How Empower Network Is Creating A ‘Prosperity Virus’

From the archive: originally published June 2012 on the Empower Network blog.

I just finished reading this badass book called ‘The Tipping Point’ by Malcolm Gladwell.

I figured since one of the 8 ‘Core Commitments’ at Empower Network is to read every day, that I would start sharing what I’m reading.

Only if it’s good, though – if I read something awful, I’ll keep it to myself.

The truth is, I don’t like most success books (they’re boring) this one fascinated me for a variety of reasons.

One of the most useful things that I ever discovered was that everyone has different kinds of gifts, and, simultaneously – we’re all awful at different things.

For example, for years I tried to build a business by being good at prospecting.

I thought that if I could just learn the ‘magical line’ or the ‘perfect pitch’ that I would have the key to success.

After getting married though, my wife, Ashley taught me something about myself.

One day, she walked in after I had been on the phone for about two hours, and she looked in my eyes and said:

“What the hell are you doing? You hate this.”

Lol.

I kind of giggled, and then realized something profound:

She’s right. I do.

HOWEVER, I’m really, really (really) good at selling stuff to a captive audience.

See, I thought that to succeed, I had to be good at selling stuff AND getting the audience via prospecting.

What did I learn? Not the case.

Since that day, I’ve been enamored with the idea that not only do I not need to get good at stuff that I hate – but that it’s destructive to my happiness and success if I do anything but…

…what I have a natural gift for.

Selling stuff, communicating, and teaching.

Not only do I make more money in less time if that’s ALL I do…

…I’m also happier, feel sexier, and make LOTS more money with less work.

How?

By figuring out how to get other people to do stuff that I suck at.

What does this have to do with ‘The Tipping Point’?

Everything.

See, in order to accomplish what we want – which is not to make money.

(That’s easy)

What we want is to create a movement that spreads like a Virus – completely out of control.

How do we do that?

By getting YOU to do what you’re good at, and focus on MASTERING that.

Then, together, we all speak and UNIFY behind a single, powerful vision and process.

-David Wood
“The Guru Slayer”