Module 4: Pricing and the Value Ladder with Therese Skelly

Let's talk about how to price your services. Does anybody go, oh, I hate this topic. I don't know. Because guess what pricing could be like, oh, I think I'll just pull it out of the air. Yeah, that's the price or pricing is, well, everybody in the market charges that.

So that's the price. Anybody ever make that mistake? Okay. So again, pricing is everything I do, you'll get is from the inside, what out. The inside out, because if you just go, here's my pricing and don't factor in you, you're going to be making some mistakes.

So we're going to talk about, again, inside out strategies. First thing I said in the last one, know your value. The only way you can raise your rates is if you're going, I get results. If you're like, I don't know. Now sometimes people are brand new.

I will say that. I worked with a lot of brand new coaches, brand, brand, brand new, and they've never had clients. Have you had success anywhere else? And she's like, I don't know. I feel guilty.

I should, I could only, I should have maybe charged $50. And I'm like, you raised millions of dollars as a political fundraiser. What are you talking about? Let's transfer that here. Okay.

So that's tip number one is even if you're starting out, you have history, pull it over. Okay. You're going to understand the problems. You're going to know what you solve. Like I just talked about that.

And I'm going to teach you. This is going to be a fun one. We're going to make sure you're resonating with your price. Because how many of you have been with a mentor or thought, Oh, I should charge that. Or I want to charge that.

And it doesn't work. I'm going to show you why. Okay. So your income equals your sense of value. So some of you are going to go, I'm doing really well.

There's a bunch of people in this audience that are got the big ring. They're like right on. They, they value themselves. Some people are going, I don't understand what's going on because I work so hard. I try so hard.

I'm so good. I care. What's. Okay. I want you to know that the income that you're currently at is just from your old beliefs.

Is that as Harbecker would say, is that good or good? Oh, Harbecker would not tolerate that response. Is that good or good? There we go. Thank you so much.

Okay. So we're going to talk a little bit about the intersection of you and then your services. Okay. So we talked in the last video about transformation versus transaction. Whenever you think transactionally, it's about you.

Whenever it's about you, that's where your gremlins, and I use the word gremlin, like mindset, those parts of you that's like, you can't do it. Remember that little mind chatter. Okay. So I'm going to map the trajectory. What I didn't say in the last section is you want to think of the lifetime value.

Maybe I'm just going to say weight loss coaching. I'll just use that example. Maybe you work with somebody and you charge them $5,000 and they lose the weight. They get healthy. What's the lifetime value of that?

What will they avoid? What won't they have to do? What money will they not have to spend? See, most of us go, I don't think I could charge $5,000 for six months. But if you go, could you charge $5,000 for 10 years?

See how it's a game changer? Okay. So you want to think about that. Okay. So we talk about knowing your markets.

And do you all know the boiling frog analogy? It's so gross. It's so gross. But I got to tell you, it's kind of an anecdotal thing. So you put a frog in a pot of boiling water and it jumps out.

But you take the frog, not the same frog, but you take a frog, poor frog, and you put it in a pot of room temperature water and turn it up, it will allow itself to be cooked to death. And if you would imagine that many of your clients are that boiling frog. And most of us, when you say, how's it going, you're like, it's all right, we're good, okay. But when somebody is in front of you as a prospect, and when you're thinking of offering your services, you got to think boiling frog, you got to think, you're suffering. I think somebody said, three layers deep, you ask three layers of questions.

You're not going to get them there. You want to go, you're not making enough money, what's that like for you? What's that costing you? What is it doing for your consummate? What's happening in your kid's life?

You go low and low. So finally, they're like, I call that pierce the veil denial. And when you understand like, whoa, you will price your stuff accordingly, and they will be happy to pay for that. Got it? Okay.

Oh, and also you want to monetize, you want to monetize, because you're going to make, you're going to have them make a monetary investment over here. So you need to go, how much does this cost over here? How much does it cost you? So I'll just take a business owner, if somebody comes to me, and they're like, well, I'm not really making, okay, I know they're going to make the bad investments. I know they're losing opportunity.

They're losing money. 40,000 times 10 is what? $400,000. And what if I'm going to offer you a $5,000 package? Do you see how if I monetize it, it's like, duh, but if we don't monetize, then there's not the return on investment.

So I want you to be thinking, and you can monetize anything. You really can. So make sure you're monetizing. Okay. Now, there's two schools of thought on pricing.

Two schools. Say two schools. Two schools. Two schools. Yeah.

Okay. The first school, there are some mentors that say, you start out where you want to be. You just, you just, like, you skip kindergarten and first grade, and you're like, whoa, I'm in graduate school. Boom. And your pricing matches that.

And that works for some people. Other mentors, including me, say, start out, especially if you're brand new, because I know there's a lot of people that are brand new, you start out to get experience. I would rather you give it away at a lower price point and get more people in. Okay. Now, that, in my mind, doesn't devalue you at all.

That's strategic. But I have so many stories of people that say, okay, no, I'm, you know, I'm brand new. I've never had a client, but I'm going to charge $3,000 for 90 days. And I'm like, right on. How's that selling?

I don't have any clients yet, but I'm owning my value. And I'm like, how many clients do you have? So again, I don't want to, it's, it's all a personal thing. That's what you got to decide. Do I feel resonant?

Do I feel like, you know, absolute, no, I have to, I would feel crappy if I, if I was over here at a thousand. I have to be here. It's up to you. So there's no right or wrong. It's what feels right for you.

Okay. But here's some of the mistakes or the considerations. If it's too high, you might not be able to sell it. And there's not going to be as many people buying, right? At a client, I teach a selling program and she was with a really high end mentor.

I'm just going to call her Mary. So Mary was with this high end mentor in her mastermind program and Mary's consulting fee was $5,000. She was working with me to learn how to sell. So this mentor says to Mary $5,000, you're really good. You should charge 10, which is great.

Like you want your mentor to go, you should charge more. Like that's a good thing, right? But Mary couldn't sell and couldn't sell and couldn't sell. And she got worse and worse. And I'm like, okay, drop it down to five.

And she couldn't sell. And she couldn't sell. She couldn't sell. And I'm going to show you in a minute what happened. It's called a conflicting intention.

What? It's called a conflicting intention. Oops, hold on. See, what happens is there's the conscious part of us that's like, oh heck yeah, 10,000, it's mine. But the unconscious part's like, really?

You have little kids at home. If you get that busy, you're going to leave them. You're going to be too busy. Have you ever had the like gas break phenomenon? Like you, is it just, it's not just me.

Thank you for acknowledging. Yeah. Yeah. It's just like you're going. Whenever you get that, that's a sign.

That's a mindset block. There's something in there that is stopping you. And this is where pricing, pricing and money, it is so loaded with mindset stuff. Okay. Pricing too low, you might attract the wrong people.

And they're going to probably piss you off. You're just like, I'm so sick of them sucking my energy. I'm paid. They're paying me $12 and what? Right?

And so while you're getting experience at a certain point, you're like, oh, come on. Anybody ever have that? Okay. So it's kind of like that. Is it the Goldilocks?

Like this one's too soft. This one's too firm. This one's just right. It's finding that. And guess what?

It changes. Pricing is not a set it and forget it. It's not like a tattoo where you're like, boom, it's done. It's you set it. And then three months later, you're like, I don't like it, you know what I mean?

So that's what I want you to know. It's variable based on what you know of your value and your market and your goals. Can we get a cool Therese? I didn't just really seriously get at the school. That's cool.

Therese. Thank you. Thank you. Okay. Now, what about free?

You know, especially coaches, they say, go give a bunch of free sessions away. What's the deal with free? So sometimes in the beginning, I think it's an excellent idea to get confidence, to get mastery, to get testimonials, to figure out what you don't like, to figure out who you want to work with. I think free is great, but there's got to be a limit. When I work with a lot of coaches, I say, take your free session off of your website because there's like literally, you all know you could get 900,000 free session, free session, free session.

I give a free session. It devalues you. So it's fine to offer it, but you don't want every single thing your audience is thinking, oh, yeah, she's that girl that gives it away for free. You don't want to be that girl or that guy. I did a strategic thing a couple years ago.

I launched a program called the Women's Wealth Breakthrough, and I had 1200 people sign up. I taught them all my mindset secrets and clearing and everything I know about money, and it was free, and it was really from my heart to give it for free, and I didn't have an upsell. I just kept them on my list, and I nurtured them. A year later, the people that were showing up in my mastermind groups, paying me thousands of dollars to coach privately, guess where they came from? From the free thing.

So sometimes free is a great strategy, but you've got to have an idea for that. Okay, so for example, here's a pricing idea. If you're just starting out, you say, okay, this is what I'm going to start out with now. I'm going to decide on that. Here's a hint.

You want to stand in the mirror and say, hi, I'm Therese, and I charge, and if you're going, I'm going to wet myself. That's probably not the right price, okay, and I did it, FYI, I did it, but anyway, if you're so, so you want to, I'm sorry, well, that was way too much information. So if you're standing in front of the mirror, and you say, here's my price, and you go, you can't sell it. If you stand in front of the mirror and go, here's my price, and you go, that feels really icky. You keep playing with it, but watch yourself say it.

That's how you'll get it. That first price, and then you decide, like, okay, but after X amount of time, so if you're brand new, you could say, after five clients, then it goes up by 100 bucks, or then it goes up by 25%. See, so it's decision, it's strategic, it's not just, I'm just, I don't know, should I, can I, do I have your permission, is it all right, she's not, nobody in Kansas raises her rates, right? You want to have an internal decision about what works. Then the next one is, but when I feel really masterful.

This is the one you're probably going, ah, in the mirror in the beginning, that would be a good price point. Is that cool? Yes. Okay. I just got to share this.

This is, this is cool. Now there's Dan Kennedy, who is like the father of marketers. He's like, he's like the marketing god, everybody, you know, begats, Dan begat, begat, begat. He's the guy in marketing. Now a lot of people say, they'll say to me, because I'll work with acupuncturists, and they'll say, nobody charges more than $75, I can't charge more than $75 an hour.

Or they'll say, but in my community, it's really depressed economy, I couldn't, to which I say, shh, or, bull, stop it. Okay, so when you think of coffee, when you pay like nine, ten bucks a pound, okay, Dan Kennedy brings this point up. There's a thing called civet coffee, anybody know what civet coffee is? It's cat poop coffee. Holy heck, so this little cat, a civet, eats the coffee beans, and then eliminates them, and they process that, and you can see on the screen there, it is, what, $168 a flippin' pound for poop coffee.

So if poop coffee can be charged, you can charge anything you want, are you all in agreement? Say, say, like touch your heart and say, oh, I can charge anything I want. Say it, because I'm not selling poop. That was just to keep the energy going. Okay, alrighty, so how do you decide on your pricing?

First, what can you sell? Like if I say, I want you to sell a $10,000 item, you might be like, oh lordy, what can you decide, pick something. So my 30 day challenge, Coach Tree's 30 day challenge to you is, just pick something. So it doesn't even have to be a big, extensive, it could be a Master Class. It could be an eBook, it could be $7.

So can we say, I decide, and you on the webcast, you decide, alrighty, okay, do your research. Now you can say, oh, I think I want to sell X, you know that whole field of dreams, if you build it, they'll come, do you believe that? Yeah, I know, in marketing it doesn't really work that way, I love the theory, but build what they want, build what they're hungry for, build maybe even what they don't know they don't know, but if you build that, then they'll come. So you want to do market research, I love, Adam did a great job with that. Now here's a pricing trick, beta, can y'all say beta, no, let's say beta baby, that sounds better, yeah, beta baby, beta sexy, see, remember how we say your mind is not your friend, because your mind is going to tell you're not what, enough, you're not ready, you haven't been in the business, remember, season one, dog whisperer, okay, I'm the business whisperer, okay, I really do, from my mastermind groups, I'd be like, in my retreats, I'm like, I'm getting my clicker out, so a beta is a beautiful way to package something and say, ah, it's an experiment, I'm just testing it, it's new material, so it's in this format, it's about 60% of the cost, so you trick your mind, because how many of you have this, like, it's not perfect, I can't, it's, if you just go, beta baby, like it's just like, like if your best friend came over, you'd be like, oh, sorry, the carpet's, oh, whatever, like, it's you, come on in, that's a beta, right, now, I'm not saying to throw up schlock, obviously I want you to have standards, but if you frame it like, it's a beta, I can mess it up a little bit, it doesn't have to be perfect, when my first marketing coach said, done is good, right, you do it, you put it up, and like, oh, what I've done with my beta, I just did a program called the Aligned Business Incubator, and it was beta, so I gave them like a third of the price off, and I'm like, okay, we're testing, and then it was like, that's not working, and I'm telling them, that's not working, I thought that was going to be, but it's not working, so I got to give you more here, because it didn't work how I thought, so you have total transparency, and people are really forgiving, and they're paying less, is that good, right on, okay, perfect, and watch the dream stealers, what's a dream stealer, you know those people, like, you're going to charge that much, really, one of my, one of my closest friends, she's a whole bunch of money, and I'll talk about coaching, she's like, that is so much money, people don't, people charge that much an hour, and I'm like, not my target, you don't get a vote, I don't want to hear, like, so I will have people say to me, like, well, I asked my husband about my, and I'll be like, you see your target market, he's not going to vote, does he, so stop it, so watch the dream stealers, okay, and remember, you know this, there are people, their number one value is security, they will do anything to get that paycheck, they will do anything to get those vacation days, those of us who are on the other side, the crazies, the freedom loving entrepreneurs, we're okay to be like, yeah, but if you talk to a security based person about your pricing, oh good lord, it's not going to go well, so you got to find your tribe, you got to go, be with people who are like, of course you can charge that, is that good, I'll take a sip of water, okay, hold on, now there's different buying patterns, shocking, you know, in the old days, they teach you, you must have a marketing funnel, you have a free thing, you got to have a free thing, right, free is God, right, you have to have a freebie, you have to have a freebie, and then you have to have a $47, and then a $97, and then a $247, and then a $500, that's exhausting, it's exhausting, now, and some people, that's their buying pattern, some people stay out, stay in your freebie, they hang out, they listen to all your webinars, and then like, oh goodness, they actually bought a $20, they bought a $49 product, celebrate, some people have that, so you have to understand, now, here's what I want you to hear, you don't have to wait to get started to do that, because your mind is what, not your friend, and it's going to tell you, oh, but you can't launch because you don't have a $97 step funnel all created, you're too stupid to have the product, you're not like Will, and no, you can't do that, okay, so start where you are, some people have the buying pattern, if they go from free, or they meet you, and they're like, I got to coach with you, what do you charge, they skip, oh, do they know they're not supposed to do that, some people just jump from free to like, boom, that's how I am, I meet somebody, actually, anybody led with intuition, you just know like, oh, I don't know what it is, but you're the one, I signed up for a coach recently, he was doing this webinar, and I don't even, I don't even, I don't know, something, something, something, but I'm like, wow, I bought something there.

Because my intuition told me. I just knew. So if you understand both are valuable. Now remember, you don't wait, but here's what you need. You need something in the middle.

So here's my challenge to you. You have a freebie in place. Everybody have a freebie in place? Yeah? What if you designed the whole enchilada?

For me, this is called coach on demand. You get me, you get like the bat phone, right? You get to come out to Arizona. This is like everything. I don't wash your car.

I will not do your laundry, but almost short of that. So there's this like top, top, top. This is the coolest thing I could get. Now, what's cool with this is you don't even have to have it all you. What?

What? So I could say, well, I'm going to do this part, but I'm going to bring in the SEO expert, and she's going to give you that part, and I'm going to bring in my business manager, and she's going to teach you that part. Then I'm going to throw this product in. It doesn't have to be all you. So if you could have somebody, I want you for a year, okay?

I'm going to take you for a year. Oh, heck, we're going to rock. What would I love to do, and what would she love to have? So we have the freebie, the whole enchilada, now then a down sale. Okay, you can't afford that.

What's in the middle? You got it? Can I show you something really fast? This is so fun. Okay.

Strap on. We're going in. We're going in deep. I'm going to show you why your pricing is whoa. There's a thing.

Does anybody know what muscle testing is? Kinesiology. You guys ever seen the arm, that kind of stuff? So, okay. Part of the reason why it doesn't work with pricing or to sell yourself is that you might not be resonating.

So if you're not in resonance, you're what? Dissonance. Repelling. Dissonance. Good.

You're actually repelling, right? So for every program that I ever run, I muscle test. Now for me, now this is north. Sorry, guys, I got to turn north. I'm just going to show you how to do this, okay?

This is muscle testing. You face north. You're hydrated. You zip up. Just do this with your hand once.

You want to stand up and do it? Stand up, my audience. Okay, cool. Stand up and face that way. On the live cast, you guys can do this with us too.

Zip. Water, hopefully. You're going to take your hand once and you're going to go up and then down and then back up. That's just zipping up your energy field. Now you're going to say your name.

Now what should happen, I'm going to say, my name is Therese and I tip forward a little bit. I'm going to say, my name is Erin. My body naturally goes back. So do a test on your name. Do it right now.

Do it now. No, you don't try to lean forward. They're so good, they're going, my name is. That's not the goal. You just stand there and just say, my name is, and see what happens.

And then say a fake name. Okay. Okay. Now I want you to say, I'm magic. Okay, say, show me a yes.

You should go forward. Say, show me a no. Whoa. Okay. Okay.

So now I want you to do this. I want you to pick an income goal. Pick an income goal. And just test it. Oh.

Okay, so whatever price you want, whatever you want, say, it's safe for me to bring in whatever that is. It's safe for me to bring in $10,000. Okay. Say, I give myself permission to bring in whatever that is. I give myself permission to bring in $10,000.

Okay. How's that going? Okay. Okay, y'all can sit down. You can sit down.

So did you notice, here's the crazy part. I use this for, it's optimal to charge. I use this because, so let's say I want to do a $10,000 mastermind program, and I say, it's optimal to charge $10,000. I go backwards. I've got to go, oops, what's in there?

What's the belief? And this is the work I do with people. That's my secret sauce, superpower. That's where we clear. But I want you to at least have the tools where you can say, wow, do I resonate with that or don't resonate with that?

Because if you don't resonate, it's not coming, or it's going to be really hard. Y'all got that? Okay. Okay. I just got a few seconds left.

So again, we're going to do questions later. Here's what I want you to do. Get that first product out. Get that thing packaged and priced. Do research.

Get support. Get support. So thank you so much, and we can have questions later. So thank you so much. Awesome.

Wasn't she amazing? Another round of applause. Another round of applause. And we actually do have a few questions for you. Is that okay?

Can you make it? I love it. I love it. Well, let's go ahead and sit down here, and we'll go ahead and go, and we've been collecting awesome questions for you here, and they're on the prompter here for us. So I'll go ahead and read them, and then we'll let you answer.

If I have anything to add, I'll add some. Does that sound good? Sure. I am pretty sure I'm mispronouncing your name, and I apologize ahead of time, but I think it's Milofars Safiri. Here's my question.

Tony Robbins is like the god of coaching. Why choose another coach? How do I explain my own value and difference? Okay. Your mind is what?

Not your friend. Not your friend. But you know what? I love this question. I love this question because that's exactly what the gremlins do.

That's what they say. It's Tony Robbins. You got nothing. Just pack it up and go sell shoes. That's what they say.

Right? Because, remember, somebody's praying for you. And I could be sitting next to Tony Robbins and be like, he's too tall. Whatever. I want her.

She's got the prettiest blue eyes. Remember the hundred people in the room, why should somebody pick you? Because this is a spiritual belief, but your people are your people. The people that are supposed to be yours are already chosen. And they're like, I love Tony Robbins.

I listen to his videos. Ew. Okay. That's why. So any thought about that?

It's not true. That's how you earn your value. That is awesome. Round of applause for that. Oh, that's a good one.

Okay. Next one is, Will, how do I get the Kala 2 Cloud? You click the button right over to the side of the video, and you put in your credit card information, and you buy it. Really, it's that easy. And poof, you're inside.

$2.97, you get the product. You get the Kala 2 Cloud. It's an amazing product. Okay. Awesome.

Round of applause for him. Good stuff. Okay. Jillian S., how do I know what parts of my story to share, or what makes me different? I love that question.

So we'll tell you this. When you're in the middle of it, you don't want to share it. So if I'm going through a divorce, I don't want to be like, oh, and you don't believe what that SOB did. You don't want to do that. You don't share when you're in the messiness of it.

You share after the fact. For me, I was inspired. I actually was at a retreat, and I was crying going, I went through a bankruptcy, and nobody's going to love me, and I don't have credibility. And a woman actually turned to me and said, actually, that makes you more credible. And I was like, whoa.

Because what happens is with our story, there's shame. And it's usually the things that you would be like, oh, my God, if somebody knew that. Well, you know what? That's what you share. And I mean, this is the work I do with people, is helping find that story and the why of it.

It's not gratuitous. It's not like, oh, I had three abortions, and oh, by the way, I got a DUI, and I'm a business coach. And I did it. FYI. I didn't do all that.

But you don't just throw stuff up just to be like, whoo, unless that's your brand. Like if you have kind of a shock value brand. That was Howard Stern for a moment. But to me, you know what you're supposed to share, Jillian. You know what you're supposed to share.

When I talk to people, I can feel the energy. I'm like, ooh, that's that right there. It's usually the thing that scares you. Why do you think you went through it? Why do you think God allowed that to happen?

Why do you think you're here? It's because you're supposed to help with that. Heal that. Teach that. Be a solution.

Be that answer to prayers. But you've got to do your own work. And then, remember, that's the worst part, the mindset piece. It's going to be like. So seriously, the best gift is when somebody said to me, you're more credible now.

Your hurt can be someone else's healing. So well said. Yeah. So, awesome question. Let's give her a round of applause again.

Thanks, Jillian. Right? Thank you. Jenny said, is there a replay I can get access to of these sessions? The only way, Jenny, that we're offering a replay is inside of the product.

So today, we offered a ton of value. And if you didn't catch all of it, there's like awesomeness. Like hours and hours of amazing content. And all of that's going to be inside of the product. So if you want a replay, you can go ahead and you can click the button just off to the side of the product and you can buy the product.

Frankly, who thought that today had more than $297 worth of value? Yeah. If all that was in there was just what we did, like in the last 40 minutes. Yeah. Seriously.

No, seriously. If all that you got was what you just saw in the last 40 minutes, who believes it was worth way more than your $297? I will tell you as a coach, I got more than $297 in value from what Therese just shared. And so if you want replays, the only place to get it is inside the product. Here's what they're going to do.

You're going to mess up more than $247. You're going to buy the wrong things. I had a client that was going to sign up with me. And she didn't. And when I saw her last time, she said, my gremlin's got me.

I ended up buying a copywriting package and I couldn't sign up. She didn't have a website. Right. She didn't have a website. But her gremlin talked her into, oh, it would be really scary working with Therese, because you'd get out there.

Buy copywriting. You see what I mean? So $297. You're going to. To me, this is a no-brainer.

We've literally given you today a giant chunk of the product. Now, there's a lot more. There's a lot more that comes inside of that $297. You get tools. You get another two full studio days filled with content, with me and other guests.

Like phenomenal, guys. Absolutely phenomenal. So if you want the replays, click the button, and you will be happy that you did. So awesome. Jenny, thank you.

Round of applause for Jenny. Okay, Crystal, Therese, how do I package myself when I am brand new and I have yet to make my first sale? You know, those questions I asked. What have you overcome? What's cool?

What pisses you off? What's your stand? You can start there. You have more than you know. There is something.

See, this is, you know what I said, your brilliance lives in your blind spot. When I talk to the packaging, there's something in your blind spot. So if you were to take something for granted, like what's the thing everybody comes to you for? You know, the people will be like, oh my gosh, everybody comes to me. I'm like the therapist to everybody.

All right? What's easy for you that you're like, pssh, everybody does that? So those are some questions you want to think about. Yeah, great answer. Awesome.

Hold on, one more. Packaging evolves. Messaging evolves. Just start. Just start.

And the more you get there, the more... I came out, truthfully, as self-expressed as I was, I was afraid to be who I was. I came out, I was a marketing strategist. Yeah, and I still do marketing. I love marketing.

But I was afraid to show my woo-woo side. I was afraid to show my transformation. I was afraid to say God or prayer. I was like, no, they're going to lynch me. It's taken me years to get to the point where I'm this branded.

So just start. Whatever you say is fine. Just start. And then the more you do it, the more you'll be like, oh, yeah, yeah, yeah. That's the process.

Now, I'm curious. Has your packaging changed inside the last 12 months? It's changing again. Okay, it's changing again. So you are not stuck with the packaging that you started with.

No, no, no. I went from where I was to, for a while I was calling myself the business healer. You guys like that? The business healer? Yeah.

Okay, but now, I had that for like a minute. Then I'm like, ooh, I'm an alchemist. I turn your business and your life to gold. Ooh. Boom, better.

Yeah, see? So literally, I had the business healer for three months. I got all excited. I'm like, ah, it's gone. So just know that's how it happens because you're always evolving.

So of course, your brand is always evolving and your programs are always evolving. So don't worry about that one. Okay, awesome. Round of applause for her. Okay, so Therese.

Oh, I'm not sure if I'm going to pronounce that right. So I'm going to say Therese. Okay, Therese. Okay, hello, Therese. How do I change focus from promoting a business to promoting my other ability, Reiki, and not look like I am jumping from ship to ship because crazy people are multi-talented?

Woo! Here's to the crazies. Well, I don't know what your other business is. You explain it. And if you can bridge it, if there's an umbrella, right on.

You know, traditional business coaches say, pick one. I'm sorry, if you say, tell me the top three movies. I'm like, only three? Can I give you five? Like, most of us, any rebels on this?

Yeah, the whole audience is a rebel. Yeah, me too. I didn't raise my hand, but I was nodding my head. Yeah, most of us hate to be in a box because you think, oh my God, for the rest of my life, I have to be, shh. So I'm fine with, like, different things.

If you can find some connection, that's great. Or if you find an umbrella, that's great. If not, they've got to have separate websites. Like, if you're doing Reiki and then suddenly you're going to be selling insurance. That's a little bit of a stretch.

So if there's some, again, I don't want your other businesses, but if there's some way you can weave them together and explain it, you won't feel crazy if you say, guess what, guys? I've evolved. I've learned some things about myself. Here's my new expansion. Join me on the journey.

They're going to want that. They're going to support you and celebrate you and not think you're crazy. Okay, awesome question. Dave, this is one for me. I think Douglas Tanner says, am I clear that I get the recordings of today and more in-depth modules and all those marketing tools?

The short answer is yes. Okay, so there are, I think here in a minute we're going to be listing all the additional modules that we're going to be going through, but there's like two full days of additional studio content. Everything that we did today, plus the tools, plus I believe, and Mars, you give me a thumbs up or a thumbs down if I'm wrong, plus I believe a full month subscription to a weekly training. That is a thumbs up. So those are additional trainings with additional tools and awesomeness.

And I run those. Those are amazing. They are amazing. Raise your hand if you've been through those. Okay, they're amazing.

Awesome, awesome, awesome. Okay, so let's go straight to Jessica K. We've got time for one more question and then we will go ahead and wind up this part of the segment. Hasn't Therese been amazing? Thank you.

Okay, so Jessica says, if I am a coach myself already, is there a way for me to offer this product to the people that I serve and teach? This is one for me again. The answer is yes, absolutely. And we'll be talking about that here in a minute as well. So Jessica, we've got you covered.

If you like what you're hearing today, we actually do have an affiliate program and we'll probably explain that a teeny tiny bit in a little while. But we're glad that you're here and we're glad that you're getting awesome, awesome value from what we're doing. So thank you guys. And for Therese, thank you. Oh my gosh.

Thank you guys. And so we're going to go ahead and we'll let you take a little break. I know that you need it. It's like really, really hot up here. It's like the two suns up here that are like blazing lights down upon us.

But awesome. One more time, guys. Round of applause. Thank you.