm actually here, so this is a little weird, but imagine that, let me actually step out of the room here and that'll help out a little bit. Imagine that I'm not here, but imagine that the room is here. Imagine there's like an imaginary Will that was in the room with you that was going to give you some advice. Where would he stand?

Just right in front of me. Just right in front of you. So you'll go off camera for just a minute, but what I want you to do is actually walk over to where you see that image of Will. I want you to stand in that image.

Right now? Yeah, right now. Go ahead and stand there. And I want you just to imagine seeing through Will's eyes, hearing through Will's ears, feeling Will's feelings, becoming Will for just a moment in your imagination.

And then turn and face Burke, and I want you to give Burke some advice in relationship to this belief, this old belief, I don't know if I can do it. And start speaking out loud once you get that advice. What comes to mind first is some questions like, I mean, is it, do you really believe you don't know if you can do it? Because I've known you a while and that doesn't make sense to me.

Right. So my advice is really just challenge that and change that because I just don't even see that as being true at all. Okay. Very cool.

Go ahead and step back into Burke. So you're kind of shaking off the old, you know, this imaginary exercise, and you're just kind of pulling that advice inside now. Just pull it inside. Receive it.

Okay, and now just notice the old belief. I don't know if I can do it. We want to test it in between each round. How much energy is still there?

If it was at ten and zero's gone, where is it now? Yeah, it's really not there. It's not there. Now we're going to do one more mentor then.

Now if it was a really stubborn one, we might do three. But we're just going to do one more. So pick between your four-year-old Branson and Christ. Which one do you want to?

Branson. Branson. Bring Branson into the room. Notice where he'd stand.

And if you're at home, you can do this with paper. Who's my mentor? You can write down their name. You can imagine becoming them for just a minute, and then you write out the advice as if you were them.

And that works out too. Okay. Okay, but you got it? Where's Branson standing?

Over here. Okay, go ahead and stand over there. I'll kind of stand over here kind of back in Burke's spot, near Burke's spot, right? So I'm supporting Burke.

And just become four-year-old Branson, and now give Burke some advice. Just do it, Dad. Just do it. Yeah.

Anything else? No. Okay, come on back. And step over here, and just receive the four-year-old Branson advice.

Just kind of thank him, and pull the advice inside. And notice what shifts and changes as you do that. Okay. How does that change?

Yeah, it kind of just disappears. It's vanished. It's vanished. Mm-hmm.

Yeah. Now, last step, okay? So we're in the last step, and we're going to have Burke do this last step on his own, and then we'll come back in and check in with him. What we want to do is we want to give him a new belief that serves the purpose of protecting his health, because that's what he said the positive intention was of the old belief.

So let's craft, oops, sorry. I just spit all over you. That was awesome. Like, that's like live on TV.

Yeah. Yeah. You can't, you can't, you can't take that stuff. So if you want to protect your, if you had a belief that was around protecting your health, how would you phrase that?

So a phrase around protecting my health? A new belief statement that replaces the old one. So being healthy gives me the energy and gives me the energy to be who I was created to be. Okay, let's write this down.

So being healthy is protecting your health. Healthy gives me the energy to be who I was created to be. Okay, now try that on just for a moment. We're going to test it and make sure that we got it right before we send them off to go practice that belief in a bunch of imaginary situations.

Just kind of bring the belief on and then just check it out. Yeah, a moment of low energy, being healthy gives me the energy to be who I was created to be. How does that feel? Feels good.

Feels good? Okay, so go ahead and sit down. And what you're going to do as you sit down is we're going to have him generalize it. And I'll maybe explain this more in another call, but I want to make sure we have time for other stuff.

I'm going to have him rehearse it, thinking about old situations where that old belief, I don't know if I can do it, used to come up. And I'm going to have him practice the new belief. He can even turn this into a question for a guiding question that would also start… steer his energy in a better direction for changing a belief.

This process of practicing the new belief is critical so that it shows up automatically in the new context that he's looking for. And how long would he practice this new belief? He'd practice this new belief until it became an automatic thing and it was automatically just showing up over and over and over and over again. So can you do that in about 10 different contexts in your mind?

Just practice bringing this new belief into those contexts. Either new contexts or old ones. Either will work. Okay, cool.

So for now, that's it. What I'm going to do next is we're going to go ahead and bring out David Wood. David Wood's going to give us a little… Actually, before we bring out David Wood, let's bring out Paul Hutchings for just a minute.

I wanted to interview Paul. I literally got an impression that Paul needed to come out and be on this call. And one of the things that I think is going to be really key, if Paul's still around, if he's not, we've lost him, that's cool. And we'll pull him out another time if we've lost him.

But Paul, are you still there? Looks like we might have lost him. We lost him. He's on the panel here.

Let's see. He says, got to jump off. Okay, so Paul has jumped off. So we're going to pull David out.

Dave's going to give us a little vision piece. And then here, in about 30 minutes or so, 30, 40 minutes, we're going to pull on Anna Zubaroff, and she's going to be teaching us about Pinterest strategies. So, Dave, time's yours. I'm available if you need me, but I'm going to turn off my camera while you're talking for a little bit.

Yeah, okay, cool, cool. Well, I'm happy to be here with everybody. Hold on just a second. Let me shut down some distractions I've got in the background.

Hold on. So, you know, Will, he had asked me to come and speak about vision and attitude. And so I want to talk to you about both and also teach you some things that have really helped me. And my goal, you know, in this is not to teach you a tactic or strategy.

It's to create a little bit of a change and to hopefully give you a little bit of a bigger vision about what's possible for you, about your future, about what it is that you can do, about your abilities, and about what we're doing. Okay. Okay. Okay.

Okay. Okay. Okay. Okay.

I think that's important. And I remember the first time I got into, you know, I got involved in network marketing was back, of course, 2000. 2000 and I'm a little bit sick, but I'll get over it in a second. You know, it was back in 2002 when I originally joined.

And I remember Will was my sponsor. He was, we were both at Amway together. And by the time that I had got in, he was about burnt out from doing home parties and, you know, prospecting and wandering around in Walmart and shopping malls and stuff like that. Although before he, before he got burned out, we definitely went and wandered around prospecting together from time to time.

I, and, you know, I was actually living in an apartment with no furniture, Phoenix, Arizona. And he got me in and I remember I, I really was excited about what I was doing, but I didn't really realize how big it could be. And then I remember going to an event in Long Beach, California shortly after joining it, within my first couple of months or something. And there was like this huge amount of people.

I mean, and we were up in the nosebleed section. It was like the, I actually don't know why they call it the nosebleed. I think that's because like if you're playing baseball, the ball might hit there and hit you in the nose or something. I actually don't know why they call it that.

But we were up in the very top in the back and some auditorium in Long Beach. And Bill Brick comes on the stage and my brother, I still remember this. He goes, that guy's a, you know, a billion dollar producer, something with a billion dollars, he said. I don't remember specifically.

I was like a billion dollars and that time, that guy at that time had, you know, two million people in his team. Two million, I want you to imagine that for a second. Two million people, two million adults, that's like the, that's like almost the population, the adult population of Costa Rica, you know. Costa Rica only has like five million people in it, probably of which, you know, three and a half million are adults, right.

And so he has like a whole population of a small country. Buying products from him every month, two million active, you know what I mean, that he had built over the years. And I was looking in that room and, you know, of course there, there was Long Beach and there's 20,000 people and I'm sitting back there looking down and I'm kind of squinting to see him and they've got the big mega speakers on, you know, and stuff like that. And I was just thinking, this can be a lot bigger than I have ever, I've ever imagined.

And I started to actually dream a lot bigger about what was possible. Not just in that company, but what was possible in my life because, you know, he shared some things and I still remember him. And I've listened to a lot of stuff from that guy and people that were trained by him over the years. And what I was really impressed by was how specific he was, how simple it was that what he was teaching and how big and massive it was, you know what I mean, how big and massive it was, it just blew my mind.

And he had a private jet. There's a bunch of other people that did in that organization too. And he said something that, he said a handful of things actually about, about vision. But this is what I really want to share is this, and I've shared this actually a lot, but I want to share it in a little bit of a different way.

He talked about how he had been talking about a dream he had to create a hundred diamonds a year, which a diamond in that company with the tools they sell. They have like multiple incomes from like tools in the company and stuff like that. But for, they make like a quarter million dollars a year, right? And he had this vision of getting to a point where his organization was creating a hundred diamonds a year.

And he hadn't done it at the time. That was in 2002. He hadn't done it yet. He'd been talking about it for like 30 years.

I actually had somebody there that's like, yeah, he's been talking about that ever since I've been in. That guy had been in for like 20 years. And he still hadn't accomplished it yet. But I want you to think about that here for a second.

A man has a vision. He talks about it for 20 years. 20 years later, he still hasn't accomplished it. 20 years later, he's still talking about it, right?

So, I mean, that goes a little like, you know, if that was our family, somebody might say, you know, hey, when are you going to stop talking about that? Maybe change this up. But there he is 20 years later, and he's still talking about it. The same thing.

The same vision. And it's gotten bigger and bigger and bigger. But the size that he would need to get to get that big is just massively bigger than that. Just massively bigger than that.

Right? And so, what happened? Well, it was a year or two after that, I can't remember when, Amway opened up in India, right? And, you know, people over there, they actually work hard.

And he, a year or so after that, he had his first year where he did it, right? Where his business around the world produced 100 diamonds in a year for the first time. Now, here's what's happened since then. It went from 100 diamonds a year to 200 diamonds a year.

200 to 300 to 400 to 500. You know what I mean? There's actually a guy in Korea, in that company, who was underneath another rep, connected to Bill Britt indirectly. But this guy over in Korea was creating, like, he created 100 diamonds in a year in Korea, then 200, then 300, then 500, then, like, 1,000 or something like that, and then expanded to China.

And I want you to think about how big that is for a second. Right? That's massive. But the other thing I want you to think about is the 20-year period that he didn't do it.

You know what I mean? How quick do sometimes we give up on what we want, not knowing it just exists another month down the road, another year down the road, another 10 years down the road? What if he had given up year 29, you know, and just been like, yeah, I've made enough money. I'm doing a billion dollars a year in sales.

I'm not going to keep going after this. What if he had given up year 20, year 10, year 5? What if he had stopped talking about it or changed it? Would it have worked?

Would his people still have believed in it? Would he still have created it had he not talked about it for that long? Would it have snowballed and then created more than that afterwards? It's a good question, isn't it?

And to me, the answer is no. If he had quit, it wouldn't have worked. Right? And so with vision, there's a lot of parts in it.

Right? And so with vision, there's a lot of parts in it. One of the parts is having a vision. And all of you can have a vision light up on the inside.

It's like knowledge. It's like divine knowledge of what you're going to do. That's the way I actually see vision. That's kind of what I think vision is.

I think it's like a spark put there inside your heart. And it's like you light a match, and you start to burn it, and you pour gasoline on it. And at first, it starts off like a little flame. You believe a little bit in what you might be able to do.

Then you start to believe in what you know you can do. And then what you know you can do is broken by somebody. Maybe you see on a stage somebody who you know isn't as intelligent as you. But you see them walk across the stage, and you say, I can do what they can do.

Maybe it's you get on a webinar like this, and you're looking into my eyes, and you realize, you can do anything I can do. And maybe even some of you can do way more than I can do. And you start to gain a little bit of confidence, not just in what you're doing, but also confidence, and belief, and power in what people are doing around you, and that they're no better than you. They're not fundamentally different at all.

Sometimes it takes lots of audience to come to the belief that you are in the space right now, that you need to be in order to get that magical result that you want to get, that vision that you want to accomplish, that future that you're seeing in your mind, that stage, where you're standing on that stage, and you look down, and you see the tips of your shoes. Or maybe some of you are barefoot like me. And then you look up, and you see the roaring and the thundering of the applause in the audience. You hear it.

It's like a wave moving through the sounds. Maybe you put your hand up, and you count three, two, one. And then you put your fist in the air, and they say, unleash, like we do at the events. But maybe as you're looking out on that stage, you realize that there's a person in the audience that's just like you.

They're sitting there for the very first time. And that spark that was lit in you two years, three years, four years, five years before is just being now lit in them in the same way. And it's just started to light a flame. Maybe there's 100 of them, 1,000 of them.

And the vision that you have, it's growing like a fire moving in across the audience. And they start to believe for the first time, because they're looking into the eyes of somebody that's just like them that's no better. And they're saying, I can do what they can do. So your vision starts to grow like a flame.

And the flame starts to grow and starts to get bigger. And then you start to learn things to be able to accomplish it. But some people, they don't pour gasoline on that flame. I'll come back later.

I don't have time. Some of them, they don't pour gasoline on that flame. And the reality is that if you don't continue to feed your dream, your dream will continue to grow. And if you don't keep believing and keep taking action, you can't step into it.

I know in some of the groups, you guys have been putting your visions out. And we can be honest about where we're at. Some of you, you've accomplished a lot. And some of you, you're a month in.

And you're a little discouraged. And it's OK realizing that anybody who's ever accomplished anything has been discouraged. And there's going to be a day when you're on a webinar speaking. And you're going to be encouraging people.

And there's going to be a day when you're going to be encouraging people who just set some big goals, went through a month. They haven't accomplished them yet. And they're feeling just like you. And you'll be telling them not what you've done in the last month.

You'll be telling them what worked for you this next month coming up, the month after that, the month after that, as it gets bigger and bigger and bigger, and how you overcame it, realizing that every time that you are walking through a fire, the fire at one point ends. What I want to encourage you in and what I want to speak into you is not my vision. I want to speak into you the ability that you have to have vision, the ability that you have to step into your vision, the ability that you have to see things in the future and to really believe in them, the ability that you have to receive inspiration from your higher power, your higher self, your unconscious mind, God, the universe, whatever it is that you want to call it, whether they're the same thing or not, the ability that you have to just speak life into people and change things around you by your words.

I made that audio a long time ago, Speak the World Into Existence. And I talk about the way that you can change things with your words, the way that you can change your future by changing the things that you speak, the way that you can change people around you by speaking positive words of encouragement to them by saying, I believe in you. And I know that you can do this right now. By saying, you're on the right track.

And if you keep listening and adjusting, you will create the result. By saying to them, I've been there. I've been in the pain. I've been through the struggle.

Maybe struggles that you haven't been through yet are coming around the corner, and I've been through those too. And I'm here to tell you that it's worth it, and I'm not any better than you. And that I, just like you, am here walking in the vision. I don't actually even believe it's mine.

I believe it's ours. Because my vision, I believe it's like our gift. It's a gift that we have to go and inspire other people, to empower them, to speak truth and life into them, to open doors. And this is what you become as you start to speak your vision, as you start to share it.

And this is important, and this is actually what I want to teach you. As you share your vision with other people and as you start to speak life into them, you become like a door in the universe where somebody's walking through life, and they know that they're destined for something bigger. They know that they have a future that they can't imagine. They know that they can do things that are bigger than what they're doing.

They go to their job and they hear their boss tell them the same thing again, and in their mind they just say, God has given me a greater destiny. When is it going to appear? And when the student's ready, the teacher appears, but really the teachers are there always. It's just that maybe we don't notice them until our hearts and minds are open and we're humble and ready and willing to do whatever it takes to step into a new, beautiful, powerful, transformational, inspirational you in the future.

And so you become like a doorway in time, and somebody says, what is there? And you appear with an outstretched hand. And they take your hand and you pull them close. And as you do, they look into you, and they realize that they have that same divine spark that you have, that they have that same ability that you have to speak truth, the same to speak life, to speak vision, to tap into their source.

And what you're actually giving them is not anything that you have. What you're actually doing is you take their hand, you put it back on their own heart, and you tell them everything that you need to unlock all of the gifts that God is going to give you in your life is right here on the inside, and it always has been. And it's your time to unlock your future. And so what you become then is you become a gateway in time, something that somebody runs into and they always remember.

They can never forget it. Instead, what they start actually forgetting is they start forgetting the past. They start forgetting the failure. They start forgetting the fact that it didn't work at one point, and all of a sudden, you become in this space where you can't even remember that time when you were accomplishing a goal, and it wasn't actually happening just the way that you laid out, where all of a sudden, all you can remember is all this.

All of the successful things that you've done, and the fact is is that all those experiences in the past, way back in the distant past, when you weren't accomplishing the things that you want, it was like little learnings that you needed along the way, and you were actually succeeding, and when you look back, you'll realize this moment right now, you're learning your biggest lesson, and that lesson that you're learning is actually the lesson that brought you on to that stage where you're looking down at the tips of your feet, feeling the warm light of the stadium lights on your face, looking out and hearing, the thundering of the audience, and then, you're sitting in the audience, looking on the stage, having your first breakthrough, realizing you're actually that person you're speaking to.

You're actually having the breakthrough that you're given, and you remember that when you're on the stage, that you, at one point or another, were in the nosebleeds in the back of the room, or maybe you were sitting up front on the floor, or maybe you were listening to an inner circle audio, or maybe you just decided to get on this next, this next level breakthrough coaching, and you can't quite remember why. All you can remember is at one point or another, you were sitting there, and it's like your mind quieted down, and it was like there's a fire that lights up inside, and I can actually see that.

I know on here right now, there's somebody, and it's like you actually feel, if you can describe it, you can't really describe it in another way, there's like a spiritual fire that's just been placed inside, and silenced your mind, and you're like, oh, wow. That's amazing. That's amazing. And all of a sudden, you're starting to see things in your future.

Maybe it's a stage. Maybe it's the size of a team breakout room that you have at the next event. Maybe it's yourself being on the phone, closing your first all-in sale, or your second, or your 10th, or your 100th. Maybe it's yourself realizing that you sponsored 10 people a day for a year, and you're looking back and can't even remember that time when you were that person in the room, or you were on the webinar, or you were hearing the audio and were saying, how can I get my first person?

How can I accomplish my first goal? Because it started to happen for you so rapidly. Because what vision really is, it's divine inspiration. It's like a voice that's put there on the inside, but it's a combination of your voice and something more.

It's like you're tapped into something bigger. It's like you're speaking a future into existence, but you're not speaking it alone. It's like you're speaking it from some kind of spiritual fire that's lit up inside your heart, and as you open your mouth, it's like there's a river of living water moving out of you as you learn to speak, and you learn to take action, as you learn to act in faith and believe that everything works for the good of them, that are called and have a purpose that's divine, all things, even the bad.

And so when you look back and you remember those times when it wasn't working for you just the way that you want, what you remember in those times is that's exactly what you needed to actually have everything that you want in your life. You needed that pain. And when you think back, it's not even like pain. It's just a learning.

It's a lesson. It's something that you needed to learn. So vision, what is it? It's divine inspiration.

It's learning how to speak the future into existence. It's learning how to declare to people truths about themselves that actually break things off of them. It's like when you talk to people. It's like you can speak to people and you can just tell them, I believe in you, but it's not something that you're just saying.

It's something that's congruent all the way from the inside of your soul to your mind, things that you know, to the words that you're speaking. And when they look in your eyes and they realize you're telling the truth, that is when you believe me when I tell you you can do this because you know that I believe it and I must believe it for a reason. And maybe I believe it because it's true. Maybe I believe it because I always believe that whatever people think they are, they're always more than them.

I think that about myself too. And I don't think that about myself because I think I'm better than anyone. I think that about myself because I think that people are a reflection of a voice that created the universe. They're a reflection of creative power.

We actually change things around us by things we believe. There's been lots of experiments on that and I would pretend to understand it, but I don't. So I won't. All I know is that when I speak, when I speak belief and love into people, when I truly love them, when I take somebody by the hand and I look at their eyes and they hear my voice and I say, I love you and I mean it, all my body, all my soul radiates that person.

And something just changes inside themselves and maybe it's that they say, it's time to love myself because this guy loves me and I do. And I love them like I love myself. You know, there's that saying that says, you know, love others like yourself. Well, if you don't love yourself very much, it's difficult to love other people.

But if you love yourself, it's actually really easy to love other people when you realize that you're not better or worse than them. You're just in a different space in life and maybe know different things and they know different things than you. They're just as important in the world. So when you speak vision into people, when you speak about your vision to them, they begin to believe.

Not just in your vision, but they begin to believe that maybe their vision fits inside of yours. That it's like a little flame inside of a really big flame and eventually their flame lights up. And sometimes it even overtakes yours. Sometimes you even ignite a vision in someone and then their vision gets so big that your vision can't contain it anymore and so their flame overtakes it and you become a part of theirs.

That happens sometimes. And that's okay because the reality is is that you're just here because you have it. Something amazing. Incredible.

Something inspirational. Transformational. To bring to the world. And maybe you are that transformation.

Gandhi said, become this change that you want to see in the world. Become the change that you want to see. I think that was Gandhi. But maybe I'm misquoting.

Or maybe Gandhi said it too. Or maybe I should go watch that movie about Gandhi so I know what he actually said because I actually don't. But what I know is that if you become the change that you want to see in the world that change will be reflected in your environment because when you change the people around you automatically start to change. And when you have vision the people around you automatically start to have vision.

And when you believe and when you say I can do this. All of a sudden you look into somebody else's eyes and as they're staring into yours it's almost like you switch bodies for a moment and you say am I them or are they me? And you realize you're not any better than them but what you do realize is yes you have the power. Like He-Man sticking his sword into the air calling on the power of Grayskull.

That's you tapping into the universe but with your heart. So you're watching this and you can't really remember what I'm talking about but something has lit up inside of you. And now what you start to do is you start to see and you start to imagine and you start to speak your vision into the world through blog posts, through video, through hangouts. You get in front of your team and you talk about here's where we're going to go.

This is what we're going to accomplish. This is where this team is going to succeed. This is the impact that we're going to have in the world. And as you start to speak it and you start to speak it and you start to speak it your vision becomes more clear.

Your vision becomes more powerful and it becomes more impactful to the people around you. And other people begin to believe it too and this is the magic. See the magic isn't actual magic. The magic is a power of the universe synergy.

When two or more people gather together with one heart, with one mind, with one purpose, with one vision the powerful effect that they have doesn't just increase by the number of people that you've added. The power that you have multiplies and becomes exponential. When it's collected through that group of people who are all thinking and all believing and all speaking that vision together all knowing that yes it will happen. But here's what happens and this is what I really want you to understand.

When you go out there and you start really speaking life into the world and you start really changing things by the word that you speak when you really share your vision with people what happens is at first everything it's like it doesn't work. Right? You feel like nothing's happening. You feel like nothing at all is changing.

And a lot of people at that point they drop off because they get discouraged. But then all of a sudden what happens is it does start to work and people start to believe it. And it's like you start to gain a root in people's hearts. And then that root begins to grow into a tree and other people start believing and speaking the vision and it starts to collect power.

Right? Like Martin Luther King Jr. going around and saying I have a dream. That dream was also put into the hearts of the listeners.

And they started to believe and say Martin Luther King has a dream and other people started to say it's my dream too. And then it happened. But then what happens is you got attacked. Right?

Didn't he? Get attacked. People try to take you out. You run into obstacles.

It's like there's it's like you're walking and all of a sudden there's spikes all over the ground and you've got to figure out how to get over them and you have no shoes. So a lot of people see the spikes and they get scared and what do they do? They turn back. And then the universe or God or your unconscious mind is standing there and they say it's not ready yet.

But that person is not you. And then what some of us do is we just say okay my feet will heal. And we scald them as we walk across the flames. We get to the other side and we say that hurt and then a month later we can't remember it.

Other people they find a way to jump over the obstacle to walk around it to walk through it. But when you overcome that obstacle it's like you're attacked. It's like there's objects placed in your path that are there and it seems like they're there just to stop you. Isn't it?

It's not like they're there randomly. It's like they're there specifically to take you off course. And they are. But then what happens is you force yourself through the power of your will through your attitude.

I actually have a will. He's my brother. To get to the other side. And when you get to the other side then here's what happens.

A doorway opens up in time. And it's like you reach your head and you take your hand out and you put your hands on the handle and you open it. And there's a light shining on the other side radiating. It's like there's light radiating.

Prosperity. All the wealth in the universe is just sitting there. And all you had to do was not turn back when things got hard. To just instead as the Mormons used to say put your shoulder to the wheel and press on.

And you step into the light as it radiates and you walk through and all the wealth of the universe begins to fall and it's like all of a sudden the reverse of what just happened is true. You're through the obstacle and all of a sudden you're in the right place at the right time all the time meeting the right people and everything just comes together like God is sitting there arranging it with his words. And maybe he is. And it's like you go over there and then all of a sudden everything starts to work even better than you thought.

Because the universe is saying they're ready. So you continue to persevere and you continue to move forward and you continue to persevere and then all of a sudden you realize I've accomplished it all. And you sit there a tenth of the way up to the top of the mountain that you're destined to climb for a little while and you get fat and happy sometimes. But then you realize something you realize that it gets old not moving on so you continue the journey and you get a new vision and you start to persevere and move forward again.

And you do it and it's like all of a sudden it's like you can't get unstuck. But then you keep fighting and you keep fighting and you keep fighting and actually it begins to work for you and things start to fall into place. But this time instead of running into a spiked road that pierces your feet this time it's hot coals and you have to walk across the hot coals as you're fighting sixteen ninjas who are throwing darts at you from different angles. This time it's like you meet your arch nemesis and they appear in the hot coals and so you have to stop midway through as your feet are getting scalded and they challenge you.

But your job is actually not to fight them. Your job is to decide to not be enemies with anyone and to just look in their eyes and tell them I love you. And when you do that they just let you walk by. And another doorway opens up in time and you open it and this time a hand is stretched forward.

And you put your hand out and you grab it and your eyes light up in the distance. And you look and you say who's this person this glorious amazing human being? And all of a sudden as you step through the doorway you realize as their face takes form you're actually staring into yourself and you've had what it takes to get here all along looking down at what you've accomplished. You realize as the wealth of the universe begins to shine forth just like a river of light shining down into the audience as you look down at your shoes onto the floor rising your eyes up slowly into the audience hearing people cheer all of a sudden you're looking at yourself in the audience saying I've done it.

Aren't you glorious? And all I'm here to do is to say you have been all along. You didn't actually need the next level breakthrough you didn't actually need me. What you needed was inside your own heart.

And now realizing that you take it you hold it in your hands and you look at your heart radiating it's like a sun standing there floating and you peer inside it and you see not just the sun but galaxies upon galaxies of wealth and information realizing that what's in your heart is the spirit that gives life to the universe. And all the power you ever needed was placed there when you were born. And all you needed to do was take the key that's in your hand put it into your chest and turn it and unlock the power that you already have.

And realize you are the vision. You will persevere. You will step through the fire. Your feet will heal.

You will get to the door. That's it. Period. And as that begins to happen and you make that decision the universe automatically begins to bend around you.

Because you all what you start to do is created. You go from the creation to the co-creator. The ultimate destiny of the children is heirs to the kingdom. That's it.

That's it. Back over to you, Will. Awesome. Thank you, Dave.

I'm actually going to turn the time right away over to Anna. And she is going to come on and actually let me pop on my camera here for two seconds. First off, like awesomeness from Dave. I just took like pages of notes.

Today is the day to reclaim your vision and to get totally focused. But let me introduce Anna for a minute. Most of you know who Anna is already. Anna is the Pinterest I mean she's the expert.

She's the Pinterest queen. And she's generated a ton of traffic from Pinterest. The reason that I'm bringing Anna on I asked the leadership council who on the council has used social media strategies to be able to generate traffic. And I know a lot of you are using paid strategies.

But a lot of you want to use strategies that are maybe lower cost or freer cost. And so Anna is going to come on. She's going to teach us about Pinterest. I look forward to taking notes here.

I'm going to literally just kind of eat up everything I can from her presentation. And Anna, I'm really glad that you're here. And I'm reaching out and giving you a huge hug here from Utah. And I want to let you know that I'm really grateful that you're on here to spend a little bit of time with us.

Well, thanks so much, Will, for this gracious introduction. I was just mesmerized by Dave's I would not call this a speech. It was something definitely way more spiritual, way more on a whole nother level. So again, guys, for those of you that don't know me, I am Anna Ziveroff.

I'm Alex's wife, Alex Ziveroff. And I have been successfully running Empower Network business and have earned over a million dollars here. And income disclaimer, results are not typical. And so a little quick introduction, how it all came about for me, being a social media person, if you will.

I'm not calling myself a queen because there's always room for improvement and there's always another level to grow. And I've created a presentation for you guys and will be giving you step by step by step by step what got me my results, what got me my traffic to my blog from Pinterest-specific to my Facebook-specific. So main reason why I started even looking into social media is because Alex is always doing paid traffic strategies. And I'm like, you know, we have team members that are not able to generate paid traffic or pay for traffic, if you will.

So I'm like, let me research. And this was about four years ago. And I said to myself, this is where I want to do anything and everything as possible to create free strategies for our team and not only for our team, for me as well. So would that come about Pinterest?

Pinterest came about over a year ago for me. I was sincerely inspired by someone who is speaking so highly of Pinterest. And everyone was on board with Instagram and Twitter and Facebook, paid ads and whatnot. I'm like, let me do something different here for a second.

And being that I'm a visual person, I like everything visual. I like everything that has to do with image creation and graphic creation and all that. Pinterest came really, really like a peanut butter and jelly for me. And that's a phrase I like to use because Pinterest, blogging, SEO goes just like peanut butter and jelly, guys.

If you guys blogging, if you guys know a little bit about SEO, I promise you guys, Pinterest is the platform for you to get on board today. It's a free platform and it's a social media actually tool that you can leverage to generate traffic for yourselves. And most importantly, guys, Pinterest is not a social media. Pinterest is a platform.

It is a bookmarking tool. It is a visual bookmarking tool that will help you discover and save creative ideas. But not only that, most importantly, it can generate traffic back to your blog. So what I'd like to do is, and for some of you or those of you that are on this live link, I'm going to do a share screen and I need you to let me know, let me just go back to my very first slide.

So that way I'll prepare right from the beginning. All right. So anyhow, how do I share it? Over on the left-hand side of the screen.

I know. I haven't been there in a while. If you wiggle your mouse, it's like a green. Okay.

Let me know when you see my very first slide. We got it. I see it. Awesome.

Awesome thought. So this is the presentation that I guys created for you. So that way I'm not speaking from the top of my head. I'm going to give you the visuals and it's going to be easier to comprehend and to remember.

So you could also make notes and additionally, most likely after this tonight's Hangout, I'm going to put this in my slide share, that map site where you can have access to all these notes for free, guys. Anyway. So how do you leverage Pinterest and drive traffic to your blog? My mission with Pinterest is to start driving traffic to our blog utilizing Pinterest.

Where to start first? Open and or convert your existing account into Pinterest for business. Guys, for those of you that already have a Pinterest account and don't know whether you have that account as a regular account, basic account or account for Pinterest for business, guys, it's a free way of completely just changing it around to Pinterest for business. Reason being why you want to have it for business, you will have access to analytics and tools that regular Pinterest account does not provide.

And when you have access to analytics, you'll be able to understand and comprehend data just literally maybe within a week or two weeks from using it. Two weeks from you starting leveraging analytics, understanding where your traffic is coming from, what type of pins are being most popular, which are being pinned from your account and so on and so forth. I mean, there's a ton of data in there. Anyway.

So what are the number one things you need to do? Your profile musts. Right. So I'm referencing here my profile and I'm showing you four steps here.

Number one. We have your name. We have your name that should be associated with keywords. And number two.

Your website, your URL to your blog to have verification with Pinterest Meta, M-E-T-A. So I'm not going to go into details on how to verify that. You can always Google that, guys. It's very easy, not a big deal how to do that.

Basically, all you want to do is reference to Google on how to verify your URL with Pinterest. And I'm pretty sure there will be a ton of reference material to that effect there. Number three. Add 160 character, clever profile description of who you are, what your passion is.

Why are you there? Okay. What do you do? Okay.

Give a little brief description of yourself in Pinterest. This is very important. Number four. Create a list, 10 to 15 boards right away.

The other thing I forgot to mention, and I will mention it later on how to do this, is if you can see there's a Facebook and a Twitter handles in there, you want to add those things in it as well into your profile. Okay. So when you start Pinterest, again, step number four, you want to make sure to create 10 to 15 boards immediately upon you creating your profile. And again, make sure your profile is Pinterest for Business.

Very important, guys. Number two. This is where you connect your social networks. Again, all that has to do with creating your profile.

I mean, any time you guys create a social media network, whether it's Facebook or Instagram or Pinterest or Twitter, guys, the very first thing you always want to remember, is always going to set up your profile thoroughly. Because today, if your stuff is not completely filled out, honestly, a person like me or a higher person with even higher influence, if you will, will never even bother looking into your profile for a split second if you don't have a picture, if you don't have a bio filled out. Any of those things are not there.

Period. End of story. So make sure to fill it out. Your Facebook and Twitter, connect them, integrate them with Pinterest.

So what are the things that you need to have in your boards, guys? So again, I'm referencing this from my personal profile so you can see hand in hand what it is that I'm doing. So number one, as you can see, you can create a board, right? Add multiple boards.

But again, you want to do one thing at a time, right? Create first board. Give a distinct name. Again, using keywords, right?

Number two, create a board where you can add images from your blog. So number two, guys, I'm referencing here with a red arrow. It says my blog post. That's exactly when I created this board and I'm pinning images directly from my blog.

So not only I'm adding pins to every other board, if you will, that are related to a specific board name. Let's say if I'm creating a blog about Pinterest strategies, I'm going to only add that pin into Pinterest marketing strategies, which is a board number one, okay? So if I'm creating Instagram strategies, I'm not going to pin this pin into Pinterest. So make sure it's kind of related, okay?

So again. Step number two where it says my board. Make sure to add every single pin that you've ever created. Every image that is related to your blog can go into that specific board.

And also, another thing that I did not point it out, but I'm going to mention it to you right now. It's very important. When you create these boards and they appear, all of them, in front of you, like you see in front of you right now, my boards. If you are looking at them from your desktop, not your mobile, but from your desktop, all of them are rearrangeable.

You can manipulate them from one spot to another spot. So make sure very first four spots, four to five spots, it's going to have the most important boards where your pins are, okay? Hopefully, guys. This all makes sense to you.

Now, step number three. Give your board covers, consistent visual theme, and create custom covers. So as far as customization of your boards, it's very easy, guys. Once you create your board, you go to settings of the board, edit board.

As you can see, it's like on the bottom of each board is edit button in there. You go in there and you can add a pin. And then you can create your board. So I'm going to use that pin as what I did.

I customized every single board cover for my Pinterest account. So it's all of them customizable. All you need to do is just take a little bit more effort and create them. And again, try to stick to a theme that is pertaining to your brand colors, color palette, if you will.

So step number four. Make sure that each board to have not less than 20 pins. So when you create very first board and you create it in the sense where, for example, like you create your social media strategies board, right? And you start adding pins in there.

So you decide to add five pins. What Pinterest is going to do, it's going to show that to whoever it is, including yourself, is almost empty board. You do not want that, guys. So immediately upon you creating that board, please take your time.

Dedicate, you know, 10, 15 minutes a day of your time to Pinterest only. That's all you really need. In the beginning, maybe a little more. Once you get into, get to, you know, hold of things with Pinterest, I would totally suggest, you know, maybe using 10 to 15 minutes a day.

You know, pinning stuff on Pinterest. Okay? But in the beginning, yes, it's going to take time for you to set it up and, you know, make it happen. So again, lastly, I'm going to say make sure to add pins to each board you create immediately upon you creating the board.

Now, this is where I'm showing you guys. So these are my top Pinterest boards. And each of them have over a thousand pins. So that means, guys, I've been pinning every single day.

Every single day. Do not keep them blank. Okay? Now, these are important things.

So give description to your boards, to each board. So you created a board. Give a name that will have keywords in it. Use specific SEO-friendly keywords in your board titles and descriptions.

Okay? Number two, give descriptions to each pin. So what that means is this, guys. So once you create a blog post and you've created an image, that image needs to have a tag name, same as you're going to have it for your blog.

So you've created a blog post, you know, top 20 things to do daily, right, for your motivational whatever, whatnot. Okay? So same headline. Okay?

The headline you use to name that image you're going to add into your blog post. Okay? So that image will be pinned into Pinterest with that headline. So that's exactly what I mean by giving it a SEO-friendly description of each pin.

All right? Try to write longer keyword rich pin descriptions, what I just explained to you. Now, some of the word examples, phrases to use. So something that catches always attention in Pinterest is, you know, how to, small business tips, impression, excuse me, impress your customers, look like a professional, entrepreneurs, freelancers, Etsy shop, creatives, DIY, fashion, bloggers, so on and so forth.

A lot of social media, you know, words as well. But these are the top phrases that actually you can use. Okay? These are the phrases that actually work really well in Pinterest.

Now, 80-20 rule, just like in businesses, guys, just like in Facebook or Instagram or whatnot, we always want to use 80-20 rules. And I've spoken about this before and I'm speaking about this again, guys. It's very important. 80% of the time, you pin others' pins.

20% of the time, you pin your own. Okay? Because if you're going to end up only pinning yourself, nobody else is going to be repinning yours. So that means your engagement is going to be zero in Pinterest and that's bad.

So what you want to show to other users that you are pinning their stuff and you're engaging with them, engagement on Pinterest means, simply means you are repinning somebody else's pin that is related to you or your business or related to one of the boards you've created and so on and so forth. Optimize each image for every blog post you write. So these are three most important sizes as of today that are being used by bloggers. Okay?

We have square, we have landscape, and we have portrait. Okay? For Pinterest, guys, I strongly recommend only using portrait pixels, 735 by 1102 pixels. Okay?

This is the most important size and actually, the longer you could make it, the better for you. Okay? So the post photo in the tall aspect ratio is maximize display. Okay?

So you want to use the maximize space in Pinterest for that pin that you're going to be creating for your blog and going to be pinning it for your Pinterest account. Okay? This is two places where I'm actually most happy with creating my images. I'm nowhere, anywhere happy.

I mean, I've tried. I've tried. I've given a try to Photoshop too many times, guys, but it's honestly, it is something, it's like probably high physics for me or chemistry or, you know, one of those sciences that I could never understand. So Photoshop and me don't match.

So I'm happy to say that Canva and PicMonkey are my two best friends. Canva, 99.9%, this is where I'm creating all my images. And PicMonkey, I go and create transparent images. If I wanted to create a signature of my name, this is where I would go and create it and add it into Canva for my stamp branding.

Okay? It's very easy, guys. Very easy to create that. And for those of you that don't know how to do this, honestly, go to YouTube, Google it, very easy.

Lots of people have created how-tos, tutorials on that, and you'll be able to pick that up in no second. Moving on. All right. So about images.

Image creation musts. What you need to remember is this, guys. So apply transparency. What that means is if you have a white background, you want to use white background.

You want to use very light colors for the font of the letters, just like what I'm using in here, guys. I have a burgundy-ish kind of a color as a background, and I have white letters, so they stand out. Or vice versa. If you have a dark image, you want to use…

Oh, excuse me. You have a light image, you want to use dark letters. So dark letters is a font. Okay?

So this is the type of transparency. And stock images for your image creation. So don't ever go to Google and look for, let's say, a landscape or balloon image or cupcake image. Don't ever do that, guys, because I personally know someone that have been fined over $800 for stealing someone else's image.

This is illegal, guys, and for those people that actually make their business. To go and find those people that steal those images, they make that a business, to persecute them. But for that matter, guys, I literally go to royalty-free sites and I download them. Use consistent font colors.

Brand your images with your stamp signature. Upon creating your image, make sure to give proper tag name, which I referenced earlier. When you name the image… Make sure your image is named, exact name as the headline of your blog post.

Give call to action on every single blog post as much as you give call to action or give a catchy headline on your image because you want to make sure they want to pin it. It has to be catchy enough for people to understand that this is something they want to read. Okay? Not only they want to pin it, but they also want to read it, guys.

Make sure your blog post pin is taller than their wide, okay? Which I referenced. You want to use it as a longer format image for your pinning efforts. All right.

So let me take a sip of water in a second. So this is the type of engagement, guys, that is very important. So you always want to collaborate with others in Pinterest, and for that, we have a Pingroupie.com. It's a website.

It's free. It's a website tool that is created to find all sorts of Pinterest boards. That is group boards, guys. For example, if you are into fishing, if you are into cooking cupcakes, specific like a niche or niche targeted audience, right, that are into specific kind of a hobby, if you will, right?

So this is where you would want to go. And you want to find the group, Pinterest group board, where you can collaborate, add your own pins that is pertaining to your niche. And this is where you want to be adding your pins, okay? So Pingroupie for that, and this is where you, again, you'll be able to find all sorts of Pinterest group boards where you can add your pins, and you can pin other pins.

Okay? That's a mouthful right there. That's why I was taking my time to do slowly for you guys. All right.

So your blog post must know your audience. You are pretty, I'm pretty sure you know about this, but I just wanted to refresh that for you again. You want to always know who you're talking to, how old they are, what they do, what they're into, what their hobbies are, and so on and so forth. So you want to know which niche are you in so you know who you're talking to on your email, letters to them, or your blog post.

Create value-driven posts. Write longer posts, meaning my posts are not less than a thousand. This is my goal, is to write not less than a thousand words in my blog posts, the more the merrier, guys. And I've read it somewhere not long ago, if your blog posts have 200 to 300 words, that, that is, guys, is actual value.

It's actually just like a regular Facebook post. So I'm, I mean, in a, in a, I guess, blogger's land that will not be considered as a valued post. All right. Create a better share of, use better shareable buttons.

The ones that I use, Social Warfare and, or Sumo Me buttons. Those are my two favorite ones that I, that I use in my blog. Pin each image. This is, hold on a second, wait a minute.

Create appealing images. And again, create not only appealing headlines, catchy headlines, but make sure when you create your images, when you download those images from a royalty website, free websites, you want to have them catchy. You want to, you want them to be somewhat attractive images and obviously clear, you know, images. So the, the pin, hold on a second, pin each image of the post to multiple boards and design bigger and bolder images.

So what that means is this, guys, again, we want to use a tall aspect, right? We want to use catchy headlines. We want to use appealing images. And most importantly, guys, you not only want to pin them, not, you, you don't want to just pin it once, guys.

Once you've created that image. You've put so much hours in your blog, of writing your blog, you've created, you know, you've dedicated so much time of creating that image and so, you know, you, you put so much work into this. You don't want to pin this just once. You want to pin this once to one particular board.

If you're part of Pinterest groups, this is where, again, this comes very handy. You want to pin that image to the group that is related to that image. To that blog post, okay? And maybe a week from, you know, from the time you pinned it originally, you want to pin it again, okay?

And so on and so forth. Because technically, guys, the way Pinterest operates and works, you know, when we have a Twitter, right, tweet, it's only available for, you know, a couple of seconds, couple of minutes, right? If not less. 24 seconds, I believe.

A Facebook post, it could be, you know, a couple of days. Maybe a week. Maybe. It depends how viral that story is, right?

For Pinterest, guys, your pin can go for more than six months. I mean, it's, there is no limit for how long your pin can go to be repinned on and on and on. I personally have a very viral pin that I've created. It was actually one of my very first blog posts and it was an infographic I've created that had to do with, you know, the applications that I was using a year ago for using text overlays on my Instagram apps.

So I've created that infographic and it's still being pinned and pinned over and over and over and over. So I, as of today, if I'm going to go to www.patreon.com, I'm going to go to www.patreon.com. If I'm going to go to that blog post, it's probably going to be over 1,000 repins as of today. So this has been my, one of the biggest pins as of today.

And it's, like I said, guys, if it's going to go viral, it's going to be continuing being pinned by many people. Alright. Ninja blog tips, guys. Create a blog post to feature expert advice.

So for example, if you are into sales. So sort of phishing, right? You want to pull top 10 experts that are into phishing and you want to reference their name, guys. And you want to write about them and reference their links to their blog posts, okay?

When you do that, create posts that round their advice, which will include links to their posts, webinars, and or blogs. This will help bring new traffic to your blog as those experts are thrilled to get new exposure and in return will make a point to share it with their audience. Guys, this is golden nugget right there. Again, guys, when you identify other people, they will make their business to thank you for it, okay?

I guarantee it. Don't be afraid to share lots of value in your blog because it's a crucial component in growing your authority in your blog. So make sure, guys, again, know the niche. Who you're talking to.

And again, try to stick to a topic which you're going to be great at within time. Now, this is important, guys. How to make your blog Pinterest friendly. This is pulling this information, again, from one of my Pinterest boards.

And if you are referencing a specific blog that can reference one of your Pinterest boards which people can follow. What you can do is. You can make a widget from it. And for that, all you have to do is go into one of your boards.

And on step number one, as you can see those three dots. This is where you want to click. And step number two, you want to make a widget. And from then on, you'll be able to create a widget that is going to take you to Pinterest blog or a site where you actually be able to create a widget pertaining whether it's going to be a round widget.

Or square widget. Different colors as well. Pinterest gives you that ability. And you want to add that widget into your blog.

Okay. Additionally make your blog Pinterest friendly. And this is very important. This is an additional thing, guys.

This is what will enable for your blog to have a Pinterest image friendly. So basically, anytime someone would go into your blog. And Hoover. Over any images.

A Pinterest button will appear and they will be able to pin it. Okay. For that, all you have to do is just go to analytics, step number one. And step number two, you go to website.

And step number three, you go and create your pin it button. Which again, goes to your widgets. And I believe for those of you that are using Kulatu blog, I believe it's already Pinterest friendly. So this can, you can save it, but again, you want to double check if you have that or not.

I'm not sure. And in conclusion, guys, few words, few tips. Engage with others by pinning their pins. Pin daily.

Set up a time on the day where you have 10 to 15 minutes a day. Even if you're watching a webinar, you could still do that. If you're, you know, multitasking. Or even having a dinner or whatnot, guys.

Or for those of you that are traveling to work, from work or whatnot, guys, you could do this 15 minutes a day. Okay. To generate re-pins from your blog. Use at sign to mention others when thanking them for re-pins.

So for example, you see someone pinning your pin, what you want to do is literally, actually, Pinterest gives you notifications. That's how you will know. And once you see that notification, you click on that notification and you go into that pin that was re-pinned, which is yours, and you want to use at sign, okay, and reference their username as thanking them for re-pins. So that way they know that you saw, I mean, you know, it's like, it creates a next level of engagement in Pinterest.

And again, a lot of Pinterest users are not customized to this. And I'm seeing a lot more heavy Pinterest users doing this way more often than before. All right. Think of other places where you can place a basic Pinterest link, guys.

Your email list, footer of your blog, your business signature, personal email signature, your Facebook page, your Twitter bio, your Instagram bio. All that, guys, can help you. Can help. Can help generate traffic from those places to your blog and to your Pinterest, between those two.

So again, Pinterest and blog is like a peanut butter and jello, goes very well together. And this is all I have for today. And for those of you that, I don't know, Will, if you guys are planning to do a Q&A or whatnot, I'm happy to answer any questions for you. I'm done.

Yay! That was great. That was awesome. So Vanessa, I don't know if there's a way to poll people real quick and find out if there's any questions from the group.

I have a question while we're waiting for that. But Vanessa, if you could, hang on, I'm just looking here. Okay, so Vanessa, if you could just gather questions and maybe if you could come out and read a couple of them here in a minute. So if anybody watching has any questions at all, let's just go ahead and take advantage of having Anna here to answer.

She is a social media expert. Yeah. She's a social media expert. She's a Pinterest expert.

I followed some of her stuff, and it's very well written, very well described, and I learned a lot from each of them. I took about, I don't know, two or three pages of solid notes. And the part that grabbed my attention tonight was the shelf life of a pin. I didn't realize that.

And for me, Twitter is a little too ADD. Yeah, same, same. Yeah, it moves too fast. Facebook has been really good.

I consistently get leads for my hypnosis business. I'm also branching over into my EN stuff, and that's been a good tool for me. But I'm actually going to put some focused effort in on Pinterest and see what I can generate. But here's the question that I have for you, and if you don't know or if you don't want to share, that's fine.

But can you tell the group about how many … You said that it took about 15 minutes a day to do, but how many hours a day or how much time a day do you spend on Pinterest actually actively cultivating your account? Well, initially, so what really took off for me, and this is a true story for those of you that know, last December, December 27 to be exact, I remember this. This was a very bad day for me.

I broke my wrist right here. It was a very bad fracture, shattered bones. It was really nasty, and I'm a right-handed person. So for the next two weeks, I was not able to even pull my pin.

Hands up, do nothing. So I was lefty. I was left with my left hand, and thank God for my mom, who came here to help me with my kids and help me to pull up my pants and so on and so forth. Right, of course, Alex is here, but he's not into that stuff.

But anyways, so all I did, because I was so devastated, and social media is everything to me. I literally was pinning, pinning all day. I didn't know what to do. All day, every day, for the probably whole month.

Not all day, every day, but I would definitely say I would dedicate it, maybe good 40 to 50, bless you, whoever it is, 40 to 50 minutes a day on just first month. That was January, okay? Definitely entire January, month of January. And this is one year ago?

Yes, this was one year ago. Most important thing that I'm going to say. What I'm going to say about this, Will, is structuring from the very beginning, setting up your profile, making sure you're using the right keywords in the profile and Pinterest descriptions and Word descriptions, so people can find you actually. It works exactly like in blogging, it really does.

And then once everything is set up. Can I pause you there, so does that mean that like if I go into like the Google Keywords, that I could get a pretty good idea about what types of things that people might be searching for on Pinterest? Right. Yep, okay.

Yep, yep, absolutely, yeah. It's very much so SEO friendly, very much so. And again, once your profile is set up, everything is in order, all the boards are there, you already have 20 to 30 pins immediately in there, I would say 10 to 15 minutes every single night, religiously. Religiously.

Religiously. It's a day. Religiously. Mondays, like seven days a week, for real.

The most important dates, actually, I'm going to give you is this, guys. I get, funny enough, Monday for me is the most engagement date, but here's the thing, here's the thing. What I've seen in my analytics, I try to pin most of it, like I give it another five minutes on top of it. What I usually do, right, five to 10 minutes on top, beginning Thursday, Friday, Saturday, and Sunday.

Those four days, for me, are crucial. And I'm speaking about Eastern Standard Time. I typically do it like around maybe after 10 p.m. at night time, okay?

And again, Eastern Standard Zone, okay? Again, I see a whole line going up like this in my analytics, okay? Going up like this, creating that big mountain of effect on Monday. I don't know, but this has been nuts.

So let me give you this as a reference. So I have a pin that I have created in February 26, 2015. This particular pin has been repinned 1.7 times. Okay?

Okay. Okay. So I have repinned 1.7,000 times. Wow.

That's actually, for me, this is the biggest pin I've ever had. It's insane. Like I have repins of, and again, I'm not the biggest Pinterest user. Right now, I have 6,500 followers, but I've seen other accounts that have 200, 300, 50,000, 100,000 followers.

I'm just like a small gel, comparing to those big kahunas. Right. So again, it takes consistency. It takes dedication.

It takes effort. And if you are a blogger, if you know how to create images, and if you even don't, if you have, go to Fiverr. If you're okay with Fiverr, then do that. Outsource it.

Make sure you create landscape images, tall landscapes, excuse me, not landscapes, tall aspect ratio for your blogs. Right. Pin them all the time to your Pinterest. Okay.

And schedule them to be repinned two and a half weeks later, a month from now. Just go back and forth pinning them, giving them an additional boost. Okay. Don't just pin it once.

I've spoken to Lynn Brown about this, and she knows, and I don't know if she's here watching us, but she definitely was very much so in shock. She didn't know that she can repin those images on and on and on. So you can just grab your own post, and then just repin it, and it just kind of moves it up into the… Yep.

Well, no. Make sure it's keyword oriented. It doesn't work like a news feed on Facebook, if you will, but it's still visible to those who are looking for those keywords, if you will. And right now what Pinterest is doing, it's changing algorithms in a way it starts paying attention to those pins.

They already have some type of action, but those pins that don't have any engagement that have never been repinned is not going to pay attention to that. So what you want to do, and if you have that pin on one of your boards, you want to scroll down all the way down to the board that you have. This is a very new strategy that I've just discovered, and you want to delete that pin. And maybe perhaps want to pin it again, okay, maybe give it a bigger headline, okay, with more referencing of why.

Not a why, but like some sort of a meta tag for a blog post you give. So give a meta tag name for that headline of the pin. Sure. Hopefully that all makes sense.

Yeah, yeah, yeah. A lot of that made sense, and some of it will make more sense probably after I go play with it a little bit and then come back to it. And, Will, I'm happy to answer your questions once you're ready. Oh, I appreciate that.

I think I'm going to start playing with it probably over the weekend. Saturday will be a good day for me to kind of go in and kind of get my feet wet and move around a little bit. But the other question that I had for me, and if you don't want to answer this, that's fine, but how many leads do you generate like on an average day? How many are coming in through your Pinterest account?

So right now my blog has about 1,500 to 1,000 on average visitors monthly, okay. So I generate here and there, you know, maybe, you know, 10, 15, 20, 30. Okay. How many leads a day?

Mm-hmm. Wow. Okay. And that's through the blog and coming from, so Pinterest to the blog, blog to a lead?

Yep. Yep. Okay. So another thing actually what I forgot to mention was when you create images and or you download royalty free images, don't use your faces.

Don't use it. It's actually very unlikely for people to pin your face. Or anyone else's face. Funny enough, if your picture is going to be like from nose and below, they will repin this most likely versus having eyes in it.

That's hilarious. So no faces, what kinds of images tend to work? What kind of images? Right now, very popular images with laptops, laptop desk for me specifically.

I mean, again. I blog about social media. So for me, works really well, you know, like a picture of a desktop with a beautiful setting of flowers next to it. You know, maybe a computer on it with a pencil and pen.

You know, something that is relatable to a blogger. Maybe a city landscape. But again, you want to, you know, hide away, don't make it so into a face because you also want to add. You want to add text overlay on that, you know what I mean?

You want to add letters to that. I have to show you some for a reference on that, Will. Okay. Well, why don't you give us your, and I think I see Vanessa's out here with, she's probably got questions.

Your Pinterest account, if people want to find it so they can, you know, look at it, repin your stuff. And I recommend everyone go onto her site and like repin some stuff and give her some love just for coming in. And I'll do the same. And I will do the same.

Yeah, well, and she's given us just a tremendous amount of information, so if you're on Pinterest or if you're interested in it, using it as a strategy, go on and give her some love and like her stuff or repin it and just make sure that she's getting some good attention from us. What is your profile so that they can find you? It's pinterest.com slash Anna Zubarev. That's it.

Very easy. Anna Zubarev. And your name is spelled with two N's, isn't that right? It's Anna, Z-U-B-A-R-E-V.

Okay, good. So, Vanessa, you're out here and it looks like you have some questions for Anna. So we'll let you take over. And I'm going to turn off my camera and I'm going to go back to taking notes here for a minute.

Awesome. Thanks, Will. Awesome, Will. Hi, Anna.

How are you? Good to see you. My social media buddy. I know.

I'm sitting here nodding my head over and over again because I get to take these notes along with everyone. But we have a couple of questions from the audience for you and I'm actually curious of the answers too. Um. Will, it's wondering if you use Pinterest only for business or if you use it for personal stuff like crafting or recipes or whatever you're interested in in your personal life.

No. No, I don't really do. The only boards that I have as personal boards is my travel boards that I've created way long time ago. They don't give me any activity.

I just like to look at those pictures for me. If you're into arts and crafts, guys, it's one of the most hot topics. It's actually on Pinterest and you'll be able to get a lot of, if you are blogging about crafting and you definitely will be getting a lot of traffic onto that. What you also want to remember when you're going to be creating those pictures, maybe even with your iPhone, guys, you don't have to be super-duper professional, but what I would recommend, again, if you're creating step-by-step process in your craftsmanship, right?

You want to take picture one, picture two, picture three with your iPhone, gather it up with a tall aspect ratio and create some headline in the center of this image, stick it on it, pin it, and I promise you guys, this is going to be your blessing in the sky because that's what Pinterest people love. They love DIYs, they love tutorials, they love checklists and tall images with a lot of step-by-step. You know, people are lazy actually, they don't want to read and if they can see an image, they can give them that tutorial, I'm telling you, it's going to be a successful pin, it's going to go viral for you.

That's awesome, that's why infographics are so popular in Pinterest, I'm sure. Thank you. Leslie had a really good question. She was wondering if Pinterest is mainly for females or if there's a good population of men that hang out there too.

So, Pinterest is 70% female, but I would even say 68% female now, and you know, every single day I see a lot of men popping into Pinterest right now and those men that are into like, again, specific niches, guys, whether it's going to be some sort of, I don't have anything like in front of me, but maybe a techie style. Maybe into computers. Maybe into motorcycles. Maybe into traveling.

Whatever it may be. If they're a blogger, and they don't have to be men or female, if they're a blogger and they don't have a Pinterest, guys, it's a big no-no today not to have a Pinterest if you're a blogger. So, that's what I've seen and as far as men, like I said, a lot more men are popping into Pinterest way of doing things. And just to wrap up.

I want to reference one other thing. One of the biggest no-no's. So two weeks ago, we, was it last week? Last week, we traveled to Digital Marketer and we've seen lots of different amazing speakers.

One of those speakers were HubSpot and I don't know for any of you that know who they are. And again, it's like a digital magazine that have a lot of, you know, content around social media they create. And one of the biggest things. What they don't do, they don't create pinnable images, guys.

This is one of the biggest, like, I was like, I was shocked when I saw that. Like, you know, a company that are into social media don't create, don't have quality images that are not being able to be pinned. So basically, they're missing a big chunk of traffic to their website from Pinterest users. So they're not having a good image on it, so.

Gotcha. Thank you for sharing that. We have just a couple more questions here. There weren't that many that came in.

You were very clear with your presentation. So we actually have one from Susan who is wondering where you would suggest that she link her Pinterest profile on her Facebook business page or how she could get the word out about her Pinterest account there. Alright. So I would like to show that.

Okay. And hold on. Let me open that page first before I open where exactly how I'm doing that. Alright.

So if you don't mind, Vanessa, I'm going to quickly share that page. So that way. Go for it. Yeah.

Alright. Let me know when you see my Facebook page. I see it. Yay.

Alright. So, oops. It went somewhere, not where it's supposed to be. So this is my Facebook fan page.

So basically, this is where I'm referencing this. I'm referencing my Instagram account, my Twitter account, and my Pinterest account. What you do, you want to install apps or I don't know if it has already on your fan page and you want to create those formats in Canva. You want to use presentation format, which is 1024 by 768.

Okay. Add as big as you can or as small as you want. But again, the bigger the better in this case because, you know, it's referenced as a smaller version, right, on your fan page. And again, this is where you would want to stick it.

And once people click on it, it takes them to my Pinterest account. And from then on, that's where they could see these boards and it takes them if they click on the Pinterest board. Funny enough, it doesn't work the way it's supposed to. But, well.

Anyhow, that's where they would see my Pinterest boards. You just blew my mind. I had no idea that you could do that. I have some work to do.

That's awesome. Yeah, fine. So we have one more question and it's actually a question for both of you and Will. So Will, get ready.

Alright. Alright. A couple people were actually asking this. If your slides, Anna, if you would be so kind, if your slides could be included as a bone bonus for Next Level Breakthrough members.

Will, it's up to you. I could just actually, like I referenced it in the beginning of this call, I could add them into SlideShare.net. I already have some Pinterest presentations in it. And I could actually add it there or I could send it to you, Will, however you want to do it.

Why don't you just send it over to, are you connected to Vanessa? Yes. Why don't you send them directly over to Vanessa? And Vanessa, can you put them on the bone?

Yeah. Okay. So I can put them on the bonus page. Alright.

I can do that. Okay. And remember guys, to keep the bonus page, you've got to keep in qualification. And so, but those will be there shortly and we want to make sure that the Mastermind members have access to them and, but they will be on the bonus page and that's how you will have access to those.

If not, go back and rewind this and take really, really good notes. So but yeah, that sounds good. Awesome. Awesome.

Well, that's it for questions. Awesome. Thank you so much, Anna. My pleasure.

My pleasure. And you know, I'm happy to answer anyone's questions, Will or you, Vanessa. You know where to find me. So Well, if we could do this, inside of the closed Facebook group we have, we have the post with your image on it, Anna, and I think you're now in the group inside of that Facebook group.

So Vanessa, if we could just make sure, just like with Justin. If we could make sure that she stays in there so she can see what's going on. And then if you have any questions for Anna that maybe like, for example, someone is listening to this, you know, tomorrow or the day after because they missed the live event. If you have questions or if a question occurs to you a couple days from now, we'll say, if you have a question for Anna, you got to ask it probably in the next seven days, right?

That way she doesn't have to keep on coming back forever. But that gives her. Tag my name. Tag my name.

So that way I'll get a notification and I know. Perfect. You know that I have that question. Okay, perfect.

So just tag her in the group and tag her on the one that has her picture on it. And that way it's all in one spot and it's easy for everyone to find as we're moving through there. So I think that works out really well. Now I don't really have any more Pinterest-based questions.

Burke, do you have any questions while you're here? Nope. Okay. So I think that we are like just super, I'm super grateful for what you got.

I took readings and notes and now I have a reason. To go in and do this, I'm also thinking that I may recruit like my wife or my secretary to help me with the visual pinning because I am a guy and I'm probably going to need some help with that. Well, again, all you, maybe you will have a female perspective to create visuals for you but pinning or setting up a board and adding those specific boards that have to do with your niche. Or the type of audience you want to gather, maybe you want to do it in the beginning yourself and then maybe have her, you know, do it on a mobile phone.

It doesn't have to be on a desktop. You know what I mean? Right. I mean mobile is mobile and it's actually really well suited for repinning or pinning, you know.

Yeah. Well, I'm definitely going to spend some time on your site studying how you do this. Just like when Justin Beringia came on, one of the things I've been doing is I've been going on and looking at his material. Again, modeling is not stealing, I don't want to steal Ana's post but I want to go in and I want to look at how she has things set up.

Now that I have the structure of her presentation, can I figure out some of the psychology of what she's doing there so that I can go and replicate it in my own niches. Because I'm guessing that Ana and I probably play in slightly different niches just because of who we are and what we're interested in and what our natural talent, where our natural talents lie. And one of the things, and I think this is just a useful thing. For the rest of the group, one of the things that I'm going to be doing once a week just to be honing my own blogging skills and to be honing my own email copy skills is there's a couple of people that I follow really, really closely in and out of the company.

There's only about three people total, okay. There's four people that I'll look at periodically and I look at all their stuff that comes out at least publicly or on their email list and I look at it and then what I do once a week is I grab a hold. I grab a hold of the best post and then I hand write it out. I hand write out word for word because I'm not, and I don't want to copy, I don't want to put that on my blog anywhere.

But I'm actually looking at how they use language and as I rewrite, and this works much better longhand than it does working at it from a typing standpoint, but that'll work too. But as I rewrite it, handwriting out their copy. I start to see and feel the way that they're using language. And then I just scrub all that and when I go to write my own post, some of that starts to naturally pop out.

It's a way of unconsciously modeling linguistic behavior or language behavior to go out. So like right now, for example, I'll tell you I'm studying Justin Varengia's long copy post and I'm seeing how he writes those out on Facebook because that's really interesting to me and that's something that I'm working on. And Raskin is another one. Aaron Raskin is another one.

He's brilliant for long form copy. And just taking one of his posts, if I find one that really grabs my attention, pulls on my heartstrings, write it out, long form copy, and then I kind of again feel how that language moves through me. And then when I'm writing my own blog post, now I'm using language maybe in a similar way. At least it's improving, right?

So if you're bad at blogging, if you're bad at writing email copy, find somebody who kind of resonates with your own style, grab ahold of their stuff, don't steal it, but practice writing it out so that you can do that. And I know that guys like Dan Kennedy for years spent time hand copying some of the best long form copy that was out there and that's one of the ways that they developed their skill. You know what I wanted to add to this, Will, being that I'm an immigrant to this country, English is my second language, this is exactly what I was doing.

When I came to this country, I had no English skills whatsoever, Spanish was my second international language. I had to take in high school, and that's exactly what helped me comprehend and make sense in here. I was writing newspaper, rewriting newspaper articles, you know, 10-15 minutes a day, daily. And then it started to connect in here, you know what I mean, with my language.

So definitely. And if you don't have to spend hours doing it, you can just say I'm going to block out 20 minutes to write, and it's the language patterns. If you like the way that David Wood writes, find one of his most compelling blog posts, or one of his most compelling email, or one of his most compelling blog posts. Yeah.

Or one of his most compelling Facebook posts, and just start handwriting it out. And I'm telling you, it will make a major difference in the way that your copy comes out. You know, some guys outside of the industry, you know, Frank Kern will sometimes put out some stuff that is just brilliantly written. Sometimes Brendan Burchard will put out stuff that's just brilliantly written.

And you can take that, and you can just start to model it, and you don't even have to understand everything they're doing. Just handwriting it out in long form makes a major difference. So or find your favorite blogger. And do that too.

Again, don't steal their stuff, please, please, please. That's not cool. Karma will come back and bite you. But do model what they're doing.

Do learn from what they're doing. And use that to teach your own mind how to make your own stories more compelling. We've been going for a while, guys. And we've had some awesome content tonight.

I literally was like moved to the core by the vision segment that David Wood just did. Yeah. And for those of you that right now are struggling with your energy, you've started, you put a big burst out there with, you know, getting going, getting accountable, and now that you're up against it and you're not producing, and if your energy is coming down, the only difference between the people who will end this coaching program with massive success and those that end the coaching program with very, very little success will really come down to one thing.

When? When negativity hits you. Not if. When negativity hits you.

When your energy drops. When your old story starts to re-exert itself on your mind. Will you cave into it? Or will you do something to change it?

And here's the beauty. In my world, I am 100% responsible for the way I think. And the way I feel. And I know that I have the ability to change it.

Yesterday I was with a small group in my office, and we were talking about the power of choice. We were talking about unconscious behavior, and there's a researcher named LeBay who writes a book called, a book called Free Won't, right, saying that free will doesn't exist. And really the modern research tells us that it's true. It's true that people will go into unconscious patterns before sometimes they're consciously aware of the choices they're made.

But the most current research tells us that even if you have an old life pattern that it exerts itself, that once you become aware of it, once your old story surges, and you bring your awareness and attention into it, in that moment you have a choice. And you have a choice whether you buy into it. Or you have a choice about whether you decide to move forward through it. You have a decision to buy the old thought, or to buy a new thought.

The ancient Egyptians believed that every morning when the sun rose, that it wasn't just a sunrise, that the entire universe was recreated. But from a neurological standpoint, one day is a long time. That you and I literally are recreating our own universe about every ten seconds. Every ten seconds you have a new opportunity to choose again.

To choose something new. Every ten seconds you have the ability to choose a new reality. And so if an old thought starts to press in on your head, an old story that says, I've been in this industry for years and I've never had any success. If an old story starts to re-exert itself that says, that result is impossible.

If an old story shows up that says, you don't deserve it. In the moment you become aware of that thought, capture it and then make a decision. Make a decision to rise up. Make a decision to stand up.

Make a decision to turn away from the past and to turn towards the future into a wide open field of possibility. Because the reality is, is that today is a new day. This moment in time is a new moment in time. That right here, right now, you have the ability to choose again.

And even if you bought into a thought for a few minutes or for a few hours earlier today, right now, right here, where you stand, where you sit, where you are, you have a new ability to choose again. And so that's the difference. The difference that makes a difference. The thing that separates the people who will succeed from those that slide back into patterns of mediocrity.

The one thing is the decision to not submit. The decision to say that even when I don't feel like it, in that moment, I will conquer. In the moment when I'm knocked down, I will get back up. In the moment that my old story arises, I will stand up and shout and proclaim to the world, I am William Wood.

I am powerful and capable and I am co-creating my vision with a higher power. And the reason that we speak our vision in private, the reason we do these King speeches, the reason we do affirmations and declarations is because we speak it in private. We speak it in private. We speak it in private.

We speak it in private. We speak it in private so that when we are in public, we speak with power. We proclaim it in the privacy of the closet, in the privacy of the bathroom, in the privacy of the bedroom. We speak it until it becomes a rule.

So that now as I look you in the eye, so that now as you look your prospect in the eye, so now as you cut your video, when you speak it, the energy of that belief moves through the lens of the camera. It moves through the airwaves, moves through that human Wi-Fi that we all have. And the other person begins to feel it. Just like right now, I feel it.

And just like right now, some of you are making eye contact with me and you feel it. And what you feel is that fire that Dave talked about, woven into the very fiber of who you are, waking you up. And calling you again. Your heart is calling you to greatness.

And right here, right now, no matter what you've chosen in the past, no matter what you chose this morning, no matter what you chose last night, you have the ability to decide again. So will you choose greatness? Will you choose to step up? And will you choose to live your life of vision?

Because out there right now, there is a man or a woman who's counting on you today. That before you go to bed, there are words that you can speak that will breathe life back into them. That tonight, before you go to bed, whether it's a video you cut or a Facebook post that you post, or a kind word that you speak to your own child or to your own spouse, to your own partner. Those are words of life.

Do you want to know what my affirmation is? I've used this affirmation now for more than a year. Every day. In the morning.

Usually multiple times during the day. I speak it. Sometimes loud with a shout and music. But right now, I will speak it with just a quiet conviction.

Because it's the quiet conviction that I hold. And I've spoken this over and over and over again. Until it has become a reality. I am a master of influence.

Every word that I speak inspires, uplifts, and breathes life into those around me. And right now, you are waking up to a sacred responsibility. To breathe life through your blog posts. To breathe life.

Through you. Through your social media. To breathe life through the audio and the video that you create. And to breathe life into others.

And in the moment that you change one person. In the moment that their fire reignites one more time. They turn around and light the fire of another human being. And you don't know how far that change goes.

You don't know how many people are impacted by what you choose. Not tomorrow. Not yesterday. But today.

So today, will you choose again to speak life? I challenge you that before you go to bed. It doesn't have to take long. A short video.

A short blog post. A short note on your social media account. A private message to someone who needs to hear it. Will you reach out and breathe life?

into someone because as you do their light will shine back upon you and you'll feel that light joining your own creating a fire inside and as one person reaches out and changes another life eventually the whole world is changed as we send a ripple through this pond of life that we call planet earth and that's my challenge to you tonight so if you will take me up on that challenge I'm going to post something in the Facebook group here within five minutes of ending and I just want you to say I'm in I'm going to post life I'm going to speak life I'm going to create a blog post I'm going to cut a video I'm going to do something to change another human being's life to lift them to inspire them to motivate them because in the end we are the Empower Network and we empower won't you?

love you guys my whole heart goes out to you tonight and huge love to Paul Hutchings Paul I'll have to bring you back out sometime there's still a few questions I want to ask you for the group but I appreciate you sharing what you did I appreciate you Burke and Dave and Anna and and and and also Tara you guys have added to my life today and I just say thank you so with that good night and we'll see you soon