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Lesson 9

How to Craft and Prep Your Story

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Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.

And we are glad that you're here with us. So we've already learned a lot in the storytelling workshop. Everybody's getting good value here. If you're getting good value at home, let us know what you're learning in the comments. I hear in just a minute, David Wood's going to come down, he's going to chat for a minute.

While we're waiting for him, what we're going to go ahead and do is we're going to move from copy in the written form to copy in the spoken form. So delivery. Again, we don't have to be perfect. None of us are perfect. We're just going to do the best we can, and then get some feedback to help with our delivery.

Is that all right? Go ahead. Right here. So Michael Freno, he messaged me. Yeah.

He knows I have a huge industry experience, and he's really good at closing. Yeah. And he had recommended sort of for feminine closing, you need to use soft cell words like wouldn't ya, couldn't ya, shouldn't ya, but hard cell words are now joined, fear of loss. Fear of loss. Yeah.

Fear of loss is a masculine strategy. So if you think yin yang, or you think hard and soft energy, yeah, hard and soft, that's really what we're talking about. Is it more of a hard energy or more of a soft energy? Is it more of a crushing energy, destroying energy, or more of a creating energy, right? And that's your difference between, and those are some of the differences.

Go on Google. The only guy that I can think of that does a really good job with this, his stuff is like R and beyond, so I don't feel comfortable recommending it, because I know it would offend a portion of the population. So I got to think if I've got somebody who's got like a good like PG version of masculine feminine energy. It's out there. I just can't.

I'm not, I'm blanking right now on where we could go. So I'll think about that and see if we can't get some resources to get some more, because I know some of you are like, well, I want to be able to learn how to speak this other language that's foreign to me, whether it's masculine or feminine energy. I suspect in the company that more people struggle with feminine energy than the masculine energy. Right. Like, where do you, where do you see it?

Yeah. Most of the copies are masculine. There's a gal whose course I bought, actually hers would be PG, but I can't remember her name. Her stuff is really good. And she, she talks about selling, you know, selling and persuading and feminine, and feminine energy.

So there we go. All right. Cool stuff, guys. So I want you to update your stories, but I don't, you don't need to update the words so much, because you're going to, I'm not going to let you read when you come up. No.

Ooh. Yeah. What? Do you read when you're on a VSL? Dave does.

Right? Dave, I have on some of my stuff. I don't prefer to, though. Right? So I want you to think about how you're going to craft your story, and then you're going to come up here, and you're going to go.

Now it could be same story, different story. But we're going to give you some feedback, and the feedback is all going to be done from love and from a position of like building you up so that next time you go out, you're stronger. And here's what I can also, here's what I can also tell you just from my own experience. When you go through a storytelling workshop, these ideas will start to burn in your brain. And every time you're telling a story, you're like, oh, I could have done that to have more impact, or I could have done this.

And then you start thinking that, you become aware of it, and then before long you're doing something that you've never done before. You're stepping into a whole new reality, a whole new experience, and you're impacting people that you never knew you could impact. So it's going to be huge. Is that cool? Okay.

So take a minute and just update your stories. Get prepped to come up on stage. We're going to pick a few of you to come up. If you already came up, if you don't come up again, oh, yeah, yeah, I know, I know, right? All right, guys, so take a minute, whether you're at home or if you're watching a recording of this, go through and just think about how you're going to tell your story, and if you're at home, here's what I want you to do, okay?

I want you to go ahead, and I want you to, tonight, before you go to bed, or if it's like really super late, it can be first thing tomorrow morning, but no later than tomorrow morning, you're going to get out your phone or your voice recorder, and you are going to tell that story either on camera or into something that can record your voice. And then give it to somebody, ooh, this is hard, give it to somebody who you know, like, and trust, and even better yet, give it to about 10 people, and ask them to do the same thing that we're going to do. How much emotion did you feel, zero to 10, right? And don't be afraid to get some low numbers. Then number two, what state was I, what emotion was I creating here?

And then let people give you some feedback, swallow your pride, and listen, because you're going to get lots of good feedback. Okay, so go ahead and get your story prepped. If you're at home, I want you to prep your story, prep your story for telling. We can't Skype anybody in, can we? You don't know?

Hey, Bonnie, can we Skype somebody in from the home audience? Okay, while these guys are working on this, can we get a monitor set up over here, where we can, can we pump in somebody for a Skype feed, if it's possible? Yeah, yep, that'd be great. So at home, we are going to pick two people from home. Okay, everybody, one, two, three, whoo!

Okay, so you are going to have the opportunity to get live feedback, be in the product, but you've got to be willing to play all out and receive feedback. So if you're willing to come on Skype and you've got a good Skype connection, go ahead and get ready. We'll get that all set up here, and I'll just move this out of the way here so you guys can start working. Look at that, chaos everywhere. Awesome.

Just close it up. Now, we're going to play by some rules. Okay, I'm going to make somebody really, really nervous. Okay, take your notes, put them underneath the chair, all the way underneath the chair. You get to prepare, just like you might prepare to go on live, but then when it's time to present, right, you're live.

You're going. Okay, good stuff. So actually, we're going to do just a little break right here. We're going to bring up David Wood. Who's excited to hear from Dave?

Whoo! So Dave, come on up. We're ready for you. We'll give you a handheld mic. Yeah, he's going to be up here for like a minute.

Dave's voice has been like super bad. It's actually doing a little bit better now. A little bit better, but we're going to save his voice for tomorrow. Yes, we will save it for tomorrow. I sound slightly like, a little bit less like Mark Simpson today.

So, progressing. Yeah, you're progressing. Hey, and who's heard Dave tell like masterful stories before? Just totally, any tips you'd give him for storytelling, anything quick? Yeah, yeah.

The only thing that I would say, well, first of all, listen to Will. Will's actually much better at teaching this than I am. I'm good at doing it. But he's good at breaking down structure. And so, hey, can you guys stop talking for just a second?

He's picking up another thing. Actually, more so because I get distracted than anything. These guys are awesome. Give them a hand. Yeah, round of applause.

So, you know, one of the things that I've done, and I think that this is really helpful, and I actually, now that I'm thinking about it, need to keep doing this, is to, we grew up, our families, our parents were Mormon. And my mom journals, right? Because some of the Mormon church has people do a lot. A lot of people journal. But my mom journals like you would not believe.

Like, you could go to any day in the last 40 years and find out what she's doing. Like, that's how detailed she is. And she actually sends it to us, right? And so, I'll just wait. I can't talk.

No, no, no, it's not a problem, it's not a problem. I know it seems a little bit rude, but I just get so distracted, I can't. So, my mom journals, like, super detailed. Like, she sends us an email once a week, and you can literally read what she did every single day. And that's actually the edited version, it's true.

Yeah, it's edited. She's like taking out anything that might be sensitive, or, you know. But I mean, you're talking like, 10 pages, 15 pages. Per day. Like, I got up, I took a shower, I walked my dog.

I saw a butterfly, it was pink. I've never seen a pink butterfly. It really felt interesting when I saw it. She's a really good writer. She's really talented.

Really descriptive and detailed. And I did that for a while, too. But if you just think through all your experiences, and journal about them, and ask yourself, how could this be used as a metaphor? What meaning is there in this? Right.

Because a lot of times, it's like, is there actual meaning? Maybe not. You know, I don't know. Is there meaning in, like, a blood man, for example? Well, I mean, people used to think so 2,000 years ago, and now, you know, you get scientists, and they're like, oh, there's no meaning in that.

But those people were just looking at that, and making stories. Maybe there's something else. But if you ask yourself, what meaning is there in this? Not only are you going to come up with lots of things to tell in stories that you would have never thought about before, but you'll learn stuff from things where you wouldn't have learned anything. Like, maybe you have something really bad happen to you, and the reality is something bad actually happened to you.

We always say, take responsibility for everything that happens to you, which I think we should do. But sometimes it's like, something bad happened, and it wasn't your fault, necessarily. But if you ask yourself, what learning is there here? You'll actually come up with really, really, really, really interesting distinctions all through your life. And if you use those things when you're teaching, telling, selling, it makes everything you've been doing a million times more interesting.

If I have time, for example, the daily shortcuts I make, I'm going to talk about this tomorrow, I'm going to talk about how I structure that. I started doing that for a couple of reasons. Number one, because I like creating content. Number two, because if I do it, I think better all the time. And that forces me to read and stuff and do personal development, because I have to do this thing every day.

And if I don't do it, then I'm not delivered on my promise. So it's like I forced myself into something and I'll stay up all night trying to get those things finished. But those are scripted. I was just talking to Rob Ramone about that. And he was like, really?

Because you can't tell unless you know me, unless you're looking at my eyes. But I'm reading them from a teleprompter, but it's my writing. But that forces me to read, to write, and then to create that content. But there's a big difference of when I just teach something or when I teach something and then say, what experience do I have that I can use as a metaphor. You can hear it.

You can feel the difference. For example, there was a day when I was doing one of those episodes and spontaneously there's just explosions and fireworks and police sirens that start going off in the background. You guys remember that? Probably some people thought I added that in there. Because I start talking about the explosions and relating it to the content as it's happening.

But really there's just explosions happening and I don't want to start the thing over because I have three more episodes to do. They take like 20 to 30 minutes to record, right? Yeah, yeah, yeah. So there's an explosion and as you're hearing the explosions and the police sirens in the background going off, you'll find you'll listen even more intently to what I'm saying. And it's like, did he just do that?

And then people start... And then it'll create an effect because if you just tell people that well, two minutes later they forget you said it but it's like an embedded command and their consciousness starts producing negative auditory hallucinations and silencing out the background sounds. Right? Which, if I say it like that, you're like, hallucinations? It's a magic trick.

Their brain does it all the time. It's like there's loud music and you're talking to your wife. That's what the mind does. It sorts for information. So if you learn to use all your life experiences and to say what can this mean or how could this be used as metaphor the bad stuff, the good stuff, all the stuff that happened to you'd be amazed how interesting you are.

The mundane stuff. Because it's not mundane. It's not mundane. I mean, Seinfeld. Seriously, what is Seinfeld built around?

Like, nothing. Yeah, and it's awesome. Seinfeld fans? I don't watch TV a ton, but I do when I'm on the road and I see it and I'm like, oh, sweet Seinfeld! I'll watch an episode.

It's really masterful. Have you ever seen that movie, The Peaceful Warrior? Oh yeah, of course. Of course we've seen that movie. Have you guys seen that movie?

Who here has seen that movie? Write yes if you've seen the movie online. A handful of people. You've never seen that movie? There's a book called The Peaceful Warrior and there's this guy in there and he's like this gymnast and if we're going to have air conditioning on we should shut the doors or we should turn the air conditioning off, I think.

Which would you guys prefer? Air conditioning or open doors? Air conditioning. Can we shut the windows back there, too? Hey, Bonnie, can we shut the window doors back there?

And if that's open, can we shut that? Just because this makes no sense. Thank you. Appreciate all of it. So there's this guy and he's a gymnast and what does he do?

He breaks his legs or his back or something? He flips over a motorcycle and he breaks tons of bones in his body and he's a gymnast, right? And then he meets this zen master dude and sees him working on his car and then he looks away and then looks back and he's standing on the building looking at him. It's creepy. But in any case, this guy has magical zen powers or something like this and the guy's like, well, there's nothing going on.

He goes, nothing, and he hits him in the back like this or something. And then time slows down, right? And it's like the Star Trek, that episode when Captain Picard is seeing this hummingbird flap its wings slowly. I don't know if you've seen that one. Star Trek dorks.

I've watched every episode of Star Trek ever like four times. With Will. We're actually studying the NLP they use in Star Trek. No, there was no reason for that. Well, I'll tell you the reason.

For me, one of my earliest memories is being on the living room floor my dad's laying down hands are behind his head and I'm cuddled right up here and we are watching Mr. Spock and Jim Kirk right there. I have many memories like that too and I was thinking, gosh, he needs to wear deodorant. No, I'm joking. My dad probably smells a lot better.

So in any case, there's this thing and he says Monday and this guy is like all of a sudden this bird is flying in slow motion and he looks over here and these people are kissing for the first time and he's looking and every blade of grass is moving. It's like nothing's Monday. Everything's interesting if you describe it in the right way. You don't really show me that when we were doing this coaching when we were doing the coaching master course in the Lifestyle Profits Academy. Remember that chef?

What's her name? Stacy. I always forget everybody's names. We call that laziness. Stacy comes and we're at dinner and she's talking about being a chef and she's using metaphors from cooking and cleaning the house and stuff and normally my brain would just shut right off.

I'd be like, oh, okay. It was actually interesting. I was absorbed into this lady talking about how she was completely absorbed into listening to this lady talk about how she makes her food which somebody else would be like hey, that's rude. You should be interested all the time. Call it what it is.

ADD or whatever, but I'm sorry. It was so interesting. I was like she made me bread dough like she's got all of my attention and I'm a guy. That makes no sense at all. But it was because of the way she was describing it and connecting it for metaphors.

Nothing is mundane. Nothing is mundane. You get around somebody who's passionate about something and it's interesting all the time. If you just pay attention to what is actually happening to you and say, how can I use this and sometimes people say that to me. They're like, I don't have all these stories like you.

It's like, well, yeah, maybe you never lived in a van and yes, I have lots of crazy stuff happening to me and I'm creating it, I'm sure. But everyone is interested and they just maybe don't know how to notice it. That's a really powerful distinction. An interesting thing that happened to me recently is that there was a period of time when I lived in Chile and I kept a journal almost every day and it was short and sometimes it was long and I kind of got into the rhythm of life and a lot of times the day was boring and so I would just say, well, you know, today's kind of a boring day, but I'd still describe it. I was like, yeah, nothing much really happened.

My wife typed up all those handwritten journals and gave them back to me, which is super cool, as a Christmas gift. And I'm going back and reading through this stuff and I'm like, holy cow. That is amazing. I had totally forgotten about some of these things The details that were mundane in the moment became like this beautiful this beautiful dessert that was like handcrafted and just succulent. It was fantastic.

Really. It was amazing. I was like glued to them until I was done. I couldn't stop reading. It's because the daily details get pulled right.

Captivated. Something has happened to you today that if you capture it you can use for the rest of your life in creating breakthrough experiences. If you just start that and that's what I would it could be even something as simple as looking through old photos because visual memory, I was actually just talking to Rob about this you have there's lots of kinds of memory, but there's like I read a book that really described these well one time. It was talking about shagmented memory into reflexes and electrical holographic memory. And reflex memory is memory that's hardwired into the brain.

That would be like language. Language is hardwired into a neural network of physical connections to the brain. Then you've got electrical memory which is actually not stored in any specific location like how holographic plates work which I don't know how they work either but if you take a hologram it works by projecting different two lasers in a holographic plate in the form of a three dimensional image but if you take the holographic brain and you cut it in half the whole image is still there it's just weeping as they find when you take different parts of the brain out your whole memory is still there your whole visual memory is still there but the whole thing is weeping there's no specific place it's stored the brain is really weird and so holographic memory is so vast like it records things you have no idea you can remember and probably you've never tried this but look at a photo from like five years ago and rather than just looking at the photo look at it, look at some specific details and then just close your eyes and imagine that part of the photo and then start looking around. You can reconstruct like places, how the wall looked, like the whole memory will just flood into your imagination. Like the brain has a vast, vast memory.

And you'd be amazed at how much stuff is just sitting there in your photos you can make funny emails with. I'll talk about this tomorrow. It's like, we talked about copywriting and like, I never studied copywriting happily. You know, I studied NLP and hypnosis and stuff like this. And I've written a lot of emails and read a lot of emails, but most of the time my emails come from like, I'm playing a video and I see a shirtless part where John's walking around shirtless.

So I start laughing and pause it and take a photo of that. And then write an email from the shirtless millionaire, you know, or it's like, I go to the hospital. What, that wasn't from John? No, no. Yeah, yeah, yeah.

Yeah, that one I found hilarious, right? And so it's like, most of the time my emails come from that. It's like, I don't have some structure behind it. Or it's like I go, it's like I'm, you know, like I go to the hospital because I got this weird bump in my ass and then I'm like in the hospital for a week. So I got this tube coming out because I have emergency last minute ass surgery.

And then I like take a photo and put it in an email and write a headline that says emergency last minute ass surgery commissions, which I actually did do. And that email signed up a lot of people. Nobody unsubscribed because it was actually a real ass surgery, so they couldn't be mad. I think they probably opened it mad and then like, oh, I'd have to click on this, right? And so it's like, or like there was a presidential debate the day we were doing the Lifestyle Profits Academy webinar.

Forgive me for not paying attention to normal things. And so later that night, yeah, later that night, I sent out an email from Empower Network USA and it said that Donald Trump, get your commission, right? That had so many opens, it was unbelievable, you know? So like, it's like, it's like, it's like, just look at what's going on and just watch it, right? And, and it's like, sometimes people don't wanna do that because they think that people don't wanna know who they are but that's like the best, that's the best blog post, best stories, it's like your story.

It's actually, it's like nobody has Lawrence Tam's story but Lawrence Tam, right? He has a crazy lot of stories, right? Nobody has your story. And so if you think about that stuff, you, you're super fascinated. It's like you're unbelievably fascinated, so.

I, one of my mentors has a list of stories that he uses when he teaches seminars and he's got like 136 stories of Lawrence, that's it. Now he also tells about other things that happen day by day, but he's got like this 136 stories and he knows that he's got this in a mental bank as well and he can just pull stories out and then rearrange them to teach whatever he teaches based on the stories that are there. So you can go through and just start thinking about major life highlights, major lows, major highs, major wins, major losses. And you wanna think about the states that they create and then when you're putting a presentation together, one of the key things that you're asking is what's the state that I'm looking to create in the audience and what stories will move them on that path. And this is something that, and I can talk about this more another time, I think, but this is something that I used to do a lot and actually now that I think about it, we're now we're talking about memories and I'm remembering all this stuff now, right?

That's how memory works. You remember something, you know, it's like a chain, right? Because all the memory, memory is connection, right? It's what it is. And so like, if you sit there and just start writing down stuff you can use for stories, then before you get up, like try two things, right?

The next couple of webinars you do, if you're doing webinars, I hope you're all doing webinars. And I hope all of you attend tomorrow in momentum and don't lose any commissions, by the way, I just wanted to mention that. There is a button down there. So the, they're like, oh, it is down there. So I can see it from here.

So anyways, if you have like a story, if you just start like getting a notebook and just writing stories down, right? And then you say, you say webinar number one, right? Like go through the slides and just, you know, sell. And then webinar number two, right? You read your stories and then just say, okay, what I'm gonna do is with this concept, I'm gonna open a story, but not finish it.

I'm gonna open a story and I will not finish it for the next concept. Every concept, I'm gonna open a story and not finish it in the first half of my presentation. And I'm gonna give content here, right? Content, right? And then what I'm gonna do is I'm gonna close the stories in reverse order, right?

And then end the close here, right with the climax of the first story that I started, right? And just spontaneously do it and see what happens. People will stay engaged for six hours with that. You wanna know what happened here, but you gotta wait till the end to find out, you know? If you wanna know how that actually worked for Dave, you'll have to come back.

Tomorrow. Tomorrow, you'll find out a little bit about how that happened. January 2014, you guys were at the freedom event. Remember I had that neck brace thing and I kept telling people they'd have to stay the whole weekend if they wanna know why I have this thing. And then I just never told them.

And if you stay and you're here tomorrow, I might tell you why I did that and what actually happened. But you'll have to get momentum to find out. Click the button, it's down. You see that? It's just floating holographically below my feet.

Well, there's a button down there. It's calling your name. There's a button. I can see it. I'm gonna go send some emails out.

I'll come on two at the end. Last 30 minutes, hour, whatever. I'll be there. And I'll be back there five minutes for what? Oh, till we're done?

No, no, no, scrub that. We got more time. Wait till we're done today? No, no, no. We've got a whole breakthrough piece.

I'll take a little less time in the breakthrough and we'll take a little more time in the storytelling. Who got some value out of Dave? Isn't that awesome? What do you say? Cool.

Good stuff. So what we're gonna do now is we're gonna go into the performance part. That was a nice pattern interrupt, wasn't it? Everybody forgot their story, so no peeking. That's the story.

That's the rule. No peeking. If you're at home, put them away. If you get selected to come on Skype, here's what I want you to do at home, because we're gonna dig two of you. If you want to come out and get some feedback from this awesome mastermind with lots of love, we're gonna protect you, keep you safe.

It'll be about your story, not about you. You gotta write a comment that says, okay, we got two people. So should we start with somebody at home to kick this off? Would that be all right? Are you brave enough?

If you're at home, are you brave enough to take some feedback? Everybody turn around. Look at them and just ask them, are you brave enough? Are you brave enough, right? I think you are.

So let's go ahead. Let's get number one on, and we're gonna try to bring in. Did we figure out if this is working? Okay. So, are they gonna be over here?

I'll go back over here. I'm gonna give them a little bit of sound. We'll give them some instructions here. Actually, I'll stand over here until we're ready. We'll give them just a minute.

And we will pull out one or two of you guys as well. I don't know why, I don't know who we're gonna pick. Oh. But it could be somebody in the room. Anybody, really.

And if you're feeling like you're ready, you want to. Hey. All right. Say something here. Can you speak at us?

A little bit. Okay, all right. So we're gonna come back to you here in just a minute. We're gonna set up some rules. Okay.

Everybody say, hey, Ray. Hey, Ray! Hey, Ray! Okay, all right. So, Ray, you are forever memorialized in the product.

You guys are just gonna zoom in on that when I tell you to, but not yet, not yet. Stay on me. So we're gonna set up a couple of rules here. Okay. First feedback rule is, it's not about you.

It's about the story over there, right? So this is not personal feedback. This is feedback to help you get better. Okay, now, second thing, if everybody's willing to do that, just raise your hand, right? It's about the story, not about him.

Okay, now, we gotta be honest, because if we're not honest, we can actually harm him. We can harm him by leaving him in mediocrity. That make sense? Okay, so everybody, okay? Boy Scout promise, three fingers up, right?

Repeat after me. I promise. I promise. To tell the truth. To tell the truth.

All right, there you go. So we're gonna tell the truth. Now, last thing is, is you gotta have your notes hidden, Ray, okay? So your notes are gonna be totally hidden, and then we're gonna let you tell your story, and if your story goes on and on and on, I might cut you off. I'm gonna give you a couple minutes to do whatever you gotta do.

Your job is to deliver. You're delivering the story as if you were on a webinar, telling the story to this amazing mastermind. You've been hired to come in and to train the mastermind, and you've got one shot. So you got the story. Is that all right?

You got it. So the same story I'm on, just pray for it right now, right? Yeah, I don't care if it's that story or another story, but you've got just a couple of minutes. Don't use the word that your state is creating. We get to guess your state, and we're gonna give you an intensity level.

Like, how much did you feel it? Again, you gotta be honest with it. No lying to make him feel good. Okay, you got it? So I'm gonna go back here.

I'm gonna hold the mic so that you guys, or can actually, can you do that? Just stand right back here and hold the mic, and let's just test the mic. Can we just get a mic test to make sure that we got the... One, two, three. Hello?

Hello? Almost there. Okay, we're good. Everybody, round of applause for him, okay? All right, Wayne.

So you are on, my man. I woke up smiling. I could see the sun brightly shining through the blinds as I lay in bed. The coffee I smelt was brewing in the kitchen. I jumped out of bed full of energy, and as I passed my desk, it was blinking.

This was odd for this time of the morning. But what I saw were messages. Now, I never really got that many in the morning, but today was different. As I sat down and I opened my main email account, I noticed a dozen commission notifications were there for me. I just could not get over it.

They all came in overnight. Now, I could've gone back to bed, but I went to the coffee in the kitchen. Today's gonna be a great day. Okay, run of applause for him, please. Okay, round of applause.

Okay, it takes huge bravery to get up in front of a bunch, the thousands of people recorded for all time, all eternity, going through the generations and getting some feedback, right? So we gotta say, this man is brave, right? You've got some moves, right? Yeah, good, so we're glad you're here. Now, I'm gonna take this mic.

We're gonna come back to you. Now, real quick, I want you to write down the number of intensity, of emotional intensity that you got and the state. And if you're at home, put it in the comments. Don't look at the comments. If you're at home, put it in the comments.

Don't look at the comments right now. You stay out of the comments. You keep focused on us. Is that all right, right? Okay, give us a thumbs up.

So let's go ahead and start passing it around. I want you to give me the intensity and the state together. Seven and excitement. Seven and excitement. Six and excitement.

Eight and excitement. Six and excitement. Six and excitement. Five and excitement. Eight and excited.

Six and excitement. Eight and excitement. Okay. Seven and excitement. Okay.

Seven and amazement. Amazement, all right, good. So first off, Ray, tell us, what was this? Here, hang on. What was the state that you were working on creating?

Happiness. Happiness, happiness, okay. So now, we're gonna go into the feedback state. So now, I don't want you to think just about the copy. I want you to think about the delivery.

Because it's not about the words you speak, it's how you deliver them. So what feedback would you give him? You're gonna go into receptive mode for just a minute, right? You're gonna get some awesome feedback. So you're open?

Thank you. Okay, he says he's open, right? That's just for everybody else. So you ready for some feedback? Okay, with love.

Intonation. What about intonation? Tell me a little bit about it. I want him to start making a list over here. Like, it needs to, what's that word?

Be congruent with what he's trying to, the state that he's trying to convey. Okay, good. So he says that the state needs to be congruent with what he's saying. Who else thinks that's true? Raise your hand if you think that's true, right?

Just in terms of being a little bit more congruent in some of the places in delivery, right? Yep. Okay, now, it wasn't that he was monotone. He wasn't monotone. It was about making the tonality congruent with what he was saying.

Like, when he was like, how many commissions did you get, right? It was a dozen. A dozen. It's like, I got 12 commissions! Woo!

Right? I mean, you don't have to do that, you know what I'm saying? Ray could do it in Ray's way, but like, that's excitement! It's like, I got 12 commissions, I can hardly believe it. Do you see the difference?

Now, I'm exaggerating. That's not what he did, right? There's a difference in congruency. When you're sad, does your voice go sad? When you're thoughtful, do you slow down?

When you're feeling bold and confident, do you stand and rise up? That's being congruent with your voice. And your body language, too. That was one of my principal feedbacks for Ray as well. So I think that was spot on.

I would have you retell it. It kind of sounded like you were reading it. Were you reading it? No, it sort of went down to four. Okay, so he said no.

I should put the microphone over, okay? So he said no, but he was trying to remember what he had done before. It kind of sounded like he was reading it. Now, sometimes you are. Like, when I do Daily Show, I'm reading.

When Dave does Daily Show, he's reading. That's harder for me. That's a skill I'm still trying to master to make that totally natural, right? So this is good. So what else?

What other feedback do you have for him? Hang on, take the mic. Yeah, that was it. It still felt scripted, whether he was reading it or thinking about it. So just getting comfortable and being able to just flow in that message, I think, will make all the congruency start to happen as well.

Yeah, go ahead and pass the mic over. Yeah, excellent. One of the things that will keep people from being congruent in their storytelling is that they're telling the story dissociated. They're out of it. Right, so yeah, like the other day, I was down by the river and I was watching my sister's kid.

He's like three years old. Fell in the river and he got really cold. Right? One telling, okay? Or I could tell that actually stepped into the story.

This goes back to associate and dissociate. When you're associated, your body language does the things that your body language did when you were in the story. When you're dissociated, you'll tend to be very unexpressive. When you're dissociated, your voice tends to be detached. When you're associated, it's just like it was when you were there.

Does that make sense? So I think you were a little bit detached, even though the story was being told with associated language, you were out of it. You were a little bit out of the story. So my feedback would be to step into the story. Don't worry about the scripting.

But I want you to think, Ray, I want you to think about where you were, what was going on, and I want you to tell it like you're there. And I'm gonna pause you here in a minute. And if I think you're not there, I'm gonna stop you. And then I'm gonna ask you to start again and I'm gonna help you get right into the story. Is that okay with everybody?

You wanna see the difference? See what it looks like? So Ray, I believe in you. You're gonna do some awesome work here. Is that okay?

Okay, we need somebody to hold the mic. We need a mic holder. Okay, Nicole, can you pop over here? Just hold it right back here. So that way I can stand off and the camera can get a nice good view.

Camera guys, action is on him. Tell me when you're ready. Okay, so don't worry about the scripting. I want you to put yourself in the moment and I want you to tell it with your voice and your body just like you're there. And if I need to stop you, I'm just gonna go stop, stop, stop, okay?

And we'll go from there. So Ray, go ahead. There was a morning I'd never forget. I woke up smiling, the windows were open, the breeze was coming in. Stop, we're gonna stop you right there.

Okay, I was smiling. Okay, I was smiling. Okay, let your whole body smile when you smile. So go back in. You woke up and I was smiling, right?

Now you don't have to do the goofy body language, but I want you to be in it. Be right there. You're still describing it from the outside coming in. Is that all right? Yeah.

Okay, one more time. Start it again. I woke up smiling and it was another day that I was gonna have such a good time. As I rose up, I smelled the coffee in the kitchen and it was just unbelievable on how good it felt that morning. Okay, pause for a minute.

Is he doing better? Yeah, let's give him a round of applause here. Okay, he's gonna keep on going. That is what I want. That feels totally different.

You're in the story. So one more time. Go back to the beginning. I want you to go a little more and I want you to even step into it. Like when you're smelling that coffee, you don't have to go, I'm smelling the coffee, but it's like you're in it smelling the coffee.

You're there, right? Okay, go back. I woke up smiling that morning and the sun was coming in through the blinds. It was almost blinding, but I knew it was gonna be a good day. I could smell the coffee that was brewing in the kitchen and it just made me feel so good.

As I got up, I went by my computer and there it was, flashing. I had never seen this happen in the morning, but as I sat down at my desk and I opened my main email account, there it was, 12, count 12 commission notifications that came in overnight. I cannot believe this happened to me. Now, I can go back to sleep, of course, because I've had a good day. OK, pause, pause, pause, pause.

Is he doing better? Yeah. OK, we're going to ask him. Now, hang on, hang on, hang on. I want to be honest here.

Round of applause, that's right. Right? Yeah, yeah, round of applause for him first, right? OK, if you're at home, you're feeling the difference in the story, aren't you, right? Here, can you feel the difference in the story?

Who here is engaged? Yeah, me too. This is awesome, isn't it? So now, here's what we want to do. We want to grade him 0 to 10.

Is he at, do you think Ray has hit his capacity for storytelling, or has he still got distance to go? Oh, he's going to do it again here in a minute. So come. You want to get the commission thing out of me? Well, come closer, come closer.

OK, so here we are. So hang on, hang on. So, but I want you guys to grade him. Who thinks he was above a 5? OK, who thinks he was above a 9?

I don't think he was above a 9 either. Who thinks he was above an 8? OK, so you're about half and half. I'd put you like 7. And here's why.

I believe you have more capacity to totally enrapture this entire audience. So now, here's what I'm not seeing. I am not seeing explosive radiance when you see those commissions. Now, that doesn't mean you have to hoot and holler. You might, right?

But I want to see exuberance flowing through your entire being when you're talking about those commissions. Like, don't hold back. You are holding back. Are you ready to go all in? OK, David Wood is recording you in the back.

OK, so it's true story. Can we pan back to David Wood? Can we get him on the camera? Real quick, OK? Right?

Can you get him? I don't know if you can. I think we can. Let's see. OK, so we got Dave right there.

All right, now go ahead and turn it back on Ray. Turn it back on Ray. All right, now here we are, Ray. You are on, and you are on not only here, not only on Livestream. You are on David Wood's camera.

The man himself is watching you. I want you to take it from a 7 to a 10. Who thinks he can do that? Yeah! Woo!

Woo! All right, you're on, Ray. What a morning it was. I woke up. I was smiling.

I just couldn't get over it. As I lay there in bed and the sun came brightly through the blinds, I smelt the coffee that was brewing in the kitchen. What an aroma that was that got me up. As I jumped out of bed that day, I could see my computer blinking. I'd never seen this that early in the morning.

But all of a sudden, as I sat down, there it was. I could not believe it. I could have gone back to sleep, of course. But no, this was going to be a great day. I'll have my coffee, and I'll just smile the rest of the day.

Give us a big smile. Give us a big smile. Hang on, Ray. Give us a big smile in the end. There we go.

All right. Yeah, there we are. There we are. Now, I think you took it up a notch. Here's also what I think.

This is my feedback for you, Ray. A lot of love. Your energy died off a little bit right at the end. Who felt it? So that doesn't mean go crazy until the end.

That means if you're going to pause, pause. Gather your energy. But then finish out strong. So you got one more time. We're not going to probably run everybody through this much rigor.

Is this helpful, though? Who's learning just by watching this? OK, good. If you're online and you're learning from watching Ray, send Ray some love. Remember, the hardest time is right when you get off stage.

So right when he gets off, everybody just blast him with some Ray love. Is that all right? Send a heart. Right to the computer, right? Just like that.

OK, all right, Ray, you're up. This time, keep your energy strong all the way to the end. Don't die on us. You're ready. It was a morning I'll never forget.

As I arose, the sun was coming through the blinds, almost blinding me. But I was smiling. I had woke up in such a mood because the coffee was brewing in the kitchen and the aroma was filling my room. As I got up, I looked by the computer. And it was a little strange because it was blinking like it had messages.

I'd never seen this in the morning. But as I sat down at my desk and opened my main email account, there it was. Count, 12 commissioned notifications, totaling over $2,000 first thing in the morning. What was I going to do the rest of the day? I could easily go back to sleep now, sure.

But no, I'm going to have my coffee and make it a great day. All right, man. There we go. OK? Did anybody else get like goose bumps during that?

Yeah, no, here's the thing, Ray. You're still like an 8 and 1 half. You've got more potential in you. Is that all right? All right.

You're welcome. You're doing good, but you started off, in my opinion, you started off at like a 4 or a 3. And you punched up from a 3 to an 8 and 1 half. I'd sit all the way through your presentation. Is that good?

When you get to a 10, you are going to captivate thousands at once. I believe in you, man. Thanks for coming on. Give him a huge round of applause. There we go.

Appreciate it, guys. OK, let's go ahead and bring on one more, and then we'll do one live, right? And then we're about done with this. Do you guys need a break, or are you guys doing OK? You guys doing good?

OK. Go ahead and pull on our second contestants. And now, this is the time to give Ray some love. If you shoot him some love, you just shoot him like heart energy, right through the chat there. All right, we got Melissa coming through.

Hey, Melissa. I'm excited to see you. This is going to be fun. I don't know who's going to go here live. It could be anybody.

Really, it could be anybody. Melissa! Hey, there she is. So we're going to treat you well. Same promises that went for.

There's a little bit of feedback here. You might need to just turn down the volume on your end just a little bit. But the same promises that went for Ray go for you. Is that all right, Melissa? I'm having a hard time hearing you.

Can you not hear me? No. What's that? Close your live stream, if you would. Is it just Skype?

Can you put in some earphones? Let me try. OK, we'll give her a minute. Here we go, here we go. Can you hear me any better?

A little better. A little better? Yeah. All right, here we're going to go. We're going to go ahead.

One more time, let's give her a huge round of applause. Yeah, we're ready for it. OK, Melissa, you have just been hired to teach this amazing mastermind. You're here to lift them, to inspire them, to take them to new heights. OK, we're going to let you go.

Are you ready? Now, you've got to take your notes. You've got to turn them over. And it is your time to deliver. Are you ready for this?

I think so. You think so? All right. Let's go ahead and go. So I was looking up the email.

It's 5 minutes to 7. The appointment is at 7 o'clock. And I'm looking at the name and the phone number that I need to call. And the beating of my chest just is going out of control. The only thing that's louder right now than the beating of my heart is that nagging voice that's saying, are you sure you're ready for this?

I know they said you were ready, but what if they were wrong about you? What if you get on the phone with this first coaching client, and you freeze? What if they find out that you actually don't know what you're doing? So I pick up my phone, and I dial the numbers. And I just stare at that green button.

And as I look at it, I force myself to take a deep breath. I close my eyes, and I say, you're ready for this. You can do this. And as I look at the time on my phone, it's now 6.59. I definitely don't want to show up late for this first coaching session.

All right, I can do this. I hit the button, and the ringing starts to start in my earbud. All right, deep breath. You can do this. And it rings again.

And I start to wonder, maybe I wasn't ready. Maybe I should put this off. And then all of a sudden, I hear this sweet voice say, hello? OK, is that it? I think.

OK, we're good. It's OK. Round of applause, round of applause. There we go. Lots of love.

I'm sending you some love energy here, right? Super glad that you're here. Takes courage. Doesn't it take courage? Huge courage.

It's a huge amount of respect for me and for everybody in the audience, right? In the comments, send her some love right now, all right? So now, what we're going to do real quick, we're going to pass her on the mic. And just you hang out here, because we're going to use your services here again in a moment. Is that all right?

So I want you to think about what was the state that was created, and what would you say in terms of emotional intensity, 0 to 10. Remember, if we're dishonest, we're not doing her a favor. If we're honest, we can help her out. And I know that she's got amazing potential in it. So we're excited about it.

Is that all right? So you ready? Six. Six. 10.

Nervous. Five. Insecure. Insecure, OK. Four.

Nervousness. Hi, Melissa. Six. Anxiety. I love you.

Emotional intensity for me was like a one or a two. But the emotion was nervousness, insecurity. Six. And doubt. I would say three.

Three. And insecurity. Yeah, five. Nervous. Five.

Apprehension. Apprehension. Five. And anxiety. OK, let's go pass the mic back out.

OK, so now let's ask for some feedback from the mastermind. What is the feedback that you'd give her in terms of doing her story? So I talked to Michael. I was like, that's all feminine energy, right? Check.

There was a bunch of feminine energy in there. So OK, I'm getting feedback. But still in terms of intensity, the question is how much feminine energy was there. So I felt like if she had told her girlfriend that, I feel like you'd be more emotion. Oh, look at this.

The jitters. I know she's trying to put that out, but you can't really feel that. And I feel like she was talking to her girlfriend. I was like, dude, that first call, it got me. I would imagine her rolling her eye or shrugging.

And I didn't see that. So I felt like she was just kind of pulling it. She felt like she was in a narrow band of expression. Yeah, the expression was very narrow. There wasn't a lot of open it up.

She just talked to her friend like that and just kind of see through the camera. I think she would open it up a little bit. OK, so this goes into a technique. Who finds it kind of hard sometimes to talk into a camera? Be honest.

Right? Or at least in the beginning, who found it real hard to talk into a camera? So what are the techniques that you use to personalize that? Because that's a real challenge, isn't it? What do you do?

Talk to my buddy. You feel like you're talking to your buddy. So that's the problem. I have all guy friends. So it's always like, dude talk.

Right. It's dude talk. Yeah. Right. Yeah, you need to put your wife.

Yeah, I need to put my wife. In the camera, right? Yeah. OK, so it could be. But anyway, so that's this, I think.

Who else has a technique for talking to the camera that helps them out? Oh, well, the whole avatar is what the point of that is. If you name the avatar, then whenever you're speaking, you're speaking to that avatar. And if you can put it in your mind that you're speaking to the one person, not all the people, that helps. Telling a story through the camera to one person, you're 1,000 times more likely to impact everybody.

Maybe not everybody, but as many people as you possibly can. It's weird. If you try to talk to everybody, you talk to nobody. If you really feel like you're talking to one person, you will communicate with the camera in a completely different way. OK?

I had a little bit of feedback. So, OK, hang on two seconds. Yeah, we'll take the feedback. I do something similar. I actually imagine, I visualize the person, which is kind of what Jim was talking about.

I literally visualize the person there, and I imagine I'm talking to him. And it really helps if I can think about, who would I be telling this story to, and be literally pouring out my heart. OK? So with that, let's go ahead and take some feedback from Tracy. Two things.

One, I felt like it was a little too long to get to the, because I understood what you were saying. You were nervous to do the first coaching call. That was kind of like the bottom line. But I felt like it took us too long to get there. That was so shortening it and being more concise.

The second thing was maybe the framing of the story. And I think that maybe if you framed it like you were literally talking to someone, it was a two-party conversation. I think that I probably would have resonated with it a little bit better. Because I do understand the emotion itself. I understand that.

But I didn't connect with it, because I just, I don't know. It's hard. It was just long. It was. Yeah.

This goes back to the principle of decide what it is that you're going to tell and what you're not going to tell. I think that's valid feedback. Yeah. Number seven. Yep, number seven up there.

So anything, so how would, if you were to reframe that. OK, now she gets to do it in the way she's going to do it. We're going to have you do this again a couple of times. Melissa, is that OK? Sure.

So how would you shorten it? What would you leave out? What would you keep in? I would probably frame it, my personal framing would be as if you've already conquered that. And now you're telling the story to someone else who's looking to conquer that.

So you've mastered this now. And now you're coaching a new member on your team. And you're telling them the story about how you felt your first coaching session too. I would probably frame it that way. Because then it's more of a, there's confidence in you coaching someone.

So the story has a more authoritative, more confident type of feel to it. But then you could have more points where the intonation could crescendo and decrescendo. Because it's not you, you're telling someone about the old you. I don't know if that kind of makes sense. Yep, I think it does.

So we're going to give you a minute to compose yourself. We don't want to give you too much feedback. There may be more feedback in the group. But we want to actually let you implement something, rather than overwhelm you. Does that make sense?

Like, if you get like five or 10 things to improve, it's like too much. So she's got a couple of things to pay attention to. The main thing I want you to pay attention to is I want you to make that camera a person. So I want you to give us a name. And I want you to tell us who are you going to be telling this story to.

OK, Jessica. OK, tell us a little about Jessica, so we can imagine being Jessica and hearing the story. OK, so Jessica is a mom who wants to be a coach. She has three kids. She's married.

And she's not quite sure that she can put herself out there. She's more of a shy, introverted person and isn't comfortable with video, isn't comfortable being seen and doing videos and all of that stuff. But she really wants to do something where she can make a difference. She wants to help people. And so yeah, she wants to be a coach.

But she's not quite sure yet how to go about it. OK, now by the way, we're just going to pause for a minute. Melissa, I am so glad you're on. No, seriously, this is like awesome. Melissa is operating in like 80% or 90% feminine energy.

Yes, you picked it up correctly. And you did, but this is awesome, because we never see it. Like we don't see it on the Empower stage like almost ever. It's not that we don't see it, but it's rare. It's a rarity that we really see good feminine energy.

Feminine energy in all of its strength is super powerful. It is super creative. It's super powerful. And it's beautiful. And we need to help you unleash that.

OK, is that all right? I need you to tilt the camera down just a little bit. I want to see if I'm like chin up. There we go. That'll give us a little bit better frame.

So we are Jessica. You're looking up at the camera, and it's just us. Well, I've even got Jessica right here. Maybe Jessica, you want to come to my camera? Then you can like actually talk to Jessica, right?

All right, here we go. She says no. She's like over there, no. OK, she's not going to do that. She is afraid to go on camera and do webinars and stuff, right, as it turns out, right?

OK, so go ahead, Melissa. Just go ahead. Just step into it, take a breath, center yourself. And just to clarify, you want me to just tell this story like I would tell it to Jessica, like a good one? Absolutely.

I absolutely want you to tell it like you're talking to Jessica one on one. OK. OK. I'll never forget the time that I made my first coaching call. They really pushed us to go out there and just start doing those first sessions.

And as I went to make that first call and I looked at the name and number, my heart was beating so loud that the only thing that was louder was that voice of doubt. OK, pause. Pause, pause, pause, pause, pause. Yeah! OK, this is awesome, right?

OK. That was, see, you're, yeah, you were totally different. Wow! Woohoo! OK, I'm so excited.

OK? I'm super excited. Are you ready to play some more? This is going to be like super fun, right? We're just hanging out.

OK, so here we are. Go ahead and start again. Just talking to Jessica. Just hanging out. And I'm starting from the beginning again.

Start from the beginning again. I'm so excited. I remember my first time. making my first commercial for our client. And I remember looking at that email and the name and the number, and my heart was just beating out of my chest.

And that voice of doubt was just almost deafening, telling me that I wasn't ready, that I was gonna freeze and not know what to say, and they were gonna find out that I had no idea what I was doing. And as I picked up that phone, I considered canceling that first session. Okay, pause, pause, pause, pause, pause, pause. Okay, this is a place where you disconnected the first time and you just, you described it, your body language was in it, but you were detached from it, okay? We're gonna have you retell just this piece where it's like, I pulled out my phone, and however you wanna say it, and I'll do it Will's style, but Will's style is not Melissa's style, all right?

We don't have the same style. I pulled out my phone. What do you think it is? And my heart broke. So I got my phone and I dialed those numbers.

I paused before I hit the send button, and I considered for a second canceling that session because that voice of doubt wanted me to believe that I wasn't ready. But I hit the send button. Okay, pause, pause. I would also mention. But she's moving along, you're doing good.

I want you to take that moment of that doubt, and I want you, however you do it, I want you to really show us what it was like to be there. Put yourself right in that moment. I want you to say and speak and do just like you're right there, frozen. Okay, so rewind far enough. You can build up to it, and then retell that piece for us.

You're doing awesome. So you want me to put more of the description? I want you to, I don't need description. I want you in it. Sometimes it's not what you say, it's what you do or how you speak it.

You're detached from it. You're pretty attached, you're in the story, and right then you're popping out of the story. Put yourself back in. Okay. You're doing good.

Lots of love over here. We're here to support you. There you go. So I dialed the phone number, and then I paused. And I looked at that button, and that voice was telling me, don't hit send, don't hit send.

You're not ready. And I stopped, and I closed my eyes, and I took a deep breath. And I said, you are ready. The only way to get past that first awkward call is to do it. Okay, pause right there.

Is she there or not quite there? Is it better at least? It's better, okay? We want you to go there one more time. I want you to dig deep.

I want, the disconnect here is that the audience is not yet feeling that moment, and I know that this is a critical moment for you. You're coaching a gal, Jessica, right there is terrifying. And this is the moment when you are connecting her to all of her self-doubt, all of her worries, all of her fears, and right now the audience is telling you by their body language they're not connected yet. It's better than it was, but there's still a disconnect. So I want you to go back in, and here's what we're gonna do.

Just close your eyes for a moment. Get real nice and centered. And I want you to be there. You're making that phone call. Don't speak yet, just think.

You're there, you're making that phone call. That voice of self-doubt is strong. It's almost overwhelming. And just allow yourself to have all of that experience. And from that place, I want you to open your eyes and walk us through it one more time.

I dialed those numbers, and I sat there for probably five or 10 seconds just looking at that green button. And I thought about not hitting that button. I thought about hitting the red button and ending it. But there was something inside of me that was telling me that I needed to do this. This was the step that I needed to take.

This is what I needed to do to be the person my heart was calling me to be. So I closed my eyes, and I took a deep breath. And I hit the button. And as the ring started to ring in my ear, that voice was trying to jump in again. But I said no.

I'm gonna pause you, I'm gonna pause you. I'm gonna pause you for a second. Is she all the way there, or part of the way there? Yeah, I think we got. Yeah, I think that you're getting real close.

I want you to get really close to her. I want you to get really close to her. I think that you're getting real close. I want you to compress the story a little bit. Okay, leave out some of the details.

Okay. But you did connect to that moment, okay? I want you to connect a little bit more. Reconnect to that moment. You're doing good.

Just take a minute to center yourself. Shorten the details, and get to the victory. Okay, you're up. Go ahead. And I sat there, with the numbers dialed into my phone, and I almost hit the red button instead of the green button.

But something inside of me called me to hit that green button. So even with that voice still trying to follow that, I hit the green button. I started to call. So you said you wanted to go to the pool? Costco.

Costco? I'm sorry, I lost it. That's okay. That's okay. I feel like there's a missing punchline.

Does anybody else feel like that? Raise your hand. It feels like you've got us right there, and there's like a missing something right there. Like, I looked at it, I saw the red button. My hands are shaking.

I wasn't gonna do it. I almost gave up on myself. That was the day that I almost died inside. But I hit the green button. I made the call, and I got where I needed to go.

Now, that was a little flat, okay? In the way I just did it. Okay, that was a little flat. But there's like some kind of punchline that's missing just a little bit. I want you to do it one more time.

I want you to back up to the beginning. You just talk to Jessica, put her there. We're gonna have you go through it one more time. Do we think she's doing better than she was? Okay, there you go.

You're working on it. Do we have feedback? Do we have feedback? Okay, we're getting that feedback. I think, Melissa, hi.

How's it going? We're on the same team. We're friends. So, Melissa, it's Jessica, right? You have a job?

So, what are you trying to transmit to Jessica? Like, what's the point? Yeah, so you're talking about the doubt. We're feeling the doubt. And then, just kind of like arrive at what you want.

Do you feel like you're better? That's the same thing that I was trying to communicate. Right? It feels like, like I said, there's a missing punchline a little bit. So, rewind, go back.

And I want you to verbalize your punchline to the audience. Tell us what you're trying to communicate. And then, let's go back. Would that intrigue you? But you're doing good.

If you saw that on your Facebook page. All right, some encouragement. I would start it with, it is amazing what can happen in the next little year. I'd say we're looking for 10 trial customers. So, I think the punchline is that we all go through that stage, especially that first time of doubting.

If you want something. We're not enough. But. At the top, looking for test monkeys. And you start to do the work that you feel called to do.

Like, it just. Or, I need test monkeys. There's no feeling like doing the work that you're meant to do. Like, say something in the way that you're meant to. This is great.

This is like, good, okay. So, just take what you just did. And attach that right to the end. I think that would be awesome, okay. Who thinks that would help out?

Yeah, me too. Okay, yeah, like two hands up, right. We got a two hands up in the back, right. So, I want you to go ahead, and I want you to do this one more time. Right, and you're doing awesome.

Okay, take a minute. Center yourself, and you're just talking to Jessica. You and Jessica, and a thousand other people. I know, it's a little cruel. I remember the first time that I made that first coaching call.

And I remember looking at the name and the phone number. And my heart was just beating so hard. And the only thing that was louder was that voice of doubt, telling me that I wasn't ready. That I wasn't gonna know what to say, and that she was gonna know that I had no idea what I was doing. And I remember looking at that phone with the numbers dialed, and for about five or 10 seconds, and for about five or 10 seconds, considered not hitting that green send button.

And we all go through that stage of doubting ourselves, and feeling like we're not enough the first time we do something this important. But the good news is, is that if you push through that fear, and you do it anyway, there's no feeling of the feeling of doing that work that you're called to do. Being of service in a way that you're meant to be of service. Okay, give her a round of applause. Woo!

Okay, who thinks, from a delivery standpoint, that was at least three notches above where she was? Okay, that was awesome, right there. That was fantastic, and amazing feminine energy. Pick up the feminine. Tam, help me out.

What are the feminine words that she used? She used heart? What else did she use? She used heart. Okay, so Tam is learning.

You gotta be patient. You gotta be patient with Tam. Heart, heart, I got it, right? Okay, but what else? That wasn't the only one.

What else did she say? I just had heart. I was singing the song, too, of hearts in my head. Okay, good, yeah. Good, what else?

Who else got a feminine word? Not female word, but a feminine energy word. I would say she used the word feeling a lot. Feeling? Feeling.

Yeah? Anybody pick up on service? Mission? Those are feminine energy words, okay? Not female words, they're feminine energy words.

You have beautiful feminine energy. You need to cultivate that and let that shine even more. Okay, again, I'm gonna push it about a seven and a half in terms of where I think that you're capable of going. I think that you can still ratchet it up a couple of notches, but if you just focus in on the changes that you just made, that's a beautiful energy that's coming through. When you, Melissa, when you, I'm gonna look at, which camera are you in?

I wanna look right at you. Are you right over here? Where's she at? You're in the laptop. Okay, so you guys are gonna look at my, well, I look at her, okay?

Okay, so I wanna talk right to you here for a minute because, Melissa, you have got a beautiful energy about you and there's a bunch of people that will resonate with the message that you've got, but you've gotta clear out some self-doubt and you've gotta clear out some internal questions. You know it's there, don't you? I can still see it in you, okay? You've cleared out some of it already, haven't you? Okay, good.

You've got a couple layers to peel back at because there is a mission and a purpose that you're built to do that nobody else is built to do and there are women that you're destined to touch that nobody else can touch. They're waiting for you. And when you clear out all that clutter, when you clear out all that self-doubt, when you put that off to one side and you really step into your purpose and your mission, amazing things are gonna happen. You believe that? I believe that.

Okay, I believe in you. You're gonna make it, okay? And you did awesome. I'm super impressed with the way that you just let yourself shine. That was beautiful energy.

Everybody, round of applause for her, okay? Okay, thank you for being here, okay? You made my day. I'm really glad you were. So everybody, in the comments, give her some love.

Let her know how much you love her, right? Okay, let's go ahead and let that go down. And we got one more. We got one more and then we're gonna go in and Bonnie, we're like 40 minutes over or something like that, isn't that right? Yeah, we're like way over, okay, good.

Awesome, this is totally worth it. Who thinks it's worth it? Yeah, it's worth it, right? Who's getting value? Okay, we're gonna do one more story.

Then we're gonna take a break and we're gonna get into Breakthrough stuff, okay? Come on up. I'm dead serious, right? I've been looking at you. Okay, you're here.

Are you ready to play full out? You are? Okay, first off, let's give her a round of applause. Round of applause for her. Thank you.

Thank you. Okay, everybody put your hand on your heart. Just send her some love, send her some love, right? She's hyperventilating a little bit, right? Okay, I'm gonna sit next to your husband.

So as I walked down the aisle in the grocery store, okay, I was planning for my vacation. I had a list of things that I needed to get in order to go on vacation. So I needed shampoo, I needed gum for the airplane, okay? As I check off all these things on my list, I confidently go to the checkout aisle, I pay, have all my bags, I start walking to the car. And I get this sense, this feeling in my stomach and it's just wrenching and my heart is pounding.

I feel like somebody's watching me and I'm like, I look around and I'm like, no, there's nobody here, so I keep walking. And then all of a sudden, I see a guy started walking towards me. And I think to myself, do I run? Do I get my phone? Do I scream for help?

Like, what do I do? And then he walks away and I get in my car and I go home. Okay, round of applause for her, round of applause. Okay, you're doing good. I know, she's really happy that I picked her.

I can tell, right? Okay, lots of love, lots of love. You're gonna do okay, take a deep breath. Oh, I'm fine now, I'm better. Okay, you're good, okay?

So what we're gonna do real quick, I want you to give her a number in terms of intensity and I want you to give me the state. So number and state, all the way around, you ready for this? Yep. You okay? Yep.

Okay, we can give you some feedback? Absolutely. Okay, you pinky promise? Yep. Okay, hold out your pinky.

Okay, we'll treat you good. We'll treat you good and we're gonna help you go to the next level. Okay, I know, you actually, you don't get to participate. Okay, because you still want to be on vacation with your wife when this is over. So you just do the whole thing, you just observe, my man, you observe, okay?

Oh, so that's what you got to do. Yeah, that's right, yeah. Four and. Oh, real quick, my birthday's tomorrow, so. Birthday's tomorrow, happy birthday, happy birthday.

We'll sing a happy birthday later tonight. Four and, you're a bull. Five, scared and relieved, okay? In the beginning, the intensity for me was like a two, but then it went to like a seven, once you got to like the climax of the story, so it went up. And then, so the emotion for me at that point was scared.

Yeah, for me, yeah, it was more, I'd rate the beginning more like a confusion for me, like not sure, but then it was a six when we got to like the fear, what I felt was fear and anxiety. Yeah, I knew Tracy, two for beginning, but then once you got to where you wanted to go, you can tell you paused, so like a six. Six out of the fear. A five, panic. Panic.

Panic. Fear, and I agree with the first part, not as strong, but definitely in the moment of the climax, yeah, six. I'm gonna say five, and nervousness and fear. Like she communicated nervousness with her body language and her voice tone when she was probably, when that was probably like, some of that was like nervousness of like presenting, and like insecure. Did everybody see it in her body language?

And that wasn't necessarily part of her story, that was part of what she was communicating though, with like body questions, right, very good. I'd say five, and it was more like concern almost, but you could take it up a notch and it would be definitely fear, so I think that's what you were intending to come across as. Yeah, who thinks that this story right here would benefit from a pattern interruption right at the beginning, right? This is the exploding plane at the beginning of, at the beginning of loss, right? So I want you to play with that idea, you don't have to do it, okay, but we want to take feedback from the audience.

So what would you do to help her improve her energy inside of this? Okay, let's go, we got a couple people, let's just do two, and then we'll let her do a reading. In terms of interest, I was interested in the second half, so I would build upon that. I mean, you could play a story in your head saying something like, the guy grabbed me, but it's all, that's what's all in my head, right? So kind of like that.

Yeah, or I was terrified that he was going to start stalking me, or I was afraid I was going to be attacked. Like how many people here, if that was like the first sentence and she was congruent and delivering it, would be like, whoa, what's going on, right? Yep, so I think the first part of that story where you were walking down the aisles of the grocery store and gathering groceries and stuff, is really not pertinent to the story. So you could really do away with that whole first part and expand more on the part of once you left the grocery store, right? Yeah, awesome.

So let's do this. Now, I'm going to have you do this again. I want you to be there though, right? Because you were a little detached from it. You're a little detached from your body language.

How would you stand if you were, how were you standing when you were there? Or like, how were you walking? Well, my original story was told in a second person, like it was you walking through the grocery store. It was you walking to your car, so I had to change it. So it wasn't really as connected to it as a first person rather than.

Connect to it. Connect to it and retell it. Okay, I want you to be there and I want you to communicate what that was. What was the emotion you were going for? Fear.

Fear. I want you to communicate fear in that story. Is that all right? Okay, you're doing awesome, by the way. Round of applause for her.

Thank you. This is awesome. Okay, so I want to start with the actual, like the attack or the fear or. You can do it however you want. I just want you to be there, that's the main thing.

As I left the grocery store, I had my hands full of packages and I'm walking to my car and I felt something, somebody watching me. And I'm looking around and there's nobody there. So I'm like, okay, we're good. I'm going to pause you. You're doing good.

You're doing good. I want you to, how many people have ever felt that somebody was watching them from you? What does that feel like? When you have like, it's almost like the hair in the back of your head is like starting to stand up because it's like. You know something's back there, but you're not quite sure what it is.

Now that's how I do that. You do it any way you want. Who felt it? Who felt their hair peel up just a little bit? Now that could go up higher, yeah.

We had a, Vanessa went, she really had a big reaction to that. That's what you want them to feel. And I only felt that at like a three. Mine probably did like a five, okay? Right there.

You can leverage that up a little bit and create that feeling. However you do it, okay? You're doing awesome. One more time. So as I'm leaving the grocery store, I have my hands full of packages and I'm walking to my car and I had this sense that somebody was watching me.

So I look around and there's- Pause, pause. I want you to make us feel. But I was going there next. Oh, sorry, sorry. Okay, do it again.

I apologize. Okay, everybody, put your hand over your heart. Repeat after me. I forgive Will. I forgive Will.

Okay, there we go. Okay, go ahead and do it again. Okay, one more time. Yep, yep, yep. Quickly, and then we'll let her go again.

I cut her off too quick. I feel like you're too jovial for where you're getting ready to take us. So the emotion that when you open the store, you're like, hey, I'm just, you know, I'm walking. And then I'm like, hey, somebody's watching me. I don't feel the dum-dum-dum, like.

Yep, I was feeling the same way. But you're doing good. Keep it up. As I leave the grocery store, I have my hands full of packages. And I'm walking to my car, and I get a nervous feeling in my stomach.

And I keep feeling like there's somebody watching me. And I'm looking around, and my heart starts to pound. And my energy just gets all heightened, and my hands get clammy, and I don't know what to do. And I'm walking, and then I see somebody. I see a guy over there, and I'm like, is he coming towards me?

I think he's coming. And my heart just palpitates, and anxiety, and just, I don't know what to do. Do I want to run? Do I want to scream? Do I want to run back into the store?

Like, I don't know what to do. Okay, stop. Give her a round of applause, Bruce, okay? Thank you. Okay, so now, who thinks that she just took it up a notch?

Okay, yeah, you just definitely took it up a notch. Now, here's the question. Can it still go up? It can. She's got more in her, doesn't she?

She's capable. So now, here's the question. What would you do to help her take it to the next level? Okay, we got it. ♪ I don't really care what you do to me ♪ What?

♪ I don't really care what you do to me ♪ Oh. I would just say, from my personal self, it's something I used to do. Just slow down. Yep. That's it.

If you slow down, I think you will be perfect. Thank you. Especially at key moments. You can do, you can communicate with your body, and this is something I'm still working on. It's something I'm still developing.

I can go to the next level on this. But as I'm in a story, if you go, it's like I felt the hair on the back of my head just go up. What's that? Yeah, right. You see what I'm saying?

Yeah, like, oh. Right, it's like, there you go. But you're in it. You're feeling it. And then I look left.

And right. There was somebody behind me. Dramatic and slow. Just slow it down. But be there, and be in it.

Show us with your body what's going on in your head. You don't have to be goofy like me. I'm super goofy. But you take it to your next level. Okay, you got this.

She's putting on heat. She's really, really doing good. Okay, guys, let's give her some love one more time. Okay? She's already leveled up.

We're gonna take her up one more level, and then we'll let you off the hook after that, okay? But we gotta see you go up a whole nother level. Okay, all right, here we go. As I left the grocery store, my hands are full of groceries. And I'm walking to my car, and I get this eerie sense that somebody's watching me.

The hair on my neck is coming up. My hands start getting clammy as I look around. And I'm searching. You want me to pause you? Okay, I'm gonna pause you.

You're doing good. You're doing good. I know, we're good. Okay, we'll have plenty of time. Don't worry, we might end a little late.

We're doing good. Okay? And this is where we're wrapping up. Okay, so one more time. I want you to be, your body looks a little disconnected from that moment.

Okay, one more time, close your eyes. Okay, just go there. There you go, just go there. I want you to remember the moment where you weren't sure what was gonna happen. You weren't sure what to do.

You didn't know what he was about. Just conjure those feelings back up. Let yourself feel them. When you think you got them, open your eyes. Tell us a story from right there.

As I left the grocery store with my hands full of packages, I'm walking to my car, and I get this sense that somebody's watching me. And I look to my left, and there's nobody there. So I quickly look over to my right, and there's a guy right there watching me. My stomach turns into knots. My heart starts palpitating as I continue to look back at him and see what he's doing.

And I continue to walk to my car, walking a little bit faster, and I notice he's coming. So I quickly get my keys out of the car, and I say to myself, I'm like, do I run back in the store? Do I, what do I do? I don't know what to do. Is he gonna attack me?

Is he, what is he doing? All these thoughts and all these things are running through my head, and I don't know what to do. Is that better? Do you think she did better? Yeah.

That was, yeah, that was another level up. So you did really, really good. Okay. You keep on practicing this. Okay, you've got more in you.

Yeah, you've got more in you. And that was awesome. Who thinks that was awesome? One more time. Okay.

Give her some love in the comments. Let her know you love her. Okay, so go and sit down. We need to take a break. Okay, short break, guys.

Five minutes, then we're gonna go into the end of the night. We're gonna do a breakthrough event. We might end a little late, but I won't make it a lot late. And we're gonna do some mindset shifting when we come back. Okay, who got value out of the storytelling segment?

Okay, that was awesome. Okay, a huge round of applause for our participants. And we got five minutes, five minutes, and we'll be back. Cinco minutos.

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