Sales Funnels Explained: Why Most Marketers Never Convert Leads
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David Wood opens with a number: two and a half months after he started his internet marketing business, he had a week where he made over $25,000. Two and a half months before that, he was homeless, living in a green 1996 Dodge Caravan with the paint peeling off, freshly fired from his job at Greenpeace, sometimes eating at soup lines. That gap, he says, is what taught him the one thing that actually made his business work: the funnel.
Why his own success could not be copied
Wood describes working eighteen hours a day when he started, drinking caffeine until he passed out from exhaustion while his wife took a hosting job to cover their marketing costs. It worked for him. He was sponsoring two, three, four, sometimes ten to twenty people a day into network marketing businesses, and eventually sponsored thousands of people. But he noticed something that frustrated him: nobody else could replicate it. He brought in people who were part-time, people who were 86 years old and hadn’t grown up with iPhones, people with no built-in credibility or personal story of hardship, and time after time they fell on their faces.
His diagnosis was simple: what he was doing took too much time in the day, and only people willing to work all day and night could do it. Everyone in a part-time category struggled. That observation, he says, is what gave birth to the Empower Network. Before any of that, though, his actual method was primitive. His sponsor had handed him an audio tape and told him to wander Walmart passing it out. He did it, and it went nowhere, because he was pitching suspects directly on his business with no step in between. Either they were interested or they weren’t, and then nothing happened.
What a funnel actually requires
Wood lays out the funnel as a shape: wide at the top, narrow at the bottom. Traffic and leads pour in at the top, and at the bottom they become customers, then real prospects, then affiliates, distributors, and partners. But he is direct about where most marketers fail: every stage of a funnel takes real skill, and most people are not honest with themselves about that.
I’ve seen people consistently create capture pages that get between two and 3% of the traffic turn into leads. Let me tell you what that’ll do to you. It’ll make you go broke.
He breaks the funnel into stages with target conversion numbers. First, a lead capture page, which he says should convert at least 20 to 30 percent. Second, a small front-end offer, priced around $25 (he mentions a range up to $47 or $67), which needs to convert at roughly 10 percent of prospects into buyers, something he admits will astound marketers who have never had an offer convert that high. Third, a slightly higher upsell, around $100 a month, which should convert 30 to 40 percent of those buyers. Fourth, a bigger one-time upsell, around $500. He is candid about his own limits inside this system: his own best capture pages have converted at 10 to 15 percent, while his business partner Dave Sharpe builds capture pages that convert at 50 to 60 percent, which is why the two of them work together rather than each trying to do everything themselves.
He also explains why the escalating price structure matters beyond the math. Recruiting straight into an opportunity that costs $500 will lose money almost every time, because it takes more than $100 to generate a distributor lead and most people are not interested in joining anything on first contact. The wide net has to be cast with a message broader than “join my deal.” That is why, he says, the Empower Network’s core message is simply an offer to help people make more money in whatever business they are already in.
The case for paying the affiliate everything
Wood contrasts his old results with his new ones. In his early network marketing days, wandering Walmart and Safeway parking lots and passing out DVDs and audio tapes, he never recruited more than four distributors in a month, in Amway or in a legal services company he names as “incredible.” Once he started running people through a funnel instead of pitching them directly, he was recruiting two to four people a day, seven days a week, while still living in the van.
The distinguishing feature of the Empower Network, as he describes it, is that commissions are paid at 100 percent directly to the affiliate’s own merchant account rather than being cut as a check from the company. He walks through four products by way of example: a $25-a-month system that pays $25 a month per referral, a $100-a-month “Inner Circle” coaching membership that pays $100 a month per referral, a $250 product called the “$15,000 per month formula” built from six three-hour webinars, and a one-time $500 product, a set of roughly ten hours of video from a retreat he calls the Costa Rica Mastermind Intensive, which attendees paid $3,000 to attend in person. He does the arithmetic on stage: a hundred customers buying both the $25 and $100 products works out to $12,500 a month, a figure he says took over 1,500 people in other companies to match.
He gives figures for scale at the time of the talk: 13,000 active paying customers monthly, over 20,000 transactions a month, more than 10,000 customers on the blogging platform in the company’s first month, and 5,000 people on the Inner Circle membership in that same first month, representing $500,000 paid out monthly, most of it to affiliates rather than kept by the company. He also mentions generating over 50,000 leads personally the previous year, against roughly 500 people recruited into his own business, a ratio he offers as proof that the money in a funnel is made at every stage, not just at the recruitment stage at the bottom.
Written up from the original recording. The full transcript is below.
Read the full transcript (35 min talk, 7,815 words)
Hey there, my friends. This is Dave Wood talking to you from my home out in the mountains in Costa Rica. Welcome to the Empower Network corporate website. I wanted to challenge you just for a minute to, number one, pay attention. Just put aside whatever you're doing right now for a couple of minutes. Follow along with me as I share with you my journey of how I became successful in internet marketing.
See, when I got started in this industry, by this industry, I mean direct sales, network marketing, affiliate marketing, state home business, whatever you want to call it, I was broke. I was homeless. I was living in a green 1996 Dodge Caravan with the paint peeling off of it. I had no job. In fact, I'd just been fired from the only job that I had at Greenpeace. I was in a little bit of a different situation, and I was in a desperate situation.
I was willing to do whatever it took to get started. I actually got started in my business, not part time, not full time, but all the time. In other words, I got started, and I was literally working 18 hours a day. My wife went and got a hosting job to pay for our marketing expenses while I was trying to build our fortune on the internet. And I literally would wake up in the morning. I'd drink caffeine all day, and I'd work until I literally passed out from complete and total exhaustion, and it worked.
What do I mean by it worked? Well, in two and a half months from the time that I got started, I actually had a week where I made over $25,000 in a week. Keep in mind that two and a half months before that, I was actually making no money, and I was homeless, and I was at soup lines and stuff. That was my literal situation. And so I discovered some things in my journey very, very quickly because I learned that I had to adapt to a very rapid changing marketplace online. And I was frustrated by a lot of things that I saw out there in the marketplace.
And I don't know if you can relate to this, but this is why this company, the Empower Network, actually came into being, and I figured I would tell you the story. Most frustrating thing that I found in my business on the internet was that new people could not replicate my results. In fact, it took a very special kind of personality to replicate my results, and here's the reason why. It was because there was too much complication in it. See, one of the things I didn't take into account when I first got started, and I really started becoming successful. When I say success, I was recruiting two, three, four, five, six, even, some days I actually recruited over 10, 15, 20 people in a day, if you could believe it or not.
This is into actual network marketing businesses. I sponsored thousands of people by this point. But people couldn't replicate it. What do I mean by that? Well, I would get these people involved who were part-time or who were 86 years old and didn't grow up with iPhones. I got people involved with no credibility who hadn't gone through a great deal of pain in their life.
And what I found is time and time and time again from different areas, different categories in life, people were not able to replicate the kind of marketing results. Because what I did simply took too much time in the day. So here's what I saw. I saw a bunch of successful people who worked all day and night. Here's what I also saw. I saw every kind of part-time, every 10-hour-a-week person, every person that was a full-time engineer and a part-time network marketer or affiliate marketer, I saw every single person in a part-time category frustrated and falling on their face in their business.
So what I looked at is I took a step back and I said, how can I help the masses succeed? And that was the idea that gave birth to the Empower Network. So what is the Empower Network really? A lot of you have kind of looked around. Maybe you've opted into our website. And if you haven't, I want to encourage you to kind of hover over one of the tabs on the side right now and just kind of click that button and go ahead and opt into our capture page and watch that video with Dave Sharpe and myself because you're also gonna get a complimentary five-day boot camp that's literally gonna walk you through what I've done, what Dave Sharpe has done to literally create an unbelievably ridiculous amount of success and wealth on the internet in a very short period of time.
And you're gonna get that when you go ahead and opt into that page. But what did I discover that made me succeed? Let me tell you exactly what it was. What I discovered that made me succeed beyond my wildest dreams is something called a funnel system. You say, now Dave, what's a funnel system? Is this like one of those things where you get in and it's just to get other people to get in?
No, no, no, no, just hear me out for a second. Let me explain to you what I did and what I learned that created massive success for me on the internet. Here's what I learned. I used to wander around in Walmart pitching my business. Back in my old school days when I got started in the network marketing industry, my sponsor gave me a little audio tape and he said wander around and Walmart passes out to people. So I said, okay, if that's gonna make me successful, I'll do it, right?
So I used to wander around passing people audio tapes and things like this and I fell on my face because what I was doing is I was going to a suspect, in other words, somebody who may or may not be interested in my business, I was giving them a tape directly about my business and then they were either interested or they were not interested in my business and then nothing happened after that, right? That's what I used to do. Well, what I discovered that enabled me to create all the success that I created on the internet was how to create what's called a funnel. Now, what does a funnel do? Funnel is a very simple concept. It's simple to explain, it's simple to understand, however, it's very difficult to build if you're not really good at selling.
I'm talking Tony Robbins good. If you can't sell and you can't get in front of a group of people, it's very difficult for you to build funnels, all right? But let me explain to you what a funnel is and then I'm gonna explain to you what the Empower Network is for your business if that makes sense to you. First of all, what's a funnel? Well, funnel looks like this, okay? Wide at the top, narrow at the bottom.
Now, this is what you want your business to look like. What you want is a floodgate, an unbelievably huge amount of traffic and leads going into your business and what do you wanna have? You wanna have an escalating, increasing price threshold of products that you sell them and then down at the bottom, what's gonna happen is you're gonna have your suspects turn into leads, turn into customers, turn into real prospects and then you're gonna have those turn into affiliates, distributors, partners, which is really what you want. Leverage, these are gonna turn into your leverage. But where do most people go wrong? Where most people go wrong is that every single stage of building a funnel takes an incredible amount of skill and most people are not honest about that.
See, most people out there, they're saying, well, let me take you through a boot camp of how to build capture pages that convert at 50% when the reality is that most people don't have time to sit there in front of a screen all day and stare at a capture page and tweak headlines and do split testing and hire programmers and hire web page designers and things like that. They just don't have time to do it in the day. So the best that they usually get, and I've seen this, folks, I've seen people consistently create capture pages that get between two and 3% of the traffic turn into leads. Let me tell you what that'll do to you. It'll make you go broke, okay? But most people don't have time to do a good capture page.
Now here's what you need in a funnel system. Number one, you need a way to capture leads. I'm gonna put CL right there. It's the first step in a funnel. Number two thing you need is you need a small front-end offer, small front-end offer. I'm gonna call that an SFO.
What do I mean by a small front-end offer? Something that's $15, $20, $25, tops maybe $47, maybe $67, but really it's gonna be better if it's around $25 or so. You need a small front-end offer to sell to your list. Most people go out and they go out there with their little Amway tape or whatever it is and they go out there passing around and saying everybody join my business. It's too direct of an approach and what happens is it scares away most of your list. So even if you're getting a lot of leads, you ain't making very much money, all right?
Does that make sense to you? Because most of them won't buy. What you want is a high converting small front-end offer that converts at about 10% prospect to sale. That make sense to you? What's the next thing you need? You need a slightly higher upsell.
I'm gonna call that an SHU, slightly higher upsell. What's a slightly higher upsell? Well real simple. What it is is that somebody buys a little product and you say but wait there's more, right? And you give an opportunity to buy something that's slightly more expensive. And what you want is you want a small little upsell or whatever I call that to convert at about 30 to 40%.
Why? Because if you can get 10% of your leads to buy something small and if you can get another 30 to 40% of those leads to upgrade to something bigger, what does that do for you? It more than doubles your income. I'm gonna prove these numbers for you here in a second. Then what do you need after that? You need a bigger upsell, a bigger upsell.
I'm gonna talk about price points here in a second and then I'm gonna explain really what the Empower Network is designed to do from multiple perspectives for you and your business. I'm also gonna explain our customer model that we have here at the Empower Network and a couple of other things in the value and the process of what it is that we really do here. But you have a slightly bigger upsell and why do you wanna have this? Because what you wanna do at each stage of the process is you wanna weed out uninterested people, right? Why? If you're building a business, let's say you're in network marketing, let's say you're in affiliate marketing, do you really wanna work with people that are whining and complaining and don't have any money to spend or would you rather work with people that are serious about their education, serious about their future, that are serious about their business?
I would rather work with people that are serious about their business so I don't know about you, right? So what I do is I'd say you have something that's a good converting lead capture page, scratch off this thing and you need something that converts at least at 20 to 30%, preferably higher. Number two thing you need, you need a small front end offer that converts at at least 10%. Now that 10% number is going to astound some marketers because they've never had an offer convert that high in their life. But you need an offer if you wanna extract as much money as possible from your list that converts at about 10%. All right, then where do you go?
You need something that converts 30 to 40% upsells, right? And it needs to be a higher end something, something around $100 a month. And then what do you need? You need a one time bigger upsell, maybe around $500 and there's actually other stages of upsells that I encourage you to have in the process in order to continuously upsell those leads. If you do not do this, you are not going to make a dramatic amount of money by selling anything on the internet. Now it doesn't matter whether you're in real estate, it doesn't matter whether you're in network marketing, doesn't matter whether you're in affiliate marketing, you need an escalating progression of sales if you wanna make as much money as possible.
Now here's the key, each one of these steps takes a tremendous amount of skill. It takes a lot of skill to learn how to make high converting lead capture pages. How do I know? Because I can't even do that, guys. My best converting lead capture pages I've ever made have been like 10 or 15%. Whereas my business partner, Dave Sharpe, he has a skill there, he makes 50, 60% converting lead capture pages.
That's why we're working together, because he's good at this, I'm not so good at that. Does that make sense? It's a hard skill to learn. It takes a specific kind of mindset. Number two thing you need, you need a good front-end converting offer. That's where my magic comes in.
Why? Because I've proven over a long period of time that I am very good at selling at least 10% of my list. Here's what else you need, you need a slightly higher converting offer. Well here at Empower Network, we've actually got a higher converting offer that will actually quadruple the income from each customer who buys it. But here's what that offer will do, that offer will actually convert 45%, those are our current numbers. What do you need then?
You need a higher upsell. Why do you want all this? You want to be building a relationship with people who are willing to spend money with you. That is what is known as a front-end proposal. But there's a problem with most front-end proposals on the internet, there's a lot of these. Now what are these?
It's a funnel system for you to build whatever business you want to on the backend. So if you're an affiliate marketer, if you're a network marketer, if you're in a top tier business, a front-end proposal is a way that you weed out the suspects from the prospects. But what's the problem with front-end proposals on the internet? Now I actually market a lot of front-end proposals, I have a lot of different funnel systems going on, I've built since I've been on the internet for the last two and a half years, I'm the number one producer in multiple offers out there, there's an incredible amount of great companies. But here's what I'm gonna tell you, there's one thing that's deficient from them. And what's that?
It's gonna be money. It's a deficiency in front-end proposals. See, the idea of a front-end proposal is to put more money in your pocket. It's literally to increase the size of your marketing budget over time. Because if you're out there, you're trying to build a business. Let's say you're trying to build, I'm in a company as an example, I have multiple network marketing businesses that I'm a top producer in.
I do multiple at the same time. Now I'm a company I'm a top producer in. And as an example, if I sell a $500 package, I'm gonna earn a commission of about $100. Incredible company. If you're in one of the old traditional companies, Amway or Herbalife, it takes a lot of sales volume for a little bit of money. Now that's what residual income is all about.
Lots and lots of customers buying repeat products, right? And that's what will create a six-figure, a seven-figure, multiple residual income. But you need thousands and thousands and thousands and thousands and thousands and thousands of customers in order to make that happen. Well, that's a problem for marketing. Why? Because it takes more than $100 to get a distributor.
So if you're going out there and you're recruiting, you're gonna be losing money if you're just recruiting directly into your deal, I promise, every time. Doesn't matter what it is. Doesn't matter how good it's selling. Why? Because you're bringing people in straight to a funnel that tries to hit them up for 500 bucks and 99% of the population, they ain't interested. So what do you gotta do?
You gotta bring a lot of traffic in, a wider net of interest. You gotta have something that'll help everybody. Doesn't matter whether they're even in the niche. Doesn't matter whether they even like network marketing. Doesn't even matter whether they don't like network marketing or anything. MLM is stupid.
Doesn't matter what it is, you need something that casts a wide net. That's why our core message here at the Empower Network is, let us help you make more money in your business. Why? Because that casts a much wider net of interest than saying, here, join my deal. That makes sense to you. We wanna help you make more money in your business.
You cast a wide net, you'll pull in way more customers that gives you a chance to build relationships with people who have credit cards, who are honest, who show up on time, who follow assignments, who are willing to invest in their education, who are willing to step up and go to events and things like that. That's who you wanna market to. Does that make sense? Now, here's what you can do with a good front-end proposal. You create a big, big front-end marketing engine that you can reinvest into marketing to grow your list, to grow your business, and to recruit more. And it works.
How do I know that it works? Well, I started off, folks, I used to wander around in Walmart, I used to wander around in Safeway, I used to hit people up on street corners, I used to walk around town passing out DVDs, and you know what, I did okay. This is back years ago in the old days when I first got into network marketing before the van story, before any of it. But you know what, I never recruited more than four distributors in a month in any of those businesses. Not in Amway, Amway's a great company, I didn't do it in a legal services company, that's an incredible company, and I never got more than four distributors in a month. Why?
Because I was going out there, wandering around to get my traffic, passing out videos and things, and trying to get them right in my deal. And I started doing it this way that I'm describing to you now, and you know what happened? Took me two and a half months, and I was recruiting, check this out, two to four people, you say, Dave, how often? Daily, seven days a week. Seven days a week. This is from living in a van.
Why? Because I was casting a much wider net. I was building relationships with people in generic audiences in multiple companies, and you know what would happen? All of a sudden this person, they'd be in a company over here, and I'd get on the phone with them, they'd say, you know what, Dave, I just want to work with you, man. What do I gotta do? And I'd say, well, take a look at this.
And I started casting this wide net by getting a lot of customers in the business world. So what is the Empower Network really? It's a business to business product. It's not necessarily as much of a business to consumer product. It's a business to business product. What we're doing is we're helping other people in the business world, in the online business world, in the online marketing world, helping hand them over a turnkey internet solution to help them market more of their products, to help them market more of their services, and then we're gonna help them recruit whatever they want to on the back end.
It's a way for them to build their list, to earn front end money, to reinvest back into their marketing, to build their business on the back end, all right? And that's the birth of the Empower Network, all right? So you say, what is the Empower Network? That's what it is. Now there's one core difference here, and this is what you're gonna see as you go through the site, as you read the comments, as you read people's stories, as you look at our videos, as you research our site, as you read what other people are saying about us on the internet, you will be blown away by the stories here because there's one core difference, actually two core differences in the Empower Network. Three, I'm gonna say, I keep coming up with differences, right, but number one difference, our stuff converts the best of anything that you're gonna see on the internet, period, without doing anything.
Now without doing anything, here's what I mean. I mean, you're not making the sales videos. We're doing the sales videos. Why is that good? Because we can convert it 10%. We'll follow up with your leads for you.
Why is that good? Because most people are not good at following up with leads. It's too much to focus on at once. Just trust me on this. I'm gonna break this down here in a second, right? Number three thing is there's more money.
Now how does the more money work? Well, let me show you how it works. Rather than deciding to pay out a 20 or 30% or 40% or even 50% commission, which 50%, by the way, guys, is on the higher end of front-end proposals, all right? But rather than even doing that, we said, why not create a 100% commission payout in the Empower Network, right? So I actually brainstormed because I wanted to help people make a lot of money doing this, just like they were kind of more like my partners rather than just being kind of these guys running around for me. I wanted more, I wanted partners, right?
So people would be willing to help me create the products. So if a leader was out there and they wanted a place to kind of voice themselves, that we're able to bring them out and give them some exposure for their business and they're motivated to do it because the products that they're a part of, they're actually able to earn 100% commission payout on those products. So what we decided to do is number one, only offer things of incredible value to people, right? We have four main products right now. I'm gonna walk you through a couple of those and you're welcome to, of course, click on one of the images on the blog anytime you choose, right? And we're coming out with more all the time.
And our idea is here, every core product that we offer at Empower Network, we offer a 100% front-end commission payout to those customers of ours that desire to be affiliates. Now, not everybody here wants to be affiliate. A lot of people just wanna go through our training perfectly fine, but if you wanna be an affiliate here, you wanna market our products and you wanna lock arms with us and run with us, we'll actually show you how to earn 100% commission payout. Now, why is that significant? Because here's the way that our commission payout system works. We're actually gonna help you get a merchant account.
Now, this is a little bit different depending on where you are in the world. For example, if you're international, we can't get merchant accounts right now all over the world. We're hoping to remedy that soon. But if in the United States, we actually have a relationship worked out, we can actually help you get a merchant account. You say, Dave, I don't wanna pay merchant fees. Here's the reality.
Do you wanna be in business or not? Remember, we're a business to business product. Now, if you don't wanna be in business, I encourage you actually to not buy anything here. Why? Because this product that we have is here to serve the business community. And if you're in business, here's one thing I'm gonna tell you.
You absolutely will not make as much money as you wanna make in your business until you have control over your own transactions. So what we did here is we built a payment gateway system essentially that we're gonna take merchant account information that we're gonna help you get, right? If you're in the United States, now international, we have different relationships worked out and we're working on expanding that as we speak. So you can use AlertPay, PayPal, things like this internationally, and we're expanding all the time with new ways to get paid international. But here in the States, we're gonna help you get a merchant account. And when customers come and they pay for our products, as long as you're an affiliate and you're qualified to receive commission on that product, they're actually gonna be paying you directly, okay?
Cuts out all middlemen. You say, Dave, how can we even afford to do that? Well, we can afford to do it because we've got a good company profit model built into this. Don't worry about the company, all right? Worry about yourself. So all of these core products that we got at every stage in the funnel system, you actually get to keep 100% commission payout on that, right?
That's what we decided to do. Why? Because, folks, here's what a breakthrough that I had in my business. And I'm actually, I know I'm talking for a while on the front of the blog. Go ahead and leave your comments below and click and share. And feel free to navigate if you get sick of the video and just kind of go around the site and opt into the page, watch our video for ourself and explain our core product, okay?
That $25 per month system that we have that's a front-end traffic system for your network marketing business to help you solve your problems, all right? We're gonna help you do that. But here's the reality, folks. When you earn direct commissions, in other words, the commissions are not paid to us, we're not cutting a check. When you earn direct commissions, the commissions are actually paid to you. What's the significant difference between commissions that are paid to you and commissions that are paid to us?
You have the ability to fund your business quicker, right? Because what do you really need if you really wanna succeed in your business? You need a lot of leads, lots of leads, tons of leads, more leads than you probably think that you need. Last year, I generated personally outside the Empower Network and what we've done here, I've generated personally over 50,000 leads last year, 50,000. Now you say, Dave, holy smokes, how many people do you recruit? Into my business, I'm well about 500, right?
You say, that's it? Well, yeah, that's it. Why? Because if you're trying to build network marketing, that's the way the numbers work. Lots of leads on the top equals lots of customers, but a little bit less, maybe 10%, equals lots of upsells, equals a few partners, affiliates, distributors. Does that make sense?
It's a lot of traffic, a lot of leads, right? A lot of sales, a lot of customers, a lot of relationships, a lot of upsells, and then a few distributors. Now would you rather just make the distributor money, which is like a 10th or a 20th of the money that I make, or would you rather make money at every stage of the process? That's what a good funnel system does. It's smart marketing. That's what we decided to do.
But what's the difference? Well, we pay out 100% commission. So we have a $25 a month product, just to give you an idea. You say, what's the product? Well, you're welcome to navigate around on our site, and I'm gonna go ahead and pull out my other pen here because I've been having this out. So we have a $25 per month product, all right?
25 a month, and how much do you get? Well, if those are one of the referrals that's connected to you in our compensation model, you're actually gonna get $25 a month. You say, really? Yeah. So if you actually have this product, if you choose to become an affiliate and then purchase this product, you refer one other customer to that product, you earn $25 a month. Your product is essentially without cost now.
You're paying for your business expense. We have a $100 per month product. You say, $100 a month, Dave? That's a lot of money, right? Well, you can look at it like that, but what are you willing to pay for your education, honestly? And this is an educational, ongoing, complete, evergreen product that's updated several times a week, okay?
$100 per month product, what do we pay out in this product? Well, you earn $100 a month. You refer one, you get $100 a month. Now, you wanna see our compensation video, you wanna see the $25 a month video, which you're gonna see if you opt in. You're also gonna get a full series of videos that's gonna explain exactly how to succeed here at the Empower Network when you go ahead and opt into that page now, right? But here's the reality, folks, $100 a month.
So what's the reality? What is this? Well, this is $125 a month. You say, $125 a month, Dave? What are you willing to pay for marketing education to invest into your business to really succeed? Now, I don't know what you're doing.
You might be in a legal services company. You might be selling soap and vitamins. You might be on the internet trying to market your own coaching. If you're trying to market your own coaching, we wanna give you a presence to sell more coaching, to sell more of your opportunity, to sell more of your products and services. We wanna give you huge exposure here. Why?
Because we've got a list of hundreds of thousands of people, folks, here, and we've got thousands and thousands of affiliates. In fact, as of making this video, we have 13,000 active paying customers monthly. We have over 20,000 transactions a month going on here. People who are willing to spend money, people who are willing to spend money with you, we can give you exposure into your business, all right? So what are you willing to pay for education, for tools, for resources to succeed in your opportunity? For me, I was willing to do whatever it took.
And I didn't get 100% commissions on stuff, and I was in a good stuff, and I'm still in a lot of these things that I've marketed out there to create a lot of success, and I still have a lot of income from me, even from smaller commissions. But what are you willing to do? So now you say, all right, what is that, 125 a month? You're like, 125 a month. Now, here's the key. A hundred customers that buy both products.
A hundred customers that buy both. Now, I'm explaining what they are. You can actually go to the Products tab. You can go watch our videos. You can go ahead and look and do as much research as you wanna do. But here's the reality, a hundred customers.
Now, we're not talking thousands here, right? And you're gonna see this. If you've been around the niche for a long time, you're gonna see how powerful this is. A hundred customers is $12,500 per month. Now, in order to make that much money, I'm gonna tell you something. I've had to have more than 1,500 people in other things to make that much money, as you make here with 100 people.
So there's a tremendous affiliate compensation plan from selling our products and services to other business owners just like you, right? Now, you say, what do I do with that money? Here's what I'm encouraging you to do. I'm encouraging you to reinvest a majority of it back into marketing, because what is this? This is part of your funnel money. Why?
Here's what happens. When I started marketing online, I started making lots of money. Why? Because I was doing it right. I was doing it right. I was marketing funnels.
I was marketing front-end products. I was picking up the phone when people called me. I was building relationships with my customers, right? And I started marketing upsells and people in my company and distributors and all sorts of income streams that were built into the path along the way. I had capture pages. I had tools.
I had products. I had services that I could sell to my customers. And guess what happened? I started to become very successful at recruiting and developing leaders in the affiliate world, right? That's how I built my business. So it works.
But what did I do? When I started making money, I started reinvesting it back into the funnel process. Why would you wanna do that? If you're a smart business owner, what do you do? You take capital you earn. You take a portion of it.
This isn't money out of your own pocket. This is money out of your business. You reinvest a portion of it back into the front end, back into marketing. When you do that, what does it do? You can generate way more leads way quicker, right? Now this isn't all the money that we pay out here in our comp plan because of course we have multiple products.
We're adding new ones all the time. And as long as you're qualified to receive commissions on that product, which you can learn by going through our videos. You can learn by watching things all over our website. We have a compensation plan video here on this site. How do I get qualified on each of the products? Well, there's multiple ways we're gonna talk about as you go through our five day funnel here, as you learn all kinds of things here at the Empower Network, we're gonna teach you exactly how to make money on our products.
We also have a one time $500 product. You say, Dave, well how much is paid out on this? Well remember, these are paid out directly into your merchant accounts, right? So you're actually gonna earn 100%. You're gonna pay your own merchant fees, just like I do when I earn commissions, right? Just like I do when I sell info products.
Just like Frank Kern does and Ryan Dice does and Jay Budd does and Mike Diller does. They all earn money via their own merchant accounts. Well, we're gonna help you learn to make money like that. Why? Because if you're earning the money directly, you say, Dave, what fees am I paying? Regular merchant fees, right?
Whatever they are, right? But you're earning money like the big boys do. Here's the key, $500, 100% commission payout on that $500 product, right? You say, what is it? Well, that's actually an educational video series I actually had my video guy that's standing right here. He took on a three day weekend retreat I just spit all over my mouth because I was so excited.
And he actually took that product. It's called the Costa Rica Mastermind Intensive Retreat. It's like 10 hours of high quality professional videos like this one where I'm standing in front of a room of people that paid $3,000 to attend that retreat. Trust me, it's worth 500 bucks. When you go through that information, when you apply that information, doesn't matter what business you're in, you are gonna have personal marketing breakthroughs from that product on how to build your business bigger, better, faster, and ever, right? So that's a $500 product.
We also have a $250 product. Now I should have done that in reverse order here, but we're actually just creating this right now. This is called the 15,000 per month formula. Now you say, Dave, what is this product? This product has six webinars that are three hours each that teach you the entire process on how to build a front end of your own in any business you choose, in any company you choose, generate leads into any deal that you choose, and then we're gonna help you to learn to implement those skills into your business, okay? These are all educational marketing tools and products.
Think about our company. I want you to think about us like this. Think about us like Tony Robbins has a company where they sell incredible education, they sell products, they sell services, they sell tools to business owners, to personal, to people, to individuals, to help them succeed more, to help them break through more. I love Tony Robbins products. Think about us like an educational services company like that, okay? That specifically is there to serve the business world where we also have an option if people choose to where they can earn 100% commission payout by marketing our product, service, and tools where they don't have to build the products themselves, they don't have to build the marketing videos themselves, they don't have to build the resources themselves, they don't have to invest in the technology, they don't have to invest in the legal fees.
Basically what they're doing is they're registering as an affiliate, all right? They're buying the products if they choose, and I encourage you, of course, to buy all of our products if you'd like. And then what do they do? They can choose to market them, they can choose to not, they can choose to just be a consumer. No matter what they do, we're gonna help them break through in their life, we're gonna help them have personal breakthroughs, financial breakthroughs, spiritual breakthroughs, right? We're gonna help them develop incredible resources, right?
We're gonna help them get exposure in their business, all right, and if you want to, we're gonna help pay you 100% commissions because we're not actually paying you, your customers, which are other business owners, are actually paying you directly, and then we're gonna teach you one skill, and we're gonna be very good at teaching that skill, that's how to get more people in the funnel, how to reinvest profits back into the funnel, and how to make more money and more profits on the backend, how to recruit more people into your network marketing business, sell more coaching, get more exposure into whatever it is that you want. So what is the Empower Network? A revolutionary funnel system. Look at our traffic scores, all of the internet, read our reviews, read what people are saying about us, right, look at what people are doing, look through our funnel process. If you really wanna be educated on what we're doing, click on the video, watch our core sales video for our $25 per month product. Watch that and see if you can watch the entire thing without deciding to buy.
I challenge you to watch that and not decide to buy. Why? Because I know if you watch that video, you're gonna wanna buy it, but here's the key. If you wanna buy this product from watching the video, guess what, you can also use that video to help you fund your front end, help you recruit more people in your business, help you upsell more products, more customers, more consumers into your team, your company, your opportunity to help you build relationships all over the world. And perhaps make an additional income stream while you're doing it. We're gonna help you to do that.
Just see if you can watch it. I challenge you, watch that video to see, just to see, does that video make you wanna buy? And I bet you it does, right? And if it does, guess what, you just opened up a whole new profit stream for yourself, friend, right, here at the Empower Network if you wanna be one of our affiliates. If you don't, we welcome you here as a family to just participate. But look at our traffic scores.
We're getting hundreds of thousands of visitors a day here on this website. We have tens of thousands of affiliates all over the world. We've only been around, our first month, we put in more than 10,000 customers of our blogging platform with our core product. We put over here, check this out, $100 a month, you say, well, how much was being paid out in your first month? First month, we have over 5,000 customers of the Inner Circle coaching membership. This is a coaching membership to help educate you on what the top marketers in the entire space of the internet marketing world are doing to succeed in all kinds of various businesses, products, and opportunities that are out there, right?
We had 5,000 people on this membership. How much is that? $500,000 per month. You say, holy smokes, Dave, you're making a lot of money. Folks, most of this was being paid out to affiliates. Most of it.
Because we wanted to create something where people don't pay us, they pay you. We wanted to create something where you don't have to be a guru. You don't have to live on the top of a mountain and go to exotic locations around the world and make silly videos and learn to do things like Tony Robbins does and all these great, incredible leaders in the network marketing industry and you don't have to learn how to be that. You can be yourself. We'll do the selling and then you focus on putting more people into the funnel and then we're gonna help you develop the core relationship and business strategies, the tactics, the marketing skills in order to recruit more people through the funnel into your business as affiliates and we wanna help you make more money in every stage in your business along the way and that's what all of our products, services, that's what they all are here to do to help educate you. You say, well Dave, what are you really?
We're an educational services company help you succeed more in your business. We wanna teach you what we know, help you apply it in your business and if you wanna go create it on your own even, we'll teach you how to create it on your own. Why? Because we believe in openness here, authenticity, truth. We believe that too many people have been held back in their businesses. Too many people haven't gotten the results that they wanted.
Too many people haven't been able to achieve their dreams because they've been marketing trying to sell directly into a company. They've been marketing in things that only pay a little bit of commissions and they've been doing things that keep them personally in bondage and we wanna help you break free and here's what I wanna encourage you to do. Just take action, just to decide to purchase our product, to use it for a month, to see if you like it, to follow the instructions that are back there and if you don't like it, you can cancel it at any time you choose. So go ahead and take action. Click on one of the banners that's on the side of the site, the top of the site, in opt-in form, put your email in there. Watch that video and I challenge you to watch that and to ask yourself, does this video make me want to buy?
Because if it makes you wanna be a customer, don't you think it'll make other people wanna be a customer too? Welcome to the Empower Network. Feel free to leave your thoughts in the comments below. Feel free to navigate to other blog posts. Feel free to look us up in Google and the search engines and read reviews and third party reviews, even the critical stuff and go ahead and make a decision based on your own honest efforts because you know what we don't believe here? Folks, we don't believe in get rich quick schemes here at the Empower Network.
We believe that if you wanna get rich, it might happen quick, might happen slow, but you know why it's gonna happen? It ain't gonna be because of luck, okay? It ain't gonna be because of anything but you. Your skills, your knowledge, your hard work, your efforts, your energy, your marketing intelligence that you learn, the people that maybe you surround yourself with, your family, your inner circle, who are your mentors, right? And then how hard are you willing to work? That's what's gonna determine your success here and in anything if you choose to have success here, right?
And we're gonna help you to learn that, but that takes tenacity. There ain't no free lunch anywhere in the world, but you know what? We will lock arms with you and we will help you succeed. Welcome to the Empower Network, my friend. Welcome to the team. Let's lock arms and fight the forces of evil.
We're good.