The One-Person-Army Mindset Behind Empower Network’s Next Level Breakthrough Launch

You just joined a leadership coaching program on the strength of a live event, and now you’re watching a grown man draw percentages on a whiteboard. Thirty percent here. Forty-five there. A jump at the highest rank. Somewhere around the fourth number, your stomach tightens with a thought that shows up every time a compensation plan gets explained out loud: I don’t actually know if I can do this. That is the exact moment Dave Wood and his coaching partner Will built this opening session to interrupt, and they don’t do it with hype. They do it by taking away the thing most new marketers are secretly leaning on: everybody else.

Most people come into a home business picturing the pyramid chart. You get five, they get five, they get five, and somewhere down seven levels there are thousands of people you’ll never meet, quietly building your future for you. It feels good to imagine. It also means that when nobody below you does anything, you have no plan, no income, and somebody else to blame. Dave names that pattern directly and then hands the room a different instruction entirely.

What happens when you build your income like nobody else in your business will ever do a thing?

Dave’s answer is blunt: for the next ninety days, treat every dollar of residual income like it doesn’t exist. Don’t count a single sale your team makes on its own. Map your daily income goal using only what you personally would produce if the rest of the company sat on its hands. As he puts it, “building your business like you are a one-person army” is the mindset that actually protects you, because the moment your outcome depends on other people’s behavior, you stop leading them well and they stop respecting you. He traces this back to his own turning point in 2009, when he stopped waiting for a downline to duplicate and started committing to a number he would hit personally, every day, no matter what anyone else did.

The odd part is what happens to a real team once you build this way. People don’t start following a leader who’s still waiting on them. They start following the one who already hit the number without them, and only then does duplication actually take off.

What’s the one number you should actually be watching every day?

This is where Will steps in with the coaching side of the session, and it’s the piece most people skip when they’re staring at a whiteboard full of percentages. He calls it a keystone metric: one measurable, daily number that tells you whether you’re on track before you ever see a commission. For most of the room that’s a lead count. For a few it’s a sales number. It doesn’t matter which one, as long as it’s something entirely within your control.

This could be zero over here. This is where I’m at and this is where I want to go. Everything that we do in NLP in a nutshell and everything that we do in coaching is to help get you from wherever you are to wherever you want to go. Period. That’s it.

Will ties this to his own weight loss story from earlier that year, when a single number, tracked calories, moved him from a heavier version of himself toward a leaner one without him even trying to force the scale. He didn’t chase the outcome directly. He chased the one input that reliably produced it, adjusted weekly, and let the result follow. That’s the same move he’s asking the room to make with their business: stop staring at the income goal and start staring at the daily action that actually creates it.

What do you do when you don’t even know how to hit that number yet?

This is the part that separates the session from generic goal-setting talk. Will’s answer isn’t a mindset slogan, it’s a specific exercise he calls the list of a hundred. Take your keystone target, whatever’s blocking you from it, and brainstorm a hundred possible ways to get there without stopping. The first five or ten will be things you already know you should be doing. Somewhere between five and twenty five, the ideas get illegal, immoral, or just plain dumb, and he tells the room to write those down anyway, then burn the list and never touch them, because the brain won’t move past a bad idea until it’s acknowledged on paper. Right around the thirty to forty mark, something shifts, and the ideas that follow are usually the ones nobody ever taught you.

He backs this with a story that has nothing to do with sales scripts. A man named Cyrus, messaging from Kenya, once asked Dave for money to buy a watermelon field. Dave said no, but offered the same list of a hundred instead. Years later Cyrus messaged back a net worth in the millions, built from the resourcefulness that exercise forced out of him. The lesson threaded through the whole session is the same one Justin, the team’s traffic specialist, lived out when his own breakthrough started at a simple daily lead count he couldn’t fully explain, then scaled month over month once he stopped waiting on anyone else to produce it for him.

None of it works without picking the number first. Not the income goal. The daily action underneath it, the one thing you’d still do even if your downline never lifted a finger.

The full session covers the exact way to map your own daily number against the comp plan, plus the mindset walls Will breaks down piece by piece before handing things over to the traffic training. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Hello, everybody. This is Dave, and I'm here with Will. We've got Lawrence, Justin, of course, our amazing, wonderful staff, Michelle and Tara, and then somebody else on there who's running the technology. They always go under Empower, so I never know who they are, but hello as well.

And we wanted to just take a few minutes to just welcome you guys out and to talk about why we're here, what we're here to accomplish, and also what you can expect from being a part of this group and the real vision behind it. And so with that being said, Will, over to you for a minute. All right. Well, here we are.

Welcome. I'm glad to have everybody here. Today is going to be an absolutely rocking day, but we do want to talk just for a minute, like, why this group? What is this group?

What is this group really all about? A lot of you bought this on the energy that was coming out of the event, which was amazing, and now here we are today, and we're really coming together to talk about what this is that you got yourself into. And as I was talking to Dave about this earlier today, we were just brainstorming. What is the real main purpose?

If we had to sum it down into one word, how would we summarize what this is all about? And the word we came up with was focus. Focus. And so…

Everything that we're going to be doing during this program is going to be to zero in your focus and to really narrow in on the most important things. The reality is, is that in any given field, success has a predictable formula. And Empower Network is no different. The things that make Empower Network work as a business model are very predictable.

And if we can get you to zero all of your attention, all of your energy, and all of your focus just on a couple of core activities… …you are going to have a major breakthrough. Whether you're trying to get from zero to gold, or whether you're trying to get from zero to diamond, or from diamond to the next level, what we're going to help you do today and what we're going to help you do in each of the coaching sessions is, like a laser beam, focus down in on those critical components that will help take you from where you are to where you want to go.

So, with that in mind, what I see inside of this group right now, just based on the story… …the stories that I've read, I mean, if you're at home and you think that those stories that the other people in the group posted, like, totally rock, I mean, put something in the chat. I mean, wasn't that like absolutely incredible? If I should ask, we do have a chat, don't we?

Asking the EN staff here. Yes, we have a chat. Okay, cool. So, in the chat, if you just thought that some of your, some of the stories that you read and some of the goals actually inspired you to raise your vision up to the next level, go ahead and put something in.

Because truly… I was inspired by reading what it is that you wrote. So, with that in mind, you know, this is about focus and more than focus, this is not just about focusing in on the right things, but it's actually about producing results. Just by, you know, mentally, you can raise your hands if you've ever had this experience where you've been inside of some kind of group and nobody's really ever asked you to do anything.

You just show up to a webinar series. Maybe you get some great education. But then… But then you don't do anything.

You never actually follow through. Everything that we're building inside of this program is designed to encourage you and to help you take action. Every action step that we ask for is going to be something that critically focuses your mind exactly on what it is that you need to do to break through and to have the level of success that you want. And one of the things that that means is that we've put a lot of thought in how to structure like bonuses and other things that you can do.

So that it's almost too good not to take the actions that you need to move forward. We're going to be talking about some of those. We've announced some of those in the Facebook group, but I've been brainstorming with the Leadership Council. We're going to be talking about a few more of those and there's going to be more yet that we announce over the days and weeks to come.

Basically, we are going to do everything in our power to make it absolutely an undeniable experience that if you do and focus on just a couple of core activities, that you're all set up to have the breakthrough. So Dave, anything you want to add to that? Yeah. I mean I really – let me tell you guys how I really see this because I actually – we came up with this idea midpoint through the event.

We were there and we didn't intend on selling anything with Will, but the response to him was so overwhelming that people wanted more of Will. And they wanted more – they wanted more things to help them. Yeah. They wanted to help their energy and more – people always leave the events and they go – they fall off a cliff like we were talking about at this event.

And so I see this really as a leadership factory is really what I see this series as. It's not for people that are not willing to work. It's not for people that are going to complain and not take responsibility for their actions. It's not for people that aren't willing to invest in their education.

This is for people that really want to step into leadership and power network. And so as we're running this, it's also going to teach you as we're doing it how to run your teams and how to get people in your teams to take the actions that you want them to take, how to guide people through their next level. And you're going to learn some really neat stuff that there's just not really another way to learn other than getting somebody to model out the thinking and behaviors of some of our top producers like Justin Bringe here, myself, or Lawrence Tam.

And how it is that we think. And how it is that we process information. And how it is that we construct the strategies that we're using to get results. And so the real vision behind this group is this.

It's to fulfill the purpose of Empower Network, which is to empower you to break through to the next level. To empower you – to give you the tools, the resources, the strategies, the emotional tools, the mindset tools, the tactical tools. Okay. To be able to construct the outcome that you want to construct in your business, whether it's to make a few hundred bucks a day, make a few thousand dollars a day.

It doesn't matter so much what your outcome is. What matters is that we're here to help you to learn how and to take the action that it takes to construct that kind of a business, the business that you actually want to construct. And so I'm really excited to be here with you guys. I'm really excited to help break this down.

And I'm really excited to just be a part of your growth, your future. And I want to tell everybody on here that you can do this. And the things that we're going to be breaking down and teaching you how to do, you can actually do them if you're just willing to follow these steps and to follow this process. We were talking with the leaders in planning this.

And it's like, you know, we were talking about the accountability sessions, how we're going to track accountability and what behaviors we want to track. And we were talking about, you know, getting everybody to commit to be core over the course of this whole coaching. And it was really interesting, actually, being there with the leaders. And, you know, Mike Hobbs, I think he said, you know, I've never been core for 90 days straight.

He said, this will be a great experience, you know. And the reality is, is that if you're just willing to follow through on the assignments and the steps that we give you, we will help you to break through the next level. And if you just continue to focus on your outcome and adjust things along the way, that's actually how you accomplish great things. And I don't think a lot of people realize that.

A lot of people, I think, they think about outcomes like it's just some sort of strength. Like it's just some sort of straight line from where they are to where they want to be. But the reality is, is it's more like the metaphor from NASA. When you launch a rocket from Earth to the moon, it's actually off course most of the time.

It's not on course 99% of the time. It's actually off course almost 100% of the time just a little bit. And if course corrections aren't made to its navigation constantly, it will actually miss the moon by like thousands and thousands of miles, right. So they constantly have to adjust the path and adjust the path.

And adjust the path and adjust the path. So success is really about knowing where you want to go and then working towards it. And then along the way, as certain things work, you do more of them. As certain things don't work, you either adjust them or change them.

And you just keep making adjustments and keep making adjustments and keep making adjustments. And if you do that, the amazing thing is it's like a rocket to the moon. Even though you're off course most of the time, you hit the target 100% of the time. It's just a matter of when you're going to do it and how long.

So that's what we're really here to accomplish and really here to teach you how to do. And I see this group as doing things that no group at Empower Network has ever done. I believe that if you guys will focus here, that you'll have a bigger breakthrough from this than you have from anything that we've ever done. And I believe that if you really focus here, you'll look back on this experience as the moment that changed your whole destiny.

I really believe that. You'll look back at this years from now and you'll say, I'm glad that I took the last $997 I had. Some of you. I know you're there, right?

You're going to say, I'm glad I took that last $1000 that I had and invested in my next level breakthrough. Because that is actually what got me to the next level and that's actually what helped me to break through. So I'm excited to be a part of your transformation and that's pretty much all I've got to say. Will, do you want to map anything else out or do you want to have me break down?

I have one or two more things that I want to share just in relationship to that. And that is that Dave beautifully shared an NLP principle that in its simplified form we talk about test, measure, adjust. So you might want to write that down in your notes. And that is the rocket course correcting its way to the moon.

That is an airplane course correcting its course from New York to Paris. It is the constant adjustment. We say in NLP that you can do one of two things. You can have a fixed methodology and a variable result.

Or you can have a fixed result and flexible methodology. And so what that means is that if I want to get to $10,000 a month, part of what we're going to be teaching you is that actually we want you to focus in on those core things. But then there has to be an evaluation period where you actually measure the results that you're getting and make adjustments along the way. And that's part of what the groups of five are going to help you do as we break you up into small groups.

Is to make sure that you're on track and that your rocket is heading well. And straight to the moon. And also I just want to let you know that in terms of what you're getting here, you're getting some really important things. The leadership council as a collective, I don't know how many years of coaching we have as a group.

But it's got to be easily over 100 years of coaching experience. I know that I personally have spent more than $100,000 in learning how to be a coach. And at this point I've coached more than 5,000 people all over the world. And just for some of the technology that we're using just to coach you along and help you get results, I have personally spent somewhere between $15,000 and $20,000 just to learn the structure, the format that's here.

So in terms of what you're getting for your 997, you can look at it as literally for your 997, you're getting back hundreds of years of coaching experience and you're getting a model for how to work with your teams that is using some of the best coaching technology that exists on the planet. So this is awesome stuff. What you're getting from here will go with you for the rest of your life in everything that you ever do and you're going to get major, major value out of what it is that we share with you. So with that, here are the next two things that we're going to do.

Well, there's three big chunks that we're going to go through today. I want to give you an overview of where we're going today and what we're going to do. Now that we got kind of the structure of why we're here, Dave is going to spend a minute and he's going to talk to you about your daily productivity. Your daily production number.

So you kind of laser-focused in. You said, well, what do I have to produce each and every day to be able to hit my rank? And it looks like most of you, as I was going through and kind of eyeballing the numbers, sit somewhere between about $350 per day and about $1,500 a day. And then there's a few that are a little bit lower than that and then there's a few that are like way, way higher than that.

And so what Dave's going to do here now is he's going to help you take that number and break it down into daily production numbers. So that you know how to get there. After that, we're going to bring Justin Varengi out. Now this week, Justin Varengi and I, we had an interview where we talked about some of his paid marketing strategies.

We did a little bit of modeling and a little bit of teaching. I needed about three times the time to get all the modeling done. But the almost two-hour interviews, like hour and 47-minute interview was brilliant. And that's going to be made access to everyone who's completed all their action assignments by this Friday.

And we're going to be giving you action assignments by the end of the day today as well. And he's going to teach, I think, on video Facebook strategies. And he's going to be talking about traffic. Anyway, whatever Justin wants to talk about, he's absolutely a master.

And then afterwards, in the third hour or sometime in the third hour, we're going to come back and we're going to talk about mindset strategies, things to help you absolutely stay focused on your outcome. So with that, that's a major outline of our next three hours. We're going to turn it over to Dave for a minute now to break down the daily production numbers. We're going to break down the daily production numbers into something very, very tangible that we can measure, track, and help us focus and move forward.

So with that, Dave, I'll turn it over to you. Cool, go on. And I'll hang a whiteboard here. And what I'll do is I'll check from time to time in the comments because I actually don't want to spend a huge amount of time here because if I get into breaking down our whole compensation plan, it will kind of muck up the training.

And it's not going to make the other stuff as productive because it will make everybody's brains hurt. But what I want to do is I want to get into the basics of it, and I also want to cover some core philosophy that I've taught for a long time and I don't think I've taught enough over the last couple of years. And this philosophy and this attitude that I'm going to give you more than anything is going to be a transformational mindset. And the attitude basically that I want to teach you guys for accomplishing your dreams and goals is this, is until you have massive business, okay, and I'll tell you when you get there, and probably there will be very few people that will ever say you're here, right, you're there.

And until you get to a place where I say, hey, all right, this is time to change strategies a little bit, you should treat your business like you are going to create your entire income and your business from what you do like nobody else is there and nobody else is doing anything and you have no residual income at all, okay. That's the mindset you should have when you're building. And there's a bunch of reasons for that. The core reason actually is a really simple one.

It's that when we get involved usually in home-based business, we usually get involved with the great pyramid chart. You get five and they get five and they get five and they get five and they get five and there's like 80,000 people down there with seven levels. And you have this image in your head that you're going to get a few people, we're going to get a few people, we're going to get a few people. It's going to build this giant pyramid-like structure.

And then you're going to override off everyone and you'll have this great fantastic residual income. And what happens when you have an attitude that you're going to go out and you're going to build like that is you don't take responsibility for creating your own income. And so what I like to teach instead of that is to realize that that does happen, not exactly like that, but that phenomenon does happen with your organization duplicating right over the years. But it happens a lot more frequently and with a lot more predictability if you treat your business like nobody else exists and like 100% of your result is determined by what you personally do.

So in doing that, a lot of you guys have income goals to hit various levels. This is actually what I'm encouraging you to do no matter what level you're at is you want to act like you have no team and say, what do I need to produce myself in order to hit this income goal? What does Dave Wood need to produce myself if everybody in Empower Network does a bad job? What do I need to do myself to get 2,000 people to the event in Nashville, which is my goal, right?

So myself, if the leadership council doesn't exist, if none of the reps in Empower do anything themselves, what do I need to do to make that happen? See, because if I treat it like that, I'm not going to be dependent on other people to hit my goals. And if they do something, it's extra. Right?

If I make it dependent on what they do, right, and I make it so they have to do something in order for me to hit my goal, I'm not going to behave right around them, and they're also not going to listen to me as much and not going to respect me as much. And I've always treated my business like that. So if you want to make $3,000 a day in Empower Network, I want you to actually take what I'm going to show you here, which is actually, I'm going to show you the very basics of the comp plan and not get into anything complex, okay?

I'm going to show you the basics here, and I want you to take what you see and say, I'm going to map my way how many sales I need personally in my business. And I'm going to do this tonight. I want you to map out how many sales you need to make in your business for each of the products if nobody does anything in order to hit the daily income goal that you've got. And that is the attitude you need to go into in the next three months, is building your business like you are a one-person army.

And then later, when you have resources, I'm going to show you how to make a multiple-person army. But for now, it could be a one-person army for most of you, okay? And so what I'm going to do here is really briefly map out how much money, the range of income you earn per product. Just write it down, okay?

If you have no rank in Empower Network, you're going to earn the initial amount that I described. We're not going to include residual income. I want you to treat residual income, guys, for the next 90 days like it doesn't exist at all, okay? If it's there, smile about it, but treat it like it doesn't exist at all.

Like everything you do, everything that you do is from new people, like you have no team and nothing exists from scratch. If you think like that now, your existing team that's there, those of you who do have a team and some of you don't, so you actually are there, but if you have an existing team, they're going to be way more fired up. They're going to do way more if you go build like they don't exist to create your income goal and then show them how you did that. Then they ever would be from you trying to get your income goal by making them get you there.

Does that make sense to everybody in here? If that makes sense, just type yes in the comments and I'm going to go ahead and move on, right? So let's go really quickly. How does she make her product in Empower Network?

Hold on, let's see. Let me turn this up a little bit. All right, really simple, okay? Once again, we're going to act like, yep, it looks like it makes sense, okay, a little bit of delay.

Okay, so let all that stuff, let the unilines, let everything be extra, okay? This is what you get for what you do, okay? So if you bring somebody in, you're going to get whatever the trial amount is, right? So $7.

If somebody buys the inner circle, you're going to get $70, right? Once again, not treating residuals like they exist. If you bring somebody in the top producer formula, you're going to get from $150 to $300. Okay?

$300 is going to be up at the highest rank, and $150 is going to be when you start at zero rank, okay? From the Team Builder formula, you are going to get from $300 when you're new, okay, and all of you have access to all these products, so you're all in, to $600 when you're at the top, okay? And then from the mass influence formula, you're going to make, right, from $1,050, okay, to $2,100. Oops.

$2,100 per product sale, okay? So if you make a sale, if you make a sale, what you're going to get is these amounts here. So the maximum amount that you could get from one person if they buy everything is this, okay? $2,100, $2,700, $3,000, $3,070, $3,077, okay?

The minimum amount that you can get, if you're at a beginner level, is going to be $1,050, okay, $1,350, $1,400, $1,500, $1,577 if somebody buys all the products, okay? So how do you map out a goal, right? Well, you take – this is something that you guys have to do individually in your own businesses. If you're at a rank that's zero, okay, map out your goal with no rank first, okay?

So take the smallest numbers, the two, okay, and map out your daily income goal with these numbers here. So you say, I want to make $300 a day. How do you do that? Well, if you made a few sales of this, you can do this on your own, right?

If you made three sales of this here, right, this would be $210, $200. That would be $231 if you had three sales of that. And if you added one top producer formula sale per day, right, without selling anything additional, that would be another $150, right? That would be $381 per day, and you'd make $10,000 a month.

Now, the advantage of this here, too, is if you did that, you'd make $10,000 a month, and then you would move from $150, all the way up to very close to the top of the chain. So what I want you to do is take your own individual numbers and map them out with the products that we have towards a daily average that you need to produce in order to hit that goal at the rate that you're at right now as if no down line exists and nobody's ever going to do a thing. Have the attitude like if somebody does something in your business, right, if somebody does something in your business, it's going to be a pleasant surprise, but you're not going to depend on them doing anything in their business for you to hit your own income goal, okay?

And I'm just going to tell you guys that if you act like that, you're going to be in a place where, with perfect clarity, you can map out an income strategy to hit your goals. And here's what happens when you hit your goals, all right? What happens when you hit your income goals is people start to follow you, okay? And that's a natural progression that you make as a leader, but they don't tend to start following you until you're already hitting those goals without them.

So when you're building, what happens is first you start bringing people in, and then people start listening to you a little as you're bringing people in so they start buying more products. And then buying more products helps you hit $5,000 or $10,000 a month and you're focused only on what you're doing. And then because you're making $5,000 or $10,000 a month, what happens is you're uplining your team in the company. The company starts to edify you as a leader.

Because we're edifying you as a leader, what happens is your team begins to fall into there's an unconscious pattern here where your team kind of starts to fall into kind of a line of submission to what you say where they stop questioning you so much and they just start doing what you say. And at that point what happens is you start to develop down-line leadership. But in order to get that in the first place, you don't want to depend on everyone else. You want to depend on everybody that you're bringing in to create your income.

You just don't create your income from zero as if none of that exists. So how do you map that out? Well, it's really simple. Just take your goal and backwards engineer it from the rank that you're at with the incomes that you get from those levels.

Does that make sense to everybody on here? So these are the incomes. This is the percentages that you get of the total product sale per rank level. So what I want you guys to do is take this percentage and just map it out across each of the products depending on the rank you're at and then say, okay, based on this, this month this is what I have to do to hit my income goal in the month of February if nobody does anything.

So zero rank, 30% on one-time purchases. This is the same regardless of what rank you're at on the residual products. At Boss, it's 40% on one-time purchases. Bossmaker, it's 45% on one-time purchases.

Bossmaker Bronze is 50% on one-time purchases. Bossmaker Silver, 55% on one-time purchases. And the only time this goes up past that point is at Bossmaker Diamond, and that's 60% on one-time purchases. So most of you are going to be here for the next little while, and you're going to be at Bossmaker Silver this month just by your own effort.

And that's the thing that I really want you to understand. There was a guy, and I won't mention his name, because I actually have no negative energy towards this person, but for whatever reason, they have a lot of negative energy towards me, and I actually think it's kind of cute. But I'm like, okay. He's going through a lot of effort to say how negative he is.

And he was mentioning how our comp plan, it doesn't reward producers, right? It's actually not true. This is the exact percentage people earned at the very highest level of the comp plan in the original form of our comp plan before after 2013 was actually 56%. And so it's actually the exact same.

Without anybody doing anything at all, you can get to 56%. You say, well, what about getting Bossmaker? Look, if you can produce and you don't count somebody down the line, who's producing enough to make you Bossmaker, just put some of your sales underneath it and make yourself Bossmaker so you can increase your income enough to hit your goals faster. It's fine.

Don't get hung up about things like that. You want to act, no matter where you're at, like nobody else in your team exists to hit your income goals. So take the price of each product and just map them into these percentages. The price of the top producer formula is 500.

The price of the team builder formula is 1,000. The price of the mass influence formula is 3,500. And then if they buy a bundle, they can get this stuff for $1,000 off in the first seven days. And so if they get $1,000 off, they're going to get everything for about $4,100.

So take $4,100 and map them into these percentages, and then you just figure out what is going to be the revenue that you're going to generate per customer for your product. Now, I want you to do that and act like your level is not going to increase to hit your goal. So a lot of people, what they'll do is they'll map their percentages starting here but then change it once they hit Bossmaker. Now, if you're at zero, I want you to map out your goal like you're not going to hit Bossmaker.

In the process of doing that, you'll hit Bossmaker and you'll have a nice surprise bump in your income. I want you to get your current level, your current rank, and map out your income goal to that. And then, depending on the rank you hit this month, I want you to do it again for your production next month based on your new rank and your new income percentage. Is that really clear on the assignment?

Does it make sense to everybody on here how to do that? Hey, Dave, I think Lawrence has an interesting question there. I didn't see it. Okay, you got it?

Oh, so what are we saying as a company upsells are? Here's what I'm going to tell you guys right now, okay? I'm going to tell you what we're naming. I'm going to tell you what we're naming for, and I'll tell you more below that right now, but your upsells are going to highly depend on what you're doing, okay?

And I want you to treat this, for now, like the company's not doing anything to help your upsells at all. All we've got is the videos in the back office, and it's your job to do it. And this is, again, the reason why I'm doing this because this is a leadership training, right? And if it was a training for new people, I might say things a little bit differently.

But everybody here, you're all in. You bought this for $1,000, and you want to hear things from a perspective that is going to help you get the best results. I'm not saying we're not going to help, and I'm not saying your team will duplicate. They will duplicate, and the company will help.

In fact, I just actually today, Lawrence, was on doing a training for customer service, and we're putting systems in place to make it that customer service does welcome calls for all the new members that come into a power network, right? And that's going to help everybody's upsells big time. And everybody on here, I want you to act like there is no customer service, like we're not doing anything, like it's all dependent on you, okay? If the company doesn't place a call, what are you doing with your new member?

If the company has no sales videos, what are you doing with your new member? If the company has no duplication, what are you doing with your new member? And I want you to take those numbers, okay, and I want you to construct your outcome. Because if you do that and you think like that, what's going to happen is all this stuff that you do and all the stuff that happens downline is going to be a nice surprise.

But this is what happens too often with people, and it's because they're in a weird spot or they're thinking wrong, okay? What happens is they expect so much from this outside stuff that they don't hit their income goals because they're expecting this, and maybe we only do it this good, but they're expecting this. So what they're doing actually is they take, rather than taking responsibility for creating their own income, they're depending on us to create their income for them, and so they're scapegoating, right? I didn't hit my income because the company didn't do this, right?

I want you to act like whatever the company does is a bonus. Whatever customer service does is a bonus. Whatever we put in the funnel process, and I put in a lot in the process over the next week, is a bonus. And I want you to say, what can I do to make sure I create this amount of sales every day, okay?

Because if your goal is like $10,000 a month, right, as an example, you could do that literally by just getting three sales at Basic, right, a sale at the Inner Circle, or two, and a top producer of four people's sales a day. Now, I promise this is clear. If you were focused on that, everybody on here, if that's what you were focused on doing, okay, if you were focused on it, you could absolutely do that every single day. What happens a lot of times is because we're not focused on that, right, we'll bring in 10 members, don't do what we need to do with them, don't reach out to them, don't reach out to them on social media, don't call them, don't do new member coachings, don't do new weapons, and wonder why the upsells aren't working.

Now, we can do things to improve the upsells. We will do everything in our power to do it. But if you act like the upsells don't exist, the company doesn't exist, we have zero processes in place, and everything is reliant on you and what you do and the commissions you make, then what happens is you hit your outcome, and hit beyond it because you're taking responsibility and all this stuff just creates extra income for you. Does that make sense?

Is everybody on here clear with the attitude? Yeah, Dave, can I chime in here for a quick second? Yeah, absolutely. One of the things, and this is from a coaching standpoint, so I'm going to back up here, and also, all of you are leaders, and all of you are learning how to lead other people, and as you're listening to Dave talk, notice how he's talking about outcomes.

And this is a coaching program. Part of it, part of what you're getting here is you're getting NLP and you're getting ideas that will help you have a next level breakthrough. And one of the core ideas in NLP is that when we set outcomes, those outcomes need to be something that are completely under our control. We call those well-formed outcome conditions.

And there's about six or seven conditions. I think there's a document in the back office that talks about those conditions, and you can read up on that there. But one of them is, is my goal inside of my control? So let me just give you a metaphor that's outside of building a business that'll help you understand what we're talking about here.

I had a client come in to me, and I have this happen about once a month, but this particular example stands in my mind. She came in for coaching in a family situation, and what she said is she said that her problem was is that her home didn't have any harmony in it, right? So I asked her what she wanted, and she said what she wanted was for her husband to stop yelling at the kids. Well, the problem was is like her husband wasn't anywhere in the room.

It was something that was completely out of her control. And so like I looked left and I looked right, and I was like, well, where's your husband? Oh, well, he wouldn't come, right? And it was like, well, so, you know, your husband won't come here.

What do you want? Well, I want you to fix him. Well, he's not here. How am I going to do that?

And it's the same kind of idea. It seems ridiculous when you put it that way, but it's the same thing like coming in and expecting a downline to hatch and produce some major income. It's magical thinking, and it doesn't produce a very good result. And so in order to have your goal and your outcome really well defined, in order to make sure that you're in complete control of your own destiny and your own next level breakthrough, set aside everything that's not you and focus completely on what it is you can achieve.

And if you do that, you're much closer to success than if you have any other attitude. And that attitude has proven to help clients break through in their personal issues as well as their income issues. And this is something you can use as you're coaching your downline as well, making sure that they know that their results also depend completely on them. And I want to talk about this just for a second here because, guys, this goes way beyond the fact that I'm even saying here.

This is actually, if you want to know, there's two or three major philosophical names and attitude changes that I had when I started succeeding. And this attitude here, acting like my team is going to do nothing and I'm surprised if they do, was one of two attitude changes that were responsible for creating my success. Because what I did is I'd been involved in network marketing for years and I'd always gotten a person and been like, two are going to get two, two are going to get two, and it just never happened. And so 2009, I was so sick of not being at the top.

I just kind of did this by accident, right? But I'd also been through a lot of trainings and stuff. So what I did was I said, okay, my team's not going to do anything and if they do, I'm going to be surprised. I'm going to make this in money if they do nothing at all.

Dave Wood is going to create this income independent of what anybody does. That was number one most important change I made. Number two most important change I made was I stopped looking for a guru to tell me what the vision's going to be and I started creating my own vision. So I created my own vision and I was going to create it if everybody did nothing.

So what I did was I stopped doing all the dumb stuff that I was doing before that I was only doing because I was expecting two to get two to get two to get two. So instead, I said instead of that, I'm going to get two a day. I will not go to bed until I sponsor two people a day. Now, what happened for the first month and a half of that is I just ended up passing out before I ever accomplished it, late in the night.

I just passed out and I haven't got two people yet. Then day 45, my first two-person day, and I've never gone back below that ever since. So I said Dave Wood is going to sponsor two people. I'm not going to get two to get two to get two to get two.

I'm going to get two every day. Total attitude change. And what happened is I said I'm going to create 30,000 a month by 90 days. That's if my entire team does zero.

That's me. Dave Wood's going to do that no matter what anybody does. I move to the tropics. I don't care if my whole team is lazy and quits for the rest of my life.

I'm going to make it happen by myself. So I constructed a business because of that outcome that matched that outcome independent of other people's behavior but because I had that outcome. Then I started to have people come to me and listen. And then I started to create leaders.

And then I started to learn how to create systems and create more duplication. And then I learned how to make the math work. So let me give you an example and then I'm going to turn it actually back over to, to Justin after this. And this is something you guys got to do yourselves.

Okay? And I want you to map it out like we have in a lot. I want you to say, as Warren said, once our company upsells, I want you to act like there's zero. Okay?

That's what I want you to act like. Empowered Apple has zero upsets. Nobody comes in and buys anything more unless you do. Okay?

That's how I want you to act. Right? We have tools that are there. And if we, if you don't do nothing, I want you to act like nothing will happen.

Like you bring a person in, they'll buy the trial and you win. So I want you to make it dependent on what you do. Right? And now, we're doing a lot.

But I want you to act like that. Okay? And that way you're in control. And it puts you in a place of responsibility where if you don't meet your goal, I want you to say, what could I have done to get more upsells from these people that I bring in?

Right? Because then you're thinking in the right way. So let me give you an example. So I had to do this assignment because I'll lose my bonuses if I don't do it.

And that was in the brainstorming call. I said, no, I'll lose my bonuses too. Right? I want the bonuses and so I'm going to do my assignments because that's one of our core values.

And so I wrote this down. I was like, what's the goal? I was like, well, I want 2,000 people in Nashville. Right?

So I was like, okay. Right? 2,000 people in Nashville. We have 630 registered right now.

In order to get 2,000 people there, I need to sell 2,500 tickets. Right? So that leaves like, I can't remember the exact number, but it's like 1,800 tickets to sell in like the next 80 days or something like that. I'm counting today.

Right? It's day 80. Right? So that leaves like, I can't remember the exact number, but it's like 1,800 tickets to sell in like the next 80 days left.

Well, that works out to about 20, 25 tickets a day. But the reality is, by the time I get all the stuff in place to do that, it'll probably be like 30. Right? So what do I have to ask?

I have to ask, if all the leaders in Empower Network do nothing, okay, which isn't true, but I've got to think like that. If they do nothing at all, right, what can I put in place to make it so from the new people that are coming in, from the people that are there, we're selling an average of about 30 tickets a day a month. Right? So, so, so, you maybe have 150 or 180 tickets a week.

And so, I was out until 5 in the morning last night thinking about all that stuff. Right? And because I was thinking like that, I came up with a lot of ideas. Right?

Like for example, I, I thought about, okay, how can I get new people to want to attend events. And so I came out with a promo that'll just be built into the system that's built in to kinda the Fast Start process when somebody uploads their form, I came up with an upsell sequence one time to get them to buy a ticket. A follow-up sequence that goes along and a whole bunch of other stuff is going to happen throughout the week. I thought about a price increase strategy that we can market to existing members where we increase the price by $10 a week on Friday at midnight, and every Friday we have a promotion that goes out to get existing members to buy their ticket before the price goes up again every single week, right?

So a strategy for new members, a strategy for existing members. I thought of actually a direct mail strategy that I've not used yet, right? So I came up with like 20 things that I can do, right, if no affiliates do anything to pack out that event, right? And that's how I'm going to treat that goal, and that's how seriously I'll treat it.

So I also said, okay, what else can I do? Well, I know most affiliates are not going to do the member welcome calls. So I'm going to get customer service to do it to make sure people go through the eight core commitments. So I reached out to Marge and sent an audio, and I said, I'm going to do a training for customer service.

I want to set up an automated system for customer service to use. New members are imported in. I'm going to train them. I'm going to make them better at new member welcome calls than the rest of the world.

That's going to be because they'll do more of them, right? And so now customer service has been trained on how to do new member welcome calls. Why? Because if people go through the eight core commitments, they'll buy event tickets more often, right?

You'll also get more upsells. So I'm acting like the rest do nothing. Same thing I'm telling you to do. If you guys all do nothing, I'm going to put 2,000 people in that room if you don't exist and see if I act like that, I'm going to place where I come up with resourceful strategies.

What do I have now to work with, and how can I modify what I'm doing with the resources I've got? To hit that goal without you. But because I'm doing all that stuff, now I want you guys in the better process to sell more event tickets, right, and make building your teams easier. And I'll also come up with things to motivate the rest to sell more event tickets.

And so I come up with it from every angle, but I'm not done thinking yet. So I want you guys to act like that, too. We'll act like that, but I want you to act like that. Like, we don't exist.

How are you going to hit your goals without us? And then everything we do is a bonus to help you out. Does that make sense to everybody on here? If that makes sense, say yes, and then we'll move on to a belief just in Varengia.

Actually, Dave, before we move on, I actually want to clarify a couple things that I think would be helpful for the brand-new person. Maybe a little bit less so for people that have been around for a little while. Sure. But let's take a look at this, because I really want to break this down.

I'm trying to look at this from the perspective of the brand-new person who's just coming in. Maybe they've just gone all in, and they're looking at the numbers, and they all of a sudden have gone from, like, zero to overwhelmed. And I know that there's people out there like that. And that's okay.

So I'm talking directly to you. So if you felt overwhelmed by looking at all these numbers, I want to really break it down even further into just one core focus strategy. Because the reality is that getting a goal has a very, very predictable system. Last year, I accomplished more than 40 goals myself.

I just set a goal. I have every intention of hitting this goal as well. And I believe that you can hit your goal. Okay.

But it's going to take focus and focusing in on one core thing. So let's say we've got somebody who's brand-new. They've made absolutely zero income from Empower Network ever. All they've ever done is either put money out or they've just gotten all in.

And they want to hit their first rank. They want to hit their first thing. What is one metric that they could put all their energy and focus into that would be most likely to move them forward towards their goal? Well, let me give them what they actually need to do, and then you can simplify that further because you're going to take things and simplify them.

Okay. So here's what you need to do. Okay. You need to, number one, have an income goal.

Okay. Number two, you need to bring new members in in sufficient quantity to hit that goal with a rank of zero. Okay. And this is all you need to do.

You need to bring in new members and bring in enough every day, and then you need to welcome them, and then you need to do new member coaching with them with the intention of selling enough of the products that you need to sell to hit your goal, to hit your income goal. That's all you need to do. In order to bring new members in, if you're at zero, what you need to do is learn the stuff Justin's going to talk about, and we'll be talking about mindset on generating enough traffic to generate enough leads, to make that number of sales.

So this is actually a really common goal for people. For example, $10,000 a month is why I said, look, this is how easy this is. This is actually not very much. If you treat it like somebody has to come in and get all in for you to make $10,000 a month, becoming $10,000 a month becomes difficult.

Right? So if you know most people don't get all in, okay, and you act like they don't and it's fine, you can actually hit $10,000 a month without anybody getting all in. Three new members a day. Do new member coaching.

Sell one top producer formula a day. You'll hit $10,000 a month if nobody goes in if you have a rank of zero. And that's actually easy to do if you focus on it. It's simple to do.

So what you do is you want to generate enough traffic to generate enough leads to generate enough new members every day, okay, to hit that goal without anybody doing anything. So that gets back again into mindset, right? And I had a big shift actually attending a conference in 2007 or so. Where I first learned this.

Because I had always been taught to sponsor a few, sponsor a few, sponsor a few, sponsor a few, right? And then I went to a conference and somebody was like, no, what you actually want to do if you're in this business is you want to sell and produce every minute you're working. And so if every action you take is focused on recruiting, selling, upselling, every action you take produces one of those three things, then every action you take is producing income towards your goal. That's the day of somebody in the home-based business industry.

That is what work is. It's doing things that sell, recruit, and upsell, right? And when you do that and then feed it into a culture, that becomes the science of building teams. So again, back to the Will's simplest, simple answer to Will's question.

You need to generate high-quality traffic in sufficient quantity to get enough people to say yes and join to run through that process and hit your income goal. So it comes back to that. So it comes back down to traffic, the start. The start.

So if I can, I want to talk about a couple of mindset pieces before we leave this segment because I think it's critical. And this is stuff that I use with clients regardless of what their goal is. And I'm going to tell a little bit about my personal journey last year and how I got from point A to point B in my goal. In fact, let me just do this real quick.

Can you guys see my whiteboard okay or is it like too far away? We can see it, I think. Is this all right right now? Okay, if you guys stop being able to see it, somebody shout out and say something here.

But I'm going to give you an overview of NLP today by the end that puts NLP into a nutshell. One of the interesting things about training with NLP and I've trained with like 15 different trainers over the years at this point. I've been all over the place looking for the best and NLP experts have this way of making things more complicated than they actually are. And I'm going to give it to you just like, gritty, gritty, guerrilla version, just basic down and dirty what it is, right?

So if we want to look at what NLP is, we want to look at what goal achievement is. Goal achievement really is this in a nutshell. You start off and this is your present state. This is where you're at.

Can you see that? All right, give me a thumbs up. Okay, so you start off. You've got a present state and you are wherever you are.

Life is good. You want to go somewhere. You have a desired state, somewhere you want to get to. In this case, it might be something like $10,000 a month for a lot of you judging by the comments that we had in the last assignment, what your daily production goal is.

For some of you that might be $100,000 a month and for some of you it might be $30,000 a month. It seems like the most common numbers were like 10, 30 and then, you know, we had like a couple people at 50 and then a couple people that were going like way out there for like 100. So, but it doesn't matter where we are. This could be zero over here.

This is where I'm at and this is where I want to go. Everything that we do in NLP in a nutshell and everything that we do in coaching is to help get you from wherever you are to wherever you want to go. Period. That's it.

What keeps people from doing this? What keeps people from doing this is that there's some kind of interference. There's some kind of wall. There's some kind of internal wall, a belief wall.

There's some kind of wall that… Whether it's self-talk, whether it's self-sabotage, whether it's anger, whether it's a lack of knowledge. You don't know how to do a certain thing. You don't know how to get a certain outcome.

You don't actually have the technical capability to get there. In this case, maybe it's traffic. Well, what keeps you from getting the traffic that you need? What keeps you from getting the traffic you need if you've been around longer than six months?

Is it a technical ability? Is it that you still don't know how to do it? Or is it that you do know how to do it, but for some reason, you're not actually… Up until now, you haven't actually taken the action steps daily that are necessary to produce that result.

Let's say you do have traffic. You have people that are hitting your page, but nobody's opting in. You're not getting any leads. Is that a knowledge thing?

Or is that that you're not taking core actions that you know that you need to take? It doesn't matter. It could be an external wall or an internal wall. External wall is I don't have traffic.

An internal wall is I know how to get traffic. And I'm not producing it. And so this is where all of us have to get really honest as we're in our goal journey. And we have to say, is it that I don't know how to do what I'm doing?

Or is it I am not doing what I know how to do? So this goes into my personal story. Last year, I woke up January 3rd of 2015, and I weighed 227.2 pounds. You can go back on my Facebook wall.

You can see my tummy. And I was on the floor. I was playing with my boy. And as I went to go stand.

I was wearing this t-shirt, and my stomach was hanging out of my pants. My tummy was exposed. And I was turned sideways so he could see what was there. And he reached up.

This is my now 11-year-old, who's 10 years old then. He reached over. He poked me in the belly. And he said, I didn't know that dads could get pregnant.

And I was like, oh, dude, you're killing me. And I was like, this is terrible. Now, what's even worse is I'm a coach, and one of the things I do is, I help people lose weight. So I want you to think about this.

It's like he had just plastered at 10 years old. I'm like flushing as I'm talking about this, because this cuts me right down to the core. What he had done is he had just pasted a hypocrite symbol all over my forehead. Right?

It's like, hey, dad, you know, you're so great at this mindset goal stuff. Plunk. Here's a sticker that says loser. Right?

You know, here's a sticker that says, you're not doing what you're teaching. People to do. And I got hot. Now, not at him, because he was just speaking the truth, and it cut me down to the very core.

He was speaking the truth that says, you know what to do, and you're not doing it. And so then I had a decision to make. I had a decision to make. Do I like this hypocrite symbol?

Do I like this sticker on my forehead? Or am I going to man up and take the action that I teach other people how to do? And I figured in that moment, I had one of two decisions. I could make a decision either to stop training people how to lose weight, or I could start manning up and doing the things that I knew that I needed to do.

And so there I was at 227.2 pounds. And I knew I had to get from zero to where I wanted to go. And so the question is, is from a mindset standpoint, how did I do that? Well, the first thing I had to do is I had to have a target.

And for me, the thing that was really compelling, and this is what I think about outcomes. Outcomes have to be something that wake you up. Because part of what we're about right here, right now, part of what we're doing is to wake you up. And the reason we're here to wake you up is because as I look you in the eyes right now, as you're making eye contact with me and you're looking into the black parts of my eyes, I can see inside of you, and I know it's there.

There is a fire inside that's waiting to wake up. There's a fire inside that's just starting to burn. There's a fire inside that's waiting to come out. There's a leader in there that's ready to say, I'm standing up and today is the day I will claim the prize.

It is my time. And it is your time. It is your time to step up. And that's where I was.

I woke up inside when my boy poked me in the belly and said I didn't know that dads could get pregnant. It woke something up inside of me big time. And that's what we're here to do today too, is we're here to wake you up and to say, you are a leader. It's your time.

And if you're already a leader inside of this business, I'm here to say there's a next level of leadership. It's time to wake up. It's time to be the lion that roars in the forest and leads a massive charge into battle. It's time to go.

And the only way to do that is to step up and lead. So there I was, 227.2. First thing I needed was a goal. I knew what really motivated me was Washboard Ab.

Still does, I'm not quite there. Washboard Ab, chiseled abs, like I'm right there, you know, I won't be there. I'm not going to actually model for Calvin Klein, but those Calvin Klein ads where they got the guy in the underwear, you know. I've never had Washboard Abs.

Not even when I was in high school and I was really ripped. And so that was my vision. I knew where I wanted to go. I had a massive direction about what I was creating in my life.

But I also knew that I had to take the first step. And so I broke that big goal down into a little teeny tiny step. And my first action step was to just track my calories. For 10 days.

Process goal, not an outcome. I wanted to get in a habit that would produce the results that I needed to do. So for 10 days I did nothing more than just track everything that I did. If I licked a jelly bean or had a fantasy about a chocolate cake and I wrote it down.

I mean like I wanted to know what was going on there. In those 10 days, without trying to get a result, I lost like 5 pounds. And that's because my weight was so far off, that just by focusing in on one core statistic, one core statistic, it would make a massive difference. And so here's the question that I've got for you.

And I want you to think about this and I want you to write it down. From going from where you are to where you want to go, what is like the keystone measurement? Keystone is the part of the arch that holds the whole arch together. What's that critical piece that when you focus in on it, everything else will fall apart?

All in the line. For some of you right now, that's traffic to a capture page. For some of you right now, that's going to be getting leads. For some of you right now, that's going to be getting daily sales.

But I want you to think about that right now. And if you don't have an answer for it right now, this is going to be one of your action steps. Is to identify what is the core thing that you need to look at. For me, it was calories in those first 10 days.

For me right now, inside of the goal that I've set, it's going to be a lead-based goal. Because I know if I get leads, I'll get sales. I know I can create enough traffic to get a daily lead flow. I've done it before with other things.

Never done it with Empower Network because that hasn't been my focus. So I'm going to focus in on a daily lead count. And I've got to pin that down to an actual number. And that's going to be my zeroed-in focus for the next little bit.

It's going to be where I pour all of my effort, all of my attention, and all of my energy, and then I'm going to do everything else that Dave teaches. So my question to you, and I want you to write this down, is what is my keystone target? For me, tracking calories. Once I got my calories tracked, and I knew what kind of results, I was getting, the next keystone that I set was to lose one pound.

So I went down from 227 to 222.2. And my next goal was to go from 227.2. Can you still see that, Dave? Is that all right?

I went from 227.2, and my next goal was to get to 221.2, and to do it within seven days. How can I get from 227.2 to 221.2? Seven days. That was my target.

I poured all of my energy, all of my focus, and all of my attention on that one goal. And that was it. That's all I did. I poured all of my energy there.

I did everything else that I should have been doing. I was eating right. I was, you know, but really, I mean, if I ate pizza now and again, or did something that was off my course, that was all right. I focused all that energy there.

This is huge. So within seven days, I lost two pounds, didn't lose one. And then I broke it down into another teeny tiny little action step that I poured all my energy into. And so I'm going to encourage you to set daily targets and to set weekly targets that are very, very definable, focusing in on one key statistic.

In fact, when we ask you to report, we're going to ask you for a bunch of numbers, but we're going to ask you what your key number is, the thing that you're focusing in on, and what that's going to help us do as a community is it's going to help us hold you accountable to where it is that you want to go. And we're not going to set that. We're going to ask you for a bunch of things, but we're going to ask you to decide for William Wood, what is the most important thing that's going to help me get to where I want to go?

What am I going to put all of my energy, attention, and focus into? What's the key number? And what's the key daily action? And we're going to ask you to track that.

We're going to ask you to zero in on it. We're going to ask you to focus in on it. So now let's say you get stuck because one of the things that happened to me along the way is that every once in a while as I was going through is that my body would plateau at certain levels. It happened to me one of the biggest plateaus happened right around the 190 pound mark.

I went up to 190 pounds. I touched it. I kind of bounced back and forth. I bounced back and forth.

I bounced back and forth. I touched it and I needed to break through it. When I got stuck, I applied something that Dave actually taught over the leadership weekend, but for whatever reason, I didn't learn it from Dave. I learned it somewhere else.

And so this is the last mindset piece that I've got. I'll do a quick check in with Dave and then we're going to turn time over to Justin here. But any time I get something that I don't like, it's stuck along the way. So let's say that I set, my target is now, and I actually got to do a little bit of math before I decide that this is my target.

But let's say that my target is to do something like to get 25 leads a day from high quality traffic sources. And let's say that I've never done that before. Now I have. I've done this.

I don't know that I've done this, 25 leads consistently daily for more than about five days at a time. But let's say that my goal is to get 25 leads per day for my target. And I'm in power network business and I want to do that consistently without a break. But I actually don't know how to do it.

Now that could be a skill set thing or that could be a mindset thing. But here's what I do to break through that. What I do is I call it the list of 100 to get results. Dave talks about a list of 50.

I talk about a list of 100. That's just where I learned it. Dave learned a different number. In the list of 100 to get results, what I do is I take my core outcome, my keystone, and then I'm going to start brainstorming around it.

One, two, three, four, five, six, seven, eight, nine, ten, all the way down to 100. And what I do is I don't stop brainstorming until I have a full 100 ideas about how it is that I can get to this result. I keep on going until it's done. And here's what happens typically.

The first five or ten ideas are the things that you know you should be doing that you're not doing. So like when I was losing weight, it was like, well, I should track my calories. That was like the first thing on my list. Right?

It's like I knew I should be doing it but I wasn't doing it. So the first thing or the first five things, ten things are going to be things you've heard before. They're going to be things that are already inside of your current knowledge base. Typically speaking, the next between five and 25 things that come up are going to be illegal, immoral, or unethical.

Okay? Now I'm going to tell you something that's crazy. I actually want you to write them down. I want you to burn the list afterwards and I don't want you to do any of them.

Okay? But I actually want you to write them down. And here's why. From a mindset standpoint, one of the things that happens is you have like five good ideas.

It's like okay, I track my calories, I'm going to go to the gym, and I should have somebody like measuring my waist once a week so that I know, maybe with fat calipers or something so I know where my weight is. Okay, that's like three ideas. And then they get stuck. They're like well, I don't actually know what else to do.

Right? And like the, you know, the next idea that comes into their mind is something that's maybe not unethical but it's not healthy for their body. It's like well, I could starve myself there. And that's like the only idea that's in their mind is like I could starve myself there.

And like because they won't, I don't want to write that down because that's not a good way to go that they just, they won't write it down. And what happens is their brainstorming will come to a halt right there as they do it. And they won't go any farther than that until they actually put it on a piece of paper. Again, don't do something like that.

That's stupid. But you got to get it out of the way. So they write down starve myself, number four. Well once they do that, it frees up your energy then to go on to the next thing.

When I coach people with their income goals, the same thing will happen. Their first five ideas are like, what are the normal things they've heard? And then they come up to something like well, I could do that one, I could rob a bank. You know, maybe that's 30, I could rob a bank.

Well they just get stuck on it and it's like they can't get past that on the brainstorm until they acknowledge it, write it down, don't do it, robbing a bank sucks, it'll throw you in jail forever, right? But they got to write it down as part of their brainstorm. And then what it does is it frees you up. And usually somewhere right around the 30 to 40 mark, something amazing happens.

Your unconscious mind activates and you start to just get this torrent of ideas. Nothing you've ever heard. It's like, nothing you've learned anywhere. Or stuff you didn't even know that you knew.

It's like you're drawing, it's like you're downloading it straight from the universe. Then you might come to another like stupid idea or another illegal idea or another immoral idea. Write it down, get it on your list. Don't do it, but put it on your list and then keep on going.

Once you're all done, immediately erase or delete or burn all the bad ideas. You'll probably end up, most of us end up erasing about 25 things on a list of 100. And out of that list, you're going to have somewhere between two and five ideas that will help you get what you want. And they will be pure genius.

They'll be things that no one has ever taught you. They'll be things that you've literally just downloaded from your unconscious mind or downloaded from the universe. It'll be the inspiration that you need to break through. So let me recap because there's going to be two things that I want you to do.

I want you to give me a keystone goal or a keystone activity, not a goal. A keystone measurement. For me, it's going to be leads. For you, it could be sales.

For somebody else, it could be upsells. It's a keystone statistic that tells you if you're on track or off track. It tells you if you're hitting your first hurdle. Once you get that first one mastered, you may need to move on to something else.

But you're going to identify that first keystone. That's number one. Number two, if you don't know how to get there, make a list of 100. And don't stop until you get to 100 because here's what I mean.

It'll probably take you three or four hours to get there if you're being real thorough with it. Inside of that list of 100, you will come up with something that will take you through to the next level. Two things. I'm going to write these down.

We'll make sure we post these in the group and they're really clear outcomes that we want you to do. We'll give you a couple of days to get that done. But that's going to be super powerful. Dave, is there anything you want to add to that?

Lawrence or Justin? Just one thing that I want to point out to everybody in the group from what both of us are saying and what we're all saying is everything that we do, we want to put the responsibility of your success on you. And that goes into like what's more effective? Me giving you saying do exactly this or me telling you think exactly like this.

Teaching you how to think and teaching you how to come up with the strategies that you need is way, way, way, way, way more transformative for your success than trying to give you exactly what to do. Because the reality is what Will said that you're going to come up with ideas that nobody's thought of if you do the thinking. And those ideas and those mindsets and those strategies are going to be the things that differentiate you in the marketplace. So that being said, I'm good and I think over to Justin.

Okay, let's turn over to Justin, man. Justin, you've got about an hour, give or take a little bit, whatever you need, man. We want you to provide massive value. I'm going to mute myself out.

If you need either me or Dave, just kind of give us a shout and we'll pop it up. I mean, this guy, this guy sat down with me. I mean, he's not getting anything from it, right? He sat down with me for an hour and 40 some odd minutes just literally to share with you something that he charges people to learn how to do.

So like, he provided in that hour and 40 minutes like 16 pages of notes. I got massive value for that. That, by the way, will show up on Friday if you do all of that. We're not going to give you access not because we don't love you, but because we want you to succeed and in order to succeed you've got to do your action steps.

So with that, Justin, go ahead and take over, brother. You got an hour, hour and 15 minutes, 45 minutes, whatever you want to take. Awesome. Can you hear me clearly, William?

Perfectly. You're perfectly loud and clear. Excellent. It's good to see everybody.

Thank you, Justin, for being on the empowerment side versus the disempowerment side which was the difference that you broke down between accepting responsibility for everything in your business and as your result. I like to build with that mindset as well as if there was nobody on my team. I like to hit my goals based on my own production and then, you know, obviously, there's team building but that's all like the icing on the cake. You know what I mean?

I'm a personal production. I'm speaking on behalf of and I think that's genius because when you're in full control of your destiny, no one can take it away from you. I truly believe that. So I'm starting to think of my first big breakthrough with traffic and empower was when I first started generating 30 leads a day and I don't know where I got the number 30 from but I started to focus on that knowing if I did that, I would be sponsoring at least somebody with consistency for over 90 days and actually build up a pipeline so that actually like when you send an email out, not only is it everyone who just opted in today but everyone who opted in over the last 90 days, you can probably get two sales out of that, 30 leads a day.

So I know that was my focus. I think at the time I joined Empower, I was notorious for generating 10 leads a day on the internet and back then, I was like collecting phone, name and email because back then, I didn't have any prospects as Dave knows all too well because I was prospecting at his house when I first met him but I changed the model and I said if I can just focus on 30 leads that don't require the phone number, not that there's anything wrong with that but I said I just want to focus on more leads so I don't have to talk to anybody as far as prospects, I don't mind talking to new members and so I made that the focus and lo and behold from generating 30 leads a day and running through with that, it became almost effortless to get two sales a day and that's with providing value to my list, that's with inviting them to value driven calls like the Thursday webinars or like the Monday night Empower hours or doing hangouts or doing whatever I could to help build good rapport to get my audience to trust me so that they'd want to do business for me so I know that's a great goal to have because that was a big breakthrough and I think that was back in, if I was to guess, I'd say back in 2012 we joined Empower November, yeah November 8th of 2011 and then probably about midway through 2012 is when we started to hit that and long story short our first year in Empower Network, our first 12 months we did about 190 something thousand, I just round up say 200 grand, results not typical see our income disclosure but the very next year I maybe generated a little bit of revenue and maybe generated a little bit more traffic, maybe it went up from 30 leads a day to 50 to 100 leads a day but I did it consistently for the whole year and my wife and I were able to generate almost 800 thousand, it was 796 or something like that but 200 thousand our first year and then doing those same activities focusing on leads, becoming obsessed with lead flow and traffic and mastering a skill set, the following year we earned four times the amount of money and we earned 800 thousand allowing us to have our million dollar rings I believe on Christmas literally two years from the time of joining so I know if you focus on this and you become obsessed with it you can get you know a lot of results and what I'm going to be sharing today is I'm going to take you through one of my Facebook accounts as many of you know I've been focused on Facebook PPC now for probably more towards the latter end of the year of 2012 and that's where I was able to scale my lead flow from doing free strategies getting 20-30 leads a day I started doing paid strategies and I've been able to you know consistently generate like a hundred plus leads a day even when I'm sleeping I'm going to go ahead and share my screen and just start getting into this stuff if Will or Lawrence or Dave has any questions or anything you want to stop me for as I'm going through feel free to interrupt at any time start screen share and then let me go ahead and just show you some of the results like I got to show you this from today is February 9th if I scroll down to February 1st we signed up over a hundred people in the past nine days I think like a hundred and probably five or something like that now so when you focus on traffic and become obsessed with it because it's I know it's the number one thing that I can do to be in control of my business and get the results I want is sign up fresh blood and then sign up which is new people so that's a skill set that I decided to master when I first got started in Empower Network as I don't care how long it takes me to master once I master this I you know not only can I fish for my own family collect fish whenever I want but I can teach an entire village which are team leaders I can teach them how to fish and we can build a huge network you know what I mean so this is kind of like what my inbox looks like this is just from today and you just see new members creeping in here you know most of the new people join in the middle of the night this only shows 40 so let me show a thousand which is actually quite interesting like waking up and having 5 6 7 8 new members join you while you were sleeping you know what I mean check this out Monday this was yesterday it's just like this is new people joining the business as a result of something I'm sharing with you tonight maybe I don't want to really share it that I think I'm just playing but I just like it's crazy to think about this because when I first joined and the focus was like 30 leads a day so I can sign up 2 new members I never imagined I'd be signing up over 10 people a day effortlessly you know what I mean because I put in the work I dialed in my campaigns and now I get to scale it up and something which has always fascinated me is scale because I know if you can generate 30 leads in a day you could eventually figure out how to generate 300 leads in a day I know if you can figure out how to generate $1,000 in a month I can show you how to generate $10,000 in a month you just do 10 times more activity of what was producing the result and in this case it's leads so how did I start generating like all these sales I just increased my lead flow because it's just a matter of scale I know my numbers right so go to my Infusionsoft and this is for today just to make sure the 9th just browsing all my lists I have a lot of lists which are active which are my more recent ones so I'm going to go there here we go so like one campaign 325 leads for today another campaign 133 leads for today which is a lot of leads right and I'll just show you like yesterday just consistently generating a lot of leads because I know that's the one thing I'm in control of in my business is bringing people in right so yesterday 349 plus 189 I think if you do the math it's approximately 550 leads which is like a milestone because that's not numbers we're used to seeing we're used to seeing like 100 but we dialed it in you know the front end is working so amazingly well it's so easy to sign up people right now through the funnel easier than it's ever been before so my hat goes off to Empower Network and everything they've been doing in the background but my personal goal you know I actually have goals much bigger than that it's like 500 leads a day to 500 leads a day that's gonna double my sales flow obviously I went from signing up about one or two people a day to now averaging 11 people a day over the last nine days and it'll get higher and higher because I want to take it my next goal now that the numbers work and it's profitable is to scale up to a thousand leads a day which right now I'm bringing in about 15 people a day with 500 leads so with a thousand leads a day that's about 30 new members a day and then once I hit that I'm never gonna like stop and be like you know satisfied I'm gonna keep stretching and see how far I can stretch you know to the stars right so I'm gonna go to 2,000 leads and this is like I plan on hitting a thousand leads this month and then getting like you know maybe within a few days go to 2,000 this is not like a 10 year journey because we have the bank role to put into the ads because we're making a lot of money and it's very you know we can reinvest 30% heck I'm willing to reinvest 50% of my profits right back of where I'm heading right not that I ever had to do it that way usually it's 25% because it's difficult to spend a lot of money when you're making a lot of money in traffic because I still never do things haphazardly even though I make a lot of money we still set limits on our ads like if I test something new I was sharing this on the bonus training with Will I set my ad to $2.88 for the day I wanna know if it works I'm not gonna waste money because I'm very strategic about what I do PPC is chess it's just thinking a few moves ahead making good calculations based on good data right and if you have bad data you have to change out the calculations and that's why when we test we always start out small but I just want you to think about this because this is a vision I have just because no one's ever done it before and I just like to achieve things that is not normal you know at this point because there's no limit to what we can create depending upon what our focus is and if there's no limits I'm gonna keep stretching right but 3,000 leads a day I believe that will bring in right now it's 500 so six times six times 15 60 people a day I wanna bring into the business because I know I can do it and so 60 people times 30 this is just one of my goals I'm just openly thinking out loud and sharing because Will motivates me you know NLP motivates me and that's 1,800 new members in a month that's my goal I know I'll do that with the help of Will and Dave and Lawrence and all the great leadership here because we're in good hands and we can achieve the impossible right just because someone says something is impossible maybe that's an omen that it's your responsibility to show them what truly is possible right I truly believe that so I'm just gonna share with you some things I would probably need like eight hours to like get into everything when it comes to PPC like minimal because there's a lot of stuff to learn and that's why you know but I'm gonna give you my best crash course on a technique with video because video is very easy to do in the bonus training I covered long story posts which still perform amazingly most of my ads are long story or video and I just love long story because I like writing my wife loves writing as well she's just you know she's always inspired to share what's on her mind and it's always such great content right because when you're downloading from the heart you're just blessed with good content right especially when you're programming your unconscious mind with good content by being plugged into an amazing community like this but I'm gonna show you how I'm gonna get to 3000 leads a day and I'm gonna hold myself accountable for that because I just shared it with all of you so I hope you poke me in my belly if I'm not there by the end of the year you know what I mean give me a hard time about it because that would encourage me just like an encouraged will to step into his higher power right so here's the thing this is basically an example of a video ad that got a lot of results short the text doesn't have to be long because the message is in the video and maybe I'll break down some of the components of what to put inside of a video because I think that's really important I think it's very important you should be aware of who you're speaking to because when you place the ad there's a category called interest and you could actually laser target a specific niche you can laser target a specific niche a specific author you know what I mean and really speak the language of the audience because the better the language you speak the better they understand and connect with you the more rapport you build with them the more likely they are to opt in and take inspired action but I'll just read this to you this is for a free workshop we were promoting we haven't promoted this in a long time actually but this was back in March of 2015 I'm going to show you some different examples here this is what the ad says find out the latest and by the way most of the leads we generate from our course or from these ads we pay about a dollar per lead sometimes it's a little higher sometimes it's a little lower sometimes it's as low as 25 cents but it's not common most of the leads we're usually spending like 75 cents to a dollar 25 so it's very safe to say we spend about a dollar per lead on Facebook and specifically here I do recall we were spending about a dollar per lead which we were then sending to a webinar series and I'm going to give you different examples so find out the latest Facebook marketing updates for 2015 obviously this was like you know at the beginning of 2015 register for our webinar and then the link up at the top you don't want to bury the link at the bottom if you have a video ad because most people are just going to watch your video and not read the text because the video tends to auto play on Facebook right so I just wanted to point that out have your and let's see if I don't want to get off of this because it would take me a minute to find it but if this was not opened up I don't know if you can see my fingers or not but I'll just highlight it here because I know you can see my screen but you want to have your link somewhere towards the top to where they don't have to click on more info to be able to opt in now here's my recommendation just based upon my experience and results always send people to a lead capture page because you do want to collect the lead I think this is vital if you're not collecting a lead there's different strategies I've just recently done I shared on a bonus training where I wasn't collecting a lead my call to action was to go like the post private message me comment and share and it got tremendous results and I was getting people inboxing me for approximately a dollar per person and that totally worked just a different thing but most of you are probably going to want to collect the lead so all I'm saying is if you are collecting the lead and using a website and your ad put the link towards somewhere in the top like what's in it for them find out the latest strategies register for it here now I also want you to think about what would make your perfect avatar or your desired prospects that you're targeting what kind of value can you give them which is basically a bribe to opt in for me for this campaign I was bribing them with a session on a webinar where I did a free training on PPC for two weeks for two or three hours mad value driven people love it my opt in rate was like 50 or 60% because webinar opt ins seem to go really high because people love free value they don't have to pay for so start to think about what is something that I can give away for free you know what kind of bribe can I offer my perfect avatar who I'm going to be targeting with my PPC and I actually want you to write that down because like even in my course the first thing I start with is get crystal clear that I'm going to be targeting with my PPC and I actually want you to write that down get crystal clear on who your perfect avatar is or who your ideal prospect is what niche market for this product I was promoting right and I was basically promoting a product on the front end and then using those leads and introducing them to empower later but for this in particular I was basically what they were looking for business owners most of the people we targeted were business owners for a specific reason most of them have money or have spent a lot of money on their brick and mortar business like you know whatever real estate agents a lot of different real estate professionals loan officers mortgage brokers realtors you name it but just targeting really specific groups of people and then saying let me show you how to generate more leads and more traffic for your business because every business needs more leads and more traffic every business even a Lamborghini dealership right they need more people walking into their store to purchase their cars because they don't do advertising on television because people who can afford Lamborghinis tend not to watch television how crazy is that so I know my audience here is struggling in their business right and I just want to get you in the mindset of before I create content the things that are important to think about because if you don't think about it you'll never have a message that truly resonates with whom you're targeting and you won't get the results that you seek and having a foundation is the key to having success on Facebook and so getting crystal clear so I'm thinking about what are the biggest problems these home business owners not even home business but business owners have in general small business owners and then I start to think they don't know how to you know get prospects or traffic to them they don't know how to get the right people in front of them so then I can write that down on a piece of paper maybe you want to write this down the three core problems your ideal market experiences three core problems and then you're going to position yourself as the solution to at least one of those problems that's how I create an ad right so in this I would write like number one lack of prospects slash leads right they don't know how to generate leads hmm I can show them how to fix that teaching them how to do some Facebook PPC right I have the solution to their problem and then I write number one lack of prospects slash leads even if I was marketing in power network to small business owners which I have done because it's very effective one of my favorite markets is small business owners I'm just letting you know there's so many to choose from that I don't mind sharing it right there's so many niches but small business owners are great because they understand that it takes money right to make money and they understand that businesses you actually have to invest some sort of dollar amount into whereas like non-business owners are just like I want to make money for free especially spiritual people that I tend to target a lot too they just want like you know the secret answer and they don't want you to charge anything for anything or you're Satan right so it may be not one of my best niches but for small business owners yeah they have lack of prospects lack of I would say like lack of time basically they have very limited time and the strategies I can show them can be something that can run in the background which Facebook PPC would be a good strategy for that maybe blogging would be a strategy where you can create residual leads or residual traffic from but more long term what's another problem and I'm actually going to ask you and keep it a little interactive here I'm not looking at the chat so someone just interact and say what's a common problem small business owners have because many of you probably have the same problem being a small business owner let me know besides lack of leads what's another major problem that you face and when you see a common thread read it out loud anybody from Empower staff that's on the hangout anybody got some answers here you're seeing in the chat hello I'm here hello I think cool I am here I don't know I can't see it so I don't know if somebody else can see it I don't know if Michelle is still there or somebody from Empower Corporate can see it but I know that I can't see the chat right now cool same here because we're in a different window from our hangout no worries what's one of the biggest problems that you have clients come to you with who own a small business Will besides lack of leads what's one of their biggest problems no question it's lack of motivation or lack of focus ok perfect lack of motivation lack of focus so I'll use this to my advantage now you should have wrote three things down for you and your target market because when you're writing the ad or shooting the video or I should say constructing the video mapping the video out you can include the solutions to that in the form of a story so for example based upon some of the things I wrote down one lack of prospects two they have very lack of time and you know they want to learn a leverage way to probably do this and generate more leads so that's why I included that there and number three lack of motivation maybe I can share a story in the ad I'm just going to give you an example here and my ad would be something like this and can you see my face when I'm talking should I switch over if I'm talking into the camera I don't know if they can see me I don't want them to see my screen if I'm talking too long so let me stop the screen share real quick here we go cool right back on me here so my video would be something like this hey it's Justin Varengia and I remember before you know breaking through and designing my perfect life I remember struggling as a small business owner one of my biggest struggles it almost made me quit and you know stop pursuing my dream which I just thank God I kept moving and moving forward and going but one of my biggest problems was not generating the right leads lack of prospects it was like I had a great product but only if I had the right people to speak to or put my message in front of things would be easy right and that's why I started looking into Facebook PPC and in the beginning I wasted a lot of money because I didn't know what I was doing however because I stuck with it I figured out some tricks of how to get prospects almost effortlessly in fact I generate 30 leads before I even wake up in the morning and I would love to show you how to do that on the webinar and another thing I suffered with when I first got started building my small business lack of motivation I don't know what it was but I just wasn't inspired and when I wasn't inspired I wouldn't take the desired action that I needed to create the success that I truly wanted but I discovered a technique and I'm going to share this technique with you on the workshop where I teach the Facebook PPC because I think mindset is really important because I know if it almost stopped me dead in my tracks it's probably stopping and preventing a lot of you from having the success and the breakthrough that you want so make sure to go ahead and click the button or link in the description register for the free workshop I look forward to seeing you there make it a great day and I'll see you soon bye I just took some of the biggest problems they're experiencing and then I shared my own struggles which are actually true in my own form of a story now if you don't have a story for yourself or for whatever reason you can use the story of someone else it would work the same if I use the name like you know my mentor David Wood and I focused on the results of David Wood and Dave's story and I focused on how he lived in a van this guy crazy as it sounds he was living in a van right and then I started talking to people and then he came over and he was like oh I'm so excited I'm so excited I'm so excited and then I started talking about what I was doing and I started talking He didn't know how to recruit.

He was struggling, didn't know what to do, and then he learned the strategy, how to blog, and he started getting 30 leads a day, and he started generating prospects easily and effortlessly in his spare time. In fact, recruiting people in his sleep, and he overcame his blockage of lack of motivation and really started inspiring millions of people around the world. I love to introduce you to Dave and his strategy, and all you need to do is click the link right below in the description, and I'll get you instant access to check it out.

But you can see what I did here is just take the biggest problem, share a story, you know what I mean, and you're unconsciously showing them you have the solution. So unconsciously, without thinking about it, they're going to take action because you have the solution, which you presented to them. Now, it's also very important, and I'm going to get started. Let me go back to share my screen here, desktop, look back to the ad here.

So yeah, so I guess I think I should, I'll just read a little more of the ad, then I'll get into structure in the video because that's really important if you're going to be doing video. I have a formula you can use on all your videos to get results. I teach this in one of my courses, but it says here it's been about three months since our last public webinar, discover what I've been up to. On this webinar, so what they can expect to learn, you know what I mean, what's in it for them, you know, what I'm going to teach them, how we've been getting zero sent clicks for post engagements, retargeting, lookalike, custom audiences through insight tools, what you need to know, plus so much more, lock in your free spot.

It's just reiterating a call to action at the front and at the end. And then, P.S., be sure to share this video with everyone so they can be aware of all the important changes and updates on Facebook. I tend to tell people what I want them to do because you don't tend to get what you want unless you're very clear about that, and that's going to be CTA, which I'll cover in the structure. I just wanted to share kind of reading this for you.

And then there's a video here. Now, this video, this one got 55,000 views. I know we generated a lot of leads for our webinars off of it, and it's four minutes. Four minutes is extremely long for a video ad.

I will be honest. I shot something a little longer than usual. It's because I had a professional video guy by the name of Dan who does incredible video work because Jabril owns a video production company with his partner, Dan. And so they happen to have all their equipment there in Panama City, and we made it longer than it would normally be, but we also did things like correctly, like the formula I'm about to lay out where we had a pattern interrupt that would get their attention and keep them focused because we have a lot of skill set with creating videos because we've been doing it for a really long time now, right?

Right. Right. So I advise you, because this will get the best results, this is what we teach our personal team, this is what we teach at our masterminds, keep your video under two minutes. In fact, if you can keep it under a minute, more than likely you'll get way better results than my four-minute or three-minute videos, meaning your one-minute video can get better results than my four-minute video, and I can almost guarantee you this because if you say just the right stuff without giving too much away, it creates more curiosity for them to take.

Right. Right. So if you can keep it under a minute, more than likely you'll get way better results than my four-minute video can get better results than my four-minute video can get better. Right.

Right. And the good news, you don't need a Hollywood production, you don't need B-roll, you can keep it super simple, short and sweet and outperform my three or four-minute long ads, which I think is pretty cool. So just keep that as a note to yourself. If you're just starting to do video ads using PPC, keep your videos under two minutes, and if you can keep it under a minute and still make your point and say what you need to say, even better.

Right. Right. So this is how I script out, and I'll show you some other videos. ad examples I think this one ended up with like a hundred and seven shares which is a good sign when people are sharing your video because it's free advertising it's an ad and people are sharing your ad right this is what it looks like when people share your stuff and it's just like and I should have probably responded and thanked them but I just never did because we had so much traffic going I probably just never had time but people just showing mad love which is a good sign it's a good sign when people are sharing your ad that it's value driven if you're driving traffic and nobody is sharing your ad you need to deliver more value in it and give people what they're looking for because more than likely it didn't deliver right but the comments are just like super positive super good stuff so here's the structure and I'm gonna actually I'll pull out a notepad if I can here let me go to a new note where is that here and video structure this is what I typically do in most all my videos there's three steps first step is and if you can guess in the comments below let me know what you think it is because a lot of you will guess correctly it's an NLP term it's pat and if I can spell it right is that right or is there two T's well it's a pattern interrupt do something out there that's a pattern interrupt do something out there that's a pattern interrupt do something out there that's a pattern interrupt do something out there the box and I'll show you what I did in this video I just started it with an epic view overlooking Panama City and the Trump Tower here which is the tallest building in Panama so when I shot this video I specific this was our balcony of the place we were staying at and I said I want to shoot it with the most epic background that we have access to at the moment and it was like let's go on the balcony and share it because the water is hypnotic the tall life's you know beyond life-size like building sizes is, like, amazing, and the fact we're in Panama, I make sure to express it in the very beginning of the video because it's very uncommon that people are shooting videos overlooking beautiful backdrops and exotic countries people wish they were living in, right?

So use that to your advantage. What can get their attention? So, beautiful scenery is great for a pattern interrupt, and I'm just going to brainstorm the ideas because this is key here. Beautiful, I'll just put back and spell scenery.

A beautiful background. Another good pattern interrupt is something funny. Comedy, funny. Dave is good at this because he's just funny and makes people laugh, but if you can get them to laugh in the first eight seconds, and I'm going to put that here, you have eight seconds from the time your video and you have eight seconds from the time your video starts to grab and demand their attention to continue watching.

The secret behind the pattern interrupt, the reason we implement it, is a good pattern interrupt can keep their attention for the next minute or two minutes to get to the end of your video to where you have a call to action, hence why a shorter video is better. People are more likely to hear your call to action and more likely to do it because they hear you commanding them to click the link, right? So, one of the things I do most commonly is a beautiful background. Let me give you some other.

idea. Something funny, I know Dave in a sales video, he takes a clip of punching the whiteboard. Why? It's a pattern interrupt.

It's something outside the box people don't expect. The whole idea behind a pattern interrupt is to disrupt their thinking pattern, giving them something they didn't expect so you can grab and demand their attention, right? Another thing is motion. Why is Hollywood, why do they describe movies as motion pictures?

Because they're hypnotic. They're not. People are captivated by motion. Dave just recorded a video actually from Generation Hero that we're going to be using in an upsell process where there was like a skit.

We were starting a hangout, like something, a live webcast and Mars is like on a journey through the mansion to find Dave and then they find Will in the shower singing and they think it's Dave and then Dave comes behind. That's funny and they incorporated motion and the beautiful background all in one. Like the ultimate pattern interrupt because it's like 16 million dollar mansion so you have like the epic lifestyle background. You have the motion taking people on an adventure so they don't feel stagnant.

Most people shoot videos and they just sit in one spot in their mom's basement in a tiny room in a little box and people are not inspired to see you living in a box or I'm just being real. You know what I mean? Just do something different. You know what you can do?

Watch the videos in your marketplace and then do something no one else has done. And make that your pattern interrupt. So motion is very, very common and it's a great methodology to apply. It's easy to do.

One of my highest converting videos was a video of me taking my daughter Quan Yin on a walk and I had my wife with the camera following me and I was just walking in my neighborhood with a stroller, no scenic background, just a decent neighborhood, right? I wouldn't even say really nice but it was just a decent neighborhood. I was outside and I was walking. There was motion.

I was moving and it had one of the highest engagements. I think like an 80% engagement where a typical engagement for my video which means has somebody's attention on average from start to ending. Typically it's 40 to 50%. This video was like 80% and I'm like all I'm doing is walking.

So I started to apply that methodology more and more where if I'm by the beach or somewhere scenic, I will apply motion and be moving or walking through a house taking them on a journey. Doing something with them, they're more likely to watch your video. So these are just some components to give you some ideas. There's probably like at least a dozen but I don't want to spend too much time in one area.

Just think what can I do outside the box? Is there any beautiful backgrounds behind me? Is there anything funny I can say? And a pattern interrupt, it doesn't have to be 10 minutes.

It shouldn't be 10 minutes if you're running an ad. It should be something very subtle like in my ad. It's just I start my video that I planned out. With the hypnotic background.

That was my pattern interrupt and it lasted like five seconds and I just transitioned inside and I just said my spiel. You know my basically the content for the video. So a pattern interrupt can be a few seconds. It doesn't have to be long but it should be something that captures their attention and disrupts the pattern in their mind.

So now we'll move on. The next thing and so this was all pattern interrupt to give you some ideas. One more thing I'll mention. Just because I use it a lot is b-roll which means two or two to three second clips in your video and b-roll can it doesn't have to be video.

It could also be images like for example George Breyer on my team. He loves shooting videos and he's not like you know a video Hollywood you know professional. He don't have special equipment. He keeps it simple.

When he uses b-roll he'll just use a picture. He may share a story about him and his wife or his child or children and then he displays a picture. If you can paint the visual with an image or some sort of b-roll clip in your video and I'll maybe show you what that looks like a little later if we have time. But it's very common nowadays.

It's very simple to do an iMovie or any video program that you're probably using already. But let me get to step two because we covered step one which is the pattern interrupt and I'm just going to write two because numbering is weird for me sometimes. And two is going to be the content delivery or I should say value delivery whatever you want to coin and see if I can spell delivery correctly. Is that right?

Oh see what happened here. Two content delivery. This is where you share value. You straight the fact you don't give them the solution in the video then they have no reason to opt-in.

You wet their appetite. It's kind of like teasing a donkey with a carrot. It's like I know your struggle. I experienced the same thing.

I know what it's like. I found the solution. I no longer struggle with that. I can show you exactly how I did it.

You're the carrot in front of the donkey leading them to click for the solution. If you give them the solution providing too much value in your ad it'll defeat its purpose. It won't work. I've tried everything in the last five years.

I've done like 10 minute value driven videos. I did like five minute value driven videos. The thing that works the best are my videos that are less than one minute that don't give away anything but they just wet their appetite and get them excited to find a solution. I can show you that time and time and time again.

Short videos rule. How can you share value in the form of content delivery? Story. There's nothing more powerful than storytelling.

Using a hip nautic story. You know it's like you know hey it's Justin Varengia right now I'm in beautiful Panama City not Florida I'm in Panama City Panama and you know what I want to show you how I've been able to generate X amount of leads you know using Facebook PPC. In fact you know I remember when I struggled when I first got started in my business and the only reason I struggled was I didn't know how to generate leads. I was dependent upon buying traffic or picking up the phone and buying lists and all this stuff that was stressing me out and just didn't work.

But once I started using Facebook PPC and I actually figured it out things became easy. All of a sudden I become a top income earner because I am in total empowerment and total control. I have total responsibility over my own results. It has nothing to do with the company.

It has nothing to do with my parents. It has nothing to do with the government. It has nothing to do with nothing right because I have full empowerment and I want to teach you how to create that full empowerment in your business because i'm going to do a webinar where I share with you exactly how I start generating 30 leads a day using Facebook PPC. Go ahead click the button below this video and I'll show you exactly how i do it on the workshop.

I look forward to seeing you there. So that would just be an example of the cuffs of knowing my target audience's biggest problem traffic especially small business owners right they're struggling with traffic. I'm just going to show you how to generate leads on Facebook. They're looking for the solution.

I have the solution. I'm not teaching them how to do Facebook PPC in the video I've tried that and it doesn't work There's no reason then for them to attend the workshop or to opt-in so use some sort of hypnotic story And if you don't want to share your own breakthrough because you're struggling in that department share the breakthrough of someone else I know when we first got started doing Facebook PVC I was sharing the results of people like Tracy Walker using her story I using Lawrence Tam story using David Wood story using anyone else's story because it's just as Effective when you're you know practicing your hypnotic storytelling, so that's that deliver some form of value Demonstrating you have the solution to their problem as soon as you finish and this could be 30 seconds to a minute Pattern interrupt should probably be like 5 to 15 seconds if I was to could be like less than that could be But just going to like rough Ball it here if that's a word rough ball in it.

I like that word rough ball in 5 to 15 seconds for pattern interrupt And this is again designed specifically for Facebook PVC or YouTube PVC because it's very very similar Your story a value demonstration should probably be 30 to 60 seconds max Yes, maybe I'll bold it to make it stick out a bit more Unbold this some weird like one was pattern interrupt Two content delivery So let me bold that too, and then three you guessed it CTA call to Super important because you can have the best pattern interrupt in the world you can make them laugh hysterically deliver some awesome content in the form of a story and then not tell them what to do and generate zero leads and get zero comments and get zero likes and get zero shares and get zero people reaching out to you because you have to tell you have to to tell That so you'll never see a video from me without a call to action at the end Not only do I tell them what to do and if it's a if it's a Facebook ad or YouTube ad It's click the link in the description below or something very similar to that I'm also going to write it on the screen because I know some people are visual and other people are auditory You know they learn better hearing it or seeing it.

You know some vice versa, so I'm going to say it You know to register for my free workshop where I'm going to show you how to generate leads on Facebook Go ahead and click the link right below in the description that would be an example of a CTA Say it in the video at the end also Write it on the screen. I think it's called a call-out when you're using any video production of Software and it'll just say click the link below or click the link in the description or register now by clicking the link below Say it on the video And express it verbally now if you ever shoot a video, and you're just in the flow And it's a great video But you forgot the call to action which I do all the time You can just edit the video and add a call to action in there You know maybe you have like Something on the screen that says now click the link below And then maybe you just record an audio on your iPhone using one of those programs like HD audio or audio And then you just record like go ahead and click the link below to get access to xyz whatever your bribe is And then you just edit that into the video if you forgot to say it live because I forget all the time I'm just being real But when I script it out I'll never forget because I know how important the call to action is so a CTA Typically be like doesn't have to be long at all.

It could be like 3 10 seconds if I was to guess But your entire video shouldn't be more than 90 seconds. I think that's a great goal less ad videos will perform Experience now. I tend to talk too much still I'll have the objective of shooting a 90-second video But it'll end up being two or three minutes. I am not perfect And I still wish it was shorter, but sometimes I just don't express my message in that amount of time So that's my goal, but it's not always my reality But just note if you can keep that a reality your chances of getting better results are going to increase also keep in mind I've Been shoot I've shot thousands of videos So I can probably keep somebody's attention a little longer than somebody who is brand new Just being honest the same way that Dave or will or Lawrence or Tracy or Alex or Anna or anyone having?

Remarkable results more than likely can keep somebody's interest longer because they've been doing it for a while And they develop the skill set there, so I also wanted to stress that but that's the formula you can use this for every video ad You do? A pattern interrupt value demonstration use the form of storytelling there's nothing more effective that I've ever discovered yet And I've been in the trenches for quite some time currently generating over 500 leads a day and CTA Telling people exactly what to do now I can share some more here, but I want to stop for a moment Will and Dave do you think it'll be valuable if I play the video?

I was talking about in the ad or I show them a different example of a different video ad whatever you want to see Hey, why you know we've been looking at this one Why don't we go ahead and take a look at what what you've got there, and maybe also Do you have one that's like under two minutes funny chance or one that's shorter as well I? Should I have like all different lengths um I just don't know where exactly they all are, but I'm just gonna go down If you could just show us two videos. I think from beginning to end that would be great for for helping people understand the process and see You know do your three steps in action For sure and this is this is a video ad and this was earlier in the year I got a lot more data from being in the trenches all year with doing video And again, this is a longer video Super value driven it's edited like I took a lot of time to edit it and it's all b-roll So it kind of flows like a motion picture, so it's like you know not typical meaning It's longer than they normally are should be But I put a lot of work into making it captivating And I just wanted to say it worked, and it's four minutes So I just want to show you like you know it can be longer and still work But more than likely if you're first starting it'll be so much easier to get the result But I didn't know this back then so I was shooting much longer videos But I just wanted to give you an idea so this video.

I was targeting spirituality people because it's all about meditation the video focus is like meditation and stuff like that and like my in the Form of a story and what I did this entire video because I want to give you ideas on how to create video This was all b-roll the entire video. I scripted out a message in the form of a story I recorded it on my iphone using that audio program. I think it's called HD audio and I Basically took that audio put it on iMovie And I just put a bunch of clips that I took in at the events two three second clips and I piece them together to create a Video with a message to kind of see if it would work and lo and behold it actually worked a hundred and eight thousand views 720 people shared it, and it is an ad I think for this I was promoting my podcast I was generating a lead, and then I was probably introducing them to empower a little later in the funnel and check this out 720 shares Which is pretty amazing people are just like amazing words for everyone to listen to and I'm going to state what I said earlier you know your content is good if people are sharing it because people don't typically share ads but when your content is good they forget the fact that it is an ad or they never even realize the fact that it is an ad in the first place you know people like I'm one of the weird ones I love this ah Tibby Jedi this dude people sharing it you know on their walls with their friends and family that should be the objective of creating content is getting people to share it I love that in the video wish the world would be filled with people like that now why is why to get such great feedback and people loving it I dialed in on my audience this particular audience is not looking for more leads and sales this particular audience is like into spirituality and different things and I made sure I wrote my video script specifically targeted towards those people so I'm speaking about transformation in certain words I'm not saying how to get more sales because I would turn everybody off because they're not interested in sales they're more interested in transformation spiritual breakthroughs and things of this nature so I just wanted to show you a different example and I'm just going to scroll down and see what else here video wise because all my active post will right now are actually just the long story ones that I shared on the bonus training and I just wanted to get more into video because video is super effective this was what I did and I just want to say while you're scrolling and looking this is an ad video this is another reason to make sure you stay in qualification by doing all the action assignments so that you can get access to that long story because some of you might not be ready to do video but you might do better with the long story and some of you are ready to tackle video and get huge results there so huge props to you though Justin but yeah once you find another one go ahead and show us maybe another video and then actually I think it'd be useful if we can hear it if we can play at least the first minute or something like that of a couple videos just to see what they're all about yeah I'll play this one this was a very direct one I think I had a keyword online life coach I think I did a YouTube video targeting that keyword and I'm like let me also throw it on Facebook and target like life coaching and stuff like that and just a quick video but you'll notice the structure of it is exactly what we laid out so I think this one will be very useful and I stick to my word it's just over two minutes so close right so let's see if I turn the volume up what is life coaching well the right online life coach can help you reach your full potential in your life years ago before all the success and the fame I remember searching online for an online life coach that was right for me because I understood the concept of modeling because I was actually sorry I got to do HD because it's horrible not HD so I apologize and if I could run it back online life coach can help you reach your full potential in your life years ago before all the success and the fame I remember searching online for an online life coach that was right for me because I understood the concept of modeling because I was actually listening to like Anthony Robbins audios and he said the fastest way to get to success the fastest way to get what you want in all areas of your life is modeling and that's when the light bulb went off and I'm so glad that I was tuned into his training because I always had the mindset being naturally introverted that you know I don't need somebody coaching me and telling me how to get somewhere you know what I mean I'll just figure it out on my own but then I realized like you know Michael Jordan had a coach you know what I mean Tiger Woods had a coach if I want to learn how to be a successful entrepreneur I'm going to learn and model from the best of the best you know what I mean and I'm not going to take advice from nine to five workers who have never owned their own business and so even if you want to be a famous poet I would suggest modeling after other famous poets so this is the concept that really transformed my life being coachable I said I'm looking for the right mentor you know what I mean the right online life coach that can show me the way so here's what happened next with a little bit of coaching and the right guidance just being pointed in the right direction I've been able to achieve things I would have never even dreamed possible just a couple years ago back when I was struggling to afford my rent for you know $450 a month living in this tiny 300 square foot studio apartment with the right online life coach anything is possible this is why it's my pleasure to share with you exactly how I did it step by step so you can cut your learning curve go ahead and visit the link that you see across the screen right now which is coaching.jedisecrets.com you'll also notice the link down below in the description box as soon as you click on that link you'll get access to my exact freedom formula I have used to become a successful online life coach to thousands of clients worldwide I'm looking forward to sharing my secrets with you and coaching you along your journey see you on the inside were you able to hear and see that clearly?

absolutely yeah great sweet I want to show an idea from somebody who's been doing this for a long time who's brand new with no experience who happens to be a baby boomer so I know there's people watching this and they're like I don't have your success and then they're just shutting off all the possibilities but you need to keep in mind I didn't have any success in the beginning I just talked about other people's stories but I want to share with you a video that is about a minute or a minute and a half and it's one that we worked on with somebody recently at our mastermind with our video crew and I just think the guy did a great great job he's on our team his name's James Crenshaw and this is a minute this is the perfect length of a video and we scripted it together we wrote it out when you're doing your video I would recommend scripting it out as well that doesn't mean you have to read your script but it just means you have some sort of unconscious direction and objective before you even shoot the video and you're more likely to end up in the middle of the video and you're more likely to hit the key points if you actually take the time to think about it you know what I mean what's the biggest problem my target market has and how can I offer the solution and so he's going to be using this he actually just got it finished here and driving traffic to empower with it and I have the feeling it's going to convert extremely well and it's following the same formula so here we go this luxurious mansion where I'm staying right now 7500 square feet in beautiful Sarasota, Florida right on the Gulf of Mexico look at this view!

and guys it's January if you're here you've probably seen online posts from me about profits without warrants so let me tell you a bit more about who I am and why I started this business you see six months after losing my job to a corporate merger I had a job offer rescinded for really ridiculous reasons and during the long drive home I realized that corporate job security is a mirage I was determined to break free of the bond market free of the bondage to a job for an income I realized I would need some kind of tried and true system unique enough to allow me to differentiate myself first, find the right mentor who has the real chops on online phoning I know I learned from my mentor what was important and I swallowed my ego a bit in order to be successful second, you need to use the right system one that presents valuable products to people and with no lists and no experience you can market effectively if your goal is to stop trading you need time and mobility for an income today you can earn profits wherever in the world you want to be for more information about how I have created a lifestyle that cannot be taken away by a corporate boss click the link in the description pretty sweet huh dude that absolutely rocks I'm curious how much time did that take him to piece all that together it took us about an hour to write the script together he was sharing his story and we were just saying cause everything it's actually more difficult to create a 90 second video with all the points than it is a 5 minute cause you gotta be very selective on what you say and you can't have any fluff every single thing said serves a purpose right so it took us like an hour to write the script and then he shot it maybe it took 2 hours to shoot it and then most all the time was actually in editing cause the professional video guys Kyle and Oscar did this one they did a great job but notice like from the 3 things I shared with you did you uncover them all the beginning the pattern interrupt is like the luxurious mansion we just so happen to be staying at how can that not be a pattern interrupt you know what I mean and it's taking them around he's not just stagnant in one place so let me actually pull up my notes here cause we actually beautiful background there's no comedy it's not necessary to be funny it's just if you are a funny person or if you know how to make someone laugh and you can do that I'm not the funniest guy I don't always make people laugh at the beginning but I typically usually have a nice background motion there's a lot of stuff going on notice the b-roll like every 2-3 seconds there's like clips painting the picture to his story you know what I mean which is just super and then of course the video grabs and demands their attention to where you have to continue watching also one more thing I think this works really well as well if you put some sort of music in the background not loud but just a little bit it kind of makes it more hypnotic and more captivating you can find audios that are royalty free on the internet never use a real song that you hear on the radio because Facebook will know it's copyrighted instantly before it even goes live and you'll get a flag on your account so you do have to respect copyright but you can easily find audios that are really good sounding that you can use that you'll have the permission the content delivery he shared his story he's like I want to show you why job security is like a mirage and he's speaking to baby boomers he knows his audience is like his age and they've been lied to and basically they can relate to his story you know what I mean and then like the CTA he was very clear he's like click the link in the description and then there was a call out at the end of the video where it actually showed it said click the link in the description for the visual folks so his video covers this exact formula that we laid out right here for you let's see what other stuff I'm working with here we have so many videos this one that was on law of oh this was on law of attraction love story I think my keyword was like law of attraction love so I shared my story of how I met B this is actually a really cool video but I'm not going to share that one I'm going to share something that this is same how long was this one 3 minutes this one is 5 minutes and this was an example where I taught too much I over delivered on the value demonstration so this one didn't do well I didn't run much traffic to it just 18 comments and I just shared way too much because I wanted to be content rich and I was experimenting it was the end of 2014 I'm just pointing out what not to do don't make 4 or 5 minute videos not smart this was another example great content people loved it but didn't get a lot of opt ins still got a lot of shares but it wasn't performing as good as some of the stuff that doesn't basically you give less information it will perform better when you're playing with ads this one was pretty cool see what else we're working with here I just want to give you totally random different examples and kind of show you different things more long story ads non video because we mix it up a lot going back several years but that's kind of it in a nutshell I don't know if you want me to show I could definitely pull up more videos but I don't want to over extend that because I'm sure anyone can find my fan page and explore or go to YouTube type in my name and find videos galore you know what I mean why don't we just give people the name I think it's right up there this is yes actually to find it you should type in JustinHippieJedi it's because it's a business account it looks different than other stuff but if you go to like Facebook and type in JustinHippieJedi you can see every public ad that I ever had and this account this is it right here you'll notice this picture with the flower of life on my shirt and again you just probably have to scroll quite a bit but you'll find plenty of stuff as well where I shared on that bonus training the long story post it's Justin Enlightened Jedi it has this image and this is where all my active ads are at the current moment if you want to explore and see what I'm up to feel free to do it and check out what I'm up to and I appreciate it yeah and I'd just like to say huge props to you again Justin has volunteered to do this he didn't have to share any of this material he is sharing amazing content to help us become more effective with our own traffic strategies and within that hang on let me turn on my camera here so you can see me can you guys still hear me okay or can you guys not hear me loud and clear brother so whether or not you decide to use the same strategy as him I want to just take this back and say you can learn a tremendous amount from someone who is incredibly successful at what they do so one of the things I recommend that you do for modeling and that goes right to the core of what NLP is is I recommend that you go right to his page you take a look at some of the ads that have the most likes comments and shares and just study what's actually there and in good NLP we talk about modeling I think I quoted this in the bonus interview that I did with Justin but the core of NLP in terms of how it's developed is the process of modeling and modeling does not mean stealing and it does not mean copying word for word so you don't want to grab his copy and steal it that's unethical it won't produce the right results for you but what you can do is you can look at the structure of what he's doing inside of his long post you can look at the structure of what he's doing inside of his videos and then you can say how can I take my message and deliver that message to the audience that I want to reach and that's how your ads are going to be absolutely huge and if you want more details you can look at the review that I did with Justin Perengia and in that one we spent a lot more time on mindset and I would say really copy strategies if we were digging down into it obviously there's more to cover there's only so much you can cover in an hour and forty minutes but what we shared there is absolutely tremendous so if you liked what you got from Justin right now give him some love make sure you visit his fan pages like, comment, share his stuff and just let him know that you really appreciate the value that you're getting from him and that way you can learn from it but also we can just lay it forward and say thank you thank you Justin for doing that so seriously Justin thank you for taking the time to come out now I want to just be real quick before we let you go either Lawrence Tam or David if you guys have any specific questions for Justin or if there's anybody that wants to post a comment somewhere in the chat that the EM team can see we can take maybe one or two quick questions if there are any so first Lawrence or David do either of you have any questions for Justin nope that was a no for me I was just thinking about it I just think that what he taught was worth a thousand dollars right there so without even expanding the stuff we're going on because really I mean he's sponsoring he just turned that on and he's sponsoring fifteen people a day like that how long did that take you Justin?

two weeks? for the last few months I've only been averaging one or two a day but since coming back from Generation Hero man I'm like you know so literally within a week you know what effect the process is going to have and what's about to what's going to come from that and it's a cumulative effect and that's by the way guys just seeing what we're doing and he knows how it's going to work because he was involved the first time when we did something that was like this but now we're actually doing it a lot better and so once again I mean it's a philosophy you want to act like we have no upsells but then just allow them to be a friendly bonus when we have better upsells than anyone's ever experienced but act like they don't exist if you treat it like that you're going to be in a better spot so I think over to Lawrence I think he said he had some questions yeah Lawrence man if you've got something go ahead and pop on and if there's any questions from the EN team or any questions from the group we'd like to hear from if you've got something a question for Justin go ahead and pop on out anybody from the EN team do you have anything for Justin if you do Justin I think you're in if we don't get anything here in the next we'll give him about 30 seconds Justin will be I think you have access to the Facebook group for now I think we let you into that now I'm not promising that he's going to answer anything but if you've got questions for him post them in there and that way we at least can get him the questions and then maybe if he could answer some of the common ones that'd be awesome maybe in video format or something short where you can take 5 or 10 minutes and answer a couple of questions if you'd be open to that would you be open to answering a couple of questions on video later on or something like that sure sounds good so I'm not seeing Lawrence pop out so let's go ahead and switch out so I'm going to say Justin thank you seriously huge huge props to you we just really appreciate you and we'll go ahead and transition into the last segment of the webinar training today we're going to go back in to mindset coaching and NLP not everything I'm going to teach you tonight is going to be NLP but it is going to be action solution focused stuff that's designed to take you forward so I want to go back and just talk real quick about what NLP is in its core and I started the quote earlier and then I got distracted but NLP was described by the founder Richard Bandler as being both an attitude and a methodology that leaves behind a trail of techniques and the attitude is curiosity and so we say if you want to be a good NLPer you can know nothing about the techniques of NLP and you can be an excellent NLPer just by getting really curious about what you're seeing in front of you as you start thinking about whatever your core metric is Justin talked about his first breakthrough was when he focused in on 30 leads a day and said I'm going to get 30 leads a day and I'm going to figure it out he didn't put a deadline on it or a time limit he just said I'm going to keep on doing that until I get it done until I get it figured out and he got real curious about it and he started to study it and I'm sure he went out and he studied everything in the inner circle about it or wherever he was at whatever product was available to him at that time and we have amazing products inside of the EN community that literally have a lot of the secrets that you need to know to be able to get the results you want so it's this attitude of curiosity that's the first and biggest part of NLP if you have all the technical aspects of NLP but you're not curious you're kind of missing the boat you're missing the best part of what we've got and with that curiosity you can learn the rest now the second part to NLP is a methodology it's a methodology and the core methodology of NLP is modeling if you wanted a one sentence definition of what NLP is NLP is modeling modeling is not stealing modeling is not copying modeling is breaking down the structure of how someone does something and then turning it into a process that you can teach people and that's the trail of techniques that comes out of NLP we encourage you to spend time modeling people who have the results that you want if your result is to get sales go out and find the best people that sell and study what they're doing in NLP we say don't study what they say they're doing we say study what they're actually doing watch the processes that they're using to sell put the cook in the kitchen watch them make the omelette and you'll learn more about how to make an omelette by hearing them talk about the omelette if you're interviewing somebody you have somebody in the process and actually be there and go through that process one of the things that I learned from Justin as I was modeling him on his long story Facebook post one of my big takeaways and I'd be interested to hear what Justin has to say about this maybe later on but what really struck me the thing that I took away is I took away a strategy that I can immediately apply not only to my Facebook post but to blogging I could take that Justin's same strategy and apply that to my email copy I could take that same strategy and I could apply it in any number of areas to podcasting where I'm doing anything that's a little bit longer form or even a long teaching video or even really teaching a training or speaking on stage and that is because what I watched him do was less the technical side and more the mindset side and I watched how he zeroed in on his content and zeroed in on his audience and really spoke from the heart and that's really what we spent most of our time talking to that is a mental state of production so through modeling now my job is to take what Justin gave me and to organize it into a system where I can turn around and teach somebody I'm going to be working on teaching the most important models that we find here as we're going through and modeling people and that will be a work in progress as I have a little bit of time each week to take that and organize it so again NLP is a model is modeling in terms of the core skill curiosity get curious, get out there and start studying what people actually do to produce results so with that let's go back to NLP as a coaching methodology because that's really where we started talking and I'm assuming you guys can see my whiteboard if you guys can't somebody jump on Just real quick Will I just wanted to toss this out here Justin was talking about his core breakthrough coming from focusing on 30 leads a day that was actually my original one too and when he said I don't know where I got that number from it was because that was what I was telling people to do yeah when we started in 2012 or 2012 we were teaching that around our first event that he attended but that actually I don't know if you remember this Will but early on when I first got started online I had you make me this hypnosis audio to help me get 30 leads a day or something like that actually we were always around 30 and it was like 100 I can't remember what it was but I actually had Will make me a hypnosis audio I was a brand new hypnosis student that may have been now this is huge this is before Dave had his first online marketing breakthrough Dave I think that was the first hypnosis audio that I ever made if it wasn't the first one it was the second there was a gal I did a weight loss one for I think it was like your second one but anyways I actually I actually used to listen to that hypnosis audio you know and right around the time I had that lead breakthrough you know I don't know how much it had to do with anything but it was interesting because as Justin was talking I was remembering because it was when and this is it guys it's when I went from focusing on other people you know creating my results and blaming them or thanking them for that and I went to say I'm going to create my results without anybody I was then focused on my personal metrics right how much traffic how much leads am I generating personally and so I got to generating 30 leads a day blogging which of course blogging leads are going to convert a little bit higher than most paid traffic leads not all but most and you know I was sponsoring two people a day from 30 blogging leads which is actually about accurate if you if you're generating content traffic you can convert you can convert like whatever percent that is you know 5, 10 I never got less than about 10% of my leads actually joining whatever business I was selling from content leads it was about 10% which is not something that you're going to get from you know doing solo ads but it's also just a different medium and so I just wanted to point out that the thing I focused on was the thing he focused on which is daily leads daily production and if you guys could just wrap your head around things you can control you can map out any income you want and once you map it out it's just a matter of actually committing to the process and adjusting adjusting adjusting adjusting adjusting like Will said having a fixed outcome and a variable process that you adjust right when it's not working the way that you want and so that's all I wanted to point out I didn't want to interrupt too much with what we're going to get into now I just want you guys to really get that point sunk in because it's it's it's if I can give you one thing that would completely change your life it would be focus on your daily quality lead flow until you've got enough leads to sponsor at least two people a day because if you can get to sponsoring two people a day you could construct a thirty thousand a month income like that it's it's it's real it really now it's not necessarily that two two people a day is going to create thirty thousand a month right so you're income is good right but it's that once you get there constructing that income becomes really easy because you'll blow through the ranks you'll blow through the percentages your income from everything will go up and then when you have more people you have more authority because what happens is you you it's like when you don't have time for people anymore they all do anything to get your attention you know what I mean but if you have all the time in the world for the two people that you got well then it's like all the attention you give them drives them away right but if all of a sudden it's like they can't they can't get your help at all because because you're like I'm sorry you're not all in yet you know what I mean I've got all these other people that are all in in this special group all of a sudden your time becomes way more powerful way more leveraged and you become more successful actually working less with more people I don't know if that makes sense to everybody it makes a huge amount of sense and and I think that for me this goes right back into the core piece of goal setting that I can't stress enough and if you if anybody on the panel has any clarification because we got people who've accomplished like major things in their life and the really cool thing about this technology is it works in all the all the major domains of life if you want to get a health goal that what we're teaching you right now is the same thing that you need to do if you have a relationship goal if you have a relationship that's suffering this is the same technology if you want to improve your finances look we've got people all over the place that are telling us this is exactly what they did to get the results that they have so this is powerful stuff but if you go back to my weight loss thing it's the same thing I did I had a big vision for a while ago which is washboard abs which I still haven't quite got now I am down to my high school senior weight which is super cool so I weigh the same amount now as I did when I was like a senior in high school right so I had my 227.2 big tummy and I went to flat stomach and low body fat I just had my body fat done I was at under 13% body fat which puts me in a lean category not quite as lean as I want to be to get washboard abs I've got to be down in the 10% body fat range so I've still got to lose like 2.5 well I just want to say as your brother that I'm actually very impressed by your dramatic physical transformation because I don't remember if that one time when Andrea was pregnant you gained a belly too and I poked it and said it looks like you're pregnant too and you kicked me in the stomach I don't know if you remember that that was a long time ago that was a while ago but you look great you look great so but it's not the weight that I want to get so if you're hung up on the weight and this isn't for you Dave but if you're hung up on the weight and you're listening to this saying well what does that have to do with my business it has everything to do with your business because it's the same process right it is the same stinking process to get a goal and I'll be able to speak for more authority there as the business income starts to ramp up right for me but I've also used this inside of my hypnosis business to generate leads and to generate sales but I think what's interesting is we have two people now who've given us a target 30 leads and 2 sales now if that seems too big I am going to give you permission for your first target to cut it in half or cut it in fourth when I was doing my first goals with weight if this if you're looking at this 30 leads a day and 2 sales per day if you're looking at it you're going oh my gosh like I just like I can't do that like if it actually shuts you down and we go back to chunking right NLP in a coaching context is one thing is how do I get from present state to desired state how do I go if this is the obstacle that prevents me and again the obstacle for most of us is in our mind and that can be either a skill a capability or a mindset how I am going to punch through it but it could be an external obstacle I don't have any money, Dave was homeless when he started right I remember when he was there and he literally had to move back into my parent's house I remember him having to use free strategies, and that's why we're going to talk about free strategies here next.

And we've got, I think we've got an interview lined up that's really going to help you out who have to use free strategies because that's where you're at, right? But you've got this wall, so it could be I don't have the money. So some of you are listening to Justin and you're like, man, when I have a little bit of ad money, I can do that. Justin in the other interview said you need basically a minimum of about $300 a month to use a paid traffic strategy, and that's using it intelligently, right?

We'll let the interview talk more about that, but if you're saying I don't have $300 a month right now to spend, I've got to use free strategies and your wall is finances, here's NLP in a nutshell. How do I go through the wall? How do I go through the mindset wall that keeps me from achieving the results that I want? How do I go through the financial wall that keeps me from doing what I want to do?

How do I go through the wall of prosperity? Okay. That has kept me on this side of the promised land. How do you go through it?

How do you go over the wall? How do you go under the wall? How do you achieve the results that you want? And in a nutshell, that's NLP.

NLP is how do I get through this in terms of a coaching context? Now in terms of tools, all of NLP can really be simplified into three things. And so if you're interested in NLP, I want you to write this down. If you're not, I still want you to write it down.

Whether or not you're interested in NLP, you are interested in breaking through the barrier that keeps you from getting what you want. And I'm going to teach you right now, I'm going to literally give you the formula that you can use to break through any barrier that you want in your life, in whatever area of your life that you want, and you can start taking action now to produce massive results in everything that you're doing. And I know that there are people out there right now that are hearing what I have to say, and you need to hear it.

Not just because. This is affecting your business, but some of you have relationships that are on the rocks right now. Some of you have help that's taking you into the hospital. Some of you have goals that are so much more important than even the important goals of your business.

And you need to understand this technology to be able to break through it. And right now I'm going to give you the core of what you need to understand to break through in any area of your life. This is something you can take forward and transform your entire life. And let me tell you what, there's a reason why I do everything that I do.

Everything that I do is to help you change. So I want you to really take notes here, because what I'm going to share with you has allowed me to transform every major area of my life. And I can promise you, it will make a difference in what you're doing for yourself, and as you bring people on, it will also allow you to change their lives. So let's go ahead and dive into it.

So if NLP is about getting people from present state to desired state, and not doing one technique, but doing whatever the heck it takes to get from point A to point B, using whatever methodology, creating methodology, downloading methodology, modeling methodology, finding a way over, finding a way under, finding a way through, then let's talk about the tools that come out of NLP. And I'm going to simplify them down into three things, because all of NLP can be simplified, in my opinion, down to three basics. And then we're going to apply that, and hopefully my wife hasn't gone too far away, she came in to help me out to demonstrate some of this stuff, so that you guys could understand how this works.

I don't need her quite yet, but here in a minute I'll go looking for her if she's not here. But all of NLP can be reduced down to three things. Now this is the NLP in the coaching context. So NLP in the big picture is an attitude and a methodology.

NLP to help people get results, to help people coach people from point A to point B, three things. NLP is what I call the backbone of NLP, and I'm not going to go into deep detail, but I'm just going to give you a few of the things that go into that. Language has a lot to do with the backbone. And so in NLP we have a big study of how to use language, and how to use your language in a way to create results that you want.

And the reality is, is that you're not creating results. You're creating results. You're creating results. You're creating results.

You're creating results. You're creating results. When you're creating the results that you want, there's a good chance that your language is off. But that's not the only part of the background.

Another part of the background of NLP besides the language is learning how to deal with states. And for those of you that were on the live stream, which is probably everybody who bought this product, unless you happen to get a tip that you just needed to come in no matter whether you saw it or not, and maybe somebody upline told you, you've got to buy this. You've got to buy it now. But the reality is, is that a lot of what we did in the breakthrough coaching really revolved around one thing.

I wanted to show you how to control your state and how by controlling your state, you could instantly change your energy level. And so in the background of NLP, if you've got somebody who's doing an NLP technique, but they have poor languaging ability and poor ability to control their own state, they're not doing good NLP. On the other hand, you can take a few basic ideas of NLP, the simplest things, and with just that much backbone. You can radically improve your results.

If you take the languaging of NLP and you start applying it to your sales copy, if you start applying it into your video, if you start applying it into everything you do, you're going to get better results. If you start taking state control, you say, today, I not only take responsibility for the results that I'm producing in my business, but today, I'm also going to take responsibility for my emotional state. And I know that I can change the way I feel in an instant. I know that I can go from depressed to motivated within three.

Three or four minutes. When I came back from Miami, I was on a high. I don't know how many of you were on a high when you got done with the live stream. It's like we all experienced the breakthroughs.

We watched people in the room go through those powerful breakthroughs. And then, predictably, about two days later, my energy crashed. You can ask my wife, right? And about two days later, I had a little meltdown in the morning.

And I was there for about five minutes before I realized, oh my heck, my energy has just completely crashed. I know. I need to take my own medicine. I used exactly the techniques that I taught you.

And within an additional five minutes, so a total of ten minutes, I went from being totally crashed out, bottom of the planet, to being back up on the top of the world. It doesn't take that long. And so today, you can look at your own personal energy thermometer, and you can make a decision about where your state is. And the higher your energy is, the more powerful your production will be.

Because it comes… It comes through in every word that you speak, whether it's in video. It comes through in every word that you write. It comes through in every interaction that you have with your team members.

So if we're talking backbone NLP, you've got to learn to control your state. And you've got to learn to master the art of language. Now there's other stuff. I'm just going to put other stuff.

Other stuff would be like rapport, submodalities. And some of the big concepts of NLP that we just don't have time to go into. But this is just backbone stuff. But if you were just to take a focus in on your language and your emotional state as a starting point for everything you're doing, you're going to be more effective.

I can actually watch somebody's videos, and within seconds, I can read the energy. And I can tell you, regardless of what they say in the video, regardless of what their content is, I can tell you whether they're attracting people or repelling them. If they podcast, I can listen to their podcast for less than a minute, and I can tell you whether their numbers are growing or shrinking. Because we can't hide this stuff.

And so backbone NLP, language and states, focusing on those two things, zero in on how to change that, and you'll start to change your life. Okay. So let's go in now to the other two tools. So if backbone is one of the three main parts of NLP, the other two parts of NLP that allow us to do all of the coaching work.

That we're going to do both on ourselves and with other people fall into two categories. And I don't care what the NLP technique is. I know there's some of you out there that have done a little bit of NLP training. You know, well, there's more than two techniques in NLP.

And I say, nope, not true. I want you to listen carefully to what I'm going to share with you now, because there is really two components to every technique in NLP. And the reason that we have something like a thousand change techniques in NLP is because we're really trying to get you to master two things. And when you master those two things, you don't need technique anymore.

And I'm going to show you how to break free of technique here in just a moment and start to do the things that engineer the mindset and heart breakthroughs that you need to radically transform your life and to transform the lives of the people around you. If you master these two things, you can change your own life and you can change the lives of everybody who you touch. Okay. Number one.

Or no. We'll call it number two. But the number one tool is what we call the art of reframing. Now we're not going to go down into a deep dive into what reframing is right now, because we're going to share it with you.

And I want you to, when you get the Generation Hero livestream events, if you want to learn more about this, go back in and watch my demos and you'll watch me reframing constantly in everything we're doing. Reframing is helping somebody change the meaning of what's going on. There's lots of ways to do it. In one of the videos, I think in the top producer formula, Dave outlines about 14 strategies for changing the meaning of a belief.

How do you change the meaning of what happens? And let's just think about this for a minute. From a personal development standpoint, let's say that we all have stories about who we are and what our life's about. And let's say that I'm a brand new rep and I've been in five other MLM companies and I have failed at every single company that I've done.

Well, I could attach a meaning to that that says, I'm a loser or I'm a failure. And so part of NLP would be just saying, we can change the meaning to our story. And we can change the meaning not only of a big story, but we can change the meaning of specific parts of our story. And I'm not here to say what the meaning should be for that person, but maybe the meaning is that you're five steps closer to your breakthrough.

Maybe your meaning is that now you've already gone through. You've gone through the school of hard knocks. You've learned what you need to learn. And you're about to have a massive breakthrough in your own personal change.

So for example, I'll have clients that'll come in and they'll want to break a bad habit. They're smoking too much or they're trying to lose weight. And there's been a lot of research around this. The average person who stops smoking, for example, they will fail six, hang on two seconds.

Sound like somebody's pounding on my door. They will fail. Can you make sure that door is locked out there? They will fail between six and nine times.

We're not talking like a setback. They will make a massive burst of energy. They will go forward with everything they've got and they'll crash. Now that doesn't mean that they have to crash, but what it means is that they do crash before they succeed.

What it means is if you're going for 30 leads a day and that's your target, you're not going to hit it every single time you go for it. That won't stop you from going for it and that won't stop you from course-correcting. There was a big research paper that showed that as people are quitting smoking, and listen to this as a metaphor, every time they failed, every time they crashed and burned, every time they fell off, they were actually statistically more likely to succeed the next time around. And so the person who's tried and failed and tried and failed and tried and failed, the person who can never make it go.

At least in my case. I'm not going to make it. I'm not going to make it. At least if they're quitting smoking is statistically closer to breaking through.

Why? Because they've learned something important on their journey. And so however we do it, however you decide to do it, one of the key things that you're learning to do as you're coaching yourself and as you're coaching the people around you is you're learning to help people change the meanings of the story. Now when a client comes in and they say, I have failed to stop smoking more than a hundred times, you are my last hope.

Part of my job is to teach them to change that meaning of what their story is all about. I say, no, you're a hundred steps closer to succeeding. This time there is more hope than there's ever been to succeeding. Why?

Because you've been through the process. You know what the pitfalls are. You know where you get gummed up. You know how to change.

So we got to help people reframe their stories. We also got to learn to change our own stories. Now here's the beautiful thing. Without any training at all, you can make a decision about what your life means.

You can make a decision about what your current circumstances are. Often times I point out to clients that the difference, if you're talking about classic literature, the difference between a tragedy and a comedy is not whether you laugh or you cry. Have you ever watched Romeo and Juliet? One of the classic tragedies in Shakespeare.

For the whole first half of the play, you're laughing. There's a ton of humor. It's a funny play. But how the story ends is what generates the meaning.

And the difference between a comedy and a tragedy is how the story ends. And here's the beautiful thing. As long as I'm still alive, as long as I'm still kicking, as long as there is still air in my lungs to breathe, I can choose. I get to decide what goes in the last chapter of my book and what goes into the next chapter of my book.

And so if you're at the very end of a very difficult tragedy, if you're at the end of a story that's caused you heartache and difficulty and pain, you can say right now, that was the last story. The last chapter in the story of my life. And now I'm going on to victory. I'm going on to the promised land.

I'm going on to make a huge breakthrough. And with your mind today, you can decide what this day means. Because today is the day that I'm going to look back to years from now and everything has changed for me. I've made that decision.

That is the meaning of today. And as you step forward in time, going out a year, two years, three years, four years, five years, imagine going ten years out into the future. You're at the moment where you've already had a massive breakthrough. You've already had a moment where you have more success than anything that you could ever imagine.

You're standing in the moment of victory. You're standing in the place where you have exactly the result that you want. You feel the victory in your heart. You feel the confidence rise.

Up inside of you, you realize that you've reached down deep and found exactly what it is that you need to succeed. And in that moment of victory, you turn around and you look at all of the heartache. You look at all of the struggle. And you look at all of the things you went through.

And you realize that all of those things that you broke through on your journey to success are the very things that allowed you to succeed. And as you look back in time. As you look back in time, you'll remember that very moment when you were standing or sitting in your chair in that certain place where you made a decision. You made a decision in that moment to change.

And as you look back at that moment, now you realize that you set your life on a new direction and new course that led to amazing victory. It led you to leads. It led you to sales. It led you to the victory.

It led you to success. It led you to victory. The daily victory that you were looking for led you exactly where you wanted to go. And that is the power in deciding to change the meaning of a story.

The story that you're living. And so however you do it, you've got to learn to change your own stories. And you've got to learn how to lead others to change theirs. And the way you help other people change their story is by changing yours.

One of the reasons I had you write a story about your moment of victory. Is so that you could start defining in your mind the story of your own success. I'm going to recommend that you record that on your phone and you listen to it over and over and over again. Listen to it as you drive somewhere.

Listen to it as you brush your teeth in the morning. Listen to it and let that story sink down deep in your soul. But remember, half of the coaching tools that we have in NLP have to do with one thing. And that is changing your story.

Changing the meaning of who you are and where you're going. And that is changing your story. Okay, the last thing in NLP has to do with anchors. Anchors actually come back to states.

This is not an anchoring workshop. But anchoring, the anchoring process of NLP are designed to help somebody change their state very, very rapidly. And to change their state in relationship to a belief. In relationship to an identity.

In relationship to a value. In relationship to their story. In relationship to a fear. Here's a question for you, just as you think about the power of states.

What happens when you add, let's say that you have fear right here. What happens when you add something to fear? Let's just pick a couple of things. What happens when you add love into fear?

And the two things now become one. It's not the same thing anymore, is it? Okay. When you add love to fear, you may get compassion.

When you add love to fear, you may get bravery. When you add love to fear, you may get understanding. When you add love to fear, you may get all sorts of things. But you won't have the same thing that you had.

Some of you think you need to get over your fears in order to succeed, in order to break through to the level that you want. You don't need to let go of the fear. You need to add something to it. And what you have will be something new.

What happens when you add forgiveness to hate? You hate a certain activity. You hate a person. Then you add true, deep forgiveness.

Not taking this away, but just combining it and adding it to it. You end up with something totally new. So there's three things in NLP that you've got to master. You've got to master backbone.

I recommend starting with language and states. And then the tools of NLP are how to change meaning and how to help people instantly change their state. And that, in a nutshell, is NLP. So if you wanted my short version on what it is, it's how to help people get from point A to point B using what technique?

Whatever technique, inventing a technique. About once a day, I have to invent a technique to get a client from point A to point B. This is a true story. If I see six clients in a day, I will certainly have to invent a technique at least once.

And I may never use that technique again. I have to invent it, and I can invent it because I understand the backbone, which is language and states, and I understand how to reframe and how to anchor. So what I'm going to share with you right now is I'm going to share with you technology. Well first off, I want to do a check-in.

I want to make sure that everybody's still with me. Dave or Lawrence or Justin, someone give me a shout-out, tell me that you're still with me. I'm just going to give a pause here. Still with you, brother.

You're good. Okay, good. Making sure I haven't lost everybody. So let's go through now.

Let's apply it to one of the main barriers. So if we're talking about achieving a big breakthrough, and we're going from, let's say you're going from zero, and your goal is to get to 10,000. Right? Again, we're not promising any income.

Getting there is going to depend on you breaking through these walls that you've got, which could be external or internal. External could be finances or resources, and internal could be your belief states. But one of the things, one of the main things that keeps people locked up, whether it's their relationships, or whether it's their health or their finances, is it really comes down to your ability to change a belief. If you wanted me to tell you what you're not.

What your number one wall is in most of your minds, it's not the external resources. Because we can all find somebody who has worse resources than you, and just made it. In fact, literally yesterday, let me see if I can pull up the photo here, real quick. I had a guy message me on Facebook, I want to tell you a story real quick.

Because I want to tell you about how a belief change can help somebody break through their wall. I had a guy contact me. His name is Cyrus. He's given me permission to use his name.

He lives in Kenya. And about two or three years ago, he approached me, and he said, will you give me some money? For those of you who have been around Facebook for a while, you know that periodically people hit you up with all sorts of weird things, right? I told him no.

I actually answered him back. I don't always answer people back. Sometimes I just get irritated by it, and I might put it in a spam folder, or block him or something. In his case, something told me I just needed to respond to him.

I said no, but I do have some advice for you if you're open to it. And he said, I will do whatever it takes. And so he had the right mindset. And so Cyrus, so I said Cyrus, okay Cyrus, if you want some advice, in just a minute or two, tell me a little bit about what you're trying to do.

And he says, I'm trying to start a business. I'm going to find his picture here right now. I'm trying to start a business, and I need to raise, and I think he was, if my memory serves me, he was trying to buy money, he was trying to get money to be able to buy a watermelon field, right? And that's what he was trying to do.

And he needed, like, not a lot of money, like $100 or $200, and it was like, he's a black African living in Kenya, and for him, that was like more money than he could ever imagine. And so he was resourceful enough to go on Facebook and start asking people for money. He was motivated, but he was doing it the wrong way. He was doing it in a way that pushed people away, pushed me away.

Almost made me send him into the spam block and board, right? And so here he is right here, let's just pull up his profile, you guys can see him here. This is Cyrus. I don't know if you can see Cyrus there.

But Cyrus in Africa, and he asked me, so he said, what do you need? He says, I need about $100 or $200. And I said, well, you know, if you worked, how long would that take? And he says, like, for the rest of my life, I could work and do that.

And I'd never get there. And just because of the needs of my family and everything else, like, I can't do it. And so I said, all right, here's what I want you to do. I could actually scroll through the chat and I could find exactly the words I said.

But what I gave him is I gave him the same thing I gave him. The same thing I gave you earlier. The same thing that Dave gave at the Generation Hero event. I gave him the list of 100 to create a solution.

And I taught him that. I taught him exactly like I taught you. I said, what you do is you put your outcome. How do I get the $200 I need to buy my watermelon field?

And then you just keep on asking yourself how, how, how, what else, what else? I said, you write down all your good ideas, you write down your bad ones, you write down your legal ones, your illegal ones. You keep them all for a little while. You write down your ethical, your unethical ones.

Don't do any of the illegal or unethical anymore. I'm not advocating that at all. I really want you to be honest and ethical in all your dealings. I said, you write them all down and then you keep on going until you get to 100.

And by the time you get to 100, you will have between two and five ideas that will work. And they probably will be things that you've never ever heard from anybody ever before because that's how it works. When the universe sees that a student is ready, the answer appears. Here's the message that I got yesterday.

No, so this was Monday. Monday at 1259 p.m. He says, through your motivation, remember, I've never actually held a coaching session with this guy. I've probably given him direction three or four times total over the last two or three years.

But this is what he writes. He says, through your motivation, I am now a millionaire with a net worth of 6 million U.S. dollars, translating into Kenyan money is equal to 600 million dollars. I am now building my empire in the transport sector.

You told me I have to have 100 solutions. I have to have 100 solutions. And one of them could work. I tried my luck and here I am.

Thanks my mentor. And what I'm here to tell you is you think that the problem that's keeping you from your goal of 10,000, 20,000, 30,000, 100,000 or whatever it is, you think it's an external circumstance. You think it's the economy. You think it's the state of your finances.

You think it's your relationship. And I'm here to tell you that a black African from Kenya. Who had less resources than any of us listening to this webinar. Has now managed to generate 6 million U.S.

dollars in just under three years. Because I haven't known him for more than three years. What's holding you back? What is holding you back?

And I will tell you it is not your resources. It is your belief. It is your belief in what's possible. It's your belief in who you are.

It is your belief that drives your behavior. And so here's what I know will happen to you and I'm speaking directly to you. And how do I know this? I know this because when I changed my body, this is what happened.

As I work with my clients in my office, this is what happens. We start moving forward towards our goal. We come up to the wall of belief and the mind says, you can't do it. You don't deserve it.

You can't do it. You're not worthy. You can't do it. It's not possible.

Or whatever it is that goes through your mind. You're too strong. You're too short. You're too small, right?

You've never succeeded in this industry. But a thought will come into your head and that thought belief, you have two choices. You can submit to the belief. And retain a life of mediocrity or you can stand up tall and reach down deep inside and find something that you did not realize was there.

And when you find it, you raise up your energy level and you punch through that belief. You break through the wall of the mind. Okay? Which is the main thing that's holding you back.

You break through the wall of belief. And I'm going to show you how to do it. I'm going to at least outline the steps and then as the program progresses, we're going to keep on coming back to this because this is the number one thing that will stop you. You'll be thinking about your lead goal of 30 leads or 100 leads or 1,800 people sponsored this month or whatever it is.

And there will come a moment where in your mind, your mind will start to tell you that it cannot happen or that you're not worthy or that it's not capable at the wrong time. And when that comes up, you need to capture the thought and shatter it. And by capturing it and shattering it, by capturing it and changing it rapidly with predictable technology, you can break through your own mind walls. One last thing here and then we'll go on.

Let's check out the time here. We're going to go a few more minutes. So if you got to go, you can log off. But I'm going to hang out because I want to teach you how to do this and at least give you, I'll give you one quick demo, okay?

But when you're coming up against the wall, let me redraw this a little bit different so that you can see it because I think being able to see it will make a big difference for you. And hopefully you can see the blue marker. When I start drawing this, somebody give me a shout out and just give me a thumbs up or a thumbs down and tell me that you can or you can't see it. But when we come up against the wall.

See it clearly. You're good. Is it good? Okay.

When you come up against the wall like this. And it's like this is, this is the promised land. Let's draw it out like this. When you come up against your wall, it's keeping you from the promised land of financial abundance.

And this wall I'm promising you for nine times out of ten for you is a belief issue. It is not an issue of what's possible or who you are because you are far more than any obstacle that comes up. But you can do one of a few things. One is, is you can start to focus in on your result.

And I'm not knocking this because this is actually a really powerful tool. And so like you can, for example, read your story over again and read about your result and you can just kind of build up your belief that this, that this outcome is possible. You can maybe go out and find resources that directly work on this outcome. Another possibility is to work directly on the wall and that's what I'm going to share with you here in a minute.

And that's where you go out and you identify the belief and then you change the meaning and change the state associated with it. Not in that order. I'm going to show you the secret here in a minute. Okay.

You can work directly on the belief. It's one of the fastest ways to grow. And one of the fastest ways to do this is to work directly on you because the types of beliefs that will move you forward faster than any single thing you can do is to work on who you believe you are. And I was there to tell Cyrus Kaib three years ago that I thought he was more than someone who was just begging for money.

I thought he was someone that was resourceful enough and motivated enough. I thought he was someone that was willing enough to find solutions until he had his breakthrough. And he took on that belief. He took on that identity and his whole life changed from not being able to put together $200 to a $6 million net worth in three years.

And my question is, who are you? And as you're listening to my voice, do you feel something waking up inside of you? Do you feel a fire starting to grow? Do you feel something burning within you?

Do you feel something burning within you? Do you feel something burning within you? Because if you do, I'm telling you, you are far more than anything you could possibly imagine. You are capable of reaching more people than you've ever dreamed, and you are capable of doing more than you ever have.

And here's what happens when you grow. So let me draw this one more time, okay? This is where you start. This is the first wall that blocks you.

What you don't realize is that. What you don't realize is that that wall is not a wall at all. It's a staircase to a greater life, a life beyond the possibilities that you can ever imagine. And when you work on yourself and you grow yourself, you'll realize that it's not a wall at all.

It's a stair to climb. And the very thing that used to seem like an obstacle, you will now realize is just a wall. It's a staircase. It's just the first step to something much greater.

It is the first step to an income beyond anything that you've been able to hope, dream, or imagine. It's a stepping stone to a better relationship than you've ever had. And the first step is to grow yourself, to become more than you think you are, so you can take that first step on a larger journey. It's a step forward.

It's a step forward in a massive breakthrough of change. So this is cool stuff. So let's go through the formula for changing a belief. And in NLP, I'll be here in a little bit.

I'm going to be in Las Vegas and I'm going to be teaching a one-day workshop on belief change. Here in a little bit I'll be in Lima, Peru, teaching a two-day workshop on belief. And often times as I'm teaching master practitioners of NLP, I'll spend a full ten days teaching different strategies for belief change. change.

What I'm going to be sharing with you is the framework and we're going to be filling it in with different techniques so that you can change your own beliefs, change your own mindset, and change beliefs of the people around you. So let's go back to what NLP is. What's NLP? Backbone.

We're talking coaching methodology here. It's backbone, reframing, and anchoring. Backbone, reframing, and anchoring. That's it.

That's all there is. Everything else is a detail. Now there's some important details and some of the background stuff is really important, or the backbone stuff is really important, but really it's three things. That's it.

You only got to learn three things. So if you want to change a belief, here's the formula. Number one is you're going to capture the belief. You need to actually identify it.

This is one of the reasons that I'm going to recommend that you read your story often and you actually press forward towards your goal because something will happen. So my new goal, based on Justin's inspiration and David's inspiration, is to generate a new belief. I'm going to create a new belief. I'm going to create a new belief.

I'm going to create a new belief. I'm going to create a new belief. I'm going to create a new belief. I'm going to at 30 leads a day consistently and to get it automated.

And I will work on that until I figure it out. Now, if I need to set a goal at 10 leads per day to begin with and then 20 and then 30 and grow into 30, that's fine. But I'm just going to keep on working, working, working until I can figure that out, right? I'll do whatever it takes.

I'll make my list of 100 ways. I'll study. I'll read. I'll go to the inner circle.

I'll learn. I'll go through the top producer formula. I'll read any book I need to. I will figure it out, right?

That's what I'm going to do. So on my way to that, something will happen. A dark thought will come into my mind. And it'll say, well, you're not good enough, Will.

Your family's broke. Your family's poor, right? Or you're not good enough. Or you've messed up.

Or you've had this bad past. Or you've done this one thing. Some thought is going to come into my mind. The three most common kinds are, it's not possible.

I'm not good enough. I don't deserve it. Those are the three things that will hit most people in some way, shape, or form. Doesn't mean it has to be what happens, but it's the three that hits people.

So first is, you've got to capture it. So that means when the negative thought comes in your head before you delete it, write it down. I know that sounds crazy, but you want to write it down because it's those thoughts, especially the ones that have any kind of emotional impact on you, they form part of your wall. It's literally as you're moving forward, pressing forward towards your goal, your mind is literally telling you what the wall is.

It's telling you the universe. It's telling you the composition of your wall until you capture it and write it down. So capture it. Second thing you do.

The third thing you do is before you change the meaning, it is much easier to change your state. So you change your state. And over the live stream, I gave you a bunch of strategies for that. After you change your state, you are going to change the meaning.

That's reframing, right? And then you're going to work on doing what we call generalizing it, which means attaching it to specific contexts in the future. You're going to do it until your brain attaches meaning moving forward. That's it.

Capture the thought. Change your state around the thought. Change the meaning of the thought. Generalize the thought.

And I am not going to go through the whole process tonight because that would be an hour-long demo and we're going late. But I'm going to show you just how the first piece of this works. And next week when I come back, I'm going to come right back to this formula. And what would be ideal is if some of you in pressing forward towards your goals, if you find a limiting belief, that keeps on showing up as you're doing stuff or as you're visualizing.

This is a great one. You're visualizing your outcome and there's a little voice in your mind that's telling you things and it's telling you negative things. If you can identify exactly what it's saying, not kind of what it's saying, but you actually write it down, you capture it, that's your mind telling you what your wall is, what your barrier is. Write it down so you can break through it.

But I'm going to share with you real quick how just changing your state can rapidly change the belief. This is where I'm going to grab some help from my wife. So Andrea, if you want to pop in and say hi to everybody. Hey.

Okay. And let's see, can you guys, yeah, hey, here we go. So here is Andrea and hopefully you guys can hear us. Lawrence, give me a thumbs up if you can hear us.

Okay. All right. Yeah, Dave, wave hello. She can see you there.

Okay. So what we're going to do is we're going to take a negative belief that she's got and she doesn't even have to share what it is. All we have to do is she has to know what it is. Now, later on, I'm going to do some demos where I actually know what it is.

I know what the belief is. But for right now, I'm just going to share with you a couple of simple things you can do to change your state rapidly. Now, you can add in any of the things that we did during the Mastermind, and they will also help you change state. But for right now, I'm just going to show you the power of changing state with the belief.

This goes back to the thing, you know, what makes up a belief? It is thought plus emotion. What happens if you change the emotion around the belief? That's the anchor.

You got something different. If the anchor is fear, if the belief is being fueled by the fuel of fear and you add love into it, what happens? Or if you add in peace, or if you add in forgiveness, you start to change a belief. Changing the state around a belief will change a belief faster than reframing it.

Almost always. Not always, but almost always. And you can produce almost instantaneous belief changes in people, including yourself, by choosing to change your state in relationship with the thought that's generating that emotion. I hope that makes sense.

Okay? So with that in mind, do you have a negative belief that you can identify? I know you track your negative thoughts on a regular basis for just this reason. So you got one.

Got one. Okay. And so I'm just going to make a note back here. Now, is this one that you feel comfortable sharing, or the one you want to keep private?

I'll probably just keep this one. In your head. I mean, I can think of another one if you want me to share. Actually, that might be handy.

Let's do share. Oh, okay. Okay. That's all right.

Let's see. Oh, let's see. Now my mind's gone blank. Your mind's gone blank?

That's okay. You can take your time. Okay. Okay.

Thank you. You're fine? Yeah. I guess I better just go back to the other one.

Let me just do that one. Okay. You want to go back to the old one? Yeah.

So you want to go back to the stronger one? Yes. But not one you want to share. No.

And we're not going to make her do that, okay? Yeah. So she's got it, but… This is the one I can bring up the most.

Well, that's okay. But I just want to do some verification, okay? I want you to actually tell me specifically, word for word, what this belief is. Yes.

How did you capture it? Well, by writing it down. Writing it down. Right.

Yeah. Now, without going into a lot of the context, where did it show up? Did it show up as you were taking an action step towards a goal? Did it show up as you were going about daily life?

Did it show up as you were visualizing? Like, when did this negative belief show up? Well, I mean, it's been around for a while, but when I first started to notice it was when I was starting to go for goals. Okay.

So you went for a goal. Tell us what category the goal was in. Was it, like, health, finances, relationship, or something else? This was probably relationships.

Okay. So we got a real… So, like, family, kids, mother type things. Family, kids, mother.

So it's a relationship goal. So you set a specific goal, and maybe I'll ask you about it, but maybe we'll leave that private, too. I'm going to give you a privacy here. Okay.

You know, I got to go home at the end of the night. When some of you guys are doing demos with me, like, I don't actually have to go home to you, so I can poke you a little bit harder, but, you know, she's going home with me here in a little bit, and I got to make sure that, like, she's still happy with me. I want to go home, right? I know.

I appreciate that. So she's going for a specific relationship goal, and was it while you were taking action steps towards that goal? Yeah. So she's taking a specific action step, something that she's marked out.

This would be her equivalent of getting 30 leads a day, I'm guessing. Right. Right? Yeah.

So it's her equivalent of getting 30 leads a day, and as she goes to take that step forward, the thought goes, boink, and it pops up. When that happens, you want to write it down, word for word, what's going through your head. Seems like the last thing in the world you want to do, but it's one of the first steps to actually changing it. Until you capture it, how can you change it, right?

So she captures it, she's got it down, and then tell me, what's the emotion that's paired with the thought? Because remember, a belief is simply thought plus emotion, right? So what's the emotion that's there? Probably sadness.

Sadness. I'm just going to write this down. You probably won't be able to read it, but I'm going to just write down sadness. And is there any other emotion, or is it just sadness?

Um. Okay. Maybe a little bit of despair. Okay.

Frustration. Despair. And frustration? Right.

Okay. Is there anything else? With that specific thought? With that specific thought.

Um. Occasionally, maybe some anger. Okay. Mostly, these are.

Which one's strongest? Um. Probably the top two. Okay.

So sadness and despair. So notice that, again, a negative belief is going through your head, right? Yeah. Okay.

So sadness and despair. So notice that, again, a negative belief is going through your head, right? Yeah. So sadness and despair.

Okay. A negative belief is going to have a thought, and it's going to have some emotional energy behind it. And once you think the thought, all you have to ask yourself is, like, what am I feeling? And if you don't know, that's okay, too.

You can still scale it, right? And that's what we're going to do next. So scaling it is just saying, how intense is it from zero to 100, 100 being really intense and zero being not at all, right? So let's start with the top two, since that's what you gave us.

And we're just, all we've done is, she's captured a thought, she captured it as she was taking a step forward towards her action steps. And now we're just identifying that. Okay. And identifying the states, the emotional states that go along with it, so that she can quickly and rapidly change them.

Okay? So sadness. If zero represents no sadness and 100 represents deep sadness, like, how much sadness is present in the thought? A hundred would represent…

A lot. A lot. Yeah. Probably, like, 85.

Okay. So there's a lot of sadness around this, right? Okay. That's a five.

So 85. And then how much despair is there, zero to 100? That's lower. That's more of 45, 50.

45, 50. So we're going to call it a 50. Okay. I've got up to 100.

No. No, no, no, no. Each one can have its own scale. Yeah.

Okay. Okay. How much frustration is there? 30.

30? And how… Here it's probably like 10. 10?

Not that often. Okay. Cool. So what we're going to do now is we're going to go directly after the sadness.

Okay. Okay? Now I want you just to do an internal check and ask yourself, is it both safe and appropriate for me? To let go of the sadness?

Okay. Yeah. Okay. That's a yes.

Yeah. And for those of you watching her, it also looks like a yes, right? And now you can do this with yourself. You can just say, am I ready to let go of this?

And sometimes the answer is no, and then you got to do like do something else first, right? But in this case, she's given us a good solid yes. So what I'm going to do is I'm going to help her change the anchors in relationship to the thought. Now I want you to think back to the live stream and I want you to think about all the things we could do to help her change.

Her state while she holds onto that thought. I'm actually just because I think it's entertaining and Kevin Sousa, if you're still up watching this brother, you inspired this. I just want to let you know, but this is just like the most ridiculous thing ever. And all we're going to do is we're going to have her focus in on changing her state.

I'm going to give her two or three different exercises and we're going to see how fast it works. Okay. And actually I don't know because one of the principles, one of the backbone parts of NLP is what we call test, measure, adjust. We test a theory.

We measure the result. Okay. And adjust based on what the outcome is. And that's the exact same principle Dave was talking about, right?

It's the rocket to the moon principle. So what you're going to do is you're going to take your fingers like this. Okay. And I'm just showing the, the, the, the audience here.

And then what you're going to do is you're going to think the thought and then you're going to go like this to the best of your ability on this one yet. No, yes. She hasn't done this one. No, it's okay.

Okay. So we're just going to go like that. I'm going to have you do it for a minute and I want you just, you don't have to pay attention to the thing. You just pay attention to your fingers.

Okay. So think the thought. So she's thinking the thought and at the same time she is going to change your state through finger movements. Okay.

Keep it up. Okay. I'm going to have her, we'll time her for like 30 seconds. Okay.

So go ahead and go. I've got the watch going. Okay. Okay.

Think the thought. Hold on to the thought. I know. See, we're changing her state by forcing her to do something that changes her state while she thinks the thought.

Because the reason that your belief stays a belief is because you allow yourself to collapse into the same state. As you think the thought. And what happens if you just change the way your body is while you think the thought. Right?

So all we're doing here is just bringing up new body physiology. And actually this is a principle called bilateral stimulation that maybe I'll explain in a different time. Okay. And there's a reason why this actually works.

It's a brilliant little exercise. I hadn't thought about it. But like it actually follows a deeper psychological principle, right? Which allows us to have a new, I call this the Kevin Sousa belief change finger movement.

Right? Yeah. It's awesome. Okay.

That's probably good. It does about 30 seconds. Okay. Now think the same thought.

Okay. Okay. Now you can look at her and tell her that it's different. Okay?

In fact, post a comment if you notice the difference. Like it looked totally different before and afterwards. Now I'm just curious, how much sadness is still around this thought? Zero to 100.

I don't really have any sadness. Right. There's some laugh. Okay.

It's gone to laughter already? Yeah. Well, I mean, yeah. No.

Not quite to laughter. If I really focus, I could probably bring it back up. But at the moment, I don't. Okay.

Well, let's try it. Because part of LPE involves testing, and so I wanted to test it. Also, I want her to notice what it will take to recreate the negative state, if she can do it. Now she may not be able to do it, because actually, surprisingly enough, this is a really effective little Kevin Sousa belief change technique.

You should patent this, Kevin. Right? This is probably like something you could sell for like $10 million. Okay.

So with that, I want you to try to bring it back up. Okay. Okay. So we can see it.

Okay. So you can see it there. How much? Yeah, there's a lot.

Okay. Did it go up to an 85, or did it go past an 85? No, it didn't go. But I felt it back inside my core again.

Back inside her core. Right? Now, I want her to pay attention. And I also, if you're doing this at home, I want you to pay attention.

Like, what are you having to do to recreate your state? She had to do something, and I can actually tell you what I think it probably was that she did, just based on her body posture, and what she did with her eyes. Okay? But we're going to ask her the question.

Okay? And we'll see if it matches up. I have my theory. Okay?

If I'm wrong, I'll say I was wrong. But I can tell you what I think she just did. Okay? Afterwards, I'll tell you why I think that.

Okay? So how did you recreate the negative emotion? What did you have to do inside your head? She's doing it again, by the way.

Right? So I know now I'm right. I saw the phrase in my head, and I thought it, and then my head went down. I don't know if I did that as a result of thinking, or if I just did that to create it.

But, I mean, my body posture changed, and that almost immediately created… The… The effect inside of my, like, inside of my gut and my chest. Yeah.

Right. So what she did is she visualized, she saw something. Now, in her case, interestingly enough, she saw words. I saw words.

Which is not what I would have thought. Okay? I thought she went into a memory. But what's interesting is that the way I saw that is that her eyes locked onto the same spot two times, both when she did it and when she remembered doing it, because when she remembered doing it, she's doing it again.

Right? Well, and when I was thinking, I saw the words, but I actually was seeing the words that I journal. Yeah. And so…

You were seeing a memory. I was actually seeing a memory of writing that down. Of writing that down. And that experience that I was having when I was so charged and writing that out.

Right. Because I knew I needed to get that out. Okay. So that's interesting.

So it was a memory. So I was… It was a memory. It was just memory of writing and journaling.

And there were words. There were words involved. Yeah. But she had to visualize it.

Notice, to recreate it, she had to think a thought, and she had to move her body into state. And remember that. Okay. So now, what's the intensity behind it?

Zero to 100? Yeah. That one? Yeah.

Just that one. Oh. That probably was more like a 60. Okay.

So it went down to a 60 with the Kevin Sousa belief change finger twist. Yeah. Okay. So now we're going to do something a little bit different.

Something I don't think that you've seen, at least not from me. Okay. I call this the carry it away on a balloon technique. Okay.

Now, it also could be the bazooka technique. We might try that next. But we're going to try the carry away on a balloon technique. So I want you to locate the sadness in your body.

Okay. Notice where you're feeling it, which means she actually has to feel it for a minute. Okay. So she's doing the same thing again.

Right? And you're doing the same thing, too. So this is not unique. Right?

We all do this. Okay? Okay. You got it?

Mm-hmm. Now, put your hands on the part of your body where you feel it, wherever that is. Okay. So she's feeling it in the tummy.

And notice that that feeling has a size and a shape to it. Mm-hmm. Have you got that? Yep.

And it's also got a… Give it a color. So what color would it be? Probably gray.

Probably gray. Notice she's just picking one. It's not like a science. Right?

Yeah. Some of you might automatically have a color. Others, you're going to have to invent. It's fine to invent.

Okay? So it's a gray color. Okay? And how big is it?

I want you to pull it out with your hands, and then hold it in front of you like this, and then take a look at it. So one, two, three. Look at it. Okay.

What does it look like? And how big is it? Show me with your hands. It's this big.

It's really just the length of my torso. Is it your torso, or is it something else? No. It's just that shape.

Okay. Kind of a rectangular. Mm-hmm. Shape.

Tube-like, maybe. Okay? Yeah. Okay.

And is it still gray? Did the color change? I think she said it was gray. It's gray.

It's gray still? Mm-hmm. Okay. Now just mime this.

Okay? And if you're at home playing along, play along. I want you to just imagine tying balloons to it. Just tie like a thousand, and actually mime it.

Like you're tying balloons to it. Boop, boop, boop, boop, boop. Just tie balloons to it. Okay.

And when it's got enough balloons to float away, I want you to grab it and just send it away. Goodbye. Goodbye. And then just watch it as it melts away into the distance.

Okay. Okay? And when it's all the way gone, let me know. Okay.

Okay? And I could actually see her do that right before she nodded. Okay? Because you can see when people do things.

And now last thing. This is awesome, right? So last thing now. Close your eyes.

And I want you to imagine healing light. And just put healing light in your hands. And then put the healing light right into your belly. And just imagine that healing light filling up your entire belly.

Okay? There we go. So now be honest. Right?

Honest answer. Mm-hmm. Okay. So let's go to zero to 100.

Zero being gone. Where is it now? It's gone. I don't feel sadness right now.

So it's gone down back down to a zero. We can see that. Now the Kevin Sousa finger twizzle, right, that also got it to go down, right? The belief change thing, right?

But for you, right now it's a zero. I want you to try to get it back. And this will be the last round regardless of how far we get. Because what we do in NLP then is we basically cycle back through that.

And in my four-step belief change process, I've already captured. Now what I'm going to do is I'm going to keep on working on changing the state with as many things as I can think about. I could shout. I could listen to music.

I could dance. I could do the hula hoop. I could do the Kevin Sousa finger twizzle. I could use a specific NLP technique.

But I'm just going to keep on cycling through techniques to change my state in relationship to the thought. And that alone will usually unhinge the whole belief. Okay? But we're just going to keep on doing it.

But if not, then we go down to the next phase, which is changing the meaning, which will get the rest if we can't get it all with just a state change. Okay? So try to pull it back up. Okay.

And I want you to do the best you can. Okay? Now does it look the same or does it look different? It looks different.

It's different. But there's still something there. Yeah. But it's much harder.

Much harder to do. To bring it back up. So with the take it out of your body, attach it to balloons, and bring light back into your body technique, right, the whatever I call it, the amazing balloon release technique, like you can do it. And I just actually invented that one earlier today.

Maybe somebody else has invented it too, but like I had never seen that before. And I invented it today for you. Yesterday for a client who needed a simple, or maybe yesterday for a client who needed something simple to do at home, right? Because I understand the principles of NLP that make it work.

And it's not all the details of NLP that make NLP great. It is the backbone, reframing, and re-anchoring when we're talking about coaching. And that's what makes NLP great. And if you focus in on those simple things, there's a million ways to do them.

So with that in mind, what's the intensity of the sadness, zero to 100? Zero. It's still a zero? It came up a little bit.

Oh, okay. Yeah. We're talking. We're talking about that.

Yeah. That's probably like a five. Like a five. A five out of it.

So down from an 80 to a five. Yeah. It was real subtle. Does the belief still feel true?

Be honest. Does it feel true? Yep. I don't know that it feels true.

Yeah. It's changed anyway. Yeah. It's changed.

It's not completely changed. I can tell that just by watching her. But it's at least changed. And the question is, is how much does it have to change before that concrete wall, that becomes like a paper wall?

Like if you've seen those things in Japan, those like rice paper walls. And that's essentially what we've done. We've taken this huge reinforced concrete Berlin wall and we've made it rice paper. Right.

And now she can just go and step right through it into a new life. Well, that's a lot easier to change my state to more positive because even if it's not completely gone, it's much lower. Lower. Lower.

And if the thought comes up, it's like this much energy versus that much energy. Right. And I can do some other energy techniques and replace that or fill that void. She can do her affirmations now.

She can go ahead and do some other technique just to bounce her energy up and to get through it. So out of five, we're going to do one more thing with it just because I said I do two more things and then we're done. And this technique is another simple technique. This is actually a real technique.

I figure I might as well teach you something that's like real rather than like making up stuff all over the place. Right. So is, and hopefully you guys are getting some good value out of this because this stuff took me like probably $100,000 of coaching training and like years and years in the trenches to figure out that it's not hard, it's super simple. Somebody's trying to sell you a secret.

Here's the secret. It's simple. It's like way simpler than you could ever imagine that it is. And what you need to do is you need to find somebody who can make it simple rather than make it hard.

And that's what I specialize in. I specialize in taking really complicated things and making them so my seven year old can do it. And when I do that, I know I've got a good technique. So this is called the water bottle toss.

Okay. This actually uses the same principle that the Kevin Sousa finger twizzle. Are you going to throw this at me? Nope.

That's not that one. No, not that one. Okay. I've seen this one.

She has seen that one. Okay. That's a different one. We actually toss a water bottle at people.

But I'm not going to throw a water bottle at you again. I got to go home with her. So I don't want to do that. So what she's going to do is she's just going to toss a water bottle back and forth while she thinks the thought.

Okay. And it can be as slow or as fast as you want. I know you're catching things, and I know you are. She's actually probably more coordinated than I am, but like, true story, right?

So like she can, if she was uncoordinated, she could pass it that slow and it would still work. But she's probably pretty coordinated. So she could probably just kind of go like this. And all she's going to do is she's going to think her thought for about a minute while she passes the water bottle back and forth.

And while she's doing that, I'm going to talk to some of you who've got a thought running through your head right now, because I know you're out there and just toss it back and forth about a minute. So some of you out there are saying, well, those techniques don't work for me. I know. Right?

Now for Bunchy, it will. It'd be fair. There's probably 80 to 85% of you just doing the three silly things that I did today will change your state. And then there's going to be 15% of you, just because I know how the numbers work, that it's not working for.

You're like, well, I'm doing these techniques and it's not working, and why am I broken? And the answer is no. You just need a different technique. You still need to re-anchor.

You still need to reframe. Hold onto the thought. Keep on thinking it while you toss. Okay?

But you just need to do something different, and that's where a skilled coach can help you. I'm going to give you some more ideas as the sessions go along, but remember, it's test, measure, adjust. If I said no, no, no, I would be looking for a different way to go over, to go under, to break through the wall. Right?

Because there's always a way. The question is, is how quickly will it work, and how quickly will we find the answer? And that's been my experience. If somebody's willing to go at it long enough, they will never, ever fail, although they might have to try a thousand things before they get there.

Okay? So just take another couple seconds. Think your thought. Toss it back and forth.

This is a real technique, which is hilarious. I learned this out of a conference, right? They taught us how to throw water bottles back and forth. It was awesome.

Right? And a bunch of people were dropping them, which is all part of the technique, too. And if you really have zero coordination, you can literally hand it. It can be the water bottle hand, and you can just hand it back and forth.

Well, and this only has a little bit of water, so it's throwing the balance off. Throwing the balance off. Go ahead and set it down now for a minute. Okay?

Now think the thought. Okay. Okay? Okay?

I can see it. Now try it hard to get it back. Now she might be able to try hard by thinking another memory, or thinking about it in another context. Notice she's visualizing again.

But she's searching. Yeah. Is that right? Yeah.

And I'm having a hard time. I don't… I'm not… Does it…

I'm not bringing anything up. A belief is thought plus emotion. Right. There's no emotion.

If the emotion goes away, it's just a thought. And now that thought isn't a wall. It's rice paper. Break right there.

Right? So, like, I can see the words. But they have no more… I can see the thought.

But it's not a… It's just… Look at her gestures. It's not a big deal.

It's not a big deal. It's not a big deal. It's not a big deal. Right?

It's just words. It's not me. No. And this is important because my wife is not an actor.

I don't ask her to pretend. She does demos with me in local classes, too. I always tell her the same thing I tell everybody. I don't actually want you to pretend.

If it hasn't changed, I want to know. Yeah. So I can do something else. So I can test, measure, and adjust.

Right. But has it… Does it really feel like the emotion has changed? At least for right here, right now.

Right here, right now. Right here, right now it feels like it's changed. Right. Could it come up again?

It could. And what could she do? She can toss a water bottle. She can do a piece of finger twizzle, right?

She can do a hula hoop. Right? She can do the Brian Couch. Right?

Which is awesome, by the way. I want to get video footage of that. Yeah. That's going to end up in a video I do.

One of my lead capture videos at some point, if Empower Network's okay with that. But that's… I don't know what that is. Oh, yeah.

I did this demo where he blasted through a state by hula hooping. Oh, yeah. You can tell me about that one. Cool.

I can tell you about that. Yeah. So Brian Couch. Yeah.

Huge props to you, brother, if you're watching. We should all hula hoop. Yeah. That's an awesome mindset technique.

You use a hula hoop, and you change your life. So hula your way to happiness. So anyway, so this is the first part, or this is the first two parts to doing it. So as you're doing your action steps, as you're moving, pressing forward towards your goals, notice when you run up against those walls, and as you run up against those walls, capture the thought.

Write it down. Because that, literally, what's coming up is your own brain telling you what is part of the wall that is keeping you from the promise. The promise land. Don't let yourself wander in the desert for 40 years.

The promise land is just right next door. And all it takes to get there is just a few simple little exercises to get you there. And it all starts by changing your state. So I want to bring Dave out to wrap this up.

If Dave's still there, come on out. Yep. And you can go to the next room. Thank you.

I appreciate that, honey. Okay. Okay. If Dave comes back out, I just want to say this, and I'm going to get real close to the camera, because I want you to be able to see me right in the eye.

I believe in you. It is your time to break through. You had the failure that you've had in the past, and all of that failure has brought you to the point where you're ready to close the chapter of failure in your life and step into powerful success. I want you to know that I believe in you.

And the reason that I am here right now. I truly believe that when we get to the next life, whatever that looks like, we will look back and realize that we were all placed together for a reason. And when we get there, we'll know what that reason is, but I believe that part of that reason is so that I can teach you tonight how to totally change your life, and how to break through the walls that have kept you stuck for so long. And with that, we're going to have Dave go ahead and just wrap up with any final thoughts.

Thank you. Thank you. Thank you. Thank you.

Thank you. Thank you. Thank you. Thank you.

Any other final words that he's got? And then we'll turn you guys loose. We'll be back. I think it's next week on Thursday, from 5 p.m.

to 8 p.m. mountain time. Which is 7 to 10 p.m. eastern daylight time.

It might be two or three hours, we have to see what we have planned. But it'll be two or three hours. I think you've paid for two and we're over delivering. So, whatever that over-delivering looks like.

So, my last challenge to you tonight, and this is not an action step. But I want you to write down in the inside of the group. if someone from Ian Corporate could start a thread inside there. If not, I'll get to it in like two minutes.

But I'm just going to say, what did you learn tonight? What was your biggest breakthrough, whether it was from Dave, whether it was from me, whether it was from something that you just downloaded from the universe, whether it was from Justin? Write down what was your big takeaway in a couple of sentences and write it down right there. But I believe in you.

I'm looking forward to next week. Big things are coming. Dave, it's all yours. Hey, cool.

Well, you know, I actually learned a secret tonight, and that's this. You know, just think about your struggles about getting leads and do this. No, I don't really have anything else to add here, Will. I think that we've been on for quite a long time.

I just think that the combination of what we did tonight is incredibly valuable. And so, you know, everybody who's on here, I just want you to realize how special this group is and how special you are. And that if you focus on the things that we talked about tonight, which really, I mean, if you break it down into what did we talk about tonight, we talked about changing your state, changing your beliefs, and focusing on your goal in small chunks, right, which is actually quite simple, right? And I can't really emphasize, like, this is the time and the things that actually made me break through was, I stopped thinking about success as this two-to-four-year plan, right?

Like, oh, in two to four years, I'll go diamond, right? That's a really common thing in network marketing. And I started thinking of it as, like, this is my income that I'm going to create, and this is how much I'm going to create every day, and then this is how I'm going to create it, how many things I'm going to sell, and how I'm going to generate the leads to sell it, right? And so it became, rather than a two-to-four-year plan, it turned into a this-is-what-I'm-doing-today-and-right-now plan.

And that model produced the result of the two-to-five-year plan in 90 days, right? So I compressed two to five years into 90 days, right, by just focusing on what to do today. And so that's what this coaching group is all about, is focusing every day on the things that are going to make you money. And so, Will, I don't know, and I left during part of this because I had to run up and talk to Mars about something.

And did you talk about the… the tracking, the things that we're going to be tracking, and the bonuses people are going to get, or are we going to release that video in the group, or when are we talking about that? Well, you know, that's a great question. Yes, we're going to be talking about that.

What we're going to be doing in the next… in the next little bit here is we're going to be… Here, let me just go ahead and… I'm going to grab my camera and just kind of hold it here.

I had it standing so I could do demos and stuff earlier, but let me turn this back on. Okay, so let me just… Can you see me? All right, so what we're going to be doing is we're going to be releasing this bit by bit.

We don't want to overwhelm anyone. And tonight, basically, I changed the action steps that I want to ask the group to do based on what I'm hearing. What we're going to do in the next 24 hours is we're going to give everybody their group assignments. Some of you have been messaging me asking for special treatment and being put in a special group with somebody.

And I'm going to tell you right now, you don't want to do that, right? I've done a lot of these coaching groups, and what you want… Because you want to get twice the help is what you're getting right now. So if you're working really closely with someone, we're probably, probably, not necessarily, but we have probably broken you up.

In fact, if you've asked me specifically to be put in a group with somebody, I have probably specifically requested that you not be put in a group with that person. And here's why. And that's not because I'm mean. It's because I want you to get twice the help.

So imagine that, for example, I was working with my wife in our business to produce leads. What I would want is I would want my wife in one mastermind group, and I would want me in another… mastermind group for two reasons. Number one is I'm going to get…

I'm going to get… Instead of having access to five minds, I'm now going to have access to ten minds to help me solve that same problem, right? Does that make sense? So you actually want…

Like, I'm going to get ten times the help by breaking up and by having us together. The other reason we want to break you up is if you're really cozy-cozy with somebody, the two of you can kind of plot to overthrow the group. And I know that sounds funny, but we don't want you doing that. We want you to learn to work with a new group of people and to form a new group of relationships, and you can continue to work with the person that's your current workout partner or your brother, sister, mother, aunt, uncle, whoever.

Okay? And so we've broken you up on purpose, but we're going to be assigning you groups within the next 24 hours or 48 hours or so. And when you get in those groups, we're going to ask you to self-organize. And I'm going to give you some specific directions around that once we get that far.

But from tonight, based on all the feedback that I just got from David, we're going to give everybody… We'll give everybody… Well, let's see. Today is Wednesday, we'll give everyone until Friday to do this.

And we'll also give groups of five as an outcome. So your two action steps from tonight, based on what we just got, is we're going to ask you… And I'll write this all down in the Facebook group, and we'll have an email sent out for people who aren't on Facebook. Okay?

But two things. Give me just a quick second. Number one is… Is we want you to identify what you're going to have to do in terms of daily production.

So just like Dave talked out, you're going to map out your daily production goal. And if that confused you and you didn't really get… If you don't get that… Well, actually, let's do this easier.

All we want is your key statistic. Okay? All we want is your key statistic. That is your one thing you're going to focus in on figuring out.

For a lot of you, it's going to be getting 30 leads a day. For some of you, it's going to be getting 10 leads a day. For some of you, it's going to be sponsoring two people a day. For some of you, it'll be something else.

But we want you to focus in on one daily statistic that you can pour all of your energy and focus into getting. I can tell you right now that mine is going to be to generate 30 leads a day. I upped my count by five based on David and Justin's story. So I'm going to focus in on getting 30 leads a day consistently each and every day.

I've done more than that in a day, but I don't know that I've ever done it consistently for a month, and I think that would just totally rock my world if I could focus in. And get that goal. So we want your key statistic, and we want you to post that in the group. And if you've got that right now, I'll create a post here in just a minute, and you're going to post that key statistic.

The second thing that I'm going to ask you to do is I'm going to ask you, this came from my stuff, I'm going to ask you to make a list of 100. And I'm going to give you two days to do it. I'm going to give you until Friday. Now, you can aim that list of 100 at your big outcome, which is your income goal, or you can aim that list of 100 at getting your next keystone.

So for me, where I'm going to aim mine, I am going to do a list of 100 ideas to get 30 leads a day. And that's what I'm going to brainstorm, and that's what I'm going to work on for the next little bit. Dave, do you know what your daily production goal is? My daily production goal?

Yeah. Yeah. 23 event ticket sales per day. That would have been starting today.

It would probably take me one to two weeks to figure out how to do that. And so probably, by the time I figure, it'll be like 30 a day. 30 a day? Yeah.

So basically, I've got to get, you know, we have anywhere from 150 to 200 members coming in a day. I've got to get like, you know, 20%. Really about 20% of the people coming in to buy an event ticket somehow. Right.

So he's got to get 20% based on current statistics of people coming in to buy an event ticket. Yeah. And so, Mike, first thing, so for his key statistic, he would say, here's my key statistic that I'm going to pour my energy into. This is what I've got to figure out.

For me, it's leads. Dave's got leads figured out. So for him, it's how do I get people to buy a ticket? Yeah, I'm focused on something totally different than people.

Like, I'm at a point where I don't care at all about how much money I'm making because it's kind of a natural progression. But I'm focused on the event and the culture and the upsells and stuff. And so all my, I've got more goals than what I put in the group. But that goal for that particular one, that's my metric, is about 23 event tickets.

I get sales a day, which that'll be up because we're doing somewhere between five and 10 a day right now. So it's a big difference. It's a huge difference, right? But a very doable difference, too.

So Dave's second, so his first action step would be to write that in the group. And again, I'm going to post that post here in just a minute and ask you for that. What's your key statistic that you're going to focus your energy on daily for production? So this is a key production goal.

It could be, it's probably going to be traffic, leads, sales, upsells. It's going to be probably one of those things for most of you, right? But it could be different. The second thing, Dave's second action step is going to be to make a list of 100 for that key daily statistic, which is making a list of 100 things to help him get 23 or 30.

I actually have, well, no, I got to 50 because I did it my way. Right. I'll just expand that list by 50. I already did that.

I've actually got, like, since I thought of that, I've got, like, 30 things, you know, planned that are going into action to increase the ticket sales statistics. And so I think that that'd be an interesting thing. And the group will find this as well. I mean, how many people in this group actually just started coming up with ideas to hit your goal once you actually had a clear goal?

Right. Which is part of clarity. Clarity, focus, and energy. Those are the three things you need to get a goal, right?

So we're working hard on clarity right now and breaking it down into the, the most minimal thing to get your result. So those are the two action assignments that we're going to give you until Friday to do those two things. And starting Friday, we're going to start having you tracking what your daily activities are to get to that goal. And we'll, and we'll talk about that here over the next couple of days.

So watch the Facebook group. And remember, to retain access to the bonuses, you will have to do that. And at this point, we've given everybody enough warnings. I mean, you'll still get access to these coaching calls.

And I believe that tonight, we gave you more than $1,000 worth of value. I actually had to pay thousands of dollars. I think literally probably $100,000 to figure out most of what I learned here tonight. And so in my book, you've already gotten $100,000 worth of value.

This can change your entire life. And so those two things are what we're going to ask you for. We're going to ask him for by Friday. On Friday, I'm going to, I'm going to start teaching you what you're going to start tracking the following week.

So those are the two things. And again, there'll be a Facebook post that just maps those out and makes it real clear. So David, is that, is that clear enough for everybody? Yeah, I think that's clear.

Okay, cool. That's all I got, man. Cool. Well, guys, if you, if you got a lot of value from that, you know, give, give Will a shout out on Facebook, Justin a shout out on Facebook.

And, you know, I just appreciate all of you. And more importantly, I'm looking forward to helping all of you get massive results in your business with this group, right? Over the next 90 days, leading, leading into the next event. It really is going to be transformational because we're all focused on the right things.

And so that being said, let's go ahead and end the broadcast and we will see you guys on the next broadcast in Facebook groups and in the accountability groups. So, talk soon.