Tracey Walker’s Blogging System: One Video, One Week, No Blank Page

You sat down Saturday morning to write your first blog post, and seven and a half hours later you finally hit publish on three thousand words you’re genuinely proud of. Then Sunday came, and you stared at a blank screen wondering what on earth you were supposed to write about this time. That exact moment, the dread of an empty page with no plan behind it, is what William Wood brings to Tracey Walker, who the Leadership Council named as one of the two people in the company who blog better than anyone else.

Tracey’s answer isn’t a burst of inspiration. It’s a calendar.

Why does writing every day without a plan burn people out so fast?

Tracey explains that when she started blogging back in 2008, her mentor told her to publish daily, and she did, because when nobody knows who you are yet, you need to be in front of them constantly. What changed her approach wasn’t losing motivation. It was outgrowing that stage. Once she had a team to coach and customers to serve, she no longer had the hours to write daily, so she shifted to one long, substantial post a week, planned three months at a time in ninety day chunks written out before the quarter even starts.

Each week already has its topic assigned before she sits down. No staring at a blinking cursor wondering what to say. She compares it to a touring performer who doesn’t change the show for a new city, only the audience: the same message shows up as a video on Tuesday, a live stream on Wednesday, and a blog post on Thursday, so she’s never inventing three separate ideas in the same week.

How do you actually turn one video into a finished blog post?

Here’s the part that changes the math on how long a post takes to produce. Tracey doesn’t write her posts. She speaks them.

She records a short video first, working from three loosely connected bullet points she’s jotted on paper, and keeps it under fifteen minutes since it’s teaching, not a sales pitch. That video goes straight to her assistant, a transcriptionist who cleans up the grammar, drops in subheadings, and builds the post around the transcript. Tracey then edits whatever she wants before it goes live. The reader has no idea the words on the page are the same words she spoke into a camera in one take.

your blog is, it’s like a web, it’s like a wheel, a wheel with spokes, right? And it does you no good to have isolated pieces of content, right?

Every post links back to the ones before it, so a reader who lands on part three of a series gets pulled into part one and part two as well, which is why her average visitor sticks around for several minutes instead of clicking away in seconds.

What’s the actual challenge holding most new bloggers back?

It isn’t a lack of expertise, which is the excuse Tracey hears constantly from people convinced they have nothing worth teaching. Her counter is a story from a team coaching call the night before, where a member struggled to find the right words for directing a new member to log into the back office. Tracey pointed out that the same person gives their child a direct bedtime instruction every single night without hesitating. The skill already exists. It just needs to be pointed at a new subject.

She’s also blunt about staying narrow. One theme, not three or four, especially for anyone starting out, because juggling multiple subjects confuses an audience before they’ve even decided to trust you. Tracey herself manages three related areas (marketing, blogging, and entrepreneurship) but only because she’s found a way to move between them without creating whiplash for her reader. For someone new, she recommends picking one lane and staying in it roughly ninety percent of the time.

“Talk about what you enjoy talking about and what you can speak freely about, intelligently about.” That’s how she frames the whole approach, and she means it as a genuine filter, not a slogan. If you can’t speak on a topic without research every single week, it isn’t the right topic for your blog, no matter how in demand it looks from the outside. The blog does the sifting and the relationship building. The banners and capture pages on the page are just where a reader who already trusts you goes next.

The full session goes further than what’s above, including Tracey’s approach to banner testing and her two separate email lists. Watch it in full, free, when you Create your free account.

The full session transcript follows below.

Transcript

Hey guys, here we are, William Wood. I'm with the amazing Tracy Walker. And everybody knows Tracy, she's awesome. I was asking the Leadership Council, who does the best blogging in the company?

Two names came up. David Wood's name came up, and the amazing Tracy Walker's name came up. So, you may know Tracy from being on stage, you may know her from the inner circle. Today, Tracy is going to be talking to us about how to blog in the context of the Empower blog and how to use it in a way to build relationships with people and to get leads and get sales.

And so, Tracy, thanks for being here. Oh, absolutely, William. It's always a pleasure, and I'm excited to be able to share some information that I have to help everyone blog a little bit. Maybe with even better understanding of why you need it and how it works and how you can benefit from it.

And I'm just ready to, you know, I want you, I know that you are, you know, engaging in this almost like a newer perspective, which is awesome, because then that helps me to, you know, remember to talk about some things based on questions that you bring up. Not because I'm trying to skip them, but because sometimes, you know, you forget what some of those core things are. And so, please, at any given time, let me know if I need to clarify or dig deeper or anything. I'd be happy to do that.

Okay, I really appreciate that. And I probably will be asking you some questions. And, whoa, my camera just like turned upside down. That's pretty exciting.

Am I standing on my head here? You are. Yeah, yeah, let's turn that over. That's like a cool trick.

I don't even know how I did that. But technology is amazing. Let's see that again. I think that's, there we go.

Okay, I'm right side up. I'm on my mobile phone here. But let's go ahead. And the question that I had asked you off camera a minute ago is just in regards to your blog.

You know, here I am. I'm a new blogger. I know that I need to be blogging for a purpose. But when you're sitting down to blog, what is, what are some of the goals that you have before you ever sit down to produce content?

For me, I leverage my blog as a way for, I consider it like brand management, right, or brand maintenance in my world, more so than, oh, my goodness, this is my high power lead generation tool. We will talk about how I generate leads with the blog. And I do, I'll show you some stats here. But my intent is to provide an online resource for people to get information about the topic.

That I am discussing without feeling a need or pressured into doing anything other than learning about that topic. Now, of course, I do break into a lead capture page or working with me, but my intent. And what I think about is how can I provide information that someone could use whether they join me or not and feel like they got something of great value from me enough that they'll be willing to either share this blog post. Or, back and visit on their own okay fantastic and could you go ahead and bring us through maybe three of your most recent blog posts and I want you to bring it through the through the lens of someone who again like me is going into blogging relatively new to it and says well I'm not even sure what I should be thinking about before I get started so think about it so go to the blog post and go okay well when I sat down to write this blog post this is kind of what was going through my mind these were my goals and then this is how I put the the post together if you can just walk us through a couple posts I think that'd be super handy okay um also let me go ahead and share the screen for a second also what I do want to mention will is that so here's the blog here what I do want to mention is that prior to this even part of the blog post even being written or anything like that what I do is I actually have a contact with a blogger and I have a contact with a blogger and I have a contact with a blogger and I have a contact with a blogger and I have a contact with a blogger and I have a content schedule and a content calendar content schedule and a content calendar content schedule and a content calendar all right so if you hold on let me go all right so if you hold on let me go all right so if you hold on let me go grab it because this would be great to grab it because this would be great to grab it because this would be great to show hold up sure sorry for that slight show hold up sure sorry for that slight show hold up sure sorry for that slight delay but so every month I'll try to delay but so every month I'll try to delay but so every month I'll try to show this here every month I have my show this here every month I have my show this here every month I have my contents calendar that I put together contents calendar that I put together contents calendar that I put together all right and so what happens is that all right and so what happens is that March done.

I try to do them in 90 day chunks. So what happens, yeah. So at the end of December, I sat down and I wrote out ideas, concepts, things that I felt would be of value to the marketplace. And then I broke these, these topics down into like 12 or 13 weeks or whatever that is, and identified what topic I was going to talk about for each week of that month.

Prior to sitting down. So in other words, I don't get up in the morning, sit down at the computer and say, Oh Lord, what am I going to blog about today? Right. I used to.

And that, you know, when you're trying to blog daily, it's just, it's brutal. You know? I was going to, I was going to ask you about that when you make your map. Cause I'm on a, I'm on a mobile phone because I'm having, I'm having internet connections with my laptop.

But do you actually release a blog post? Every day or do you release three days a week, five days a week? Like what have you actually done over, over time? Okay.

Um, over time. And I want everybody to understand this, you know, what you do depends on where you are in your development process. So when I first got started blogging, yes, I did blog every day. All right.

My, my mentor said, uh, this was 2008. This was the first time I'd ever learned about blogging. And at that time he said, you know, you need to write an article every single day. All right.

And that's what I did. I did it primarily because you're new. Nobody knows who you are. They don't know anything about what you offer.

And unless you're that consistent and unless you are in their face on a, on a regular basis, you know, people are, you know, you got three seconds on a page, you know, and people are just clinging over whatever. And so you have to remain, you know, focused and targeted. You have to be hitting their screen as often as you can. And so, yes, I blog, I blogged every single day and then sometimes I got tired of writing and then that's when I figured, okay, wait, I could actually do a video.

How about that? And if I could take the video and put that on the blog, then that still serves as my blogging every day, but I don't have to write it. You know, I get burned out with writing at times. So then I would alternate with the video and the written version as well.

Um, and then after a while, as my, my brain started to build a little bit and people would engage or interact or whatever that was or opt in, um, and started generating more income, I found that I just didn't have the time to blog every day because I was growing a team or I was doing coachings. I was doing a lot more with my day than just sitting down because I had no customers or leads. Once that starts to happen, allocate differently. Now I'm at a point where, um, Oh, you took the upside down again.

That's cool. I don't know if you're agreeing with me. That's cool. I can't, I can't see my, you'll have to warn me when I'm standing on my head.

I don't know why my phones are doing that, but it's kind of funny actually. But let's see if I can flip myself back, but go ahead and go ahead and keep on going. I'll, I'll sit back around here in a second. Now I'm back.

Look at that. I didn't even, I'm like doing gymnastics. So I'm so excited about this interview, but I'm doing headstands. That's how excited I am.

I'm at a point where I decided I'm going to do a, an Epic blog post, which is, you know, 2,500, 3,000 words, something like that. I'm going to do that. Once a week. All right.

I'm not doing Epic blog posts every day. I'm releasing more in-depth content once a week. And so I work based on that weekly schedule. And so that's why for me now, January, February, March, for example, that 90 day cycle, I already have it written out for each week.

What topics I'm going to discuss and I can prepare properly for that, that bit of information before I sit down to the computer. So just mentally, that's there's no stress. In other words, when I sit down because I already know what I'm going to be writing or blogging about. Fantastic.

Can you, can you give us an example? And if it's a past schedule or whatever, that'd be fine. But could you actually, and maybe if you could go off your screen share for just a minute, because I'm not sure that they can see, they can see it with, they can see your schedule without it. If you could show us your schedule one more time.

Sure. So this is February, right? Yeah. And so what happens is I actually, I actually decide what type of content I'm going to create for the week.

And then I leverage that same type of content across different mediums. Right. I don't change. Like, like for example, if you think about a superstar, a singer or entertainer, when they go on tour, they don't change up their show.

Every, every time they go to a different city, it's the same show. It's the same lighting. It's the same order of songs. It's the same guest appearances across all 50 cities.

Right. So they don't change the show, they change their audience. And so that's what I'm doing here. I'm saying, okay, if I'm going to do a video, the video is going to be listed.

The first one is five components of having a successful online business. Part one, which is a lead capture page. So I'm going to talk about that in a video, but then on Wednesday, I'm going to do a Periscope. I'm going to talk about that exact same thing.

And then on Friday, I'm going to release my blog post. I'm going to talk about that exact same thing. So that message for the week is consistent. I don't have to come up with something new to talk about three times a week.

This is my topic. And this is, these are the different platforms I'm going to use. And so when I get to the blog, I already know the premise of what we're going to do. So hopefully people can see that.

So I choose, I choose three mediums basically. So video blogging and Periscope are my things, right? Committed to those. And those are the days that I do them, right?

I do the video on a Tuesday, Periscope on Wednesday. I do the blog post on a Thursday. You can see that the content is the same for each of those days. Right.

And then I've got other stuff on there, like, you know, empower our call things that I need to do in addition to that. But essentially the red text is the content. That's actually super helpful for me. I'm going to go make a content map here.

Probably. That would really, really take a lot of pressure. I'm a fast blogger. I'm a very, I'm thinking I'm a big writer, but like, holy cow, it takes me a while to do.

So if I had a map and I could just let it kind of burn in the background of my subconscious mind over a few days, I think that'd really help me once I got down to write about it. So super, that's super useful. So thank you. You got it.

Thank you. So now. Let's look at. Back to the, you want me to go back to the screen share now?

Let's go back to screen share. Let's look at your, and remember when we're on screen share, I don't think they can see me or me right now. So we'll be seeing the, the recording will show what you're showing on the screen there. Walk us through.

Again. Said, you know, I was looking at maybe I was looking at my map and this was my goal. And this is kind of how I knew I had to put it together or just kind of walk us through the process. But you're using generate and create your content.

Okay, that's fine. Um, so for example, the theme for this month, right? It all starts with my content starts with my topic, my theme. So my theme for this month were, uh, was the five components to having a successful online business.

And so what I did was to streamline that there's obviously five parts, right? Cause it's five components. So each week I'll talk about a different component. So week one.

Was you need a lead capture page. I went into that week two, which need an auto responder with three is your offer. So this is where we are with this one, right? It's you need, you need a highly converting offer.

And so what I do is I sit down and I don't, I don't, um, I don't write the post out just, you know, in any type of particular way. What I do first is like in my notes on my, my, um, notepad or whatever, or just where I'm taking notes, I'll think about what do I know about an offer? Right. What do I know about an offer?

Why is an offer important? Um, could an offer help somebody? What happens if somebody has a bad offer, right? And if they have a bad offer, but they had a great lead capture page, you know, what could happen?

So I just, I try to look at the benefits to having, in this case, having an offer and then why a person would want to have an offer that has been proven to work, right? Also, I'm always thinking about how I can bridge that into selling. Empower. Empower in a very, very soft way at the end, right?

So I know that someone could learn about an offer without having to be an empower. But if I could paint a picture that, um, you could choose the wrong offer because you don't even know what you're looking for. Yet we have a proven offer that has created over $185 million in sales. Wouldn't that make more sense to at least use the offer that's working, right?

So how can I create a bridge? Between what I'm teaching and what I'm selling and then in the middle, just, just try to give as much value as I can in reference to it. All right. So, um, So another, another question here, so to take this blog post, for example, and I like to go back to goals.

If I get somebody who's goals with something, I can kind of reconstruct how I might approach something. So your goal is to share value. Your goal is to create bridge and your goal is how can I present this offer in a way that really, you know, helps them understand something. And also.

May interest them in, in what I'm, what I'm doing, but what about the audience? Like what audience are you writing to? And I'm not talking about, you know, I don't need all your secrets or anything like that, but like with this particular blog post, like who, who is the audience that's in your mind as you're writing. Okay.

So my, my target market in general, right. And so it's funny that you say that because in my free video training right here, I actually have three of the main, four of the main things that I feel anybody needs to understand. Right. Which is a marketing.

So I'm going to talk a little bit about what marketing is and how marketing works, like the different pieces and processes to it. So those are videos and then identify your target market, crafting out your message, and then your marketing medium, to me, those are the most important things that you could do, whether you're marketing on the internet or off the internet. You know, I have a marketing background and so you have to know your audience no matter what. And so that's why that's there actually to help people craft that.

Uh, for me, my blog is about marketing, blogging, and entrepreneurship. Okay. Right. So for people, so those are my focuses.

So those are the three main areas I'm really ever talking about is marketing, blogging, entrepreneurship. I don't really talk about relationships. You know, I don't really talk about health and fitness. Uh, I could, right.

Uh, I don't really have long posts about me and my son. Right. Although I integrate stories sometimes, but the core focus is marketing, blogging, entrepreneurship. So that's consistent with the market.

So these are people that ultimately want to learn how. To be better in those areas, right? So the one who may already be in some type of network marketing business or affiliate marketing program, and they want to know how they can make more money with what they have through marketing. Well, then they could come to Tracy because Tracy talks about specific marketing strategies, setting up your business, understanding the components of everything, um, the entrepreneurship side.

People who want to shift from corporate to. Um, free enterprise. I did that. So I have points where I could talk about mindset and, uh, you know, challenges that you face.

And so I talk about that because it's, it's a core issue for me. Um, and then blogging naturally is one of the ways that active things, active tools that I use. And so I speak about that as well. So my audience is composed of people that want to learn in any one of those three areas at any given time.

So I talk about that. So if I'm blogging, I've got to also mind my audience and define my audience, know who I'm writing to and make sure that my, my, my topics are there. Now you, you, you broke down, you have three kind of mega topics that you're covering there. Um, do you recommend that most people zero in that's kind of three big themes or four big themes when they're, when they're blogging or no, no, I really recommend you see one, you know, one theme is really good, especially when you're new.

Because it's hard enough coming up with content about one thing, right? But now you're going to overwhelm yourself with three themes or four themes, right? All the reasons why I have the three themes is because I've found a way to seamlessly integrate the three where it doesn't, it doesn't create disconnect for me in my mind. And I can, I feel I can speak or write or convey information about any of them without taking away from the other.

Um, okay. Or making my audience feel like it was bait and switch. I think that they're all kind of right. Yeah.

So, but you recommend for a new guy. So like for me, for example, um, if I wanted to position myself or brand myself as like the money mindset guy or something like that, I would need to zero in on that one topic. And then every week I'm going to be organizing my content around money mindset and that way my blog isn't like disjointed. I'm not blogging about, uh, my dog.

My dog on Tuesday and my kid and people don't even really know what my blog's about. Is that what you're, am I hearing you, hearing you right? Okay. That's absolutely correct.

You want to be more on target with what your main theme is really, in my opinion, 90% of the time. You know, I don't want to put people in the box and say, don't ever talk about other stuff. I'm saying you should be talking about your main content so much that even when people see you talk about something else, it's like a treat. They're not confused.

It's just a, Oh. Of this person, not a, well, what the hell is this blog about? Are you talking about dog food? What are you talking about?

Got it. All right. Super useful. So, so you're there, you're, you're thinking about your audience and then here we are with, with the blog.

So go ahead and walk us through this blog and just tell us again, as you were crafting it, like, um, and it'd even be useful to know, like, what did you do first? Um, what did you do second? What did you do third as you were, as you were going through and putting it together? Okay.

So you guys are going to get some of my little secrets and tricks. People don't really recognize this that much unless they're really paying attention. But what I do first, actually, I mean, you see this text here, but what I do first is I actually create a video, right? I actually create the video first because the video, um, like I said, I can speak it better than I can write it a lot of times first.

And so what I will do is I will just do a little outline of what I want to make. What I want, what, what topics I want to hit on or what bullet points I want to highlight in that particular day's topic, right? So this is, this one is about having an offer, right? And so essentially I'm talking about, um, this is the most important piece of your internet marketing arsenal of the five components, the most important because it's where you make the money, right?

If you don't have an offer, then, then it doesn't matter about anything else and autoresponder traffic. All of that is irrelevant. Okay. If your offer isn't working.

So I talk about three things. I say that you need to have, uh, something that's in demand, right? So in other words, I'm thinking about like what three or four points could I make quickly that get people saying, okay, I get it, right? So three points are, it needs to be in demand, whatever it is that you're selling, it needs to be in high demand.

I mean that a lot of people should want it. And then three is that it should be highly converting, right? And highly converting, meaning that it's working so well that it's making a lot of money. So people are, so obviously people are buying it, right?

So, so I, because I know a lot of people come from, oh, I want to work in my passion, right? Oh, I'm passionate about, you know, birds, bees pollinating, right? Okay, well, great. That's what I want to talk about.

That's awesome. But where's the demand? Like at what point are people buying something about bees pollinating? Right?

Okay. So if you can identify that that is something in demand, then go for it, right? And if it's in high demand, that's even better. And if you could identify an offer already in the market, that's selling this thing where it's already making money, then that's probably an area that you should look at.

On the flip side, if it's not that, then you know, you're going to struggle. You're going to be passionate about it, but you're going to be aggravated and broke with it. So let's not, you know, confuse. So that's, so I come up with those three or four bullet points and then I speak those things, right?

I speak those things in my video. And so then what happens is, um, I'm going to pause you for, I'm going to pause you a little bit on, on, on your video, uh, on your video piece. So when you, when you do video and every, I know everybody's different with this, but when you do video, do you like map out the video before you go and record it? Or do you know your content well enough that you just basically turn on the camera?

Okay. And start speaking. Yeah. For, for training videos.

This is what guys remember. This is not a sales video, right? This isn't like we did in generation hero where we're mapping out the 12, right? This is training information value.

So yes, I know it well enough that I can speak it. And let me just go back. This is why I suggest that you blog about something that you know about, right? It's we don't spend a lot of our time having to do massive research or spend a lot of, a lot of the bulk of the energy that we have trying to come up with content.

But if you're speaking about something that you have, um, a sufficient amount of expertise or firsthand experience or knowledge or whatever about, it's going to make it a lot easier. Right. You know, like for me to have a blog on, let's say NLP, right. I could do it.

I could see that people want to know about it, but God, I would struggle with creating consistent content. Yeah. Every week being authentic because I have to learn it. I have to study it and then I have to feel confident expressing it, which probably isn't going to happen if that's my blog, you know, make it something that you, you are passionate about or that you can speak intelligently about somewhat so much that you don't have to struggle with coming up with what to say.

Now, now for me, that's not a problem, but I am just putting myself in the shoes of, of somebody who's new. Who, I mean, maybe they don't have an expertise and they're coming into this and, and they don't even know where to start. So if you had somebody that's brand new on your team and they really, they genuine, I mean, it's not that they're unintelligent or uneducated, it's just that they've never really been in this expert position, which is almost what, what this sounds like you're doing is you're having an expert blog that kind of takes a deep dive on one topic.

Um, maybe with one big topic anyway, over, over a long period of time. What would you recommend to that person? How would you recommend that they go about, um, positioning themselves and building expertise? Well, let me just stop sharing for a second.

We're having a little bit of a discussion here. Hold on. Um, you know, I, I would probably beg to differ that people don't have an expertise in something. What happens is that we get started in home-based business and we think the only expertise that's valuable is leads or money or proof of either.

Yeah. Um, and that's not true. Um, there are a lot of parents, for example, like for example, we did our team hangout last night and we were kind of doing some, we were, we were practicing new member coaching. So I was coaching them on new member coachings and, um, some of the team was some of them when they were doing their role play, um, they were struggling with the right words to say when it was time to direct someone to go and get their event ticket or log into the back office and actually upgrade to take team building formula, whatever.

Yeah. Whatever it was. And I said, listen, think about it like this. I said, do you have kids?

And she said, yes. I said, when your kids, uh, when it's time to go to bed, right? Generally you would say, Hey, listen, Johnny, it's time to get in the bed, right? It's not really, you know, it's a directive.

It's time to get in the bed. Hey, turn the TV. This is the last 20 minutes. Make sure you turn the TV off and go in your room and get in the bed, right?

It's very direct. It isn't hesitant. I said, and you bring that, don't forget that you know how to give directions because you give directions and this part of your life, all we're asking is that you take that same skill of giving directions over here and just changing out what you're saying. So instead of saying, Hey, it's time to get in the bed, you're saying, Hey, here's what we're going to do.

Log into your back office, right? And it's so, so I know that people bring knowledge, they bring expertise, they bring things that they're already good at. They bring that in their lives somewhere else to the table here at empower. The goal is to help them realize that they can use that over here, right?

They can. Right. And so I would probably have to just kind of dig with them a little bit and help them figure out where that is. Maybe through a coaching call or something, figure out where that is for them.

And then have them leverage that and bridge that into empower. I just don't believe, you know, if someone's coming into our industry and they're like, you know, especially like. 30, 40, 50 years old, it's impossible that you're not good at anything. There's something that you are good at.

And let's just figure out how we can bridge that with an opportunity. So I would try to, I would try to figure that out of them. Sure. Super helpful.

All right. I want to distract you from your blog for a minute anyway. So bring us, bring us back and show us this is awesome stuff. Good.

Okay. So anyway, we'll talk about this, but this is my light box, right? So I do. I do use the light box feature, um, which is part of the, um, this is actually part of the basic, if you have a basic blog, you could, you could use light box, but, uh, we'll come back to that.

Um, so yeah, so I do the video first. I do not fully script it out like word for word. I do loosely put the outline together and have the bullet points in my head. And then I hit each of those points.

I try my best to keep them, um, under, you know, 15 minutes or so. And. When you say bullet points, are you talking mentally, are you having like three bullet points? Five, two, does it depend on the video?

Well, you know, I, I, I am kind of indoctrinated with like college and, you know, writing outlines. So it's like, if you're going to have bullet points, you need to, if you're going to have two, you gotta have three, right? So yeah. I have three.

Okay. Three. So I stick with at least three. Um, I don't like to go into four and five unless I can break it up like I did with the five components.

Then I would still each one up into its own. All little, um, all little piece and then break it down even further. So in other words, I wouldn't try to do in one video, here are the five components to having a successful online business, right? I would break those components up into their individual five pieces and then give three bullet points for each of those five.

That makes sense. Okay. Um, so yeah, so like three bullet points is good. Um, and, and you know, the engagement and the content that you're sharing.

Uh, like I don't really worry about the timeline cause it's not a sales video. It's just informational. But at the same time I am kind of concerned, like I don't want it to be a 40 minute, you know, dissertation, right? You know, you're looking for under 15 minutes, a couple of bullet points, a couple of three bullet points and, and, and you actually write that down on a piece of paper or do you more kind of just think about it in your head and then have it organized mentally?

Um, I usually write the bullet points down on a piece of paper. Just so I can, I think about them and then what I'll do in my head is I'll actually find ways that I can connect them, um, so that I don't forget what the next one is. Right. Right.

Well, it's kind of like a little, I don't know. I want to get too deep in it, but it's kind of like, I don't know, association, right? I'll try to associate the three of them so that in my mind I don't forget. So if I say the first one and I talk about it, that at some point I can bridge myself into the second one without saying, Oh shoot, what was the best thing I was going to talk about?

Right. So I'm trying to figure out what kind of association could I have between them and then I just kind of let it go from my subconscious because the thing is I know this stuff, um, let's just go, you know, and you can take as many takes as you need to with it. It doesn't have to be perfect, but that's the power of editing, right? So If you start with your video and then, and then where do you go once the video is done?

Okay. So then I send the video to my assistant. She actually happens to be a transcriptionist, right? And all my blog posts is, is the transcription of my video.

Nice. Right? So I don't write this out. I speak it in my video and then she goes back, she transcribes it for me, everything that I said, and then she fixes it so that it makes sense when you read it.

Cause sometimes when you read things or say things, you might say it differently than you read it. So she makes sure that it makes good grammatical, you know, in grammatical order, it makes good logical sense. And then she, and then she puts it together in the post. Um, and then I have her to, you know, like right here, it says the importance of an offer where she can actually put little subtitles and things of that sort in there.

But all this post is, is the written version of this video, right? Right. So I'm not double, I'm not, I'm not doubling up my work. I'm repurposing the content.

You got it. So, um, any, anything else? So you cut the video, you send the video over to your assistant, your assistant transcribes it, she cleans it up and then she probably also is creating the post. What about like graphics?

Like I noticed you have, you have a graphic here and you have a video. Yeah. She goes to Google images and she picks, you know, I trust her enough. She picks images that are relevant to the post and she sticks them there.

She formats the entire post for me and then she puts it in a draft and then I can come in and make whatever changes, amendments, deletions, additions, whatever I want to it. But at least the structure of it is already there for me so I don't have to start, you know, from a blank white canvas essentially. Um, right. Yeah.

Then, um, also, um, what I use is, um, inside of our blogs we have, um, and the theme settings, on most of the themes, you have the option to create your side banner, right? Your footer banner and your middle of the post banner, right? Right. So this is the middle of the post banner.

So what happens is if you activate that feature, then it will automatically insert whatever photo and whatever link that's attached to that photo somewhere in the middle of your post on every single post so you don't have to. So you can basically insert an ad in the middle of your post without having to physically go in here and add it to the media. It does it itself. So that's what this is.

You'll see that on every single post. So that's using that middle of the post feature. Right? Now the, the, the mind, the issue behind that is if I've got somebody that's, that's reading through this content and they're finding value in it, I want to get them to a certain point where I'm hitting them with a message that.

Yeah. That speaks to them because if I'm targeting them the right way, if the right people are reading my blog posts, then the message that I'm giving to them in like this gunshot type of method, um, I wanted to start something up inside of them. I don't want them to feel like a millionaire who the hell cares about being a millionaire, right? If you read my blog and it's about marketing, blogging and entrepreneurship, it's not off track to present an option about how to make, how to become a millionaire.

You know, it's congruent. Right. Yeah. So the message has to be congruent, but I want them, if they're reading, I want to inject them with that message.

I don't always want to wait to the very end, um, call to action is the very passive way to do it, but it's branded as well. So it doesn't look like, Oh, I'm just selling something. Sure. Um, so that if we come on down here to the bottom, then, um, then we've, here's basically the call to action, right?

Different calls to action. So we've got a couple of text links here, right? I suggest you go ahead and click here and discover the converting offer, right? Cause I've talked to them about the offer and say, well, what if I could just show you an offer that's already proven to work?

It's in demand, it's in high demand and it's highly converting. This one works. Just take a look at it. You don't have to use it, but this is how I've been able to do what I'm doing.

And if you just want to leverage it, here's access to it. Right? And then this is a hyperlink image here. Partner with me.

They could click on that. It takes them right to the lead capture page as well. Um, and then one more click here and then we're done with the post. Right.

Okay. And, um, and then pop back up to your, your middle of the page, your page banner, and you talked about this a little bit. You said that it was brand, um, talk to me a little bit about that. Just tell me a little bit more about how you approach your branding.

And, um, and how you approach your, your banners. Okay. Um, what I really, really like to do, especially when working with empower is I like to be as, as congruent with the message of empower. I don't know if it's just on my end.

I don't know if it's just on my end, but I can't hear you all of a sudden. You can't? Oh, well let me stop sharing. I can't, I can now.

You can now. Okay. I can now. I'll say this and then I'll go back to screen share.

Because I'm actively building Empower, I want to, as best I can, make sure that my messaging is as congruent with the vision and mission of Empower as I possibly can. Because what I don't want, which I've experienced before, is for my message to be kind of over here and people get excited about that. And then they sign up and then they don't see the link between how what I said over here is meshing with what Empower is saying. And so the irony about this is, you know, Dave's vision that he shared is to create 100 millionaires a year, right?

That's what he said he wanted to do. And so when we were at the Generation Hero event, I asked him, because I hadn't done this branding just yet, right? I was getting ready to. I said, is that still the vision, right?

Is that still really where we're going? And is it possible that if you get on stage and you start talking, that that might come out of your mouth, right? And he says, yeah, that's still the goal. I said, OK.

So then I went forth and I said, all right, I can align with that. Like, I want to help him do that. OK, so now what I'm going to do is I'm going to create a messaging around something that would be the same type of messaging that if someone got started with me in Empower Network, it wouldn't throw them off if they heard our founder say we're on a mission to help create 100 millionaires. So that's how I approach it from a standpoint of what is it that Empower is already doing?

Of its many facets, right? That aligns good with me, right? I have more of a yellow, yellower side of stuff, right? All right, can you hear me?

Uh-oh, we're breaking up. I don't hear you, Will. And I'm not sure if Tara's still not. OK, I hear you better now.

If you last little segment, just in case, and let's see, let me look at the time, about 39 minutes in. Just in case we need to edit it. But if not, we'll just leave it in. This is still good stuff.

But if you could just go back. So you talked to Dave. This is what I heard. Let me repeat it back to you, and then you fill in the gaps.

You talked to Dave. You said, is your goal still to create 100 millionaires a year? Is that going to come out of your mouth on stage? He says yes.

And then you said you wanted to align with him. That was about the last thing I heard. After that, it kind of went and garbled on me. OK, so that gave me the, in other words, that just gave me the confidence to proceed.

Because not every initiative that Empower Network has. I can be the forefront leader on that, right? Not everything. Not all of us.

So the idea for me is to find something in the Empower world, the Empower community, the Empower whatever, and find the thing that I can attach to, and then use that as my force to reach my marketplace. Some people, it's going to be the lead factor, right? Some people, it's going to be the sales factor. Some people, it's going to be the event factor, right?

For me, it's the mission factor. And yeah, so I want to be able to, because I bring more of an inspirational side to the business and to our company, right? I'm not the all-time leader in recruiting, right? I'm not, I haven't made the most money in Empower Network.

I haven't done it the fastest. You know, none of those things, I mean, I do what I do, but those aren't things that drive me. What drives me is the mission part of it for us. And so I am inspired every day to align.

And so I just wanted to make sure it was congruent first with Dave, because I didn't want him to change it on me, right? And one time, that's what it was. And I said, okay, that's what I want to focus on and talk about, right? Then I just, that's what I wanted.

So I came up with the headline, right? Let me come back to this. And really quick, I'm going to run and grab my plug for this computer. But I'm on a mission to help create 100 millionaires a year.

Will you be one of them? Right? And I sent that to my graphic designer, right? And so he's been working with me for a little bit.

He's been on a team and stuff like that. And so he's been in Empower Network, right? He understands what we're doing a little bit. He knows my style, you know, that type of thing.

And so this is what he came up with. And for the most part, I was like, oh, that's perfect, right? That's perfect for like a little banner. So I did supply to him the phrase.

I did supply to him. I did supply to him the picture of me. And I did supply to him that I wanted the call to action to be click here to learn more, specifically those words. And then he created the imagery around the content.

Got it. Now, I don't want your laptop today. I can see you're trying to die. Why don't you grab your cord here?

Yep. Okay. Sorry about that. I'm back and we are good.

Okay. Okay. So, so far, this all makes sense. Like why I'm using the middle of the post banner.

Um, how I'm creating the content. Like I'm not, I'm trying to work smart, not hard. Like guys, I'm not, I'm not trying to work on this blog post forever. Right.

It took me 12 or 15 minutes to do the video and then I'm done. I'm sending it over to her. Let's transcribe it. Let's make it look pretty and nice.

And, and these images, once they're done, they're already done. Right. This is automatically inserted. I don't have to do any additional adding media to it.

Um, and I mean, she just adds a couple of the text. Text links so that people can bridge over and actually access the lead capture page or whatever that is, but that's the gist of the post. And that's on all of these posts starting from 2016. That was my idea.

I said, look, how can I create epic content without having to sit down and write all of this stuff, uh, and, and make it quick and, and fast and move on to something else. I said, Oh, I know I'm going to record a video. We're going to transcribe it. It's going to be the post.

The average person isn't going to recognize that it's the same words that I'm saying that I'm writing. So, so be it. That's my theory. Not too scientific, right?

Well, but that's what it is. Oh, I don't hear you. Can you hear me now? Yes.

Nice. This is fantastic. I spent on, uh, I mean, just so that everybody knows where I'm at, right. I just wrote my first blog post for empower network on Saturday.

I released my second one yesterday. Yeah. And my, my first one. It was 3000 words.

I think I spent seven and a half hours on it. It's awesome content. Yeah. I mean, I look, you know, and I was like, I got done.

I was like, there has got to be a faster way to do this. You know, I'm thinking, I'm like, I should do this every day. No, not every day. But having said that, I would actually not change it because the content I put out is fantastic.

But, but the, but what you just gave me, you just literally gave me a formula to, to organize my content over the next three months. Yeah. To have a more consistent theme to what I'm talking about and to, uh, and to spend, you know, maybe I won't be able to do it in a Tracy Walker 15 minutes, but I bet I can get it done in under an hour. Um, and that, that's huge.

So you have just saved me seven hours at least per blog post. So, um, yeah, check is in the mail. I'm just saying, this is great. Good stuff.

So, um, on this blog post. Is there anything else that that's a, that's a goal of yours that you, that you had as you were putting together your content, um, or you were organizing, you know, the way the structure of how this post is put together? Um, well, you know, at the end, you know, I don't, I don't have a lot of text links and things like that all throughout the middle part of the, of the content. Um, what I will say is this, let me kind of, um, hold on, let me scoop this over so I can use this scroll bar.

Cause I hate. I haven't to just do that like that. Um, if I were to scroll up, let me scoop this back over. Um, what you'll notice at the top though, which is really important in terms of just blogging is you have to remember that your blog is, it's like a web, it's like a wheel, a wheel with spokes, right?

And it does you no good to have isolated pieces of content, right? So, so each piece of content should be linking to another piece of content. Because that's what makes it a web, right? Right.

So in this, I'm talking about part number three, but I linked back to part number one and part number two. Got it. Right. So the internal blog posts, um, that's really important.

A lot of people miss that. Uh, they, they don't, they don't think it's a big deal, but it kind of is because, you know, there's a thing on, um, on analytics that talks about how long a person's time is. Right. Right.

And it stays on your, on your website, right on your blog. Right. And if, if a person's on there for 30 seconds or whatever, I was just looking at Alexa earlier today and it was saying that people were on my blog for like, you know, three or four minutes. Right.

So, um, that's pretty decent. You know, it's pretty decent. Uh, I don't know, you know, I can't tell what exactly they're reading. I didn't go into all those details, but the idea is that, um, if someone lands on this blog post and then they can't connect to something that I'm referencing.

Because I'm forcing them to go try to find it, you lose a lot of credibility in that way for them to come back. Remember I said at the beginning, I want people to get enough value that they either come back regularly to visit or at least share this post. If people don't feel like they're getting enough of the information, they won't come back or it's too difficult to navigate. They won't come back.

So at the beginning, I do like to make sure I reference previous posts or anything relevant. Right. It doesn't have to be the most immediate previous post, but whatever I'm talking about here, I've got to find something I've already talked about previously that I could then send them to, to get more information about that topic, which then leads them to something else where they could get more content. Right.

It's a never ending cycle of, of content. So that's it. Okay. Anything else that's important inside of the blog post?

Um, I would say that, you know, these banners that we have, the access to the blog post, these are really important because, you know, a lot of people have blogs, but they don't know how to monetize their blogs. Right. And so that's what we're doing here at empower, right? We have blogs, but our goal is to monetize them as best that we can.

Um, one of the things that Dave recognized and what I believe is, you know, part of the whole, one of the reasons why the blog was the focus for him for empower network was because, um, generally with blogging. People have to come up with offers of their own that they can advertise, or they have to create partnerships with third party companies that would be willing to put their advertisements on someone's blog, usually for a fee, you know, like if company ABC paid $500 a month, they'd be willing to put their banner on your blog.

But in return, your blog has to show and prove that it generates enough traffic. For their target market, that it's worth it to them to pay you $500 to intercept your traffic, right? That process of learning all in its own, all in itself. Right.

Um, and, and so empower says, well, what if you could just sell what we sell? What if you could just sell your own affiliate based business and use it through the banner ads? So if someone were to click and they were to buy, yes, you still make money. From your blog, because that's where they clicked and that's where they chose to buy.

That's the method that they came through the funnel that they came through. So I think it's really important to test out different ways that you can attract people through your banner advertisements. I've changed these, you know, over the years, you know, a lot of times I I've tested the empower ones, right? Cause empower provides a lot of different resources for your banners.

And if you don't have your personally branded one, that's okay. Just, you know, pick one that you like. With, um, that empower provides, but make sure that it speaks to the market, right? There's one that says fire your boss and it has a man on it.

Then there's one that says fire your boss and has a woman on it. Right. So from that perspective, I would always use the fire your boss with the woman because analytics shows me that there are more women that visit my blog than men. Got it.

Right. And so if you don't know these numbers, then just take a, just take a wild guess. Like, I know that I probably attract more women. Than men.

Right. Oh, because of that, I would just say, well, let me just roll with the women and see, you know, as opposed to the men, I would rather the women see a woman on the banner. Um, fire your boss was one compared to a simple shortcut to making money online is another, um, another angle. And, you know, I thought about that and I said, well, do I want people who want to fire their boss or do I want people that are already kind of on the internet looking for a better way?

Um, you know, if you want to be a better leader, bring in pani, you know, fire a woman on the internet. Um, and this is why this book is so important. This book is so important and it's about, um, it's about the actual value of being on the internet. Right.

These are very, I mean, it's not about how the panel looks, it's about what the banner is saying to me. Right. Um, how do you, how do you, once you've got a banner, how do you know that, uh, that you've got a good one versus one that you want to replace? I track it.

can use. This is by in no means attempt to get you to use this particular one. This is click meter. It's a decent one.

Um, there are some others out there. Uh, but for example, I'll show you. And then I, and I just put this one up, um, maybe a week and a half ago, you know, and I'm just now kind of ramping back up to my, um, my blogging. And like I said, the Epic content and my format of how I'm doing it.

But as you can see here, this blog footer banner, right. Has gotten 23 unique clicks, right? This light box, this one isn't running this one, the light box that pops up over like a pop over that one's gotten two unique clicks. Now middle, I didn't put that in until maybe a week ago, about four days ago.

I said, Oh wait, let me kind of insert that. So, so far 12 unique clicks. On that. And the side banner is at eight, right?

Got it. They're not high numbers right now. Cause it's just kind of getting going, but it does give me an indication of where people are clicking on my blog. Right.

I'll probably let the numbers ramp up a little bit more to at least a hundred or so like that. But, but essentially most people aren't clicking on my side banner, right? Because of what it looks like, or if they're just not looking at it, but more people are clicking. In the light box.

Right. So the, I have my light box set up to pop up when a person is getting ready to exit the blog. Right. So for whatever reason, people come on here, they stay, they, they chill for about three minutes and then they get ready to leave.

And then boom, I captured them. Got it. Now the irony is that the image for the middle and the light box is the same. Right.

Right. I mean, it's the same image. This, now this is a different image, but they all say, well, this says something different. So I'm testing different headlines too.

So let's keep that in mind. Right. This one says how to become a millionaire in three years or less. Right.

But if we scroll down this middle of the banner, this middle of the blog and the blog light box, the pop up are mission based, right? I'm on a mission. So it's two different messages. So obviously if people are clicking this, this middle one, more and the light box more, which is the same image, the same message that I would probably just kind of gauge that if I were to change this side banner to that message, because I do have a banner with that message on it, that if I changed it, this one would probably increase in clicks.

So maybe people don't believe they can become an internet millionaire in three years. Maybe it sounds too good to be true. Right. But me saying I'm on a mission to help.

Well, no one's, you know, fighting me on that because I have, right. But now, funny thing enough, that footer banner. So let's kind of come back down here. The footer banner is how to, let's get back over here.

It's how to become an internet millionaire in three years or less. Right. Right. So the footer and the side banner are the same.

However, the footer banner is getting more traction than the side banner. Right. So, you know, I mean, three times as much, you know, so I don't know, you know, I have to kind of analyze that people are actually scrolling down to the bottom of my blog. They're looking around, right.

They're taking their, they're interested in something. Maybe that side banner just ain't doing it for them. I don't know. Right.

We'll play with it, but that's how I know. And then I would change. Yeah. That's how I would analyze it.

And, and then I'm assuming that you have, that your, that your banners are going with whatever you've got going on, that your, your banners are going to, some sort of custom capture page that you felt. Yes, these are only on my blog. They're going because that's how I can, because there's so much more that goes into these custom capture pages. For whatever reason, I couldn't get my, my, um, my guy to, to use the, um, uh, the Insta builder inside of our back office.

I wanted him to use Insta builder to create the lead capture page custom if he could. Right. But right now there's some idiosyncrasies in it that doesn't allow it to be as flexible for custom like this. So I'll speak to the powers that be on that.

So we had to do it. He had to build it on his own and we just installed it on my server as a result of that, you know, cause I want, I like to use the empower tools, you know, I just rather do that. So because of this, yes, because this is my, my mission, it's on my blog. Everything I do outside of the blog is driving her back to the blog.

My Facebook banner says this, but it has the blog link. My Facebook fan page has the blog, my Periscope. Has the blog link. My YouTube has the, I want to drive the traffic to the blog and then I want the blog to do the sifting, the sorting, the engaging, the educating, the entertaining.

I want the blog to do that. Right. Right. But once they're here, yes, I take them to a custom lead capture page, which is still a little more congruent, right?

The exact system I use to earn over the 1 million because everything in my branding is the million. Got it. And so then when they opt in, then yes, they go to the empower VSL. Got it.

And, and so let me feed back what I heard. And this, this is just, again, remember I'm, I'm trying to figure out what your, you know, how your strategy works so I can apply it in my own way. And, and I've said this, I think in every interview that I've done, guys, remember no stealing stuff. Stealing's not cool.

Modeling. Modeling means, you know, figure out what Tracy's doing. That'll work for you. And then put your personality in there.

And then you're going to put your personality, put your expertise, put, you know, put your system into it. But, but having said that, what I heard you say is that basically all your social media, all your Periscope, all points, if you had a YouTube channel, I'm guessing that would be the same. It all points back at your blog. Your blog is the place where you're filtering and sifting and building relationships.

And then your blog is, is aiming people at the capture page, which generates your leads, which then generates your, your abilities. So that's the, that's the key to cultivate an audience. Now those are the words you used, but that's what I heard you say. Did I get it right?

Or did I miss any, did I mess anything up? Yes, that's the, that's exactly right. That's the gist of it. But let me just throw this out there.

I want everybody to remember, like, it's, it's like a coin, right? A coin has the heads and the tails. It's two sides, but it's the same coin, right? So, so one side of our coin is our, our content, right?

Our more passive approach, which is the blogging aspect. The other side is our more direct response, right? Which is our advertising, our Facebook ads, things of that sort. So from, from an advertising perspective, I don't send people to the blog, right?

I send them right to the capture page because essentially we're paying, we're paying for that. And we want to, we want to get as many leads, targeted leads as we can for the dollars that we spend. But from a social passive side of things, the organic process, the brand building, that whole value, driven world. Yes.

It's about everything I have goes right to the blog because that's where your authority, your credibility and your expertise is either received or not received, right? Hopefully from your market. And even if you're doing advertising, once you get the leads, they're cold for the most part, right? Or they're warm maybe to, to get them hot even is to leverage the blog and communicating with them.

And that helps. That helps to bridge people in and say, Oh, wait a minute. You know, there's something to this person. They actually know something, right?

It's not just sign me up. They can actually teach me something. Um, and I want that. I want that working for me too.

So, so I, and I don't want to get too distracted on email marketing cause I've already kept you about as long as I told you I would. But, um, and this has been a fantastic interview, but just if you could give me the, like the reader's digest version, you know, once you've got people, um, you know, once you've got people on your list, how do you use your blog in relationship to your, your email list? Okay. So let me come back down here.

There's two different lists that I'm really building with my blog. All right. Um, there's this list, which is just my blog subscriber base. That's it.

Okay. Like these are people that come that did not opt in to, you know, this page or whatever. Maybe they did, but for the sake of the conversation, they feel this form out, which means they want more of this content. That's what I'm asking them.

Fill it out to get my additional posts, right? This group of people I don't send empower offers to. Got it. Right.

I don't send swipe. I don't send webcasts. I don't send, you know, join right now because they didn't ask for that. What they asked for was just content.

And so what happens is I actually have, um, in my a Weber, I have, uh, what's called, uh, a, a, a, a, a, a, a, a, a, a, I'll show you this. Um, I have what's called, well, I don't want to get all into it. Let me know if you want to see it, but I'll try to explain it. Well, just give us, give us, I mean, I would be happy to bring you back to talk about it later.

I just want to respect your time and, um, give us the reader's digest version, tease us a little bit and actually point our, point our brain in the right direction. Okay. So if you're using a Weber and I believe get response may have it as well. I'm not a user of there, so I can't speak wholeheartedly about it, but there is an option.

Can we take you off of, can we take this off? Uh, um, put you back on the screen so we can see them. Um, there is an option inside of a Weber and I believe there's one inside of get response to where you can connect your RSS feed of your blog directly to a particular list, right? So, so I set up a list that's, you know, blog subscriber list and anybody that opts into that yellow box goes into that list.

What happens is I've connected, it's called a blog broadcast and I can add it to my blog. I can add this blog RSS feed to that blog broadcast and whenever I publish a new post, this automatically goes to those people. Got it. I don't have to go into a Weber and type out an email and send it to them manually.

It automatically sends it to those people, right? So I've automated how I continue to communicate with people who want my blog content by just setting that up once. Then I hit publish. I'm done.

I know that they're going to get it right. Got it. I communicate with people that way. And then of course the people that then click on any, oh, I'm sorry, the people that click on any of the banners and get taken to the lead capture page, they're on my empower list.

And now those people, I'm not really hitting them with more blog posts, so to speak, because they're like opportunity seekers, whatever. So I will hit those people with swipe copy, webcast, join today, special offer, Dave's talking, empower. All of that goes for those people. Got it.

Super cool. Well, I know I've kept you about as long as I asked. I asked for an hour. You give me a little bit more.

We had a little tech issues at the beginning when we were getting started and I was having problems over here on my end. But I wanted to say thank you. Your website is TracyWalkerSpeaks.com. Right.

Is that right? Yes. So everybody who's listening, I'd just like to, and we didn't get to the other two posts that I asked you about. I asked you to do, but that's fine.

You gave us a ton of material and great structure to get us organized. So what I'd like to ask everyone to do is go find Tracy's stuff and give her love. Comment on her stuff, share her stuff, read through her stuff. And whether it's social media or her blog, just make sure you return the love that she's given us to her and really just help her out by, if everybody who was listening to this went and left some comments on her blog.

And if everybody went… And maybe shared something, that would repay her for volunteering and coming in and being so generous with her knowledge and the free education that she's given us. So thank you, thank you, thank you, Tracy. Is there anything that you want to say, a parting comment to everybody before we wind things up?

Yeah. I would say to, you know, don't, well, think about blogging as just a way for you to share some information that you know can benefit someone. That's it. I really don't like to see people struggle with blogging or content or what do I say or trying to fit in a box that they think they need to be in to communicate.

They don't. Talk about what you enjoy talking about and what you can speak freely about, intelligently about. If people were to engage with you and comment, when you comment back, that it's a volley of a conversation that's natural, you know, it doesn't sound like it's forced. So thank you.

So to take some time to dig and figure out what that area of your life is that you can talk about, and then just know that there is a way that you could bridge that over to helping somebody either get free, get out of debt, make more money, spend more time with their family, work from home, have a business with low startup, right? There's got to be some type of bridge in whatever that you already know that you could use to then get people to over, get people over to your lead capture page. And if you just keep it simple and keep it fun.

And don't stress yourself out about it. I think you probably start being a lot more energetic about getting your blogging done. Yeah, it we're, we're all a lot more powerful when we're authentic, aren't we? Yeah.

Yeah. And I see that all over your blog. I see power and authenticity. Yeah.

The best box to be in is your birthday suit. Well, that'd probably get a lot of leads, but I mean, no, but I mean, I, what I'm saying is, is that, you know, if you're just in your own skin and you're not trying to force your if I, if I tried to force myself into Tracy Walker's skin, I couldn't do it. I could not blog exactly the way she can. I don't talk the same way she talks.

Um, our interests are probably slightly different, even though there's a lot of areas where they probably overlap. Um, I'm not my brother, Dave. I mean, look, I'm wearing a colored shirt and I got a jacket on, you know, and you wouldn't catch him dead today, you know, dress like this, right? So I'm going to be, I'm going to be the best will I can be when I'm in my own skin.

Tracy is going to be the best Tracy she can be when she's in her own skin. And it. Yeah. It makes it a lot easier to communicate.

I love it. Tracy. Great, great, great content today. And thank you.

Thank you again. So glad you had a chance to, to chat and share some concepts and ideas. Well, it's always, always joyous hanging out with you. Always a joy.

It is. It's always a joy. Okay. And Tara, this is the place where we'll break off the recording.